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2KClassic.com | 1 @2KClassic
SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefits ..................................................... 3
EVENT HISTORY AND INFORMATION - Tournament Bracket ............................................................................................ 9 - Did You Know .......................................................................................................10 - Results and Awards............................................................................................. 11 - Demographics of College Basketball .................................................................18 - Event Demographics ...........................................................................................19 - Madison Square Garden .....................................................................................20
ADVERTISING & PROMOTION - Summary of Newspaper, Radio, Television and Direct Marketing ....................21 - Samples of Advertisements and Ticket Inserts ............................................... 23
MEDIA EXPOSURE - In-Game Television Exposure .............................................................................31 - Commercial Units ..............................................................................................65 - Supplemental Exposure .....................................................................................69
ON-SITE EXPOSURE & PROMOTIONS - 7th and 8th Avenue Marquees ............................................................................ 71 - On-Site Displays ................................................................................................. 72 - In-Arena Exposure .............................................................................................. 73 - Customized Promotions .................................................................................... 75 - Game Ball Deliveries/On-Court Recognitions ...................................................77 - On-Court Presentations ..................................................................................... 79 - Court Time ..........................................................................................................80 - Post Game Awards Presentation ........................................................................81
PRE-GAME HOSPITALITY - Photographs .......................................................................................................83
PRESS COVERAGE - Summary of Media Exposure ............................................................................85
SUMMARY OF CONTENTS
2KClassic.com | 3 @2KClassic
Sponsors can create a customized sponsorship using a “menu” approach. Our goal is to create a meaningful package that achieves your marketing objectives and adheres to your budget.
STATUS AND IMPLEMENTATION- Category exclusivity.- Event entitlement and incorporation into the name of the event and logo.- Use of Event logo.- An Event representative will serve as liaison to coordinate the implementation and activation of the sponsorship.- An in-depth qualitative and quantitative summary of the sponsorship will be provided following the event.
The Texas Longhorns defeated the Cal Bears to win the 2014 Championship.
SPONSORSHIP BENEFITS
4 | 2KClassic.com @2KClassic
TITLE SPONSOR: BRANDING OF EVENT NAME AND LOGOBelow are locations where the Event name and/or logo will appear:- Television broadcasts- Court decals- Advertising materials and press releases- Backboard support decals- Courtside signage- Arena marquees, press backdrop, and hospitality banners- Event website and social media sites- Mobile application home page- Event merchandise and official game ball- Press release and media notes- Tickets and hospitality invitations- Ticket selling websites
SPONSORSHIP BENEFITS
2KClassic.com | 5 @2KClassic
NATIONAL BROADCAST INVENTORY- Full entitlement of the broadcasts including all graphic, audio, and promotional mentions.- Inclusion in all of ESPN’s promotion and coverage of the Event.- In-game commercial units.- Opening and closing billboards.- In-game enhancements and features (e.g. Starting Line-ups, Player of the Game, etc.).
ADDITIONAL NATIONAL TELEVISION EXPOSURE- Minutes on the courtside digital signage.- On-court decals.- Baseline decals on each end of the floor.- Backboard support decals.- Bench chairbacks.- Press backdrop.
The Title Sponsor’s logo is incorporated into the Event logo and appears on the court and official game ball.
SPONSORSHIP BENEFITS
6 | 2KClassic.com @2KClassic
ON-SITE/IN-ARENA EXPOSURE- Premium exposure on the courtside digital signage.- Public address anouncements and/or fan-interactive integrations (e.g. Dance Cam).- Mentions on the center-hung scoreboard and ribbon signage.- The opportunity to make an on-court presentation.- The opportunity to run a halftime or timeout on-court promotion.- On-site display or kiosk in a high traffic area near the main entrance or in the concourse.- Mentions on the 7th & 8th Avenue marquees outside Madison Square Garden.
PROMOTIONAL OPPORTUNITIES- Opportunity to develop a customized marketing program to leverage the sponsorship (e.g. sweepstakes, retail promotions, sales incentives, etc.). This programwill be mutually developed based upon your objectives and marketing strategy.- The opportunity for an employee or customer to deliver the “game ball” prior to tip-off of one of the games.- Entitlement and presentation of a post-game award.- The opportunity to offer discounted tickets to customers and employees. - The opportunity to develop a promotional campaign using the Event’s social mediachannels.- Logo, link and rotating banner advertisement on the Event website.- Access to a variety of exclusive experiential opportunities (e.g. pick-up game on the arena floor, attend shoot-arounds, locker room tour, spend the day with a team, attend the press conference, etc.).
SPONSORSHIP BENEFITS
2KClassic.com | 7 @2KClassic
MOBILE APPLICATION- Logo and link on the home page.- Logo and link in the sponsor section.- Banner advertisements with links located throughout the application.- Sponsor dedicated section which can include company profile, videos, commercials, promotions, etc.
TICKETS AND HOSPITALITY- Premium location tickets.- Invitations to the hospitality reception.- Exposure during the hospitality reception (display, banner, etc.).
SPONSORSHIP BENEFITS
2KClassic.com | 9 @2KClassic
TOURNAMENT BRACKET
10 | 2KClassic.com @2KClassic
- All four games of the Championship Rounds at Madison Square Garden were nationally televised on ESPN2. Additionally, two Regional Round games aired on ESPNU and three more were shown on ESPN3. The Pac-12 Network televised two games nationally and The Longhorn Network televised one game nationally, meaning all 12 games were available on a national basis.
- Since 2010, the average rating on ESPN2 of the 2K Classic is .41, well above the average of .30 for college basketball on ESPN2.
- John Saunders, Dick Vitale, Len Elmore, and Jeff Goodman served as ESPN’s broadcast team for the Championship Round games at Madison Square Garden.
- The 2K Classic was the most highly attended early-season college basketball event in the country, attracting over 130,000 fans over the course of the tournament. The Championship Round games at Madison Square Garden drew an average of over 11,500 fans.
- The 2014 2K Classic was the third in which Wounded Warrior Project served as the event’s beneficiary. Nearly 200 wounded warriors attended the event, many of whom were honored prior to games or served as honorary team captains.
