2019 SPONSORSHIP OPPORTUNITIES · MEET 1,500 TECH BUYERS FACE-TO-FACE SpiceWorld is not the typical ho-hum IT conference. It’s the most happenin’ tech event around! The Austin

SpiceWorld 2019 sponsor opportunities | [email protected] | p 1

2019 SPONSORSHIP OPPORTUNITIESAUSTIN, TX - SEPT. 23-25, 2019


SPICEWORLD: WHERE THE IT MARKETPLACE COMES ALIVE!What do you get when you combine millions of tech buyers and hundreds of vendors getting their jobs done together? Spiceworks – the place to be if you’re in the business of selling to IT. And SpiceWorld is where Spiceworks comes to life offline.

My favorite part as someone standing in a booth was all the

customers that were ready to engage in discussions.

- Ryan, Tech marketer & SpiceWorld Sponsor, HPE

MEET 1,500 TECH BUYERS FACE-TO-FACE SpiceWorld is not the typical ho-hum IT conference. It’s the most happenin’ tech event around! The Austin based conference breaks the typical event mold with a tech-rich agenda and direct contact to 1,500 tech buyers who are hungry for the latest tech trends, IT solutions, and best practices. Plus, with a full lineup of parties and prices it’s no wonder it’s been called “the best IT conference ever!”

BUILD YOUR BRAND AND CUSTOMER RELATIONSHIPS SpiceWorld sponsors enjoy unmatched exposure to tech buyers, including:

• Pre-event communications via online and email promotions • Onsite access to 1,500 tech buyers via demo tables and SpiceWorld parties • Thought leadership and buzz via engagement opportunities• Unique branding and relationships building via supplemental sponsorship opportunities

This was my fourth conference and the highlight to me is still the vendors. Getting accessibility to the people who know the product, rather than just trying to sell me one, is a huge plus for me.

Mke Komnick, IT Manager

There were a lot of vendors that could be valuable to our company immediately, and the fact that we could talk face-to-face with them improved our decision-marking dramatically.

Austin Stallard, Help Desk Tech

I enjoyed the vendor floor, and learning about

upcoming products. Less like they wanted to sell

me a product and more like they were actually

trying to solve and retain my business.

Maria Spaziani, Help Desk Tech


A Snapshot of the 1,500 IT Decision Makers You’ll Meet at SpiceWorld Looking for the type of tech buyers you’ll engage with at SpiceWorld 2019? Take a look at the stats of those who are currently registered for the 2019 event.

SpiceWorld attendees want to learn more about:

• Security

• Networking

• Cloud

• Virtualization

• Automation

• Windows

COMPANY SIZE (BY # OF EMPLOYEES)

JOB TITLES TOP CATEGORIES

INDUSTRYIT Services

Energy/Power/Utilities

Agriculture

Education

Real Estate

Engineering

Healthcare

Consulting

Automotive

Financial Services

Food/Beverage

Telecommunications

Manufacturing

Construction

Legal

Government

Software

Transportation

Nonprofit

Insurance

Other

Retail/Wholesale

Hospitality/Travel

Entertainment/Media

13%

4%

1%

8%

1%

2%

9%

3%

1%

6%

1%

2%

11%

3%

1%

7%

1%

2%

9%

2%

6%

4%

1%

1%

Other8%

TechnicalConsultant / SI10%

Business Owner / C-Level Management8%

Help Desk Tech7%

IT Director / Manager34%

Network /Systems Admin32%

50-99 15%

100-249 28%

250-499 15%

500-999 8%

1,000-2,499 5%

2,500-4,999 1%

5,000-9,999 2%

10,000+ 3%

1-19 16%

20-49 7%


AttendeeEngagement

Space Exhibit Space

60-Minute Breakout Session

4Quantity

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15 12 8 6 4

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100 word description

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80 word description

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60 word description

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40 word description

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6 12 30 18

20 × 20 Exhibit Space including:

