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3.2.3. Week 2 - Project #1 - BRAND & SWOT Analysis

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Brand Development initial presentation.

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Page 1: 3.2.3. Week 2 - Project #1 - BRAND & SWOT Analysis
Page 2: 3.2.3. Week 2 - Project #1 - BRAND & SWOT Analysis

Tortoise Shell Home rebrand campaign

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To see a comprehensive society that is experiencing living a sustainable, wholesome lifestyle that is in equilibrium with our world.

A global initiative that improves on the idea of quality by reducing costs and resources.

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modestqualitysettle

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homeless veterans

teenagers first house

want to travel the world

more money to spend on grandkids

lost their homes in late 2000

vacation homes

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younger set to retirees ages 18-72 years oldmale or female1 to 3 person families$11,139-$66,707 AASequal opportunitylow-income and fixed income

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welfare recipients bankrupt and financially broke homeless or substandard conditions construction worker unions AARP EPA SEARS

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For most people there is a need for sustainable housing, Tortoise Shell Homes is a comprehensive solution that build affordable small structures and energy efficient cost solutions.Unlike competitor, typical homes, square footage, maintenance, heating and cooling cost are bankrupting our lives.

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Rejuvente the brand by Multi-media campaign promoting a professional and caring objective. New logo and website to communicate to the world the importance and need of TSH. Continued strategy and analysis to grow this business in peace.

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