2019 Media Planner

Editorial Calendar

Ad Rates and Sizes

Stallion Register

Kailey Sullin

S

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 92

Who ThEy ARE Barrel Horse News is known as the voice of the barrel racing industry We reach a nationwide and international audience of barrel racing enthusiasts of all ages barrel horse breeders futurity trainers and professional rodeo competitors who are passionate about the sport of barrel racing and the Western lifestyle

our subscribers are predominantly women the buyers of the family

Most compete in the sport of barrel racing on varying levels Many are involved through the breeding of barrel horses producing barrel events or through other equine-related business

They are a devoted engaged audience who hold Barrel Horse News in high regard They tell us that they eagerly await delivery of BHN each month read it cover to cover and save their issues to refer back to later They give us regular feedback via letters emails and posts on social media

WhAT ThEy Buy Subscribers to Barrel Horse News tend to be proactive in the healthcare of their equine athletes interested in nutrition and supplementation and open to holistic approaches to equine healthcare

They appreciate a Western lifestyle particularly the latest trends in fashion and tack and look for apparel and equipment that will be comfortable while reflecting their individual personalities

Barrel racers and their counterparts spend a great deal of time hauling to and attending events so safety and comfort is a must when they choose their towing vehicle and trailer living-quarters trailers and trucks large enough to pull them are the package of choice

our readerS

The advertising in Barrel Horse news is a helpful source of information on horses products and services More than 76 of our readers have purchased or tried a product or made a breeding decision because of an advertisement in BHn

Katie SedlaK

ReadeR demogRaphics

Barrel horse news reader survey results compiled by readex research

76 of readers have purchased or tried a product or made a breeding decision because of an advertisement in BHN

78 are likely to purchase a horse

in the next 12 months

Several factors make our readers a very targeted audience for advertisers The biggest factors are the passion they feel for the sport of barrel racing and the emotion they feel for their horses Barrel Horse News is their trusted source to deliver the news and information they crave to keep abreast of the happenings within the barrel horse industry

Barrel Horse News is the official publication of the national Barrel horse Association (nBhA)

3

A barrel racer making the cover of Barrel Horse News is equivalent to a baseball player mak-ing the cover of Sports Illustratedrdquo mdashBarrel Horse News subscriber

$288000 is the average financial investment in their horse operation

91 save their issues of Barrel Horse News for future reference referring back to an issue an average of 42 times

45 is the average age

of a Barrel Horse News reader

225 is the average

number of years readers have been competing in events

$61600 marks the average value for horses owned

80 pass along their copies increasing

readership an average of 19 additional people per issue

$104000 is the average

annual household income of Barrel Horse News readers

91 have read four out of the last four issues

94 are female readers ndash the buyers of the

family

W W W B A R R E l h o R S E n E W S Co M

244 is the average number

of barrel races attended as a participant or spectator annually

click heRe foR

video

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 92

Who ThEy ARE Barrel Horse News is known as the voice of the barrel racing industry We reach a nationwide and international audience of barrel racing enthusiasts of all ages barrel horse breeders futurity trainers and professional rodeo competitors who are passionate about the sport of barrel racing and the Western lifestyle

our subscribers are predominantly women the buyers of the family

Most compete in the sport of barrel racing on varying levels Many are involved through the breeding of barrel horses producing barrel events or through other equine-related business

They are a devoted engaged audience who hold Barrel Horse News in high regard They tell us that they eagerly await delivery of BHN each month read it cover to cover and save their issues to refer back to later They give us regular feedback via letters emails and posts on social media

WhAT ThEy Buy Subscribers to Barrel Horse News tend to be proactive in the healthcare of their equine athletes interested in nutrition and supplementation and open to holistic approaches to equine healthcare

They appreciate a Western lifestyle particularly the latest trends in fashion and tack and look for apparel and equipment that will be comfortable while reflecting their individual personalities

Barrel racers and their counterparts spend a great deal of time hauling to and attending events so safety and comfort is a must when they choose their towing vehicle and trailer living-quarters trailers and trucks large enough to pull them are the package of choice

our readerS

The advertising in Barrel Horse news is a helpful source of information on horses products and services More than 76 of our readers have purchased or tried a product or made a breeding decision because of an advertisement in BHn

Katie SedlaK

ReadeR demogRaphics

Barrel horse news reader survey results compiled by readex research

76 of readers have purchased or tried a product or made a breeding decision because of an advertisement in BHN

78 are likely to purchase a horse

in the next 12 months

Several factors make our readers a very targeted audience for advertisers The biggest factors are the passion they feel for the sport of barrel racing and the emotion they feel for their horses Barrel Horse News is their trusted source to deliver the news and information they crave to keep abreast of the happenings within the barrel horse industry

Barrel Horse News is the official publication of the national Barrel horse Association (nBhA)

3

A barrel racer making the cover of Barrel Horse News is equivalent to a baseball player mak-ing the cover of Sports Illustratedrdquo mdashBarrel Horse News subscriber

$288000 is the average financial investment in their horse operation

91 save their issues of Barrel Horse News for future reference referring back to an issue an average of 42 times

45 is the average age

of a Barrel Horse News reader

225 is the average

number of years readers have been competing in events

$61600 marks the average value for horses owned

80 pass along their copies increasing

readership an average of 19 additional people per issue

$104000 is the average

annual household income of Barrel Horse News readers

91 have read four out of the last four issues

94 are female readers ndash the buyers of the

family

W W W B A R R E l h o R S E n E W S Co M

244 is the average number

of barrel races attended as a participant or spectator annually

click heRe foR

video

3

A barrel racer making the cover of Barrel Horse News is equivalent to a baseball player mak-ing the cover of Sports Illustratedrdquo mdashBarrel Horse News subscriber

$288000 is the average financial investment in their horse operation

91 save their issues of Barrel Horse News for future reference referring back to an issue an average of 42 times