• (2) 6ft tables• 2 Black tablecloths

• 4 Chairs• 1 Electrical outlet• Wireless internet

access• 1 Trash can

















Diamond Platinum Gold Silver Exhibitor

Full Day Site Takeover to Promote Sponsorship (Available During Select Weeks)

Logo on SpiceWorld Website

Description on SpiceWorld Website

20-Minute Tech Demo

Passport to Prizes Program

Badge Scanners

Featured in Sponsor Spotlight Email to Registrants

500k Impressions Pre-Event to Tech Buyers (90 Days Leading Up)

Full Conference Passes

Logo in Pre-Event Emails

Welcome Bag Item

Logo on General Session Slides

Digital Wall Ad

Logo on Conference Sponsor Signage

Logo & Profile in Conference Mobile App:• Logo & Company Description

• Contact Information• Social Media Details

• Post Documents or Links to Collateral

Speaking Sessions

Attendee Engagement

& Insight

Passes

Pre-EventExposure

OnsiteBranding

Brand Exposure

SpiceWorld SponsorshipOpportunities


Engagement Amplifiers* Crank up your chances of making a real connection with tech buyers at SpiceWorld.

60-Minute Breakout Session

Share your industry knowledge with our attendees.

Speak to how your product or service can crack

the code on complicated issues tech buyers face.

Includes one (1) conference pass for your speaker.

*Speaker must be considered a technical expert.*Spiceworks will approve the topic.*Recorded asset not included.

PRE-EVENT MEETUP

Interested in meeting with tech buyers at SpiceWorld

in a more informal setting? Sponsor the pre-event

meet up on Monday, Sept. 23. You can choose the

topic!

• Sponsor a 1 hour pre-event meetup on Monday,

September 23

• Logo included with pre-event Community post to

promote the session

• Sponsor mentioned in session description during

the SpiceWorld registration

• Logo and mention included in email sent to tech

buyers registered for SpiceWorld

• Spiceworks to provide snacks and soft drinks

• Sponsor will be able to speak for 20 minutes with

10 minutes of Q&A

• Two (2) full conference passes

20-Minute TECH DEMO

Quick and to the point – that’s what IT buyers want

and that’s what this package offers! Share how

your technology can help tech buyers solve a key

challenge or what new tech you have on the horizon.

Hint: IT buyers love live demos. Include one (1)

conference passes for your speaker.

*Speaker must be considered a technical expert.*Spiceworks will approve the topic.* Recorded asset not included.

*Purchase of the above requires the purchase of an exhibit sponsorship package.


SpiceWorld Party

Live IT up! One of the most anticipated (and talked about) parts of SpiceWorld is the rockin’ party! With your company’s logo and color sprinkled throughout the party, you’ll be the sponsor helping to bring this shindig to life!

• Table at party with option to hand out swag and collect leads. (Sponsor must staff table. Badge scanner included.)

• Spiceworks to create activity to drive traffic to your table at the party

• Specialty drink named after the sponsor. Logo included on specialty drink menu signage and branded drink ticket

• Branded cups with your company’s logo for the specialty drink

• Logo on signage throughout the party

• Shout out and special thanks in general session

• Branded swag item to be placed on the center pieces of dining tables at the event. Item to be determine based on the party theme


Tuesday Night Happy Hour

Spice IT up! There’s no better way to celebrate a full day of IT learnings than with an ice-cold drink. Attendees end the Tuesday on a high not with a cold one, reminiscing about the great day.

• Branded napkins at all bars in the Exhibit Hall during the happy hour

• Logo on all happy hour signage and bar menus

• Branded koozies with your logo available at all bars

• Balloons in your brand colors on all the happy hour bars

• Opportunity for the sponsor to place swag at the bars


• Mention in mobile push notification at the start of the Happy Hour


Engagements and Brand Boosters Sponsorships*

Kick up your brand presence by sponsoring a fun, experiential sponsorship.



SPICEWORLD LIVE STREAM

Watch IT live! You can be the brand that tech buyers worldwide remember as the official

live stream sponsor.

