2K Sports Classic

coachesvscancer.com 1

SUMMARY OF SPONSORSHIP BENEFITS - Outline and Description of Sponsor Benefits ..................................................... 3

EVENT HISTORY AND INFORMATION - Miscellaneous Facts ............................................................................................ 7 - Results and Awards.............................................................................................. 9 - Demographics of College Basketball ................................................................. 17 - Event Demographics ...........................................................................................18 - Madison Square Garden ......................................................................................19

ADVERTISING & PROMOTION - Summary of Newspaper, Radio, Television and Direct Marketing ....................21 - Samples of Advertisements and Ticket Inserts ............................................... 24

MEDIA EXPOSURE - In-Game Television Exposure .............................................................................31 - Commercial Units .............................................................................................. 53 - Supplemental Exposure ......................................................................................61

ON-SITE EXPOSURE & PROMOTIONS - 7th and 8th Avenue Marquees ...........................................................................63 - Center Hung Scoreboard Mentions ...................................................................64 - Arena Exposure ..................................................................................................65 - Display Areas ......................................................................................................68 - Customized Promotions ....................................................................................69 - Game Ball Deliveries .......................................................................................... 72 - Post Game Awards Presentation and Sponsor Recognition ............................ 73

PRE-GAME HOSPITALITY - Photographs ....................................................................................................... 75

PRESS COVERAGE - Summary of Media Exposure ............................................................................ 79 - Press Releases - Samples of Newspaper & Website Articles


Sponsors can create a customized program using a menu approach. Our goal is to create a meaningful package that achieves your marketing objectives and adheres to your budget.

BRANDING- Category exclusivity- Use of logos associated with the event (Event, Coaches vs. Cancer, NABC, American Cancer Society)- Sponsors name will be incorporated into the event name and logo. Below are several examples of where the event name and logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court Decals - Courtside Signage - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event Merchandise

The Pittsburgh Panthers defeated Syracuse to win the 2010 Championship

coachesvscancer.com4

TELEVISION EXPOSURE- In-game commercial units- Unobstructed in-game television exposure on the courtside signage system- Billboards and enhancements- Court decals (center court, baseline, inside the three-point arc)- Entitlement of the television broadcast (including audio, video and promotional mentions)- Logo exposure on the backboard supports- Logo exposure on the bench chairbacks

2K Sports was incorporated into the Event logo which appeared on the ball and the court.

ADDITIONAL MEDIA EXPOSURE- Logo inclusion in Gazelles national advertising and promotional materials (i.e., USA Today, Sports Illustrated, e-mail blasts, press releases, etc.)- Logo inclusion in Gazelles local advertising and promotional materials (i.e., television, newspaper and radio advertising, e-mail blasts, etc.)- Logo and link on the event website- Commercial units on high-profile sports talk radio stations in New York. Each commercial will be divided between :30 of content dedicated to the sponsor message and :30 dedicated to the event promotion.


ON-SITE EXPOSURE- In-arena exposure on the courtside signage system- Exposure on the marquees outside the arena (where applicable)- Public address announcements in each game- Scoreboard mentions in each game- On-site display area in a high traffic area inside the arena

PROMOTIONAL OPPORTUNITIES- Opportunity to make a presentation to a coach or a representative from Coaches vs. Cancer.- Opportunity to develop a customized marketing program to leverage the sponsorship (e.g., sweepstakes, retail promotions, sales incentive, etc.) This program will be mutually developed based upon your marketing strategy.- Opportunity to create a halftime or time-out on-court promotion.- Opportunity to involve coaches and Coaches vs. Cancer representatives in advertising and promotional activities, including the use of coaches likeness and/ or in-person appearances.- The right to use game footage and photographs from the event for promotional purposes.- Opportunity for an employee or customer to deliver the game ball prior to tip-off of one game.- Presentation of a post-game award

Courtside LED signage shown in-arena, on ESPN, ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.


OFFICIAL SOUVENIR PROGRAM- Name and logo on the front cover- Full-page, four color advertisement in the body of the program- Full-page, four color advertisement on the inside of the front cover- Full-page, four color advertisement on the back cover- Full-page, for Welcome and corporate message- Full-page, black and white advertisement in the body of the program- Logo on the team and roster center spread

TICkETS AND HOSPITALITY- Premium location tickets for each night- Invitations to the pre-game hospitality receptions (Championship Rounds)

The pre-game hospitality reception is held each night of the Championship Rounds at Madison Square Gardens Club Bar & Grill.


- All four games of the Championship Rounds of the 2010 2K Sports Classic benefiting Coaches vs. Cancer at Madison Square Garden were nationally televised on ESPN2. Also, seven of the eight regional round games were nationally televised on either ESPNU (four games) or ESPN3.com (3 games). The eighth game was aired regionally by Comcast SportsNet in both the Baltimore/Washington markets as well as the Seattle market.

- ESPNs top broadcast team of Dick Vitale, Bob Knight, and Dan Shulman were assigned to work the Championship Round games from Madison Square Garden. The network annually uses the 2K Sports Classic benefiting Coaches vs. Cancer as a high-profile event to tip-off the college basketball season.

- The 2K Sports Classic benefiting Coaches vs. Cancer was once again the most highly attended season-opening college basketball event in the country. A total of 136,321 fans attended the 2010 tournament across the seven hosting venues.

- The event has averaged 11,517 fans per night in the 13 years at Madison Square Garden. In 2010, the 2K Sports Classic benefiting Coaches vs. Cancer averaged 11,967 fans over both nights.

- Since 1996, the 2K Sports Classic benefiting Coaches vs. Cancer and The Gazelle Group have raised nearly $5 million for cancer research and awareness programs.

- The event has featured three national champions - Florida (2006), Syracuse (2003), and Maryland (2002). The Classic has also had four additional NCAA Final Four teams - Memphis (2008), George Mason (2006), Marquette (2003), and Texas (2003). Over the last eight years, 36 teams that participated in the 2K Sports Classic have gone on the compete in the NCAA Tournament.

- In addition to Madison Square Garden, the 2K Sports Classic benefiting Coaches vs. Cancer has been held at some of the finest home courts in the country, including Cal, Connecticut, Duke, Florida, Illinois, Kentucky, Maryland, Memphis, Michigan, Michigan State, North Carolina, Ohio State, Oklahoma, Pittsburgh, St. Johns, Southern Illinois, Syracuse, Texas, Texas Tech, UAB, UCLA, and Wake Forest.

ESPNs Dan Shulman and Bob Knight broadcasting live from Madison Square Garden.


2010 2K sPorTs cLassIc BeneFITInG coaches Vs. cancer

Pittsburgh regional november 10#4 Pittsburgh 97, Illinois-Chicago 54november 8#4 Pittsburgh 83, Rhode Island 75

austin regionalnovember 10#25 Texas 89, Louisiana Tech 58november 8#25 Texas 83, Navy 52

college Park regional november 10Maryland 75, Charleston 74november 8Maryland 105, Seattle 76

champaign regional november 10#16 Illinois 79, UC Irvine 63november 8#16 Illinois 84, Toledo 45

november 19championship Game#4 Pittsburgh 68, #22 Texas 66consolation Game#16 Illinois 80, Maryland 76

2010 all-Tournament Team Presented by Toyota

Ashton Gibbs (Pittsburgh) - MVP presented by American AirlinesJordan Williams (Maryland)Demetri McCamey (Illinois)

Jordan Hamilton (Texas)Travon Woodall (Pittsburgh)

november 18semifinals #4 Pittsburgh 79, Maryland 70#22 Texas 90, #16 Illinois 84 (OT)

championship rounds

Toledo subregionalnovember 21Illinois-Chicago 74, Rhode Island 68Charleston 64, Toledo 51november 20Charleston 78, Illinois-Chicago 66Rhode Island 76, Toledo 65november 19Rhode Island 76, Charleston 66Illinois-Chicago 57, Toledo 51

Irvine subregionalnovember 21Seattle 75, Navy 70Louisiana Tech 76, UC Irvine 72november 20Louisiana Tech 80, Navy 65UC Irvine 85, Seattle 77november 19Louisiana Tech 85, Seattle 72UC Irvine 75, Navy 60

Tournament MVP Ashton Gibbs dunks over Marylands Jordan Williams during Championship Round game action.

regional rounds



syracuse regional november 11#25 Syracuse 100, Robert Morris 60november 9#25 Syracuse 75, Albany 43

chapel hill regionalnovember 11#4 North Carolina 89, NC Central 42 november 9#4 North Carolina 88, FIU 72

columbus regional november 12#17 Ohio State 72, James Madison 44november 9#17 Ohio State 100, Alcorn State 60

Berkeley regional november 11#12 California 95, Detroit 61november 9#12 California 75, Murray State 70

november 20championship Game#24 Syracuse 87, #4 North Carolina 71consolation Game#15 Ohio State 76, #12 California 70

2009 all-Tournament Team Presented by sports Illustrated

Wes Johnson (Syracuse) - MVP presented by American AirlinesJerome Randle (California)

Evan Turner (Ohio State)Marcus Ginyard (North Carolina)

Andy Rautins (Syracuse)

november 19semifinals #24 Syracuse 95, #12 California 73 #4 North Carolina 77, #15 Ohio State 73

championship rounds regional rounds

albany subregionalnovember 22Detroit 79, Alcorn State 59Albany 71, Robert Morris 66november 21Robert Morris 107, Alcorn State 76Detroit 66, Albany 54november 20Detroit 71, Robert Morris 59Albany 71, Alcorn State 55

miami subregionalnovember 23James Madison 79, NC Central 66Murray State 84, FIU 71november 22James Madison 81, FIU 68Murray State 84, NC Central 61november 20Murray State 71, James Madison 43FIU 83, NC Central 73

Tournament MVP Wes Johnson dunks during Championship Round game action.



