2018 BUILDER - Amazon S3Builder+Brand+Use+Report.pdf · 2018 Builder Brand Use Study 3 TABLE OF CONTENTS PRODUCT CATEGORIES Summary Detailed Results Bath Fixtures and Accessories

1

RESEARCH

CONDUCTED BY

2018 BUILDERBRAND USE STUDY

2 0 1 8 B u i l d e r B r a n d U s e S t u d y

2

TA B L E O F C O N T E N T S

Page

OBJECTIVES AND METHODS 7-9

PRODUCT SUMMARIES 14-112

DETAILED RESULTS 113

PRIMARY BUSINESS 114

NUMBER OF RESIDENTIAL UNITS BUILT 115

AVERAGE SALE PRICE 116

WILLINGNESS TO TRY NEW BRANDS 117

REASONS FOR WILLINGNESS TO TRY NEW BRANDS 118

TIMEFRAME FOR RESEARCHING NEW BRANDS 119

FINAL BRAND DECISION MAKER 120

GEOGRAPHIC DISTRIBUTION 121

PRODUCT CATEGORIES 122


3


PRODUCT CATEGORIES Summary Detailed Results

Bath Fixtures and Accessories 11 123

Bathroom Ventilation/Fans 13 131

Cabinets: Semi-Custom, Custom and Stock 15 136

Carpet 17 144

Caulks/Sealants 19 149

Central Vacuums 21 154

Ceramic Tile 23 159

Closet/Organization Systems 25 164

Decking: Composite/PVC 27 169

Decorative Mouldings & Columns: Exterior 29 177

Decorative Mouldings/Trim/Columns: Interior 31 185

Doors: Garage 33 193

Doors: Entry 35 198


4



Doors: Interior Passage 37 206

Doors: Patio/Wide Window Openings 39 211

Electrical Systems/Load Centers 41 220

Exterior Foundation Waterproofing (Construction Phase) 43 225

Engineered I-Joists 45 230

Exterior Wall Sheathing 47 235

Faucets 49 240

Fireplaces 51 248

Flooring: Laminate, Vinyl, Wood 53 253

Garage Door Openers 55 261

Generators 57 266

Housewrap 59 271

HVAC 61 276

Insulation 63 281


5



Kitchen Appliances 65 286

Laundry Appliances 67 294

Lighting 69 299

Lighting Controls/Switches 71 304

Locksets/Hardware 73 309

Manufactured Stone 75 314

Oriented Strand Board 77 319

Paints/Stains/Varnishes 79 324

Roofing: Asphalt/Fiberglass Shingles 81 329

Roofing: Clay/Concrete/Synthetic Tiles 83 334

Roofing: Metal 85 339

Shower Doors/Surrounds 87 344


6



Siding: Brick & Brick Veneer 89 349

Siding: EIFS/Stucco 91 354

Siding: Engineered Wood 93 359

Siding: Fiber Cement 95 364

Siding: Vinyl 97 369

Surfacing: Laminate, Quartz, Solid Surfaces 99 377

Underlayment 101 385

Wallboard 103 393

Water Heaters 105 398

Windows: Fiberglass 107 403

Windows: Vinyl 109 408

Windows: Wood & Clad-Wood 111 415


7

OBJECTIVES AND METHODS


8

O B J E C T I V E S A N D M E T H O D S

The findings cited in this report are based on a survey sponsored by

Hanley Wood on behalf of their publication, BUILDER. The survey was

conducted by The Farnsworth Group.

PROJECT OBJECTIVES

The purpose of this research is to profile the brands used by builders.

Specific areas of inquiry included:

The number and average sale price of residential units built in 2017.

Familiarity, use and opinions about brands in 51 product categories

Importance of factors influencing brand selection within each product

category

PROJECT METHODOLOGY

956 surveys were completed online with recipients of BUILDER who were

classified as “Builders, Builders-developers or general contractors.”


9

P R O J E C T R E S U LT S

The following pages present a graphic summary of brand-related results

by product category.

Only the top three brands have been included in the charts for each

question, based on the percentage indicating each brand (or the average

rating provided for each). Full results for all brands and questions are

listed in the Detailed Results section of this report.

BASES FOR RESULTS

The bases for the percentages vary depending on the number of

products they have influence in selecting or purchasing for their

firm’s projects

Results of the quality ratings are based on those giving a rating for

each brand

Brands not mentioned (receiving 0% mentions) are not included in

the detailed results


10

PRODUCT SUMMARIES


Brand Familiarity Brands Specified/Used in the Past 2 Years

Brands Specified/Used Most Quality Rating

11

TOP 3 – BATH FIXTURES AND ACCESSORIES

90.2%

92.8%

93.5%

American Standard

Kohler

Delta

59.5%

70.6%

80.4%

Moen/CreativeSpecialities International

Delta

Kohler

16.3%

22.2%

28.8%

Moen/Creative SpecialitiesInternational

Delta

Kohler

5.86

6.10

6.28

1 2 3 4 5 6 7

Hansgrohe

Toto

Kohler


Importance of Factors Influencing Brand Selection

12

BATH FIXTURES AND ACCESSORIES

4.43

5.04

5.19

5.80

5.87

5.91

6.03

6.65

1 2 3 4 5 6 7

Green/sustainable features

Strong relationship with the manufacturer/dealer

Ease of installation

Strength of manufacturer's brand/reputation

Warranty

Product price

Availability of product through your dealer

Product performance




13

TOP 3 – BATHROOM VENTILATION/FANS

63.4%

91.0%

92.4%

Panasonic Eco Solutions

NuTone

Broan

36.2%

67.4%

78.0%


NuTone

Broan

5.6%

36.5%

39.7%


NuTone

Broan

5.46

5.51

5.76

1 2 3 4 5 6 7

NuTone

Broan




14

BATHROOM VENTILATION/FANS

4.26

4.48

5.22

5.30

5.46

5.47

5.75

6.33

1 2 3 4 5 6 7




Product price


Warranty


Product performance




15

TOP 3 – CABINETS: SEMI-CUSTOM, CUSTOM AND STOCK

61.5%

66.2%

72.3%

Merillat

Aristokraft

KraftMaid

15.4%

18.5%

25.4%

MasterCraft

Merillat

KraftMaid

6.2%

7.7%

11.5%

MasterCraft

Merillat

KraftMaid

5.41

5.42

5.75

1 2 3 4 5 6 7

Bertch

Omega Cabinetry

Echelon Cabinetry



16

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCK

4.98

5.32

5.34

5.70

5.93

5.95

6.25

1 2 3 4 5 6 7




Warranty

Product price


Product performance




17

TOP 3 – CARPET

38.0%

84.7%

88.3%

DaltonParadiseCarpet

Shaw

Mohawk

8.8%

66.4%

72.3%

Dalton Paradise Carpet

Mohawk

Shaw

2.2%

35.0%

48.2%

Beaulieu

Mohawk

Shaw

4.51

5.71

5.82

1 2 3 4 5 6 7

Dalton Paradise Carpet

Mohawk

Shaw



18

4.34

4.76

5.29

5.73

6.01

6.13

6.16

6.28

1 2 3 4 5 6 7





Warranty


Product price

Product performance

CARPET




19

TOP 3 – CAULKS/SEALANTS

83.5%

84.3%

85.0%

Loctite

GE Silicones, Sealants,Adhesives

Gorilla Glue

65.4%

65.4%

66.1%


Gorilla Glue

GREAT STUFF

15.0%

15.7%

16.5%

OSI Sealants

DAP (Phenoseal


5.73

5.73

5.82

1 2 3 4 5 6 7

Gorilla Glue

Dow Corning

GREAT STUFF



20

CAULKS/SEALANTS

3.94

4.25

4.74

5.15

5.16

5.93

6.05

6.76

1 2 3 4 5 6 7




Product price

Warranty



Product performance




21

TOP 3 – CENTRAL VACUUMS

80.1%

80.1%

82.4%

Eureka

Hoover

NuTone

11.8%

37.5%

44.1%

Hoover

Beam Central VacuumSystems by Electrolux

NuTone

7.4%

29.4%

30.9%

H-P Products VACUFLO

Beam Central Vacuum Systemsby Electrolux

NuTone

5.12

5.51

5.55

1 2 3 4 5 6 7

Hoover

Beam Central VacuumSystems by Electrolux

NuTone



22

CENTRAL VACUUMS

4.39

5.03

5.58

5.58

5.68

5.84

5.95

6.32

1 2 3 4 5 6 7





Product price


Warranty

Product performance




23

56.7%

62.7%

80.6%

American Marazzi

American Olsen

Dal-Tile

29.1%

38.1%

70.1%

Florida Tile

American Olsen

Dal-Tile

7.5%

10.4%

44.0%

Shaw

American Olsen

Dal-Tile

5.73

5.74

5.81

1 2 3 4 5 6 7

Ann Sack Tile

Porcelanosa

Dal-Tile

TOP 3 – CERAMIC TILE



24

CERAMIC TILE

4.82

5.22

5.37

5.52

5.75

6.11

6.14

1 2 3 4 5 6 7




Warranty

Product price


Product performance




25

80.0%

80.8%

83.2%

Rubbermaid

California Closets

Closet Maid

24.0%

34.4%

53.6%

California Closets

Rubbermaid

Closet Maid

12.0%

19.2%

35.2%

California Closets

Rubbermaid

Closet Maid

5.38

5.42

5.45

1 2 3 4 5 6 7

ProClosets.com

California Closets

Gladiator Garage Works(Whirlpool)

TOP 3 – CLOSET/ORGANIZATION SYSTEMS



26

CLOSET/ORGANIZATION SYSTEMS

4.12

4.61

5.17

5.35

5.72

5.82

5.89

6.05

1 2 3 4 5 6 7




Warranty


Product price


Product performance




27

TOP 3 – DECKING: COMPOSITE/PVC

73.2%

81.3%

82.9%

CertainTeed

Trex

AZEK Decks

35.0%

50.4%

65.9%

CertainTeed

AZEK Decks

Trex

13.8%

17.9%

34.1%

TimberTech

AZEK Decks

Trex

5.43

5.62

5.80

1 2 3 4 5 6 7

TimberTech

AZEK Decks

Trex



28

DECKING: COMPOSITE/PVC

4.39

4.74

5.25

5.67

5.93

5.97

5.98

6.52

1 2 3 4 5 6 7




Product price


Warranty


Product performance




29

TOP 3 – DECORATIVE MOULDINGS & COLUMNS: EXTERIOR

71.3%

79.1%

83.7%

AZEK Trimboards

CertainTeed

HardieTrim (James Hardie)

44.2%

51.9%

58.1%

CertainTeed

AZEK Trimboards

HardieTrim (JamesHardie)

8.5%

8.5%

17.1%

22.5%

CertainTeed

LP SmartSide

AZEK Trimboards

HardieTrim (James Hardie)

5.65

5.70

5.72

1 2 3 4 5 6 7

Fypon

HardieTrim (JamesHardie)

AZEK Trimboards



30

DECORATIVE MOULDINGS & COLUMNS: EXTERIOR

4.94

5.46

5.93

5.93

6.11

6.27

6.47

1 2 3 4 5 6 7




Product price

Warranty


Product performance




31

TOP 3 – DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR

37.9%

39.7%

53.4%

Permacast (HB&G)

Flex Trim

Fypon

20.7%

21.6%

37.9%

Flex Trim

Permacast (HB&G)

Fypon

6.9%

6.9%

8.6%

11.2%

East Coast Moulding(ECMD)

Kleer Trimboards

Fypon

Permacast (HB&G)

5.51

5.73

5.77

1 2 3 4 5 6 7

Crown Columnsand Millwork

Permacast (HB&G)

Fypon



32

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR

4.78

4.97

5.41

5.69

5.72

5.94

6.19

1 2 3 4 5 6 7



Warranty


Product price


Product performance




33

TOP 3 – DOORS: GARAGE

65.6%

66.4%

71.0%

Wayne-Dalton

Clopay

Overhead Door

33.6%

35.1%

38.2%

Wayne-Dalton

Clopay

Overhead Door

17.6%

23.7%

23.7%

Wayne-Dalton

Clopay

Overhead Door

5.70

5.73

5.75

1 2 3 4 5 6 7

Overhead Door

Clopay

Wayne-Dalton



34

DOORS: GARAGE

5.13

5.17

5.29

5.80

5.88

5.95

6.27

1 2 3 4 5 6 7




Product price

Warranty


Product performance




35

TOP 3 – DOORS: ENTRY

46.5%

50.9%

64.9%

Masonite

JELD-WEN

Therma-Tru

14.9%

15.8%

33.3%

JELD-WEN

Masonite

Therma-Tru

5.51

5.70

5.78

1 2 3 4 5 6 7

Simpson

Therma-Tru

Pella

85.1%

85.1%

87.7%

Pella

Therma-Tru

JELD-WEN



36

DOORS: ENTRY

5.04

5.44

5.52

5.78

5.90

5.92

6.56

1 2 3 4 5 6 7




Product price

Warranty


Product performance




37

TOP 3 – DOORS: INTERIOR PASSAGE

25.2%

42.7%

53.4%

Simpson

JELD-WEN

Masonite

10.7%

21.4%

37.9%

Simpson

JELD-WEN

Masonite

5.43

5.50

5.53

1 2 3 4 5 6 7

Upstate Door

TruStile

JELD-WEN

49.5%

77.7%

81.6%

Simpson

Masonite

JELD-WEN



38

DOORS: INTERIOR PASSAGE

5.00

5.17

5.68

5.79

5.86

5.88

6.23

6.56

1 2 3 4 5 6 7




Warranty


Product price

Product performance

Product performance




39

TOP 3 – DOORS: PATIO/WIDE WINDOW OPENINGS

39.0%

42.4%

56.8%

JELD-WEN

Therma-Tru

Andersen

7.6%

7.6%

11.0%

22.9%

Pella

Therma-Tru

JELD-WEN

Andersen

5.52

5.64

5.79

1 2 3 4 5 6 7

Therma-Tru

Marvin

Andersen

88.1%

89.0%

93.2%

Pella

JELD-WEN

Andersen



40

TOP 3 – DOORS: PATIO/WIDE WINDOW OPENINGS

4.56

5.21

5.55

5.76

5.88

6.14

6.15

6.55

1 2 3 4 5 6 7





Product price


Warranty

Product performance




41

TOP 3 – ELECTRICAL SYSTEMS/LOAD CENTERS

38.8%

54.5%

71.9%

Siemens

GE Appliances

Square D by SchneiderElectric

9.9%

23.1%

48.8%

Siemens

GE Appliances


5.56

5.83

6.22

1 2 3 4 5 6 7

GE Appliances

Siemens


76.0%

82.6%

86.0%

Siemens

GE Appliances




42

ELECTRICAL SYSTEMS/LOAD CENTERS

4.37

5.08

5.69

5.81

5.86

6.03

6.14

6.42

1 2 3 4 5 6 7





Product price

Warranty


Product performance




43

TOP 3 – EXTERIOR FOUNDATION WATERPROOFING(CONSTRUCTION PHASE)

14.8%

22.6%

26.1%

Watchdog

Delta (Cosella-Durken)

Tuff-N-Dri

9.6%

16.5%

17.4%

Watchdog

Tuff-N-Dri


5.62

5.77

5.97

1 2 3 4 5 6 7

Polywall

Rub-R-Wall


26.1%

31.3%

46.1%

Watchdog


Tuff-N-Dri



44

EXTERIOR FOUNDATION WATERPROOFING(CONSTRUCTION PHASE)

4.63

4.81

5.34

5.64

5.81

5.83

6.00

6.50

1 2 3 4 5 6 7




Product price



Warranty

Product performance




45

TOP 3 – ENGINEERED I -JOISTS

47.9%

52.1%

53.0%

LP

Trus Joint(Weyerhaeuser)

Boise Cascade

20.5%

23.1%

31.6%

LP

Boise Cascade


5.73

5.94

5.96

1 2 3 4 5 6 7

LP

Boise Cascade

Trus Joist(Weyerhaeuser)

77.8%

85.5%

86.3%

LP


Boise Cascade



46

ENGINEERED I -JOISTS

4.61

5.11

5.36

5.93

6.01

6.14

6.34

6.59

1 2 3 4 5 6 7




Product price

Warranty



Product performance




47

TOP 3 – EXTERIOR WALL SHEATHING

34.5%

37.9%

39.7%

Georgia-Pacific(DensGlass Gold)

LP

Weyerhaeuser

11.2%

12.9%

13.8%

Georgia-Pacific(DensGlass Gold)

LP

ZIP System WallSheathing (Huber

Engineered Woods)

5.75

5.78

5.95

1 2 3 4 5 6 7

Weyerhaeuser

US Gypsum


Engineered Woods)

71.6%

71.6%

71.6%


Engineered Woods)

Owens Corning

Dow Styrofoam



48

EXTERIOR WALL SHEATHING

4.45

4.88

5.27

5.93

5.95

6.02

6.14

6.52

1 2 3 4 5 6 7




Product price

Warranty



Product performance




49

TOP 3 – FAUCETS

63.7%

63.7%

67.3%

Delta

Moen

Kohler

24.8%

27.4%

31.0%

Moen

Kohler

Delta

5.88

5.89

6.25

1 2 3 4 5 6 7

Hansgrohe

Grohe

Kohler

91.2%

91.2%

93.8%

AmericanStandard

Kohler

Moen



50

FAUCETS

4.25

5.08

5.50

5.61

5.98

6.04

6.12

6.47

1 2 3 4 5 6 7





Warranty

Product price


Product performance




51

TOP 3 – FIREPLACES

27.1%

39.3%

42.1%

Majestic

Heat & Glo

Heatilator

12.1%

19.6%

28.0%

Majestic

Heat & Glo

Heatilator

5.87

6.00

6.02

1 2 3 4 5 6 7

Napoleon

Astria

Vermont Castings

69.2%

77.6%

79.4%

Majestic

Heatilator

Heat & Glo



52

FIREPLACES

4.20

5.40

5.50

5.70

6.11

6.14

6.27

6.53

1 2 3 4 5 6 7





Product price

Warranty


Product performance




53

TOP 3 – FLOORING: LAMINATE, VINYL, WOOD

35.1%

39.6%

40.5%

Armstrong

Shaw

Mohawk

14.4%

18.0%

18.0%

Bruce

Shaw

Mohawk

5.56

5.56

5.63

5.65

1 2 3 4 5 6 7

Mirage (Boa Franc)

Anderson

Armstrong

Shaw

73.0%

77.5%

77.5%

Shaw

Mohawk

Armstrong



54

FLOORING: LAMINATE, VINYL, WOOD

4.30

4.98

5.48

5.75

5.84

5.88

5.95

6.44

1 2 3 4 5 6 7





Warranty

Product price


Product performance




55

TOP 3 – GARAGE DOOR OPENERS

34.2%

36.0%

70.2%

Genie

Chamberlain

LiftMaster

9.6%

14.9%

50.0%

Overhead Door

Chamberlain

LiftMaster

5.67

5.72

6.08

1 2 3 4 5 6 7

Access Master

Overhead Door

LiftMaster

74.6%

84.2%

88.6%

Craftsmen

Genie

LiftMaster



56

GARAGE DOOR OPENERS

4.21

5.17

5.54

5.59

6.01

6.05

6.08

6.49

1 2 3 4 5 6 7





Product price

Warranty


Product performance




57

TOP 3 – GENERATORS

31.3%

32.2%

55.7%

American Honda

Kohler

Generac

13.0%

13.0%

40.0%

American Honda

DeWalt

Generac

5.79

5.87

6.20

1 2 3 4 5 6 7

Generac

Kohler

American Honda

82.6%

84.3%

87.8%

Kohler

Briggs & Stratton

Generac



58

GENERATORS

5.22

5.69

5.69

5.79

5.95

6.20

6.42

1 2 3 4 5 6 7




Product price


Warranty

Product performance




59

TOP 3 – HOUSEWRAP

23.5%

32.2%

78.3%

James Hardie

Typar (Fiberweb)

Tyvek (DuPont)

6.1%

13.0%

57.4%

James Hardie

Typar (Fiberweb)

Tyvek (DuPont)

5.43

5.62

6.00

1 2 3 4 5 6 7

DELTA-DRY(Cosella Dorken)

James Hardie

Tyvek (DuPont)

58.3%

60.0%

94.8%

James Hardie

Typar (Fiberweb)

Tyvek (DuPont)



60

HOUSEWRAP

4.54

4.72

5.33

5.55

5.60

5.73

5.90

6.40

1 2 3 4 5 6 7




Warranty

Product price



Product performance




61

TOP 3 – HVAC

30.0%

31.8%

43.6%

Lennox

Trane

Carrier

8.2%

17.3%

24.5%

Rheem

Lennox

Carrier

5.68

5.73

5.75

1 2 3 4 5 6 7

Uponor

Lennox

Trane

80.9%

84.5%

85.5%

Trane

Lennox

Carrier



62

HVAC

4.88

5.24

5.27

5.67

5.89

6.03

6.19

6.46

1 2 3 4 5 6 7





Product price


Warranty

Product performance




63

TOP 3 – INSULATION

45.4%

46.3%

63.0%

Johns Manville

CertainTeed

Owens Corning

11.1%

16.7%

25.9%

Johns Manville

CertainTeed

Owens Corning

5.81

5.87

5.92

1 2 3 4 5 6 7

Dow

Roxul

Owens Corning

75.9%

76.9%

87.0%

CertainTeed

Johns Manville

Owens Corning



64

INSULATION

4.81

4.87

5.19

5.55

5.58

5.81

5.88

6.38

1 2 3 4 5 6 7




Warranty


Product price


Product performance




65

TOP 3 – KITCHEN APPLIANCES

43.4%

43.4%

54.7%

Whirlpool

Bosch

GE Appliances

7.5%

18.9%

34.9%

Bosch

Whirlpool

GE Appliances

5.79

5.82

5.88

1 2 3 4 5 6 7

Sub-Zero

Viking

Wolf Appliance

91.5%

92.5%

96.2%

Frigidaire

Whirlpool

GE Appliances



66

KITCHEN APPLIANCES

4.31

4.51

5.07

5.59

5.78

6.03

6.04

6.40

1 2 3 4 5 6 7






Warranty

Product price

Product performance




67

TOP 3 – LAUNDRY APPLIANCES

91.7%

92.7%

95.4%

GE Appliances

LG

Whirlpool

36.7%

46.8%

51.4%

Bosch

Whirlpool

GE Appliances

9.2%

23.9%

24.8%

Frigidaire

Whirlpool

GE Appliances

5.71

5.84

5.89

1 2 3 4 5 6 7

Miele

Thermador

Bosch



68

LAUNDRY APPLIANCES

4.92

5.47

5.67

5.79

6.03

6.15

6.23

6.51

1 2 3 4 5 6 7






Product price

Warranty

Product performance




69

TOP 3 – LIGHTING

42.2%

43.1%

45.0%

Kichler

Progress

Halo

16.5%

21.1%

21.1%

Kichler

Progress

Halo

5.41

5.43

5.68

1 2 3 4 5 6 7

Lightolier

Halo

Kichler

60.6%

65.1%

77.1%

Progress

Kichler

Halo



70

LIGHTING

4.28

4.94

5.28

5.47

5.53

5.94

5.94

6.35

1 2 3 4 5 6 7





Warranty


Product price

Product performance




71

TOP 3 – LIGHTING CONTROLS/SWITCHES

32.1%

56.0%

64.2%

General Electric

Lutron

Leviton

10.1%

30.3%

32.1%

Pass & Seymour

Lutron

Leviton

5.74

5.92

6.08

1 2 3 4 5 6 7

Johnson Controls

Leviton

Lutron

74.3%

78.9%

90.8%

General Electric

Lutron

Leviton



72

LIGHTING CONTROLS/SWITCHES

4.31

4.66

5.19

5.67

5.68

5.75

5.87

6.34

1 2 3 4 5 6 7





Warranty

Product price


Product performance




73

TOP 3 – LOCKSETS/HARDWARE

29.6%

55.6%

77.8%

Baldwin

Kwikset

Schlage (Ingersall RandResidential Solutions)

8.3%

22.2%

47.2%

Emtek

Kwikset


5.76

5.80

5.96

1 2 3 4 5 6 7

Emtek


Baldwin

72.2%

89.8%

94.4%

Stanley

Kwikset




74

LOCKSETS/HARDWARE

4.87

5.21

5.76

5.77

5.88

6.01

6.48

1 2 3 4 5 6 7



Warranty

Product price



Product performance




75

TOP 3 – MANUFACTURED STONE

24.3%

24.3%

39.3%

Coronado Stone

Cultured Stone

Eldorado Stone

10.3%

16.8%

22.4%

Coronado Stone

Cultured Stone

Eldorado Stone

5.51

5.51

5.83

1 2 3 4 5 6 7

Belgard (oldcastle)

Cultured Stone

Eldorado Stone

51.4%

54.2%

63.6%

Cultured Stone

Coronado Stone

Eldorado Stone



76

MANUFACTURED STONE

5.15

5.28

5.61

5.66

5.88

5.88

6.16

1 2 3 4 5 6 7




Warranty

Product price


Product performance




77

TOP 3 – ORIENTED STRAND BOARD

44.9%

46.7%

48.6%

Weyerhaeuser OSBPanels

Georgia-Pacific

Advantech (HuberEngineered Woods)

18.7%

23.4%

29.0%

LP OSB

Georgia-Pacific


5.92

5.93

6.38

1 2 3 4 5 6 7

Georgia-Pacific



68.2%

72.9%

86.0%



Georgia-Pacific



78

ORIENTED STRAND BOARD

4.59

4.93

5.37

5.64

5.78

6.03

6.27

6.53

1 2 3 4 5 6 7





Warranty

Product price


Product performance




79

TOP 3 – PAINTS/STAINS/VARNISHES

31.8%

50.5%

78.5%

Behr PaintCorporation

Benjamin Moore

Sherwin-Williams

12.1%

22.4%

49.5%


Benjamin Moore

Sherwin-Williams

5.81

5.94

6.02

1 2 3 4 5 6 7

Sikkens

Benjamin Moore

Sherwin-Williams

86.0%

90.7%

92.5%


Benjamin Moore

Sherwin-Williams



80

PAINTS/STAINS/VARNISHES

4.99

5.05

5.56

5.90

5.96

6.06

6.18

6.54

1 2 3 4 5 6 7




Warranty


Product price


Product performance




81

TOP 3 – ROOFING: ASPHALT/FIBERGLASS SHINGLES

42.9%

52.7%

54.5%

Owens Corning

GAF (includingTimberline)

CertainTeed

19.6%

26.8%

29.5%

Owens Corning


CertainTeed

5.60

5.68

5.70

1 2 3 4 5 6 7

Owens Corning

CertainTeed


84.8%

91.1%

92.9%

Owens Corning

CertainTeed




82

ROOFING: ASPHALT/FIBERGLASS SHINGLES

4.61

4.67

5.17

5.76

5.95

6.11

6.23

6.51

1 2 3 4 5 6 7





Product price


Warranty

Product performance




83

TOP 3 – ROOFING: CLAY/CONCRETE/SYNTHETIC TILES

16.1%

22.3%

51.8%

Boral Roofing LLC

GAF TruSlate

CertainTeed

8.0%

11.6%

38.4%

Boral Roofing LLC

GAF TruSlate

CertainTeed

5.85

5.93

5.95

1 2 3 4 5 6 7

CertainTeed

Ludowici

DaVinci

41.1%

61.6%

75.0%

Boral Roofing LLC

GAF TruSlate

CertainTeed



84

ROOFING: CLAY/CONCRETE/SYNTHETIC TILES

4.42

5.04

5.31

5.75

5.80

5.92

6.03

6.29

1 2 3 4 5 6 7





Product price


Warranty

Product performance




85

TOP 3 – ROOFING: METAL

16.7%

16.7%

29.6%

American BuildingComponents (ABC)

Metal SalesManufacturing

CertainTeed

10.2%

11.1%

24.1%


Metal SalesManufacturing

CertainTeed

5.76

5.82

5.92

1 2 3 4 5 6 7


Revere Cooper

Bethlehem

26.9%

34.3%

50.9%

Alcan LLC


CertainTeed



86

ROOFING: METAL

4.75

5.31

5.36

5.44

5.85

6.06

6.18

6.40

1 2 3 4 5 6 7





Product price

Warranty


Product performance




87

TOP 3 – SHOWER DOORS/SURROUNDS

27.2%

32.0%

45.6%

Sterling

American Standard

Kohler

12.6%

16.5%

30.1%

Sterling

American Standard

Kohler

5.37

5.68

6.00

1 2 3 4 5 6 7

American Standard

Jacuzzi

Kohler

59.2%

78.6%

78.6%

Jacuzzi

Kohler

American Standard



88

SHOWER DOORS/SURROUNDS

4.36

4.91

4.92

5.40

5.84

5.91

5.99

6.42

1 2 3 4 5 6 7





Product price


Warranty

Product performance




89

TOP 3 – SIDING: BRICK & BRICK VENEER

18.7%

26.2%

37.4%

General Shale

Boral

Eldorado Stone

10.3%

17.8%

18.7%

Acme Brick

Boral

Eldorado Stone

5.87

5.91

6.00

1 2 3 4 5 6 7

Boral

Acme Brick

Glen-Gerry

40.2%

56.1%

67.3%

General Shale

Boral

Eldorado Stone



90

SIDING: BRICK & BRICK VENEER

5.35

5.44

5.63

5.91

6.07

6.10

6.35

1 2 3 4 5 6 7



Warranty


Product price


Product performance




91

TOP 3 – SIDING: EIFS/STUCCO

11.5%

11.5%

16.3%

38.5%

Parex/La Habra

Senergy

STO

Dryvit

6.7%

11.5%

26.9%

Omega Products

STO

Dryvit

5.40

5.52

5.64

1 2 3 4 5 6 7

Dryvit

Omega Products

Parex/La Habra

27.9%

30.8%

63.5%

Senergy

STO

Dryvit



92

SIDING: EIFS/STUCCO

4.95

5.16

5.40

5.58

5.64

5.71

6.08

1 2 3 4 5 6 7




Warranty

Product price


Product performance




93

TOP 3 – SIDING: ENGINEERED WOOD

5.7%

5.7%

5.7%

57.5%

ArancoPly

Collins/TruWood

Roseburg/DuraTemp

LP SmartSide

2.8%

2.8%

3.8%

56.6%

Collins/TruWood

Roseburg/DuraTemp

ArancoPly

LP SmartSide

4.79

4.92

5.72

1 2 3 4 5 6 7

Collins/TruWood

Roseburg/DuraTemp

LP SmartSide

12.3%

18.9%

70.8%

Roseburg/DuraTemp

Collins/TruWood

LP SmartSide



94

SIDING: ENGINEERED WOOD

4.25

5.20

5.49

5.74

6.00

6.00

6.24

1 2 3 4 5 6 7




Product price


Warranty

Product performance




95

TOP 3 – SIDING: FIBER CEMENT

20.4%

32.0%

77.7%

Artisan (James Hardie)

CertainTeed

HardiePlank (JamesHardie)

3.9%

11.7%

71.8%

Allura

CertainTeed


5.59

6.02

6.03

1 2 3 4 5 6 7

Nichiha



60.2%

77.7%

90.3%


CertainTeed




96

SIDING: FIBER CEMENT

5.29

5.39

5.66

6.01

6.14

6.26

6.41

1 2 3 4 5 6 7




Product price

Warranty


Product performance




97

TOP 3 – SIDING: VINYL

12.6%

20.4%

53.4%

Alside

Georgia-Pacific VinylSiding and

Accessories

CertainTeed

6.8%

9.7%

41.7%

Alside

Georgia-Pacific VinylSiding and Accessories

CertainTeed

5.67

5.68

5.92

1 2 3 4 5 6 7

Georgia-PacificVinyl Siding and

Accessories

Cellwood VinylSiding by Ply Gem

CertainTeed

39.8%

57.3%

84.5%

Alside

Georgia-Pacific VinylSiding and Accessories

CertainTeed



98

SIDING: VINYL

5.36

5.60

5.91

6.05

6.12

6.14

6.41

1 2 3 4 5 6 7





Product price

Warranty

Product performance




99

TOP 3 – SURFACING: LAMINATE, QUARTZ, SOLID SURFACES

28.8%

28.8%

30.8%

Caesarstone

Wilsonart

Formica

9.6%

9.6%

14.4%

19.2%

Silestone

Wilsonart

Cambria

Caesarstone

5.65

5.81

5.85

1 2 3 4 5 6 7

Silestone

Cambria

Caesarstone

69.2%

72.1%

77.9%

Wilsonart

Corian (DuPont)

Formica



100

SURFACING: LAMINATE, QUARTZ, SOLID SURFACES

4.41

5.34

5.57

5.71

5.97

6.07

6.18

6.49

1 2 3 4 5 6 7





Warranty

Product price


Product performance




101

TOP 3 – UNDERLAYMENT

31.1%

43.7%

47.6%

Georgia-Pacific(DensShield)

DUROCK (USG)

Hardiebacker by JamesHardie

11.7%

13.6%

19.4%


DUROCK (USG)


5.73

5.75

6.00

1 2 3 4 5 6 7



Schluter-Systems(Canads) Inc.

63.1%

75.7%

75.7%



DUROCK (USG)



102

UNDERLAYMENT

4.33

4.81

5.09

5.54

5.80

5.90

6.03

6.48

1 2 3 4 5 6 7




Warranty

Product price



Product performance




103

TOP 3 – WALLBOARD

35.2%

41.0%

78.1%

CertainTeed

Gold Bond (National Gypsum)

SHEETROCK (USG)

12.4%

17.1%

57.1%

CertainTeed


SHEETROCK (USG)

5.66

5.87

5.97

1 2 3 4 5 6 7

Georgia-Pacific (DensArmor/DensArmor Plus)


SHEETROCK (USG)

67.6%

72.4%

93.3%

CertainTeed


SHEETROCK (USG)



104

WALLBOARD

4.73

4.91

5.33

5.56

5.78

6.10

6.25

6.43

1 2 3 4 5 6 7




Warranty


Product price


Product performance




105

TOP 3 – WATER HEATERS

29.8%

31.7%

48.1%

Rinnai

Rheem

A.O. Smith

11.5%

16.3%

25.0%

Rinnai

Bradford White

A.O. Smith

5.86

5.86

6.06

1 2 3 4 5 6 7

Bosch

Rheem

Rinnai

68.3%

76.9%

83.7%

Rinnai

A.O. Smith

Rheem



106

WATER HEATERS

5.08

5.13

5.48

5.50

5.84

5.99

6.25

6.52

1 2 3 4 5 6 7





Product price


Warranty

Product performance




107

TOP 3 – WINDOWS: FIBERGLASS

15.8%

15.8%

24.8%

39.6%

Milgard

Weathershield

Pella Impervia

Integrity From MarvinWindows and Doors

8.9%

8.9%

17.8%

22.8%

Milgard

Weathershield

Pella Impervia


5.39

5.73

6.01

1 2 3 4 5 6 7

Milgard

Pella Impervia


66.3%

72.3%

80.2%

Weathershield

Pella Impervia




108

WINDOWS: FIBERGLASS

4.73

5.31

5.55

5.87

5.98

5.99

6.29

6.50

1 2 3 4 5 6 7




Product price



Warranty

Product performance




109

TOP 3 – WINDOWS: VINYL

17.5%

21.4%

39.8%

Ply Gem Windows

Silver Line (an AndersenCompany)

JELD-WEN

8.7%

8.7%

11.7%

21.4%

MI Windows andDoors

Ply Gem Windows

Silver Line (anAndersen Company)

JELD-WEN

5.23

5.24

5.41

1 2 3 4 5 6 7

JELD-WEN

Sierra Pacific Windows

ThermaStar by Pella

46.6%

49.5%

79.6%

Silver Line (an AndersenCompany)

Ply Gem Windows

JELD-WEN



110

WINDOWS: VINYL

4.50

5.18

5.50

5.60

6.09

6.13

6.25

6.45

1 2 3 4 5 6 7






Product price

Warranty

Product performance




111

TOP 3 – WINDOWS: WOOD & CLAD-WOOD

32.4%

34.3%

56.2%

JELD-WEN

Marvin

Andersen

15.2%

16.2%

30.5%

Marvin

Pella

Andersen

5.78

6.05

6.06

1 2 3 4 5 6 7

Pella

Andersen

Marvin

88.6%

89.5%

93.3%

Marvin

Pella

Andersen



112

WINDOWS: WOOD & CLAD -WOOD

4.97

5.43

5.71

5.89

6.23

6.26

6.37

6.70

1 2 3 4 5 6 7




Product price



Warranty

Product performance


113

DETAILED RESULTS

• FIRMOGRAPHICS

• CATEGORIES


114

PRIMARY BUSINESS

REGION AVERAGE SALE PRICE UNITS BUILT

Total Northeast South Midwest West

Under

$150K

$150K-

$499K $500K+

Lessthan 5 5 to 49 50+

Home Builder 53.2% 40.5% 65.9% 50.8% 47.8% 16.7% 54.1% 61.5% 50.2% 49.9% 64.8%

Residential General Contractor 41.0% 55.5% 27.4% 46.2% 44.9% 68.9% 40.3% 34.7% 49.2% 47.1% 16.2%

Multi-Family Builder 5.8% 4.0% 6.7% 3.0% 7.2% 14.4% 5.5% 3.8% 0.6% 3.1% 19.0%


115

NUMBER OF RESIDENTIAL UNITS BUILT IN 2016



Under

$150K

$150K-

$499K $500K+


Fewer than 5 33.6% 42.5% 26.8% 35.7% 33.8% 51.1% 27.2% 38.8% 100.0% 0.0% 0.0%

5 - 9 19.9% 22.5% 20.4% 19.1% 16.9% 10.0% 17.0% 26.8% 0.0% 44.7% 0.0%

10 - 24 17.5% 17.5% 17.7% 21.1% 13.0% 13.3% 19.5% 15.5% 0.0% 39.3% 0.0%

25 - 49 7.1% 5.5% 8.8% 6.0% 7.7% 3.3% 8.0% 6.7% 0.0% 16.0% 0.0%

50 - 74 3.6% 4.0% 4.0% 2.0% 4.3% 4.4% 4.4% 2.0% 0.0% 0.0% 16.2%

75 - 99 4.3% 2.5% 4.3% 4.5% 5.8% 2.2% 4.4% 4.7% 0.0% 0.0% 19.5%

100 or more 14.1% 5.5% 18.0% 11.6% 18.4% 15.6% 19.5% 5.5% 0.0% 0.0% 64.3%


116

AVERAGE SALE PRICE



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Less than $150,000 9.4% 8.0% 9.5% 10.1% 9.7% 100.0% 0.0% 0.0% 14.3% 5.6% 9.5%

$150,000 - $299,999 22.4% 21.5% 25.9% 26.1% 15.5% 0.0% 40.9% 0.0% 20.6% 23.3% 23.3%

$300,000 - $499,999 32.3% 26.5% 32.3% 39.7% 30.9% 0.0% 59.1% 0.0% 23.7% 31.5% 47.1%

$500,000 or more 35.9% 44.0% 32.3% 24.1% 44.0% 0.0% 0.0% 100.0% 41.4% 39.5% 20.0%


117

WILLINGNESS TO TRY NEW BRANDS



Under

$150K

$150K-

$499K $500K+


Much more willing 17.6% 19.5% 17.1% 11.6% 20.3% 16.7% 16.3% 19.8% 16.5% 18.4% 17.6%

Somewhat more willing 44.9% 44.0% 42.4% 48.7% 46.4% 32.2% 47.4% 44.3% 40.8% 46.4% 48.1%

The same 33.7% 31.0% 37.2% 35.7% 30.0% 47.8% 32.5% 31.8% 38.9% 31.3% 30.5%

Somewhat less willing 3.2% 5.5% 2.4% 2.5% 3.4% 2.2% 3.6% 2.9% 2.8% 3.3% 3.8%

Much less willing 0.6% 0.0% 0.9% 1.5% 0.0% 1.1% 0.2% 1.2% 0.9% 0.7% 0.0%


118

REASONS FOR WILLINGNESS TO TRY NEW BRANDS



Under

$150K

$150K-

$499K $500K+


Advanced or new product features 82.1% 81.1% 82.6% 80.0% 83.3% 75.0% 79.3% 87.7% 87.0% 84.0% 71.7%

Price 47.2% 43.3% 53.3% 41.7% 47.1% 47.7% 49.5% 43.6% 39.1% 44.0% 64.5%

Quality 47.1% 42.5% 48.7% 41.7% 49.3% 50.0% 44.4% 50.5% 53.3% 44.0% 44.9%

Availability/service 35.3% 33.1% 34.4% 35.8% 39.1% 36.4% 35.7% 34.5% 35.3% 32.4% 41.3%

Green/sustainable features 31.0% 27.6% 33.8% 24.2% 37.7% 34.1% 26.4% 37.3% 39.7% 27.3% 26.8%

Style 30.2% 21.3% 36.4% 30.8% 29.0% 27.3% 27.6% 34.5% 25.0% 32.7% 31.9%

Brand reputation 24.8% 25.2% 24.6% 19.2% 29.0% 27.3% 24.3% 25.0% 24.5% 23.6% 27.5%

Building new/different housing types 24.8% 18.9% 26.7% 24.2% 26.8% 20.5% 24.9% 25.5% 22.8% 25.8% 25.4%

Warranty 24.3% 19.7% 25.6% 22.5% 27.5% 31.8% 24.6% 22.3% 25.0% 21.1% 29.7%

Manufacturer's sales/ marketing support

16.2% 11.0% 17.9% 15.8% 18.8% 18.2% 15.6% 16.8% 15.8% 15.6% 18.1%

Dealer/Distributor recommendation 12.1% 11.0% 9.7% 15.0% 14.5% 20.5% 10.8% 12.3% 13.0% 11.6% 11.6%

Other 2.5% 3.9% 1.5% 3.3% 2.2% 4.5% 2.1% 2.7% 0.5% 4.0% 2.2%


119

TIMEFRAME FOR RESEARCHING NEW BRANDS



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Less than 3 months prior 27.6% 36.0% 23.8% 30.7% 23.7% 41.1% 27.7% 23.9% 33.0% 28.9% 16.7%

3-5 months prior 33.8% 32.5% 36.3% 31.7% 32.9% 31.1% 34.2% 33.8% 34.9% 36.5% 26.7%

6-9 months prior 24.3% 22.0% 24.4% 21.1% 29.5% 18.9% 23.7% 26.5% 19.3% 22.8% 34.8%

10-12 months prior 6.9% 4.0% 7.3% 8.0% 8.2% 3.3% 6.3% 8.7% 5.3% 6.8% 9.5%

More than 12 months prior 7.4% 5.5% 8.2% 8.5% 5.8% 5.6% 8.0% 7.0% 7.5% 4.9% 12.4%


120

FINAL DECISION MAKER ON BRANDS



Under

$150K

$150K-

$499K $500K+


Builder 74.0% 73.5% 77.4% 72.9% 73.9% 65.6% 75.7% 73.5% 76.6% 71.1% 75.7%

Home buyer/client 14.7% 12.5% 13.7% 17.6% 13.5% 18.9% 13.8% 15.2% 14.3% 19.1% 6.7%

Architect/designer 7.3% 10.5% 5.2% 4.0% 8.7% 8.9% 5.5% 9.6% 5.9% 7.1% 10.0%

Dealer/distributor 1.5% 2.0% 0.6% 2.5% 1.4% 0.0% 1.9% 1.2% 1.9% 0.9% 1.9%

Other 2.5% 1.5% 3.0% 3.0% 2.4% 6.7% 3.1% 0.6% 1.2% 1.9% 5.7%


121

GEOGRAPHIC DISTRIBUTION



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Northeast 21.4% 100.0% 0.0% 0.0% 0.0% 18.4% 18.7% 26.4% 27.1% 21.9% 11.7%

South 35.1% 0.0% 100.0% 0.0% 0.0% 35.6% 37.2% 31.8% 28.0% 37.1% 42.0%

Midwest 21.3% 0.0% 0.0% 100.0% 0.0% 23.0% 25.5% 14.4% 22.6% 22.2% 17.6%

West 22.2% 0.0% 0.0% 0.0% 100.0% 23.0% 18.7% 27.3% 22.3% 18.8% 28.8%


122

PRODUCT CATEGORIES


123

BATH FIXTURES AND ACCESSORIESBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Delta 93.5% 94.9% 94.5% 88.9% 92.3% 100.0% 93.0% 93.0% 92.0% 92.8% 97.1%

Kohler 92.8% 94.9% 89.1% 100.0% 92.3% 90.0% 91.9% 94.7% 94.0% 92.8% 91.2%

American Standard 90.2% 89.7% 90.9% 83.3% 92.3% 100.0% 88.4% 91.2% 94.0% 87.0% 91.2%

Jacuzzi 85.6% 79.5% 92.7% 88.9% 79.5% 50.0% 89.5% 86.0% 86.0% 84.1% 88.2%


79.1% 79.5% 85.5% 61.1% 76.9% 50.0% 81.4% 80.7% 80.0% 76.8% 82.4%

Sterling 71.9% 71.8% 80.0% 61.1% 66.7% 70.0% 74.4% 68.4% 66.0% 73.9% 76.5%

Grohe 71.2% 84.6% 69.1% 61.1% 66.7% 50.0% 65.1% 84.2% 78.0% 69.6% 64.7%

Baldwin 70.6% 76.9% 78.2% 50.0% 64.1% 50.0% 65.1% 82.5% 74.0% 68.1% 70.6%

Toto 68.6% 71.8% 63.6% 61.1% 74.4% 60.0% 59.3% 84.2% 74.0% 65.2% 67.6%

Eljer 67.3% 69.2% 72.7% 66.7% 59.0% 60.0% 68.6% 66.7% 74.0% 60.9% 70.6%

Gerber Plumbing Fixtures 61.4% 76.9% 60.0% 77.8% 41.0% 60.0% 64.0% 57.9% 54.0% 71.0% 52.9%

Hansgrohe 58.2% 64.1% 60.0% 55.6% 51.3% 40.0% 50.0% 73.7% 66.0% 58.0% 47.1%

Mansfield 54.9% 46.2% 56.4% 61.1% 56.4% 50.0% 60.5% 47.4% 52.0% 55.1% 58.8%

Crane Plumbing 52.3% 53.8% 61.8% 55.6% 33.3% 50.0% 51.2% 54.4% 54.0% 58.0% 38.2%

Aqua Glass 49.0% 35.9% 60.0% 72.2% 38.5% 40.0% 55.8% 40.4% 44.0% 50.7% 52.9%

Briggs 46.4% 41.0% 58.2% 33.3% 41.0% 10.0% 54.7% 40.4% 34.0% 46.4% 64.7%

Alsons (Masco) 39.2% 33.3% 49.1% 33.3% 35.9% 10.0% 41.9% 40.4% 38.0% 43.5% 32.4%

Aquatic 37.9% 35.9% 45.5% 27.8% 33.3% 20.0% 40.7% 36.8% 32.0% 43.5% 35.3%

* Brands continued on the next slide


124

BATH FIXTURES AND ACCESSORIESBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Rohl 37.3% 43.6% 40.0% 22.2% 33.3% 20.0% 30.2% 50.9% 40.0% 39.1% 29.4%

BrassCraft 36.6% 30.8% 43.6% 27.8% 38.5% 30.0% 30.2% 47.4% 42.0% 34.8% 32.4%

California Faucet 32.7% 38.5% 34.5% 33.3% 25.6% 10.0% 27.9% 43.9% 28.0% 40.6% 23.5%

Duravit 32.7% 46.2% 34.5% 16.7% 25.6% 20.0% 27.9% 42.1% 40.0% 37.7% 11.8%

MAAX 32.0% 28.2% 29.1% 16.7% 43.6% 30.0% 32.6% 31.6% 32.0% 26.1% 44.1%

Swan 32.0% 30.8% 38.2% 22.2% 30.8% 20.0% 29.1% 38.6% 34.0% 36.2% 20.6%

Universal-Rundle 32.0% 33.3% 38.2% 22.2% 28.2% 20.0% 32.6% 33.3% 34.0% 34.8% 23.5%

Geberit 28.8% 35.9% 32.7% 11.1% 25.6% 20.0% 23.3% 38.6% 36.0% 31.9% 11.8%

MTI Whirlpools 26.1% 20.5% 32.7% 16.7% 28.2% 20.0% 22.1% 33.3% 20.0% 34.8% 17.6%

Jado 24.2% 25.6% 25.5% 11.1% 28.2% 10.0% 20.9% 31.6% 28.0% 24.6% 17.6%

Taymor Industries 20.3% 7.7% 25.5% 22.2% 20.5% 10.0% 22.1% 19.3% 12.0% 21.7% 29.4%

Pearl 17.6% 15.4% 21.8% 16.7% 15.4% 10.0% 15.1% 22.8% 18.0% 21.7% 8.8%

Jason International 16.3% 15.4% 21.8% 11.1% 12.8% 20.0% 16.3% 15.8% 14.0% 18.8% 14.7%

Caroma 15.0% 12.8% 18.2% 16.7% 10.3% 10.0% 17.4% 12.3% 14.0% 17.4% 11.8%

None of these 0.7% 0.0% 0.0% 0.0% 2.6% 0.0% 1.2% 0.0% 2.0% 0.0% 0.0%


125

BATH FIXTURES AND ACCESSORIESBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 80.4% 87.2% 70.9% 83.3% 84.6% 70.0% 75.6% 89.5% 80.0% 84.1% 73.5%

Delta 70.6% 74.4% 69.1% 77.8% 64.1% 80.0% 70.9% 68.4% 78.0% 76.8% 47.1%


59.5% 51.3% 65.5% 50.0% 61.5% 40.0% 67.4% 50.9% 50.0% 59.4% 73.5%


Sterling 42.5% 48.7% 47.3% 27.8% 35.9% 40.0% 43.0% 42.1% 32.0% 44.9% 52.9%

Toto 38.6% 46.2% 25.5% 44.4% 46.2% 50.0% 23.3% 59.6% 42.0% 40.6% 29.4%

Grohe 32.7% 43.6% 21.8% 33.3% 38.5% 30.0% 20.9% 50.9% 28.0% 44.9% 14.7%

Baldwin 32.0% 48.7% 25.5% 11.1% 35.9% 20.0% 20.9% 50.9% 44.0% 30.4% 17.6%

Jacuzzi 31.4% 35.9% 32.7% 38.9% 23.1% 20.0% 29.1% 36.8% 32.0% 37.7% 17.6%

Mansfield 23.5% 20.5% 18.2% 50.0% 23.1% 40.0% 27.9% 14.0% 16.0% 27.5% 26.5%

Hansgrohe 22.9% 33.3% 16.4% 22.2% 23.1% 10.0% 12.8% 40.4% 26.0% 30.4% 2.9%


Eljer 19.6% 20.5% 23.6% 27.8% 10.3% 50.0% 16.3% 19.3% 26.0% 17.4% 14.7%

BrassCraft 14.4% 15.4% 12.7% 11.1% 17.9% 10.0% 8.1% 24.6% 22.0% 15.9% 0.0%

MAAX 14.4% 7.7% 10.9% 11.1% 23.1% 10.0% 16.3% 12.3% 10.0% 11.6% 26.5%

Aqua Glass 13.7% 15.4% 14.5% 27.8% 5.1% 30.0% 12.8% 12.3% 12.0% 18.8% 5.9%

Briggs 12.4% 12.8% 16.4% 0.0% 10.3% 0.0% 15.1% 10.5% 10.0% 8.7% 23.5%



126

BATH FIXTURES AND ACCESSORIESBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Crane Plumbing 11.8% 10.3% 18.2% 0.0% 7.7% 10.0% 11.6% 12.3% 14.0% 14.5% 2.9%

Rohl 11.8% 17.9% 7.3% 11.1% 10.3% 0.0% 4.7% 24.6% 10.0% 17.4% 2.9%

Aquatic 10.5% 7.7% 12.7% 5.6% 12.8% 20.0% 5.8% 15.8% 8.0% 13.0% 8.8%

Alsons (Masco) 9.2% 12.8% 5.5% 16.7% 7.7% 0.0% 10.5% 8.8% 12.0% 7.2% 8.8%

MTI Whirlpools 9.2% 7.7% 12.7% 5.6% 7.7% 10.0% 8.1% 10.5% 2.0% 13.0% 11.8%

Duravit 7.2% 15.4% 3.6% 0.0% 7.7% 10.0% 2.3% 14.0% 4.0% 13.0% 0.0%

Universal-Rundle 7.2% 7.7% 9.1% 0.0% 7.7% 0.0% 5.8% 10.5% 10.0% 7.2% 2.9%

Geberit 6.5% 12.8% 5.5% 0.0% 5.1% 10.0% 1.2% 14.0% 6.0% 10.1% 0.0%

California Faucet 5.2% 5.1% 7.3% 5.6% 2.6% 0.0% 3.5% 8.8% 0.0% 11.6% 0.0%

Swan 5.2% 10.3% 5.5% 0.0% 2.6% 0.0% 3.5% 8.8% 4.0% 8.7% 0.0%

Jado 3.9% 5.1% 1.8% 0.0% 7.7% 0.0% 0.0% 10.5% 10.0% 1.4% 0.0%

Jason International 3.3% 2.6% 5.5% 0.0% 2.6% 10.0% 3.5% 1.8% 2.0% 2.9% 5.9%


Caroma 0.7% 0.0% 0.0% 5.6% 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 2.9%

Pearl 0.7% 2.6% 0.0% 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% 1.4% 0.0%

None of these 1.3% 0.0% 1.8% 0.0% 2.6% 10.0% 1.2% 0.0% 4.0% 0.0% 0.0%


127

BATH FIXTURES AND ACCESSORIESBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 28.8% 38.5% 18.2% 22.2% 38.5% 20.0% 15.1% 50.9% 38.0% 29.0% 14.7%

Delta 22.2% 23.1% 29.1% 27.8% 10.3% 20.0% 27.9% 14.0% 16.0% 29.0% 17.6%

Moen/Creative Specialities International 16.3% 2.6% 18.2% 27.8% 23.1% 10.0% 24.4% 5.3% 10.0% 10.1% 38.2%

Toto 5.9% 7.7% 3.6% 5.6% 7.7% 10.0% 3.5% 8.8% 12.0% 2.9% 2.9%

Sterling 5.2% 5.1% 5.5% 11.1% 0.0% 0.0% 8.1% 1.8% 4.0% 5.8% 5.9%


Mansfield 2.6% 2.6% 3.6% 0.0% 2.6% 10.0% 3.5% 0.0% 4.0% 2.9% 0.0%

MAAX 2.0% 0.0% 0.0% 0.0% 5.1% 10.0% 2.3% 0.0% 2.0% 0.0% 5.9%

Aquatic 1.3% 2.6% 1.8% 0.0% 0.0% 10.0% 0.0% 1.8% 0.0% 2.9% 0.0%

BrassCraft 1.3% 2.6% 1.8% 0.0% 0.0% 0.0% 2.3% 0.0% 0.0% 2.9% 0.0%

Duravit 1.3% 5.1% 0.0% 0.0% 0.0% 0.0% 0.0% 3.5% 0.0% 2.9% 0.0%

Jacuzzi 1.3% 0.0% 3.6% 0.0% 0.0% 0.0% 1.2% 1.8% 2.0% 1.4% 0.0%

MTI Whirlpools 1.3% 0.0% 3.6% 0.0% 0.0% 0.0% 1.2% 1.8% 0.0% 1.4% 2.9%

Aqua Glass 0.7% 0.0% 1.8% 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% 1.4% 0.0%

Crane Plumbing 0.7% 2.6% 0.0% 0.0% 0.0% 0.0% 1.2% 0.0% 2.0% 0.0% 0.0%


Grohe 0.7% 0.0% 1.8% 0.0% 0.0% 0.0% 0.0% 1.8% 0.0% 1.4% 0.0%

Hansgrohe 0.7% 0.0% 0.0% 0.0% 2.6% 0.0% 0.0% 1.8% 2.0% 0.0% 0.0%

Swan 0.7% 0.0% 0.0% 0.0% 2.6% 0.0% 1.2% 0.0% 2.0% 0.0% 0.0%


None of these 1.3% 0.0% 1.8% 0.0% 2.6% 10.0% 1.2% 0.0% 4.0% 0.0% 0.0%


128

BATH FIXTURES AND ACCESSORIESQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 6.28 6.30 6.36 6.11 6.27 6.29 6.27 6.29 6.41 6.22 6.21

Toto 6.10 6.36 5.89 5.64 6.24 6.60 5.88 6.27 6.33 5.83 6.20

Hansgrohe 5.86 6.11 5.73 5.50 5.93 6.67 5.85 5.80 5.85 5.81 6.00

Baldwin 5.78 6.04 5.66 5.33 5.80 6.00 5.67 5.88 5.74 5.97 5.50


5.62 5.62 5.62 5.91 5.35 5.25 5.93 5.20 5.45 5.57 5.92

Delta 5.55 5.50 5.60 5.31 5.56 5.78 5.71 5.28 5.80 5.38 5.55

American Standard 5.47 5.64 5.66 5.00 5.22 6.11 5.47 5.35 5.80 5.36 5.14

Jacuzzi 5.45 5.50 5.49 5.31 5.36 6.00 5.46 5.40 5.65 5.31 5.42

Geberit 5.40 6.33 5.42 3.50 4.71 7.00 5.60 5.21 5.46 5.36 5.33

Duravit 5.32 5.67 5.75 3.50 4.62 7.00 5.36 5.21 5.15 5.39 5.67

Rohl 5.28 5.69 5.31 5.00 4.60 5.00 5.22 5.33 5.31 5.47 4.75

BrassCraft 5.21 5.33 5.24 5.20 5.09 5.50 5.74 4.61 5.27 5.12 5.25

Mansfield 5.10 5.27 4.79 5.45 5.00 5.75 5.43 4.32 5.13 5.00 5.22

MAAX 5.08 5.50 5.15 5.33 4.43 3.00 5.09 5.31 5.33 5.27 4.62

Gerber Plumbing Fixtures 5.03 5.22 4.92 4.92 4.82 5.20 5.07 4.92 5.45 4.89 4.81

Sterling 5.02 5.46 4.87 4.67 4.86 5.67 5.12 4.73 5.07 4.90 5.17

Aquatic 5.00 5.44 5.28 4.00 4.56 7.00 5.09 4.76 5.10 5.04 4.75



129

BATH FIXTURES AND ACCESSORIESQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eljer 4.90 5.29 4.66 5.00 4.72 5.60 5.04 4.58 5.16 4.79 4.68

Grohe 4.90 5.29 4.66 5.00 4.72 5.60 5.04 4.58 5.16 4.79 4.68

California Faucet 4.90 5.44 5.08 4.40 4.00 0.00 5.07 4.75 4.29 4.94 5.50

Caroma 4.90 4.00 5.50 4.00 4.00 0.00 4.86 5.00 5.50 4.40 5.33

Universal-Rundle 4.88 5.67 4.54 4.50 4.71 6.00 5.00 4.64 5.33 4.73 4.33

MTI Whirlpools 4.86 5.20 5.23 4.67 4.12 4.00 5.25 4.62 4.71 4.94 4.80

Crane Plumbing 4.77 5.18 4.54 4.00 4.89 5.75 4.86 4.45 5.14 4.68 4.27

Aqua Glass 4.75 5.38 4.92 4.25 4.45 4.33 4.76 4.79 5.00 4.72 4.53

Jado 4.68 4.83 5.38 3.50 4.00 0.00 4.50 4.83 5.00 4.11 5.25

Swan 4.68 4.88 4.73 4.00 4.56 4.00 4.94 4.44 4.69 4.93 4.00

Briggs 4.60 5.10 4.62 4.33 4.08 0.00 4.78 4.19 4.58 4.76 4.45

Alsons (Masco) 4.57 4.67 4.59 4.80 4.29 0.00 4.84 4.25 4.64 4.44 4.83

Pearl 4.44 5.00 4.71 4.50 3.50 0.00 5.00 4.10 4.50 4.50 4.00

Jason International 4.43 4.00 4.88 3.50 4.00 4.00 4.62 4.20 5.00 3.71 5.25

Taymor Industries 4.40 4.00 4.67 3.50 4.25 0.00 4.54 4.14 4.50 4.00 4.75


130

BATH FIXTURES AND ACCESSORIESImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Product performance 6.65 6.83 6.51 6.56 6.71 6.78 6.67 6.62 6.79 6.58 6.60


