2015 BUILDER BRAND USE STUDYcdnassets.hw.net/62/62/b7e51fc54a94981c56800fce36d6/2015-buil… · 2015 Builder Brand Use Study PRODUCT CATEGORIES Summary Detailed Results Bath Accessories

2 0 1 5 B u i l d e r B r a n d U s e S t u d y

Research conducted by

2015 BUILDER

BRAND USE STUDY


Page

PROJECT OBJECTIVES AND METHODOLOGY 7-11

PRODUCT SUMMARIES 12-125

DETAILED RESULTS 126

PRIMARY BUSINESS 127

NUMBER OF RESIDENTIAL UNITS BUILT 128

AVERAGE SALE PRICE 129

WILLINGNESS TO TRY NEW BRANDS 130

REASONS FOR WILLINGNESS TO TRY NEW BRANDS 131

TIMEFRAME FOR RESEARCHING NEW BRANDS 132

FINAL BRAND DECISION MAKER 133

GEOGRAPHIC DISTRIBUTION 134

2

TA B L E O F C O N T E N T S


PRODUCT CATEGORIES Summary Detailed Results

Bath Accessories 13 135

Bath Fixtures 14 139

Bathroom Ventilation/Fans 16 144

Cabinets: Semi-Custom and Custom 18 149

Cabinets: Stock 20 154

Carpet 22 159

Caulks/Sealants 24 164

Central Vacuums 25 168

Ceramic Tile 26 172

Closet/Organization Systems 28 177

Decking: Composite/PVC 29 181

Decorative Mouldings & Columns: Exterior 31 186

Decorative Mouldings/Trim/Columns: Interior 33 191

Doors: Garage 35 196

Dishwashers 37 201

Doors: Entry 39 206

Doors: Interior Passage 41 211

3



4



Electrical Systems/Load Centers 43 216

Exterior Foundation Waterproofing (Construction Phase) 44 220

Doors: Patio 45 224

Engineered I-Joists 46 232

Exterior Trim 48 237

Exterior Wall Sheathing 50 242

Faucets 52 247

Fireplaces 54 253

Flooring: Laminate 56 258

Flooring: Vinyl 57 262

Flooring: Wood 58 266

Garage Door Openers 59 270

Generators: Portable 60 274

Generators: Stationary 62 279

Housewrap 64 284

HVAC 66 289

Insulation 68 294


5



Laundry Appliances 70 299

Lighting 72 304

Lighting Controls/Switches 73 308

Locksets/Hardware 74 312

Manufactured Stone 76 317

Oriented Strand Board 78 322

Paints 80 327

Range Hoods 82 332

Ranges/Cooktops 83 336

Refrigerators 85 341

Ridge Vent Systems 87 346

Roofing: Asphalt/Fiberglass Shingles 88 350

Roofing: Clay/Concrete/Synthetic Tiles 90 355

Roofing: Metal 91 359

Roofing: Photovoltaic 92 363

Shower Doors/Surrounds 93 367


6



Siding: Brick & Brick Veneer 94 371

Siding: EIFS/Stucco 96 376

Siding: Engineered Wood 98 381

Siding: Fiber Cement 100 386

Siding: Insulated 102 391

Stains/Varnishes 104 396

Siding: Vinyl 105 400

Surfacing: Laminate 107 405

Surfacing: Quartz 108 409

Surfacing: Solid Surfaces 109 413

Trucks: Pickup 111 418

Underlayment 113 423

Wallboard 114 427

Water Heaters 116 432

Whirlpool Baths 118 437

Windows: Fiberglass 119 441

Windows: Vinyl 120 445

Windows: Wood & Clad-Wood 122 452

Windows: Skylight/Roof 124 457


7

PROJECT OBJECTIVES AND

METHODOLOGY


8

P R O J E C T O B J E C T I V E S

PROJECT OBJECTIVES AND METHODOLOGY

The findings cited in this report are based on a survey sponsored by Hanley Wood on behalf of their publication, Builder. The survey was conducted by The Farnsworth Group.

The purpose of this research is to profile the brands used by builders. Specific areas of inquiry included:

The number and average sale price of residential units firms building in 2013

Familiarity, use and opinions about brands in 70 product categories

Importance of factors influencing brand selection within each product category

2,299 surveys were completed online with recipients of Builder classified as “Builders, Builders-developers or general contractors.”

P R O J E C T M E T H O D O L O G Y


9

B A S E S F O R R E S U L T S

P R O J E C T R E S U L T S

The following pages present a graphic summary of brand-related results by product category.

Only the top three brands have been included in the charts for each question, based on the percentage indicating each brand (or the average rating provided for each). Full results for all brands and questions are listed in the Detailed Results section of this report.

The bases for the percentages vary depending on the number of respondents who indicated their firms used each category in the past 2 years. Multiple responses were allowed for each question.

Results of the quality ratings are based on those giving a rating for each brand.

Brands not mentioned (receiving 0% mentions) are not included in the detailed results.


10

S U R V E Y Q U E S T I O N S

P R O J E C T R E S U L T S C O N T I N U E D

The specific survey questions were as follows:

Please answer for each product specifically:

A. Which brand have you heard of?

B. Which brands has your firm used in the past 2 years (including brands your subcontracted with others to install)?

C. Which brand(s) does your firm use the most?

D. How do you rate the quality of each brand you are familiar with?

For the brands of [CATEGORY] you use most, how important are the following factors in influencing your brand selection?


11

ABOUT THE FARNSWORTH GROUP

About The Farnsworth Group

Established in 1989, The Farnsworth Group is the premier market research and strategic consulting firm serving the remodeling, construction, hardware and building supply industries. Our staff has a combined 100+ years of industry research experience through serving over 200 industry clients.

The Farnsworth Group assists clients in developing and using information to formulate the most viable and opportunistic strategies for their business. The Farnsworth Group focuses on the building materials, hardware and home improvement industries. We leverage this unique expertise to help clients evaluate market performance, monitor changing market conditions, identify new opportunities and recommend strategy direction and adjustments.


12

PRODUCT SUMMARIES


13

TOP 3 - BATH ACCESSORIES

89%

94%

95%

0% 20% 40% 60% 80% 100%

Delta Matching BathAccessories

Kohler

American Standard

62%

65%

83%

0% 20% 40% 60% 80% 100%

Moen/CreativeSpecialties International

American Standard

Kohler

Brand Familiarity Brands Specified/Used in the Past 2 Years

17%

24%

34%

0% 20% 40% 60% 80% 100%

American Standard

Moen/Creative SpecialtiesInternational

Kohler

5.53

5.57

5.94

1 2 3 4 5 6 7

Baldwin

Moen/Creative SpecialtiesInternational

Kohler

Brands Specified/Used Most Quality Rating


14

TOP 3 - BATH FIXTURES

82%

92%

94%

0% 20% 40% 60% 80% 100%

Jacuzzi

American Standard

Kohler

32%

68%

80%

0% 20% 40% 60% 80% 100%

Toto

American Standard

Kohler


8%

17%

46%

0% 20% 40% 60% 80% 100%

Toto

American Standard

Kohler

5.56

5.65

5.96

1 2 3 4 5 6 7

Grohe

Toto

Kohler



15

BATH FIXTURES

Importance of Factors Influencing Brand Selection

4.45

4.75

5.5

5.58

5.77

5.79

5.84

6.56

1 2 3 4 5 6 7

Green/Sustainable Features

Strong Relationship With TheManufacturer/Dealer

Ease Of Installation

Strength Of Manufacturer'SBrand/Reputation

Availability Of Product Through YourDealer

Warranty

Product Price

Product Performance


16

TOP 3 - BATH VENTILATION/FANS

85%

89%

91%

0% 20% 40% 60% 80% 100%

Panasonic

NuTone

Broan

55%

65%

68%

0% 20% 40% 60% 80% 100%

Panasonic

NuTone

Broan


25%

27%

33%

0% 20% 40% 60% 80% 100%

Panasonic

NuTone

Broan

5.47

5.54

5.72

1 2 3 4 5 6 7

NuTone

Broan

Panasonic



17

BATH VENTILATION/FANS


4.65

4.78

5.39

5.77

5.87

5.91

5.95

6.64

1 2 3 4 5 6 7



Strength Of Manufacturer'S Brand/Reputation

Warranty

Product Price


Availability Of Product Through Your Dealer

Product Performance


18

TOP 3 - CABINETS: SEMI-CUSTOM AND CUSTOM

46%

47%

80%

0% 20% 40% 60% 80% 100%

Bruce

Wellborn

KraftMaid

13%

13%

18%

49%

0% 20% 40% 60% 80% 100%

Wellborn

Quaker Maid

Bruce

KraftMaid


4%

5%

26%

0% 20% 40% 60% 80% 100%

Bertch

Wellborn

KraftMaid

5.13

5.27

5.27

1 2 3 4 5 6 7

KraftMaid

Wood-Mode

Crown PointCabinetry



19

CABINETS: SEMI-CUSTOM AND CUSTOM


5.33

5.49

5.87

6.07

6.09

6.22

6.31

1 2 3 4 5 6 7




Product Price


Warranty

Product Performance


20

TOP 3 - CABINETS: STOCK

56%

71%

79%

0% 20% 40% 60% 80% 100%

Aristokraft

Merillat

KraftMaid

18%

24%

33%

0% 20% 40% 60% 80% 100%

Bruce

Aristokraft

KraftMaid


7%

11%

13%

0% 20% 40% 60% 80% 100%

Merillat

Aristokraft

KraftMaid

4.95

4.97

5.00

1 2 3 4 5 6 7

Bruce

Wellborn

KraftMaid



21

CABINETS: STOCK


5.20

5.50

5.61

5.72

5.93

6.09

6.22

1 2 3 4 5 6 7




Warranty


Product Performance

Product Price


22

TOP 3 - CARPET

36%

81%

85%

0% 20% 40% 60% 80% 100%

Dalton Paradise Carpet

Shaw

Mohawk

8%

59%

67%

0% 20% 40% 60% 80% 100%

Dalton Paradise Carpet

Shaw

Mohawk


2%

29%

34%

0% 20% 40% 60% 80% 100%

Shaheen

Shaw

Mohawk

4.69

5.49

5.71

1 2 3 4 5 6 7

Dalton ParadiseCarpet

Shaw

Mohawk



23

CARPET


4.93

4.99

5.20

5.76

6.16

6.19

6.21

6.23

1 2 3 4 5 6 7





Product Performance

Product Price

Warranty



24

TOP 3 - CAULKS/SEALANTS

74 %

77 %

78 %

0 % 20 % 40 % 60 % 80 % 100 %

DAP (Phenoseal)

GE Silicones,Sealants, Adhesives

Gorilla Glue

58 %

61 %

64 %

0 % 20 % 40 % 60 % 80 % 100 %

Gorilla Glue


DAP (Phenoseal)


11 %

18 %

19 %

0 % 20 % 40 % 60 % 80 % 100 %

Macco/Liquid Nails


DAP (Phenoseal)

5.64

5.65

5.74

1 2 3 4 5 6 7

Gorilla Glue

Loctite

Macco/LiquidNails



25

TOP 3 - CENTRAL VACUUMS



66 %

77 %

78 %

0 % 20 % 40 % 60 % 80 % 100 %

Hoover

NuTone

Beam Central VacuumSystems by Electrolux

18 %

38 %

42 %

0 % 20 % 40 % 60 % 80 % 100 %

Hoover

Beam Central VacuumSystems by Electrolux

NuTone

7 %

25 %

25 %

0 % 20 % 40 % 60 % 80 % 100 %

Hoover

Beam CentralVacuum Systems by

Electrolux

NuTone

5.22

5.23

5.46

1 2 3 4 5 6 7

H-P ProductsVACUFLO

NuTone

Beam CentralVacuum System by

Electrolux


26

TOP 3 - CERAMIC TILE

61 %

75 %

77 %

0 % 20 % 40 % 60 % 80 % 100 %

American Olean

Armstrong

Dal-Tile

33 %

39 %

58 %

0 % 20 % 40 % 60 % 80 % 100 %

American Olean

Armstrong

Dal-Tile


9 %

13 %

32 %

0 % 20 % 40 % 60 % 80 % 100 %

Shaw

Armstrong

Dal-Tile

5.46

5.59

5.68

1 2 3 4 5 6 7

Florida Tile

Porcelanosa

Dal-Tile



27

CERAMIC TILE


5.17

5.51

5.60

5.60

6.04

6.05

6.25

1 2 3 4 5 6 7




Warranty

Product Price


Product Performance


28

TOP 3 - CLOSET/ORGANIZATION SYSTEMS

73 %

76 %

76 %

0 % 20 % 40 % 60 % 80 % 100 %

Closet Maid

California Closets

Rubbermaid

28 %

31 %

38 %

0 % 20 % 40 % 60 % 80 % 100 %

California Closets

Rubbermaid

Closet Maid


14 %

17 %

19 %

0 % 20 % 40 % 60 % 80 % 100 %

Rubbermaid

California Closets

Closet Maid

4.96

5.09

5.41

1 2 3 4 5 6 7

GarageTek

Closet Maid

California Closets



29

TOP 3 - DECKING: COMPOSITE/PVC

76 %

77 %

86 %

0 % 20 % 40 % 60 % 80 % 100 %

CertainTeed

AZEK Decks

Trex

38 %

40 %

62 %

0 % 20 % 40 % 60 % 80 % 100 %

TimberTech

CertainTeed

Trex


12 %

12 %

14 %

35 %

0 % 20 % 40 % 60 % 80 % 100 %

CertainTeed

TimberTech

AZEK Decks

Trex

5.18

5.26

5.50

1 2 3 4 5 6 7

CertainTeed

AZEK Decks

Trex



30

DECKING: COMPOSITE/PVC


4.78

4.93

5.46

5.80

5.96

6.07

6.09

6.58

1 2 3 4 5 6 7




Product Price


Warranty


Product Performance


31

TOP 3 - DECORATIVE MOULDINGS & COLUMNS: EXTERIOR

37 %

56 %

70 %

0 % 20 % 40 % 60 % 80 % 100 %

Crown Columns andMillwork

Fypon

CertainTeed

21 %

30 %

49 %

0 % 20 % 40 % 60 % 80 % 100 %

Mid-America SidingComponents

Fypon

CertainTeed


5 %

6 %

30 %

0 % 20 % 40 % 60 % 80 % 100 %

Permacast (HB&G)

Mid-America SidingComponents

CertainTeed

5.23

5.43

5.51

1 2 3 4 5 6 7

Permacast (HB&G)

CertainTeed

Fypon



32

DECORATIVE MOULDINGS & COLUMNS: EXTERIOR


5.06

5.24

5.71

5.84

6.00

6.05

6.43

1 2 3 4 5 6 7



Warranty

Product Price



Product Performance


33

TOP 3 - DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR

38 %

43 %

49 %

0 % 20 % 40 % 60 % 80 % 100 %

Permacast (HB&G)

Flex Trim

Fypon

18 %

25 %

32 %

0 % 20 % 40 % 60 % 80 % 100 %

Permacast (HB&G)

Flex Trim

Fypon


6 %

7 %

7 %

7 %

9 %

0 % 20 % 40 % 60 % 80 % 100 %

Crown Columns and Millwork

Fypon

Permacast (HB&G)

Versatex Trimboard

WindsorONE (Windsor Mill)

5.32

5.35

5.40

1 2 3 4 5 6 7

White RiverHardwoods

Kleer Trimboards

Fypon



34

DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR


4.69

5.04

5.56

5.69

5.81

5.94

6.17

1 2 3 4 5 6 7



Warranty


Product Price


Product Performance


35

TOP 3 - DOORS: GARAGE

65 %

66 %

70 %

0 % 20 % 40 % 60 % 80 % 100 %

JELD-WEN

Wayne-Dalton

Overhead Door

31 %

33 %

35 %

0 % 20 % 40 % 60 % 80 % 100 %

JELD-WEN

Overhead Door

Wayne-Dalton


13 %

20 %

20 %

0 % 20 % 40 % 60 % 80 % 100 %

JELD-WEN

Wayne-Dalton

Overhead Door

5.23

5.29

5.55

1 2 3 4 5 6 7

Real Carriage Door

Wayne-Dalton

Overhead Door



36

DOORS: GARAGE


5.42

5.46

5.52

5.85

5.95

5.95

6.31

1 2 3 4 5 6 7





Product Price

Warranty

Product Performance


37

TOP 3 - DISHWASHERS

91 %

92 %

93 %

0 % 20 % 40 % 60 % 80 % 100 %

KitchenAid

Whirlpool

GE Appliances

41 %

51 %

63 %

0 % 20 % 40 % 60 % 80 % 100 %

Bosch

Whirlpool

GE Appliances


8 %

13 %

13 %

30 %

0 % 20 % 40 % 60 % 80 % 100 %

KitchenAid

Bosch

Whirlpool

GE Appliances

5.58

5.60

5.88

1 2 3 4 5 6 7

Miele

Thermador

Bosch



38

DISHWASHERS


4.76

5.27

5.32

5.87

5.90

6.00

6.06

6.38

1 2 3 4 5 6 7






Product Price

Warranty

Product Performance


39

TOP 3 - DOORS: ENTRY

71 %

79 %

79 %

0 % 20 % 40 % 60 % 80 % 100 %

Masonite

JELD-WEN

Pella

38 %

38 %

50 %

51 %

0 % 20 % 40 % 60 % 80 % 100 %

Masonite

Pella

Therma-Tru

JELD-WEN


9 %

19 %

24 %

0 % 20 % 40 % 60 % 80 % 100 %

Simpson

JELD-WEN

Therma-Tru

5.31

5.66

5.68

1 2 3 4 5 6 7

Simpson

Pella

Therma-Tru



40

DOORS: ENTRY


5.35

5.52

5.57

5.91

5.92

5.92

6.45

1 2 3 4 5 6 7




Product Price


Warranty

Product Performance


41

TOP 3 - DOORS: INTERIOR PASSAGE

55 %

83 %

89 %

0 % 20 % 40 % 60 % 80 % 100 %

Simpson

Masonite

JELD-WEN

33 %

50 %

58 %

0 % 20 % 40 % 60 % 80 % 100 %

Simpson

JELD-WEN

Masonite


10 %

26 %

30 %

0 % 20 % 40 % 60 % 80 % 100 %

Simpson

JELD-WEN

Masonite

5.12

5.28

5.59

1 2 3 4 5 6 7

Masonite

JELD-WEN

Simpson



42

DOORS: INTERIOR PASSAGE


5.31

5.33

5.79

5.80

6.10

6.12

6.41

1 2 3 4 5 6 7



Warranty


Product Price


Product Performance


43

TOP 3 – ELECTRICAL SYSTEMS/LOAD CENTERS

85 %

88 %

90 %

0 % 20 % 40 % 60 % 80 % 100 %

Siemens

Square D bySchneider Electric

GE Appliances

49 %

58 %

73 %

0 % 20 % 40 % 60 % 80 % 100 %

Siemens

GE Appliances

Square D bySchneider Electric


11 %

24 %

46 %

0 % 20 % 40 % 60 % 80 % 100 %

Siemens

GE Appliances

Square D by SchneiderElectric

5.35

5.58

5.98

1 2 3 4 5 6 7

GE Appliances

Siemens

Square D by SchneiderElectric



44

TOP 3 – EXTERIOR FOUNDATION WATERPROOFING (CONSTRUCTION PHASE)

34 %

39 %

52 %

0 % 20 % 40 % 60 % 80 % 100 %

WatchDog

Delta (Cosella-Dorken)

Tuff-N-Dri

9 %

21 %

25 %

0 % 20 % 40 % 60 % 80 % 100 %

WatchDog


Tuff-N-Dri


5 %

12 %

17 %

0 % 20 % 40 % 60 % 80 % 100 %

WatchDog


Tuff-N-Dri

4.50

4.96

5.18

1 2 3 4 5 6 7

WatchDog


Tuff-N-Dri



45

TOP 3 – DOORS: PATIO

81 %

82 %

89 %

0 % 20 % 40 % 60 % 80 % 100 %

JELD-WEN

Pella

Andersen

32 %

45 %

45 %

58 %

0 % 20 % 40 % 60 % 80 % 100 %

Pella

JELD-WEN

Therma-Tru

Andersen


12 %

16 %

19 %

0 % 20 % 40 % 60 % 80 % 100 %

JELD-WEN

Andersen

Therma-Tru

5.54

5.56

5.72

1 2 3 4 5 6 7

Therma-Tru

Pella

Andersen



46

TOP 3 – ENGINEERED I-JOISTS

78 %

80 %

86 %

0 % 20 % 40 % 60 % 80 % 100 %

Trus Joist(Weyerhaeuser)

Boise Cascade

Georgia Pacific

48 %

51 %

53 %

0 % 20 % 40 % 60 % 80 % 100 %

Boise Cascade


Georgia Pacific


18 %

19 %

25 %

0 % 20 % 40 % 60 % 80 % 100 %

Georgia Pacific

Boise Cascade


5.67

5.70

5.75

1 2 3 4 5 6 7

Boise Cascade

Georgia Pacific




47

ENGINEERED I-JOISTS


4.73

5.84

5.94

5.95

6.03

6.22

6.57

1 2 3 4 5 6 7




Warranty

Product Price


Product Performance


48

TOP 3 – EXTERIOR TRIM

50 %

67 %

73 %

73 %

0 % 20 % 40 % 60 % 80 % 100 %

Fypon

AZEK Trimboards

CertainTeed

HardieTrim (James Hardie)

42 %

53 %

56 %

0 % 20 % 40 % 60 % 80 % 100 %

AZEK Trimboards

CertainTeed

HardieTrim (JamesHardie)


11 %

12 %

30 %

0 % 20 % 40 % 60 % 80 % 100 %

CertainTeed

AZEK Trimboards


5.53

5.58

5.88

1 2 3 4 5 6 7

CertainTeed

AZEK Trimboards




49

EXTERIOR TRIM


5.04

5.59

5.73

5.95

6.14

6.23

6.56

1 2 3 4 5 6 7




Product Price

Warranty


Product Performance


50

TOP 3 – EXTERIOR WALL SHEATHING

58 %

61 %

61 %

65 %

0 % 20 % 40 % 60 % 80 %100 %

US Gypsum

Weyerhaeuser

Georgia-Pacific (DensGlassGold)

Dow Styrofoam

34 %

36 %

38 %

0 % 20 % 40 % 60 % 80 % 100 %

Owens Corning

Dow Styrofoam

Weyerhaeuser


8 %

14 %

17 %

0 % 20 % 40 % 60 % 80 % 100 %

US Gypsum

Weyerhaeuser

ZIP System Wall Sheathing(Huber Engineered Woods)

5.46

5.55

5.63

1 2 3 4 5 6 7

US Gypsum

Dow Styrofoam

ZIP System Wall Sheathing(Huber Engineered Woods)



51

EXTERIOR WALL SHEATHING


5.03

5.62

5.76

5.92

5.95

6.08

6.47

1 2 3 4 5 6 7




Warranty

Product Price


Product Performance


52

TOP 3 – FAUCETS

82 %

86 %

86 %

87 %

87 %

0 % 20 % 40 % 60 % 80 % 100 %

Pfister

Delta

Moen

American Standard

Kohler

63 %

64 %

66 %

0 % 20 % 40 % 60 % 80 % 100 %

Delta

Kohler

Moen


18 %

23 %

32 %

0 % 20 % 40 % 60 % 80 % 100 %

Delta

Kohler

Moen

5.70

5.87

6.04

1 2 3 4 5 6 7

Moen

Grohe

Kohler



53

FAUCETS


4.78

5.80

5.93

6.03

6.07

6.09

6.59

1 2 3 4 5 6 7



Warranty

Product Price



Product Performance


54

TOP 3 – FIREPLACES

61 %

75 %

77 %

0 % 20 % 40 % 60 % 80 % 100 %

Majestic

Heat & Glo

Heatilator

29 %

41 %

43 %

0 % 20 % 40 % 60 % 80 % 100 %

Majestic

Heat & Glo

Heatilator


10 %

20 %

23 %

0 % 20 % 40 % 60 % 80 % 100 %

Majestic

Heat & Glo

Heatilator

5.15

5.23

5.42

1 2 3 4 5 6 7

Heat & Glo

VermontCastings

Heatilator



55

FIREPLACES


4.63

5.7

5.74

5.88

5.99

6.03

6.34

1 2 3 4 5 6 7




Product Price

Warranty


Product Performance


56

TOP 3 – FLOORING: LAMINATE

77 %

84 %

90 %

0 % 20 % 40 % 60 % 80 % 100 %

Mohawk

Pergo

Armstrong

38 %

39 %

62 %

0 % 20 % 40 % 60 % 80 % 100 %

Wilsonart

Mohawk

Armstrong


11 %

14 %

29 %

0 % 20 % 40 % 60 % 80 % 100 %

Shaw

Mohawk

Armstrong

5.32

5.39

5.53

1 2 3 4 5 6 7

Shaw

Mohawk

Armstrong



57

TOP 3 – FLOORING: VINYL

72 %

78 %

91 %

0 % 20 % 40 % 60 % 80 % 100 %

Mannington

Congoleum

Armstrong

28 %

29 %

66 %

0 % 20 % 40 % 60 % 80 % 100 %

Mannington

Congoleum

Armstrong


6 %

9 %

47 %

0 % 20 % 40 % 60 % 80 % 100 %

Congoleum

Mannington

Armstrong

5.40

5.47

5.78

1 2 3 4 5 6 7

Congoleum

Mannington

Armstrong



58

TOP 3 – FLOORING: WOOD

63 %

66 %

68 %

0 % 20 % 40 % 60 % 80 % 100 %

Armstrong

Bruce

Lumber Liquidators

28 %

28 %

36 %

37 %

0 % 20 % 40 % 60 % 80 % 100 %

Shaw

Mohawk

Armstrong

Bruce


10 %

13 %

13 %

14 %

0 % 20 % 40 % 60 % 80 % 100 %

Lumber Liquidators

Armstrong

Shaw

Bruce

5.40

5.51

5.54

1 2 3 4 5 6 7

Mohawk

Bruce

Armstrong



59

TOP 3 – GARAGE DOOR OPENERS

76 %

81 %

86 %

0 % 20 % 40 % 60 % 80 % 100 %

Craftsmen

Genie

LiftMaster

29 %

32 %

59 %

0 % 20 % 40 % 60 % 80 % 100 %

Genie

Overhead Door

LiftMaster


10 %

17 %

39 %

0 % 20 % 40 % 60 % 80 % 100 %

Genie

Overhead Door

LiftMaster

5.40

5.72

5.78

1 2 3 4 5 6 7

Raynor

OverheadDoor

LiftMaster



60

TOP 3 – GENERATORS: PORTABLE

85 %

86 %

89 %

0 % 20 % 40 % 60 % 80 % 100 %

Generac

American Honda

Briggs & Stratton

46 %

47 %

49 %

0 % 20 % 40 % 60 % 80 % 100 %

DeWalt

Generac

American Honda


23 %

24 %

26 %

0 % 20 % 40 % 60 % 80 % 100 %

Generac

American Honda

DeWalt

5.51

5.52

6.23

1 2 3 4 5 6 7

DeWalt

Generac

AmericanHonda



61

GENERATORS: PORTABLE


5.14

5.62

5.82

6.00

6.01

6.33

6.65

1 2 3 4 5 6 7





Product Price

Warranty

Product Performance


62

TOP 3 – GENERATORS: STATIONARY

70 %

86 %

90 %

0 % 20 % 40 % 60 % 80 % 100 %

Siemens

Generac

Kohler

18 %

45 %

60 %

0 % 20 % 40 % 60 % 80 % 100 %

Cummins

Kohler

Generac


7 %

27 %

41 %

0 % 20 % 40 % 60 % 80 % 100 %

Cummins

Kohler

Generac

5.57

5.64

5.87

1 2 3 4 5 6 7

CumminsOnan

Generac

Kohler



63

GENERATORS: STATIONARY


5.74

5.99

6.16

6.18

6.18

6.46

6.52

1 2 3 4 5 6 7



Product Price



Warranty

Product Performance


64

TOP 3 – HOUSEWRAP

56 %

60 %

60 %

97 %

0 % 20 % 40 % 60 % 80 % 100 %

CertaWrap (CertainTeed)

Typar (Fiberweb)

James Hardie

Tyvek (DuPont)

22 %

28 %

83 %

0 % 20 % 40 % 60 % 80 % 100 %

CertaWrap(CertainTeed)

James Hardie

Tyvek (DuPont)


6 %

7 %

68 %

0 % 20 % 40 % 60 % 80 % 100 %

CertaWrap(CertainTeed)

Weathermate (DOW)

Tyvek (DuPont)

5.33

5.57

6.16

1 2 3 4 5 6 7

Weathermate(DOW)

James Hardie

Tyvek (DuPont)



65

HOUSEWRAP


4.71

4.87

5.56

5.64

5.78

5.91

5.94

6.67

1 2 3 4 5 6 7



Product Price


Warranty



Product Performance


66

TOP 3 – HVAC

85 %

85 %

88 %

90 %

0 % 20 % 40 % 60 % 80 % 100 %

Lennox

Trane

Rheem

Carrier

34 %

38 %

47 %

0 % 20 % 40 % 60 % 80 % 100 %

American Standard

Lennox

Carrier


10 %

10 %

14 %

17 %

0 % 20 % 40 % 60 % 80 % 100 %

Goodman

Trane

Lennox

Carrier

5.36

5.42

5.59

1 2 3 4 5 6 7

Lennox

Trane

Carrier



67

HVAC


4.91

5.51

5.57

5.87

5.88

5.97

6.28

6.49

1 2 3 4 5 6 7






Product Price

Warranty

Product Performance


68

TOP 3 – INSULATION

75 %

80 %

87 %

0 % 20 % 40 % 60 % 80 % 100 %

Johns Manville

CertainTeed

Owens Corning

38 %

51 %

71 %

0 % 20 % 40 % 60 % 80 % 100 %

Johns Manville

CertainTeed

Owens Corning


9 %

17 %

35 %

0 % 20 % 40 % 60 % 80 % 100 %

Johns Manville

CertainTeed

Owens Corning

5.68

5.80

5.80

1 2 3 4 5 6 7

Icynene

OwensCorning

Dow



69

INSULATION


5.03

5.25

5.39

5.60

5.79

5.80

5.95

6.52

1 2 3 4 5 6 7



Warranty




Product Price

Product Performance


70

TOP 3 – LAUNDRY APPLIANCES

91 %

92 %

95 %

0 % 20 % 40 % 60 % 80 % 100 %

Kenmore (Sears)

GE Appliances

Whirlpool

44 %

58 %

61 %

0 % 20 % 40 % 60 % 80 % 100 %

Bosch

GE Appliances

Whirlpool


8 %

20 %

26 %

0 % 20 % 40 % 60 % 80 % 100 %

LG

Whirlpool

GE Appliances

5.44

5.54

5.84

1 2 3 4 5 6 7

Whirlpool

Thermador

Bosch



71

LAUNDRY APPLIANCES


4.98

5.05

5.42

5.57

5.70

5.86

6.06

6.58

1 2 3 4 5 6 7






Product Price

Warranty

Product Performance


72

TOP 3 – LIGHTING

72 %

86 %

86 %

0 % 20 % 40 % 60 % 80 % 100 %

Lutron

General Electric

Leviton

26 %

31 %

42 %

0 % 20 % 40 % 60 % 80 % 100 %

Juno Lighting Group bySchneider Electric

Progress

Halo


9 %

14 %

21 %

0 % 20 % 40 % 60 % 80 % 100 %

Kichler

Progress

Halo

5.27

5.31

5.51

1 2 3 4 5 6 7

Kichler

Juno Lighting Group bySchneider Electric

Halo


51 %

59 %

59 %

70 %

0 % 20 % 40 % 60 % 80 % 100 %

Cooper

Kichler

Progress

Halo


73

TOP 3 – LIGHTING CONTROLS/SWITCHES

71 %

72 %

86 %

86 %

0 % 20 % 40 % 60 % 80 % 100 %

Johnson Controls

Lutron

General Electric

Leviton

46 %

47 %

65 %

0 % 20 % 40 % 60 % 80 % 100 %

Lutron

General Electric

Leviton


14 %

17 %

36 %

0 % 20 % 40 % 60 % 80 % 100 %

Lutron

General Electric

Leviton


5.51

5.81

5.86

1 2 3 4 5 6 7

GeneralElectric

Lutron

Leviton


74

TOP 3 – LOCKSETS/HARDWARE

76 %

76 %

90 %

93 %

0 % 20 % 40 % 60 % 80 % 100 %

Stanley

Yale

Schlage (Ingersoll RandResidential Solutions)

Kwikset

32 %

32 %

36 %

69 %

69 %

0 % 20 % 40 % 60 % 80 % 100 %

Master Lock

Stanley

Baldwin

Kwikset

Schlage (Ingersoll Rand…


9 %

25 %

32 %

0 % 20 % 40 % 60 % 80 % 100 %

Emtek

Kwikset

Schlage (Ingersoll RandResidential Solutions)

5.43

5.82

5.90

1 2 3 4 5 6 7

Emtek

Schlage (IngersollRand Residential

Solutions)

Baldwin



75

LOCKSETS/HARDWARE


4.76

5.62

5.66

5.73

5.84

6.13

6.52

1 2 3 4 5 6 7



Warranty

Product Price



Product Performance


76

TOP 3 – MANUFACTURED STONE

60 %

61 %

63 %

0 % 20 % 40 % 60 % 80 % 100 %

Coronado Stone

Cultured Stone

Eldorado Stone

14 %

26 %

31 %

31 %

0 % 20 % 40 % 60 % 80 % 100 %

Belgard (Oldcastle)

Coronado Stone

Eldorado Stone

Cultured Stone


7 %

13 %

13 %

17 %

0 % 20 % 40 % 60 % 80 % 100 %

Belgard (Oldcastle)

Coronado Stone

Cultured Stone

Eldorado Stone

5.32

5.66

5.73

1 2 3 4 5 6 7

CoronadoStone

CulturedStone

EldoradoStone



77

MANUFACTURED STONE


5.04

5.31

5.64

5.93

6.07

6.14

6.30

1 2 3 4 5 6 7



Warranty



Product Price

Product Performance


78

TOP 3 – ORIENTED STRAND BOARD

62 %

63 %

83 %

0 % 20 % 40 % 60 % 80 % 100 %

Advantech (HuberEngineered Woods)

LP OSB

Georgia-Pacific

36 %

41 %

64 %

0 % 20 % 40 % 60 % 80 % 100 %


LP OSB

Georgia-Pacific


13 %

23 %

32 %

0 % 20 % 40 % 60 % 80 % 100 %

LP OSB


Georgia-Pacific

5.50

5.81

6.22

1 2 3 4 5 6 7

LP OSB

Georgia-Pacific

Advantech(Huber

Engineered…



79

ORIENTED STRAND BOARD


4.60

4.87

5.20

5.51

5.59

5.80

6.07

6.29

1 2 3 4 5 6 7




Warranty


Product Price


Product Performance


80

TOP 3 – PAINTS

82 %

88 %

88 %

92 %

0 % 20 % 40 % 60 % 80 % 100 %

Valspar

Behr PaintCorporation

Benjamin Moore

Sherwin-Williams

47 %

52 %

73 %

0 % 20 % 40 % 60 % 80 % 100 %


Benjamin Moore

Sherwin-Williams


13 %

14 %

42 %

0 % 20 % 40 % 60 % 80 % 100 %


Benjamin Moore

Sherwin-Williams

5.48

5.74

5.96

1 2 3 4 5 6 7

Kilz (MasterchemIndustries)

Benjamin Moore

Sherwin-Williams



81

PAINTS


4.71

5.05

5.46

5.49

5.75

5.84

6.02

6.55

1 2 3 4 5 6 7




Warranty

Product Price



Product Performance


82

TOP 3 – RANGE HOODS

79 %

81 %

83 %

0 % 20 % 40 % 60 % 80 % 100 %

Jenn-Air

Whirlpool

GE Appliances

36 %

40 %

42 %

0 % 20 % 40 % 60 % 80 % 100 %

Bosch

Broan

GE Appliances


9 %

15 %

18 %

0 % 20 % 40 % 60 % 80 % 100 %

Whirlpool

Broan

GE Appliances

5.82

5.83

5.83

1 2 3 4 5 6 7

Viking

Wolf Appliance, Inc

Bosch



83

TOP 3 – RANGE/COOKTOPS

82 %

83 %

83 %

87 %

0 % 20 % 40 % 60 % 80 % 100 %

Frigidaire

Bosch

Kenmore (Sears)

GE Appliances

35 %

40 %

53 %

0 % 20 % 40 % 60 % 80 % 100 %

Bosch

Whirlpool

GE Appliances


9 %

16 %

31 %

0 % 20 % 40 % 60 % 80 % 100 %

Kenmore (Sears)

Whirlpool

GE Appliances

5.60

5.65

5.91

1 2 3 4 5 6 7

Wolf Appliance, Inc

Bosch

Viking



84

RANGE/COOKTOPS


4.54

5.20

5.53

5.70

5.87

5.88

5.96

6.28

1 2 3 4 5 6 7





Product Price


Warranty

Product Performance


85

TOP 3 – REFRIGERATORS

85 %

87 %

91 %

0 % 20 % 40 % 60 % 80 % 100 %

Frigidaire

Whirlpool

GE Appliances

36 %

41 %

60 %

0 % 20 % 40 % 60 % 80 % 100 %

Frigidaire

Whirlpool

GE Appliances


10 %

10 %

17 %

24 %

0 % 20 % 40 % 60 % 80 % 100 %

Frigidaire

Sub-Zero

Whirlpool

GE Appliances

5.54

5.79

5.92

1 2 3 4 5 6 7

Bosch

Viking

Sub-Zero



86

REFRIGERATORS


4.59

5.12

5.19

5.72

5.84

5.84

5.94

6.30

1 2 3 4 5 6 7






Warranty

Product Price

Product Performance


87

TOP 3 – RIDGE VENT SYSTEMS

63 %

64 %

73 %

0 % 20 % 40 % 60 % 80 % 100 %

GAF Cobra

Ridgeline Ridge VentSystem

Owens Corning

33 %

40 %

54 %

0 % 20 % 40 % 60 % 80 % 100 %


GAF Cobra

Owens Corning


15 %

18 %

27 %

0 % 20 % 40 % 60 % 80 % 100 %


GAF Cobra

Owens Corning

5.49

5.58

5.67

1 2 3 4 5 6 7

Ridgeline Ridge Vent System

GAF Cobra

Owens Corning



88

TOP 3 – ROOFING: ASPHALT/FIBERGLASS SHINGLES

86 %

90 %

90 %

0 % 20 % 40 % 60 % 80 % 100 %

GAF (includingTimberline)

CertainTeed

Owens Corning

54 %

62 %

63 %

0 % 20 % 40 % 60 % 80 % 100 %

Owens Corning


CertainTeed


16 %

29 %

32 %

0 % 20 % 40 % 60 % 80 % 100 %

Owens Corning

CertainTeed


5.55

5.76

6.03

1 2 3 4 5 6 7

Owens Corning

CertainTeed




89

ROOFING: ASPHALT/FIBERGLASS SHINGLES


4.64

5.29

5.80

5.87

6.04

6.07

6.30

6.56

1 2 3 4 5 6 7





Product Price


Warranty

Product Performance


90

TOP 3 – ROOFING: CLAY/CONCRETE/SYNTHETIC TILES

39 %

39 %

62 %

77 %

0 % 20 % 40 % 60 % 80 % 100 %

Boral Roofing LLC

Eagle

GAF TruSlate

CertainTeed

16 %

31 %

56 %

0 % 20 % 40 % 60 % 80 % 100 %

Eagle

GAF TruSlate

CertainTeed


8 %

9 %

42 %

0 % 20 % 40 % 60 % 80 % 100 %

Eagle

GAF TruSlate

CertainTeed

5.14

5.38

5.70

1 2 3 4 5 6 7

Eagle

GAF TruSlate

CertainTeed



91

TOP 3 – ROOFING: METAL

35 %

40 %

43 %

0 % 20 % 40 % 60 % 80 % 100 %

Bethlehem

Alcan

American BuildingComponents (ABC)

11 %

19 %

24 %

0 % 20 % 40 % 60 % 80 % 100 %

Alcan

Metal SalesManufacturing



9 %

10 %

17 %

0 % 20 % 40 % 60 % 80 % 100 %

Alcan

Metal SalesManufacturing


5.05

5.09

5.16

1 2 3 4 5 6 7

Bethlehem

Revere Copper




92

TOP 3 – ROOFING: PHOTOVOLTAIC

46 %

50 %

64 %

0 % 20 % 40 % 60 % 80 % 100 %

Sun Power

BP Solar

CertainTeed

13 %

18 %

39 %

0 % 20 % 40 % 60 % 80 % 100 %

Sun Power

BP Solar

CertainTeed


5 %

9 %

33 %

0 % 20 % 40 % 60 % 80 % 100 %

Sun Power

BP Solar

CertainTeed

4.98

5.02

5.65

1 2 3 4 5 6 7

Sun Power

DowPowerhouse

CertainTeed



93

TOP 3 – SHOWER DOORS/SURROUNDS

69 %

82 %

88 %

0 % 20 % 40 % 60 % 80 % 100 %

Jacuzzi

American Standard

Kohler

31 %

52 %

65 %

0 % 20 % 40 % 60 % 80 % 100 %

Sterling

American Standard

Kohler


12 %

22 %

32 %

0 % 20 % 40 % 60 % 80 % 100 %

Sterling

American Standard

Kohler

5.42

5.45

6.04

1 2 3 4 5 6 7

Jacuzzi

AmericanStandard

Kohler



94

TOP 3 – SIDING: BRICK & BRICK VENEER

41 %

42 %

48 %

0 % 20 % 40 % 60 % 80 % 100 %

Boral

Acme Brick

Eldorado Stone

17 %

21 %

28 %

0 % 20 % 40 % 60 % 80 % 100 %

Acme Brick

Boral

Eldorado Stone


9 %

14 %

20 %

0 % 20 % 40 % 60 % 80 % 100 %

General Shale

Acme Brick

Eldorado Stone

5.37

5.38

5.44

1 2 3 4 5 6 7

Eldorado Stone

Boral

Acme Brick



95

SIDING: BRICK & BRICK VENEER


5.20

5.40

5.47

5.56

5.77

5.89

6.12

1 2 3 4 5 6 7




Warranty

Product Price


Product Performance


96

TOP 3 – EIFS/STUCCO

34 %

36 %

70 %

0 % 20 % 40 % 60 % 80 % 100 %

Simplex (Finestone)

Senergy

Dryvit

16 %

18 %

42 %

0 % 20 % 40 % 60 % 80 % 100 %

Simplex (Finestone)

Senergy

Dryvit


7 %

8 %

29 %

0 % 20 % 40 % 60 % 80 % 100 %

Parex/La Habra

STO

Dryvit

4.90

5.02

5.30

1 2 3 4 5 6 7

Simplex(Finestone)

Senergy

Dryvit



97

SIDING: EIFS/STUCCO


5.18

5.52

5.64

5.70

5.82

6.04

6.31

1 2 3 4 5 6 7




Product Price


Warranty

Product Performance


98

TOP 3 – SIDING: ENGINEERED WOOD

23 %

27 %

66 %

0 % 20 % 40 % 60 % 80 % 100 %

Roseburg/DuraTemp

Collins/TruWood

LP SmartSide

7 %

11 %

11 %

50 %

0 % 20 % 40 % 60 % 80 % 100 %

AraucoPly

Collins/TruWood

Roseburg/DuraTemp

LP SmartSide


3 %

3 %

4 %

47 %

0 % 20 % 40 % 60 % 80 % 100 %

AraucoPly

Roseburg/DuraTemp

Collins/TruWood

LP SmartSide

4.78

4.88

5.75

1 2 3 4 5 6 7

Roseburg/DuraTemp

Collins/TruWood

LP SmartSide



99

SIDING: ENGINEERED WOOD


5.34

5.48

5.66

5.90

5.94

6.19

6.50

1 2 3 4 5 6 7



Product Price



Warranty

Product Performance


100

TOP 3 – SIDING: FIBER CEMENT

57 %

83 %

91 %

0 % 20 % 40 % 60 % 80 % 100 %

Artisan (JamesHardie)

CertainTeed

HardiePlank (JamesHardie)

27 %

38 %

87 %

0 % 20 % 40 % 60 % 80 % 100 %


CertainTeed

HardiePlank (JamesHardie)


6 %

15 %

69 %

0 % 20 % 40 % 60 % 80 % 100 %

Artisan (James Hardie)

CertainTeed

HardiePlank (James Hardie)

5.22

5.69

6.04

1 2 3 4 5 6 7

CertainTeed


HardiePlank(James Hardie)



101

SIDING: FIBER CEMENT


5.20

5.69

5.97

5.98

6.09

6.16

6.43

1 2 3 4 5 6 7




Product Price


Warranty

Product Performance


102

TOP 3 – SIDING: INSULATED

39 %

40 %

85 %

0 % 20 % 40 % 60 % 80 % 100 %

Structure (Alcoa)

Mastic Home Exteriors byPly Gem

CertainTeed

12 %

12 %

13 %

62 %

0 % 20 % 40 % 60 % 80 % 100 %

Structure (Alcoa)

The Foundry (The TapcoGroup)


CertainTeed


2 %

2 %

3 %

50 %

0 % 20 % 40 % 60 % 80 % 100 %

CraneBoard (ExteriorPortfolio by Crane)


Structure (Alcoa)

CertainTeed

5.06

5.24

5.59

1 2 3 4 5 6 7

Mastic HomeExteriors by Ply Gem

Structure (Alcoa)

CertainTeed



103

SIDING: INSULATED


5.47

5.71

5.88

5.88

5.91

6.21

6.35

1 2 3 4 5 6 7





Product Price

Warranty

Product Performance


104

TOP 3 – STAINS/VARNISHES

89 %

89 %

94 %

95 %

0 % 20 % 40 % 60 % 80 % 100 %

Olympic

Valspar

Sherwin-Williams

Benjamin Moore

57 %

67 %

75 %

0 % 20 % 40 % 60 % 80 % 100 %

Thompson's/Minwax

Benjamin Moore

Sherwin-Williams


9 %

9 %

19 %

45 %

0 % 20 % 40 % 60 % 80 % 100 %

Thompson's/Minwax

Valspar

Benjamin Moore

Sherwin-Williams

5.49

5.86

5.88

1 2 3 4 5 6 7

WilliamZinsser

Sherwin-Williams

BenjaminMoore



105

TOP 3 – SIDING: VINYL

48 %

71 %

88 %

0 % 20 % 40 % 60 % 80 % 100 %

Norandex

Georgia-Pacific Siding

CertainTeed

18 %

32 %

56 %

0 % 20 % 40 % 60 % 80 % 100 %

Mastic Home Exteriorsby Ply Gem


CertainTeed


8 %

8 %

12 %

37 %

0 % 20 % 40 % 60 % 80 % 100 %

Alside



CertainTeed

5.28

5.39

5.76

1 2 3 4 5 6 7



CertainTeed



106

SIDING: VINYL


5.27

5.78

6.04

6.07

6.08

6.21

6.38

1 2 3 4 5 6 7





Product Price

Warranty

Product Performance


107

TOP 3 – SURFACING: LAMINATE

48 %

53 %

93 %

93 %

0 % 20 % 40 % 60 % 80 % 100 %

Pionite

Nevamar

Formica

Wilsonart

16 %

73 %

75 %

0 % 20 % 40 % 60 % 80 % 100 %

Nevamar

Formica

Wilsonart


2 %

37 %

44 %

0 % 20 % 40 % 60 % 80 % 100 %

Pionite

Formica

Wilsonart

5.15

5.84

5.99

1 2 3 4 5 6 7

Nevamar

Formica

Wilsonart



108

TOP 3 – SURFACING: QUARTZ

57 %

63 %

79 %

0 % 20 % 40 % 60 % 80 % 100 %

Zodiaq (DuPont)

Cambria

Silestone

28 %

33 %

58 %

0 % 20 % 40 % 60 % 80 % 100 %

Cambria

Ceasarstone

Silestone


11 %

13 %

41 %

0 % 20 % 40 % 60 % 80 % 100 %

Ceasarstone

Cambria

Silestone

5.51

5.64

5.83

1 2 3 4 5 6 7

Cambria

Ceasarstone

Silestone



109

TOP 3 – SURFACING: SOLID SURFACE

35 %

47 %

84 %

0 % 20 % 40 % 60 % 80 % 100 %

Nevamar

Gibraltar (Wilsonart)

