AYSO EXTRA™ Challenging, Developing, Retaining

and Attracting Players

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Purpose of the Workshop

Review the AYSO EXTRA program

Where and why we started

Where we are now

Where we go next

Questions And Answers

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• The AYSO Strategic Plan addresses the need for change.

“AYSO must be open to change in order to respond effectively to the shifting needs of its current and future members and customer base."

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AYSO EXTRA ProgramWhere and Why we started it?

Top Reasons why Regions and Areas wanted EP‐Type Programs:

To provide competition beyond tournaments To reduce poaching from club To retain players at all divisions To retain volunteers To retain their skilled, dedicated player base To provide more soccer opportunities

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AYSO EXTRA ProgramWhy we started it?

AYSO EXTRA Program Purpose

To meet the expressed needs of our membership by developing programs and players now and in the future

To meet our external marketplace needs by providing more and diverse programs

To renew and expand our program brand, once again putting AYSO in the forefront of defining youth soccer at all playing levels

Creating a higher level of competition in a controlled environment where AYSO can ensure Player Development is the priority over winning

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AYSO EXTRA Program Is:

An Internal program coordinated by Areas The opportunity for S/A/Rs to offer a higher level of

competitive play to those players with the interest and desire

A SAFE environment for players to enhance their soccer experience and individual player growth and development

A way to strengthen AYSO through internal programs that retain and recruit both players and volunteers through more competitive play

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AYSO EXTRA Program Definitions

EXTRA Concurrent

• Players participate on two teams – one is a standard primary program team

and the other is an EXTRA team.

• EXTRA Concurrent Programs run concurrently with the standard primary program but each game may be played on a different day of the week.

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EXTRA Side-By-Side• Players participate on one team.

• Games are played side-by-side with the standard primary program games.

• Should be on the same day if field space allows. Teams and players may be eligible for some tournaments, but currently not for All-Stars or National Games.

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AYSO EXTRA Program Definitions

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EXTRA Pilot Program Application Submitted by Executive Member –

AD if Area program

SD if Section program

Send in ALL required and fully completed documents together for quicker review process Application

Program Guidelines

NSTC prepares eAYSO report for participating Regions

Documents and reports are then reviewed

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Player Selection Process ALL players MUST be registered in eAYSO* prior to

participating in the selection process

* Or have completed the non-registered player form

Well publicized, open tryouts with fair, impartial evaluation of player skills, attitude, sportsmanship

Neutral evaluators select players and form teams, coach may attend and give input if needed

Players notified quickly of results – players not selected are notified first

Evaluation results available to players that request it; strongly recommend for players not selected to reinforce their self-esteem and encourage reapplication 10

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Neutral EvaluatorsWhy:We need the evaluations to be meaningful

and credible for players and coaches Evaluation process must be applied consistently

across the entire programMinimize differences that will come up, as

much as possibleAvoid any appearance of favoritism or that any

player selection has been pre-determined

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Neutral EvaluatorsWho: R/A/S Coach Administrator, Coach Instructor,

Advanced or higher Certified coaches, where possible, NOT from your Region).

What: Coordinate tryout process, work with Region to confirm players are registered*, and with input if needed from team coach, if known, select team players.

* Or have completed the non-registered player form

Also: Provide feedback to players not selected about their areas of improvement, offer drills or other skill building activities.

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Non-AYSO Registered Participant Form (In Lieu of Player Registration Form – plus $5 National Fee)

All original & signed forms and $5 per player fees are to be given to the Region/Area Registrar to be sent to the N.O. Registration Department upon completion of the tryout session. Good for one Membership Year.

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Financial Requirements

All EXTRA Program funds MUST flow through the Region checking account.

Ensure appropriate use of Region funds for standard primary program AND funds for EXTRA program.

Work with Regional Treasurer and fully utilize the new NAP Codes for the EXTRA program.

Accurately prepare and submit to Region, Area and N.O. all financial reports requested.

Financial accuracy and accountability is required.

