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205 S Main St Aubrey, TX 76227 940-365-9781 www.aubreycoc.org April 2012 Aubrey 380 Area Chamber of Commerce CHAMBER MEMBERSHIP AS A BUSINESS STRATEGY In our newsletter last month, I referenced a study conducted by The Schapiro Group * which focused on the impact of a company belonging to a Chamber. I want to share more insights gained from the study and its relevance to consumer outcomes. I believe it is significant to note that the respondents weren’t targeted Chamber members, but randomly selected adults from across the nation. The study’s mission and design was to determine the real value to businesses in terms of consumer outcomes of joining and being active in their local Chamber. Do consumers really support businesses because they are Chamber members? One of the embedded tests was to determine how effective an active membership is in making specific impressions on customers. Will they perceive your business as a) reputable; b) caring for its customers; c) involved in the community; d) using good business practices? The results show that being active in a local chamber is a good and effective strategy for communicating these traits, regardless of what the consumer may or may not already think about the company. *The Schapiro Group, Inc. / 127 Peachtree Street NE, Suite 1540 / Atlanta, GA. 30303/ www.schapirogroup. com. / “The Real Value of Joining a Local Chamber of Commerce; A Research Study” What a Local Chamber Membership Shows Customers 63% - You are involved in the community 64% - You care about your customers 69% - You have a good reputation 70% - You use good business practices The conclusion from these responses is that 7 out of 10 consumers believe that being actively involved in the chamber is an effective strategy for enhancing a business’ reputation and for demonstrating that it uses good business practices. In previous newsletters and at our Chamber luncheons, I speak often about the inherent value which can accrue to a business owner from his/her active participation in our Chamber. The data from this study substantiates this fact and the potential for business growth and success. I believe it is obvious that membership is not only a way for individual growth, but a means for overall growth of our entire business community. The larger the number of memberships, the more favorable the perception of our entire community becomes as a desirable place for every resident to spend their consumption dollars. It’s also obvious that each of us can have a greater role in our chamber and community growth and well-being; invite a peer or any non- member business to join you in membership of the chamber. Bluebonnet field photo by Flickr user Ozyman - http://www.flickr.com/photos/ozyman/161608902 David Painter President Board of Directors

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Page 1: 205 S Main St 940-365-9781 Aubrey, TX 76227 ... · good and effective strategy for communicating these traits, regardless of what the consumer may or may not already think about the

205 S Main StAubrey, TX 76227

940-365-9781www.aubreycoc.org

April 2012

Aubrey 380 Area Chamber of Commerce

CHAMBER MEMBERSHIP AS A BUSINESS STRATEGY

In our newsletter last month, I referenced a study conducted by The Schapiro Group* which focused on the impact of a company belonging to a Chamber. I want to share

more insights gained from the study and its relevance to consumer outcomes. I believe it is significant to note that the respondents weren’t targeted Chamber members, but randomly selected adults from across the nation.

The study’s mission and design was to determine the real value to businesses in terms of consumer outcomes of joining and being active in their local Chamber. Do consumers really support businesses because they are Chamber members?

One of the embedded tests was to determine how effective an active membership is in making specific impressions on customers. Will they perceive your business as a) reputable; b) caring for its customers; c) involved in the community; d) using good business practices? The results show that being active in a local chamber is a good and effective strategy for communicating these traits, regardless of what the consumer may or may not already think about the company.

*The Schapiro Group, Inc. / 127 Peachtree Street NE, Suite 1540 / Atlanta, GA. 30303/ www.schapirogroup.com. / “The Real Value of Joining a Local Chamber of Commerce; A Research Study”

What a Local Chamber Membership Shows Customers

63%• - You are involved in the community64% - You care about your customers•69% - You have a good reputation•70% - You use good business practices•

The conclusion from these responses is that 7 out of 10 consumers believe that being actively involved in the chamber is an effective strategy for enhancing a business’ reputation and for demonstrating that it uses good business practices.

In previous newsletters and at our Chamber luncheons, I speak often about the inherent value which can accrue to a business owner from his/her active participation in our Chamber. The data from this study substantiates this fact and the potential for business growth and success. I believe it is obvious that membership is not only a way for individual growth, but a means for overall growth of our entire business community. The larger the number of memberships, the more favorable the perception of our entire community becomes as a desirable place for every resident to spend their consumption dollars. It’s also obvious that each of us can have a greater role in our chamber and community growth and well-being; invite a peer or any non-member business to join you in membership of the chamber.

Bluebonnet field photo by Flickr user Ozyman - http://www.flickr.com/photos/ozyman/161608902

David PainterPresident

Board of Directors

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Do you have an event, announcement, or celebration that you‘d like to see included in the Chamber newsletter? Want to get the word out to our members? Please send it to Leah at [email protected] by the 1st of the month.