6.03 6.06 6.16 5.83 5.86 5.56 6.28 5.75 5.89 6.05 6.20

Product price 5.91 6.06 5.98 5.72 5.74 6.00 6.14 5.56 5.77 5.78 6.40

Warranty 5.87 6.08 5.86 5.39 5.91 5.78 5.97 5.75 5.81 5.91 5.90


5.80 5.72 5.75 5.89 5.97 6.00 5.78 5.78 5.91 5.68 5.87

Ease of installation 5.19 5.53 5.18 4.94 5.00 6.22 5.45 4.65 5.57 4.97 5.07


5.04 5.11 5.08 5.22 4.86 5.22 5.17 4.84 4.89 5.03 5.30

Green/sustainable features 4.43 4.61 4.16 4.00 4.94 5.56 4.35 4.36 4.38 4.38 4.60


131

BATHROOM VENTILATION/FANSBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Broan 92.4% 92.1% 90.0% 100.0% 88.9% 93.3% 90.0% 95.0% 94.6% 88.1% 100.0%

NuTone 91.0% 94.7% 90.0% 93.1% 86.1% 93.3% 90.0% 91.7% 94.6% 88.1% 90.9%

Panasonic Eco Solutions 63.4% 73.7% 50.0% 79.3% 58.3% 53.3% 67.1% 61.7% 58.9% 64.2% 72.7%

Fantech 47.6% 52.6% 40.0% 51.7% 50.0% 40.0% 54.3% 41.7% 48.2% 44.8% 54.5%

Delta Breez 37.9% 31.6% 40.0% 37.9% 44.4% 33.3% 42.9% 33.3% 33.9% 38.8% 45.5%

Air King 36.6% 23.7% 40.0% 37.9% 44.4% 26.7% 42.9% 31.7% 25.0% 34.3% 72.7%

American Aldes 24.8% 23.7% 20.0% 31.0% 27.8% 20.0% 31.4% 18.3% 17.9% 25.4% 40.9%

None of these 2.8% 5.3% 5.0% 0.0% 0.0% 0.0% 4.3% 1.7% 1.8% 4.5% 0.0%


132

BATHROOM VENTILATION/FANSBrand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Broan 78.0% 71.4% 77.5% 89.3% 75.0% 86.7% 74.3% 80.4% 77.4% 74.2% 90.9%

NuTone 67.4% 88.6% 70.0% 57.1% 50.0% 80.0% 64.3% 67.9% 67.9% 69.7% 59.1%


Fantech 22.0% 25.7% 15.0% 25.0% 25.0% 26.7% 21.4% 21.4% 20.8% 24.2% 18.2%

Air King 10.6% 2.9% 12.5% 14.3% 11.1% 6.7% 12.9% 8.9% 1.9% 13.6% 22.7%

Delta Breez 9.2% 2.9% 12.5% 14.3% 8.3% 13.3% 10.0% 7.1% 3.8% 15.2% 4.5%

American Aldes 6.4% 0.0% 7.5% 10.7% 8.3% 6.7% 7.1% 5.4% 1.9% 7.6% 13.6%

None of these 5.0% 5.7% 7.5% 3.6% 2.8% 0.0% 7.1% 3.6% 1.9% 7.6% 4.5%


133

BATHROOM VENTILATION/FANSBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Broan 39.7% 25.0% 41.0% 48.0% 43.8% 38.5% 39.1% 40.8% 48.9% 25.4% 60.0%

NuTone 36.5% 60.7% 33.3% 28.0% 25.0% 38.5% 35.9% 36.7% 34.0% 40.7% 30.0%


Fantech 4.0% 0.0% 2.6% 4.0% 9.4% 0.0% 3.1% 6.1% 4.3% 5.1% 0.0%

Air King 3.2% 0.0% 5.1% 4.0% 3.1% 0.0% 3.1% 4.1% 0.0% 5.1% 5.0%

Delta Breez 1.6% 0.0% 5.1% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.4% 0.0%

American Aldes 0.8% 0.0% 0.0% 4.0% 0.0% 7.7% 0.0% 0.0% 0.0% 1.7% 0.0%

None of these 8.7% 7.1% 7.7% 8.0% 12.5% 7.7% 10.9% 6.1% 6.4% 11.9% 5.0%


134

BATHROOM VENTILATION/FANSQuality Ratings

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Panasonic Eco Solutions 5.76 6.04 5.61 5.64 5.68 6.00 5.48 6.06 5.93 5.64 5.71

Broan 5.51 5.70 5.67 5.11 5.52 5.57 5.66 5.31 5.61 5.30 5.82

NuTone 5.46 5.76 5.51 5.12 5.38 5.85 5.53 5.28 5.59 5.35 5.47

Fantech 5.17 5.41 4.87 4.73 5.53 5.40 5.00 5.38 5.17 5.25 5.00

Delta Breez 4.66 4.88 4.56 4.88 4.50 4.60 4.96 4.20 4.62 4.68 4.67

American Aldes 4.59 4.60 4.25 4.57 4.89 4.33 4.59 4.67 5.00 4.36 4.62

Air King 4.24 3.71 4.14 4.40 4.54 4.00 4.35 4.13 4.18 4.05 4.62


135

BATHROOM VENTILATION/FANS Importance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.75 5.97 5.78 5.45 5.75 5.73 5.90 5.57 5.75 5.59 6.25

Warranty 5.47 5.80 5.46 5.07 5.47 5.33 5.63 5.30 5.48 5.29 6.00


Product price 5.30 5.77 5.08 5.28 5.09 5.60 5.58 4.87 5.21 5.06 6.30


5.22 5.66 5.30 4.83 5.03 5.07 5.28 5.19 5.31 5.08 5.45



4.26 4.83 4.51 3.62 3.97 4.07 4.30 4.26 4.02 4.24 4.95


136

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

KraftMaid 72.3% 86.7% 76.9% 72.4% 51.7% 76.5% 71.0% 72.7% 77.8% 72.2% 64.5%

Aristokraft 66.2% 80.0% 69.2% 72.4% 41.4% 47.1% 71.0% 65.9% 57.8% 72.2% 67.7%

Merillat 61.5% 66.7% 64.1% 75.9% 41.4% 41.2% 62.3% 68.2% 53.3% 66.7% 64.5%

MasterCraft 49.2% 36.7% 61.5% 48.3% 44.8% 41.2% 47.8% 54.5% 46.7% 50.0% 51.6%

Kitchen Craft 37.7% 33.3% 41.0% 48.3% 24.1% 35.3% 36.2% 40.9% 28.9% 35.2% 54.8%

Decora 35.4% 26.7% 30.8% 58.6% 31.0% 35.3% 33.3% 38.6% 33.3% 35.2% 38.7%

Wellborn 34.6% 40.0% 48.7% 20.7% 27.6% 17.6% 31.9% 45.5% 28.9% 37.0% 38.7%

Bruce 33.1% 40.0% 38.5% 31.0% 17.2% 41.2% 30.4% 34.1% 26.7% 37.0% 35.5%

Wood-Mode 31.5% 40.0% 38.5% 27.6% 20.7% 23.5% 24.6% 45.5% 20.0% 40.7% 32.3%

Schrock 30.8% 36.7% 23.1% 58.6% 10.3% 29.4% 29.0% 34.1% 31.1% 38.9% 16.1%

Quaker Maid 27.7% 36.7% 25.6% 31.0% 20.7% 41.2% 27.5% 22.7% 33.3% 25.9% 22.6%

Timberlake 26.2% 20.0% 41.0% 20.7% 20.7% 17.6% 24.6% 31.8% 13.3% 22.2% 51.6%

Artcraft Kitchens 23.8% 26.7% 28.2% 27.6% 10.3% 17.6% 21.7% 29.5% 26.7% 24.1% 19.4%

Crown Point Cabinetry 20.8% 23.3% 15.4% 27.6% 20.7% 23.5% 18.8% 22.7% 28.9% 18.5% 12.9%

Yorktowne 20.8% 33.3% 28.2% 6.9% 13.8% 11.8% 18.8% 27.3% 8.9% 25.9% 29.0%

Brookhaven 18.5% 20.0% 20.5% 20.7% 13.8% 17.6% 14.5% 25.0% 17.8% 24.1% 9.7%

Omega Cabinetry 18.5% 30.0% 15.4% 27.6% 3.4% 5.9% 20.3% 20.5% 11.1% 22.2% 22.6%

Bertch 16.2% 26.7% 10.3% 24.1% 6.9% 5.9% 17.4% 18.2% 15.6% 18.5% 12.9%



137

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

HomeCrest 16.2% 20.0% 12.8% 27.6% 6.9% 5.9% 15.9% 20.5% 8.9% 22.2% 16.1%

Mid Continent 13.1% 3.3% 23.1% 17.2% 6.9% 11.8% 11.6% 15.9% 6.7% 16.7% 16.1%

Quality Cabinets 12.3% 3.3% 20.5% 17.2% 6.9% 17.6% 10.1% 13.6% 11.1% 14.8% 9.7%

AYA Kitchens 9.2% 3.3% 10.3% 13.8% 3.4% 5.9% 10.1% 9.1% 4.4% 11.1% 12.9%

Woodharbor 9.2% 6.7% 7.7% 20.7% 3.4% 5.9% 5.8% 15.9% 8.9% 9.3% 9.7%

Ultracraft 8.5% 6.7% 17.9% 3.4% 3.4% 5.9% 5.8% 13.6% 0.0% 13.0% 12.9%

Echelon Cabinetry 7.7% 3.3% 12.8% 6.9% 3.4% 11.8% 8.7% 4.5% 2.2% 7.4% 16.1%

Waypoint Living Spaces 6.2% 3.3% 10.3% 6.9% 3.4% 5.9% 5.8% 6.8% 2.2% 7.4% 9.7%

Henrybuilt 4.6% 3.3% 5.1% 3.4% 6.9% 5.9% 4.3% 4.5% 0.0% 5.6% 9.7%

None of these 9.2% 6.7% 7.7% 0.0% 24.1% 17.6% 5.8% 11.4% 2.2% 13.0% 12.9%


138

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

KraftMaid 25.4% 33.3% 28.2% 24.1% 17.2% 47.1% 27.5% 13.6% 35.6% 27.8% 6.5%

Merillat 18.5% 23.3% 10.3% 34.5% 10.3% 17.6% 24.6% 9.1% 13.3% 25.9% 12.9%

MasterCraft 15.4% 6.7% 23.1% 20.7% 10.3% 5.9% 21.7% 9.1% 11.1% 14.8% 22.6%

Decora 14.6% 10.0% 10.3% 31.0% 10.3% 11.8% 15.9% 13.6% 15.6% 18.5% 6.5%

Aristokraft 13.1% 0.0% 15.4% 27.6% 6.9% 17.6% 17.4% 4.5% 6.7% 20.4% 9.7%

Wood-Mode 10.8% 13.3% 15.4% 13.8% 0.0% 5.9% 13.0% 9.1% 2.2% 20.4% 6.5%

Bertch 9.2% 20.0% 0.0% 17.2% 3.4% 0.0% 13.0% 6.8% 6.7% 13.0% 6.5%

Timberlake 9.2% 6.7% 12.8% 3.4% 13.8% 0.0% 10.1% 11.4% 0.0% 5.6% 29.0%

Bruce 7.7% 3.3% 7.7% 6.9% 6.9% 5.9% 5.8% 11.4% 11.1% 9.3% 0.0%

Quaker Maid 7.7% 13.3% 7.7% 6.9% 3.4% 11.8% 11.6% 0.0% 6.7% 9.3% 6.5%

Wellborn 7.7% 16.7% 10.3% 3.4% 0.0% 5.9% 10.1% 4.5% 8.9% 9.3% 3.2%


Schrock 6.9% 10.0% 2.6% 17.2% 0.0% 5.9% 10.1% 2.3% 6.7% 9.3% 3.2%

Brookhaven 6.2% 6.7% 5.1% 10.3% 3.4% 5.9% 7.2% 4.5% 6.7% 9.3% 0.0%

Kitchen Craft 6.2% 10.0% 5.1% 10.3% 0.0% 11.8% 7.2% 2.3% 6.7% 5.6% 6.5%

Omega Cabinetry 6.2% 16.7% 5.1% 3.4% 0.0% 0.0% 8.7% 4.5% 0.0% 13.0% 3.2%



139

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

HomeCrest 3.8% 0.0% 5.1% 10.3% 0.0% 0.0% 5.8% 2.3% 0.0% 7.4% 3.2%

Artcraft Kitchens 3.1% 0.0% 2.6% 6.9% 3.4% 5.9% 2.9% 2.3% 4.4% 3.7% 0.0%


AYA Kitchens 2.3% 0.0% 0.0% 3.4% 3.4% 0.0% 2.9% 2.3% 0.0% 1.9% 6.5%

Echelon Cabinetry 2.3% 3.3% 2.6% 3.4% 0.0% 5.9% 2.9% 0.0% 0.0% 5.6% 0.0%

Mid Continent 2.3% 0.0% 2.6% 6.9% 0.0% 0.0% 2.9% 2.3% 0.0% 5.6% 0.0%

Woodharbor 2.3% 0.0% 2.6% 6.9% 0.0% 0.0% 1.4% 4.5% 2.2% 3.7% 0.0%

Ultracraft 1.5% 0.0% 2.6% 3.4% 0.0% 0.0% 2.9% 0.0% 0.0% 3.7% 0.0%

Waypoint Living Spaces 1.5% 0.0% 2.6% 3.4% 0.0% 0.0% 2.9% 0.0% 0.0% 3.7% 0.0%

Henrybuilt 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.4% 0.0% 0.0% 1.9% 0.0%

None of these 23.1% 16.7% 20.5% 13.8% 44.8% 17.6% 17.4% 34.1% 24.4% 20.4% 25.8%


140

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

KraftMaid 11.5% 16.7% 12.8% 6.9% 10.3% 29.4% 11.6% 4.5% 20.0% 11.1% 0.0%

Merillat 7.7% 10.0% 5.1% 13.8% 3.4% 11.8% 8.7% 4.5% 6.7% 13.0% 0.0%

MasterCraft 6.2% 3.3% 7.7% 6.9% 6.9% 5.9% 7.2% 4.5% 2.2% 1.9% 19.4%

Decora 5.4% 3.3% 5.1% 6.9% 6.9% 5.9% 2.9% 9.1% 6.7% 5.6% 3.2%

Timberlake 5.4% 6.7% 7.7% 0.0% 6.9% 0.0% 5.8% 6.8% 0.0% 1.9% 19.4%

Aristokraft 4.6% 0.0% 2.6% 17.2% 0.0% 5.9% 7.2% 0.0% 4.4% 5.6% 3.2%

Bertch 3.1% 3.3% 0.0% 6.9% 3.4% 0.0% 2.9% 4.5% 2.2% 5.6% 0.0%


Yorktowne 3.1% 10.0% 2.6% 0.0% 0.0% 0.0% 2.9% 4.5% 0.0% 3.7% 6.5%

Omega Cabinetry 2.3% 6.7% 2.6% 0.0% 0.0% 0.0% 4.3% 0.0% 0.0% 3.7% 3.2%

Wellborn 2.3% 6.7% 2.6% 0.0% 0.0% 0.0% 2.9% 2.3% 0.0% 3.7% 3.2%

Wood-Mode 2.3% 3.3% 2.6% 3.4% 0.0% 0.0% 1.4% 4.5% 2.2% 3.7% 0.0%

AYA Kitchens 1.5% 0.0% 0.0% 0.0% 3.4% 0.0% 1.4% 2.3% 0.0% 0.0% 6.5%

Brookhaven 1.5% 3.3% 0.0% 3.4% 0.0% 0.0% 2.9% 0.0% 2.2% 1.9% 0.0%

Bruce 1.5% 0.0% 2.6% 0.0% 0.0% 0.0% 1.4% 2.3% 2.2% 1.9% 0.0%


Kitchen Craft 1.5% 0.0% 2.6% 3.4% 0.0% 5.9% 1.4% 0.0% 4.4% 0.0% 0.0%

Mid Continent 1.5% 0.0% 2.6% 3.4% 0.0% 0.0% 1.4% 2.3% 0.0% 3.7% 0.0%

Quaker Maid 1.5% 3.3% 0.0% 0.0% 3.4% 0.0% 2.9% 0.0% 2.2% 1.9% 0.0%

HomeCrest 0.8% 0.0% 2.6% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 3.2%

Woodharbor 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 0.0% 2.3% 2.2% 0.0% 0.0%

None of these 30.8% 20.0% 30.8% 20.7% 51.7% 23.5% 24.6% 43.2% 35.6% 27.8% 29.0%


141

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Echelon Cabinetry 5.75 6.00 5.67 5.50 5.00 7.00 5.67 5.00 5.00 6.00 5.75

Omega Cabinetry 5.42 5.62 5.75 5.00 0.00 0.00 5.54 5.17 5.20 5.40 5.75

Bertch 5.41 5.62 4.00 5.50 6.00 0.00 5.64 5.00 5.14 5.50 6.00

Wood-Mode 5.35 5.67 5.58 5.25 4.20 4.50 5.35 5.44 5.33 5.55 4.88

Henrybuilt 5.33 6.00 0.00 5.00 5.00 0.00 5.50 5.00 0.00 5.50 5.00

Crown Point Cabinetry 5.27 5.71 6.00 4.75 5.20 5.50 5.38 5.00 5.00 5.50 6.00

Decora 5.15 5.57 5.22 4.81 5.33 5.33 5.14 5.12 4.64 5.38 5.45

Quaker Maid 5.13 5.89 4.83 4.67 5.00 5.25 5.11 5.12 5.21 5.10 5.00

Brookhaven 5.10 5.67 4.80 5.17 4.50 5.00 5.60 4.60 5.25 5.09 4.50

Wellborn 5.02 5.00 5.67 4.33 4.29 4.00 5.29 4.78 4.83 5.11 5.10

AYA Kitchens 5.00 5.00 4.00 4.50 7.00 0.00 4.71 5.67 4.50 4.40 6.33

Schrock 4.91 5.11 5.43 4.59 5.00 5.67 5.00 4.62 4.46 5.11 5.67

Bruce 4.72 4.83 4.77 4.12 5.25 5.00 4.70 4.62 5.00 4.61 4.56

KraftMaid 4.70 4.76 4.89 4.11 5.15 5.82 4.77 4.17 4.91 4.59 4.53

Quality Cabinets 4.67 6.00 4.67 4.00 6.00 4.50 5.17 4.00 4.60 4.67 5.00

Kitchen Craft 4.64 4.67 4.67 4.38 4.71 5.00 4.78 4.33 4.45 4.53 4.88



142

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Ultracraft 4.62 5.00 4.40 5.00 0.00 0.00 4.25 5.00 0.00 4.50 5.00

MasterCraft 4.52 4.70 4.63 4.15 4.64 3.67 4.79 4.27 4.12 4.43 5.14

Yorktowne 4.46 4.40 4.33 4.00 5.33 5.00 4.62 4.20 4.50 4.38 4.57

Aristokraft 4.40 4.45 4.48 4.20 4.50 4.60 4.57 4.07 4.46 4.38 4.35

Mid Continent 4.36 3.00 4.57 4.00 5.00 3.00 4.57 4.33 4.33 4.43 4.25

Woodharbor 4.33 3.50 5.00 4.50 0.00 0.00 4.25 4.40 4.50 4.50 3.00

Artcraft Kitchens 4.26 4.00 4.43 4.17 5.00 5.00 4.25 4.20 4.40 4.33 3.75

Waypoint Living Spaces 4.25 3.00 4.50 5.00 0.00 0.00 4.00 5.00 5.00 4.50 3.00

Timberlake 4.24 4.50 4.54 3.50 4.00 5.00 4.12 4.33 3.33 4.25 4.43

HomeCrest 4.18 4.00 5.00 4.17 3.50 0.00 4.56 3.75 3.50 4.44 4.25


143

CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.95 6.10 6.03 5.79 5.93 6.00 5.94 5.95 5.70 6.18 5.93

Product price 5.93 5.83 6.24 5.79 5.89 6.12 5.91 5.88 5.57 5.96 6.40

Warranty 5.70 5.62 5.76 6.04 5.39 5.38 5.81 5.66 5.45 5.73 6.03



5.32 5.62 5.27 5.39 5.14 4.88 5.34 5.46 5.02 5.35 5.70


4.98 5.07 5.08 5.18 4.64 4.25 5.16 4.98 4.48 5.12 5.50


144

CARPETBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Mohawk 88.3% 76.9% 89.4% 96.6% 90.9% 80.0% 89.0% 88.9% 86.1% 91.7% 85.4%

Shaw 84.7% 73.1% 93.6% 86.2% 81.8% 70.0% 86.6% 84.4% 75.0% 85.0% 92.7%

Dalton Paradise Carpet 38.0% 26.9% 44.7% 41.4% 36.4% 20.0% 40.2% 37.8% 30.6% 45.0% 34.1%

Beaulieu 35.0% 34.6% 34.0% 44.8% 27.3% 30.0% 37.8% 31.1% 19.4% 35.0% 48.8%

Shaheen 24.8% 19.2% 25.5% 31.0% 24.2% 20.0% 26.8% 22.2% 5.6% 33.3% 29.3%

None of these 5.8% 11.5% 2.1% 3.4% 6.1% 0.0% 8.5% 2.2% 8.3% 6.7% 2.4%


145

CARPETBrand Used in the Past 2 Years

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Shaw 72.3% 57.7% 80.9% 75.9% 72.7% 70.0% 73.2% 71.1% 58.3% 75.0% 80.5%

Mohawk 66.4% 61.5% 78.7% 58.6% 60.6% 60.0% 63.4% 73.3% 61.1% 68.3% 68.3%


Beaulieu 7.3% 11.5% 0.0% 10.3% 9.1% 20.0% 6.1% 6.7% 5.6% 3.3% 14.6%

Shaheen 4.4% 7.7% 2.1% 10.3% 0.0% 10.0% 4.9% 2.2% 2.8% 8.3% 0.0%

None of these 10.9% 19.2% 2.1% 10.3% 15.2% 10.0% 13.4% 6.7% 16.7% 11.7% 4.9%


146

CARPETBrand Used the Most

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Shaw 48.2% 34.6% 57.4% 51.7% 45.5% 50.0% 50.0% 44.4% 44.4% 45.0% 56.1%

Mohawk 35.0% 38.5% 40.4% 34.5% 27.3% 40.0% 32.9% 37.8% 36.1% 38.3% 29.3%

Beaulieu 2.2% 3.8% 0.0% 0.0% 3.0% 0.0% 0.0% 6.7% 0.0% 0.0% 7.3%


Shaheen 0.7% 0.0% 0.0% 3.4% 0.0% 0.0% 1.2% 0.0% 0.0% 1.7% 0.0%

None of these 13.1% 19.2% 2.1% 10.3% 24.2% 10.0% 14.6% 11.1% 16.7% 15.0% 7.3%


147

CARPETQuality Ratings

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Shaw 5.82 5.26 5.79 6.16 5.96 5.86 5.91 5.62 5.74 5.84 5.83

Mohawk 5.71 5.65 5.85 5.78 5.52 5.62 5.79 5.59 5.59 5.75 5.76

Dalton Paradise Carpet 4.51 4.00 5.33 4.12 3.89 3.50 4.52 4.67 4.88 4.57 4.00

Beaulieu 4.48 4.11 4.83 4.50 4.25 4.67 4.36 4.67 4.67 4.37 4.53

Shaheen 3.88 3.60 3.83 4.43 3.50 4.50 3.62 4.33 3.50 4.13 3.43


148

CARPETImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 6.16 6.52 6.33 5.85 5.94 5.30 6.28 6.14 6.18 6.07 6.26


6.13 6.32 6.35 5.67 6.10 5.30 6.21 6.19 6.18 6.12 6.11

Warranty 6.01 5.96 6.35 5.56 6.06 5.90 5.96 6.12 5.97 6.07 5.95


5.73 5.80 5.91 5.52 5.65 5.70 5.76 5.70 5.82 5.70 5.71


5.29 5.96 5.26 4.59 5.48 5.20 5.28 5.33 5.09 5.34 5.39




149

CAULKS/SEALANTSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Gorilla Glue 85.0% 76.5% 89.7% 91.4% 80.0% 78.9% 85.1% 87.8% 82.5% 92.4% 66.7%

GE Silicones, Sealants, Adhesives 84.3% 79.4% 86.2% 80.0% 92.0% 89.5% 79.1% 90.2% 82.5% 87.9% 76.2%

Loctite 83.5% 82.4% 82.8% 80.0% 92.0% 94.7% 76.1% 90.2% 87.5% 84.8% 71.4%

DAP (Phenoseal 79.5% 88.2% 75.9% 68.6% 92.0% 84.2% 79.1% 78.0% 82.5% 80.3% 71.4%

Dow Corning 78.7% 70.6% 86.2% 77.1% 84.0% 84.2% 73.1% 85.4% 82.5% 80.3% 66.7%

GREAT STUFF 76.4% 73.5% 79.3% 77.1% 80.0% 84.2% 71.6% 80.5% 85.0% 74.2% 66.7%

Macco/Liquid Nails 66.9% 61.8% 72.4% 62.9% 76.0% 68.4% 59.7% 78.0% 67.5% 72.7% 47.6%

Elmer's ProBond 63.0% 50.0% 58.6% 65.7% 80.0% 78.9% 62.7% 56.1% 62.5% 65.2% 57.1%

OSI Sealants 59.8% 58.8% 51.7% 82.9% 44.0% 63.2% 58.2% 61.0% 72.5% 57.6% 42.9%

Red Devil 59.1% 52.9% 69.0% 60.0% 60.0% 84.2% 56.7% 51.2% 57.5% 60.6% 57.1%

Laticrete 50.4% 50.0% 62.1% 34.3% 64.0% 52.6% 46.3% 56.1% 57.5% 48.5% 42.9%

Geocel 47.2% 55.9% 37.9% 57.1% 40.0% 73.7% 41.8% 43.9% 42.5% 47.0% 57.1%

Custom Building Product 40.9% 35.3% 51.7% 34.3% 48.0% 68.4% 31.3% 43.9% 50.0% 37.9% 33.3%

Franklin International 37.0% 23.5% 48.3% 40.0% 36.0% 52.6% 34.3% 34.1% 37.5% 34.8% 42.9%

White Lighting 36.2% 20.6% 51.7% 48.6% 28.0% 36.8% 37.3% 34.1% 30.0% 37.9% 42.9%

Saschco Sealants 33.1% 20.6% 41.4% 45.7% 28.0% 26.3% 35.8% 31.7% 37.5% 30.3% 33.3%

Green Glue (Saint-Gobain) 26.0% 17.6% 31.0% 28.6% 28.0% 26.3% 23.9% 29.3% 20.0% 27.3% 33.3%

Cyclovac 18.1% 14.7% 34.5% 17.1% 8.0% 21.1% 19.4% 14.6% 12.5% 16.7% 33.3%

None of these 1.6% 0.0% 0.0% 2.9% 4.0% 0.0% 1.5% 2.4% 0.0% 1.5% 4.8%


150

CAULKS/SEALANTSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GREAT STUFF 66.1% 58.8% 72.4% 65.7% 72.0% 78.9% 59.7% 70.7% 75.0% 60.6% 66.7%


Gorilla Glue 65.4% 50.0% 72.4% 68.6% 76.0% 57.9% 68.7% 63.4% 67.5% 69.7% 47.6%

Dow Corning 61.4% 58.8% 69.0% 62.9% 52.0% 78.9% 56.7% 61.0% 60.0% 66.7% 47.6%

DAP (Phenoseal 59.8% 64.7% 55.2% 51.4% 72.0% 63.2% 65.7% 48.8% 60.0% 65.2% 42.9%

Loctite 55.1% 61.8% 44.8% 51.4% 68.0% 73.7% 46.3% 61.0% 55.0% 57.6% 47.6%


OSI Sealants 42.5% 52.9% 27.6% 60.0% 28.0% 42.1% 40.3% 46.3% 52.5% 42.4% 23.8%

Elmer's ProBond 30.7% 14.7% 31.0% 37.1% 36.0% 47.4% 29.9% 24.4% 25.0% 33.3% 33.3%

Laticrete 28.3% 38.2% 24.1% 20.0% 36.0% 26.3% 28.4% 29.3% 20.0% 36.4% 19.0%

Red Devil 28.3% 17.6% 31.0% 37.1% 32.0% 42.1% 26.9% 24.4% 35.0% 22.7% 33.3%

Geocel 25.2% 38.2% 17.2% 37.1% 4.0% 26.3% 26.9% 22.0% 25.0% 27.3% 19.0%


White Lighting 17.3% 2.9% 24.1% 31.4% 12.0% 15.8% 17.9% 17.1% 12.5% 18.2% 23.8%



Green Glue (Saint-Gobain) 5.5% 2.9% 6.9% 5.7% 8.0% 5.3% 6.0% 4.9% 0.0% 7.6% 9.5%

Cyclovac 3.9% 2.9% 10.3% 2.9% 0.0% 5.3% 4.5% 2.4% 0.0% 4.5% 9.5%

None of these 1.6% 0.0% 0.0% 2.9% 4.0% 0.0% 1.5% 2.4% 0.0% 1.5% 4.8%


151

CAULKS/SEALANTSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


DAP (Phenoseal 15.7% 11.8% 10.3% 14.3% 32.0% 31.6% 14.9% 9.8% 12.5% 18.2% 14.3%

OSI Sealants 15.0% 17.6% 6.9% 28.6% 4.0% 15.8% 19.4% 7.3% 17.5% 16.7% 4.8%

GREAT STUFF 12.6% 8.8% 17.2% 11.4% 16.0% 21.1% 9.0% 14.6% 20.0% 7.6% 14.3%

Dow Corning 10.2% 5.9% 20.7% 0.0% 16.0% 5.3% 6.0% 19.5% 10.0% 9.1% 14.3%

Loctite 4.7% 5.9% 3.4% 2.9% 8.0% 0.0% 4.5% 7.3% 12.5% 1.5% 0.0%


Gorilla Glue 3.9% 0.0% 6.9% 2.9% 8.0% 0.0% 6.0% 2.4% 0.0% 6.1% 4.8%


Geocel 3.1% 8.8% 3.4% 0.0% 0.0% 5.3% 4.5% 0.0% 2.5% 3.0% 4.8%



Laticrete 0.8% 2.9% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 1.5% 0.0%

Red Devil 0.8% 0.0% 3.4% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 4.8%

None of these 4.7% 0.0% 3.4% 8.6% 8.0% 5.3% 4.5% 4.9% 2.5% 1.5% 19.0%


152

CAULKS/SEALANTSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GREAT STUFF 5.82 5.68 6.00 5.68 5.95 5.81 5.86 5.75 6.12 5.70 5.50

Gorilla Glue 5.73 6.00 5.44 5.86 5.58 5.80 5.81 5.57 5.79 5.83 5.21

Dow Corning 5.73 5.91 6.08 5.35 5.55 5.75 5.64 5.85 5.57 5.88 5.50

GE Silicones, Sealants, Adhesives 5.67 6.04 5.92 5.26 5.45 5.35 5.59 5.94 5.83 5.78 5.00

OSI Sealants 5.61 6.28 5.27 5.56 5.09 5.83 5.61 5.50 5.96 5.62 4.56

Macco/Liquid Nails 5.39 5.83 5.21 5.30 5.28 5.23 5.47 5.37 5.64 5.23 5.60

Loctite 5.39 5.75 5.00 5.31 5.41 5.17 5.49 5.35 5.68 5.24 5.27

Geocel 5.34 5.78 4.50 5.44 5.20 5.21 5.40 5.35 5.79 5.37 4.75

DAP (Phenoseal 5.31 5.37 5.43 5.00 5.52 5.20 5.37 5.27 5.37 5.36 5.00

Elmer's ProBond 5.15 5.14 5.07 5.17 5.11 5.29 5.22 4.89 5.48 5.05 4.83

Laticrete 5.09 5.73 4.56 4.91 5.14 5.00 4.96 5.33 5.29 5.07 4.62

Custom Building Product 5.09 4.82 5.36 4.73 5.36 5.38 4.58 5.47 5.29 5.04 4.71

Saschco Sealants 5.03 5.33 4.18 5.27 5.57 4.40 5.18 5.00 5.46 4.84 4.71

Red Devil 4.84 4.94 4.83 4.80 4.80 4.69 4.86 4.94 5.19 4.67 4.75

Franklin International 4.74 5.14 4.62 4.62 5.00 4.56 4.76 4.83 4.77 4.75 4.67

Green Glue (Saint-Gobain) 4.65 4.75 4.50 4.38 5.17 4.25 4.50 5.12 4.83 4.54 4.71

Cyclovac 4.55 4.25 5.00 3.75 4.50 4.50 4.36 5.00 4.75 4.60 4.33

White Lighting 4.48 3.67 4.86 4.38 4.67 3.86 4.41 4.92 4.50 4.29 5.00


153

CAULKS/SEALANTSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+




5.93 5.90 5.86 5.76 6.32 6.16 5.84 5.95 5.83 5.95 6.00

Warranty 5.16 4.87 4.96 5.64 4.92 5.21 5.19 5.08 5.11 5.20 5.10

Product price 5.15 5.00 5.39 5.00 5.20 5.26 5.16 5.08 5.11 5.11 5.33


4.74 4.55 5.43 4.36 4.80 5.11 4.56 4.85 4.78 4.66 4.95



3.94 3.42 4.36 4.00 4.08 4.00 3.94 3.92 3.81 3.84 4.48


154

CENTRAL VACUUMSBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

NuTone 82.4% 81.2% 86.8% 77.3% 79.3% 88.9% 78.9% 84.3% 81.6% 82.8% 82.6%

Eureka 80.1% 75.0% 79.2% 90.9% 79.3% 100.0% 77.2% 80.0% 73.5% 82.8% 87.0%

Hoover 80.1% 71.9% 77.4% 90.9% 86.2% 88.9% 80.7% 78.6% 69.4% 82.8% 95.7%

Beam Central Vacuum Systems by Electrolux

75.0% 62.5% 77.4% 95.5% 69.0% 66.7% 78.9% 72.9% 69.4% 76.6% 82.6%

H-P Products VACUFLO 46.3% 40.6% 41.5% 68.2% 44.8% 44.4% 49.1% 44.3% 34.7% 51.6% 56.5%

Linear 35.3% 25.0% 37.7% 40.9% 37.9% 22.2% 38.6% 34.3% 28.6% 34.4% 52.2%

None of these 2.9% 6.2% 1.9% 0.0% 3.4% 0.0% 1.8% 4.3% 4.1% 3.1% 0.0%


155

CENTRAL VACUUMSBrand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

NuTone 44.1% 65.6% 34.0% 36.4% 44.8% 55.6% 38.6% 47.1% 46.9% 43.8% 39.1%


37.5% 31.2% 37.7% 50.0% 34.5% 33.3% 33.3% 41.4% 32.7% 39.1% 43.5%

Hoover 11.8% 9.4% 15.1% 13.6% 6.9% 22.2% 14.0% 8.6% 6.1% 10.9% 26.1%


Eureka 9.6% 6.2% 11.3% 13.6% 6.9% 33.3% 14.0% 2.9% 4.1% 10.9% 17.4%

Linear 5.1% 3.1% 1.9% 4.5% 13.8% 11.1% 3.5% 5.7% 2.0% 7.8% 4.3%

None of these 19.1% 9.4% 24.5% 9.1% 27.6% 33.3% 17.5% 18.6% 20.4% 14.1% 30.4%


156

CENTRAL VACUUMSBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

NuTone 30.9% 53.1% 28.3% 18.2% 20.7% 22.2% 26.3% 35.7% 34.7% 31.2% 21.7%


29.4% 15.6% 28.3% 45.5% 34.5% 11.1% 28.1% 32.9% 28.6% 28.1% 34.8%


Eureka 6.6% 3.1% 5.7% 13.6% 6.9% 22.2% 10.5% 1.4% 4.1% 9.4% 4.3%

Hoover 2.9% 3.1% 5.7% 0.0% 0.0% 0.0% 7.0% 0.0% 4.1% 3.1% 0.0%

Linear 1.5% 0.0% 1.9% 0.0% 3.4% 0.0% 0.0% 2.9% 2.0% 1.6% 0.0%

None of these 21.3% 15.6% 24.5% 9.1% 31.0% 33.3% 21.1% 20.0% 22.4% 17.2% 30.4%


157

CENTRAL VACUUMSQuality Ratings

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

NuTone 5.55 5.80 5.53 5.50 5.32 5.29 5.54 5.59 5.59 5.62 5.20


5.51 5.74 5.50 5.25 5.59 5.20 5.33 5.69 5.68 5.42 5.44

Hoover 5.12 5.00 5.26 5.18 4.95 4.71 5.18 5.12 5.14 5.19 4.88

Eureka 5.02 4.95 5.21 4.94 4.84 4.88 5.09 5.00 4.97 5.06 5.00

H-P Products VACUFLO 4.89 4.58 4.94 5.08 4.91 5.33 4.45 5.18 5.00 4.94 4.50

Linear 4.85 4.25 4.88 4.86 5.43 5.00 4.62 5.00 4.70 5.00 4.67


158

CENTRAL VACUUMSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 5.95 6.19 5.86 5.76 5.96 6.00 5.96 5.93 5.91 6.05 5.73


5.84 5.88 5.96 5.62 5.74 5.67 5.77 5.91 5.82 5.94 5.59

Product price 5.68 5.66 5.64 5.62 5.81 5.33 5.83 5.60 5.64 5.62 5.91



5.58 5.50 5.78 5.29 5.52 5.44 5.53 5.63 5.62 5.76 4.95


5.03 5.16 5.00 4.71 5.19 5.44 4.96 5.03 5.09 5.10 4.73



159

CERAMIC TILEBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dal-Tile 80.6% 81.5% 89.4% 60.9% 88.2% 76.5% 82.4% 79.6% 72.9% 81.7% 92.3%

American Olsen 62.7% 66.7% 63.8% 47.8% 73.5% 70.6% 60.3% 63.3% 58.3% 68.3% 57.7%

American Marazzi 56.7% 48.1% 66.0% 47.8% 61.8% 70.6% 63.2% 42.9% 58.3% 55.0% 57.7%

Shaw 50.7% 44.4% 61.7% 47.8% 47.1% 29.4% 54.4% 53.1% 50.0% 45.0% 65.4%

Florida Tile 46.3% 51.9% 53.2% 26.1% 50.0% 47.1% 47.1% 44.9% 54.2% 38.3% 50.0%

Monarch Tile 31.3% 25.9% 29.8% 30.4% 41.2% 29.4% 29.4% 34.7% 33.3% 28.3% 34.6%

Arizona Tile 30.6% 14.8% 29.8% 17.4% 55.9% 41.2% 29.4% 28.6% 29.2% 25.0% 46.2%

Emser Tile 29.1% 14.8% 34.0% 4.3% 52.9% 29.4% 30.9% 26.5% 22.9% 25.0% 50.0%

Interceramic 27.6% 14.8% 40.4% 21.7% 26.5% 35.3% 29.4% 22.4% 27.1% 23.3% 38.5%

Crossville 25.4% 18.5% 34.0% 13.0% 29.4% 41.2% 20.6% 26.5% 25.0% 26.7% 23.1%

Ann Sack Tile 24.6% 22.2% 21.3% 17.4% 38.2% 29.4% 22.1% 26.5% 25.0% 20.0% 34.6%

Porcelanosa 22.4% 25.9% 23.4% 4.3% 32.4% 35.3% 22.1% 18.4% 14.6% 23.3% 34.6%

Summitville Tile 19.4% 22.2% 21.3% 13.0% 20.6% 41.2% 17.6% 14.3% 20.8% 21.7% 11.5%

Laufen International 18.7% 18.5% 23.4% 13.0% 17.6% 17.6% 20.6% 16.3% 20.8% 18.3% 15.4%

Jeffrey Court 11.2% 14.8% 12.8% 0.0% 14.7% 11.8% 14.7% 6.1% 10.4% 10.0% 15.4%

None of these 7.5% 3.7% 0.0% 21.7% 2.9% 11.8% 5.9% 8.2% 10.4% 8.3% 0.0%


160

CERAMIC TILEBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dal-Tile 70.1% 66.7% 76.6% 60.9% 76.5% 58.8% 72.1% 71.4% 58.3% 73.3% 84.6%

American Olsen 38.1% 44.4% 36.2% 26.1% 47.1% 47.1% 38.2% 34.7% 33.3% 43.3% 34.6%

Florida Tile 29.1% 40.7% 34.0% 17.4% 23.5% 23.5% 30.9% 28.6% 33.3% 28.3% 23.1%


Shaw 24.6% 29.6% 23.4% 30.4% 20.6% 17.6% 26.5% 24.5% 18.8% 25.0% 34.6%

Emser Tile 17.2% 3.7% 17.0% 0.0% 41.2% 5.9% 19.1% 18.4% 14.6% 13.3% 30.8%

Arizona Tile 11.2% 7.4% 6.4% 4.3% 26.5% 11.8% 14.7% 6.1% 10.4% 8.3% 19.2%

Crossville 11.2% 7.4% 14.9% 4.3% 14.7% 35.3% 4.4% 12.2% 12.5% 13.3% 3.8%

Interceramic 9.7% 7.4% 10.6% 17.4% 5.9% 11.8% 8.8% 10.2% 8.3% 10.0% 11.5%

Porcelanosa 9.7% 11.1% 12.8% 0.0% 11.8% 17.6% 7.4% 10.2% 4.2% 13.3% 11.5%

Monarch Tile 9.0% 3.7% 8.5% 13.0% 11.8% 5.9% 8.8% 10.2% 10.4% 5.0% 15.4%

Ann Sack Tile 8.2% 7.4% 4.3% 13.0% 11.8% 5.9% 7.4% 10.2% 8.3% 8.3% 7.7%

Summitville Tile 5.2% 3.7% 8.5% 4.3% 2.9% 17.6% 1.5% 6.1% 4.2% 8.3% 0.0%

Laufen International 4.5% 7.4% 2.1% 4.3% 5.9% 5.9% 4.4% 4.1% 6.2% 3.3% 3.8%

Jeffrey Court 3.7% 7.4% 2.1% 0.0% 5.9% 5.9% 5.9% 0.0% 4.2% 3.3% 3.8%

None of these 9.7% 7.4% 4.3% 21.7% 2.9% 11.8% 7.4% 12.2% 14.6% 10.0% 0.0%


161

CERAMIC TILEBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dal-Tile 44.0% 37.0% 42.6% 43.5% 55.9% 35.3% 39.7% 53.1% 39.6% 41.7% 57.7%

American Olsen 10.4% 14.8% 12.8% 13.0% 2.9% 11.8% 10.3% 10.2% 6.2% 16.7% 3.8%

Shaw 7.5% 14.8% 4.3% 8.7% 5.9% 5.9% 7.4% 8.2% 8.3% 8.3% 3.8%


Florida Tile 6.7% 11.1% 8.5% 8.7% 0.0% 11.8% 8.8% 2.0% 8.3% 6.7% 3.8%

Emser Tile 3.7% 0.0% 4.3% 0.0% 8.8% 0.0% 2.9% 6.1% 2.1% 1.7% 11.5%

Crossville 3.0% 0.0% 4.3% 0.0% 5.9% 11.8% 1.5% 2.0% 2.1% 5.0% 0.0%

Monarch Tile 1.5% 0.0% 4.3% 0.0% 0.0% 0.0% 2.9% 0.0% 0.0% 0.0% 7.7%

Ann Sack Tile 0.7% 0.0% 0.0% 4.3% 0.0% 0.0% 0.0% 2.0% 2.1% 0.0% 0.0%

Arizona Tile 0.7% 0.0% 0.0% 0.0% 2.9% 0.0% 1.5% 0.0% 0.0% 1.7% 0.0%

Jeffrey Court 0.7% 0.0% 2.1% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 1.7% 0.0%

Porcelanosa 0.7% 0.0% 2.1% 0.0% 0.0% 0.0% 0.0% 2.0% 2.1% 0.0% 0.0%

None of these 13.4% 11.1% 8.5% 21.7% 8.8% 17.6% 11.8% 14.3% 18.8% 11.7% 7.7%


162

CERAMIC TILEQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dal-Tile 5.81 5.77 5.71 5.86 5.93 6.23 5.77 5.72 5.63 5.84 6.00

Porcelanosa 5.74 5.29 5.70 0.00 6.10 6.17 5.54 5.75 5.86 5.58 5.88

Ann Sack Tile 5.73 5.17 6.00 6.25 5.62 5.80 5.33 6.15 5.50 6.00 5.67

Crossville 5.44 5.00 5.44 5.33 5.70 6.29 5.00 5.46 5.42 5.50 5.33

American Marazzi 5.41 5.46 5.28 5.09 5.75 5.82 5.29 5.43 5.36 5.45 5.43

American Olsen 5.39 5.39 5.36 5.20 5.50 5.92 5.24 5.37 5.07 5.63 5.36

Emser Tile 5.31 4.50 5.31 4.00 5.56 5.00 5.19 5.62 5.55 4.93 5.54

Florida Tile 5.30 5.36 5.38 5.50 5.06 5.88 5.23 5.19 5.31 5.41 5.08

Arizona Tile 5.22 4.25 5.07 4.75 5.63 5.29 5.20 5.21 5.14 5.07 5.50

Shaw 5.21 5.00 5.39 4.91 5.27 5.40 5.09 5.35 5.12 5.46 4.94

Jeffrey Court 5.20 4.50 5.50 0.00 5.40 5.50 5.30 4.67 4.80 5.17 5.75

Monarch Tile 5.13 5.29 5.09 4.57 5.38 4.75 5.12 5.24 5.19 4.93 5.43

Interceramic 4.91 4.25 5.12 5.40 4.50 5.60 4.56 5.18 4.85 5.00 4.89

Laufen International 4.75 4.60 4.25 6.00 5.20 4.50 4.90 4.62 4.70 4.62 5.50

Summitville Tile 4.65 4.33 4.75 5.00 4.71 4.83 4.50 4.71 4.60 4.50 5.33


163

CERAMIC TILEImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.11 6.19 6.19 5.90 6.21 6.12 6.21 5.96 6.00 6.12 6.27

Product price 5.75 5.50 5.89 5.90 5.97 5.94 5.90 5.48 5.52 5.67 6.35

Warranty 5.52 5.81 5.77 5.35 5.21 5.65 5.69 5.22 5.22 5.57 5.92


5.37 5.50 5.40 5.65 5.18 5.71 5.49 5.07 5.33 5.45 5.27



4.82 4.88 4.96 4.85 4.68 4.59 4.97 4.70 4.65 4.74 5.31


164

CLOSET/ORGANIZATION SYSTEMSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Closet Maid 83.2% 85.7% 93.2% 79.2% 66.7% 77.8% 83.1% 84.4% 76.5% 86.7% 89.7%

California Closets 80.8% 85.7% 79.5% 79.2% 81.5% 66.7% 74.6% 93.3% 74.5% 80.0% 93.1%

Rubbermaid 80.0% 71.4% 86.4% 83.3% 74.1% 77.8% 81.7% 77.8% 70.6% 82.2% 93.1%

Closet Factory 44.0% 28.6% 54.5% 50.0% 40.7% 22.2% 42.3% 51.1% 43.1% 44.4% 44.8%

Gladiator Garage Works (Whirlpool) 39.2% 28.6% 54.5% 41.7% 22.2% 22.2% 46.5% 31.1% 25.5% 40.0% 62.1%

GarageTek 38.4% 42.9% 47.7% 33.3% 22.2% 11.1% 42.3% 37.8% 31.4% 44.4% 41.4%

EasyClosets.com 22.4% 25.0% 15.9% 29.2% 25.9% 11.1% 25.4% 20.0% 19.6% 26.7% 20.7%

Easy Track 20.8% 14.3% 22.7% 33.3% 14.8% 11.1% 23.9% 17.8% 19.6% 22.2% 20.7%

Organized Living 20.8% 14.3% 25.0% 20.8% 18.5% 11.1% 25.4% 15.6% 17.6% 15.6% 34.5%

ProClosets.com 20.0% 7.1% 15.9% 29.2% 33.3% 11.1% 26.8% 11.1% 11.8% 26.7% 24.1%

Renin 11.2% 3.6% 11.4% 16.7% 14.8% 0.0% 15.5% 6.7% 7.8% 13.3% 13.8%

None of these 6.4% 7.1% 4.5% 4.2% 11.1% 11.1% 7.0% 4.4% 11.8% 4.4% 0.0%


165

CLOSET/ORGANIZATION SYSTEMSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Closet Maid 53.6% 64.3% 63.6% 50.0% 29.6% 33.3% 62.0% 44.4% 43.1% 57.8% 65.5%

Rubbermaid 34.4% 35.7% 29.5% 45.8% 29.6% 44.4% 36.6% 28.9% 37.3% 33.3% 31.0%


Closet Factory 8.0% 7.1% 9.1% 4.2% 11.1% 0.0% 5.6% 13.3% 9.8% 8.9% 3.4%

GarageTek 6.4% 3.6% 11.4% 4.2% 3.7% 0.0% 8.5% 4.4% 7.8% 8.9% 0.0%


EasyClosets.com 4.0% 3.6% 4.5% 4.2% 3.7% 0.0% 2.8% 6.7% 2.0% 8.9% 0.0%


Easy Track 2.4% 0.0% 4.5% 4.2% 0.0% 0.0% 2.8% 2.2% 0.0% 6.7% 0.0%

ProClosets.com 1.6% 0.0% 0.0% 4.2% 3.7% 0.0% 2.8% 0.0% 0.0% 2.2% 3.4%

Renin 0.8% 0.0% 2.3% 0.0% 0.0% 0.0% 0.0% 2.2% 0.0% 2.2% 0.0%

None of these 19.2% 17.9% 20.5% 16.7% 22.2% 44.4% 15.5% 20.0% 21.6% 22.2% 10.3%


166

CLOSET/ORGANIZATION SYSTEMSBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Closet Maid 35.2% 42.9% 47.7% 25.0% 18.5% 22.2% 40.8% 28.9% 33.3% 28.9% 48.3%

Rubbermaid 19.2% 17.9% 13.6% 29.2% 18.5% 33.3% 19.7% 15.6% 23.5% 20.0% 10.3%


Closet Factory 3.2% 0.0% 4.5% 0.0% 7.4% 0.0% 1.4% 6.7% 3.9% 4.4% 0.0%

EasyClosets.com 3.2% 3.6% 4.5% 0.0% 3.7% 0.0% 2.8% 4.4% 0.0% 8.9% 0.0%


Easy Track 0.8% 0.0% 0.0% 4.2% 0.0% 0.0% 1.4% 0.0% 0.0% 2.2% 0.0%


None of these 24.0% 25.0% 22.7% 25.0% 25.9% 44.4% 18.3% 28.9% 23.5% 26.7% 20.7%


167

CLOSET/ORGANIZATION SYSTEMSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Gladiator Garage Works (Whirlpool) 5.45 5.17 5.43 5.56 6.00 6.00 5.59 5.08 5.60 5.35 5.47

California Closets 5.42 5.59 5.16 5.39 5.74 5.40 5.58 5.24 5.42 5.30 5.56

ProClosets.com 5.38 7.00 5.14 5.50 5.29 6.00 5.31 5.50 5.25 5.45 5.33

Rubbermaid 5.34 5.26 5.44 5.71 4.84 5.71 5.45 5.09 5.56 5.36 5.04

Closet Maid 5.21 5.13 5.38 5.24 5.27 6.17 5.26 4.97 5.35 5.11 5.17

GarageTek 5.19 5.20 5.25 5.33 5.00 4.00 5.31 5.07 5.42 5.32 4.73

Closet Factory 5.15 4.71 5.29 5.36 4.88 4.00 5.20 5.14 5.28 5.06 5.09

Organized Living 5.14 5.50 5.36 5.75 4.00 7.00 5.00 5.20 6.00 5.00 4.67

EasyClosets.com 5.13 5.60 5.43 5.00 4.50 3.00 5.07 5.57 5.43 5.09 4.80

Renin 5.08 0.00 5.40 5.25 4.33 0.00 5.00 5.50 5.00 5.50 4.33

Easy Track 5.00 4.00 5.22 5.14 4.67 0.00 4.87 5.33 4.83 5.50 4.20


168

CLOSET/ORGANIZATION SYSTEMSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



Product price 5.82 5.78 6.02 5.68 5.81 5.67 5.80 5.88 5.53 5.78 6.36


5.72 5.78 6.09 5.59 5.15 5.67 5.78 5.64 5.89 5.40 5.96

Warranty 5.35 5.33 5.63 5.23 5.08 5.56 5.38 5.26 5.47 5.18 5.43


5.17 4.74 5.33 5.64 4.96 5.44 5.29 4.90 5.17 5.16 5.18


4.61 4.26 4.56 5.18 4.62 4.78 4.74 4.36 4.70 4.29 4.96



169

DECKING: COMPOSITE/PVCBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

AZEK Decks 82.9% 92.6% 82.9% 82.9% 68.4% 90.9% 81.2% 83.7% 86.5% 86.4% 65.0%

Trex 81.3% 88.9% 73.2% 91.4% 68.4% 100.0% 69.6% 95.3% 94.6% 74.2% 80.0%

CertainTeed 73.2% 70.4% 73.2% 80.0% 63.2% 90.9% 72.5% 69.8% 75.7% 74.2% 65.0%

TimberTech 65.0% 77.8% 46.3% 74.3% 68.4% 81.8% 66.7% 58.1% 67.6% 65.2% 60.0%

ChoiceDek (Weyerhaeuser) 35.0% 29.6% 43.9% 31.4% 31.6% 54.5% 31.9% 34.9% 32.4% 36.4% 35.0%

Fiberon 34.1% 59.3% 34.1% 22.9% 21.1% 45.5% 27.5% 41.9% 24.3% 45.5% 15.0%

Deckorators (Vault) 26.0% 40.7% 22.0% 31.4% 5.3% 36.4% 29.0% 18.6% 18.9% 33.3% 15.0%

EverGrain Composite Decking (Tamiko Products)

26.0% 25.9% 31.7% 28.6% 10.5% 27.3% 26.1% 25.6% 16.2% 30.3% 30.0%

Armadillo Deck 20.3% 29.6% 17.1% 22.9% 10.5% 18.2% 24.6% 14.0% 27.0% 16.7% 20.0%

Deck Lok by Westech Building Products

20.3% 18.5% 19.5% 28.6% 10.5% 27.3% 24.6% 11.6% 21.6% 18.2% 25.0%

MoistureShield (A.E.R.T.) 17.1% 25.9% 17.1% 14.3% 10.5% 27.3% 18.8% 11.6% 16.2% 15.2% 25.0%

Deck-Rite 15.4% 18.5% 22.0% 11.4% 5.3% 9.1% 15.9% 16.3% 10.8% 19.7% 10.0%

Kleer Decking 15.4% 37.0% 9.8% 11.4% 5.3% 18.2% 14.5% 16.3% 16.2% 13.6% 20.0%



170

DECKING: COMPOSITE/PVCBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Duralife Decking 13.8% 14.8% 9.8% 17.1% 15.8% 9.1% 15.9% 11.6% 5.4% 15.2% 25.0%

Genovations Decking 13.0% 7.4% 12.2% 22.9% 5.3% 18.2% 13.0% 11.6% 10.8% 15.2% 10.0%

Royal Group 12.2% 18.5% 7.3% 17.1% 5.3% 9.1% 14.5% 9.3% 8.1% 12.1% 20.0%

TUFboard DECK 12.2% 14.8% 12.2% 14.3% 5.3% 18.2% 14.5% 7.0% 8.1% 13.6% 15.0%

Latitudes Decking 11.4% 22.2% 9.8% 11.4% 0.0% 9.1% 14.5% 7.0% 8.1% 10.6% 20.0%

TruGrain by Westech 10.6% 7.4% 7.3% 20.0% 5.3% 9.1% 8.7% 14.0% 8.1% 12.1% 10.0%

Admiral Spacemaker 8.9% 14.8% 4.9% 11.4% 5.3% 27.3% 8.7% 4.7% 16.2% 4.5% 10.0%

Green Bay Decking 8.9% 11.1% 7.3% 14.3% 0.0% 9.1% 10.1% 7.0% 8.1% 9.1% 10.0%

IntelliDeck 8.9% 11.1% 7.3% 11.4% 5.3% 18.2% 7.2% 9.3% 5.4% 9.1% 15.0%

LB Plastics 8.1% 7.4% 4.9% 14.3% 5.3% 18.2% 8.7% 4.7% 8.1% 7.6% 10.0%

NewTech 7.3% 7.4% 7.3% 11.4% 0.0% 18.2% 7.2% 4.7% 8.1% 7.6% 5.0%

LumberRock Decking 6.5% 7.4% 4.9% 11.4% 0.0% 18.2% 5.8% 4.7% 8.1% 6.1% 5.0%

Kroy 5.7% 7.4% 2.4% 11.4% 0.0% 9.1% 5.8% 4.7% 5.4% 6.1% 5.0%

None of these 4.9% 3.7% 7.3% 2.9% 5.3% 0.0% 8.7% 0.0% 0.0% 6.1% 10.0%


171

DECKING: COMPOSITE/PVCBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trex 65.9% 70.4% 56.1% 77.1% 57.9% 72.7% 55.1% 81.4% 62.2% 66.7% 70.0%

AZEK Decks 50.4% 81.5% 34.1% 57.1% 31.6% 45.5% 53.6% 46.5% 40.5% 56.1% 50.0%

CertainTeed 35.0% 44.4% 43.9% 28.6% 10.5% 54.5% 29.0% 39.5% 35.1% 37.9% 25.0%

TimberTech 30.9% 48.1% 14.6% 34.3% 31.6% 27.3% 30.4% 32.6% 16.2% 37.9% 35.0%


Fiberon 8.9% 22.2% 4.9% 5.7% 5.3% 9.1% 10.1% 7.0% 2.7% 13.6% 5.0%

Armadillo Deck 8.1% 3.7% 7.3% 14.3% 5.3% 9.1% 10.1% 4.7% 8.1% 7.6% 10.0%


8.1% 3.7% 7.3% 14.3% 5.3% 9.1% 11.6% 2.3% 5.4% 7.6% 15.0%


Kleer Decking 3.3% 11.1% 0.0% 2.9% 0.0% 9.1% 1.4% 4.7% 2.7% 4.5% 0.0%


2.4% 3.7% 2.4% 2.9% 0.0% 0.0% 2.9% 2.3% 0.0% 4.5% 0.0%





172

DECKING: COMPOSITE/PVCBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Green Bay Decking 1.6% 0.0% 2.4% 2.9% 0.0% 0.0% 1.4% 2.3% 0.0% 3.0% 0.0%


Royal Group 1.6% 0.0% 0.0% 2.9% 5.3% 0.0% 2.9% 0.0% 2.7% 0.0% 5.0%

TruGrain by Westech 1.6% 0.0% 0.0% 5.7% 0.0% 0.0% 2.9% 0.0% 0.0% 3.0% 0.0%

TUFboard DECK 1.6% 3.7% 0.0% 2.9% 0.0% 0.0% 2.9% 0.0% 0.0% 1.5% 5.0%

Admiral Spacemaker 0.8% 0.0% 0.0% 2.9% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 5.0%

IntelliDeck 0.8% 0.0% 0.0% 0.0% 5.3% 0.0% 1.4% 0.0% 0.0% 0.0% 5.0%

Kroy 0.8% 3.7% 0.0% 0.0% 0.0% 9.1% 0.0% 0.0% 2.7% 0.0% 0.0%

LB Plastics 0.8% 0.0% 0.0% 0.0% 5.3% 0.0% 1.4% 0.0% 0.0% 0.0% 5.0%

LumberRock Decking 0.8% 0.0% 2.4% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 1.5% 0.0%

None of these 8.9% 3.7% 14.6% 5.7% 10.5% 9.1% 11.6% 4.7% 8.1% 7.6% 15.0%


173

DECKING: COMPOSITE/PVCBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trex 34.1% 25.9% 36.6% 31.4% 47.4% 18.2% 23.2% 55.8% 37.8% 31.8% 35.0%