- The Event has featured four eventual national champions – Connecticut (2014), Florida (2006), Syracuse (2003), and Maryland (2002). The Event has also had four additional NCAA Final Four teams -- Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Since 1995, 60 teams that participated in the 2K Sports Classic went on to compete in the NCAA Tournament that March.
- In addition to Madison Square Garden, the Event has been held at some of the finest home courts in the country, including Alabama, Arizona, Boston College, California, Connecticut, Duke, Florida, Illinois, Iowa, Kentucky, Maryland, Memphis, Michigan, Michigan State, Mississippi State, North Carolina, Ohio State, Oklahoma, Oregon State, Pittsburgh, Purdue, St. John’s, Syracuse, Texas, Texas A&M, UCLA, Villanova, Wake Forest, and Washington.
Dick Vitale and John Saunders were the broadcast team for two of the four Championship Round games at Madison Square Garden in NYC.
DID YOU KNOW?
2KClassic.com | 11 @2KClassic
Championship Rounds
Regional Rounds
November 21Championship GameTexas 71, Cal 55Consolation GameSyracuse 66, Iowa 63
November 21SemifinalsTexas 71, Iowa 57Cal 73, Syracuse 59
2014 All-Tournament Team Jonathan Holmes (Texas) - MVPJavan Felix (Texas)David Kravish (Cal)Aaron White (Iowa)Chris McCullough (Syracuse)
Texas accepts the Championship Trophy after defeating the Cal Bears at Madison Square Garden.
Syracuse Regional November 14Syracuse 89, Kennesaw State 42November 16Syracuse 65, Hampton 47
Austin RegionalNovember 14Texas 85, North Dakota State 50November 16Texas 85, Alcorn State 53
Berkeley Regional November 14Cal 91, Alcorn State 57November 16Cal 93, Kennesaw State 59
Iowa City Regional November 14Iowa 90, Hampton 56November 17Iowa 87, North Dakota State 56
Fargo SubregionalNovember 21Hampton 82, Alcorn State 69North Dakota State 68, Kennesaw State 55November 22Kennesaw State 83, Alcorn State 80North Dakota State 74, Hampton 66
2014 2K CLASSIC Benefiting WOUNDED WARRIOR PROJECT
SubRegional Round
EVENT HISTORY
12 | 2KClassic.com @2KClassic
Championship Rounds
Regional Rounds
November 22Championship GameUConn 59, Indiana 58Consolation GameBoston College 89, Washington 78
November 21SemifinalsUConn 72, Boston College 70Indiana 102, Washington 84
2013 All-Tournament Team Shabazz Napier (UConn) - MVPYogi Ferrell (Indiana)Will Sheehey (Indiana)Ryan Anderson (Boston College)C.J. Wilcox (Washington)
UConn accepts the Championship Trophy after defeating the Indiana Hoosiers at Mad-ison Square Garden.
Bloomington Regional November 12Indiana 73, LIU Brooklyn 72November 17Indiana 90, Stony Brook 74
Storrs RegionalNovember 14UConn 101, Detroit 55November 17UConn 77, Boston University 60
Boston Regional November 14Toledo 95, Boston College 92November 17Boston College 82, Florida Atlantic 79
Seattle Regional November 14UC Irvine 86, Washington 72November 17Washington 92, Eastern Washington 80
Irvine SubregionalNovember 22Eastern Washington 80, Boston University 68UC Irvine 84, LIU Brooklyn 64November 23Eastern Washington 102, LIU Brooklyn 70Boston University 74, UC Irvine 68November 24Boston University 72, LIU Brooklyn 57UC Irvine 81, Eastern Washington 54
Detroit SubregionalNovember 22Toledo 103, Stony Brook 99Detroit 77, Florida Atlantic 44November 23Stony Brook 67, Florida Atlantic 61Toledo 80, Detroit 78November 24Toledo 94, Florida Atlantic 74Stony Brook 104, Detroit 102 (3OT)
2013 2K SPORTS CLASSIC Benefiting WOUNDED WARRIOR PROJECT
EVENT HISTORY
2KClassic.com | 13 @2KClassic
Championship Rounds
2013 All-Tournament Team Shabazz Napier (UConn) - MVPYogi Ferrell (Indiana)Will Sheehey (Indiana)Ryan Anderson (Boston College)C.J. Wilcox (Washington)
Championship RoundsNovember 16Championship GameAlabama 77, Villanova 55Consolation GameOregon State 66, Purdue 58
November 15SemifinalsAlabama 65, Oregon State 62Villanova 89, Purdue 81 (OT)
2012 All-Tournament Team Trevor Releford (Alabama)MVP presented by American Airlines
Rodney Cooper (Alabama)JayVaughn Pinkston (Villanova)Devon Collier (Oregon State)A.J. Hammons (Purdue)
Alabama accepts the Championship Trophy with their Wounded Warrior Project Honorary Captain, Annie Swanson, Seargent US Army Reserves.
Regional Rounds
Villanova Regional November 11Villanova 80, Marshall 68November 9Villanova 75, UDC 58
West Lafayette RegionalNovember 11Purdue 83, Hofstra 54November 9Bucknell 70, Purdue 65
Tuscaloosa Regional November 11Alabama 80, West Alabama 49November 9Alabama 70, South Dakota State 67
Corvallis Regional November 11Oregon State 71, New Mexico State 62November 9Oregon State 102, Niagara 83
Hempstead SubregionalNovember 18South Dakota State 96, UDC 48Hofstra 103, Marshall 100 (OT)November 17South Dakota State 78, Marshall 77Hofstra 74, UDC 59November 16Marshall 80, UDC 58Hofstra 66, South Dakota State 63
Niagara Falls SubregionalNovember 18Bucknell 69, West Alabama 52Niagara 86, New Mexico State 83November 17Bucknell 62, New Mexico State 49November 16Bucknell 88, Niagara 71
Las Cruces SubregionalNovember 21New Mexico State 67, Northern New Mexico 37
2012 2K SPORTS CLASSIC Benefiting WOUNDED WARRIOR PROJECT
EVENT HISTORY
14 | 2KClassic.com @2KClassic
Championship Rounds
Regional Rounds
November 18Championship GameMississippi State 67, #16 Arizona 57Consolation Game#18 Texas A&M 58, St. John’s 57
November 17SemifinalsMississippi State 69, #18 Texas A&M 60#16 Arizona 81, St. John’s 72
2011 All-Tournament TeamArnett Moultrie (Mississippi St.) MVP presented by American Airlines
Nurideen Lindsey (St. John’s)Kourtney Roberson (Texas A&M)Jesse Perry (Arizona)Dee Bost (Mississippi St.)