Community EventsApril 14 - Town of Cross Roads Spring •Yard Sale, 9:00 am - 4:00 pm, Cross Roads Town Park

April 18 - Chamber Networking •Luncheon, 11:30 am, Prairie House Restaurant, 10001 Hwy 380 in Cross Roads. The Luncheon is open to everyone; tickets are available in advance on the Chamber website, or you can get them at the door.

April 25 - 4th Wednesday Networking •Breakfast, 7:00 am. Glen Sanders Insurance Agency, 8000 Hwy 380 #500 in Cross Roads.

April 21 - Keep Aubrey Beautiful’s •Great American Cleanup, 8:30 am - 12:30 pm, Aubrey Festival Grounds.

April 28 - Chili Cook-off• , 11:00 am - 2:00 pm, Aubrey Festival Grounds. Free admission; $5 unlimited chili samples, $3 kids under 10

June 11 - Annual Golf Tournament -• Oakmont Country Club. More details in this issue!

Phone: (214) [email protected]

David E. Painter

Insurance . Financial . Retirementwww.palettefinancial.com

909 Garnet CoveOak Point, TX 75068

Financial Consultant, Securities and Advisory Services offered through Ameritas Investment Corp. (AIC). Member FINRA/SIPC. AIC and Palette Financial

Group are not affiliated. Securities email: [email protected].

RUSTIC FURNITURE DEPOT

11901 US Hwy 380Cross Roads, TX 76227

(Between Denton & McKinney on Hwy 380)

940-440-0455 or Metro 972-292-1344

TM

26791 Highway 380 Aubrey, TX 76227 972.347.2525emerus.com

Follow Us

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Presbyterian HospitalDENTON

David Layton

3000 N. I-35 Denton TX 76201Phone: 940-898-7297 Fax: 940-898-7071

TIMMONS LAW OFFICE

401 S. MainAubrey, Texas940-365-1673

www.timmonslawoffice.com

Wills & TrustsReal Estate

ProbateOil & Gas

Guardianships

Keep Aubrey beAutifulGreAt AmericAn cleAnup

April 21 8:00 am - 12:30 pm

Aubrey Festival Grounds - 301 S Main St8:30 - 11:30 am - Registration and Cleanup

11:30 am - 12:30 pm - Lunch and Volunteer Activities

Free Food & DrinksLive Entertainment by Girl Scout Troop #2Face Painting & other Children’s ActivitiesTrash Bags & Plastic Gloves Provided

Lunch provided by

To register your group, call 940-343-1313Registration forms also available at www.keepaubreybeautiful.org

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Notes from the LuncheonThe March Networking Luncheon on

March 18th was sponsored by Keep Aubrey Beautiful; KAB representative Deborah Goin presented updated information on several Aubrey community events: KAB’s Great American Cleanup, the 3rd Annual Chili Cook-Off, and the Peanut Festival. Also, Deke Alexander was on hand to discuss the upcoming golf tournament.

Dan Leal, Executive Director of the Children’s Advocacy Center for Denton County was the featured speaker at the March Networking Luncheon. Dan told the crowd that the CACDC provides a child-friendly and warm environment for children who have been suspected of being sexually or physically abused. Their approach reduces further trauma to the child and their family, provides healing, and holds more offenders accountable. CACDC also realizes that education is a vital component to preventing child abuse and is dedicated to teaching adults in our community how to prevent, recognize, and react responsibly to this issue. They provide free training to churches, schools, mom’s associations, or anyone who might benefit.

Mr. Leal provided statistics which indicate that 69% of alleged victims are female, while 93% of alleged perpetrators are male, and only 1% of alleged perpetrators are strangers to their alleged victims.

Mr. Leal ended the presentation by saying that the CACDC needs “Champions for Children”, which could include anything from mentoring to serving on committees to being a Board member. For more information call 972-317-2818, or visit their website at www.cacdc.org.

If you suspect that a child you know is being abused, call 1-800-252-5400.

Deke Alexander Deborah Goin

Dan Leal of CACDC

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10001 Hwy. 380 Cross Roads, TX 76227 - 940.440.9760 www.PHTexas.com

Chamber Networking LuncheonApril 18th at 11:30 am - Prairie House Restaurant

Held on the 3rd Wednesday of every month at the Prairie House on Hwy 380 in Cross Roads, our Networking Luncheon is open to Chamber members as well as non-members. We feature a variety of speakers and presenters whose subjects relate to business as well as personal interests.