AZEK Decks 17.9% 22.2% 17.1% 22.9% 5.3% 9.1% 26.1% 7.0% 16.2% 21.2% 10.0%

TimberTech 13.8% 25.9% 7.3% 8.6% 15.8% 18.2% 10.1% 18.6% 10.8% 16.7% 10.0%

CertainTeed 8.1% 11.1% 7.3% 11.4% 0.0% 27.3% 5.8% 7.0% 13.5% 7.6% 0.0%


Fiberon 2.4% 7.4% 0.0% 2.9% 0.0% 9.1% 2.9% 0.0% 2.7% 3.0% 0.0%

Armadillo Deck 1.6% 0.0% 4.9% 0.0% 0.0% 0.0% 2.9% 0.0% 0.0% 3.0% 0.0%





0.8% 0.0% 0.0% 2.9% 0.0% 0.0% 1.4% 0.0% 0.0% 1.5% 0.0%



TUFboard DECK 0.8% 0.0% 0.0% 2.9% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 5.0%

None of these 11.4% 3.7% 17.1% 8.6% 15.8% 18.2% 11.6% 9.3% 13.5% 7.6% 20.0%


174

DECKING: COMPOSITE/PVCQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trex 5.80 6.22 5.77 5.38 6.23 5.27 5.83 5.90 5.82 5.80 5.75

AZEK Decks 5.62 6.13 5.58 5.45 5.27 5.80 5.63 5.55 5.47 5.72 5.54

TimberTech 5.43 6.00 5.28 5.04 5.58 5.33 5.27 5.75 5.17 5.52 5.58

Deckorators (Vault) 5.10 5.00 5.14 5.18 0.00 5.25 4.89 5.67 5.14 5.00 5.67

Royal Group 5.08 4.40 6.00 5.60 4.00 6.00 5.00 5.00 6.67 5.29 3.00

Admiral Spacemaker 4.90 4.25 6.00 5.00 5.00 5.33 4.40 5.50 4.50 5.67 5.00

Deck-Rite 4.88 4.20 5.43 5.00 4.00 6.00 4.56 5.17 4.50 5.09 4.00

Kleer Decking 4.88 5.10 4.50 4.67 4.00 6.00 4.43 5.00 5.00 5.14 4.00

Fiberon 4.86 4.86 4.83 4.62 6.00 5.00 4.94 4.73 5.14 4.81 4.67

CertainTeed 4.86 5.17 5.21 4.44 4.44 4.80 4.85 4.89 5.04 4.91 4.18

Latitudes Decking 4.83 4.50 5.33 5.00 0.00 6.00 4.75 4.67 4.33 5.50 4.00

LumberRock Decking 4.83 5.50 5.00 4.33 0.00 5.50 4.50 4.50 5.33 4.33 0.00


4.78 3.60 5.38 5.12 4.00 5.33 4.47 5.40 4.50 5.42 3.00

ChoiceDek (Weyerhaeuser) 4.75 4.14 5.18 4.27 5.20 5.17 4.76 4.54 4.82 4.82 4.43



175

DECKING: COMPOSITE/PVCQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Green Bay Decking 4.70 4.00 5.50 4.80 0.00 6.00 4.29 5.50 4.33 5.00 4.50

Genovations Decking 4.67 3.50 5.50 4.62 4.00 5.50 4.22 5.25 4.75 4.78 4.00

Kroy 4.67 3.50 6.00 5.00 0.00 6.00 4.00 5.00 3.50 5.25 0.00

Armadillo Deck 4.62 4.12 5.40 4.50 5.00 6.00 4.21 5.20 4.56 5.00 4.00

TruGrain by Westech 4.62 3.50 5.67 4.71 3.00 6.00 4.17 4.83 3.33 5.12 4.50


4.47 3.43 4.91 4.60 5.00 5.33 4.24 4.60 4.50 4.50 4.33

MoistureShield (A.E.R.T.) 4.45 3.43 5.67 4.20 5.00 5.33 4.00 5.00 4.33 4.89 3.80

Duralife Decking 4.44 2.75 5.33 4.67 5.33 6.00 4.10 4.80 3.50 4.56 4.60

LB Plastics 4.43 3.50 0.00 4.75 5.00 5.00 4.00 4.50 3.67 5.00 5.00

TUFboard DECK 4.43 3.50 4.75 5.00 4.00 5.00 4.11 5.00 3.67 5.00 3.67

IntelliDeck 4.33 2.67 6.50 4.67 4.00 5.00 3.00 5.67 3.50 5.40 2.50

NewTech 4.29 3.50 4.50 4.67 0.00 6.00 3.00 4.50 3.67 4.75 0.00


176

DECKING: COMPOSITE/PVCImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



Warranty 5.97 6.12 6.05 6.09 5.42 5.40 6.19 5.74 5.89 6.08 5.75


5.93 6.16 6.07 5.71 5.79 6.10 5.91 5.93 5.86 5.98 5.90

Product price 5.67 5.68 5.73 5.71 5.47 5.20 5.65 5.81 5.44 5.77 5.75


5.25 5.32 5.51 5.06 4.95 4.90 5.32 5.21 5.31 5.25 5.15


4.74 4.76 4.78 4.88 4.42 4.00 5.00 4.50 4.83 4.66 4.85



177

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

HardieTrim (James Hardie) 83.7% 76.7% 88.9% 93.1% 72.7% 75.0% 89.1% 79.6% 79.5% 84.8% 89.5%

CertainTeed 79.1% 96.7% 71.1% 86.2% 63.6% 68.8% 81.2% 79.6% 84.1% 80.3% 63.2%

AZEK Trimboards 71.3% 86.7% 75.6% 79.3% 36.4% 62.5% 75.0% 69.4% 75.0% 71.2% 63.2%

Fypon 62.0% 76.7% 71.1% 69.0% 22.7% 43.8% 57.8% 73.5% 65.9% 62.1% 52.6%

LP SmartSide 53.5% 26.7% 57.8% 86.2% 40.9% 50.0% 64.1% 40.8% 43.2% 56.1% 68.4%

TrexTrim 51.9% 50.0% 53.3% 65.5% 36.4% 43.8% 59.4% 44.9% 45.5% 57.6% 47.4%

Kleer Trimboards 32.6% 56.7% 33.3% 31.0% 4.5% 37.5% 31.2% 32.7% 34.1% 31.8% 31.6%

MiraTEC 32.6% 10.0% 51.1% 34.5% 22.7% 18.8% 34.4% 34.7% 25.0% 37.9% 31.6%

Crown Columns and Millwork 30.2% 23.3% 42.2% 41.4% 4.5% 25.0% 31.2% 30.6% 25.0% 33.3% 31.6%

Permacast (HB&G) 30.2% 30.0% 37.8% 37.9% 9.1% 31.2% 34.4% 24.5% 25.0% 33.3% 31.6%

Atlantic Shutters (The Tapco Group) 27.1% 36.7% 24.4% 37.9% 9.1% 18.8% 28.1% 28.6% 20.5% 30.3% 31.6%

Mid-America Siding Components 27.1% 23.3% 28.9% 48.3% 4.5% 25.0% 32.8% 20.4% 22.7% 30.3% 26.3%

Mastic Home Exteriors by Ply Gem 25.6% 30.0% 26.7% 34.5% 9.1% 18.8% 34.4% 16.3% 13.6% 34.8% 21.1%

WindsorONE (Windsor Mill) 25.6% 43.3% 13.3% 37.9% 13.6% 18.8% 28.1% 24.5% 22.7% 28.8% 21.1%

Aristocast 24.8% 23.3% 26.7% 31.0% 18.2% 25.0% 29.7% 18.4% 25.0% 21.2% 36.8%

Chadsworth 24.8% 30.0% 31.1% 27.6% 4.5% 18.8% 23.4% 28.6% 18.2% 27.3% 31.6%

Versatex Trimboard 24.8% 33.3% 28.9% 27.6% 0.0% 18.8% 20.3% 32.7% 18.2% 31.8% 15.8%

Plycem 24.0% 13.3% 24.4% 37.9% 18.2% 18.8% 25.0% 24.5% 15.9% 27.3% 31.6%

TUFboard 23.3% 13.3% 17.8% 44.8% 22.7% 31.2% 28.1% 14.3% 13.6% 33.3% 10.5%



178

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Custom Decorative Mouldings 22.5% 20.0% 22.2% 41.4% 4.5% 12.5% 29.7% 16.3% 18.2% 25.8% 21.1%

Cellwood Shutters 20.9% 26.7% 24.4% 24.1% 4.5% 25.0% 21.9% 18.4% 18.2% 24.2% 15.8%

AFCO 19.4% 16.7% 22.2% 27.6% 9.1% 25.0% 21.9% 14.3% 15.9% 21.2% 21.1%

Monticello Columns by Ply Gem 19.4% 10.0% 24.4% 34.5% 4.5% 18.8% 21.9% 16.3% 6.8% 24.2% 31.6%

Nichiha 19.4% 13.3% 24.4% 27.6% 9.1% 18.8% 18.8% 20.4% 20.5% 16.7% 26.3%

Focal Point 18.6% 13.3% 26.7% 24.1% 4.5% 12.5% 18.8% 20.4% 11.4% 21.2% 26.3%

Variform by Ply Gem 18.6% 13.3% 24.4% 31.0% 0.0% 18.8% 23.4% 12.2% 9.1% 22.7% 26.3%

Dixie Pacific 17.8% 20.0% 26.7% 17.2% 0.0% 12.5% 18.8% 18.4% 9.1% 24.2% 15.8%

Royal Group 17.8% 6.7% 26.7% 27.6% 0.0% 12.5% 20.3% 16.3% 11.4% 21.2% 21.1%

TechTrim 17.8% 20.0% 13.3% 34.5% 4.5% 12.5% 25.0% 10.2% 9.1% 22.7% 21.1%

Turncraft 17.8% 16.7% 20.0% 27.6% 4.5% 25.0% 18.8% 14.3% 11.4% 21.2% 21.1%

KOMA 15.5% 26.7% 13.3% 20.7% 0.0% 18.8% 18.8% 10.2% 13.6% 18.2% 10.5%

Vi-Lux 14.7% 3.3% 15.6% 31.0% 9.1% 18.8% 20.3% 6.1% 4.5% 16.7% 31.6%

Interplast TUFboard 12.4% 10.0% 11.1% 24.1% 4.5% 12.5% 20.3% 2.0% 9.1% 13.6% 15.8%

Melton 12.4% 6.7% 15.6% 24.1% 0.0% 12.5% 12.5% 12.2% 6.8% 13.6% 21.1%

Moultrie 12.4% 3.3% 15.6% 27.6% 0.0% 18.8% 15.6% 6.1% 4.5% 15.2% 21.1%

Latitudes Railing 11.6% 16.7% 8.9% 20.7% 0.0% 12.5% 14.1% 8.2% 6.8% 15.2% 10.5%

Quality Edge 10.9% 3.3% 6.7% 34.5% 0.0% 12.5% 15.6% 4.1% 9.1% 10.6% 15.8%

Richwood Exterior Furnishings by Ply Gem

10.9% 3.3% 8.9% 31.0% 0.0% 12.5% 15.6% 4.1% 4.5% 13.6% 15.8%

Palram 10.1% 6.7% 8.9% 24.1% 0.0% 12.5% 12.5% 6.1% 6.8% 12.1% 10.5%

None of these 2.3% 0.0% 0.0% 0.0% 9.1% 6.2% 1.6% 2.0% 2.3% 3.0% 0.0%


179

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


AZEK Trimboards 51.9% 66.7% 46.7% 65.5% 27.3% 31.2% 53.1% 57.1% 54.5% 54.5% 36.8%

CertainTeed 44.2% 56.7% 37.8% 51.7% 31.8% 43.8% 50.0% 36.7% 38.6% 53.0% 26.3%

Fypon 33.3% 43.3% 37.8% 37.9% 9.1% 12.5% 35.9% 36.7% 25.0% 40.9% 26.3%

LP SmartSide 26.4% 3.3% 20.0% 72.4% 13.6% 18.8% 34.4% 18.4% 22.7% 28.8% 26.3%

TrexTrim 21.7% 20.0% 22.2% 31.0% 9.1% 25.0% 25.0% 16.3% 11.4% 28.8% 21.1%

MiraTEC 16.3% 3.3% 28.9% 10.3% 18.2% 12.5% 17.2% 16.3% 9.1% 18.2% 26.3%

Permacast (HB&G) 16.3% 23.3% 17.8% 20.7% 0.0% 12.5% 17.2% 16.3% 13.6% 19.7% 10.5%







Custom Decorative Mouldings 8.5% 3.3% 11.1% 17.2% 0.0% 6.2% 10.9% 6.1% 6.8% 10.6% 5.3%

Royal Group 8.5% 6.7% 11.1% 13.8% 0.0% 6.2% 10.9% 6.1% 6.8% 9.1% 10.5%


Atlantic Shutters (The Tapco Group) 7.0% 10.0% 4.4% 10.3% 4.5% 6.2% 6.2% 8.2% 2.3% 9.1% 10.5%

Vi-Lux 7.0% 0.0% 4.4% 20.7% 4.5% 12.5% 10.9% 0.0% 2.3% 6.1% 21.1%

Nichiha 6.2% 0.0% 11.1% 10.3% 0.0% 6.2% 6.2% 6.1% 6.8% 6.1% 5.3%

TechTrim 6.2% 6.7% 0.0% 20.7% 0.0% 6.2% 9.4% 2.0% 4.5% 7.6% 5.3%



180

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

TUFboard 6.2% 6.7% 0.0% 17.2% 4.5% 18.8% 7.8% 0.0% 6.8% 6.1% 5.3%

Aristocast 5.4% 3.3% 2.2% 13.8% 4.5% 12.5% 7.8% 0.0% 6.8% 3.0% 10.5%

Focal Point 5.4% 3.3% 6.7% 10.3% 0.0% 0.0% 3.1% 10.2% 2.3% 9.1% 0.0%

KOMA 5.4% 6.7% 4.4% 10.3% 0.0% 6.2% 7.8% 2.0% 2.3% 7.6% 5.3%

Quality Edge 5.4% 0.0% 2.2% 20.7% 0.0% 6.2% 7.8% 2.0% 4.5% 6.1% 5.3%

AFCO 4.7% 3.3% 2.2% 10.3% 4.5% 6.2% 6.2% 2.0% 2.3% 3.0% 15.8%

Chadsworth 4.7% 10.0% 2.2% 6.9% 0.0% 6.2% 3.1% 6.1% 4.5% 6.1% 0.0%

Monticello Columns by Ply Gem 4.7% 0.0% 4.4% 13.8% 0.0% 6.2% 6.2% 2.0% 2.3% 4.5% 10.5%

Moultrie 4.7% 0.0% 4.4% 13.8% 0.0% 6.2% 6.2% 2.0% 0.0% 6.1% 10.5%

Plycem 4.7% 3.3% 4.4% 6.9% 4.5% 12.5% 4.7% 2.0% 2.3% 4.5% 10.5%


Interplast TUFboard 3.9% 3.3% 2.2% 10.3% 0.0% 0.0% 7.8% 0.0% 4.5% 4.5% 0.0%

Turncraft 3.9% 3.3% 0.0% 13.8% 0.0% 6.2% 4.7% 2.0% 4.5% 3.0% 5.3%

Dixie Pacific 3.1% 3.3% 4.4% 3.4% 0.0% 0.0% 3.1% 4.1% 2.3% 3.0% 5.3%

Latitudes Railing 3.1% 3.3% 0.0% 10.3% 0.0% 6.2% 4.7% 0.0% 0.0% 4.5% 5.3%

Palram 3.1% 0.0% 0.0% 13.8% 0.0% 6.2% 4.7% 0.0% 4.5% 1.5% 5.3%

Richwood Exterior Furnishings by Ply Gem

2.3% 0.0% 0.0% 10.3% 0.0% 6.2% 3.1% 0.0% 0.0% 3.0% 5.3%

Melton 1.6% 0.0% 0.0% 6.9% 0.0% 6.2% 1.6% 0.0% 0.0% 1.5% 5.3%

None of these 5.4% 0.0% 4.4% 0.0% 18.2% 18.8% 4.7% 2.0% 4.5% 6.1% 5.3%


181

DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


AZEK Trimboards 17.1% 13.3% 13.3% 31.0% 13.6% 25.0% 17.2% 14.3% 15.9% 16.7% 21.1%

CertainTeed 8.5% 6.7% 11.1% 3.4% 13.6% 18.8% 4.7% 10.2% 9.1% 10.6% 0.0%

LP SmartSide 8.5% 0.0% 4.4% 24.1% 9.1% 0.0% 9.4% 10.2% 9.1% 10.6% 0.0%

MiraTEC 4.7% 0.0% 8.9% 0.0% 9.1% 6.2% 3.1% 6.1% 2.3% 6.1% 5.3%


Fypon 3.1% 6.7% 0.0% 3.4% 4.5% 0.0% 3.1% 4.1% 9.1% 0.0% 0.0%



TrexTrim 2.3% 0.0% 6.7% 0.0% 0.0% 0.0% 0.0% 6.1% 0.0% 4.5% 0.0%


AFCO 1.6% 0.0% 0.0% 3.4% 4.5% 0.0% 1.6% 2.0% 0.0% 0.0% 10.5%


Nichiha 1.6% 0.0% 4.4% 0.0% 0.0% 0.0% 0.0% 4.1% 0.0% 3.0% 0.0%

Royal Group 1.6% 6.7% 0.0% 0.0% 0.0% 0.0% 1.6% 2.0% 2.3% 1.5% 0.0%

TUFboard 1.6% 6.7% 0.0% 0.0% 0.0% 6.2% 1.6% 0.0% 2.3% 1.5% 0.0%

Vi-Lux 1.6% 0.0% 0.0% 6.9% 0.0% 0.0% 3.1% 0.0% 0.0% 1.5% 5.3%

Aristocast 0.8% 0.0% 0.0% 0.0% 4.5% 0.0% 1.6% 0.0% 2.3% 0.0% 0.0%


Chadsworth 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.6% 0.0% 0.0% 1.5% 0.0%

Moultrie 0.8% 0.0% 2.2% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 1.5% 0.0%

Palram 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.6% 0.0% 2.3% 0.0% 0.0%

Permacast (HB&G) 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 0.0% 2.0% 0.0% 1.5% 0.0%

None of these 7.0% 0.0% 4.4% 3.4% 18.2% 18.8% 4.7% 6.1% 9.1% 6.1% 5.3%


182

DECORATIVE MOULDINGS & COLUMNS: EXTERIORQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

AZEK Trimboards 5.72 6.00 5.74 5.50 5.43 5.80 5.58 5.91 5.73 5.82 5.33

HardieTrim (James Hardie) 5.70 5.67 6.15 4.96 5.86 5.50 5.75 5.69 5.59 5.76 5.69

Fypon 5.65 5.82 5.66 5.42 5.80 5.83 5.68 5.60 5.65 5.74 5.30

Permacast (HB&G) 5.61 5.11 5.71 6.10 4.50 5.40 5.43 6.00 5.64 5.57 5.67

TrexTrim 5.47 5.73 5.52 5.33 5.14 5.50 5.56 5.30 5.76 5.61 4.33

CertainTeed 5.46 5.55 5.55 5.25 5.46 5.90 5.40 5.44 5.51 5.50 5.17

Turncraft 5.41 5.20 5.50 5.50 5.00 5.75 5.00 6.00 5.40 5.46 5.25

Focal Point 5.38 3.67 5.50 5.86 6.00 5.50 5.36 5.38 4.75 5.58 5.40

Crown Columns and Millwork 5.37 4.50 5.71 5.33 0.00 5.75 5.28 5.38 5.30 5.74 4.33

Versatex Trimboard 5.37 5.50 5.55 4.88 0.00 5.33 4.77 5.93 5.25 5.63 4.00

LP SmartSide 5.35 5.43 5.24 5.50 5.25 4.75 5.39 5.53 5.24 5.71 4.54

Kleer Trimboards 5.34 5.50 5.42 5.22 3.00 5.80 5.00 5.60 5.50 5.40 4.83

Cellwood Shutters 5.32 4.00 5.78 5.57 6.00 6.00 4.82 5.75 5.00 5.50 4.67

KOMA 5.32 5.29 5.17 5.50 0.00 5.67 5.09 5.60 5.40 5.33 5.00

Royal Group 5.25 7.00 5.10 5.14 0.00 5.50 5.09 5.43 5.67 5.46 4.25

MiraTEC 5.20 4.00 5.29 5.00 6.00 6.33 5.10 5.12 4.60 5.42 5.33

Mid-America Siding Components 5.12 5.43 4.73 5.23 6.00 5.75 4.80 5.62 5.40 5.24 4.20

Custom Decorative Mouldings 5.11 4.00 5.20 5.33 7.00 5.50 4.95 5.43 4.71 5.41 4.50

Variform by Ply Gem 5.05 5.00 4.90 5.25 0.00 5.33 4.71 5.80 4.75 5.54 4.00

Mastic Home Exteriors by Ply Gem 5.04 4.14 5.22 5.22 6.50 5.67 4.89 5.20 4.25 5.32 4.50



183

DECORATIVE MOULDINGS & COLUMNS: EXTERIORQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Plycem 5.04 4.00 5.22 5.10 5.75 5.33 4.80 5.30 4.29 5.60 4.50

Chadsworth 5.03 5.14 5.00 4.88 6.00 6.00 4.85 5.00 5.17 4.82 5.50

Nichiha 5.00 3.00 5.91 4.62 4.50 5.67 4.64 5.20 5.00 5.45 4.00

Palram 5.00 2.50 5.00 5.71 0.00 5.50 4.88 5.00 4.67 5.25 4.50

Vi-Lux 5.00 1.00 5.80 5.11 4.50 5.33 4.83 5.50 1.00 5.50 4.83

Richwood Exterior Furnishings by Ply Gem 4.92 1.00 5.00 5.38 0.00 5.50 4.67 5.50 4.00 5.62 3.67

Dixie Pacific 4.90 4.60 4.73 5.60 0.00 5.50 4.64 5.12 4.67 5.00 4.67

Interplast TUFboard 4.85 2.00 5.00 5.67 5.00 5.50 4.60 6.00 4.00 5.12 4.67

Latitudes Railing 4.79 4.25 4.50 5.33 0.00 5.50 4.62 4.75 3.00 5.20 4.50

WindsorONE (Windsor Mill) 4.78 4.77 5.00 5.00 3.67 5.33 4.88 4.50 4.56 5.05 4.00

Atlantic Shutters (The Tapco Group) 4.74 4.38 4.40 5.09 6.00 5.67 4.50 4.83 4.33 4.95 4.50

Quality Edge 4.67 3.00 4.33 5.00 0.00 5.50 4.00 6.50 4.67 5.17 3.67

TUFboard 4.64 3.50 3.57 5.33 5.40 5.00 4.53 4.67 4.83 4.65 4.00

Melton 4.53 3.00 4.33 5.14 0.00 5.50 4.12 4.80 4.00 5.00 4.00

AFCO 4.52 2.67 4.62 4.75 6.00 5.33 3.92 5.33 3.75 4.46 5.50

TechTrim 4.52 3.83 4.80 4.78 5.00 5.50 4.20 5.25 3.00 5.15 4.00

Moultrie 4.50 1.00 4.50 5.00 0.00 4.67 4.22 5.50 3.50 5.00 4.00

Aristocast 4.46 3.40 4.64 4.62 5.00 5.25 4.00 5.00 4.50 4.46 4.43

Monticello Columns by Ply Gem 4.10 2.67 3.83 4.80 3.00 5.50 3.92 4.00 4.00 4.42 3.50


184

DECORATIVE MOULDINGS & COLUMNS: EXTERIORImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.27 6.18 6.43 6.15 6.32 6.40 6.21 6.32 6.26 6.22 6.50

Warranty 6.11 6.18 6.18 6.00 6.09 5.93 6.13 6.15 6.19 5.98 6.39


Product price 5.93 5.96 6.18 5.59 5.86 6.00 5.89 5.96 5.76 5.89 6.44


5.46 5.57 5.25 5.63 5.59 5.27 5.48 5.49 5.48 5.44 5.50


4.94 5.21 4.64 5.00 5.14 4.93 4.81 5.11 4.76 4.89 5.50


185

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Fypon 53.4% 60.0% 57.1% 56.0% 42.3% 42.9% 44.3% 78.1% 45.0% 50.0% 70.0%

Flex Trim 39.7% 51.4% 46.4% 28.0% 26.9% 28.6% 44.3% 34.4% 37.5% 37.0% 46.7%

Permacast (HB&G) 37.9% 37.1% 57.1% 48.0% 11.5% 14.3% 41.4% 40.6% 35.0% 28.3% 56.7%


Aristocast 31.9% 25.7% 35.7% 36.0% 34.6% 35.7% 40.0% 12.5% 30.0% 21.7% 50.0%


Outwater/OracDecor 26.7% 20.0% 21.4% 36.0% 34.6% 14.3% 24.3% 37.5% 25.0% 26.1% 30.0%


Chadworth 25.0% 25.7% 25.0% 28.0% 23.1% 14.3% 28.6% 21.9% 10.0% 26.1% 43.3%

Ornamental Mouldings 22.4% 14.3% 28.6% 36.0% 15.4% 14.3% 27.1% 15.6% 7.5% 26.1% 36.7%

WindsorONE (Window Mill) 20.7% 34.3% 14.3% 20.0% 11.5% 14.3% 20.0% 25.0% 25.0% 13.0% 26.7%

Focal Point 19.8% 17.1% 17.9% 20.0% 26.9% 14.3% 14.3% 34.4% 22.5% 13.0% 26.7%

Royal Group 19.8% 28.6% 14.3% 36.0% 0.0% 21.4% 20.0% 18.8% 12.5% 17.4% 33.3%

Ultra-Flex 19.0% 31.4% 17.9% 12.0% 11.5% 21.4% 21.4% 12.5% 22.5% 13.0% 23.3%

TUFboard 18.1% 22.9% 14.3% 20.0% 11.5% 14.3% 20.0% 15.6% 15.0% 19.6% 20.0%



186

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

White River Hardwoods 18.1% 14.3% 21.4% 20.0% 19.2% 14.3% 15.7% 25.0% 7.5% 23.9% 23.3%

East Coast Moulding (ECMD) 17.2% 20.0% 25.0% 20.0% 3.8% 21.4% 18.6% 12.5% 17.5% 15.2% 20.0%

Enkeboll Designs 16.4% 8.6% 14.3% 24.0% 23.1% 14.3% 14.3% 21.9% 7.5% 19.6% 23.3%

Metrie 14.7% 17.1% 14.3% 20.0% 7.7% 7.1% 20.0% 6.2% 10.0% 6.5% 33.3%

Dixie Pacific 13.8% 11.4% 14.3% 24.0% 7.7% 7.1% 15.7% 12.5% 12.5% 13.0% 16.7%

Moultrie 12.9% 8.6% 10.7% 32.0% 3.8% 14.3% 15.7% 6.2% 10.0% 13.0% 16.7%

Plantinum Prime - MDF 12.9% 17.1% 10.7% 20.0% 3.8% 14.3% 14.3% 9.4% 12.5% 10.9% 16.7%

TruChoice Aranco Moulding& Millwork

12.1% 20.0% 7.1% 16.0% 3.8% 14.3% 11.4% 12.5% 12.5% 4.3% 23.3%

Vi-Lux 7.8% 8.6% 3.6% 20.0% 0.0% 7.1% 8.6% 6.2% 10.0% 2.2% 13.3%

Fin-Tek - Painted Trim 6.9% 8.6% 3.6% 12.0% 3.8% 7.1% 7.1% 6.2% 5.0% 4.3% 13.3%

Zepsa Architectural Woodwork & Stairs

5.2% 5.7% 3.6% 12.0% 0.0% 7.1% 5.7% 3.1% 2.5% 2.2% 13.3%

None of these 12.1% 14.3% 3.6% 12.0% 15.4% 21.4% 12.9% 6.2% 15.0% 17.4% 0.0%


187

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Fypon 37.9% 40.0% 42.9% 48.0% 23.1% 21.4% 35.7% 50.0% 20.0% 39.1% 60.0%

Permacast (HB&G) 21.6% 31.4% 32.1% 16.0% 3.8% 14.3% 22.9% 21.9% 20.0% 13.0% 36.7%

Flex Trim 20.7% 28.6% 28.6% 16.0% 3.8% 14.3% 21.4% 21.9% 20.0% 15.2% 30.0%





Royal Group 11.2% 11.4% 7.1% 28.0% 0.0% 21.4% 11.4% 6.2% 2.5% 13.0% 20.0%


Aristocast 10.3% 5.7% 7.1% 12.0% 19.2% 21.4% 10.0% 6.2% 15.0% 2.2% 16.7%


Focal Point 9.5% 5.7% 3.6% 20.0% 11.5% 7.1% 4.3% 21.9% 10.0% 8.7% 10.0%

Chadworth 7.8% 8.6% 0.0% 12.0% 11.5% 7.1% 7.1% 9.4% 2.5% 8.7% 13.3%


Ultra-Flex 7.8% 11.4% 10.7% 8.0% 0.0% 14.3% 8.6% 3.1% 7.5% 4.3% 13.3%



188

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Metrie 6.9% 5.7% 7.1% 16.0% 0.0% 7.1% 7.1% 6.2% 5.0% 2.2% 16.7%


Dixie Pacific 6.0% 2.9% 3.6% 20.0% 0.0% 7.1% 7.1% 3.1% 7.5% 4.3% 6.7%

Moultrie 5.2% 0.0% 7.1% 12.0% 3.8% 14.3% 4.3% 3.1% 0.0% 8.7% 6.7%

TUFboard 5.2% 5.7% 3.6% 8.0% 0.0% 14.3% 4.3% 3.1% 2.5% 6.5% 6.7%



4.3% 5.7% 0.0% 12.0% 0.0% 14.3% 1.4% 6.2% 5.0% 2.2% 6.7%

Fin-Tek - Painted Trim 3.4% 0.0% 3.6% 12.0% 0.0% 7.1% 2.9% 3.1% 0.0% 2.2% 10.0%

Vi-Lux 2.6% 0.0% 3.6% 8.0% 0.0% 7.1% 1.4% 3.1% 0.0% 0.0% 10.0%


2.6% 0.0% 3.6% 8.0% 0.0% 7.1% 1.4% 3.1% 0.0% 0.0% 10.0%

None of these 20.7% 17.1% 7.1% 24.0% 34.6% 21.4% 20.0% 21.9% 27.5% 19.6% 13.3%


189

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Used the Most


Total Northeast South Midwest WestUnder $150K

$150K-$499K $500K+

Less than 5 5 to 49 50+

Permacast (HB&G) 11.2% 17.1% 21.4% 4.0% 0.0% 7.1% 11.4% 12.5% 17.5% 4.3% 13.3%

Fypon 8.6% 2.9% 10.7% 8.0% 15.4% 0.0% 8.6% 12.5% 0.0% 17.4% 6.7%



Flex Trim 6.0% 11.4% 3.6% 8.0% 0.0% 7.1% 7.1% 3.1% 5.0% 6.5% 6.7%



Aristocast 4.3% 0.0% 3.6% 4.0% 11.5% 7.1% 5.7% 0.0% 5.0% 0.0% 10.0%

Metrie 4.3% 2.9% 7.1% 8.0% 0.0% 0.0% 5.7% 3.1% 2.5% 2.2% 10.0%


Focal Point 1.7% 0.0% 0.0% 0.0% 7.7% 0.0% 1.4% 3.1% 2.5% 0.0% 3.3%


Royal Group 1.7% 5.7% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 2.5% 0.0% 3.3%

TUFboard 1.7% 2.9% 0.0% 0.0% 0.0% 7.1% 1.4% 0.0% 2.5% 2.2% 0.0%

Ultra-Flex 1.7% 0.0% 7.1% 0.0% 0.0% 0.0% 2.9% 0.0% 2.5% 2.2% 0.0%

Dixie Pacific 0.9% 0.0% 0.0% 4.0% 0.0% 7.1% 0.0% 0.0% 0.0% 0.0% 3.3%


Moultrie 0.9% 0.0% 3.6% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 2.2% 0.0%




None of these 23.3% 17.1% 10.7% 28.0% 38.5% 21.4% 22.9% 25.0% 27.5% 21.7% 20.0%


190

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Fypon 5.77 5.90 5.94 5.71 5.36 6.33 5.87 5.52 5.83 5.83 5.67

Permacast (HB&G) 5.73 6.00 6.00 5.08 5.67 6.50 5.76 5.54 5.71 5.69 5.76

Crown Columns and Millwork 5.51 5.09 5.82 5.43 6.00 6.00 5.57 5.11 5.00 5.74 5.58

Royal Group 5.48 5.70 5.00 5.44 0.00 6.33 5.43 5.17 5.80 5.50 5.30

White River Hardwoods 5.48 4.40 5.83 5.80 5.80 6.50 4.82 6.12 4.33 6.00 5.14

Kleer Trimboards 5.42 5.38 6.20 5.30 4.67 6.20 5.13 5.45 5.40 5.83 4.89

Outwater/OracDecor 5.40 5.00 6.17 5.22 5.38 5.50 5.24 5.64 5.20 5.92 4.88

Ornamental Mouldings 5.38 4.40 5.75 5.33 6.00 6.50 5.11 6.00 4.67 5.42 5.55

Moultrie 5.33 3.33 6.67 5.62 5.00 6.00 5.18 5.50 4.75 6.00 5.00

Versatex Trimboard 5.32 5.57 5.50 5.50 3.33 6.25 5.28 5.00 5.22 5.92 4.70

Flex Trim 5.31 5.41 5.77 5.29 4.57 5.00 5.33 5.36 5.47 5.19 5.29

Ultra-Flex 5.27 4.91 5.60 5.00 6.33 6.00 5.13 5.25 5.33 5.50 5.00

Enkeboll Designs 5.21 3.00 5.75 5.17 6.00 6.00 4.70 5.71 3.67 5.89 5.00

WindsorONE (Window Mill) 5.17 4.75 5.75 5.60 5.33 5.00 5.14 5.25 5.10 5.50 5.00



191

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


5.15 4.71 6.00 5.50 6.00 5.50 4.86 5.50 5.40 5.00 5.00

Focal Point 5.13 4.00 6.20 5.40 5.14 6.00 4.60 5.45 4.89 5.50 5.12

Chadworth 5.07 4.75 4.86 5.29 5.50 5.50 4.89 5.43 4.50 5.09 5.23

Metrie 5.06 3.50 6.50 5.80 5.00 6.00 5.07 4.50 4.00 6.00 5.20

East Coast Moulding (ECMD) 5.05 4.29 5.86 5.40 3.00 5.00 4.85 5.75 4.57 5.71 4.83

Plantinum Prime - MDF 5.00 4.50 4.67 5.60 6.00 6.00 4.50 6.00 5.00 4.80 5.20

Dixie Pacific 4.94 3.25 5.50 5.33 6.00 6.00 4.64 5.50 4.40 5.50 4.80

Aristocast 4.88 4.38 4.75 5.44 4.89 5.00 4.92 4.50 5.00 4.38 5.07

TUFboard 4.79 4.71 5.00 5.00 5.00 6.50 4.58 4.60 5.00 4.62 4.80

Vi-Lux 4.78 3.00 6.00 5.60 0.00 6.00 4.67 4.50 4.75 6.00 4.50


4.33 1.50 6.00 5.67 0.00 6.00 3.75 5.00 1.00 6.00 4.75

Fin-Tek - Painted Trim 4.25 3.00 6.00 5.00 4.00 6.00 4.00 4.00 3.50 4.50 4.50


192

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.94 6.14 6.00 5.52 6.00 6.21 5.97 5.75 5.90 5.89 6.07

Product price 5.72 5.83 6.00 5.32 5.62 5.93 5.76 5.53 5.72 5.59 5.90


Warranty 5.41 5.54 5.57 4.96 5.46 5.36 5.49 5.28 5.40 5.26 5.67


4.97 5.31 4.96 4.56 4.85 5.14 4.93 5.00 5.15 4.91 4.83


4.78 5.26 4.57 4.56 4.54 4.71 4.81 4.75 4.90 4.70 4.77


193

DOORS: GARAGEBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Overhead Door 71.0% 71.4% 76.6% 63.6% 76.9% 80.0% 68.0% 73.9% 70.4% 72.5% 69.2%

Clopay 66.4% 66.7% 74.5% 69.7% 50.0% 50.0% 64.0% 73.9% 59.3% 70.6% 73.1%

Wayne-Dalton 65.6% 57.1% 68.1% 66.7% 69.2% 60.0% 72.0% 56.5% 64.8% 62.7% 73.1%

Raynor 48.1% 52.4% 38.3% 63.6% 46.2% 70.0% 52.0% 37.0% 44.4% 45.1% 61.5%

Amarr 32.1% 28.6% 46.8% 24.2% 19.2% 20.0% 30.7% 37.0% 27.8% 29.4% 46.2%

C.H.I. Overhead Doors 30.5% 28.6% 23.4% 48.5% 23.1% 40.0% 29.3% 30.4% 27.8% 35.3% 26.9%

Real Carriage Door 19.1% 23.8% 12.8% 27.3% 19.2% 30.0% 12.0% 28.3% 9.3% 29.4% 19.2%

Windsor Republic Doors 17.6% 23.8% 12.8% 12.1% 30.8% 30.0% 16.0% 17.4% 18.5% 17.6% 15.4%

The Farnsworth Group 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Garaga 14.5% 23.8% 6.4% 18.2% 11.5% 20.0% 12.0% 17.4% 11.1% 17.6% 15.4%

None of these 6.9% 0.0% 4.3% 9.1% 11.5% 10.0% 6.7% 6.5% 9.3% 5.9% 3.8%


194

DOORS: GARAGEBrand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Overhead Door 38.2% 38.1% 36.2% 36.4% 50.0% 70.0% 40.0% 28.3% 37.0% 39.2% 38.5%

Clopay 35.1% 42.9% 40.4% 33.3% 23.1% 10.0% 34.7% 41.3% 25.9% 43.1% 38.5%

Wayne-Dalton 33.6% 28.6% 36.2% 24.2% 42.3% 40.0% 34.7% 30.4% 24.1% 37.3% 46.2%

Amarr 17.6% 4.8% 27.7% 18.2% 7.7% 0.0% 20.0% 17.4% 9.3% 19.6% 30.8%


Raynor 13.0% 19.0% 8.5% 15.2% 15.4% 0.0% 13.3% 15.2% 14.8% 7.8% 19.2%

Real Carriage Door 4.6% 4.8% 2.1% 9.1% 3.8% 10.0% 2.7% 6.5% 0.0% 9.8% 3.8%

Garaga 2.3% 4.8% 0.0% 0.0% 0.0% 0.0% 1.3% 4.3% 1.9% 3.9% 0.0%


None of these 10.7% 0.0% 4.3% 18.2% 19.2% 20.0% 12.0% 6.5% 16.7% 5.9% 7.7%


195

DOORS: GARAGEBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Clopay 23.7% 28.6% 25.5% 21.2% 23.1% 10.0% 18.7% 34.8% 18.5% 31.4% 19.2%

Overhead Door 23.7% 14.3% 25.5% 30.3% 23.1% 50.0% 24.0% 17.4% 27.8% 19.6% 23.1%

Wayne-Dalton 17.6% 23.8% 21.3% 3.0% 19.2% 10.0% 17.3% 19.6% 9.3% 23.5% 23.1%

Amarr 8.4% 4.8% 14.9% 9.1% 0.0% 0.0% 10.7% 6.5% 3.7% 9.8% 15.4%


Raynor 4.6% 9.5% 0.0% 6.1% 7.7% 0.0% 5.3% 4.3% 7.4% 0.0% 7.7%


Garaga 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.2% 1.9% 0.0% 0.0%

None of these 12.2% 0.0% 6.4% 18.2% 23.1% 20.0% 13.3% 8.7% 16.7% 7.8% 11.5%


196

DOORS: GARAGEQuality Ratings

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Wayne-Dalton 5.75 6.33 5.88 5.21 5.72 5.50 5.90 5.52 5.53 6.26 5.24

Clopay 5.73 6.00 5.89 5.45 5.62 5.00 5.73 5.85 5.63 5.83 5.72

Overhead Door 5.70 5.69 5.89 5.53 5.55 5.38 5.70 5.78 5.81 5.85 5.18

Amarr 5.51 5.00 5.59 5.38 5.80 4.00 5.65 5.53 5.23 6.00 5.25

C.H.I. Overhead Doors 5.29 5.20 5.27 5.44 4.80 5.25 5.38 5.15 5.36 5.53 4.57

Raynor 5.26 5.67 5.47 5.16 4.83 4.86 5.34 5.25 5.14 5.33 5.33

Real Carriage Door 4.84 5.00 5.20 4.33 5.00 4.33 4.50 5.20 4.00 5.31 3.67

Windsor Republic Doors 4.80 4.50 5.17 4.50 4.75 5.00 4.78 4.75 4.86 5.00 4.25

Garaga 4.38 4.00 3.67 4.00 5.00 4.00 4.14 4.71 4.00 4.62 4.25


197

DOORS: GARAGEImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.95 6.32 6.09 5.69 5.76 6.00 6.00 5.87 5.94 5.83 6.19

Warranty 5.88 6.11 5.93 5.75 5.84 6.20 5.93 5.74 5.90 5.75 6.08

Product price 5.80 5.74 6.00 5.53 6.00 6.20 5.86 5.63 5.50 5.94 6.15


5.29 5.63 5.50 5.06 5.04 5.70 5.11 5.48 5.46 5.40 4.77



5.13 5.42 5.33 4.94 4.84 5.70 4.94 5.28 5.04 5.23 5.12


198

DOORS: ENTRYBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 87.7% 92.0% 91.9% 75.9% 90.9% 77.8% 85.3% 94.6% 82.1% 86.7% 96.7%

Pella 85.1% 88.0% 81.1% 93.1% 77.3% 100.0% 82.4% 86.5% 89.7% 84.4% 80.0%

Therma-Tru 85.1% 92.0% 83.8% 82.8% 81.8% 66.7% 85.3% 89.2% 76.9% 93.3% 83.3%

Masonite 76.3% 72.0% 89.2% 69.0% 68.2% 33.3% 76.5% 86.5% 71.8% 77.8% 80.0%

Stanley 56.1% 48.0% 59.5% 58.6% 59.1% 55.6% 54.4% 59.5% 64.1% 57.8% 43.3%

Weather Shield 56.1% 64.0% 59.5% 65.5% 31.8% 33.3% 58.8% 56.8% 53.8% 57.8% 56.7%

Simpson 51.8% 72.0% 45.9% 44.8% 50.0% 22.2% 51.5% 59.5% 53.8% 53.3% 46.7%

Milgard 44.7% 20.0% 45.9% 37.9% 81.8% 33.3% 41.2% 54.1% 35.9% 40.0% 63.3%

Bilco 42.1% 80.0% 27.0% 51.7% 13.6% 33.3% 45.6% 37.8% 46.2% 42.2% 36.7%

Benchmark 35.1% 44.0% 29.7% 41.4% 27.3% 11.1% 39.7% 32.4% 30.8% 40.0% 33.3%

Perma-Door 32.5% 28.0% 35.1% 31.0% 36.4% 11.1% 35.3% 32.4% 23.1% 28.9% 50.0%

Plastpro/Distribution 20.2% 12.0% 24.3% 17.2% 27.3% 0.0% 22.1% 21.6% 10.3% 20.0% 33.3%

Tru Tech Doors 18.4% 12.0% 18.9% 20.7% 22.7% 22.2% 16.2% 21.6% 15.4% 11.1% 33.3%

Johnson Metal Products 17.5% 20.0% 10.8% 24.1% 18.2% 22.2% 11.8% 27.0% 17.9% 17.8% 16.7%

Woodgrain Doors 17.5% 20.0% 18.9% 17.2% 13.6% 0.0% 19.1% 18.9% 12.8% 20.0% 20.0%

ProVia 16.7% 16.0% 10.8% 31.0% 9.1% 11.1% 13.2% 24.3% 20.5% 11.1% 20.0%



199

DOORS: ENTRYBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Taylor 16.7% 20.0% 8.1% 27.6% 9.1% 0.0% 22.1% 10.8% 12.8% 17.8% 20.0%

Ideal 15.8% 12.0% 10.8% 31.0% 9.1% 0.0% 16.2% 18.9% 23.1% 8.9% 16.7%

Pinecrest 14.9% 20.0% 5.4% 17.2% 22.7% 11.1% 11.8% 21.6% 12.8% 15.6% 16.7%

Upstate Door 11.4% 16.0% 8.1% 13.8% 9.1% 0.0% 10.3% 16.2% 10.3% 11.1% 13.3%

None of these 0.9% 0.0% 0.0% 0.0% 4.5% 0.0% 0.0% 2.7% 2.6% 0.0% 0.0%


200

DOORS: ENTRYBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Therma-Tru 64.9% 68.0% 62.2% 72.4% 59.1% 33.3% 70.6% 62.2% 53.8% 80.0% 56.7%

JELD-WEN 50.9% 64.0% 56.8% 37.9% 45.5% 44.4% 50.0% 54.1% 46.2% 48.9% 60.0%

Masonite 46.5% 44.0% 62.2% 31.0% 45.5% 22.2% 47.1% 51.4% 41.0% 44.4% 56.7%

Pella 34.2% 32.0% 29.7% 51.7% 18.2% 44.4% 30.9% 37.8% 33.3% 48.9% 13.3%

Simpson 27.2% 36.0% 24.3% 20.7% 31.8% 11.1% 23.5% 37.8% 25.6% 28.9% 26.7%

Stanley 18.4% 8.0% 13.5% 31.0% 22.7% 11.1% 19.1% 18.9% 20.5% 20.0% 13.3%

Bilco 13.2% 44.0% 5.4% 6.9% 0.0% 11.1% 13.2% 13.5% 10.3% 17.8% 10.0%

Weather Shield 12.3% 4.0% 13.5% 17.2% 13.6% 0.0% 16.2% 8.1% 17.9% 11.1% 6.7%

Benchmark 7.9% 8.0% 5.4% 17.2% 0.0% 0.0% 8.8% 8.1% 7.7% 11.1% 3.3%

Milgard 7.9% 0.0% 2.7% 3.4% 31.8% 11.1% 5.9% 10.8% 7.7% 8.9% 6.7%

Perma-Door 7.0% 8.0% 8.1% 6.9% 4.5% 0.0% 5.9% 10.8% 2.6% 11.1% 6.7%


Woodgrain Doors 6.1% 8.0% 10.8% 0.0% 4.5% 0.0% 7.4% 5.4% 7.7% 4.4% 6.7%

Taylor 5.3% 8.0% 0.0% 10.3% 0.0% 0.0% 5.9% 5.4% 2.6% 6.7% 6.7%

Johnson Metal Products 4.4% 4.0% 2.7% 3.4% 9.1% 11.1% 0.0% 10.8% 0.0% 8.9% 3.3%

Ideal 3.5% 0.0% 0.0% 13.8% 0.0% 0.0% 2.9% 5.4% 5.1% 2.2% 3.3%



201

DOORS: ENTRYBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tru Tech Doors 2.6% 4.0% 0.0% 6.9% 0.0% 0.0% 1.5% 5.4% 0.0% 0.0% 10.0%

Pinecrest 1.8% 4.0% 2.7% 0.0% 0.0% 11.1% 0.0% 2.7% 0.0% 4.4% 0.0%

ProVia 1.8% 4.0% 2.7% 0.0% 0.0% 11.1% 1.5% 0.0% 0.0% 2.2% 3.3%

Upstate Door 0.9% 0.0% 0.0% 3.4% 0.0% 0.0% 0.0% 2.7% 0.0% 0.0% 3.3%

None of these 1.8% 0.0% 0.0% 3.4% 4.5% 11.1% 0.0% 2.7% 5.1% 0.0% 0.0%


202

DOORS: ENTRYBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Therma-Tru 33.3% 44.0% 27.0% 41.4% 22.7% 0.0% 39.7% 29.7% 35.9% 35.6% 26.7%

Masonite 15.8% 8.0% 21.6% 13.8% 18.2% 11.1% 16.2% 16.2% 12.8% 8.9% 30.0%

JELD-WEN 14.9% 20.0% 21.6% 3.4% 13.6% 33.3% 13.2% 13.5% 15.4% 17.8% 10.0%

Simpson 12.3% 20.0% 10.8% 3.4% 18.2% 11.1% 11.8% 13.5% 12.8% 11.1% 13.3%

Pella 10.5% 4.0% 2.7% 24.1% 9.1% 22.2% 7.4% 13.5% 7.7% 17.8% 3.3%

Milgard 1.8% 0.0% 0.0% 0.0% 9.1% 11.1% 0.0% 2.7% 2.6% 2.2% 0.0%

Perma-Door 1.8% 0.0% 5.4% 0.0% 0.0% 0.0% 1.5% 2.7% 2.6% 2.2% 0.0%

Stanley 1.8% 0.0% 0.0% 3.4% 4.5% 0.0% 1.5% 2.7% 2.6% 0.0% 3.3%

Weather Shield 1.8% 0.0% 2.7% 3.4% 0.0% 0.0% 2.9% 0.0% 2.6% 0.0% 3.3%


Woodgrain Doors 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 3.3%

None of these 4.4% 4.0% 2.7% 6.9% 4.5% 11.1% 4.4% 2.7% 5.1% 4.4% 3.3%


203

DOORS: ENTRYQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Pella 5.78 5.18 6.03 5.80 6.07 5.44 6.00 5.52 5.56 5.89 5.96

Therma-Tru 5.70 5.43 5.76 5.78 5.89 6.00 6.05 5.03 5.72 5.51 6.00

Simpson 5.51 5.22 5.38 5.85 5.80 7.00 5.58 5.27 5.70 5.48 5.29

JELD-WEN 5.29 5.17 5.44 4.90 5.56 5.43 5.49 4.94 5.45 4.89 5.64

Weather Shield 5.13 4.44 5.57 5.06 5.57 5.67 5.16 5.00 5.29 4.65 5.59

Masonite 5.10 4.61 5.00 5.41 5.53 5.00 5.45 4.53 4.96 4.88 5.57

Bilco 5.04 5.11 5.44 4.87 4.33 5.67 5.27 4.38 4.76 5.33 5.00

Perma-Door 5.00 3.83 5.42 5.12 5.12 5.00 5.05 4.91 4.75 5.00 5.13

Woodgrain Doors 5.00 4.20 5.83 4.80 5.00 0.00 5.08 4.86 5.80 4.88 4.50

Stanley 4.92 4.75 4.52 5.50 5.00 5.20 5.12 4.55 5.04 4.71 5.08

Johnson Metal Products 4.89 4.60 5.33 4.83 5.00 5.00 4.33 5.20 5.00 5.14 4.40

Milgard 4.87 4.00 4.56 4.62 5.56 4.33 5.25 4.44 4.92 4.29 5.26

Plastpro/Distribution 4.79 3.67 5.43 4.25 5.00 0.00 5.18 4.25 4.50 4.71 4.90

ProVia 4.73 4.33 4.67 5.00 4.50 7.00 4.67 4.50 5.14 4.50 4.25

Benchmark 4.70 4.27 5.10 4.80 4.67 5.00 4.83 4.42 5.27 4.53 4.33

Pinecrest 4.64 3.60 5.00 5.25 5.25 7.00 4.20 4.62 4.67 4.83 4.40



204

DOORS: ENTRYQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tru Tech Doors 4.61 4.00 4.80 4.60 4.80 5.00 4.75 4.38 5.20 3.50 4.78

Taylor 4.47 4.20 4.00 5.00 4.00 0.00 4.42 4.67 5.67 4.43 3.80

Upstate Door 4.27 3.25 5.50 4.33 5.00 0.00 4.20 4.33 5.00 4.25 3.75

Ideal 4.07 3.00 4.00 4.43 4.50 0.00 3.88 4.29 4.50 4.00 3.40


205

DOORS: ENTRYImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.92 6.00 5.71 6.00 6.00 6.44 6.12 5.42 5.85 5.73 6.31

Warranty 5.90 5.60 5.94 5.97 6.05 5.67 6.16 5.47 5.64 5.91 6.24

Product price 5.78 5.84 5.60 5.83 5.86 6.56 5.93 5.31 5.74 5.50 6.24



5.44 5.60 5.51 5.38 5.41 5.44 5.63 5.08 5.38 5.23 5.83


5.04 5.24 4.69 5.21 5.32 4.78 5.21 4.78 4.92 4.75 5.62


206

DOORS: INTERIOR PASSAGEBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 81.6% 82.1% 83.9% 80.0% 78.6% 66.7% 78.8% 86.7% 90.9% 75.6% 80.0%

Masonite 77.7% 89.3% 80.6% 80.0% 60.7% 66.7% 78.8% 77.8% 81.8% 71.1% 84.0%

Simpson 49.5% 53.6% 41.9% 46.7% 57.1% 0.0% 40.4% 66.7% 39.4% 53.3% 56.0%

Stanley (mirrored) 32.0% 46.4% 19.4% 33.3% 28.6% 16.7% 26.9% 40.0% 42.4% 22.2% 36.0%

Benchmark 28.2% 28.6% 32.3% 20.0% 28.6% 33.3% 32.7% 22.2% 21.2% 28.9% 36.0%

CraftMaster 27.2% 35.7% 25.8% 26.7% 17.9% 33.3% 23.1% 31.1% 27.3% 24.4% 32.0%

TruStile 25.2% 35.7% 19.4% 20.0% 25.0% 0.0% 23.1% 31.1% 15.2% 26.7% 36.0%

Colonist 19.4% 21.4% 16.1% 13.3% 25.0% 16.7% 17.3% 22.2% 9.1% 26.7% 20.0%

T.M. Cobb 13.6% 3.6% 9.7% 6.7% 32.1% 16.7% 11.5% 15.6% 12.1% 8.9% 24.0%

Woodgrain Doors 11.7% 10.7% 12.9% 13.3% 10.7% 0.0% 13.5% 11.1% 6.1% 8.9% 24.0%

Upstate Door 6.8% 10.7% 3.2% 13.3% 3.6% 0.0% 7.7% 6.7% 3.0% 8.9% 8.0%

Woodharbor Doors 5.8% 3.6% 3.2% 20.0% 3.6% 0.0% 9.6% 2.2% 3.0% 4.4% 12.0%

None of these 6.8% 3.6% 6.5% 6.7% 10.7% 33.3% 7.7% 2.2% 6.1% 11.1% 0.0%


207

DOORS: INTERIOR PASSAGEBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Masonite 53.4% 57.1% 61.3% 26.7% 53.6% 50.0% 51.9% 55.6% 45.5% 53.3% 64.0%

JELD-WEN 42.7% 39.3% 41.9% 46.7% 42.9% 0.0% 46.2% 44.4% 54.5% 35.6% 40.0%

Simpson 25.2% 25.0% 16.1% 26.7% 35.7% 0.0% 26.9% 26.7% 12.1% 33.3% 28.0%

Stanley (mirrored) 9.7% 10.7% 6.5% 6.7% 10.7% 0.0% 11.5% 8.9% 15.2% 4.4% 12.0%

Colonist 8.7% 7.1% 6.5% 13.3% 10.7% 16.7% 9.6% 6.7% 3.0% 11.1% 12.0%

CraftMaster 8.7% 10.7% 9.7% 13.3% 3.6% 16.7% 9.6% 6.7% 12.1% 8.9% 4.0%

TruStile 8.7% 7.1% 12.9% 13.3% 3.6% 0.0% 9.6% 8.9% 0.0% 17.8% 4.0%

T.M. Cobb 4.9% 0.0% 3.2% 6.7% 10.7% 0.0% 3.8% 6.7% 9.1% 4.4% 0.0%

Benchmark 3.9% 0.0% 6.5% 6.7% 3.6% 0.0% 5.8% 2.2% 3.0% 6.7% 0.0%

Upstate Door 2.9% 3.6% 0.0% 13.3% 0.0% 0.0% 3.8% 2.2% 0.0% 6.7% 0.0%

Woodgrain Doors 2.9% 0.0% 3.2% 6.7% 3.6% 0.0% 5.8% 0.0% 0.0% 2.2% 8.0%


None of these 7.8% 3.6% 9.7% 6.7% 10.7% 33.3% 7.7% 4.4% 9.1% 11.1% 0.0%


208

DOORS: INTERIOR PASSAGEBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Masonite 37.9% 46.4% 48.4% 20.0% 28.6% 50.0% 38.5% 35.6% 30.3% 33.3% 56.0%

JELD-WEN 21.4% 14.3% 22.6% 20.0% 25.0% 0.0% 23.1% 22.2% 33.3% 15.6% 16.0%

Simpson 10.7% 17.9% 3.2% 13.3% 10.7% 0.0% 11.5% 11.1% 3.0% 13.3% 16.0%

Colonist 4.9% 0.0% 3.2% 6.7% 10.7% 0.0% 5.8% 4.4% 0.0% 6.7% 8.0%

CraftMaster 3.9% 7.1% 3.2% 6.7% 0.0% 16.7% 3.8% 2.2% 6.1% 2.2% 4.0%

TruStile 2.9% 3.6% 6.5% 0.0% 0.0% 0.0% 1.9% 4.4% 0.0% 6.7% 0.0%

Benchmark 1.9% 0.0% 3.2% 0.0% 3.6% 0.0% 1.9% 2.2% 3.0% 2.2% 0.0%

T.M. Cobb 1.9% 0.0% 0.0% 0.0% 7.1% 0.0% 1.9% 2.2% 6.1% 0.0% 0.0%

Upstate Door 1.9% 3.6% 0.0% 6.7% 0.0% 0.0% 1.9% 2.2% 0.0% 4.4% 0.0%


None of these 11.7% 7.1% 9.7% 20.0% 14.3% 33.3% 7.7% 13.3% 18.2% 13.3% 0.0%


209

DOORS: INTERIOR PASSAGEQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 5.53 5.35 5.92 5.08 5.57 6.25 5.51 5.47 5.80 5.21 5.65

TruStile 5.50 5.60 6.17 4.67 5.14 0.00 5.33 5.64 5.20 5.75 5.33

Upstate Door 5.43 6.33 5.00 5.00 4.00 0.00 4.75 6.33 7.00 5.50 4.50

Simpson 5.39 5.53 5.23 5.14 5.50 0.00 5.52 5.30 5.31 5.38 5.50

Masonite 5.39 5.36 5.64 4.75 5.59 5.75 5.46 5.26 5.37 5.16 5.76

T.M. Cobb 5.29 4.00 4.33 5.00 5.78 6.00 5.33 5.14 5.25 5.00 5.50

CraftMaster 5.18 5.10 5.50 5.25 5.00 6.50 5.50 4.71 5.44 5.00 5.12

Woodharbor Doors 5.00 4.00 5.00 5.67 4.00 0.00 4.80 6.00 6.00 5.50 4.33

Stanley (mirrored) 4.94 5.08 5.00 5.00 4.75 4.00 5.29 4.71 5.21 4.60 4.88

Colonist 4.84 4.33 5.40 5.50 4.67 7.00 4.78 4.67 4.67 4.73 5.20

Woodgrain Doors 4.75 4.33 5.00 5.50 4.33 0.00 4.71 4.80 4.50 5.25 4.50

Benchmark 4.69 4.12 5.40 5.00 4.25 6.00 4.71 4.40 4.71 4.69 4.67


210

DOORS: INTERIOR PASSAGEImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 5.88 5.93 6.10 5.40 5.89 6.17 5.73 6.02 5.85 5.64 6.36


5.86 6.04 5.97 5.67 5.71 5.83 5.81 5.93 6.15 5.40 6.32

Warranty 5.79 5.75 6.10 5.60 5.61 5.67 5.67 5.93 5.73 5.53 6.32



5.17 5.32 5.42 5.40 4.64 5.17 5.15 5.20 5.24 4.98 5.44


5.00 5.18 5.00 5.33 4.64 5.00 4.96 5.04 4.94 4.78 5.48


211

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 93.2% 95.0% 97.8% 89.7% 90.9% 93.8% 91.2% 97.1% 97.0% 90.9% 93.3%

JELD-WEN 89.0% 90.0% 95.7% 86.2% 81.8% 87.5% 91.2% 85.3% 90.9% 89.1% 86.7%

Pella 88.1% 75.0% 97.8% 93.1% 77.3% 93.8% 89.7% 82.4% 97.0% 85.5% 83.3%

Marvin 80.5% 80.0% 87.0% 82.8% 68.2% 81.2% 76.5% 88.2% 90.9% 80.0% 70.0%

Therma-Tru 78.0% 80.0% 87.0% 75.9% 63.6% 62.5% 80.9% 79.4% 81.8% 76.4% 76.7%

Weather Shield 66.9% 65.0% 73.9% 65.5% 59.1% 56.2% 69.1% 67.6% 78.8% 63.6% 60.0%

Hurd Windows and Doors 61.0% 65.0% 69.6% 55.2% 50.0% 37.5% 67.6% 58.8% 63.6% 61.8% 56.7%