Mississippi State accepts the Championship Trophy after defeating Arizona at Madison Square Garden.
Queens Regional November 9St. John’s 78, Lehigh 73November 7St. John’s 74, William & Mary 59
Tucson RegionalNovember 9#16 Arizona 67, Duquesne 59November 7#16 Arizona 73, Valparaiso 64
College Station Regional November 9#19 Texas A&M 81, Liberty 59
Starkville Regional November 9Akron 68, Mississippi State 58November 7Mississippi State 76, Eastern Kentucky 66
Lynchburg SubregionalNovember 20Lehigh 76, Eastern Kentucky 51William & Mary 65, Liberty 64November 19Eastern Kentucky 63, William & Mary 44Lehigh 90, Liberty 80November 18Lehigh 82, William & Mary 57Eastern Kentucky 73, Liberty 65
Valparaiso SubregionalNovember 20Valparaiso 84, Duquesne 68UDC 87, Indiana-Kokomo 48November 19Louisiana Tech 81, Akron 76Valparaiso 79, Indiana-Kokomo 48November 18Duquesne 97, UDC 81Valparaiso 62, Akron 59
Akron SubregionalNovember 12Akron 95, Hiram 65
2011 2K SPORTS CLASSIC BENEFITING COACHES VS. CANCER
EVENT HISTORY
2KClassic.com | 15 @2KClassic
2010 - 2K Spots Classic benefiing Coaches vs. CancerMadison Square GardenNovember 18-19, 2010Championship Game#4 Pittsburgh 68, #22 Texas 66Consolation Game#16 Illinois 80, Maryland 76Semifinals#4 Pittsburgh 79, Maryland 70#22 Texas , #16 Illinois 84 (OT)
2009 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 19-20, 2009Championship Game#24 Syracuse 87, #4 North Carolina 71Consolation Game#15 Ohio State 76, #12 California 70 Semifinals#24 Syracuse 95, #12 California 73#4 North Carolina 77, #15 Ohio State 73
2008 -2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 20-21, 2008Championship Game#5 Duke 71, Michigan State 56Consolation Game#4 UCLA, Southern Illinois 60Semifinals#5 Duke 83, Southern Illinois 58Michigan 55, #4 UCLA 52
2007 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 15-16, 2007Championship Game#3 Memphis 81, Connecticut 70Consolation GameOklahoma 69, Gardner-Webb 55Semifinals#3 Memphis 63, Oklahoma 53Connecticut 78, Gardner-Webb 66
All-Tournament TeamAshton Gibbs (Pittsburgh) - MVP
Jordan Williams (Maryland)Demetri McCamey (Illinois)
Jordan Hamilton (Texas)Travon Woodall (Pittsburgh)
All-Tournament TeamWes Johnson (Syracuse) - MVP
Jerome Randle (California)Evan Turner (Ohio State)
Marcus Ginyard (North Carolina)Andy Rautins (Syracuse)
All-Tournament TeamKyle Singler (Duke) - MVP
Kevin Dilliard (Southern Illinois)Darren Collison (UCLA)
Manny Harris (Michigan)Gerald Henderson (Duke)
All-Tournament TeamChris Douglas-Roberts (Memphs)) - MVP
A.J. Price (Connecticut)Blake Griffin (Oklahoma)
Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)
All-Tournament TeamDJ Strawberry (Maryland) - MVP
Kevin Durant (Texas)Drew Neitzel (Michigan State)
Avery Patterson (St. Johns)James Gist (Maryland)
2006 - 2K Sports Classic benefiting Coaches vs. CancerMadison Square GardenNovember 16-17, 2006Championship GameMaryland 62, Michigan State 60Consolation GameTexas 77, St. Johns 76SemifinalsMaryland 92, St. Johns 60Michigan State 63, #18 Texas 61
EVENT HISTORY
16 | 2KClassic.com @2KClassic
2005 - 2K Sports College Hoops Classic benefiting Coaches vs. Cancer ClassicMadison Square GardenNovember 17-18, 2005Championship GameFlorida 75, #16 Syracuse 70Consolation Game#18 Wake Forest 78, Texas Tech 73SemifinalsFlorida 77, #18 Wake Forest 72 (2OT)#16 Syracuse 81, Texas Tech 46
All-Tournament TeamTaurean Green (Florida) - MVP
Al Horford (Florida)Gerry McNamara (Syracuse)
Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)
2004 - Coaches vs. Cancer ClassicMadison Square GardenNovember 18-19, 2004#6 Syracuse 77, #24 Memphis 62#12 Mississippi State 67, Saint Mary’s 54#24 Memphis 81, Saint Mary’s 66#6 Syracuse 71, #12 Mississippi State 58
2003 - Coaches vs. Cancer ClassicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. John’s 45#22 Pittsburgh 71, Alabama 62#18 Saint Joseph’s 73, #10 Gonzaga 66
2002 - AT&T Wireless Coaches vs. Cancer ClassicMadison Square GardenNovember 14-15, 2002Memphis 70, Syracuse 63#8 Alabama 68, #3 Oklahoma 62#18 Marquette 73, Villanova 61#4 Texas 77, #16 Georgia 71
2001 - IKON Classic benefiting Coaches vs. CancerMadison Square GardenNovember 8-9, 2001Championship GameArizona 75, #6 Florida 71Consolation Game#2 Maryland 82, #16 Temple 74Semifinals#6 Florida 72, #16 Temple 64Arizona 71, #2 Maryland 67
All-Tournament TeamHakim Warrick (Syracuse) - MVP
Gerry McNamara (Syracuse)Rodney Carney (Memphis)
Lawrence Roberts (Mississippi State)Daniel Kickert (Saint Mary’s)
Players of the GameTaron Downey (Wake Forest)
Travis Diener (Marquette)Carl Krauser (Pittsburgh)