Durham regional november 11#5 Duke 97, Georgia Southern 54Houston 76, Presbyterian 57 november 10#5 Duke 80, Presbyterian 49 Georgia Southern 65, Houston 63

carbondale regionalnovember 12Southern Illinois 80, Massachusetts 73 november 11Southern Illinois 66, California (Pa.) 52Massachusetts 90, Arkansas-Monticello 71

Los angeles regional november 13#4 UCLA 64, Miami (Ohio) 59Weber State 78, Prairie View A&M 68 november 12#4 UCLA 82, Prairie View A&M 58 Miami (Ohio) 70, Weber State 66

ann arbor regional november 12Michigan 76, Northeastern 56IUPUI 65, Michigan Tech 51 november 11Michigan 77, Michigan Tech 55 Northeastern 73, IUPUI 60

november 21championship Game#5 Duke 71, Michigan 56consolation Game#4 UCLA 77, Southern Illinois 60


Kyle Singler (Duke) - MVP presented by American AirlinesKevin Dillard (Southern Illinois)

Darren Collison (UCLA)Manny Harris (Michigan)Gerald Henderson (Duke)

november 20semifinals#5 Duke 83, Southern Illinois 58 Michigan 55, #4 UCLA 52


Tournament MVP Kyle Singler shoots during Championship Round game action.


2007 2K sPorTs coLLeGe hooPs cLassIc BeneFITInG coaches Vs. cancer

Lexington regional november 7Gardner-Webb 84, #20 Kentucky 68Central Arkansas 69, Alabama A&M 59november 6#20 Kentucky 67, Central Arkansas 40 Gardner-Webb 69, Alabama A&M 55

memphis regionalnovember 6#3 Memphis 80, Richmond 63 Tennessee-Martin 66, Maine 62november 5#3 Memphis 102, Tennessee-Martin 71Richmond 44, Maine 42

norman regional november 9Oklahoma 80, Denver 50San Francisco 87, East Central Oklahoma 70 november 8Oklahoma 71, San Francisco 55Denver 76, East Central Oklahoma 75

storrs regional november 8Connecticut 82, Buffalo 57Morgan State 77, Ohio Valley 66november 7Connecticut 69, Morgan State 65 Buffalo 89, Ohio Valley 82

november 16championship Game#3 Memphis 81, Connecticut 70consolation GameOklahoma 69, Gardner-Webb 55


Chris Douglas-Roberts (Memphis) - MVP presented by American AirlinesA.J. Price (Connecticut)Blake Griffin (Oklahoma)

Grayson Flittner (Gardner-Webb)Derrick Rose (Memphis)

november 15semifinals#3 Memphis 63, Oklahoma 53 Connecticut 78, Gardner-Webb 66


Tournament MVP Chris Douglas-Roberts drives to the basket against Oklahoma.



austin regional november 10St. Bonaventure 68, Alcorn State 59Texas 92, Chicago State 66 november 9Chicago State 98, St. Bonaventure 95 Texas 103, Alcorn State 44

east Lansing regionalnovember 9Central Michigan 71, Brown 58 Michigan State 86, Youngstown State 61november 8Youngstown State 74, Central Michigan 50Michigan State 45, Brown 34

new York regional november 11Loyola 65, North Florida 50St. Johns 72, Navy 49 november 10Navy 73, Loyola 61 St. Johns 74, North Florida 53

college Park regional november 8Hampton 74, New Orleans 73Maryland 81, Vermont 63 november 7Vermont 82, New Orleans 65 Maryland 102, Hampton 75

november 17championship GameMaryland 62, Michigan State 60consolation GameTexas 77, St. Johns 76

2006 all-Tournament Team Presented by The hartford

D.J. Strawberry (Maryland) - MVP presented by The HartfordKevin Durant (Texas)

Drew Neitzel (Michigan State)Avery Patterson (St. Johns)

James Gist (Maryland)

november 16semifinalsMaryland 92, St. Johns 60 Michigan State 63, #18 Texas 61


Tournament MVP D.J. Strawberry dunks in the Championship Game.



Lubbock regional november 11Texas Tech 74, Georgia Southern 61San Jose State 82, Portland 53 november 10Texas Tech 88, San Jose State 54 Georgia Southern 89, Portland 75

Winston salem regionalnovember 11#18 Wake Forest 83, George Mason 78 (OT) UC Irvine 94, Mississippi Valley St. 40november 10#18 Wake Forest 78, Mississippi Valley St. 64George Mason 79, UC Irvine 56

Gainesville regional november 10Florida 83, Albany 64Oakland 72, St. Peters 69november 9Florida 80, St. Peters 51 Albany 90, Oakland 73

syracuse regional november 9#16 Syracuse 67, Cornell 62Bethune-Cookman 63, Saint Francis 52 november 8#16 Syracuse 68, Bethune-Cookman 37Cornell 75, Saint Francis 54

november 18championship GameFlorida 75, #16 Syracuse 70consolation Game#18 Wake Forest 78, Texas Tech 73

2005 all-Tournament Team Presented by hanes Beefy-T

Taurean Green (Florida) - MVP presented by Hanes Beefy-TAl Horford (Florida)

Gerry McNamara (Syracuse)Trent Strickland (Wake Forest)Jarrius Jackson (Texas Tech)

november 17semifinalsFlorida 77, #18 Wake Forest 72 (2OT) #16 Syracuse, Texas Tech 46


Tournament MVP Taurean Green drives to the basket in the Championship Game.


2003 - coaches vs. cancer classicMadison Square Garden November 13-14, 2003#21 Wake 85, Memphis 76#23 Marquette 52, St. Johns 45#22 Pittsburgh 71, Alabama 62#18 Saint Josephs 73, #10 Gonzaga 66

2002 - aT&T Wireless coaches vs. cancer classicMadison Square GardenNovember 14-15, 2002Memphis 70, Syracuse 63#8 Alabama 68, #3 Oklahoma 62#18 Marquette 73, Villanova 61#4 Texas 77, #16 Georgia 71

2001 - IKon classic benefiting coaches vs. cancerMadison Square GardenNovember 8-9, 2001championship GameArizona 75, #6 Florida 71consolation Game#2 Maryland 82, #16 Temple 74semifinals#6 Florida 72, #16 Temple 64Arizona 71, #2 Maryland 67

Players of the GameTaron Downey (Wake Forest)

Travis Diener (Marquette)Carl Krauser (Pittsburgh)

Jameer Nelson (Saint Josephs)

Players of the GameJeremy hunt (memphis)Mo Williams (Alabama)

Dwyane Wade (Marquette)TJ Ford (Texas)

all-Tournament TeamJason Gardner (arizona) - mVP

Will Bynum (Arizona)Brett Nelson (Florida)Lynn Greer (Temple)

Juan Dixon (Maryland)

all-Tournament Teamhakim Warrick (syracuse) - mVP

Gerry McNamara (Syracuse)Rodney Carney (Memphis)

Lawrence Roberts (Mississippi State)Daniel Kickert (Saint Marys)

2004 - coaches vs. cancer classicMadison Square GardenNovember 19-18, 2004championship Game#6 Syracuse 77, #24 Memphis 62consolation Game#12 Mississippi State 67, Saint Marys 54semifinals#24 Memphis 81, Saint Marys 66#6 Syracuse, #12 Mississippi State 58


1999 - coaches vs. cancer classicMadison Square GardenNovember 11-12, 1999championship Game#13 Stanford 72, Iowa 58consolation Game#1 Connecticut 71, #10 Duke 66 semifinals#13 Stanford 80, #10 Duke 79 (OT)Iowa 70, #1 Connecticut 68

all-Tournament TeamJaron collins (stanford) - mVP

Jacob Jaacks (Iowa)Jason Collins (Stanford)

Kevin Freeman (Connecticut)Chris Carawell (Duke)

1998 - coaches vs. cancer classicMadison Square GardenNovember 10-11, 1998championship Game#7 Temple 59, Wake Forest 48consolation GameIllinois 65, Georgetown 50semifinalsWake Forest 75, Illinois 73 (OT)#7 Temple 65, Georgetown 49

all-Tournament TeamLamont Barnes (Temple) - mVPRobert OKelley (Wake Forest)

Corey Bradford (Illinois)Quincy Wadley (Temple)

Anthony Perry (Georgetown)

1997 - coaches vs. cancer classicContinental Airlines ArenaNovember 11-12, 1997championship GamePrinceton 38, N.C. State 36consolation Game#19 Georgia 89, #22 Texas 87semifinalsN.C. State 47, #19 Georgia 45Princeton 62, #22 Texas 56

all-Tournament TeamBrian earl (Princeton) - mVP

Luke Axtell (Texas)Kenny Inge (NC State)

Steve Goodrich (Princeton)Ray Harrison (Georgia)

1996 - atlantic city shootoutAtlantic City Convention Center December 7, 1996Temple 76, Georgia Tech 58St. Joseph's 67, Tulsa 64

1995 - atlantic city shootoutAtlantic City Convention Center December 9, 1995Penn State 88, Penn 61LaSalle 68, Marquette 65

2000 - coaches vs. cancer classicMadison Square GardenNovember 9-10, 2000championship Game#7 Kansas 82, St. John's 74consolation Game#17 UCLA 97, #12 Kentucky 92semifinals#7 Kansas 99, #17 UCLA 98St. John's 62, #12 Kentucky 61

all-Tournament TeamKenny Gregory (Kansas) - mVP

Omar Cook (St. Johns)Keith Bogans (Kentucky)

Drew Gooden (Kansas)Earl Watson (UCLA)


maLe 25-54 coLLeGe BasKeTBaLL VIeWers are more LIKeLY To PUrchase anD Use a WIDe VarIeTY oF ProDUcTs anD serVIces

Than The aVeraGe U.s. aDULT.

