- Katie Freedman, IT Marketer & SpiceWorld Sponsor, · 2017-07-06 · In a nutshell, SpiceWorld sponsors enjoy top-notch exposure with Spiceworks users – including: ... stats on

SPICEWORLD 2017 SPONSOR OPPORTUNITIES :: [email protected]

SPICEWORLD: WHERE EVERYTHING IT CONNECTS.What do you get when you take apps, a community, and a marketplace and roll them all into one? Spiceworks — the network for IT where millions of IT pros

connect with each other and the tech vendors they buy products from. Put simply, Spiceworks is “the place to be” if you’re in the business of selling to IT. And

SpiceWorld is where Spiceworks comes to life!

...the best event in terms of interest from attendees, quality of

leads and sheer numbers of closed deals since then.

- Katie Freedman, IT Marketer & SpiceWorld Sponsor, Unitrends

WHERE YOU’LL MEET 1500 IT BUYERS FACE-TO-FACE... Nix the traditional, predictable IT conference and invest in the most brilliant IT event around! SpiceWorld supercharges the typical IT humdrum by rallying

IT pros and vendors alike around a practical, tech-rich agenda, and brings you in direct contact with 1500 IT pros who are hungry for the latest tech trends,

solutions and how-tos. Plus, there’s a full lineup of parties and prizes... making it no wonder SpiceWorld has been celebrated as “the best IT conference ever!”

This is my first SpiceWorld and I have to say

it didn’t disappoint. Definitely great people,

good teaching and awesome entertainment.

Thanks Spiceworks and all the vendors.

Marty R, IT Manager, Rice Toyota

(This is my) third SpiceWorld, and it just keeps getting

better and better! Excellent content in the breakouts;

fantastic discussions with fellow SpiceHeads during

meals; responsive vendors who are willing to listen to

us and want to work with Spiceworks.

J. Rob T, IT Pro, SIHO Insurance Sector

Brilliant couple of days with a bunch of

great folks. Well organized with a great

mix of sessions, vendors and partying!

Tom G, IT Manager, Red House Lane

AND, BUILD YOUR BRAND IN THE PROCESS In a nutshell, SpiceWorld sponsors enjoy top-notch exposure with Spiceworks users – including:

• Pre-event impressions via online and email promotions

• On-site access to 1500 IT pros via demo tables and SpiceWorld parties

• Thought leadership and “buzz” via engagement opportunities

• Unique branding and relationship building via supplemental sponsorship opportunities


A snapshot of the 1500 IT decision makers you’ll meet at SpiceWorld.

COMPANY SIZE (by # of employees)

Want a flavor of the IT pros you’ll engage with as a sponsor of SpiceWorld 2017? Take a look at some

stats on those who attended SpiceWorld Austin 2016 - just a sampling of who we’re expecting in 2017!

1-50

19%51-100

15%101-250

24%251-500

15%501+

9%

INDUSTRY

Manufacturing 11%

Other 10%

IT Service Provider 9%

Healthcare 8%

Education 8%

Non-profit 8%

Government 7%

Finance 4%

Retail 4%

Engineering 4%

Business Owner/C-Level Mgmt

37%

32%

7% Network/Systems Administrator

IT Director/Manager

Help Desk Tech

Technical Consultant/SI

Other

12%

9%

4%

Consulting 4%

Construction 3%

Software 2%

Insurance 2%

Entertainment 1%

Transportation 1%

Energy 1%

Legal 1%

Marketing 1%

Travel 1%

JOB TITLES

*18% no response

19 IT PROS : 1 SPONSOR

SpiceWorld Sponsorship Opportunities.

PURE CAPSAICIN

HABANERO CHIPOTLE

QUANTITY SOLD OUT SOLD OUT 27

Attendee Engagement

Space Exhibit Space 20 x 20 10 x 20 10 x 10

Passes Full Conference Passes 10 6 4

Brand Exposure

Pre-Event Exposure

Sponsor Profile on SpiceWorld website to include:

- Logo & Company Description

- Demo Video (provided by sponsor)

- Links to Ratings and Reviews

- Link to Green Guy/Gal

80 Word Description

60 Word Description

40 Word Description

Featured in Sponsor Spotlight Email to Registrants

Logo in Pre-Event Emails

Onsite Branding

Welcome Bag Item

Digital Wall Ad

Logo on Conference Sponsor Signage

Logo & Profile in Conference Mobile App

$75,000 $45,000 $25,000



Want to amp up your sponsorship?Make real connections with IT pros with an engagement amplifier or make a splash with a brand booster.*

*Purchase of the above requires the purchase of an exhibit sponsorship package.

