2Q15 EARNINGS Release

August 14, 2015

Strong 2Q15 results combining sales growth with margin expansion… 2

Gross Merchandise Volume (MM) Gross Profit – 2Q15 (MM) Gross Margin – 2Q15 (%)

Adjusted EBITDA – 2Q15 (MM) Adjusted EBITDA Margin - 2Q15 (%)

7.4%

+0.4p.p.

R$ 140.1

+20.7%

25.2%

+0.1p.p.

R$ 475.8

+15.1%

2Q15

R$ 2,351.9

+23.8%

1H15

R$ 4,903.5

+26.5%

2

3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15

...continuing the trend of strong and resilient quarterly growth...

12 consecutive quarters of growth

3

2H12 2013 2014

+27%* +28% +31% 2014 vs 2013 2H12 vs 2H11 2013 vs 2012

1H15

+24%*

+38%

*GMV growth; Market grew by 4.5% in 2Q15 and 9.5% in 1H15 according to e-Bit

+28% 1H15 vs 1H14

3

...resulting in a gain of market share and leadership consolidation...

Market share based on data from company filings.

Market size based on data from e-Bit.

4

#2

#2

1H15 1H12 1H15 1H12

22.4%

25.8%

17.0%

19.9%

1H15 1H12

4

B2W was the only LatAm company in the ranking of the TOP 30 “World’s

Largest Mobile Merchants” and in the TOP 20 “M-commerce Retailers with

Biggest Growth in Dollars” (Internet Retailer – Mobile 500, 2015 Edition).

...reinforced by B2W’s mobile leadership position...

Mobile Devices: Participation in Traffic and Orders

5

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

1Q14 1Q15

0%

5%

10%

15%

20%

25%

30%

35%

1Q14 1Q15

+15 p.p. +7 p.p.

TRAFFIC ORDERS PLACED 2Q15 2Q14

11%

18%

17%

32%

2Q15 2Q14

5

...combined with the rapid development of a singular Marketplace

platform…

The growth of this operation is a reflection of the Company’s initiatives to improve the

customer shopping experience

6

Marketplace Sales (R$MM)

+17x

158

9

Marketplace GMV Participation (%)

+6.2 p.p.

6.7%

0.5%

6

…gaining traction with new partnerships…

We established important new partnerships within the Marketplace, finishing the quarter

with over 1,000 sellers on the platform.

7

7

…and the acquisition of 5 companies belonging to the Sieve Group

Site Blindado: Internet security and certificates

Admatic:

Digital marketing

Sieve: Pricing intelligence – online stores

SkyHub:

Integration of online stores to the Marketplace

InfoPrice:

Pricing intelligence – offline stores

This acquisition aims to accelerate the Marketplace and provide the best services platform for online

stores in Latin America, offering an even wider product assortment to B2W’s customers.

Sieve Group

8

8

As a consequence, B2W Digital has been recognized by large and

reputable brands as the most comprehensive online platform… 9

9

…and by costumers for having the most beloved online brands 10

B2W Digital was the top recipient of the principal e-Bit Awards.

10

Evolution of B2W’s business model to face the unique challenges of the

Brazilian e-commerce market… 11

11

2013 20152014

[BFF] Management Systems

Last Mile Solution/ Delivery

Scalable IT Patform

Customer Eperience

Intelligence/Analytics

Marketplace Integration

[B] Seller

[BFF] B2W Fulfillment

IT/Online Solutions

Online

Security

Market-

place

Integration

Magento

TechnologyMarketing

Campaigns

Pricing

Intelligence

(online /offline)

SEO,

Algorithms

Delivery

(large

packages)

Delivery

(small

packages)

Front-

office

Systems

Back-office

Systems

Full suite of value-added services to support marketplace sellers and online vendors, including [BFF] B2W Fulfillment (storage and delivery) and [B] Seller (technology services)

Companies comprising the Sieve Group, acquired during 2Q15

TECHNOLOGY

Description

LOGISTICS

A+B [B2W SERVICES]

A [TECHNOLOGY]

B [LOGISTICS]

...creating a unique digital platform to pave the path to the future!

12

12

Our vision 13

TO BE THE BIGGEST AND MOST BELOVED DIGITAL COMPANY IN LATIN AMERICA...

13

2Q15 Results Teleconference and Webcast

Investor Relations Team

www.b2wdigital.com

ri@b2wdigital.com

Telephone: +55 (21) 2206.6000