2018 NAGM INFORMATION BOOKLET 2018 NAGM INFORMATION BOOKLET

2018 NBOD CANDIDATES

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2018 NAGM INFORMATION BOOKLET 2018 NAGM INFORMATION BOOKLET

AARON LUCECANDIDATE FOR NBOD

ABOUT AARON Personal Information:

• Recently married to Angela, who serves on the local Region and Area Boards and is a high school math teacher. We live in Albuquerque, NM.

◦ I have two grown daughters, Sarah (25), an RN who works in Pediatric Oncology and Hematology and who loves to travel; and Victoria (23), who works as a Project Controller for a National Labs and runs our local VIP program. ◦ Angela has Revellyn (14), who is a freshman in a private Christian school and plays soccer and basketball.

• I like to travel and love helping people. That has included other youth sports, packing food at Food Banks, building homes with Habitat for Humanity, and other ways.

Professional:

• 18 years Sales and Operations Management• Worked for National and International global

companies with work travel around the USA and into countries like Israel, England, Ireland, Netherlands, France, Germany, and Switzerland.

• In September 2017 I started my own consulting company, Luce Consultants. We specialize in working with small and medium businesses in sales management, business operations, training development and delivery, and non-profit growth and management.

AYSO Positions: • AYSO Coach• Regional Coach Administrator• Regional Commissioner• U5 Master Coach• Member - NAGM Task Force• Member - National Coaching Advisory Commission• Member - National Board of Directors• NBOD Secretary – Officer• Chair NBOD Compensation Committee• Chair NBOD Governance Committee• Liaison to the Coaching Commission and Extended

Play Task Force• Liaison to Sections 2, 8, and 12

AYSO Certificates and Training: • Regional Referee• National Coach• Advanced Coach Instructor• Management Instructor• RC school – Class 5• Safety Director / Treasurer

AYSO Accomplishments:• 2013 AYSO Volunteer of the Year for 12/C• RC School Instructor• EXPO Instructor• RC Facilitator

ANDREW LELCHUKCANDIDATE FOR NBOD

ABOUT ANDREWPersonal Information:

• Married for 25 years, 4 children all of whom have played or are playing in AYSO – Chloe (20), Jackson (16), Samantha (16) and Cooper (11)

AYSO Experience:

• Regional Commissioner (Region 18, 3500 kids) 2014 to April 2018, RC Class 21

• Platinum Region Certification 2014 – 2018• Spring Director Area 1D 2018 to present• Active coach in BU19 and GU19 • Coach certifications for U12 through

Advanced Coach• National Referee candidate• Division Commissioner 2012• Spring Commissioner 2013• Management certifications as CVPA,

Treasurer, Registrar• Implemented Coach Mentoring and

Training programs ◦Has led to consistent Area and Section League and All-Star Champions in all divisions ◦Multiple Western States Championships the past three years

Other Previous Non-Profit work:

• Organized Temple Beth Chaim Golf Tournament and Banquet Fundraiser 2011

• Organized LIMA Golf Tournament Fundraiser for Children’s Brain Tumor Foundation 2016

• Team Manager, Mira Costa High School Girls Basketball 2015-2016

• PR Outreach Mira Costa High School Girls Lacrosse 2017

• Mira Coast High School Girls Lacrosse Booster President 2017 to present

Professional Work Experience:

• A brand building and consumer-facing marketing expert with more than 25 years of global web, mobile and traditional marketing experience

• Director, Worldwide Marketing , Warner Bros. 2014 to present

• VP Marketing, Little Tikes• EVP Marketing and Business Development,

Brand Central (branding agency)• EVP Sales and Marketing, Namco Bandai Games

(video games)• SVP/COO – Op (Ocean Pacific Apparel Corp.)• Director, Global Retail Business Development,

Coca-Cola Company• Director, Licensing, The Walt Disney Company• Business Manager, Ralph Lauren

Education: • BA Marketing, California State University Fullerton• MBA Marketing, Pepperdine University

CATHY FARLESSCANDIDATE FOR NBOD

ABOUT CATHY Personal Information:

• Widow, married 41 years to Lee Farless• Three children and 2 grandsons – all past

AYSO players AYSO Experience:

• AYSO Volunteer since 1986• Currently: Area 5C Treasurer, Section 5 Webmaster• Section: Section 5 Referee Administrator (17 years)• Area: AD 5C (2014-2016), Area 5C Referee

Administrator (5 years)• Regional: RC Region 160 (2001-2006), Referee

Administrator (9 years), Safety Director, Division Coordinator, CVPA, Treasurer, Youth Referee Coordinator, Website Manager, Coach

• Instruction: Advanced Referee Instructor, Referee Instructor Evaluator, Advanced Instructor Trainer, Management Instructor

• Tournament: Section 5 Games Tournament Director (4 years), Asst. Area Tournament Director (8 years), Alabama State Tournament Director and Referee Coordinator, National Games Staff, Regional Tournament Director and Referee Coordinator.