Integrity Doors by Marvin 61.0% 65.0% 65.2% 65.5% 45.5% 56.2% 58.8% 67.6% 66.7% 58.2% 60.0%

Eagle 55.1% 55.0% 52.2% 69.0% 45.5% 31.2% 61.8% 52.9% 57.6% 54.5% 53.3%

Crestline 54.2% 50.0% 54.3% 79.3% 27.3% 43.8% 54.4% 58.8% 57.6% 58.2% 43.3%

Kolbe & Kolbe 51.7% 55.0% 58.7% 48.3% 40.9% 31.2% 54.4% 55.9% 51.5% 49.1% 56.7%

Masonite 50.0% 45.0% 65.2% 34.5% 45.5% 50.0% 47.1% 55.9% 39.4% 52.7% 56.7%

Milgard 50.0% 30.0% 45.7% 41.4% 90.9% 50.0% 48.5% 52.9% 57.6% 38.2% 63.3%

Atrium 47.5% 50.0% 67.4% 27.6% 31.8% 31.2% 50.0% 50.0% 45.5% 45.5% 53.3%

Silver Line (an Andersen Company) 45.8% 55.0% 60.9% 44.8% 9.1% 50.0% 48.5% 38.2% 42.4% 45.5% 50.0%

Stanley 44.1% 40.0% 47.8% 37.9% 50.0% 37.5% 44.1% 47.1% 60.6% 40.0% 33.3%

Ply Gem 40.7% 25.0% 60.9% 37.9% 18.2% 37.5% 44.1% 35.3% 39.4% 38.2% 46.7%



212

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Simonton 35.6% 40.0% 45.7% 31.0% 13.6% 6.2% 41.2% 38.2% 30.3% 38.2% 36.7%

Benchmark 33.9% 35.0% 41.3% 27.6% 27.3% 37.5% 30.9% 38.2% 30.3% 34.5% 36.7%

Simpson 32.2% 25.0% 34.8% 37.9% 27.3% 25.0% 32.4% 35.3% 33.3% 30.9% 33.3%

Windsor Windows & Doors 29.7% 15.0% 39.1% 34.5% 18.2% 31.2% 32.4% 23.5% 39.4% 23.6% 30.0%

MI Windows and Doors 28.8% 25.0% 43.5% 20.7% 13.6% 18.8% 36.8% 17.6% 24.2% 21.8% 46.7%

Fleetwood Windows and Doors 20.3% 15.0% 19.6% 13.8% 36.4% 18.8% 19.1% 23.5% 12.1% 21.8% 26.7%

PGT 18.6% 5.0% 34.8% 10.3% 9.1% 12.5% 16.2% 26.5% 6.1% 18.2% 33.3%

Nana 17.8% 5.0% 21.7% 17.2% 22.7% 6.2% 14.7% 29.4% 12.1% 16.4% 26.7%

Western Window Systems 16.9% 5.0% 23.9% 17.2% 13.6% 0.0% 19.1% 20.6% 9.1% 10.9% 36.7%

CWD Windows and Doors 14.4% 10.0% 19.6% 10.3% 13.6% 6.2% 16.2% 14.7% 6.1% 12.7% 26.7%

Panda Windows and Doors 14.4% 15.0% 17.4% 13.8% 9.1% 6.2% 10.3% 26.5% 6.1% 16.4% 20.0%

La Cantina Doors 13.6% 15.0% 15.2% 10.3% 13.6% 6.2% 13.2% 17.6% 9.1% 12.7% 20.0%

ProVia 12.7% 15.0% 19.6% 6.9% 4.5% 6.2% 11.8% 17.6% 6.1% 12.7% 20.0%

Weiland Doors 12.7% 5.0% 19.6% 13.8% 4.5% 0.0% 14.7% 14.7% 3.0% 14.5% 20.0%

Solar Innovations 11.9% 10.0% 13.0% 10.3% 13.6% 0.0% 13.2% 14.7% 6.1% 7.3% 26.7%


213

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 56.8% 75.0% 50.0% 65.5% 45.5% 50.0% 55.9% 61.8% 30.3% 72.7% 56.7%

Therma-Tru 42.4% 40.0% 45.7% 41.4% 40.9% 25.0% 45.6% 44.1% 27.3% 41.8% 60.0%

JELD-WEN 39.0% 25.0% 47.8% 41.4% 31.8% 43.8% 41.2% 32.4% 36.4% 38.2% 43.3%

Pella 28.8% 30.0% 23.9% 37.9% 27.3% 37.5% 26.5% 29.4% 27.3% 34.5% 20.0%

Marvin 23.7% 30.0% 17.4% 34.5% 18.2% 25.0% 22.1% 26.5% 21.2% 29.1% 16.7%


Milgard 16.9% 0.0% 8.7% 6.9% 63.6% 25.0% 13.2% 20.6% 21.2% 10.9% 23.3%

Masonite 16.1% 20.0% 17.4% 6.9% 22.7% 25.0% 13.2% 17.6% 12.1% 14.5% 23.3%


Ply Gem 14.4% 10.0% 30.4% 3.4% 0.0% 12.5% 19.1% 5.9% 12.1% 10.9% 23.3%

Weather Shield 13.6% 0.0% 21.7% 13.8% 9.1% 6.2% 14.7% 14.7% 6.1% 16.4% 16.7%


PGT 8.5% 0.0% 15.2% 6.9% 4.5% 6.2% 4.4% 17.6% 3.0% 9.1% 13.3%

Stanley 8.5% 15.0% 10.9% 3.4% 4.5% 6.2% 2.9% 20.6% 15.2% 5.5% 6.7%

Atrium 7.6% 5.0% 17.4% 0.0% 0.0% 6.2% 4.4% 14.7% 3.0% 9.1% 10.0%

Crestline 7.6% 5.0% 2.2% 17.2% 9.1% 6.2% 8.8% 5.9% 15.2% 7.3% 0.0%




214

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kolbe & Kolbe 5.9% 0.0% 4.3% 13.8% 4.5% 6.2% 4.4% 8.8% 3.0% 7.3% 6.7%

Eagle 5.1% 0.0% 2.2% 10.3% 9.1% 0.0% 7.4% 2.9% 0.0% 9.1% 3.3%

Simonton 5.1% 0.0% 8.7% 3.4% 0.0% 6.2% 5.9% 2.9% 0.0% 9.1% 3.3%

Simpson 5.1% 0.0% 6.5% 3.4% 9.1% 12.5% 1.5% 8.8% 6.1% 5.5% 3.3%

Benchmark 4.2% 0.0% 4.3% 10.3% 0.0% 0.0% 2.9% 8.8% 0.0% 3.6% 10.0%

Western Window Systems 4.2% 0.0% 4.3% 3.4% 9.1% 0.0% 4.4% 5.9% 0.0% 1.8% 13.3%


Nana 3.4% 0.0% 4.3% 3.4% 4.5% 0.0% 0.0% 11.8% 0.0% 5.5% 3.3%


ProVia 2.5% 5.0% 4.3% 0.0% 0.0% 0.0% 2.9% 2.9% 0.0% 5.5% 0.0%

Solar Innovations 2.5% 0.0% 4.3% 3.4% 0.0% 0.0% 1.5% 5.9% 0.0% 1.8% 6.7%


CWD Windows and Doors 1.7% 0.0% 4.3% 0.0% 0.0% 0.0% 1.5% 2.9% 0.0% 1.8% 3.3%

La Cantina Doors 1.7% 0.0% 2.2% 3.4% 0.0% 0.0% 0.0% 5.9% 0.0% 1.8% 3.3%

Weiland Doors 1.7% 0.0% 2.2% 3.4% 0.0% 0.0% 0.0% 5.9% 0.0% 1.8% 3.3%

None of these 0.8% 5.0% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 3.3%


215

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used the Most*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 22.9% 50.0% 13.0% 24.1% 18.2% 18.8% 22.1% 26.5% 9.1% 30.9% 23.3%

JELD-WEN 11.0% 0.0% 21.7% 6.9% 4.5% 12.5% 10.3% 11.8% 12.1% 7.3% 16.7%

Pella 7.6% 5.0% 4.3% 10.3% 13.6% 6.2% 7.4% 8.8% 3.0% 12.7% 3.3%

Therma-Tru 7.6% 15.0% 6.5% 3.4% 9.1% 0.0% 5.9% 14.7% 12.1% 5.5% 6.7%

Ply Gem 6.8% 0.0% 17.4% 0.0% 0.0% 6.2% 10.3% 0.0% 9.1% 5.5% 6.7%

Milgard 5.9% 0.0% 0.0% 0.0% 31.8% 12.5% 4.4% 5.9% 6.1% 1.8% 13.3%

Marvin 5.1% 5.0% 2.2% 6.9% 9.1% 0.0% 4.4% 8.8% 9.1% 5.5% 0.0%



Simonton 3.4% 0.0% 4.3% 3.4% 0.0% 0.0% 5.9% 0.0% 0.0% 5.5% 3.3%


PGT 2.5% 0.0% 6.5% 0.0% 0.0% 0.0% 1.5% 5.9% 3.0% 3.6% 0.0%




216

DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used the Most (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Weather Shield 1.7% 0.0% 2.2% 0.0% 4.5% 6.2% 1.5% 0.0% 3.0% 1.8% 0.0%


Atrium 0.8% 0.0% 2.2% 0.0% 0.0% 0.0% 0.0% 2.9% 3.0% 0.0% 0.0%

Crestline 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.5% 0.0% 3.0% 0.0% 0.0%


Kolbe & Kolbe 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.5% 0.0% 3.0% 0.0% 0.0%

Masonite 0.8% 0.0% 0.0% 0.0% 4.5% 0.0% 1.5% 0.0% 0.0% 0.0% 3.3%


Simpson 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.5% 0.0% 0.0% 1.8% 0.0%

Stanley 0.8% 0.0% 2.2% 0.0% 0.0% 6.2% 0.0% 0.0% 3.0% 0.0% 0.0%

None of these 4.2% 10.0% 0.0% 10.3% 0.0% 0.0% 7.4% 0.0% 6.1% 3.6% 3.3%


217

DOORS: PATIO/WIDE WINDOW OPENINGSQuality Ratings*

Brands continued on the next slide



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 5.79 5.53 6.02 5.58 5.84 6.20 5.85 5.47 5.79 5.76 5.86

Marvin 5.64 5.56 5.74 5.52 5.69 5.08 5.73 5.73 5.93 5.52 5.47

Therma-Tru 5.52 5.62 5.37 5.50 5.92 5.78 5.56 5.36 5.81 5.34 5.50

Integrity Doors by Marvin 5.41 5.45 5.54 5.44 5.00 4.86 5.22 5.95 5.37 5.64 5.06

Kolbe & Kolbe 5.39 4.78 5.60 5.23 5.71 6.75 5.32 5.19 5.53 5.42 5.20

Pella 5.38 4.86 5.65 4.85 6.07 5.64 5.57 4.80 5.38 5.16 5.82

PGT 5.37 4.00 5.77 4.33 5.00 6.50 4.89 5.62 7.00 5.44 5.11

Panda Windows and Doors 5.21 4.50 5.33 5.25 5.50 0.00 5.00 5.43 0.00 5.38 5.00

Nana 5.12 3.00 5.71 4.50 5.25 0.00 5.22 5.00 5.00 5.00 5.29

Simpson 5.03 5.00 5.25 4.89 4.83 5.50 4.79 5.40 5.33 4.86 5.00

Fleetwood Windows and Doors 4.95 4.50 5.17 4.25 5.29 5.00 4.82 5.14 6.00 4.70 5.00

JELD-WEN 4.93 4.56 5.49 4.21 5.00 5.29 5.00 4.56 5.11 4.62 5.32

MI Windows and Doors 4.90 3.75 5.12 5.00 5.00 6.00 4.73 5.00 5.00 4.82 4.92

Masonite 4.87 4.38 5.00 4.50 5.38 5.43 4.86 4.62 4.18 4.93 5.29

Silver Line (an Andersen Company) 4.83 4.40 5.09 4.77 4.50 5.50 4.86 4.27 5.08 4.68 4.85

Milgard 4.81 4.00 4.88 4.17 5.37 5.75 4.64 4.65 5.11 4.50 4.87

Simonton 4.81 4.62 4.76 5.29 4.33 7.00 4.72 4.80 5.22 4.72 4.56

Atrium 4.80 3.75 5.32 4.43 4.17 6.25 4.71 4.57 4.75 4.68 5.00



218

DOORS: PATIO/WIDE WINDOW OPENINGSQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Weather Shield 4.79 4.38 4.90 4.65 5.17 5.71 4.60 4.90 5.17 4.53 4.75

Hurd Windows and Doors 4.79 4.25 5.03 5.00 4.40 5.33 4.81 4.56 4.89 4.71 4.81

Benchmark 4.78 3.40 5.11 5.00 4.67 6.20 4.70 4.33 4.88 4.50 5.18

Eagle 4.73 4.33 5.00 4.53 4.89 5.25 4.56 5.00 4.59 4.85 4.67

Windsor Windows & Doors 4.70 4.67 4.60 5.12 4.25 4.75 4.50 5.33 4.83 4.90 4.25

Stanley 4.70 4.75 4.79 4.40 4.78 5.00 4.62 4.71 4.89 4.42 4.88

Ply Gem 4.65 4.25 4.70 4.80 4.33 4.00 5.04 3.89 5.08 4.31 4.67

La Cantina Doors 4.64 3.00 4.80 5.00 4.50 7.00 4.33 4.50 5.00 4.67 4.50

Western Window Systems 4.50 3.00 5.20 3.50 4.00 0.00 4.69 4.00 4.50 3.60 4.91

Weiland Doors 4.46 3.00 4.43 5.00 4.00 0.00 4.44 4.50 0.00 4.38 4.60

ProVia 4.31 4.33 4.14 5.00 4.00 0.00 4.50 4.00 4.00 4.50 4.17

Solar Innovations 4.31 4.00 3.80 4.67 5.00 0.00 4.33 4.25 5.00 4.00 4.38

CWD Windows and Doors 4.23 4.00 4.33 4.67 3.67 4.00 4.25 4.25 4.00 3.50 5.00

Crestline 4.17 3.33 4.78 3.86 4.20 4.43 4.15 4.11 4.29 3.93 4.58


219

DOORS: PATIO/WIDE WINDOW OPENINGSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.15 5.75 6.24 6.24 6.23 5.81 6.22 6.15 6.03 6.16 6.23


6.14 5.95 6.20 5.97 6.45 6.38 6.18 5.94 6.19 6.09 6.17

Product price 5.88 5.60 6.09 5.52 6.23 6.19 5.94 5.61 5.81 5.65 6.37



5.55 5.25 5.62 5.28 6.00 5.50 5.53 5.61 5.44 5.47 5.80


5.21 5.05 5.27 4.76 5.82 5.50 5.06 5.36 5.00 5.18 5.47



220

ELECTRICAL SYSTEMS/LOAD CENTERSBrand Familiarity

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Square D by Schneider Electric 86.0% 84.0% 80.5% 100.0% 86.1% 83.3% 85.2% 87.5% 87.0% 84.9% 86.4%

GE Appliances 82.6% 80.0% 80.5% 83.3% 88.9% 83.3% 83.6% 81.2% 78.3% 79.2% 100.0%

Siemens 76.0% 68.0% 80.5% 72.2% 77.8% 75.0% 78.7% 72.9% 58.7% 88.7% 81.8%

Eaton Electrical 57.0% 56.0% 56.1% 66.7% 52.8% 41.7% 60.7% 56.2% 37.0% 71.7% 63.6%

ICC 38.8% 44.0% 34.1% 55.6% 33.3% 41.7% 44.3% 31.2% 21.7% 52.8% 40.9%

None of these 4.1% 0.0% 9.8% 0.0% 2.8% 16.7% 0.0% 6.2% 6.5% 3.8% 0.0%


221

ELECTRICAL SYSTEMS/LOAD CENTERSBrand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


GE Appliances 54.5% 52.0% 48.8% 77.8% 52.8% 66.7% 62.3% 41.7% 52.2% 54.7% 59.1%

Siemens 38.8% 52.0% 29.3% 44.4% 36.1% 33.3% 44.3% 33.3% 32.6% 47.2% 31.8%


ICC 5.8% 0.0% 4.9% 22.2% 2.8% 8.3% 6.6% 4.2% 2.2% 3.8% 18.2%

None of these 5.8% 0.0% 12.2% 0.0% 5.6% 16.7% 3.3% 6.2% 6.5% 5.7% 4.5%


222

ELECTRICAL SYSTEMS/LOAD CENTERSBrand Used the Most

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


GE Appliances 23.1% 16.0% 19.5% 22.2% 33.3% 25.0% 21.3% 25.0% 28.3% 18.9% 22.7%

Siemens 9.9% 16.0% 7.3% 16.7% 5.6% 8.3% 9.8% 10.4% 4.3% 17.0% 4.5%


ICC 1.7% 0.0% 0.0% 5.6% 2.8% 0.0% 3.3% 0.0% 0.0% 0.0% 9.1%

None of these 8.3% 0.0% 12.2% 11.1% 8.3% 16.7% 3.3% 12.5% 10.9% 5.7% 9.1%


223

ELECTRICAL SYSTEMS/LOAD CENTERSQuality Ratings

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Square D by Schneider Electric 6.22 6.29 6.47 5.82 6.13 5.80 6.33 6.20 6.26 6.32 5.88

Siemens 5.83 5.53 6.00 5.92 5.75 5.56 5.77 6.00 5.81 6.04 5.29

GE Appliances 5.56 5.26 5.74 5.60 5.55 5.40 5.56 5.61 5.50 5.73 5.33

Eaton Electrical 5.53 5.69 5.62 5.33 5.42 5.40 5.56 5.52 5.31 5.58 5.64

ICC 5.15 4.44 5.55 5.11 5.36 5.25 5.13 5.15 4.78 5.23 5.33


224

ELECTRICAL SYSTEMS/LOAD CENTERSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.14 6.32 6.18 5.78 6.17 5.83 6.33 5.98 5.96 6.23 6.33

Warranty 6.03 6.00 5.92 5.72 6.29 5.50 6.15 6.00 5.82 6.08 6.33

Product price 5.86 5.56 6.05 5.72 5.91 6.00 5.85 5.83 5.84 5.73 6.19



5.69 5.92 5.79 5.06 5.74 5.83 5.68 5.67 5.56 5.79 5.76


5.08 5.20 5.21 4.50 5.14 5.50 5.10 4.96 4.87 5.31 5.00



225

E X TE R I OR FOU N D AT I ON WATE R P R O O F I N G (C ON S TR U C TI ON P H AS E )

Brand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tuff-N-Dri 46.1% 44.4% 52.6% 55.6% 42.3% 11.1% 44.6% 54.0% 40.5% 46.2% 57.1%

Delta (Cosella-Durken) 31.3% 29.6% 36.8% 16.7% 26.9% 11.1% 32.1% 34.0% 19.0% 32.7% 52.4%

Watchdog 26.1% 37.0% 23.7% 22.2% 26.9% 0.0% 19.6% 38.0% 19.0% 28.8% 33.3%

Polywall 24.3% 18.5% 26.3% 38.9% 19.2% 0.0% 32.1% 20.0% 19.0% 23.1% 38.1%

Mar-Flex 21.7% 25.9% 26.3% 5.6% 26.9% 0.0% 23.2% 24.0% 14.3% 21.2% 38.1%

House Guard 2001 20.9% 22.2% 18.4% 22.2% 26.9% 22.2% 25.0% 16.0% 16.7% 15.4% 42.9%

Rub-R-Wall 20.9% 29.6% 21.1% 22.2% 11.5% 22.2% 19.6% 22.0% 11.9% 26.9% 23.8%

Epro Services 9.6% 14.8% 7.9% 5.6% 11.5% 0.0% 10.7% 10.0% 7.1% 9.6% 14.3%

None of these 25.2% 29.6% 23.7% 0.0% 38.5% 55.6% 23.2% 22.0% 31.0% 26.9% 9.5%


226


Brand Used in the Past 2 Years

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tuff-N-Dri 26.1% 33.3% 23.7% 38.9% 19.2% 0.0% 23.2% 34.0% 21.4% 26.9% 33.3%


Watchdog 14.8% 18.5% 10.5% 16.7% 19.2% 0.0% 8.9% 24.0% 14.3% 15.4% 14.3%

House Guard 2001 10.4% 14.8% 7.9% 11.1% 11.5% 22.2% 10.7% 8.0% 9.5% 7.7% 19.0%

Polywall 10.4% 0.0% 10.5% 27.8% 11.5% 0.0% 16.1% 6.0% 7.1% 9.6% 19.0%

Mar-Flex 8.7% 11.1% 13.2% 0.0% 7.7% 0.0% 8.9% 10.0% 2.4% 9.6% 19.0%

Rub-R-Wall 7.8% 11.1% 7.9% 16.7% 0.0% 11.1% 5.4% 10.0% 7.1% 9.6% 4.8%

Epro Services 1.7% 0.0% 2.6% 0.0% 3.8% 0.0% 1.8% 2.0% 0.0% 3.8% 0.0%

None of these 35.7% 37.0% 36.8% 16.7% 42.3% 77.8% 30.4% 34.0% 40.5% 42.3% 9.5%


227


Brand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Tuff-N-Dri 16.5% 22.2% 13.2% 22.2% 15.4% 0.0% 16.1% 20.0% 16.7% 15.4% 19.0%

Watchdog 9.6% 14.8% 2.6% 11.1% 15.4% 0.0% 3.6% 18.0% 14.3% 7.7% 4.8%

Polywall 7.8% 0.0% 7.9% 22.2% 7.7% 0.0% 12.5% 4.0% 7.1% 5.8% 14.3%

Mar-Flex 4.3% 7.4% 5.3% 0.0% 3.8% 0.0% 3.6% 6.0% 0.0% 5.8% 9.5%

House Guard 2001 2.6% 7.4% 2.6% 0.0% 0.0% 11.1% 3.6% 0.0% 4.8% 0.0% 4.8%

Rub-R-Wall 2.6% 0.0% 2.6% 11.1% 0.0% 11.1% 3.6% 0.0% 4.8% 1.9% 0.0%

None of these 39.1% 37.0% 44.7% 22.2% 42.3% 77.8% 33.9% 38.0% 45.2% 44.2% 14.3%


228


Quality Ratings

Central

20.8%

(n=22)

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Delta (Cosella-Durken) 5.97 6.00 5.91 5.00 6.29 4.00 6.59 5.40 5.12 6.13 6.40

Rub-R-Wall 5.77 6.57 5.75 5.67 4.33 5.50 5.60 6.00 6.80 5.75 4.80

Polywall 5.62 5.50 5.40 5.83 6.00 0.00 5.82 5.22 5.88 5.50 5.50

Tuff-N-Dri 5.56 6.25 5.40 5.00 5.55 4.00 5.46 5.70 5.06 5.87 5.67

Watchdog 5.48 5.67 5.12 4.67 6.00 0.00 5.44 5.50 5.88 5.31 5.33

Mar-Flex 5.48 6.33 5.00 0.00 5.43 0.00 5.67 5.27 5.00 5.56 5.75

House Guard 2001 5.14 5.40 5.17 5.00 5.00 6.00 5.33 4.57 5.29 5.17 5.00

Epro Services 5.11 5.67 4.67 0.00 5.00 0.00 5.40 4.75 5.67 5.00 4.67


229



Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.00 5.89 6.16 5.78 6.04 5.33 6.12 5.98 5.88 5.92 6.43



5.81 5.63 5.82 5.61 6.04 6.22 5.96 5.56 5.71 5.71 6.24

Product price 5.64 5.70 5.74 5.56 5.50 5.56 5.98 5.28 5.33 5.63 6.29


5.34 5.59 5.21 5.33 5.50 5.22 5.46 5.22 5.40 5.23 5.48


4.81 5.11 4.45 4.78 5.19 5.11 4.86 4.70 4.93 4.60 5.10



230

ENGINEERRED I -JOISTSBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Boise Cascade 86.3% 84.6% 86.8% 100.0% 78.3% 78.6% 86.7% 89.3% 87.5% 85.7% 85.7%

Trus Joint (Weyerhaeuser) 85.5% 88.5% 86.8% 85.2% 82.6% 92.9% 85.3% 82.1% 87.5% 83.9% 85.7%

LP 77.8% 69.2% 89.5% 81.5% 65.2% 57.1% 82.7% 75.0% 67.5% 78.6% 95.2%

Trim Joist 41.9% 46.2% 55.3% 33.3% 26.1% 21.4% 44.0% 46.4% 37.5% 37.5% 61.9%

Roseburg 39.3% 57.7% 21.1% 37.0% 56.5% 42.9% 38.7% 39.3% 35.0% 37.5% 52.4%

Open Joist 28.2% 38.5% 28.9% 25.9% 21.7% 14.3% 28.0% 35.7% 17.5% 30.4% 42.9%

None of these 3.4% 7.7% 0.0% 0.0% 4.3% 0.0% 4.0% 3.6% 2.5% 5.4% 0.0%


231

ENGINEERRED I -JOISTSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Boise Cascade 53.0% 50.0% 44.7% 66.7% 56.5% 57.1% 50.7% 57.1% 57.5% 50.0% 52.4%


LP 47.9% 34.6% 63.2% 48.1% 39.1% 35.7% 50.7% 46.4% 30.0% 53.6% 66.7%

Roseburg 17.1% 26.9% 2.6% 22.2% 26.1% 28.6% 16.0% 14.3% 5.0% 21.4% 28.6%

Trim Joist 13.7% 23.1% 13.2% 14.8% 4.3% 7.1% 13.3% 17.9% 12.5% 16.1% 9.5%

Open Joist 8.5% 15.4% 2.6% 7.4% 13.0% 0.0% 10.7% 7.1% 2.5% 8.9% 19.0%

None of these 11.1% 15.4% 7.9% 7.4% 13.0% 7.1% 13.3% 7.1% 12.5% 10.7% 9.5%


232

ENGINEERRED I -JOISTSBrand Used the Most

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Boise Cascade 23.1% 11.5% 23.7% 29.6% 30.4% 21.4% 24.0% 21.4% 27.5% 26.8% 4.8%

LP 20.5% 3.8% 31.6% 25.9% 17.4% 21.4% 22.7% 14.3% 17.5% 17.9% 33.3%

Roseburg 3.4% 11.5% 0.0% 0.0% 4.3% 7.1% 2.7% 3.6% 0.0% 1.8% 14.3%

Trim Joist 3.4% 7.7% 5.3% 0.0% 0.0% 0.0% 4.0% 3.6% 2.5% 5.4% 0.0%

Open Joist 1.7% 0.0% 0.0% 3.7% 4.3% 0.0% 1.3% 3.6% 0.0% 1.8% 4.8%

None of these 16.2% 19.2% 10.5% 22.2% 13.0% 14.3% 17.3% 14.3% 17.5% 17.9% 9.5%


233

ENGINEERRED I -JOISTSQuality Ratings

Southwest

20.4%

(n=51)

West

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trus Joist (Weyerhaeuser) 5.96 6.00 5.85 5.90 6.11 5.85 6.02 5.87 5.86 6.11 5.78

Boise Cascade 5.94 5.86 6.00 5.85 6.11 6.27 5.94 5.79 5.94 5.94 5.94

LP 5.73 5.29 5.88 5.86 5.67 5.62 5.73 5.75 5.69 5.74 5.75

Roseburg 5.59 5.21 5.38 5.80 6.00 5.83 5.54 5.60 5.46 5.65 5.64

Trim Joist 5.38 4.58 5.76 5.38 5.33 6.00 5.28 5.46 5.33 5.76 4.75

Open Joist 5.23 4.33 5.45 5.80 5.80 6.50 5.00 5.44 4.83 5.62 4.75


234

ENGINEERRED I -JOISTSImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.34 6.04 6.45 6.07 6.78 6.43 6.41 6.14 6.10 6.39 6.70


Warranty 6.01 5.84 6.08 5.93 6.09 6.14 6.08 5.75 5.80 5.98 6.50

Product price 5.93 5.60 6.11 5.70 6.26 5.93 6.04 5.64 5.50 6.11 6.30


5.36 5.16 5.47 5.11 5.87 5.43 5.36 5.32 5.35 5.21 5.80


5.11 5.00 5.29 4.81 5.48 5.14 5.08 5.18 4.98 4.89 6.00



235

EXTERIOR WALL SHEATHINGBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dow Styrofoam 71.6% 70.8% 75.6% 64.3% 72.7% 69.2% 73.0% 70.0% 73.2% 65.5% 85.0%

Owens Corning 71.6% 54.2% 70.7% 85.7% 72.7% 76.9% 73.0% 67.5% 73.2% 70.9% 70.0%

ZIP System Wall Sheathing (Huber Engineered Woods)

71.6% 66.7% 80.5% 71.4% 63.6% 61.5% 69.8% 77.5% 73.2% 70.9% 70.0%

Georgia-Pacific (DensGlass Gold) 69.8% 54.2% 65.9% 78.6% 81.8% 61.5% 68.3% 75.0% 68.3% 61.8% 95.0%

Weyerhaeuser 67.2% 45.8% 63.4% 78.6% 81.8% 76.9% 69.8% 60.0% 65.9% 72.7% 55.0%

Johns Manville 63.8% 37.5% 65.9% 78.6% 72.7% 76.9% 65.1% 57.5% 65.9% 61.8% 65.0%

LP 61.2% 45.8% 63.4% 71.4% 63.6% 46.2% 66.7% 57.5% 51.2% 61.8% 80.0%

Celotex 56.0% 50.0% 65.9% 60.7% 40.9% 53.8% 66.7% 40.0% 58.5% 58.2% 45.0%

US Gypsum 51.7% 37.5% 56.1% 57.1% 54.5% 46.2% 57.1% 45.0% 36.6% 56.4% 70.0%

Gold Bond 41.4% 20.8% 43.9% 46.4% 54.5% 46.2% 44.4% 35.0% 39.0% 40.0% 50.0%

Thermax 40.5% 41.7% 41.5% 46.4% 31.8% 46.2% 42.9% 35.0% 36.6% 38.2% 55.0%

R-Max 37.1% 37.5% 41.5% 32.1% 36.4% 30.8% 39.7% 35.0% 41.5% 29.1% 50.0%

Norbord Industries 35.3% 20.8% 36.6% 57.1% 22.7% 7.7% 42.9% 32.5% 34.1% 36.4% 35.0%

Thermoply 33.6% 12.5% 53.7% 25.0% 31.8% 30.8% 30.2% 40.0% 29.3% 30.9% 50.0%

GreenGuard (Pactiv) 28.4% 25.0% 31.7% 35.7% 18.2% 30.8% 31.7% 22.5% 17.1% 32.7% 40.0%

Ainsworth 21.6% 8.3% 12.2% 39.3% 31.8% 15.4% 23.8% 20.0% 24.4% 18.2% 25.0%

Atlas Rboard 12.9% 8.3% 9.8% 25.0% 9.1% 0.0% 19.0% 7.5% 9.8% 12.7% 20.0%

PURewall by Covestro 8.6% 0.0% 7.3% 17.9% 9.1% 0.0% 12.7% 5.0% 7.3% 9.1% 10.0%

None of these 1.7% 8.3% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% 2.4% 1.8% 0.0%


236

EXTERIOR WALL SHEATHINGBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Weyerhaeuser 39.7% 33.3% 34.1% 42.9% 50.0% 76.9% 34.9% 35.0% 36.6% 45.5% 30.0%

LP 37.9% 37.5% 34.1% 50.0% 31.8% 38.5% 47.6% 22.5% 26.8% 41.8% 50.0%


Dow Styrofoam 31.9% 41.7% 26.8% 35.7% 27.3% 46.2% 30.2% 30.0% 31.7% 29.1% 40.0%


31.9% 50.0% 36.6% 25.0% 13.6% 30.8% 27.0% 40.0% 26.8% 32.7% 40.0%

Owens Corning 31.0% 29.2% 34.1% 28.6% 27.3% 38.5% 38.1% 17.5% 24.4% 36.4% 30.0%

Johns Manville 24.1% 25.0% 24.4% 25.0% 22.7% 38.5% 30.2% 10.0% 19.5% 29.1% 20.0%

US Gypsum 22.4% 16.7% 19.5% 25.0% 31.8% 30.8% 25.4% 15.0% 19.5% 23.6% 25.0%

Celotex 19.0% 16.7% 14.6% 21.4% 27.3% 30.8% 25.4% 5.0% 24.4% 18.2% 10.0%

Gold Bond 18.1% 16.7% 17.1% 21.4% 18.2% 7.7% 25.4% 10.0% 14.6% 14.5% 35.0%


R-Max 15.5% 29.2% 17.1% 7.1% 9.1% 23.1% 15.9% 12.5% 17.1% 10.9% 25.0%

Thermax 14.7% 25.0% 14.6% 10.7% 9.1% 23.1% 15.9% 10.0% 9.8% 18.2% 15.0%

Thermoply 12.9% 8.3% 19.5% 7.1% 13.6% 7.7% 12.7% 15.0% 14.6% 12.7% 10.0%

PURewall by Covestro 8.6% 0.0% 7.3% 17.9% 9.1% 0.0% 12.7% 5.0% 7.3% 9.1% 10.0%


Ainsworth 6.9% 4.2% 0.0% 21.4% 4.5% 0.0% 9.5% 5.0% 4.9% 7.3% 10.0%

Atlas Rboard 1.7% 4.2% 0.0% 0.0% 4.5% 0.0% 3.2% 0.0% 0.0% 0.0% 10.0%

None of these 3.4% 8.3% 0.0% 3.6% 4.5% 0.0% 1.6% 7.5% 4.9% 1.8% 5.0%


237

EXTERIOR WALL SHEATHINGBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


13.8% 25.0% 22.0% 3.6% 0.0% 0.0% 11.1% 22.5% 14.6% 12.7% 15.0%

LP 12.9% 8.3% 7.3% 25.0% 13.6% 15.4% 20.6% 0.0% 12.2% 12.7% 15.0%


Weyerhaeuser 10.3% 12.5% 9.8% 0.0% 22.7% 23.1% 4.8% 15.0% 9.8% 10.9% 10.0%


Dow Styrofoam 6.9% 4.2% 4.9% 10.7% 9.1% 0.0% 6.3% 10.0% 9.8% 7.3% 0.0%

Owens Corning 5.2% 4.2% 4.9% 7.1% 4.5% 7.7% 4.8% 5.0% 7.3% 5.5% 0.0%

Johns Manville 4.3% 8.3% 2.4% 3.6% 4.5% 7.7% 6.3% 0.0% 7.3% 1.8% 5.0%

R-Max 4.3% 4.2% 7.3% 0.0% 4.5% 7.7% 1.6% 7.5% 7.3% 3.6% 0.0%

US Gypsum 4.3% 0.0% 4.9% 7.1% 4.5% 7.7% 4.8% 2.5% 2.4% 5.5% 5.0%

Celotex 3.4% 0.0% 2.4% 10.7% 0.0% 7.7% 4.8% 0.0% 4.9% 3.6% 0.0%

Gold Bond 1.7% 0.0% 4.9% 0.0% 0.0% 0.0% 3.2% 0.0% 2.4% 1.8% 0.0%

Thermax 1.7% 0.0% 4.9% 0.0% 0.0% 0.0% 3.2% 0.0% 0.0% 3.6% 0.0%

Thermoply 0.9% 0.0% 2.4% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 0.0% 5.0%

None of these 9.5% 8.3% 4.9% 10.7% 13.6% 7.7% 6.3% 15.0% 9.8% 5.5% 20.0%


238

EXTERIOR WALL SHEATHINGQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


5.95 6.38 5.84 5.65 6.08 6.00 5.85 6.07 6.18 5.89 5.64

US Gypsum 5.78 5.67 5.73 5.56 6.27 5.83 5.89 5.53 5.71 5.87 5.64

Weyerhaeuser 5.75 6.09 5.96 5.05 6.00 5.80 5.75 5.73 5.79 5.65 6.00

Dow Styrofoam 5.65 5.94 5.45 5.50 5.87 6.00 5.65 5.54 5.89 5.64 5.29

Owens Corning 5.62 5.62 5.70 5.48 5.67 5.70 5.81 5.25 5.59 5.67 5.57

Georgia-Pacific (DensGlass Gold) 5.61 5.85 5.54 5.11 6.06 5.38 5.62 5.66 5.75 5.48 5.63

LP 5.54 5.55 5.67 5.47 5.43 5.50 5.62 5.43 5.40 5.62 5.56

Gold Bond 5.50 5.80 5.60 5.00 5.73 5.50 5.57 5.38 5.57 5.47 5.44

Johns Manville 5.50 5.89 5.56 5.15 5.62 5.40 5.55 5.45 5.58 5.45 5.46

GreenGuard (Pactiv) 5.41 5.67 5.50 4.86 5.75 6.33 5.40 5.11 5.00 5.47 5.50

Thermax 5.35 5.20 5.53 5.36 5.14 5.17 5.46 5.23 5.07 5.78 5.00

R-Max 5.32 5.22 5.53 4.88 5.50 6.00 5.09 5.50 5.38 5.43 5.10

Norbord Industries 5.24 5.00 5.69 5.00 5.00 1.00 5.43 5.23 5.42 5.00 5.57

Thermoply 5.24 4.33 5.63 4.50 5.17 5.67 5.47 4.94 5.09 5.62 4.90

Ainsworth 5.00 4.00 5.00 5.40 4.67 5.50 5.17 4.57 4.62 5.38 5.00

Celotex 4.98 5.25 4.58 5.19 5.33 5.86 4.85 4.93 5.33 4.79 4.67

Atlas Rboard 4.92 5.00 5.00 5.17 4.00 0.00 5.11 4.33 4.00 5.60 4.75

PURewall by Covestro 4.29 0.00 4.00 4.25 4.50 0.00 4.20 4.50 4.00 4.33 4.50


239

EXTERIOR WALL SHEATHINGImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.14 6.21 6.22 6.04 6.00 6.62 6.15 5.97 6.15 6.13 6.15


Warranty 5.95 6.04 6.15 5.81 5.55 5.46 6.00 6.03 5.95 5.89 6.10

Product price 5.93 5.75 6.05 6.19 5.50 6.15 6.16 5.49 5.79 5.96 6.10


5.27 5.38 5.37 5.19 5.25 5.31 5.15 5.44 5.41 4.98 5.75


4.88 4.79 5.00 4.93 4.90 4.77 4.77 5.10 5.08 4.63 5.20



240

FAUCETSBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Moen 93.8% 95.2% 94.3% 91.3% 93.5% 100.0% 90.0% 97.7% 97.5% 88.4% 96.7%


Kohler 91.2% 100.0% 94.3% 78.3% 90.3% 100.0% 88.3% 93.0% 92.5% 86.0% 96.7%

Delta 90.3% 81.0% 94.3% 95.7% 87.1% 100.0% 95.0% 81.4% 90.0% 86.0% 96.7%

Pfister 80.5% 71.4% 85.7% 73.9% 83.9% 80.0% 80.0% 81.4% 87.5% 69.8% 86.7%

Elkay 69.9% 76.2% 80.0% 69.6% 61.3% 70.0% 63.3% 79.1% 72.5% 65.1% 73.3%

Grohe 68.1% 81.0% 62.9% 65.2% 71.0% 70.0% 60.0% 79.1% 75.0% 51.2% 83.3%

Peerless 62.8% 61.9% 74.3% 69.6% 45.2% 90.0% 63.3% 55.8% 72.5% 51.2% 66.7%

Eljer 60.2% 66.7% 65.7% 65.2% 48.4% 70.0% 58.3% 60.5% 65.0% 53.5% 63.3%


Sterling 50.4% 42.9% 57.1% 60.9% 45.2% 70.0% 50.0% 46.5% 50.0% 39.5% 66.7%

Franke 47.8% 66.7% 42.9% 43.5% 48.4% 40.0% 40.0% 60.5% 52.5% 34.9% 60.0%

Hansgrohe 46.9% 47.6% 45.7% 52.2% 45.2% 20.0% 41.7% 60.5% 55.0% 25.6% 66.7%

Danze 40.7% 28.6% 42.9% 26.1% 54.8% 40.0% 36.7% 46.5% 42.5% 30.2% 53.3%

Blanco 39.8% 19.0% 45.7% 47.8% 38.7% 30.0% 36.7% 46.5% 37.5% 30.2% 56.7%



241

FAUCETSBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Briggs 33.6% 14.3% 40.0% 39.1% 38.7% 50.0% 38.3% 23.3% 15.0% 30.2% 63.3%

Brizo 27.4% 14.3% 34.3% 21.7% 35.5% 20.0% 28.3% 27.9% 27.5% 9.3% 53.3%

Chicago 22.1% 19.0% 17.1% 30.4% 25.8% 40.0% 15.0% 27.9% 17.5% 14.0% 40.0%

Hansa 18.6% 4.8% 20.0% 26.1% 22.6% 10.0% 20.0% 18.6% 10.0% 14.0% 36.7%

Decolav 15.9% 9.5% 5.7% 17.4% 32.3% 10.0% 20.0% 11.6% 7.5% 7.0% 40.0%

Jado 15.9% 9.5% 14.3% 21.7% 19.4% 10.0% 16.7% 16.3% 12.5% 9.3% 30.0%

Kraus USA 15.9% 9.5% 22.9% 21.7% 9.7% 10.0% 18.3% 14.0% 15.0% 9.3% 26.7%

Symmons 15.9% 38.1% 5.7% 21.7% 9.7% 30.0% 15.0% 14.0% 12.5% 18.6% 16.7%

Porcher 15.0% 4.8% 14.3% 26.1% 16.1% 20.0% 13.3% 16.3% 10.0% 11.6% 26.7%

Dornbracht 13.3% 4.8% 5.7% 17.4% 25.8% 10.0% 13.3% 14.0% 10.0% 7.0% 26.7%

KWC 11.5% 4.8% 5.7% 17.4% 19.4% 20.0% 10.0% 11.6% 5.0% 9.3% 23.3%

Taymor 8.8% 4.8% 2.9% 13.0% 16.1% 10.0% 8.3% 9.3% 2.5% 2.3% 26.7%

Lixil 4.4% 0.0% 2.9% 13.0% 3.2% 0.0% 5.0% 4.7% 2.5% 2.3% 10.0%


242

FAUCETSBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 67.3% 76.2% 57.1% 65.2% 74.2% 60.0% 65.0% 72.1% 70.0% 65.1% 66.7%

Delta 63.7% 52.4% 74.3% 65.2% 54.8% 60.0% 68.3% 58.1% 77.5% 55.8% 56.7%

Moen 63.7% 66.7% 60.0% 60.9% 64.5% 70.0% 61.7% 65.1% 57.5% 65.1% 70.0%


Grohe 22.1% 38.1% 14.3% 13.0% 29.0% 40.0% 13.3% 30.2% 27.5% 18.6% 20.0%

Pfister 21.2% 23.8% 22.9% 17.4% 19.4% 40.0% 21.7% 16.3% 25.0% 20.9% 16.7%

Elkay 18.6% 23.8% 17.1% 17.4% 19.4% 10.0% 13.3% 27.9% 20.0% 16.3% 20.0%


Blanco 14.2% 4.8% 14.3% 13.0% 19.4% 0.0% 15.0% 16.3% 12.5% 9.3% 23.3%

Sterling 14.2% 9.5% 14.3% 8.7% 22.6% 50.0% 11.7% 9.3% 12.5% 7.0% 26.7%

Franke 11.5% 14.3% 11.4% 8.7% 12.9% 10.0% 8.3% 16.3% 15.0% 7.0% 13.3%

Hansgrohe 11.5% 19.0% 14.3% 13.0% 3.2% 0.0% 8.3% 18.6% 17.5% 11.6% 3.3%

Peerless 11.5% 9.5% 11.4% 17.4% 3.2% 10.0% 15.0% 7.0% 12.5% 11.6% 10.0%

Eljer 10.6% 9.5% 5.7% 13.0% 12.9% 20.0% 10.0% 9.3% 10.0% 14.0% 6.7%

Brizo 9.7% 4.8% 11.4% 8.7% 12.9% 0.0% 5.0% 18.6% 17.5% 0.0% 13.3%



243

FAUCETSBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Danze 8.8% 14.3% 2.9% 4.3% 12.9% 10.0% 6.7% 11.6% 10.0% 4.7% 13.3%

Symmons 8.0% 28.6% 0.0% 4.3% 6.5% 20.0% 5.0% 9.3% 10.0% 9.3% 3.3%

Briggs 5.3% 0.0% 5.7% 4.3% 9.7% 10.0% 5.0% 4.7% 0.0% 2.3% 16.7%

Chicago 4.4% 0.0% 2.9% 8.7% 6.5% 10.0% 5.0% 2.3% 7.5% 2.3% 3.3%

Hansa 4.4% 0.0% 8.6% 4.3% 3.2% 0.0% 5.0% 4.7% 0.0% 7.0% 6.7%

Kraus USA 4.4% 4.8% 8.6% 0.0% 3.2% 0.0% 3.3% 7.0% 7.5% 2.3% 3.3%

Taymor 4.4% 0.0% 0.0% 4.3% 12.9% 0.0% 3.3% 7.0% 0.0% 0.0% 16.7%

Jado 2.7% 0.0% 0.0% 4.3% 6.5% 0.0% 1.7% 4.7% 0.0% 2.3% 6.7%

KWC 2.7% 0.0% 0.0% 4.3% 6.5% 0.0% 1.7% 4.7% 0.0% 2.3% 6.7%

Decolav 1.8% 0.0% 0.0% 0.0% 6.5% 0.0% 1.7% 2.3% 0.0% 0.0% 6.7%

Dornbracht 1.8% 0.0% 0.0% 0.0% 6.5% 0.0% 1.7% 2.3% 2.5% 0.0% 3.3%

Porcher 1.8% 0.0% 0.0% 0.0% 6.5% 0.0% 1.7% 2.3% 0.0% 2.3% 3.3%

Lixil 0.9% 0.0% 0.0% 0.0% 3.2% 0.0% 1.7% 0.0% 0.0% 0.0% 3.3%


244

FAUCETSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Delta 31.0% 23.8% 51.4% 17.4% 22.6% 0.0% 40.0% 25.6% 35.0% 37.2% 16.7%

Kohler 27.4% 47.6% 17.1% 30.4% 25.8% 40.0% 20.0% 34.9% 32.5% 23.3% 26.7%

Moen 24.8% 19.0% 20.0% 30.4% 29.0% 40.0% 26.7% 18.6% 17.5% 20.9% 40.0%


Danze 1.8% 0.0% 0.0% 0.0% 6.5% 0.0% 1.7% 2.3% 2.5% 0.0% 3.3%

Hansgrohe 1.8% 0.0% 2.9% 4.3% 0.0% 0.0% 0.0% 4.7% 5.0% 0.0% 0.0%

Pfister 1.8% 0.0% 2.9% 0.0% 3.2% 0.0% 1.7% 2.3% 0.0% 4.7% 0.0%

Sterling 1.8% 0.0% 2.9% 4.3% 0.0% 10.0% 1.7% 0.0% 0.0% 2.3% 3.3%

Blanco 0.9% 0.0% 0.0% 4.3% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 3.3%

Peerless 0.9% 0.0% 0.0% 4.3% 0.0% 0.0% 1.7% 0.0% 2.5% 0.0% 0.0%

None of these 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3% 2.5% 0.0% 0.0%


245

FAUCETSQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 6.25 6.10 6.30 6.18 6.30 6.11 6.22 6.32 6.44 6.20 6.07

Grohe 5.89 5.81 5.57 5.75 6.30 5.71 6.03 5.79 5.97 6.17 5.57

Hansgrohe 5.88 6.22 5.87 5.50 5.85 7.00 5.86 5.84 5.86 6.30 5.65

Moen 5.76 5.90 5.67 6.00 5.50 6.00 5.92 5.50 5.79 6.00 5.41

Franke 5.69 5.86 5.36 5.50 6.00 6.50 5.75 5.52 5.60 6.17 5.47

Jado 5.53 5.00 6.00 5.00 5.60 4.00 5.57 5.71 6.25 6.33 4.88

Blanco 5.52 5.00 5.33 5.33 5.83 5.33 5.68 5.40 5.47 6.00 5.25

Brizo 5.48 4.67 5.55 5.75 5.55 4.50 5.25 6.00 6.10 5.67 5.06

Delta 5.45 5.47 5.62 4.95 5.56 6.10 5.39 5.37 5.74 5.26 5.34

KWC 5.44 6.00 5.00 5.00 6.00 6.50 5.50 5.00 3.00 6.33 5.40


Hansa 5.28 7.00 5.33 5.25 5.00 7.00 5.50 4.71 4.67 6.20 5.00

Kraus USA 5.27 5.50 5.71 4.75 4.50 4.00 5.12 5.67 5.67 6.33 4.33

Elkay 5.19 5.40 5.30 4.93 5.06 5.33 5.09 5.26 5.21 5.68 4.55

Dornbracht 5.17 4.00 5.00 5.00 5.50 4.00 4.80 5.67 6.00 6.50 4.62

Danze 5.14 5.00 5.36 4.60 5.12 5.00 5.15 5.16 5.41 5.18 4.80



246

FAUCETSQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Chicago 5.14 6.00 5.00 5.00 5.00 6.00 5.33 4.75 5.57 5.60 4.60

Symmons 5.06 5.38 4.50 4.50 5.33 4.67 5.25 5.00 5.40 5.43 4.20

Gerber Plumbing Fixtures 5.04 5.14 4.94 5.14 4.91 5.00 4.89 5.24 5.19 5.06 4.84

Decolav 4.93 3.50 5.50 4.67 5.29 4.00 5.12 4.80 4.50 6.00 4.80

Eljer 4.91 5.07 5.13 4.50 4.71 5.29 4.84 4.88 5.08 5.38 4.06

Briggs 4.79 4.00 5.23 4.86 4.42 4.60 4.95 4.60 4.40 5.27 4.61

Porcher 4.71 3.00 5.40 4.50 4.50 4.50 5.20 4.43 4.75 6.33 4.00

Peerless 4.70 4.58 4.80 4.57 4.54 4.89 4.64 4.71 4.83 4.78 4.42

Pfister 4.67 4.64 4.93 4.13 4.54 5.12 4.64 4.59 4.64 5.00 4.38

Sterling 4.56 4.11 4.70 4.58 4.62 4.71 4.78 4.20 4.16 4.80 4.75

Taymor 4.56 3.00 4.00 4.50 5.00 3.00 5.00 4.50 4.00 0.00 4.62

Lixil 3.75 0.00 3.00 4.50 3.00 0.00 3.50 4.00 3.00 0.00 4.00


247

FAUCETSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Availability of product through

your dealer6.12 6.33 6.29 5.62 6.06 6.20 6.14 6.07 6.40 5.93 6.00

Product price 6.04 5.90 6.31 5.62 6.10 6.40 6.22 5.70 5.88 5.95 6.37

Warranty 5.98 6.38 6.34 5.33 5.68 6.40 6.03 5.81 5.78 6.05 6.17

Strength of manufacturer's

brand/reputation5.61 5.76 5.66 5.71 5.52 5.90 5.66 5.49 5.80 5.56 5.43


Strong relationship with the

manufacturer/dealer5.08 5.10 5.23 5.19 4.97 5.30 5.22 4.84 5.18 4.98 5.10



248

FIREPLACESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Heat & Glo 79.4% 76.2% 79.5% 83.3% 87.5% 60.0% 82.7% 78.0% 72.2% 81.4% 85.7%

Heatilator 77.6% 61.9% 88.6% 75.0% 81.2% 80.0% 82.7% 72.0% 61.1% 79.1% 96.4%

Majestic 69.2% 66.7% 72.7% 70.8% 68.8% 80.0% 65.4% 72.0% 63.9% 69.8% 75.0%

Napoleon 49.5% 42.9% 43.2% 54.2% 62.5% 40.0% 48.1% 52.0% 52.8% 39.5% 60.7%

Vermont Castings 47.7% 81.0% 36.4% 50.0% 31.2% 60.0% 48.1% 46.0% 52.8% 44.2% 46.4%

Superior Fireplaces 34.6% 28.6% 43.2% 16.7% 50.0% 60.0% 32.7% 34.0% 30.6% 27.9% 50.0%

Davinci Custom Fireplaces/

Travis Industries16.8% 9.5% 18.2% 16.7% 25.0% 20.0% 21.2% 12.0% 11.1% 9.3% 35.7%

Monessen 16.8% 14.3% 22.7% 4.2% 25.0% 20.0% 19.2% 14.0% 11.1% 18.6% 21.4%

Regency 16.8% 9.5% 11.4% 20.8% 31.2% 20.0% 21.2% 12.0% 16.7% 18.6% 14.3%

Town & Country Fireplaces 14.0% 23.8% 11.4% 8.3% 18.8% 20.0% 7.7% 20.0% 13.9% 9.3% 21.4%

FMI 13.1% 4.8% 15.9% 12.5% 18.8% 0.0% 9.6% 18.0% 11.1% 11.6% 17.9%

Astria 9.3% 4.8% 13.6% 8.3% 6.2% 0.0% 11.5% 8.0% 2.8% 9.3% 17.9%

Spark Modern Fires 8.4% 4.8% 6.8% 8.3% 18.8% 0.0% 5.8% 12.0% 5.6% 7.0% 14.3%

Montigo 7.5% 0.0% 9.1% 0.0% 25.0% 0.0% 9.6% 6.0% 2.8% 7.0% 14.3%

Valor (Miles Industries) 2.8% 0.0% 4.5% 0.0% 6.2% 0.0% 3.8% 2.0% 0.0% 4.7% 3.6%

None of these 0.9% 0.0% 0.0% 4.2% 0.0% 0.0% 0.0% 2.0% 2.8% 0.0% 0.0%


249

FIREPLACESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Heatilator 42.1% 23.8% 45.5% 45.8% 56.2% 40.0% 44.2% 40.0% 27.8% 41.9% 60.7%

Heat & Glo 39.3% 47.6% 31.8% 45.8% 43.8% 40.0% 34.6% 44.0% 27.8% 41.9% 50.0%

Majestic 27.1% 19.0% 29.5% 25.0% 37.5% 20.0% 21.2% 34.0% 25.0% 37.2% 14.3%

Napoleon 17.8% 19.0% 18.2% 8.3% 25.0% 20.0% 11.5% 24.0% 16.7% 23.3% 10.7%



FMI 7.5% 4.8% 9.1% 8.3% 6.2% 0.0% 3.8% 12.0% 11.1% 7.0% 3.6%

Monessen 6.5% 0.0% 13.6% 0.0% 6.2% 0.0% 7.7% 6.0% 2.8% 9.3% 7.1%

Astria 4.7% 4.8% 6.8% 4.2% 0.0% 0.0% 3.8% 6.0% 2.8% 2.3% 10.7%

Regency 3.7% 0.0% 2.3% 0.0% 12.5% 0.0% 5.8% 2.0% 2.8% 4.7% 3.6%



Montigo 1.9% 0.0% 2.3% 0.0% 6.2% 0.0% 1.9% 2.0% 0.0% 0.0% 7.1%


Travis Industries0.9% 0.0% 0.0% 4.2% 0.0% 0.0% 0.0% 2.0% 0.0% 2.3% 0.0%

None of these 3.7% 0.0% 2.3% 8.3% 0.0% 20.0% 3.8% 2.0% 5.6% 4.7% 0.0%


250

FIREPLACESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Heatilator 28.0% 9.5% 31.8% 37.5% 31.2% 40.0% 30.8% 24.0% 13.9% 27.9% 46.4%

Heat & Glo 19.6% 23.8% 15.9% 25.0% 18.8% 20.0% 17.3% 22.0% 19.4% 23.3% 14.3%

Majestic 12.1% 14.3% 15.9% 0.0% 18.8% 0.0% 13.5% 12.0% 11.1% 16.3% 7.1%


Napoleon 6.5% 4.8% 6.8% 4.2% 12.5% 0.0% 1.9% 12.0% 8.3% 7.0% 3.6%


Astria 2.8% 4.8% 4.5% 0.0% 0.0% 0.0% 3.8% 2.0% 0.0% 0.0% 10.7%

FMI 2.8% 0.0% 4.5% 4.2% 0.0% 0.0% 1.9% 4.0% 5.6% 2.3% 0.0%

Regency 2.8% 0.0% 2.3% 0.0% 6.2% 0.0% 3.8% 2.0% 2.8% 4.7% 0.0%

Monessen 1.9% 0.0% 2.3% 0.0% 6.2% 0.0% 3.8% 0.0% 0.0% 2.3% 3.6%



None of these 6.5% 4.8% 2.3% 12.5% 6.2% 20.0% 7.7% 4.0% 8.3% 7.0% 3.6%


251

FIREPLACESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Vermont Castings 6.02 6.12 6.21 5.64 5.80 6.33 6.13 5.86 6.11 6.00 5.92

Astria 6.00 6.00 6.50 6.50 3.00 0.00 6.00 6.00 6.00 6.00 6.00

Napoleon 5.87 6.00 6.24 5.40 5.70 7.00 5.91 5.74 5.74 6.33 5.69

Superior Fireplaces 5.76 5.67 5.94 5.00 5.83 5.33 5.75 5.87 5.80 6.09 5.46

Heatilator 5.75 5.85 5.78 5.47 5.92 6.50 5.63 5.80 5.73 5.81 5.70

Spark Modern Fires 5.62 5.00 6.50 7.00 4.33 0.00 4.50 6.00 6.00 7.00 4.75

Monessen 5.53 5.67 5.90 0.00 4.50 7.00 5.67 5.14 5.75 6.00 4.60

Majestic 5.52 5.71 5.68 5.13 5.36 6.00 5.44 5.54 5.70 5.68 5.10

Heat & Glo 5.46 5.73 5.30 5.22 5.85 6.33 5.39 5.46 5.48 5.39 5.52

FMI 5.42 5.00 5.17 6.33 5.00 0.00 5.00 5.62 6.00 5.50 4.75

Regency 5.40 7.00 6.00 4.75 4.80 7.00 5.60 4.50 5.67 5.80 4.50

Town & Country Fireplaces 5.31 6.00 5.00 5.50 4.67 6.00 5.33 5.22 5.25 5.33 5.33

Montigo 5.29 0.00 5.67 0.00 5.00 0.00 5.25 5.33 5.00 6.00 5.00


Travis Industries5.20 6.00 5.17 6.00 4.25 7.00 5.12 5.00 5.50 5.33 5.00

Valor (Miles Industries) 4.50 0.00 5.00 0.00 4.00 0.00 4.00 5.00 0.00 5.00 4.00


252

FIREPLACESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



your dealer6.27 6.43 6.23 6.09 6.47 7.00 6.23 6.23 6.31 6.05 6.54

Warranty 6.14 6.29 6.18 5.70 6.40 7.00 6.13 6.06 6.14 6.07 6.25

Product price 6.11 6.14 6.00 6.04 6.67 6.40 6.19 6.00 5.94 6.00 6.50








253

FLOORING: LAMINATE, VINYL, WOODBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Armstrong 77.5% 76.2% 73.0% 76.9% 84.6% 80.0% 73.5% 84.8% 85.3% 76.7% 70.6%

Mohawk 77.5% 71.4% 94.6% 76.9% 61.5% 70.0% 77.9% 78.8% 76.5% 76.7% 79.4%

Shaw 73.0% 52.4% 94.6% 61.5% 69.2% 60.0% 76.5% 69.7% 64.7% 69.8% 85.3%

Pergo 72.1% 71.4% 70.3% 76.9% 69.2% 80.0% 69.1% 75.8% 79.4% 72.1% 64.7%

Lumber Liquidators 70.3% 66.7% 73.0% 76.9% 65.4% 60.0% 67.6% 78.8% 73.5% 74.4% 61.8%