Have you ever considered bartering for your business? Our speaker this month, Brad Versteegh of Vantage Barter Exchange, will discuss the benefits of bartering as a way to increase your customer base, market your business to a new audience, and more importantly, save you cash!

Luncheon tickets are $12 per person. You can buy your ticket in advance on our website, www.aubreycoc.org, on the “Join Now” page, or by calling the Chamber office. Tickets are also available at the door.

Would you like to be featured at our luncheon with your own talk or presentation? Or do you know someone else willing and eager? Contact the Chamber office at 940-365-9781, or send an e-mail to [email protected].

The sponsor for this month’s Luncheon is Pat Fallon for Texas.

Are you interested in sponsorship opportunities for future Luncheons? Your pre-paid $100 sponsorship, which includes one lunch ticket, will allow you to spotlight your business with a 3-minute talk and to pass out your marketing materials to every table. The Chamber will also be advertising your business in our weekly emails. Contact the Chamber office at [email protected] if you are interested. Sponsorship slots are available for the May and June Luncheons.

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Thank You to our Renewing Members!Aubrey Animal Medical Center

Guy Lombardo Orchestra with Al Pierson

Parker Brothers Trail Dust Steakhouse

ProSmart Mailing Solutions

State Senator Jane Nelson

Texas Health Presbyterian Hospital of Denton (Gold)

Weatherproofing Services

www.edwardjones.com Member CIPF

HAVE 401(k) QUESTIONS? LET'S TALK.

Adam Friday, AAMS®Financial Advisor.

5315 S Hwy 377Aubrey, TX 76227940-365-0030

Wesley H. Moore

900 N. Pottershop, Suite 100Cross Roads, Texas 76227Metro: (940) 440-9704 (800) 447-8766Fax: (940) 440-9700

Securities offered through WFG Investments, Inc., member FINRA & SIPC

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Thank You - Your Support Helps Us Grow!

Aubrey Chamber Of Commerce SponsorsGOLD

SILVERAubrey Brick and Claystone Co.

Aubrey ChiropracticAubrey Pharmacy

DATCUDenton Lifestyles

Good LIfe ConceptsLone Star Ag Credit

Metroplex Surveying, Inc.Palette Financial Group

Raphael’s Restaurante MexicanoRustic Furniture DepotSnyder Custom Homes

Speed of Light Broadband

AttentionNew Businesses!

If your business is new, relocated, newly recognized, or you just want to attract attention to your business, you can host a ribbon cutting! We will provide the advertising and the people, and you provide the location. We will also provide you with a plaque and recognize you at the next luncheon and on the website.

Contact the Chamber office at 940-365-9781 or send us an e-mail at [email protected] to schedule your ribbon cutting... and celebrate your business!

380Guide/380NewsAtmos Energy

Denton Record-ChronicleFirst Choice PowerFirst Security Bank

First Texoma National Bank

Point BankTexas Health Presbyterian Hospital

Texas New Mexico Power Co.TIMMONS LAW OFFICE

Woodlands Eyecare

Spring Tree photo by Flickr user davedehetre- http://www.flickr.com/photos/davedehetre/5711806750

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Leslie Park Dedication Celebration!On Saturday, March 31st, Chamber and

community members gathered for the dedication and ribbon cutting for Aubrey’s newest public space, Leslie Park. Located beside the Aubrey Area Library, the park is named in honor of Tim Leslie, who contributed many years of service to the City of Aubrey as a member of the City Council, as well as Mayor. As well as being actively involved with

Aubrey schools, Tim was also a founding member of the Aubrey Area Chamber of Commerce. and served as president of the organization. Tim also founded the local newspaper, The Town Charter.

Tim’s wife Allison and family were on hand to receive a plaque commemorating the dedication and cut the official Chamber ribbon.

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Get ready for your tee time...2012 Aubrey 380 AreA ChAmber Of COmmerCe AnnuAl GOlf TOurnAmenT

The Aubrey 380 Area Chamber of Commerce Annual Golf Tournament will feature new faces and a new home. This year’s tournament will be held on Monday, June 11, and the new location will be Oakmont Country Club in Denton. The format remains the same: 4-person Scramble, $400 per team. Individual players are also welcome; the cost is $100 per player. Registration begins at 9:00 a.m.; tee off is 10:00 a.m.

Your entry fee includes: green and cart fees, complimentary range balls, goody bag, ticket for prize drawings, meal and awards presentation, trophies for Closest to Pin and Longest Drive Contests, and the Bill Utter Ford Hole-In-One Contest. Trophies will be awarded for 1st, 2nd,

and 3rd places, and tickets for Raffle Items will also be available.