• Task Forces/Commissions: National Referee Commission, IT Task Force, Area Referee Administrator Course Task Force

Honors, Accomplishments:

• National Referee Spirit Award (2014)• Section Referee Volunteer of the Year (2014)• Advanced Referee• Co-founder and Director of the Area 5C Volunteer

Training Camp (1998-2017). • Co-proponent of the Annual Section 5 Games -

established in 2005. • Developed a database of volunteer data at the

National Office used to define requirements for eAYSO.

Oher Volunteer and Sports Related Experience:

• United States Youth Volleyball League (USYVL) – developed database for player/volunteer data and assisted in transition to web-based database and registration system

• Treasurer, Lockheed Martin Employee Recreation Association sponsoring recreational and morale activities for Lockheed North Alabama Operations.

• Vice President, Friends of Soccer for North Alabama (FOSNA) promoting development of soccer resources among soccer organizations across North Alabama.

Professional Experience:

• 44 years in Computer Science and Engineering providing software and database development, systems integration, systems engineering and project management.

• Currently employed (11 years) by Lockheed Martin as Systems Engineer for DoD Missile Defense Systems.

• Chief Financial Officer - NU Image Lawn Services

2018 NAGM INFORMATION BOOKLET 2018 NAGM INFORMATION BOOKLET

DAN HOWALDCANDIDATE FOR NBOD

ABOUT DAN Personal Information: Married to Allison, 28 years; children Amanda (25), Jason (22); cat AJ (17), dog Zoey (8).

Native of Philadelphia (avid follower of its sports teams, including the one that recently one a championship in the other kind of football)

BA Communication Arts, Hofstra University. Minors - Political Science, Music.

Reside in Garrison, NY

Current AYSO Roles:• U5 Master Coach, Region 455 (since 2010)• VIP Head Coach, Region 455 (since 2006) • Section 3 Marketing Director (since 2010)

AYSO Experience:• Region 455:

◦ Coach, starting 1998 ◦ Regional Coach Administrator, 2001-03 ◦ Regional Commissioner, 2003-07 (~580 players)

• Area 3T Director, 2007-2010• Chair, AYSO National Marketing Commission, 2007-2015• AYSO Crisis Response Team 2012-14• U4/Playground Task Force, 2015-2016

AYSO Certifications: • Intermediate Coach• Regional Referee• Safe Haven • Management Instructor• Coach Instructor

AYSO Achievements:• Initiated Region 455 VIP program • Initiated Region 455 AYSO Scholarship for graduating

HS Seniors • Platinum Area, 2007-2010• Expo Workshop Instructor, 2008–present• NAGM – Marketing Presenter, 2012-14

AYSO Marketing Commission Initiatives/Programs Led: • Fielding/interpretation of brand attitude and

awareness research• Brand Positioning Study – implementation program to

embrace AYSO’s marketplace perception (“Rec is Not a Four Letter Word”)

• Nationwide player programs survey - creation, deployment, analysis

• AYSO 50th Anniversary/”Project Gold” Task Team: Sponsorship, marketing and events development/deployment

• Section Meetings re-branding (now AYSO Expo)• Fourth of July “Official Sponsor” concept development/

implementation• Created several original Marketing workshops for Expos.

Other Volunteer Work:• Former Coach, Little League Baseball, CYO Basketball• Former Team Parent, Patriots FC (ENY/USYS Premier League)• The TicTocStop Foundation / Camp Carton, for Children

with Tourette’s • NYC District 39 Participatory Budgeting Program.

Professional ExperienceAdvertising & Marketing Communications Professional for 30+ years, overseeing strategy and execution for brands such as Marriott, Kellogg’s, Fisher-Price, Nabisco, LifeSavers, Del Monte, and many more.

Currently: Director, Digital & Social Media Intelligence, SMA NYC. Developed and built practice area, focusing on using analytics to develop insights that inspire creativity and results.

