sponsorship program 2015

may 22, 23 & 24

Celebrating our

30 thAnniversary

Carassauga Sponsorship 2015 Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity 1

Carassauga 2014 sponsors

Our Sponsors Mean The World To Us!Carassauga 2014

Title Sponsor

Funders

Media Sponsors

Festival Friends

Passport Print Sponsor Globe Trotter Sponsor

Website Sponsor Transit Sponsor

Commercial & Financial Printers

www.pristineprinting.com

World Traveller Sponsor

Marketplace Sponsor

Carassauga history

The 2015 Festival offers an excellent opportunity for investment of marketing dollars. The Festival offers a wide range of sponsorship levels from Title Sponsor through to Community sponsors. There are sponsorship opportunities for everyone.

Carassauga Festival is an incorporated non-profit volunteer community organization that is now in its 30th consecutive year. This year's event takes place May 22nd, 23rd and 24th, 2015.

In 2014 Carassauga hosted 30 Pavilions, representing 70 cultures, located in various cultural and recreation centres within the City of Mississauga. Pavilions included Africa, Brazil, Canada, Caribbean, China, Croatia, Cyprus, Egypt, Greece, Hawaii, India, Indonesia, Italy, Iraq, Korea, Latin America, Lebanon, Macedonia, Malta, Pakistan, Philippines, Poland, Portugal, Serbia, Slovakia, South Sudan, Sri Lanka, Turkey, Ukraine and Vietnam.

During the Festival weekend, guests visit multiple Pavilions. Once inside a Pavilion, guests are surrounded by the sights, sounds, tastes and aroma of the country in which they are visiting. Each Pavilion depicts the culture of the country of origin and provides a line-up of entertainment offered throughout the three days.

The Festival is an important annual event in Mississauga’s cultural and community calendar and its popularity has steadily increased in recent years. Last year 327,776 visits were recorded at the Festival an increase of 6% over 2013 and 4,451 artists, artisans and performers provided entertainment.

Carassauga is the largest multicultural Festival in Ontario and is now recognized as the second largest cultural Festival in Canada in terms of visits and ethnic diversity. Carassauga has been included in the Top 100 Festival Events of Ontario for the past seven years.

Ethnic marketing is increasingly becoming a major focus to businesses as the diversity in the community increases. Carassauga Festival of Cultures is all about ethnicities and presents a significant opportunity for companies to focus their marketing advertising and awareness of products and services that can be targeted to a diverse multicultural audience of Festival visitors.

Welcome to

Carassauga Sponsorship 2015 Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity 3

• Promotional Partners • Z103.5 • CHIN • 680 News • Toronto Sun/24HRS • Rogers TV

• Social Media – Facebook and Twitter

• Website 315,627 hits

• Outdoor Signage - 130 signs located at major intersections of the City of Mississauga and at City entry points over 3 weeks; Bus kings; 2 TSA’s at MiWay Bus Terminal

As a corporate sponsor of Carassauga, you will receive substantial return on your marketing investment from the extensive multimedia marketing activities surrounding the Festival.

Carassauga provides significant marketing value and reach!Other benefits include:

• Partnering and visibly supporting multiculturalism – a fast growing and targeted demographic in Canada

• Participation in the largest multicultural Festival in Ontario

• Heightened brand awareness as part of Carassauga’s extensive marketing campaign.

• Opportunity to work with Carassauga’s experienced and professional Festival team to develop partnering opportunities and sponsorship programs that are mutually beneficial

Based on our visitor survey;

• 93% plan to return

• 97% would recommend the Festival to friends and family

• 99% of respondents submitted an overall rating of the Festival as “excellent” or “good”

Be a Carassauga partner in 2015!

Sponsorship broadens your competitive edge by giving a greater presence which can increase your awareness and enhancing your company image. Sponsorship is the fastest growing form of marketing!

No matter the size of your company, significant benefits can be gained by sponsoring Carassauga Festival of Cultures providing you with a venue that can be leveraged to enhance your company’ visibility and image, differentiating you from competitors, Carassauga enables you to develop closer and deeper relationships with your customers, both existing and potential and showcase your services and products.

Heightened sponsor visibility arising from the positive publicity of events that attract large attendees, can be a most effective marketing tool. Every sponsor seeks the widest exposure possible, in both print and electronic media, to increase the visibility.

Carassauga has a 29 year history of success for our Festival Sponsors, Become a sponsor for 2015 today and celebrate the 30th anniversary of Carassauga!