Corian (DuPont)

9 %

14 %

58 %

0 % 20 % 40 % 60 % 80 % 100 %

Surell (Formica)


Corian (DuPont)


5 %

5 %

42 %

0 % 20 % 40 % 60 % 80 % 100 %


Staron (Samsung)

Corian (DuPont)

5.36

5.52

5.99

1 2 3 4 5 6 7

Staron(Samsung)

Gibraltar(Wilsonart)

Corian(DuPont)



110

SURFACING: SOLID SURFACE


4.55

5.17

5.58

5.81

5.86

5.99

6.17

6.52

1 2 3 4 5 6 7





Product Price


Warranty

Product Performance


111

TOP 3 – TRUCKS: PICKUP

89 %

90 %

90 %

92 %

0 % 20 % 40 % 60 % 80 % 100 %

Dodge

Ford

GMC

Chevrolet

27 %

45 %

46 %

0 % 20 % 40 % 60 % 80 % 100 %

Dodge

Ford

Chevrolet


17 %

28 %

31 %

0 % 20 % 40 % 60 % 80 % 100 %

Dodge

Chevrolet

Ford

5.29

5.40

5.47

1 2 3 4 5 6 7

GMC

Chevrolet

Ford



112

TRUCKS: PICKUP


5.25

5.72

5.74

6.16

6.34

6.67

1 2 3 4 5 6 7




Product Price

Warranty

Product Performance


113

TOP 3 – UNDERLAYMENT

72 %

72 %

80 %

82 %

0 % 20 % 40 % 60 % 80 % 100 %

Boise Cascade

James Hardie

CertainTeed

DUROCK (USG)

41 %

41 %

44 %

58 %

0 % 20 % 40 % 60 % 80 % 100 %

CertainTeed

Weyerhaeuser

James Hardie

DUROCK (USG)


12 %

15 %

16 %

0 % 20 % 40 % 60 % 80 % 100 %

Weyerhaeuser

James Hardie

DUROCK (USG)

5.73

5.78

5.83

1 2 3 4 5 6 7

DUROCK(USG)

CertainTeed

JamesHardie



114

TOP 3 – WALLBOARD

69 %

71 %

92 %

0 % 20 % 40 % 60 % 80 % 100 %

Georgia-Pacific(DensArmor/DensAr…

CertainTeed

SHEETROCK (USG)

40 %

41 %

82 %

0 % 20 % 40 % 60 % 80 % 100 %

Gold Bond (NationalGypsum)

CertainTeed

SHEETROCK (USG)


8 %

13 %

61 %

0 % 20 % 40 % 60 % 80 % 100 %

Gold Bond (NationalGypsum)

CertainTeed

SHEETROCK (USG)

5.77

5.90

6.13

1 2 3 4 5 6 7

CertainTeed

Georgia-Pacific(DensArmor/DensArmor

Plus)

SHEETROCK (USG)



115

WALLBOARD


4.78

5.03

5.34

5.47

5.94

6.16

6.18

6.38

1 2 3 4 5 6 7




Warranty


Product Price


Product Performance


116

TOP 3 – WATER HEATERS

72 %

79 %

82 %

0 % 20 % 40 % 60 % 80 % 100 %

GE Appliances

A.O. Smith

Rheem

33 %

43 %

55 %

0 % 20 % 40 % 60 % 80 % 100 %

Rinnai

Rheem

A.O. Smith


11 %

17 %

20 %

0 % 20 % 40 % 60 % 80 % 100 %

Whirlpool

Rheem

A.O. Smith

5.66

5.68

5.73

1 2 3 4 5 6 7

Bosch

Rinnai

A.O. Smith



117

WATER HEATERS


4.95

5.35

5.68

5.70

6.02

6.20

6.27

6.34

1 2 3 4 5 6 7






Warranty

Product Price

Product Performance


118

TOP 3 – WHIRLPOOL BATHS

89 %

91 %

94 %

0 % 20 % 40 % 60 % 80 % 100 %

American Standard

Jacuzzi

Kohler

40 %

41 %

56 %

0 % 20 % 40 % 60 % 80 % 100 %

American Standard

Jacuzzi

Kohler


14 %

16 %

32 %

0 % 20 % 40 % 60 % 80 % 100 %

American Standard

Jacuzzi

Kohler

5.58

5.90

6.24

1 2 3 4 5 6 7

AmericanStandard

Jacuzzi

Kohler



119

TOP 3 – WINDOWS: FIBERGLASS

64 %

71 %

77 %

0 % 20 % 40 % 60 % 80 % 100 %

Weathershield

Pella Impervia

Integrity from MarvinWindows and Doors

24 %

32 %

44 %

0 % 20 % 40 % 60 % 80 % 100 %

Milgard

Pella Impervia



13 %

16 %

33 %

0 % 20 % 40 % 60 % 80 % 100 %

Milgard

Pella Impervia


5.33

5.54

5.88

1 2 3 4 5 6 7

Milgard

Pella Impervia




120

TOP 3 – WINDOWS: VINYL

52 %

61 %

83 %

0 % 20 % 40 % 60 % 80 % 100 %

Silver Line (anAndersen Company)

CertainTeed

JELD-WEN

18 %

19 %

19 %

48 %

0 % 20 % 40 % 60 % 80 % 100 %

ThermaStar by Pella

CertainTeed


JELD-WEN


6 %

9 %

9 %

24 %

0 % 20 % 40 % 60 % 80 % 100 %

Milgard

CertainTeed


JELD-WEN

4.95

5.02

5.20

1 2 3 4 5 6 7

Milgard

ThermaStarby Pella

JELD-WEN



121

WINDOWS: VINYL


4.47

5.44

5.69

5.77

5.91

5.95

6.17

6.38

1 2 3 4 5 6 7






Product Price

Warranty

Product Performance


122

TOP 3 – WINDOWS: WOOD & CLAD-WOOD

84 %

89 %

90 %

0 % 20 % 40 % 60 % 80 % 100 %

JELD-WEN

Marvin

Andersen

38 %

42 %

56 %

0 % 20 % 40 % 60 % 80 % 100 %

JELD-WEN

Marvin

Andersen


10 %

17 %

29 %

0 % 20 % 40 % 60 % 80 % 100 %

Pella

Marvin

Andersen

5.40

5.73

5.74

1 2 3 4 5 6 7

Pella

Marvin

Andersen



123

WINDOWS: WOOD & CLAD-WOOD


4.85

5.50

5.79

5.83

5.92

6.01

6.43

6.70

1 2 3 4 5 6 7



Product Price




Warranty

Product Performance


124

TOP 3 – WINDOWS: SKYLIGHT/ROOF

72 %

73 %

88 %

0 % 20 % 40 % 60 % 80 % 100 %

Andersen

Solatube

Velux

26 %

35 %

75 %

0 % 20 % 40 % 60 % 80 % 100 %

Solatube

Andersen

Velux


8 %

14 %

56 %

0 % 20 % 40 % 60 % 80 % 100 %

Solatube

Andersen

Velux

5.10

5.67

6.18

1 2 3 4 5 6 7

Solatube

Andersen

Velux



125

WINDOWS: SKYLIGHT/ROOF


4.98

5.11

5.48

5.90

5.90

6.25

6.31

6.71

1 2 3 4 5 6 7




Product Price



Warranty

Product Performance


126

DETAILED RESULTS


127

PRIMARY BUSINESS

REGION AVERAGE SALE PRICE UNITS BUILT

TotalNorth-east South

Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Residential General Contractor

49% 57% 42% 50% 50% 72% 47% 38% 56% 57% 16%

Home Builder 46% 38% 55% 44% 43% 24% 47% 58% 43% 39% 70%

Multi-Family Builder 5% 5% 3% 6% 7% 4% 6% 3% 2% 4% 14%


128

NUMBER OF RESIDENTIAL UNITS BUILT



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Fewer than 5 41% 46% 37% 41% 43% 54% 35% 46% 100% - -

5 - 9 20% 24% 21% 18% 18% 18% 20% 22% - 50% -

10 - 24 14% 16% 14% 17% 12% 16% 13% 16% - 35% -

25 - 49 6% 5% 5% 9% 8% 3% 8% 4% - 16% -

50 - 74 3% 1% 2% 4% 3% 3% 3% 3% - - 15%

75 - 99 4% 2% 5% 3% 4% 2% 5% 2% - - 19%

100 or more 12% 6% 18% 8% 12% 6% 16% 7% - - 66%`

MEAN 24.1 16.2 29.9 22.3 25.2 15.9 29.2 18.2 3.0 15.7 92.0


129

AVERAGE SALE PRICE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Less than $150,000 16% 13% 17% 22% 14% 100% - - 21% 14% 9%

$150,000 - $299,999 29% 23% 34% 34% 21% - 50% - 24% 30% 36%

$300,000 - $499,999 29% 28% 31% 29% 27% - 50% - 25% 29% 37%

$500,000 or more 26% 36% 19% 16% 38% - - 100% 30% 27% 18%


130

WILLINGNESS TO TRY NEW BRANDS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Much more willing 17% 18% 20% 11% 17% 17% 14% 23% 17% 17% 16%

Somewhat more willing 46% 47% 43% 50% 48% 45% 47% 47% 44% 48% 49%

The same 35% 33% 36% 36% 32% 36% 37% 29% 35% 34% 35%

Somewhat less willing 2% 1% 1% 3% 2% 1% 2% 1% 2% 2% 1%

Much less willing 1% 1% 1% 0% 1% 2% 0% 0% 1% 0% 0%


131

REASONS FOR WILLINGNESS TO TRY NEW BRANDS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Advanced or new product features

52% 51% 51% 50% 54% 50% 49% 58% 52% 52% 50%

Building new/different housing types

33% 33% 34% 33% 34% 33% 33% 35% 27% 35% 45%

Quality 31% 33% 29% 33% 32% 31% 28% 38% 30% 32% 32%

Dealer/distributor recommendation

26% 27% 24% 23% 32% 30% 24% 30% 28% 26% 24%

Brand reputation 24% 26% 25% 22% 21% 21% 24% 25% 21% 26% 26%

Green/sustainable features 20% 19% 19% 20% 21% 14% 20% 22% 16% 22% 22%

Manufacturer's sales/ marketing support

18% 19% 21% 16% 15% 15% 17% 22% 16% 19% 18%

Style 18% 17% 16% 16% 22% 16% 19% 16% 14% 21% 18%

Price 17% 20% 16% 18% 15% 16% 15% 21% 16% 18% 16%

Availability/service 10% 10% 10% 10% 10% 8% 11% 9% 7% 13% 11%

Warranty 8% 11% 6% 11% 7% 10% 8% 9% 7% 11% 6%

Other 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1%


132

TIMEFRAME FOR RESEARCHING NEW BRANDS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

More than 12 months prior 7% 8% 5% 6% 7% 6% 5% 9% 7% 6% 8%

10 - 12 months prior 8% 6% 8% 7% 9% 5% 8% 10% 6% 7% 14%

6 - 9 months prior 23% 22% 24% 22% 24% 20% 24% 24% 20% 22% 35%

3 - 5 months prior 35% 28% 37% 38% 36% 36% 38% 30% 37% 37% 27%

Less than 3 months prior 28% 35% 25% 28% 24% 34% 26% 27% 31% 29% 16%


133

FINAL BRAND DECISION MAKER



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Builder 71% 66% 72% 72% 73% 62% 73% 72% 71% 71% 72%

Home buyer/client 18% 19% 16% 23% 17% 28% 17% 15% 22% 19% 8%

Architect/designer 7% 11% 5% 2% 9% 6% 6% 9% 6% 7% 8%

Dealer/distributor 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 1%

Other 4% 3% 6% 2% 2% 3% 4% 3% 2% 2% 10%


134

GEOGRAPHIC DISTRIBUTION



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Northeast 22% 100% - - - 17% 19% 29% 24% 24% 11%

South 33% - 100% - - 33% 37% 24% 29% 31% 45%

Midwest 22% - - 100% - 30% 24% 13% 22% 23% 19%

West 24% - - 0% 100% 20% 20% 34% 24% 22% 25%


135

BATH ACCESSORIES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

American Standard 95% 100% 93% 96% 93% 100% 92% 95% 96% 95% 89%

Kohler 94% 94% 95% 92% 93% 94% 94% 92% 96% 91% 94%

Delta Matching Bath Accessories

89% 94% 88% 92% 85% 89% 89% 90% 92% 91% 78%

Moen/Creative Specialties International

87% 88% 83% 92% 89% 89% 89% 85% 86% 93% 78%

Grohe 77% 81% 71% 72% 89% 56% 75% 90% 78% 81% 67%

Baldwin 76% 81% 78% 56% 89% 67% 75% 82% 80% 79% 61%

Gerber Plumbing Fixtures 65% 75% 49% 76% 74% 72% 62% 67% 67% 64% 61%

Hansgrohe 57% 69% 51% 40% 74% 39% 44% 82% 59% 57% 50%

Alsons (Masco) 44% 19% 49% 32% 63% 56% 44% 39% 43% 41% 56%

Jado 40% 50% 32% 24% 63% 33% 35% 51% 45% 38% 33%

Indicated At Least One 99% 100% 98% 100% 100% 100% 98% 100% 100% 100% 94%

None of these 1% 0% 2% 0% 0% 0% 2% 0% 0% 0% 6%

Brand Familiarity


136

BATH ACCESSORIES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 83% 88% 81% 84% 82% 83% 81% 85% 82% 83% 83%



62% 69% 51% 64% 70% 67% 60% 62% 49% 76% 61%


60% 63% 59% 64% 56% 78% 56% 56% 57% 69% 44%

Baldwin 40% 50% 46% 12% 52% 33% 31% 56% 35% 48% 39%

Grohe 28% 25% 27% 28% 33% 11% 21% 46% 25% 41% 11%

Hansgrohe 20% 25% 17% 4% 37% 0% 12% 41% 22% 24% 6%


Alsons (Masco) 8% 6% 5% 8% 15% 11% 6% 10% 2% 12% 17%

Jado 8% 13% 5% 4% 15% 0% 6% 15% 2% 19% 0%


None of these 1% 0% 2% 0% 0% 0% 2% 0% 0% 0% 6%

Brand Used in the Past 2 years


137

BATH ACCESSORIES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 34% 25% 34% 32% 41% 39% 31% 36% 41% 29% 28%


24% 19% 24% 24% 26% 22% 31% 15% 16% 29% 33%



15% 13% 17% 24% 4% 28% 10% 15% 14% 17% 11%

Alsons (Masco) 2% 0% 2% 0% 4% 0% 2% 3% 0% 2% 6%

Hansgrohe 2% 6% 2% 0% 0% 0% 0% 5% 4% 0% 0%

Baldwin 1% 0% 0% 0% 4% 6% 0% 0% 2% 0% 0%


None of these 6% 0% 7% 0% 11% 0% 6% 8% 4% 2% 17%

Brand Used the Most


138

BATH ACCESSORIES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 5.94 5.96 6.03 5.88 5.82 6.24 5.84 5.95 5.85 5.95 6.15


5.57 5.52 5.56 5.59 5.60 5.78 5.57 5.47 5.55 5.52 5.81

Baldwin 5.53 5.86 5.66 5.00 5.49 5.29 5.33 5.86 5.60 5.53 5.35

Grohe 5.41 5.42 5.48 5.19 5.49 5.38 5.18 5.67 5.53 5.31 5.33

American Standard 5.30 5.30 5.31 5.43 5.18 5.88 5.20 5.18 5.45 5.21 5.12

Hansgrohe 5.25 5.16 5.53 4.83 5.25 4.89 4.91 5.61 5.41 5.05 5.38


5.14 4.86 5.25 5.26 5.08 5.26 5.08 5.17 5.26 5.12 4.83

Jado 4.89 5.00 4.86 4.73 4.92 4.43 4.56 5.32 4.74 5.03 5.00

Gerber Plumbing Fixtures 4.77 4.67 4.71 5.00 4.69 4.56 4.75 4.88 4.89 4.54 5.00

Alsons (Masco) 4.40 3.50 4.66 4.27 4.60 4.42 4.38 4.43 4.26 4.34 4.82

Quality Ratings


139

BATH FIXTURES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 94% 100% 93% 91% 93% 100% 90% 97% 98% 95% 83%

American Standards 92% 87% 91% 100% 90% 94% 90% 93% 86% 98% 92%

Jacuzzi 82% 93% 83% 59% 90% 82% 74% 97% 86% 81% 75%

Eljer 71% 93% 74% 55% 67% 77% 63% 83% 75% 76% 54%

Sterling 69% 80% 69% 59% 70% 59% 63% 87% 71% 71% 63%

Toto 62% 80% 52% 50% 73% 41% 57% 83% 66% 71% 38%

Grohe 61% 80% 50% 46% 77% 41% 53% 87% 66% 63% 46%

Crane Plumbing 59% 53% 62% 55% 60% 47% 60% 63% 64% 59% 50%

Mansfield 57% 53% 64% 55% 50% 65% 52% 63% 61% 56% 50%


Briggs 45% 60% 52% 18% 47% 29% 44% 57% 50% 39% 46%

Hansgrohe 45% 60% 41% 32% 53% 12% 37% 80% 43% 51% 38%

Swan 38% 60% 26% 46% 37% 18% 36% 53% 50% 37% 17%

BrassCraft 37% 47% 33% 18% 50% 12% 40% 43% 36% 46% 21%

Universal-Rundle 37% 60% 41% 23% 30% 18% 37% 47% 34% 44% 29%

Aquatic 34% 27% 36% 9% 53% 12% 39% 37% 32% 39% 29%

Duravit 28% 13% 26% 23% 40% 12% 23% 47% 30% 29% 21%

Pearl 27% 33% 21% 27% 30% 6% 24% 43% 32% 24% 21%

Rohl 26% 33% 17% 18% 40% 6% 19% 50% 30% 29% 13%

Geberit 24% 27% 14% 18% 40% 6% 16% 50% 21% 32% 17%

California Faucet 22% 27% 19% 9% 33% 6% 19% 37% 18% 22% 29%

Caroma 16% 27% 10% 5% 27% 0% 16% 23% 18% 17% 8%


None of these 2% 0% 5% 0% 0% 0% 3% 0% 0% 0% 8%

Brand Familiarity


140

BATH FIXTURES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 80% 93% 74% 91% 73% 88% 74% 87% 84% 85% 63%


Toto 32% 40% 21% 27% 47% 18% 26% 53% 36% 37% 17%

Jacuzzi 28% 40% 33% 14% 23% 24% 21% 43% 34% 27% 17%

Sterling 27% 13% 31% 27% 27% 29% 24% 30% 23% 29% 29%

Grohe 25% 40% 17% 32% 23% 12% 18% 47% 34% 24% 8%

Eljer 24% 33% 17% 32% 23% 35% 24% 17% 23% 32% 13%

Mansfield 21% 7% 19% 27% 27% 41% 18% 17% 30% 10% 25%

Crane Plumbing 18% 20% 19% 14% 20% 6% 21% 20% 18% 24% 8%

Hansgrohe 17% 33% 12% 14% 17% 0% 7% 47% 21% 20% 4%

BrassCraft 14% 13% 10% 9% 23% 6% 15% 17% 16% 20% 0%

Duravit 10% 7% 2% 18% 17% 6% 7% 20% 11% 15% 0%


Geberit 9% 0% 2% 14% 20% 6% 5% 20% 9% 15% 0%

Briggs 8% 13% 7% 5% 10% 6% 7% 13% 11% 5% 8%

Swan 7% 7% 5% 14% 7% 0% 7% 13% 9% 10% 0%


Aquatic 6% 0% 7% 5% 10% 6% 5% 10% 7% 7% 4%

California Faucet 6% 7% 2% 0% 13% 0% 3% 13% 5% 10% 0%

Rohl 6% 0% 2% 5% 13% 0% 3% 13% 2% 12% 0%

Pearl 3% 0% 2% 5% 3% 0% 2% 7% 2% 2% 4%

Caroma 2% 7% 0% 0% 3% 0% 2% 3% 2% 2% 0%


None of these 4% 0% 7% 0% 3% 0% 5% 3% 2% 0% 13%



141

BATH FIXTURES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 46% 53% 43% 55% 40% 29% 45% 57% 50% 49% 33%


Toto 8% 20% 5% 5% 10% 6% 8% 10% 11% 7% 4%

Sterling 6% 0% 10% 0% 7% 6% 5% 7% 5% 5% 8%

Eljer 4% 7% 0% 14% 0% 18% 0% 3% 2% 7% 0%

Mansfield 3% 0% 2% 0% 7% 6% 3% 0% 2% 2% 4%

Crane Plumbing 2% 0% 2% 5% 0% 0% 3% 0% 2% 2% 0%

Hansgrohe 2% 0% 2% 0% 3% 0% 0% 7% 2% 2% 0%

Aquatic 1% 0% 2% 0% 0% 6% 0% 0% 2% 0% 0%

BrassCraft 1% 0% 0% 0% 3% 0% 2% 0% 2% 0% 0%

Duravit 1% 0% 0% 0% 3% 0% 0% 3% 0% 2% 0%


Swan 1% 0% 0% 0% 3% 0% 2% 0% 0% 2% 0%


None of these 0% 0% 12% 5% 10% 12% 8% 7% 5% 2% 25%

Brand Used the Most


142

BATH FIXTURES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 5.96 5.72 6.24 5.88 5.80 6.35 5.77 6.10 6.02 5.84 6.08

Toto 5.65 5.36 5.89 5.53 5.69 6.31 5.44 5.69 5.93 5.47 5.38

Grohe 5.65 5.36 5.74 5.53 5.56 6.33 5.42 5.49 5.55 5.45 5.87

Jacuzzi 5.47 5.36 5.74 5.53 5.19 6.00 5.25 5.54 5.39 5.54 5.48

American Standards 5.40 5.17 5.52 5.64 5.21 5.59 5.56 5.00 5.17 5.43 5.74

Hansgrohe 5.38 5.33 5.76 4.60 5.41 5.83 5.14 5.55 5.21 5.42 5.62


Duravit 4.94 4.60 5.31 4.89 4.88 5.33 4.61 5.20 5.20 4.76 4.75

Eljer 4.78 4.26 4.95 5.22 4.69 5.18 4.96 4.32 4.70 4.91 4.61

Rohl 4.76 4.58 4.70 4.88 4.85 4.83 4.57 4.95 4.79 5.04 3.50

Sterling 4.68 4.43 5.00 4.53 4.59 5.07 4.61 4.62 4.47 4.59 5.24

BrassCraft 4.61 4.25 4.62 4.75 4.82 5.33 4.56 4.50 4.35 4.87 4.38

Mansfield 4.61 4.18 4.97 4.53 4.48 5.25 4.66 4.15 4.69 4.39 4.94

Crane Plumbing 4.58 4.12 4.83 4.56 4.60 4.92 4.71 4.21 4.47 4.66 4.60

Universal-Rundle 4.57 4.00 4.90 4.40 4.87 4.62 4.74 4.29 4.42 4.58 5.00

Geberit 4.57 3.73 4.00 4.88 5.24 5.40 4.56 4.38 4.67 4.52 4.50

Aquatic 4.55 4.50 4.71 4.00 4.62 5.00 4.42 4.63 4.37 4.50 5.11

Briggs 4.40 3.71 4.75 4.00 4.68 4.90 4.57 3.96 4.28 4.29 4.87

Swan 4.29 3.94 4.43 4.33 4.50 4.57 4.35 4.12 4.30 4.38 3.83

California Faucet 4.27 3.67 5.11 3.60 4.47 4.25 4.10 4.47 4.29 4.28 4.22

Pearl 4.24 4.00 4.18 4.56 4.29 4.80 4.27 4.05 4.00 4.68 3.71

Caroma 3.93 3.90 3.60 3.25 4.36 3.50 3.71 4.36 3.67 4.13 4.00

Quality Ratings


143

BATH FIXTURES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Product Performance 6.56 6.33 6.70 6.19 6.78 6.47 6.56 6.61 6.60 6.60 6.39

Product Price 5.84 5.93 5.95 5.81 5.67 5.87 5.81 5.89 5.81 5.78 6.06

Warranty 5.79 5.60 5.86 5.67 5.89 5.47 5.77 6.00 5.76 5.88 5.67


5.77 5.93 5.89 5.38 5.81 5.67 5.74 5.89 5.62 5.90 5.83


5.58 5.47 5.57 5.29 5.89 5.20 5.61 5.71 5.52 5.55 5.78

Ease Of Installation 5.50 6.00 5.54 4.81 5.70 5.73 5.53 5.32 5.62 5.22 5.83

Strong Relationship With The Manufacturer/Dealer

4.75 4.67 4.68 4.38 5.19 4.07 4.72 5.18 4.62 4.85 4.83

Green/Sustainable Features 4.45 4.33 4.46 3.67 5.11 4.40 4.67 4.04 4.26 4.50 4.78



144

BATHROOM VENTILATION/FANS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Broan 91% 94% 82% 89% 100% 90% 87% 100% 90% 90% 95%

Nutone 89% 88% 85% 89% 94% 90% 87% 93% 88% 93% 84%

Panasonic 85% 100% 76% 82% 91% 85% 82% 93% 85% 85% 84%

Fantech 52% 69% 39% 48% 59% 35% 52% 64% 56% 51% 42%

Delta Breez 40% 38% 42% 33% 44% 35% 33% 57% 42% 34% 47%

American Aldes 30% 25% 24% 22% 44% 20% 27% 43% 27% 32% 32%


None of these 4% 0% 9% 4% 0% 5% 5% 0% 4% 2% 5%

Brand Familiarity


145




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Broan 68% 56% 67% 63% 78% 60% 73% 61% 58% 71% 84%

Nutone 65% 63% 76% 52% 66% 55% 68% 64% 54% 76% 68%

Panasonic 55% 75% 39% 52% 63% 40% 47% 82% 58% 54% 47%

Fantech 20% 38% 15% 19% 19% 10% 20% 29% 21% 20% 21%

Delta Breez 12% 13% 12% 11% 13% 10% 12% 14% 15% 5% 21%

American Aldes 5% 6% 3% 4% 6% 5% 5% 4% 4% 2% 11%


None 4% 0% 9% 4% 0% 5% 5% 0% 4% 2% 5%



146




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Broan 33% 19% 46% 37% 25% 45% 40% 11% 31% 29% 47%

Nutone 27% 19% 24% 30% 31% 25% 33% 14% 23% 34% 21%

Panasonic 25% 50% 12% 22% 28% 15% 15% 54% 33% 24% 5%

Delta Breez 8% 0% 6% 4% 6% 5% 2% 11% 2% 2% 16%

American Aldes 5% 0% 0% 4% 0% 5% 0% 0% 2% 0% 0%

Fantech 1% 0% 0% 0% 3% 0% 0% 4% 2% 0% 0%


None 1% 13% 12% 4% 6% 5% 10% 7% 6% 10% 11%

Brand Used the Most


147




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Panasonic 5.72 5.78 5.61 5.56 5.92 5.40 5.51 6.31 5.78 5.60 5.83

Broan 5.54 5.52 5.78 5.39 5.42 5.20 5.55 5.71 5.52 5.41 5.90

NuTone 5.47 5.46 5.62 5.26 5.50 5.46 5.37 5.68 5.43 5.43 5.75

Fantech 5.07 5.42 4.78 4.88 5.20 5.00 5.07 5.12 5.28 4.90 4.67

Delta Breez 4.64 4.83 4.96 4.31 4.39 4.09 5.06 4.29 4.70 4.36 5.00

American Aldes 4.23 4.00 4.23 4.20 4.33 2.83 4.48 4.35 4.48 4.05 4.00

Quality Ratings


148




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



5.95 5.86 6.41 5.77 5.70 5.68 6.15 5.73 5.71 6.11 6.24


Product Price 5.87 5.21 6.31 5.62 5.97 5.74 6.06 5.58 5.69 5.73 6.65

Warranty 5.77 5.86 6.07 5.19 5.93 5.63 5.74 5.92 5.64 5.65 6.35


5.39 5.57 5.41 5.31 5.37 4.74 5.59 5.46 5.24 5.49 5.59



4.65 5.07 4.97 4.12 4.60 4.42 4.80 4.50 4.44 4.76 4.94



149




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kraftmaid 80% 83% 92% 82% 80% 83% 91% 78% 96% 85% 53%

Bruce 47% 71% 54% 35% 33% 72% 45% 43% 53% 48% 40%

Wellborn 46% 42% 57% 53% 37% 61% 45% 43% 58% 44% 27%

Wood-Mode 46% 63% 35% 47% 50% 50% 40% 57% 53% 50% 20%

Quaker Maid 46% 54% 49% 41% 37% 56% 45% 41% 44% 54% 20%

Brookhaven 38% 50% 22% 59% 30% 39% 32% 41% 40% 38% 20%

Crown Point Cabinetry 35% 50% 30% 41% 30% 39% 30% 43% 49% 31% 13%

Omega Cabinetry 35% 50% 24% 24% 40% 33% 26% 46% 40% 35% 13%

Decora 33% 33% 27% 35% 30% 44% 26% 30% 42% 23% 20%

Ultracraft 30% 33% 27% 35% 30% 44% 23% 35% 33% 31% 20%

Canac 31% 25% 35% 12% 33% 39% 21% 35% 42% 23% 7%

Yorktowne 32% 42% 27% 24% 23% 39% 23% 32% 31% 35% 0%

Bertch 33% 42% 19% 35% 23% 44% 19% 32% 40% 21% 13%

Woodharbor 25% 21% 19% 29% 20% 33% 13% 27% 27% 23% 0%

Aya Kitchens 23% 21% 19% 18% 17% 33% 11% 22% 22% 19% 7%

Waypoint Living Spaces 22% 25% 16% 18% 20% 33% 11% 24% 29% 17% 0%

Henrybuilt 22% 25% 14% 18% 20% 39% 9% 22% 22% 19% 7%


None 11% 13% 5% 12% 20% 11% 8% 19% 4% 10% 40%

Brand Familiarity


150




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kraftmaid 49% 46% 57% 47% 33% 67% 47% 35% 60% 40% 27%

Bruce 18% 29% 19% 12% 7% 28% 17% 11% 18% 17% 13%

Bertch 13% 17% 8% 12% 0% 11% 6% 11% 9% 10% 0%

Quaker Maid 13% 21% 11% 0% 13% 11% 15% 8% 11% 15% 7%

Wellborn 13% 13% 22% 0% 3% 6% 13% 11% 13% 13% 0%

Wood-Mode 11% 21% 5% 18% 3% 11% 8% 14% 11% 13% 0%

Decora 11% 4% 8% 12% 13% 17% 8% 8% 13% 6% 7%

Brookhaven 7% 17% 3% 6% 7% 6% 4% 14% 9% 6% 7%

Yorktowne 6% 0% 11% 0% 7% 11% 6% 3% 4% 8% 0%

Omega Cabinetry 6% 8% 3% 6% 3% 0% 4% 8% 4% 4% 7%


Ultracraft 5% 4% 5% 6% 13% 11% 4% 11% 7% 8% 7%

Henrybuilt 1% 0% 3% 0% 3% 0% 2% 3% 2% 2% 0%

Woodharbor 1% 0% 3% 6% 0% 0% 2% 3% 0% 4% 0%

Canac 1% 0% 3% 0% 0% 6% 0% 0% 2% 0% 0%

Waypoint Living Spaces 1% 0% 0% 0% 3% 0% 2% 0% 2% 0% 0%


None 30% 21% 32% 41% 60% 22% 42% 43% 36% 38% 53%



151




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kraftmaid 26% 21% 24% 24% 23% 39% 23% 16% 33% 17% 13%

Wellborn 5% 4% 8% 0% 0% 6% 6% 0% 4% 4% 0%

Bertch 4% 4% 3% 6% 0% 11% 0% 3% 2% 4% 0%

Brookhaven 3% 13% 0% 6% 0% 0% 2% 8% 4% 4% 0%

Quaker Maid 3% 4% 8% 0% 0% 0% 8% 0% 2% 4% 7%

Wood-Mode 3% 8% 3% 0% 0% 0% 2% 5% 2% 4% 0%

Bruce 3% 4% 0% 0% 3% 0% 4% 0% 4% 0% 0%

Decora 3% 0% 3% 0% 3% 0% 2% 3% 0% 4% 0%

Omega Cabinetry 3% 4% 3% 0% 0% 0% 2% 3% 2% 0% 7%


Canac 1% 0% 3% 0% 0% 6% 0% 0% 2% 0% 0%

Ultracraft 1% 0% 0% 6% 0% 6% 0% 0% 0% 0% 7%

Woodharbor 1% 0% 3% 0% 0% 0% 2% 0% 0% 2% 0%

Yorktowne 1% 0% 3% 0% 0% 0% 0% 3% 2% 0% 0%


None 40% 29% 41% 59% 70% 33% 51% 54% 38% 54% 67%

Brand Used the Most


152




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Crown Point Cabinetry 5.27 5.80 5.25 5.00 4.92 5.11 5.33 5.26 5.62 4.83 5.33

Wood-Mode 5.27 5.53 5.07 5.38 5.06 5.70 5.25 5.12 5.48 5.03 5.25

Kraftmaid 5.13 4.67 5.52 5.04 5.04 5.50 5.24 4.76 5.05 5.13 5.60

Wellborn 5.13 5.00 5.36 4.73 5.29 5.21 5.15 5.05 5.37 4.83 5.17

Quaker Maid 5.04 4.83 5.62 4.42 4.85 5.09 5.34 4.39 4.86 5.21 5.00

Bruce 4.97 5.00 5.21 4.33 4.92 5.29 5.29 4.20 5.09 4.77 5.29

Decora 4.96 4.92 5.21 5.22 4.54 5.00 5.13 4.71 5.04 4.74 5.40

Bertch 4.96 5.36 5.18 4.42 4.80 4.70 5.00 5.06 4.96 5.00 4.67

Brookhaven 4.84 4.87 5.00 4.87 4.64 4.50 4.89 4.94 5.04 4.64 4.75

Ultracraft 4.79 4.20 5.15 4.62 5.00 5.33 4.84 4.40 5.11 4.48 5.00

Omega Cabinetry 4.78 4.87 4.75 4.70 4.79 5.29 4.76 4.63 4.75 4.71 5.67

Yorktowne 4.73 4.77 5.08 4.78 4.27 4.78 4.86 4.50 5.10 4.45 4.33

Canac 4.59 4.00 4.75 5.00 4.64 4.75 4.90 4.07 4.57 4.53 5.00

Woodharbor 4.55 4.50 4.62 4.78 4.25 4.86 4.73 4.09 4.72 4.36 4.00

Henrybuilt 4.54 4.25 4.86 4.20 4.75 4.88 4.75 3.88 4.69 4.31 5.00

Waypoint Living Spaces 4.50 4.12 4.78 4.40 4.62 4.86 4.50 4.22 4.62 4.38 4.00

AYA Kitchens 4.48 3.86 5.18 4.00 4.38 4.86 4.87 3.56 4.54 4.38 5.00

Quality Ratings


153




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.22 6.35 6.14 6.14 6.22 6.25 6.23 6.18 6.29 6.32 5.40


6.09 6.00 6.09 6.29 6.11 6.00 6.15 6.06 5.93 6.36 5.80

Product Price 6.07 5.82 6.18 6.43 6.00 6.00 6.31 5.76 5.96 6.18 6.20



5.49 5.53 5.77 5.14 5.00 5.33 5.69 5.29 5.46 5.55 5.40


5.33 5.35 5.82 4.57 4.67 5.17 5.46 5.24 5.14 5.50 5.60



154

CABINETS: STOCK



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kraftmaid 79% 85% 91% 70% 77% 77% 83% 83% 85% 79% 80%

Merillat 71% 74% 56% 80% 70% 77% 60% 80% 70% 66% 72%

Aristokraft 56% 70% 59% 80% 60% 64% 60% 80% 61% 74% 64%

Kitchen Craft 56% 37% 66% 55% 57% 59% 54% 50% 37% 61% 76%

Mastercraft 50% 37% 53% 45% 60% 55% 44% 57% 46% 37% 76%

Bruce 48% 67% 41% 40% 27% 41% 46% 40% 44% 47% 36%

Decora 46% 44% 34% 45% 47% 41% 39% 50% 37% 40% 56%

Timberlake 44% 44% 47% 25% 53% 27% 40% 63% 37% 40% 64%

Quaker Maid 44% 56% 38% 40% 30% 46% 35% 47% 46% 40% 32%

Wellborn 42% 48% 38% 40% 37% 23% 37% 60% 37% 45% 40%

Schrock 37% 41% 16% 45% 33% 32% 30% 37% 35% 40% 16%

Yorktowne 31% 59% 16% 20% 27% 27% 25% 43% 30% 32% 28%

Homecrest 29% 22% 16% 45% 33% 36% 23% 30% 30% 26% 24%

Quality Cabinets 28% 26% 28% 10% 37% 27% 21% 37% 20% 34% 28%

Mid Continent 28% 11% 22% 25% 40% 18% 23% 33% 17% 32% 28%

Armstrong 20% 26% 16% 5% 33% 27% 14% 30% 20% 21% 24%

Aya Kitchens 19% 11% 6% 15% 27% 18% 9% 23% 13% 16% 16%


None 5% 0% 3% 5% 7% 9% 2% 3% 7% 3% 0%

Brand Familiarity


155

CABINETS: STOCK



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kraftmaid 33% 44% 44% 15% 30% 46% 32% 33% 37% 40% 24%

Aristokraft 24% 22% 31% 25% 27% 32% 28% 20% 15% 37% 32%

Bruce 18% 30% 22% 25% 3% 23% 19% 17% 13% 24% 24%

Merillat 17% 15% 13% 25% 13% 23% 14% 13% 13% 13% 24%

Decora 15% 7% 19% 15% 20% 23% 11% 20% 11% 11% 32%

Mastercraft 13% 4% 31% 10% 17% 27% 16% 10% 9% 11% 40%

Timberlake 13% 15% 22% 0% 13% 9% 12% 20% 9% 16% 20%

Kitchen Craft 13% 4% 16% 10% 20% 18% 12% 10% 11% 18% 8%

Wellborn 11% 15% 9% 15% 7% 9% 9% 17% 9% 16% 8%


Schrock 9% 19% 0% 25% 3% 14% 11% 7% 13% 13% 0%

Yorktowne 8% 22% 3% 10% 3% 14% 7% 10% 11% 11% 4%

Mid Continent 8% 0% 13% 5% 7% 0% 9% 7% 0% 11% 12%

Quaker Maid 6% 15% 6% 5% 0% 9% 5% 7% 7% 8% 4%

Homecrest 6% 4% 3% 15% 3% 14% 4% 3% 7% 5% 4%

Armstrong 2% 4% 0% 0% 3% 0% 0% 7% 2% 0% 4%

Aya Kitchens 2% 4% 3% 0% 0% 0% 2% 3% 2% 0% 4%


None 21% 15% 19% 15% 37% 27% 18% 27% 26% 13% 28%



156

CABINETS: STOCK



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kraftmaid 13% 15% 19% 0% 10% 14% 12% 10% 17% 13% 0%

Aristokraft 11% 7% 6% 10% 17% 5% 16% 3% 7% 18% 4%

Merillat 7% 11% 6% 15% 3% 5% 12% 3% 9% 3% 16%

Decora 7% 4% 9% 0% 10% 5% 5% 10% 7% 3% 12%

Mastercraft 4% 0% 9% 5% 3% 14% 2% 3% 2% 0% 16%

Bruce 5% 7% 3% 5% 0% 5% 4% 3% 0% 11% 0%

Yorktowne 3% 11% 3% 5% 0% 0% 4% 10% 7% 3% 4%

Mid Continent 3% 0% 6% 5% 3% 0% 5% 3% 0% 8% 4%

Schrock 3% 4% 0% 10% 3% 5% 4% 3% 7% 3% 0%

Kitchen Craft 3% 0% 6% 0% 0% 5% 2% 0% 0% 5% 0%


Wellborn 3% 7% 0% 0% 0% 0% 4% 0% 2% 3% 0%

Quaker Maid 2% 4% 3% 5% 0% 5% 2% 3% 2% 3% 4%

Timberlake 2% 7% 0% 0% 0% 0% 2% 3% 2% 3% 0%

Homecrest 1% 4% 0% 0% 0% 0% 2% 0% 2% 0% 0%


None 31% 19% 25% 40% 47% 41% 25% 40% 35% 26% 36%

Brand Used the Most


157

CABINETS: STOCK



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

KraftMaid 5.00 4.83 5.68 4.62 4.68 5.25 5.16 4.45 4.91 5.03 5.17

Wellborn 4.97 4.72 5.60 4.69 4.85 4.67 5.09 4.86 5.00 4.80 5.18

Bruce 4.95 4.74 5.56 5.13 4.33 5.17 5.08 4.47 5.00 4.74 5.27

Yorktowne 4.93 4.89 5.38 4.67 4.80 5.17 5.09 4.57 4.95 5.15 4.56

Merillat 4.77 4.42 5.29 4.79 4.63 5.10 4.86 4.36 4.69 4.82 4.87

Schrock 4.76 4.62 5.00 5.33 3.91 4.50 5.14 4.14 5.08 4.65 3.83

Decora 4.74 4.56 5.36 4.50 4.63 4.45 4.94 4.53 4.63 4.55 5.20

Quality Cabinets 4.74 4.00 5.82 4.00 4.57 5.17 4.67 4.64 4.41 4.62 5.62

Aristokraft 4.71 4.36 5.24 4.58 4.65 4.89 4.96 4.11 4.51 4.91 4.76

Kitchen Craft 4.68 4.40 5.27 4.47 4.30 5.00 4.89 3.95 4.30 4.82 5.00

Quaker Maid 4.67 4.65 5.20 4.50 4.25 5.09 4.70 4.35 4.76 4.71 4.30

MasterCraft 4.66 4.00 5.30 4.58 4.50 4.93 4.67 4.45 4.39 4.74 5.00

HomeCrest 4.60 4.62 5.12 4.54 4.27 5.00 4.59 4.30 4.59 4.36 5.00

Timberlake 4.57 4.31 5.05 4.30 4.44 4.57 4.60 4.52 4.31 4.89 4.63

Mid Continent 4.38 3.60 5.22 4.42 4.08 4.20 4.62 3.90 4.31 4.40 4.50

Armstrong 4.18 4.00 4.86 4.33 3.83 4.00 4.29 4.11 4.18 3.78 4.71

AYA Kitchens 4.13 3.60 5.00 4.83 3.67 4.50 4.36 3.62 4.31 3.50 4.50

Quality Ratings


158

CABINETS: STOCK



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Product Price 6.22 6.23 6.38 5.75 6.31 6.31 6.28 6.00 6.00 6.25 6.56



5.93 6.23 5.62 5.67 6.19 6.15 5.93 5.78 5.63 6.11 6.19

Warranty 5.72 6.00 5.29 5.17 6.38 5.92 5.65 5.72 5.43 5.86 6.00



5.50 5.64 5.12 5.25 6.06 5.69 5.44 5.50 4.97 5.82 5.94


5.20 5.18 5.08 4.67 5.81 5.31 5.19 5.17 4.67 5.29 6.06



159

CARPET



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Mohawk 85% 79% 85% 87% 93% 88% 84% 90% 82% 90% 90%

Shaw 81% 68% 83% 80% 85% 75% 79% 87% 84% 76% 80%

Dalton Paradise Carpet 36% 16% 31% 27% 41% 50% 26% 29% 33% 29% 25%

Beaulieu 32% 16% 25% 27% 37% 31% 21% 36% 28% 24% 30%

Shaheen 32% 26% 21% 27% 33% 25% 24% 29% 26% 29% 20%


None 9% 11% 6% 7% 4% 0% 8% 7% 8% 5% 5%

Brand Familiarity


160

CARPET



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Mohawk 67% 63% 65% 53% 67% 69% 57% 74% 61% 66% 65%

Shaw 59% 42% 65% 60% 59% 56% 55% 68% 55% 61% 65%

Dalton Paradise Carpet 8% 0% 13% 0% 11% 13% 10% 3% 12% 8% 0%

Shaheen 8% 11% 2% 0% 4% 0% 3% 7% 6% 3% 0%

Beaulieu 5% 5% 8% 0% 7% 6% 7% 7% 6% 5% 10%


None 17% 32% 15% 20% 7% 13% 21% 10% 16% 13% 25%



161

CARPET



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Mohawk 34% 5.50 5.85 5.70 5.61 6.40 5.54 5.75 5.61 5.87 5.55

Shaw 29% 4.85 5.77 5.63 5.32 5.77 5.49 5.38 5.46 5.57 5.35

Dalton Paradise Carpet 2% 4.12 4.83 5.00 4.58 4.88 4.69 4.60 4.95 4.78 3.57

Beaulieu 1% 4.00 4.79 4.78 4.70 4.40 4.50 4.88 4.76 4.62 4.38

Shaheen 2% 3.80 4.75 5.00 4.64 4.80 4.35 4.88 4.59 4.79 3.67

Brand Used the Most


162

CARPET



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Mohawk 5.71 5.50 5.85 5.70 5.61 6.40 5.54 5.75 5.61 5.87 5.55

Shaw 5.49 4.85 5.77 5.63 5.32 5.77 5.49 5.38 5.46 5.57 5.35

Dalton Paradise Carpet 4.69 4.12 4.83 5.00 4.58 4.88 4.69 4.60 4.95 4.78 3.57

Beaulieu 4.63 4.00 4.79 4.78 4.70 4.40 4.50 4.88 4.76 4.62 4.38

Shaheen 4.57 3.80 4.75 5.00 4.64 4.80 4.35 4.88 4.59 4.79 3.67

Quality Ratings


163

CARPET



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


6.23 6.10 6.36 5.92 6.24 6.46 6.09 6.37 6.00 6.32 6.57

Warranty 6.21 6.30 6.17 6.08 6.35 6.46 5.98 6.58 6.03 6.21 6.64

Product Price 6.19 6.10 6.25 6.08 6.18 6.54 6.14 6.05 6.15 5.93 6.79



5.76 6.40 5.75 5.17 5.82 5.92 5.65 5.89 5.55 5.86 6.07


5.20 5.10 5.39 4.83 5.12 5.31 4.93 5.74 5.21 5.14 5.29





164

CAULK/SEALANTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Gorilla Glue 78% 87% 79% 77% 83% 77% 85% 79% 80% 83% 82%

Ge Silicones, Sealants, Adhesives

77% 87% 71% 88% 83% 90% 75% 79% 82% 83% 64%

Dap (Phenoseal) 74% 83% 74% 77% 83% 81% 81% 72% 82% 72% 91%

Dow Corning 69% 65% 79% 88% 70% 74% 79% 69% 77% 74% 73%

Loctite 69% 61% 74% 82% 73% 77% 73% 66% 71% 70% 91%

Great Stuff 69% 65% 79% 77% 63% 81% 73% 59% 69% 74% 73%

Elmer‘s Probond 58% 61% 58% 65% 60% 55% 67% 55% 57% 59% 82%

Macco/Liquid Nails 61% 52% 50% 77% 67% 61% 60% 55% 51% 65% 73%

Red Devil 57% 65% 61% 53% 50% 55% 50% 72% 57% 57% 64%

OSI Sealants 52% 48% 53% 59% 50% 55% 48% 55% 45% 61% 46%

Laticrete 46% 57% 47% 35% 43% 36% 46% 59% 47% 41% 64%

Geocel 39% 57% 32% 53% 27% 48% 33% 38% 41% 35% 46%

White Lightning 36% 13% 55% 24% 40% 39% 31% 45% 35% 28% 82%

Custom Building Products 35% 35% 34% 18% 40% 39% 29% 35% 31% 35% 36%

Franklin International 29% 30% 29% 29% 20% 29% 25% 28% 28% 26% 27%

Green Glue (Saint-Gobain) 20% 13% 18% 18% 17% 23% 10% 21% 18% 13% 27%

Cyclovac 20% 9% 18% 6% 23% 19% 8% 24% 16% 11% 36%


None 3% 4% 0% 0% 7% 0% 2% 7% 4% 0% 9%

Brand Familiarity


165

CAULK/SEALANTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dap (Phenoseal) 64% 65% 58% 59% 70% 55% 69% 62% 65% 59% 73%