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

Automotive Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

182199186

Automotive Aftermarket

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

136155151156

Beverages Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

149160145

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

Electronics & Entertainment Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

239192

Household Appliances & Furnishings Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

169151

152

Insurance Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowners/Property Insurance: DM for company used

156189177

Mens Apparel & Sports Apparel

Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

162152149

151

Restaurants Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

166166

Travel Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

192223192

caTeGorY ProDUcT InDex


maLe 75%FemaLe 25% aGe 21.5% of Men are 18-34 yrs old 36.6% of Men are 18-49 yrs old 32.2% of Men are 25-54 yrs old 47.5% of Adults are 18-49 yrs old

eDUcaTIon 74% are college graduates or have attended college 13% have a high school diploma 13% have attended some high school

TV VIeWershIP 31% watch college basketball less than 2 hours per week 34% watch college basketball 2-5 hours per week 27% watch college basketball more than 5 hours per week

eaTInG oUT 22% eat out 0-1 times per week 37% eat out 1-3 times per week 24% eat out 3-5 times per week 9% eat out 5-8 times per week 6% eat out more than 8 times per week

car or TrUcK 75% own a car or truckhome oWners 46% own their home FamILY 54% do not have any children 35% have 1-3 children


The GarDen

Its known simply as The Garden, a perfect appellation for a place where legends grow. To millions, those two words mean just one thing: Madison Square Garden, billed in typical New York hype as

THE WORLDS MOST FAMOUS ARENA.

It doesnt matter if its Michael Jordan, or Muhammad Ali, or Sinatra, or the Pope... They know the stage is brighter here than anyplace else!

The Garden is more than a building. The history is so rich, and people want to be a part of that history.

- From Looking Back at 125 Years of Madison Square Garden By AP Writer Larry McShane

Whether sitting in the locker room or waiting in the wings, athletes and artists view the Garden as the pinnacle: the best venue in the biggest city before the brightest audiences.

On so many nights across its 125 year history, the Garden has been THE place to be. Today, Madison Square Garden extends its greatness onto busy Seventh Avenue between 31st and 33rd Streets in Manhattan. The first Garden opened on Fifth Avenue in 1879 and has since changed locations and revolutionized into the 19,763-seat arena at its current location. The Garden is no stranger to college basketball, hosting the very first major postseason tournament, the National Invitational Tournament, in 1938. Well known across the globe, the Garden is more than an arena. Nearly five million fans pass through the Gardens turnstiles every year, taking in such familiar staples as the New York Knicks, Rangers and Liberty, concerts, world championship boxing, and of course, college basketball.


USA Today (National)

Newark Star Ledger

Newsday

Dime Magazine (National)

Bounce Magazine (National)

ToTaLs

newspaper/Publication circulation readership # of ads Total circ. Total readership1,812,092

223,037

334,809

120,000

40,000

2,529,938

3,300,000

444,074

946,521

780,000

240,000

5,710,595

1

3

1

1

1

7

1,812,092

669,111

334,809

120,000

40,000

2,976,2012

3,300,000

1,332,222

946,521

780,000

240,000

6,598,743

ESPN.com (300 x 250) (NY Metro Area)

ESPN.com (728 x 90) (NY Metro Area)

ESPN.com (expandable) (NY Metro Area)

Comcast.com

NJ.com

WFAN.com

ToTaLs

online Dates Locations Total Impressions11/2 - 11/14

11/2 - 11/14

11/2 - 11/14

11/2 - 11/19

11/1 - 11/19

11/4 - 11/21

Run of Site

Run of Site

Run of Site

Sports Page

Sports Page

Run of Site

367,443

335,961

211,364

136,891

1,050,387

448,798

4,949,396

Total online advertising impressions: 4,949,396

Total print advertising impressions: 6,598,743

ESPN 1050

ESPN 1050 (Live Read)

WFAN 660 AM (NY)

WFAN 660 AM (NY)

1010 WINS

93.7 The Fan (Pittsburgh)

ToTaLs

radio station Dates Length # of Units cume. Persons avg. audience Gross Impact

11/1 - 11/16

11/1 - 11/16

11/1 - 11/16

11/1 - 11/16

11/15 - 11/18

11/8 - 11/15

60

8

23

15

8

10

124

235,000

235,000

535,200

535,200

535,200

40,900

2,116,500

18,400

18,400

41,900

41,900

41,900

3,200

165,700

Total radio advertising impressions: 3,210,600

:60

:10

:30

:15

:30

:60

1,104,000

147,200

963,700

628,500

335,200

32,000

3,210,600


ToTaL aDVerTIsInG ImPressIons: 208,299,810

Time Warner Cable(:30 second commercials ran on ESPN, ESPN 2, CNBC, ESPNNews)

Comcast Cable Union North

Comcast Cable Union Central

Comcast Cable Meadowlands

Comcast Cable Jersey City(:30 second commercials ran on ESPN, ESPN 2, TNT, YES)

MSG Network

MSG +

SNY

ToTaLs

Television network households Dates # of Units Viewers Gross Impact2,399,150

91,286

75,177

28,547

51,657

9,900,000

8,700,000

3,000,000

24,245,817

11/1 - 11/20

10/28 - 11/19

10/28 - 11/19

10/28 - 11/19

10/28 - 11/19

10/31 - 11/17

93

22

22

22

22

214

137

70

602

25,386

8,329

6,859

2,605

4,713

190,000

190,000

15,161

405,735

Total television advertising impressions: 67,468,221

7th Avenue Marquees

8th Avenue Marquees

Box Office Duratrans

7th Avenue Arcade Banner

Bar/Restaurant Posters

ToTaLs

out of home Dates Impressions/Day Total Impressions

9/15 - 11/19

9/15- 11/19

10/4 - 11/20

10/25 - 11/21

10/25 - 11/21

1,000,000

700,000

13,350

600,000

14,000

2,327,350

Total out of home advertising impressions: 126,072,850

3,331,818

183,238

150,902

57,302

103,691

40,660,000

21,920,000

1,061,270

67,468,221

64,000,000

44,800,000

680,850

16,200,000

392,000

126,072,850


out of home Dates Impressions/Day Total Impressions

Ticketmaster alert

2 e-mails to over 1 million subscribers

Plum Benefits1 discount e-mail sent to over 20,000

corporations in NYC

Dime magazine1 e-mail to over 48,000 subscribers

new York Knicks2 e-mails to 7,000 plus subscribers

new York Liberty2 e-mails to 5,100 subscribers

new York rangers2 e-mails to over 6,000 subscribers

madison square Garden sports3 e-mails to over 30,000 subscribers

radio city entertainment1 e-mail to over 250,000 subscribers

american express1 e-mail to over 1 million customers

Gazelle Database3 e-mails to over 8,000 subscribers

Travelzoo.com1 e-mail to over 100,000 subscribers

maryland Terrapin club and nY-alumni1 e-mail to 35,000 members

University of Texas Texas exes nY/nJ alumni

1 e-mail to 2,500 members

University of Illinois Ticket Database2 e-mails to 18,000 ticketholders

oVer 3.6 mILLIon ImPressIons


Advertisement that ran in the November 2010 issue of Dime Magazine, Bounce Magazine, and Basketball Times.


Print advertisement that ran in USA Today.

Print advertisement that ran in The Star-Ledger.

Print advertisement that ran in Newsday.


Advertisement displayed in sports bars and restaurants in the New York City area.


Advertisement displayed on the plasma screens and duratrans in the mall area of

Madison Square Garden.


10 x 15 banner displayed on 7th Avenue outside the Madison Square Garden and Penn Station main entrances (which also appeared on the front page of Newsday).


Endpage on commercial unit that ran in the New York metropolitan area on ESPN (SportsCenter), MSG Network and MSG Plus.


sponsor

Pittsburghvs.

maryland

Illinoisvs.

Texas

marylandvs.

Illinois

Pittsburgh vs.

Texas Totals

2K Sports Decals 41:20 43:12 38:50 35:39 2:38:01

2K Sports Chairbacks 1:01 1:08 1:02 0:58 4:09

2K Sports Backboards 1:01 1:21 1:30 1:24 5:30

O'Reilly Auto Parts Backboards

1:01 1:21 1:30 1:24 5:30

State Farm Decals 36:05 36:58 35:14 31:57 2:20:14

State Farm Basket Arm Signage

36:33 30:06 26:11 31:38 2:04:28

Reeses Decals 41:43 41:30 36:32 36:37 2:36:22

ToTaLs 2:39:12 2:35:36 2:20:49 2:18:37 9:54:14

minutes of exposure for floor decals, backboard supportdecals, chairbacks and basket arm signage

minutes of unobstructed exposure on the courtside signage

sponsor

Pittsburghvs.

maryland

Illinoisvs.

Texas

marylandvs.

Illinois

Pittsburgh vs.