45 is the average age

of a Barrel Horse News reader

225 is the average

number of years readers have been competing in events

$61600 marks the average value for horses owned

80 pass along their copies increasing

readership an average of 19 additional people per issue

$104000 is the average

annual household income of Barrel Horse News readers

91 have read four out of the last four issues

94 are female readers ndash the buyers of the

family

W W W B A R R E l h o R S E n E W S Co M

244 is the average number

of barrel races attended as a participant or spectator annually

click heRe foR

video

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 94

2019 editorial CalendarJAnuARyThe Special Stallion Section

NBHA Open World Championship Show is a feature highlighting this issueinsertion order deadline 111318Ad Materials due 112018

FEBRuARyThe Special Mare amp Foaling Section

The Barrel Futurities of America World Championships and coverage of the National Finals Rodeo makes this issue a reader favoriteSpecial Advertorial Section Barn Arena amp Trailersinsertion order deadline 121018Ad Materials due 121718

MARChThe Annual Tack amp Gear SectionA trusted guide to the best gear on the market

Special Advertorial Section Tack and Gearinsertion order deadline 11119Ad Materials due 11819

APRilThe 2018 Horse amp Rider Statistics SectionImportant reference material for your business via statistics available nowhere else in the industry

Winter stock shows and major futurities highlight this monthrsquos event featuresinsertion order deadline 2819Ad Materials due 21519

MAyThe 2018 Owner amp Breeder Statistics SectionExclusive statistical data available nowhere else in the industry

NBHA Super Show coverage and Rodeo Houston also in this issueinsertion order deadline 3819Ad Materials due 31519

JunEThe Health amp Nutrition Section

Better Barrel Races World Finals Northwest Futurity Roundup and Ram National Circuit Finals Rodeo take the spotlightSpecial Advertorial Section Health products for Horse and Human insertion order deadline 41119Ad Materials due 41819

JulySpotlight on Youth SectionWe will track the statistical leaders the rising stars and marquee events shaping the future of barrel racing

The NHSRA Finals Jr High Finals to name a few take the event spotlight this monthinsertion order deadline 51019Ad Materials due 51719

AuguSTSpecial Barrel Racing Prospects Section Whether you are selecting a prospect or start-ing one this is a must-read issue on yearlings to 3-year-olds with invaluable information on futurities and training young horses

Special Advertorial Section Barrel Racing Prospects for Saleinsertion order deadline 6719Ad Materials due 61419

W W W B A R R E l h o R S E n E W S Co M 5

January ndash Ft Worth Stock Show amp Rodeo MVP Futurityderby greg olson Futurityderby

February ndash Futurity The Kinder Cup Futurity lg intrsquol Barrel Racing Championships

March ndash diamonds amp dirt Road To The horse lucky dog Futurity Bluebonnet Futurity Classic Equine Futurity

april ndash BBR World Finals Sand Cup Futurity VgBRA Barrel daze Futurity

May ndash Josey Jr World Championships amp Reunion old Fort days Futurity

June ndash nBhA las Vegas Super Show All American youth Championships

July ndash nBhA youth World Championships Elite Barrel Racing natrsquol hS Finals Rodeo

august ndash The Mega Barrel Race Roper Apparel Futurity Summer Shootout

September ndash Fizz Bomb Futurity Ardmore Barrel Futurity 5-State Breeders Futurity Roper Rally Futurity

October ndash All American Quarter horse Congress Barrel Bash Futurity CA Rodeo Circuit Finals

november ndash nBhA open World Champion-ships Elite Barrel Racing Extravaganza

december ndash national Finals Rodeo Barrel Futurities of America Championships holiday Classic

2019 editorial CalendarSEPTEMBERThe Beginner SectionFrom the ground up we discuss everything you need to know to start your barrel racing career

Bonus section 10-Year Barrel Racing Statistics

This section contains important reference material for your business

insertion order deadline 71119Ad Materials due 71819

oCToBERThe Special Futurity SectionWe discuss the influence of futurity horses on the barrel racing industry and beyond This is a must-read issue on training futurity pros-pects learning the ins and outs of the business and keeping up with the major players in the futurity world

insertion order deadline 8919Ad Materials due 81619

noVEMBERThe Special Holiday Section One of our favorite issues the festive pre-Christmas traditions winterizing your horse and more Get ready for Vegas and holiday parties with our fashion editorrsquos picks from the latest western fashion

Special Advertorial Section Christmas Gift Guideinsertion order deadline 91119Ad Materials due 91819

dECEMBERThe Rodeo Issue We help you have the best National Finals Ro-deo experience with the top 15 preview WPRA Rookie of the Year profile NFR horse pedigrees and more

Bonus section NFR Look Bookinsertion order deadline 101419Ad Materials due 102119

Additional copies of BHn are distributed at large events each month including but not limited to the following

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 96

dEAdlinES2019 issues insertion Order deadline ad Materials due

January 111318 112018February 121018 121718March 11119 11819April 2819 21519May 3819 31519June 41119 41819July 51019 51719August 6719 61419September 71119 71819october 8919 81619november 91119 91819december 101419 102119

SPECiAl SECTionS 1x 3x 6x 12x16 Stallion Showcase (BW) nA $115 $100 $8516 Stallion Showcase (FC) nA $170 $155 $135(Stallion Showcase ads run a minimum of 3 consecutive issues)112 Barrel Arena (BW) $105 $100 $95 $85112 Barrel Arena (FC) $150 $145 $140 $13016 Barrel Arena (BW) $210 $200 $190 $17016 Barrel Arena (FC) $300 $290 $280 $26016 horses For Sale (BW) $175 $165 $145 $13016 horses For Sale (FC) $230 $220 $205 $185

AdVERToRiAl SECTionAdvertorial Section includes display ad space and up to 200 words of editorial FP (FC) $1169 23 (FC) $1056 frac12 (FC) $91913 (FC) $807 frac14 (FC) $623 16 (FC) $447 FP (BW) $776 23 (BW) $667 frac12 (BW) $50013 (BW) $454 frac14 (BW) $331 16 (BW) $229