Bruce 66.7% 76.2% 75.7% 65.4% 50.0% 40.0% 66.2% 75.8% 67.6% 69.8% 61.8%

Congoleum 59.5% 42.9% 59.5% 57.7% 73.1% 50.0% 55.9% 69.7% 67.6% 53.5% 58.8%

Mannington 55.9% 52.4% 59.5% 57.7% 53.8% 40.0% 55.9% 60.6% 50.0% 55.8% 61.8%

Tarkett 41.4% 42.9% 37.8% 42.3% 42.3% 30.0% 39.7% 48.5% 38.2% 46.5% 38.2%

Andersen 37.8% 42.9% 37.8% 42.3% 30.8% 20.0% 38.2% 42.4% 44.1% 37.2% 32.4%

Engineered Floors 31.5% 47.6% 37.8% 15.4% 26.9% 30.0% 30.9% 33.3% 32.4% 34.9% 26.5%

Carlisle 27.9% 47.6% 21.6% 23.1% 26.9% 0.0% 22.1% 48.5% 26.5% 34.9% 20.6%

Harris Tarkett 25.2% 33.3% 27.0% 26.9% 15.4% 30.0% 22.1% 30.3% 23.5% 30.2% 20.6%

Hartco 23.4% 28.6% 21.6% 19.2% 26.9% 10.0% 25.0% 24.2% 23.5% 16.3% 32.4%

Azrock 16.2% 14.3% 13.5% 19.2% 19.2% 0.0% 22.1% 9.1% 8.8% 11.6% 29.4%

Mullican Flooring 16.2% 14.3% 21.6% 19.2% 7.7% 10.0% 17.6% 15.2% 8.8% 14.0% 26.5%



254

FLOORING: LAMINATE, VINYL, WOODBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Columbia Flooring 14.4% 23.8% 13.5% 11.5% 11.5% 10.0% 16.2% 12.1% 14.7% 14.0% 14.7%

Kahrs 12.6% 14.3% 13.5% 7.7% 15.4% 0.0% 14.7% 12.1% 17.6% 2.3% 20.6%

Robbins 11.7% 9.5% 13.5% 11.5% 11.5% 10.0% 13.2% 9.1% 14.7% 4.7% 17.6%

Decorative Flooring 10.8% 14.3% 16.2% 7.7% 3.8% 0.0% 10.3% 15.2% 5.9% 11.6% 14.7%

Quick-Stop 10.8% 9.5% 10.8% 15.4% 7.7% 10.0% 13.2% 6.1% 5.9% 7.0% 20.6%

Kentucky Wood Floors 9.9% 14.3% 5.4% 11.5% 11.5% 0.0% 10.3% 12.1% 11.8% 7.0% 11.8%

Mirage (Boa Franc) 9.9% 14.3% 8.1% 7.7% 11.5% 0.0% 7.4% 18.2% 11.8% 7.0% 11.8%

Lyptus 9.0% 4.8% 5.4% 15.4% 11.5% 0.0% 8.8% 12.1% 8.8% 7.0% 11.8%

Goodwin Heart Pine 8.1% 14.3% 2.7% 7.7% 11.5% 0.0% 7.4% 12.1% 11.8% 2.3% 11.8%

BR 111 7.2% 4.8% 5.4% 15.4% 3.8% 0.0% 10.3% 3.0% 2.9% 4.7% 14.7%

Teragren 7.2% 4.8% 8.1% 11.5% 3.8% 10.0% 8.8% 3.0% 8.8% 2.3% 11.8%

BHK of America 5.4% 4.8% 2.7% 11.5% 3.8% 0.0% 7.4% 3.0% 2.9% 4.7% 8.8%

Kronotex 4.5% 4.8% 2.7% 7.7% 3.8% 0.0% 5.9% 3.0% 2.9% 2.3% 8.8%

Lauzon 4.5% 4.8% 2.7% 7.7% 3.8% 0.0% 5.9% 3.0% 2.9% 2.3% 8.8%

None of these 4.5% 9.5% 0.0% 3.8% 7.7% 0.0% 5.9% 3.0% 2.9% 7.0% 2.9%


255

FLOORING: LAMINATE, VINYL, WOODBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Mohawk 40.5% 33.3% 54.1% 30.8% 38.5% 40.0% 42.6% 36.4% 20.6% 39.5% 61.8%

Shaw 39.6% 23.8% 51.4% 26.9% 46.2% 30.0% 45.6% 30.3% 23.5% 27.9% 70.6%

Armstrong 35.1% 52.4% 24.3% 30.8% 38.5% 50.0% 36.8% 27.3% 32.4% 34.9% 38.2%

Bruce 27.0% 47.6% 35.1% 19.2% 7.7% 40.0% 26.5% 24.2% 14.7% 41.9% 20.6%

Pergo 18.9% 33.3% 13.5% 19.2% 15.4% 30.0% 19.1% 15.2% 20.6% 20.9% 14.7%

Mannington 18.0% 9.5% 21.6% 23.1% 15.4% 20.0% 22.1% 9.1% 2.9% 18.6% 32.4%


Andersen 11.7% 28.6% 8.1% 7.7% 7.7% 0.0% 14.7% 9.1% 8.8% 11.6% 14.7%

Congoleum 11.7% 4.8% 8.1% 15.4% 15.4% 20.0% 11.8% 9.1% 5.9% 16.3% 11.8%


Tarkett 11.7% 14.3% 10.8% 11.5% 11.5% 10.0% 14.7% 6.1% 8.8% 11.6% 14.7%

Carlisle 4.5% 9.5% 2.7% 7.7% 0.0% 0.0% 1.5% 12.1% 0.0% 7.0% 5.9%

Hartco 4.5% 9.5% 5.4% 3.8% 0.0% 0.0% 2.9% 9.1% 5.9% 2.3% 5.9%

Mullican Flooring 4.5% 9.5% 5.4% 0.0% 3.8% 10.0% 2.9% 6.1% 2.9% 4.7% 5.9%




256

FLOORING: LAMINATE, VINYL, WOODBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Harris Tarkett 3.6% 9.5% 0.0% 7.7% 0.0% 0.0% 2.9% 6.1% 2.9% 2.3% 5.9%

Azrock 2.7% 4.8% 0.0% 3.8% 3.8% 0.0% 2.9% 3.0% 2.9% 0.0% 5.9%

Mirage (Boa Franc) 2.7% 9.5% 2.7% 0.0% 0.0% 0.0% 1.5% 6.1% 5.9% 2.3% 0.0%

Decorative Flooring 1.8% 4.8% 2.7% 0.0% 0.0% 0.0% 1.5% 3.0% 0.0% 2.3% 2.9%


Kahrs 1.8% 4.8% 0.0% 3.8% 0.0% 0.0% 1.5% 3.0% 0.0% 0.0% 5.9%

Quick-Stop 1.8% 4.8% 0.0% 3.8% 0.0% 0.0% 2.9% 0.0% 0.0% 2.3% 2.9%

Teragren 1.8% 0.0% 0.0% 7.7% 0.0% 0.0% 1.5% 3.0% 2.9% 0.0% 2.9%

BHK of America 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%

BR 111 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%

Kentucky Wood Floors 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%

Kronotex 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%

Lyptus 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%

Robbins 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 2.3% 0.0%

None of these 9.9% 14.3% 5.4% 11.5% 11.5% 10.0% 7.4% 15.2% 17.6% 9.3% 2.9%


257

FLOORING: LAMINATE, VINYL, WOODBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Mohawk 18.0% 9.5% 32.4% 7.7% 15.4% 10.0% 20.6% 15.2% 5.9% 20.9% 26.5%

Shaw 18.0% 4.8% 24.3% 15.4% 23.1% 10.0% 23.5% 9.1% 8.8% 9.3% 38.2%

Bruce 14.4% 23.8% 16.2% 11.5% 7.7% 30.0% 13.2% 12.1% 8.8% 27.9% 2.9%

Armstrong 10.8% 14.3% 5.4% 7.7% 15.4% 20.0% 11.8% 6.1% 17.6% 4.7% 11.8%


Pergo 3.6% 4.8% 0.0% 7.7% 3.8% 10.0% 2.9% 3.0% 5.9% 0.0% 5.9%

Andersen 2.7% 9.5% 0.0% 3.8% 0.0% 0.0% 2.9% 3.0% 2.9% 4.7% 0.0%

Congoleum 2.7% 0.0% 0.0% 11.5% 0.0% 0.0% 2.9% 3.0% 2.9% 4.7% 0.0%


Mannington 2.7% 0.0% 0.0% 7.7% 3.8% 0.0% 2.9% 3.0% 0.0% 2.3% 5.9%


Harris Tarkett 1.8% 4.8% 0.0% 3.8% 0.0% 0.0% 1.5% 3.0% 0.0% 2.3% 2.9%


Mirage (Boa Franc) 0.9% 4.8% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 2.9% 0.0% 0.0%

Tarkett 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 1.5% 0.0% 0.0% 2.3% 0.0%

Teragren 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 1.5% 0.0% 2.9% 0.0% 0.0%

None of these 11.7% 14.3% 8.1% 11.5% 15.4% 10.0% 10.3% 15.2% 17.6% 11.6% 5.9%


258

FLOORING: LAMINATE, VINYL, WOODQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Shaw 5.65 6.00 5.68 4.87 5.94 5.33 5.86 5.23 5.45 5.52 5.93

Armstrong 5.63 5.75 5.62 5.26 5.86 6.00 5.70 5.41 5.59 5.65 5.68

Anderson 5.56 6.44 5.08 5.00 6.14 5.50 5.74 5.29 5.21 5.73 5.80

Mirage (Boa Franc) 5.56 6.00 4.00 5.00 6.33 0.00 6.33 5.17 6.25 4.00 5.67

Mohawk 5.52 5.67 5.53 5.16 5.80 5.86 5.60 5.25 5.35 5.68 5.50

Bruce 5.47 5.50 5.56 5.25 5.54 5.75 5.55 5.29 5.83 5.39 5.16

Columbia Flooring 5.46 5.80 5.33 6.00 4.67 6.00 5.50 5.25 6.00 5.60 4.33

Goodwin Heart Pine 5.43 6.00 0.00 5.00 5.00 0.00 5.33 5.50 5.50 0.00 5.33

Harris Tarkett 5.40 6.00 5.25 4.83 5.50 5.33 5.54 5.22 5.75 5.09 5.50

Mullican Flooring 5.38 4.67 5.20 6.33 5.50 7.00 5.38 5.00 6.00 5.67 5.00

Kentucky Wood Floors 5.38 5.67 0.00 5.00 5.33 0.00 5.20 5.67 6.25 5.00 4.33

Engineered Floors 5.36 5.30 5.69 5.33 4.86 6.33 5.63 4.64 5.45 5.50 5.00

Carlisle 5.36 5.80 5.14 5.00 5.14 0.00 5.25 5.44 5.67 5.46 4.67

Mannington 5.26 5.82 5.20 5.15 5.00 5.75 5.38 4.95 5.19 5.32 5.26

Azrock 5.21 5.67 5.67 5.00 4.80 0.00 5.27 5.00 5.00 5.67 5.12

BR 111 5.20 6.00 5.00 5.50 4.00 0.00 5.25 5.00 6.00 0.00 5.00

Kahrs 5.20 5.67 5.00 5.00 5.00 0.00 5.50 4.75 5.40 0.00 5.00


259

FLOORING: LAMINATE, VINYL, WOODQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tarkett 5.17 6.11 4.91 4.30 5.50 5.33 5.22 5.07 5.33 5.11 5.09

Congoleum 5.10 5.44 4.63 5.07 5.37 5.40 5.17 4.91 5.30 5.29 4.61

BHK of America 5.00 6.00 0.00 5.00 4.00 0.00 5.00 5.00 6.00 0.00 4.50

Lauzon 5.00 5.00 0.00 5.00 5.00 0.00 5.00 5.00 5.00 0.00 5.00

Hartco 4.95 6.00 4.80 4.33 4.33 3.00 5.42 4.43 5.14 5.00 4.78

Pergo 4.92 5.07 5.00 4.94 4.71 6.00 5.17 4.09 4.81 5.21 4.61

Teragren 4.83 5.00 6.00 4.00 4.00 7.00 4.25 5.00 5.00 0.00 4.67

Robbins 4.82 5.50 4.50 5.00 4.67 2.00 5.29 4.67 4.00 6.00 5.40

Quick-Stop 4.78 6.50 5.00 4.00 4.00 5.00 4.83 4.50 5.00 4.50 4.80

Decorative Flooring 4.67 4.33 5.00 5.00 4.00 0.00 4.40 5.00 4.00 5.33 4.50

Kronotex 4.67 5.00 0.00 5.00 4.00 0.00 4.50 5.00 5.00 0.00 4.50

Lyptus 4.50 6.00 6.00 3.50 4.00 0.00 4.33 4.67 4.33 6.00 4.00

Lumber Liquidators 4.14 4.50 4.21 3.79 4.12 4.33 4.21 3.96 4.36 4.13 3.84


260

FLOORING: LAMINATE, VINYL, WOODImportance of Factors Influencing Brand Selection

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



your dealer5.95 5.95 5.97 5.80 6.04 6.50 6.09 5.50 6.00 5.81 6.09

Product price 5.88 5.67 6.17 5.32 6.23 6.40 5.93 5.62 5.62 5.74 6.33

Warranty 5.84 5.81 5.86 5.76 5.92 5.90 6.00 5.50 5.65 5.86 6.03








261

GARAGE DOOR OPENERSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LiftMaster 88.6% 75.0% 94.9% 82.6% 93.3% 81.8% 90.0% 88.4% 86.5% 88.2% 92.3%

Genie 84.2% 80.0% 94.9% 73.9% 86.7% 81.8% 85.0% 83.7% 78.4% 84.3% 92.3%

Craftsmen 74.6% 80.0% 74.4% 78.3% 66.7% 72.7% 76.7% 72.1% 64.9% 82.4% 73.1%

Chamberlain 68.4% 55.0% 74.4% 78.3% 60.0% 63.6% 75.0% 60.5% 64.9% 66.7% 76.9%

Overhead Door 64.0% 60.0% 92.3% 52.2% 43.3% 45.5% 66.7% 65.1% 56.8% 70.6% 61.5%

Wayne-Dalton 58.8% 25.0% 82.1% 52.2% 60.0% 45.5% 58.3% 62.8% 54.1% 60.8% 61.5%

Raynor 36.8% 50.0% 41.0% 47.8% 16.7% 36.4% 35.0% 39.5% 32.4% 45.1% 26.9%

Guardian 28.1% 30.0% 33.3% 26.1% 23.3% 45.5% 28.3% 23.3% 21.6% 33.3% 26.9%

Linear 12.3% 20.0% 12.8% 8.7% 10.0% 9.1% 15.0% 9.3% 10.8% 9.8% 19.2%

Access Master 7.9% 5.0% 10.3% 8.7% 3.3% 0.0% 11.7% 4.7% 10.8% 7.8% 3.8%

Marantec 7.9% 10.0% 12.8% 0.0% 6.7% 0.0% 11.7% 4.7% 8.1% 7.8% 7.7%

None of these 0.9% 5.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.0% 0.0%


262

GARAGE DOOR OPENERSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LiftMaster 70.2% 55.0% 79.5% 60.9% 73.3% 54.5% 73.3% 69.8% 64.9% 66.7% 84.6%

Chamberlain 36.0% 30.0% 20.5% 65.2% 33.3% 27.3% 45.0% 25.6% 24.3% 41.2% 42.3%

Genie 34.2% 30.0% 28.2% 39.1% 43.3% 36.4% 35.0% 32.6% 18.9% 39.2% 46.2%

Overhead Door 28.1% 35.0% 33.3% 21.7% 23.3% 18.2% 28.3% 30.2% 32.4% 25.5% 26.9%

Craftsmen 18.4% 30.0% 12.8% 17.4% 16.7% 27.3% 18.3% 16.3% 13.5% 17.6% 26.9%

Wayne-Dalton 15.8% 5.0% 20.5% 8.7% 23.3% 9.1% 15.0% 18.6% 10.8% 17.6% 19.2%

Raynor 12.3% 20.0% 10.3% 21.7% 3.3% 18.2% 15.0% 7.0% 8.1% 15.7% 11.5%

Guardian 4.4% 5.0% 5.1% 4.3% 3.3% 0.0% 6.7% 2.3% 2.7% 3.9% 7.7%

Access Master 3.5% 5.0% 2.6% 4.3% 3.3% 0.0% 6.7% 0.0% 5.4% 2.0% 3.8%

Linear 3.5% 10.0% 2.6% 0.0% 3.3% 0.0% 5.0% 2.3% 2.7% 0.0% 11.5%

Marantec 2.6% 5.0% 2.6% 0.0% 3.3% 0.0% 5.0% 0.0% 5.4% 0.0% 3.8%

None of these 1.8% 10.0% 0.0% 0.0% 0.0% 0.0% 0.0% 4.7% 2.7% 2.0% 0.0%


263

GARAGE DOOR OPENERSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LiftMaster 50.0% 40.0% 61.5% 43.5% 43.3% 27.3% 55.0% 48.8% 45.9% 49.0% 57.7%

Chamberlain 14.9% 15.0% 12.8% 26.1% 10.0% 27.3% 15.0% 11.6% 13.5% 19.6% 7.7%

Overhead Door 9.6% 15.0% 5.1% 8.7% 13.3% 0.0% 8.3% 14.0% 16.2% 5.9% 7.7%

Genie 7.9% 5.0% 2.6% 13.0% 13.3% 18.2% 6.7% 7.0% 8.1% 7.8% 7.7%

Craftsmen 5.3% 15.0% 2.6% 4.3% 3.3% 9.1% 6.7% 2.3% 5.4% 3.9% 7.7%

Raynor 3.5% 0.0% 5.1% 4.3% 3.3% 9.1% 3.3% 2.3% 0.0% 5.9% 3.8%

Wayne-Dalton 3.5% 0.0% 5.1% 0.0% 6.7% 9.1% 0.0% 7.0% 5.4% 3.9% 0.0%

Access Master 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 3.8%

Linear 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 3.8%

Marantec 0.9% 0.0% 0.0% 0.0% 3.3% 0.0% 1.7% 0.0% 2.7% 0.0% 0.0%

None of these 2.6% 10.0% 0.0% 0.0% 3.3% 0.0% 0.0% 7.0% 2.7% 3.9% 0.0%


264

GARAGE DOOR OPENERSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LiftMaster 6.08 6.13 6.18 5.68 6.15 5.67 6.15 6.09 5.90 6.23 6.04

Overhead Door 5.72 5.42 5.94 5.18 5.92 5.50 5.65 5.85 5.79 5.88 5.31

Access Master 5.67 3.00 6.33 6.00 6.00 0.00 5.25 6.50 4.50 6.33 6.00

Raynor 5.49 5.10 6.07 5.11 5.20 5.75 5.26 5.69 5.18 5.57 5.71

Wayne-Dalton 5.44 4.20 5.70 5.10 5.53 5.40 5.29 5.62 5.33 5.59 5.27

Chamberlain 5.43 5.82 5.52 5.24 5.13 5.50 5.43 5.42 5.23 5.61 5.37

Marantec 5.38 3.00 6.25 0.00 6.00 0.00 5.00 6.50 5.00 5.33 6.00

Genie 5.27 5.50 5.21 4.73 5.54 5.11 5.24 5.35 5.08 5.42 5.22

Guardian 5.12 4.50 5.55 4.67 5.17 5.25 5.00 5.22 4.71 5.15 5.50

Linear 5.00 3.50 6.00 4.00 6.00 6.00 4.43 5.75 4.67 4.25 5.80

Craftsmen 4.84 4.81 4.96 4.65 4.94 4.57 4.90 4.82 4.64 4.83 5.11


265

GARAGE DOOR OPENERSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



your dealer6.08 5.85 6.32 5.74 6.17 6.27 6.12 5.98 6.11 6.14 5.92

Warranty 6.05 5.85 6.26 5.70 6.13 5.82 6.13 6.00 6.19 6.06 5.85

Product price 6.01 5.55 6.58 5.74 5.90 6.18 6.08 5.86 5.51 6.18 6.38








266

GENERATORSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Generac 87.8% 94.7% 87.0% 100.0% 72.7% 80.0% 84.9% 91.2% 88.6% 87.3% 87.5%

Briggs & Stratton 84.3% 76.3% 91.3% 87.5% 81.8% 60.0% 83.0% 87.7% 79.5% 87.3% 87.5%

Kohler 82.6% 84.2% 84.8% 87.5% 77.3% 60.0% 79.2% 87.7% 84.1% 80.0% 87.5%

American Honda 80.9% 73.7% 87.0% 87.5% 77.3% 60.0% 83.0% 80.7% 81.8% 81.8% 75.0%

Coleman 70.4% 57.9% 76.1% 100.0% 72.7% 80.0% 69.8% 70.2% 68.2% 69.1% 81.2%

DeWalt 65.2% 57.9% 76.1% 75.0% 50.0% 40.0% 67.9% 64.9% 56.8% 70.9% 68.8%

Campbell Hausfeld 57.4% 39.5% 69.6% 50.0% 68.2% 40.0% 54.7% 61.4% 63.6% 54.5% 50.0%

Cummins Onan 50.4% 39.5% 56.5% 37.5% 63.6% 20.0% 52.8% 50.9% 54.5% 43.6% 62.5%

Siemens 47.8% 39.5% 56.5% 62.5% 40.9% 60.0% 54.7% 40.4% 38.6% 50.9% 62.5%


Devilbiss 28.7% 18.4% 30.4% 37.5% 40.9% 20.0% 32.1% 26.3% 27.3% 27.3% 37.5%

None of these 3.5% 0.0% 2.2% 0.0% 13.6% 20.0% 3.8% 1.8% 4.5% 1.8% 6.2%


267

GENERATORSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Generac 55.7% 71.1% 52.2% 75.0% 31.8% 40.0% 49.1% 63.2% 56.8% 60.0% 37.5%

Kohler 32.2% 36.8% 30.4% 50.0% 22.7% 40.0% 32.1% 31.6% 25.0% 34.5% 43.8%

American Honda 31.3% 26.3% 28.3% 62.5% 31.8% 20.0% 37.7% 26.3% 40.9% 27.3% 18.8%

Briggs & Stratton 24.3% 18.4% 30.4% 50.0% 13.6% 20.0% 30.2% 19.3% 20.5% 25.5% 31.2%

DeWalt 24.3% 21.1% 28.3% 37.5% 18.2% 20.0% 24.5% 24.6% 27.3% 23.6% 18.8%

Campbell Hausfeld 13.0% 7.9% 17.4% 25.0% 9.1% 20.0% 17.0% 8.8% 18.2% 10.9% 6.2%

Coleman 10.4% 5.3% 15.2% 25.0% 4.5% 20.0% 13.2% 7.0% 6.8% 10.9% 18.8%


Siemens 9.6% 10.5% 10.9% 12.5% 4.5% 20.0% 11.3% 7.0% 13.6% 7.3% 6.2%

Cummins Onan 7.0% 5.3% 6.5% 0.0% 13.6% 0.0% 11.3% 3.5% 4.5% 5.5% 18.8%

Devilbiss 3.5% 2.6% 4.3% 0.0% 4.5% 0.0% 5.7% 1.8% 4.5% 0.0% 12.5%

None of these 8.7% 0.0% 6.5% 12.5% 27.3% 40.0% 11.3% 3.5% 6.8% 7.3% 18.8%


268

GENERATORSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Generac 40.0% 57.9% 39.1% 25.0% 18.2% 20.0% 32.1% 49.1% 40.9% 47.3% 12.5%

American Honda 13.0% 7.9% 6.5% 37.5% 22.7% 0.0% 13.2% 14.0% 15.9% 14.5% 0.0%

DeWalt 13.0% 5.3% 19.6% 0.0% 18.2% 20.0% 9.4% 15.8% 15.9% 10.9% 12.5%

Kohler 12.2% 18.4% 8.7% 12.5% 9.1% 20.0% 18.9% 5.3% 9.1% 7.3% 37.5%

Briggs & Stratton 6.1% 5.3% 10.9% 0.0% 0.0% 0.0% 9.4% 3.5% 4.5% 7.3% 6.2%

Cummins Onan 2.6% 2.6% 4.3% 0.0% 0.0% 0.0% 1.9% 3.5% 0.0% 3.6% 6.2%


None of these 11.3% 0.0% 8.7% 25.0% 31.8% 40.0% 13.2% 7.0% 11.4% 7.3% 25.0%


269

GENERATORSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

American Honda 6.20 5.93 6.23 6.86 6.27 4.67 6.20 6.30 6.29 6.25 5.75

Kohler 5.87 5.88 6.00 5.71 5.60 4.67 5.93 5.90 5.80 5.95 5.79

Generac 5.79 5.75 5.79 6.12 5.67 5.50 5.80 5.80 6.08 5.75 5.14

Cummins Onan 5.65 5.80 5.54 5.67 5.69 4.00 5.68 5.69 5.95 5.61 5.10

Siemens 5.50 4.93 5.65 6.40 5.50 5.00 5.48 5.57 5.19 5.77 5.25

Briggs & Stratton 5.40 5.28 5.45 5.86 5.33 4.67 5.42 5.43 5.06 5.64 5.36

Eaton Electrical 5.35 4.83 5.71 6.00 5.00 4.50 5.38 5.43 5.12 5.65 4.89

DeWalt 5.32 5.18 5.24 5.33 5.82 4.50 5.47 5.20 5.50 5.11 5.64

Devilbiss 5.28 4.43 5.42 5.67 5.71 4.00 5.25 5.42 5.45 5.31 4.80

Coleman 4.72 4.64 4.79 4.38 4.92 3.75 4.78 4.78 4.69 4.65 5.00

Campbell Hausfeld 4.65 4.57 4.73 5.00 4.43 4.00 4.79 4.56 4.64 4.66 4.62


270

GENERATORSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.20 6.42 6.17 6.38 5.68 5.20 6.31 6.18 6.25 6.13 6.27


5.95 6.16 6.00 6.25 5.26 5.60 6.06 5.87 6.00 5.91 5.93

Product price 5.79 5.84 5.76 6.25 5.47 5.20 5.96 5.67 5.82 5.66 6.13



5.69 5.95 5.54 6.25 5.21 5.00 5.69 5.75 5.84 5.68 5.27


5.22 5.39 4.96 6.00 5.16 5.00 5.19 5.27 5.48 5.17 4.67


271

HOUSEWRAPBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tyvek (DuPont) 94.8% 90.0% 97.4% 96.2% 94.4% 81.8% 95.4% 97.4% 95.3% 93.5% 96.2%

Typar (Fiberweb) 60.0% 66.7% 56.4% 61.5% 50.0% 36.4% 64.6% 59.0% 55.8% 60.9% 65.4%

James Hardie 58.3% 60.0% 59.0% 65.4% 44.4% 45.5% 63.1% 53.8% 58.1% 58.7% 57.7%

CertaWrap (CertainTeed) 42.6% 46.7% 38.5% 50.0% 38.9% 54.5% 38.5% 46.2% 44.2% 37.0% 50.0%

PinkWrap (Owens Corning) 40.0% 36.7% 43.6% 46.2% 33.3% 63.6% 41.5% 30.8% 41.9% 32.6% 50.0%


Protecto Wrap 29.6% 23.3% 28.2% 34.6% 38.9% 9.1% 29.2% 35.9% 27.9% 26.1% 38.5%

Benjamin Obdyke 24.3% 23.3% 17.9% 38.5% 22.2% 9.1% 30.8% 17.9% 25.6% 21.7% 26.9%

Weathermate (DOW) 20.9% 23.3% 17.9% 30.8% 11.1% 18.2% 23.1% 17.9% 16.3% 17.4% 34.6%

Dri-Shield (Protectowrap) 20.0% 16.7% 25.6% 19.2% 16.7% 0.0% 21.5% 23.1% 14.0% 19.6% 30.8%

Henry Blueskin 20.0% 30.0% 12.8% 19.2% 16.7% 0.0% 20.0% 25.6% 16.3% 17.4% 30.8%

DELTA-DRY (Cosella Dorken) 19.1% 13.3% 25.6% 19.2% 11.1% 9.1% 20.0% 20.5% 18.6% 17.4% 23.1%

Poly-Wall 14.8% 6.7% 20.5% 19.2% 11.1% 9.1% 13.8% 17.9% 11.6% 13.0% 23.1%

Weathersmart (Fortifiber) 10.4% 10.0% 10.3% 11.5% 11.1% 0.0% 12.3% 10.3% 2.3% 10.9% 23.1%

None of these 1.7% 6.7% 0.0% 0.0% 0.0% 0.0% 3.1% 0.0% 2.3% 2.2% 0.0%


272

HOUSEWRAPBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tyvek (DuPont) 78.3% 76.7% 71.8% 88.5% 77.8% 63.6% 78.5% 82.1% 74.4% 84.8% 73.1%

Typar (Fiberweb) 32.2% 40.0% 28.2% 30.8% 27.8% 27.3% 27.7% 41.0% 25.6% 39.1% 30.8%

James Hardie 23.5% 23.3% 28.2% 23.1% 16.7% 18.2% 21.5% 28.2% 14.0% 30.4% 26.9%




Protecto Wrap 10.4% 3.3% 12.8% 7.7% 22.2% 9.1% 12.3% 7.7% 2.3% 10.9% 23.1%

Weathermate (DOW) 8.7% 6.7% 10.3% 11.5% 5.6% 18.2% 7.7% 7.7% 4.7% 6.5% 19.2%

Dri-Shield (Protectowrap) 7.8% 3.3% 10.3% 7.7% 11.1% 0.0% 7.7% 10.3% 2.3% 6.5% 19.2%

Henry Blueskin 7.0% 10.0% 5.1% 7.7% 0.0% 0.0% 6.2% 10.3% 2.3% 6.5% 15.4%

Poly-Wall 7.0% 0.0% 12.8% 7.7% 5.6% 0.0% 4.6% 12.8% 4.7% 6.5% 11.5%

Benjamin Obdyke 6.1% 3.3% 7.7% 3.8% 11.1% 0.0% 9.2% 2.6% 0.0% 8.7% 11.5%


Weathersmart (Fortifiber) 2.6% 0.0% 5.1% 3.8% 0.0% 0.0% 3.1% 2.6% 0.0% 2.2% 7.7%

None of these 7.8% 6.7% 7.7% 3.8% 16.7% 9.1% 6.2% 10.3% 14.0% 4.3% 3.8%


273

HOUSEWRAPBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tyvek (DuPont) 57.4% 60.0% 51.3% 73.1% 44.4% 54.5% 61.5% 51.3% 58.1% 54.3% 61.5%

Typar (Fiberweb) 13.0% 20.0% 15.4% 3.8% 11.1% 18.2% 7.7% 20.5% 11.6% 19.6% 3.8%

James Hardie 6.1% 6.7% 10.3% 0.0% 5.6% 0.0% 9.2% 2.6% 2.3% 4.3% 15.4%

Weathermate (DOW) 2.6% 0.0% 2.6% 7.7% 0.0% 9.1% 1.5% 2.6% 2.3% 4.3% 0.0%

Benjamin Obdyke 1.7% 0.0% 0.0% 0.0% 11.1% 0.0% 3.1% 0.0% 0.0% 2.2% 3.8%

Henry Blueskin 1.7% 3.3% 0.0% 0.0% 0.0% 0.0% 0.0% 5.1% 2.3% 2.2% 0.0%


Poly-Wall 1.7% 0.0% 0.0% 7.7% 0.0% 0.0% 3.1% 0.0% 2.3% 2.2% 0.0%

Protecto Wrap 1.7% 0.0% 2.6% 0.0% 5.6% 0.0% 1.5% 2.6% 0.0% 2.2% 3.8%




None of these 9.6% 6.7% 10.3% 3.8% 22.2% 9.1% 7.7% 12.8% 14.0% 6.5% 7.7%


274

HOUSEWRAPQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Tyvek (DuPont) 6.00 6.04 6.32 6.20 5.12 5.44 6.21 5.78 5.93 6.12 5.92

James Hardie 5.62 5.59 5.78 5.41 5.75 4.50 5.51 6.05 5.54 5.74 5.53

DELTA-DRY (Cosella Dorken) 5.43 4.75 6.11 5.20 4.00 7.00 5.31 5.43 5.43 5.75 5.00

Typar (Fiberweb) 5.41 5.80 5.57 5.00 5.00 6.00 5.40 5.32 5.17 5.68 5.29

Poly-Wall 5.25 2.50 6.12 5.50 4.00 7.00 5.12 5.14 5.20 5.33 5.20

Weathermate (DOW) 5.23 4.86 6.17 4.86 5.00 6.00 5.00 5.50 4.17 5.50 5.75

Protecto Wrap 5.22 4.14 6.10 5.25 5.00 6.00 5.11 5.31 4.82 5.58 5.22

CertaWrap (CertainTeed) 5.21 5.07 5.36 5.15 5.29 5.17 5.28 5.12 5.28 5.12 5.23

Henry Blueskin 5.18 5.22 6.00 4.80 4.67 0.00 4.67 5.80 5.14 5.43 5.00

Benjamin Obdyke 5.18 5.29 5.57 5.20 4.25 6.00 5.15 5.14 4.82 5.80 4.86

GreenGuard (Pactiv) 5.18 5.18 5.53 4.73 5.00 6.00 4.88 5.54 5.12 5.25 5.08

PinkWrap (Owens Corning) 5.16 5.30 5.50 4.42 5.50 4.50 5.19 5.45 4.69 5.67 5.15

Dri-Shield (Protectowrap) 4.91 4.40 5.40 4.80 4.33 0.00 4.79 5.11 4.50 5.00 5.12

Weathersmart (Fortifiber) 4.64 4.00 5.67 4.33 4.50 0.00 4.29 5.25 1.00 5.20 4.80


275

HOUSEWRAPImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.90 5.83 5.97 5.54 6.33 6.27 5.89 5.82 5.77 5.93 6.08


Product price 5.60 5.70 5.95 5.31 5.11 6.27 5.63 5.36 5.42 5.50 6.08

Warranty 5.55 5.87 5.59 5.12 5.44 4.91 5.63 5.59 5.44 5.50 5.81


5.33 5.37 5.54 5.12 5.33 5.09 5.31 5.44 5.19 5.28 5.65



4.54 4.67 4.82 4.46 4.00 4.64 4.63 4.36 4.35 4.37 5.15


276

HVACBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Carrier 85.5% 75.0% 91.7% 81.8% 89.7% 92.3% 81.5% 88.4% 95.0% 75.5% 90.5%

Lennox 84.5% 60.0% 94.4% 86.4% 86.2% 100.0% 79.6% 86.0% 80.0% 87.8% 85.7%

Trane 80.9% 70.0% 91.7% 81.8% 79.3% 84.6% 74.1% 88.4% 82.5% 75.5% 90.5%

Rheem 79.1% 60.0% 86.1% 72.7% 93.1% 100.0% 72.2% 81.4% 90.0% 73.5% 71.4%


Mitsubishi Electronics 69.1% 75.0% 80.6% 59.1% 65.5% 69.2% 63.0% 76.7% 62.5% 75.5% 66.7%

York 67.3% 55.0% 77.8% 72.7% 58.6% 76.9% 61.1% 72.1% 65.0% 67.3% 71.4%

Bryant 66.4% 60.0% 77.8% 72.7% 51.7% 76.9% 57.4% 74.4% 75.0% 61.2% 61.9%

Ruud 60.9% 60.0% 83.3% 54.5% 44.8% 69.2% 55.6% 65.1% 60.0% 59.2% 66.7%

Goodman 57.3% 45.0% 77.8% 59.1% 44.8% 69.2% 51.9% 60.5% 52.5% 57.1% 66.7%

LG 53.6% 35.0% 63.9% 54.5% 58.6% 61.5% 53.7% 51.2% 45.0% 59.2% 57.1%

Whirlpool 53.6% 35.0% 63.9% 63.6% 48.3% 76.9% 46.3% 55.8% 45.0% 61.2% 52.4%

Haier 37.3% 25.0% 55.6% 50.0% 17.2% 53.8% 33.3% 37.2% 32.5% 42.9% 33.3%

Samsung HVAC 34.5% 30.0% 36.1% 45.5% 31.0% 46.2% 33.3% 32.6% 30.0% 38.8% 33.3%

Heil 31.8% 25.0% 33.3% 45.5% 27.6% 46.2% 24.1% 37.2% 42.5% 30.6% 14.3%

Daikin 30.0% 25.0% 36.1% 22.7% 31.0% 38.5% 24.1% 34.9% 25.0% 32.7% 33.3%

Climate Master 24.5% 30.0% 27.8% 36.4% 6.9% 30.8% 22.2% 25.6% 20.0% 28.6% 23.8%

Payne 24.5% 10.0% 19.4% 22.7% 44.8% 38.5% 16.7% 30.2% 22.5% 24.5% 28.6%

Uponor 20.9% 30.0% 16.7% 18.2% 20.7% 23.1% 20.4% 20.9% 17.5% 18.4% 33.3%

Viega 12.7% 30.0% 8.3% 9.1% 10.3% 7.7% 13.0% 14.0% 10.0% 16.3% 9.5%

None of these 0.9% 5.0% 0.0% 0.0% 0.0% 0.0% 1.9% 0.0% 2.5% 0.0% 0.0%


277

HVACBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Carrier 43.6% 45.0% 33.3% 45.5% 55.2% 30.8% 44.4% 46.5% 42.5% 38.8% 57.1%

Trane 31.8% 40.0% 25.0% 31.8% 37.9% 30.8% 29.6% 34.9% 25.0% 40.8% 23.8%

Lennox 30.0% 20.0% 30.6% 31.8% 31.0% 30.8% 24.1% 37.2% 15.0% 44.9% 23.8%


Rheem 23.6% 15.0% 13.9% 22.7% 44.8% 23.1% 20.4% 27.9% 15.0% 32.7% 19.0%

Goodman 20.0% 15.0% 25.0% 18.2% 20.7% 46.2% 14.8% 18.6% 17.5% 20.4% 23.8%


Bryant 16.4% 20.0% 8.3% 22.7% 20.7% 0.0% 11.1% 27.9% 15.0% 18.4% 14.3%

LG 11.8% 15.0% 5.6% 18.2% 13.8% 0.0% 16.7% 9.3% 7.5% 12.2% 19.0%

Whirlpool 10.9% 10.0% 2.8% 13.6% 20.7% 7.7% 13.0% 9.3% 7.5% 12.2% 14.3%

York 10.9% 10.0% 2.8% 13.6% 20.7% 7.7% 9.3% 14.0% 12.5% 12.2% 4.8%

Uponor 9.1% 25.0% 2.8% 4.5% 6.9% 7.7% 7.4% 11.6% 7.5% 12.2% 4.8%

Daikin 8.2% 15.0% 2.8% 9.1% 10.3% 0.0% 7.4% 11.6% 10.0% 6.1% 9.5%

Ruud 8.2% 15.0% 8.3% 9.1% 3.4% 7.7% 7.4% 9.3% 7.5% 10.2% 4.8%

Haier 4.5% 0.0% 5.6% 4.5% 6.9% 7.7% 3.7% 4.7% 5.0% 6.1% 0.0%

Viega 4.5% 20.0% 0.0% 4.5% 0.0% 0.0% 3.7% 7.0% 5.0% 6.1% 0.0%

Payne 3.6% 5.0% 0.0% 0.0% 10.3% 0.0% 1.9% 7.0% 0.0% 4.1% 9.5%

Climate Master 2.7% 5.0% 2.8% 4.5% 0.0% 0.0% 0.0% 7.0% 2.5% 4.1% 0.0%

Heil 1.8% 0.0% 0.0% 4.5% 3.4% 0.0% 0.0% 4.7% 2.5% 2.0% 0.0%

Samsung HVAC 1.8% 0.0% 0.0% 4.5% 3.4% 0.0% 0.0% 4.7% 2.5% 2.0% 0.0%

None of these 2.7% 10.0% 2.8% 0.0% 0.0% 7.7% 1.9% 2.3% 7.5% 0.0% 0.0%


278

HVACBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Carrier 24.5% 20.0% 19.4% 18.2% 37.9% 15.4% 25.9% 25.6% 30.0% 14.3% 38.1%

Lennox 17.3% 15.0% 19.4% 13.6% 13.8% 7.7% 14.8% 23.3% 7.5% 24.5% 19.0%

Rheem 8.2% 0.0% 8.3% 4.5% 17.2% 7.7% 9.3% 7.0% 7.5% 10.2% 4.8%

Trane 7.3% 0.0% 11.1% 9.1% 6.9% 15.4% 9.3% 2.3% 5.0% 10.2% 4.8%

Goodman 6.4% 5.0% 8.3% 13.6% 0.0% 15.4% 5.6% 4.7% 7.5% 2.0% 14.3%


Bryant 4.5% 5.0% 0.0% 9.1% 6.9% 0.0% 3.7% 7.0% 7.5% 4.1% 0.0%


Daikin 1.8% 10.0% 0.0% 0.0% 0.0% 0.0% 0.0% 4.7% 0.0% 2.0% 4.8%

LG 1.8% 0.0% 2.8% 0.0% 3.4% 0.0% 3.7% 0.0% 2.5% 0.0% 4.8%

Ruud 1.8% 10.0% 0.0% 0.0% 0.0% 0.0% 1.9% 2.3% 2.5% 0.0% 4.8%

Uponor 1.8% 0.0% 0.0% 4.5% 3.4% 0.0% 3.7% 0.0% 0.0% 2.0% 4.8%

York 1.8% 0.0% 0.0% 0.0% 6.9% 0.0% 1.9% 2.3% 2.5% 2.0% 0.0%

Climate Master 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.0% 0.0%

Whirlpool 0.9% 0.0% 2.8% 0.0% 0.0% 7.7% 0.0% 0.0% 2.5% 0.0% 0.0%

None of these 5.5% 10.0% 5.6% 9.1% 0.0% 7.7% 3.7% 7.0% 12.5% 2.0% 0.0%


279

HVACQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Trane 5.75 5.64 5.70 5.53 6.04 5.36 5.85 5.75 5.53 5.89 5.84

Lennox 5.73 5.42 5.38 5.82 6.16 5.46 5.56 6.03 5.42 5.90 5.89

Uponor 5.68 6.33 4.40 6.25 5.50 4.50 6.18 5.33 5.14 6.11 5.67

Carrier 5.63 6.00 5.06 5.72 6.04 5.50 5.67 5.62 5.68 5.42 5.94

Mitsubishi Electronics 5.48 5.67 5.18 5.75 5.62 5.86 5.61 5.27 5.58 5.51 5.17

Viega 5.36 6.00 4.33 5.50 5.00 5.00 5.71 5.00 5.50 5.38 5.00

Rheem 5.32 5.42 4.97 5.27 5.75 5.08 5.43 5.28 5.09 5.55 5.36


Bryant 5.19 5.25 4.79 5.38 5.60 4.80 5.42 5.10 5.27 4.93 5.62

Samsung HVAC 5.11 5.33 4.54 5.33 5.71 5.40 5.53 4.46 4.73 5.22 5.50

York 5.11 5.09 4.78 5.50 5.19 5.00 5.25 5.00 5.24 4.97 5.21

Ruud 5.08 5.33 4.79 5.25 5.36 5.33 5.24 4.86 4.96 5.11 5.23

Whirlpool 5.04 5.14 4.25 5.29 5.86 5.00 5.08 5.00 5.00 5.04 5.10

LG 5.00 5.43 4.70 5.42 4.94 4.88 5.25 4.73 5.00 5.00 5.00

Daikin 4.86 6.00 4.58 4.75 4.62 5.40 5.64 4.00 4.78 4.79 5.17

Climate Master 4.68 5.17 4.00 4.71 5.00 4.00 5.36 4.20 4.71 4.54 5.00

Heil 4.61 5.20 3.64 4.89 5.25 5.00 4.92 4.20 4.75 4.57 4.00

Payne 4.58 4.50 3.29 4.60 5.33 4.25 5.11 4.31 4.78 4.00 5.33

Goodman 4.55 4.89 4.19 4.85 4.75 4.56 4.65 4.44 4.38 4.58 4.77

Haier 4.37 6.00 3.78 4.70 4.20 3.83 4.88 4.00 4.33 4.40 4.33


280

HVACImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.19 5.90 6.42 6.05 6.17 6.15 6.24 6.14 6.05 6.29 6.24


6.03 5.65 6.17 5.82 6.21 6.00 6.02 6.05 6.05 5.94 6.19

Product price 5.89 5.75 6.06 6.00 5.66 5.62 6.00 5.84 5.80 5.76 6.38


5.67 5.55 5.83 5.73 5.66 5.85 5.72 5.56 5.85 5.55 5.62


5.27 5.10 5.08 5.45 5.55 4.92 5.19 5.49 5.62 4.94 5.38




281

INSULATIONBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Owens Corning 87.0% 91.3% 87.9% 78.3% 88.9% 83.3% 84.7% 91.9% 91.9% 85.1% 83.3%

Johns Manville 76.9% 82.6% 72.7% 78.3% 77.8% 83.3% 76.3% 75.7% 86.5% 74.5% 66.7%

CertainTeed 75.9% 73.9% 72.7% 87.0% 74.1% 50.0% 78.0% 81.1% 89.2% 74.5% 58.3%

Dow 73.1% 65.2% 81.8% 69.6% 74.1% 66.7% 76.3% 70.3% 78.4% 68.1% 75.0%

BASF 55.6% 52.2% 60.6% 56.5% 51.9% 33.3% 54.2% 64.9% 59.5% 48.9% 62.5%

Celotex 54.6% 39.1% 63.6% 65.2% 51.9% 33.3% 59.3% 54.1% 62.2% 51.1% 50.0%

US Gypsum 52.8% 56.5% 63.6% 43.5% 48.1% 33.3% 55.9% 54.1% 54.1% 53.2% 50.0%

Icynene 45.4% 39.1% 57.6% 39.1% 44.4% 41.7% 37.3% 59.5% 45.9% 44.7% 45.8%

Knauf Insulation 42.6% 34.8% 45.5% 39.1% 51.9% 33.3% 40.7% 48.6% 48.6% 40.4% 37.5%

Honeywell 35.2% 43.5% 45.5% 26.1% 25.9% 41.7% 28.8% 43.2% 43.2% 23.4% 45.8%

GreenFiber 29.6% 17.4% 39.4% 30.4% 29.6% 16.7% 37.3% 21.6% 29.7% 25.5% 37.5%

Roxul 28.7% 34.8% 33.3% 17.4% 22.2% 25.0% 28.8% 29.7% 29.7% 27.7% 29.2%

Guardian 26.9% 26.1% 24.2% 43.5% 18.5% 33.3% 30.5% 18.9% 27.0% 25.5% 29.2%

ECOBATT 25.9% 21.7% 27.3% 21.7% 33.3% 25.0% 28.8% 21.6% 29.7% 27.7% 16.7%

Bio-Based Insulation 19.4% 13.0% 27.3% 17.4% 18.5% 25.0% 20.3% 16.2% 24.3% 14.9% 20.8%

Bayer Materialscience 16.7% 17.4% 24.2% 13.0% 11.1% 16.7% 16.9% 16.2% 18.9% 12.8% 20.8%

InsulStar (NCFI) 14.8% 26.1% 15.2% 8.7% 11.1% 16.7% 10.2% 21.6% 21.6% 8.5% 16.7%

SEALITE (NCFI) 9.3% 4.3% 18.2% 8.7% 3.7% 16.7% 6.8% 10.8% 8.1% 10.6% 8.3%

Logix 6.5% 4.3% 9.1% 4.3% 7.4% 8.3% 5.1% 8.1% 8.1% 2.1% 12.5%

None of these 1.9% 0.0% 3.0% 4.3% 0.0% 8.3% 0.0% 2.7% 2.7% 2.1% 0.0%


282

INSULATIONBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Owens Corning 63.0% 78.3% 60.6% 60.9% 51.9% 58.3% 67.8% 56.8% 62.2% 70.2% 50.0%

CertainTeed 46.3% 47.8% 36.4% 65.2% 40.7% 33.3% 52.5% 40.5% 51.4% 46.8% 37.5%

Johns Manville 45.4% 47.8% 42.4% 52.2% 40.7% 75.0% 45.8% 35.1% 40.5% 46.8% 50.0%

Dow 38.9% 47.8% 36.4% 34.8% 37.0% 33.3% 40.7% 37.8% 37.8% 36.2% 45.8%

US Gypsum 23.1% 21.7% 27.3% 26.1% 18.5% 25.0% 22.0% 24.3% 21.6% 21.3% 29.2%

Icynene 20.4% 17.4% 27.3% 13.0% 22.2% 16.7% 10.2% 37.8% 27.0% 12.8% 25.0%


Roxul 15.7% 21.7% 21.2% 0.0% 11.1% 16.7% 16.9% 13.5% 10.8% 23.4% 8.3%

Celotex 14.8% 13.0% 18.2% 21.7% 7.4% 0.0% 16.9% 16.2% 10.8% 19.1% 12.5%

BASF 13.0% 13.0% 12.1% 17.4% 11.1% 16.7% 11.9% 13.5% 8.1% 8.5% 29.2%

Honeywell 9.3% 8.7% 18.2% 0.0% 7.4% 16.7% 8.5% 8.1% 8.1% 8.5% 12.5%

GreenFiber 8.3% 4.3% 9.1% 13.0% 7.4% 8.3% 10.2% 5.4% 5.4% 4.3% 20.8%

ECOBATT 7.4% 8.7% 6.1% 13.0% 3.7% 8.3% 8.5% 5.4% 8.1% 8.5% 4.2%

Guardian 7.4% 13.0% 3.0% 13.0% 3.7% 8.3% 8.5% 5.4% 5.4% 6.4% 12.5%


SEALITE (NCFI) 2.8% 0.0% 3.0% 4.3% 3.7% 8.3% 1.7% 2.7% 2.7% 4.3% 0.0%


InsulStar (NCFI) 1.9% 8.7% 0.0% 0.0% 0.0% 0.0% 0.0% 5.4% 2.7% 2.1% 0.0%

Logix 0.9% 0.0% 0.0% 0.0% 3.7% 0.0% 1.7% 0.0% 0.0% 0.0% 4.2%

None of these 3.7% 0.0% 3.0% 8.7% 3.7% 16.7% 1.7% 2.7% 2.7% 2.1% 8.3%


283

INSULATIONBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Owens Corning 25.9% 39.1% 21.2% 26.1% 18.5% 25.0% 32.2% 16.2% 24.3% 34.0% 12.5%

CertainTeed 16.7% 17.4% 12.1% 26.1% 14.8% 0.0% 18.6% 18.9% 18.9% 19.1% 8.3%

Johns Manville 11.1% 13.0% 9.1% 8.7% 11.1% 25.0% 11.9% 5.4% 10.8% 8.5% 16.7%

Dow 9.3% 13.0% 9.1% 4.3% 11.1% 8.3% 6.8% 13.5% 13.5% 4.3% 12.5%

Icynene 8.3% 0.0% 15.2% 4.3% 11.1% 8.3% 0.0% 21.6% 13.5% 4.3% 8.3%


US Gypsum 3.7% 4.3% 6.1% 4.3% 0.0% 0.0% 3.4% 5.4% 0.0% 6.4% 4.2%

BASF 2.8% 4.3% 3.0% 0.0% 3.7% 0.0% 3.4% 2.7% 2.7% 0.0% 8.3%

Guardian 2.8% 4.3% 3.0% 4.3% 0.0% 0.0% 5.1% 0.0% 0.0% 4.3% 4.2%


Honeywell 1.9% 0.0% 6.1% 0.0% 0.0% 0.0% 1.7% 2.7% 2.7% 0.0% 4.2%

Roxul 1.9% 4.3% 0.0% 0.0% 3.7% 0.0% 1.7% 2.7% 0.0% 2.1% 4.2%


ECOBATT 0.9% 0.0% 3.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.1% 0.0%

GreenFiber 0.9% 0.0% 3.0% 0.0% 0.0% 8.3% 0.0% 0.0% 0.0% 0.0% 4.2%

None of these 4.6% 0.0% 3.0% 8.7% 7.4% 16.7% 1.7% 5.4% 2.7% 4.3% 8.3%


284

INSULATIONQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Owens Corning 5.92 5.71 6.12 6.11 5.70 6.00 6.02 5.75 5.94 6.05 5.63

Roxul 5.87 5.38 6.00 5.75 6.00 6.00 5.88 5.80 5.45 6.25 5.86

Dow 5.81 5.08 6.14 6.06 5.72 6.83 5.72 5.71 5.80 5.97 5.56

Icynene 5.80 4.12 6.29 6.22 5.92 5.60 5.79 5.86 5.53 6.00 5.91

CertainTeed 5.74 5.38 6.00 5.80 5.74 6.33 5.67 5.72 5.75 5.87 5.43

Johns Manville 5.58 5.22 6.00 5.61 5.37 5.70 5.58 5.56 5.70 5.52 5.50

US Gypsum 5.53 4.92 5.78 5.90 5.46 5.25 5.55 5.56 5.58 5.61 5.27

Knauf Insulation 5.49 5.00 5.54 5.67 5.54 5.75 5.29 5.69 5.20 6.06 4.89

ECOBATT 5.48 4.80 5.14 5.60 6.12 5.67 5.40 5.57 5.40 5.82 4.75

BASF 5.43 4.91 5.53 5.75 5.50 5.75 5.27 5.57 5.45 5.53 5.29

Celotex 5.37 4.50 5.50 5.67 5.42 5.00 5.46 5.32 5.29 5.61 5.17

Honeywell 5.30 4.50 5.50 5.67 5.57 6.00 5.14 5.21 4.87 5.50 5.80

Guardian 5.27 4.60 4.57 5.90 5.75 5.25 5.75 4.00 4.70 5.80 5.33

GreenFiber 5.12 3.00 4.44 5.86 5.86 6.50 5.38 4.14 5.00 5.00 5.43

Bayer Materialscience 5.00 4.50 5.00 4.67 6.00 4.50 4.88 5.40 5.00 5.50 4.60

Bio-Based Insulation 5.00 3.33 5.14 5.67 5.40 5.33 5.00 4.80 5.00 5.17 4.80

InsulStar (NCFI) 4.50 3.80 4.00 5.00 6.00 5.00 3.80 4.86 4.29 5.00 4.50

Logix 4.20 1.00 4.00 4.00 6.00 4.00 3.67 6.00 1.00 6.00 4.67

SEALITE (NCFI) 3.89 1.00 3.60 5.00 6.00 5.00 3.00 4.00 3.67 4.00 4.00


285

INSULATIONImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.88 5.74 5.97 5.91 5.85 6.17 6.10 5.43 5.73 5.77 6.33

Product price 5.81 5.57 5.88 6.22 5.59 6.33 6.08 5.22 5.54 5.74 6.38


Warranty 5.55 5.52 5.30 5.43 5.89 5.17 5.78 5.30 5.57 5.49 5.62


5.19 5.09 5.12 5.22 5.26 4.92 5.51 4.76 5.22 5.04 5.42


4.87 5.00 4.67 4.91 4.93 4.75 5.05 4.62 5.14 4.34 5.50



286

KITCHEN APPLIANCESBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 96.2% 94.1% 95.3% 100.0% 96.3% 100.0% 98.2% 93.0% 93.3% 97.5% 97.2%

Whirlpool 92.5% 88.2% 97.7% 94.4% 85.2% 87.5% 92.7% 93.0% 90.0% 97.5% 88.9%

Frigidaire 91.5% 94.1% 90.7% 100.0% 85.2% 75.0% 96.4% 88.4% 83.3% 92.5% 97.2%

Jenn-Air 88.7% 88.2% 86.0% 94.4% 88.9% 100.0% 83.6% 93.0% 86.7% 92.5% 86.1%

Maytag 87.7% 82.4% 90.7% 94.4% 81.5% 100.0% 85.5% 88.4% 80.0% 92.5% 88.9%

KitchenAid 87.7% 82.4% 93.0% 83.3% 85.2% 87.5% 85.5% 90.7% 83.3% 92.5% 86.1%

Bosch 86.8% 94.1% 83.7% 94.4% 81.5% 100.0% 85.5% 86.0% 80.0% 95.0% 83.3%

LG 86.8% 76.5% 88.4% 83.3% 92.6% 87.5% 89.1% 83.7% 80.0% 92.5% 86.1%

Kenmore (Sears) 84.9% 82.4% 86.0% 88.9% 81.5% 87.5% 85.5% 83.7% 76.7% 90.0% 86.1%

Sub-Zero 80.2% 88.2% 83.7% 77.8% 70.4% 62.5% 78.2% 86.0% 80.0% 82.5% 77.8%

Samsung 79.2% 76.5% 86.0% 83.3% 70.4% 62.5% 81.8% 79.1% 70.0% 87.5% 77.8%

Thermador 78.3% 70.6% 79.1% 77.8% 81.5% 62.5% 78.2% 81.4% 73.3% 80.0% 80.6%

Viking 78.3% 82.4% 81.4% 66.7% 77.8% 50.0% 76.4% 86.0% 80.0% 77.5% 77.8%

Electrolux 77.4% 70.6% 81.4% 72.2% 77.8% 62.5% 81.8% 74.4% 73.3% 75.0% 83.3%

Amana 75.5% 76.5% 74.4% 83.3% 70.4% 87.5% 72.7% 76.7% 73.3% 80.0% 72.2%

Magic Chef 74.5% 76.5% 72.1% 88.9% 66.7% 100.0% 67.3% 79.1% 76.7% 82.5% 63.9%



287

KITCHEN APPLIANCESBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Hotpoint 70.8% 64.7% 69.8% 83.3% 66.7% 87.5% 67.3% 72.1% 70.0% 77.5% 63.9%

Wolf Appliance 69.8% 70.6% 65.1% 61.1% 81.5% 50.0% 65.5% 79.1% 63.3% 75.0% 69.4%

Miele 63.2% 82.4% 58.1% 38.9% 74.1% 37.5% 50.9% 83.7% 56.7% 67.5% 63.9%

Broan 59.4% 52.9% 62.8% 61.1% 59.3% 37.5% 58.2% 65.1% 50.0% 70.0% 55.6%

NuTone 56.6% 47.1% 62.8% 61.1% 51.9% 62.5% 54.5% 58.1% 60.0% 67.5% 41.7%

Fisher & Paykel 55.7% 47.1% 58.1% 50.0% 59.3% 62.5% 41.8% 72.1% 53.3% 62.5% 50.0%

Dacor 54.7% 47.1% 55.8% 33.3% 74.1% 37.5% 45.5% 69.8% 53.3% 55.0% 55.6%

Gagganeau 44.3% 29.4% 48.8% 33.3% 55.6% 12.5% 34.5% 62.8% 36.7% 45.0% 50.0%

U-Line 40.6% 23.5% 53.5% 16.7% 48.1% 0.0% 38.2% 51.2% 26.7% 45.0% 47.2%

Chef Collection by Samsung 27.4% 29.4% 27.9% 16.7% 33.3% 12.5% 25.5% 32.6% 30.0% 22.5% 30.6%

Fantech 23.6% 17.6% 25.6% 22.2% 25.9% 12.5% 14.5% 37.2% 23.3% 30.0% 16.7%

Best 17.9% 17.6% 25.6% 11.1% 11.1% 0.0% 20.0% 18.6% 13.3% 20.0% 19.4%

Perlick (Undercounter) 16.0% 17.6% 23.3% 11.1% 7.4% 0.0% 18.2% 16.3% 10.0% 17.5% 19.4%


288

KITCHEN APPLIANCESBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 54.7% 58.8% 55.8% 50.0% 51.9% 62.5% 63.6% 41.9% 60.0% 50.0% 55.6%