Texas Totals

2K Sports 8:11 11:29 10:29 8:52 39:01

O'Reilly Auto Parts 6:28 4:01 4:29 4:41 19:39

State Farm 4:54 4:46 4:39 5:02 19:21

Reeses 4:48 5:46 6:31 5:56 23:01

Toyota 3:48 3:35 3:48 3:34 14:35

GTM Sportswear 3:39 3:01 3:21 3:13 13:14

American Airlines 7:15 4:14 8:07 4:24 24:00

ToTaLs 39:03 36:52 41:24 35:32 2:32:51


Date Game network Verbal Graphic

11/18/2010 Pittsburgh vs. Maryland ESPN2 12 32

11/18/2010 Illinois vs. Texas ESPN2 13 36

11/19/2010 Maryland vs. Illinois ESPN2 11 26

11/19/2010 Pittsburgh vs. Texas ESPN2 10 22

number of Graphic and Verbal mentions During Broadcast

Totals: 46 116

All four games of the 2K Sports Classic Championship Rounds were televised on ESPN2.


2K Sports Courtside LED Signage (above)

Reeses Courtside LED Signage (left)


Toyota Courtside LED Signage (above)

OReilly Auto Parts Courtside LED Signage (above)


GTM Sportswear Courtside LED Signage (above)

State Farm Courtside LED Signage, Court Decal, and Basketarm signage (above)


2K Sports Floor Decal (above)

2K Sports Chairbacks (above, below)

Backboard Support Signage (above)


Backboard Support Signage (above)

Reeses Floor Decal and Courtside LED Signage (left)

Center court Event Decal (right)


Opening and closing billboards

2K Sports Player of the Game In-Game Enhancement

IN-GAME GRAPHICS AND PROMOTIONAL MENTIONS


Reeses First Half Stats In-Game Enhancement

State Farm Starting Line-ups In-Game Enhancement



Graphic mentions during the broadcast on ESPN



sponsor

Pittsburghvs.

rhode Island

Pittsburgh vs.

Illinois-chicago Totals

2K Sports 29:31 28:17 57:48

UPMC 15:50 17:08 32:58

OReilly 25:39 26:22 52:01

ToTaLs 1:11:00 1:11:47 2:22:47

minutes of unobstructed courtside signage

sponsor

Pittsburghvs.

rhode Island

Pittsburgh vs.

Illinois-chicago Totals

2K Sports Decals 40:33 42:41 1:23:14

UPMC Court Decals 38:34 40:22 1:18:56

UPMC Backboards 15:20 14:49 30:09

State Farm Basket Arm 38:01 40:11 1:18:12

2K Sports Chairbacks 1:26 1:17 2:43

2K Sports Backboards 15:20 14:49 30:09

ToTaLs 2:29:14 2:34:09 5:03:23

minutes of exposure for floor decals and chairbacks


Courtside Banner at Pittsburgh (above)

UPMC and 2K Sports Backboard Support Decals (above)


UPMC Cancer Center Concourse Display (above)

UPMC and 2K Sports Court Decals (right)

2K Sports Chairbacks (left)


sponsor

Texasvs.

navy

Texas vs.

Louisiana Tech Totals

2K Sports 7:34 6:18 13:52

OReilly Auto Parts 4:08 6:02 10:10

Scott & White Healthcare 2:56 2:08 5:04

Jobing.com 2:40 2:02 4:42

ToTaLs 17:18 16:30 33:48


sponsor

Texasvs.

navy

Texas vs.

Louisiana Tech Totals

2K Sports Decals 42:47 47:23 1:30:10



State Farm Basket Arm 30:23 24:53 55:16

ToTaLs 1:22:19 1:15:32 2:37:51



2K Sports LED Signage (above)

Jobing.com appeared on the lower LED ribbon of the center-hung scoreboard (above)


State Farm Basket Arm and 2K Sports Backboard Support Signage (left)

Sponsors also received

additional exposure on the

non-TV Courtside LED Signage.

Scott & White Healthcare

non-TV LED Signage (right).


sponsor

marylandvs.

seattle

maryland vs.

charleston Totals

2K Sports 6:44 7:56 14:40

OReilly Auto Parts 4:15 2:08 6:23

Jobing.com 2:19 2:10 4:29

State Farm 0:38 0:34 1:12

Toyota 1:05 0:36 1:41

ToTaLs 15:01 13:24 28:25


sponsor

marylandvs.

seattle

maryland vs.

charleston Totals

2K Sports Decals 45:41 49:21 1:35:02



State Farm Basketarm 39:55 23:41 1:03:36

ToTaLs 1:30:21 1:16:30 2:46:51



OReilly Auto Parts Courtside LED Signage (above)

Jobing.com logo and message on the certer-hung scoreboard during PA Announcements (left)


2K Sports in-arena LED ribbon (left)

Wounded Warrior Project Baseline LED Signage (above)


sponsor

Illinoisvs.

Uc Irvine

Illinois vs.

Toledo Totals

2K Sports 4:01 3:54 7:55

OReilly 2:58 3:01 5:59

State Farm 2:50 4:14 7:04

ToTaLs 9:49 11:09 20:58


sponsor

Illinoisvs.

Uc Irvine

Illinois vs.

Toledo Totals

2K Sports Decals 37:20 40:03 1:17:23



State Farm Backboards 11:33 9:48 21:21

ToTaLs 1:01:02 1:00:20 2:01:22



Souvenir Program sales on-site (left, below)

2K Sports rotating courtside signage (above)


NBA 2K11 banner displayed in-arena (above)

On-court 2K Sports Around the World Shootout promotion (above, right)

2K Sports Floor Decal and NBA 2K11 mention on center-hung scoreboard (above)


Regional Rounds - University of Maryland

Commercial Spots: 12

Date: 11/10/2010Game: Maryland vs. Charleston

Network: ESPNUTime: 7:00pm EST

Sponsor Airtime (EST) Unit Length2K Sports 7:09 pm :15

State Farm 7:19 pm :30

2K Sports 7:28 pm :30



Reeses 7:55 pm :15





Reeses 8:37 pm :15


Regional Rounds - University of Pittsburgh


Date: 11/08/2010Game: Pittsburgh vs. Rhode Island







Reeses 8:04 pm :15





Reeses 8:41 pm :15



Regional Rounds - University of Maryland

Date: 11/08/2010(Re-broadcasted on 11/09/2010)

Game: Maryland vs. SeattleNetwork: Comcast SportsNet Mid-Atlantic

Time: 8:00pm EST




Reeses 8:30 pm :30




Reeses 10:01 pm :30

Re-broadcasst on 11/09/2010




Reeses 12:38 pm :30




Reeses 1:34 pm :30



Regional Rounds - University of Texas


Date: 11/08/2010Game: Texas vs. Navy







Reeses 10:11 pm :15





Reeses 10:57 pm :15


Date: 11/10/2010Game: Texas vs. Louisiana Tech







Reeses 10:09 pm :15





Reeses 10:50 pm :15



Championship Rounds - Semifinals, New York City


Date: 11/18/2010Game: Pittsburgh vs. Maryland







Reeses 8:06 pm :15





Reeses 8:54 pm :15


Date: 11/18/2010Game: Illinois vs. Texas







Reeses 10:45 pm :15





Reeses 11:31 pm :15

2K Sports 11:47 :30


Championship Rounds - Consolation & Championship Game, New York City


Date: 11/19/2010Game: Maryland vs. Illinois







Reeses 6:02 pm :15





Reeses 6:41 pm :15


Date: 11/19/2010Game: Pittsburgh vs. Texas







Reeses 8:37 pm :15





Reeses 9:15 pm :15

2K Sports 9:27 :30


Date Length Station Airtime (EST) Qty11/08/2010 :60 1050 ESPN 12:58 PM, 10:15 PM 2

11/09/2010 :60 1050 ESPN 11:58 AM, 11:10 PM 2

11/10/2010 :60 1050 ESPN 11:12 AM, 12:13 PM 2

11/11/2010 :60 1050 ESPN 11:26 AM 1

11/13/2010 :60 1050 ESPN 8:19 AM, 9:19 AM, 7:57 PM, 9:39 PM 4

11/14/2010 :60 1050 ESPN 9:57 AM, 11:39 PM 2

11/15/2010 :60 1050 ESPN 8:43 AM, 12:12 PM, 11:44 PM 3

11/16/2010 :60 1050 ESPN 12:44 PM 1

11/17/2010 :60 1050 ESPN 10:13 AM, 12:13 PM 2

11/18/2010 :60 1050 ESPN 11:58 AM, 10:17 PM 2

11/19/2010 :60 1050 ESPN 10:14 AM, 8:43 PM 2 Total Radio Spots: 23

2k Sports Radio Commercial Units on 1050 ESPN

Date Length Station Airtime (EST) Qty11/08/2010 :60 1050 ESPN 8:01 PM 1

11/10/2010 :60 1050 ESPN 10:12 AM 1

11/11/2010 :60 1050 ESPN 5:16 PM 1

11/12/2010 :60 1050 ESPN 11:44 PM 1

11/13/2010 :60 1050 ESPN 7:44 PM 1

11/14/2010 :60 1050 ESPN 6:37 AM 1

11/15/2010 :60 1050 ESPN 2:13 PM 1

11/16/2010 :60 1050 ESPN 9:12 AM 1

11/18/2010 :60 1050 ESPN 7:02 PM, 8:18 PM 2

11/19/2010 :60 1050 ESPN 1:15 PM, 2:30 PM 2 Total Radio Spots: 12

American Airlines Radio Commercial Units on 1050 ESPN


Date Length Station Airtime (EST) Qty11/09/2010 :60 1050 ESPN 6:44 AM, 10:28 AM, 5:17 PM 3