Jameer Nelson (Saint Joseph’s)
Players of the GameJeremy Hunt (Memphis)Mo Williams (Alabama)
Dwyane Wade (Marquette)TJ Ford (Texas)
All-Tournament TeamJason Gardner (Arizona) - MVP
Will Bynum (Arizona)Brett Nelson (Florida)Lynn Greer (Temple)
Juan Dixon (Maryland)
EVENT HISTORY
2KClassic.com | 17 @2KClassic
EVENT HISTORY
2000 - Coaches vs. Cancer IKON ClassicMadison Square GardenNovember 9-10, 2000Championship Game#7 Kansas 82, St. John's 74Consolation Game#17 UCLA 97, #12 Kentucky 92Semifinals#7 Kansas 99, #17 UCLA 98St. John's 62, #12 Kentucky 61
1999 - Coaches vs. Cancer IKON ClassicMadison Square GardenNovember 11-12, 1999Championship Game#13 Stanford 72, Iowa 58Consolation Game#1 Connecticut 71, #10 Duke 66 Semifinals#13 Stanford 80, #10 Duke 79 (OT)Iowa 70, #1 Connecticut 68
1998 - Coaches vs. Cancer IKON ClassicMadison Square GardenNovember 10-11, 1998Championship Game#7 Temple 59, Wake Forest 48Consolation GameIllinois 65, Georgetown 50SemifinalsWake Forest 75, Illinois 73 (OT)#7 Temple 65, Georgetown 49
1997 - Coaches vs. Cancer IKON ClassicContinental Airlines ArenaNovember 11-12, 1997Championship GamePrinceton 38, N.C. State 36Consolation Game#19 Georgia 89, #22 Texas 87SemifinalsN.C. State 47, #19 Georgia 45Princeton 62, #22 Texas 56
1996 - Coaches vs. Cancer IKON ClassicAtlantic City Convention Center December 7, 1996Temple 76, Georgia Tech 58St. Joseph's 67, Tulsa 64
All-Tournament TeamKenny Gregory (Kansas) - MVP
Omar Cook (St. John’s)Keith Bogans (Kentucky)
Drew Gooden (Kansas)Earl Watson (UCLA)
All-Tournament TeamJaron Collins (Stanford) - MVP
Jacob Jaacks (Iowa)Jason Collins (Stanford)
Kevin Freeman (Connecticut)Chris Carawell (Duke)
All-Tournament TeamLamont Barnes (Temple) - MVPRobert O’Kelley (Wake Forest)
Corey Bradford (Illinois)Quincy Wadley (Temple)
Anthony Perry (Georgetown)
All-Tournament TeamBrian Earl (Princeton) - MVP
Luke Axtell (Texas)Kenny Inge (NC State)
Steve Goodrich (Princeton)Ray Harrison (Georgia)
1995 - Atlantic City ShootoutAtlantic City Convention Center
December 9, 1995Penn State 88, Penn 61
LaSalle 68, Marquette 65
18 | 2KClassic.com @2KClassic
MALE 25-54 COLLEGE BASKETBALL VIEWERS ARE MORE LIKELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERVICES THAN
THE AVERAGE U.S. ADULT.
Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM
182199186
Automotive Aftermarket
Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year
136155151156
Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week
149160145
Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily
150162179
Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release
151170147
Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+
239192
Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year
169151
152
Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used
156189177
Men’s Apparel & Sports Apparel
Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year
183156229151
Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month
162152149151
Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month
166166
Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year
192223192
CATEGORY PRODUCT INDEX
To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.
COLLEGE BASKETBALL DEMOGRAPHICS
2KClassic.com | 19 @2KClassic
MALE 80%FEMALE 20% AGE 3% of fans are 18-25 yrs old 38% of fans are 26-35 yrs old 20% of fans are 36-45 yrs old 17 % of fans are 46-55 yrs old 14% of fans are 56-65 yrs old 7% of fans are 66+ yrs old
EDUCATION 25% completed graduate school 34% completed college 41% completed high school
TV VIEWERSHIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week
EATING OUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week
HOUSEHOLD 15% have a household income of <$49,999 20% have a household income of $50,000 - $74,999 17% have a household income of $75,000 - $99,999 16% have a household income of $100,000- $124,999 32% have a household income of $125,000+
*Information collected from Turnkey Intelligence and on-site survey
EVENT DEMOGRAPHICS
20 | 2KClassic.com @2KClassic
“THE GARDEN”On so many nights across it’s 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Garden’s turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.
“It’s known simply as ‘The Garden,’ a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as
THE WORLD’S MOST FAMOUS ARENA.”
“It doesn’t matter if it’s Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!”
“Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.”
“The Garden is more than a building. The history is so rich, and people want to be a part of that history.”