61% 74% 47% 77% 63% 61% 60% 66% 69% 61% 36%

Gorilla Glue 58% 57% 63% 59% 57% 55% 63% 59% 57% 65% 46%

Great Stuff 54% 48% 63% 65% 50% 61% 63% 41% 57% 57% 55%

Loctite 52% 44% 66% 65% 47% 55% 63% 45% 53% 59% 55%

Dow Corning 52% 52% 55% 77% 40% 58% 54% 48% 57% 52% 46%


OSI Sealants 36% 30% 45% 53% 23% 45% 38% 28% 28% 52% 18%

Red Devil 34% 35% 32% 29% 30% 32% 29% 35% 29% 35% 27%

Elmer'S Probond 31% 35% 29% 41% 30% 29% 35% 31% 31% 37% 18%

Laticrete 26% 35% 37% 12% 17% 19% 29% 31% 26% 28% 27%

Geocel 17% 30% 13% 24% 3% 16% 17% 14% 16% 17% 9%

White Lightning 16% 9% 29% 12% 7% 16% 19% 10% 16% 15% 18%

Custom Building Products 16% 26% 8% 6% 13% 13% 13% 14% 14% 15% 0%


Cyclovac 4% 9% 3% 0% 3% 0% 4% 7% 4% 4% 0%

Green Glue (Saint-Gobain) 6% 4% 5% 6% 0% 3% 6% 0% 2% 7% 0%


None 4% 9% 0% 0% 10% 3% 2% 10% 4% 2% 18%



166

CAULK/SEALANTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dap (Phenoseal) 19% 17% 24% 18% 23% 16% 27% 17% 22% 15% 46%


18% 26% 16% 12% 23% 13% 23% 21% 26% 17% 0%


Dow Corning 9% 9% 5% 24% 3% 10% 8% 7% 8% 11% 0%

OSI Sealants 9% 4% 8% 18% 7% 13% 8% 3% 8% 11% 0%

Great Stuff 9% 0% 8% 12% 10% 13% 4% 7% 8% 7% 9%

Loctite 4% 4% 3% 6% 0% 7% 2% 0% 4% 2% 0%

Geocel 3% 13% 5% 0% 0% 3% 4% 7% 8% 0% 9%

Laticrete 3% 9% 3% 0% 0% 3% 0% 7% 0% 7% 0%

White Lightning 3% 0% 8% 0% 0% 0% 4% 3% 2% 4% 0%

Gorilla Glue 2% 0% 3% 0% 3% 0% 2% 3% 0% 4% 0%


Elmer'S Probond 1% 0% 3% 0% 0% 3% 0% 0% 2% 0% 0%


None 7% 9% 5% 0% 17% 7% 4% 17% 8% 7% 18%

Brand Used the Most


167

CAULK/SEALANTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Macco/Liquid Nails 5.74 5.40 6.33 5.78 5.44 5.41 5.86 5.83 5.54 5.88 6.00

Loctite 5.65 5.57 5.94 5.37 5.58 5.52 5.61 5.88 5.78 5.48 5.80

Gorilla Glue 5.64 5.54 5.67 5.39 5.83 5.74 5.45 5.91 5.41 5.86 5.82

GE Silicones, Sealants, Adhesives

5.58 5.69 5.65 5.15 5.70 5.53 5.36 6.00 5.59 5.72 4.78

Dow Corning 5.50 5.25 5.50 5.95 5.37 5.52 5.48 5.54 5.41 5.79 4.67

GREAT STUFF 5.50 4.95 5.80 5.37 5.63 5.50 5.65 5.17 5.46 5.59 5.30

DAP (Phenoseal) 5.49 5.80 5.59 5.28 5.26 5.11 5.63 5.59 5.40 5.61 5.40

OSI Sealants 5.43 5.06 5.65 5.93 5.15 5.44 5.54 5.23 5.06 5.74 5.33

Geocel 5.17 5.39 5.27 4.58 4.83 4.44 5.24 5.44 5.04 5.17 4.83

Laticrete 5.16 5.44 5.25 4.57 5.00 4.83 4.94 5.65 4.97 5.31 5.38

Elmer's ProBond 5.05 4.95 5.38 4.27 5.22 4.89 4.96 5.36 4.85 5.22 5.20

Red Devil 4.80 4.36 5.11 4.62 4.95 4.60 4.68 5.11 4.59 5.03 4.86

Custom Building Products 4.73 4.80 4.94 3.00 4.87 3.92 4.54 5.62 4.17 5.50 4.14

Cyclovac 4.57 4.43 4.91 3.00 4.44 3.33 4.50 5.40 4.23 5.33 4.17

White Lightning 4.52 4.38 4.58 4.33 4.56 4.07 4.42 5.14 4.48 4.60 4.44

Franklin International 4.45 3.82 4.23 5.25 4.80 4.40 4.52 4.36 4.32 4.75 3.33

Green Glue (Saint-Gobain) 4.33 4.38 4.45 3.50 4.57 3.43 4.53 4.75 3.50 5.17 4.75

Quality Ratings


168

CENTRAL VACUUMS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Beam Central Vacuum Systems By Electrolux

78% 70% 80% 73% 81% 70% 79% 75% 80% 71% 89%

Nutone 77% 85% 80% 67% 68% 60% 78% 78% 77% 75% 78%

Hoover 66% 74% 69% 53% 58% 30% 67% 70% 67% 63% 67%

Eureka 66% 63% 66% 53% 58% 30% 62% 68% 67% 54% 67%

H.P. Products Vacuflo 40% 33% 46% 60% 23% 20% 31% 53% 31% 42% 56%

Linear 31% 37% 29% 33% 23% 30% 24% 38% 24% 33% 44%


None 7% 4% 11% 7% 10% 20% 5% 10% 8% 8% 11%

Brand Familiarity


169

CENTRAL VACUUMS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Nutone 42% 48% 46% 33% 26% 30% 41% 38% 31% 44% 56%


38% 33% 37% 33% 39% 30% 29% 48% 33% 42% 22%

Hoover 18% 26% 20% 7% 13% 0% 17% 23% 10% 19% 56%

Eureka 15% 19% 14% 0% 10% 0% 12% 15% 8% 10% 44%

H-P Products Vacuflo 15% 4% 17% 20% 10% 0% 10% 18% 8% 13% 33%

Linear 6% 7% 9% 0% 7% 0% 3% 13% 4% 6% 22%


None 28% 26% 26% 33% 45% 50% 29% 33% 43% 23% 22%



170

CENTRAL VACUUMS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


25% 26% 23% 13% 26% 20% 17% 33% 26% 25% 0%

Nutone 25% 26% 26% 27% 7% 30% 24% 13% 22% 21% 11%

Hoover 7% 7% 9% 7% 7% 0% 12% 3% 0% 10% 33%

H-P Products Vacuflo 5% 0% 6% 13% 7% 0% 3% 10% 4% 8% 0%

Eureka 2% 4% 3% 0% 0% 0% 3% 0% 0% 2% 11%

Linear 1% 0% 0% 0% 3% 0% 0% 3% 0% 2% 0%


None 36% 37% 34% 40% 52% 50% 40% 40% 49% 31% 44%

Brand Used the Most


171

CENTRAL VACUUMS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Beam Central Vacuum System by Electrolux

5.46 5.08 5.74 5.44 5.39 5.80 5.39 5.50 5.41 5.32 6.33

NuTone 5.23 5.00 5.44 5.36 5.07 5.33 5.39 4.95 5.12 5.18 6.11

H-P Products VACUFLO 5.22 4.92 5.54 5.00 5.09 4.67 5.50 5.00 5.00 5.10 6.43

Hoover 5.01 4.92 5.09 4.92 5.04 4.50 5.25 4.73 4.71 5.02 6.50

Eureka 4.88 4.76 5.09 4.67 4.81 4.50 5.11 4.60 4.68 4.87 5.89

Linear 4.87 5.15 5.13 4.43 4.40 5.00 4.95 4.72 4.69 4.74 5.83

Quality Ratings


172

CERAMIC TILE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dal-Tile 77% 79% 78% 75% 86% 75% 80% 79% 82% 76% 78%

Armstrong 75% 74% 80% 80% 77% 75% 80% 75% 78% 79% 78%

American Olean 61% 74% 59% 80% 64% 55% 70% 67% 71% 60% 70%

Congoleum 60% 58% 61% 65% 64% 60% 64% 58% 67% 52% 70%

Shaw 56% 42% 74% 55% 55% 75% 64% 42% 60% 60% 65%

Florida Tile 54% 42% 65% 40% 64% 50% 61% 50% 56% 50% 70%

Mannington 53% 68% 53% 60% 50% 30% 65% 54% 58% 43% 78%

Arizona Tile 38% 16% 37% 20% 68% 25% 38% 42% 29% 36% 52%

American Marazzi 38% 32% 35% 35% 36% 30% 35% 38% 31% 33% 44%

Monarch Tile 37% 11% 37% 30% 55% 40% 32% 38% 31% 38% 35%

Interceramic 35% 21% 31% 30% 46% 15% 38% 29% 27% 33% 39%

Porcelanosa 29% 32% 22% 10% 41% 5% 21% 54% 24% 26% 26%

Crossville 28% 16% 29% 20% 32% 20% 24% 33% 20% 29% 30%

Summitville Tile 26% 26% 18% 25% 27% 15% 23% 29% 20% 24% 26%

Laufen International 22% 11% 25% 10% 36% 10% 20% 38% 20% 17% 35%

Jeffrey Court 19% 11% 12% 15% 32% 5% 15% 29% 16% 14% 22%


None 5% 11% 2% 10% 0% 0% 5% 8% 4% 5% 4%

Brand Familiarity


173

CERAMIC TILE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dal-Tile 58% 58% 55% 55% 64% 50% 61% 54% 56% 60% 57%

Armstrong 39% 32% 49% 50% 14% 60% 41% 17% 29% 45% 48%

American Olean 33% 47% 31% 50% 27% 45% 35% 33% 36% 45% 22%

Shaw 30% 21% 47% 25% 27% 35% 39% 21% 22% 38% 52%

Florida Tile 28% 5% 37% 30% 23% 25% 29% 25% 27% 29% 26%

Congoleum 18% 16% 22% 25% 9% 30% 20% 8% 18% 21% 17%

Mannington 18% 21% 16% 30% 0% 5% 21% 13% 18% 14% 17%

Monarch Tile 16% 5% 16% 10% 23% 25% 9% 21% 16% 12% 17%

Arizona Tile 15% 5% 14% 5% 36% 15% 17% 13% 16% 14% 17%

Interceramic 14% 5% 16% 20% 5% 10% 18% 0% 9% 14% 17%

Porcelanosa 12% 21% 8% 0% 0% 0% 5% 21% 9% 7% 4%


Crossville 8% 0% 10% 5% 5% 5% 6% 8% 7% 7% 4%

Summitville Tile 6% 0% 2% 10% 5% 10% 2% 4% 0% 10% 0%

Laufen International 4% 0% 8% 0% 0% 5% 3% 4% 0% 5% 9%

Jeffrey Court 3% 0% 0% 0% 9% 0% 2% 4% 2% 2% 0%


None 5% 16% 2% 15% 0% 5% 5% 13% 9% 5% 4%



174

CERAMIC TILE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dal-Tile 32% 21% 29% 30% 36% 30% 32% 21% 29% 26% 35%

Armstrong 13% 11% 18% 20% 0% 25% 14% 4% 16% 12% 13%

American Olean 9% 16% 12% 5% 9% 20% 8% 13% 9% 17% 4%

Shaw 9% 5% 12% 5% 18% 5% 14% 8% 4% 10% 26%

Florida Tile 7% 5% 8% 5% 5% 0% 8% 8% 7% 5% 9%

Arizona Tile 3% 0% 0% 5% 18% 0% 6% 4% 7% 5% 0%

Interceramic 3% 0% 6% 5% 0% 5% 5% 0% 0% 7% 4%

Congoleum 2% 5% 2% 0% 0% 0% 2% 4% 2% 2% 0%


Crossville 1% 0% 2% 0% 0% 0% 2% 0% 2% 0% 0%

Monarch Tile 1% 0% 0% 0% 5% 0% 0% 4% 2% 0% 0%


None 14% 37% 10% 25% 5% 15% 11% 33% 20% 17% 9%

Brand Used the Most


175

CERAMIC TILE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dal-Tile 5.68 5.41 5.77 6.06 5.46 6.00 5.63 5.60 5.54 5.68 5.95

Porcelanosa 5.59 6.08 5.65 5.00 5.10 6.00 5.32 5.85 5.63 5.87 5.10

Florida Tile 5.46 4.92 5.66 5.67 5.26 6.33 5.33 5.24 5.35 5.72 5.22

Shaw 5.38 5.33 5.26 5.79 5.38 5.76 5.33 5.13 5.09 5.52 5.67

Armstrong 5.31 5.41 5.33 5.48 5.04 5.95 5.19 5.15 5.18 5.43 5.32

American Olean 5.30 5.42 5.28 5.47 5.06 6.25 5.19 5.09 5.26 5.24 5.50

Arizona Tile 5.27 4.43 5.33 5.17 5.53 6.00 5.17 5.20 5.20 5.45 5.07

Interceramic 5.22 4.88 5.55 5.25 4.83 5.75 5.12 5.33 4.94 5.30 5.50

Monarch Tile 5.16 5.17 5.24 5.36 4.86 5.70 4.94 5.29 5.00 5.35 5.08

Summitville Tile 5.11 4.89 5.14 5.43 5.00 5.75 5.00 5.08 5.13 5.20 4.88

Crossville 5.10 4.57 5.26 5.50 4.89 6.20 4.78 5.23 5.00 5.31 4.89

American Marazzi 5.05 4.90 5.12 5.00 5.09 5.29 4.94 5.19 5.00 5.13 5.00

Mannington 5.01 5.12 5.03 5.50 4.44 5.62 5.04 4.67 5.00 4.96 5.10

Congoleum 4.92 5.12 4.89 5.19 4.58 5.60 4.77 4.81 4.92 5.16 4.50

Laufen International 4.79 4.67 4.79 5.00 4.78 6.00 4.53 4.91 4.79 5.00 4.60

Jeffrey Court 4.70 4.33 4.12 5.20 5.25 6.00 4.56 4.67 4.92 4.62 4.43

Quality Ratings


176

CERAMIC TILE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.05 6.08 6.11 6.27 5.76 6.29 6.05 5.81 5.89 6.09 6.29

Product Price 6.04 5.75 6.27 6.00 5.76 6.29 6.05 5.75 5.72 6.06 6.57


Warranty 5.60 5.17 5.61 5.73 5.71 5.65 5.71 5.12 5.31 5.54 6.19


5.51 5.17 5.59 5.53 5.52 5.29 5.61 5.38 5.14 5.66 5.90


5.17 4.92 5.32 5.07 5.10 5.00 5.36 4.69 4.69 5.43 5.57



177

CLOSET/ORGANIZATION SYSTEMS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Rubbermaid 76% 83% 81% 82% 73% 90% 79% 75% 78% 75% 93%

California Closets 76% 87% 77% 68% 76% 80% 76% 78% 76% 75% 87%

Closet Maid 73% 74% 71% 73% 73% 80% 71% 72% 76% 68% 73%

Closet Factory 44% 30% 45% 41% 58% 40% 44% 47% 50% 40% 40%

Garage Tek 41% 39% 32% 36% 49% 30% 35% 50% 43% 38% 33%

Gladiator Garageworks (Whirlpool)

39% 26% 45% 46% 39% 50% 38% 39% 37% 45% 33%

Schulte - Freedom/Rail 37% 35% 29% 36% 42% 40% 32% 42% 37% 35% 33%

Easy Track 31% 17% 23% 32% 42% 50% 24% 33% 32% 33% 13%

Proclosets.Com 31% 22% 26% 27% 36% 30% 25% 33% 30% 33% 13%

Easyclosets.Com 28% 13% 26% 23% 42% 30% 27% 28% 28% 33% 13%

Renin 23% 9% 16% 18% 36% 30% 16% 28% 20% 23% 20%


None 12% 9% 10% 9% 15% 0% 8% 19% 11% 13% 7%

Brand Familiarity


178




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Closet Maid 38% 44% 52% 41% 24% 60% 44% 25% 37% 50% 20%

Rubbermaid 31% 26% 42% 36% 24% 40% 40% 17% 30% 38% 27%



9% 4% 16% 9% 9% 10% 13% 6% 6% 18% 7%


Garage Tek 8% 4% 13% 5% 12% 0% 11% 8% 9% 13% 0%

Easy Track 8% 4% 0% 14% 9% 20% 6% 3% 4% 13% 0%

Closet Factory 7% 4% 0% 9% 15% 0% 6% 11% 7% 10% 0%

Proclosets.Com 7% 4% 7% 14% 6% 10% 10% 3% 9% 8% 0%

Easyclosets.Com 3% 4% 0% 9% 3% 10% 5% 0% 4% 5% 0%

Renin 3% 4% 3% 0% 3% 0% 5% 0% 2% 3% 7%


None 29% 22% 29% 32% 42% 0% 30% 44% 33% 23% 53%



179




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Closet Maid 19% 22% 26% 9% 12% 40% 16% 14% 20% 18% 7%


Rubbermaid 14% 13% 23% 14% 6% 20% 18% 6% 15% 13% 13%


3% 0% 7% 5% 0% 10% 2% 3% 2% 5% 0%

Easy Track 3% 0% 0% 9% 0% 20% 0% 0% 0% 5% 0%

Proclosets.Com 3% 4% 0% 5% 0% 0% 3% 0% 2% 3% 0%


Easyclosets.Com 1% 0% 0% 5% 0% 0% 2% 0% 0% 3% 0%


None 39% 39% 39% 36% 52% 0% 38% 61% 43% 38% 53%

Brand Used the Most


180




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

California Closets 5.41 5.38 5.70 5.39 5.19 5.27 5.58 5.16 5.49 5.18 5.73

Closet Maid 5.09 4.95 5.37 5.00 5.00 4.92 5.35 4.70 5.06 5.29 4.69

Garage Tek 4.96 4.91 5.33 5.09 4.68 4.60 5.14 4.80 4.97 5.00 4.86

Rubbermaid 4.91 4.68 5.17 4.81 4.90 4.79 5.05 4.70 5.00 4.89 4.69

Easy Track 4.84 5.20 4.71 5.56 4.41 5.29 4.67 4.85 4.79 4.87 5.00

Gladiator Garage/Works (Whirlpool)

4.80 5.17 4.87 5.00 4.44 4.50 5.00 4.60 4.68 4.76 5.33

SCHULTE - freedom/Rail 4.77 5.22 4.60 4.90 4.56 4.33 4.67 5.06 4.67 4.82 5.00

Closet Factory 4.61 4.67 4.27 5.40 4.48 4.86 4.50 4.70 4.57 4.70 4.57

ProClosets.com 4.59 4.86 4.50 5.00 4.33 4.50 4.45 4.85 4.47 4.65 5.00

EasyClosets.com 4.49 4.50 4.22 5.33 4.31 4.60 4.39 4.58 4.25 4.62 5.00

Renin 4.14 3.67 3.40 5.20 4.13 4.40 3.58 4.64 3.69 4.45 4.75

Quality Ratings


181




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Trex 86% 88% 86% 92% 90% 89% 94% 79% 91% 90% 80%

Azek Decks 77% 92% 79% 84% 66% 78% 84% 71% 78% 83% 73%

Certainteed 76% 76% 79% 76% 69% 78% 84% 54% 82% 65% 87%

Timbertech 68% 64% 76% 76% 66% 67% 77% 57% 67% 75% 67%

Choicedek (Weyerhaeuser) 47% 52% 48% 52% 41% 39% 53% 43% 51% 46% 47%

Fiberon 44% 56% 45% 56% 38% 72% 47% 36% 51% 48% 40%

Evergrain Composite Decking (Tamko Products)

39% 48% 48% 28% 38% 28% 48% 32% 42% 40% 40%

Deck-Rite 31% 32% 38% 32% 31% 44% 34% 25% 38% 31% 27%

Composatron/Premier Composite Railing Deck & Fence

31% 36% 35% 24% 31% 44% 31% 25% 38% 27% 27%

Kleer Decking 28% 52% 35% 20% 24% 28% 36% 29% 38% 29% 27%

Moistureshield (A.E.R.T.) 28% 36% 35% 16% 28% 33% 31% 21% 31% 27% 27%

Latitudes Decking 26% 44% 31% 24% 17% 28% 27% 32% 27% 31% 27%

Kodiak 25% 32% 28% 24% 24% 33% 26% 25% 24% 29% 27%

Eon (Gracious Living) 24% 32% 31% 24% 14% 28% 26% 21% 24% 25% 27%

Tufboard Deck 23% 24% 31% 20% 24% 28% 24% 25% 22% 27% 27%

Genovations Decking 22% 32% 28% 28% 14% 33% 23% 25% 24% 25% 27%

Gossen 22% 32% 35% 20% 14% 22% 29% 18% 24% 25% 27%

Nyloboard 22% 32% 28% 12% 24% 28% 23% 25% 27% 21% 27%

Royal Group 22% 24% 35% 12% 21% 28% 23% 21% 22% 23% 27%

Nexwood 20% 24% 28% 20% 21% 22% 24% 21% 20% 25% 27%

LB Plastics 20% 28% 31% 16% 14% 28% 23% 18% 22% 19% 33%

Kroy 20% 24% 31% 12% 17% 22% 21% 21% 22% 19% 27%

Nuconsteel 19% 24% 28% 16% 17% 22% 21% 21% 18% 23% 27%


None 4% 4% 3% 0% 7% 0% 2% 11% 0% 4% 13%

Brand Familiarity


182




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Trex 62% 56% 69% 68% 69% 56% 71% 61% 64% 67% 67%

Certainteed 40% 40% 45% 52% 24% 44% 48% 18% 42% 33% 53%

Timbertech 38% 40% 45% 36% 38% 44% 47% 21% 36% 44% 40%

Azek Decks 36% 68% 35% 48% 17% 39% 39% 46% 38% 52% 13%


12% 12% 17% 8% 17% 11% 16% 11% 13% 15% 13%

Fiberon 12% 16% 3% 20% 14% 28% 10% 11% 16% 13% 7%

Choicedek (Weyerhaeuser) 11% 4% 24% 8% 7% 11% 10% 14% 9% 15% 7%


7% 20% 0% 8% 7% 6% 10% 7% 7% 13% 0%


Deck-Rite 5% 4% 7% 4% 10% 11% 8% 0% 9% 2% 13%


Royal Group 5% 4% 10% 4% 3% 6% 7% 4% 2% 8% 7%

Kleer Decking 4% 12% 3% 0% 7% 6% 5% 7% 9% 2% 7%


Tufboard Deck 3% 0% 0% 0% 10% 6% 2% 4% 2% 4% 0%

Nexwood 2% 4% 0% 4% 3% 0% 3% 4% 2% 4% 0%

Eon (Gracious Living) 2% 0% 0% 4% 3% 0% 3% 0% 0% 4% 0%

Kodiak 2% 0% 0% 0% 7% 0% 3% 0% 0% 2% 7%

Gossen 1% 0% 0% 4% 3% 0% 2% 4% 0% 4% 0%

Kroy 1% 0% 3% 0% 3% 0% 2% 4% 2% 2% 0%

LB Plastics 1% 0% 3% 0% 3% 6% 2% 0% 0% 2% 7%

Nyloboard 1% 0% 0% 0% 7% 6% 2% 0% 0% 4% 0%

Nuconsteel 1% 0% 0% 0% 3% 0% 2% 0% 0% 2% 0%


None 9% 12% 14% 4% 14% 11% 8% 18% 11% 8% 20%



183




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Trex 35% 36% 38% 28% 41% 28% 39% 36% 36% 40% 27%

Azek Decks 14% 20% 14% 20% 3% 17% 11% 18% 9% 23% 0%

Certainteed 12% 8% 10% 20% 3% 11% 15% 0% 16% 2% 20%

Timbertech 12% 16% 7% 4% 14% 0% 16% 4% 11% 10% 7%

Fiberon 3% 0% 0% 8% 7% 11% 2% 4% 4% 4% 0%


3% 0% 0% 4% 3% 0% 2% 4% 2% 2% 0%


Deck-Rite 1% 0% 0% 0% 3% 6% 0% 0% 2% 0% 0%


LB Plastics 1% 0% 3% 0% 0% 6% 0% 0% 0% 0% 7%


Nyloboard 1% 0% 0% 0% 3% 6% 0% 0% 0% 2% 0%


None 14% 12% 24% 12% 21% 11% 15% 29% 16% 13% 40%

Brand Used the Most


184




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Trex 5.50 5.38 5.43 5.74 5.45 5.47 5.67 5.10 5.54 5.47 5.50

AZEK Decks 5.26 5.61 5.00 5.52 4.91 5.36 5.22 5.37 5.11 5.44 5.17

CertainTeed 5.18 5.44 5.12 5.30 4.85 5.50 5.26 4.71 5.14 5.20 5.20

TimberTech 5.04 5.23 4.74 5.15 5.08 5.17 5.27 4.38 5.17 4.89 5.18

ChoiceDek (Weyerhaeuser) 4.60 4.53 4.38 4.82 4.71 3.57 4.74 4.67 4.67 4.66 4.12

Fiberon 4.50 4.53 4.00 4.71 4.91 5.00 4.31 4.53 4.93 4.17 4.14

MoistureShield (A.E.R.T.) 4.49 4.25 4.29 5.40 4.62 4.17 4.52 4.62 4.50 4.42 4.75

TUFboard DECK 4.24 4.40 3.80 4.80 4.25 4.20 4.55 3.50 4.23 4.31 4.00

EverGrain Composite Decking (Tamko Products)

4.24 4.33 3.89 4.50 4.43 4.40 4.38 3.77 4.08 4.36 4.33


4.20 4.25 3.50 5.11 4.33 4.00 4.44 3.82 4.19 4.39 3.60

Kleer Decking 4.18 4.88 3.45 4.33 3.57 3.60 4.35 4.00 4.68 3.76 3.50

Latitudes Decking 4.11 4.38 3.20 4.89 3.80 3.40 4.23 4.20 4.13 4.22 3.50

Deck-Rite 4.09 4.00 3.60 4.56 4.56 3.75 4.35 3.67 3.95 4.32 3.75

Royal Group 4.06 4.00 4.00 4.00 4.33 4.20 4.32 3.29 4.33 3.80 4.25

Genovations Decking 3.97 3.80 3.40 4.86 4.25 4.33 4.00 3.67 3.75 4.20 3.75

Kodiak 3.94 4.18 3.55 4.00 4.14 3.50 4.16 3.80 3.92 3.89 4.25

Gossen 3.88 4.10 3.42 4.67 3.50 2.50 4.14 3.86 4.00 3.87 3.50

Nyloboard 3.87 4.00 3.22 4.50 4.14 3.60 4.22 3.25 4.00 3.67 4.00

Kroy 3.86 3.75 3.82 4.67 3.60 3.25 4.00 3.86 4.00 3.67 4.00

LB Plastics 3.70 3.56 3.40 5.25 3.25 3.40 3.88 3.50 3.73 3.55 4.00

Eon (Gracious Living) 3.70 3.82 2.90 4.67 3.83 3.00 4.00 3.38 3.87 3.57 3.50

Nexwood 3.64 3.75 3.00 4.20 4.00 2.50 3.94 3.57 3.70 3.64 3.50

Nuconsteel 3.62 3.50 3.11 4.50 4.00 2.75 3.93 3.43 3.56 3.62 3.75

Quality Ratings


185




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.09 6.14 5.91 6.05 6.26 6.25 6.11 5.90 6.24 5.93 6.22

Warranty 6.07 6.27 6.00 6.18 5.83 6.25 5.91 6.35 6.29 5.90 5.89


Product Price 5.80 5.36 5.82 5.82 6.17 6.06 5.79 5.60 5.74 5.69 6.56


5.46 5.23 5.23 5.68 5.70 5.62 5.36 5.60 5.71 5.36 4.89


4.93 4.86 4.64 5.05 5.17 5.19 4.79 5.10 5.13 5.05 3.56




186




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 70% 72% 79% 90% 56% 80% 78% 66% 74% 70% 92%

Fypon 56% 68% 58% 75% 44% 47% 60% 66% 63% 58% 62%

Crown Columns And Millwork

37% 52% 21% 55% 40% 47% 35% 43% 29% 46% 39%

Mid-America Siding Components

36% 52% 29% 55% 24% 40% 41% 31% 26% 46% 39%

Permacast (HB&G) 36% 40% 29% 40% 32% 27% 35% 37% 34% 35% 31%

Kleer Trimboards 35% 60% 18% 45% 40% 53% 38% 31% 45% 39% 15%

Versatex Trimboard 34% 48% 26% 45% 24% 33% 29% 43% 37% 37% 15%

Aristocast 30% 32% 13% 45% 32% 7% 31% 31% 16% 35% 31%

Chadsworth 28% 40% 18% 25% 32% 13% 28% 34% 24% 32% 23%

Custom Decorative Moulding'S

27% 36% 13% 25% 32% 0% 22% 40% 18% 32% 15%

Atlantic Shutters (The TapcoGroup)

26% 28% 13% 40% 28% 20% 22% 31% 16% 32% 23%

Focal Point 25% 28% 18% 30% 24% 0% 19% 43% 21% 28% 15%

Tufboard 25% 28% 16% 30% 28% 0% 26% 31% 16% 28% 31%

Latitudes Railing 23% 32% 11% 45% 20% 13% 24% 29% 21% 26% 23%

Royal Group 23% 24% 18% 20% 28% 13% 22% 26% 18% 26% 15%

Dixie Pacific 22% 32% 18% 20% 16% 0% 21% 31% 13% 28% 15%

Vi-Lux 21% 20% 13% 35% 24% 7% 21% 29% 13% 28% 15%

Turncraft 19% 24% 11% 20% 28% 13% 22% 17% 16% 23% 15%

Monticello Columns By Ply Gem

19% 24% 8% 35% 16% 20% 19% 17% 18% 21% 8%

Melton 17% 20% 13% 15% 20% 7% 16% 23% 8% 25% 8%

Moultrie 17% 20% 13% 15% 16% 0% 17% 20% 8% 19% 23%


None 11% 12% 8% 5% 16% 7% 9% 14% 5% 14% 8%

Brand Familiarity


187




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 49% 60% 53% 65% 28% 67% 57% 34% 53% 47% 62%

Fypon 30% 32% 32% 50% 16% 27% 35% 29% 26% 30% 54%


21% 36% 13% 45% 8% 40% 28% 9% 16% 28% 23%

Permacast (HB&G) 18% 24% 16% 15% 8% 7% 19% 14% 11% 18% 23%


15% 8% 11% 45% 8% 27% 14% 14% 8% 19% 23%



Aristocast 11% 8% 13% 10% 12% 0% 16% 9% 0% 18% 15%


10% 8% 0% 15% 8% 0% 7% 9% 5% 9% 0%

Vi-Lux 8% 4% 8% 20% 8% 7% 10% 9% 8% 12% 0%

Dixie Pacific 7% 8% 13% 5% 0% 0% 9% 9% 3% 11% 8%

Royal Group 7% 4% 11% 0% 4% 7% 5% 6% 5% 5% 8%

Focal Point 6% 4% 11% 0% 8% 0% 2% 17% 8% 7% 0%

Tufboard 6% 8% 0% 5% 8% 0% 2% 11% 3% 5% 8%

Latitudes Railing 4% 8% 0% 15% 0% 0% 7% 3% 3% 7% 0%

Chadsworth 4% 4% 0% 5% 4% 0% 3% 3% 0% 5% 0%

Atlantic Shutters (The Tapco Group)

3% 4% 3% 10% 0% 7% 5% 0% 0% 7% 0%

Moultrie 3% 4% 5% 5% 0% 0% 5% 3% 3% 2% 15%

Turncraft 3% 8% 0% 0% 8% 0% 7% 0% 5% 2% 8%

Monticello Columns By Ply Gem

3% 0% 3% 10% 0% 7% 2% 3% 3% 4% 0%

Melton 2% 0% 0% 5% 0% 0% 2% 0% 0% 2% 0%


None 19% 20% 13% 5% 36% 13% 14% 29% 26% 16% 8%



188




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 30% 28% 32% 35% 20% 60% 28% 17% 26% 30% 31%


6% 12% 3% 10% 4% 0% 12% 0% 3% 7% 15%

Permacast (Hb&G) 5% 4% 8% 5% 4% 0% 7% 6% 0% 9% 8%



Fypon 4% 0% 3% 10% 4% 7% 3% 3% 5% 2% 8%

Aristocast 3% 0% 5% 5% 4% 0% 5% 3% 0% 7% 0%


3% 4% 5% 0% 0% 0% 3% 3% 3% 2% 8%


3% 0% 0% 0% 4% 0% 2% 0% 0% 2% 0%

Focal Point 2% 0% 5% 0% 4% 0% 0% 9% 3% 4% 0%

Tufboard 2% 0% 0% 0% 8% 0% 2% 3% 3% 2% 0%

Vi-Lux 2% 0% 0% 10% 0% 0% 3% 0% 0% 4% 0%

Dixie Pacific 1% 0% 5% 0% 0% 0% 2% 3% 0% 2% 8%

Chadsworth 1% 4% 0% 0% 0% 0% 2% 0% 0% 2% 0%

Moultrie 1% 0% 0% 5% 0% 0% 0% 3% 0% 2% 0%

Royal Group 1% 0% 3% 0% 0% 0% 2% 0% 0% 0% 8%


None 28% 24% 29% 5% 44% 20% 21% 40% 40% 21% 15%

Brand Used the Most


189




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Fypon 5.51 5.40 5.93 5.40 4.92 6.00 5.50 5.38 5.60 5.38 5.70

CertainTeed 5.43 5.76 5.68 5.39 4.53 6.00 5.44 5.15 5.54 5.28 5.71

Permacast (HB&G) 5.23 5.50 5.57 5.08 4.50 5.75 5.14 5.29 5.25 5.09 5.80

Versatex Trimboard 5.13 5.29 5.33 4.92 4.86 6.00 4.75 5.41 5.30 5.09 4.50

Kleer Trimboards 5.12 5.29 5.22 5.00 4.90 6.12 5.14 4.42 5.57 4.84 4.33


4.92 5.36 5.07 4.87 3.67 5.33 5.00 4.45 5.00 4.86 5.00

Crown Columns and Millwork 4.90 4.87 4.73 5.19 4.70 5.43 4.86 4.75 4.71 4.97 5.17

Chadsworth 4.85 4.73 5.64 4.40 4.50 6.00 4.85 4.67 4.64 5.00 4.80

Aristocast 4.68 4.33 5.50 4.62 4.38 5.00 4.77 4.45 4.10 4.91 4.80

Focal Point 4.65 4.50 5.20 4.00 5.00 0.00 4.17 5.19 4.83 4.56 4.50

TUFboard 4.63 4.40 5.00 4.78 4.38 0.00 4.43 4.93 4.82 4.58 4.40

Vi-Lux 4.62 4.00 5.86 4.50 4.00 7.00 4.83 4.00 4.78 4.61 4.00

Custom Decorative Moulding's

4.53 4.20 4.43 4.60 4.89 0.00 4.48 4.60 4.25 4.71 4.33

Royal Group 4.47 4.22 4.67 4.43 4.57 5.50 4.42 4.36 4.83 4.12 5.00

Atlantic Shutters (The TapcoGroup)

4.43 4.12 4.57 4.50 4.50 5.33 4.25 4.50 4.10 4.62 4.25

Dixie Pacific 4.37 4.11 5.11 4.12 3.75 0.00 4.32 4.45 4.00 4.44 4.75

Moultrie 4.30 3.50 5.43 4.33 3.50 0.00 4.33 4.25 3.67 4.31 5.25

Monticello Columns by Ply Gem

4.24 4.25 4.50 4.44 3.50 6.00 4.07 3.86 4.80 3.86 4.00

Melton 4.21 3.43 5.00 3.83 4.80 6.00 3.93 4.44 3.67 4.38 4.50

Turncraft 4.19 4.14 4.71 3.67 4.14 4.50 4.22 4.00 4.20 4.20 4.00

Latitudes Railing 4.10 4.00 4.00 4.36 3.83 4.50 4.21 3.80 3.82 4.24 4.33

Quality Ratings


190




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.05 6.21 6.19 5.63 6.14 6.08 6.17 5.76 6.30 5.84 6.36


Product Price 5.84 5.53 6.04 5.58 6.21 5.33 5.93 5.90 5.61 5.82 6.36

Warranty 5.71 6.11 5.89 4.84 6.00 5.50 5.67 5.90 6.04 5.56 5.64


5.24 5.79 4.93 4.95 5.50 5.58 5.26 5.00 5.74 5.02 5.09


5.06 5.21 5.04 4.84 5.21 5.33 5.09 4.86 5.26 4.93 5.18



191

DECORATIVE MOULDINGS & COLUMNS: INTERIOR



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Fypon 49% 65% 49% 54% 27% 29% 50% 53% 51% 51% 33%

Flex Trim 43% 44% 37% 63% 31% 57% 43% 35% 51% 33% 44%

Permacast (HB&G) 38% 39% 40% 38% 23% 29% 40% 29% 30% 42% 33%

Outwater/Oracdecor 37% 39% 43% 21% 27% 21% 28% 47% 43% 33% 11%

Aristocast 34% 22% 34% 50% 27% 21% 43% 21% 23% 42% 39%


33% 9% 31% 54% 31% 29% 40% 18% 32% 33% 28%

Chadsworth 32% 22% 40% 25% 31% 29% 30% 32% 30% 40% 11%

Tufboard 29% 39% 26% 21% 31% 43% 30% 21% 21% 33% 39%

Versalex Trimboard 28% 39% 31% 17% 23% 36% 25% 29% 32% 26% 22%

Ornamental Moulding'S 28% 0% 34% 21% 31% 14% 23% 27% 21% 33% 6%


White River Hardwoods 25% 9% 34% 25% 15% 7% 25% 24% 23% 21% 22%

Windsorone (Windsor Mill) 24% 30% 23% 13% 19% 21% 22% 21% 23% 21% 17%

Dixie Pacific 24% 9% 29% 21% 15% 7% 23% 18% 15% 26% 17%

Ultra-Flex 20% 17% 20% 13% 27% 29% 17% 21% 23% 16% 17%

East Coast Moulding (Ecmo) 20% 9% 34% 8% 12% 7% 22% 15% 19% 21% 6%

Royal Group 19% 9% 29% 13% 15% 14% 18% 18% 17% 16% 22%

Focal Point 19% 13% 17% 17% 15% 14% 13% 21% 15% 16% 17%

Truchoice Arauco Moulding & Millwork

17% 4% 26% 17% 12% 7% 22% 9% 13% 19% 17%

Enkeboll Designs 17% 13% 17% 8% 19% 7% 12% 24% 19% 14% 6%

Vi-Lux 17% 9% 20% 13% 12% 7% 18% 9% 13% 12% 22%

Fin-Tek - Painted Trim 16% 4% 14% 8% 27% 14% 13% 15% 21% 9% 6%

Moultrie 16% 4% 20% 8% 19% 7% 13% 18% 15% 14% 11%

Plantinum Prime - Mdf 15% 4% 14% 21% 12% 14% 12% 15% 15% 12% 11%

Zaspa Architectural Woodwork & Stairs

11% 0% 14% 8% 15% 7% 8% 15% 9% 12% 11%


None 12% 9% 11% 8% 23% 21% 7% 21% 6% 19% 17%

Brand Familiarity


192




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Fypon 32% 44% 29% 38% 15% 14% 32% 35% 28% 37% 22%

Flex Trim 25% 22% 23% 42% 15% 36% 22% 27% 34% 16% 22%

Permacast (HB&G) 18% 26% 20% 25% 8% 14% 23% 15% 17% 21% 22%




13% 4% 17% 25% 8% 7% 18% 9% 13% 16% 11%

Tufboard 11% 17% 11% 4% 12% 14% 13% 6% 6% 14% 17%



Aristocast 10% 4% 9% 17% 12% 7% 12% 9% 2% 14% 22%


Chadsworth 8% 4% 3% 8% 12% 0% 3% 15% 4% 12% 0%


Ornamental Moulding'S 8% 0% 6% 8% 8% 0% 7% 6% 6% 7% 0%

Royal Group 7% 4% 17% 0% 0% 7% 8% 3% 6% 5% 11%



Vi-Lux 6% 0% 9% 4% 0% 0% 7% 0% 0% 5% 11%

Ultra-Flex 5% 4% 9% 4% 8% 7% 5% 9% 9% 5% 6%


Dixie Pacific 5% 0% 11% 0% 0% 0% 7% 0% 2% 5% 6%

Focal Point 5% 0% 6% 0% 4% 0% 3% 3% 2% 2% 6%

Truchoice Arauco Moulding & Millwork

4% 0% 9% 4% 0% 0% 7% 0% 0% 7% 6%


3% 0% 6% 8% 0% 0% 5% 3% 0% 7% 6%

Moultrie 2% 0% 3% 0% 0% 0% 2% 0% 0% 0% 6%


None 23% 13% 20% 13% 50% 29% 20% 29% 23% 23% 28%



193




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Permacast (HB&G) 7% 9% 11% 13% 0% 0% 10% 9% 9% 12% 0%


Fypon 7% 9% 3% 13% 4% 7% 7% 6% 6% 7% 6%


6% 4% 3% 17% 4% 0% 10% 3% 6% 5% 11%


Aristocast 4% 4% 3% 8% 4% 0% 7% 3% 0% 7% 11%

Flex Trim 4% 4% 3% 4% 4% 7% 3% 3% 0% 2% 17%




Royal Group 2% 0% 6% 0% 0% 7% 2% 0% 4% 0% 0%

Tufboard 2% 4% 0% 0% 4% 0% 2% 3% 2% 2% 0%


Vi-Lux 2% 0% 0% 4% 0% 0% 2% 0% 0% 2% 0%


Chadsworth 1% 4% 0% 0% 0% 0% 0% 3% 2% 0% 0%

Dixie Pacific 1% 0% 3% 0% 0% 0% 2% 0% 2% 0% 0%


Ultra-Flex 1% 0% 3% 0% 0% 0% 0% 3% 2% 0% 0%


None 31% 13% 26% 21% 58% 36% 27% 32% 26% 28% 44%

Brand Used the Most


194




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Fypon 5.40 5.24 5.45 5.50 5.44 5.40 5.39 5.43 5.25 5.64 5.00


White River Hardwoods 5.32 6.33 5.38 5.33 4.67 4.33 5.17 5.90 5.42 5.47 4.50

Permacast (HB&G) 5.23 5.80 5.24 5.17 4.62 5.20 5.17 5.42 5.32 5.23 5.00

Versalex Trimboard 5.21 5.70 4.82 5.50 4.86 5.17 5.22 5.20 5.06 5.46 5.00

Crown Columns and Millwork 5.05 5.33 4.93 5.12 5.00 5.40 5.07 4.75 5.26 4.83 5.00

Outwater/OracDecor 5.02 5.27 5.06 5.14 4.56 4.40 4.95 5.26 5.00 5.10 4.50

Focal Point 4.96 6.00 5.00 4.67 4.40 5.00 5.00 4.89 5.22 5.00 4.00

Enkeboll Designs 4.95 5.00 4.71 5.25 5.00 4.00 4.40 5.67 4.90 5.22 3.00

Flex Trim 4.95 4.45 4.93 5.11 5.18 4.90 4.91 5.08 5.04 4.74 5.12

WindsorONE (Windsor Mill) 4.93 5.22 4.67 4.60 5.17 6.00 4.50 5.22 5.17 4.93 4.00

Chadsworth 4.93 4.83 5.00 4.38 5.30 4.83 4.57 5.54 4.88 5.05 4.00

Ornamental Moulding's 4.91 4.00 4.93 4.86 5.09 4.50 4.82 5.25 4.71 5.15 3.00

TUFboard 4.89 4.80 4.78 4.86 5.09 4.57 4.91 5.12 4.92 4.94 4.71

Dixie Pacific 4.86 4.00 5.00 5.14 4.60 4.00 4.95 4.75 4.90 5.00 4.00

Ultra-Flex 4.84 5.33 4.50 4.50 5.00 4.50 4.58 5.33 5.09 4.73 4.33

Royal Group 4.83 5.25 4.73 4.80 4.75 6.00 4.73 4.71 5.00 4.83 4.50

East Coast Moulding (ECMO) 4.79 4.67 5.00 4.75 4.00 4.00 4.88 4.67 4.50 5.15 3.00

Plantinum Prime - MDF 4.72 5.50 3.80 5.25 4.33 5.00 4.55 5.00 4.50 5.00 4.50

Aristocast 4.62 4.00 4.38 4.93 4.89 4.40 4.57 5.00 4.46 4.73 4.57

Fin-Tek - Painted Trim 4.60 5.00 4.14 4.75 4.86 4.50 4.67 4.50 4.80 4.56 3.00

Moultrie 4.60 5.50 4.50 4.80 4.20 4.00 4.50 4.86 4.50 4.60 5.00

Vi-Lux 4.60 5.25 4.00 5.40 4.00 4.00 4.86 4.00 4.50 4.80 4.25

TruChoice Arauco Moulding& Millwork

4.38 4.50 4.11 4.83 4.25 4.00 4.41 4.33 4.50 4.75 2.67


4.15 4.00 3.20 5.00 4.75 4.00 3.43 5.20 3.75 5.00 2.00

Quality Ratings


195




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



5.94 6.13 5.69 5.79 6.23 6.07 5.75 6.21 6.13 5.74 5.89

Product Price 5.81 5.78 5.80 5.71 5.96 5.79 5.93 5.62 5.72 5.67 6.39


Warranty 5.56 5.78 5.49 5.25 5.73 5.07 5.60 5.68 5.77 5.33 5.56


5.04 5.43 4.74 4.96 5.15 4.93 5.03 5.09 5.17 4.88 5.06


4.69 5.00 4.66 4.38 4.73 4.57 4.75 4.62 4.55 4.70 5.00



196

DOORS: GARAGE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Overhead Door 70% 64% 80% 74% 55% 88% 66% 68% 72% 59% 83%

Wayne-Dalton 66% 64% 63% 74% 65% 88% 66% 62% 80% 48% 78%

Jeld-Wen 65% 64% 53% 70% 74% 75% 60% 73% 65% 70% 56%

Clopay 61% 77% 77% 56% 48% 75% 57% 73% 78% 50% 61%

Raynor 46% 50% 37% 63% 36% 63% 43% 46% 50% 50% 22%

C.H.I. Overhead Doors 25% 23% 17% 33% 13% 25% 23% 16% 13% 28% 22%

Amarr 23% 27% 23% 19% 23% 38% 15% 32% 24% 26% 11%

Real Carriage Door 23% 14% 17% 22% 29% 25% 14% 32% 20% 28% 6%

Windsor Republic Doors 23% 9% 20% 26% 23% 50% 12% 27% 20% 26% 6%

Garaga 15% 5% 13% 11% 13% 25% 8% 14% 9% 17% 0%


None 7% 9% 3% 0% 13% 0% 5% 11% 7% 7% 6%

Brand Familiarity


197

DOORS: GARAGE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Wayne-Dalton 35% 36% 30% 41% 39% 50% 40% 27% 35% 26% 67%

Overhead Door 33% 23% 43% 33% 19% 38% 37% 16% 30% 30% 28%

Jeld-Wen 31% 23% 30% 33% 32% 38% 31% 27% 26% 41% 11%

Clopay 28% 46% 30% 26% 10% 25% 25% 30% 28% 28% 17%

Raynor 18% 14% 7% 37% 10% 0% 19% 16% 15% 24% 0%


Amarr 7% 9% 13% 4% 7% 13% 6% 11% 9% 9% 6%



Garaga 2% 0% 3% 0% 0% 0% 2% 0% 0% 2% 0%


None 15% 14% 7% 4% 32% 0% 12% 22% 17% 13% 11%



198

DOORS: GARAGE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Wayne-Dalton 20% 14% 20% 22% 23% 25% 25% 11% 20% 9% 50%

Overhead Door 20% 9% 27% 19% 16% 25% 22% 11% 26% 11% 17%

Jeld-Wen 13% 18% 17% 15% 10% 13% 15% 14% 11% 24% 0%

Clopay 12% 32% 10% 15% 0% 13% 12% 14% 9% 15% 17%

Raynor 7% 5% 3% 19% 3% 0% 9% 5% 4% 13% 0%


Amarr 3% 5% 7% 4% 0% 13% 0% 8% 7% 2% 0%




None 18% 14% 13% 4% 39% 0% 14% 30% 20% 17% 17%

Brand Used the Most


199

DOORS: GARAGE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Overhead Door 5.55 5.29 5.63 5.50 5.70 4.82 5.69 5.55 5.50 5.51 5.72