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston donnajohnstoncowboypublishingcom | 817-304-3053 cell

Frequency discounts Frequency discounts are earned within a 12-month (12-issue) period Advertisers with contracts will be billed at contract rate Those who fail to fulfill their contract within the 12-month term will be charged back the difference between earned and contracted rate

Agency Commissions An agency commission is available for all established agencies

Copy All ad copy is subject to approval by the publisher Agency-generated insertions must be camera-ready improperly prepared copy will be revised at the advertiserrsquos expense or returned for revision if time permits Advertisers may submit materials for ads in manuscript form and Barrel Horse News will lay out and construct the ad

Proofs if copy is received 5 days prior to ad closing deadline proofs will be returned for review prior to publication otherwise proofs will be sent for record only with no opportunity for corrections Proofs are not furnished on camera-ready ads unless changes are required

Changes and Cancellations Changes in supplied copy or text will be charged a minimum rate of $25 All advertisements ordered set and not used will be charged for composition Cancellations are not accepted after closing date and must be received in writing on or before closing date

Bleed and Special Positions Bleed ads are accepted at no additional charge no bleeds on partial page ads Special position requests may be approved for full page ads only at an extra charge of 15 percent of the black-and-white rate

display Ads Defined as ads at 1frasl6-page through full page bampw or color ads outside of the Special Sections

Special Section Ads defined as ads within the special Stallion Showcase Barrel Arena and horses For Sale section

Camera Ready discount A 10 percent discount is offered on display ads if ad is submitted camera-ready

Positioning Publisher will make every effort to comply with position requests but will not be bound by any conditions appearing in contract insertion order or copy instructions regarding position of advertising Call for available positions and rates

Payment information Prepayment is required for all new customers net 30 days after credit has been established To establish credit a completed credit application must be sent to your sales representative orders without credit established must be accompanied by a check Visa MasterCard American Express or discover card number Check by phone can also be used Payment is due by materials-due deadline

liability Accounts that show balances of 60 days or more may have their advertisement withheld until the account is brought current Publisher reserves the right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher

ad SizeSrateSGeneral information

diSPlAy AdVERTiSing RATES 1x 3x 6x 12xFull Page (Four-Color) $1745 $1675 $1620 $156523 $1530 $1470 $1440 $139512 $1295 $1245 $1210 $117013 $1105 $1060 $1030 $99014 $830 $800 $775 $74516 $580 $560 $535 $520FP (Black and White) $1125 $1080 $1015 $96523 $940 $905 $850 $80012 $685 $655 $635 $59513 $605 $575 $545 $48514 $430 $415 $385 $36516 $290 $275 $265 $255For covers and preferred positions contact your sales representative

W W W B A R R E l h o R S E n E W S Co M 7

23 Page Vert5188 x 9625

13 Page Square5188 x 4688

12 Page Horiz7875 x 4688

14 Page 3875 x 4688

112 Page25 x 225

(BARREl AREnAonly)

13 Page Vert25 x 9625

16 Page25 x 4688

(diSPlAy STAllion ShoWCASE BARREl AREnA oR hoRSES FoR SAlE)

Full Page Bleed9125 x 10875 Trim8875 x 10625live area8375 x 9875

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston donnajohnstoncowboypublishingcom | 817-304-3053 cell

Rates conditions and

space units are subject to

change without notice

The publisher reserves the

right to accept or cancel

all advertising copy or

orders for any reason at

any time

Barrel Horse News

reserves the right to

decline or reject any

advertising for any

reason at any time

without liability even if

previously acknowledged

or accepted

Any copy resembling

editorial in the opinion of

the publisher shall have

the word ldquoadvertisementrdquo

printed on the page

Advertisements with

extensive copy must run

in a space (vertical or

horizontal) as designed

All advertisements and

contents thereof are

subject to the publisherrsquos

approval

Advertiser materials will

be kept on file for one

year after publication

date unless the advertiser

has made special

arrangements After one

year materials will be

destroyed

no sideways or upside

down ads will be allowed

PRinTingCovers and text pages are printed on high-speed web-fed offset presses Magazine is perfect bound and jogs to the foot

Color Specifications SWoP (Specifications Web offset Publications) Photos graphics and camera-ready ads should be converted to CMyK prior to submission Total density of shadow areas should not exceed 300 percent for four-color ads Color match prints must be provided for all color-sensitive ad materials

Final trim size of magazine is 8875rdquo by 10625rdquo non-bleed pages 8375rdquo x 10625rdquo Bleed page size including trim is 9125rdquo by 10875rdquo Spread bleed dimensions single page document are 1825rdquo x 10875rdquo All full page ads can be bled all around with sup1frasl8rdquo trim both sides top and bottom in all bleed pages type and pictorial matter to be retained should be kept within 8375rdquo width 9875rdquo depth Bleed available on full pages only

For covers and inside pages SWoP (Specifications Web offset Publications) standards apply Total density of shadow areas should not exceed 300 percent for four-color ads

digiTAl REQuiREMEnTS Camera-Ready PdF files with embedded fonts and that comply with PdFX1a standards (Adobe 4 - PdF 13) are preferred Flattened EPS or TiF files are also accepted All images within these files must be 300 dpi and saved as grayscale or CMyK to SWoP standards for best color and image reproduction

Revised Ads if sending files that will need to be altered in later issues or to meet any mechanical requirements we accept files created in indesign illustrator and PhotoShop only These files must be accompanied by all art files for logos images and fonts used to create the ad

Materials for Ads created by Barrel Horse News Copy and layout instructions must be provided in txt or doc formats only digital photos and graphics are accepted and must be 300 dpi with printed dimensions no smaller than the size they are intended to be reproduced Font choices are at the discretion of Barrel Horse News unless provided by the advertiser