- From “Looking Back at 125 Years of Madison Square Garden” By AP Writer Larry McShane
MADISON SQUARE GARDEN
2KClassic.com | 21 @2KClassic
ADVERTISING IMPRESSIONS
TOTAL ADVERTISING IMPRESSIONS: 243,357,009
Digital Dates Locations Total ImpressionsESPN.com 11/6-11/16 Run of Site 900,688
NJ.com 10/28-11/21 Sports Pages 440,280
NJ.com Mobile App 10/28-11/21 Mobile 600,208
Behavior and Geo-targeted Ads 10/28-11/21 Internet 942,069
Behavior and Geo-targeted Ads (Mobile)
10/28-11/21 Mobile 450,120
Display Advertising 11/1-11/21 Internet 2,323,677
Facebook Ads 11/1-11/21 Facebook 1,428,329
Facebook Page 1/1-12/31 Facebook 137,706
TheGarden.com 3/9-11/21 Home & Event Page/Calendar 11,092,452
TOTALS 18,215,329
Radio Station Dates Length # of Units Average Listeners Gross ImpactESPN 98.7 11/3-11/21 :60 26 31,140 809,640
ESPN 98.7 11/3-11/21 :30 63 31,140 1,961,820
ESPN 98.7 (live reads) 11/3-11/21 :10 15 31,140 467,100
WFAN 101.9 FM/660 AM (NY) 11/1-11/23 :30 33 64,132 2,116,366
WFAN 101.9 FM/660 AM (NY) 11/1-11/23 :15 15 32,066 480,990
TOTALS 114 189,618 5,935,906
Television Network Households Dates # of Units Viewers Gross ImpactMSG Network 10,909,198 10/28-11/22 64 8,812 563,968
MSG+ 10.909,198 10/28-11/22 124 3,273 405,852
TOTALS 188 12,085 969,820
Out of Home Dates Impressions/Day Total Impressions
7th Avenue Marquees 9/25-11/21 1,000,000 57,000,000
8th Avenue Marquees 9/25-11/21 700,000 39,900,000
7th Avenue Arcade Banner 8/4-11/21 600,000 78,000,000
Captivate Networks (Office Elevator) 11/9-11/21 66,854 935,954
TOTALS 2,366,854 218,335,954
22 | 2KClassic.com @2KClassic
DIRECT MARKETING
Ticketmaster Alert4 e-mails to over 1 million subscribers
totaling 4 million impressions
Madison Square Garden4 e-mails to over 304,400 subscribers
totaling 1,217,600 impressions
American Express1 e-mail to over 1,000,000 subscribers
Gazelle Group Database17 e-mails to 14,000 subscribers
totaling over 238,459 impressions
Groupon Offer1 e-mail to 100,000 customers
LivingSocial1 e-mail to 427,136 customers
Syracuse University2 e-mails to over 40,000 subscribers
totaling 80,000 impressions
University of Texas1 e-mail to 85,000 members
University of California Database1 e-mail to 80,000 subscribers
University of Iowa2 e-mails to 70,000 subscribers
totaling 140,000 impressions
WFAN1 e-mail to 100,000 subscribers
OVER 6.4 MILLION IMPRESSIONS
2KClassic.com | 23 @2KClassic
Advertisement that ran in the November 2014 issue of Basketball Times.
ADVERTISEMENTS
24 | 2KClassic.com @2KClassic
Tickets on Sale at the Garden Box Office & Ticketmaster.com
Download the App! “College Hoops Events” @2KClassic
2K ClAssiC benefiting Wounded Warrior Project
Championship Rounds • November 20-21 syracuse • Texas • California • iowa
®
WWP14_MSGBanner_halfsize2.indd 1 7/15/14 5:13 PM
2KSportsClassic.com@2KSportsClassic
Examples of posters, banners, and in-arena ads.
ADVERTISEMENTS
2KClassic.com | 25 @2KClassic
ADVERTISEMENTS
Advertisements that ran in Captivate Networks’ office elevators (above) and at the Mall at Short Hills (below).
26 | 2KClassic.com @2KClassic
ADVERTISEMENTS
Animations that ran as Banner Ads on ESPN.com, NJ.com, behavior and geotargeted websites.
2KClassic.com | 27 @2KClassic
Endpage on commercial unit that ran in the New York metropolitan area on MSG Network and MSG Plus.
ADVERTISEMENTS
28 | 2KClassic.com @2KClassic
Examples of Facebook flash advertisements used to promote the 2014 Event.
ADVERTISEMENTS
2KClassic.com | 29 @2KClassic
The Event Facebook Page has over 3,000
“Likes.”
The Event Twitter Page
has over 1,100 followers.
ADVERTISEMENTS
2KClassic.com | 31 @2KClassic
Sponsor
Texasvs.
Iowa
Syracusevs.
California
Syracusevs.
Iowa
Texasvs.
California Totals
2K - NBA 2K15 9:09 5:43 9:30 6:55 31:17
Progressive 5:39 7:13 6:45 9:07 28:44
TrueCar 2:08 2:13 2:08 3:07 9:07
Citi 2:50 2:39 2:37 2:56 11:02
LG 4:39 4:48 3:58 3:39 17:04
O’Reilly Auto Parts 3:02 4:37 4:34 5:16 17:29
Mentos Gum 2:55 3:33 3:16 5:17 15:01
GEICO 2:26 2:09 2:38 2:39 9:52
Wilson 2:18 1:47 1:53 2:34 8:32
PrimeSport 0:30 0:15 1:20 1:37 3:42
Wounded Warrior Project 2:23 2:21 2:07 2:07 8:58
Minutes of unobstructed exposure on the courtside signage
Sponsor
Texasvs.
Iowa
Syracusevs.
California
Syracusevs.
Iowa
Texasvs.
California Totals
2K Court Decals 29:01 29:00 28:27 31:42 1:59:10
NBA 2K15 Baseline Decals 41:17 40:11 40:24 45:17 2:47:09
Mentos Gum Court Decals 41:56 43:38 47:21 45:59 2:58:54
2K Sports Chairbacks 3:07 3:03 5:33 2:27 14:10
2K Sports Backboards 2:22 2:51 1:50 1:19 8:22
Progressive Basket Arms 48:50 43:00 43:21 49:00 3:04:11
Minutes of exposure for floor decals, backboard supportdecals, chairbacks, and basket arm signage
TELEVISION EXPOSURE
32 | 2KClassic.com @2KClassic
All four games of the 2K Classic Championship Rounds were broadcast on ESPN Networks.
Number of Graphic and Verbal Mentions During the BroadcastsDate Game Network Verbal Graphic
11/20/14 Texas vs. Iowa 8 16
11/20/14 Syracuse vs. California 8 21
11/21/14 Syracuse vs. Iowa 9 20
11/21/14 Texas vs. California 8 20
Totals: 33 77
TELEVISION EXPOSURE
2KClassic.com | 33 @2KClassic
TrueCar (above) and O’Reilly (below) appeared on the courtside signage during all four of the Championship Round games at Madison Square Garden.