• 50 Minute IT Pro Case Study

Breakout Session

• MSP Pre-Event Meetup

• 20 Minute Tech Demo

• 1:1 Meetings with IT Pros

• Passport to Prizes

• Industry Panel Participant

• Massage Sponsorship

• Photo Booth Sponsorship

• Lounge Sponsorship

• Caricature Sponsorship

• SpiceWorld Party

• SpiceWorld Energy & Snack

• SpiceWorld Live Stream

• SpiceWorld Mobile App

• SpiceWorld Happy Hour

• SpiceWorld Hotels

• SpiceWorld Shuttles

• SpiceWorld Bag

• Charging Stations

• Escalator

• Bag Insert

• Seat Drop

• Digital Wall Ad

ENGAGEMENT AMPLIFIERS & SPONSORSHIPS*

BRAND BOOSTER SPONSORSHIPS*

Engagement Amplifiers* Crank up your chances of making a real connection with IT buyers at SpiceWorld.

20 MINUTE

TECH DEMO

Share in a short and sweet format how

your technology can help IT pros solve

a key challenge. Even better if you can

show a live demo! Includes 1 speaker

conference pass.

*Speaker must be considered a technical expert*Spiceworks will approve topics

1:1 MEETINGS

WITH IT PROS

What’s better than in person meetings

onsite as SpiceWorld? Reserve a one

to one meeting space and Spiceworks

will help you fill your meeting time

slots ahead of the event. Includes 1

speaker conference pass

INDUSTRY PANEL

PARTICIPANT

Show the IT pros you know what

you’re talking about! Share your

company’s knowledge and participate

in a panel on a hot topic related to

your industry. Includes 1 speaker

conference pass.

* Sponsor must provide a technical speaker

CASE STUDY

BREAKOUT

Do you have a success story you want

to share with IT pros? Co-present with

an IT pro customer of your choice

at SpiceWorld and share how your

product or service can crack the code

on a complicated issue IT pros face.

Includes 1 speaker conference pass.

*Sponsor must recruit and co-present with an IT pro

$25,000 $15,000 $10,000 $10,000




MSP PRE-EVENT MEETUP

Interested in meeting with IT Service Providers? Grab their attention by sponsoring our

pre-event MSP meetup on Monday, October 9th. Sponsorship Includes:

• Opportunity to share 20-minute case study at MSP meetup

• Opportunity to set up demo table at MSP meetup and host a raffle prize to collect

leads. (Sponsor must staff table. Badge scanner not included.)

• Pre-event promo email mention to MSP’s currently registered for SpiceWorld

• 2 Full Conference Passes

$20,000

PASSPORT TO PRIZES

Collect leads and drive traffic to your booth by participating in the Passport to Prizes

program - a raffle for IT pros to win techie prizes*

• You’ll receive a list of IT pros who participate in the program

• Guaranteed traffic to your booth

• Shout-out in general session

$10,000

*Sponsor must provide raffle prize*Phone numbers not included with provided contact information


Engagement Sponsorships*

Connect with IT pros and make your brand pop.

MASSAGE SPONSORSHIP

Take the stress out of IT! Be the official sponsor of the SpiceWorld massage – where

SpiceHeads can get a quick shoulder massage and relax from those day-to-day IT

challenges.

• Opportunity for sponsor to provide swag and collect leads in the massage area

(Sponsor must staff table. Badge scanner not included)

• Opportunity for sponsor to provide branded t-shirt for masseuses to wear

• Logo on massage signage


$20,000

PHOTO BOOTH SPONSORSHIP

Be the brand that IT pros remember by sponsoring the SpiceWorld photo booth! Help IT

pros take fun photos with their best IT buds…. And then take the memories home once

the event is over.

• Branded signage at 10 x 10 SpiceWorld photo booth

• Opportunity for sponsor to provide branded props

• Opportunity for sponsor to provide branded photo frames

• Opportunity for sponsor to provide swag and collect leads at the photo booth



$20,000




LOUNGE SPONSORSHIP

Help IT pros keep their day jobs on track by sponsoring the SpiceWorld Work Lounge –

a funky, relaxed area where SpiceHeads can check their email or answer a phone call.

• Branded signage in SpiceWorld Lounge

• Opportunity for sponsor to provide swag and collect leads in the lounge (sponsor

must staff table. Badge scanner not included)

• Branded pillows on lounge furniture


$20,000

CARICATURE SPONSORSHIP

DRAW a crowd! Be the brand that IT pros remember by sponsoring the SpiceWorld

Caricature – a digital caricature drawing with your logo.