For All Ad Submissions laser prints are recommended to confirm the appearance of digital materials and are for position only Color-match prints are recommended for all color-sensitive materials Materials may be supplied via e-mail FTP Cd or dVd For e-mail or FTP please compress files with any self-extracting compression program Contact your sales representative for a detailed production specification sheet Files under 10 MB may be e-mailed to your sales representative FTP file transfers are available for larger files Please contact your sales representative for user id and Password

Ad Proofs Ad submissions that require a confirming proof must meet all issue date closing dates and be received in the Fort Worth sales office prior to the materials deadline All proofs will be sent via email in a low-resolution PdF to confirm copy and graphics are correct Proofs are not furnished for camera-ready submissions or pick up

additionalPoliCieS

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 98

2019Stallion reGiSter

Participating stallionsrsquo color photos pedigrees incentives and standing information included on all stat pages

Black Type Pedigrees summarizing the sire record and detailing performance and produce record of individual stal-lionsrsquo dam lines included on all stat pages

Also includes Top Producing Sires and dam lists as well as Magic Cross charts for specific bloodlines

Free bonus distribution at the Wrangler national Finals Rodeo Barrel Futurities of America World Championships and numerous futurities and major events throughout the breeding season

Get

to Stallion Advertising

SucceSS

Your KeY

The BHN Stallion Register is THe stallion resource guide for the barrel racing industry A full-color all-inclusive source for mare owners to research a stallionrsquos pedigree allowing them to make educated breeding decisionsAdvertising is limited to stallions stallion stations stallion incentives breeding facilities breeding products and services and equine insurance companies

The Stallion register ships with the december issue of Barrel Horse News

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston | donnajohnstoncowboypublishingcom | 817-304-3053 cell

Rates Two-Page Statistical Spread $1350

Full Page 4-Color $1000

frac12 Page 4-Color $700

Barrel Horse News publishes the industryrsquos top resource bookhellipThe Barrel Horse news Stallion register is distributed to all Barrel Horse News subscribers

every stallion with a statistical spread is included in the searchable online stallion directory at

StallionRegisterDirectorycom and each individual page is

shared on the Barrel Horse News ndash Stallion Register

Facebook page

W W W B A R R E l h o R S E n E W S Co M 5

January ndash Ft Worth Stock Show amp Rodeo MVP Futurityderby greg olson Futurityderby

February ndash Futurity The Kinder Cup Futurity lg intrsquol Barrel Racing Championships

March ndash diamonds amp dirt Road To The horse lucky dog Futurity Bluebonnet Futurity Classic Equine Futurity

april ndash BBR World Finals Sand Cup Futurity VgBRA Barrel daze Futurity

May ndash Josey Jr World Championships amp Reunion old Fort days Futurity

June ndash nBhA las Vegas Super Show All American youth Championships

July ndash nBhA youth World Championships Elite Barrel Racing natrsquol hS Finals Rodeo

august ndash The Mega Barrel Race Roper Apparel Futurity Summer Shootout

September ndash Fizz Bomb Futurity Ardmore Barrel Futurity 5-State Breeders Futurity Roper Rally Futurity

October ndash All American Quarter horse Congress Barrel Bash Futurity CA Rodeo Circuit Finals

november ndash nBhA open World Champion-ships Elite Barrel Racing Extravaganza

december ndash national Finals Rodeo Barrel Futurities of America Championships holiday Classic

2019 editorial CalendarSEPTEMBERThe Beginner SectionFrom the ground up we discuss everything you need to know to start your barrel racing career

Bonus section 10-Year Barrel Racing Statistics

This section contains important reference material for your business

insertion order deadline 71119Ad Materials due 71819

oCToBERThe Special Futurity SectionWe discuss the influence of futurity horses on the barrel racing industry and beyond This is a must-read issue on training futurity pros-pects learning the ins and outs of the business and keeping up with the major players in the futurity world

insertion order deadline 8919Ad Materials due 81619

noVEMBERThe Special Holiday Section One of our favorite issues the festive pre-Christmas traditions winterizing your horse and more Get ready for Vegas and holiday parties with our fashion editorrsquos picks from the latest western fashion

Special Advertorial Section Christmas Gift Guideinsertion order deadline 91119Ad Materials due 91819

dECEMBERThe Rodeo Issue We help you have the best National Finals Ro-deo experience with the top 15 preview WPRA Rookie of the Year profile NFR horse pedigrees and more

Bonus section NFR Look Bookinsertion order deadline 101419Ad Materials due 102119

Additional copies of BHn are distributed at large events each month including but not limited to the following

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 96

dEAdlinES2019 issues insertion Order deadline ad Materials due

January 111318 112018February 121018 121718March 11119 11819April 2819 21519May 3819 31519June 41119 41819July 51019 51719August 6719 61419September 71119 71819october 8919 81619november 91119 91819december 101419 102119

SPECiAl SECTionS 1x 3x 6x 12x16 Stallion Showcase (BW) nA $115 $100 $8516 Stallion Showcase (FC) nA $170 $155 $135(Stallion Showcase ads run a minimum of 3 consecutive issues)112 Barrel Arena (BW) $105 $100 $95 $85112 Barrel Arena (FC) $150 $145 $140 $13016 Barrel Arena (BW) $210 $200 $190 $17016 Barrel Arena (FC) $300 $290 $280 $26016 horses For Sale (BW) $175 $165 $145 $13016 horses For Sale (FC) $230 $220 $205 $185

AdVERToRiAl SECTionAdvertorial Section includes display ad space and up to 200 words of editorial FP (FC) $1169 23 (FC) $1056 frac12 (FC) $91913 (FC) $807 frac14 (FC) $623 16 (FC) $447 FP (BW) $776 23 (BW) $667 frac12 (BW) $50013 (BW) $454 frac14 (BW) $331 16 (BW) $229

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston donnajohnstoncowboypublishingcom | 817-304-3053 cell

Frequency discounts Frequency discounts are earned within a 12-month (12-issue) period Advertisers with contracts will be billed at contract rate Those who fail to fulfill their contract within the 12-month term will be charged back the difference between earned and contracted rate