Whirlpool 43.4% 17.6% 44.2% 61.1% 48.1% 50.0% 47.3% 37.2% 26.7% 45.0% 55.6%

Bosch 43.4% 47.1% 39.5% 38.9% 51.9% 37.5% 34.5% 55.8% 36.7% 42.5% 50.0%

KitchenAid 36.8% 17.6% 37.2% 44.4% 44.4% 25.0% 29.1% 48.8% 36.7% 45.0% 27.8%

Frigidaire 29.2% 41.2% 20.9% 33.3% 33.3% 12.5% 34.5% 25.6% 23.3% 30.0% 33.3%

LG 25.5% 41.2% 23.3% 5.6% 33.3% 12.5% 23.6% 30.2% 33.3% 25.0% 19.4%

Thermador 25.5% 11.8% 16.3% 38.9% 40.7% 12.5% 21.8% 32.6% 10.0% 30.0% 33.3%

Jenn-Air 24.5% 11.8% 20.9% 44.4% 25.9% 12.5% 20.0% 32.6% 23.3% 20.0% 30.6%

Sub-Zero 23.6% 47.1% 25.6% 16.7% 11.1% 0.0% 12.7% 41.9% 23.3% 32.5% 13.9%

Samsung 22.6% 35.3% 25.6% 22.2% 11.1% 25.0% 14.5% 32.6% 30.0% 22.5% 16.7%

Broan 21.7% 29.4% 20.9% 11.1% 25.9% 0.0% 16.4% 32.6% 20.0% 25.0% 19.4%

Wolf Appliance 19.8% 23.5% 25.6% 5.6% 18.5% 0.0% 10.9% 34.9% 16.7% 27.5% 13.9%

Electrolux 17.0% 5.9% 23.3% 16.7% 14.8% 12.5% 14.5% 20.9% 20.0% 15.0% 16.7%

Viking 16.0% 17.6% 20.9% 11.1% 11.1% 0.0% 5.5% 32.6% 10.0% 25.0% 11.1%

Maytag 15.1% 23.5% 16.3% 16.7% 7.4% 12.5% 10.9% 20.9% 16.7% 17.5% 11.1%

Kenmore (Sears) 15.1% 11.8% 11.6% 27.8% 14.8% 25.0% 12.7% 16.3% 16.7% 20.0% 8.3%



289

KITCHEN APPLIANCESBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Miele 15.1% 17.6% 14.0% 5.6% 22.2% 0.0% 7.3% 27.9% 16.7% 17.5% 11.1%

Fisher & Paykel 12.3% 11.8% 7.0% 16.7% 18.5% 12.5% 0.0% 27.9% 13.3% 15.0% 8.3%

NuTone 10.4% 5.9% 11.6% 16.7% 7.4% 12.5% 9.1% 11.6% 10.0% 12.5% 8.3%

Dacor 9.4% 5.9% 9.3% 11.1% 11.1% 0.0% 1.8% 20.9% 6.7% 15.0% 5.6%

U-Line 9.4% 0.0% 11.6% 5.6% 14.8% 0.0% 3.6% 18.6% 0.0% 20.0% 5.6%

Amana 7.5% 5.9% 7.0% 11.1% 7.4% 12.5% 0.0% 16.3% 3.3% 15.0% 2.8%

Best 7.5% 11.8% 11.6% 0.0% 3.7% 0.0% 5.5% 11.6% 6.7% 10.0% 5.6%

Fantech 5.7% 5.9% 4.7% 5.6% 7.4% 0.0% 1.8% 11.6% 0.0% 10.0% 5.6%

Gagganeau 4.7% 5.9% 0.0% 5.6% 11.1% 0.0% 1.8% 9.3% 3.3% 5.0% 5.6%

Perlick (Undercounter) 4.7% 0.0% 7.0% 11.1% 0.0% 0.0% 3.6% 7.0% 0.0% 7.5% 5.6%

Hotpoint 3.8% 0.0% 2.3% 16.7% 0.0% 12.5% 3.6% 2.3% 0.0% 2.5% 8.3%

Magic Chef 3.8% 5.9% 2.3% 5.6% 3.7% 12.5% 1.8% 4.7% 3.3% 2.5% 5.6%

Chef Collection by Samsung 0.9% 0.0% 2.3% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.5% 0.0%


290

KITCHEN APPLIANCESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 34.9% 35.3% 41.9% 33.3% 22.2% 62.5% 47.3% 14.0% 30.0% 30.0% 44.4%

Whirlpool 18.9% 5.9% 16.3% 27.8% 25.9% 25.0% 21.8% 14.0% 6.7% 17.5% 30.6%

Bosch 7.5% 11.8% 7.0% 5.6% 7.4% 0.0% 5.5% 11.6% 6.7% 5.0% 11.1%

KitchenAid 6.6% 0.0% 7.0% 5.6% 11.1% 0.0% 1.8% 14.0% 6.7% 10.0% 2.8%

Kenmore (Sears) 4.7% 0.0% 2.3% 11.1% 7.4% 0.0% 3.6% 7.0% 6.7% 5.0% 2.8%

Frigidaire 3.8% 5.9% 4.7% 5.6% 0.0% 0.0% 5.5% 2.3% 0.0% 5.0% 5.6%

Samsung 3.8% 5.9% 7.0% 0.0% 0.0% 0.0% 3.6% 4.7% 6.7% 5.0% 0.0%

Wolf Appliance 3.8% 0.0% 7.0% 0.0% 3.7% 0.0% 0.0% 9.3% 3.3% 7.5% 0.0%

Sub-Zero 2.8% 5.9% 2.3% 5.6% 0.0% 0.0% 3.6% 2.3% 3.3% 5.0% 0.0%

Maytag 1.9% 0.0% 2.3% 0.0% 3.7% 0.0% 1.8% 2.3% 6.7% 0.0% 0.0%

Jenn-Air 1.9% 0.0% 0.0% 5.6% 3.7% 0.0% 1.8% 2.3% 3.3% 0.0% 2.8%

Thermador 1.9% 0.0% 0.0% 0.0% 7.4% 0.0% 0.0% 4.7% 0.0% 5.0% 0.0%

Viking 1.9% 5.9% 2.3% 0.0% 0.0% 0.0% 1.8% 2.3% 3.3% 2.5% 0.0%

Broan 0.9% 0.0% 0.0% 0.0% 3.7% 0.0% 0.0% 2.3% 3.3% 0.0% 0.0%

Dacor 0.9% 0.0% 0.0% 0.0% 3.7% 0.0% 0.0% 2.3% 3.3% 0.0% 0.0%

Fisher & Paykel 0.9% 5.9% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3% 3.3% 0.0% 0.0%

LG 0.9% 5.9% 0.0% 0.0% 0.0% 12.5% 0.0% 0.0% 3.3% 0.0% 0.0%

Miele 0.9% 5.9% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3% 3.3% 0.0% 0.0%

None of these 0.9% 5.9% 0.0% 0.0% 0.0% 0.0% 1.8% 0.0% 0.0% 2.5% 0.0%


291

KITCHEN APPLIANCESQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Wolf Appliance 5.88 5.55 6.00 5.73 5.95 6.00 6.09 5.65 5.65 5.74 6.22

Viking 5.82 5.36 5.88 5.75 6.05 6.00 6.00 5.59 5.65 5.79 6.00

Sub-Zero 5.79 5.29 5.94 5.79 5.88 5.25 6.03 5.59 5.91 5.48 6.04

Thermador 5.77 4.82 5.79 5.85 6.14 5.75 5.87 5.66 5.53 5.59 6.10

Bosch 5.67 5.12 5.82 5.41 6.00 5.88 5.72 5.57 5.35 5.64 5.97

Miele 5.48 5.29 5.50 5.86 5.39 6.33 5.69 5.24 5.19 5.44 5.76

KitchenAid 5.42 4.86 5.64 5.13 5.52 5.43 5.45 5.37 5.04 5.42 5.72

Fisher & Paykel 5.41 5.29 5.39 5.56 5.31 5.75 5.86 5.03 5.07 5.28 5.88

U-Line 5.33 4.50 5.47 5.33 5.40 0.00 5.06 5.58 4.17 5.69 5.43

Gagganeau 5.31 4.40 5.42 5.33 5.47 7.00 5.44 5.15 4.70 5.24 5.72

Jenn-Air 5.24 4.93 5.44 5.35 4.95 4.86 5.48 5.05 5.00 5.31 5.36

Whirlpool 5.21 4.67 5.33 5.12 5.36 4.71 5.29 5.21 4.85 5.28 5.44

Dacor 5.20 4.57 5.50 5.40 5.06 5.50 5.48 4.96 4.71 5.17 5.61

Samsung 5.17 5.23 5.34 4.80 5.11 5.60 5.25 5.00 5.00 5.09 5.39

GE Appliances 5.16 5.12 5.15 5.00 5.24 5.12 5.42 4.82 4.79 5.05 5.59

Chef Collection by Samsung 5.08 4.80 5.78 4.67 4.57 3.00 5.17 5.18 4.38 5.29 5.56



292

KITCHEN APPLIANCESQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Electrolux 5.08 5.08 5.19 4.92 4.90 5.60 5.40 4.53 4.67 4.96 5.50

LG 5.06 5.00 5.25 4.60 5.00 5.57 5.02 5.00 5.05 4.91 5.23

Best 5.00 4.33 5.33 5.00 4.67 0.00 5.00 5.00 3.25 5.60 5.57

Broan 5.00 4.75 5.13 4.64 5.20 4.67 5.03 5.00 4.71 4.96 5.26

Fantech 5.00 3.67 5.50 5.00 5.00 5.00 4.71 5.14 4.00 5.40 5.33

Perlick (Undercounter) 4.85 2.50 5.14 5.00 6.00 0.00 3.83 5.71 3.67 6.00 4.67

Maytag 4.84 4.67 5.17 4.35 4.65 5.29 4.81 4.78 4.52 4.89 5.00

NuTone 4.80 4.88 4.87 4.64 4.75 5.20 4.74 4.77 4.47 4.88 5.08

Frigidaire 4.71 4.73 4.68 4.67 4.68 5.00 4.84 4.50 4.35 4.65 5.03

Kenmore (Sears) 4.64 4.43 4.79 4.50 4.53 4.29 4.73 4.61 4.32 4.73 4.79

Amana 4.51 4.33 4.46 4.00 4.94 5.17 4.28 4.65 4.15 4.48 4.83

Hotpoint 4.15 4.40 4.15 3.93 4.06 4.50 4.24 3.96 3.68 4.04 4.71

Magic Chef 3.97 4.00 4.15 3.69 3.88 4.57 4.00 3.80 3.70 3.97 4.24


293

KITCHEN APPLIANCESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 6.04 5.41 6.16 6.24 6.07 5.75 6.41 5.63 5.77 5.85 6.47

Warranty 6.03 6.00 6.16 5.65 6.15 5.62 6.24 5.84 5.77 6.10 6.17


5.78 5.59 5.93 5.65 5.70 5.50 6.09 5.44 5.20 5.77 6.28


5.59 5.59 5.95 5.41 5.30 5.12 5.61 5.65 5.60 5.69 5.47


5.07 4.82 5.44 5.06 4.67 5.25 5.22 4.84 4.70 5.28 5.14




294

LAUNDRY APPLIANCESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Whirlpool 95.4% 92.0% 95.3% 100.0% 95.8% 100.0% 94.2% 95.5% 88.9% 96.1% 100.0%

LG 92.7% 88.0% 95.3% 93.8% 91.7% 100.0% 90.4% 93.2% 88.9% 94.1% 93.5%

GE Appliances 91.7% 92.0% 93.0% 93.8% 87.5% 92.3% 90.4% 93.2% 88.9% 94.1% 90.3%

Maytag 90.8% 88.0% 90.7% 93.8% 91.7% 92.3% 90.4% 90.9% 85.2% 94.1% 90.3%

Bosch 87.2% 92.0% 86.0% 93.8% 79.2% 84.6% 88.5% 86.4% 81.5% 96.1% 77.4%

Kenmore (Sears) 87.2% 84.0% 90.7% 93.8% 79.2% 84.6% 90.4% 84.1% 85.2% 92.2% 80.6%

Frigidaire 84.4% 88.0% 86.0% 100.0% 66.7% 92.3% 84.6% 81.8% 77.8% 92.2% 77.4%

Samsung 84.4% 80.0% 86.0% 93.8% 83.3% 84.6% 86.5% 81.8% 81.5% 90.2% 77.4%

Amana 82.6% 80.0% 83.7% 100.0% 70.8% 84.6% 78.8% 86.4% 74.1% 90.2% 77.4%

Electrolux 78.0% 80.0% 83.7% 75.0% 66.7% 84.6% 73.1% 81.8% 66.7% 84.3% 77.4%

Hotpoint 72.5% 80.0% 74.4% 81.2% 54.2% 69.2% 71.2% 75.0% 77.8% 78.4% 58.1%

Magic Chef 71.6% 72.0% 76.7% 62.5% 66.7% 69.2% 69.2% 75.0% 55.6% 80.4% 71.0%

Thermador 71.6% 80.0% 81.4% 56.2% 54.2% 61.5% 67.3% 79.5% 70.4% 76.5% 64.5%

Miele 64.2% 80.0% 69.8% 43.8% 50.0% 46.2% 55.8% 79.5% 59.3% 70.6% 58.1%

Fisher & Paykel 53.2% 52.0% 58.1% 56.2% 41.7% 61.5% 48.1% 56.8% 44.4% 58.8% 51.6%

Haier 46.8% 40.0% 60.5% 68.8% 16.7% 38.5% 48.1% 47.7% 44.4% 54.9% 35.5%

Asko 36.7% 40.0% 41.9% 25.0% 33.3% 23.1% 28.8% 50.0% 37.0% 37.3% 35.5%

None of these 1.8% 0.0% 2.3% 0.0% 4.2% 0.0% 1.9% 2.3% 3.7% 2.0% 0.0%


295

LAUNDRY APPLIANCESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 51.4% 52.0% 53.5% 56.2% 41.7% 69.2% 51.9% 45.5% 33.3% 52.9% 64.5%

Whirlpool 46.8% 24.0% 48.8% 56.2% 62.5% 46.2% 53.8% 38.6% 25.9% 49.0% 61.3%

Bosch 36.7% 44.0% 39.5% 43.8% 20.8% 38.5% 30.8% 43.2% 29.6% 41.2% 35.5%

Frigidaire 28.4% 32.0% 20.9% 56.2% 16.7% 30.8% 34.6% 20.5% 3.7% 39.2% 32.3%

LG 27.5% 32.0% 30.2% 31.2% 16.7% 38.5% 23.1% 29.5% 22.2% 29.4% 29.0%

Maytag 27.5% 20.0% 27.9% 43.8% 25.0% 38.5% 21.2% 31.8% 18.5% 31.4% 29.0%

Samsung 26.6% 16.0% 30.2% 43.8% 20.8% 30.8% 23.1% 29.5% 40.7% 21.6% 22.6%

Thermador 23.9% 32.0% 27.9% 18.8% 12.5% 15.4% 11.5% 40.9% 22.2% 27.5% 19.4%

Electrolux 20.2% 28.0% 18.6% 18.8% 16.7% 30.8% 13.5% 25.0% 14.8% 19.6% 25.8%

Miele 15.6% 32.0% 9.3% 18.8% 8.3% 15.4% 5.8% 27.3% 11.1% 17.6% 16.1%

Kenmore (Sears) 12.8% 8.0% 14.0% 31.2% 4.2% 7.7% 17.3% 9.1% 14.8% 11.8% 12.9%

Fisher & Paykel 11.0% 12.0% 14.0% 18.8% 0.0% 7.7% 7.7% 15.9% 7.4% 15.7% 6.5%

Amana 10.1% 8.0% 11.6% 18.8% 4.2% 7.7% 7.7% 13.6% 3.7% 13.7% 9.7%

Asko 9.2% 8.0% 9.3% 12.5% 8.3% 7.7% 7.7% 11.4% 7.4% 9.8% 9.7%

Haier 5.5% 0.0% 11.6% 6.2% 0.0% 15.4% 1.9% 6.8% 7.4% 3.9% 6.5%

Hotpoint 5.5% 8.0% 2.3% 18.8% 0.0% 15.4% 3.8% 4.5% 7.4% 5.9% 3.2%

Magic Chef 5.5% 4.0% 7.0% 6.2% 4.2% 7.7% 3.8% 6.8% 3.7% 5.9% 6.5%

None of these 2.8% 0.0% 4.7% 0.0% 4.2% 0.0% 1.9% 4.5% 3.7% 3.9% 0.0%


296

LAUNDRY APPLIANCESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GE Appliances 24.8% 28.0% 30.2% 12.5% 16.7% 30.8% 23.1% 25.0% 22.2% 21.6% 32.3%

Whirlpool 23.9% 8.0% 20.9% 25.0% 45.8% 23.1% 34.6% 11.4% 7.4% 25.5% 35.5%

Frigidaire 9.2% 16.0% 4.7% 25.0% 0.0% 7.7% 15.4% 2.3% 0.0% 13.7% 9.7%

Thermador 7.3% 12.0% 9.3% 0.0% 4.2% 0.0% 0.0% 18.2% 14.8% 7.8% 0.0%

Miele 6.4% 12.0% 2.3% 6.2% 8.3% 7.7% 0.0% 13.6% 3.7% 7.8% 6.5%

Maytag 5.5% 4.0% 4.7% 6.2% 8.3% 7.7% 5.8% 4.5% 7.4% 3.9% 6.5%

LG 4.6% 8.0% 7.0% 0.0% 0.0% 7.7% 3.8% 4.5% 11.1% 2.0% 3.2%

Samsung 4.6% 0.0% 4.7% 12.5% 4.2% 7.7% 3.8% 4.5% 11.1% 3.9% 0.0%

Bosch 2.8% 4.0% 2.3% 6.2% 0.0% 0.0% 5.8% 0.0% 3.7% 2.0% 3.2%

Electrolux 2.8% 4.0% 2.3% 0.0% 4.2% 7.7% 1.9% 2.3% 7.4% 0.0% 3.2%

Asko 0.9% 0.0% 0.0% 0.0% 4.2% 0.0% 1.9% 0.0% 3.7% 0.0% 0.0%

Hotpoint 0.9% 4.0% 0.0% 0.0% 0.0% 0.0% 1.9% 0.0% 0.0% 2.0% 0.0%

Kenmore (Sears) 0.9% 0.0% 0.0% 6.2% 0.0% 0.0% 0.0% 2.3% 3.7% 0.0% 0.0%

Magic Chef 0.9% 0.0% 2.3% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.0% 0.0%

None of these 4.6% 0.0% 9.3% 0.0% 4.2% 0.0% 1.9% 9.1% 3.7% 7.8% 0.0%


297

LAUNDRY APPLIANCESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Bosch 5.89 5.82 5.82 5.64 6.22 5.80 6.09 5.65 5.42 5.93 6.17

Thermador 5.84 5.42 6.00 6.00 5.83 5.71 6.03 5.66 5.18 5.97 6.15

Miele 5.71 5.84 5.48 5.29 6.18 5.80 5.96 5.48 5.40 5.70 6.00

Asko 5.44 5.56 5.13 5.25 6.00 5.00 6.00 5.05 5.22 5.19 6.00

Samsung 5.44 5.00 5.48 5.43 5.84 5.90 5.45 5.29 5.11 5.30 5.96

Fisher & Paykel 5.27 5.46 5.00 5.12 5.60 4.86 6.00 4.67 4.45 5.46 5.50

Whirlpool 5.26 4.60 5.36 5.27 5.59 4.58 5.56 5.08 4.62 5.43 5.43

GE Appliances 5.25 4.73 5.58 5.14 5.25 5.17 5.36 5.16 4.45 5.69 5.18

Electrolux 5.24 5.56 5.09 5.25 5.07 5.27 5.61 4.81 4.80 5.40 5.26

LG 5.18 4.57 5.32 5.29 5.43 5.62 5.16 5.05 4.75 5.15 5.52

Maytag 5.11 4.85 5.18 5.13 5.14 5.00 5.05 5.22 4.57 5.37 5.19

Frigidaire 4.75 4.45 5.09 5.00 4.00 4.45 4.95 4.58 4.06 5.21 4.39

Amana 4.73 4.61 4.82 4.53 4.73 4.73 4.97 4.47 4.00 5.02 4.68

Haier 4.69 4.78 5.05 4.27 3.75 5.00 5.12 4.00 4.27 4.96 4.50

Kenmore (Sears) 4.67 3.95 4.79 4.93 4.89 4.60 4.93 4.34 3.89 4.98 4.75

Hotpoint 4.23 3.89 4.37 4.08 4.50 4.62 4.57 3.67 3.41 4.61 4.24

Magic Chef 4.21 3.56 4.50 4.00 4.53 4.62 4.38 3.89 3.33 4.38 4.43


298

LAUNDRY APPLIANCESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.23 6.32 6.09 6.19 6.38 6.00 6.23 6.30 6.26 6.12 6.39

Product price 6.15 5.80 6.07 6.38 6.46 6.15 6.23 6.05 5.96 6.00 6.55


6.03 5.72 5.98 6.19 6.29 6.00 6.10 5.95 5.74 6.04 6.26


5.79 5.44 5.74 6.00 6.17 5.85 5.87 5.68 5.44 5.86 5.97



5.47 5.16 5.47 5.75 5.67 6.00 5.58 5.18 4.85 5.73 5.58



299

LIGHTINGBrand Familiarity

Southwest

20.4%

(n=51)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Halo 77.1% 75.0% 85.3% 50.0% 87.5% 85.7% 73.0% 81.2% 81.2% 77.3% 72.7%

Kichler 65.1% 66.7% 67.6% 61.1% 65.6% 50.0% 66.7% 68.8% 56.2% 68.2% 69.7%

Progress 60.6% 66.7% 70.6% 55.6% 50.0% 42.9% 58.7% 71.9% 62.5% 59.1% 60.6%

Juno Lighting Group by Schneider Electric

55.0% 41.7% 58.8% 33.3% 75.0% 57.1% 46.0% 71.9% 62.5% 47.7% 57.6%

Cooper 45.9% 45.8% 47.1% 38.9% 50.0% 35.7% 41.3% 59.4% 56.2% 40.9% 42.4%

Thomas 45.0% 25.0% 58.8% 55.6% 40.6% 35.7% 47.6% 43.8% 37.5% 36.4% 63.6%

Lightolier 43.1% 66.7% 38.2% 22.2% 43.8% 50.0% 31.7% 62.5% 40.6% 45.5% 42.4%

CREE 42.2% 45.8% 38.2% 27.8% 53.1% 50.0% 31.7% 59.4% 59.4% 34.1% 36.4%

Sea Gull 41.3% 54.2% 50.0% 27.8% 31.2% 21.4% 46.0% 40.6% 34.4% 34.1% 57.6%

Lumiere 36.7% 29.2% 29.4% 38.9% 46.9% 28.6% 34.9% 43.8% 34.4% 47.7% 24.2%

Rejuvenation Lamp & Fixture 19.3% 8.3% 17.6% 22.2% 28.1% 7.1% 20.6% 21.9% 15.6% 11.4% 33.3%

Modern Fan 17.4% 20.8% 17.6% 16.7% 15.6% 0.0% 17.5% 25.0% 15.6% 15.9% 21.2%

Savoy House 12.8% 4.2% 14.7% 11.1% 18.8% 0.0% 15.9% 12.5% 6.2% 11.4% 21.2%

None of these 5.5% 4.2% 5.9% 16.7% 0.0% 7.1% 7.9% 0.0% 0.0% 6.8% 9.1%


300

LIGHTINGBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Halo 45.0% 37.5% 52.9% 11.1% 62.5% 64.3% 38.1% 50.0% 53.1% 45.5% 36.4%

Progress 43.1% 41.7% 55.9% 38.9% 34.4% 42.9% 44.4% 40.6% 37.5% 47.7% 42.4%

Kichler 42.2% 54.2% 32.4% 38.9% 46.9% 14.3% 46.0% 46.9% 34.4% 40.9% 51.5%


26.6% 20.8% 26.5% 5.6% 43.8% 35.7% 20.6% 34.4% 21.9% 29.5% 27.3%

CREE 22.9% 33.3% 11.8% 5.6% 37.5% 28.6% 14.3% 37.5% 34.4% 20.5% 15.2%

Cooper 22.0% 29.2% 14.7% 5.6% 34.4% 28.6% 22.2% 18.8% 25.0% 20.5% 21.2%

Lightolier 19.3% 45.8% 14.7% 0.0% 15.6% 14.3% 14.3% 31.2% 15.6% 25.0% 15.2%

Sea Gull 15.6% 16.7% 17.6% 11.1% 15.6% 0.0% 20.6% 12.5% 6.2% 15.9% 24.2%

Thomas 15.6% 0.0% 23.5% 22.2% 15.6% 21.4% 14.3% 15.6% 12.5% 15.9% 18.2%

Lumiere 9.2% 8.3% 5.9% 0.0% 15.6% 7.1% 12.7% 3.1% 3.1% 11.4% 12.1%

Modern Fan 6.4% 0.0% 8.8% 5.6% 9.4% 0.0% 4.8% 12.5% 6.2% 2.3% 12.1%

Savoy House 6.4% 0.0% 8.8% 5.6% 9.4% 0.0% 9.5% 3.1% 3.1% 6.8% 9.1%


None of these 8.3% 8.3% 5.9% 22.2% 3.1% 7.1% 9.5% 6.2% 6.2% 9.1% 9.1%


301

LIGHTINGBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Halo 21.1% 25.0% 20.6% 5.6% 28.1% 28.6% 14.3% 31.2% 34.4% 22.7% 6.1%

Progress 21.1% 25.0% 38.2% 16.7% 3.1% 35.7% 19.0% 18.8% 18.8% 22.7% 21.2%

Kichler 16.5% 4.2% 14.7% 27.8% 21.9% 0.0% 22.2% 12.5% 3.1% 20.5% 24.2%

Lightolier 6.4% 12.5% 2.9% 0.0% 9.4% 0.0% 6.3% 9.4% 3.1% 9.1% 6.1%


5.5% 4.2% 5.9% 5.6% 6.2% 0.0% 6.3% 6.2% 3.1% 4.5% 9.1%

Cooper 4.6% 8.3% 0.0% 0.0% 9.4% 14.3% 3.2% 3.1% 9.4% 4.5% 0.0%

CREE 3.7% 12.5% 0.0% 5.6% 0.0% 7.1% 3.2% 3.1% 9.4% 0.0% 3.0%

Sea Gull 2.8% 0.0% 2.9% 0.0% 6.2% 0.0% 4.8% 0.0% 0.0% 0.0% 9.1%

Thomas 2.8% 0.0% 2.9% 11.1% 0.0% 7.1% 1.6% 3.1% 0.0% 4.5% 3.0%

Lumiere 1.8% 0.0% 0.0% 0.0% 6.2% 0.0% 3.2% 0.0% 0.0% 0.0% 6.1%

Modern Fan 0.9% 0.0% 0.0% 0.0% 3.1% 0.0% 1.6% 0.0% 0.0% 0.0% 3.0%


None of these 11.9% 8.3% 11.8% 22.2% 6.2% 7.1% 14.3% 9.4% 15.6% 11.4% 9.1%


302

LIGHTINGQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kichler 5.68 5.50 5.87 5.36 5.76 5.86 5.76 5.45 5.28 5.80 5.83

Halo 5.43 5.67 5.59 4.44 5.43 5.33 5.43 5.46 5.23 5.71 5.25

Lightolier 5.41 5.25 5.69 5.00 5.46 6.00 5.26 5.35 5.08 5.70 5.31

Rejuvenation Lamp & Fixture 5.35 3.50 5.50 6.00 5.38 6.00 5.25 5.43 4.80 5.20 5.70

CREE 5.24 5.27 5.67 4.20 5.24 5.71 5.30 5.00 5.06 5.40 5.33

Lumiere 5.24 5.14 5.38 4.43 5.57 6.00 5.33 4.83 4.80 5.55 5.00


5.24 5.00 5.35 5.17 5.26 5.25 5.25 5.22 5.05 5.29 5.39

Modern Fan 5.21 4.20 5.83 5.67 5.20 0.00 5.18 5.25 5.20 5.14 5.29

Cooper 5.20 5.27 5.31 4.71 5.25 4.80 5.31 5.16 5.06 5.33 5.21

Progress 5.18 5.27 5.46 4.80 4.94 5.40 5.32 4.91 4.53 5.62 5.25

Sea Gull 5.14 5.23 5.13 4.80 5.20 4.67 5.36 4.75 4.40 5.71 5.11

Thomas 5.06 4.67 5.21 4.80 5.25 6.00 4.89 5.07 4.50 5.69 4.89

Savoy House 4.77 1.00 5.75 4.50 4.83 0.00 4.70 5.00 3.00 5.75 4.71


303

LIGHTINGImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.94 5.67 6.00 5.78 6.25 5.93 6.00 5.84 5.81 6.00 6.00

Product price 5.94 5.88 6.03 5.56 6.16 5.57 6.10 5.78 5.59 6.00 6.18

Warranty 5.53 5.79 5.74 5.28 5.25 5.00 5.62 5.59 5.12 5.64 5.79



5.28 5.50 5.12 5.39 5.25 5.21 5.38 5.12 5.03 5.45 5.30


4.94 4.71 5.06 5.06 4.91 5.07 5.27 4.22 4.12 5.23 5.33



304

LIGHTING CONTROLS/SWITCHESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Leviton 90.8% 85.0% 89.7% 94.7% 93.5% 92.9% 88.7% 92.9% 87.5% 94.2% 88.0%

Lutron 78.9% 75.0% 87.2% 73.7% 74.2% 71.4% 79.2% 81.0% 68.8% 84.6% 80.0%

General Electric 74.3% 60.0% 82.1% 73.7% 74.2% 78.6% 73.6% 73.8% 71.9% 80.8% 64.0%

Johnson Controls 57.8% 50.0% 56.4% 57.9% 64.5% 50.0% 52.8% 66.7% 68.8% 59.6% 40.0%

Cooper 53.2% 55.0% 59.0% 42.1% 51.6% 64.3% 54.7% 47.6% 43.8% 51.9% 68.0%

Pass & Seymour 48.6% 20.0% 61.5% 57.9% 45.2% 71.4% 45.3% 45.2% 43.8% 48.1% 56.0%

Carlon 34.9% 15.0% 35.9% 47.4% 38.7% 57.1% 34.0% 28.6% 31.2% 46.2% 16.0%

Schneider Electric 31.2% 25.0% 30.8% 36.8% 32.3% 35.7% 32.1% 28.6% 21.9% 36.5% 32.0%

Lite Touch 12.8% 10.0% 12.8% 5.3% 19.4% 14.3% 13.2% 11.9% 6.2% 19.2% 8.0%

Verve Living Systems 6.4% 0.0% 7.7% 5.3% 9.7% 7.1% 5.7% 7.1% 0.0% 9.6% 8.0%

None of these 4.6% 10.0% 5.1% 0.0% 3.2% 0.0% 5.7% 4.8% 6.2% 5.8% 0.0%


305

LIGHTING CONTROLS/SWITCHESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Leviton 64.2% 60.0% 51.3% 68.4% 80.6% 78.6% 60.4% 64.3% 56.2% 69.2% 64.0%

Lutron 56.0% 60.0% 51.3% 57.9% 58.1% 50.0% 52.8% 61.9% 62.5% 63.5% 32.0%


Pass & Seymour 26.6% 15.0% 25.6% 52.6% 19.4% 50.0% 26.4% 19.0% 28.1% 28.8% 20.0%

Cooper 22.9% 15.0% 28.2% 21.1% 22.6% 35.7% 24.5% 16.7% 15.6% 21.2% 36.0%



Carlon 11.9% 10.0% 7.7% 26.3% 9.7% 35.7% 11.3% 4.8% 15.6% 15.4% 0.0%

Lite Touch 0.9% 0.0% 0.0% 0.0% 3.2% 0.0% 1.9% 0.0% 0.0% 0.0% 4.0%

Verve Living Systems 0.9% 0.0% 0.0% 0.0% 3.2% 0.0% 1.9% 0.0% 0.0% 0.0% 4.0%

None of these 5.5% 10.0% 5.1% 0.0% 6.5% 0.0% 5.7% 7.1% 9.4% 5.8% 0.0%


306

LIGHTING CONTROLS/SWITCHESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Leviton 32.1% 40.0% 23.1% 26.3% 41.9% 28.6% 37.7% 26.2% 15.6% 38.5% 40.0%

Lutron 30.3% 35.0% 35.9% 21.1% 25.8% 28.6% 20.8% 42.9% 43.8% 28.8% 16.0%

Pass & Seymour 10.1% 0.0% 5.1% 31.6% 9.7% 14.3% 11.3% 7.1% 9.4% 11.5% 8.0%


Cooper 5.5% 5.0% 10.3% 0.0% 3.2% 7.1% 7.5% 2.4% 6.2% 1.9% 12.0%



Carlon 0.9% 0.0% 0.0% 5.3% 0.0% 7.1% 0.0% 0.0% 3.1% 0.0% 0.0%

None of these 7.3% 10.0% 5.1% 5.3% 9.7% 0.0% 5.7% 11.9% 12.5% 7.7% 0.0%


307

LIGHTING CONTROLS/SWITCHESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Lutron 6.08 6.36 6.16 5.79 6.00 6.00 6.00 6.22 6.05 6.18 5.89

Leviton 5.92 6.24 5.94 5.71 5.81 6.00 5.96 5.84 5.65 6.11 5.82

Johnson Controls 5.74 6.60 5.67 5.45 5.53 5.43 5.96 5.59 5.43 6.13 5.11

Pass & Seymour 5.67 6.50 5.81 5.60 5.23 5.75 5.82 5.44 5.67 5.79 5.42

General Electric 5.49 5.92 5.73 5.00 5.26 5.73 5.47 5.43 5.14 5.71 5.40

Cooper 5.49 5.82 5.59 5.25 5.25 5.33 5.62 5.37 5.15 5.78 5.29

Lite Touch 5.43 6.50 5.80 5.00 4.83 5.50 5.14 5.80 7.00 5.50 3.50

Carlon 5.39 6.33 5.62 5.25 5.00 5.33 5.39 5.42 5.11 5.74 4.00

Schneider Electric 5.33 5.20 5.90 5.43 4.62 5.50 5.47 5.09 5.14 5.88 4.29

Verve Living Systems 4.29 0.00 5.33 4.00 3.33 4.00 3.33 5.33 0.00 4.40 4.00


308

LIGHTING CONTROLS/SWITCHESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.87 5.21 6.21 5.67 5.97 6.23 5.77 5.88 5.33 6.19 5.83

Product price 5.75 5.26 5.84 6.00 5.81 6.00 5.81 5.60 5.70 5.75 5.83

Warranty 5.68 5.32 6.00 5.39 5.68 5.62 5.58 5.82 5.47 5.90 5.46



5.19 4.89 5.26 5.11 5.32 5.00 5.25 5.18 4.80 5.58 4.83


4.66 4.42 4.71 4.39 4.90 4.46 4.64 4.75 4.30 5.10 4.17



309

LOCKSETS/HARDWAREBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Schlage (Ingersall Rand Residential Solutions)

94.4% 91.7% 94.4% 95.7% 96.0% 100.0% 93.2% 94.4% 93.3% 96.0% 92.9%

Kwikset 89.8% 87.5% 91.7% 87.0% 92.0% 92.3% 88.1% 91.7% 90.0% 88.0% 92.9%

Stanley 72.2% 70.8% 69.4% 73.9% 76.0% 76.9% 72.9% 69.4% 70.0% 74.0% 71.4%

Baldwin 67.6% 70.8% 69.4% 52.2% 76.0% 53.8% 59.3% 86.1% 83.3% 60.0% 64.3%

Yale 66.7% 58.3% 72.2% 78.3% 56.0% 61.5% 71.2% 61.1% 60.0% 72.0% 64.3%

Master Lock 63.0% 54.2% 55.6% 60.9% 84.0% 76.9% 62.7% 58.3% 60.0% 58.0% 75.0%

Dexter by Schlage 48.1% 37.5% 55.6% 69.6% 28.0% 53.8% 54.2% 36.1% 50.0% 54.0% 35.7%

Emtek 47.2% 45.8% 50.0% 39.1% 52.0% 38.5% 33.9% 72.2% 40.0% 54.0% 42.9%

Weiser 43.5% 29.2% 61.1% 43.5% 32.0% 38.5% 44.1% 44.4% 46.7% 44.0% 39.3%

Assa Abloy 27.8% 29.2% 27.8% 21.7% 32.0% 23.1% 20.3% 41.7% 23.3% 32.0% 25.0%

Modeco 22.2% 29.2% 25.0% 26.1% 8.0% 38.5% 20.3% 19.4% 26.7% 26.0% 10.7%

E-Z Lock 16.7% 8.3% 22.2% 8.7% 24.0% 15.4% 23.7% 5.6% 13.3% 12.0% 28.6%

Better Homes Products 12.0% 12.5% 16.7% 0.0% 16.0% 0.0% 13.6% 13.9% 13.3% 10.0% 14.3%

Fusion Hardware 8.3% 4.2% 8.3% 4.3% 16.0% 0.0% 10.2% 8.3% 3.3% 10.0% 10.7%

K2 7.4% 12.5% 8.3% 4.3% 4.0% 7.7% 6.8% 8.3% 6.7% 8.0% 7.1%

None of these 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%


310

LOCKSETS/HARDWAREBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


77.8% 83.3% 69.4% 91.3% 72.0% 84.6% 83.1% 66.7% 83.3% 78.0% 71.4%

Kwikset 55.6% 58.3% 50.0% 52.2% 64.0% 61.5% 57.6% 50.0% 50.0% 58.0% 57.1%

Baldwin 29.6% 33.3% 25.0% 21.7% 40.0% 23.1% 20.3% 47.2% 23.3% 36.0% 25.0%

Emtek 27.8% 29.2% 25.0% 34.8% 24.0% 30.8% 16.9% 44.4% 20.0% 36.0% 21.4%


Stanley 19.4% 25.0% 13.9% 21.7% 20.0% 23.1% 20.3% 16.7% 20.0% 24.0% 10.7%

Master Lock 18.5% 20.8% 11.1% 26.1% 20.0% 15.4% 18.6% 19.4% 13.3% 22.0% 17.9%

Yale 14.8% 12.5% 13.9% 21.7% 12.0% 15.4% 18.6% 8.3% 6.7% 20.0% 14.3%

Assa Abloy 13.0% 16.7% 13.9% 8.7% 12.0% 7.7% 6.8% 25.0% 10.0% 14.0% 14.3%

Modeco 10.2% 12.5% 13.9% 13.0% 0.0% 23.1% 8.5% 8.3% 10.0% 16.0% 0.0%

Weiser 6.5% 0.0% 8.3% 8.7% 8.0% 0.0% 8.5% 5.6% 6.7% 10.0% 0.0%


E-Z Lock 1.9% 0.0% 5.6% 0.0% 0.0% 0.0% 0.0% 5.6% 0.0% 4.0% 0.0%

Fusion Hardware 1.9% 0.0% 2.8% 0.0% 4.0% 0.0% 0.0% 5.6% 0.0% 4.0% 0.0%

K2 1.9% 4.2% 2.8% 0.0% 0.0% 0.0% 1.7% 2.8% 0.0% 2.0% 3.6%

None of these 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%


311

LOCKSETS/HARDWAREBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


47.2% 50.0% 36.1% 73.9% 36.0% 46.2% 57.6% 30.6% 60.0% 40.0% 46.4%

Kwikset 22.2% 25.0% 22.2% 8.7% 32.0% 23.1% 20.3% 25.0% 16.7% 24.0% 25.0%

Emtek 8.3% 8.3% 11.1% 8.7% 4.0% 0.0% 1.7% 22.2% 10.0% 10.0% 3.6%

Baldwin 6.5% 8.3% 2.8% 4.3% 12.0% 7.7% 3.4% 11.1% 10.0% 6.0% 3.6%


Assa Abloy 1.9% 0.0% 2.8% 0.0% 4.0% 0.0% 1.7% 2.8% 3.3% 0.0% 3.6%


E-Z Lock 1.9% 0.0% 5.6% 0.0% 0.0% 0.0% 0.0% 5.6% 0.0% 4.0% 0.0%

Yale 1.9% 0.0% 2.8% 0.0% 4.0% 7.7% 0.0% 2.8% 0.0% 2.0% 3.6%

Master Lock 0.9% 4.2% 0.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%

Modeco 0.9% 4.2% 0.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%

Stanley 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 3.6%

None of these 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%


312

LOCKSETS/HARDWAREQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Baldwin 5.96 5.94 6.04 5.50 6.16 6.50 5.89 5.94 5.76 5.93 6.28


5.80 5.59 5.91 5.81 5.83 6.15 6.07 5.21 6.00 5.59 5.96

Emtek 5.76 5.27 6.00 5.89 5.77 6.40 5.75 5.65 5.50 5.93 5.67

Modeco 5.48 5.71 5.62 5.00 5.50 7.00 4.67 6.00 5.25 5.92 4.33

Assa Abloy 5.31 5.14 5.67 5.60 4.88 5.00 5.50 5.20 4.14 5.53 6.00

E-Z Lock 5.25 4.00 5.62 2.00 5.80 5.50 5.00 6.50 4.25 6.00 5.29

Yale 5.16 4.64 5.17 5.29 5.50 5.57 5.10 5.14 5.17 5.33 4.83

Dexter by Schlage 4.92 4.56 5.10 4.69 5.43 5.71 4.78 4.85 4.67 4.96 5.20

Stanley 4.92 4.65 5.33 4.56 4.95 5.11 5.05 4.64 5.19 4.77 4.90

Master Lock 4.85 4.69 5.11 4.79 4.76 5.22 4.97 4.48 4.82 4.75 5.00

Weiser 4.85 4.29 5.05 5.10 4.50 5.50 4.81 4.75 4.71 5.33 4.09

Kwikset 4.78 4.38 5.12 4.55 4.87 4.92 4.94 4.48 4.81 4.84 4.65

Fusion Hardware 4.67 1.00 5.67 5.00 4.75 0.00 4.50 5.00 1.00 5.00 5.33

Better Homes Products 4.42 3.50 5.00 0.00 4.00 0.00 4.71 4.00 3.25 5.50 4.50

K2 4.14 3.33 5.00 5.00 4.00 0.00 3.75 4.67 2.50 4.67 5.00


313

LOCKSETS/HARDWAREImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.01 5.92 5.92 5.77 6.44 6.23 6.00 5.94 6.10 5.96 6.00


Product price 5.77 5.38 6.03 5.32 6.16 6.00 5.95 5.39 5.87 5.45 6.21

Warranty 5.76 5.58 5.94 5.68 5.72 5.69 5.81 5.69 6.10 5.39 6.04


5.21 4.79 5.28 5.05 5.64 5.00 5.29 5.14 5.37 5.10 5.21


4.87 4.29 5.06 4.86 5.16 4.77 5.05 4.61 4.97 4.59 5.25


314

MANUFACTURED STONEBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 63.6% 43.8% 70.3% 57.1% 72.7% 55.6% 63.2% 66.7% 55.6% 61.2% 74.2%

Coronado Stone 54.2% 37.5% 75.7% 46.4% 50.0% 44.4% 57.4% 50.0% 29.6% 55.1% 74.2%

Cultured Stone 51.4% 50.0% 45.9% 57.1% 54.5% 55.6% 54.4% 43.3% 40.7% 51.0% 61.3%

Belgard (oldcastle) 34.6% 25.0% 51.4% 17.9% 40.9% 55.6% 33.8% 30.0% 22.2% 30.6% 51.6%

Stonecraft 32.7% 50.0% 35.1% 25.0% 27.3% 44.4% 26.5% 43.3% 22.2% 36.7% 35.5%

Daltile Manufactured Stone 29.9% 25.0% 24.3% 35.7% 36.4% 44.4% 27.9% 30.0% 18.5% 32.7% 35.5%

Ply Gem Stone 29.9% 31.2% 37.8% 39.3% 9.1% 22.2% 35.3% 20.0% 18.5% 30.6% 38.7%

Arriscraft 24.3% 18.8% 32.4% 17.9% 22.7% 33.3% 22.1% 26.7% 14.8% 18.4% 41.9%

Environmental Stone Works 17.8% 18.8% 16.2% 21.4% 13.6% 11.1% 22.1% 10.0% 7.4% 14.3% 32.3%

ProStone 17.8% 12.5% 21.6% 21.4% 13.6% 33.3% 19.1% 10.0% 14.8% 16.3% 22.6%

Quality Stone 13.1% 18.8% 13.5% 14.3% 9.1% 22.2% 14.7% 6.7% 3.7% 8.2% 29.0%

United Stone Veneer 9.3% 6.2% 13.5% 10.7% 4.5% 33.3% 8.8% 3.3% 7.4% 8.2% 12.9%

None of these 15.0% 12.5% 8.1% 21.4% 18.2% 22.2% 13.2% 16.7% 18.5% 14.3% 12.9%


315

MANUFACTURED STONEBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 39.3% 18.8% 43.2% 35.7% 54.5% 44.4% 33.8% 50.0% 33.3% 40.8% 41.9%

Coronado Stone 24.3% 12.5% 29.7% 28.6% 22.7% 33.3% 23.5% 23.3% 11.1% 28.6% 29.0%

Cultured Stone 24.3% 25.0% 18.9% 28.6% 31.8% 44.4% 23.5% 20.0% 25.9% 28.6% 16.1%


Stonecraft 12.1% 18.8% 10.8% 17.9% 4.5% 11.1% 10.3% 16.7% 3.7% 16.3% 12.9%


Arriscraft 10.3% 12.5% 5.4% 17.9% 4.5% 22.2% 7.4% 13.3% 3.7% 10.2% 16.1%

Ply Gem Stone 10.3% 31.2% 2.7% 14.3% 4.5% 11.1% 8.8% 13.3% 3.7% 12.2% 12.9%


ProStone 7.5% 12.5% 2.7% 14.3% 4.5% 22.2% 8.8% 0.0% 7.4% 6.1% 9.7%

Quality Stone 6.5% 6.2% 5.4% 10.7% 4.5% 11.1% 7.4% 3.3% 0.0% 2.0% 19.4%


None of these 18.7% 12.5% 8.1% 32.1% 22.7% 22.2% 17.6% 20.0% 29.6% 16.3% 12.9%


316

MANUFACTURED STONEBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 22.4% 0.0% 29.7% 17.9% 31.8% 22.2% 17.6% 33.3% 14.8% 26.5% 22.6%

Cultured Stone 16.8% 18.8% 16.2% 17.9% 18.2% 22.2% 17.6% 13.3% 18.5% 20.4% 9.7%

Coronado Stone 10.3% 0.0% 16.2% 10.7% 9.1% 11.1% 11.8% 6.7% 7.4% 8.2% 16.1%




ProStone 3.7% 12.5% 2.7% 3.6% 0.0% 0.0% 5.9% 0.0% 3.7% 4.1% 3.2%

Quality Stone 3.7% 6.2% 2.7% 3.6% 4.5% 0.0% 5.9% 0.0% 0.0% 2.0% 9.7%

Stonecraft 3.7% 0.0% 5.4% 3.6% 4.5% 0.0% 2.9% 6.7% 3.7% 4.1% 3.2%

Arriscraft 2.8% 6.2% 2.7% 0.0% 0.0% 11.1% 1.5% 3.3% 0.0% 2.0% 6.5%

Ply Gem Stone 1.9% 12.5% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 3.7% 2.0% 0.0%


None of these 19.6% 12.5% 8.1% 35.7% 22.7% 22.2% 17.6% 23.3% 33.3% 16.3% 12.9%


317

MANUFACTURED STONEQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 5.83 5.33 5.88 5.81 5.88 6.00 5.71 6.05 5.57 6.07 5.70

Belgard (oldcastle) 5.51 5.00 5.63 5.80 5.33 5.60 5.52 5.44 4.83 5.93 5.38

Cultured Stone 5.51 5.25 5.27 5.80 5.58 5.40 5.56 5.42 5.55 5.48 5.53

Coronado Stone 5.47 5.33 5.31 5.75 5.64 5.75 5.42 5.53 5.50 5.38 5.57

Daltile Manufactured Stone 5.43 5.67 4.57 6.10 5.25 6.00 5.31 5.38 6.20 5.46 5.00

Arriscraft 5.38 6.33 5.30 5.60 4.60 5.67 5.23 5.50 5.00 5.86 5.23

Ply Gem Stone 5.37 6.00 5.08 5.60 4.50 5.50 5.45 5.00 5.60 5.64 4.91

Stonecraft 5.24 5.38 5.09 5.43 5.17 5.75 5.00 5.38 5.17 5.44 5.00

ProStone 5.00 6.50 4.14 5.50 5.00 5.00 4.75 6.00 4.75 5.43 4.71

Quality Stone 5.00 4.33 4.50 6.00 5.00 5.50 5.00 4.50 5.00 6.33 4.56

Environmental Stone Works 4.76 5.67 3.75 5.50 3.67 6.00 4.54 5.33 2.00 5.67 4.78

United Stone Veneer 4.75 5.00 4.50 5.50 4.00 5.33 4.40 0.00 5.00 4.67 4.67


318

MANUFACTURED STONEImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Product price 5.88 6.31 5.89 5.75 5.77 6.22 6.07 5.33 5.63 5.96 5.97


5.88 6.50 5.92 5.68 5.64 6.00 5.99 5.60 5.74 5.94 5.90

Warranty 5.66 5.94 5.46 5.79 5.82 5.67 5.72 5.53 5.52 5.80 5.58



5.28 5.25 5.38 5.43 5.00 5.56 5.34 5.07 5.00 5.41 5.32


5.15 5.50 5.14 5.18 4.91 5.56 5.09 5.17 4.81 5.16 5.42


319

ORIENTED STRAND BOARDBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Georgia-Pacific 86.0% 75.0% 95.2% 87.0% 81.8% 81.8% 86.9% 85.7% 97.3% 71.1% 96.0%

Weyerhaeuser OSB Panels 72.9% 62.5% 81.0% 73.9% 59.1% 81.8% 70.5% 74.3% 81.1% 66.7% 72.0%

Advantech (Huber Engineered Woods)

68.2% 75.0% 76.2% 87.0% 40.9% 63.6% 68.9% 68.6% 67.6% 68.9% 68.0%

LP OSB 63.6% 50.0% 71.4% 73.9% 50.0% 45.5% 73.8% 51.4% 62.2% 60.0% 72.0%


LP TechShield 38.3% 12.5% 66.7% 30.4% 18.2% 27.3% 42.6% 34.3% 27.0% 44.4% 44.0%

Roseburg 31.8% 18.8% 19.0% 47.8% 54.5% 36.4% 34.4% 25.7% 32.4% 26.7% 40.0%

Potlatch Corp. 27.1% 6.2% 23.8% 43.5% 36.4% 27.3% 29.5% 22.9% 29.7% 24.4% 28.0%

Timberlake Products Co. 21.5% 18.8% 23.8% 21.7% 22.7% 36.4% 21.3% 17.1% 24.3% 20.0% 20.0%

Ainsworth 20.6% 12.5% 16.7% 39.1% 13.6% 9.1% 24.6% 17.1% 16.2% 20.0% 28.0%

Oregon Strand Board 17.8% 25.0% 16.7% 17.4% 18.2% 9.1% 21.3% 14.3% 16.2% 17.8% 20.0%

None of these 2.8% 6.2% 0.0% 0.0% 9.1% 0.0% 1.6% 5.7% 0.0% 4.4% 4.0%


320

ORIENTED STRAND BOARDBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


48.6% 62.5% 59.5% 65.2% 9.1% 54.5% 42.6% 57.1% 48.6% 53.3% 40.0%

Georgia-Pacific 46.7% 43.8% 54.8% 39.1% 50.0% 45.5% 49.2% 42.9% 51.4% 37.8% 56.0%


LP OSB 41.1% 18.8% 52.4% 52.2% 27.3% 36.4% 50.8% 25.7% 27.0% 46.7% 52.0%

LP TechShield 18.7% 0.0% 31.0% 21.7% 9.1% 18.2% 21.3% 14.3% 13.5% 20.0% 24.0%


Roseburg 10.3% 6.2% 2.4% 21.7% 18.2% 9.1% 13.1% 5.7% 5.4% 13.3% 12.0%

Potlatch Corp. 5.6% 0.0% 2.4% 21.7% 0.0% 0.0% 8.2% 2.9% 5.4% 4.4% 8.0%

Ainsworth 4.7% 0.0% 2.4% 17.4% 0.0% 0.0% 8.2% 0.0% 0.0% 6.7% 8.0%

Timberlake Products Co. 4.7% 6.2% 2.4% 8.7% 4.5% 0.0% 6.6% 2.9% 5.4% 6.7% 0.0%

Oregon Strand Board 2.8% 6.2% 2.4% 4.3% 0.0% 0.0% 4.9% 0.0% 2.7% 2.2% 4.0%

None of these 2.8% 6.2% 0.0% 0.0% 9.1% 0.0% 1.6% 5.7% 0.0% 4.4% 4.0%


321

ORIENTED STRAND BOARDBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


29.0% 50.0% 38.1% 26.1% 4.5% 27.3% 21.3% 42.9% 29.7% 33.3% 20.0%

Georgia-Pacific 23.4% 25.0% 26.2% 17.4% 27.3% 36.4% 26.2% 14.3% 32.4% 17.8% 20.0%

LP OSB 18.7% 6.2% 21.4% 26.1% 13.6% 18.2% 26.2% 5.7% 10.8% 17.8% 32.0%



LP TechShield 2.8% 0.0% 2.4% 0.0% 9.1% 9.1% 1.6% 2.9% 2.7% 0.0% 8.0%

Roseburg 1.9% 0.0% 0.0% 0.0% 9.1% 9.1% 0.0% 2.9% 0.0% 4.4% 0.0%

Potlatch Corp. 0.9% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 2.7% 0.0% 0.0%

None of these 6.5% 6.2% 4.8% 4.3% 13.6% 0.0% 4.9% 11.4% 5.4% 8.9% 4.0%


322

ORIENTED STRAND BOARDQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


6.38 6.25 6.55 6.30 6.11 6.43 6.29 6.50 6.52 6.48 5.94

Weyerhaeuser OSB Panels 5.93 5.70 5.76 6.00 6.38 6.50 5.98 5.68 5.87 5.96 6.00

Georgia-Pacific 5.92 5.33 5.88 5.95 6.33 6.44 5.91 5.79 6.03 5.81 5.92

LP OSB 5.81 4.71 5.70 6.00 6.27 6.40 5.80 5.62 5.90 5.79 5.71

LP TechShield 5.74 3.00 5.78 5.71 6.25 6.67 5.60 5.82 5.67 5.84 5.64

Roseburg 5.52 5.00 5.57 5.36 5.75 4.67 5.67 5.44 5.33 5.55 5.70

Ainsworth 5.48 5.50 5.50 5.22 5.67 0.00 5.53 5.33 5.67 5.12 5.71

Norbord Industries 5.37 4.20 5.50 5.50 5.33 5.75 5.29 5.43 5.24 5.60 5.29

Potlatch Corp. 5.22 4.00 5.12 5.60 5.00 5.00 5.33 5.00 5.10 5.40 5.14

Timberlake Products Co. 5.19 5.33 5.12 4.80 5.60 4.33 5.38 5.20 5.50 4.88 5.20

Oregon Strand Board 5.00 4.75 5.17 4.75 5.25 6.00 5.08 4.60 5.00 5.14 4.80


323

ORIENTED STRAND BOARDImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.27 6.06 6.29 6.35 6.23 6.55 6.43 5.91 6.05 6.31 6.52

Product price 6.03 5.31 6.29 6.35 5.82 6.09 6.21 5.69 6.00 5.96 6.20

Warranty 5.78 5.94 5.86 6.04 5.45 5.73 5.80 5.74 5.68 5.73 6.00



5.37 5.44 5.50 5.83 4.86 5.36 5.44 5.26 5.32 5.53 5.16


4.93 5.12 4.83 5.52 4.59 4.73 4.89 5.09 4.86 4.91 5.08



324

PAINTS/STAINS/VARNISHESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Sherwin-Williams 92.5% 88.5% 93.1% 100.0% 88.5% 100.0% 89.7% 94.6% 94.3% 89.4% 96.0%

Benjamin Moore 90.7% 92.3% 89.7% 95.7% 84.6% 83.3% 89.7% 94.6% 97.1% 89.4% 84.0%

Behr Paint Corporation 86.0% 76.9% 89.7% 91.3% 84.6% 91.7% 79.3% 94.6% 94.3% 78.7% 88.0%

Valspar 81.3% 76.9% 79.3% 91.3% 84.6% 100.0% 74.1% 86.5% 88.6% 83.0% 68.0%

Glidden 78.5% 80.8% 82.8% 82.6% 65.4% 83.3% 70.7% 89.2% 80.0% 80.9% 72.0%

Dutch Boy 68.2% 61.5% 72.4% 87.0% 57.7% 66.7% 62.1% 78.4% 80.0% 61.7% 64.0%

Olympic 65.4% 50.0% 72.4% 69.6% 65.4% 66.7% 60.3% 73.0% 71.4% 66.0% 56.0%

ACE 64.5% 65.4% 69.0% 73.9% 53.8% 75.0% 58.6% 70.3% 71.4% 63.8% 56.0%

PPG Pittsburgh Paints 57.9% 53.8% 65.5% 69.6% 42.3% 66.7% 56.9% 56.8% 57.1% 55.3% 64.0%

Pratt & Lambert 56.1% 57.7% 48.3% 73.9% 42.3% 50.0% 55.2% 59.5% 62.9% 59.6% 40.0%

Thompson's/Minwax 50.5% 42.3% 55.2% 47.8% 50.0% 50.0% 46.6% 56.8% 60.0% 48.9% 40.0%

Kilz (Masterchem Industries) 48.6% 42.3% 58.6% 56.5% 42.3% 50.0% 50.0% 45.9% 54.3% 44.7% 48.0%

William Zinsser 37.4% 46.2% 37.9% 34.8% 30.8% 41.7% 31.0% 45.9% 60.0% 31.9% 16.0%

Sikkens 30.8% 38.5% 24.1% 30.4% 26.9% 25.0% 22.4% 45.9% 37.1% 29.8% 24.0%

Zar (United Gilsonite Labs) 30.8% 50.0% 24.1% 30.4% 23.1% 33.3% 25.9% 37.8% 42.9% 27.7% 20.0%

Samuel Cabot 29.9% 34.6% 31.0% 34.8% 23.1% 25.0% 25.9% 37.8% 34.3% 34.0% 16.0%

Duron 28.0% 19.2% 51.7% 30.4% 11.5% 16.7% 31.0% 27.0% 25.7% 29.8% 28.0%

Kelly Moore 24.3% 7.7% 27.6% 17.4% 46.2% 25.0% 27.6% 18.9% 25.7% 17.0% 36.0%

Flood 21.5% 15.4% 24.1% 26.1% 23.1% 16.7% 24.1% 18.9% 25.7% 19.1% 20.0%

Devoe & Raynolds 18.7% 19.2% 27.6% 21.7% 7.7% 16.7% 15.5% 24.3% 25.7% 17.0% 12.0%

None of these 1.9% 0.0% 3.4% 0.0% 3.8% 0.0% 3.4% 0.0% 0.0% 4.3% 0.0%


325

PAINTS/STAINS/VARNISHESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Benjamin Moore 50.5% 69.2% 48.3% 39.1% 42.3% 33.3% 48.3% 59.5% 57.1% 55.3% 32.0%


Kilz (Masterchem Industries) 29.9% 19.2% 51.7% 39.1% 11.5% 33.3% 25.9% 35.1% 40.0% 25.5% 24.0%

Valspar 25.2% 15.4% 34.5% 26.1% 23.1% 33.3% 24.1% 24.3% 28.6% 31.9% 8.0%

Olympic 21.5% 15.4% 24.1% 21.7% 19.2% 8.3% 19.0% 29.7% 20.0% 25.5% 16.0%

Thompson's/Minwax 20.6% 19.2% 31.0% 13.0% 11.5% 16.7% 19.0% 24.3% 28.6% 21.3% 8.0%

Glidden 19.6% 19.2% 20.7% 21.7% 11.5% 16.7% 15.5% 27.0% 20.0% 25.5% 8.0%


ACE 15.0% 11.5% 17.2% 21.7% 11.5% 25.0% 15.5% 10.8% 14.3% 17.0% 12.0%

William Zinsser 15.0% 15.4% 17.2% 13.0% 11.5% 16.7% 12.1% 18.9% 28.6% 12.8% 0.0%

Pratt & Lambert 12.1% 7.7% 3.4% 21.7% 15.4% 25.0% 10.3% 10.8% 8.6% 17.0% 8.0%

Sikkens 9.3% 11.5% 10.3% 8.7% 0.0% 0.0% 5.2% 18.9% 8.6% 14.9% 0.0%


Duron 6.5% 0.0% 13.8% 8.7% 3.8% 8.3% 6.9% 5.4% 5.7% 6.4% 8.0%

Kelly Moore 6.5% 0.0% 6.9% 4.3% 15.4% 8.3% 6.9% 5.4% 2.9% 8.5% 8.0%

Flood 5.6% 0.0% 3.4% 8.7% 11.5% 16.7% 6.9% 0.0% 2.9% 6.4% 8.0%

Samuel Cabot 5.6% 3.8% 3.4% 8.7% 7.7% 8.3% 6.9% 2.7% 2.9% 8.5% 4.0%

Dutch Boy 4.7% 3.8% 0.0% 17.4% 0.0% 0.0% 3.4% 8.1% 0.0% 8.5% 4.0%

Devoe & Raynolds 1.9% 0.0% 0.0% 4.3% 3.8% 0.0% 3.4% 0.0% 0.0% 2.1% 4.0%

None of these 1.9% 0.0% 3.4% 0.0% 3.8% 0.0% 3.4% 0.0% 0.0% 4.3% 0.0%


326

PAINTS/STAINS/VARNISHESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Benjamin Moore 22.4% 42.3% 13.8% 13.0% 19.2% 33.3% 17.2% 27.0% 31.4% 25.5% 4.0%