Snapshot of our 2014 Publicity Campaign

Media Value is estimated at over $197,475 Media coverage

• Newspaper/magazine ads - coverage in 6 newspapers, 12 ads, total circulation 6,760,000, 3 magazines, ad & editorial - total circulation 131,500

• Media Launch – covered by 13 media high profile outlets

• Coverage highlights included: • Articles about Carassauga in the Toronto Sun, Toronto Star, 24hrs, Mississauga News, South Asian Focus, The Brazilian Times, Panorama Italian Canadian, La Portada, The Portuguese Post, Filipiniana News • Several radio interviews including 680 News, Newstalk 1010 and CHIN • Jewel 88.5 and Jewel 92.5 family pack giveaways • Rogers TV Daytime Peel - 36 hours of programming

• Broadcast Coverage – 8 segments • Radio Coverage on 9 radio stations • TV Coverage on 3 TV stations • Digital/Online and Event Listings Coverage – 58 postings

Carassauga Sponsorship 2015 Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity 5

Be part of the Celebration in 2015! Carassauga 2014 at a glanCe• Over 70 countries represented at 30 Pavilion Locations, throughout Mississauga • 4,279 performers & 172 artisans • 956 performances • 327,776 visits• 6,458 volunteers • 397,539 volunteer hours • 22 hours of operation

Our Festival has broad appeal and reaches out manyDifferent demographics

title sponsor $40,000

As the Title Sponsor, you will enjoy a host of benefits and the chance to be a prominent partner in a successful and well established event. Title sponsorship is an exciting opportunity for your company to raise its profile across a diverse audience.

title sponsor of the Festival, has exclusive naming rights to the Carassauga Festival.

exclusive recognition:• The Title Sponsor’s logo will be in the Carassauga Festival 2015 promotion and advertising campaign as Title Sponsor• Exclusive P.R. and promotional opportunities with Carassauga • Speaking opportunities at Carassauga 2015 Media Launch and Opening Ceremonies • Privilege to host the 2015 Carassauga Awards and Sponsorship Dinner• Logo on Volunteer t-shirts• Name recognition in radio ads • MiWay (Mississauga Transit) Carassauga Bus Kings and tails• Special banner acknowledging Title Sponsor

print and media recognition:• Materials that will feature sponsor’s name/logo: • All print and promotional materials including passport, poster and media kits • All print and TV ads • Carassauga website January 2015 - December 2015, including a hotlink to sponsor’s website • Opening Ceremony Parade Banner• Two full-page advertisements in Carassauga Passport

on site recognition:• Organizing Committee Chair welcome remarks at the Festival Opening Night • Logo on way-finding signs, maps at info booths• Name/Logo on Sponsor Boards throughout Hershey Centre

additional Benefits:• Speaking Opportunity at the Festival Opening Night• 250 Carassauga Passports to be used for promotional purposes• Invitation for four guests to attend the 2015 Carassauga Awards & Sponsorship Dinner • Opportunity for corporate booth at Hershey Centre • Invitation to Media Launch

Carassauga Sponsorship 2015 Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity 7

KiDs Zone sponsor$20,000

The Kids Zone at the Hershey Centre features fun-filled activities for families with children 12 and under. In 2014, Kids Zone recorded over 15,000 visits. Featuring energizing activities, interactive entertainment and breathtaking fun, in a family friendly atmosphere, the Kids Zone is a universe of entertainment for children 12 and under.

as Kids Zone sponsor your company has an exciting opportunity to be recognized for pro-moting health, recreation and fun for families

and children 12 and under.

exclusive recognition:• Exclusive naming rights to the Kids Zone• Speaking opportunities at Kids Zone• Banner at Kids Zone• Logo on Junior Passport

print and media recognition:• Materials that will feature sponsor’s name/logo: • All print and promotional materials including poster and media kits • Carassauga website January 2015 - December 2015 including a hotlink to Sponsor’s website• One full-page advertisement in Carassauga Passport

on site recognition:• Logo on maps at info booths• Name/Logo on Sponsor Boards throughout Hershey Centre

additional Benefits:• 200 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2015 Carassauga Awards and Sponsorship Dinner • Opportunity for corporate booth at Hershey Centre • Invitation to Media Launch

passport print sponsor $15,000

The Passport is the most valued document for Festival visitors as it provides unlimited Pavilion entry during the Festival and contains key information about Pavilion locations including maps, and transit schedules and routes. During the Festival, Passport holders ride free with MiWay (Mississauga Tran-sit) by simply presenting their Passport. Passports are sold throughout GTA retail outlets, community centres, libraries and all Pavilions, commencing in March 2015.

This sponsorship category places your corporate logo prominently on the Passport, which is widely distributed in advance of the event and used by all visitors during the Festival to gain access over the three day event. exclusive recognition:• Logo on front cover of adult passports

print and media recognition:• Materials that will feature sponsor’s name/logo: • All print and promotional materials including poster and media kits • Carassauga website January 2015 - December 2015, including a hotlink to Sponsor’s website• Opening Ceremony Parade Banner• Full page advertisement in Carassauga Passport

on site recognition:• Logo on maps at info booths• Name/Logo on Sponsor Boards throughout Hershey Centre

additional Benefits:• 150 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2015 Carassauga Awards and Sponsorship Dinner• Invitation to Media Launch

Carassauga Sponsorship 2015 Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity 9

Carassauga WeB sponsor$10,000

The Web Sponsor’s name and logo will be prominently placed on the home page of the Carassauga web site. With 315,627 hits, the site provides an opportunity to build brand awareness, support multiculturalism and attract new clients. Our Web Sponsor will have a pop up ad on the site for the period January 2015 to December 2015.

