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 · gross margin $ = retail sales $ - cogs gross margin 0/0 = gross margin $ / retail sales $ initial markup = (retail price - cost price) / retail price markdown $ =

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Page 1:  · gross margin $ = retail sales $ - cogs gross margin 0/0 = gross margin $ / retail sales $ initial markup = (retail price - cost price) / retail price markdown $ =

Paul Polman CEO Jean-Marc Huët CFO James Allison Head of ... › Images › q4---full-year... · FY 2011: Gross margin down 180bps -230 -130 -180 gross margin bps change Gross margin

Paul Polman CEO Jean-Marc Huët CFO James Allison Head of ... › Images › q4---full-year... · FY 2011: Gross margin down 180bps -230 -130 -180 gross margin bps change Gross margin

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