11/10/2010 :60 1050 ESPN 2:32 PM 1

11/11/2010 :60 1050 ESPN 11:12 PM 1

11/12/2010 :60 1050 ESPN 10:56 PM, 12:58 PM 2

11/13/2010 :60 1050 ESPN 6:10 AM, 7:22 AM, 12:58 PM 3

11/15/2010 :60 1050 ESPN 6:14 AM, 10:10 AM, 11:11 AM 3

11/16/2010 :60 1050 ESPN 10:30 AM, 1:43 PM, 2:48 PM, 4:58 PM 4

11/17/2010 :60 1050 ESPN 5:58 PM 1

11/18/2010 :60 1050 ESPN 1:17 PM, 11:57 PM 2


Continuum Health Partners Radio Commercial Units on 1050 ESPN

Date Length Station Airtime (EST) Qty11/08/2010 :60 1050 ESPN 9:19 PM 1

11/09/2010 :60 1050 ESPN 2:49 PM 1

11/11/2010 :60 1050 ESPN 1:17 PM 1

11/13/2010 :60 1050 ESPN 8:40 AM, 2:20 PM 2

11/14/2010 :60 1050 ESPN 9:45 AM 1

11/16/2010 :60 1050 ESPN 3:45 PM, 8:02 PM 2

11/17/2010 :60 1050 ESPN 11:12 AM 1

11/18/2010 :60 1050 ESPN 4:19 PM, 9:19 PM 2

11/19/2010 :60 1050 ESPN 12:11 PM, 7:42 PM 2 Total Radio Spots: 13

Empire BlueCross Blue Shield Radio Commercial Units on 1050 ESPN


Date Length Station Airtime (CST) Qty11/08/2010 :60 1050 ESPN 10:00 AM, 4:00 PM 2

11/09/2010 :60 1050 ESPN 10:26 AM, 4:35 PM 2

11/10/2010 :60 1050 ESPN 11:04 AM, 4:47 PM 2

11/11/2010 :60 1050 ESPN 2:42 PM, 4:32 PM 2

11/12/2010 :60 1050 ESPN 8:31 AM, 2:15 PM 2

11/15/2010 :60 1050 ESPN 10:00 AM, 4:00 PM 2

11/16/2010 :60 1050 ESPN 10:50 AM, 4:11 PM 2

11/17/2010 :60 1050 ESPN 11:21 AM, 5:31 PM 2

11/18/2010 :60 1050 ESPN 8:12 AM, 1:39 PM 2


Scott & White Healthcare Commercial Units on 1050 ESPN

Date Length Station Airtime (EST) Qty11/08/2010 :60 1050 ESPN 10:37 AM, 2:37 PM, 10:19 PM, 11:55 PM 4

11/09/2010 :60 1050 ESPN 11:54 AM, 2:16 PM, 7:16 PM, 11:55 PM 4

11/10/2010 :60 1050 ESPN 11:17 AM, 1:16 PM, 10:54 PM, 11:40 PM 4

11/11/2010 :60 1050 ESPN 12:54 PM, 1:53 PM 2

11/12/2010 :60 1050 ESPN 12:17 PM, 1:36 PM, 11:37 PM 3

11/13/2010 :60 1050 ESPN 7:16 AM, 10:53 AM, 7:36 PM, 8:36 PM 4

11/14/2010 :60 1050 ESPN 6:57 AM, 7:54 AM, 10:17 AM, 11:36 AM 4 Total Radio Spots: 12

UPMC Radio Commercial Units on 1050 ESPN


TELEVISION- The Event was featured in ESPNs promotional spots used to launch its season-long coverage of college basketball and on ESPNs early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.

RADIO- Championship Round coaches participated in interviews on WFAN Radio (Boomer & Carton in morning drive).

NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach of each participating team.

ESPNs Dick Vitale and Dan Shulman live during Semifinal Round action at Madison Square Garden.


7TH AND 8TH AVENUE MARQUEES AND BANNER

Beginning one month prior to the Event, sponsor mentions appear on an event banner and on the 7th and 8th Avenue Marquees 3 times per hour, 18 hours a day,

totalling approximately 1,700,000 daily impressions.


SCOREBOARD MENTIONS AND PA ANNOUNCEMENTS

Sponsor messages and logos appear on the Gardenvision center hung scoreboard and endboard LED ribbons during PA Announcements and Promotions.


OFFICIAL SOUVENIR PROGRAM

Sponsors advertisements appear in the Official Event Program, sold at each site.


EVENT TICkETS

2K Sports appeared on the Event tickets...


HOSPITALITY PASSES

...as well as on the Pre-Game Hospitality Reception passes.


CONCOURSE DISPLAY AREAS

Sponsors are given the opportunity to set up a display area which can be used for sampling, couponing, premium item giveaways, product demonstrations, etc.


ON-COURT PROMOTIONS

Fans are chosen from the crowd to participate in exciting promotions such as the 2K Sports Videogame Competition and the American Airlines Around the World

shooting contest in addition to many others throughout the Event.

American Airlines Around the World shooting contest (above)

The New York Pass Lucky Seat Promotion (left, below)


ON-COURT PROMOTIONS

Empire BlueCross BlueShield presents a plaque on-court to the Ronald McDonald House (left).

Continuum Health Partners recognizes a doctor on-court (right).

NBA 2K11 videogame competition appeared on the center hung score-board (above).


The loudest fans in the arena receive Toyota

Hats (left) and Reeses T-shirts (below) that were thrown into the

crowd during timeouts.

ON-COURT PROMOTIONS


GAME BALL DELIVERY

Sponsors are given the opportunity to deliver the game ball prior to the start of a game. 2K Sports (above) and Continuum Health Partners (below) had representatives

participate in delivering the game balls.


SPONSOR RECOGNITION CEREMONY

Sponsor Representatives were recognized for their support of the 2010 2K Sports Classic benefiting Coaches vs. Cancer (L-R):

2K Sports - Mark GoodrichAmerican Airlines - Emil Sokol

Reeses - Patricia HetrickState Farm - John Althoff

Continuum Health Partners - Dr. Michael GrossbardToyota - Brial Diel

Empire Blue Cross Blue Shield - Patrick OKeefeAcademy Bus - John Kiely


AWARDS PRESENTATION

2K Sports presented the Championship trophy to University of Pittsburgh.

Toyotas Brian Diel presented an All-Tournament Team trophy to Travon Woodall of the University of Pittsburgh.

American Airlines Emil Sokol presents the Most Valuable Player Award to Pittsburghs Ashton Gibbs.


PRE-GAME HOSPITALITY RECEPTION

The Pre-Game Hospitality Reception was held at Madison Square Gardens Club Bar and Grill prior to the start of the games each night.



Sponsors utilize the opportunity for display areas in the Pre-Game Hospitality. NBA 2K11 kiosk (above); Prism Color complimentary game program display (below).



NBA 2K11 roll-up screen (left).

NBA 2K11 banner near buffet tables (right).

American Airlines banner (left).

Sponsor Thank You placard displayed at the entrance of the Club Bar and Grill (right).

Sponsor banners were displayed throughout the reception area.


As the nations premier early-season college basketball event, the 2K Sports Classic benefiting Coaches vs. Cancer annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in New York, the two Subregional Round sites, and the local news areas in which the 12 participating institutions are located.

In 2010, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers across the nation. The event enjoys a tremendous amount of exposure on the Internet, on both national and sport-specific web sites. More specifically, the 2K Sports Classic benefiting Coaches vs. Cancer was featured in articles in, but not limited to, the following media outlets:

- USA Today - New York Post - Baltimore Sun

- SI.com - Newsday - St. Louis Post-Dispatch

- ESPN.com - Newark Star-Ledger - Pittsburgh Post-Gazette

- ESPN, The Magazine - Westchester Journal-News - Pittsburgh Tribune-Review

- FoxSports.com - ESPNNY.com - Austin American-Statesman

- CBSSports.com - Washington Post - Champaign News-Gazette

- The Sporting News - Chicago Tribune - Providence Journal

- Yahoo.com - Chicago Sun-Times - Toledo Blade

- AOLFanhouse.com - Fort Worth Star-Telegram - SNY.com

- New York Daily News - Houston Chronicle

In all, over 100 reporters and photographers representing more than 65 media out-lets were issued credentials to the Championship Rounds of the 2010 2K Sports Classic benefiting Coaches vs. Cancer.

The 2K Sports logo appeared on the press backdrop in

the media room at Madison Square Garden.