Wayne-Dalton 5.29 5.19 5.33 5.19 5.42 5.27 5.33 5.22 5.11 5.25 5.88

Real Carriage Door 5.23 6.00 5.00 4.82 5.44 5.00 5.23 5.29 4.83 5.40 6.00

JELD-WEN 5.22 5.44 5.17 5.08 5.25 4.89 5.27 5.23 5.05 5.25 5.62

Clopay 5.21 5.75 5.25 5.00 4.75 4.78 5.32 5.17 5.05 5.27 5.62

Raynor 5.00 4.79 4.58 5.48 4.86 4.62 5.00 5.14 4.57 5.29 5.80

Amarr 4.97 5.12 4.86 4.38 5.57 5.00 4.62 5.31 4.69 5.07 5.67

C.H.I. Overhead Doors 4.88 5.00 4.60 4.87 5.00 4.67 4.90 4.89 4.36 5.12 5.20

Windsor Republic Doors 4.63 5.00 4.50 4.36 4.89 4.80 4.15 5.08 3.75 5.12 6.00

Garaga 4.53 4.25 4.75 4.57 4.50 4.67 4.60 4.33 3.29 5.09 7.00

Quality Ratings


200

DOORS: GARAGE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Product Price 5.95 5.77 6.10 6.04 5.87 6.12 6.08 5.70 5.93 5.91 6.11

Warranty 5.95 6.09 5.87 5.85 6.03 5.75 5.91 6.08 6.09 5.91 5.72


5.85 6.05 5.87 6.15 5.42 5.88 5.95 5.65 6.02 5.61 6.00


5.52 5.73 5.50 5.74 5.19 5.62 5.62 5.32 5.57 5.37 5.78


5.46 5.95 4.93 5.52 5.58 5.62 5.43 5.49 5.70 5.22 5.50




201

DISHWASHERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 93% 95% 86% 100% 97% 93% 93% 94% 94% 94% 91%

Whirlpool 92% 95% 89% 95% 97% 93% 97% 88% 92% 94% 96%

Kitchenaid 91% 95% 83% 100% 97% 79% 95% 94% 92% 92% 96%

Maytag 90% 85% 83% 100% 97% 93% 92% 88% 92% 90% 91%

Bosch 90% 85% 80% 100% 97% 93% 87% 94% 92% 90% 86%

Kenmore (Sears) 89% 90% 83% 95% 97% 86% 92% 91% 92% 90% 91%

Jenn-Air 86% 90% 80% 85% 91% 79% 90% 82% 94% 82% 82%

Lg 86% 80% 77% 95% 94% 86% 87% 85% 81% 88% 91%

Electrolux 84% 85% 74% 85% 91% 86% 85% 79% 89% 74% 96%

Amana 82% 75% 66% 95% 94% 86% 84% 76% 78% 82% 86%

Viking 80% 80% 71% 85% 91% 64% 84% 85% 81% 80% 86%

Thermador 77% 75% 71% 80% 91% 64% 82% 82% 78% 78% 86%

Dacor 65% 60% 54% 65% 91% 64% 61% 85% 69% 74% 55%

Fisher & Paykel 63% 65% 49% 70% 79% 57% 59% 79% 58% 74% 55%

Miele 63% 75% 54% 50% 73% 50% 57% 79% 61% 66% 59%

Gagganeau 51% 35% 37% 50% 76% 43% 43% 70% 42% 56% 55%


None 2% 0% 6% 0% 0% 0% 2% 3% 3% 0% 5%

Brand Familiarity


202

DISHWASHERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 63% 70% 60% 60% 70% 64% 69% 58% 61% 58% 86%

Whirlpool 51% 40% 49% 55% 55% 57% 51% 46% 42% 54% 55%

Bosch 41% 55% 23% 40% 55% 50% 36% 49% 33% 60% 14%

Kitchenaid 39% 30% 34% 40% 52% 36% 36% 49% 28% 52% 32%

Maytag 32% 30% 29% 35% 36% 36% 33% 30% 31% 34% 32%

Lg 27% 40% 26% 25% 24% 50% 23% 27% 28% 34% 14%

Kenmore (Sears) 25% 35% 20% 25% 24% 36% 25% 21% 25% 28% 18%

Viking 24% 35% 14% 25% 30% 7% 21% 39% 33% 28% 5%

Jenn-Air 24% 15% 23% 15% 33% 21% 23% 24% 17% 28% 23%

Electrolux 21% 25% 14% 20% 24% 14% 18% 27% 11% 20% 36%

Thermador 20% 25% 14% 15% 27% 7% 16% 33% 25% 22% 9%

Miele 16% 30% 3% 15% 24% 21% 10% 27% 17% 24% 0%

Amana 15% 25% 6% 30% 15% 36% 15% 12% 6% 26% 14%

Fisher & Paykel 15% 20% 9% 20% 15% 21% 12% 18% 11% 20% 9%

Dacor 13% 15% 6% 10% 18% 14% 10% 15% 14% 16% 0%

Gagganeau 7% 10% 0% 10% 12% 7% 7% 9% 6% 10% 5%


None 3% 0% 9% 5% 0% 7% 3% 3% 6% 2% 5%



203

DISHWASHERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 30% 35% 31% 20% 36% 29% 31% 33% 42% 18% 46%

Whirlpool 13% 10% 20% 15% 9% 29% 18% 0% 8% 16% 18%

Bosch 13% 15% 11% 10% 15% 14% 12% 15% 17% 16% 0%

Kitchenaid 8% 5% 6% 5% 9% 0% 5% 12% 6% 8% 5%

Maytag 5% 5% 3% 10% 3% 0% 5% 6% 3% 6% 5%

Electrolux 4% 0% 3% 10% 6% 0% 5% 6% 0% 6% 9%

Lg 3% 5% 6% 5% 0% 7% 3% 3% 3% 6% 0%

Miele 3% 5% 0% 10% 3% 7% 2% 6% 3% 6% 0%

Viking 3% 5% 0% 5% 3% 7% 2% 3% 6% 2% 0%

Dacor 2% 0% 0% 0% 6% 0% 3% 0% 3% 2% 0%

Kenmore (Sears) 2% 0% 3% 5% 0% 0% 2% 3% 0% 2% 5%

Thermador 2% 5% 0% 0% 3% 0% 0% 6% 0% 4% 0%

Amana 1% 0% 0% 0% 3% 0% 2% 0% 0% 2% 0%

Jenn-Air 1% 0% 3% 0% 0% 0% 2% 0% 0% 2% 0%


None 8% 10% 14% 5% 3% 7% 10% 6% 11% 4% 14%

Brand Used the Most


204

DISHWASHERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Bosch 5.88 6.00 5.84 5.68 6.00 6.25 5.80 5.85 5.81 6.06 5.58

Thermador 5.60 5.81 5.48 5.53 5.65 5.64 5.40 5.97 5.53 5.80 5.26

Miele 5.58 5.69 5.30 5.90 5.71 5.56 5.64 5.52 5.68 5.81 4.77

Viking 5.57 6.06 5.29 5.53 5.61 5.73 5.54 5.57 5.76 5.56 5.26

KitchenAid 5.34 5.37 5.29 5.55 5.24 5.54 5.38 5.18 5.24 5.50 5.14

Maytag 5.32 5.39 5.35 5.36 5.21 5.60 5.34 5.13 5.10 5.52 5.25

Jenn-Air 5.21 5.53 4.92 5.42 5.23 4.85 5.29 5.20 5.07 5.37 5.11

Fisher & Paykel 5.18 5.07 4.78 5.86 5.23 5.75 5.25 4.93 5.56 4.98 5.08

Gagganeau 5.18 4.75 4.42 5.80 5.64 5.43 5.21 5.08 5.30 5.03 5.33

Whirlpool 5.12 5.45 5.15 4.86 5.06 5.60 5.00 5.16 5.05 5.17 5.14

LG 5.09 5.47 4.97 4.90 5.16 5.57 5.02 5.03 5.22 5.08 4.90

Dacor 5.09 5.31 4.71 5.08 5.30 4.90 5.12 5.10 5.07 5.18 4.83

GE Appliances 5.00 5.20 4.97 4.73 5.09 5.47 4.91 4.97 4.93 5.10 4.90

Electrolux 4.99 5.11 4.66 5.16 5.19 5.43 4.83 5.10 4.95 5.07 4.90

Kenmore (Sears) 4.89 5.00 4.89 4.81 4.88 4.93 4.98 4.69 4.90 5.00 4.60

Amana 4.79 5.19 4.62 4.76 4.78 5.14 4.85 4.48 4.71 4.96 4.53

Quality Ratings


205

DISHWASHERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.06 5.94 6.20 5.95 6.06 6.62 5.78 6.32 5.81 6.12 6.32

Product Price 6.00 5.56 6.30 6.00 5.97 6.31 5.85 6.13 5.81 6.00 6.32


5.90 5.83 5.87 5.74 6.06 6.23 5.71 6.10 5.72 6.06 5.79


5.87 5.83 6.10 5.79 5.72 6.08 5.78 5.94 5.59 5.96 6.11



5.27 5.17 5.13 5.42 5.38 5.38 5.20 5.35 4.94 5.31 5.74




206

DOORS: ENTRY



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Jeld-Wen 79% 78% 85% 91% 68% 92% 81% 82% 89% 75% 88%

Pella 79% 83% 76% 89% 68% 92% 79% 75% 82% 77% 81%

Masonite 71% 67% 73% 77% 68% 75% 72% 71% 80% 65% 75%

Therma-Tru 69% 72% 67% 74% 64% 67% 71% 68% 77% 58% 81%

Stanley 64% 67% 61% 71% 64% 75% 60% 75% 61% 67% 75%

Peachtree 64% 56% 64% 77% 46% 67% 62% 64% 71% 58% 56%

Weather Shield 61% 44% 73% 66% 59% 75% 54% 79% 57% 67% 69%

Simpson 51% 56% 49% 60% 55% 75% 52% 54% 57% 52% 56%

Milgard 47% 22% 55% 49% 64% 25% 54% 46% 50% 46% 56%

Perma-Door 46% 50% 55% 46% 27% 67% 44% 39% 50% 44% 38%

Bitco 43% 56% 39% 49% 18% 50% 43% 32% 46% 38% 38%

Benchmark 38% 33% 39% 43% 36% 42% 41% 32% 41% 38% 38%

Ideal 28% 11% 27% 37% 23% 17% 32% 18% 39% 17% 25%

Johnson Metal Products 28% 22% 27% 29% 27% 33% 31% 14% 23% 33% 19%

Taylor 26% 28% 18% 29% 27% 25% 28% 18% 27% 19% 38%

Pinecrest 24% 11% 18% 37% 18% 17% 27% 18% 23% 23% 25%

Tru Tech Doors 23% 17% 30% 20% 27% 33% 29% 7% 21% 25% 31%

Woodgrain Doors 23% 17% 21% 23% 32% 25% 28% 11% 27% 17% 31%

Plastpro/Distinction 21% 17% 24% 26% 18% 17% 28% 11% 21% 21% 31%

Provia 19% 22% 18% 20% 18% 25% 22% 11% 21% 15% 31%

Upstate Door 15% 17% 15% 11% 18% 17% 18% 7% 16% 13% 19%


None 3% 0% 3% 0% 9% 0% 2% 7% 2% 4% 0%

Brand Familiarity


207

DOORS: ENTRY



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Jeld-Wen 51% 28% 49% 60% 55% 58% 49% 50% 48% 52% 50%

Therma-Tru 50% 50% 42% 51% 36% 33% 47% 46% 52% 42% 38%

Masonite 38% 50% 33% 31% 36% 25% 38% 36% 39% 33% 38%

Pella 38% 39% 33% 31% 27% 33% 31% 36% 36% 33% 19%

Stanley 31% 28% 21% 31% 36% 42% 28% 25% 27% 33% 19%

Simpson 23% 11% 15% 23% 32% 25% 21% 18% 21% 21% 19%

Weather Shield 19% 11% 15% 14% 18% 0% 16% 18% 9% 23% 6%

Peachtree 16% 0% 12% 17% 18% 17% 16% 4% 9% 19% 6%

Perma-Door 14% 22% 6% 17% 5% 0% 16% 7% 16% 8% 13%

Milgard 13% 6% 9% 9% 32% 8% 16% 7% 11% 17% 6%

Benchmark 12% 17% 9% 14% 5% 8% 12% 11% 14% 10% 6%

Bitco 11% 17% 3% 9% 5% 0% 10% 4% 9% 8% 0%

Johnson Metal Products 10% 11% 9% 9% 5% 8% 12% 0% 5% 15% 0%

Woodgrain Doors 8% 11% 6% 6% 14% 0% 10% 7% 11% 8% 0%

Tru Tech Doors 7% 0% 12% 3% 5% 0% 9% 0% 5% 6% 6%

Taylor 5% 0% 3% 9% 5% 0% 7% 0% 9% 2% 0%

Pinecrest 5% 0% 3% 6% 5% 0% 6% 0% 5% 4% 0%

Ideal 4% 0% 0% 6% 5% 0% 4% 0% 5% 2% 0%


Provia 2% 0% 0% 3% 5% 0% 2% 4% 2% 2% 0%

Upstate Door 2% 0% 0% 0% 5% 0% 2% 0% 2% 0% 0%


None 9% 6% 15% 0% 18% 25% 4% 14% 7% 15% 0%



208

DOORS: ENTRY



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Therma-Tru 24% 17% 18% 37% 14% 25% 22% 25% 25% 19% 31%

Jeld-Wen 19% 17% 18% 20% 36% 17% 21% 29% 25% 17% 31%

Simpson 9% 6% 3% 11% 9% 8% 9% 4% 7% 10% 0%

Pella 8% 17% 9% 9% 0% 0% 10% 7% 9% 6% 13%

Masonite 7% 17% 12% 6% 0% 0% 9% 11% 11% 6% 6%

Stanley 5% 6% 3% 9% 0% 17% 3% 4% 2% 8% 0%

Weather Shield 4% 0% 3% 3% 5% 0% 3% 4% 2% 2% 6%

Milgard 2% 6% 0% 0% 9% 0% 3% 4% 2% 4% 0%

Taylor 2% 0% 3% 3% 0% 0% 3% 0% 2% 2% 0%

Bitco 1% 0% 3% 0% 0% 0% 2% 0% 0% 2% 0%

Perma-Door 1% 0% 0% 3% 0% 0% 2% 0% 0% 2% 0%



None 15% 17% 24% 0% 27% 33% 13% 14% 14% 21% 6%

Brand Used the Most


209

DOORS: ENTRY



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Therma-Tru 5.68 5.79 5.96 5.52 5.43 5.56 5.71 5.65 5.74 5.69 5.46

Pella 5.66 5.62 5.58 5.58 6.00 5.67 5.66 5.65 5.85 5.42 5.85

Simpson 5.31 5.92 4.88 5.22 5.50 5.22 5.26 5.50 5.23 5.52 4.89

JELD-WEN 5.17 4.25 5.79 5.19 5.19 5.67 5.14 5.00 5.12 5.07 5.64

Stanley 5.10 4.67 5.52 4.93 5.33 4.90 5.27 4.83 5.17 5.18 4.67

Peachtree 5.05 4.27 5.45 4.83 5.91 5.11 5.10 4.90 5.00 5.11 5.00

Weather Shield 5.04 4.42 5.71 4.65 5.15 4.80 5.26 4.74 5.18 4.94 5.00

Masonite 5.03 5.00 5.40 4.77 5.00 5.00 5.04 5.05 5.08 4.95 5.17

Bitco 4.81 5.27 4.64 4.68 4.40 4.29 4.78 5.30 5.12 4.65 4.17

Tru Tech Doors 4.79 4.50 4.70 4.71 5.33 5.75 4.64 4.67 5.10 4.57 4.80

Milgard 4.78 4.00 5.06 4.26 5.50 5.00 4.88 4.43 4.83 4.69 4.89

Johnson Metal Products 4.71 4.43 5.22 4.73 4.29 4.00 5.00 4.17 5.00 4.65 4.00

Perma-Door 4.66 4.71 4.72 4.59 4.57 4.50 4.74 4.54 4.80 4.60 4.33

Benchmark 4.55 4.40 4.38 4.73 4.67 5.00 4.48 4.55 4.63 4.50 4.50

Plastpro/Distinction 4.54 4.40 4.75 4.56 4.25 3.50 4.75 4.00 4.33 4.58 4.80

Taylor 4.53 4.12 4.83 4.64 4.57 3.00 4.68 4.71 4.85 4.08 4.83

Pinecrest 4.46 4.25 4.17 4.69 4.40 3.00 4.53 4.71 4.50 4.64 3.75

Woodgrain Doors 4.41 3.80 4.71 4.62 4.29 4.00 4.55 4.00 4.83 4.00 4.20

ProVia 4.29 4.67 4.00 4.25 4.25 4.00 4.18 5.00 4.67 4.40 3.40

Ideal 4.18 3.40 4.33 4.15 4.67 4.00 4.29 3.86 4.12 4.08 4.75

Upstate Door 4.11 4.00 3.80 4.50 4.25 3.00 4.15 4.67 4.29 3.88 4.33

Quality Ratings


210

DOORS: ENTRY



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



5.92 5.93 5.68 6.09 5.94 5.88 5.90 6.00 5.84 5.79 6.47

Warranty 5.92 5.67 6.36 5.71 5.94 6.00 5.80 6.21 5.89 5.89 6.07

Product Price 5.91 5.53 6.12 5.80 6.19 5.75 6.02 5.71 5.92 5.76 6.27



5.52 5.87 5.40 5.40 5.62 5.50 5.54 5.46 5.53 5.47 5.60


5.35 5.80 5.44 5.23 5.06 5.25 5.41 5.25 5.29 5.34 5.53



211




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Jeld-Wen 89% 83% 89% 91% 88% 100% 91% 78% 89% 83% 95%

Masonite 83% 79% 81% 80% 92% 81% 82% 84% 85% 81% 81%

Simpson 55% 50% 50% 49% 58% 63% 43% 60% 56% 47% 48%

Craftmaster 48% 29% 58% 51% 50% 56% 52% 38% 42% 47% 62%

Benchmark 42% 25% 42% 37% 58% 50% 43% 32% 40% 36% 48%

Stanley (Mirrored) 41% 38% 39% 34% 58% 75% 39% 30% 39% 44% 43%

Colorist 33% 13% 35% 31% 42% 38% 34% 22% 29% 22% 48%

Trustile 29% 29% 31% 26% 29% 25% 25% 35% 21% 39% 29%

Woodharbor Doors 26% 8% 19% 34% 33% 31% 25% 22% 27% 19% 29%

Woodgrain Doors 25% 8% 19% 17% 50% 38% 23% 16% 19% 22% 33%

T.M. Cobb 21% 4% 15% 14% 46% 31% 20% 14% 19% 11% 33%

Upstate Doors 18% 8% 15% 9% 29% 25% 13% 14% 15% 11% 19%


None 2% 0% 4% 0% 0% 0% 2% 0% 0% 3% 0%

Brand Familiarity


212




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Masonite 58% 67% 58% 51% 67% 50% 59% 65% 56% 58% 71%

Jeld-Wen 50% 42% 46% 54% 54% 56% 61% 30% 48% 50% 52%

Simpson 33% 38% 31% 26% 46% 38% 27% 43% 40% 28% 29%

Craftmaster 16% 13% 15% 26% 13% 6% 27% 8% 10% 22% 29%


Trustile 13% 17% 15% 11% 13% 0% 13% 22% 10% 22% 10%

Benchmark 12% 13% 4% 9% 21% 13% 14% 5% 12% 11% 10%

Woodgrain Doors 9% 0% 8% 6% 17% 6% 13% 0% 8% 6% 10%


Colorist 8% 4% 12% 6% 13% 6% 11% 5% 10% 3% 14%

T.M. Cobb 7% 0% 0% 0% 33% 6% 5% 11% 12% 3% 5%

Upstate Doors 2% 0% 4% 0% 8% 0% 5% 0% 4% 0% 5%


None 8% 4% 12% 9% 4% 6% 11% 3% 6% 11% 5%



213




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Masonite 30% 38% 42% 31% 25% 31% 27% 46% 31% 39% 33%

Jeld-Wen 26% 17% 23% 29% 33% 31% 34% 11% 23% 31% 24%

Simpson 10% 13% 4% 6% 21% 19% 5% 14% 17% 0% 10%

Trustile 5% 8% 8% 0% 4% 0% 0% 14% 6% 6% 0%

Craftmaster 4% 4% 0% 9% 4% 0% 7% 3% 4% 6% 5%

Colorist 2% 4% 0% 3% 0% 0% 4% 0% 4% 0% 0%

T.M. Cobb 2% 0% 0% 0% 8% 0% 0% 5% 4% 0% 0%


Woodgrain Doors 2% 0% 0% 3% 0% 0% 2% 0% 0% 0% 5%



None 15% 13% 19% 17% 4% 13% 20% 5% 12% 14% 19%

Brand Used the Most


214




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Simpson 5.59 6.00 5.18 5.32 6.00 5.60 5.61 5.56 5.81 5.30 5.55

JELD-WEN 5.28 4.95 5.74 5.03 5.46 5.65 5.20 5.25 5.24 5.29 5.36

Masonite 5.12 5.05 5.36 4.87 5.25 5.00 5.06 5.26 5.04 5.19 5.16

Stanley (mirrored) 4.92 4.40 4.58 4.67 5.73 5.08 4.91 4.79 4.90 5.00 4.78

TruStile 4.88 4.88 4.89 5.22 4.50 3.25 5.00 5.19 5.27 4.82 4.33

Woodharbor Doors 4.87 2.33 4.71 5.67 4.78 3.80 5.60 4.36 5.33 4.60 4.17

CraftMaster 4.71 3.75 5.00 4.58 5.07 4.89 4.76 4.53 4.75 4.64 4.77

Benchmark 4.69 3.88 4.62 4.60 5.27 5.12 4.82 4.20 5.09 4.33 4.45

T.M. Cobb 4.64 2.00 4.80 3.20 5.54 4.00 5.08 4.38 5.55 3.43 4.43

Woodgrain Doors 4.55 2.33 5.00 4.00 5.08 3.83 5.07 4.22 5.27 4.45 3.57

Colorist 4.49 3.50 5.09 3.92 4.91 4.57 4.62 4.18 5.12 3.92 4.20

Upstate Doors 4.40 3.67 4.67 3.67 4.75 3.50 5.00 4.25 5.11 3.71 4.00

Quality Ratings


215




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.12 6.33 6.29 5.90 6.04 6.36 6.00 6.17 6.17 6.06 6.06

Product Price 6.10 5.81 6.19 6.03 6.35 6.07 6.31 5.83 6.11 6.03 6.18


Warranty 5.79 5.71 5.90 5.55 6.04 5.64 5.60 6.09 5.80 6.16 5.06


5.33 5.67 5.19 5.28 5.22 5.43 5.27 5.37 5.59 5.48 4.35


5.31 5.48 5.05 5.59 5.04 5.50 5.22 5.34 5.17 5.52 5.29



216

ELECTRICAL SYSTEMS/LOAD CENTERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Ge Appliances 90% 86% 95% 91% 89% 88% 91% 91% 89% 95% 86%

Square D By ScheiderElectric

88% 95% 87% 100% 71% 94% 91% 77% 98% 76% 79%

Siemens 85% 86% 92% 96% 75% 94% 88% 82% 90% 83% 86%

Eaton Electrical 61% 62% 51% 73% 61% 69% 62% 53% 65% 55% 57%

ICC 49% 43% 43% 55% 43% 63% 41% 44% 48% 43% 43%


None 1% 0% 0% 0% 4% 0% 0% 3% 0% 2% 0%

Brand Familiarity


217




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


73% 86% 78% 82% 61% 94% 79% 62% 87% 64% 71%

Ge Appliances 58% 67% 68% 41% 54% 63% 57% 59% 60% 60% 50%

Siemens 49% 57% 46% 50% 36% 56% 43% 47% 46% 50% 36%


ICC 11% 14% 19% 5% 7% 13% 12% 12% 14% 10% 14%


None 5% 0% 3% 0% 14% 0% 3% 9% 2% 7% 7%



218




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


46% 48% 54% 55% 32% 63% 45% 44% 65% 29% 36%

Ge Appliances 24% 14% 30% 27% 25% 25% 26% 24% 19% 26% 43%

Siemens 11% 10% 8% 9% 14% 6% 12% 9% 6% 14% 14%



None 15% 14% 8% 9% 25% 0% 16% 18% 6% 26% 7%

Brand Used the Most


219




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Square D by ScheiderElectric

5.98 6.10 6.00 5.97 5.85 6.05 5.86 6.18 6.09 5.76 6.08

Siemens 5.58 5.68 5.54 5.65 5.48 5.39 5.38 6.03 5.61 5.61 5.33

GE Appliances 5.35 5.63 5.34 5.03 5.50 5.78 5.04 5.68 5.27 5.55 5.00

Eaton Electrical 5.02 5.29 5.15 4.86 4.77 5.21 4.81 5.25 5.07 5.03 4.56

ICC 4.97 5.00 5.28 4.88 4.59 4.92 5.00 4.95 4.86 5.29 4.43

Quality Ratings


220

EXTERIOR FOUNDATION WATERPROOFING (CONSTRUCTION PHASE)



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Tuff-N-Dri 52% 57% 48% 61% 50% 54% 59% 45% 44% 61% 82%

Delta (Cosella-Dorken) 39% 33% 42% 36% 40% 39% 42% 29% 29% 42% 64%

Watchdog 34% 20% 39% 39% 35% 39% 37% 23% 20% 42% 64%

Rub-R-Wall 33% 40% 29% 29% 25% 46% 32% 23% 20% 42% 46%

House Guard 2001 30% 30% 26% 32% 35% 23% 34% 26% 20% 37% 55%

Mar-Flex 30% 27% 32% 29% 30% 31% 35% 16% 18% 42% 36%

Polywall 30% 27% 29% 29% 25% 39% 31% 16% 16% 40% 36%


None 32% 30% 45% 25% 30% 15% 31% 45% 44% 26% 9%

Brand Familiarity


221




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Tuff-N-Dri 25% 20% 16% 32% 30% 15% 25% 26% 18% 26% 46%


House Guard 2001 9% 10% 7% 11% 10% 15% 8% 10% 6% 9% 27%

Watchdog 9% 10% 0% 11% 10% 0% 6% 13% 6% 9% 9%

Polywall 7% 7% 0% 14% 5% 8% 8% 3% 4% 12% 0%

Mar-Flex 7% 3% 3% 11% 5% 8% 5% 7% 2% 9% 9%

Rub-R-Wall 7% 7% 0% 14% 0% 8% 6% 3% 2% 12% 0%


None 45% 47% 58% 36% 55% 46% 46% 55% 64% 37% 18%



222




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Tuff-N-Dri 17% 17% 10% 18% 20% 8% 15% 19% 13% 14% 36%


Watchdog 5% 3% 0% 7% 5% 0% 3% 7% 6% 0% 9%

Rub-R-Wall 3% 3% 0% 11% 0% 8% 3% 3% 2% 7% 0%

House Guard 2001 3% 0% 7% 4% 0% 8% 2% 3% 0% 2% 18%

Mar-Flex 3% 3% 0% 7% 0% 8% 2% 3% 0% 7% 0%

Polywall 3% 3% 0% 7% 0% 0% 5% 0% 2% 5% 0%


None 55% 63% 71% 39% 60% 46% 60% 61% 71% 51% 27%

Brand Used the Most


223




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Tuff-N-Dri 5.18 4.83 5.11 5.35 5.60 4.14 5.16 5.65 5.34 4.90 5.56

Delta (Cosella-Dorken) 4.96 4.42 5.29 4.62 5.62 5.20 4.91 5.00 5.15 4.91 4.62

WatchDog 4.50 3.89 4.29 4.92 5.00 3.83 4.27 5.50 4.40 4.47 4.75

Rub-R-Wall 4.46 4.36 4.33 5.00 4.00 4.00 4.25 5.18 4.57 4.29 4.83

Mar-Flex 4.22 3.80 4.17 4.56 4.50 4.60 3.92 5.00 4.23 4.30 3.75

Polywall 4.20 4.10 4.09 4.44 4.20 3.83 4.14 4.71 4.36 4.20 3.75

House Guard 2001 4.06 3.80 4.00 3.78 4.86 4.33 3.92 4.33 4.33 3.88 4.00

Quality Ratings


224

DOORS: PATIO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Andersen 89% 92% 94% 90% 84% 95% 91% 87% 95% 84% 100%

Pella 82% 96% 79% 81% 79% 86% 80% 91% 83% 82% 89%

Jeld-Wen 81% 80% 88% 77% 90% 81% 83% 87% 93% 70% 100%

Marvin 78% 88% 77% 77% 68% 86% 74% 83% 85% 72% 78%

Therma_Tru 74% 88% 79% 71% 58% 81% 75% 70% 83% 64% 89%

Certainteed 66% 80% 65% 68% 47% 71% 62% 74% 61% 66% 78%

Peachtree 64% 64% 62% 71% 53% 71% 62% 61% 66% 60% 67%

Weather Shield 62% 68% 62% 61% 53% 76% 54% 70% 63% 54% 78%

Masonite 57% 60% 56% 58% 53% 52% 63% 44% 54% 54% 72%

Hurd Windows And Doors 55% 60% 53% 42% 63% 57% 52% 52% 51% 54% 56%

Crestline 51% 44% 56% 61% 32% 71% 45% 48% 51% 52% 44%

Atrium 50% 60% 62% 39% 42% 57% 51% 48% 49% 46% 72%

Kolbe & Kolbe 50% 60% 47% 42% 47% 38% 43% 74% 39% 54% 56%

Stanley 44% 56% 44% 36% 26% 52% 39% 39% 42% 38% 50%

Eagle 42% 48% 44% 36% 42% 38% 42% 48% 39% 44% 44%

Milgard 40% 28% 38% 32% 84% 38% 46% 35% 34% 48% 44%

Silver Line (An Andersen Company)

40% 44% 56% 39% 11% 52% 40% 30% 29% 40% 67%

Indicated at least one 99% 100% 97% 100% 100% 100% 99% 100% 100% 98% 100%

None 1% 0% 3% 0% 0% 0% 1% 0% 0% 2% 0%

Brand Familiarity


225

DOORS: PATIO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Betterbilt 39% 20% 56% 29% 37% 52% 32% 35% 32% 36% 50%

Benchmark 33% 44% 35% 23% 32% 33% 35% 26% 24% 40% 33%

Ply Gem 32% 20% 47% 29% 26% 52% 32% 13% 27% 28% 56%

Simonton 32% 36% 41% 29% 16% 57% 29% 17% 34% 28% 39%

Windsor Windows And Doors 29% 12% 29% 45% 32% 33% 29% 30% 32% 36% 11%

Simpson 29% 24% 32% 23% 26% 24% 29% 22% 22% 28% 33%

Nana Walls 27% 20% 32% 19% 42% 24% 25% 39% 22% 26% 44%

Fleetwood Windows And Doors

20% 12% 27% 7% 37% 29% 14% 26% 15% 22% 22%

Cwd Windows And Doors 20% 16% 27% 10% 21% 29% 14% 22% 10% 22% 28%

Panda Windows And Doors 18% 4% 32% 16% 16% 19% 15% 26% 12% 18% 33%

La Cantina Doors 17% 4% 21% 7% 42% 14% 15% 22% 10% 20% 22%

Weiland Doors 16% 8% 27% 10% 21% 14% 14% 26% 10% 18% 28%

Pgt 15% 12% 29% 7% 11% 19% 17% 9% 7% 16% 33%

Provia 15% 4% 27% 16% 11% 29% 12% 13% 7% 18% 28%

Royal Group 14% 8% 24% 10% 11% 24% 12% 9% 10% 14% 22%


Brand Familiarity (continued)


226

DOORS: PATIO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Andersen 58% 76% 47% 68% 42% 62% 55% 65% 56% 66% 44%

Jeld-Wen 45% 32% 47% 52% 47% 71% 37% 44% 46% 48% 33%

Therma_Tru 45% 48% 50% 48% 26% 67% 42% 35% 51% 40% 44%

Pella 32% 48% 32% 29% 21% 38% 23% 57% 32% 42% 11%

Marvin 27% 32% 32% 19% 21% 24% 20% 48% 29% 32% 6%

Certainteed 21% 20% 18% 23% 26% 48% 14% 17% 24% 22% 11%

Masonite 20% 20% 21% 23% 21% 29% 23% 9% 17% 22% 28%

Weather Shield 15% 4% 9% 19% 11% 29% 5% 13% 10% 16% 0%

Milgard 14% 0% 12% 0% 58% 14% 14% 13% 12% 16% 11%

Crestline 11% 4% 12% 26% 5% 43% 5% 9% 5% 22% 6%

Peachtree 11% 8% 15% 10% 11% 24% 5% 17% 7% 18% 0%


11% 8% 15% 16% 0% 14% 11% 9% 10% 10% 17%

Stanley 11% 8% 12% 3% 16% 14% 6% 13% 12% 10% 0%

Ply Gem 10% 4% 15% 7% 11% 29% 6% 0% 7% 8% 17%


Simonton 11% 12% 12% 3% 5% 14% 6% 9% 7% 6% 17%



227

DOORS: PATIO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Betterbilt 9% 0% 15% 3% 5% 19% 5% 0% 5% 10% 0%

Simpson 8% 12% 3% 3% 16% 14% 6% 4% 7% 8% 6%

Atrium 7% 8% 12% 3% 5% 10% 8% 4% 5% 10% 6%

Benchmark 7% 8% 12% 0% 11% 10% 8% 4% 2% 12% 6%

Kolbe & Kolbe 6% 0% 3% 10% 11% 14% 3% 4% 0% 12% 0%

Eagle 4% 0% 6% 7% 5% 0% 6% 4% 2% 6% 6%

Nana Walls 4% 0% 3% 3% 16% 5% 3% 9% 0% 8% 6%


3% 0% 3% 0% 16% 0% 3% 9% 5% 4% 0%

Windsor Windows And Doors 3% 0% 6% 3% 0% 0% 3% 4% 5% 2% 0%

Panda Windows And Doors 2% 0% 3% 3% 5% 5% 2% 4% 5% 2% 0%

Pgt 2% 0% 9% 0% 0% 0% 5% 0% 0% 2% 11%

La Cantina Doors 2% 0% 0% 0% 11% 5% 0% 4% 0% 4% 0%

Royal Group 2% 0% 3% 3% 0% 5% 2% 0% 2% 0% 6%

Cwd Windows And Doors 1% 0% 0% 0% 5% 5% 0% 0% 0% 2% 0%

Provia 1% 0% 0% 3% 0% 0% 0% 4% 0% 2% 0%


None 3% 4% 0% 0% 11% 5% 2% 4% 2% 4% 0%

Brand Used in the Past 2 years (continued)


228

DOORS: PATIO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Therma_Tru 19% 16% 29% 19% 5% 29% 17% 17% 17% 20% 22%

Andersen 16% 24% 12% 13% 16% 19% 15% 13% 22% 12% 11%

Jeld-Wen 12% 4% 12% 23% 11% 5% 15% 13% 15% 14% 6%

Pella 8% 16% 6% 7% 5% 5% 6% 17% 12% 8% 0%

Masonite 6% 4% 6% 13% 0% 10% 8% 0% 2% 8% 11%

Milgard 5% 0% 0% 0% 32% 0% 6% 9% 5% 6% 6%

Marvin 5% 12% 3% 3% 0% 5% 2% 13% 5% 4% 6%

Crestline 3% 0% 0% 10% 0% 10% 2% 0% 2% 4% 0%


3% 4% 3% 3% 0% 0% 5% 0% 0% 4% 6%

Atrium 2% 4% 0% 0% 5% 0% 3% 0% 0% 2% 6%

Benchmark 2% 4% 3% 0% 0% 0% 3% 0% 0% 2% 6%

Ply Gem 2% 0% 3% 0% 5% 5% 2% 0% 5% 0% 0%

Brand Used the Most


229

DOORS: PATIO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Simonton 3% 4% 0% 3% 0% 5% 2% 0% 0% 2% 6%

Weather Shield 3% 0% 3% 3% 0% 0% 2% 4% 2% 2% 0%

Certainteed 2% 0% 3% 0% 0% 0% 2% 0% 2% 0% 0%

Betterbilt 1% 0% 3% 0% 0% 0% 2% 0% 0% 2% 0%


1% 0% 0% 0% 5% 0% 0% 4% 2% 0% 0%

Pgt 1% 0% 3% 0% 0% 0% 2% 0% 0% 0% 6%

Royal Group 1% 0% 0% 3% 0% 5% 0% 0% 2% 0% 0%

Simpson 1% 4% 0% 0% 0% 0% 2% 0% 0% 2% 0%


None 8% 4% 12% 0% 16% 5% 8% 9% 5% 8% 11%

Brand Used the Most (continued)


230

DOORS: PATIO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Andersen 5.72 5.76 5.49 5.97 5.67 5.70 5.69 5.81 5.74 5.80 5.45

Pella 5.56 5.62 5.41 5.52 5.76 5.40 5.46 5.95 5.68 5.67 5.00

Therma_Tru 5.54 6.00 5.38 5.28 5.58 5.89 5.41 5.56 5.86 5.47 5.06

Marvin 5.46 5.58 4.90 5.81 5.73 5.20 5.22 6.35 5.44 5.69 4.94

Kolbe & Kolbe 5.25 5.59 4.72 5.21 5.64 5.00 5.03 5.78 5.32 5.30 5.00

JELD-WEN 5.05 4.82 4.88 5.04 5.63 5.45 4.88 5.14 5.38 4.87 4.67

Nana Walls 4.79 5.20 4.00 4.83 5.67 4.17 4.39 6.00 5.90 4.14 4.56

Peachtree 4.74 4.56 4.52 4.79 5.33 4.76 4.67 4.93 4.93 4.62 4.62

Weather Shield 4.61 4.79 4.43 4.43 5.00 4.58 4.54 4.82 4.87 4.61 4.07

CertainTeed 4.61 5.00 4.09 4.61 4.91 4.76 4.43 4.89 4.68 4.73 4.14

Milgard 4.47 4.00 3.86 4.00 5.39 4.11 4.39 5.11 5.00 4.28 4.00

Simpson 4.45 5.29 4.00 4.14 4.71 3.83 4.67 4.33 5.09 4.19 4.00

Masonite 4.43 4.88 3.95 4.42 4.67 4.54 4.45 4.18 4.52 4.43 4.23

Hurd Windows and Doors 4.42 4.38 3.80 5.00 4.71 4.29 4.42 4.54 4.35 4.48 4.36

Stanley 4.38 4.69 4.00 4.33 4.71 4.08 4.50 4.40 5.05 3.95 4.00

Quality Ratings


231

DOORS: PATIO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Simonton 4.31 5.00 3.93 4.36 4.00 4.21 4.29 4.75 5.07 3.82 3.86

Atrium 4.28 4.76 3.86 4.50 4.11 4.00 4.22 4.82 4.59 4.28 3.77

Eagle 4.26 4.25 3.71 4.42 5.11 3.33 4.23 5.09 4.65 4.17 3.78

Benchmark 4.13 4.33 3.69 3.71 4.88 3.50 4.20 4.57 4.75 4.05 3.17

Windsor Windows and Doors 4.09 3.33 4.36 3.86 4.43 3.75 4.00 4.71 4.86 3.68 2.50

Crestline 4.08 4.08 3.95 4.05 4.57 4.47 3.70 4.64 4.09 4.27 3.38

Silver Line (an Andersen Company)

4.02 3.67 4.05 4.38 3.67 4.08 4.11 3.57 4.46 4.04 3.50

Ply Gem 4.00 4.50 3.94 3.90 3.83 4.38 3.91 3.00 4.67 3.71 3.70

BetterBilt 3.98 3.71 4.05 3.80 4.25 3.83 4.00 4.12 4.13 3.95 3.80

La Cantina Doors 3.70 2.00 3.00 1.50 5.00 2.75 3.09 5.80 4.80 3.55 2.75

PGT 3.68 4.00 4.00 1.50 3.67 3.40 3.83 3.50 4.50 3.11 4.00

Weiland Doors 3.65 4.00 3.78 2.33 4.00 2.75 3.56 4.29 4.67 3.22 3.20

Fleetwood Windows and Doors

3.61 2.33 2.70 1.50 5.75 2.43 3.20 5.67 4.86 3.17 2.75

Panda Windows and Doors 3.59 1.00 3.50 3.33 5.33 3.50 3.17 4.50 5.00 3.18 3.17

ProVia 3.37 1.00 3.20 4.00 3.67 3.71 2.89 4.00 5.25 2.80 3.00

CWD Windows and Doors 3.00 2.50 2.90 2.33 4.00 2.43 2.70 4.40 3.40 2.92 2.80

Royal Group 2.82 1.50 3.00 2.33 3.67 3.33 2.56 2.50 4.20 2.12 2.50

Quality Ratings (continued)


232

ENGINEERED I-JOISTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Georgia Pacific 86% 86% 100% 74% 88% 94% 82% 93% 84% 88% 90%

Boise Cascade 80% 86% 87% 71% 88% 88% 79% 86% 82% 78% 100%

Trus Joist (Weyerhaeuser) 78% 76% 87% 79% 84% 88% 82% 79% 76% 84% 100%

LP 71% 38% 83% 79% 76% 81% 73% 64% 67% 71% 100%

Trim Joist 47% 48% 60% 47% 28% 63% 39% 54% 43% 53% 30%

Roseburg 44% 29% 43% 41% 64% 56% 38% 54% 39% 51% 40%

Open Joist 35% 33% 43% 35% 32% 38% 33% 43% 27% 45% 40%


None 6% 5% 0% 12% 4% 0% 8% 4% 6% 6% 0%

Brand Familiarity


233

ENGINEERED I-JOISTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Georgia Pacific 53% 67% 63% 41% 44% 56% 49% 61% 53% 53% 50%


Boise Cascade 48% 67% 43% 27% 72% 44% 50% 50% 49% 45% 70%

LP 43% 10% 40% 62% 52% 50% 47% 32% 39% 43% 70%

Roseburg 16% 5% 10% 15% 28% 13% 15% 14% 14% 14% 20%

Trim Joist 15% 19% 7% 21% 12% 31% 11% 14% 12% 20% 0%

Open Joist 12% 19% 10% 6% 12% 31% 8% 7% 6% 18% 0%


None 10% 5% 7% 15% 8% 0% 11% 11% 10% 10% 0%



234

ENGINEERED I-JOISTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Boise Cascade 19% 33% 17% 9% 24% 13% 21% 18% 22% 16% 20%

Georgia Pacific 18% 33% 27% 9% 8% 13% 15% 29% 22% 14% 20%

LP 16% 0% 13% 29% 16% 25% 17% 11% 16% 14% 30%

Roseburg 5% 0% 3% 6% 8% 0% 6% 4% 2% 8% 0%

Open Joist 2% 5% 3% 0% 0% 6% 2% 0% 0% 4% 0%

Trim Joist 2% 0% 0% 6% 0% 0% 3% 0% 2% 2% 0%


None 14% 5% 17% 15% 16% 6% 17% 11% 12% 16% 10%

Brand Used the Most


235

ENGINEERED I-JOISTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Trus Joist (Weyerhaeuser) 5.75 5.41 5.82 5.70 6.00 6.13 5.65 5.79 5.89 5.73 5.20

Georgia Pacific 5.70 5.90 5.62 5.58 5.83 5.69 5.62 5.87 5.92 5.56 5.30

Boise Cascade 5.67 5.68 5.55 5.47 6.08 5.31 5.70 5.82 5.73 5.62 5.60

LP 5.65 5.33 5.50 5.65 6.00 5.38 5.66 5.81 5.52 5.82 5.50

Trim Joist 5.12 4.73 5.29 5.19 5.00 5.70 4.91 5.18 5.14 5.17 4.33

Roseburg 5.07 5.38 5.00 4.75 5.28 5.00 5.00 5.22 5.33 4.89 4.80

Open Joist 5.07 4.62 5.60 4.71 5.12 5.83 4.96 4.92 5.18 5.00 5.00

Quality Ratings


236

ENGINEERED I-JOISTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.22 6.00 6.36 6.21 6.29 6.20 6.20 6.28 6.30 6.09 6.44

Product Price 6.03 5.65 6.08 6.21 6.10 6.40 6.00 5.88 5.84 6.12 6.56

Warranty 5.95 5.95 6.04 6.10 5.62 6.33 5.69 6.28 6.09 5.81 5.89



5.84 5.60 5.84 6.14 5.67 6.20 5.67 6.00 5.84 5.79 6.11




237

EXTERIOR TRIM



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Handletrim (James Hardie) 73% 68% 87% 80% 61% 58% 74% 90% 76% 74% 78%

Certainteed 73% 80% 84% 70% 61% 79% 75% 69% 71% 76% 78%

Azek Trimboards 67% 88% 61% 77% 57% 74% 69% 72% 76% 76% 44%

Fypon 50% 56% 45% 63% 44% 42% 53% 59% 43% 60% 61%

Lp Smartside 47% 36% 52% 60% 35% 47% 49% 41% 45% 48% 50%

Trextrim 44% 48% 32% 57% 52% 68% 43% 41% 51% 48% 33%

Miratec 33% 16% 45% 37% 30% 32% 30% 41% 25% 48% 22%


Mastic Home Exteriors By Ply Gem

26% 44% 26% 20% 22% 37% 28% 21% 27% 31% 22%


Atlantic Shutters 24% 32% 23% 10% 30% 21% 23% 24% 20% 26% 22%


Royal Group 23% 28% 23% 27% 17% 32% 23% 21% 27% 26% 11%

Cellwood Shutters 21% 28% 19% 13% 22% 21% 20% 21% 20% 21% 17%

Techtrim 20% 16% 16% 23% 22% 32% 18% 14% 20% 17% 22%

Nichiha 19% 12% 29% 13% 17% 21% 16% 21% 14% 26% 11%

Variform By Ply Gem 19% 20% 16% 13% 22% 37% 15% 10% 18% 19% 11%

Koma 18% 36% 13% 7% 17% 21% 20% 10% 20% 17% 11%

Plycem 17% 12% 16% 17% 17% 21% 16% 10% 14% 17% 17%

Inteplast Tufboard 16% 20% 10% 13% 22% 26% 12% 17% 14% 19% 11%

Quality Edge 15% 8% 10% 20% 17% 32% 12% 7% 12% 19% 6%

Richwood Exterior Furnishings By Ply Gem

15% 16% 10% 13% 17% 21% 13% 10% 14% 12% 17%


None 5% 0% 0% 0% 26% 16% 3% 3% 10% 2% 0%

Brand Familiarity


238

EXTERIOR TRIM



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Azek Trimboards 42% 64% 19% 57% 39% 58% 33% 59% 41% 60% 17%

Certainteed 53% 56% 48% 60% 39% 68% 49% 45% 43% 60% 56%

Fypon 25% 28% 10% 37% 22% 21% 20% 35% 12% 31% 39%

LP Smartside 20% 4% 19% 30% 17% 11% 21% 17% 14% 24% 17%

Trextrim 19% 20% 10% 23% 30% 32% 18% 17% 22% 24% 6%

Miratec 15% 4% 23% 20% 13% 5% 15% 24% 6% 31% 6%


Royal Group 7% 4% 10% 13% 0% 5% 10% 3% 10% 5% 6%



7% 8% 7% 10% 0% 11% 7% 3% 4% 10% 6%


Nichiha 4% 4% 10% 0% 0% 0% 3% 7% 0% 7% 6%

Variform By Ply Gem 4% 4% 0% 3% 0% 11% 0% 0% 2% 2% 0%

Richwood Exterior Furnishings By Ply Gem

4% 4% 0% 7% 0% 0% 3% 3% 4% 0% 6%

Techtrim 3% 0% 3% 3% 0% 0% 3% 0% 2% 2% 0%

Cellwood Shutters 3% 8% 3% 0% 0% 0% 5% 0% 2% 2% 6%

Koma 2% 8% 0% 0% 0% 0% 3% 0% 4% 0% 0%

Quality Edge 2% 0% 0% 3% 4% 5% 2% 0% 2% 2% 0%

Atlantic Shutters 2% 4% 0% 0% 0% 0% 2% 0% 0% 0% 6%

Inteplast Tufboard 2% 0% 0% 3% 0% 0% 0% 3% 0% 2% 0%

Plycem 2% 0% 0% 3% 0% 0% 0% 3% 0% 2% 0%


None 6% 0% 0% 3% 26% 16% 5% 3% 12% 2% 0%



239

EXTERIOR TRIM



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Azek Trimboards 12% 20% 3% 23% 4% 16% 10% 17% 8% 21% 6%