Agency Commissions An agency commission is available for all established agencies

Copy All ad copy is subject to approval by the publisher Agency-generated insertions must be camera-ready improperly prepared copy will be revised at the advertiserrsquos expense or returned for revision if time permits Advertisers may submit materials for ads in manuscript form and Barrel Horse News will lay out and construct the ad

Proofs if copy is received 5 days prior to ad closing deadline proofs will be returned for review prior to publication otherwise proofs will be sent for record only with no opportunity for corrections Proofs are not furnished on camera-ready ads unless changes are required

Changes and Cancellations Changes in supplied copy or text will be charged a minimum rate of $25 All advertisements ordered set and not used will be charged for composition Cancellations are not accepted after closing date and must be received in writing on or before closing date

Bleed and Special Positions Bleed ads are accepted at no additional charge no bleeds on partial page ads Special position requests may be approved for full page ads only at an extra charge of 15 percent of the black-and-white rate

display Ads Defined as ads at 1frasl6-page through full page bampw or color ads outside of the Special Sections

Special Section Ads defined as ads within the special Stallion Showcase Barrel Arena and horses For Sale section

Camera Ready discount A 10 percent discount is offered on display ads if ad is submitted camera-ready

Positioning Publisher will make every effort to comply with position requests but will not be bound by any conditions appearing in contract insertion order or copy instructions regarding position of advertising Call for available positions and rates

Payment information Prepayment is required for all new customers net 30 days after credit has been established To establish credit a completed credit application must be sent to your sales representative orders without credit established must be accompanied by a check Visa MasterCard American Express or discover card number Check by phone can also be used Payment is due by materials-due deadline

liability Accounts that show balances of 60 days or more may have their advertisement withheld until the account is brought current Publisher reserves the right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher

ad SizeSrateSGeneral information

diSPlAy AdVERTiSing RATES 1x 3x 6x 12xFull Page (Four-Color) $1745 $1675 $1620 $156523 $1530 $1470 $1440 $139512 $1295 $1245 $1210 $117013 $1105 $1060 $1030 $99014 $830 $800 $775 $74516 $580 $560 $535 $520FP (Black and White) $1125 $1080 $1015 $96523 $940 $905 $850 $80012 $685 $655 $635 $59513 $605 $575 $545 $48514 $430 $415 $385 $36516 $290 $275 $265 $255For covers and preferred positions contact your sales representative

W W W B A R R E l h o R S E n E W S Co M 7

23 Page Vert5188 x 9625

13 Page Square5188 x 4688

12 Page Horiz7875 x 4688

14 Page 3875 x 4688

112 Page25 x 225

(BARREl AREnAonly)

13 Page Vert25 x 9625

16 Page25 x 4688

(diSPlAy STAllion ShoWCASE BARREl AREnA oR hoRSES FoR SAlE)

Full Page Bleed9125 x 10875 Trim8875 x 10625live area8375 x 9875

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston donnajohnstoncowboypublishingcom | 817-304-3053 cell

Rates conditions and

space units are subject to

change without notice

The publisher reserves the

right to accept or cancel

all advertising copy or

orders for any reason at

any time

Barrel Horse News

reserves the right to

decline or reject any

advertising for any

reason at any time

without liability even if

previously acknowledged

or accepted

Any copy resembling

editorial in the opinion of

the publisher shall have

the word ldquoadvertisementrdquo

printed on the page

Advertisements with

extensive copy must run

in a space (vertical or

horizontal) as designed

All advertisements and

contents thereof are

subject to the publisherrsquos

approval

Advertiser materials will

be kept on file for one

year after publication

date unless the advertiser

has made special

arrangements After one

year materials will be

destroyed

no sideways or upside

down ads will be allowed

PRinTingCovers and text pages are printed on high-speed web-fed offset presses Magazine is perfect bound and jogs to the foot

Color Specifications SWoP (Specifications Web offset Publications) Photos graphics and camera-ready ads should be converted to CMyK prior to submission Total density of shadow areas should not exceed 300 percent for four-color ads Color match prints must be provided for all color-sensitive ad materials

Final trim size of magazine is 8875rdquo by 10625rdquo non-bleed pages 8375rdquo x 10625rdquo Bleed page size including trim is 9125rdquo by 10875rdquo Spread bleed dimensions single page document are 1825rdquo x 10875rdquo All full page ads can be bled all around with sup1frasl8rdquo trim both sides top and bottom in all bleed pages type and pictorial matter to be retained should be kept within 8375rdquo width 9875rdquo depth Bleed available on full pages only

For covers and inside pages SWoP (Specifications Web offset Publications) standards apply Total density of shadow areas should not exceed 300 percent for four-color ads

digiTAl REQuiREMEnTS Camera-Ready PdF files with embedded fonts and that comply with PdFX1a standards (Adobe 4 - PdF 13) are preferred Flattened EPS or TiF files are also accepted All images within these files must be 300 dpi and saved as grayscale or CMyK to SWoP standards for best color and image reproduction

Revised Ads if sending files that will need to be altered in later issues or to meet any mechanical requirements we accept files created in indesign illustrator and PhotoShop only These files must be accompanied by all art files for logos images and fonts used to create the ad

Materials for Ads created by Barrel Horse News Copy and layout instructions must be provided in txt or doc formats only digital photos and graphics are accepted and must be 300 dpi with printed dimensions no smaller than the size they are intended to be reproduced Font choices are at the discretion of Barrel Horse News unless provided by the advertiser

For All Ad Submissions laser prints are recommended to confirm the appearance of digital materials and are for position only Color-match prints are recommended for all color-sensitive materials Materials may be supplied via e-mail FTP Cd or dVd For e-mail or FTP please compress files with any self-extracting compression program Contact your sales representative for a detailed production specification sheet Files under 10 MB may be e-mailed to your sales representative FTP file transfers are available for larger files Please contact your sales representative for user id and Password