Coaches vs. Cancer Classic

Pittsburgh, Texas, Maryland & Illinois to Play in the Coaches vs. Cancer Classic Next Season in New York City Tickets On Sale Tomorrow At 12:00 PM FOR IMMEDIATE RELEASE

March 8, 2010

Contact: Ray Cella 609-921-1300 ([email protected])

PRINCETON, N.J. - Pittsburgh, Texas, Maryland, and Illinois will tip-off the 2010 college basketball season in the Coaches vs. Cancer Classic, which culminates with the Championship Rounds at Madison Square Garden in New York City, Nov. 18-19. Championship Round tickets will go ON SALE TOMORROW (March 9) at 12:00 noon. TICKET INFORMATION: Tickets for Championship Round games at Madison Square Garden will be available Tuesday, March 9 beginning at 12:00 PM and may be purchased by calling Ticketmaster at 866-448-7849 or through Ticketmaster.com. The format for the 2010 Coaches vs. Cancer Classic, the nation's premier season-opening college basketball tournament, will remain the same as this past season. Twelve teams from across the nation will compete in the 16th annual event with Pittsburgh, Texas, Maryland, and Illinois hosting regional round games from Nov. 8-12. The four hosts will then advance to the Championship Rounds, Nov. 18-19, at New York's Madison Square Garden, while the remainder of the field will participate in subregionals held at campus sites. Other teams participating in the 2010 Coaches vs. Cancer Classic are Charleston, Illinois-Chicago, Louisiana Tech, Navy, Rhode Island, Seattle, Toledo, and UC-Irvine. Toledo and UC-Irvine will host the subregional rounds. Match-ups for the Championship Rounds, as well as the entire bracket for the 2010 Coaches vs. Cancer Classic, will be announced at a later date. The four schools playing in New York City, each of which was ranked prior to the start of conference play this season, have combined for 10 Final Four appearances and 98 trips to the NCAA Tournament. Each of the four schools has been to the NCAA Tournament a minimum of 21 times. Pittsburgh: Ranked 16th in both polls with a 24-7 record...Pitt is the only team in the Big East to have won at least 20 games overall and 10 league games each of the last nine seasons...the Panthers, who start two juniors, two sophomores, and just one senior, are led by sophomore guard Ashton Gibbs (16.2 ppg) and junior guard Brad Wanamaker (12.0 ppg, 5.7 rpg)...Pitt should mark its ninth-straight NCAA Tournament appearance this season - the longest streak among Big East schools.

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Texas: The Longhorns are 23-8...spent two weeks atop both polls in mid-January...the Longhorns start two juniors, one freshman, and two seniors and sport only three seniors on the 14-man roster...freshmen guards Avery Bradley (11.7 ppg) and J'Covan Brown (9.82 ppg) have combined to hand out 141 assists this season...Texas, which has made 11-straight NCAA Tournament appearances, is just one of five schools to advance to the Sweet 16 five of the last eight years (Connecticut, Duke, Kansas, Pittsburgh). Maryland: The Terps are 23-7 this season, ranked 19th in both polls, and co-champions of the Atlantic Coast Conference...Maryland has won at least 19 games each of the last 14 seasons...10 members of the 13-man roster are either juniors, sophomores, or freshmen...sophomore guard Sean Mosley averages 10.8 ppg and 5.3 rpg...freshman forward Jordan Williams nets 9.3 ppg and averages a team-best 8.3 rpg...won the 2006 Coaches vs. Cancer Classic. Illinois: Is 18-13 this season sporting a roster with only two seniors, neither of whom starts...junior Demetri McCamey paces the Illini in scoring (14.9 ppg) and assists (6.8 apg), while classmate Mike Davis is hauling down a team-best 8.8 rpg to go with his 10.3 ppg...Illinois' 1,627 wins rank 13th nationally and its .653 winning percentage is tops among Big Ten schools...the Illini have finished among the Big Ten's top five in six of head coach Bruce Weber's seven seasons. In the 2009 Coaches vs. Cancer Classic, Wes Johnson emerged as one of the nation's most electrifying players in leading Syracuse to the Classic title. Johnson scored 25 points and Syracuse went on to earn an 87-71 victory over defending national champion North Carolina in the Championship Game. Syracuse used the Coaches vs. Cancer Classic to springboard into the national spotlight and is currently ranked third both polls. The Championship Rounds of the 2009 Coaches vs. Cancer Classic also featured, for the first time, four ranked teams at the time of the games as North Carolina (fourth), California (12th), Ohio State (17th), and Syracuse (25th) each appeared in the ESPN/USA Today poll. In addition, California (Pac-10), Ohio State (Big Ten), and Syracuse (Big East) went on to win their respective conference's regular season championships in 2009-10. Four of the past eight National Champions have participated in the Coaches vs. Cancer Classic, as well as four additional NCAA Final Four teams. Over the last seven years, 35 teams that participated in the Coaches vs. Cancer Classic have gone on to compete in the NCAA Tournament. The Coaches vs. Cancer program, a nationwide collaboration between the American Cancer Society and National Association of Basketball Coaches (NABC), exists to leverage the strength and community leadership of the nation's basketball coaches to raise awareness and reduce the risk of cancer while raising funds for the American Cancer Society's fight to save lives from cancer. Since 1995, the event has raised more than $4.5 million for the benefit of Coaches vs. Cancer. The Coaches vs. Cancer Classic is produced by The Gazelle Group in Princeton, N.J. The Gazelle Group is a sports marketing firm, specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationally-recognized events, such as the O'Reilly Auto Parts CBE Classic, Legends Classic, and the College Basketball Invitational (CBI). For more information on the Gazelle Group, please visit gazellegroup.com.



The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com



Regional Round Matchups for 16th Annual Coaches vs. Cancer Classic Announced Pittsburgh, Texas, Maryland, Illinois to host Regional Round games on Nov. 8 & 10

FOR IMMEDIATE RELEASE

June 8, 2010


PRINCETON, N.J. Pittsburgh, Texas, Maryland, and Illinois will host Regional Round games of the 2010 Coaches vs. Cancer Classic, the nation's premier season-opening college basketball event. Each institution will host two Regional Round games before heading to New York's Madison Square Garden for the Championship Rounds on Nov. 18-19.

---- REGIONAL ROUNDS ----

Pittsburgh Regional Rounds Petersen Events Center - Pittsburgh, Pa.

Nov. 8 - Rhode Island at Pittsburgh Nov. 10 - Illinois-Chicago at Pittsburgh

Austin Regional Rounds Frank Erwin Center - Austin, Texas

Nov. 8 - Navy at Texas Nov. 10 - Louisiana Tech at Texas

College Park Regional Rounds Comcast Center - College Park, Md.

Nov. 8 - Seattle at Maryland Nov. 10 - Charleston at Maryland

Champaign Regional Rounds Assembly Hall - Champaign, Ill.

Nov. 8 - UC Irvine at Illinois Nov. 10 - Toledo at Illinois

The matchups for the Championship Rounds at Madison Square Garden and the Subregional Rounds at Toledo and UC Irvine will be announced at a later date, as will game times and television details. THE FIELD Pittsburgh - Ended the season ranked 18th (AP) and 20th (ESPN/USA Today) with a 25-9 record...Pitt earned its ninth-straight NCAA Tournament bid - the longest streak among Big East schools - and advanced to the second round...the Panthers return junior guard Ashton Gibbs (15.7 ppg), a Scotch Plains, N.J. (Seton Hall Prep) native and second-team All-Big East honoree, and sophomore guard Travon Woodall (5.0 ppg, 108 assists) of Brooklyn, N.Y. (St. Anthony's (N.J.))...New York area recruits include Top 100 prospects J.J. Moore (Brentwood, N.Y./South Kent

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School (Conn.) and Isiah Epps (Plainfield, N.J./Hargrave Military Academy (Va.))...the Panthers are ranked seventh in Andy Katz's (ESPN) preseason Top 25. Texas - The Longhorns went 24-10, spending two weeks atop both polls in mid-January...Texas advanced to its 12th-straight NCAA Tournament in 2010 and has been to five Sweet 16s over the last nine years...sophomore guard J'Covan Brown (9.6 ppg, 80 assists) and sophomore swingman Jordan Hamilton (10.0 ppg) highlight a young and talented Longhorn squad...Texas' incoming class has been rated as high as eighth in the nation. Maryland - The Terps were 24-9 this past season and co-champions of the Atlantic Coast Conference...ended the season ranked 18th (ESPN/USA Today) and 20th (AP) and earned a berth in the NCAA Tournament...the Terps return 10 players, including junior guard Sean Mosley (10.1 ppg and 5.1 rpg) and sophomore forwards Jordan Williams (9.6 ppg and a team-best 8.6 rpg), who was named to the ACC All-Rookie team, and Brooklyn's James Padgett (Lincoln H.S.), who is expected to have a larger role in Maryland's rotation...the Terps' Top 20 recruiting class includes Ashton Pankey of the Bronx (St. Anthony's (N.J.)). Illinois - Went 21-15 in advancing to the quarterfinals of the NIT...has finished among the Big Ten's top five in six of head coach Bruce Weber's seven seasons...first-team All-Big Ten pick Demetri McCamey returns for his senior year after leading the Illini in scoring (15.1 ppg) and placing second in the nation in assists (7.1 apg)...Big Ten Rookie of the Year guard D.J. Richardson netted 10.5 ppg as a freshman last year...the Illini, who welcome a Top 10 recruiting class, are ranked 15th in Andy Katz's (ESPN) preseason Top 25. Charleston - The Cougars went 22-12 and reached the second round of the College Basketball Invitational, marking the third time in four years under head coach Bobby Cremins that they achieved a 20-win season. Illinois-Chicago - The Flames return 12 players from last year's team as head coach Jimmy Collins, the winningest coach in school history, retools UIC. Louisiana Tech - Posted a 24-11 record, its most wins since the 1984-85 season...the Bulldogs also recorded 13 non-conference wins, also the most since 1984-85. Navy - The Midshipmen, who were 13-17 this past season, are one of only two programs in the Patriot League to finish in the top half of the standings each of the last three seasons. Rhode Island - Rhody compiled a 26-10 record in advancing to the semifinals of the 2010 NIT...the Rams have won 52 non-conference games over the last three seasons. Seattle - The Redhawks, who are currently in the process of reclassifying from Division II to Division I, posted a 17-14 record last season while playing a Division I schedule. Toledo - The Rockets will be led by first-year head coach Tod Kowalczyk, who comes to Toledo after eight successful seasons at Wisconsin-Green Bay. UC Irvine - Russell Turner will make his collegiate head coaching debut in the Coaches vs. Cancer Classic...Turner was hired after spending six years with the Golden State Warriors. TICKET INFORMATION: Championship Round tickets are currently ON SALE and can be purchased by visiting Ticketmaster.com or calling Ticketmaster at 866-448-7849.