TELEVISION EXPOSURE
34 | 2KClassic.com @2KClassic
GEICO (above) and Wilson (below) appeared on the courtside signage during all four of the Championship Round games at Madison Square Garden.
TELEVISION EXPOSURE
2KClassic.com | 35 @2KClassic
LG (left) and Citi (below) appeared on the courtside signage during all four of the Championship Round games at Madison Square Garden.
TELEVISION EXPOSURE
36 | 2KClassic.com @2KClassic
Progressive appeared on the basket arm during all four Championship Round games at Madison Square Garden.
TELEVISION EXPOSURE
2KClassic.com | 37 @2KClassic
2K appeared on the basket support during all four Championship Round games at Madison Square Garden.
TELEVISION EXPOSURE
38 | 2KClassic.com @2KClassic
Sponsors can utilize court decals on the floor of Madison Square Garden. NBA2K15 (left), Mentos Gum (above), and 2K (below).
TELEVISION EXPOSURE
2KClassic.com | 39 @2KClassic
TELEVISION EXPOSURE
2K appeared on the team bench chairbacks and on the press backdrop during all four Championship Round games at Madison Square Garden.
40 | 2KClassic.com @2KClassic
TELEVISION EXPOSURE
OPENING AND CLOSING BILLBOARDS
NBA 2K15 opening billboard (above) and TrueCar closing billboard (below).
2KClassic.com | 41 @2KClassic
ENHANCEMENTS
2K Player of the Game (above) and TrueCar First Half Stats (below).
TELEVISION EXPOSURE
42 | 2KClassic.com @2KClassic
IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS
TELEVISION EXPOSURE
2KClassic.com | 43 @2KClassic
Sponsor
Syracuse vs.
Kennesaw State
Syracusevs.
Hampton
NBA 2K15 6:24 5:08
Event 0:25 0:24
TOTALS 6:49 5:32
Minutes of unobstructed courtside signage
Sponsor
Syracuse vs.
Kennesaw State
Syracusevs.
Hampton
2K Court Decals 31:28 27:33
2K Basket Support Decals 2:20 1:17
TOTALS 33:48 28:50
Minutes of exposure for decals
Mentions
Syracuse vs.
Kennesaw State
Syracusevs.
Hampton
Audio 3 9
Graphic 13 19
TOTALS 16 28
Number of mentions during broadcast
REGIONAL ROUND EXPOSURESYRACUSE, NY
44 | 2KClassic.com @2KClassic
2K appeared on the video board during PA announcements (above) and on the courtside signage (below) during both Syracuse Regional Round games.
REGIONAL ROUND EXPOSURESYRACUSE, NY
2KClassic.com | 45 @2KClassic
2K appeared on the press backdrop (above), the court (bottom left), and the basket support (bottom right) during both Syracuse Regional Round games.
REGIONAL ROUND EXPOSURESYRACUSE, NY
46 | 2KClassic.com @2KClassic
REGIONAL ROUND EXPOSURESYRACUSE, NY
The “2K Shootout” on-court promotion ran during both Syracuse Regional Round games. This lucky fan competed for a chance at a copy of NBA 2K15.
2KClassic.com | 47 @2KClassic
Two Honorary Captains represented Wounded Warrior Project and the Syracuse Orange during all four games the Orange played in the Event. The Captains were honored on the
court during each game.
REGIONAL ROUND EXPOSURESYRACUSE, NY
48 | 2KClassic.com @2KClassic
Sponsor
Texasvs.
North Dakota State
Texasvs.
Alcorn State
NBA 2K15 1:53 2:56
Event 3:12 1:58
TOTALS 5:05 4:54
Minutes of unobstructed courtside signage
Sponsor
Texas vs.
North Dakota State
Texasvs.
Alcorn State
2K Court Decals 13:56 17:15
2K Chairbacks 1:34 1:42
TOTALS 33:48 28:50
Minutes of exposure for decals & chairbacks
Mentions
Texas vs.
North Dakota State
Texasvs.
Alcorn State
Audio 1 6
Graphic 10 16
TOTALS 11 22
Number of mentions during broadcast
REGIONAL ROUND EXPOSUREAUSTIN, TX
2KClassic.com | 49 @2KClassic
Jobing (above) and 2K (below) appeared on the courtside signage during both Austin Regonal Round games.
REGIONAL ROUND EXPOSUREAUSTIN, TX
50 | 2KClassic.com @2KClassic
2K appeared on the court decals and on the basket support (right) during both Austin Regional Round games.
REGIONAL ROUND EXPOSUREAUSTIN, TX
2KClassic.com | 51 @2KClassic
REGIONAL ROUND EXPOSUREAUSTIN, TX
Wilson (above) appeared on the videoboard and 2K (below) appeared on the bench chairbacks.
52 | 2KClassic.com @2KClassic
The “2K Shootout” on-court promotion was held during both Austin Regional Round games.
REGIONAL ROUND EXPOSUREAUSTIN, TX
2KClassic.com | 53 @2KClassic
Wounded Warrior Project voluteers set-up informational concourse displays (above) and an Honorary Captain was honored at center court during both Austin Regional Round games.
REGIONAL ROUND EXPOSUREAUSTIN, TX
54 | 2KClassic.com @2KClassic
Sponsor
California vs.
Alcorn State
Californiavs.
Kennesaw State
NBA 2K15 3:03 3:20
TOTALS 3:03 3:20
Minutes of unobstructed courtside signage
Sponsor
California vs.
Alcorn State
Californiavs.
Kennesaw State
2K Court Decals 26:52 26:48
2K Basket Support Decals 1:18 1:43
2K Chairbacks 3:34 2:40
TOTALS 31:44 31:11
Minutes of exposure for decals & chairbacks
Mentions
California vs.
Alcorn State
Californiavs.