Ad Proofs Ad submissions that require a confirming proof must meet all issue date closing dates and be received in the Fort Worth sales office prior to the materials deadline All proofs will be sent via email in a low-resolution PdF to confirm copy and graphics are correct Proofs are not furnished for camera-ready submissions or pick up

additionalPoliCieS

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 98

2019Stallion reGiSter

Participating stallionsrsquo color photos pedigrees incentives and standing information included on all stat pages

Black Type Pedigrees summarizing the sire record and detailing performance and produce record of individual stal-lionsrsquo dam lines included on all stat pages

Also includes Top Producing Sires and dam lists as well as Magic Cross charts for specific bloodlines

Free bonus distribution at the Wrangler national Finals Rodeo Barrel Futurities of America World Championships and numerous futurities and major events throughout the breeding season

Get

to Stallion Advertising

SucceSS

Your KeY

The BHN Stallion Register is THe stallion resource guide for the barrel racing industry A full-color all-inclusive source for mare owners to research a stallionrsquos pedigree allowing them to make educated breeding decisionsAdvertising is limited to stallions stallion stations stallion incentives breeding facilities breeding products and services and equine insurance companies

The Stallion register ships with the december issue of Barrel Horse News

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston | donnajohnstoncowboypublishingcom | 817-304-3053 cell

Rates Two-Page Statistical Spread $1350

Full Page 4-Color $1000

frac12 Page 4-Color $700

Barrel Horse News publishes the industryrsquos top resource bookhellipThe Barrel Horse news Stallion register is distributed to all Barrel Horse News subscribers

every stallion with a statistical spread is included in the searchable online stallion directory at

StallionRegisterDirectorycom and each individual page is

shared on the Barrel Horse News ndash Stallion Register

Facebook page

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 96

dEAdlinES2019 issues insertion Order deadline ad Materials due

January 111318 112018February 121018 121718March 11119 11819April 2819 21519May 3819 31519June 41119 41819July 51019 51719August 6719 61419September 71119 71819october 8919 81619november 91119 91819december 101419 102119

SPECiAl SECTionS 1x 3x 6x 12x16 Stallion Showcase (BW) nA $115 $100 $8516 Stallion Showcase (FC) nA $170 $155 $135(Stallion Showcase ads run a minimum of 3 consecutive issues)112 Barrel Arena (BW) $105 $100 $95 $85112 Barrel Arena (FC) $150 $145 $140 $13016 Barrel Arena (BW) $210 $200 $190 $17016 Barrel Arena (FC) $300 $290 $280 $26016 horses For Sale (BW) $175 $165 $145 $13016 horses For Sale (FC) $230 $220 $205 $185

AdVERToRiAl SECTionAdvertorial Section includes display ad space and up to 200 words of editorial FP (FC) $1169 23 (FC) $1056 frac12 (FC) $91913 (FC) $807 frac14 (FC) $623 16 (FC) $447 FP (BW) $776 23 (BW) $667 frac12 (BW) $50013 (BW) $454 frac14 (BW) $331 16 (BW) $229

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston donnajohnstoncowboypublishingcom | 817-304-3053 cell

Frequency discounts Frequency discounts are earned within a 12-month (12-issue) period Advertisers with contracts will be billed at contract rate Those who fail to fulfill their contract within the 12-month term will be charged back the difference between earned and contracted rate

Agency Commissions An agency commission is available for all established agencies

Copy All ad copy is subject to approval by the publisher Agency-generated insertions must be camera-ready improperly prepared copy will be revised at the advertiserrsquos expense or returned for revision if time permits Advertisers may submit materials for ads in manuscript form and Barrel Horse News will lay out and construct the ad

Proofs if copy is received 5 days prior to ad closing deadline proofs will be returned for review prior to publication otherwise proofs will be sent for record only with no opportunity for corrections Proofs are not furnished on camera-ready ads unless changes are required

Changes and Cancellations Changes in supplied copy or text will be charged a minimum rate of $25 All advertisements ordered set and not used will be charged for composition Cancellations are not accepted after closing date and must be received in writing on or before closing date

Bleed and Special Positions Bleed ads are accepted at no additional charge no bleeds on partial page ads Special position requests may be approved for full page ads only at an extra charge of 15 percent of the black-and-white rate

display Ads Defined as ads at 1frasl6-page through full page bampw or color ads outside of the Special Sections

Special Section Ads defined as ads within the special Stallion Showcase Barrel Arena and horses For Sale section

Camera Ready discount A 10 percent discount is offered on display ads if ad is submitted camera-ready

Positioning Publisher will make every effort to comply with position requests but will not be bound by any conditions appearing in contract insertion order or copy instructions regarding position of advertising Call for available positions and rates

Payment information Prepayment is required for all new customers net 30 days after credit has been established To establish credit a completed credit application must be sent to your sales representative orders without credit established must be accompanied by a check Visa MasterCard American Express or discover card number Check by phone can also be used Payment is due by materials-due deadline

liability Accounts that show balances of 60 days or more may have their advertisement withheld until the account is brought current Publisher reserves the right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher

ad SizeSrateSGeneral information

diSPlAy AdVERTiSing RATES 1x 3x 6x 12xFull Page (Four-Color) $1745 $1675 $1620 $156523 $1530 $1470 $1440 $139512 $1295 $1245 $1210 $117013 $1105 $1060 $1030 $99014 $830 $800 $775 $74516 $580 $560 $535 $520FP (Black and White) $1125 $1080 $1015 $96523 $940 $905 $850 $80012 $685 $655 $635 $59513 $605 $575 $545 $48514 $430 $415 $385 $36516 $290 $275 $265 $255For covers and preferred positions contact your sales representative

W W W B A R R E l h o R S E n E W S Co M 7

23 Page Vert5188 x 9625

13 Page Square5188 x 4688

12 Page Horiz7875 x 4688

14 Page 3875 x 4688

112 Page25 x 225

(BARREl AREnAonly)