Certainteed 11% 8% 7% 13% 4% 5% 13% 0% 6% 10% 11%

Fypon 7% 12% 3% 3% 13% 11% 7% 7% 2% 10% 17%

Lp Smartside 7% 0% 13% 10% 4% 5% 7% 10% 6% 10% 6%

Trextrim 7% 12% 3% 7% 9% 16% 5% 7% 10% 7% 0%

Miratec 6% 0% 10% 3% 9% 5% 7% 3% 2% 10% 6%



2% 4% 0% 3% 0% 0% 3% 0% 0% 2% 6%

Nichiha 2% 0% 7% 0% 0% 0% 2% 3% 0% 2% 6%



Koma 1% 4% 0% 0% 0% 0% 2% 0% 2% 0% 0%

Royal Group 1% 4% 0% 0% 0% 0% 2% 0% 2% 0% 0%


None 10% 8% 3% 7% 30% 21% 8% 10% 18% 7% 0%

Brand Used the Most


240

EXTERIOR TRIM



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

HandleTrim (James Hardie) 5.88 5.78 6.03 5.76 5.81 5.91 5.88 5.83 5.86 5.66 6.36

AZEK Trimboards 5.58 5.33 5.25 5.92 5.92 5.50 5.57 5.67 5.60 5.75 5.00

CertainTeed 5.53 5.81 5.24 5.62 5.50 5.69 5.49 5.48 5.67 5.27 5.67

Fypon 5.45 5.47 5.27 5.52 5.55 5.78 5.29 5.58 5.15 5.64 5.73

LP SmartSide 5.23 4.55 4.94 5.58 5.78 4.56 5.25 5.53 5.50 4.70 5.50

TrexTrim 5.23 5.31 5.00 5.06 5.50 5.46 5.08 5.23 5.65 4.85 4.50

Mastic Home Exteriors by Ply Gem

5.09 5.09 4.67 5.83 5.00 4.14 5.32 5.50 5.27 4.46 6.50


Versatex Trimboard 5.00 5.09 4.12 5.60 5.38 4.57 5.06 5.25 5.06 4.67 5.40

WindsorONE (Windsor Mill) 4.79 5.33 3.00 4.33 5.83 3.60 5.14 4.89 5.07 4.09 6.00

MiraTEC 4.70 2.80 4.67 5.00 5.50 3.00 4.90 5.14 4.31 4.95 5.00

Royal Group 4.63 4.29 4.12 5.25 5.00 4.00 4.93 4.50 5.21 3.73 5.50

Variform by Ply Gem 4.59 4.00 4.17 5.50 5.20 4.29 4.90 4.40 5.09 3.50 5.67

Atlantic Shutters 4.50 4.00 4.44 3.67 5.57 3.00 4.94 4.38 4.91 3.91 4.83

TechTrim 4.48 4.00 4.29 4.43 5.20 4.00 4.92 3.75 4.80 3.75 5.00

Cellwood Shutters 4.39 3.71 3.86 5.50 5.20 3.00 4.62 4.83 4.73 3.78 5.00

KOMA 4.15 4.22 3.60 3.50 5.00 2.75 4.69 3.67 4.73 3.00 5.00

Inteplast TUFboard 4.11 3.80 3.00 4.25 5.20 3.20 4.62 4.20 4.62 3.00 6.50

Plycem 4.11 2.33 3.67 4.67 5.25 2.75 4.45 4.50 4.78 3.00 4.67

Nichiha 4.09 2.75 4.60 3.25 5.00 2.75 4.45 4.29 4.62 3.45 5.00

Richwood Exterior Furnishings by Ply Gem

4.00 3.80 3.00 4.25 5.00 2.75 4.56 4.00 4.75 2.00 5.00

Quality Edge 3.88 1.50 3.40 4.33 5.00 3.50 4.33 3.00 4.29 3.25 5.00

Quality Ratings


241

EXTERIOR TRIM



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.23 6.35 6.27 5.96 6.44 6.40 6.30 5.96 6.20 6.31 6.11

Warranty 6.14 6.17 6.00 6.11 6.44 5.93 6.20 6.15 6.30 6.21 5.67

Product Price 5.95 6.00 6.17 5.79 5.75 5.53 6.05 5.96 5.88 6.08 5.83



5.59 5.83 5.60 5.36 5.62 5.53 5.70 5.38 5.60 5.64 5.44


5.04 4.91 5.30 5.04 4.75 5.07 5.12 4.85 4.98 5.31 4.61



242




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dow Styrofoam 65% 62% 72% 80% 44% 75% 61% 60% 71% 61% 53%

Georgia-Pacific (DensglassGold)

61% 50% 78% 64% 56% 75% 60% 55% 54% 63% 88%

Weyerhaeuser 61% 42% 69% 68% 59% 68% 58% 55% 60% 68% 41%

Zip System Wall Sheathing (Huber Engineered Woods)

58% 81% 66% 56% 30% 64% 58% 50% 54% 66% 53%

US Gypsum 58% 58% 63% 60% 48% 71% 52% 55% 58% 63% 41%

Celotex 57% 54% 56% 72% 52% 61% 60% 50% 64% 51% 59%

Owens Corning 57% 54% 63% 60% 48% 75% 45% 65% 54% 63% 47%

Johns Manville 55% 46% 59% 52% 59% 64% 52% 50% 54% 61% 41%

LP 50% 35% 63% 56% 41% 57% 50% 35% 44% 56% 47%

Thermax 40% 31% 44% 48% 37% 46% 39% 35% 40% 42% 35%

Gold Bond 41% 31% 50% 32% 41% 46% 36% 40% 39% 44% 29%

Greenguard (Pactiv) 34% 35% 38% 36% 22% 39% 29% 35% 29% 39% 29%

Thermoply 32% 15% 53% 32% 26% 46% 31% 20% 23% 37% 53%

R-Max 31% 42% 41% 8% 22% 32% 29% 25% 29% 34% 18%

Norbord Industries 30% 12% 41% 36% 19% 43% 24% 15% 23% 32% 29%

Ainsworth 19% 8% 28% 12% 22% 21% 19% 10% 17% 20% 18%

Atlas Reboard 17% 8% 28% 8% 15% 21% 16% 5% 14% 20% 12%


None 5% 0% 0% 4% 11% 0% 5% 5% 6% 0% 6%

Brand Familiarity


243




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Weyerhaeuser 38% 23% 41% 40% 48% 36% 37% 45% 35% 46% 29%

Dow Styrofoam 36% 39% 34% 48% 22% 50% 27% 40% 39% 37% 24%

Owens Corning 34% 42% 25% 40% 26% 46% 23% 45% 29% 42% 24%

Us Gypsum 33% 35% 25% 36% 33% 46% 23% 40% 31% 37% 24%


30% 23% 41% 32% 26% 32% 29% 35% 21% 29% 65%


30% 58% 25% 16% 15% 32% 26% 30% 25% 44% 0%

LP 23% 8% 25% 32% 22% 29% 19% 20% 19% 29% 12%

Celotex 22% 23% 28% 20% 19% 32% 19% 20% 27% 20% 18%

Johns Manville 22% 19% 16% 24% 30% 32% 15% 30% 17% 32% 12%

Thermax 14% 15% 9% 28% 11% 4% 16% 30% 15% 15% 18%

Gold Bond 14% 12% 6% 8% 19% 7% 13% 10% 8% 12% 18%



Thermoply 8% 0% 19% 4% 7% 4% 11% 5% 2% 7% 29%

R-Max 8% 12% 6% 8% 4% 4% 7% 15% 10% 7% 0%

Ainsworth 2% 0% 0% 4% 0% 0% 2% 0% 2% 0% 0%


None 11% 12% 13% 4% 15% 11% 10% 15% 17% 2% 12%



244




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


17% 39% 9% 8% 7% 18% 18% 5% 17% 20% 0%

Weyerhaeuser 14% 8% 13% 8% 26% 14% 13% 15% 17% 10% 12%

Lp 8% 8% 6% 16% 7% 7% 10% 10% 10% 10% 6%

Us Gypsum 8% 12% 6% 12% 7% 14% 7% 10% 6% 12% 12%

Dow Styrofoam 8% 0% 9% 8% 11% 14% 5% 5% 12% 2% 6%


6% 4% 9% 8% 7% 0% 11% 5% 6% 2% 24%

Owens Corning 6% 8% 9% 4% 4% 11% 5% 5% 6% 10% 0%

Thermax 3% 0% 3% 4% 4% 0% 3% 5% 0% 5% 6%

Celotex 3% 8% 0% 0% 7% 4% 3% 5% 6% 2% 0%

Johns Manville 2% 0% 0% 12% 0% 4% 2% 5% 2% 5% 0%



Thermoply 2% 0% 3% 4% 0% 0% 3% 0% 0% 0% 12%

Gold Bond 1% 0% 3% 0% 0% 0% 2% 0% 0% 0% 6%

R-Max 1% 0% 0% 4% 0% 0% 2% 0% 0% 2% 0%


None 17% 15% 22% 8% 19% 11% 15% 30% 17% 15% 18%

Brand Used the Most


245




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

ZIP System Wall Sheathing (Huber Engineered Woods)

5.63 5.81 5.58 5.73 5.10 5.26 5.87 5.47 5.72 5.69 5.18

Dow Styrofoam 5.55 5.32 5.50 5.79 5.57 5.42 5.66 5.47 5.67 5.22 6.09

US Gypsum 5.46 5.56 5.46 5.53 5.27 5.41 5.54 5.35 5.45 5.39 5.70

Weyerhaeuser 5.41 5.00 5.59 5.21 5.67 5.48 5.44 5.24 5.63 5.15 5.50

Owens Corning 5.36 5.44 5.21 5.63 5.20 5.36 5.34 5.41 5.62 5.03 5.67

Georgia-Pacific (DensGlass Gold)

5.31 5.12 5.34 5.17 5.59 5.04 5.51 5.19 5.58 4.94 5.50

LP 5.23 4.85 4.96 5.73 5.54 5.12 5.31 5.15 5.52 4.89 5.36

Johns Manville 5.22 5.27 5.00 5.38 5.33 5.29 5.22 5.13 5.53 4.91 5.30

Gold Bond 5.17 4.60 5.26 5.09 5.54 4.69 5.44 5.25 5.39 4.83 5.67

GreenGuard (Pactiv) 5.11 4.75 5.20 5.70 4.71 5.09 5.38 4.67 5.28 4.89 5.29

Celotex 5.01 4.93 5.19 4.87 5.06 5.14 4.90 5.15 5.11 4.96 4.82

Quality Ratings


246



North-east South

Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.08 6.09 6.20 6.04 5.95 6.08 6.08 6.07 6.30 6.11 5.29

Product Price 5.95 5.86 6.28 5.96 5.64 5.76 6.02 6.00 6.00 5.86 6.00

Warranty 5.92 6.14 5.84 6.13 5.59 5.92 5.81 6.36 6.05 5.89 5.64



5.62 5.86 5.48 5.78 5.36 5.44 5.74 5.50 5.88 5.37 5.43




247

FAUCETS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Delta 86% 91% 87% 80% 96% 86% 93% 79% 91% 90% 83%


Kohler 87% 91% 82% 95% 89% 81% 88% 95% 91% 87% 83%

Moen 86% 96% 82% 80% 86% 81% 84% 95% 80% 90% 88%

Pfister 82% 91% 76% 80% 93% 67% 88% 90% 82% 92% 75%

Peerless 67% 73% 63% 70% 64% 52% 71% 68% 67% 74% 54%

Eljer 64% 77% 55% 75% 61% 52% 66% 74% 67% 69% 54%

Elkay 63% 86% 58% 70% 43% 38% 65% 79% 58% 67% 63%

Grohe 58% 73% 45% 65% 61% 19% 65% 79% 58% 59% 58%

Sterling 58% 64% 53% 75% 43% 52% 59% 53% 60% 54% 54%


Franke 41% 55% 37% 55% 36% 24% 40% 79% 49% 46% 29%

Hansgrohe 42% 55% 40% 30% 43% 19% 41% 68% 40% 46% 38%

Briggs 39% 36% 42% 45% 36% 24% 41% 53% 29% 44% 54%

Brand Familiarity


248

FAUCETS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Danze 40% 46% 37% 50% 32% 29% 43% 42% 33% 41% 50%

Jado 31% 32% 26% 40% 25% 19% 27% 53% 27% 39% 21%

Blanco 31% 32% 26% 50% 14% 19% 27% 47% 27% 31% 29%

Brizo 29% 23% 26% 35% 32% 19% 25% 53% 24% 31% 33%

Chicago 29% 27% 24% 45% 14% 24% 22% 42% 24% 31% 21%

Porcher 27% 32% 26% 25% 18% 19% 24% 37% 29% 28% 13%

Symmons 24% 36% 18% 25% 11% 19% 22% 21% 27% 18% 17%

Hansa 23% 23% 18% 35% 14% 29% 16% 32% 20% 26% 17%

KWC 19% 18% 18% 15% 14% 14% 13% 32% 13% 21% 17%

Dornbracht 18% 9% 18% 25% 18% 19% 12% 37% 18% 18% 17%

Decolav 17% 9% 21% 20% 7% 19% 15% 11% 18% 10% 17%


None 2% 0% 5% 0% 0% 5% 0% 5% 4% 0% 0%



249

FAUCETS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Moen 66% 64% 61% 65% 61% 67% 59% 68% 62% 67% 54%

Kohler 64% 64% 47% 80% 64% 52% 59% 79% 76% 54% 46%

Delta 63% 68% 61% 50% 75% 67% 69% 42% 71% 62% 54%


Pfister 27% 27% 29% 20% 32% 14% 35% 16% 22% 36% 25%

Eljer 20% 27% 16% 30% 11% 24% 19% 16% 22% 23% 8%

Elkay 22% 32% 13% 25% 14% 14% 19% 26% 20% 26% 8%

Grohe 21% 32% 11% 15% 14% 5% 12% 47% 24% 18% 0%

Sterling 20% 27% 11% 30% 14% 14% 24% 5% 16% 18% 25%

Peerless 17% 18% 21% 20% 7% 19% 21% 0% 22% 10% 17%


Franke 11% 9% 11% 15% 4% 5% 7% 21% 16% 8% 0%

Hansgrohe 11% 14% 5% 5% 11% 0% 3% 37% 11% 10% 0%

Danze 9% 9% 3% 10% 7% 5% 3% 21% 4% 13% 0%

Blanco 8% 9% 5% 15% 4% 10% 4% 16% 7% 8% 8%

Briggs 8% 14% 8% 5% 4% 0% 10% 5% 4% 8% 13%

Porcher 5% 9% 0% 0% 0% 0% 0% 11% 2% 3% 0%

Jado 5% 9% 3% 5% 7% 0% 3% 21% 7% 8% 0%

Symmons 5% 18% 0% 0% 4% 0% 6% 5% 7% 5% 0%

Brizo 5% 9% 5% 0% 0% 5% 2% 11% 2% 5% 4%

Chicago 5% 5% 5% 0% 0% 0% 2% 11% 2% 3% 4%

KWC 3% 5% 3% 0% 4% 0% 3% 5% 4% 3% 0%

Dornbracht 2% 5% 0% 0% 4% 0% 0% 11% 0% 5% 0%

Hansa 2% 5% 0% 0% 4% 0% 2% 5% 2% 3% 0%


None 2% 0% 5% 0% 0% 5% 0% 5% 4% 0% 0%



250

FAUCETS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Moen 32% 36% 29% 35% 29% 29% 37% 16% 22% 44% 29%

Kohler 23% 14% 18% 25% 25% 14% 13% 53% 29% 13% 17%

Delta 18% 9% 26% 20% 25% 29% 24% 5% 24% 18% 21%


Pfister 3% 0% 8% 5% 0% 0% 6% 0% 0% 3% 13%

Danze 2% 0% 3% 0% 0% 0% 2% 0% 0% 3% 0%

Elkay 2% 0% 3% 0% 0% 0% 2% 0% 0% 0% 4%

Grohe 2% 0% 0% 0% 4% 0% 2% 0% 2% 0% 0%

Eljer 1% 0% 0% 5% 0% 5% 0% 0% 0% 3% 0%

Franke 1% 5% 0% 0% 0% 0% 0% 5% 2% 0% 0%


Hansgrohe 1% 5% 0% 0% 0% 0% 0% 5% 0% 3% 0%

Sterling 1% 0% 3% 0% 0% 0% 2% 0% 0% 0% 4%


None 8% 18% 5% 0% 14% 19% 4% 16% 11% 10% 4%

Brand Used the Most


251

FAUCETS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 6.04 5.70 6.17 6.20 6.07 6.00 6.04 6.14 6.32 5.84 5.90

Grohe 5.87 6.06 5.87 5.57 5.89 4.00 5.86 6.39 5.90 5.96 5.60

Moen 5.70 5.54 5.58 6.18 5.75 6.05 5.59 5.77 5.95 5.57 5.50

Hansgrohe 5.64 5.67 5.73 5.00 5.79 4.00 5.58 6.24 5.64 5.74 5.40


Delta 5.23 4.82 5.29 5.35 5.40 5.90 5.19 4.67 5.54 5.00 5.05

Franke 5.11 5.42 4.94 4.67 5.55 4.00 4.87 6.00 5.75 4.77 4.00

Blanco 5.03 4.67 5.20 5.00 5.20 5.00 4.88 5.40 5.20 5.00 4.71

Danze 4.94 4.67 5.06 4.64 5.40 3.86 5.09 5.20 5.00 5.24 4.33

Eljer 4.87 4.85 4.82 4.94 4.89 5.33 4.76 4.88 5.08 4.88 4.23

Elkay 4.85 5.09 4.71 4.93 4.67 4.60 4.85 5.00 5.12 4.73 4.53

Brizo 4.84 5.00 4.80 4.25 5.33 3.50 5.05 4.92 5.00 5.06 4.22

Jado 4.78 5.38 4.88 3.88 4.88 3.40 4.91 5.08 5.38 4.50 4.00


Symmons 4.72 5.62 4.50 3.80 4.75 3.40 5.06 4.83 5.27 4.20 4.00

Dornbracht 4.61 5.00 4.73 3.60 5.20 3.25 4.73 5.12 4.89 4.40 4.50

Pfister 4.60 3.86 4.76 4.41 5.07 4.80 4.58 4.52 4.78 4.32 4.89

KWC 4.57 4.40 4.64 4.00 5.00 4.00 4.69 4.57 5.38 4.18 4.00

Chicago 4.56 4.83 4.33 4.40 5.20 3.83 4.89 4.36 4.92 4.65 3.50

Hansa 4.55 5.00 4.42 4.29 4.80 3.86 4.86 4.62 4.75 4.46 4.25

Porcher 4.53 4.75 4.75 3.40 4.60 3.25 4.65 4.80 4.75 4.47 3.67

Sterling 4.50 4.19 4.54 4.69 4.62 4.83 4.40 4.62 4.65 4.52 4.15

Peerless 4.49 4.28 4.62 4.53 4.47 4.75 4.45 4.50 4.91 4.12 4.58

Briggs 4.47 4.38 4.67 4.11 4.50 3.80 4.67 4.31 5.00 4.43 4.00

Decolav 4.19 4.50 4.38 3.25 4.50 3.25 4.54 4.00 4.78 4.00 3.40

Quality Ratings


252

FAUCETS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.09 6.00 5.94 6.10 6.38 6.59 5.89 6.38 6.55 5.94 5.52


6.07 5.89 5.92 6.15 6.38 6.59 6.00 5.81 6.45 5.80 5.83

Product Price 6.03 5.89 6.14 5.80 6.17 6.06 6.11 5.69 6.28 5.86 5.87

Warranty 5.93 5.89 5.72 6.10 6.12 6.47 5.75 6.06 6.32 5.69 5.61





253

FIREPLACES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Heat & Glo 75% 73% 68% 83% 91% 56% 86% 67% 69% 81% 94%

Heatilator 77% 77% 54% 83% 95% 69% 78% 67% 64% 81% 94%

Majestic 61% 77% 43% 66% 52% 44% 61% 58% 56% 57% 65%

Lennox Hearth Products 56% 50% 51% 55% 62% 44% 62% 38% 47% 62% 59%

Vermont Castings 53% 73% 38% 66% 43% 44% 61% 38% 53% 62% 35%

Napoleon 45% 50% 35% 45% 52% 31% 48% 42% 42% 46% 47%

Regency 33% 36% 19% 24% 43% 19% 32% 25% 26% 38% 18%

Fmi 31% 27% 24% 17% 43% 19% 26% 33% 18% 32% 41%

Town & Country Fireplaces 28% 27% 24% 17% 24% 19% 25% 21% 22% 30% 12%

Monessen 24% 27% 14% 21% 19% 19% 22% 13% 20% 19% 18%

Spark Modern Fires 24% 27% 8% 24% 24% 19% 19% 21% 18% 24% 12%

Montigo 24% 23% 11% 17% 29% 19% 20% 13% 16% 22% 18%

Valor (Miles Industries) 21% 23% 11% 14% 24% 19% 17% 13% 16% 19% 12%


None 8% 5% 16% 3% 5% 19% 4% 13% 13% 5% 0%

Brand Familiarity


254

FIREPLACES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Heat & Glo 41% 32% 41% 59% 33% 25% 51% 29% 35% 49% 53%

Heatilator 43% 27% 32% 52% 62% 38% 44% 42% 33% 49% 59%

Majestic 29% 41% 24% 21% 24% 13% 26% 38% 29% 19% 35%



Napoleon 11% 18% 8% 3% 19% 6% 12% 13% 13% 11% 6%

Regency 6% 0% 0% 3% 5% 6% 1% 0% 2% 3% 0%


Monessen 4% 9% 3% 3% 5% 13% 4% 0% 4% 5% 6%

Fmi 4% 0% 8% 0% 5% 0% 6% 0% 2% 3% 12%


Montigo 2% 0% 3% 0% 5% 0% 3% 0% 2% 0% 6%



None 16% 9% 24% 10% 14% 25% 13% 17% 20% 16% 0%



255

FIREPLACES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Heat & Glo 20% 18% 22% 38% 10% 13% 25% 25% 16% 30% 29%

Heatilator 23% 14% 22% 21% 33% 19% 25% 17% 18% 27% 24%

Majestic 10% 27% 5% 7% 5% 6% 10% 13% 15% 3% 12%



Napoleon 3% 9% 3% 0% 0% 0% 3% 4% 6% 0% 0%


Monessen 2% 9% 0% 3% 0% 13% 1% 0% 4% 3% 0%

Fmi 2% 0% 5% 0% 0% 0% 3% 0% 2% 0% 6%


Montigo 2% 0% 0% 0% 5% 0% 1% 0% 0% 0% 6%



None 19% 14% 24% 10% 19% 25% 15% 21% 22% 19% 0%

Brand Used the Most


256

FIREPLACES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Heatilator 5.42 5.25 5.58 5.24 5.68 5.54 5.48 5.22 5.52 5.30 5.47

Vermont Castings 5.23 5.43 5.76 4.59 5.27 4.50 5.36 5.15 5.44 4.74 6.50

Heat & Glo 5.15 4.95 5.03 5.22 5.43 5.30 5.13 5.14 5.18 5.08 5.25

Lennox Hearth Products 5.08 4.81 5.18 4.75 5.71 4.25 5.14 5.33 5.00 4.94 5.89

Majestic 4.95 5.00 4.95 4.65 5.38 5.38 4.84 5.05 5.16 4.68 5.00

Napoleon 4.45 4.36 4.60 3.88 5.15 4.14 4.45 4.64 4.57 4.25 4.71

Town & Country Fireplaces 4.31 3.78 4.58 4.11 4.83 5.25 4.04 4.56 4.12 4.28 6.00

Regency 4.29 3.82 4.80 3.80 4.80 3.50 4.30 4.60 4.33 4.30 4.00

FMI 4.15 3.62 4.08 3.88 4.73 3.25 4.32 4.00 3.92 4.16 4.43

Monessen 4.14 4.38 3.71 4.00 4.60 4.50 4.05 4.20 4.14 4.00 4.67

Montigo 3.93 3.57 3.71 3.62 4.86 2.75 4.11 4.17 3.67 3.86 5.33

Spark Modern Fires 3.87 3.75 3.50 3.60 4.83 3.00 3.83 4.38 3.92 3.67 5.00

Valor (Miles Industries) 3.70 3.43 3.57 3.29 4.67 3.00 3.76 4.00 3.50 3.69 5.00

Quality Ratings


257

FIREPLACES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.03 5.95 5.86 6.15 6.24 6.33 6.03 5.84 6.12 5.83 6.18

Warranty 5.99 6.05 5.64 6.15 6.24 6.33 6.05 5.58 6.19 5.77 5.88

Product Price 5.88 5.58 6.04 5.65 6.29 6.00 5.92 5.68 5.70 5.90 6.29


5.74 5.89 5.50 6.00 5.59 5.67 5.80 5.63 6.00 5.57 5.41





258

FLOORING: LAMINATE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Armstrong 90% 86% 94% 88% 95% 93% 91% 89% 92% 86% 100%

Pergo 84% 79% 89% 79% 95% 93% 86% 77% 83% 89% 86%

Mohawk 77% 75% 86% 67% 81% 82% 78% 73% 76% 78% 86%

Wilsonart 76% 79% 75% 67% 86% 71% 78% 77% 78% 81% 57%

Mannington 67% 71% 67% 63% 67% 46% 75% 73% 61% 75% 71%

Shaw 60% 57% 81% 46% 67% 54% 67% 69% 61% 64% 79%

Harris Tarkett 44% 43% 47% 42% 43% 43% 46% 42% 44% 47% 36%

Quick-Step 27% 21% 25% 17% 33% 32% 22% 19% 24% 25% 21%

Bhk Of America 24% 32% 14% 25% 24% 32% 18% 23% 25% 19% 21%

Kahrs 23% 25% 17% 17% 24% 32% 16% 15% 22% 22% 7%

Kronotex 21% 21% 11% 21% 24% 29% 13% 19% 22% 19% 0%


None 3% 4% 3% 4% 0% 0% 2% 8% 3% 3% 0%

Brand Familiarity


259

FLOORING: LAMINATE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Armstrong 62% 64% 61% 54% 52% 64% 53% 65% 59% 50% 79%

Mohawk 39% 43% 28% 42% 38% 36% 35% 42% 32% 36% 57%

Wilsonart 38% 32% 39% 21% 43% 36% 35% 31% 39% 25% 36%

Shaw 35% 32% 44% 25% 38% 32% 33% 46% 34% 33% 50%

Pergo 34% 36% 22% 33% 43% 54% 20% 35% 34% 31% 29%

Mannington 27% 32% 22% 17% 33% 18% 27% 31% 22% 19% 57%

Harris Tarkett 10% 7% 11% 8% 10% 11% 13% 0% 10% 8% 7%

Quick-Step 8% 11% 8% 4% 14% 7% 11% 8% 3% 14% 21%

Bhk Of America 5% 7% 3% 4% 10% 4% 6% 8% 3% 3% 21%

Kahrs 3% 7% 3% 0% 5% 0% 7% 0% 3% 6% 0%

Kronotex 2% 4% 0% 4% 5% 4% 4% 0% 2% 6% 0%


None 11% 7% 11% 25% 5% 11% 9% 19% 14% 11% 7%



260

FLOORING: LAMINATE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Armstrong 29% 21% 36% 21% 19% 29% 26% 23% 27% 28% 14%

Mohawk 14% 7% 17% 8% 14% 11% 15% 8% 9% 6% 43%

Shaw 11% 11% 8% 21% 10% 7% 9% 23% 10% 17% 7%

Pergo 9% 7% 8% 17% 14% 25% 4% 12% 12% 11% 7%

Mannington 8% 14% 3% 4% 10% 0% 13% 4% 7% 8% 7%

Wilsonart 7% 11% 8% 0% 10% 4% 11% 4% 10% 6% 0%

Quick-Step 3% 4% 3% 4% 5% 7% 4% 0% 0% 11% 0%

Kahrs 2% 4% 3% 0% 0% 0% 4% 0% 2% 3% 0%

Harris Tarkett 1% 4% 0% 0% 0% 0% 2% 0% 2% 0% 0%


None 18% 18% 14% 25% 19% 18% 15% 27% 22% 11% 21%

Brand Used the Most


261

FLOORING: LAMINATE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Armstrong 5.53 5.62 5.58 5.73 5.09 5.55 5.56 5.43 5.61 5.34 5.73

Mohawk 5.39 5.45 5.50 5.25 5.25 5.20 5.34 5.71 5.47 5.30 5.38

Shaw 5.32 5.12 5.31 5.83 5.13 4.94 5.29 5.64 5.29 5.37 5.27

Wilsonart 5.25 5.00 5.54 5.21 5.09 4.70 5.43 5.38 5.36 5.10 5.33

Pergo 5.16 5.12 5.34 5.12 4.91 5.29 5.20 4.92 5.27 5.02 5.15

Mannington 5.11 5.27 5.09 5.12 4.94 4.73 5.18 5.22 5.20 5.03 5.10

Harris Tarkett 4.61 4.38 5.00 4.36 4.30 4.07 4.97 4.38 4.79 4.50 4.20

BHK of America 4.53 4.00 4.90 4.33 5.00 3.30 5.38 4.71 4.53 4.40 5.00

Kronotex 4.46 3.57 4.56 5.00 5.00 4.00 4.80 4.67 4.47 4.45 0.00

Quick-Step 4.41 4.86 4.50 3.40 4.50 4.00 4.88 3.86 4.35 4.29 5.33

Kahrs 4.34 4.12 4.45 3.50 5.00 3.50 5.08 4.17 4.56 4.17 3.00

Quality Ratings


262

FLOORING: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Armstrong 91% 96% 94% 90% 90% 90% 97% 82% 88% 94% 100%

Congoleum 78% 92% 74% 77% 74% 70% 81% 82% 77% 85% 70%

Mannington 72% 92% 62% 71% 74% 70% 76% 68% 74% 76% 65%

Tarkett 47% 68% 38% 48% 42% 55% 49% 41% 51% 59% 20%

Azrock 36% 52% 21% 36% 32% 25% 36% 36% 40% 37% 15%


None 8% 4% 6% 10% 11% 10% 3% 18% 12% 7% 0%

Brand Familiarity


263

FLOORING: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Armstrong 66% 60% 71% 74% 53% 75% 70% 46% 65% 63% 75%

Congoleum 29% 24% 18% 42% 16% 25% 27% 23% 30% 22% 25%

Mannington 28% 32% 18% 36% 32% 25% 34% 14% 30% 26% 30%

Tarkett 16% 24% 12% 16% 11% 20% 16% 9% 16% 20% 5%

Azrock 6% 16% 0% 7% 5% 5% 9% 0% 5% 11% 0%


None 24% 32% 21% 16% 37% 15% 19% 50% 28% 24% 20%



264

FLOORING: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Armstrong 47% 36% 56% 52% 37% 50% 51% 32% 37% 48% 65%

Mannington 9% 8% 9% 13% 11% 5% 13% 5% 12% 9% 10%

Congoleum 6% 4% 6% 7% 5% 5% 6% 5% 9% 4% 0%

Tarkett 4% 4% 6% 3% 0% 5% 5% 0% 2% 4% 5%

Azrock 2% 8% 0% 0% 0% 5% 2% 0% 0% 4% 0%


None 33% 40% 24% 26% 47% 30% 24% 59% 40% 30% 20%

Brand Used the Most


265

FLOORING: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Armstrong 5.78 5.59 5.73 5.88 5.95 5.65 5.93 5.33 5.82 5.71 5.85

Mannington 5.47 5.46 5.42 5.32 5.81 5.25 5.62 5.18 5.61 5.38 5.38

Congoleum 5.40 5.32 5.33 5.43 5.59 5.38 5.46 5.24 5.64 5.28 5.14

Tarkett 5.21 5.16 5.40 4.94 5.56 4.77 5.53 4.60 5.17 5.21 5.50

Azrock 5.20 5.12 5.30 5.23 5.14 5.29 5.31 4.80 5.10 5.27 5.33

Quality Ratings


266

FLOORING: WOOD



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Lumber Liquidators 68% 71% 76% 65% 73% 62% 75% 75% 81% 67% 65%

Bruce 66% 75% 66% 65% 73% 52% 68% 86% 79% 65% 59%

Armstrong 63% 71% 68% 70% 55% 71% 63% 71% 58% 73% 71%

Mohawk 58% 68% 58% 55% 64% 67% 58% 64% 63% 63% 53%

Shaw 57% 57% 71% 60% 46% 57% 61% 61% 51% 67% 65%

Andersen 50% 57% 37% 55% 68% 57% 48% 57% 44% 60% 47%

Mannington 47% 57% 47% 45% 55% 48% 53% 50% 47% 52% 59%

Harris Tarkett 34% 46% 32% 40% 27% 43% 32% 39% 37% 42% 18%

Carlisle 30% 32% 21% 25% 46% 33% 22% 43% 40% 25% 18%

Hartco 27% 18% 29% 30% 36% 24% 27% 32% 30% 27% 24%

Mullican Flooring 26% 29% 32% 20% 23% 24% 20% 43% 26% 29% 24%

Kentucky Wood Floors 25% 25% 26% 20% 27% 33% 20% 29% 26% 25% 24%

Br 111 24% 25% 18% 25% 32% 19% 24% 29% 21% 31% 12%

Columbia Flooring 23% 18% 24% 20% 36% 29% 17% 36% 19% 29% 24%

Teragren 24% 25% 21% 15% 36% 24% 20% 32% 19% 31% 18%

Kahrs 22% 21% 21% 15% 36% 24% 17% 36% 23% 27% 12%

Robbins 21% 25% 18% 10% 23% 19% 15% 29% 16% 25% 12%

Decorative Flooring 20% 18% 18% 10% 36% 24% 20% 18% 16% 25% 18%

Goodwin Heart Pine 20% 21% 18% 15% 27% 19% 19% 25% 16% 27% 12%

Lyptus 20% 25% 18% 10% 27% 19% 17% 29% 21% 21% 18%

Lauzon 20% 21% 18% 15% 23% 19% 17% 25% 16% 23% 18%

Mirage (Boa Franc) 20% 21% 16% 15% 27% 19% 15% 29% 16% 25% 12%

Bhk Of America 18% 18% 16% 10% 23% 19% 14% 21% 14% 21% 12%


None 5% 4% 0% 10% 5% 10% 3% 0% 7% 2% 0%

Brand Familiarity


267

FLOORING: WOOD



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Bruce 37% 46% 34% 35% 32% 29% 37% 43% 33% 42% 35%

Armstrong 36% 39% 26% 45% 27% 43% 36% 21% 28% 35% 41%

Mohawk 28% 29% 21% 30% 32% 38% 29% 14% 19% 33% 29%

Shaw 28% 14% 32% 30% 32% 29% 27% 25% 23% 29% 29%


Andersen 21% 29% 8% 30% 27% 24% 20% 21% 14% 27% 24%

Mannington 14% 21% 13% 15% 14% 14% 19% 11% 7% 17% 35%

Carlisle 11% 11% 3% 5% 23% 5% 9% 14% 16% 6% 0%



Br 111 6% 7% 5% 5% 0% 0% 3% 11% 2% 8% 0%

Bhk Of America 6% 4% 5% 0% 0% 0% 2% 7% 0% 4% 6%

Harris Tarkett 5% 7% 3% 15% 0% 5% 7% 4% 2% 10% 0%

Kahrs 5% 4% 8% 5% 5% 5% 7% 4% 2% 6% 12%

Decorative Flooring 5% 4% 3% 5% 9% 5% 7% 0% 2% 4% 12%

Hartco 5% 0% 5% 10% 0% 0% 5% 4% 2% 6% 0%


Mirage (Boa Franc) 3% 7% 3% 0% 0% 0% 2% 7% 2% 4% 0%


Lauzon 2% 4% 0% 5% 0% 0% 3% 0% 0% 2% 6%

Lyptus 2% 4% 3% 0% 0% 0% 2% 4% 0% 4% 0%

Robbins 2% 4% 3% 0% 0% 0% 0% 7% 2% 2% 0%

Teragren 2% 4% 3% 0% 0% 0% 2% 4% 0% 4% 0%


None 14% 14% 11% 25% 14% 24% 17% 4% 21% 13% 6%



268

FLOORING: WOOD



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Bruce 14% 25% 13% 10% 5% 19% 14% 11% 14% 17% 6%

Armstrong 13% 11% 16% 5% 18% 19% 12% 11% 19% 4% 24%

Shaw 13% 0% 16% 15% 18% 10% 14% 11% 5% 19% 12%


Andersen 6% 14% 0% 5% 5% 5% 2% 14% 5% 8% 0%

Mohawk 5% 7% 5% 5% 0% 0% 7% 4% 0% 6% 12%

Carlisle 5% 0% 3% 0% 14% 5% 2% 7% 9% 0% 0%


Harris Tarkett 2% 0% 0% 10% 0% 5% 2% 0% 0% 4% 0%

Mannington 2% 0% 3% 0% 5% 0% 3% 0% 0% 0% 12%

Robbins 2% 4% 3% 0% 0% 0% 0% 7% 2% 2% 0%

Br 111 1% 0% 0% 5% 0% 0% 2% 0% 0% 2% 0%



Kahrs 1% 0% 3% 0% 0% 0% 2% 0% 0% 2% 0%


Teragren 1% 4% 0% 0% 0% 0% 2% 0% 0% 2% 0%


None 21% 25% 18% 25% 18% 29% 24% 11% 30% 19% 6%

Brand Used the Most


269

FLOORING: WOOD



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Armstrong 5.54 5.52 5.70 5.50 5.27 5.53 5.67 5.27 5.61 5.38 5.86

Bruce 5.51 5.64 5.86 4.69 5.39 5.57 5.50 5.50 5.49 5.34 6.20

Mohawk 5.40 5.33 5.62 5.15 5.33 5.60 5.45 5.18 5.39 5.35 5.60

Shaw 5.36 4.56 5.63 5.50 5.54 5.46 5.51 5.00 5.28 5.17 6.00

Andersen 5.30 5.39 5.35 4.85 5.50 5.23 5.33 5.28 5.35 5.12 5.78

Mannington 5.25 5.06 5.63 5.10 5.07 5.00 5.56 4.81 5.00 5.18 5.91

Carlisle 5.05 5.30 4.67 4.50 5.42 5.50 4.62 5.19 5.37 4.60 5.33

Kentucky Wood Floors 4.81 4.25 5.00 5.00 5.00 4.38 4.85 5.10 5.43 3.85 5.75

Goodwin Heart Pine 4.79 3.83 5.00 5.50 5.00 3.80 4.82 5.38 5.00 4.43 6.50

Hartco 4.73 3.80 4.85 5.43 4.50 4.83 4.88 4.40 4.79 4.53 5.25

Harris Tarkett 4.69 4.23 4.86 5.00 4.83 4.30 4.75 4.92 5.12 4.27 5.33

Mullican Flooring 4.59 4.00 4.69 4.80 5.00 3.67 4.33 5.21 4.67 4.31 5.50

BR 111 4.57 4.11 4.62 5.17 4.57 3.40 4.47 5.30 4.82 4.35 5.00

Kahrs 4.52 2.83 4.89 5.50 4.88 4.00 4.20 5.09 4.91 4.07 5.50

Robbins 4.48 4.12 4.50 4.33 5.00 4.00 4.11 5.10 5.00 4.07 5.00

Lyptus 4.42 4.14 4.38 4.33 4.83 3.40 4.20 5.22 5.10 3.64 5.00

Teragren 4.34 3.29 4.56 4.50 4.89 4.00 3.75 5.18 4.78 3.94 5.33

Mirage (Boa Franc) 4.33 3.86 4.43 4.75 4.50 3.17 4.33 5.11 4.44 4.15 5.00

Lumber Liquidators 4.33 4.32 4.42 3.64 4.68 4.69 4.30 4.15 4.48 3.97 5.00

Columbia Flooring 4.31 3.17 4.60 4.20 4.88 3.50 4.20 5.00 4.50 3.80 5.75

BHK of America 4.00 3.14 4.43 4.00 4.50 3.40 3.70 4.75 4.12 3.69 5.50

Decorative Flooring 4.00 2.50 4.25 3.67 5.00 3.57 4.00 4.50 4.33 3.31 6.00

Lauzon 3.96 3.57 3.88 4.00 4.60 3.17 3.80 4.75 4.44 3.42 4.67

Quality Ratings


270

GARAGE DOOR OPENERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Liftmaster 86% 76% 92% 85% 90% 82% 87% 88% 85% 88% 88%

Genie 81% 81% 85% 79% 79% 86% 83% 63% 77% 83% 88%

Craftsmen 76% 81% 77% 73% 76% 82% 76% 69% 68% 85% 81%

Wayne-Dalton 66% 62% 65% 73% 59% 59% 66% 69% 60% 65% 81%

Chamberlain 63% 52% 58% 70% 69% 73% 62% 56% 62% 60% 75%

Overhead Door 63% 52% 77% 58% 59% 55% 61% 75% 57% 65% 69%

Raynor 41% 43% 39% 52% 31% 55% 38% 38% 47% 43% 19%

Linear 20% 24% 15% 21% 17% 32% 16% 19% 15% 28% 13%

Access Master 16% 19% 12% 12% 7% 18% 11% 6% 11% 13% 13%

Marantec 13% 14% 8% 9% 14% 14% 9% 19% 11% 8% 19%


None 2% 0% 4% 3% 0% 5% 1% 0% 2% 3% 0%

Brand Familiarity


271

GARAGE DOOR OPENERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Liftmaster 59% 52% 54% 64% 66% 55% 61% 63% 60% 55% 69%

Overhead Door 32% 19% 39% 33% 24% 32% 30% 25% 23% 33% 44%

Genie 29% 29% 39% 21% 24% 36% 27% 19% 25% 28% 38%

Chamberlain 27% 29% 31% 24% 24% 32% 30% 6% 30% 20% 31%

Craftsmen 20% 29% 23% 18% 10% 27% 20% 6% 11% 30% 19%

Wayne-Dalton 19% 29% 15% 27% 3% 18% 20% 13% 17% 15% 31%

Raynor 7% 10% 4% 18% 0% 18% 7% 0% 9% 8% 6%

Linear 2% 5% 0% 3% 0% 5% 1% 0% 0% 3% 6%

Marantec 2% 0% 0% 6% 0% 0% 1% 6% 2% 0% 6%

Access Master 1% 0% 0% 3% 0% 0% 1% 0% 0% 0% 6%


None 6% 5% 8% 3% 10% 9% 6% 6% 8% 8% 0%



272

GARAGE DOOR OPENERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Liftmaster 39% 38% 35% 42% 55% 27% 45% 56% 42% 43% 50%

Overhead Door 17% 5% 19% 15% 17% 14% 14% 19% 11% 13% 31%

Genie 10% 14% 12% 9% 10% 18% 10% 6% 13% 13% 0%

Chamberlain 8% 5% 12% 9% 7% 14% 9% 0% 11% 3% 13%

Wayne-Dalton 8% 19% 4% 6% 0% 9% 6% 6% 9% 3% 6%

Craftsmen 6% 10% 12% 3% 0% 0% 9% 0% 2% 13% 0%

Raynor 2% 0% 0% 9% 0% 9% 1% 0% 2% 5% 0%

Marantec 1% 0% 0% 3% 0% 0% 0% 6% 2% 0% 0%


None 8% 10% 8% 3% 10% 9% 7% 6% 8% 10% 0%

Brand Used the Most


273

GARAGE DOOR OPENERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

LiftMaster 5.78 5.44 5.76 5.88 5.89 5.60 5.84 5.74 5.73 5.62 6.46

Overhead Door 5.72 5.08 6.00 5.62 5.89 5.69 5.74 5.69 5.83 5.50 6.00

Raynor 5.40 4.40 5.42 5.79 5.64 5.38 5.50 5.11 5.50 5.26 5.67

Wayne-Dalton 5.35 4.71 5.43 5.43 5.68 5.13 5.40 5.50 5.61 4.91 5.83

Genie 5.32 5.05 5.57 5.17 5.40 5.10 5.42 5.20 5.29 5.18 5.85

Chamberlain 5.24 4.62 5.37 5.37 5.30 4.94 5.38 5.07 5.44 4.90 5.36

Craftsmen 4.86 4.58 4.96 4.81 5.00 4.42 5.02 4.75 4.81 4.75 5.33

Linear 4.69 3.83 4.50 4.67 6.00 4.14 4.85 5.00 5.00 4.27 6.50

Marantec 4.29 3.00 4.40 4.50 5.25 3.67 4.12 4.83 5.00 3.00 5.00

Access Master 4.00 3.40 4.00 3.83 6.00 3.75 4.00 4.25 4.43 3.33 5.50

Quality Ratings


274




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Briggs & Stratton 89% 87% 83% 93% 90% 89% 90% 83% 90% 86% 83%

American Honda 86% 81% 93% 85% 90% 89% 91% 75% 90% 84% 83%

Generac 85% 87% 77% 93% 90% 73% 91% 88% 84% 86% 100%

Dewalt 83% 74% 77% 85% 90% 81% 85% 71% 78% 82% 83%

Coleman 79% 68% 77% 78% 95% 77% 83% 67% 82% 73% 83%

Cummins Onan 73% 68% 70% 74% 80% 69% 74% 71% 73% 71% 83%

Campbell Hausfield 64% 65% 63% 70% 80% 69% 71% 63% 69% 67% 83%

Devilbiss 53% 39% 53% 74% 50% 50% 62% 38% 57% 47% 83%


None 9% 7% 3% 4% 0% 4% 2% 8% 4% 4% 0%

Brand Familiarity


275




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

American Honda 49% 52% 70% 33% 50% 54% 50% 54% 53% 51% 50%

Generac 47% 52% 37% 56% 40% 39% 55% 33% 43% 47% 67%

Dewalt 46% 29% 37% 48% 40% 58% 31% 33% 33% 43% 33%

Briggs & Stratton 40% 39% 33% 56% 15% 42% 41% 21% 35% 35% 67%


Coleman 19% 19% 20% 19% 15% 15% 19% 21% 22% 16% 17%

Cummins Onan 18% 10% 17% 26% 20% 12% 21% 17% 24% 12% 17%

Devilbiss 9% 0% 10% 19% 10% 15% 7% 8% 10% 8% 17%


None 9% 7% 7% 11% 15% 12% 3% 21% 10% 10% 0%



276




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dewalt 26% 16% 20% 30% 30% 27% 22% 21% 18% 31% 0%

American Honda 24% 29% 30% 22% 25% 19% 29% 29% 29% 24% 33%

Generac 23% 29% 27% 11% 20% 15% 26% 21% 20% 24% 33%

Briggs & Stratton 10% 10% 3% 19% 0% 15% 7% 4% 8% 8% 17%

Cummins Onan 2% 0% 0% 7% 5% 4% 3% 0% 2% 2% 17%


Coleman 1% 3% 0% 0% 0% 0% 2% 0% 0% 2% 0%

Devilbiss 1% 0% 3% 0% 0% 0% 2% 0% 2% 0% 0%


None 13% 10% 17% 11% 20% 19% 7% 25% 20% 10% 0%

Brand Used the Most


277




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

American Honda 6.23 6.30 6.14 6.06 6.44 6.04 6.32 6.18 6.12 6.33 6.29

Generac 5.52 5.64 5.69 5.47 5.21 5.52 5.57 5.41 5.55 5.47 5.67

DeWalt 5.51 5.10 5.61 5.70 5.63 5.38 5.49 5.68 5.55 5.48 5.50

Cummins Onan 5.47 5.31 5.43 5.62 5.52 5.35 5.47 5.58 5.82 5.18 5.14

Briggs & Stratton 5.21 5.20 5.00 5.54 5.07 4.93 5.24 5.39 5.15 5.31 4.88

Coleman 4.88 4.78 4.97 4.97 4.79 4.92 4.64 5.44 5.09 4.71 4.57

Devilbiss 4.67 4.65 4.57 4.64 4.88 5.00 4.56 4.75 4.61 4.69 5.00

Campbell Hausfield 4.61 4.72 4.57 4.44 4.74 4.62 4.48 5.00 4.64 4.55 5.00

Quality Ratings


278




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.33 6.18 6.40 6.33 6.50 6.52 6.33 6.11 6.44 6.30 5.83