Last year's Coaches vs. Cancer Classic drew in excess of 141,000 fans across the seven hosting venues with Syracuse defeating defending national champion North Carolina to claim the title. This year marks the 13th consecutive season that the Coaches vs. Cancer Classic has been played at Madison Square Garden. The Coaches vs. Cancer program, a collaboration between the American Cancer Society and National Association of Basketball Coaches (NABC), exists to leverage the strength, community leadership, and celebrity status of the nation's basketball coaches in an effort to raise awareness and reduce cancer risk through education programs while raising funds for the American Cancer Society's vision of a world with less cancer and more birthdays. Since 1995, the event has raised more than $4.5 million for the benefit of Coaches vs. Cancer. The Coaches vs. Cancer Classic is produced by The Gazelle Group in Princeton, N.J. The Gazelle Group is a sports marketing firm, specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationally-recognized events, such as the O'Reilly Auto Parts CBE Classic, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please visit gazellegroup.com. Visit coachesvscancer.com for more information on the Coaches vs. Cancer Classic.




2K Sports Classic Benefiting Coaches vs. Cancer Bracket Completed ESPN Family of Networks to Televise Eight Tournament Games


August 5, 2010


www.coachesvscancerclassic.com

PRINCETON, N.J. The schedule and national television coverage for the 16th annual 2K Sports Classic benefiting Coaches vs. Cancer men's college basketball tournament have been completed. Pittsburgh, Texas, Maryland, and Illinois will serve as the four Regional Round hosts for the event, matchups for which were previously announced. The tournament will begin with Regional Round action, November 8-10, with the four host schools advancing to the Championship Rounds at New Yorks Madison Square Garden on November 18-19. In the Championship Rounds' first semifinal game on Thursday, November 18, Pittsburgh will face Maryland at 7:00 PM EST, followed by the Illinois-Texas game. The winners will meet in the championship game on Friday, November 19, which will be preceded by the consolation game at 5:00 PM EST. The Irvine and Toledo subregional rounds will be held from November 19-21. UC Irvine will host Louisiana Tech, Navy, and Seattle, while Toledo will entertain Charleston, Illinois-Chicago, and Rhode Island. Each team will play three games in the subregional rounds. A total of eight games will be televised on the ESPN family of networks. ESPNU will televise both games of the Austin Regional Rounds when Texas hosts Navy (Nov. 8) and Louisiana Tech (Nov. 10). ESPNU will also air the first Pittsburgh Regional Round game featuring Pitt and Rhode Island on November 8, as well as the second College Park Regional Round game on November 10 between Maryland and Charleston. ESPN2 will televise all four games of the Championship Rounds in New York, November 18-19. Additional television coverage will be announced at a later date. Outlined below are the dates, times, locations, match-ups, and current television coverage for the tournament. Click HERE for the complete tournament bracket.

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---- CHAMPIONSHIP ROUNDS ----

Semifinal Doubleheader Madison Square Garden - New York, N.Y.

Thursday, November 18 - 7:00 PM EST Pittsburgh vs. Maryland (ESPN2)

Illinois vs. Texas (ESPN2)

Championship Doubleheader Madison Square Garden - New York, N.Y. Friday, November 19 - 5:00 PM EST

Consolation Game (ESPN2) Championship Game (ESPN2)

---- REGIONAL ROUNDS ----

Pittsburgh Regional Rounds Petersen Events Center - Pittsburgh, Pa. Monday, November 8 - 7:00 PM EST

Rhode Island vs. Pittsburgh (ESPNU) Wednesday, November 10 - TBA

Illinois-Chicago vs. Pittsburgh

Austin Regional Rounds Frank Erwin Center - Austin, Texas

Monday, November 8 - 9:00 PM EST Navy vs. Texas (ESPNU)

Wednesday, November 10 - 9:00 PM EST Louisiana Tech vs. Texas (ESPNU)

College Park Regional Rounds Comcast Center - College Park, Md.

Monday, November 8 - TBA Seattle vs. Maryland

Wednesday, November 10 - 7:00 PM EST Charleston vs. Maryland (ESPNU)

Champaign Regional Rounds Assembly Hall - Champaign, Ill. Monday, November 8 - TBA

UC Irvine vs. Illinois Wednesday, November 10 - TBA

Toledo vs. Illinois

---- SUBREGIONAL ROUNDS ----

Toledo Subregional Rounds John F. Savage Arena - Toledo, Ohio

Friday, November 19 - 4:30 PM EST Rhode Island vs. Charleston Illinois-Chicago vs. Toledo

Saturday, November 20 - 4:30 PM EST Charleston vs. Illinois-Chicago

Rhode Island vs. Toledo Sunday, November 21 - 2:30 PM EST

Illinois-Chicago vs. Rhode Island Charleston vs. Toledo

Irvine Subregional Rounds Bren Events Center - Irvine, Calif.

Friday, November 19 - 8:00 PM EST Seattle vs. Louisiana Tech

Navy vs. UC Irvine Saturday, November 20 - 8:00 PM EST

Lousiana Tech vs. Navy Seattle vs. UC Irvine

Sunday, November 21 - 6:00 PM EST Navy vs. Seattle

Louisiana Tech vs. UC Irvine

TICKET INFORMATION: Championship Round tickets are now ON SALE and can be purchased by visiting Ticketmaster.com or calling Ticketmaster at 866-448-7849. THE FIELD Pittsburgh - Pitt ended the season ranked 18th (AP) and 20th (ESPN/USA Today) with a 25-9



record...Pitt earned its ninth-straight NCAA Tournament bid - the longest streak among Big East schools - and advanced to the second round...the Panthers return junior guard Ashton Gibbs (15.7 ppg), a Scotch Plains, N.J., (Seton Hall Prep) native and second-team All-Big East honoree, and sophomore guard Travon Woodall (5.0 ppg, 108 assists) of Brooklyn, N.Y. (St. Anthony's (N.J.))...New York area recruits include Top 100 prospects J.J. Moore (Brentwood, N.Y./South Kent School (Conn.) and Isiah Epps (Plainfield, N.J./Hargrave Military Academy (Va.))...the Panthers are ranked 7th in Andy Katz's (ESPN) preseason Top 25 and 12th in Dick Vitale's (ESPN) preseason Top 40. Texas - The Longhorns went 24-10, spending two weeks atop both polls in mid-January...Texas advanced to its 12th-straight NCAA Tournament in 2010 and has been to five Sweet 16s over the last nine years...sophomore guard J'Covan Brown (9.6 ppg, 80 assists) and sophomore swingman Jordan Hamilton (10.0 ppg) highlight a young and talented Longhorn squad...Texas' incoming class has been rated as high as eighth in the nation...ranked 17th in Dick Vitale's (ESPN) preseason Top 40. Maryland - The Terps were 24-9 this past season and co-champions of the Atlantic Coast Conference...ended the season ranked 18th (ESPN/USA Today) and 20th (AP) and earned a berth in the NCAA Tournament...the Terps return 10 players, including junior guard Sean Mosley (10.1 ppg and 5.1 rpg) and sophomore forwards Jordan Williams (9.6 ppg and a team-best 8.6 rpg), who was named to the ACC All-Rookie team, and Brooklyn's James Padgett (Lincoln H.S.), who is expected to have a larger role in Maryland's rotation...the Terps' Top 20 recruiting class includes Ashton Pankey of the Bronx (St. Anthony's (N.J.))...ranked 38th in Dick Vitale's (ESPN) preseason Top 40. Illinois - The Illini went 21-15 in advancing to the quarterfinals of the NIT...has finished among the Big Ten's top five in six of head coach Bruce Weber's seven seasons...first-team All-Big Ten pick Demetri McCamey returns for his senior year after leading the Illini in scoring (15.1 ppg) and placing second in the nation in assists (7.1 apg)...Big Ten Rookie of the Year guard D.J. Richardson netted 10.5 ppg as a freshman last year...the Illini, who welcome a Top 10 recruiting class, are ranked 15th in Andy Katz's (ESPN) preseason Top 25 and 18th in Dick Vitale's (ESPN) preseason Top 40. Charleston - The Cougars went 22-12 and reached the second round of the College Basketball Invitational, marking the third time in four years under head coach Bobby Cremins that they achieved a 20-win season. Illinois-Chicago - The Flames, who return 12 players from last year's team, will be under the direction of a new head coach as Jimmy Collins, the winningest coach in school history, will leave at the end of August. Louisiana Tech - Louisiana Tech posted a 24-11 record, its most wins since the 1984-85 season...the Bulldogs recorded 13 non-conference wins, also the most since 1984-85. Navy - The Midshipmen, who were 13-17 this past season, are one of only two programs in the Patriot League to finish in the top half of the standings each of the last three seasons. Rhode Island - Rhody compiled a 26-10 record in advancing to the semifinals of the 2010 NIT...the Rams have won 52 non-conference games over the last three seasons. Seattle - The Redhawks, who are currently in the process of reclassifying from Division II to Division I, posted a 17-14 record last season while playing a Division I schedule.