Kelly Moore 2.8% 0.0% 0.0% 4.3% 7.7% 0.0% 3.4% 2.7% 0.0% 4.3% 4.0%


Valspar 1.9% 0.0% 0.0% 0.0% 7.7% 8.3% 1.7% 0.0% 2.9% 2.1% 0.0%


Devoe & Raynolds 0.9% 0.0% 0.0% 0.0% 3.8% 0.0% 1.7% 0.0% 0.0% 0.0% 4.0%

Dutch Boy 0.9% 0.0% 0.0% 4.3% 0.0% 0.0% 0.0% 2.7% 0.0% 2.1% 0.0%

Olympic 0.9% 0.0% 3.4% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 4.0%

None of these 4.7% 0.0% 6.9% 4.3% 7.7% 0.0% 6.9% 2.7% 0.0% 10.6% 0.0%


327

PAINTS/STAINS/VARNISHESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Sherwin-Williams 6.02 6.00 6.11 5.64 6.32 6.50 5.88 6.06 5.91 6.02 6.18

Benjamin Moore 5.94 6.25 6.04 5.70 5.62 5.67 5.76 6.26 6.09 6.07 5.37

Sikkens 5.81 5.50 6.43 5.40 5.86 6.00 5.33 6.12 5.92 6.00 5.00

William Zinsser 5.61 5.42 5.88 5.29 5.75 5.60 5.53 5.69 5.55 5.86 4.50

Kilz (Masterchem Industries) 5.58 5.55 5.87 5.67 5.10 5.80 5.52 5.62 5.41 5.62 5.80

Samuel Cabot 5.50 5.88 5.83 5.00 5.17 5.00 5.50 5.58 5.67 5.43 5.33

Pratt & Lambert 5.49 5.53 5.18 5.53 5.64 6.00 5.40 5.50 5.45 5.42 5.78

PPG Pittsburgh Paints 5.36 5.57 5.39 5.40 4.80 5.57 5.06 5.71 5.11 5.69 5.07

Zar (United Gilsonite Labs) 5.31 5.31 6.00 5.17 4.80 5.50 5.17 5.38 5.50 5.15 5.00

Thompson's/Minwax 5.26 5.36 5.43 4.80 5.25 5.60 5.28 5.15 5.32 5.09 5.62

Valspar 5.17 5.05 5.30 5.32 4.95 5.91 4.85 5.32 5.10 5.32 4.93

Behr Paint Corporation 5.12 5.06 5.17 5.11 4.95 5.30 5.00 5.21 5.25 5.21 4.74

Olympic 5.06 5.15 5.39 4.87 4.76 4.71 4.97 5.27 4.83 5.23 5.08

Kelly Moore 5.00 1.00 5.71 4.67 5.00 3.33 5.08 5.67 4.29 6.00 4.57

Flood 4.85 5.33 5.00 5.00 4.33 3.50 5.00 5.00 4.57 4.89 5.25

Duron 4.81 3.50 4.93 5.20 5.33 6.00 4.62 5.00 4.71 4.85 4.83

Devoe & Raynolds 4.76 4.00 5.17 4.60 5.50 6.00 4.50 4.88 4.17 4.75 6.00

Glidden 4.75 4.71 4.50 4.94 4.82 5.22 4.46 4.97 4.63 4.89 4.62

Dutch Boy 4.66 4.73 4.35 4.67 5.00 4.67 4.29 5.07 4.48 4.92 4.46

ACE 4.44 4.31 4.44 4.47 4.54 5.00 4.48 4.22 4.26 4.85 3.92


328

PAINTS/STAINS/VARNISHESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.18 5.92 6.28 6.09 6.38 6.58 6.24 5.95 6.06 6.17 6.36

Product price 6.06 5.69 6.07 6.00 6.35 6.08 6.16 5.89 5.74 6.09 6.44


Warranty 5.90 5.65 5.79 5.91 6.19 6.17 5.90 5.81 5.77 5.87 6.12


5.56 5.46 5.62 5.48 5.77 5.67 5.62 5.43 5.34 5.64 5.72



4.99 4.73 5.17 5.09 5.12 4.67 5.22 4.73 4.43 5.06 5.64


329

ROOFING: ASPHALT/FIBERGLASS SHINGLESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GAF (including Timberline) 92.9% 100.0% 94.1% 96.3% 88.2% 95.0% 93.0% 91.4% 95.5% 90.0% 94.4%

CertainTeed 91.1% 93.1% 91.2% 88.9% 94.1% 75.0% 93.0% 97.1% 90.9% 92.0% 88.9%

Owens Corning 84.8% 89.7% 85.3% 81.5% 94.1% 80.0% 82.5% 91.4% 90.9% 78.0% 88.9%

Tamko 74.1% 79.3% 82.4% 81.5% 52.9% 55.0% 75.4% 82.9% 77.3% 72.0% 72.2%

Iko 48.2% 69.0% 35.3% 48.1% 29.4% 25.0% 56.1% 48.6% 40.9% 50.0% 61.1%

Atlas 44.6% 37.9% 58.8% 55.6% 17.6% 15.0% 54.4% 45.7% 38.6% 50.0% 44.4%

None of these 1.8% 0.0% 2.9% 0.0% 0.0% 5.0% 1.8% 0.0% 0.0% 4.0% 0.0%


330

ROOFING: ASPHALT/FIBERGLASS SHINGLESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 54.5% 69.0% 52.9% 51.9% 35.3% 40.0% 59.6% 54.3% 38.6% 64.0% 66.7%


Owens Corning 42.9% 41.4% 32.4% 55.6% 58.8% 45.0% 47.4% 34.3% 38.6% 42.0% 55.6%

Tamko 29.5% 31.0% 32.4% 44.4% 5.9% 25.0% 35.1% 22.9% 20.5% 32.0% 44.4%

Iko 23.2% 48.3% 8.8% 11.1% 11.8% 15.0% 26.3% 22.9% 13.6% 32.0% 22.2%

Atlas 15.2% 6.9% 26.5% 18.5% 5.9% 5.0% 19.3% 14.3% 6.8% 24.0% 11.1%

None of these 4.5% 0.0% 5.9% 3.7% 5.9% 10.0% 3.5% 2.9% 4.5% 4.0% 5.6%


331

ROOFING: ASPHALT/FIBERGLASS SHINGLESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 29.5% 34.5% 32.4% 25.9% 23.5% 20.0% 33.3% 28.6% 20.5% 32.0% 44.4%


Owens Corning 19.6% 3.4% 14.7% 25.9% 52.9% 15.0% 24.6% 14.3% 22.7% 16.0% 22.2%

Tamko 8.9% 3.4% 8.8% 22.2% 0.0% 15.0% 12.3% 0.0% 11.4% 4.0% 16.7%

Iko 7.1% 10.3% 5.9% 0.0% 5.9% 5.0% 3.5% 14.3% 6.8% 8.0% 5.6%

Atlas 3.6% 0.0% 5.9% 7.4% 0.0% 0.0% 5.3% 2.9% 2.3% 6.0% 0.0%

None of these 4.5% 0.0% 5.9% 3.7% 5.9% 10.0% 3.5% 2.9% 4.5% 4.0% 5.6%


332

ROOFING: ASPHALT/FIBERGLASS SHINGLESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

GAF (including Timberline) 5.70 5.76 6.16 5.19 5.57 5.84 5.60 5.78 5.61 5.93 5.29

CertainTeed 5.68 5.78 5.94 5.23 5.62 5.60 5.73 5.65 5.48 5.80 5.86

Owens Corning 5.60 5.52 5.69 5.41 5.94 5.69 5.61 5.53 5.58 5.63 5.56

Tamko 5.24 5.41 5.52 4.95 4.75 5.18 5.30 5.17 5.21 5.18 5.46

Iko 4.70 4.60 4.33 4.62 5.20 4.20 4.62 5.00 4.72 4.92 4.18

Atlas 4.67 4.09 5.11 4.60 4.67 5.00 4.58 4.80 4.76 4.83 4.00


333

ROOFING: ASPHALT/FIBERGLASS SHINGLESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.23 6.11 6.24 6.15 6.53 6.05 6.32 6.20 6.09 6.24 6.56


6.11 6.21 6.24 5.85 6.24 5.95 6.39 5.74 5.98 6.04 6.61

Product price 5.95 5.54 6.21 6.07 5.82 5.85 6.09 5.80 5.73 6.12 6.06


5.76 6.14 5.79 5.48 5.82 5.40 5.88 5.77 5.59 5.84 5.94


5.17 5.29 4.88 5.15 5.88 4.65 5.27 5.31 5.32 4.94 5.44




334

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 75.0% 61.9% 77.1% 68.8% 87.5% 53.8% 74.0% 81.6% 75.0% 76.3% 71.4%

GAF TruSlate 61.6% 71.4% 75.0% 50.0% 41.7% 46.2% 64.0% 63.3% 59.4% 66.1% 52.4%

Boral Roofing LLC 41.1% 42.9% 45.8% 37.5% 37.5% 30.8% 36.0% 49.0% 31.2% 42.4% 52.4%

PlyGem 39.3% 42.9% 45.8% 25.0% 37.5% 23.1% 44.0% 38.8% 31.2% 40.7% 47.6%

Eagle 31.2% 19.0% 39.6% 18.8% 37.5% 23.1% 24.0% 40.8% 31.2% 27.1% 42.9%

DaVinci 19.6% 38.1% 16.7% 12.5% 16.7% 15.4% 20.0% 20.4% 21.9% 15.3% 28.6%

EMCO 18.8% 19.0% 16.7% 31.2% 12.5% 15.4% 12.0% 26.5% 12.5% 23.7% 14.3%

Hanson Roof Tiles 17.9% 4.8% 31.2% 6.2% 12.5% 23.1% 16.0% 18.4% 12.5% 20.3% 19.0%

Ludowici 15.2% 14.3% 18.8% 12.5% 12.5% 23.1% 10.0% 18.4% 9.4% 16.9% 19.0%

EcoStar 12.5% 19.0% 10.4% 18.8% 8.3% 23.1% 10.0% 12.2% 18.8% 8.5% 14.3%

InSpire Roofing Products (The Tapco Group)

11.6% 14.3% 14.6% 12.5% 4.2% 23.1% 8.0% 12.2% 9.4% 15.3% 4.8%

None of these 14.3% 19.0% 10.4% 25.0% 8.3% 38.5% 12.0% 10.2% 21.9% 13.6% 4.8%


335

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 51.8% 42.9% 54.2% 50.0% 58.3% 46.2% 52.0% 53.1% 46.9% 52.5% 57.1%

GAF TruSlate 22.3% 19.0% 29.2% 25.0% 12.5% 23.1% 20.0% 24.5% 18.8% 23.7% 23.8%


PlyGem 12.5% 19.0% 12.5% 12.5% 8.3% 15.4% 14.0% 10.2% 6.2% 11.9% 23.8%

Eagle 11.6% 0.0% 12.5% 6.2% 25.0% 7.7% 8.0% 16.3% 6.2% 6.8% 33.3%

DaVinci 6.2% 14.3% 6.2% 6.2% 0.0% 7.7% 6.0% 6.1% 3.1% 3.4% 19.0%

Ludowici 5.4% 0.0% 6.2% 6.2% 8.3% 15.4% 0.0% 8.2% 0.0% 6.8% 9.5%

EMCO 4.5% 0.0% 2.1% 18.8% 0.0% 7.7% 2.0% 6.1% 0.0% 6.8% 4.8%

Hanson Roof Tiles 4.5% 0.0% 6.2% 6.2% 4.2% 15.4% 2.0% 4.1% 0.0% 5.1% 9.5%


3.6% 4.8% 4.2% 6.2% 0.0% 7.7% 0.0% 6.1% 0.0% 5.1% 4.8%

EcoStar 2.7% 4.8% 0.0% 6.2% 4.2% 15.4% 2.0% 0.0% 3.1% 0.0% 9.5%

None of these 22.3% 33.3% 16.7% 31.2% 16.7% 38.5% 22.0% 18.4% 31.2% 22.0% 9.5%


336

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 38.4% 23.8% 37.5% 43.8% 54.2% 30.8% 44.0% 34.7% 34.4% 39.0% 42.9%

GAF TruSlate 11.6% 19.0% 12.5% 12.5% 4.2% 7.7% 14.0% 10.2% 9.4% 13.6% 9.5%


Eagle 7.1% 0.0% 10.4% 0.0% 12.5% 0.0% 4.0% 12.2% 6.2% 3.4% 19.0%

PlyGem 3.6% 9.5% 4.2% 0.0% 0.0% 7.7% 6.0% 0.0% 6.2% 3.4% 0.0%

DaVinci 1.8% 4.8% 2.1% 0.0% 0.0% 0.0% 2.0% 2.0% 3.1% 0.0% 4.8%

InSpire Roofing Products(The Tapco Group)

1.8% 4.8% 2.1% 0.0% 0.0% 0.0% 0.0% 4.1% 0.0% 3.4% 0.0%

Ludowici 1.8% 0.0% 2.1% 0.0% 4.2% 0.0% 0.0% 4.1% 0.0% 3.4% 0.0%

EcoStar 0.9% 4.8% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 3.1% 0.0% 0.0%

EMCO 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 1.7% 0.0%

None of these 24.1% 33.3% 16.7% 37.5% 16.7% 46.2% 22.0% 20.4% 34.4% 22.0% 14.3%


337

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

DaVinci 5.95 6.75 5.33 6.00 5.00 6.00 6.22 5.67 5.86 5.86 6.20

Ludowici 5.93 6.67 5.57 6.00 6.00 6.50 6.25 5.62 6.33 5.62 6.33

CertainTeed 5.85 6.38 5.97 5.55 5.52 5.57 5.95 5.82 5.58 6.05 5.73

Eagle 5.84 6.00 5.71 5.00 6.38 6.00 6.09 5.68 5.44 5.79 6.33

Boral Roofing LLC 5.75 6.11 5.75 6.33 5.00 6.00 5.83 5.65 5.60 5.91 5.55

GAF TruSlate 5.73 6.00 5.84 5.62 5.10 6.00 5.66 5.76 5.74 5.85 5.30

Hanson Roof Tiles 5.71 7.00 5.62 6.00 5.50 5.50 5.67 5.78 6.25 5.45 6.00

EcoStar 5.38 6.50 4.75 5.00 5.00 5.00 6.40 4.67 5.50 5.25 5.33

PlyGem 5.30 5.33 5.20 6.33 5.12 5.00 5.30 5.32 5.10 5.59 4.75


5.25 6.00 5.00 5.50 4.00 6.00 5.25 5.00 5.33 5.12 6.00

EMCO 5.21 5.75 4.83 5.40 5.00 6.00 5.67 4.92 5.00 5.17 5.67


338

ROOFING: CLAY/CONCRETE/SYNTHETIC TILESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.03 6.38 6.12 5.33 6.04 6.00 6.22 5.84 5.59 6.17 6.29


5.92 6.24 6.08 5.20 5.83 5.83 6.28 5.57 5.56 5.98 6.29

Product price 5.80 5.95 5.79 5.40 6.00 5.92 6.06 5.51 5.47 5.91 6.00



5.31 5.71 5.25 5.20 5.21 5.42 5.42 5.16 5.19 5.41 5.19


5.04 5.43 4.90 4.73 5.21 4.92 5.06 5.04 5.00 5.05 5.05



339

ROOFING: METALBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 50.9% 41.2% 68.2% 47.1% 33.3% 50.0% 59.6% 41.3% 22.5% 72.5% 52.9%

American Building Components (ABC)

34.3% 41.2% 34.1% 41.2% 29.6% 20.0% 42.3% 28.3% 30.0% 43.1% 17.6%

Alcan LLC 26.9% 41.2% 31.8% 11.8% 18.5% 20.0% 25.0% 30.4% 22.5% 35.3% 11.8%

Metal Sales Manufacturing 25.9% 11.8% 22.7% 58.8% 22.2% 30.0% 30.8% 19.6% 25.0% 31.4% 11.8%

Englert 16.7% 11.8% 27.3% 17.6% 3.7% 30.0% 11.5% 19.6% 7.5% 25.5% 11.8%

Revere Cooper 15.7% 17.6% 18.2% 17.6% 11.1% 10.0% 13.5% 19.6% 15.0% 17.6% 11.8%

ATAS 14.8% 17.6% 13.6% 29.4% 7.4% 10.0% 15.4% 15.2% 10.0% 21.6% 5.9%

Bethlehem 13.9% 17.6% 13.6% 11.8% 14.8% 0.0% 15.4% 15.2% 15.0% 13.7% 11.8%

Custom Bilt Metals 12.0% 5.9% 18.2% 17.6% 3.7% 20.0% 7.7% 15.2% 7.5% 15.7% 11.8%

Nuconsteel 10.2% 5.9% 15.9% 11.8% 3.7% 20.0% 11.5% 6.5% 2.5% 17.6% 5.9%

None of these 24.1% 11.8% 13.6% 29.4% 40.7% 40.0% 13.5% 32.6% 32.5% 15.7% 29.4%


340

ROOFING: METALBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 29.6% 17.6% 40.9% 23.5% 25.9% 30.0% 34.6% 23.9% 15.0% 33.3% 52.9%


16.7% 23.5% 13.6% 23.5% 14.8% 0.0% 26.9% 8.7% 15.0% 19.6% 11.8%


Englert 8.3% 5.9% 15.9% 5.9% 0.0% 10.0% 5.8% 10.9% 5.0% 9.8% 11.8%

Alcan LLC 7.4% 11.8% 2.3% 11.8% 7.4% 0.0% 7.7% 8.7% 10.0% 5.9% 5.9%

ATAS 6.5% 5.9% 2.3% 23.5% 3.7% 0.0% 5.8% 8.7% 5.0% 7.8% 5.9%

Revere Cooper 3.7% 0.0% 6.8% 5.9% 0.0% 0.0% 3.8% 4.3% 2.5% 3.9% 5.9%

Bethlehem 2.8% 5.9% 2.3% 5.9% 0.0% 0.0% 3.8% 2.2% 2.5% 2.0% 5.9%


Nuconsteel 2.8% 5.9% 2.3% 5.9% 0.0% 0.0% 3.8% 2.2% 2.5% 2.0% 5.9%

None of these 32.4% 29.4% 25.0% 29.4% 44.4% 50.0% 21.2% 41.3% 37.5% 29.4% 29.4%


341

ROOFING: METALBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 24.1% 17.6% 38.6% 5.9% 18.5% 20.0% 28.8% 19.6% 10.0% 29.4% 41.2%



10.2% 23.5% 9.1% 0.0% 11.1% 0.0% 17.3% 4.3% 10.0% 13.7% 0.0%

Alcan LLC 5.6% 5.9% 2.3% 5.9% 7.4% 0.0% 5.8% 6.5% 7.5% 5.9% 0.0%

Englert 5.6% 5.9% 11.4% 0.0% 0.0% 0.0% 3.8% 8.7% 2.5% 7.8% 5.9%

ATAS 1.9% 5.9% 0.0% 0.0% 3.7% 0.0% 1.9% 2.2% 2.5% 2.0% 0.0%

Bethlehem 1.9% 5.9% 0.0% 5.9% 0.0% 0.0% 1.9% 2.2% 2.5% 0.0% 5.9%


Revere Cooper 1.9% 0.0% 4.5% 0.0% 0.0% 0.0% 1.9% 2.2% 2.5% 2.0% 0.0%

None of these 36.1% 29.4% 27.3% 35.3% 51.9% 70.0% 23.1% 43.5% 42.5% 29.4% 41.2%


342

ROOFING: METALQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Bethlehem 5.92 6.50 6.00 5.00 6.00 0.00 5.86 6.00 6.60 5.50 5.50

Revere Cooper 5.82 6.00 6.12 5.33 5.33 6.00 5.86 5.78 6.17 5.67 5.50


5.76 6.67 5.33 5.43 6.00 6.00 5.71 5.82 6.60 5.30 6.00

Metal Sales Manufacturing 5.68 6.50 5.30 5.90 5.67 5.33 5.69 5.78 6.40 5.44 4.00

Custom Bilt Metals 5.64 7.00 5.86 5.00 4.00 6.00 5.00 6.00 6.00 5.33 6.00

CertainTeed 5.55 5.71 5.64 5.12 5.56 5.60 5.73 5.22 5.67 5.40 6.00

Englert 5.50 5.50 5.80 5.00 4.00 5.50 5.50 5.50 6.00 5.33 6.00

Alcan LLC 5.44 6.00 5.08 5.00 6.00 6.00 5.42 5.43 6.38 5.00 5.50

Nuconsteel 5.20 7.00 5.33 4.50 4.00 6.00 5.17 5.00 7.00 5.00 5.00

ATAS 4.86 4.50 5.40 4.20 5.50 0.00 5.00 4.71 4.67 4.90 5.00


343

ROOFING: METALImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.18 6.19 6.36 5.94 6.30 6.30 6.23 6.09 6.31 6.04 6.29

Warranty 6.06 6.44 6.27 5.65 5.96 5.60 6.13 6.07 6.00 6.08 6.12

Product price 5.85 6.25 6.02 5.35 5.78 6.10 6.10 5.51 5.69 5.86 6.18



5.36 5.62 5.43 5.53 5.15 4.60 5.52 5.36 5.51 5.33 5.12


5.31 5.38 5.27 5.65 5.37 5.10 5.50 5.13 5.56 5.10 5.35



344

SHOWER DOORS/SURROUNDSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Kohler 78.6% 68.4% 81.6% 81.8% 79.2% 84.6% 80.0% 75.0% 82.2% 74.3% 78.3%

Jacuzzi 59.2% 42.1% 71.1% 54.5% 58.3% 61.5% 56.0% 62.5% 62.2% 57.1% 56.5%

Sterling 54.4% 42.1% 68.4% 54.5% 41.7% 69.2% 56.0% 47.5% 57.8% 42.9% 65.2%

Alamax 23.3% 5.3% 36.8% 22.7% 16.7% 23.1% 22.0% 25.0% 20.0% 28.6% 21.7%

American Shower 22.3% 10.5% 21.1% 31.8% 25.0% 30.8% 24.0% 17.5% 22.2% 20.0% 26.1%

Basco 21.4% 26.3% 18.4% 36.4% 8.3% 7.7% 26.0% 20.0% 24.4% 22.9% 13.0%

MAXX 20.4% 21.1% 21.1% 22.7% 16.7% 15.4% 24.0% 17.5% 15.6% 22.9% 26.1%

Aquatic 16.5% 5.3% 23.7% 18.2% 12.5% 15.4% 22.0% 10.0% 11.1% 20.0% 21.7%

Guardian ShowerGuard 13.6% 10.5% 15.8% 18.2% 8.3% 23.1% 14.0% 10.0% 4.4% 22.9% 17.4%

MTI Whirlpools 11.7% 5.3% 18.4% 9.1% 8.3% 7.7% 10.0% 15.0% 8.9% 11.4% 17.4%

None of these 8.7% 21.1% 7.9% 4.5% 4.2% 0.0% 8.0% 12.5% 2.2% 17.1% 8.7%


345

SHOWER DOORS/SURROUNDSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 45.6% 52.6% 28.9% 63.6% 50.0% 38.5% 46.0% 47.5% 42.2% 45.7% 52.2%


Sterling 27.2% 26.3% 34.2% 31.8% 12.5% 46.2% 30.0% 17.5% 24.4% 20.0% 43.5%

Jacuzzi 8.7% 15.8% 7.9% 9.1% 4.2% 0.0% 8.0% 12.5% 8.9% 8.6% 8.7%

Basco 6.8% 10.5% 5.3% 13.6% 0.0% 0.0% 12.0% 2.5% 6.7% 5.7% 8.7%

Alamax 5.8% 0.0% 10.5% 0.0% 8.3% 0.0% 6.0% 7.5% 4.4% 5.7% 8.7%

American Shower 5.8% 5.3% 5.3% 4.5% 8.3% 15.4% 4.0% 5.0% 2.2% 5.7% 13.0%


Aquatic 3.9% 0.0% 5.3% 4.5% 4.2% 7.7% 2.0% 5.0% 4.4% 2.9% 4.3%

MAXX 3.9% 5.3% 2.6% 0.0% 8.3% 7.7% 4.0% 2.5% 2.2% 5.7% 4.3%

MTI Whirlpools 3.9% 5.3% 5.3% 0.0% 4.2% 0.0% 2.0% 7.5% 4.4% 2.9% 4.3%

None of these 15.5% 21.1% 10.5% 13.6% 20.8% 7.7% 12.0% 22.5% 15.6% 20.0% 8.7%


346

SHOWER DOORS/SURROUNDSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 30.1% 31.6% 21.1% 31.8% 41.7% 30.8% 32.0% 27.5% 31.1% 31.4% 26.1%


Sterling 12.6% 15.8% 21.1% 4.5% 4.2% 15.4% 16.0% 7.5% 11.1% 8.6% 21.7%

Alamax 5.8% 0.0% 10.5% 0.0% 8.3% 0.0% 6.0% 7.5% 4.4% 5.7% 8.7%

Basco 3.9% 5.3% 2.6% 9.1% 0.0% 0.0% 8.0% 0.0% 6.7% 0.0% 4.3%

American Shower 2.9% 5.3% 0.0% 4.5% 4.2% 7.7% 0.0% 5.0% 2.2% 2.9% 4.3%


Aquatic 1.9% 0.0% 2.6% 0.0% 4.2% 0.0% 0.0% 5.0% 2.2% 2.9% 0.0%

MAXX 1.9% 0.0% 2.6% 0.0% 4.2% 7.7% 2.0% 0.0% 2.2% 2.9% 0.0%

MTI Whirlpools 1.9% 5.3% 2.6% 0.0% 0.0% 0.0% 0.0% 5.0% 2.2% 2.9% 0.0%

None of these 19.4% 21.1% 13.2% 27.3% 20.8% 23.1% 12.0% 27.5% 20.0% 20.0% 17.4%


347

SHOWER DOORS/SURROUNDSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Kohler 6.00 6.00 6.10 5.82 6.00 6.09 5.86 6.14 6.06 5.76 6.22

Jacuzzi 5.68 5.75 5.85 5.50 5.46 6.38 5.85 5.25 5.78 5.32 6.00


Sterling 5.35 5.38 5.54 5.17 5.00 5.44 5.54 5.00 4.88 5.46 6.00

MAXX 5.32 5.50 5.83 4.60 5.25 5.50 5.20 5.43 5.00 5.86 5.00

MTI Whirlpools 5.27 6.00 5.33 5.00 5.00 4.00 5.00 5.67 5.50 5.33 5.00

Guardian ShowerGuard 5.23 5.00 5.40 5.25 5.00 4.67 5.33 5.50 4.00 5.43 5.50

Aquatic 5.00 5.00 5.00 4.50 6.00 4.50 5.14 5.00 4.75 5.00 5.25

Basco 5.00 5.20 5.00 4.88 5.00 4.00 5.17 4.88 4.82 5.00 5.67

Alamax 4.91 6.00 4.92 4.60 5.00 5.00 5.22 4.60 4.62 4.78 5.60

American Shower 4.50 5.50 4.50 3.86 5.00 4.00 4.60 4.67 4.12 4.50 5.00


348

SHOWER DOORS/SURROUNDSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 5.99 6.26 6.18 5.91 5.54 5.77 5.96 6.10 6.00 6.09 5.83


5.91 5.79 6.21 5.45 5.96 5.62 5.94 5.98 5.76 5.97 6.13

Product price 5.84 5.74 6.13 5.64 5.67 5.54 5.84 5.95 5.62 5.63 6.61


5.40 5.47 5.71 5.23 5.00 5.00 5.42 5.50 5.22 5.43 5.70


4.92 4.79 5.08 5.00 4.71 4.54 5.26 4.62 4.76 4.80 5.43




349

SIDING: BRICK & BRICK VENEERBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 67.3% 66.7% 68.1% 63.2% 72.7% 58.3% 68.3% 68.8% 67.6% 66.7% 68.2%

Boral 56.1% 61.1% 68.1% 47.4% 36.4% 25.0% 58.7% 62.5% 52.9% 54.9% 63.6%

General Shale 40.2% 38.9% 55.3% 31.6% 18.2% 16.7% 38.1% 53.1% 32.4% 49.0% 31.8%

Acme Brick 33.6% 16.7% 53.2% 15.8% 22.7% 16.7% 38.1% 31.2% 26.5% 33.3% 45.5%

Belden 28.0% 33.3% 29.8% 36.8% 13.6% 16.7% 22.2% 43.8% 29.4% 29.4% 22.7%

Glen-Gerry 28.0% 55.6% 23.4% 36.8% 9.1% 8.3% 27.0% 37.5% 29.4% 25.5% 31.8%

Hanson Brick 25.2% 11.1% 36.2% 21.1% 18.2% 16.7% 20.6% 37.5% 8.8% 31.4% 36.4%

Pine Hall Brick 21.5% 16.7% 31.9% 15.8% 9.1% 8.3% 20.6% 28.1% 17.6% 27.5% 13.6%

Triangle Brick 19.6% 22.2% 27.7% 10.5% 9.1% 8.3% 19.0% 25.0% 17.6% 19.6% 22.7%

Pacific City 18.7% 16.7% 10.6% 21.1% 36.4% 16.7% 19.0% 18.8% 17.6% 21.6% 13.6%

None of these 15.0% 22.2% 6.4% 15.8% 22.7% 33.3% 7.9% 21.9% 17.6% 13.7% 13.6%


350

SIDING: BRICK & BRICK VENEERBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 37.4% 38.9% 29.8% 36.8% 54.5% 33.3% 33.3% 46.9% 32.4% 39.2% 40.9%

Boral 26.2% 16.7% 36.2% 21.1% 18.2% 16.7% 31.7% 18.8% 26.5% 21.6% 36.4%

General Shale 18.7% 11.1% 29.8% 21.1% 0.0% 8.3% 15.9% 28.1% 14.7% 27.5% 4.5%

Acme Brick 17.8% 0.0% 31.9% 10.5% 9.1% 8.3% 17.5% 21.9% 17.6% 17.6% 18.2%

Glen-Gerry 15.0% 44.4% 6.4% 26.3% 0.0% 8.3% 11.1% 25.0% 26.5% 9.8% 9.1%

Pine Hall Brick 11.2% 5.6% 21.3% 5.3% 0.0% 8.3% 9.5% 15.6% 11.8% 13.7% 4.5%

Hanson Brick 9.3% 0.0% 14.9% 5.3% 9.1% 16.7% 6.3% 12.5% 2.9% 13.7% 9.1%

Triangle Brick 6.5% 0.0% 12.8% 5.3% 0.0% 0.0% 7.9% 6.2% 2.9% 7.8% 9.1%

Belden 5.6% 16.7% 4.3% 5.3% 0.0% 8.3% 4.8% 6.2% 11.8% 3.9% 0.0%

Pacific City 4.7% 0.0% 2.1% 5.3% 13.6% 0.0% 6.3% 3.1% 5.9% 5.9% 0.0%

None of these 19.6% 22.2% 12.8% 21.1% 27.3% 33.3% 15.9% 21.9% 23.5% 17.6% 18.2%


351

SIDING: BRICK & BRICK VENEERBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Eldorado Stone 18.7% 27.8% 10.6% 15.8% 31.8% 25.0% 20.6% 12.5% 17.6% 21.6% 13.6%

Boral 17.8% 5.6% 27.7% 10.5% 13.6% 8.3% 22.2% 12.5% 11.8% 15.7% 31.8%

Acme Brick 10.3% 0.0% 17.0% 10.5% 4.5% 8.3% 11.1% 9.4% 8.8% 9.8% 13.6%

Glen-Gerry 8.4% 33.3% 0.0% 15.8% 0.0% 8.3% 4.8% 15.6% 14.7% 3.9% 9.1%

General Shale 6.5% 0.0% 10.6% 10.5% 0.0% 8.3% 4.8% 9.4% 0.0% 13.7% 0.0%

Belden 3.7% 11.1% 2.1% 5.3% 0.0% 0.0% 3.2% 6.2% 8.8% 2.0% 0.0%

Pine Hall Brick 3.7% 0.0% 8.5% 0.0% 0.0% 0.0% 4.8% 3.1% 5.9% 3.9% 0.0%

Pacific City 2.8% 0.0% 0.0% 5.3% 9.1% 0.0% 3.2% 3.1% 2.9% 3.9% 0.0%

Triangle Brick 2.8% 0.0% 6.4% 0.0% 0.0% 0.0% 4.8% 0.0% 0.0% 2.0% 9.1%

Hanson Brick 1.9% 0.0% 0.0% 0.0% 9.1% 8.3% 1.6% 0.0% 0.0% 2.0% 4.5%

None of these 23.4% 22.2% 17.0% 26.3% 31.8% 33.3% 19.0% 28.1% 29.4% 21.6% 18.2%


352

SIDING: BRICK & BRICK VENEERQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Glen-Gerry 6.00 6.60 5.89 5.86 4.00 7.00 5.93 6.00 6.40 5.83 5.67

Acme Brick 5.91 5.67 6.12 5.67 5.00 6.00 5.83 6.11 6.00 6.12 5.50

Boral 5.87 5.73 5.91 5.89 5.88 6.33 5.86 5.80 5.67 6.04 5.79

General Shale 5.85 5.86 6.04 5.83 4.75 7.00 6.05 5.47 5.82 5.91 5.71

Eldorado Stone 5.85 6.25 5.58 6.00 5.94 5.57 5.90 5.82 5.52 6.06 5.87

Pine Hall Brick 5.83 6.67 5.87 6.00 4.00 7.00 5.92 5.56 6.17 5.86 5.00

Pacific City 5.67 5.67 5.67 5.00 6.00 5.50 5.90 5.33 5.83 5.56 5.67

Belden 5.59 6.17 5.71 5.43 3.50 6.00 5.71 5.38 5.89 5.53 5.20

Triangle Brick 5.48 5.75 5.69 5.00 4.00 2.00 5.83 5.38 4.67 6.20 5.00

Hanson Brick 5.40 5.50 5.40 5.25 5.50 6.00 5.55 5.17 5.33 5.40 5.43


353

SIDING: BRICK & BRICK VENEERImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.10 6.44 6.09 5.84 6.05 6.08 6.19 5.94 6.00 5.96 6.59

Product price 6.07 6.33 6.21 5.63 5.95 5.58 6.27 5.88 5.74 6.04 6.68


Warranty 5.63 6.22 5.60 5.05 5.73 5.08 5.89 5.31 5.26 5.61 6.23


5.44 5.72 5.45 5.11 5.50 4.58 5.68 5.28 5.38 5.25 5.95


5.35 5.50 5.28 5.32 5.32 4.83 5.44 5.34 5.18 5.24 5.86


354

SIDING: EIFS/STUCCOBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dryvit 63.5% 68.4% 57.6% 70.0% 63.0% 50.0% 64.0% 65.2% 72.2% 56.8% 62.5%

STO 30.8% 26.3% 30.3% 40.0% 25.9% 25.0% 26.0% 37.0% 27.8% 27.3% 41.7%

Senergy 27.9% 15.8% 39.4% 30.0% 25.9% 25.0% 26.0% 30.4% 22.2% 34.1% 25.0%

Omega Products 26.9% 15.8% 27.3% 20.0% 40.7% 0.0% 36.0% 21.7% 16.7% 29.5% 37.5%

Simplex (Finestone) 25.0% 31.6% 24.2% 25.0% 25.9% 25.0% 32.0% 17.4% 11.1% 29.5% 37.5%

Parex/La Habra 24.0% 26.3% 15.2% 25.0% 29.6% 12.5% 18.0% 32.6% 19.4% 22.7% 33.3%

TEC 18.3% 21.1% 15.2% 30.0% 14.8% 0.0% 22.0% 17.4% 11.1% 25.0% 16.7%

None of these 23.1% 21.1% 33.3% 25.0% 11.1% 12.5% 26.0% 21.7% 19.4% 27.3% 20.8%


355

SIDING: EIFS/STUCCOBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dryvit 38.5% 36.8% 27.3% 60.0% 40.7% 25.0% 48.0% 30.4% 41.7% 36.4% 37.5%

STO 16.3% 15.8% 18.2% 10.0% 18.5% 25.0% 16.0% 15.2% 11.1% 11.4% 33.3%

Parex/La Habra 11.5% 15.8% 3.0% 10.0% 14.8% 12.5% 8.0% 15.2% 11.1% 11.4% 12.5%

Senergy 11.5% 10.5% 12.1% 10.0% 14.8% 12.5% 10.0% 13.0% 11.1% 13.6% 8.3%

Omega Products 9.6% 0.0% 6.1% 5.0% 25.9% 0.0% 10.0% 10.9% 2.8% 13.6% 12.5%


TEC 5.8% 0.0% 9.1% 10.0% 3.7% 0.0% 8.0% 4.3% 2.8% 9.1% 4.2%

None of these 31.7% 31.6% 42.4% 30.0% 22.2% 12.5% 34.0% 32.6% 30.6% 31.8% 33.3%


356

SIDING: EIFS/STUCCOBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dryvit 26.9% 26.3% 18.2% 50.0% 22.2% 25.0% 32.0% 21.7% 33.3% 27.3% 16.7%

STO 11.5% 15.8% 15.2% 0.0% 11.1% 25.0% 10.0% 10.9% 8.3% 6.8% 25.0%

Omega Products 6.7% 0.0% 3.0% 0.0% 22.2% 0.0% 8.0% 6.5% 2.8% 9.1% 8.3%

Senergy 5.8% 5.3% 9.1% 0.0% 7.4% 12.5% 2.0% 8.7% 11.1% 2.3% 4.2%


Parex/La Habra 4.8% 5.3% 0.0% 0.0% 7.4% 12.5% 2.0% 6.5% 5.6% 4.5% 4.2%

TEC 3.8% 0.0% 9.1% 5.0% 0.0% 0.0% 4.0% 4.3% 2.8% 6.8% 0.0%

None of these 34.6% 36.8% 42.4% 35.0% 25.9% 12.5% 34.0% 39.1% 30.6% 38.6% 33.3%


357

SIDING: EIFS/STUCCOQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Parex/La Habra 5.64 5.80 5.80 4.80 5.75 7.00 5.67 5.53 5.71 5.50 5.75

Omega Products 5.52 6.33 5.50 4.25 5.64 0.00 5.53 5.50 5.17 5.62 5.62

Dryvit 5.40 5.69 5.11 5.29 5.59 5.00 5.47 5.38 5.44 5.56 5.07

STO 5.32 5.60 5.44 5.00 5.00 5.00 5.08 5.56 5.56 5.25 5.20

TEC 5.32 5.75 5.60 4.83 5.25 0.00 5.45 5.12 5.50 5.45 4.75

Simplex (Finestone) 5.23 5.50 5.25 4.80 5.29 5.00 5.38 5.00 5.00 5.38 5.11

Senergy 5.14 6.00 5.23 4.67 5.00 5.00 4.92 5.36 5.38 5.13 4.83


358

SIDING: EIFS/STUCCOImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



5.71 6.37 4.94 5.70 6.11 5.75 5.86 5.54 5.92 5.57 5.67

Product price 5.64 6.11 5.03 5.80 5.93 6.25 5.86 5.30 5.56 5.64 5.79

Warranty 5.58 6.32 4.94 5.25 5.96 5.38 5.74 5.43 5.44 5.61 5.71



5.16 6.05 4.39 5.10 5.67 5.25 5.38 4.91 5.00 5.16 5.42


4.95 5.84 4.15 5.00 5.30 5.38 5.12 4.70 4.69 5.11 5.04


359

SIDING: ENGINEERED WOODBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LP SmartSide 70.8% 56.5% 68.4% 78.6% 81.2% 92.3% 77.4% 48.4% 69.7% 68.5% 78.9%

Collins/TruWood 18.9% 8.7% 23.7% 10.7% 37.5% 30.8% 17.7% 16.1% 15.2% 18.5% 26.3%

Roseburg/DuraTemp 12.3% 17.4% 5.3% 10.7% 25.0% 7.7% 14.5% 9.7% 15.2% 7.4% 21.1%

ArancoPly 11.3% 13.0% 10.5% 10.7% 6.2% 15.4% 14.5% 3.2% 12.1% 11.1% 10.5%

None of these 24.5% 34.8% 28.9% 17.9% 12.5% 7.7% 17.7% 45.2% 24.2% 27.8% 15.8%


360

SIDING: ENGINEERED WOODBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LP SmartSide 57.5% 43.5% 47.4% 78.6% 68.8% 76.9% 61.3% 41.9% 57.6% 57.4% 57.9%

ArancoPly 5.7% 8.7% 5.3% 3.6% 0.0% 7.7% 8.1% 0.0% 9.1% 3.7% 5.3%

Collins/TruWood 5.7% 0.0% 13.2% 3.6% 0.0% 15.4% 3.2% 6.5% 3.0% 9.3% 0.0%


None of these 34.0% 39.1% 47.4% 17.9% 25.0% 23.1% 29.0% 48.4% 33.3% 35.2% 31.6%


361

SIDING: ENGINEERED WOODBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LP SmartSide 56.6% 43.5% 44.7% 78.6% 68.8% 76.9% 59.7% 41.9% 57.6% 55.6% 57.9%

ArancoPly 3.8% 8.7% 2.6% 0.0% 0.0% 0.0% 6.5% 0.0% 6.1% 3.7% 0.0%

Collins/TruWood 2.8% 0.0% 5.3% 3.6% 0.0% 0.0% 1.6% 6.5% 0.0% 5.6% 0.0%


None of these 34.0% 39.1% 47.4% 17.9% 25.0% 23.1% 29.0% 48.4% 33.3% 35.2% 31.6%


362

SIDING: ENGINEERED WOODQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

LP SmartSide 5.72 5.54 5.54 6.09 5.69 5.50 5.75 5.80 5.61 5.78 5.73

Roseburg/DuraTemp 4.92 4.25 5.50 4.67 5.50 4.00 5.11 4.67 4.60 5.25 5.00

Collins/TruWood 4.79 2.50 5.25 5.67 4.50 5.33 4.64 4.80 3.60 5.67 4.40

ArancoPly 4.25 3.33 5.00 4.33 4.00 3.00 4.44 5.00 3.50 4.33 5.50


363

SIDING: ENGINEERED WOODImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.00 5.78 5.70 6.52 6.12 5.17 6.08 6.16 6.00 5.87 6.37

Warranty 6.00 5.91 5.59 6.59 6.06 4.67 6.13 6.26 5.91 5.87 6.53

Product price 5.74 5.52 5.62 5.93 6.06 4.92 5.82 5.90 5.48 5.71 6.26


5.49 5.43 5.19 6.04 5.31 4.33 5.52 5.87 5.27 5.62 5.53


5.20 5.35 4.76 5.67 5.19 4.42 5.08 5.74 5.30 5.19 5.05



364

SIDING: FIBER CEMENTBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

HardiePlank (James Hardie) 90.3% 85.0% 95.6% 93.8% 81.0% 81.8% 94.6% 86.1% 86.5% 90.0% 96.2%

CertainTeed 77.7% 90.0% 80.0% 75.0% 66.7% 81.8% 76.8% 77.8% 75.7% 67.5% 96.2%

Artisan (James Hardie) 60.2% 50.0% 62.2% 75.0% 52.4% 27.3% 64.3% 63.9% 45.9% 70.0% 65.4%

Nichiha 35.0% 35.0% 46.7% 31.2% 14.3% 18.2% 30.4% 47.2% 27.0% 32.5% 50.0%

Allura 27.2% 20.0% 33.3% 25.0% 23.8% 27.3% 25.0% 30.6% 18.9% 25.0% 42.3%

Michigan PreStain 8.7% 10.0% 4.4% 31.2% 0.0% 0.0% 10.7% 8.3% 8.1% 5.0% 15.4%

None of these 1.9% 0.0% 2.2% 0.0% 4.8% 0.0% 0.0% 5.6% 0.0% 5.0% 0.0%


365

SIDING: FIBER CEMENTBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


CertainTeed 32.0% 50.0% 20.0% 31.2% 42.9% 36.4% 33.9% 27.8% 35.1% 22.5% 42.3%


Nichiha 14.6% 25.0% 13.3% 25.0% 0.0% 9.1% 16.1% 13.9% 5.4% 12.5% 30.8%

Allura 9.7% 10.0% 11.1% 6.2% 9.5% 9.1% 5.4% 16.7% 16.2% 2.5% 11.5%


None of these 4.9% 0.0% 4.4% 12.5% 4.8% 0.0% 3.6% 8.3% 8.1% 5.0% 0.0%


366

SIDING: FIBER CEMENTBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


CertainTeed 11.7% 20.0% 4.4% 12.5% 19.0% 27.3% 8.9% 11.1% 16.2% 5.0% 15.4%

Allura 3.9% 5.0% 4.4% 0.0% 4.8% 9.1% 1.8% 5.6% 8.1% 0.0% 3.8%

Nichiha 2.9% 0.0% 4.4% 6.2% 0.0% 0.0% 3.6% 2.8% 2.7% 2.5% 3.8%



None of these 6.8% 0.0% 8.9% 12.5% 4.8% 0.0% 7.1% 8.3% 10.8% 7.5% 0.0%


367

SIDING: FIBER CEMENTQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Artisan (James Hardie) 6.03 6.20 6.15 5.83 5.73 6.67 6.00 6.00 5.93 6.11 6.00

HardiePlank (James Hardie) 6.02 6.47 5.98 5.47 6.12 5.75 5.98 6.16 5.94 6.06 6.08

Nichiha 5.59 6.00 5.68 5.00 5.00 6.00 5.35 5.80 6.00 5.77 5.15

CertainTeed 5.50 5.94 5.38 5.42 5.29 5.12 5.40 5.78 5.85 5.38 5.24

Allura 5.29 6.25 5.47 4.75 4.40 5.00 5.21 5.45 5.29 5.40 5.18

Michigan PreStain 5.22 7.00 5.00 4.60 0.00 0.00 5.00 5.67 6.33 3.50 5.25


368

SIDING: FIBER CEMENTImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.26 6.55 6.18 5.81 6.48 6.82 6.16 6.25 6.43 6.08 6.31

Warranty 6.14 6.55 5.82 6.25 6.29 6.18 6.07 6.22 6.41 5.80 6.27

Product price 6.01 6.00 6.00 5.75 6.19 6.45 5.95 5.97 5.97 5.90 6.23


5.66 6.15 5.40 5.69 5.95 6.09 5.62 5.58 5.81 5.30 6.00


5.39 5.85 5.04 5.50 5.81 6.45 5.23 5.31 5.46 5.08 5.77



369

SIDING: VINYLBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 84.5% 96.7% 81.2% 100.0% 55.6% 69.2% 93.1% 75.0% 78.8% 86.4% 88.5%

Georgia-Pacific Vinyl Siding and Accessories

57.3% 63.3% 56.2% 72.7% 33.3% 38.5% 65.5% 50.0% 51.5% 59.1% 61.5%

Alside 39.8% 50.0% 31.2% 40.9% 38.9% 53.8% 37.9% 37.5% 39.4% 34.1% 50.0%


Norandex 28.2% 16.7% 28.1% 63.6% 5.6% 23.1% 29.3% 28.1% 15.2% 40.9% 23.1%

Heartland Siding 27.2% 33.3% 25.0% 31.8% 16.7% 30.8% 25.9% 28.1% 12.1% 38.6% 26.9%

Reynolds 25.2% 26.7% 28.1% 36.4% 5.6% 23.1% 24.1% 28.1% 15.2% 34.1% 23.1%

Cellwood Vinyl Siding by Ply Gem 22.3% 26.7% 15.6% 36.4% 11.1% 15.4% 24.1% 21.9% 9.1% 29.5% 26.9%

CedarMax (Heartland) 21.4% 16.7% 31.2% 27.3% 5.6% 30.8% 17.2% 25.0% 15.2% 22.7% 26.9%

Gentek 20.4% 20.0% 21.9% 22.7% 11.1% 23.1% 19.0% 21.9% 6.1% 29.5% 23.1%

Revere 20.4% 23.3% 25.0% 27.3% 0.0% 23.1% 17.2% 25.0% 12.1% 22.7% 26.9%

Caliber High Performance Insulated Siding (Georgia- Pacific Vinyl Siding and Accessories)

19.4% 23.3% 18.8% 27.3% 5.6% 23.1% 19.0% 18.8% 9.1% 20.5% 30.8%

CraneBoard (Exterior Portfolio by Crane)

18.4% 20.0% 9.4% 36.4% 11.1% 15.4% 19.0% 18.8% 9.1% 22.7% 23.1%

Royal Group 17.5% 30.0% 12.5% 22.7% 0.0% 15.4% 15.5% 21.9% 12.1% 15.9% 26.9%



370

SIDING: VINYLBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Napco by Ply Gem 16.5% 26.7% 18.8% 13.6% 0.0% 15.4% 19.0% 12.5% 6.1% 18.2% 26.9%

Roflex 16.5% 6.7% 6.2% 59.1% 0.0% 15.4% 15.5% 18.8% 6.1% 22.7% 19.2%

Structure (Alcoa) 16.5% 20.0% 18.8% 18.2% 5.6% 38.5% 6.9% 25.0% 6.1% 22.7% 19.2%

Celect by Royal 15.5% 13.3% 21.9% 22.7% 0.0% 15.4% 10.3% 25.0% 6.1% 25.0% 11.5%

DuraBilt (Ply Gem Siding Group) 15.5% 16.7% 21.9% 9.1% 11.1% 15.4% 15.5% 15.6% 6.1% 20.5% 19.2%

InsulPlank II (Mitten by Plygem) 15.5% 20.0% 18.8% 13.6% 5.6% 15.4% 12.1% 21.9% 9.1% 20.5% 15.4%

The Foundry (The Tapco Group) 15.5% 16.7% 18.8% 22.7% 0.0% 23.1% 13.8% 15.6% 6.1% 18.2% 23.1%

American Essence Insulated Siding (Napco by Ply Gem)

14.6% 16.7% 15.6% 18.2% 5.6% 15.4% 12.1% 18.8% 6.1% 20.5% 15.4%


Exterior Portfolio by Crane 12.6% 16.7% 12.5% 18.2% 0.0% 15.4% 10.3% 15.6% 6.1% 15.9% 15.4%

Kaycam 9.7% 6.7% 12.5% 13.6% 0.0% 23.1% 5.2% 12.5% 0.0% 15.9% 11.5%

Mitten by PlyGem 9.7% 13.3% 6.2% 18.2% 0.0% 15.4% 6.9% 12.5% 3.0% 11.4% 15.4%

Oracle (Exterior Portfolio by Crane) 8.7% 10.0% 12.5% 9.1% 0.0% 15.4% 3.4% 15.6% 3.0% 11.4% 11.5%

Prodigy (Alside) 8.7% 13.3% 9.4% 9.1% 0.0% 15.4% 5.2% 12.5% 3.0% 9.1% 15.4%

Climaforce Insulated Siding (Variform by Ply Gem)

7.8% 10.0% 6.2% 13.6% 0.0% 15.4% 3.4% 12.5% 6.1% 6.8% 11.5%

None of these 6.8% 0.0% 6.2% 0.0% 27.8% 15.4% 0.0% 15.6% 15.2% 4.5% 0.0%


371

SIDING: VINYLBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 53.4% 73.3% 46.9% 63.6% 22.2% 46.2% 56.9% 50.0% 54.5% 52.3% 53.8%


20.4% 26.7% 15.6% 18.2% 22.2% 7.7% 27.6% 12.5% 21.2% 22.7% 15.4%

Alside 12.6% 13.3% 6.2% 9.1% 27.8% 0.0% 12.1% 18.8% 9.1% 11.4% 19.2%

Norandex 9.7% 0.0% 12.5% 27.3% 0.0% 7.7% 10.3% 9.4% 0.0% 18.2% 7.7%







4.9% 3.3% 0.0% 18.2% 0.0% 0.0% 6.9% 3.1% 3.0% 4.5% 7.7%

Gentek 4.9% 3.3% 3.1% 4.5% 5.6% 7.7% 5.2% 3.1% 0.0% 4.5% 11.5%

Roflex 4.9% 0.0% 0.0% 22.7% 0.0% 0.0% 3.4% 9.4% 0.0% 9.1% 3.8%

Structure (Alcoa) 4.9% 6.7% 6.2% 4.5% 0.0% 7.7% 1.7% 9.4% 0.0% 9.1% 3.8%



3.9% 3.3% 3.1% 9.1% 0.0% 0.0% 5.2% 3.1% 0.0% 6.8% 3.8%



372

SIDING: VINYLBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Celect by Royal 3.9% 3.3% 3.1% 9.1% 0.0% 0.0% 1.7% 9.4% 0.0% 6.8% 3.8%

Mitten by PlyGem 3.9% 6.7% 3.1% 4.5% 0.0% 7.7% 3.4% 3.1% 0.0% 4.5% 7.7%

Napco by Ply Gem 3.9% 3.3% 6.2% 4.5% 0.0% 0.0% 5.2% 3.1% 0.0% 4.5% 7.7%

Revere 3.9% 0.0% 6.2% 9.1% 0.0% 0.0% 1.7% 9.4% 3.0% 4.5% 3.8%

Reynolds 3.9% 3.3% 3.1% 4.5% 5.6% 0.0% 3.4% 6.2% 3.0% 4.5% 3.8%

Royal Group 3.9% 6.7% 3.1% 4.5% 0.0% 7.7% 3.4% 3.1% 0.0% 2.3% 11.5%

Kaycam 2.9% 3.3% 0.0% 4.5% 0.0% 7.7% 1.7% 3.1% 0.0% 4.5% 3.8%


Oracle (Exterior Portfolio by Crane) 1.9% 0.0% 6.2% 0.0% 0.0% 0.0% 1.7% 3.1% 0.0% 4.5% 0.0%


1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.8%


1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.8%

DuraBilt (Ply Gem Siding Group) 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.8%

Prodigy (Alside) 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.8%

None of these 13.6% 3.3% 18.8% 0.0% 38.9% 30.8% 3.4% 25.0% 27.3% 6.8% 7.7%


373

SIDING: VINYLBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 41.7% 56.7% 37.5% 45.5% 22.2% 23.1% 46.6% 40.6% 42.4% 43.2% 38.5%


9.7% 10.0% 6.2% 9.1% 16.7% 7.7% 12.1% 6.2% 15.2% 6.8% 7.7%

Alside 6.8% 6.7% 6.2% 0.0% 16.7% 0.0% 6.9% 9.4% 0.0% 6.8% 15.4%

Norandex 4.9% 0.0% 9.4% 9.1% 0.0% 7.7% 5.2% 3.1% 0.0% 11.4% 0.0%





Mitten by PlyGem 1.9% 6.7% 0.0% 0.0% 0.0% 7.7% 1.7% 0.0% 0.0% 2.3% 3.8%

Napco by Ply Gem 1.9% 0.0% 6.2% 0.0% 0.0% 0.0% 3.4% 0.0% 0.0% 2.3% 3.8%



1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 2.3% 0.0%


Gentek 1.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.3% 0.0%

Revere 1.0% 0.0% 3.1% 0.0% 0.0% 0.0% 0.0% 3.1% 3.0% 0.0% 0.0%

Roflex 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 1.7% 0.0% 0.0% 2.3% 0.0%


None of these 15.5% 3.3% 21.9% 4.5% 38.9% 38.5% 3.4% 28.1% 30.3% 6.8% 11.5%


374

SIDING: VINYLQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

CertainTeed 5.92 6.07 5.85 5.77 6.00 5.75 5.93 5.96 6.12 5.89 5.74

Cellwood Vinyl Siding by Ply Gem 5.68 5.71 5.60 5.50 6.50 4.00 5.93 5.43 5.67 5.50 6.00


5.67 5.94 5.47 5.33 6.33 5.25 5.63 5.88 6.00 5.70 5.27

Structure (Alcoa) 5.64 5.75 5.80 5.50 5.00 5.75 5.67 5.57 5.00 5.86 5.60


5.61 6.00 5.33 5.62 5.00 4.00 6.00 5.17 6.00 5.56 5.50

Heartland Siding 5.60 5.50 5.29 5.57 6.67 5.67 5.46 5.78 6.00 5.44 5.83

Mitten by PlyGem 5.60 6.25 6.00 4.75 0.00 5.50 6.00 5.25 7.00 5.20 5.75

The Foundry (The Tapco Group) 5.57 5.50 5.60 5.60 0.00 5.50 6.00 5.00 5.50 5.57 5.60

Roflex 5.56 4.00 6.00 5.62 0.00 4.00 5.56 5.83 6.00 5.56 5.40


5.50 5.50 5.60 5.25 6.00 4.00 5.71 5.50 6.00 5.25 5.75

Kaycam 5.50 5.50 5.75 5.00 0.00 5.67 5.67 5.25 0.00 5.57 5.33

Revere 5.50 5.50 5.62 5.33 0.00 5.50 5.30 5.75 5.75 5.67 5.14

Celect by Royal 5.47 5.33 5.57 5.40 0.00 6.00 5.33 5.50 4.50 5.70 5.33

Mastic Home Exteriors by Ply Gem 5.46 5.60 5.29 5.29 6.00 5.67 5.64 5.11 5.67 5.60 5.20



375

SIDING: VINYLQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Gentek 5.43 5.67 5.00 5.40 5.50 5.67 5.36 5.43 6.50 5.23 5.50

Alside 5.42 5.50 5.50 5.00 5.71 5.33 5.55 5.25 5.17 5.57 5.50

Exterior Portfolio by Crane 5.42 5.50 5.75 5.00 0.00 4.00 5.83 5.20 6.00 5.17 5.50

CedarMax (Heartland) 5.40 5.25 5.44 5.33 6.00 5.00 5.56 5.38 5.60 5.44 5.17

Napco by Ply Gem 5.40 5.29 5.80 5.00 0.00 4.00 5.60 5.25 6.00 5.57 5.00

Variform by Ply Gem 5.36 4.33 6.00 5.43 0.00 5.50 5.38 5.25 6.67 5.50 4.40

DuraBilt (Ply Gem Siding Group) 5.33 5.50 5.43 5.00 5.00 4.00 5.56 5.20 6.00 5.25 5.20

InsulPlank II (Mitten by Plygem) 5.33 5.00 5.50 5.33 6.00 4.00 6.14 4.71 5.67 5.12 5.50


5.26 5.50 5.33 4.83 6.00 3.50 5.36 5.67 6.00 5.12 5.12

Reynolds 5.20 5.43 5.22 4.88 6.00 5.00 5.36 5.00 5.40 5.00 5.50

Norandex 5.18 4.00 5.56 5.29 5.00 5.50 5.12 5.22 5.20 5.18 5.17

Royal Group 5.18 5.00 5.50 5.20 0.00 4.00 5.33 5.14 5.50 5.00 5.14


5.14 4.50 6.00 5.00 0.00 4.00 6.00 5.00 5.50 5.00 5.00

Oracle (Exterior Portfolio by Crane) 5.00 3.50 5.75 5.00 0.00 4.00 5.50 5.00 3.00 5.25 5.33

Prodigy (Alside) 4.25 3.00 5.33 4.50 0.00 4.00 4.00 4.50 3.00 4.67 4.25


376

SIDING:VINYLImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.14 6.40 6.25 6.14 5.44 6.08 6.22 6.00 6.30 5.98 6.19

Product price 6.12 6.27 6.31 6.14 5.50 6.15 6.09 6.16 6.18 6.02 6.19


6.05 6.43 6.16 5.86 5.44 6.08 6.03 6.06 6.30 5.80 6.15



5.60 5.93 5.69 5.41 5.11 5.62 5.48 5.81 5.79 5.36 5.77


5.36 5.53 5.44 5.23 5.06 5.38 5.14 5.75 5.76 5.05 5.38


377

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Formica 77.9% 82.6% 81.8% 75.0% 71.4% 72.7% 81.6% 75.0% 82.4% 83.0% 60.9%