Product Price 6.01 6.07 6.04 5.92 6.00 5.95 6.00 6.11 5.85 6.15 6.00


6.00 6.04 6.12 5.79 6.06 6.10 6.00 5.89 6.15 5.91 5.67


5.82 6.18 5.68 5.58 5.75 6.24 5.65 5.83 5.76 5.98 5.00



5.14 5.75 4.80 5.00 4.81 5.24 5.11 5.11 5.17 5.15 4.83



279




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 90% 94% 85% 93% 94% 90% 88% 95% 97% 86% 78%

Generac 86% 90% 85% 86% 94% 80% 92% 88% 86% 93% 78%

Siemens 70% 58% 85% 68% 69% 85% 75% 58% 72% 64% 89%

Cummins Onan 70% 68% 73% 68% 69% 70% 71% 68% 72% 67% 67%



None 2% 0% 3% 4% 0% 5% 2% 0% 2% 2% 0%

Brand Familiarity


280




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Generac 60% 65% 64% 61% 50% 65% 63% 58% 53% 74% 56%

Kohler 45% 48% 39% 36% 50% 30% 38% 55% 40% 45% 44%

Cummins Onan 18% 10% 24% 18% 25% 25% 19% 15% 18% 17% 33%

Siemens 16% 10% 24% 18% 25% 20% 23% 13% 14% 19% 44%



None 11% 10% 12% 11% 25% 15% 17% 8% 16% 10% 11%



281




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Generac 41% 48% 42% 50% 19% 55% 38% 43% 37% 52% 33%

Kohler 27% 29% 18% 18% 31% 10% 19% 35% 23% 26% 11%

Cummins Onan 7% 3% 6% 7% 19% 10% 4% 10% 7% 5% 22%


Siemens 2% 3% 3% 4% 0% 0% 6% 0% 5% 0% 0%


None 20% 16% 27% 11% 25% 15% 27% 13% 21% 14% 33%

Brand Used the Most


282




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 5.87 5.86 6.03 5.88 5.58 5.79 5.74 6.06 5.85 5.89 5.88

Generac 5.64 5.75 5.75 5.57 5.28 5.78 5.62 5.60 5.60 5.67 5.70

Cummins Onan 5.57 5.41 5.81 5.70 5.14 5.64 5.48 5.66 5.63 5.50 5.50

Siemens 5.52 5.26 5.60 5.57 5.64 5.76 5.47 5.45 5.69 5.26 5.56

Eaton Electrical 4.92 4.71 4.78 5.12 5.38 5.38 4.77 4.88 5.14 4.56 5.25

Quality Ratings


283




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.46 6.46 6.75 6.32 6.17 6.41 6.34 6.60 6.56 6.39 6.17


6.18 6.31 6.38 6.00 5.92 6.24 6.23 6.11 6.31 6.03 6.17


6.18 6.35 6.33 6.08 5.75 6.35 6.20 6.09 6.22 6.25 5.50

Product Price 6.16 6.23 6.29 6.04 6.00 6.29 6.17 6.09 6.16 6.14 6.33



5.74 6.08 5.83 5.76 4.75 5.65 5.71 5.80 5.69 5.81 5.67



284

HOUSEWRAP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Tyvek (Dupont) 97% 100% 92% 100% 100% 89% 100% 100% 96% 100% 100%

Typar (Fiberweb) 60% 65% 54% 65% 64% 50% 65% 63% 67% 58% 57%

James Hardie 60% 61% 62% 56% 68% 39% 67% 63% 56% 63% 79%

Certawrap (Certainteed) 56% 65% 50% 50% 52% 50% 56% 50% 52% 58% 50%

Pinkwrap (Owens Corning) 52% 48% 39% 59% 52% 39% 53% 50% 50% 50% 50%


Weathermate (Dow) 34% 44% 27% 44% 16% 28% 35% 33% 30% 40% 29%

Dri-Shield (Protectionwrap) 31% 44% 19% 32% 20% 22% 32% 25% 26% 33% 29%

Delta-Dry (Cosella Dorken) 24% 26% 23% 29% 16% 6% 32% 17% 22% 23% 36%


None 2% 0% 8% 0% 0% 11% 0% 0% 4% 0% 0%

Brand Familiarity


285

HOUSEWRAP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Tyvek (Dupont) 83% 87% 81% 91% 72% 78% 83% 88% 85% 85% 71%

James Hardie 28% 39% 31% 24% 16% 22% 29% 25% 24% 30% 29%



Typar (Fiberweb) 18% 26% 15% 24% 16% 22% 21% 17% 19% 25% 14%

Weathermate (Dow) 14% 13% 8% 21% 12% 17% 12% 17% 13% 18% 7%

Dri-Shield (Protectionwrap) 9% 13% 4% 6% 8% 6% 8% 8% 6% 10% 7%


Delta-Dry (Cosella Dorken) 2% 0% 0% 6% 4% 0% 2% 8% 2% 5% 0%


None 5% 0% 8% 0% 16% 11% 5% 4% 7% 0% 14%



286

HOUSEWRAP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Tyvek (Dupont) 68% 65% 62% 74% 64% 67% 64% 75% 72% 60% 64%

Weathermate (Dow) 7% 4% 8% 6% 8% 11% 6% 4% 9% 5% 0%


Typar (Fiberweb) 5% 13% 4% 6% 0% 6% 8% 0% 2% 10% 7%

James Hardie 5% 9% 8% 3% 0% 0% 6% 4% 4% 8% 0%



None 7% 0% 15% 0% 20% 11% 8% 8% 7% 8% 14%

Brand Used the Most


287

HOUSEWRAP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Tyvek (DuPont) 6.16 6.16 6.35 6.00 6.19 6.47 6.05 6.26 6.30 5.87 6.50

James Hardie 5.57 5.67 6.00 5.00 5.65 5.67 5.55 5.56 5.73 5.33 5.58

Weathermate (DOW) 5.33 5.36 5.45 5.12 5.75 5.83 5.03 6.00 5.42 5.16 5.60

PinkWrap (Owens Corning) 5.23 5.23 5.65 4.59 5.71 5.33 5.28 5.00 5.32 5.00 5.38

Typar (Fiberweb) 5.17 5.53 5.50 4.79 5.00 5.60 4.94 5.62 5.40 4.88 5.00

CertaWrap (CertainTeed) 5.17 5.00 5.38 5.17 5.07 5.36 5.18 5.00 5.35 4.84 5.38

GreenGuard (Pactiv) 4.78 5.09 5.20 4.20 4.90 5.50 4.68 5.00 4.83 4.56 5.14

DELTA-DRY (Cosella Dorken) 4.63 4.57 4.50 4.73 4.75 5.50 4.58 4.50 4.80 4.10 5.20

Dri-Shield (Protectionwrap) 4.59 4.67 5.00 4.00 5.00 5.40 4.46 4.50 4.80 4.27 4.75

Quality Ratings


288

HOUSEWRAP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+




5.91 5.96 6.18 5.79 5.75 6.00 5.92 5.82 6.04 5.70 6.00

Warranty 5.78 5.96 6.09 5.68 5.40 5.50 5.72 6.14 5.70 5.81 6.00


5.64 5.87 5.95 5.32 5.55 5.44 5.64 5.77 5.66 5.62 5.58

Product Price 5.56 5.78 6.00 5.32 5.20 5.44 5.57 5.59 5.36 5.62 6.17


4.87 4.91 5.18 4.50 5.10 4.94 4.92 4.68 4.98 4.92 4.25




289

HVAC



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Carrier 90% 83% 97% 83% 100% 89% 91% 92% 83% 91% 100%

Rheem 88% 92% 85% 86% 91% 94% 89% 79% 90% 91% 78%

Lennox 85% 88% 82% 86% 96% 78% 92% 79% 87% 89% 83%

Trane 85% 79% 91% 79% 96% 83% 89% 79% 77% 89% 91%

York 77% 75% 79% 83% 73% 72% 79% 79% 63% 87% 74%


Bryant 75% 58% 70% 90% 77% 83% 73% 71% 60% 82% 74%

Whirlpool 69% 71% 64% 66% 68% 72% 68% 58% 70% 67% 61%

Ruud 65% 63% 64% 72% 68% 78% 70% 50% 60% 69% 70%

Mitsubishi Electronics 64% 67% 55% 59% 86% 72% 62% 67% 67% 66% 61%

Goodman 63% 54% 76% 48% 77% 72% 64% 58% 60% 64% 70%

LG 59% 63% 55% 52% 68% 67% 52% 71% 57% 66% 44%

Heil 40% 29% 42% 45% 46% 39% 41% 42% 43% 42% 35%

Climate Master 40% 42% 33% 48% 32% 50% 42% 21% 40% 42% 30%

Payne 34% 25% 27% 31% 64% 44% 30% 42% 27% 40% 35%

Daikin 29% 38% 33% 24% 23% 44% 23% 38% 33% 31% 22%

Uponor 27% 38% 21% 31% 32% 28% 30% 29% 30% 29% 30%

Viega 27% 38% 21% 31% 32% 22% 29% 38% 27% 31% 30%


None 2% 0% 0% 7% 0% 0% 2% 4% 3% 2% 0%

Brand Familiarity


290

HVAC



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Carrier 47% 54% 52% 41% 50% 39% 44% 71% 33% 56% 52%

Lennox 38% 42% 36% 45% 32% 11% 44% 46% 30% 49% 26%


Trane 31% 29% 42% 28% 23% 17% 32% 42% 17% 40% 30%

Rheem 28% 46% 24% 21% 36% 17% 29% 46% 33% 33% 22%

Bryant 24% 17% 21% 31% 36% 22% 27% 25% 17% 31% 26%

Goodman 23% 21% 21% 17% 36% 28% 23% 21% 20% 20% 35%


York 18% 25% 15% 10% 27% 17% 17% 25% 7% 29% 9%

Whirlpool 17% 33% 12% 10% 5% 6% 17% 17% 10% 20% 9%

LG 16% 25% 12% 0% 18% 0% 14% 21% 13% 16% 4%

Ruud 15% 17% 9% 14% 23% 0% 17% 21% 10% 16% 17%

Uponor 5% 13% 0% 3% 5% 0% 5% 8% 7% 6% 0%

Climate Master 3% 4% 3% 7% 0% 6% 3% 4% 0% 6% 4%

Daikin 2% 8% 3% 0% 0% 0% 5% 0% 3% 2% 4%

Heil 3% 0% 0% 3% 9% 0% 3% 4% 0% 6% 0%

Payne 2% 0% 3% 0% 9% 6% 0% 8% 0% 4% 4%

Viega 2% 13% 0% 0% 0% 0% 3% 4% 7% 0% 4%


None 4% 0% 0% 10% 9% 6% 5% 4% 10% 4% 0%



291

HVAC



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Carrier 17% 4% 21% 24% 23% 17% 18% 21% 10% 26% 13%

Lennox 14% 17% 15% 17% 9% 6% 18% 13% 17% 13% 17%

Goodman 10% 4% 9% 3% 14% 11% 9% 0% 7% 4% 17%

Trane 10% 0% 21% 3% 9% 11% 9% 8% 0% 15% 9%


Rheem 7% 13% 6% 7% 5% 0% 6% 17% 10% 6% 9%

York 6% 13% 6% 3% 5% 11% 6% 4% 7% 7% 4%

Bryant 5% 0% 0% 10% 14% 6% 8% 0% 3% 6% 9%

Ruud 3% 0% 0% 10% 0% 0% 5% 0% 0% 4% 4%


Whirlpool 2% 4% 0% 3% 0% 0% 2% 4% 0% 4% 0%

Payne 1% 0% 3% 0% 0% 6% 0% 0% 0% 2% 0%

Uponor 1% 4% 0% 0% 0% 0% 2% 0% 0% 2% 0%


None 12% 25% 0% 14% 23% 17% 9% 25% 20% 11% 13%

Brand Used the Most


292

HVAC



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Carrier 5.59 5.57 5.51 5.59 5.76 5.53 5.66 5.52 5.86 5.38 5.86

Trane 5.42 5.13 5.70 5.16 5.52 5.06 5.53 5.33 5.81 5.19 5.50

Lennox 5.36 5.21 5.34 5.71 5.12 5.24 5.48 5.09 5.50 5.35 5.17

Mitsubishi Electronics 5.26 5.50 5.24 4.94 5.41 5.00 5.39 5.25 5.64 5.18 5.00


Bryant 5.17 4.65 5.00 5.45 5.43 5.00 5.30 5.00 5.55 4.96 5.38

Rheem 5.13 4.92 5.06 5.21 5.35 4.90 5.17 5.22 5.29 4.97 5.41

Ruud 4.95 4.76 5.04 4.96 5.00 4.59 5.12 4.79 5.23 4.80 5.00

LG 4.93 4.72 4.80 5.19 5.11 4.86 5.05 4.81 5.30 4.82 4.78

York 4.89 5.05 5.00 4.58 5.05 4.87 4.95 4.83 5.27 4.82 4.69

Whirlpool 4.88 4.45 5.13 4.77 5.16 5.12 4.76 5.00 5.28 4.67 4.86

Heil 4.73 4.00 4.81 4.57 5.36 4.38 4.87 4.60 5.20 4.58 4.38

Uponor 4.65 5.22 4.12 4.22 5.00 4.33 4.60 5.00 5.60 4.41 3.86

Climate Master 4.50 4.08 4.77 4.33 5.00 4.36 4.61 4.17 5.00 4.26 4.43

Viega 4.41 5.00 4.25 3.78 4.57 4.00 4.40 4.67 5.33 4.00 4.29

Daikin 4.36 4.40 4.69 3.71 4.33 4.33 4.35 4.40 5.18 3.95 4.20

Goodman 4.29 4.12 4.15 4.56 4.39 4.67 4.30 3.88 5.33 3.83 4.07

Payne 4.29 3.71 4.36 4.11 4.60 4.20 4.29 4.36 4.70 4.08 4.38

Quality Ratings


293

HVAC



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.28 5.83 6.48 6.32 6.29 6.00 6.42 6.06 6.42 6.24 6.20

Product Price 5.97 5.83 6.03 5.84 6.18 5.80 6.10 5.67 5.88 5.82 6.45


5.88 5.67 5.88 5.84 6.18 5.67 5.95 5.83 5.92 5.90 5.80


5.87 5.94 5.88 5.72 6.00 5.87 5.92 5.72 6.25 5.78 5.65


5.57 5.28 5.58 5.52 5.94 5.13 5.72 5.44 5.75 5.45 5.65





294

INSULATION



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Owens Corning 87% 78% 94% 83% 96% 85% 88% 91% 88% 87% 90%

Certainteed 80% 82% 74% 88% 78% 75% 82% 76% 86% 79% 70%

Johns Manville 75% 70% 77% 71% 83% 85% 75% 67% 76% 72% 80%

Dow 71% 89% 69% 63% 65% 70% 68% 86% 71% 81% 50%

Celotex 57% 63% 54% 54% 48% 60% 53% 57% 60% 55% 45%

Icynene 51% 59% 49% 46% 44% 40% 50% 57% 45% 51% 55%

Basf 48% 48% 43% 54% 30% 30% 49% 43% 43% 45% 45%

Knauf Insulation 45% 37% 54% 42% 48% 40% 47% 48% 41% 45% 60%

Us Gypsum 45% 52% 43% 42% 39% 45% 43% 48% 48% 43% 40%

Honeywell 41% 44% 31% 33% 48% 45% 31% 57% 45% 36% 30%

Guardian 35% 44% 31% 38% 30% 40% 34% 38% 45% 28% 35%

Greenfiber 33% 41% 34% 25% 22% 25% 31% 38% 29% 38% 20%

Roxul 25% 52% 14% 17% 13% 20% 21% 38% 24% 30% 10%

Bio-Based Insulation 25% 37% 20% 21% 13% 10% 22% 38% 29% 23% 10%

Bayer Material/Science 23% 22% 17% 21% 22% 10% 22% 24% 17% 21% 25%

Logix 20% 19% 11% 25% 17% 20% 16% 19% 19% 17% 15%

Sealite (Ncfi) 18% 22% 11% 13% 13% 10% 16% 14% 14% 17% 10%

Insulstar (Ncfi) 16% 22% 9% 17% 9% 10% 16% 10% 12% 17% 10%


None 3% 4% 0% 4% 4% 5% 2% 5% 5% 0% 5%

Brand Familiarity


295

INSULATION



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Owens Corning 71% 48% 80% 67% 83% 65% 72% 67% 64% 70% 80%

Certainteed 51% 37% 43% 79% 39% 50% 50% 43% 52% 49% 40%

Johns Manville 38% 33% 29% 33% 52% 45% 37% 24% 36% 40% 25%

Dow 37% 48% 40% 25% 30% 35% 34% 48% 33% 43% 30%

Celotex 21% 22% 17% 25% 13% 25% 16% 24% 17% 23% 15%

Honeywell 21% 30% 11% 17% 17% 15% 16% 29% 17% 23% 10%

Us Gypsum 21% 22% 17% 17% 17% 15% 21% 14% 19% 21% 10%

Roxul 19% 22% 3% 4% 4% 10% 6% 14% 12% 9% 0%


Icynene 17% 22% 14% 8% 9% 10% 15% 14% 14% 17% 5%

Guardian 12% 15% 9% 13% 13% 5% 12% 19% 14% 11% 10%

Greenfiber 10% 19% 11% 4% 0% 5% 10% 10% 10% 11% 5%

Basf 7% 11% 6% 8% 0% 5% 7% 5% 0% 15% 0%

Bio-Based Insulation 6% 11% 3% 0% 0% 0% 3% 10% 5% 4% 0%

Insulstar (Ncfi) 5% 15% 0% 4% 0% 0% 6% 5% 0% 11% 0%

Bayer Material/Science 5% 11% 3% 0% 0% 0% 4% 5% 0% 9% 0%

Logix 3% 0% 0% 8% 4% 5% 2% 5% 5% 0% 5%


None 4% 7% 0% 4% 4% 5% 3% 5% 5% 0% 10%



296

INSULATION



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Owens Corning 35% 19% 34% 38% 57% 35% 34% 43% 38% 34% 35%

Certainteed 17% 11% 14% 38% 4% 20% 19% 5% 17% 19% 10%

Johns Manville 9% 11% 9% 4% 13% 15% 9% 5% 10% 9% 10%

Us Gypsum 7% 4% 9% 4% 4% 5% 7% 0% 7% 2% 10%

Icynene 6% 11% 6% 0% 4% 5% 4% 10% 5% 9% 0%

Dow 5% 11% 3% 4% 4% 10% 4% 5% 5% 9% 0%


Honeywell 3% 4% 6% 0% 0% 5% 3% 0% 5% 2% 0%

Celotex 2% 0% 0% 4% 4% 0% 2% 5% 2% 2% 0%

Greenfiber 2% 4% 3% 0% 0% 0% 2% 5% 0% 2% 5%

Insulstar (Ncfi) 2% 4% 0% 4% 0% 0% 3% 0% 0% 4% 0%

Guardian 1% 4% 0% 0% 0% 0% 0% 5% 0% 2% 0%

Roxul 1% 4% 0% 0% 0% 0% 2% 0% 2% 0% 0%


None 7% 11% 3% 4% 9% 5% 4% 14% 5% 6% 10%

Brand Used the Most


297

INSULATION



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dow 5.80 5.75 5.85 5.94 5.67 5.93 5.65 6.05 5.82 5.88 5.45

Owens Corning 5.80 5.27 5.86 5.81 6.16 5.72 5.81 5.82 5.93 5.63 5.89

Icynene 5.68 5.75 5.79 5.58 5.50 6.00 5.57 5.73 5.61 5.73 5.70

Johns Manville 5.65 5.42 5.90 5.28 5.82 5.83 5.51 5.88 5.72 5.56 5.69

CertainTeed 5.62 5.43 5.41 6.00 5.71 5.81 5.55 5.68 5.78 5.41 5.73

US Gypsum 5.57 5.29 5.72 5.30 5.91 5.40 5.48 5.92 5.57 5.45 5.88

Celotex 5.38 5.17 5.59 5.23 5.46 5.38 5.13 6.07 5.34 5.50 5.11

Honeywell 5.38 5.08 5.57 5.50 5.36 5.70 5.08 5.64 5.36 5.32 5.57

Knauf Insulation 5.30 4.40 5.63 4.90 5.77 5.22 5.32 5.25 5.16 5.00 6.09

Roxul 5.28 5.60 4.50 5.75 4.75 5.60 5.27 5.11 5.54 5.07 5.00

BASF 5.02 4.93 5.29 5.08 4.70 5.29 4.92 5.27 5.05 5.13 4.78

GreenFiber 4.89 4.73 4.85 5.33 4.71 5.00 4.57 5.40 4.93 4.85 4.67

Guardian 4.68 4.50 4.83 4.89 4.50 4.67 4.48 5.22 4.71 4.46 5.00

Logix 4.55 3.20 4.17 5.33 5.40 5.20 3.92 5.40 5.00 3.75 5.00

SEALITE (NCFI) 4.52 3.83 4.43 5.33 5.00 4.67 4.31 5.00 4.67 4.30 5.00

Bio-Based Insulation 4.52 4.36 4.78 4.40 4.50 4.67 4.18 5.11 4.64 4.31 5.00

InsulStar (NCFI) 4.50 4.00 3.75 5.75 4.75 4.67 4.36 4.75 4.00 4.78 5.00

Bayer Material/Science 4.48 4.29 4.17 5.00 4.33 4.67 4.33 4.50 4.10 4.60 4.75

Quality Ratings


298

INSULATION



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Product Price 5.95 5.67 6.21 5.57 6.29 5.63 6.00 6.11 5.58 6.02 6.61



5.79 5.25 6.09 5.52 6.24 5.63 5.80 5.94 5.55 5.80 6.33


5.60 5.83 6.00 5.09 5.24 5.21 5.69 5.67 5.40 5.82 5.50

Warranty 5.39 5.92 5.59 5.13 4.76 5.21 5.48 5.28 5.20 5.57 5.39


5.25 5.21 5.41 4.87 5.43 4.95 5.23 5.61 4.98 5.34 5.61




299

LAUNDRY APPLIANCES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Whirlpool 95% 100% 95% 91% 97% 100% 98% 88% 91% 97% 100%

Ge Appliances 92% 94% 92% 91% 97% 92% 98% 85% 89% 97% 96%

Kenmore (Sears) 91% 100% 85% 91% 90% 92% 94% 82% 89% 90% 92%

Frigidaire 88% 100% 87% 91% 79% 85% 94% 79% 84% 95% 83%

Maytag 88% 94% 85% 91% 86% 92% 89% 85% 87% 92% 83%

Lg 87% 100% 82% 91% 83% 77% 92% 82% 87% 92% 79%

Bosch 86% 100% 82% 91% 79% 77% 87% 88% 87% 92% 75%

Electrolux 83% 94% 77% 87% 79% 62% 89% 79% 76% 95% 75%

Magic Chef 78% 94% 74% 83% 69% 77% 84% 67% 78% 82% 71%

Amana 76% 94% 67% 87% 69% 62% 81% 73% 80% 80% 63%

Hotpoint 76% 94% 69% 83% 79% 77% 82% 73% 76% 87% 71%

Thermador 74% 77% 80% 65% 76% 46% 77% 82% 76% 80% 67%

Miele 63% 77% 64% 57% 59% 31% 63% 76% 60% 72% 54%

Fisher & Paykel 60% 82% 56% 61% 55% 39% 63% 67% 60% 69% 50%

Haier 51% 71% 49% 44% 48% 46% 61% 33% 47% 59% 46%

Asko 47% 65% 51% 39% 45% 31% 50% 55% 42% 56% 50%


None 2% 0% 3% 9% 0% 0% 2% 6% 4% 3% 0%

Brand Familiarity


300

LAUNDRY APPLIANCES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Whirlpool 61% 65% 62% 52% 72% 54% 71% 52% 47% 69% 83%

Ge Appliances 58% 65% 64% 57% 52% 69% 58% 58% 51% 64% 67%

Bosch 44% 59% 46% 52% 35% 31% 47% 52% 44% 62% 25%

Lg 34% 41% 33% 39% 31% 31% 39% 30% 38% 44% 17%

Frigidaire 33% 29% 44% 39% 17% 31% 39% 24% 27% 44% 29%

Kenmore (Sears) 30% 35% 21% 39% 24% 46% 29% 18% 36% 23% 21%

Maytag 30% 24% 26% 30% 28% 31% 27% 24% 24% 31% 25%

Thermador 26% 53% 26% 26% 17% 0% 27% 39% 18% 44% 21%

Electrolux 23% 24% 23% 22% 17% 0% 26% 21% 16% 33% 13%

Basf 21% 12% 23% 22% 10% 15% 19% 15% 11% 21% 25%

Amana 20% 12% 23% 22% 10% 15% 19% 15% 11% 21% 25%

Miele 16% 24% 18% 9% 10% 0% 10% 30% 11% 23% 8%

Fisher & Paykel 12% 18% 10% 9% 7% 0% 11% 12% 4% 23% 0%

Haier 9% 6% 10% 13% 7% 15% 8% 9% 9% 15% 0%

Magic Chef 9% 6% 15% 4% 3% 15% 10% 3% 4% 8% 17%

Asko 7% 18% 8% 0% 3% 0% 3% 15% 4% 8% 8%

Hotpoint 7% 6% 8% 9% 3% 0% 10% 3% 4% 8% 8%


None 3% 0% 5% 9% 0% 0% 2% 9% 7% 3% 0%



301

LAUNDRY APPLIANCES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Ge Appliances 26% 12% 39% 13% 28% 39% 24% 24% 29% 18% 33%

Whirlpool 20% 18% 15% 30% 24% 8% 27% 15% 16% 15% 42%

Lg 8% 12% 5% 9% 10% 15% 10% 3% 9% 8% 8%

Frigidaire 7% 6% 13% 4% 3% 0% 10% 6% 2% 15% 4%

Bosch 7% 12% 8% 0% 7% 0% 7% 9% 11% 5% 0%

Kenmore (Sears) 7% 12% 3% 13% 3% 23% 5% 3% 11% 3% 4%

Amana 6% 0% 5% 9% 3% 8% 3% 6% 2% 5% 8%

Thermador 4% 12% 0% 4% 3% 0% 2% 9% 4% 5% 0%

Haier 2% 0% 5% 0% 0% 0% 3% 0% 0% 5% 0%

Fisher & Paykel 2% 0% 0% 0% 3% 0% 0% 3% 0% 3% 0%

Maytag 2% 0% 0% 4% 0% 0% 0% 3% 2% 0% 0%

Electrolux 1% 0% 0% 0% 3% 0% 2% 0% 0% 3% 0%


None 9% 18% 8% 13% 10% 8% 8% 18% 13% 15% 0%

Brand Used the Most


302

LAUNDRY APPLIANCES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Bosch 5.84 6.11 5.65 5.77 6.00 5.58 5.72 6.18 5.89 6.00 5.48

Thermador 5.54 6.07 5.56 5.41 5.31 4.00 5.53 5.87 5.44 5.71 5.45

Whirlpool 5.44 4.90 5.53 5.44 5.66 5.36 5.57 5.21 5.25 5.67 5.41

LG 5.31 5.42 5.21 5.28 5.39 4.91 5.25 5.58 5.37 5.39 5.04

Miele 5.30 5.60 5.24 5.06 5.35 4.40 5.09 5.79 5.53 5.12 5.19

Electrolux 5.18 5.22 5.17 5.04 5.30 5.00 5.15 5.30 5.18 5.24 5.09

GE Appliances 5.15 5.00 5.43 4.84 5.09 5.54 5.08 5.12 5.02 5.26 5.19

Maytag 5.10 5.11 4.92 5.32 5.14 5.15 5.03 5.22 5.04 5.07 5.25

Fisher & Paykel 5.05 5.13 5.15 5.00 4.89 4.43 5.02 5.27 5.00 5.06 5.13

Kenmore (Sears) 5.03 4.58 5.26 4.88 5.13 5.50 4.84 5.23 5.02 4.95 5.15

Asko 4.80 5.00 5.08 4.00 4.73 4.00 4.51 5.50 4.86 4.58 5.07

Amana 4.75 4.89 4.74 4.79 4.61 5.10 4.69 4.75 4.67 4.67 5.11

Frigidaire 4.74 3.95 5.08 4.92 4.63 5.33 4.81 4.33 4.56 4.95 4.71

Hotpoint 4.34 4.28 4.35 4.14 4.54 5.10 4.37 4.00 4.15 4.46 4.47

Magic Chef 4.21 4.44 4.12 4.12 4.26 4.33 4.21 4.15 4.07 4.35 4.24

Haier 4.14 4.36 4.68 3.25 3.88 3.17 4.30 4.07 3.68 4.32 4.67

Quality Ratings


303

LAUNDRY APPLIANCES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.06 6.29 5.97 6.35 5.85 6.17 5.95 6.26 6.00 5.97 6.29

Product Price 5.86 6.07 5.92 5.60 5.88 5.92 5.93 5.70 5.56 5.91 6.29


5.70 5.86 5.61 6.10 5.42 5.58 5.81 5.52 5.41 5.73 6.12


5.57 5.86 5.44 6.15 5.15 5.75 5.65 5.33 5.46 5.70 5.58



5.05 5.50 4.67 5.80 4.77 4.83 5.23 4.78 4.95 5.09 5.17




304

LIGHTING



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Halo 70% 78% 58% 69% 82% 60% 71% 80% 70% 75% 65%

Progress 59% 70% 67% 50% 55% 45% 64% 67% 68% 50% 75%

Kichler 59% 70% 58% 44% 61% 35% 60% 73% 65% 56% 55%

Cooper 51% 61% 42% 63% 52% 45% 50% 60% 55% 54% 40%

Lightoilier 50% 78% 47% 31% 49% 25% 52% 70% 60% 52% 35%

Juno Lighting Group By Schneider Electric

49% 61% 42% 44% 49% 35% 43% 67% 55% 54% 20%

Thomas 48% 48% 42% 38% 67% 40% 55% 47% 58% 42% 55%

Sea Gull 46% 48% 39% 38% 49% 25% 43% 57% 45% 44% 40%

Lumiere 45% 39% 42% 38% 55% 40% 38% 60% 53% 46% 25%

Cree 43% 52% 39% 38% 49% 40% 40% 57% 43% 54% 25%

Rejuvenation Lamp & Fixture

33% 44% 28% 13% 42% 30% 29% 43% 43% 33% 15%

Modern Fan 29% 26% 31% 25% 36% 35% 28% 33% 33% 35% 15%

Savoy House 28% 22% 31% 13% 33% 15% 29% 30% 28% 29% 20%


None 11% 9% 8% 19% 12% 35% 7% 3% 15% 10% 5%

Brand Familiarity


305

LIGHTING



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Halo 42% 44% 31% 44% 55% 35% 41% 50% 45% 50% 20%

Progress 31% 39% 39% 25% 24% 25% 36% 30% 33% 27% 45%


26% 39% 25% 25% 21% 20% 22% 40% 35% 29% 5%

Cooper 26% 39% 17% 19% 27% 15% 22% 37% 30% 27% 10%

Kichler 23% 30% 17% 19% 21% 5% 21% 33% 20% 27% 10%

Lightoilier 22% 57% 17% 0% 15% 5% 19% 40% 28% 23% 10%

Lumiere 19% 17% 22% 13% 15% 20% 16% 20% 23% 17% 10%

Thomas 17% 17% 19% 13% 21% 15% 21% 17% 20% 17% 20%

Cree 15% 26% 14% 13% 18% 20% 10% 30% 18% 21% 10%

Sea Gull 13% 13% 14% 6% 12% 5% 16% 10% 13% 10% 15%

Modern Fan 9% 9% 11% 13% 6% 15% 7% 10% 5% 15% 5%


8% 17% 3% 0% 9% 10% 5% 10% 13% 6% 0%

Savoy House 5% 4% 11% 0% 0% 0% 5% 7% 3% 6% 5%


None 15% 9% 14% 25% 18% 50% 10% 3% 25% 10% 10%



306

LIGHTING



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Halo 21% 13% 19% 13% 27% 15% 22% 17% 20% 23% 10%

Progress 14% 17% 19% 13% 6% 10% 14% 17% 10% 13% 25%

Kichler 9% 13% 6% 13% 9% 0% 10% 13% 5% 13% 10%


6% 4% 6% 13% 6% 0% 9% 7% 5% 10% 0%

Cree 5% 13% 3% 6% 3% 5% 3% 10% 5% 8% 0%

Lightoilier 5% 13% 8% 0% 0% 5% 2% 13% 10% 4% 0%

Cooper 5% 9% 6% 0% 3% 0% 9% 0% 8% 2% 5%

Thomas 3% 0% 6% 0% 6% 0% 5% 3% 0% 2% 15%

Lumiere 3% 0% 3% 6% 0% 5% 2% 0% 3% 2% 0%

Sea Gull 3% 0% 0% 0% 6% 0% 3% 0% 0% 0% 10%

Savoy House 2% 0% 6% 0% 0% 0% 3% 0% 0% 2% 5%

Modern Fan 1% 0% 0% 6% 0% 5% 0% 0% 0% 2% 0%


None 25% 17% 19% 31% 33% 55% 17% 20% 35% 19% 20%

Brand Used the Most


307

LIGHTING



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Halo 5.51 5.68 5.43 5.36 5.54 5.25 5.42 5.78 5.38 5.63 5.50

Juno Lighting Group by Schneider Electric

5.31 5.40 5.18 4.88 5.56 5.43 5.14 5.50 5.52 5.25 4.60

Kichler 5.27 5.29 5.68 4.64 5.14 5.29 5.33 5.16 5.26 5.18 5.50

Lightoilier 5.25 5.47 5.47 4.25 5.24 4.80 5.06 5.58 5.46 5.12 4.86

Progress 5.24 5.19 5.64 4.82 5.00 4.89 5.31 5.26 5.13 5.27 5.40

CREE 5.20 5.92 5.21 4.50 5.00 4.88 5.25 5.26 5.26 5.26 4.60

Cooper 5.16 5.73 5.00 4.73 5.11 4.89 5.19 5.25 5.28 5.11 5.00

Lumiere 5.08 4.40 5.35 5.29 5.11 5.25 4.88 5.25 5.00 5.12 5.17

Thomas 4.97 4.50 5.60 4.50 4.96 5.00 5.09 4.69 4.96 4.67 5.55


4.88 5.09 4.90 4.00 4.93 4.83 4.84 4.93 5.00 4.88 4.00

Sea Gull 4.82 5.00 5.06 4.22 4.76 4.40 5.07 4.55 4.70 4.65 5.56

Modern Fan 4.63 4.17 5.00 4.60 4.54 4.71 4.56 4.67 4.50 4.83 4.00

Savoy House 4.42 4.33 4.82 3.75 4.33 4.33 4.39 4.50 4.50 4.27 4.75

Quality Ratings


308

LIGHTING CONTROLS/SWITCHES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Leviton 86% 92% 89% 77% 96% 77% 92% 86% 87% 89% 90%

General Electric 86% 75% 81% 92% 91% 82% 83% 90% 84% 89% 75%

Lutron 72% 75% 70% 62% 82% 53% 73% 79% 64% 82% 65%

Johnson Controls 71% 79% 65% 73% 77% 71% 70% 79% 73% 71% 75%

Cooper 56% 46% 54% 58% 68% 65% 49% 66% 56% 55% 60%

Pass & Seymour 42% 50% 41% 42% 50% 47% 38% 59% 47% 48% 35%

Schneider Electric 41% 46% 32% 50% 46% 41% 41% 45% 42% 41% 45%

Carlon 37% 46% 32% 35% 46% 41% 35% 45% 51% 34% 20%

Life Touch 32% 33% 24% 39% 46% 47% 29% 38% 31% 39% 30%

Verve Living Systems 24% 29% 16% 23% 36% 35% 21% 28% 20% 30% 25%


None 3% 4% 3% 8% 0% 6% 3% 3% 4% 5% 0%

Brand Familiarity


309




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Leviton 65% 63% 65% 58% 77% 59% 68% 62% 60% 73% 60%


Lutron 46% 54% 43% 31% 59% 29% 40% 69% 36% 61% 35%


Cooper 26% 8% 24% 31% 32% 35% 14% 38% 22% 25% 25%

Pass & Seymour 24% 33% 24% 23% 23% 29% 18% 41% 31% 27% 10%

Carlon 12% 8% 14% 19% 9% 12% 11% 17% 16% 11% 10%


Life Touch 9% 4% 8% 15% 9% 18% 8% 7% 9% 9% 10%

Verve Living Systems 2% 0% 3% 4% 0% 12% 0% 0% 2% 0% 5%


None 7% 4% 5% 12% 5% 6% 6% 7% 11% 5% 0%



310




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Leviton 36% 38% 38% 27% 41% 29% 40% 31% 36% 43% 20%


Lutron 14% 17% 8% 12% 23% 12% 10% 24% 9% 18% 15%


Pass & Seymour 5% 8% 5% 8% 0% 6% 6% 3% 7% 7% 0%

Cooper 5% 0% 8% 8% 0% 12% 2% 7% 4% 2% 10%


Carlon 2% 0% 3% 4% 0% 0% 2% 3% 2% 2% 0%


None 12% 8% 11% 12% 23% 18% 11% 14% 18% 9% 10%

Brand Used the Most


311




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Leviton 5.86 5.74 5.89 6.22 5.55 6.07 5.84 5.76 5.91 6.00 5.39

Lutron 5.81 5.79 5.68 6.26 5.60 5.82 5.67 6.13 5.69 6.00 5.62

General Electric 5.51 5.60 5.74 5.59 5.00 5.44 5.61 5.35 5.49 5.62 5.31

Pass & Seymour 5.49 5.33 5.53 5.77 5.27 5.11 5.52 5.65 5.64 5.50 5.00

Johnson Controls 5.39 5.35 5.35 5.62 5.22 5.64 5.35 5.30 5.50 5.19 5.53

Cooper 5.24 5.00 5.36 5.50 4.93 5.31 5.26 5.16 5.03 5.35 5.50

Schneider Electric 4.96 4.55 5.50 5.12 4.50 4.75 5.07 4.85 5.00 4.74 5.33

Carlon 4.96 5.18 4.77 5.18 4.70 5.25 4.92 4.85 4.92 5.00 5.00

Life Touch 4.90 4.25 4.78 5.18 5.18 5.33 4.74 4.82 4.81 4.94 5.00

Verve Living Systems 4.39 3.86 4.50 4.71 4.50 4.71 4.15 4.50 4.10 4.31 5.20

Quality Ratings


312

LOCKSETS/HARDWARE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kwikset 93% 93% 93% 93% 100% 94% 96% 91% 95% 92% 100%

Schlage (Ingersoll Rand Residential Solutions)

90% 100% 83% 93% 96% 71% 96% 100% 93% 92% 94%

Yale 76% 96% 70% 68% 77% 53% 81% 86% 81% 77% 75%

Stanley 76% 82% 73% 57% 91% 65% 77% 76% 83% 73% 63%

Baldwin 74% 86% 70% 54% 86% 29% 79% 91% 78% 75% 56%

Master Lock 73% 82% 73% 68% 82% 71% 74% 86% 85% 71% 69%

Dexter By Schlage 68% 79% 57% 71% 77% 41% 73% 86% 63% 75% 75%

Weiser 59% 54% 50% 61% 77% 47% 64% 52% 63% 65% 31%

Emtek 51% 64% 50% 29% 64% 18% 51% 76% 56% 53% 31%

Medeco 36% 54% 20% 21% 55% 18% 37% 48% 34% 41% 25%

E-Z Lock 34% 43% 37% 18% 41% 18% 33% 52% 24% 39% 44%

Fusion Hardware 24% 29% 20% 11% 36% 6% 24% 33% 22% 29% 6%

K2 22% 32% 13% 14% 32% 0% 26% 29% 17% 31% 6%


None 88% 0% 3% 4% 0% 6% 1% 0% 0% 4% 0%

Brand Familiarity


313

LOCKSETS/HARDWARE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


69% 79% 67% 75% 77% 41% 79% 86% 78% 73% 69%

Kwikset 69% 71% 67% 68% 73% 77% 71% 57% 68% 71% 69%

Baldwin 36% 46% 33% 18% 36% 12% 33% 52% 37% 33% 25%

Master Lock 32% 39% 20% 36% 36% 35% 36% 19% 22% 41% 31%

Stanley 32% 46% 17% 21% 36% 24% 34% 19% 27% 33% 25%


Emtek 27% 25% 27% 14% 32% 6% 20% 52% 32% 22% 13%

Weiser 16% 14% 7% 7% 32% 6% 19% 5% 5% 22% 13%

Yale 14% 18% 7% 14% 9% 6% 13% 14% 12% 12% 13%

Medeco 11% 14% 7% 7% 14% 12% 10% 10% 12% 10% 6%

E-Z Lock 11% 7% 13% 4% 9% 6% 10% 5% 7% 6% 19%

K2 3% 4% 3% 4% 0% 0% 4% 0% 0% 6% 0%

Fusion Hardware 3% 0% 0% 0% 5% 0% 0% 5% 0% 2% 0%


None 2% 0% 3% 4% 0% 6% 1% 0% 0% 4% 0%



314

LOCKSETS/HARDWARE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


32% 39% 33% 25% 41% 6% 40% 38% 39% 33% 25%

Kwikset 25% 21% 27% 21% 23% 41% 26% 0% 22% 20% 38%

Emtek 9% 7% 7% 7% 18% 0% 6% 29% 7% 10% 13%

Baldwin 6% 7% 10% 7% 0% 12% 3% 14% 10% 6% 0%

Master Lock 6% 7% 3% 14% 0% 12% 7% 0% 2% 6% 19%

Stanley 6% 7% 0% 0% 9% 6% 3% 5% 2% 6% 0%


Yale 3% 4% 3% 0% 0% 0% 0% 10% 5% 0% 0%

Medeco 2% 4% 0% 4% 0% 0% 1% 5% 0% 4% 0%

Weiser 2% 0% 0% 0% 5% 0% 1% 0% 0% 2% 0%

E-Z Lock 1% 0% 3% 0% 0% 0% 1% 0% 0% 0% 6%

K2 1% 0% 3% 0% 0% 0% 1% 0% 0% 2% 0%


None 6% 4% 10% 7% 5% 18% 6% 0% 5% 10% 0%

Brand Used the Most


315

LOCKSETS/HARDWARE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Baldwin 5.90 6.12 6.26 5.50 5.57 6.60 5.74 6.19 6.20 5.52 6.36


5.82 5.75 6.00 6.07 5.44 5.83 5.92 5.50 5.83 5.71 6.12

Emtek 5.43 5.16 6.07 4.89 5.44 6.33 5.18 5.83 5.78 5.04 5.67

Yale 5.34 5.48 5.52 5.25 5.05 5.78 5.39 5.00 5.06 5.54 5.50

Medeco 5.26 5.12 6.00 5.50 4.93 6.33 5.24 5.00 5.25 5.27 5.20

Dexter by Schlage 5.19 5.41 5.50 5.10 4.76 6.14 5.20 4.78 5.56 4.95 5.14

Master Lock 5.17 5.35 5.23 5.21 4.91 5.42 5.21 4.89 5.03 5.22 5.46

Stanley 5.12 5.46 5.42 4.59 4.88 5.64 5.16 4.67 4.87 5.21 5.62

Weiser 4.81 5.07 5.25 4.67 4.43 5.75 4.80 4.25 4.41 5.03 5.50

Kwikset 4.77 4.59 5.20 4.63 4.63 6.00 4.65 4.29 4.60 4.78 5.16

E-Z Lock 4.45 4.08 4.55 5.00 4.55 6.00 4.27 4.45 4.27 4.32 5.14

Fusion Hardware 4.10 3.50 4.33 3.00 4.67 5.00 3.90 4.57 4.45 3.75 5.00

K2 3.69 3.56 3.75 3.00 4.11 0.00 3.55 4.17 3.75 3.59 5.00

Quality Ratings


316

LOCKSETS/HARDWARE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+




5.84 5.89 5.63 6.00 5.86 6.43 5.70 5.90 6.00 5.61 6.12

Product Price 5.73 5.85 5.96 5.54 5.52 6.14 5.61 5.86 5.74 5.70 5.81

Warranty 5.66 5.52 6.07 5.73 5.24 5.93 5.48 6.05 6.00 5.43 5.50


5.62 5.63 5.63 5.85 5.33 6.00 5.39 6.10 5.74 5.63 5.31


4.76 5.15 5.15 4.50 4.10 5.50 4.50 5.10 4.77 4.72 4.88



317

MANUFACTURED STONE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Eldorado Stone 63% 52% 56% 64% 81% 62% 65% 52% 54% 66% 63%

Cultured Stone 61% 61% 56% 57% 75% 69% 55% 69% 57% 68% 50%

Coronado Stone 60% 52% 61% 54% 75% 54% 59% 62% 51% 68% 54%

Daltile Manufactured Stone 41% 39% 39% 29% 69% 39% 36% 52% 35% 49% 33%

Stonecraft 39% 44% 27% 46% 50% 54% 32% 48% 38% 45% 29%

Belgard (Oldcastle) 38% 35% 37% 29% 56% 31% 33% 48% 27% 49% 29%

Ply Gem Stone 35% 39% 24% 36% 50% 31% 32% 41% 27% 43% 29%

Arriscraft 28% 17% 29% 25% 50% 46% 24% 31% 16% 36% 33%

Quality Stone 25% 30% 15% 25% 44% 31% 27% 17% 16% 34% 21%

Environmental Stone Works 25% 22% 15% 21% 50% 31% 23% 21% 16% 32% 17%

Prostone 24% 22% 10% 29% 50% 39% 21% 21% 19% 32% 13%

United Stone Veneer 21% 30% 7% 18% 44% 23% 18% 24% 14% 32% 8%


None 14% 22% 10% 14% 19% 15% 14% 17% 19% 11% 17%

Brand Familiarity


318

MANUFACTURED STONE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Cultured Stone 31% 26% 22% 32% 50% 46% 24% 35% 22% 47% 8%

Eldorado Stone 31% 17% 29% 32% 44% 31% 27% 35% 24% 36% 25%

Coronado Stone 26% 9% 24% 29% 50% 15% 23% 38% 16% 38% 17%



Stonecraft 12% 17% 2% 21% 19% 39% 9% 10% 8% 19% 8%


Ply Gem Stone 6% 13% 2% 7% 6% 15% 8% 0% 5% 9% 4%

Arriscraft 5% 9% 7% 4% 0% 8% 6% 3% 3% 4% 13%

Quality Stone 5% 13% 2% 4% 6% 8% 8% 0% 0% 9% 8%

Prostone 5% 4% 0% 0% 19% 8% 2% 7% 0% 9% 0%

United Stone Veneer 3% 13% 0% 0% 6% 15% 2% 3% 0% 9% 0%


None 25% 30% 29% 25% 25% 15% 32% 24% 38% 21% 25%



319

MANUFACTURED STONE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Eldorado Stone 17% 4% 22% 14% 25% 15% 17% 17% 16% 15% 21%

Coronado Stone 13% 4% 12% 14% 19% 8% 11% 17% 5% 17% 13%

Cultured Stone 13% 13% 10% 14% 6% 15% 9% 14% 8% 19% 0%


Stonecraft 5% 4% 0% 14% 6% 15% 5% 3% 8% 4% 4%


Arriscraft 3% 4% 7% 0% 0% 8% 5% 0% 3% 4% 4%


Ply Gem Stone 3% 4% 0% 7% 0% 8% 3% 0% 5% 0% 4%

Prostone 2% 4% 0% 0% 0% 0% 2% 0% 0% 2% 0%

Quality Stone 1% 4% 0% 0% 0% 0% 2% 0% 0% 2% 0%


None 29% 35% 32% 29% 31% 23% 35% 28% 41% 23% 33%

Brand Used the Most


320

MANUFACTURED STONE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Eldorado Stone 5.73 5.53 6.12 5.42 5.67 5.33 5.85 5.61 5.78 5.65 5.82

