7

276327 63216256+,3 23325781,7< - Bloom Connectionsbloomconnections.com/userfiles/646/files/VWT_WiFi_Deck.pdf · THE WARPED AUDIENCE///// The Warped fan is a highly sociable, tech

  • Upload
    lycong

  • View
    225

  • Download
    3

Embed Size (px)

Citation preview

IN PARTNERSHIP WITH

WIFI HOTSPOT SPONSORSHIP OPPORTUNITY

“Verizon Zone” Pepsi Zone” etc.

BRANDED WIFI LOUNGE

THE WARPED AUDIENCE /////////////////////////////

//

//

//

//

//

//

//

//

The Warped fan is a highly sociable, tech savvy and influential young adult. Attendees are utilizing social networking to communicate their concert experiences to friends across the globe.

Ages 15 ‐25 make up 91% of the VWT audience

Diversity

Average Age: 17.9 years old

15-17

WHITE/CAUCASIAN

AFRICAN- AMERICAN

MALE

18-25

LATINO

ASIAN

FEMALE

39%62%

10%

47.9%

52%22%

6%

52.1%

The average attendee has been to Warped Tour 3 years and nearly 90% of festival goers visit the sponsor and non-‐profit village

98% of fans take home everything they get from the tour

Overall, 82.6% of fans are more likely to purchase or try a sponsor’s product due to their association with Warped Tour, indicating positive brand awareness.

//////////////////////////////////////////

//////////////////////////////////////////

2015 ROUTING/////////////////////////////////////////

6/19 // Pomona, CA

6/20 // San Francisco, CA

6/21 // Ventura, CA

6/23 // Mesa, AZ

6/24 // Albuquerque, NM

6/25 // Oklahoma City, OK

6/26 // Houston, TX

6/27 // Dallas, TX

6/28 // San Antonio, TX

7/1 // Nashville, TN

7/2 // Atlanta, GA

7/3 // St. Petersburg, FL

7/4 // West Palm Beach, FL

7/5 // Orlando, FL

7/7 //Charlotte, NC

7/8 // Virginia Beach, VA

7/9 // Pittsburgh, PA

7/10 // Camden, NJ

7/11 // Wantagh, NY

7/12 // Hartford, CT

7/14 // Mansfield, MA

7/15 // Darien Center, NY

7/16 // Cincinnati, OH

7/17 // Toronto, ON

7/18 // Columbia, MD

7/19 // Holmdel, NJ

7/21 // Scranton, PA

7/23 // Cuyahoga Falls, OH

7/24 // Detroit, MI

7/25 // Chicago, IL

7/26 // Shakopee, MN

7/27 // Maryland Heights, MO

7/28 // Milwaukee, WI

7/29 // Noblesville, IN

7/30 // Bonners Spring, KS

8/1 // Salt Lake City, UT

8/2 // Denver, CO

8/5 // San Diego, CA

8/7 // Portland, OR

8/8 // Auburn, WA

2015 CONFIRMED ARTISTS /////////////////////////////////////////

// ‘68// Aaron West and The Roaring Twenties// Alvarez Kings// American Opera// As It Is// Asking Alexandria// Attila// August Burns Red// Baby Baby// Beartooth// Beautiful Bodies// Being As An Ocean// Black Veil Brides// Blessthefall// Born Cages// Brian Marquis// Buttons// Candy Hearts// Carousel Kings// ChrisB// Citizen

// Corrin Campbell & The Election// Crossfaith// Family Force Five// Fit For A King// Grey Gordon// Handguns// Hands Like Houses// Have Mercy// HO99O9// Hundredth// I Killed The Prom Queen// Icon For Hire// Jule Vera// Kenneths// Knuckle Puck// Koji// Koo Koo Kanga Roo// Kosha Dillz// Lee Corey Oswald// Major League

// Mallory Knox// Man Overboard// Matchbook Romance// MC Lars// Memphis May Fire// Metro Station// Miss May I// Mod Sun// Moose Blood// Neck Deep// Never Shout Never // New Years Day// Night Riots// Onward, Etc.// Our Last Night// Palisades// Pierce The Veil// PUP// Pvris// Riff Raff// Rotting Out

MORE TO COME!// SayWeCanFly// Seaway// Senses Fail// Set it Off// Silverstein// Sirens and Sailors// Slaves// The Amity Affliction// The Dirty Nil// The Drama Club// The Relapse Symphony// The Wonder Years// This Wild Life// Transit// Trophy Eyes// We Came As Romans// While She Sleeps// Youth In Revolt

WARPED 2014 AT A GLANCE /////////////////////////////The Vans Warped Tour celebrated it’s 20th Birthday with another epic run through North America. Joined by fans & bands, new & old it was another summer to remember!

////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////

////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////

TOTAL ATTENDANCE | 569,865 LARgEST SHOW | Chicago, IL (22,090)

AVERAgE DAILy ATTENDANCE | 13,568 TOTAL BANDS/ARTISTS | 114

42 SHOWS IN 52 DAyS NUMBER OF STAgES | 9

ONLINE COMMUNITY//////////////////////////////////////////////////////////VWT OFFICIAL VWT Social Media

VWT MOBILE APPSiPhone App

Android App (new for 2014)

// Site Sessions | 4.073 million (up 20%)

// Users | 2.4 million users

// Page Views | 9.1 million

// 70% of traffic came from a mobile device

// Email database | 451,855 subscribers

/warpedtour 1,778,720 Likes// up 53% over 2013

@vanswarpedtour 509,000 followers// up 67% over 2013

@vanswarpedtour 739K followers// up 49% over 2013

/warpedtour 3.9 million views over tour period

@officialwarpedtour 147,244 subscribers // up 113% over 2013

// 465,000 downloads to date

// 132,000 downloads for 2014 season

// iOS users make up 62% of all VWT mobile users

// 49,508 downloads to date

// 3.4 million screen views

// Android users make up to 35% of VWT mobile users

f

i

l

n

x

Texting Campaign// New for 2014

// 19,700 total opt ins

// Messaging fans on Tour updates & sponsored messaging

///////////////////////////////////////////////////////

///////////////////////////////////////////////////////////////////