Corian (DuPont) 72.1% 73.9% 78.8% 50.0% 78.6% 45.5% 75.5% 75.0% 64.7% 78.7% 69.6%

Wilsonart 69.2% 73.9% 66.7% 70.0% 67.9% 63.6% 75.5% 63.6% 64.7% 74.5% 65.2%

Cambria 57.7% 56.5% 69.7% 65.0% 39.3% 45.5% 63.3% 54.5% 50.0% 61.7% 60.9%

Caesarstone 57.7% 60.9% 60.6% 25.0% 75.0% 27.3% 44.9% 79.5% 50.0% 55.3% 73.9%

Silestone 57.7% 65.2% 63.6% 35.0% 60.7% 36.4% 51.0% 70.5% 50.0% 63.8% 56.5%

Gilbraltar (Wilsonart) 33.7% 34.8% 39.4% 25.0% 32.1% 18.2% 44.9% 25.0% 14.7% 44.7% 39.1%

Zodiag (DuPont) 28.8% 39.1% 36.4% 10.0% 25.0% 0.0% 28.6% 36.4% 14.7% 36.2% 34.8%

Nevamar 26.0% 17.4% 30.3% 25.0% 28.6% 9.1% 26.5% 29.5% 23.5% 31.9% 17.4%

Pionite 19.2% 8.7% 15.2% 50.0% 10.7% 9.1% 28.6% 11.4% 14.7% 25.5% 13.0%

Staron Quartz 19.2% 21.7% 18.2% 10.0% 25.0% 9.1% 26.5% 13.6% 17.6% 19.1% 21.7%

Swan 19.2% 21.7% 24.2% 10.0% 17.9% 9.1% 24.5% 15.9% 17.6% 21.3% 17.4%

Cosentino 16.3% 8.7% 30.3% 5.0% 14.3% 9.1% 22.4% 11.4% 5.9% 17.0% 30.4%

LG HI-MACS 16.3% 13.0% 24.2% 5.0% 17.9% 18.2% 22.4% 9.1% 11.8% 19.1% 17.4%

Surrell (Formica) 12.5% 8.7% 24.2% 5.0% 7.1% 0.0% 18.4% 9.1% 5.9% 17.0% 13.0%



378

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Formstone (A vonite) 10.6% 8.7% 9.1% 5.0% 17.9% 0.0% 14.3% 9.1% 2.9% 17.0% 8.7%

LG Viatera 10.6% 13.0% 15.2% 0.0% 10.7% 0.0% 12.2% 11.4% 5.9% 14.9% 8.7%

VT Stone Surfaces 9.6% 13.0% 9.1% 10.0% 7.1% 0.0% 14.3% 6.8% 5.9% 8.5% 17.4%

Acrystone (Aristech Acrylics) 8.7% 0.0% 15.2% 0.0% 14.3% 0.0% 12.2% 6.8% 0.0% 14.9% 8.7%

Staron (Samsung) 8.7% 8.7% 9.1% 0.0% 14.3% 9.1% 12.2% 4.5% 5.9% 8.5% 13.0%

Hanstone (Hanwha Surfaces) 7.7% 4.3% 9.1% 0.0% 14.3% 0.0% 10.2% 6.8% 2.9% 10.6% 8.7%

Avanza 6.7% 0.0% 9.1% 5.0% 10.7% 0.0% 12.2% 2.3% 2.9% 8.5% 8.7%

VT Industries 6.7% 0.0% 9.1% 10.0% 7.1% 0.0% 10.2% 4.5% 0.0% 10.6% 8.7%

Legacy 5.8% 4.3% 3.0% 10.0% 7.1% 0.0% 10.2% 2.3% 2.9% 6.4% 8.7%

Hanex (Hanwha Surfaces) 4.8% 0.0% 9.1% 0.0% 7.1% 0.0% 8.2% 2.3% 0.0% 6.4% 8.7%

None of these 8.7% 4.3% 12.1% 15.0% 3.6% 27.3% 10.2% 2.3% 5.9% 8.5% 13.0%


379

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Formica 30.8% 39.1% 24.2% 40.0% 25.0% 36.4% 34.7% 25.0% 29.4% 34.0% 26.1%

Caesarstone 28.8% 39.1% 21.2% 0.0% 50.0% 9.1% 12.2% 52.3% 23.5% 31.9% 30.4%

Wilsonart 28.8% 21.7% 24.2% 55.0% 21.4% 36.4% 40.8% 13.6% 29.4% 27.7% 30.4%

Cambria 27.9% 34.8% 39.4% 25.0% 10.7% 27.3% 28.6% 27.3% 17.6% 34.0% 30.4%

Silestone 25.0% 34.8% 36.4% 10.0% 14.3% 18.2% 24.5% 27.3% 23.5% 25.5% 26.1%

Corian (DuPont) 22.1% 26.1% 18.2% 15.0% 28.6% 18.2% 26.5% 18.2% 23.5% 25.5% 13.0%


Zodiag (DuPont) 6.7% 0.0% 9.1% 5.0% 10.7% 0.0% 10.2% 4.5% 0.0% 8.5% 13.0%

Nevamar 5.8% 8.7% 3.0% 10.0% 3.6% 9.1% 10.2% 0.0% 5.9% 8.5% 0.0%

Pionite 5.8% 0.0% 3.0% 25.0% 0.0% 9.1% 8.2% 2.3% 2.9% 10.6% 0.0%

Cosentino 3.8% 0.0% 6.1% 5.0% 3.6% 9.1% 4.1% 2.3% 2.9% 4.3% 4.3%

Staron Quartz 3.8% 8.7% 6.1% 0.0% 0.0% 0.0% 8.2% 0.0% 0.0% 4.3% 8.7%

Avanza 2.9% 0.0% 3.0% 5.0% 3.6% 0.0% 6.1% 0.0% 2.9% 4.3% 0.0%

LG HI-MACS 1.9% 0.0% 3.0% 5.0% 0.0% 0.0% 4.1% 0.0% 0.0% 4.3% 0.0%

LG Viatera 1.9% 4.3% 3.0% 0.0% 0.0% 0.0% 2.0% 2.3% 0.0% 4.3% 0.0%



380

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Surrell (Formica) 1.9% 0.0% 6.1% 0.0% 0.0% 0.0% 2.0% 2.3% 0.0% 4.3% 0.0%


Acrystone (Aristech Acrylics) 1.0% 0.0% 0.0% 0.0% 3.6% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%

Formstone (A vonite) 1.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%

Hanstone (Hanwha Surfaces) 1.0% 0.0% 3.0% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.1% 0.0%

Staron (Samsung) 1.0% 4.3% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%

Swan 1.0% 0.0% 3.0% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%

VT Industries 1.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%

None of these 16.3% 8.7% 24.2% 15.0% 14.3% 36.4% 16.3% 11.4% 14.7% 17.0% 17.4%


381

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Caesarstone 19.2% 34.8% 9.1% 0.0% 32.1% 0.0% 4.1% 40.9% 17.6% 21.3% 17.4%

Cambria 14.4% 17.4% 18.2% 10.0% 10.7% 18.2% 14.3% 13.6% 11.8% 12.8% 21.7%

Silestone 9.6% 4.3% 21.2% 0.0% 7.1% 0.0% 8.2% 13.6% 11.8% 4.3% 17.4%

Wilsonart 9.6% 4.3% 6.1% 30.0% 3.6% 9.1% 16.3% 2.3% 11.8% 8.5% 8.7%

Corian (DuPont) 7.7% 13.0% 6.1% 0.0% 10.7% 9.1% 8.2% 6.8% 11.8% 8.5% 0.0%

Formica 7.7% 13.0% 6.1% 5.0% 7.1% 18.2% 12.2% 0.0% 8.8% 8.5% 4.3%

Avanza 1.9% 0.0% 3.0% 5.0% 0.0% 0.0% 4.1% 0.0% 2.9% 2.1% 0.0%

Pionite 1.9% 0.0% 0.0% 10.0% 0.0% 9.1% 0.0% 2.3% 2.9% 2.1% 0.0%


LG Viatera 1.0% 0.0% 3.0% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%

Staron Quartz 1.0% 4.3% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 0.0% 4.3%


Zodiag (DuPont) 1.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%

None of these 23.1% 8.7% 24.2% 30.0% 28.6% 36.4% 22.4% 20.5% 20.6% 25.5% 21.7%


382

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Caesarstone 5.85 6.14 5.80 5.60 5.76 5.67 5.73 5.94 5.94 5.96 5.59

Cambria 5.81 5.75 6.00 5.85 5.45 6.00 5.87 5.71 5.81 5.86 5.71

Silestone 5.65 5.71 5.80 5.86 5.31 5.00 5.92 5.50 5.88 5.75 5.15

Staron Quartz 5.60 6.00 6.00 6.00 4.86 6.00 5.85 5.00 5.83 5.56 5.40

VT Stone Surfaces 5.50 6.00 5.67 5.50 4.50 0.00 5.43 5.67 6.00 5.50 5.25

Zodiag (DuPont) 5.48 5.62 5.50 6.50 5.00 0.00 5.71 5.27 5.60 5.19 6.00

LG Viatera 5.45 5.67 5.80 0.00 4.67 0.00 5.67 5.20 6.00 5.43 5.00

Staron (Samsung) 5.44 6.50 5.00 0.00 5.25 6.00 5.50 5.00 5.50 5.50 5.33

Corian (DuPont) 5.44 5.47 5.38 5.50 5.45 5.60 5.62 5.21 5.32 5.73 4.94

Avanza 5.43 0.00 5.33 7.00 5.00 0.00 5.67 4.00 7.00 5.25 5.00

Acrystone (Aristech Acrylics) 5.33 0.00 5.20 0.00 5.50 0.00 5.50 5.00 0.00 5.43 5.00

Cosentino 5.24 6.00 5.30 5.00 4.75 3.00 5.45 5.20 5.50 5.25 5.14

Wilsonart 5.21 5.12 5.14 5.57 5.11 6.00 5.38 4.77 5.67 5.35 4.27

LG HI-MACS 5.20 6.00 5.00 6.00 4.67 6.00 5.11 5.00 5.50 5.25 4.67

Nevamar 5.12 5.00 5.22 5.20 5.00 6.00 5.42 4.73 4.86 5.36 4.67

Hanstone (Hanwha Surfaces) 5.00 7.00 5.00 0.00 4.00 0.00 5.25 4.50 0.00 5.00 5.00



383

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Pionite 5.00 5.00 5.20 5.10 4.00 6.00 4.86 5.25 5.25 5.00 4.67

VT Industries 5.00 0.00 4.67 6.00 4.50 0.00 4.80 5.50 0.00 5.00 5.00

Formstone (A vonite) 4.91 5.50 5.00 5.00 4.60 0.00 5.43 4.00 4.00 5.00 5.00

Formica 4.87 4.78 4.62 5.60 4.74 5.62 5.22 4.20 5.11 4.84 4.50

Gilbraltar (Wilsonart) 4.85 4.75 5.00 5.00 4.62 6.50 5.00 4.20 4.60 5.16 4.33

Legacy 4.67 7.00 4.00 4.50 4.00 0.00 4.80 4.00 5.00 5.00 4.00

Hanex (Hanwha Surfaces) 4.60 0.00 5.00 0.00 4.00 0.00 4.75 4.00 0.00 4.33 5.00

Surrell (Formica) 4.54 5.00 4.75 3.00 4.00 0.00 4.89 3.75 5.00 4.50 4.33

Swan 4.50 4.60 4.50 5.50 3.67 5.00 4.82 3.83 4.20 4.60 4.67


384

SURFACING: LAMINATE, QUARTZ, SOLID SURFACESImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.18 5.96 6.21 6.00 6.46 6.36 6.14 6.18 6.29 6.11 6.17

Product price 6.07 6.00 6.15 5.85 6.18 6.18 6.18 5.91 6.18 5.96 6.13

Warranty 5.97 6.17 5.85 5.75 6.11 5.82 5.90 6.09 6.09 5.87 6.00



5.57 5.65 5.61 5.55 5.46 5.36 5.73 5.43 5.62 5.62 5.39


5.34 5.35 5.30 5.45 5.29 5.09 5.41 5.32 5.35 5.28 5.43



385

UNDERLAYMENTBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

DUROCK (USG) 75.7% 72.7% 80.0% 86.4% 67.9% 78.6% 75.5% 75.0% 67.6% 80.0% 81.0%

Hardiebacker by James Hardie 75.7% 77.3% 76.7% 72.7% 75.0% 71.4% 77.4% 75.0% 73.0% 80.0% 71.4%

Georgia-Pacific (DensShield) 63.1% 54.5% 70.0% 54.5% 71.4% 64.3% 62.3% 63.9% 62.2% 51.1% 90.5%

CertainTeed 62.1% 54.5% 70.0% 68.2% 53.6% 50.0% 64.2% 63.9% 64.9% 64.4% 52.4%

Boise Cascade 61.2% 68.2% 50.0% 77.3% 57.1% 50.0% 64.2% 61.1% 56.8% 55.6% 81.0%

Weyerhaeuser 53.4% 45.5% 60.0% 63.6% 46.4% 57.1% 50.9% 55.6% 56.8% 51.1% 52.4%

Georgia-Pacific (Plytanium Sturd-I-Floor)

43.7% 31.8% 70.0% 45.5% 25.0% 42.9% 43.4% 44.4% 37.8% 46.7% 47.6%

Schluter-Systems (Canads) Inc. 40.8% 40.9% 50.0% 27.3% 42.9% 35.7% 43.4% 38.9% 40.5% 37.8% 47.6%

LP 35.0% 31.8% 36.7% 50.0% 25.0% 14.3% 39.6% 36.1% 35.1% 31.1% 42.9%

DuPont 33.0% 27.3% 43.3% 27.3% 32.1% 28.6% 26.4% 44.4% 27.0% 35.6% 38.1%

Gyperete 28.2% 4.5% 33.3% 27.3% 39.3% 7.1% 30.2% 33.3% 18.9% 26.7% 47.6%

Homasote 25.2% 36.4% 26.7% 18.2% 21.4% 7.1% 24.5% 33.3% 21.6% 22.2% 38.1%

Laticrete 24.3% 27.3% 23.3% 18.2% 28.6% 21.4% 26.4% 22.2% 13.5% 31.1% 28.6%

Delta (DORKEN SYSTEMS) 16.5% 4.5% 23.3% 13.6% 17.9% 0.0% 22.6% 13.9% 16.2% 13.3% 23.8%



386

UNDERLAYMENTBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Dricore 13.6% 9.1% 10.0% 18.2% 17.9% 7.1% 15.1% 13.9% 10.8% 13.3% 19.0%

Henry 13.6% 18.2% 6.7% 9.1% 21.4% 0.0% 15.1% 16.7% 13.5% 11.1% 19.0%

Champion 11.7% 13.6% 13.3% 13.6% 7.1% 0.0% 13.2% 13.9% 2.7% 17.8% 14.3%

Fortifiber 10.7% 0.0% 10.0% 13.6% 17.9% 7.1% 11.3% 11.1% 13.5% 2.2% 23.8%

MFM Builder Products 7.8% 0.0% 13.3% 13.6% 3.6% 0.0% 11.3% 5.6% 2.7% 8.9% 14.3%

DMX 1-Step 3.9% 0.0% 3.3% 9.1% 3.6% 0.0% 5.7% 2.8% 0.0% 2.2% 14.3%

MP Global 3.9% 0.0% 3.3% 9.1% 3.6% 0.0% 5.7% 2.8% 0.0% 2.2% 14.3%

None of these 1.9% 0.0% 3.3% 0.0% 3.6% 0.0% 3.8% 0.0% 0.0% 2.2% 4.8%


387

UNDERLAYMENTBrand Used in the Past 2 Years*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


DUROCK (USG) 43.7% 54.5% 43.3% 45.5% 35.7% 42.9% 41.5% 47.2% 40.5% 46.7% 42.9%


CertainTeed 26.2% 40.9% 20.0% 27.3% 21.4% 28.6% 26.4% 25.0% 21.6% 35.6% 14.3%


Boise Cascade 20.4% 22.7% 16.7% 22.7% 21.4% 7.1% 20.8% 25.0% 18.9% 17.8% 28.6%

Weyerhaeuser 17.5% 13.6% 13.3% 31.8% 14.3% 14.3% 15.1% 22.2% 18.9% 20.0% 9.5%


14.6% 18.2% 10.0% 18.2% 14.3% 14.3% 17.0% 11.1% 16.2% 13.3% 14.3%

LP 10.7% 9.1% 10.0% 18.2% 7.1% 7.1% 13.2% 8.3% 10.8% 6.7% 19.0%

Laticrete 8.7% 18.2% 6.7% 0.0% 10.7% 14.3% 5.7% 11.1% 2.7% 15.6% 4.8%

Gyperete 7.8% 0.0% 6.7% 4.5% 14.3% 7.1% 9.4% 5.6% 2.7% 6.7% 19.0%

DuPont 6.8% 13.6% 3.3% 9.1% 3.6% 14.3% 1.9% 11.1% 5.4% 8.9% 4.8%

Henry 4.9% 9.1% 0.0% 9.1% 3.6% 0.0% 3.8% 8.3% 2.7% 6.7% 4.8%

Homasote 4.9% 9.1% 3.3% 4.5% 3.6% 0.0% 1.9% 11.1% 2.7% 4.4% 9.5%




388

UNDERLAYMENTBrand Used in the Past 2 Years (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Champion 2.9% 4.5% 0.0% 4.5% 3.6% 0.0% 1.9% 5.6% 2.7% 2.2% 4.8%

Fortifiber 2.9% 0.0% 0.0% 9.1% 3.6% 0.0% 1.9% 5.6% 2.7% 2.2% 4.8%

Dricore 1.9% 4.5% 0.0% 4.5% 0.0% 0.0% 0.0% 5.6% 2.7% 0.0% 4.8%

DMX 1-Step 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 2.8% 0.0% 0.0% 4.8%


MP Global 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 2.8% 0.0% 0.0% 4.8%

None of these 2.9% 0.0% 6.7% 0.0% 3.6% 0.0% 3.8% 2.8% 2.7% 2.2% 4.8%


389

UNDERLAYMENTBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


DUROCK (USG) 13.6% 22.7% 16.7% 13.6% 3.6% 7.1% 13.2% 16.7% 13.5% 17.8% 4.8%


Boise Cascade 10.7% 9.1% 6.7% 13.6% 14.3% 7.1% 9.4% 13.9% 13.5% 8.9% 9.5%


Weyerhaeuser 7.8% 9.1% 3.3% 22.7% 0.0% 7.1% 3.8% 13.9% 5.4% 8.9% 9.5%


5.8% 9.1% 6.7% 4.5% 3.6% 14.3% 5.7% 2.8% 8.1% 6.7% 0.0%

CertainTeed 4.9% 13.6% 3.3% 4.5% 0.0% 0.0% 7.5% 2.8% 5.4% 4.4% 4.8%

LP 4.9% 0.0% 3.3% 13.6% 3.6% 7.1% 7.5% 0.0% 8.1% 2.2% 4.8%

DuPont 2.9% 0.0% 3.3% 4.5% 3.6% 7.1% 0.0% 5.6% 2.7% 4.4% 0.0%

Gyperete 2.9% 0.0% 3.3% 0.0% 3.6% 0.0% 5.7% 0.0% 0.0% 4.4% 4.8%



None of these 4.9% 0.0% 10.0% 0.0% 7.1% 0.0% 7.5% 2.8% 2.7% 4.4% 9.5%


390

UNDERLAYMENTQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Schluter-Systems (Canads) Inc. 6.00 6.67 5.29 6.33 6.17 6.40 6.05 5.79 6.40 5.82 5.67

Georgia-Pacific (DensShield) 5.75 6.18 5.37 5.73 5.89 6.00 5.68 5.75 6.00 5.52 5.72

Hardiebacker by James Hardie 5.73 6.29 5.57 5.38 5.71 5.90 5.78 5.59 5.81 5.67 5.73

DUROCK (USG) 5.58 6.19 5.27 5.63 5.37 5.55 5.54 5.65 5.83 5.58 5.24


5.32 6.29 4.89 5.22 5.57 4.83 5.43 5.36 5.31 5.32 5.33

Laticrete 5.30 6.50 5.00 4.50 5.00 6.33 5.08 5.25 5.20 5.46 5.00

LP 5.28 5.57 4.73 5.64 5.29 6.00 5.38 5.00 5.69 5.00 5.11

CertainTeed 5.27 5.83 5.00 5.13 5.27 4.71 5.30 5.41 5.26 5.28 5.30

Boise Cascade 5.24 5.64 4.62 5.12 5.53 5.14 5.21 5.33 5.45 5.05 5.25

Henry 5.23 6.25 5.00 4.50 4.80 0.00 5.25 5.20 5.50 5.60 4.50

Weyerhaeuser 5.14 5.33 5.06 5.23 5.00 5.12 5.04 5.29 5.42 4.95 5.00

Fortifiber 5.09 0.00 5.00 5.33 5.00 5.00 5.17 5.00 5.00 6.00 5.00

Delta (DORKEN SYSTEMS) 5.06 7.00 4.00 6.33 5.20 0.00 4.92 5.50 5.20 5.33 4.60

DuPont 5.06 5.67 4.36 5.67 5.11 5.75 4.85 5.07 5.33 4.94 5.00

Gyperete 4.81 7.00 4.20 5.00 5.00 7.00 4.81 4.60 4.71 4.60 5.10



391

UNDERLAYMENTQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Champion 4.73 5.50 3.25 5.67 5.50 0.00 5.00 4.25 6.00 4.43 5.00

Dricore 4.69 6.00 4.00 5.00 4.40 5.00 4.12 5.75 4.75 4.60 4.75

MFM Builder Products 4.62 0.00 4.50 4.67 5.00 0.00 4.33 5.50 7.00 4.00 4.67

DMX 1-Step 4.50 0.00 4.00 4.50 5.00 0.00 4.00 6.00 0.00 3.00 5.00

MP Global 4.50 0.00 4.00 4.50 5.00 0.00 4.33 5.00 0.00 4.00 4.67

Homasote 4.42 5.14 3.71 4.75 4.17 5.00 3.92 5.00 5.14 4.00 4.25


392

UNDERLAYMENTImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+




5.90 5.77 5.83 5.68 6.21 6.14 5.77 6.00 6.24 5.69 5.76

Product price 5.80 5.50 5.93 6.00 5.68 5.93 5.89 5.61 5.68 5.96 5.67

Warranty 5.54 5.64 5.40 5.32 5.75 5.21 5.62 5.56 5.59 5.51 5.52


5.09 5.32 4.80 5.23 5.25 4.86 4.92 5.42 5.22 5.00 5.05


4.81 5.00 4.53 5.09 4.86 4.71 4.58 5.17 4.86 4.73 4.86



393

WALLBOARDBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

SHEETROCK (USG) 93.3% 96.0% 91.2% 88.9% 96.2% 100.0% 96.2% 88.1% 90.2% 97.8% 89.5%

Gold Bond (National Gypsum) 72.4% 68.0% 76.5% 77.8% 73.1% 72.7% 76.9% 66.7% 70.7% 71.1% 78.9%

CertainTeed 67.6% 64.0% 73.5% 72.2% 61.5% 54.5% 73.1% 64.3% 51.2% 80.0% 73.7%

Georgia-Pacific (DensArmor/ DensArmor Plus)

60.0% 60.0% 61.8% 61.1% 57.7% 36.4% 61.5% 64.3% 43.9% 68.9% 73.7%

Georgia-Pacific (Toughrock) 53.3% 48.0% 55.9% 50.0% 61.5% 45.5% 57.7% 50.0% 36.6% 57.8% 78.9%

Celotex 42.9% 40.0% 50.0% 44.4% 38.5% 45.5% 42.3% 42.9% 29.3% 53.3% 47.4%

Lafarge 24.8% 36.0% 17.6% 33.3% 19.2% 18.2% 34.6% 14.3% 17.1% 26.7% 36.8%

None of these 1.0% 0.0% 0.0% 5.6% 0.0% 0.0% 0.0% 2.4% 2.4% 0.0% 0.0%


394

WALLBOARDBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

SHEETROCK (USG) 78.1% 80.0% 70.6% 72.2% 88.5% 72.7% 84.6% 71.4% 75.6% 86.7% 63.2%


CertainTeed 35.2% 32.0% 38.2% 27.8% 38.5% 27.3% 36.5% 35.7% 24.4% 40.0% 47.4%


21.9% 16.0% 23.5% 16.7% 26.9% 18.2% 25.0% 19.0% 7.3% 31.1% 31.6%


Celotex 10.5% 4.0% 11.8% 16.7% 11.5% 9.1% 7.7% 14.3% 4.9% 15.6% 10.5%

Lafarge 8.6% 12.0% 5.9% 11.1% 7.7% 9.1% 11.5% 4.8% 7.3% 8.9% 10.5%

None of these 1.0% 0.0% 0.0% 5.6% 0.0% 0.0% 0.0% 2.4% 2.4% 0.0% 0.0%


395

WALLBOARDBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

SHEETROCK (USG) 57.1% 56.0% 58.8% 50.0% 61.5% 54.5% 57.7% 57.1% 63.4% 62.2% 31.6%


CertainTeed 12.4% 8.0% 11.8% 0.0% 23.1% 9.1% 9.6% 16.7% 7.3% 11.1% 26.3%


Celotex 2.9% 0.0% 2.9% 11.1% 0.0% 0.0% 1.9% 4.8% 0.0% 6.7% 0.0%


1.9% 4.0% 2.9% 0.0% 0.0% 0.0% 3.8% 0.0% 0.0% 4.4% 0.0%

Lafarge 1.0% 0.0% 0.0% 5.6% 0.0% 0.0% 1.9% 0.0% 0.0% 0.0% 5.3%

None of these 3.8% 0.0% 2.9% 11.1% 3.8% 9.1% 1.9% 4.8% 2.4% 4.4% 5.3%


396

WALLBOARDQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

SHEETROCK (USG) 5.97 6.29 5.74 5.81 6.08 5.55 6.12 5.89 5.97 6.00 5.88

Gold Bond (National Gypsum) 5.87 5.81 5.96 5.86 5.79 5.62 5.98 5.78 5.90 5.81 5.93


5.66 5.62 5.52 5.64 5.93 5.25 5.71 5.65 5.59 5.67 5.71

Georgia-Pacific (Toughrock) 5.62 5.67 5.58 5.44 5.75 6.00 5.43 5.81 5.67 5.54 5.73

CertainTeed 5.50 5.47 5.72 5.23 5.44 5.00 5.54 5.56 5.35 5.50 5.71

Lafarge 5.33 5.00 5.40 5.67 5.40 4.50 5.38 5.50 5.17 5.36 5.43

Celotex 5.12 5.12 5.38 4.50 5.20 4.60 5.05 5.35 5.18 5.05 5.22


397

WALLBOARDImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+



6.25 6.52 6.24 5.78 6.35 5.91 6.37 6.19 6.24 6.20 6.37

Product price 6.10 6.24 6.12 6.11 6.04 5.91 6.33 5.88 5.88 6.13 6.53


Warranty 5.56 5.92 5.26 5.39 5.77 5.45 5.88 5.19 5.66 5.22 6.16


5.33 5.48 5.32 5.33 5.27 4.91 5.48 5.26 5.29 5.36 5.37


4.91 4.92 4.91 5.11 4.85 4.82 4.88 4.98 4.93 4.78 5.21



398

WATER HEATERSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Rheem 83.7% 72.7% 87.5% 83.3% 87.1% 100.0% 84.0% 80.0% 86.7% 78.4% 86.4%

A.O. Smith 76.9% 72.7% 87.5% 83.3% 64.5% 100.0% 70.0% 80.0% 82.2% 75.7% 68.2%

Rinnai 68.3% 63.6% 87.5% 50.0% 64.5% 88.9% 60.0% 73.3% 71.1% 62.2% 72.7%

Bradford White 65.4% 59.1% 78.1% 55.6% 61.3% 66.7% 60.0% 71.1% 57.8% 73.0% 68.2%

Bosch 64.4% 68.2% 68.8% 83.3% 48.4% 44.4% 64.0% 68.9% 73.3% 64.9% 45.5%

GE Appliances 64.4% 54.5% 71.9% 94.4% 48.4% 66.7% 72.0% 55.6% 64.4% 67.6% 59.1%

Ruud 59.6% 59.1% 78.1% 72.2% 35.5% 55.6% 56.0% 64.4% 66.7% 48.6% 63.6%

Whirlpool 55.8% 59.1% 62.5% 66.7% 41.9% 66.7% 58.0% 51.1% 55.6% 59.5% 50.0%

Kenmore (Sears) 54.8% 50.0% 59.4% 77.8% 38.7% 66.7% 58.0% 48.9% 55.6% 59.5% 45.5%

State Industries 35.6% 27.3% 43.8% 50.0% 25.8% 33.3% 38.0% 33.3% 35.6% 35.1% 36.4%

Noritz 34.6% 13.6% 53.1% 11.1% 45.2% 55.6% 32.0% 33.3% 33.3% 27.0% 50.0%

Navien America 30.8% 36.4% 40.6% 0.0% 35.5% 22.2% 30.0% 33.3% 22.2% 35.1% 40.9%

Takagi 20.2% 13.6% 18.8% 5.6% 35.5% 33.3% 24.0% 13.3% 22.2% 16.2% 22.7%

Lochinvar 18.3% 22.7% 15.6% 11.1% 22.6% 11.1% 18.0% 20.0% 13.3% 18.9% 27.3%

TruTankless 18.3% 22.7% 18.8% 5.6% 22.6% 22.2% 14.0% 22.2% 17.8% 18.9% 18.2%

Heatworks 11.5% 4.5% 15.6% 5.6% 16.1% 0.0% 14.0% 11.1% 8.9% 13.5% 13.6%

None of these 1.0% 0.0% 0.0% 0.0% 3.2% 0.0% 0.0% 2.2% 0.0% 2.7% 0.0%


399

WATER HEATERSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

A.O. Smith 48.1% 40.9% 40.6% 61.1% 51.6% 88.9% 50.0% 37.8% 44.4% 51.4% 50.0%

Rheem 31.7% 22.7% 31.2% 33.3% 35.5% 33.3% 32.0% 31.1% 24.4% 35.1% 40.9%

Rinnai 29.8% 31.8% 43.8% 5.6% 29.0% 22.2% 26.0% 35.6% 22.2% 35.1% 36.4%

Bradford White 27.9% 27.3% 25.0% 27.8% 32.3% 22.2% 32.0% 24.4% 15.6% 32.4% 45.5%

GE Appliances 22.1% 22.7% 21.9% 22.2% 22.6% 22.2% 30.0% 13.3% 11.1% 24.3% 40.9%

Bosch 20.2% 31.8% 18.8% 27.8% 9.7% 11.1% 18.0% 24.4% 22.2% 21.6% 13.6%

Navien America 15.4% 22.7% 18.8% 0.0% 16.1% 0.0% 14.0% 20.0% 11.1% 18.9% 18.2%

Whirlpool 14.4% 13.6% 18.8% 27.8% 3.2% 33.3% 14.0% 11.1% 13.3% 16.2% 13.6%

Noritz 9.6% 0.0% 21.9% 0.0% 9.7% 11.1% 4.0% 15.6% 8.9% 13.5% 4.5%

Ruud 9.6% 13.6% 3.1% 11.1% 12.9% 0.0% 12.0% 8.9% 6.7% 16.2% 4.5%


Kenmore (Sears) 5.8% 4.5% 0.0% 11.1% 9.7% 0.0% 6.0% 6.7% 4.4% 8.1% 4.5%

Lochinvar 4.8% 13.6% 0.0% 5.6% 3.2% 0.0% 4.0% 6.7% 2.2% 5.4% 9.1%

Takagi 3.8% 0.0% 0.0% 0.0% 12.9% 0.0% 4.0% 4.4% 2.2% 8.1% 0.0%

None of these 2.9% 4.5% 0.0% 5.6% 3.2% 0.0% 0.0% 6.7% 4.4% 2.7% 0.0%


400

WATER HEATERSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

A.O. Smith 25.0% 22.7% 18.8% 38.9% 25.8% 44.4% 26.0% 20.0% 24.4% 21.6% 31.8%

Bradford White 16.3% 13.6% 15.6% 22.2% 16.1% 22.2% 18.0% 13.3% 6.7% 24.3% 22.7%

Rinnai 11.5% 18.2% 18.8% 0.0% 6.5% 11.1% 10.0% 13.3% 11.1% 8.1% 18.2%

Rheem 10.6% 0.0% 6.2% 11.1% 19.4% 0.0% 12.0% 11.1% 11.1% 8.1% 13.6%

GE Appliances 8.7% 13.6% 9.4% 5.6% 6.5% 11.1% 12.0% 4.4% 8.9% 8.1% 9.1%

Navien America 7.7% 13.6% 6.2% 0.0% 9.7% 0.0% 8.0% 8.9% 8.9% 10.8% 0.0%

Noritz 5.8% 0.0% 12.5% 0.0% 6.5% 0.0% 2.0% 11.1% 6.7% 8.1% 0.0%


Bosch 1.9% 4.5% 3.1% 0.0% 0.0% 0.0% 4.0% 0.0% 4.4% 0.0% 0.0%

Whirlpool 1.9% 0.0% 3.1% 5.6% 0.0% 0.0% 0.0% 4.4% 2.2% 2.7% 0.0%

Ruud 1.0% 0.0% 0.0% 5.6% 0.0% 0.0% 2.0% 0.0% 0.0% 2.7% 0.0%

Takagi 1.0% 0.0% 0.0% 0.0% 3.2% 0.0% 2.0% 0.0% 2.2% 0.0% 0.0%

None of these 5.8% 9.1% 0.0% 11.1% 6.5% 0.0% 0.0% 13.3% 8.9% 5.4% 0.0%


401

WATER HEATERSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Rinnai 6.06 5.71 6.00 6.33 6.25 6.00 6.21 5.94 5.88 6.38 6.00

Bosch 5.86 5.87 5.65 5.93 6.07 4.75 6.17 5.70 6.03 5.73 5.56

Rheem 5.86 5.62 5.73 6.00 6.08 6.00 5.92 5.74 5.85 5.93 5.78

A.O. Smith 5.80 5.88 5.78 5.67 5.90 5.78 5.83 5.77 5.86 5.81 5.60

Takagi 5.67 4.67 5.67 6.00 5.91 6.33 5.58 5.50 5.40 6.33 5.40

Navien America 5.55 5.00 5.92 0.00 5.50 6.50 5.21 5.73 5.60 6.00 4.75

Bradford White 5.53 5.23 5.48 6.00 5.58 5.83 5.66 5.35 5.46 5.72 5.33

Noritz 5.51 3.33 5.88 5.00 5.62 5.60 5.33 5.67 5.47 5.80 5.30

GE Appliances 5.45 5.08 5.52 5.69 5.40 5.83 5.51 5.26 5.57 5.39 5.31

Ruud 5.39 5.08 5.33 5.69 5.55 5.60 5.61 5.14 5.50 5.53 5.00

Whirlpool 5.32 4.62 5.50 5.50 5.62 5.00 5.39 5.32 5.52 5.10 5.27

Kenmore (Sears) 5.28 5.00 5.22 5.69 5.17 5.67 5.43 4.95 5.25 5.25 5.40

State Industries 5.19 5.17 4.93 6.00 4.88 5.33 5.26 5.07 5.40 5.31 4.62

TruTankless 5.17 4.60 5.67 6.00 5.00 5.50 4.83 5.30 5.38 5.00 5.00

Lochinvar 5.11 4.80 5.60 6.50 4.50 6.00 4.88 5.22 4.67 5.57 5.00

Heatworks 4.55 3.00 5.25 6.00 4.00 0.00 4.43 4.75 4.50 4.75 4.33


402

WATER HEATERSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.25 6.45 6.19 6.22 6.23 5.56 6.39 6.24 6.42 6.11 6.14


5.99 5.68 6.13 5.94 6.06 5.78 6.02 6.00 6.04 6.03 5.82

Product price 5.84 6.05 5.74 5.78 5.84 5.67 6.14 5.56 5.73 5.75 6.23



5.48 5.95 5.39 5.50 5.23 5.56 5.31 5.64 5.58 5.53 5.18



5.08 5.50 5.13 4.78 4.84 4.89 4.94 5.27 5.04 5.28 4.82


403

WINDOWS: FIBERGLASSBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Integrity From Marvin Windows and Doors

80.2% 80.8% 77.1% 95.0% 72.2% 100.0% 79.2% 78.3% 76.5% 87.2% 70.0%

Pella Impervia 72.3% 65.4% 77.1% 80.0% 66.7% 85.7% 72.9% 69.6% 67.6% 76.6% 70.0%

Weathershield 66.3% 69.2% 68.6% 75.0% 55.6% 85.7% 66.7% 63.0% 73.5% 61.7% 65.0%

Milgard 49.5% 30.8% 42.9% 70.0% 72.2% 42.9% 50.0% 50.0% 50.0% 42.6% 65.0%

Infinity Windows 41.6% 50.0% 28.6% 70.0% 27.8% 28.6% 43.8% 41.3% 35.3% 40.4% 55.0%

InLine 18.8% 23.1% 11.4% 25.0% 22.2% 14.3% 18.8% 19.6% 14.7% 14.9% 35.0%

None of these 8.9% 7.7% 11.4% 5.0% 5.6% 0.0% 4.2% 15.2% 8.8% 10.6% 5.0%


404

WINDOWS: FIBERGLASSBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


39.6% 46.2% 34.3% 60.0% 22.2% 42.9% 27.1% 52.2% 38.2% 46.8% 25.0%

Pella Impervia 24.8% 15.4% 17.1% 50.0% 27.8% 42.9% 25.0% 21.7% 20.6% 27.7% 25.0%

Milgard 15.8% 0.0% 17.1% 10.0% 44.4% 0.0% 16.7% 17.4% 17.6% 6.4% 35.0%

Weathershield 15.8% 19.2% 14.3% 15.0% 16.7% 0.0% 20.8% 13.0% 14.7% 12.8% 25.0%

Infinity Windows 6.9% 7.7% 2.9% 15.0% 5.6% 0.0% 6.2% 8.7% 0.0% 8.5% 15.0%

InLine 5.0% 3.8% 2.9% 15.0% 0.0% 0.0% 8.3% 2.2% 2.9% 2.1% 15.0%

None of these 31.7% 30.8% 40.0% 20.0% 22.2% 14.3% 35.4% 30.4% 23.5% 40.4% 25.0%


405

WINDOWS: FIBERGLASSBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


22.8% 38.5% 17.1% 20.0% 16.7% 42.9% 14.6% 28.3% 32.4% 21.3% 10.0%

Pella Impervia 17.8% 11.5% 17.1% 30.0% 16.7% 42.9% 18.8% 13.0% 14.7% 19.1% 20.0%

Milgard 8.9% 0.0% 11.4% 5.0% 22.2% 0.0% 10.4% 8.7% 11.8% 4.3% 15.0%

Weathershield 8.9% 15.4% 8.6% 0.0% 11.1% 0.0% 12.5% 6.5% 11.8% 6.4% 10.0%

InLine 1.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.1% 0.0% 0.0% 0.0% 5.0%

None of these 40.6% 34.6% 45.7% 40.0% 33.3% 14.3% 41.7% 43.5% 29.4% 48.9% 40.0%


406

WINDOWS: FIBERGLASSQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


6.01 5.76 6.26 5.94 6.00 6.43 5.92 6.03 6.16 6.12 5.38

Pella Impervia 5.73 5.76 5.62 5.62 6.00 4.80 5.82 5.77 5.50 5.94 5.54

Milgard 5.39 4.75 5.54 4.85 6.25 5.33 5.50 5.29 5.07 5.26 6.00

Weathershield 5.34 5.44 5.59 4.71 5.50 5.67 5.40 5.19 5.05 5.50 5.50

Infinity Windows 5.31 4.85 6.22 5.21 5.00 4.50 5.37 5.33 5.60 5.42 4.80

InLine 4.76 4.17 6.25 4.50 4.33 4.00 4.75 4.88 4.25 4.86 5.00


407

WINDOWS: FIBERGLASSImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.29 6.35 6.31 6.05 6.39 6.00 6.38 6.24 6.15 6.34 6.40


5.99 6.15 5.89 5.60 6.28 6.57 6.04 5.85 5.85 6.02 6.15


Product price 5.87 6.12 5.71 5.50 6.17 6.14 5.85 5.85 5.59 5.96 6.15


5.55 5.73 5.66 5.20 5.78 6.14 5.27 5.76 5.56 5.45 5.80


5.31 5.31 5.43 5.10 5.44 5.57 5.00 5.59 5.35 5.32 5.20



408

WINDOWS: VINYLBrand Familiarity*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 79.6% 75.0% 80.6% 82.6% 88.2% 73.3% 81.2% 79.2% 81.8% 82.2% 72.0%

Ply Gem Windows 49.5% 45.8% 63.9% 52.2% 29.4% 33.3% 50.0% 58.3% 48.5% 46.7% 56.0%


Crestline 44.7% 33.3% 47.2% 78.3% 17.6% 40.0% 42.2% 54.2% 48.5% 46.7% 36.0%

ThermaStar by Pella 38.8% 33.3% 47.2% 39.1% 29.4% 40.0% 31.2% 58.3% 45.5% 37.8% 32.0%

Simonton 36.9% 41.7% 38.9% 43.5% 23.5% 20.0% 35.9% 50.0% 42.4% 40.0% 24.0%

Milgard 35.9% 20.8% 27.8% 30.4% 88.2% 53.3% 28.1% 45.8% 36.4% 31.1% 44.0%

Weather Shield/Visions 2000 35.9% 37.5% 36.1% 39.1% 35.3% 40.0% 28.1% 54.2% 39.4% 33.3% 36.0%

Atrium 35.0% 29.2% 36.1% 34.8% 47.1% 33.3% 32.8% 41.7% 42.4% 31.1% 32.0%


Alside 28.2% 41.7% 19.4% 34.8% 23.5% 20.0% 26.6% 37.5% 27.3% 26.7% 32.0%

Cascade Windows 24.3% 16.7% 16.7% 26.1% 52.9% 33.3% 23.4% 20.8% 27.3% 22.2% 24.0%

Sierra Pacific Windows 21.4% 16.7% 8.3% 30.4% 47.1% 13.3% 20.3% 29.2% 21.2% 17.8% 28.0%

PGT WinGuard 15.5% 8.3% 25.0% 8.7% 17.6% 26.7% 10.9% 20.8% 18.2% 13.3% 16.0%

Great Lakes Windows by Ply Gem 13.6% 8.3% 5.6% 39.1% 5.9% 20.0% 14.1% 8.3% 15.2% 17.8% 4.0%



409

WINDOWS: VINYLBrand Familiarity (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Alliance Window Systems 11.7% 16.7% 8.3% 13.0% 11.8% 6.7% 12.5% 12.5% 6.1% 15.6% 12.0%

CWD Windows and Doors by Ply Gem

11.7% 12.5% 11.1% 17.4% 5.9% 6.7% 10.9% 16.7% 12.1% 11.1% 12.0%

Superseal 8.7% 12.5% 8.3% 13.0% 0.0% 6.7% 7.8% 12.5% 6.1% 13.3% 4.0%

YKK AP 8.7% 4.2% 13.9% 8.7% 5.9% 20.0% 6.2% 8.3% 3.0% 11.1% 12.0%

Eartjwose Womdpws and Doors by Ply Gem

3.9% 4.2% 2.8% 8.7% 0.0% 6.7% 3.1% 4.2% 3.0% 4.4% 4.0%

None of these 7.8% 8.3% 8.3% 4.3% 0.0% 6.7% 7.8% 8.3% 6.1% 11.1% 4.0%


410

WINDOWS: VINYLBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 39.8% 33.3% 50.0% 34.8% 35.3% 33.3% 37.5% 50.0% 36.4% 48.9% 28.0%


Ply Gem Windows 17.5% 8.3% 27.8% 13.0% 17.6% 6.7% 23.4% 8.3% 9.1% 22.2% 20.0%


Simonton 13.6% 16.7% 11.1% 13.0% 17.6% 0.0% 18.8% 8.3% 12.1% 15.6% 12.0%


Milgard 10.7% 0.0% 0.0% 4.3% 58.8% 33.3% 4.7% 12.5% 15.2% 8.9% 8.0%

Alside 7.8% 16.7% 5.6% 8.7% 0.0% 0.0% 10.9% 4.2% 6.1% 8.9% 8.0%


Atrium 5.8% 0.0% 11.1% 4.3% 5.9% 6.7% 6.2% 4.2% 3.0% 8.9% 4.0%

Crestline 5.8% 4.2% 2.8% 17.4% 0.0% 6.7% 6.2% 4.2% 6.1% 2.2% 12.0%

PGT WinGuard 4.9% 4.2% 8.3% 4.3% 0.0% 6.7% 3.1% 8.3% 6.1% 6.7% 0.0%


Cascade Windows 3.9% 0.0% 2.8% 8.7% 5.9% 6.7% 4.7% 0.0% 3.0% 4.4% 4.0%

Sierra Pacific Windows 2.9% 0.0% 0.0% 4.3% 11.8% 0.0% 4.7% 0.0% 0.0% 2.2% 8.0%

CWD Windows and Doors by Ply Gem 1.9% 4.2% 0.0% 4.3% 0.0% 0.0% 3.1% 0.0% 3.0% 2.2% 0.0%



1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%

Superseal 1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%

YKK AP 1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%

None of these 12.6% 12.5% 11.1% 13.0% 5.9% 6.7% 14.1% 12.5% 9.1% 17.8% 8.0%


411

WINDOWS: VINYLBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

JELD-WEN 21.4% 16.7% 27.8% 21.7% 11.8% 26.7% 15.6% 33.3% 21.2% 22.2% 20.0%



Ply Gem Windows 8.7% 4.2% 16.7% 4.3% 5.9% 0.0% 12.5% 4.2% 6.1% 6.7% 16.0%

Milgard 6.8% 0.0% 0.0% 0.0% 41.2% 20.0% 3.1% 8.3% 12.1% 2.2% 8.0%

Simonton 6.8% 8.3% 5.6% 8.7% 5.9% 0.0% 9.4% 4.2% 6.1% 8.9% 4.0%


PGT WinGuard 2.9% 0.0% 8.3% 0.0% 0.0% 6.7% 1.6% 4.2% 3.0% 4.4% 0.0%


Alside 1.9% 8.3% 0.0% 0.0% 0.0% 0.0% 3.1% 0.0% 3.0% 2.2% 0.0%


Cascade Windows 1.0% 0.0% 0.0% 4.3% 0.0% 6.7% 0.0% 0.0% 3.0% 0.0% 0.0%


1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%


None of these 17.5% 16.7% 13.9% 21.7% 11.8% 13.3% 17.2% 20.8% 18.2% 20.0% 12.0%


412

WINDOWS: VINYLQuality Ratings*



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

ThermaStar by Pella 5.41 4.88 5.69 5.11 5.60 5.83 5.45 5.15 5.29 5.59 5.25

Sierra Pacific Windows 5.24 4.33 4.67 5.14 5.88 5.00 5.54 4.67 4.86 5.71 5.14

JELD-WEN 5.23 4.83 5.52 5.00 5.36 5.00 5.27 5.26 4.73 5.64 5.12

Simonton 5.16 5.30 5.15 5.00 5.25 5.33 5.30 4.82 4.85 5.39 5.17

Weather Shield/Visions 2000 5.14 5.11 5.17 4.56 6.00 5.50 4.83 5.42 5.42 5.27 4.56

YKK AP 5.12 1.00 6.25 4.50 6.00 6.50 4.75 4.50 1.00 5.40 6.50

Silver Line (an Andersen Company) 5.09 4.82 4.92 5.47 6.00 6.20 5.03 4.75 4.79 5.65 4.50

Milgard 5.09 4.40 4.44 5.00 5.79 5.38 5.00 5.00 4.73 5.29 5.20

PGT WinGuard 5.07 3.00 5.62 4.50 5.33 4.75 5.43 4.75 4.00 5.33 6.00

MI Windows and Doors 5.00 4.55 5.07 4.50 6.25 4.83 5.14 4.60 4.38 5.31 5.09

Cascade Windows 4.71 5.00 4.50 4.67 4.75 5.20 4.86 3.80 4.44 4.80 5.00

Alside 4.69 4.80 5.14 4.12 4.75 4.67 4.88 4.33 4.00 5.17 4.75

Atrium 4.60 3.71 5.08 4.62 4.62 5.00 4.60 4.40 4.07 5.08 4.75

Ply Gem Windows 4.56 4.45 4.59 4.50 4.80 4.00 4.62 4.62 4.40 4.95 4.14



413

WINDOWS: VINYLQuality Ratings (Cont’d)



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Crestline 4.51 4.62 4.62 4.22 5.33 4.83 4.44 4.50 4.33 4.86 4.00

CWD Windows and Doors by Ply Gem 4.50 4.33 4.75 4.25 5.00 4.00 4.29 5.00 4.50 4.60 4.33

Great Lakes Windows by Ply Gem 4.50 3.50 4.00 4.67 6.00 3.00 4.89 5.00 3.80 5.00 4.00

Superseal 4.33 3.67 4.67 4.67 0.00 4.00 4.40 4.33 2.50 5.00 4.00

Alliance Window Systems 4.25 4.00 4.33 4.67 4.00 4.00 4.12 4.67 3.00 4.43 4.67


3.50 1.00 4.00 4.50 0.00 4.00 3.00 4.00 1.00 4.50 4.00


414

WINDOWS: VINYLImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.25 6.25 6.22 6.35 6.18 6.40 6.22 6.25 6.30 6.22 6.24

Product price 6.13 6.17 6.22 6.17 5.82 6.20 6.12 6.08 6.12 6.09 6.20


6.09 5.96 6.17 6.00 6.35 6.00 6.12 6.04 5.94 6.18 6.12



5.50 5.67 5.44 5.52 5.41 5.27 5.39 5.96 5.58 5.47 5.48


5.18 5.38 4.86 5.57 5.18 5.00 5.16 5.38 5.09 5.11 5.44



415

WINDOWS: WOOD & CLAD -WOODBrand Familiarity



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 93.3% 100.0% 90.6% 95.7% 90.9% 100.0% 91.5% 94.7% 91.7% 95.8% 90.5%

Pella 89.5% 88.0% 93.8% 87.0% 86.4% 75.0% 89.8% 92.1% 88.9% 91.7% 85.7%

Marvin 88.6% 92.0% 84.4% 91.3% 95.5% 100.0% 86.4% 89.5% 94.4% 87.5% 81.0%

JELD-WEN 87.6% 84.0% 90.6% 87.0% 90.9% 87.5% 89.8% 84.2% 91.7% 87.5% 81.0%

Weathershield 67.6% 64.0% 84.4% 56.5% 63.6% 62.5% 71.2% 63.2% 72.2% 62.5% 71.4%

Kolbe & Kolbe 60.0% 56.0% 65.6% 52.2% 72.7% 37.5% 62.7% 60.5% 66.7% 60.4% 47.6%

Crestline 51.4% 28.0% 65.6% 73.9% 40.9% 50.0% 57.6% 42.1% 38.9% 58.3% 57.1%

Ply Gem Windows 50.5% 28.0% 65.6% 43.5% 68.2% 37.5% 55.9% 44.7% 47.2% 54.2% 47.6%

Eagle 49.5% 40.0% 59.4% 39.1% 63.6% 50.0% 45.8% 55.3% 50.0% 50.0% 47.6%

Milgard 46.7% 28.0% 46.9% 34.8% 86.4% 37.5% 44.1% 52.6% 47.2% 39.6% 61.9%

Sierra-Pacific 36.2% 20.0% 46.9% 17.4% 63.6% 12.5% 30.5% 50.0% 38.9% 29.2% 47.6%

Windsor Windows and Doors 33.3% 28.0% 40.6% 34.8% 31.8% 25.0% 30.5% 39.5% 36.1% 31.2% 33.3%

Thermal Gard 24.8% 12.0% 37.5% 26.1% 22.7% 25.0% 30.5% 15.8% 19.4% 25.0% 33.3%

Loewen 23.8% 28.0% 25.0% 17.4% 27.3% 12.5% 23.7% 26.3% 22.2% 20.8% 33.3%

Lincoln 21.9% 28.0% 21.9% 13.0% 27.3% 0.0% 23.7% 23.7% 22.2% 22.9% 19.0%

Vetter 15.2% 8.0% 18.8% 21.7% 13.6% 0.0% 20.3% 10.5% 11.1% 16.7% 19.0%

None of these 1.0% 0.0% 3.1% 0.0% 0.0% 0.0% 0.0% 2.6% 2.8% 0.0% 0.0%


416

WINDOWS: WOOD & CLAD -WOODBrand Used in the Past 2 Years



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 56.2% 80.0% 56.2% 65.2% 27.3% 37.5% 57.6% 57.9% 47.2% 64.6% 52.4%

Marvin 34.3% 44.0% 31.2% 34.8% 31.8% 50.0% 33.9% 31.6% 41.7% 33.3% 23.8%

JELD-WEN 32.4% 8.0% 40.6% 34.8% 45.5% 12.5% 35.6% 31.6% 27.8% 35.4% 33.3%

Pella 29.5% 24.0% 18.8% 39.1% 40.9% 37.5% 30.5% 26.3% 22.2% 33.3% 33.3%

Weathershield 12.4% 4.0% 25.0% 4.3% 13.6% 25.0% 13.6% 7.9% 5.6% 12.5% 23.8%

Milgard 11.4% 0.0% 15.6% 0.0% 31.8% 0.0% 10.2% 15.8% 13.9% 8.3% 14.3%

Ply Gem Windows 11.4% 8.0% 18.8% 4.3% 13.6% 12.5% 15.3% 5.3% 2.8% 20.8% 4.8%

Kolbe & Kolbe 10.5% 0.0% 12.5% 21.7% 9.1% 12.5% 10.2% 10.5% 5.6% 10.4% 19.0%

Sierra-Pacific 9.5% 4.0% 12.5% 13.0% 9.1% 0.0% 10.2% 10.5% 8.3% 8.3% 14.3%

Eagle 5.7% 4.0% 9.4% 0.0% 9.1% 12.5% 5.1% 5.3% 0.0% 10.4% 4.8%

Thermal Gard 5.7% 4.0% 12.5% 4.3% 0.0% 12.5% 6.8% 2.6% 2.8% 6.2% 9.5%

Lincoln 4.8% 4.0% 3.1% 0.0% 13.6% 0.0% 1.7% 10.5% 2.8% 8.3% 0.0%

Windsor Windows and Doors 4.8% 4.0% 6.2% 8.7% 0.0% 0.0% 6.8% 2.6% 2.8% 6.2% 4.8%

Crestline 2.9% 0.0% 3.1% 4.3% 4.5% 0.0% 3.4% 2.6% 0.0% 4.2% 4.8%

Loewen 2.9% 0.0% 6.2% 0.0% 4.5% 0.0% 5.1% 0.0% 0.0% 2.1% 9.5%

None of these 4.8% 0.0% 6.2% 4.3% 4.5% 12.5% 5.1% 2.6% 2.8% 4.2% 9.5%


417

WINDOWS: WOOD & CLAD -WOODBrand Used the Most



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Andersen 30.5% 56.0% 21.9% 34.8% 13.6% 12.5% 30.5% 34.2% 30.6% 33.3% 23.8%

Pella 16.2% 16.0% 6.2% 21.7% 22.7% 0.0% 18.6% 15.8% 8.3% 20.8% 19.0%

Marvin 15.2% 20.0% 12.5% 17.4% 13.6% 12.5% 13.6% 18.4% 19.4% 12.5% 14.3%

JELD-WEN 12.4% 0.0% 25.0% 4.3% 13.6% 0.0% 13.6% 13.2% 13.9% 10.4% 14.3%

Milgard 4.8% 0.0% 3.1% 0.0% 18.2% 0.0% 5.1% 5.3% 11.1% 0.0% 4.8%

Ply Gem Windows 3.8% 0.0% 9.4% 0.0% 4.5% 12.5% 3.4% 2.6% 0.0% 8.3% 0.0%

Kolbe & Kolbe 2.9% 0.0% 3.1% 8.7% 0.0% 12.5% 1.7% 2.6% 5.6% 2.1% 0.0%

Weathershield 2.9% 0.0% 6.2% 0.0% 4.5% 25.0% 1.7% 0.0% 2.8% 0.0% 9.5%

Sierra-Pacific 1.9% 0.0% 3.1% 4.3% 0.0% 0.0% 1.7% 2.6% 2.8% 0.0% 4.8%

Crestline 1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.7% 0.0% 0.0% 2.1% 0.0%

Eagle 1.0% 4.0% 0.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.1% 0.0%

Thermal Gard 1.0% 4.0% 0.0% 0.0% 0.0% 12.5% 0.0% 0.0% 2.8% 0.0% 0.0%

None of these 6.7% 0.0% 9.4% 4.3% 9.1% 12.5% 6.8% 5.3% 2.8% 8.3% 9.5%


418

WINDOWS: WOOD & CLAD -WOODQuality Ratings



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+

Marvin 6.06 6.43 6.19 5.71 5.86 5.88 6.06 6.12 6.47 5.74 6.06

Andersen 6.05 6.16 6.31 5.59 6.16 6.86 6.04 5.92 5.97 6.07 6.16

Pella 5.78 5.45 5.93 5.45 6.26 6.50 5.70 5.77 5.78 5.70 5.94

Sierra-Pacific 5.49 5.40 5.50 5.75 5.43 6.00 5.61 5.33 5.54 5.21 5.80

Kolbe & Kolbe 5.48 5.23 5.75 5.33 5.47 6.00 5.24 5.85 5.59 5.46 5.30

Loewen 5.29 5.57 5.43 4.75 5.17 7.00 5.07 5.44 5.29 5.20 5.43

JELD-WEN 5.25 5.19 5.83 4.60 5.20 5.57 5.34 5.03 5.15 5.17 5.65

Weathershield 5.16 4.94 5.60 4.58 5.14 6.00 5.24 4.82 5.16 4.89 5.67

Milgard 5.11 4.43 5.46 4.62 5.32 6.00 5.48 4.47 4.81 4.95 5.75

Eagle 5.10 5.50 5.22 4.50 5.00 5.50 5.12 5.00 4.82 5.26 5.20

Windsor Windows and Doors 5.09 5.00 5.42 5.14 4.57 6.00 5.22 4.86 5.09 5.13 5.00

Thermal Gard 5.04 5.00 5.18 4.80 5.00 7.00 4.72 5.80 5.60 4.58 5.43

Ply Gem Windows 5.02 5.14 5.30 4.89 4.67 6.50 5.09 4.69 5.00 4.88 5.40

Vetter 4.47 4.50 5.40 3.80 4.00 0.00 4.58 4.00 4.67 4.25 4.75

Crestline 4.44 4.43 5.05 3.75 4.33 4.75 4.42 4.40 4.31 4.22 5.08

Lincoln 4.38 3.86 5.20 3.33 4.83 0.00 4.36 4.43 4.29 4.20 5.00


419

WINDOWS: WOOD & CLAD -WOODImportance of Factors Influencing Brand Selection



Under

$150K

$150K-

$499K $500K+

Less

than 5 5 to 49 50+


Warranty 6.37 6.56 6.44 6.17 6.27 6.38 6.37 6.37 6.36 6.38 6.38



6.23 6.44 6.34 6.04 6.05 6.38 6.27 6.13 6.47 6.23 5.81

Product price 5.89 6.24 6.09 5.87 5.18 6.12 5.95 5.74 5.78 6.04 5.71


5.71 6.40 5.66 5.61 5.36 4.88 5.86 5.66 5.61 5.75 5.81


5.43 6.04 5.41 5.17 5.23 4.62 5.44 5.58 5.64 5.38 5.19


420

RESEARCH

CONDUCTED BY

2018 BUILDERBRAND USE STUDY

Documents

2018 BUILDER - Amazon S3Builder+Brand+Use+Report.pdf · 2018 Builder Brand Use Study 3 TABLE OF CONTENTS PRODUCT CATEGORIES Summary Detailed Results Bath Fixtures and Accessories