13 Page Vert25 x 9625

16 Page25 x 4688

(diSPlAy STAllion ShoWCASE BARREl AREnA oR hoRSES FoR SAlE)

Full Page Bleed9125 x 10875 Trim8875 x 10625live area8375 x 9875

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston donnajohnstoncowboypublishingcom | 817-304-3053 cell

Rates conditions and

space units are subject to

change without notice

The publisher reserves the

right to accept or cancel

all advertising copy or

orders for any reason at

any time

Barrel Horse News

reserves the right to

decline or reject any

advertising for any

reason at any time

without liability even if

previously acknowledged

or accepted

Any copy resembling

editorial in the opinion of

the publisher shall have

the word ldquoadvertisementrdquo

printed on the page

Advertisements with

extensive copy must run

in a space (vertical or

horizontal) as designed

All advertisements and

contents thereof are

subject to the publisherrsquos

approval

Advertiser materials will

be kept on file for one

year after publication

date unless the advertiser

has made special

arrangements After one

year materials will be

destroyed

no sideways or upside

down ads will be allowed

PRinTingCovers and text pages are printed on high-speed web-fed offset presses Magazine is perfect bound and jogs to the foot

Color Specifications SWoP (Specifications Web offset Publications) Photos graphics and camera-ready ads should be converted to CMyK prior to submission Total density of shadow areas should not exceed 300 percent for four-color ads Color match prints must be provided for all color-sensitive ad materials

Final trim size of magazine is 8875rdquo by 10625rdquo non-bleed pages 8375rdquo x 10625rdquo Bleed page size including trim is 9125rdquo by 10875rdquo Spread bleed dimensions single page document are 1825rdquo x 10875rdquo All full page ads can be bled all around with sup1frasl8rdquo trim both sides top and bottom in all bleed pages type and pictorial matter to be retained should be kept within 8375rdquo width 9875rdquo depth Bleed available on full pages only

For covers and inside pages SWoP (Specifications Web offset Publications) standards apply Total density of shadow areas should not exceed 300 percent for four-color ads

digiTAl REQuiREMEnTS Camera-Ready PdF files with embedded fonts and that comply with PdFX1a standards (Adobe 4 - PdF 13) are preferred Flattened EPS or TiF files are also accepted All images within these files must be 300 dpi and saved as grayscale or CMyK to SWoP standards for best color and image reproduction

Revised Ads if sending files that will need to be altered in later issues or to meet any mechanical requirements we accept files created in indesign illustrator and PhotoShop only These files must be accompanied by all art files for logos images and fonts used to create the ad

Materials for Ads created by Barrel Horse News Copy and layout instructions must be provided in txt or doc formats only digital photos and graphics are accepted and must be 300 dpi with printed dimensions no smaller than the size they are intended to be reproduced Font choices are at the discretion of Barrel Horse News unless provided by the advertiser

For All Ad Submissions laser prints are recommended to confirm the appearance of digital materials and are for position only Color-match prints are recommended for all color-sensitive materials Materials may be supplied via e-mail FTP Cd or dVd For e-mail or FTP please compress files with any self-extracting compression program Contact your sales representative for a detailed production specification sheet Files under 10 MB may be e-mailed to your sales representative FTP file transfers are available for larger files Please contact your sales representative for user id and Password

Ad Proofs Ad submissions that require a confirming proof must meet all issue date closing dates and be received in the Fort Worth sales office prior to the materials deadline All proofs will be sent via email in a low-resolution PdF to confirm copy and graphics are correct Proofs are not furnished for camera-ready submissions or pick up

additionalPoliCieS

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 98

2019Stallion reGiSter

Participating stallionsrsquo color photos pedigrees incentives and standing information included on all stat pages

Black Type Pedigrees summarizing the sire record and detailing performance and produce record of individual stal-lionsrsquo dam lines included on all stat pages

Also includes Top Producing Sires and dam lists as well as Magic Cross charts for specific bloodlines

Free bonus distribution at the Wrangler national Finals Rodeo Barrel Futurities of America World Championships and numerous futurities and major events throughout the breeding season

Get

to Stallion Advertising

SucceSS

Your KeY

The BHN Stallion Register is THe stallion resource guide for the barrel racing industry A full-color all-inclusive source for mare owners to research a stallionrsquos pedigree allowing them to make educated breeding decisionsAdvertising is limited to stallions stallion stations stallion incentives breeding facilities breeding products and services and equine insurance companies

The Stallion register ships with the december issue of Barrel Horse News

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston | donnajohnstoncowboypublishingcom | 817-304-3053 cell

Rates Two-Page Statistical Spread $1350

Full Page 4-Color $1000

frac12 Page 4-Color $700

Barrel Horse News publishes the industryrsquos top resource bookhellipThe Barrel Horse news Stallion register is distributed to all Barrel Horse News subscribers

every stallion with a statistical spread is included in the searchable online stallion directory at

StallionRegisterDirectorycom and each individual page is

shared on the Barrel Horse News ndash Stallion Register

Facebook page

W W W B A R R E l h o R S E n E W S Co M 7

23 Page Vert5188 x 9625

13 Page Square5188 x 4688

12 Page Horiz7875 x 4688

14 Page 3875 x 4688

112 Page25 x 225

(BARREl AREnAonly)

13 Page Vert25 x 9625

16 Page25 x 4688

(diSPlAy STAllion ShoWCASE BARREl AREnA oR hoRSES FoR SAlE)

Full Page Bleed9125 x 10875 Trim8875 x 10625live area8375 x 9875

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston donnajohnstoncowboypublishingcom | 817-304-3053 cell