• Branded signage at SpiceWorld Caricature Booth

• Sponsor branding on Caricature drawings

• Opportunity for sponsor to provide swag and collect leads at caricature booth



$20,000


Brand boosters*

Kick up your brand presence by sponsoring a fun, experiential sponsorship.

SPICEWORLD PARTY

Live IT up! One of the most anticipated (and talked about) parts of SpiceWorld is the

rockin’ party! With your company’s logo and color sprinkled throughout the party, you’ll

be the sponsor helping to bring this shindig to life!

• Table at party with option to hand out swag and collect leads (Sponsor must staff

table. Badge scanner not included)

• Specialty drink named after the sponsor

• Branded cups with your company’s logo for the specialty drink

• Opportunity for sponsor to host a contest or activity at the party at your table and

provide a raffle prize for the winner

• Logo on all party signage


$75,000

SPICEWORLD ENERGY & SNACK

Be the brand that keeps SpiceHeads energized by sponsoring the afternoon breaks, the

Coffee Shop and the soda/drink stations at the event!

• Sponsor of coffee shop located in the exhibit hall

• Branded coupons for free specialty coffee included for all conference attendees

• Opportunity for sponsor to provide branded t-shirt for baristas to wear

• Logo on coffee sleeves

• Afternoon conference break sponsor

• Branded energy shots handed out during afternoon break

• Logo on signage at soda/break stations

• Logo on napkins at soda/break stations


$50,000




SPICEWORLD LIVE STREAM

Bring IT live! Be the brand that IT pros worldwide remember as the official SpiceWorld

live stream sponsor by bringing the excitement of the event right to the comfort of their

desk.

• Banner ad on live stream console provided by sponsor

• Lead generation contest for live stream viewers

(sponsor to provide entry form and prize)

• Promote your content in live stream console (ie: white paper, webinars etc.)

• Shout-out in general session

• Mention in live stream promotions (email, banners, community posts)

$50,000

SPICEWORLD MOBILE APP

Help IT plan! Stay top-of-mind with IT pros by sponsoring the SpiceWorld mobile app.

You’ll be the brand they see each time they check the conference agenda.

• Logo on SpiceWorld mobile app splash screen

• Opportunity for sponsor to provide copy for a push notification to all mobile app users

• Logo on ad inside the mobile app

$35,000



SPICEWORLD HAPPY HOUR

Spice IT up! What better way to celebrate a day full of soaking in the IT know-how than

with an ice-cold beer? After each day SpiceWorld wraps up, attendees end it on a high

note with a cold one, reminiscing on the great times they’ve had that day.

• Logo on SpiceWorld website

• Demo table at party with option to hand out swag and collect leads

(Sponsor must staff table. Badge scanner not included.)

• Opportunity to provide, koozies or other swag with your company logo on them

• Logo on all happy hour signage


• Branded napkins at all bars during the happy hour

$30,000

SPICEWORLD HOTELS

Keep IT comfy! Be the brand that keeps IT pros happy by dropping off some goodies

to their hotel room during the conference.

• Opportunity for sponsor to provide a swag item to be placed in the hotel

room one night during the conference.

$25,000


SEAT DROP

Drive traffic to your booth or promote your latest

campaign by providing a cool piece of swag or

collateral in attendees’ chairs during a general session.

• Placement of your swag piece in chairs during

a general session (item provided by sponsor;

2,000 pieces needed. Item must be 1 piece or

come pre-assembled)

DIGITAL WALL AD

Drive traffic to your booth with a digital ad displayed

on screens throughout the conference.

• Once static digital advertisement displayed on

screen throughout the convention center

BAG INSERT

Get your brand in front of every conference attendee

by providing a piece of swag or collateral in attendee

conference bags.

• Placement of your swag piece in all attendee

conference bags (item provided by sponsor)

$10,000 $10,000 $2,000



So you’re signed up for SpiceWorld - what’s next?

1Send us the point of contact and your logo & company description!

Let us know who we should be working with for SpiceWorld so they don’t miss a beat.

Also, send over your logo in an .eps file & your company description as soon as you can to:

[email protected] & we’ll get your pre-event branding live.

2Booth Selection: Coming summer of 2017.

Your SpiceWorld sponsorship will need to be paid in full before you can select

your booth, so plan on doing that before June 2017.

3Already thinking about collecting leads?

A couple months out from the event, you’ll be able to order a lead scanner

for the event, which usually runs about $450 per scanner. More details to

come after the sponsor kick off in June 2017.

Got questions?Give us a shout at

spiceworldsponsors@spiceworks.

?



Documents

- Katie Freedman, IT Marketer & SpiceWorld Sponsor, · 2017-07-06 · In a nutshell, SpiceWorld sponsors enjoy top-notch exposure with Spiceworks users – including: ... stats on