• Exclusive sponsor of the SpiceWorld live stream

• Logo and mentions in all live stream promotions

• Opportunity for sponsor to run a contest to collect leads in the console

(Sponsor must provide prize)

• Shout out and special thanks from the general session stage

• Opportunity for the sponsor to display a banner ad in the console and drive

to a landing page or asset

• Opportunity for the sponsor to provide up to 3 additional assets to promote

within the console

POST-EVENT HAPPY HOUR

Cheers to IT! After SpiceWorld wraps up, attendees end it on a high note with a cold

one, reminiscing on the great times they’ve had and the new friends they’ve met.

• Opportunity for the sponsors to place swag at bars

• Logo on all happy hour signage and bar menus

• Branded bottle openers with your logo available at all bars

• Balloons in your brand colors on all the happy hour bars

• Opportunity for the sponsors to provide additional swag to be placed

at the bars


• Mention in mobile push notification at the start of the Happy Hour

• One (1) six foot table with linens and chairs




SHUTTLE SPONSORSHIP

Drive IT! A SpiceHead needs to get from point A to point B, right? Give them a lift to and from SpiceWorld as the official shuttle sponsor.

• Logo included on all shuttle sponsorship signage: at the shuttlestops and on the shuttle schedule (printed and digital)

• Logo and mention in all shuttle schedule promotions

• Logo on SpiceWorld branded bus window clings

• Logo on branded headrests

• Opportunity for sponsor to provide branded t-shirts for theshuttle drivers to wear


SPICEWORLD MOBILE APP

Help IT plan! Stay top-of-mind with IT pros by sponsoring the SpiceWorld mobile

app. You’ll be the brand they see each time they check the conference agenda

and view maps of the convention center.

• Logo on SpiceWorld mobile app splash screen

• Opportunity for sponsor to provide copy for a push

notification to all mobile app users

• Rotating ad inside the mobile app to promote your SpiceWorld presence, drive

traffic to your booth or promote a landing page

• Logo and thanks on all signage mentioning the mobile app

• Mention in all mobile app promotions (email, social posts, and Community posts.)



SPICEWORLD ENERGY: COFFEE & SNACKS

Keep IT energized! Be the brand that keep SpiceHeads fueled up for the conference by sponsoring the afternoon snack breaks, the coffee shops, and drink stations.

• Sponsor the coffee shops located in the Exhibit Hall and Atrium

• Branded coupons for free speciality coffee given to all attendees

• Opportunity for sponsor to provide branded t-shirt for baristas at both coffee shops to wear

• Logo on coffee sleeves at both coffee shops and drink stations

• Branding on signage at snack tables

• Branded energy shots handed out during afternoon break

• Logo on signage and napkins at drink stations in the Exhibit Hall and outside breakout rooms


CONFERENCE BAG SPONSORSHIP

Carry IT away! Be the first sponsor to help keep IT simple by providing them with a

cool bag to tote their stuff around in - both during the event and after they get home.

• Logo on all SpiceWorld conference bags

• Opportunity for the sponsor to provide a piece

of swag to be included inside the bag

• Pre-event exposure via the Spiceworks Community



CARICATURE SPONSORSHIP

DRAW IT! Be the brand that IT pros remember by sponsoring the SpiceWorld Caricature – a digital caricature drawing with your logo.

• Branded signage at SpiceWorld caricature booth

• Sponsor branding on caricature drawings

• Opportunity for sponsor to provide swag and collect leads at caricature booth (Sponsor must staff table. Badge scanner not included)

• 2 full conference passes

MASSAGE SPONSORSHIP

Take the stress out of IT! Be the official sponsor of the SpiceWorld massage –

where SpiceHeads can get a quick shoulder massage and relax from those

day-to-day IT challenges.

• Logo on stress ball in your company color given out in the

massage area

• Logo on all massage sponsorship signage

• Opportunity for sponsor to collect leads in the massage area

(Sponsor must staff table. Badge scanner not included.)

• Opportunity for sponsor to provide branded t-shirts for the

masseuses to wear




CHARGING STATION SPONSORSHIP

Charge IT! Keep IT pros and their devices powered up throughout the event by

sponsoring the charging stations located throughout the Exhibit Hall and in the

breakout session rooms.