Cultured Stone 5.66 5.38 5.72 5.89 5.57 5.40 5.75 5.61 5.54 5.91 5.31

Coronado Stone 5.32 5.27 5.50 5.12 5.23 5.38 5.51 4.90 5.40 5.12 5.60

Daltile Manufactured Stone 5.21 6.00 5.39 4.44 4.92 5.17 5.23 5.19 5.40 5.12 5.11

Belgard (Oldcastle) 5.16 5.25 5.33 4.62 5.18 4.40 5.40 5.00 5.46 4.87 5.44

Stonecraft 4.89 5.09 4.93 4.85 4.62 4.75 5.14 4.62 5.00 4.71 5.12

Arriscraft 4.76 6.25 4.79 4.14 4.50 4.71 5.00 4.40 4.25 4.88 5.00

Environmental Stone Works 4.73 4.80 4.67 5.14 4.44 4.80 4.83 4.43 4.88 4.50 5.17

Ply Gem Stone 4.66 4.90 4.33 4.91 4.50 4.80 4.73 4.50 5.00 4.38 4.86

Quality Stone 4.66 4.86 5.00 4.43 4.29 4.80 4.67 4.50 4.62 4.50 5.20

ProStone 4.61 4.33 4.67 4.75 4.62 4.67 4.43 4.88 4.60 4.40 5.67

United Stone Veneer 4.58 5.29 4.20 4.20 4.43 4.75 4.42 4.75 4.71 4.53 4.50

Quality Ratings


321

MANUFACTURED STONE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Product Price 6.14 6.27 6.11 6.00 6.27 5.90 6.23 6.05 6.09 6.08 6.31



5.93 6.07 5.64 6.00 6.36 5.30 6.21 5.67 5.73 5.97 6.12

Warranty 5.64 6.07 5.54 5.55 5.45 5.20 5.70 5.71 5.50 5.97 5.06


5.31 5.80 5.07 5.15 5.55 4.60 5.58 5.10 5.09 5.56 5.06


5.04 5.47 4.86 4.75 5.45 4.10 5.26 5.05 4.68 5.33 4.88



322




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Georgia-Pacific 83% 86% 80% 83% 87% 80% 83% 86% 82% 86% 79%

Lp Osb 63% 73% 56% 58% 65% 47% 65% 64% 52% 68% 71%

Advantech (Huber Engineered Woods)

62% 59% 72% 63% 30% 47% 61% 59% 55% 60% 64%

Lp Techshield 44% 46% 56% 29% 35% 27% 49% 36% 34% 46% 64%

Timberlake Products Co. 41% 50% 41% 38% 35% 47% 42% 32% 41% 42% 36%

Potlatch Corp. 38% 32% 28% 42% 61% 40% 44% 23% 34% 46% 29%

Roseburg 38% 46% 21% 33% 61% 33% 35% 46% 34% 42% 29%

Ilevel 35% 32% 39% 29% 30% 33% 32% 36% 32% 32% 43%


Oregon Strand Board 24% 36% 15% 13% 26% 20% 27% 5% 14% 30% 14%

Ainsworth 23% 18% 18% 25% 26% 20% 23% 18% 23% 20% 21%


None 5% 0% 8% 4% 9% 13% 6% 0% 7% 4% 7%

Brand Familiarity


323




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Georgia-Pacific 64% 73% 62% 63% 65% 60% 66% 64% 64% 70% 50%

Lp Osb 41% 46% 31% 46% 48% 27% 48% 27% 36% 40% 57%


36% 46% 44% 38% 9% 40% 31% 46% 36% 38% 21%

Lp Techshield 17% 5% 28% 8% 9% 0% 20% 9% 7% 14% 43%

Roseburg 16% 23% 3% 13% 30% 20% 11% 23% 16% 16% 7%


Potlatch Corp. 11% 5% 3% 13% 30% 0% 16% 5% 7% 14% 14%


Ilevel 10% 9% 13% 4% 9% 7% 11% 5% 5% 6% 36%

Ainsworth 6% 9% 3% 0% 13% 7% 6% 5% 0% 10% 7%



None 7% 0% 8% 8% 13% 13% 7% 5% 7% 6% 14%



324




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Georgia-Pacific 32% 27% 39% 33% 26% 47% 31% 27% 34% 36% 14%


23% 23% 28% 29% 4% 13% 18% 41% 27% 18% 21%

Lp Osb 13% 18% 5% 17% 17% 7% 16% 9% 9% 18% 7%

Roseburg 6% 9% 0% 4% 13% 7% 4% 9% 9% 4% 0%

Lp Techshield 5% 0% 10% 0% 4% 0% 6% 5% 2% 4% 14%

Potlatch Corp. 3% 0% 0% 8% 9% 0% 6% 0% 5% 4% 0%

Ilevel 2% 0% 3% 0% 4% 0% 3% 0% 2% 0% 7%





None 11% 9% 13% 8% 17% 20% 11% 9% 11% 8% 29%

Brand Used the Most


325




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


6.22 5.87 6.31 6.44 6.00 6.22 6.08 6.62 6.38 5.91 6.78

Georgia-Pacific 5.81 5.81 6.03 5.74 5.55 5.64 5.89 5.68 5.89 5.74 5.82

LP OSB 5.50 4.82 5.92 5.41 5.62 5.33 5.60 5.29 5.86 5.08 6.00

LP TechShield 5.47 4.55 5.84 5.38 5.67 4.80 5.66 5.10 5.39 5.24 6.20

Roseburg 5.22 4.73 5.70 5.22 5.27 4.86 5.27 5.33 5.16 5.23 5.50

iLevel 5.22 5.38 5.44 4.56 5.38 5.67 5.00 5.45 5.22 4.88 6.17

Timberlake Products Co. 5.10 5.08 5.21 5.10 4.89 5.25 5.27 4.33 4.86 5.22 5.60

Potlatch Corp. 5.09 4.25 5.00 5.09 5.56 4.86 5.21 4.71 4.89 5.17 5.50

Norbord Industries 5.00 4.00 5.33 4.90 5.40 5.20 5.07 4.62 4.94 4.94 5.33

Oregon Strand Board 4.89 4.33 5.12 4.50 5.57 4.75 5.00 4.33 4.70 4.94 5.50

Ainsworth 4.77 3.80 4.75 4.57 5.83 4.50 4.65 5.40 4.67 4.64 5.67

Quality Ratings


326




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.07 6.10 6.26 5.77 6.05 6.33 6.27 5.30 5.92 6.15 6.30

Product Price 5.80 5.60 6.21 5.27 5.89 5.83 6.08 4.90 5.54 5.85 6.60


Warranty 5.51 5.35 5.76 5.32 5.42 5.08 5.76 4.95 5.44 5.39 6.30


5.20 4.95 5.44 5.32 4.89 4.92 5.44 4.60 5.08 5.15 5.90


4.87 4.45 5.09 4.95 4.84 4.58 5.06 4.45 4.64 4.87 5.80




327

PAINTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Sherwin-William 92% 96% 79% 100% 93% 78% 93% 100% 95% 84% 95%

Benjamin Moore 88% 96% 77% 95% 86% 78% 87% 100% 93% 84% 81%

Behr Paint Corporation 88% 92% 82% 91% 83% 78% 85% 100% 91% 84% 81%

Valspar 82% 83% 82% 95% 76% 70% 88% 83% 93% 82% 67%

Glidden 81% 92% 77% 86% 69% 74% 81% 83% 88% 75% 71%

Dutch Boy 77% 79% 68% 91% 72% 74% 76% 78% 81% 71% 76%

Ace 71% 67% 62% 81% 66% 65% 66% 78% 74% 68% 52%

Ppg Pittsburgh Paints 66% 79% 65% 76% 52% 65% 64% 78% 79% 61% 52%

Kilz (Masterchem Industries) 60% 71% 56% 76% 52% 52% 64% 67% 77% 55% 48%

Pratt & Lambert 51% 63% 50% 57% 35% 39% 52% 56% 49% 57% 38%

Duron 38% 42% 56% 24% 17% 35% 36% 39% 30% 43% 33%

Kelly Moore 38% 25% 29% 19% 66% 30% 34% 50% 28% 41% 43%

Devoe & Raynolds 29% 42% 32% 24% 21% 22% 30% 39% 23% 36% 29%


None 2% 4% 3% 0% 0% 4% 2% 0% 0% 2% 5%

Brand Familiarity


328

PAINTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Sherwin-William 73% 54% 71% 57% 83% 35% 81% 61% 63% 68% 76%

Benjamin Moore 52% 75% 47% 33% 52% 48% 51% 61% 61% 50% 38%


Valspar 35% 25% 38% 38% 45% 26% 42% 33% 47% 36% 19%

Glidden 33% 38% 32% 33% 24% 44% 31% 17% 35% 36% 14%


Ace 21% 21% 18% 24% 17% 30% 18% 11% 23% 18% 14%


Pratt & Lambert 13% 21% 9% 5% 21% 9% 12% 28% 14% 18% 5%

Duron 12% 8% 21% 0% 3% 9% 12% 0% 2% 11% 19%

Dutch Boy 11% 4% 9% 10% 14% 13% 10% 0% 9% 9% 10%

Kelly Moore 9% 0% 6% 5% 31% 17% 8% 17% 7% 11% 19%

Devoe & Raynolds 2% 4% 3% 0% 0% 0% 3% 0% 0% 5% 0%


None 4% 8% 6% 5% 0% 13% 2% 6% 5% 5% 5%



329

PAINTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Sherwin-William 42% 25% 44% 29% 45% 9% 51% 22% 30% 43% 38%

Benjamin Moore 14% 33% 6% 14% 10% 9% 12% 33% 23% 5% 19%


Valspar 6% 4% 15% 5% 3% 9% 6% 11% 9% 7% 5%

Glidden 4% 4% 0% 14% 3% 4% 6% 0% 7% 5% 0%

Duron 3% 4% 9% 0% 0% 9% 3% 0% 2% 5% 5%

Kelly Moore 3% 0% 0% 0% 14% 4% 2% 11% 2% 2% 10%



Pratt & Lambert 2% 0% 0% 5% 3% 0% 2% 6% 2% 2% 0%


None 8% 17% 6% 5% 7% 17% 5% 11% 7% 9% 10%

Brand Used the Most


330

PAINTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Sherwin-William 5.96 5.32 6.32 5.96 6.06 5.70 6.14 5.62 5.92 5.95 6.04

Benjamin Moore 5.74 5.72 6.03 5.30 5.77 5.75 5.64 6.05 5.70 5.68 5.95

Kilz (Masterchem Industries) 5.48 5.00 5.48 5.35 6.12 5.46 5.48 5.50 5.67 5.46 4.80

Pratt & Lambert 5.40 5.44 5.35 5.36 5.46 5.50 5.28 5.69 5.33 5.56 5.11

Valspar 5.25 5.14 5.32 5.17 5.32 5.47 5.22 5.16 5.29 5.26 5.13

Behr Paint Corporation 5.19 4.62 5.17 5.52 5.40 5.45 5.15 5.08 5.14 5.10 5.50

Glidden 5.08 4.83 5.29 4.90 5.19 5.33 5.08 4.85 4.96 5.28 5.00

Duron 5.07 4.36 5.36 4.86 5.50 4.89 5.18 4.89 4.88 5.05 5.44

PPG Pittsburgh Paints 5.02 4.89 4.92 4.95 5.37 5.06 5.08 4.82 5.07 4.90 5.15

Kelly Moore 4.87 3.50 4.85 5.00 5.23 5.38 4.74 4.83 4.69 4.95 5.00

Dutch Boy 4.68 4.43 4.76 4.77 4.72 4.79 4.70 4.47 4.64 4.71 4.74

Devoe & Raynolds 4.51 4.00 4.67 4.80 4.86 4.00 4.71 4.33 4.09 4.82 4.43

ACE 4.42 4.33 4.19 4.85 4.38 4.59 4.30 4.61 4.38 4.44 4.46

Quality Ratings


331

PAINTS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+




5.84 5.55 5.97 5.85 5.89 5.79 5.72 6.38 5.85 5.80 5.89

Product Price 5.75 5.90 6.12 5.50 5.37 5.63 5.81 5.62 5.70 5.70 5.95

Warranty 5.49 5.55 5.94 5.25 5.11 5.37 5.41 6.00 5.62 5.35 5.53


5.46 5.25 5.72 5.35 5.41 5.16 5.53 5.56 5.40 5.42 5.68


5.05 4.85 5.44 4.45 5.19 4.58 5.14 5.25 4.82 5.18 5.26




332

RANGE HOODS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Whirlpool 81% 78% 80% 86% 84% 92% 80% 79% 77% 82% 92%

Jenn-Air 79% 72% 80% 76% 84% 69% 84% 74% 80% 77% 85%

Nutone 74% 78% 75% 81% 84% 69% 80% 79% 82% 82% 54%

Bosch 75% 83% 80% 62% 80% 54% 80% 79% 72% 80% 77%

Kenmore (Sears) 76% 78% 77% 76% 76% 77% 79% 74% 72% 77% 92%

Viking 76% 67% 73% 91% 76% 69% 75% 79% 72% 77% 85%

Broan 78% 83% 66% 81% 76% 62% 75% 77% 72% 75% 77%

Amana 74% 78% 68% 67% 84% 69% 74% 74% 77% 68% 85%

Thermador 72% 72% 68% 76% 80% 62% 71% 82% 72% 71% 85%

Frigidaire 73% 61% 71% 86% 72% 62% 71% 79% 69% 70% 92%

Maytag 70% 67% 71% 71% 80% 54% 75% 74% 69% 70% 92%

Hotpoint 83% 61% 68% 71% 72% 62% 71% 68% 67% 64% 92%

Wolf Appliance, Inc. 64% 67% 57% 76% 72% 54% 59% 82% 64% 63% 85%

Magic Chef 60% 61% 57% 67% 64% 46% 64% 62% 56% 59% 85%

Dacor 50% 50% 52% 38% 60% 31% 46% 68% 64% 39% 62%

Fisher & Paykel 43% 56% 34% 38% 56% 31% 34% 65% 51% 38% 46%

Fantech 33% 56% 21% 43% 32% 23% 31% 41% 28% 36% 39%

Best 32% 44% 18% 43% 36% 15% 25% 50% 33% 29% 39%


Brand Familiarity


333

RANGE HOODS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 42% 56% 41% 29% 40% 39% 46% 32% 23% 48% 62%

Bosch 40% 56% 34% 24% 40% 31% 33% 47% 31% 43% 31%

Broan 36% 61% 34% 24% 44% 31% 43% 35% 31% 46% 31%

Whirlpool 33% 39% 27% 33% 40% 54% 36% 21% 18% 36% 69%

Nutone 31% 33% 21% 29% 52% 39% 39% 15% 23% 39% 23%

Frigidaire 27% 33% 21% 19% 32% 46% 20% 27% 10% 32% 39%


Thermador 24% 39% 16% 24% 32% 31% 21% 29% 18% 30% 23%

Viking 24% 28% 27% 19% 24% 15% 26% 27% 23% 29% 15%

Kenmore (Sears) 21% 28% 16% 14% 24% 39% 25% 3% 21% 20% 15%

Jenn-Air 21% 22% 16% 14% 20% 15% 21% 12% 8% 25% 15%

Maytag 18% 33% 11% 14% 20% 31% 18% 12% 5% 25% 23%

Amana 13% 22% 9% 10% 12% 15% 15% 6% 8% 14% 15%

Dacor 11% 22% 11% 5% 12% 0% 12% 18% 10% 14% 8%

Best 10% 11% 9% 14% 8% 8% 7% 18% 5% 13% 15%

Hotpoint 10% 6% 9% 5% 8% 8% 12% 0% 3% 9% 15%

Fisher & Paykel 9% 17% 7% 0% 12% 0% 8% 12% 5% 9% 15%

Fantech 8% 6% 5% 14% 8% 0% 12% 3% 3% 11% 8%

Magic Chef 5% 6% 2% 0% 12% 8% 5% 3% 0% 7% 8%


None 2% 0% 2% 0% 4% 8% 2% 0% 5% 0% 0%



334

RANGE HOODS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 18% 6% 30% 10% 4% 8% 23% 6% 13% 16% 23%

Broan 15% 22% 7% 19% 16% 15% 15% 12% 21% 13% 0%

Whirlpool 9% 6% 9% 5% 16% 15% 12% 3% 3% 5% 46%

Kenmore (Sears) 8% 11% 7% 5% 8% 15% 10% 0% 10% 7% 0%

Bosch 6% 0% 7% 14% 8% 8% 7% 9% 10% 7% 0%

Frigidaire 6% 11% 9% 5% 4% 15% 3% 12% 3% 7% 23%

Nutone 6% 6% 5% 5% 8% 0% 10% 0% 3% 9% 0%

Viking 5% 6% 7% 5% 8% 0% 3% 15% 8% 7% 0%

Best 4% 6% 2% 14% 0% 8% 0% 12% 3% 7% 0%

Maytag 4% 6% 7% 5% 0% 0% 5% 6% 0% 7% 8%

Thermador 4% 0% 2% 10% 4% 0% 3% 6% 5% 4% 0%

Jenn-Air 3% 0% 0% 5% 4% 0% 2% 3% 0% 4% 0%


Dacor 2% 0% 2% 0% 4% 0% 2% 3% 5% 0% 0%

Amana 1% 0% 2% 0% 0% 0% 2% 0% 3% 0% 0%


None 6% 22% 2% 0% 12% 15% 5% 9% 10% 7% 0%

Brand Used the Most


335

RANGE HOODS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Bosch 5.83 5.79 6.19 5.75 5.19 6.22 5.88 5.64 5.73 5.88 5.91

Wolf Appliance, Inc. 5.83 5.85 5.94 6.00 5.44 6.00 5.77 5.85 5.84 5.79 5.91

Viking 5.82 5.75 6.05 5.80 5.42 5.91 5.78 5.85 5.89 5.79 5.73

Thermador 5.62 5.56 5.86 5.65 5.20 5.11 5.53 5.88 5.82 5.53 5.36

Dacor 5.34 5.10 5.43 5.11 5.47 5.25 5.35 5.33 5.53 5.21 5.00

Jenn-Air 5.23 4.82 5.61 5.29 4.73 5.73 5.25 5.00 5.29 5.10 5.58

Whirlpool 5.18 4.76 5.42 5.25 4.95 6.07 5.23 4.68 5.03 5.35 4.92

Broan 5.13 5.17 5.39 4.79 4.95 5.40 5.17 4.97 5.26 5.02 5.18

Fisher & Paykel 4.94 4.92 5.50 4.75 4.36 5.25 5.26 4.60 5.35 4.87 3.67

NuTone 4.92 5.06 4.92 5.00 4.76 6.11 4.76 4.86 4.83 5.06 4.43

GE Appliances 4.88 4.76 5.15 4.53 4.73 5.33 4.98 4.52 4.74 4.88 5.29

Maytag 4.80 4.50 4.81 5.12 4.75 6.29 4.75 4.52 4.53 5.16 4.17

Amana 4.71 4.59 5.00 4.94 4.14 5.44 4.87 4.20 4.78 4.82 4.08

Best 4.69 4.70 5.09 5.22 3.67 6.00 4.06 5.00 4.67 4.95 3.80

Frigidaire 4.66 4.33 5.03 4.42 4.42 5.40 4.71 4.35 4.48 4.85 4.46

Kenmore (Sears) 4.55 4.25 4.76 4.35 4.50 5.27 4.64 4.07 4.28 4.84 4.08

Hotpoint 4.31 4.00 4.72 4.00 4.00 4.78 4.47 3.80 4.20 4.45 4.08

Fantech 4.24 3.83 5.09 4.50 3.38 4.50 4.33 4.06 4.64 4.23 3.20

Magic Chef 4.20 3.93 4.27 4.47 4.06 4.29 4.47 3.65 3.88 4.53 3.82

Quality Ratings


336

RANGES/COOKTOPS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 87% 84% 88% 95% 89% 92% 91% 83% 89% 85% 95%

Kenmore (Sears) 83% 90% 81% 91% 89% 92% 89% 77% 87% 85% 86%

Bosch 83% 90% 76% 91% 89% 85% 86% 80% 89% 81% 81%

Frigidaire 82% 90% 79% 95% 77% 85% 85% 80% 85% 81% 86%

Whirlpool 81% 90% 88% 86% 69% 77% 89% 73% 83% 83% 86%

Kitchenaid 81% 90% 79% 91% 73% 77% 83% 80% 87% 81% 71%

Viking 81% 84% 76% 81% 85% 77% 80% 83% 80% 83% 76%

Jenn-Air 80% 84% 74% 86% 81% 85% 80% 77% 85% 76% 76%

Magic Chef 78% 84% 74% 86% 77% 77% 80% 77% 83% 76% 76%

Maytag 77% 79% 76% 91% 73% 77% 80% 77% 83% 78% 71%

Amana 76% 84% 76% 81% 69% 77% 79% 73% 87% 71% 67%

Hotpoint 76% 84% 71% 86% 73% 69% 79% 77% 78% 73% 81%

Electrolux 75% 84% 76% 81% 69% 69% 80% 73% 76% 78% 76%

Thermador 73% 84% 69% 76% 77% 69% 75% 77% 74% 78% 71%


Dacor 61% 68% 50% 67% 65% 62% 57% 67% 52% 71% 57%

Roper 60% 68% 48% 71% 62% 62% 60% 57% 61% 59% 57%

Miele 59% 79% 48% 62% 54% 62% 52% 67% 57% 61% 52%

Fisher & Paykel 54% 79% 43% 57% 50% 46% 51% 63% 52% 59% 48%

Gagganeau 46% 47% 33% 57% 50% 39% 42% 53% 37% 49% 52%


None 2% 5% 2% 0% 4% 8% 0% 7% 4% 2% 0%

Brand Familiarity


337

RANGES/COOKTOPS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 53% 68% 52% 57% 50% 69% 60% 40% 44% 59% 76%

Whirlpool 40% 32% 50% 33% 31% 23% 54% 13% 28% 39% 62%

Bosch 35% 32% 36% 19% 42% 31% 31% 40% 24% 49% 24%

Kitchenaid 31% 32% 31% 29% 27% 23% 32% 27% 28% 29% 33%

Kenmore (Sears) 29% 26% 21% 38% 31% 62% 28% 13% 37% 24% 14%

Frigidaire 28% 32% 21% 52% 15% 39% 31% 17% 22% 37% 24%

Viking 25% 32% 19% 5% 42% 8% 17% 47% 26% 27% 14%

Jenn-Air 24% 21% 19% 24% 31% 23% 22% 27% 26% 15% 33%

Maytag 23% 32% 17% 19% 23% 15% 23% 20% 20% 22% 24%

Thermador 20% 21% 14% 14% 31% 0% 20% 27% 15% 27% 14%


Amana 14% 5% 12% 19% 19% 15% 17% 7% 15% 12% 14%

Electrolux 13% 11% 10% 10% 12% 8% 11% 10% 11% 10% 10%

Hotpoint 12% 21% 14% 0% 12% 23% 14% 3% 9% 12% 19%

Miele 11% 26% 5% 10% 19% 0% 11% 23% 11% 17% 10%

Dacor 10% 11% 7% 5% 15% 0% 12% 7% 11% 12% 0%

Magic Chef 9% 11% 10% 10% 12% 15% 12% 3% 11% 12% 5%

Fisher & Paykel 8% 11% 5% 0% 12% 0% 6% 10% 9% 7% 0%

Gagganeau 6% 11% 5% 0% 12% 0% 8% 7% 2% 10% 10%

Roper 2% 5% 2% 0% 4% 0% 5% 0% 4% 2% 0%


None 3% 5% 2% 0% 8% 8% 2% 7% 7% 2% 0%



338

RANGES/COOKTOPS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 31% 42% 29% 24% 31% 46% 31% 23% 26% 29% 43%

Whirlpool 16% 11% 19% 19% 15% 0% 26% 3% 15% 12% 29%

Kenmore (Sears) 9% 0% 10% 19% 4% 31% 8% 0% 11% 10% 0%

Bosch 7% 0% 7% 5% 15% 8% 6% 10% 7% 12% 0%

Frigidaire 7% 5% 7% 10% 0% 8% 5% 7% 2% 10% 5%

Jenn-Air 5% 11% 2% 10% 4% 0% 5% 10% 2% 5% 14%

Kitchenaid 4% 0% 5% 10% 4% 0% 5% 7% 9% 2% 0%

Viking 3% 0% 2% 0% 12% 0% 2% 10% 9% 0% 0%


Maytag 2% 0% 5% 0% 0% 0% 2% 3% 0% 2% 5%

Thermador 2% 5% 0% 5% 0% 0% 2% 3% 2% 2% 0%

Dacor 1% 0% 2% 0% 0% 0% 2% 0% 2% 0% 0%

Electrolux 1% 0% 0% 0% 4% 0% 0% 3% 0% 0% 5%

Hotpoint 2% 5% 0% 0% 0% 0% 2% 0% 0% 2% 0%


None 92% 16% 10% 0% 12% 8% 6% 17% 15% 7% 0%

Brand Used the Most


339

RANGES/COOKTOPS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Viking 5.91 6.28 6.05 5.50 5.68 6.09 5.88 5.89 5.98 6.05 5.41

Bosch 5.65 5.74 5.79 5.29 5.70 5.82 5.63 5.63 5.69 5.76 5.33

Wolf Appliance, Inc. 5.60 5.93 5.66 4.94 5.79 5.33 5.53 5.81 5.73 5.78 4.94

Thermador 5.44 5.94 5.50 4.88 5.35 5.56 5.30 5.69 5.54 5.47 5.12

KitchenAid 5.37 5.58 5.56 4.81 5.37 5.09 5.57 5.04 5.29 5.46 5.38

Whirlpool 5.23 5.26 5.43 4.74 5.28 5.50 5.41 4.68 5.17 5.39 5.05

GE Appliances 5.21 5.67 5.28 4.71 5.17 5.31 5.42 4.68 5.29 5.23 5.00

Jenn-Air 5.18 5.61 5.19 4.75 5.19 5.42 5.19 5.04 5.34 5.17 4.76

Miele 5.03 5.53 5.00 4.36 5.14 5.11 4.87 5.26 5.30 5.14 4.08

Electrolux 5.02 5.17 5.24 4.39 5.06 4.89 5.11 4.88 5.32 5.00 4.41

Maytag 4.98 5.12 5.21 4.65 4.74 5.10 5.17 4.50 4.90 5.16 4.75

Dacor 4.92 5.20 5.15 4.20 4.94 5.00 5.02 4.70 5.15 4.97 4.31

Frigidaire 4.84 4.95 5.03 4.45 4.80 5.17 4.93 4.48 5.07 4.89 4.21

Amana 4.80 4.89 4.76 4.78 4.83 5.00 5.02 4.24 4.84 4.94 4.40

Kenmore (Sears) 4.80 4.79 4.85 4.70 4.83 5.25 4.92 4.31 4.86 5.03 4.21

Fisher & Paykel 4.63 4.56 4.82 4.29 4.77 4.33 4.89 4.27 4.89 4.70 3.82

Gagganeau 4.59 5.50 4.56 3.62 4.92 3.60 4.57 4.89 5.11 4.57 3.83

Magic Chef 4.45 4.67 4.54 4.00 4.50 4.50 4.66 3.96 4.49 4.47 4.29

Hotpoint 4.40 4.89 4.39 4.00 4.37 4.33 4.61 3.96 4.41 4.54 4.11

Roper 3.81 4.33 3.68 3.31 4.00 3.78 3.77 3.90 3.91 3.93 3.31

Quality Ratings


340

RANGES/COOKTOPS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 5.96 6.44 5.95 5.86 5.74 6.08 5.92 6.00 6.00 5.92 5.95


5.88 6.25 5.97 5.67 5.65 6.08 5.95 5.60 5.69 6.08 5.86

Product Price 5.87 5.88 5.92 5.62 6.00 5.75 6.00 5.60 5.69 5.89 6.14


5.70 6.00 5.97 5.33 5.39 5.25 5.80 5.68 5.28 6.16 5.67



5.20 5.75 5.26 4.81 5.09 5.00 5.21 5.28 4.92 5.55 5.10




341

REFRIGERATORS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 91% 90% 93% 100% 86% 92% 96% 82% 88% 91% 97%

Whirlpool 87% 75% 90% 90% 86% 77% 91% 79% 82% 87% 90%

Frigidaire 85% 75% 78% 100% 90% 100% 84% 79% 85% 84% 83%

Lg 84% 85% 80% 79% 86% 85% 81% 86% 82% 82% 83%

Kenmore (Sears) 82% 75% 80% 95% 79% 100% 81% 75% 79% 80% 86%

Kitchenaid 82% 80% 80% 84% 83% 85% 81% 82% 85% 80% 79%

Sub-Zero 80% 75% 80% 90% 72% 62% 81% 82% 68% 87% 79%

Amana 78% 75% 73% 90% 79% 62% 82% 75% 71% 82% 79%

Bosch 76% 65% 73% 79% 83% 69% 75% 79% 74% 73% 79%

Maytag 76% 75% 73% 84% 72% 69% 76% 75% 77% 73% 76%

Thermador 76% 75% 75% 68% 79% 62% 75% 82% 68% 76% 83%

Viking 76% 65% 80% 84% 69% 62% 78% 75% 62% 84% 76%

Hotpoint 74% 85% 65% 79% 72% 77% 75% 68% 71% 71% 79%

Jenn-Air 74% 75% 73% 79% 69% 69% 70% 82% 71% 69% 83%

Magic Chef 72% 75% 70% 68% 69% 62% 72% 71% 74% 60% 83%

Electrolux 70% 60% 70% 68% 76% 54% 72% 71% 56% 73% 79%

Dacor 57% 55% 58% 63% 66% 46% 61% 64% 53% 64% 62%

U-Line 53% 45% 53% 47% 62% 39% 51% 64% 41% 58% 59%

Perlick (Undercounter) 35% 40% 38% 26% 35% 23% 39% 32% 27% 33% 48%


None 2% 0% 3% 0% 3% 0% 2% 4% 3% 2% 0%

Brand Familiarity


342

REFRIGERATORS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 60% 60% 68% 58% 59% 39% 66% 64% 47% 62% 79%

Whirlpool 41% 30% 45% 32% 55% 23% 49% 36% 29% 47% 52%

Frigidaire 36% 20% 40% 32% 45% 46% 36% 32% 29% 40% 38%

Sub-Zero 33% 40% 38% 11% 38% 15% 27% 57% 24% 42% 31%

LG 30% 50% 23% 16% 35% 15% 30% 36% 27% 36% 24%

Bosch 30% 20% 38% 21% 28% 23% 27% 36% 27% 38% 17%

Kitchenaid 28% 30% 30% 21% 35% 15% 28% 39% 24% 29% 38%

Kenmore (Sears) 23% 20% 20% 37% 21% 31% 24% 18% 27% 27% 14%

Jenn-Air 22% 25% 25% 5% 24% 0% 19% 36% 15% 24% 24%

Thermador 22% 20% 28% 5% 24% 0% 21% 32% 15% 24% 24%

Viking 20% 15% 30% 0% 21% 0% 19% 29% 12% 24% 21%

Maytag 19% 10% 23% 21% 21% 8% 24% 14% 18% 27% 10%

Amana 12% 20% 15% 5% 10% 8% 16% 7% 0% 24% 10%

Electrolux 12% 10% 18% 5% 14% 15% 12% 14% 3% 18% 17%

U-Line 12% 10% 8% 5% 24% 8% 6% 29% 9% 16% 10%

Hotpoint 11% 15% 13% 11% 7% 8% 13% 7% 9% 13% 10%

Dacor 7% 5% 13% 0% 7% 0% 8% 11% 3% 11% 7%

Magic Chef 6% 5% 8% 0% 3% 0% 6% 4% 3% 2% 10%

Perlick (Undercounter) 3% 0% 5% 0% 7% 0% 3% 7% 3% 2% 7%


None 3% 0% 5% 0% 3% 8% 2% 4% 3% 2% 3%



343

REFRIGERATORS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GE Appliances 24% 35% 28% 16% 10% 23% 25% 14% 18% 20% 31%

Whirlpool 17% 5% 20% 21% 21% 8% 25% 4% 15% 20% 17%

Sub-Zero 10% 20% 5% 5% 14% 0% 3% 32% 9% 13% 7%

Frigidaire 10% 5% 10% 11% 7% 15% 9% 4% 12% 7% 7%

Kenmore (Sears) 9% 5% 3% 32% 7% 23% 9% 4% 18% 7% 3%

LG 6% 5% 5% 5% 7% 15% 3% 7% 6% 4% 7%

Jenn-Air 3% 5% 0% 5% 3% 0% 3% 4% 0% 4% 3%

Kitchenaid 3% 5% 5% 0% 0% 0% 2% 7% 3% 0% 7%

Maytag 3% 0% 3% 5% 3% 0% 5% 0% 0% 7% 0%

Amana 2% 5% 3% 0% 0% 0% 3% 0% 0% 2% 3%

Bosch 2% 0% 3% 0% 3% 0% 2% 4% 3% 2% 0%

Electrolux 2% 0% 5% 0% 0% 0% 2% 4% 0% 2% 3%

Thermador 2% 0% 3% 0% 3% 0% 0% 7% 3% 0% 3%

Magic Chef 1% 5% 0% 0% 0% 0% 2% 0% 0% 0% 3%

U-Line 1% 0% 0% 0% 3% 0% 2% 0% 0% 2% 0%

Viking 1% 0% 3% 0% 0% 0% 0% 4% 0% 2% 0%


None 7% 5% 8% 0% 17% 15% 8% 7% 15% 7% 3%

Brand Used the Most


344

REFRIGERATORS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Sub-Zero 5.92 5.62 6.17 5.65 5.96 5.91 5.76 6.28 5.89 6.10 5.65

Viking 5.79 5.07 6.18 5.68 5.74 5.90 5.79 5.74 5.68 5.95 5.64

Bosch 5.54 5.21 5.90 5.22 5.52 5.55 5.65 5.29 5.66 5.83 5.04

Thermador 5.41 5.00 5.76 5.12 5.40 5.73 5.30 5.52 5.33 5.50 5.37

KitchenAid 5.32 5.00 5.56 5.05 5.41 5.85 5.34 5.00 5.36 5.29 5.31

Whirlpool 5.30 4.81 5.49 5.10 5.46 5.31 5.41 5.00 5.00 5.54 5.31

LG 5.27 5.22 5.26 5.17 5.39 5.36 5.36 5.04 5.36 5.44 4.93

GE Appliances 5.19 5.11 5.28 4.95 5.29 5.36 5.17 5.12 5.12 5.30 5.10

Jenn-Air 5.10 4.73 5.39 5.11 4.96 5.60 5.21 4.68 5.19 5.09 5.04

Maytag 5.02 4.69 5.35 4.74 5.04 5.27 5.20 4.48 4.97 5.17 4.88

Electrolux 4.98 4.83 5.30 3.94 5.32 4.88 4.96 5.05 5.00 5.14 4.73

Kenmore (Sears) 4.97 4.62 4.94 4.90 5.27 5.44 4.88 4.87 4.88 5.26 4.68

Frigidaire 4.93 4.38 5.41 4.45 5.03 5.31 4.93 4.67 4.85 5.10 4.78

Dacor 4.91 5.33 5.12 3.92 5.05 4.75 4.85 5.11 5.11 5.17 4.32

U-Line 4.90 3.78 5.35 4.45 5.16 4.67 4.92 4.95 4.87 4.96 4.85

Amana 4.74 4.33 5.00 4.60 4.77 5.11 4.95 4.04 4.52 5.03 4.54

Hotpoint 4.52 4.44 4.68 4.06 4.75 5.00 4.58 4.10 4.64 4.68 4.19

Perlick (Undercounter) 4.51 4.00 4.94 3.83 4.60 4.00 4.63 4.40 4.33 4.75 4.38

Magic Chef 4.39 4.31 4.40 4.00 4.70 4.70 4.49 4.00 4.28 4.69 4.19

Quality Ratings


345

REFRIGERATORS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Product Price 5.94 5.84 6.05 5.79 5.96 6.36 5.98 5.65 5.76 6.07 5.93


5.84 6.11 6.14 5.47 5.46 5.27 5.85 6.04 5.52 6.10 5.79

Warranty 5.84 5.74 6.14 5.47 5.75 6.18 5.87 5.62 5.52 5.95 6.00


5.72 5.68 5.84 5.53 5.71 6.09 5.66 5.69 5.24 5.79 6.11



5.12 4.95 5.38 4.95 5.00 5.18 5.18 4.96 4.66 5.36 5.25




346

RIDGE VENT SYSTEMS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Owens Corning 73% 66% 79% 76% 71% 67% 75% 71% 71% 76% 73%

Ridgeline Ridge Vent System 64% 76% 61% 52% 62% 61% 64% 59% 58% 73% 47%

GAF Cobra 63% 86% 52% 56% 52% 56% 63% 65% 67% 64% 40%

Cor-A-Vent 53% 69% 49% 36% 57% 50% 51% 65% 52% 56% 47%

Air Vent 42% 48% 39% 40% 29% 44% 40% 35% 29% 49% 47%

Benjamin Obdyke (Roll Vent)

40% 41% 39% 32% 38% 50% 36% 35% 35% 44% 27%

Duraflo (Canplas) 33% 38% 33% 16% 33% 28% 29% 41% 27% 38% 20%


None 9% 3% 9% 8% 14% 11% 6% 18% 6% 7% 20%

Brand Familiarity


347

RIDGE VENT SYSTEMS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Owens Corning 54% 41% 64% 56% 48% 44% 55% 53% 46% 58% 60%

GAF Cobra 40% 62% 33% 36% 19% 33% 41% 35% 42% 42% 20%


Cor-A-Vent 22% 35% 18% 8% 29% 17% 22% 29% 19% 24% 27%

Air Vent 15% 21% 15% 28% 5% 22% 18% 12% 10% 24% 20%


9% 21% 9% 4% 5% 11% 8% 18% 8% 13% 7%

Duraflo (Canplas) 5% 10% 3% 0% 5% 6% 4% 6% 0% 11% 0%


None 14% 7% 12% 12% 33% 17% 11% 29% 17% 9% 27%



348

RIDGE VENT SYSTEMS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Owens Corning 27% 24% 30% 32% 14% 17% 29% 24% 23% 24% 40%

GAF Cobra 18% 31% 21% 20% 0% 17% 21% 18% 25% 18% 7%


Cor-A-Vent 10% 10% 9% 4% 19% 11% 10% 12% 10% 9% 13%

Air Vent 6% 7% 9% 8% 5% 0% 10% 6% 2% 11% 13%


4% 3% 6% 4% 0% 11% 1% 6% 6% 2% 0%

Duraflo (Canplas) 1% 0% 0% 0% 5% 0% 1% 0% 0% 2% 0%


None 19% 17% 12% 12% 43% 28% 14% 35% 21% 16% 27%

Brand Used the Most


349

RIDGE VENT SYSTEMS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Owens Corning 5.67 5.70 5.73 5.62 5.60 6.00 5.67 5.41 5.50 5.88 5.57

GAF Cobra 5.58 5.88 5.67 5.25 5.27 6.00 5.64 5.06 5.85 5.47 4.75

Ridgeline Ridge Vent System 5.49 5.48 5.64 5.40 5.35 5.57 5.62 4.93 5.51 5.55 5.20

Cor-A-Vent 4.88 5.24 4.75 4.64 4.73 5.40 4.86 4.57 4.62 5.00 5.33

Air Vent 4.83 5.47 4.35 5.25 4.11 5.44 4.86 4.11 4.56 5.04 4.78


4.56 5.15 4.41 4.50 4.10 5.40 4.41 4.12 4.71 4.50 4.20

Duraflo (Canplas) 4.44 4.82 4.33 4.50 4.18 5.33 4.35 4.18 4.47 4.62 3.60

Quality Ratings


350




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 90% 88% 94% 96% 84% 85% 91% 96% 91% 91% 88%

Owens Corning 90% 81% 97% 89% 95% 90% 88% 96% 91% 89% 88%

GAF (Including Timberline) 86% 94% 88% 77% 84% 75% 85% 100% 89% 86% 75%

Tamiko 73% 84% 72% 69% 63% 55% 74% 88% 67% 80% 63%

IKO 53% 69% 44% 50% 47% 50% 52% 58% 47% 63% 25%

Atlas 44% 50% 44% 39% 37% 35% 42% 54% 38% 50% 25%


None 3% 3% 0% 0% 5% 5% 2% 0% 2% 2% 0%

Brand Familiarity


351




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 63% 59% 53% 77% 63% 65% 60% 67% 58% 68% 50%


Owens Corning 54% 53% 50% 62% 58% 60% 57% 46% 53% 59% 38%

Tamiko 29% 38% 31% 19% 32% 25% 28% 42% 27% 32% 38%

IKO 17% 28% 13% 15% 16% 10% 20% 21% 13% 23% 13%

Atlas 8% 6% 9% 12% 5% 10% 6% 13% 4% 13% 0%


None 7% 6% 3% 4% 16% 5% 5% 13% 7% 7% 0%



352




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Certainteed 29% 16% 25% 50% 26% 30% 31% 21% 29% 25% 50%

Owens Corning 16% 9% 13% 19% 16% 10% 19% 4% 13% 14% 13%

Tamiko 9% 13% 9% 12% 5% 15% 8% 13% 11% 9% 13%

IKO 4% 3% 6% 4% 5% 5% 5% 4% 2% 7% 0%

Atlas 1% 0% 3% 0% 0% 0% 2% 0% 2% 0% 0%


None 9% 9% 6% 4% 21% 5% 6% 21% 9% 11% 0%

Brand Used the Most


353




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

GAF (including Timberline) 6.03 6.17 6.15 5.95 5.65 6.31 6.10 5.69 6.18 5.92 5.86

CertainTeed 5.76 5.68 5.67 6.00 5.72 5.83 5.77 5.69 5.85 5.70 5.67

Owens Corning 5.55 5.58 5.49 5.50 5.70 5.53 5.60 5.46 5.83 5.35 5.33

Tamiko 5.16 5.04 5.17 5.16 5.42 5.58 5.08 5.14 5.47 5.04 4.33

Iko 5.03 4.91 4.82 5.29 5.30 5.45 5.00 4.80 5.17 4.97 4.67

Atlas 4.77 4.56 4.72 5.36 4.43 4.88 4.83 4.57 4.90 4.77 3.50

Quality Ratings


354




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.30 6.55 6.20 6.24 6.13 6.00 6.36 6.42 6.41 6.20 6.38


6.07 6.41 5.73 6.04 6.13 6.16 6.02 6.16 6.22 5.90 6.38

Product Price 6.04 6.55 5.77 5.76 6.07 5.84 6.02 6.32 6.05 5.94 6.62


5.87 6.28 5.60 5.88 5.60 5.58 5.89 6.11 5.98 5.82 5.62



5.29 5.79 4.90 5.24 5.20 4.79 5.38 5.53 5.22 5.44 4.75




355

ROOFING: CLAY/CONCRETE/SYNTHETIC TILES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 77% 83% 79% 82% 76% 83% 82% 74% 82% 85% 56%

GAF Tru State 62% 79% 62% 53% 52% 75% 60% 58% 59% 74% 25%

Boral Roofing Llc 39% 42% 50% 18% 39% 33% 37% 48% 15% 57% 44%

Eagle 39% 38% 29% 12% 64% 42% 39% 39% 26% 45% 50%

Hanson Roof Tiles 34% 42% 35% 29% 30% 42% 34% 32% 13% 51% 31%

Davinci 33% 46% 27% 18% 39% 33% 32% 36% 21% 47% 19%

Ecostar 33% 42% 29% 18% 39% 42% 29% 39% 21% 49% 13%

Emco 28% 50% 21% 12% 33% 33% 28% 32% 23% 40% 13%

Ludowici 28% 38% 27% 24% 30% 42% 25% 36% 18% 43% 13%

Inspire Roofing Products (The Tapco Group)

30% 50% 21% 12% 30% 33% 31% 23% 15% 43% 13%


None 13% 13% 12% 6% 12% 8% 9% 16% 13% 8% 19%

Brand Familiarity


356




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 56% 71% 53% 59% 49% 58% 57% 55% 62% 64% 19%

GAF Tru State 31% 42% 24% 35% 33% 33% 35% 26% 33% 38% 13%

Eagle 16% 8% 9% 0% 39% 17% 17% 16% 5% 21% 31%



Emco 7% 13% 3% 6% 6% 8% 6% 7% 3% 11% 0%


7% 17% 6% 0% 3% 8% 8% 3% 5% 9% 0%

Davinci 6% 8% 6% 6% 6% 8% 9% 0% 0% 13% 0%

Ecostar 6% 4% 12% 0% 6% 8% 5% 10% 0% 11% 6%

Ludowici 5% 4% 6% 12% 3% 17% 3% 7% 3% 9% 0%


None 22% 25% 21% 24% 21% 33% 20% 23% 28% 17% 25%



357




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 42% 54% 44% 47% 30% 42% 46% 36% 51% 45% 13%

GAF Tru State 9% 4% 9% 18% 9% 8% 9% 10% 8% 11% 6%

Eagle 8% 4% 3% 0% 18% 8% 9% 3% 3% 6% 25%



Ludowici 2% 0% 3% 6% 0% 0% 0% 7% 3% 2% 0%


1% 0% 3% 0% 0% 0% 2% 0% 0% 2% 0%


None 27% 38% 21% 24% 30% 33% 26% 29% 31% 25% 31%

Brand Used the Most


358




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

CertainTeed 5.70 5.60 6.07 5.69 5.36 5.80 5.65 5.77 6.03 5.60 5.10

GAF Tru State 5.38 5.00 5.96 5.00 5.18 5.44 5.60 4.90 5.69 5.17 5.40

Eagle 5.14 4.11 5.50 4.50 5.43 4.40 5.38 4.92 5.18 5.00 5.44

Boral Roofing LLC 5.00 4.40 5.53 4.00 4.92 3.50 5.08 5.25 5.00 4.90 5.38

InSpire Roofing Products (The Tapco Group)

4.97 4.83 5.60 4.50 4.60 4.50 5.19 4.67 5.57 4.79 5.00

Hanson Roof Tiles 4.90 4.30 5.21 5.40 4.80 4.20 5.22 4.55 4.33 4.93 5.33

DaVinci 4.87 4.55 5.30 5.25 4.69 3.75 5.26 4.45 4.78 5.00 4.25

Ludowici 4.79 3.89 5.40 5.75 4.60 4.60 5.06 4.45 4.29 5.00 4.33

EcoStar 4.78 4.10 5.45 5.33 4.62 4.60 4.95 4.58 4.38 4.92 4.67

EMCO 4.76 4.58 5.25 5.00 4.55 4.25 5.11 4.36 5.00 4.62 5.00

Quality Ratings


359

ROOFING: METAL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

American Building Components (Abc)

43% 61% 35% 32% 45% 25% 49% 33% 26% 48% 67%

Alcan Llc 40% 56% 41% 28% 38% 31% 42% 37% 28% 52% 25%

Bethlehem 35% 44% 32% 32% 38% 38% 38% 30% 33% 41% 25%

Metal Sales Manufacturing 31% 44% 16% 32% 35% 19% 38% 15% 30% 32% 17%

Custom Bilt Metals 29% 44% 22% 16% 38% 13% 30% 33% 23% 35% 17%

Revere Cooper 29% 44% 24% 20% 24% 19% 30% 22% 21% 33% 17%

Atas 26% 50% 16% 16% 28% 19% 29% 19% 23% 24% 33%

Nuconsteel 26% 28% 27% 12% 31% 13% 26% 30% 9% 37% 25%


Brand Familiarity


360

ROOFING: METAL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


24% 44% 24% 20% 14% 19% 32% 7% 9% 28% 58%


Alcan Llc 11% 22% 16% 8% 3% 13% 9% 19% 5% 17% 17%


Atas 7% 28% 3% 4% 3% 13% 5% 11% 7% 6% 17%

Bethlehem 7% 17% 5% 4% 7% 0% 8% 11% 9% 7% 0%

Revere Cooper 6% 17% 3% 0% 3% 0% 3% 11% 5% 6% 0%

Nuconsteel 2% 6% 0% 0% 3% 0% 3% 0% 0% 2% 8%




361

ROOFING: METAL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


17% 28% 22% 12% 10% 13% 25% 4% 7% 21% 42%


Alcan Llc 9% 11% 17% 4% 0% 13% 8% 7% 2% 13% 8%

Bethlehem 6% 11% 6% 4% 7% 0% 6% 11% 9% 6% 0%


Atas 4% 17% 3% 4% 0% 13% 2% 7% 7% 2% 8%

Revere Cooper 2% 6% 3% 0% 0% 0% 2% 4% 2% 2% 0%


None 47% 17% 44% 56% 59% 56% 43% 48% 51% 43% 42%

Brand Used the Most


362

ROOFING: METAL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

American Building Components (ABC)