Kennesaw State
Audio 2 2
Graphic 2 2
TOTALS 4 4
Number of mentions during broadcast
REGIONAL ROUND EXPOSUREBERKELEY, CA
2KClassic.com | 55 @2KClassic
REGIONAL ROUND EXPOSUREBERKELEY, CA
NBA 2K15 appeared on the courtside signage during both Berkeley Regional Round games.
56 | 2KClassic.com @2KClassic
REGIONAL ROUND EXPOSUREBERKELEY, CA
2K appeared on the court (above), basket support (right), and team bench chairbacks (below).
2KClassic.com | 57 @2KClassic
REGIONAL ROUND EXPOSUREBERKELEY, CA
2K also appeared on the press backdrop during both Berkeley Regional Round games (left).
58 | 2KClassic.com @2KClassic
REGIONAL ROUND EXPOSUREBERKELEY, CA
Wilson (left) and NBA 2K15 (below) appeared on the videoboard during PA announcements at both Berkeley Regional Round games.
2KClassic.com | 59 @2KClassic
REGIONAL ROUND EXPOSUREBERKELEY, CA
This lucky fan won a copy of NBA 2K15 after winning the “2K Shootout.”
60 | 2KClassic.com @2KClassic
REGIONAL ROUND EXPOSUREIOWA CITY, IA
Sponsor
Iowa vs.
Hampton
Iowavs.
N. Dakota State
2K 0:30 N/A
Event 0:34 N/A
TOTALS 6:49 N/A
Minutes of unobstructed courtside signage
Sponsor
Iowa vs.
Hampton
Iowavs.
N. Dakota State
Event Court Decals 24:48 N/A
TOTALS 24:48 N/A
Minutes of exposure for decals
Mentions
Iowa vs.
Hampton
Iowavs.
N. Dakota State
Audio 4 N/A
Graphic 1 N/A
TOTALS 5 N/A
Number of mentions during broadcast
2KClassic.com | 61 @2KClassic
REGIONAL ROUND EXPOSUREIOWA CITY, IA
Wilson appeared on the videoboard (above) during PA announcements and NBA 2K15 appeared on the courtside signage (below) during both Iowa City Regional Round games.
62 | 2KClassic.com @2KClassic
REGIONAL ROUND EXPOSUREIOWA CITY, IA
Another lucky fan won a copy of NBA 2K15 after winning the “2K Shootout” during the Iowa City Regional Round.
2KClassic.com | 63 @2KClassic
Iowa’s Honorary Captain was recognized at center court during both Iowa City Regional Round games (top left) and Wounded Warrior Project volunteers raised awareness with
on-site displays (below).
REGIONAL ROUND EXPOSUREIOWA CITY, IA
2KClassic.com | 65 @2KClassic
Date Game Network Airtime (EST) Sponsor
11/16/14
Texas vs.
Alcorn State
8:21 pm 2K
8:29 pm TrueCar
8:48 pm 2K
8:56 pm Progressive
9:18 pm TrueCar
9:22 pm 2K
9:41 pm TrueCar
9:55 pm 2K
Regional Rounds - University of Texas
Commercial Spots: 8
Date Game Network Airtime (EST) Sponsor
11/16/14Syracuse
vs. Hampton
4:48 pm 2K
5:02 pm Progressive
5:07 pm 2K
5:19 pm TrueCar
5:26 pm 2K
5:36 pm TrueCar
5:46 pm TrueCar
5:56 pm 2K
Regional Rounds - Syracuse University
Commercial Spots: 8
COMMERCIAL UNITS
66 | 2KClassic.com @2KClassic
Championship Rounds - Semifinals, New York CityDate Game Network Airtime (EST) Sponsor
11/20/14Texas
vs. Iowa
7:22 pm TrueCar
7:23 pm 2K
7:32 pm Progressive
7:33 pm Mentos
7:44 pm TrueCar
7:44 pm Progressive
8:15 pm 2K
8:16 pm Progressive
8:21 pm Mentos
8:21 pm TrueCar
8:30 pm 2K
8:43 pm Progressive
8:43 pm Mentos
8:52 pm Progressive
11/20/14Syracuse
vs. California
9:42 pm 2K
9:43 pm Progressive
9:52 pm TrueCar
9:53 pm 2K
10:01 pm Progressive
10:01 pm Mentos
10:09 pm TrueCar
10:10 pm Progressive
10:43 pm 2K
10:44 pm Progressive
10:47 pm Mentos
10:48 pm TrueCar
10:48 pm 2K
10:56 pm Progressive
11:08 pm Mentos
11:09 pm Progressive
Commercial Spots: 30
COMMERCIAL UNITS
2KClassic.com | 67 @2KClassic
Date Game Network Airtime (EST) Sponsor
11/21/14Syracuse
vs. Iowa
5:09 pm 2K
5:10 pm Progressive
5:18 pm TrueCar
5:19 pm 2K
5:28 pm Progressive
5:29 pm Mentos
5:37 pm TrueCar
5:37 pm Progressive
6:11 pm 2K
6:11 pm Progressive
6:19 pm Mentos
6:19 pm TrueCar
6:20 pm 2K
6:23 pm Progressive
6:33 pm Mentos
6:33 pm Progressive
11/21/14 Texas vs.
California
7:42 pm 2K
7:43 pm Progressive
7:54 pm TrueCar
7:55 pm 2K
7:58 pm Progressive
7:58 pm Mentos
8:11 pm TrueCar
8:12 pm Progressive
8:48 pm 2K
8:49 pm Progressive
8:57 pm Mentos
8:57 pm TrueCar
8:58 pm 2K
9:04 pm Progressive
9:16 pm Mentos
9:17 pm Progressive
Commercial Spots: 32
Championship Rounds - Consolation and Championship, New York City
COMMERCIAL UNITS
68 | 2KClassic.com @2KClassic
COMMERCIAL UNITS
Date Length Station Airtime (EST) Qty11/04/2014 :60 12:13pm, 1:27pm 2
11/05/2014 :60 9:55am 1
11/07/2014 :60 5:43pm 1
11/09/2014 :60 8:17am 1
11/10/2014 :60 10:59pm 1
11/11/2014 :60 8:27am, 12:43pm, 11:16pm 3
11/12/2014 :60 11:55am 1
11/13/2014 :60 11:47am, 1:59pm 2
11/14/2014 :60 12:16pm, 6:13pm 2
11/15/2014 :60 3:58pm 1
11/16/2014 :60 10:13am 1
11/17/2014 :60 12:44pm, 1:26pm 2
11/18/2014 :60 1:59pm, 10:35pm, 11:12pm, 11:44pm 4
11/19/2014 :60 1:42pm, 9:42pm, 10:43pm 3
11/20/2014 :60 10:29am 1 Total Radio Spots: 26
Sponsored Radio Commercial Units on ESPN 98.7
2KClassic.com | 69 @2KClassic
SUPPLEMENTAL EXPOSURE
TELEVISION- The 2K Classic benefiting Wounded Warrior Project was featured in ESPN’s
promotional spots and on ESPN.com’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.