Toledo - The Rockets will be led by first-year head coach Tod Kowalczyk, who comes to Toledo after eight successful seasons at Green Bay. UC Irvine - Russell Turner will make his collegiate head coaching debut in the 2K Sports Classic benefiting Coaches vs. Cancer...Turner was hired after spending six years with the Golden State Warriors. Last year's 2K Sports Classic benefiting Coaches vs. Cancer drew in excess of 141,000 fans across the seven hosting venues with Syracuse defeating defending national champion North Carolina to claim the title. This year marks the 13th consecutive season that the Classic has been played at Madison Square Garden. The Coaches vs. Cancer program, a collaboration between the American Cancer Society and National Association of Basketball Coaches (NABC), exists to leverage the strength, community leadership, and celebrity status of the nation's basketball coaches in an effort to raise awareness and reduce cancer risk through education programs while raising funds for the American Cancer Society's vision of a world with less cancer and more birthdays. Since 1995, the event has raised more than $4.5 million for the benefit of Coaches vs. Cancer. The 2K Sports Classic benefiting Coaches vs. Cancer is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm, specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationally-recognized events, such as the O'Reilly Auto Parts CBE Classic, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please visit gazellegroup.com.



2K Sports Classic benefiting Coaches vs. Cancer

2K Sports Classic benefiting Coaches vs. Cancer Tips-Off the College Basketball Season


November 8, 2008

Contact: Ray Cella 609-921-1300

PRINCETON, N.J. The 16th annual 2K Sports Classic benefiting Coaches vs. Cancer officially tips-off the 2010-11 college basketball season this evening. The season begins at 7:00pm (ET) when No. 4 Pittsburgh hosts Rhode Island on ESPNU. At 8:00pm (ET), No. 16 Illinois hosts UC Irvine on ESPN3.com while Maryland entertains Seattle on Comcast SportsNet Mid-Atlantic and Comcast SportsNet Northwest. At 9:00pm (ET), No. 25 Texas meets Navy on ESPNU. All four Regional Round hosts will also play on Wednesday. Pitt hosts Illinois-Chicago, Charleston is at Maryland (ESPNU), Illinois hosts Toledo (ESPN3.com), and Texas is home to Louisiana Tech (ESPNU). Pitt, Texas, Maryland, and Illinois will then tarvel to New York City and square off in the Championship Rounds of the 2K Sports Classic benefiting Coaches vs. Cancer. Semifinal games will take place on Thursday Nov. 18 with the consolation and championship games being played on Nov. 19. All four contests will air on ESPN2. Last year's 2K Sports Classic benefiting Coaches vs. Cancer drew in excess of 141,000 fans across the seven hosting venues with Syracuse defeating defending national champion North Carolina to claim the title. This year marks the 13th consecutive season that the Classic has been played at Madison Square Garden. 2K Sports, known for delivering the most innovative and realistic sports simulation experience available, is the title sponsor of the event for the sixth consecutive year. 2K Sports develops and publishes the popular and highly acclaimed NBA 2K series - the top selling and highest rated next-generation basketball video game on the market. The 2K Sports Classic benefiting Coaches vs. Cancer is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm, specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationally-recognized events, such as the O'Reilly Auto Parts CBE Classic, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please visit www.gazellegroup.com. The Coaches vs. Cancer program, a collaboration between the American Cancer Society and National Association of Basketball Coaches (NABC), exists to leverage the strength, community

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leadership, and celebrity status of the nation's basketball coaches in an effort to raise awareness and reduce cancer risk through education programs while raising funds for the American Cancer Society's vision of a world with less cancer and more birthdays. Since 1995, the event has raised more than $4.5 million for the benefit of Coaches vs. Cancer.


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2K Sports Classic benefiting Coaches vs. Cancer Comes to New York Three ranked teams featured at Madison Square Garden FOR IMMEDIATE RELEASE

November 15, 2010


www.coachesvscancer.com

PRINCETON, N.J. - The Championship Rounds of the 2K Sports Classic benefiting Coaches vs. Cancer begin on Thursday at Madison Square Garden. In the first semifinal matchup, Pittsburgh meets Maryland at 7:00pm, followed by Illinois-Texas at 9:00pm. On Friday, the consolation game will commence at 5:00pm with the title match at 7:00pm. All four games of the Championship Rounds will be televised on ESPN2. Three of the four Championship Round participants are ranked in the 2010-11 ESPN/USA Today preseason coaches' poll. Pittsburgh is ranked fourth, Illinois is 16th, Texas is 25th. Pittsburgh is ranked fifth and Illinois 13th in the Associated Press preseason poll. Here is how they got to New York... PITTSBURGH REGIONAL ROUNDS In the season opener, No. 4 Pitt saw Brad Wanamaker match his career high with 24 points and hand out eight assists as the Panthers held off a game Rhode Island team, 83-75. Ashton Gibbs netted 22 points and Talib Zanna added nine points and 11 rebounds. Delroy James led URI with 20 points while Akeem Richmond added 16 points and Daniel West dished out 10 assists. James and Richmond combined to go 9-19 from three as the Rams shot 14-31 as a team from behind the arc. Two nights later, Pitt earned a 97-54 win over Illinois-Chicago. Gibbs led all scorers with 24 points. He also handed out seven assists. Wanamaker registered 17 points, six rebounds, and nine assists while Gilbert Brown added 12 points and six rebounds. K.C. Robbins led UIC with 12 points. AUSTIN REGIONAL ROUNDS Jordan Hamilton posted 26 points and 10 rebounds to lead No. 25 Texas to an 83-52 win over Navy in the season opener for both teams. Gary Johnson had 17 points and 10 rebounds and Tristan Thompson added 12 points and seven rebounds. Navy was paced by Mark Veazey and his

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14 points and eight rebounds. Texas then took an 89-58 decision from Louisiana Tech. Hamilton again led all scorers with 19 points for the Longhorns, who also received 17 points from Thompson and 15 points from Johnson. Tech was paced by Brandon Gibson's 16 points and Olu Ashaolu's 13 points and 11 rebounds. COLLEGE PARK REGIONAL ROUNDS Maryland set a Classic scoring record en route to a 105-76 victory over Seattle. The 105 points topped the previous mark of 104 set by Syracuse against Northern Colorado on Nov. 11, 2004. Sean Mosley netted 21 points, Jordan Williams accounted for 17 points and 15 rebounds, Cliff Tucker totaled 16 points and seven rebounds, and Terrell Stoglin had 15 points and five assists for the Terrapins. Seattle was led by Cervante Burrell and his 13 points. The Terps then survived a scare when Pe'Shon Howard's pull up jumper with 4.6 seconds left gave Maryland a 75-74 win over Charleston. Howard ended the game with 14 points while Williams posted 26 points and 15 rebounds. Charleston's Andrew Goudelock led all scorers with 27 points to go with 10 rebounds. Antwaine Wiggins registered five points, eight rebounds, and five blocked shots for the Cougars. CHAMPAIGN REGIONAL ROUNDS No. 16 Illinois got 18 points from Brandon Paul and 13 points and eight assists from Demetri McCamey in a season-opening 79-63 win over UC Irvine. Mike Tisdale added 12 points and eight rebounds and Mike Davis had 11 points and eight rebounds for the Illini. Darren Moore led the Anteaters with 18 points while Eric Wise posted 11 points and 12 rebounds. Illinois again placed four players in double figures en route to an 84-45 win over Toledo. McCamey led the Illini with 13 points and seven rebounds, Davis had 12 points, Tisdale put up 10 points and eight rebounds, and Meyers Leonard added 10 points. Toledo got 11 points from Delino Dear and 10 points from Malcolm Griffin. The remaining eight teams of the 12-team field will participate in Subregional action at two sites. Toledo will host Charleston, Illinois-Chicago, and Rhode Island with each team playing three games at Savage Arena from Nov. 19-21. Louisiana Tech, Navy, and Seattle will travel to UC Irvine where the Anteaters will serve as host for three days of doubleheaders at the Bren Events Center from Nov. 19-21. Last year's 2K Sports Classic benefiting Coaches vs. Cancer drew in excess of 141,000 fans across the seven hosting venues with Syracuse defeating defending national champion North Carolina to claim the title. This year marks the 13th consecutive season that the Classic has been played at Madison Square Garden. 2K Sports, known for delivering the most innovative and realistic sports simulation experience available, is the title sponsor of the event for the sixth consecutive year. 2K Sports develops and publishes the popular and highly acclaimed NBA 2K series - the top selling and highest rated next-generation basketball video game on the market. The 2K Sports Classic benefiting Coaches vs. Cancer is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm, specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationally-recognized events, such as the O'Reilly Auto Parts CBE Classic, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please



visit www.gazellegroup.com. The Coaches vs. Cancer program, a collaboration between the American Cancer Society and National Association of Basketball Coaches (NABC), exists to leverage the strength, community leadership, and celebrity status of the nation's basketball coaches in an effort to raise awareness and reduce cancer risk through education programs while raising funds for the American Cancer Society's vision of a world with less cancer and more birthdays. Since 1995, the event has raised more than $4.5 million for the benefit of Coaches vs. Cancer.



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Posted: Saturday November 20, 2010 12:13AM ; Updated: Monday November 22, 2010 1:15PM

Seth Davis>INSIDE COLLEGE BASKETBALL

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NEW YORK -- "There's a reason nobody likes to play these games," Jamie Dixon was saying. "It's too hard to be at your best this early in the year."

It wasn't exactly a throaty victory cry, but that's November basketball for you. Dixon, Pittsburgh's eighth-year coach, was standing in a hallway inside Madison Square Garden Friday night shortly after his fifth-ranked Panthers beat unranked Texas 68-66 to win the championship of the 2K Sports Classic. Pitt had earned a spot in the title game by toughing out a 79-70 win the night before over Maryland, which went on to lo

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