NAP Account Coding

The AYSO NAP Accounting Codes* will remain the same, although to track the new programs, there will be some new cost centers:

Example:

Team Registration fees 4021

Team Registration fees EXTRA Concurrent 10-4021

Team Registration fees EXTRA Side-by-Side 25-4021

*Effective date September 1, 2009/New COA – Dated February, 2010 15

Initial Programs

2009, First Pilot Program begins, Section 6, Area A

5 Regions participating

U10 Division Only

8 Teams with about 80 players

TODAY

Areas A and D, 12 Regions,

50 teams participating

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First Section-wide Pilot program, Section 11, 2010

3 Areas participating with 25 Regions U10-U14 Divisions 146 teams

TODAY 5 Areas participating 199 teams

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Initial Programs

MY 2012 Participation

Sections

14 9 65%

Areas 99 30 31%

Regions 867 234 27%

Where we are now

Monitoring/Measurement Results

• EXTRA provided additional value – 94%

• Application process was clear – 70%

• Retained players – 75%

• Recruited new players – 67%

• Return of upper age division players – 47%

• Retained volunteers – 75% % ’s reflect responses of Strongly Agree or Agree from 2011 survey

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Feedback

“It (EXTRA) allowed her [daughter] to have more opportunities to be exposed to soccer games and be on a team with girls who’d like to develop further in the game”

Parent

“We had a number of them (players) come back and tryout for EXTRA, many of those children initially started out in AYSO”

EXTRA Program Coordinator

• Marketing materials developed for EXTRA utilizing AYSO Alumni campaign

MILLIONS OF PLAYERS GOT THEIR START IN AYSO, INCLUDING JULIE FOUDY.

TRY-OUT NOW FOR AYSO EXTRA™GREAT SOCCER STARTS HERE

Marketing Tools

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EXTRA participation at National Games began at the 2012 Games

EXTRA at the National Games

• Up to 240 EXTRA teams are expected for the 2014 National Games

• The EXTRA flights will have separate lottery draws, pools and awards

• EXTRA teams playing in the separate flight must be from a currently approved EXTRA program and selected according to their programs approved guidelines.

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MY 2013 Projections

Sections

14 11 80%

Areas 99 50 49%

Regions 867 329 39%

Where do we go next?

AYSO FLEX™

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Overall umbrella term under which AYSO houses ALL current and future player programs:– U5– VIP– U16/U19– EXTRA

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Where do we go next?Program Oversight

• Section Directors will be responsible for oversight and management of all EXTRA programs within his/her Section

• All new or renewing pilot programs will complete and submit Program Applications to their SD

• The SD will review and recommend approval to the NBOD

• Applications referred back must contain the reasons why and offer assistance to address issues

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Where do we go next?Program Measurement

• The EPTF will review current application documents and recommend improvements

• Ensure guidelines, application and reporting processes are consistent with needs of the organization

• Update membership training workshops/webinars• Develop reports/metrics to measure compliance

and success, report to NBOD on strengths and weaknesses

• Assemble a strategic business case report to the NBOD on the viability of EXTRA as an AYSO standard primary program

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Where do we go next?Membership Consideration

Once approved by the NBOD, the business case for the change to EXTRA’s program status will be presented to the membership for consideration.

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Application Forms

AYSO EXTRA Program Application Instructions & Review Process

AYSO EXTRA Program Application Worksheet

AYSO EXTRA Program Application EXTRA Program Sample Guidelines For

Local Program Users

Submit your completed AYSO EXTRA Application Form, Region Confirmation(s) and Pilot Program Guidelines to your Section Director 30

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Tools and Resources

Sample documents, letters, forms and templates are on www.ayso.org on the EXTRA page under: Programs

2009 Pilot Program Best PracticesProgram and Evaluation Flyer TemplatesOpen Tryout Handbook – Player Evaluations, skills ‘station

s’, evaluation report, logisticsCoach Application and Code of ConductPlayer notification letters – selected & not selectedParent Orientation/Expectation letterReferee Application and Code of ConductExtra Pilot Program NAP Codes

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ResourcesContact Information for EXTRA

Jordan Becker jordanbeck@aol.comChair, Extended Play Task Force

Scott Gimple scottgimple@ayso.org Director of Player Development and National Events

Katie Brady katiebrady@ayso.orgNational Coaching Program Coordinator

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Questions?

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