exclusive recognition:• Name and Logo on website, as Web Sponsor of www.carassauga.com

on site recognition: • Name/Logo on Sponsor Boards at Hershey Centre• Opening Ceremony Parade Banner

additional Benefits:• 100 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2015 Carassauga Awards and Sponsorship Dinner • Invitation to Media Launch

gloBe trotter sponsor$10,000

Globe Trotter Sponsors are strong and valuable community contributors to the Festival. In recognition of your sponsorship, you will enjoy a host of benefits that include:

print and media recognition:• Materials that will feature sponsor’s name and logo: • Media kits and poster• Carassauga website January 2015 - December 2015, including a hotlink to sponsor’s website • Half page advertisement in Carassauga Passport

on site recognition:• Logo on maps at info booths• Name/Logo on Sponsor Boards at Hershey Centre

additional Benefits:• 100 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2015 Carassauga Awards and Sponsorship Dinner • Invitation to Media Launch

Carassauga Charity Challenge $10,000

A new sponsorship opportunity has emerged for the 2015 Carassauga Festival which will provide a platform for a company to take a community leadership position in goodwill marketing awareness to enhance their brand and audience perceptions of themselves. Social fundraising, has been around for a long time, but the emergence of social networking sites has allowed individuals and groups to engage their networks in unprecedented ways. Online technology enables social fundraisers to spread their messages exponentially. Person-to-person fundraising online is efficient, effective and scalable. It is easy to track, analyze and report results on an ongoing basis. Nonprofits who have realized this potential are seeing high returns on their social fundraising efforts, raising more money and increasing brand awareness.

exclusive recognition:• Exclusive Naming Rights for the Charity Challenge• Logo on all Charity Challenge print material

print & media recognition:• Materials that will feature sponsor’s name/logo: • All print and promotional materials including poster and media kits • Carassauga website January 2015 – December 2015, including a hotlink to Sponsor’s website • Opening Ceremony Parade Banner • Half page advertisement in Carassauga Passport

on site recognition:• Logo on maps at info booths• Name/Logo on Sponsor Boards throughout Hershey Centre

additional Benefits:• 100 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2015 Carassauga Awards and Sponsorship Dinner • Opportunity for corporate booth at Hershey Centre• Invitation to Media Launch

Carassauga Sponsorship 2015 Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity 11

FestiVal FrienDs sponsors$5,000 or less

Festival Friend Sponsors are the local businesses, organizations and individuals that are consistent supporters of Carassauga. In recognition of your sponsorship, you will enjoy the following benefits:

print and media recognition:• Materials that will feature sponsor’s name and logo: • All print and promotional materials including posters and media kits • Carassauga website January 2015 - December 2015, including a hotlink to Sponsor’s website

on site recognition:• Name/Logo on Sponsor Boards throughout Hershey Centre• Logo on Opening Ceremony Parade Banner

additional Benefits:• 40 Carassauga Passports to be used for promotional purposes• Invitation for two guests to attend the 2015 Carassauga Awards & Sponsorship Dinner• Invitation to Media Launch

Carassauga Festival inc., mississauga

905 615 3010, fax 905 615 4329info@carassauga.comwww.carassauga.com

Carassauga Sponsorship 2015 Taste Exotic Dishes…See Breathtaking Performances…Experience Cultural Diversity 13

Sponsorship at a Glance

Sponsor Categories

Title $40,000

Kids Zone

$20,000

Passport

Print $15,000

Website $10,000

Globe Trotter $10,000

Carassauga Charity

Challenge $10,000

Festival Friends $5,000

Exclusive Recognition Naming rights to Festival Speaking opportunity at Media Launch and Opening Ceremony

Host of Awards Banquet Logo on volunteer t-shirts Logo on Rack Cards Radio/TV print recognition ‡ Logo on MiWay - Mississauga Transit Logo on street & route way-finding signs Exclusive banner Logo on Adult Passport Logo on Junior Passport Exclusive naming rights to Kids Zone Speaking opportunity at Kids Zone Banner at Kids Zone Name/Logo on website as Web Sponsor Exclusive naming rights for Charity Challenge

Logo on all Charity Challenge posters Print and Media Recognition Logo on Posters Opening Ceremony Parade Banner Logo on website Advertisement in Passport 2 1 1 1/2 1/2 1/2 On Site Recognition Name/Logo on Sponsor Boards throughout Hershey Centre

Logo on maps at info booth Additional Benefits Complimentary Passports 250 200 150 100 100 100 40 Invitation - Awards Banquet 4 2 2 2 2 2 2 Opportunity for Booth at Hershey Centre 1 1 1 Media Launch invitation Media kit acknowledgement

5600 rose Cherry place hershey sportZone, 2nd Floor mississauga, ontario l4Z 4B6

905 615 3010 fax 905 615 4329info@carassauga.comwww.carassauga.com