PAT WHITECANDIDATE FOR NBOD

ABOUT PAT Personal Information:

• Married to Renell for nine years• Parents to five children• Grandparents to eleven grandchildren

AYSO Experience:

• AYSO player 1965 – 1976; Regions 5, 55, and 57• AYSO Volunteer 1972 – Present; Regions 5, 55, 57,

341, and 630• Area Management Administrator 11L, 2009 – Present• Regional Commissioner Region 630 (3,400 players),

2004 – 2009• Regional Referee Staff Region 630, 1991 – 2005• Advanced Referee Instructor• Advanced Management Instructor• Section Referee• U6 – U8 Coach• VIP Coach• Finalist Ken Aston Cup, 1989• Platinum Region

Nonprofit Board/Leadership Experience: • Boy Scouts of America – Cub Master St. Barbara

Church, Santa Ana, CA• Boy Scouts of America Assistant Scout Master Troop

636, Rancho Santa Margarita, CA • St. Barbara Catholic School PTA President • Consolidated Youth Sports Council – Director

2004 – 2010 Professional/Work Experience:

• Park Use & Sports Field Manager – Rancho Santa Margarita Landscape & Recreation Corp., 2009 – Present

• Merry X-Ray – Service Technician, 1989 – 2009 • Positive Coaching Alliance Presenter, 2006 – 2007• USSF Referee, 2009 – Present• US Lacrosse Umpire, 2015 – Present • Named Sports Ethics Fellow by the Institute for

International Sports And Positive Coaching Alliance, 2007

YVETTE BARRETTCANDIDATE FOR NBOD

ABOUT YVETTEPersonal:

• Mother of two incredible daughters, Jaqueline and Brittany. Grandmother to an amazing grandson, Bentley.

• Previous business owner. Currently an Executive Administrator.

AYSO Experience: Regional

• Regional Commissioner 5 years• Assistant Regional Commissioner 1 year• Registrar 3 years• Coach 10 years• Safety Director 2 years• Team Mom 5 years• Equipment Coordinator 2 years• Tournament Director 6 years

Area

• Area Director 4 years• Tournament Director 4 years• Management Instructor

Section

• Section Director 6 years Commissions

• Nominating Commission 3 years

Task Force• NAGM Task Force 1 year• Expo Task Force 1 year

Accomplishments/Awards:• Area Manny Hirschel Award Winner• Section of the Year Award • Runner up Section of The Year• Received a Volunteer Award from my current

home region

Other Volunteer Work:• Girl Scout Leader 10 years• PTO 11 years• Fundraising Chair 8 years for PTO• Dance Studio Costume and Trip event

organizer 9 years• Softball Coach 2 years

Professional/Work Experience:• Executive Administrator (Current)• Owned Restaurant (Previous)• Owned Construction Company (Previous)• Owned Automotive Business (Previous)

2018 NAGM INFORMATION BOOKLET 2018 NAGM INFORMATION BOOKLET

2018 CANDIDATES FOR NATIONAL PRESIDENT

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2018 NAGM INFORMATION BOOKLET 2018 NAGM INFORMATION BOOKLET

MATT WINEGARCANDIDATE FOR NATIONAL PRESIDENT

ABOUT MATTAYSO Experience:

• Region 304: Regional Commissioner (2006-2009), ARC, CVPA, Safety Director, RDRI, Management Administrator (current position)

• Area 10W: Management Administrator, 2010-16• National: National Board of Directors, 2016- present,

Member of the National Board Finance Committee and National Board Governance Committee; Development Commission, 2011-15, Chair, 2012-15; Nominating Commission, 2015; Chair, National U-4 Task Force, 2015-16; “AYSO Field Guy”

• Certifications: ◦ Advanced Referee ◦ Advanced Management Instructor ◦ Referee Instructor

Professional Experience:• Principal of Sitespacific, Inc., a land use planning

and management services firm based in ventura, ca. (www.sitespacificplanning.com ), Current

• Senior Project Manager; Stantec, Current• Almost 40 years of municipal planning and

infrastructure management experience, including 20 years as Director of a 60 staff member department (Planning, Building, Traffic and Transportation, Project Management) with an operating budget of $6.5m, and a capital budget of up to $100m/yr

• Experienced and trained in mediation, Interest-based Negotiation (IBN), and Organizational Development

• Certified Management Trainer• Certified Land Use Planner (AICP)

Non-Profit Experience:• Gull Wings Childrens Museum (Oxnard CA), Member,

Board of Directors, 1994-99; Vice President, 1996; President, 1997-99

• Oxnard Downtown Management District, Member, Board of Directors, 2008-2013

• American Planning Association, Central Coast Section, Member, Board of Directors, 1980-85

AYSO Accomplishments:• AYSO Platinum Region every year during my tenure

as Regional Commissioner (first time, and continuing to present)

• Reinstituted annual Region fund-raising Tournament, and continue to serve on the Tournament Committee

• Chair of the National Development Commission and U-4 task force that launched the AYSO Playground Program for three-year-olds