The 2012 Tournament Chairman is Deke Alexander. “We would like to thank all of our businesses who have supported us in the past. We invite all of our

businesses who are part of our Chamber, as well as surrounding communities, to be a part of this year’s event. We are excited to announce our

new venue, Oakmont Country Club. This is a great fundraiser for our Chamber and we look forward to seeing you there,”

says Deke.

Sponsorships are available beginning at $125. For more information, contact Donna Sims at the Aubrey

380 Area Chamber of Commerce, 940-365-9781, [email protected]. You may also contact Deke

Alexander or Melissa Geiger at First Security Bank Aubrey, 940-440-9100.

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Steve & Krys Murray101 Elm St.

Aubrey, TX 76227(940) 202-4940

[email protected]

3RD ANNUAL CHILI COOK-OFFApril 28th - 11 am - 2 pm

Aubrey Festival Grounds*Chili Judging at 12:30*

Supporting the Aubrey Fire Auxiliary and Keep Aubrey Beautiful

For more information call Kymm at (940) 368-3688 (for Chili teams) or Melanie (940) 390-6291

$15 Entry Fee per Chili RecipeRegistration available onwww.aubreytx.net under the Fire Department LinkForms also available at City Hall & Aubrey Fire Station

Free Admission to the Public!$5 for unlimited chili samples$3 for kids under 10 Pre-event tickets available at City Hall

Live Music - Bake Sale - Raffles - Concessions - Rain or Shine

380News

P. O . B O X 3 9 9 | A U B R E Y, T E X A S 7 6 2 2 73 8 0 G U I D E . C O M | 3 8 0 N E W S . C O M

Your Guide To Life Your Local News Source

JODIE LINTON-PRICKETT Publisher972.658.2033 | [email protected]

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David Painter, PresidentPalette Financial Group

Jodie Prickett, Vice President380Guide/380News

Judy Higgs, SecretaryPoint Bank

Don Richmond, TreasurerDATCU

Deborah GoinJackie’s Hardware

Andrea TimmonsTIMMONS LAW OFFICE

Jim Bruner RE/MAX First Realty III

Carol HenryMortgage Headquarters

Ken McNabbRaphael’s Mexican Restaurant

Kevin HoganCrystal Computer Consultants

Margaret HinesSpringhill Medical & Aesthetics

2012 Board of Directors

380 Guide/380 News - FREE Basic Classified! Get a free 25-word ad with border in 380 News! See the Hot Deals page for more information.

Arrow Pest Control - Get a complete pest treatment - interior and exterior, for only $99.95! This includes baiting for rodents.

Kwik Kar at Paloma Creek - 3 Deals!

- $3 off any standard oil change service

- $5 off Pure Green, eco-friendly, re-refined oil changes- 10% off any mechanical repairs- all Kwik Kar offers expire June 30th

Signs by Design - Get black & white copies for $0.05 each when you mention this hot deal!

Check our website for more details:http://chamber.aubreycoc.org/hotdeals/

This Month’sHOT DEAL$

Jon,Again, I hope you can read this clearly. My scanner is acting up.

Pat's business cardsFront- "Pat Fallon" logo with Republican for State Rep & disclaimer down the right sideBack-the same as old cards, but with "Newly created District" instead of "district 106"

Nicole's cardsfront- same on allback- bottom left-Nicole K. Clark/ middle (above web address) "Manager of Constituent Relations/ bottom right-"cell- (469)734-7035 office-(469)200-5216"

Terri's cardsfront-same on allback-bottom left- Terri A. Stanford/ middle (above web address)"Manager of Administration"/ bottom right-"cell(937)474-1610 office-(469)200-5216

Edwin's cardsfront- same on allback-bottom left- Edwin L. Griffin, Jr./ middle (above web address)"Campaign Manager"/ bottom

FOR STATE REP

(214) [email protected]

Facebook/FallonForTexasTwitter.com/FallonForTexas

www.FallonForTexas.com

District 106

Aubrey • Celina • Cross Roads • Frisco • Hackberry • Hebron • Krugerville Lakewood Village • Lincoln Park • Little Elm • Oak Point • Paloma Creek Pilot Point • Plano • Prosper • Providence • Sanger • Savannah • The Colony

Pol Adv Pd for by Fallon for Texas, Nancy Dillard Treas.

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&

LITTLE ELM DENTAL CAREWe Ensure Quality and Comfort

Dr. James Grogan, DDS

972-292-3820800 W Eldorado Pkwy

Ste. 124Little Elm, TX 76058

[email protected]

Bill SnyderMaster Builder

Ph 940 440-9731Fx 940 440-9620Cell 214 837-2345

8300 Hwy 380Crossroads, TX 76227

Denton County

[email protected]