• Logo on all charging stations locate throughout the Exhibit Hall

• Logo on signage at charging station tables in the back of all breakout session

rooms

• Opportunity for sponsor to provide swag or collateral to be placed on the charging

station tables in the breakout session rooms


LOUNGE SPONSORSHIP

Help IT catch up! Sponsor a funky, relaxed area where SpiceHeads can check their

email or answer a quick phone call.

• Logo on all signage in the SpiceWorld Lounge

• Branded pillows on lounge furniture

• Opportunity for sponsor to provide swag or collect leads in the lounge

(Sponsor must staff table. Badge scanner not included.)



ESCALATOR SPONSORSHIP

Brand IT! Get your logo and message in front of every IT pro with branding on the

conference escalator located in registration that leads up to all general sessions

and breakout sessions.

• Logo and special message on conference escalator strips (Spiceworks to design

and produce.)


HOTEL ROOM DROP

Keep IT comfy! Be the brand that keeps IT pros happy by dropping off some goodies

to their hotel room during the conference. You’ll be able to share your message with

SpiceWorld attendees without the competition of dozens of other booths in the

Exhibit Hall.

• Opportunity for sponsor to provide a swag item to be placed in the hotel room

one night during the conference (Must be one piece or come pre-assembled)

• This item can help reinforce your message for SpiceWorld, promote a contest or

drive traffic to your booth

• Spiceworks to coordinate delivering the item to each hotel room

• Nights available: Monday or Tuesday


SESSION RECORDING

Record IT! Want your session to live as a digital asset after the event? Our professional video team can record your session at SpiceWorld.

• Spiceworks to record your breakout or tech demo session during SpiceWorld

• Production and editing included


SEAT DROP

Drive traffic to your booth or promote your latest campaign by providing a cool

piece of swag or collateral in attendees’ chairs during a general session.

• Placement of your swag piece in chairs during a general session (item

provided by sponsor; 1,600 pieces needed. Item must be 1 piece or come

pre-assembled)

• Available sessions for your seat drop are:

- Tuesday morning keynote

- Tuesday post-lunch keynote

- Tuesday afternoon keynote

- Wednesday post-lunch keynote


WELCOME BAG ITEM

Give the gift of IT! Provide a swag item or piece of collateral for the official SpiceWorld backpack give to all attendees at registration.

• Item can drive traffic to your booth, promote a contest, or be a fun swag item that ties into your booth’s theme.

• 1,500 pieces. Item must arrive in one piece.


TECH BUYER TESTIMONIAL VIDEO

Get the most out of SpiceWorld with a video asset of IT pros sharing testimonials about your product.

• 1-3 tech buyers recruited per video

• Creative brief and script provided

• Production and editing included

So you’re signed up for SpiceWorld – what’s next?

1Send us the point of contact and your logo & company description!

Let us know who we should be working with for SpiceWorld so they don’t miss a beat.

Also, send over your logo in an .eps file & your company description as soon as you can to:

[email protected] & we’ll get your pre-event branding live.

2Booth Selection: Coming Q2 of 2019

Your SpiceWorld sponsorship must be paid in-full before you can select a booth

or gain access to the sponsor portal. Plan to pay your sponsorship invoice before

April 2019 to select your booth on time.

3Sponsor Kick Off

We’ll be reaching out to officially kick off the SpiceWorld planning early Q2 in 2019.

Until then, all we need is your logo and company description and you’re all set. To keep

up-to-date with SpiceWorld happening’s be sure to keep an eye on the SpiceWorld

website www.spiceworks.com/spiceworld/ and the SpiceWorld Community Group

community.spiceworks.com/spiceworld.

4Contact Fields for SpiceWorld

Whether you order a lead scanner or participate in our Passport to Prizes program,

below are the contact field that will be provided for the lead generation opportunities.

• Full Name

• Company Name

• Job Title

• Work Address

• Email Address

• Phone Number

Got questions?Give us a shout at

[email protected]

?