Rates conditions and

space units are subject to

change without notice

The publisher reserves the

right to accept or cancel

all advertising copy or

orders for any reason at

any time

Barrel Horse News

reserves the right to

decline or reject any

advertising for any

reason at any time

without liability even if

previously acknowledged

or accepted

Any copy resembling

editorial in the opinion of

the publisher shall have

the word ldquoadvertisementrdquo

printed on the page

Advertisements with

extensive copy must run

in a space (vertical or

horizontal) as designed

All advertisements and

contents thereof are

subject to the publisherrsquos

approval

Advertiser materials will

be kept on file for one

year after publication

date unless the advertiser

has made special

arrangements After one

year materials will be

destroyed

no sideways or upside

down ads will be allowed

PRinTingCovers and text pages are printed on high-speed web-fed offset presses Magazine is perfect bound and jogs to the foot

Color Specifications SWoP (Specifications Web offset Publications) Photos graphics and camera-ready ads should be converted to CMyK prior to submission Total density of shadow areas should not exceed 300 percent for four-color ads Color match prints must be provided for all color-sensitive ad materials

Final trim size of magazine is 8875rdquo by 10625rdquo non-bleed pages 8375rdquo x 10625rdquo Bleed page size including trim is 9125rdquo by 10875rdquo Spread bleed dimensions single page document are 1825rdquo x 10875rdquo All full page ads can be bled all around with sup1frasl8rdquo trim both sides top and bottom in all bleed pages type and pictorial matter to be retained should be kept within 8375rdquo width 9875rdquo depth Bleed available on full pages only

For covers and inside pages SWoP (Specifications Web offset Publications) standards apply Total density of shadow areas should not exceed 300 percent for four-color ads

digiTAl REQuiREMEnTS Camera-Ready PdF files with embedded fonts and that comply with PdFX1a standards (Adobe 4 - PdF 13) are preferred Flattened EPS or TiF files are also accepted All images within these files must be 300 dpi and saved as grayscale or CMyK to SWoP standards for best color and image reproduction

Revised Ads if sending files that will need to be altered in later issues or to meet any mechanical requirements we accept files created in indesign illustrator and PhotoShop only These files must be accompanied by all art files for logos images and fonts used to create the ad

Materials for Ads created by Barrel Horse News Copy and layout instructions must be provided in txt or doc formats only digital photos and graphics are accepted and must be 300 dpi with printed dimensions no smaller than the size they are intended to be reproduced Font choices are at the discretion of Barrel Horse News unless provided by the advertiser

For All Ad Submissions laser prints are recommended to confirm the appearance of digital materials and are for position only Color-match prints are recommended for all color-sensitive materials Materials may be supplied via e-mail FTP Cd or dVd For e-mail or FTP please compress files with any self-extracting compression program Contact your sales representative for a detailed production specification sheet Files under 10 MB may be e-mailed to your sales representative FTP file transfers are available for larger files Please contact your sales representative for user id and Password

Ad Proofs Ad submissions that require a confirming proof must meet all issue date closing dates and be received in the Fort Worth sales office prior to the materials deadline All proofs will be sent via email in a low-resolution PdF to confirm copy and graphics are correct Proofs are not furnished for camera-ready submissions or pick up

additionalPoliCieS

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 98

2019Stallion reGiSter

Participating stallionsrsquo color photos pedigrees incentives and standing information included on all stat pages

Black Type Pedigrees summarizing the sire record and detailing performance and produce record of individual stal-lionsrsquo dam lines included on all stat pages

Also includes Top Producing Sires and dam lists as well as Magic Cross charts for specific bloodlines

Free bonus distribution at the Wrangler national Finals Rodeo Barrel Futurities of America World Championships and numerous futurities and major events throughout the breeding season

Get

to Stallion Advertising

SucceSS

Your KeY

The BHN Stallion Register is THe stallion resource guide for the barrel racing industry A full-color all-inclusive source for mare owners to research a stallionrsquos pedigree allowing them to make educated breeding decisionsAdvertising is limited to stallions stallion stations stallion incentives breeding facilities breeding products and services and equine insurance companies

The Stallion register ships with the december issue of Barrel Horse News

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston | donnajohnstoncowboypublishingcom | 817-304-3053 cell

Rates Two-Page Statistical Spread $1350

Full Page 4-Color $1000

frac12 Page 4-Color $700

Barrel Horse News publishes the industryrsquos top resource bookhellipThe Barrel Horse news Stallion register is distributed to all Barrel Horse News subscribers

every stallion with a statistical spread is included in the searchable online stallion directory at

StallionRegisterDirectorycom and each individual page is

shared on the Barrel Horse News ndash Stallion Register

Facebook page

B a r r e l H o r s e N e w s M E d i A P l A n n E R 2 0 1 98

2019Stallion reGiSter

Participating stallionsrsquo color photos pedigrees incentives and standing information included on all stat pages

Black Type Pedigrees summarizing the sire record and detailing performance and produce record of individual stal-lionsrsquo dam lines included on all stat pages

Also includes Top Producing Sires and dam lists as well as Magic Cross charts for specific bloodlines

Free bonus distribution at the Wrangler national Finals Rodeo Barrel Futurities of America World Championships and numerous futurities and major events throughout the breeding season

Get

to Stallion Advertising

SucceSS

Your KeY

The BHN Stallion Register is THe stallion resource guide for the barrel racing industry A full-color all-inclusive source for mare owners to research a stallionrsquos pedigree allowing them to make educated breeding decisionsAdvertising is limited to stallions stallion stations stallion incentives breeding facilities breeding products and services and equine insurance companies

The Stallion register ships with the december issue of Barrel Horse News

ConTACT youR SAlES REPRESEnTATiVEdonna Johnston | donnajohnstoncowboypublishingcom | 817-304-3053 cell

Rates Two-Page Statistical Spread $1350

Full Page 4-Color $1000

frac12 Page 4-Color $700

Barrel Horse News publishes the industryrsquos top resource bookhellipThe Barrel Horse news Stallion register is distributed to all Barrel Horse News subscribers

every stallion with a statistical spread is included in the searchable online stallion directory at

StallionRegisterDirectorycom and each individual page is

shared on the Barrel Horse News ndash Stallion Register

Facebook page