RADIO- Championship Round coaches participated in interviews on ESPN Radio, on both
national and New York programs.
SOCIAL MEDIA- The 2K Classic benefiting Wounded Warrior Project is very active in social media.
The event’s Facebook and Twitter pages continue to grow. - In 2014, a Twitter campaign was used to spread news about the event through the national and local media.- In addition, several head coaches promoted the event on their Twitter accounts.
Texas Head Coach Rick Barnes talks with the press after defeating California in the Championship game.
2KClassic.com | 71 @2KClassic
7TH AND 8TH AVENUE MARQUEES AND BANNER
ON-SITE EXPOSURE
72 | 2KClassic.com @2KClassic
ON-SITE EXPOSURE
Wounded Warrior Project volunteers set-up displays in the concourse to raise awareness and money for a great cause.
ON-SITE DISPLAYS
2KClassic.com | 73 @2KClassic
CENTERHUNG SCOREBOARD EXPOSURE
Sponsor logos appear on the centerhung scoreboard during PA announcements.
ON-SITE EXPOSURE
74 | 2KClassic.com @2KClassic
CENTERHUNG SCOREBOARD EXPOSURE
ON-SITE EXPOSURE
2KClassic.com | 75 @2KClassic
Sponsor logos appear on the digital upper ribbons during all four Championship Round games.
ON-SITE EXPOSURE
UPPER RIBBONS EXPOSURE
76 | 2KClassic.com @2KClassic
ON-SITE EXPOSURE
UPPER RIBBON EXPOSURE
2KClassic.com | 77 @2KClassic
Fans were chosen to participate in on-court promotions during timeouts and halftime. This lucky fan celebrates after winning the TrueCar Drive and Dribble.
CUSTOMIZED PROMOTIONS
ON-COURT PROMOTIONS
78 | 2KClassic.com @2KClassic
In the 2K on-court promotion, two lucky fans played a game of NBA 2K15 on the Madison Square Garden court for a chance to win a copy of the game.
CUSTOMIZED PROMOTIONS
ON-COURT PROMOTIONS
2KClassic.com | 79 @2KClassic
GAME BALL DELIVERY / ON-COURT RECOGNITION
2K and Billy Inglis were honored on-court for their support of the Event (top-left), Billy Inglis of 2K delivered the game ball prior to tip-off of the Championship game (top-right), and the Lapchick Foundation
honors John Kresse, Clarence Gains, and Gus Alfieri (below).
CUSTOMIZED PROMOTIONS
80 | 2KClassic.com @2KClassic
CUSTOMIZED PROMOTIONS
Honorary Captains for each team were recognized at center court of Madison Square Garden during all four Championship Round games.
WOUNDED WARRIOR PROJECT HONORARY CAPTAINS
2KClassic.com | 81 @2KClassic
CUSTOMIZED PROMOTIONS
Take-Two Interactive’s Dave Edwards presents Wounded Warrior Project Outeach Coordinator, Danny Rodriguez and wounded warriors with an autographed Event basketball. Empire BlueCross BlueShield’s Pat-
rick O’Keefe honors Wounded Warrior Project’s Neil Abramson at center court.
ON-COURT PRESENTATIONS
82 | 2KClassic.com @2KClassic
CUSTOMIZED PROMOTIONS
COURT TIME
2K took over Madison Square Garden for a pick-up game with employees and colleagues.
2KClassic.com | 83 @2KClassic
AWARDS PRESENTATION
2K’s Billy Inglis presented the Championship trophy to the the University of Texas.
Texas’ Jonathan Holmes was named Most Valuable Player and California’s David Kravish made the All Tournament Team.
POST GAME AWARDS
2KClassic.com | 85 @2KClassic
The Pre-Game Hospitality Reception was held at Madison Square Garden’s Club Bar and Grill.
A sponsor “Thank You” placard was displayed at the entrance of the Club Bar and Grill.
HOSPITALITY RECEPTION
86 | 2KClassic.com @2KClassic
Sponsors enjoyed a meal and drinks before heading to their seats to watch the game.
HOSPITALITY RECEPTION
2KClassic.com | 87 @2KClassic
As the nation’s premier early-season college basketball event, the 2K Classic benefiting Wounded Warrior Project annually receives tremendous press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in the New York metropolitan area, the Subregional Round site, and the local news areas in which the participating institutions are located.
In 2014, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Classic benefiting Wounded Warrior Project was featured in articles in, but not limited to, the following media:
- USA Today - NBCSports.com - Getty Images
- SI.com - Atlanta Journal-Constitution - Icon Sportswire
- ESPN.com - San Jose Mercury News - New York Beacon
- New York Times - Syracuse Post Standard - The Sports Network
- New York Daily News - Des Moines Register - Sports on Earth
- New York Post - Cedar Rapids Gazette - SNY.TV
- CBSSports.com - Bleacher Report
In all, over 90 reporters and photographers representing more than 60 media outlets were issued credentials to the Championship Rounds of the 2014 2K Classic benefiting Wounded Warrior Project.
Texas’ Jonathan Holmes and Demarcus Holland talk to the media following the Longhorns Championship win.
PRESS COVERAGE