5.16 5.36 5.75 4.89 4.50 5.00 5.22 5.00 5.36 5.11 5.00

Revere Cooper 5.09 4.62 5.42 5.67 4.62 4.00 5.00 5.86 5.50 4.90 4.50

Bethlehem 5.05 5.25 5.08 4.62 5.17 5.50 4.85 5.38 5.29 4.96 4.67

Metal Sales Manufacturing 4.94 5.62 3.88 5.56 4.73 6.00 4.79 5.20 5.33 4.63 5.00

Alcan LLC 4.93 5.20 5.31 4.62 4.42 5.60 4.84 4.90 4.85 4.97 5.00

Nuconsteel 4.83 4.40 5.33 3.33 4.90 4.50 4.68 5.22 3.60 5.00 5.67

Custom Bilt Metals 4.82 5.00 4.89 4.00 4.92 5.00 4.50 5.56 5.20 4.67 4.50

ATAS 4.77 5.22 4.62 4.25 4.67 6.00 4.57 4.83 4.82 4.67 5.00

Quality Ratings


363

ROOFING: PHOTOVOLTAIC



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 64% 53% 77% 59% 57% 65% 67% 52% 62% 60% 69%

Bp Solar 50% 56% 45% 41% 54% 65% 48% 46% 46% 55% 44%

Sun Power 46% 50% 42% 35% 50% 53% 47% 39% 49% 45% 38%

Dow Powerhouse 40% 38% 48% 35% 32% 41% 43% 30% 33% 43% 38%

Akeena 29% 31% 32% 18% 25% 41% 29% 18% 21% 34% 25%


None 23% 22% 23% 24% 25% 18% 19% 33% 21% 25% 25%

Brand Familiarity


364




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 39% 38% 48% 41% 29% 41% 43% 30% 26% 43% 56%

Bp Solar 18% 22% 19% 12% 18% 12% 21% 18% 10% 23% 25%

Sun Power 13% 13% 16% 6% 11% 18% 12% 9% 10% 15% 6%

Dow Powerhouse 12% 13% 19% 6% 7% 0% 17% 9% 10% 13% 13%

Akeena 5% 0% 13% 6% 4% 6% 7% 3% 0% 6% 19%


None 44% 41% 39% 47% 54% 41% 38% 58% 59% 40% 25%



365




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 33% 38% 39% 41% 18% 41% 38% 21% 21% 40% 44%

Bp Solar 9% 13% 10% 6% 11% 6% 12% 9% 8% 9% 19%

Dow Powerhouse 4% 6% 3% 6% 4% 0% 7% 3% 5% 6% 0%

Sun Power 5% 3% 7% 0% 7% 12% 2% 6% 8% 4% 0%


None 49% 41% 42% 47% 61% 41% 41% 61% 59% 42% 38%

Brand Used the Most


366




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

CertainTeed 5.65 5.60 5.86 6.09 5.16 5.83 5.68 5.47 5.34 5.89 5.71

Dow Powerhouse 5.02 4.86 5.47 5.00 4.55 4.88 4.87 5.55 4.60 5.12 5.50

BP Solar 4.98 4.79 5.35 5.12 4.76 5.08 4.69 5.47 5.00 4.94 5.10

Sun Power 4.98 5.06 5.31 4.43 4.81 5.10 4.77 5.33 5.05 4.85 5.22

Akeena 4.60 4.18 5.36 4.25 4.33 5.25 4.15 5.14 4.33 4.45 5.50

Quality Ratings


367

SHOWER DOORS/SURROUNDS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 88% 91% 88% 88% 90% 94% 91% 83% 92% 88% 84%


Jacuzzi 69% 57% 78% 81% 63% 65% 71% 69% 70% 75% 58%

Sterling 65% 65% 60% 75% 63% 53% 68% 62% 66% 63% 63%

Alumax 36% 30% 30% 38% 40% 24% 37% 35% 28% 40% 37%

American Shower 31% 35% 25% 31% 37% 35% 30% 31% 24% 35% 42%

Aquatic 31% 30% 25% 38% 30% 35% 29% 28% 24% 35% 32%

Basco 31% 44% 20% 44% 20% 29% 33% 17% 24% 33% 32%

Maax 27% 26% 15% 19% 40% 24% 25% 24% 22% 33% 16%

Guardian Shower/Guard 25% 22% 23% 25% 27% 35% 21% 24% 22% 30% 16%

Mti Whirlpools 23% 17% 23% 19% 27% 35% 24% 10% 18% 28% 21%


None 2% 4% 0% 0% 0% 0% 0% 3% 0% 3% 0%

Brand Familiarity


368




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 65% 52% 68% 69% 63% 71% 65% 55% 62% 63% 68%


Sterling 31% 44% 30% 44% 23% 29% 38% 24% 32% 33% 37%

Jacuzzi 25% 30% 25% 25% 23% 29% 27% 21% 22% 28% 32%

Alumax 12% 4% 13% 19% 13% 6% 16% 7% 10% 13% 16%

Basco 8% 17% 8% 13% 0% 6% 11% 3% 10% 10% 0%

Maax 7% 9% 3% 0% 13% 6% 5% 10% 8% 8% 0%

Aquatic 6% 4% 5% 6% 7% 6% 6% 3% 6% 5% 5%

American Shower 5% 4% 5% 0% 10% 0% 5% 10% 4% 10% 0%

Guardian Shower/Guard 4% 0% 5% 6% 3% 0% 3% 7% 4% 5% 0%

Mti Whirlpools 3% 0% 3% 6% 3% 12% 2% 0% 4% 0% 5%


None 12% 17% 13% 13% 3% 0% 14% 10% 10% 10% 16%



369




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 32% 22% 38% 44% 30% 53% 29% 31% 34% 35% 26%


Sterling 12% 22% 10% 13% 13% 18% 11% 17% 14% 13% 16%

Basco 7% 9% 8% 13% 0% 0% 10% 3% 10% 5% 0%

Alumax 4% 0% 5% 0% 7% 0% 5% 3% 4% 3% 5%

Aquatic 3% 4% 3% 6% 0% 6% 3% 0% 2% 3% 5%

Maax 3% 4% 3% 0% 3% 0% 3% 3% 2% 5% 0%

American Shower 1% 0% 0% 0% 3% 0% 0% 3% 2% 0% 0%


None 17% 26% 13% 13% 13% 0% 19% 17% 12% 20% 16%

Brand Used the Most


370




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 6.04 6.05 6.20 5.59 6.07 6.53 5.98 5.86 6.02 6.03 6.11


Jacuzzi 5.42 5.57 5.44 5.60 5.11 6.00 5.35 5.25 5.51 5.30 5.42

Sterling 5.28 5.25 5.27 5.31 5.32 5.60 5.23 5.24 5.61 4.81 5.31

Alumax 4.84 4.71 4.82 5.00 4.83 4.60 4.92 4.77 4.76 4.61 5.50

MAAX 4.76 5.71 3.60 4.50 5.25 4.80 4.61 5.00 4.93 4.57 4.75

Basco 4.76 4.90 4.69 4.62 4.83 4.67 4.87 4.50 4.94 4.43 5.00

American Shower 4.61 3.75 4.85 4.50 5.00 5.00 4.40 4.73 4.36 4.60 5.00

Aquatic 4.59 4.43 4.57 4.86 4.56 4.71 4.80 4.10 4.64 4.38 5.00

Guardian Shower/Guard 4.50 4.40 4.42 4.60 4.62 5.00 4.14 4.67 4.62 4.38 4.50

MTI Whirlpools 4.50 4.25 4.25 5.00 4.75 5.29 4.25 4.20 4.45 4.25 5.20

Quality Ratings


371




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Eldorado Stone 48% 32% 57% 43% 58% 48% 50% 47% 44% 49% 61%

Acme Brick 42% 26% 43% 54% 42% 38% 44% 40% 39% 46% 44%

Boral 41% 26% 54% 29% 42% 29% 43% 40% 37% 39% 48%

Hanson Brick 27% 16% 43% 11% 29% 24% 28% 27% 15% 36% 35%

Glen-Gery 26% 32% 14% 43% 17% 24% 24% 33% 20% 26% 35%

General Shale 26% 16% 24% 29% 21% 19% 21% 40% 17% 28% 26%

Belden 23% 21% 14% 29% 21% 24% 17% 33% 15% 28% 17%

Pacific Clay 18% 16% 14% 21% 17% 10% 19% 13% 13% 18% 22%

Old Carolina 17% 16% 8% 18% 21% 24% 11% 20% 9% 18% 22%

Pine Hall Brick 16% 11% 14% 14% 17% 14% 13% 20% 7% 18% 22%

Triangle Brick 17% 5% 14% 18% 17% 14% 10% 33% 4% 21% 22%


None 17% 42% 5% 14% 21% 19% 17% 20% 24% 18% 4%

Brand Familiarity


372




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Eldorado Stone 28% 16% 19% 32% 46% 29% 28% 27% 24% 28% 35%

Boral 21% 11% 41% 11% 13% 14% 21% 33% 17% 23% 26%

Acme Brick 17% 5% 32% 7% 4% 5% 19% 7% 4% 18% 30%

General Shale 14% 0% 27% 11% 4% 10% 14% 13% 11% 13% 17%

Hanson Brick 8% 5% 19% 4% 4% 5% 10% 13% 7% 8% 17%

Glen-Gery 6% 11% 3% 11% 4% 0% 10% 0% 7% 3% 13%

Pine Hall Brick 6% 0% 16% 4% 0% 0% 6% 20% 4% 10% 4%

Triangle Brick 6% 5% 11% 7% 0% 5% 6% 13% 7% 5% 9%

Belden 3% 11% 3% 0% 0% 0% 4% 0% 2% 5% 0%

Pacific Clay 4% 5% 3% 0% 4% 5% 3% 0% 2% 5% 0%

Old Carolina 2% 0% 3% 4% 0% 0% 1% 7% 4% 0% 0%


None 29% 58% 14% 29% 42% 38% 31% 27% 44% 31% 9%



373




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Eldorado Stone 20% 11% 8% 36% 38% 24% 21% 27% 17% 26% 26%

Acme Brick 14% 5% 32% 4% 4% 10% 17% 7% 7% 15% 26%

General Shale 9% 0% 14% 7% 0% 5% 7% 7% 7% 8% 4%

Boral 8% 5% 11% 7% 4% 5% 7% 13% 9% 8% 4%

Glen-Gery 4% 11% 5% 4% 0% 0% 7% 0% 2% 3% 13%

Belden 4% 11% 3% 4% 0% 0% 4% 7% 2% 8% 0%

Hanson Brick 3% 0% 3% 4% 4% 5% 3% 0% 2% 0% 9%

Pacific Clay 3% 5% 0% 4% 4% 5% 3% 0% 4% 3% 0%

Triangle Brick 2% 0% 5% 4% 0% 5% 1% 7% 2% 3% 4%

Old Carolina 2% 0% 5% 0% 0% 5% 1% 0% 2% 3% 0%

Pine Hall Brick 1% 0% 3% 0% 0% 0% 1% 0% 0% 0% 4%


None 29% 53% 11% 29% 46% 38% 28% 33% 46% 26% 9%

Brand Used the Most


374




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Acme Brick 5.44 4.83 5.95 5.33 5.00 5.50 5.50 5.00 5.82 4.89 5.64

Boral 5.38 5.00 5.78 4.67 5.33 5.62 5.43 4.86 5.65 4.88 5.55

Eldorado Stone 5.37 4.83 5.12 5.64 5.73 5.45 5.44 5.00 5.67 4.81 5.71

General Shale 5.23 4.67 5.83 4.80 5.00 4.50 5.35 5.29 5.42 4.83 5.57

Glen-Gery 5.17 5.67 5.00 5.43 4.00 5.20 5.21 5.00 5.33 4.91 5.29

Old Carolina 5.00 4.33 5.40 5.33 4.67 5.00 4.92 5.33 5.86 4.00 5.40

Triangle Brick 4.90 3.00 5.62 4.67 4.40 5.33 4.64 5.17 5.00 4.70 5.20

Pine Hall Brick 4.89 5.00 5.57 4.00 4.80 5.33 5.00 4.00 5.50 4.50 4.80

Hanson Brick 4.88 4.67 4.94 4.00 5.25 5.20 4.83 4.75 5.70 4.40 4.75

Belden 4.57 4.40 3.86 5.00 4.86 4.00 4.75 4.67 4.73 4.23 5.25

Pacific Clay 4.57 5.33 4.43 4.14 5.00 4.50 4.59 4.50 4.88 3.88 5.20

Quality Ratings


375




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



5.89 5.89 6.06 6.10 5.15 6.00 5.92 5.60 5.88 5.86 5.95

Product Price 5.77 6.11 5.88 5.60 5.54 5.62 5.88 5.40 5.80 5.48 6.14

Warranty 5.56 5.78 5.33 6.15 5.08 6.00 5.38 5.90 6.12 5.55 4.90


5.47 5.78 5.55 5.60 4.85 5.38 5.54 5.20 5.52 5.62 5.19



5.20 5.56 5.21 5.60 4.31 4.77 5.37 4.90 5.20 5.41 4.90



376

SIDING: EIFS/STUCCO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dryvit 70% 72% 71% 75% 63% 63% 68% 77% 62% 80% 60%

Senergy 36% 40% 29% 35% 31% 21% 37% 35% 21% 48% 27%

Simplex (Finestone) 34% 32% 39% 45% 28% 26% 38% 35% 36% 37% 27%

TEC 33% 40% 32% 30% 28% 26% 37% 27% 28% 39% 27%

Omega Products 32% 40% 23% 25% 44% 26% 33% 39% 26% 41% 33%

STO 32% 44% 26% 25% 28% 21% 30% 39% 13% 46% 40%

Parex/La Habra 29% 28% 23% 20% 44% 11% 33% 35% 17% 37% 47%


None 20% 16% 23% 20% 22% 32% 19% 15% 28% 11% 27%

Brand Familiarity


377

SIDING: EIFS/STUCCO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dryvit 42% 52% 36% 40% 41% 37% 46% 35% 36% 46% 47%

Senergy 18% 16% 19% 20% 19% 11% 21% 19% 6% 30% 20%


STO 14% 28% 10% 10% 3% 5% 10% 23% 0% 22% 20%

TEC 11% 24% 10% 5% 9% 5% 18% 4% 11% 11% 20%

Parex/La Habra 10% 4% 7% 10% 22% 5% 13% 12% 6% 13% 20%

Omega Products 10% 12% 7% 5% 16% 21% 10% 4% 9% 13% 7%


None 34% 16% 48% 35% 34% 37% 29% 46% 45% 24% 33%



378

SIDING: EIFS/STUCCO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dryvit 29% 29% 19% 25% 34% 28% 30% 19% 26% 30% 20%

STO 8% 21% 3% 5% 3% 0% 5% 19% 0% 13% 13%

Parex/La Habra 7% 0% 3% 10% 16% 0% 10% 8% 7% 7% 13%


Senergy 5% 8% 3% 5% 6% 6% 5% 8% 4% 9% 0%

TEC 5% 17% 3% 0% 0% 0% 8% 0% 4% 2% 13%

Omega Products 3% 8% 7% 0% 0% 11% 3% 0% 2% 7% 0%


None 37% 17% 52% 40% 38% 39% 33% 46% 48% 28% 33%

Brand Used the Most


379

SIDING: EIFS/STUCCO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Dryvit 5.30 5.48 4.88 5.19 5.64 5.46 5.51 4.81 5.50 5.12 5.30

Senergy 5.02 4.73 5.15 4.29 5.50 5.20 4.85 5.31 4.75 5.12 5.40

Simplex (Finestone) 4.90 5.10 4.67 5.10 4.80 5.20 4.93 4.70 4.70 4.94 5.75

Omega Products 4.83 5.09 4.62 4.60 4.81 5.80 4.79 4.45 4.93 4.70 5.00

Parex/La Habra 4.75 4.33 4.29 4.60 5.27 5.00 4.88 4.33 4.40 4.84 5.00

STO 4.75 5.15 4.30 4.83 4.64 5.25 4.23 5.43 3.80 5.00 5.29

TEC 4.61 5.09 4.50 4.14 4.55 5.20 4.52 4.56 4.28 4.63 6.00

Quality Ratings


380

SIDING: EIFS/STUCCO



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.04 5.95 6.33 5.83 6.05 6.09 5.98 6.21 6.08 6.03 6.00


5.82 5.80 6.00 5.33 6.00 6.09 5.67 6.07 5.71 5.85 6.00

Product Price 5.70 5.95 5.80 4.92 5.85 5.82 5.81 5.29 5.62 5.64 6.10



5.52 5.70 5.67 5.17 5.45 5.73 5.38 5.79 5.21 5.70 5.70


5.18 5.35 5.00 5.00 5.25 5.18 5.14 5.29 4.96 5.36 5.10



381




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

LP Smartside 66% 64% 60% 68% 70% 44% 68% 71% 58% 78% 47%

Collins/Truwood 27% 20% 33% 23% 26% 38% 25% 21% 21% 31% 24%

Roseburg/Duratemp 23% 24% 13% 26% 30% 31% 20% 25% 16% 31% 18%

Araucoply 22% 28% 20% 16% 17% 31% 15% 25% 14% 29% 12%


None 31% 36% 30% 32% 26% 38% 31% 29% 40% 18% 47%

Brand Familiarity


382




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

LP Smartside 50% 36% 47% 61% 57% 38% 51% 57% 44% 63% 29%


Collins/Truwood 11% 4% 27% 3% 4% 19% 9% 7% 9% 12% 6%

Araucoply 7% 0% 7% 0% 13% 13% 2% 7% 2% 8% 0%


None 39% 56% 40% 36% 35% 38% 43% 39% 49% 27% 65%



383




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

LP Smartside 47% 36% 43% 55% 57% 38% 48% 54% 44% 59% 24%

Collins/Truwood 4% 4% 10% 0% 0% 6% 5% 0% 2% 4% 6%


Araucoply 3% 0% 3% 0% 4% 6% 0% 4% 0% 4% 0%


None 43% 56% 40% 42% 35% 38% 46% 39% 49% 31% 65%

Brand Used the Most


384




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

LP SmartSide 5.75 5.67 5.45 6.08 5.71 5.88 5.71 5.77 5.96 5.58 5.88

Collins/TruWood 4.88 4.33 5.18 4.75 5.00 4.71 4.94 4.86 5.00 4.50 6.00

Roseburg/DuraTemp 4.78 4.83 4.00 4.60 5.43 4.80 4.73 4.86 5.38 4.31 5.67

AraucoPly 4.77 4.38 4.50 4.57 6.00 4.40 4.79 5.00 4.88 4.56 6.00

Quality Ratings


385




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.19 5.73 6.17 6.61 6.07 5.80 6.20 6.41 6.50 6.09 5.67


5.94 5.64 6.00 6.00 6.00 5.50 6.14 5.76 6.23 5.76 5.83


Product Price 5.66 5.64 6.00 5.33 5.67 5.20 5.80 5.65 5.68 5.56 6.17


5.48 5.36 5.50 5.72 5.27 4.40 5.86 5.35 5.45 5.50 5.50


5.34 5.00 5.06 5.67 5.53 4.00 5.80 5.18 5.45 5.26 5.33



386




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Hardiplank (James Hardie) 91% 86% 97% 89% 88% 71% 92% 100% 92% 87% 96%

Certainteed 83% 76% 87% 89% 83% 86% 85% 82% 72% 87% 96%

Artisan (James Hardie) 57% 38% 65% 58% 63% 50% 54% 73% 50% 68% 48%

Nichiha 36% 24% 41% 19% 50% 29% 29% 55% 33% 40% 24%

Michigan Prestain 21% 19% 27% 12% 21% 29% 18% 23% 14% 34% 4%


None 9% 5% 0% 0% 8% 7% 3% 0% 6% 2% 0%

Brand Familiarity


387




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Certainteed 38% 52% 43% 39% 25% 50% 40% 32% 36% 49% 28%


Nichiha 13% 5% 19% 8% 13% 14% 11% 14% 11% 15% 8%



None 7% 10% 3% 4% 13% 7% 6% 9% 8% 4% 8%



388




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Certainteed 15% 24% 11% 19% 13% 7% 22% 0% 17% 15% 16%




None 8% 10% 8% 4% 13% 7% 8% 9% 8% 6% 12%

Brand Used the Most


389




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

HardiPlank (James Hardie) 6.04 6.16 6.00 6.12 5.92 6.17 5.94 6.23 6.10 5.91 6.17

Artisan (James Hardie) 5.69 5.75 5.67 5.81 5.59 5.71 5.52 6.05 6.00 5.32 6.17

CertainTeed 5.22 5.82 5.34 5.33 4.48 5.08 5.33 5.00 5.42 5.30 4.83

Nichiha 4.58 4.20 4.44 4.83 4.79 4.25 4.64 4.57 4.65 4.25 5.50

Michigan PreStain 4.28 3.50 4.25 5.25 4.20 4.00 4.33 4.33 4.38 4.12 6.00

Quality Ratings


390




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.16 6.32 5.97 6.48 5.95 6.00 6.08 6.55 6.45 6.02 6.00


Product Price 5.98 6.21 5.91 6.08 5.76 6.08 5.92 6.10 6.15 5.77 6.14


5.97 5.95 6.06 5.96 5.86 5.92 5.88 6.30 6.03 5.98 5.86


5.69 5.84 5.53 5.88 5.57 5.85 5.62 5.80 5.76 5.84 5.27


5.20 5.53 5.15 5.28 4.90 5.62 5.18 5.00 5.12 5.55 4.64



391

SIDING: INSULATED



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 85% 93% 83% 85% 88% 82% 90% 82% 87% 87% 88%


40% 39% 50% 35% 29% 35% 45% 23% 30% 42% 53%

Structure (Alcoa) 39% 43% 43% 31% 33% 35% 44% 23% 35% 38% 47%

Cedarmax (Heartland) 36% 43% 47% 23% 25% 41% 36% 27% 33% 36% 41%

The Foundry (The Tapco Group)

35% 39% 50% 31% 13% 24% 39% 27% 35% 33% 35%

Royal Group 35% 39% 40% 27% 25% 47% 32% 27% 28% 38% 35%

Craneboard (Exterior Portfolio By Crane)

33% 29% 37% 46% 17% 35% 36% 18% 30% 29% 47%

Prodigy (Alside) 30% 32% 33% 35% 17% 29% 32% 23% 24% 29% 47%

Oracle (Exterior Portfolio By Crane)

27% 25% 37% 23% 17% 29% 28% 18% 17% 29% 41%

Mitten 24% 29% 33% 12% 13% 24% 23% 18% 17% 24% 29%


None 9% 7% 10% 8% 8% 12% 6% 14% 9% 9% 6%

Brand Familiarity


392

SIDING: INSULATED



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 62% 68% 73% 54% 58% 59% 71% 46% 61% 62% 77%


13% 21% 10% 15% 0% 12% 13% 9% 7% 16% 18%

The Foundry (The TapcoGroup)

12% 21% 17% 8% 0% 12% 13% 9% 9% 16% 12%

Structure (Alcoa) 12% 18% 10% 8% 4% 0% 13% 9% 7% 13% 12%


Royal Group 10% 21% 10% 8% 0% 24% 6% 14% 9% 13% 6%


8% 7% 13% 12% 0% 6% 9% 9% 4% 9% 18%

Prodigy (Alside) 6% 14% 3% 8% 0% 0% 6% 14% 7% 7% 6%

Mitten 6% 7% 7% 8% 0% 6% 4% 9% 2% 9% 6%

Oracle (Exterior Portfolio By Crane)

3% 7% 7% 0% 0% 6% 1% 9% 0% 7% 6%


None 30% 25% 23% 31% 42% 35% 20% 55% 33% 33% 12%



393

SIDING: INSULATED



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 50% 46% 60% 46% 54% 47% 58% 36% 54% 47% 59%

Structure (Alcoa) 3% 4% 3% 4% 0% 0% 4% 0% 2% 2% 6%


2% 0% 3% 4% 0% 0% 3% 0% 0% 2% 6%


2% 0% 0% 8% 0% 0% 3% 0% 0% 4% 0%


Prodigy (Alside) 1% 4% 0% 0% 0% 0% 1% 0% 0% 2% 0%

Royal Group 1% 4% 0% 0% 0% 6% 0% 0% 2% 0% 0%


None 40% 39% 33% 39% 46% 47% 29% 64% 39% 42% 29%

Brand Used the Most


394

SIDING: INSULATED



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

CertainTeed 5.59 5.96 5.69 5.04 5.57 6.13 5.48 5.55 5.58 5.48 5.93

Structure (Alcoa) 5.24 5.62 5.27 4.67 5.25 5.43 5.16 5.50 5.24 5.11 5.56


5.06 5.08 4.89 5.30 5.14 5.00 5.03 5.33 5.00 5.00 5.30

CedarMax (Heartland) 5.05 4.69 5.25 5.29 5.00 5.62 4.82 5.33 5.06 4.89 5.43

The Foundry (The Tapco Group)

4.95 5.23 5.06 4.56 4.33 6.00 4.73 5.17 5.06 4.67 5.50

CraneBoard (Exterior Portfolio by Crane)

4.92 4.56 4.92 5.31 4.50 5.14 4.81 5.25 4.87 4.93 5.00

Royal Group 4.85 5.00 4.93 4.75 4.50 5.56 4.38 5.57 4.86 4.63 5.43

Mitten 4.58 4.00 4.45 5.25 4.33 4.60 4.16 5.25 4.11 4.50 4.60

Prodigy (Alside) 4.49 4.70 4.73 4.00 4.50 5.00 4.08 5.80 4.42 4.33 4.88

Oracle (Exterior Portfolio by Crane)

4.39 4.12 4.75 5.00 4.25 4.83 4.38 5.25 4.44 4.53 4.86

Quality Ratings


395

SIDING: INSULATED



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.21 6.59 5.90 6.06 6.38 6.89 6.10 6.12 6.29 6.15 6.17

Product Price 5.91 6.06 5.75 5.62 6.31 5.89 5.84 6.38 6.04 5.73 6.00



5.88 6.18 5.60 5.75 6.08 6.44 5.76 6.00 5.93 5.77 6.00


5.71 5.65 5.70 5.81 5.69 6.22 5.65 5.50 5.75 5.54 6.00


5.47 5.76 5.30 5.44 5.38 5.78 5.45 5.25 5.29 5.27 6.33



396

STAINS/VARNISHES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Benjamin Moore 95% 100% 97% 96% 92% 94% 95% 100% 95% 98% 94%

Sherwin-Williams 94% 92% 97% 96% 88% 94% 92% 96% 93% 94% 94%

Olympic 89% 100% 85% 84% 88% 82% 89% 93% 88% 92% 82%

Valspar 89% 88% 94% 80% 92% 82% 92% 85% 95% 84% 88%

Thompson'S/Minwax 84% 84% 88% 84% 76% 71% 83% 93% 83% 82% 88%

Samuel Cabot 64% 80% 49% 72% 56% 71% 56% 74% 68% 66% 41%

Sikkens 59% 80% 46% 52% 56% 41% 52% 82% 59% 64% 35%

William Zinsser 55% 76% 39% 60% 52% 59% 48% 70% 59% 62% 29%

Flood 52% 60% 33% 52% 60% 29% 47% 70% 51% 56% 29%

Zar (United Gilsonite Labs) 48% 60% 46% 44% 36% 53% 39% 59% 59% 46% 18%


Brand Familiarity


397

STAINS/VARNISHES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Benjamin Moore 67% 96% 64% 56% 60% 59% 67% 78% 76% 66% 59%


Valspar 50% 48% 52% 36% 64% 47% 52% 48% 49% 56% 35%

Olympic 47% 44% 42% 40% 52% 53% 39% 52% 44% 54% 18%

William Zinsser 36% 60% 27% 36% 24% 41% 34% 37% 34% 44% 18%

Sikkens 31% 60% 21% 24% 24% 24% 23% 56% 32% 36% 18%

Samuel Cabot 30% 56% 18% 28% 20% 41% 23% 37% 32% 32% 18%


Flood 14% 16% 15% 4% 16% 6% 11% 22% 7% 16% 18%


None 1% 0% 0% 0% 4% 0% 2% 0% 2% 0% 0%



398

STAINS/VARNISHES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Benjamin Moore 19% 52% 9% 16% 4% 18% 14% 33% 29% 16% 6%

Valspar 9% 12% 3% 8% 20% 18% 9% 7% 5% 16% 6%


Olympic 4% 4% 0% 4% 8% 0% 5% 4% 7% 2% 0%

Sikkens 4% 8% 0% 0% 8% 0% 3% 7% 2% 6% 0%

Samuel Cabot 3% 4% 6% 0% 0% 0% 5% 0% 2% 4% 0%

William Zinsser 3% 0% 0% 4% 4% 12% 0% 0% 2% 2% 0%

Flood 1% 0% 3% 0% 0% 6% 0% 0% 0% 2% 0%



None 3% 0% 3% 0% 4% 0% 3% 0% 2% 2% 0%

Brand Used the Most


399

STAINS/VARNISHES



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Benjamin Moore 5.88 6.42 6.14 5.42 5.48 5.59 5.98 5.90 5.95 5.90 5.75

Sherwin-Williams 5.86 5.88 6.16 5.56 5.62 5.82 5.97 5.60 5.93 5.56 6.47

William Zinsser 5.49 6.20 5.85 5.25 4.60 5.70 5.53 5.40 5.42 5.48 6.20

Sikkens 5.44 5.86 6.00 4.57 5.12 5.75 5.39 5.48 5.33 5.54 5.57

Valspar 5.44 5.43 5.66 5.33 5.28 5.14 5.43 5.67 5.44 5.36 5.75

Thompson's/Minwax 5.43 5.32 5.94 5.05 5.29 5.69 5.43 5.41 5.53 5.32 5.69

Samuel Cabot 5.32 5.57 5.67 5.11 4.88 5.38 5.38 5.18 5.52 5.25 4.86

Olympic 5.27 5.38 5.47 5.05 5.17 5.13 5.37 5.21 5.40 5.22 5.20

Flood 4.93 5.25 5.54 4.36 4.71 5.00 5.00 4.85 5.08 4.77 5.40

Zar (United Gilsonite Labs) 4.91 4.88 5.50 4.83 4.09 5.33 5.18 4.22 4.73 4.92 5.75

Quality Ratings


400

SIDING: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 88% 90% 91% 97% 71% 86% 97% 67% 87% 91% 94%

Georgia-Pacific Siding 71% 83% 74% 67% 64% 86% 73% 61% 78% 67% 77%

Norandex 48% 47% 53% 60% 29% 62% 54% 22% 42% 52% 65%

Alside 47% 53% 32% 67% 43% 33% 54% 50% 36% 59% 59%


43% 63% 35% 40% 29% 33% 51% 28% 42% 46% 41%

Reynolds 35% 33% 32% 43% 21% 38% 38% 17% 24% 41% 41%

Roliex 33% 27% 24% 63% 21% 29% 42% 17% 27% 44% 35%

Revere 32% 30% 29% 47% 21% 24% 41% 17% 29% 39% 29%

Cellwood Vinyl Siding By Ply Gem

31% 43% 27% 33% 21% 29% 36% 22% 27% 39% 29%

Vanform By Ply Gem 31% 37% 32% 33% 21% 19% 39% 22% 24% 35% 47%

Royal Group 29% 33% 32% 30% 21% 19% 36% 22% 20% 41% 29%

Heartland Siding 28% 37% 32% 20% 29% 24% 32% 28% 31% 28% 29%

Gentek 27% 37% 18% 27% 29% 24% 32% 11% 27% 28% 24%

The Foundry 26% 37% 24% 27% 14% 14% 32% 22% 20% 37% 18%

Durabuilt (Ply Gem Siding Group)

25% 33% 27% 17% 29% 38% 26% 11% 22% 26% 35%

Exterior Portfolio By Crane 23% 30% 24% 27% 14% 24% 28% 17% 16% 28% 41%

Napco By Ply Gem 24% 37% 24% 17% 21% 14% 30% 17% 20% 28% 29%


None 6% 3% 6% 0% 21% 0% 0% 33% 7% 4% 6%

Brand Familiarity


401

SIDING: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 56% 63% 62% 53% 36% 57% 61% 39% 58% 52% 65%



18% 30% 15% 20% 0% 14% 22% 11% 16% 17% 29%

Alside 16% 13% 21% 23% 0% 10% 19% 17% 9% 17% 35%

Norandex 15% 7% 29% 17% 0% 29% 13% 11% 11% 17% 24%

Royal Group 9% 7% 15% 10% 0% 0% 12% 11% 0% 15% 18%


Roliex 9% 3% 6% 20% 0% 10% 9% 6% 4% 11% 12%

Exterior Portfolio By Crane 5% 0% 12% 3% 7% 10% 3% 11% 0% 7% 18%

The Foundry 5% 3% 6% 10% 0% 0% 7% 6% 2% 9% 6%

Revere 5% 0% 9% 7% 0% 5% 4% 6% 4% 4% 6%

Cellwood Vinyl Siding By Ply Gem

4% 0% 9% 7% 0% 5% 3% 11% 0% 9% 6%


Reynolds 4% 0% 6% 7% 0% 0% 4% 6% 0% 4% 12%

Gentek 3% 7% 0% 7% 0% 0% 6% 0% 4% 4% 0%

Durabuilt (Ply Gem Siding Group)

3% 0% 9% 0% 0% 0% 3% 6% 0% 4% 6%

Napco By Ply Gem 2% 0% 6% 0% 0% 0% 1% 6% 0% 2% 6%


None 14% 7% 12% 3% 57% 5% 7% 50% 18% 13% 6%



402

SIDING: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Certainteed 37% 57% 29% 30% 21% 38% 38% 28% 42% 30% 35%


Alside 8% 7% 9% 13% 0% 5% 10% 6% 4% 11% 12%


8% 10% 9% 10% 0% 5% 12% 0% 7% 7% 18%

Norandex 6% 3% 15% 3% 0% 19% 4% 0% 7% 4% 12%


Royal Group 3% 0% 6% 3% 0% 0% 3% 6% 0% 4% 6%

Roliex 2% 0% 0% 10% 0% 10% 1% 0% 2% 4% 0%

Reynolds 1% 0% 3% 3% 0% 0% 1% 6% 0% 2% 6%



None 17% 10% 15% 3% 64% 10% 10% 50% 22% 15% 6%

Brand Used the Most


403

SIDING: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

CertainTeed 5.76 6.03 5.94 5.45 5.27 5.95 5.67 5.92 5.95 5.48 6.00


5.39 5.58 5.71 5.00 4.50 4.86 5.32 6.60 5.86 4.81 5.71

Georgia-Pacific Siding 5.28 5.12 5.67 5.10 5.00 5.20 5.27 5.45 5.38 4.97 5.77

Alside 5.07 5.25 5.38 4.95 4.33 4.75 5.11 5.22 5.41 4.61 5.80

Vanform by Ply Gem 5.00 4.33 5.18 5.60 5.00 3.80 5.04 6.25 5.08 4.88 5.12

Heartland Siding 4.79 4.25 5.36 4.83 4.75 3.83 4.73 6.20 5.00 4.62 4.60

Norandex 4.79 4.50 5.40 4.44 4.25 4.79 4.66 6.00 5.00 4.48 5.09

Reynolds 4.78 4.55 5.00 4.92 4.00 4.30 4.78 6.33 5.00 4.43 5.43

Roliex 4.77 3.89 5.12 5.05 4.67 4.57 4.66 6.33 4.85 4.75 4.67

DuraBuilt (Ply Gem Siding Group)

4.75 4.20 5.44 4.60 4.75 4.62 4.67 6.00 4.80 4.58 5.00

Napco by Ply Gem 4.75 4.55 5.33 4.60 4.00 3.00 4.77 6.33 5.00 4.46 5.00

The Foundry 4.73 4.08 4.88 5.62 4.50 3.25 4.95 5.00 4.50 4.88 4.67

Cellwood Vinyl Siding by Ply Gem

4.72 4.23 5.10 4.80 5.33 4.29 4.76 5.25 4.83 4.63 4.80

Royal Group 4.71 3.91 5.36 4.89 4.67 4.20 4.80 4.75 4.70 4.74 4.60

Exterior Portfolio by Crane 4.59 4.00 5.12 4.75 4.50 4.20 4.53 5.67 4.43 4.23 5.43

Gentek 4.55 4.17 5.14 4.50 4.75 3.71 4.68 6.00 4.62 4.50 4.50

Revere 4.51 3.78 5.27 4.50 4.00 3.80 4.55 5.33 5.00 4.22 4.20

Quality Ratings


404

SIDING: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.21 6.33 6.31 6.00 6.20 6.00 6.23 6.56 6.40 6.03 6.25

Product Price 6.08 6.11 6.28 5.90 5.80 5.95 6.10 6.22 6.20 5.72 6.69


6.07 6.30 6.03 5.93 5.80 5.95 6.06 6.33 6.31 5.87 6.00



5.78 5.93 5.86 5.55 5.80 5.68 5.73 6.33 6.09 5.49 5.81


5.27 5.48 5.24 5.03 5.60 5.11 5.26 5.67 5.23 5.38 5.06



405

SURFACING: LAMINATE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Wilsonart 93% 95% 94% 93% 93% 100% 95% 86% 93% 95% 90%

Formica 93% 100% 90% 100% 82% 100% 92% 89% 93% 91% 95%

Nevamar 53% 57% 42% 54% 54% 71% 43% 57% 51% 58% 35%

Pionite 48% 57% 32% 57% 39% 35% 44% 54% 42% 49% 45%

Vt Industries 34% 57% 23% 21% 29% 35% 27% 36% 29% 33% 30%


None 3% 0% 3% 0% 7% 0% 2% 7% 4% 2% 0%

Brand Familiarity


406

SURFACING: LAMINATE


North-east South

Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Wilsonart 75% 86% 74% 79% 68% 82% 83% 57% 69% 81% 80%

Formica 73% 67% 68% 75% 71% 71% 71% 68% 62% 79% 70%

Nevamar 16% 24% 3% 14% 21% 24% 10% 21% 20% 12% 10%

Pionite 11% 14% 7% 21% 7% 12% 13% 11% 9% 21% 0%

Vt Industries 2% 0% 3% 4% 4% 6% 2% 4% 0% 7% 0%


None 10% 5% 19% 4% 11% 18% 5% 18% 18% 7% 0%



407

SURFACING: LAMINATE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Wilsonart 44% 62% 43% 36% 43% 59% 42% 43% 44% 41% 55%

Formica 37% 24% 27% 57% 32% 24% 44% 25% 29% 43% 35%

Pionite 2% 0% 0% 4% 4% 0% 2% 4% 2% 2% 0%

Nevamar 1% 0% 0% 0% 4% 0% 2% 0% 2% 0% 0%


None 15% 14% 30% 4% 18% 18% 11% 29% 22% 14% 10%

Brand Used the Most


408

SURFACING: LAMINATE



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Wilsonart 5.99 6.38 5.82 6.03 5.93 6.05 5.96 6.12 6.08 5.94 6.00

Formica 5.84 6.00 5.64 6.00 5.81 5.29 5.91 6.14 5.96 5.72 5.90

Nevamar 5.15 5.14 4.53 5.58 5.29 4.67 5.25 5.44 5.54 4.76 5.38

Pionite 4.93 5.07 3.92 5.55 4.85 4.56 5.09 4.88 5.29 4.76 4.60

VT Industries 4.40 4.31 3.80 5.44 4.20 4.12 4.86 3.75 4.56 4.26 4.43

Quality Ratings


409

SURFACING: QUARTZ



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Silestone 79% 87% 94% 60% 73% 80% 73% 90% 75% 80% 85%

Cambria 63% 78% 45% 65% 58% 60% 54% 68% 61% 62% 54%

Zodiaq (Dupont) 57% 52% 52% 50% 58% 70% 39% 71% 47% 51% 65%

Ceasarstone 56% 57% 48% 40% 70% 50% 46% 71% 47% 60% 58%

Staron Quartz 28% 17% 19% 25% 36% 50% 20% 26% 25% 27% 23%

Vt Stone Surfaces 26% 22% 23% 20% 24% 50% 20% 18% 14% 24% 31%

Hanstone (Hanwha Surfaces)

23% 17% 16% 20% 24% 30% 19% 18% 11% 31% 12%

Lg Viatera 23% 13% 19% 20% 18% 50% 12% 18% 11% 20% 23%

Legacy 20% 17% 16% 15% 15% 40% 14% 13% 11% 20% 15%

Avanza 19% 17% 13% 10% 18% 30% 12% 16% 11% 16% 19%


None 8% 9% 3% 15% 9% 10% 12% 3% 14% 9% 0%

Brand Familiarity


410

SURFACING: QUARTZ



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Silestone 58% 48% 68% 50% 55% 70% 53% 58% 56% 53% 62%

Ceasarstone 33% 30% 29% 25% 42% 20% 32% 37% 17% 42% 39%

Cambria 28% 44% 16% 40% 21% 20% 29% 29% 22% 29% 35%

Zodiaq (Dupont) 18% 17% 16% 25% 12% 30% 12% 21% 14% 16% 23%

Staron Quartz 8% 4% 7% 10% 9% 10% 9% 5% 6% 9% 8%

Lg Viatera 3% 0% 7% 5% 3% 20% 2% 3% 0% 4% 8%

Avanza 3% 0% 3% 5% 3% 10% 2% 3% 3% 2% 4%


3% 4% 0% 5% 3% 10% 2% 3% 3% 4% 0%


Legacy 2% 4% 3% 0% 0% 20% 0% 0% 3% 0% 4%


None 14% 13% 13% 15% 15% 10% 15% 13% 22% 13% 4%



411

SURFACING: QUARTZ



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Silestone 41% 30% 48% 45% 33% 60% 39% 34% 42% 40% 35%

Cambria 13% 22% 13% 10% 12% 0% 19% 11% 6% 16% 23%

Ceasarstone 11% 0% 16% 5% 15% 0% 12% 11% 6% 9% 19%

Zodiaq (Dupont) 8% 9% 7% 10% 9% 20% 3% 13% 11% 4% 12%

Staron Quartz 3% 0% 0% 10% 3% 0% 5% 0% 6% 2% 0%

Avanza 1% 0% 0% 5% 0% 0% 0% 3% 3% 0% 0%

Lg Viatera 1% 0% 0% 0% 3% 0% 0% 3% 0% 0% 4%



None 23% 39% 16% 15% 21% 10% 22% 26% 28% 27% 8%

Brand Used the Most


412

SURFACING: QUARTZ



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Silestone 5.83 5.62 5.80 6.00 5.96 6.20 5.76 5.83 5.97 5.74 5.82

Ceasarstone 5.64 5.64 5.21 5.88 5.88 5.86 5.55 5.68 5.85 5.48 5.67

Cambria 5.51 5.53 5.05 6.00 5.57 5.50 5.68 5.26 5.81 5.39 5.21

Zodiaq (DuPont) 5.39 5.62 4.95 6.09 5.33 5.00 5.33 5.57 5.71 5.31 5.12

Staron Quartz 5.09 4.25 4.30 5.80 5.69 4.83 5.38 4.80 5.60 4.94 4.67

LG Viatera 4.92 4.25 4.44 5.75 5.38 5.14 4.82 4.86 5.00 4.67 5.33

VT Stone Surfaces 4.90 4.20 4.45 5.75 5.44 5.33 4.88 4.57 5.17 5.07 4.38


4.80 4.25 4.00 6.00 5.22 5.25 4.57 5.00 5.00 4.65 5.33

Avanza 4.62 4.00 3.88 6.00 5.43 4.25 4.73 4.67 5.40 4.36 4.40

Legacy 4.55 4.75 3.78 4.67 5.50 4.60 4.42 4.80 5.00 4.38 4.50

Quality Ratings


413




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Corian (Dupont) 84% 100% 79% 93% 78% 77% 89% 84% 84% 85% 89%

Gibraltar (Wilsonart) 47% 75% 41% 37% 44% 35% 42% 55% 40% 46% 54%

Nevamar 35% 50% 29% 33% 35% 6% 32% 50% 33% 39% 31%

Swan 30% 56% 21% 37% 17% 47% 25% 29% 35% 31% 19%

Surell (Formica) 30% 63% 21% 15% 26% 18% 26% 32% 23% 31% 27%

Formstone (Avonite) 24% 38% 26% 11% 22% 12% 19% 34% 19% 28% 23%

LG Hi-Macs 24% 31% 24% 11% 39% 18% 21% 34% 14% 33% 31%

Staron (Samsung) 20% 25% 17% 15% 26% 18% 15% 26% 14% 23% 23%

Hanex (Hanwha Surfaces) 12% 25% 12% 0% 9% 6% 9% 13% 5% 15% 12%


None 13% 0% 19% 4% 17% 24% 9% 11% 16% 10% 8%

Brand Familiarity


414




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Corian (Dupont) 58% 88% 45% 70% 48% 65% 53% 63% 54% 59% 65%


Surell (Formica) 9% 13% 12% 4% 4% 0% 13% 5% 2% 13% 12%

Staron (Samsung) 8% 6% 2% 11% 13% 6% 6% 11% 9% 8% 4%

Nevamar 7% 6% 2% 11% 9% 0% 6% 11% 7% 8% 4%

Swan 7% 13% 5% 7% 4% 6% 8% 5% 9% 8% 0%


LG HI-MACS 5% 6% 2% 4% 9% 0% 4% 8% 5% 8% 0%

Acrystone (Aristech) 1% 0% 0% 0% 4% 0% 2% 0% 2% 0% 0%


None 31% 6% 43% 15% 39% 29% 36% 21% 37% 23% 27%



415




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Corian (DuPont) 42% 44% 36% 56% 39% 59% 30% 53% 40% 41% 50%

Staron (Samsung) 5% 6% 0% 7% 13% 6% 6% 5% 9% 5% 0%



LG HI-MACS 3% 0% 2% 4% 4% 0% 2% 5% 2% 5% 0%

Surell (Formica) 3% 0% 5% 0% 0% 0% 2% 3% 2% 3% 0%

Swan 2% 0% 2% 4% 0% 0% 2% 3% 2% 3% 0%

Nevamar 1% 0% 0% 0% 4% 0% 2% 0% 0% 3% 0%


None 38% 25% 48% 22% 39% 29% 43% 29% 42% 33% 31%

Brand Used the Most


416




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Corian (DuPont) 5.99 4.00 5.17 5.00 6.00 5.67 4.71 5.20 4.60 4.88 7.00

Gibraltar (Wilsonart) 5.52 4.67 5.08 5.33 5.33 5.50 5.33 4.77 4.78 5.08 5.50

Staron (Samsung) 5.36 5.38 4.80 5.11 5.25 5.00 5.16 5.00 5.07 4.75 5.67

LG HI-MACS 5.30 4.00 4.33 - 5.00 4.00 4.14 4.80 4.00 4.14 5.33

Nevamar 5.08 4.40 5.00 6.33 5.78 5.00 5.09 5.54 6.00 5.00 5.25

Formstone (Avonite) 5.07 6.00 5.94 6.08 5.95 6.14 5.86 6.12 6.03 5.83 6.17

Surell (Formica) 5.06 4.50 5.00 6.00 6.00 5.67 5.22 5.40 5.71 4.89 5.67

Swan 5.00 5.36 5.17 3.75 5.14 4.75 5.12 5.08 5.08 4.93 5.25

Hanex (Hanwha Surfaces) 4.38 5.50 5.35 5.60 5.75 5.29 5.52 5.59 5.56 5.33 5.73

Quality Ratings


417




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.17 6.25 6.05 6.29 6.14 5.92 6.07 6.41 6.48 5.96 6.06


5.99 6.08 5.91 6.14 5.79 6.25 6.10 5.74 6.00 6.00 5.94

Product Price 5.86 5.58 5.82 6.14 5.71 5.67 5.97 5.81 6.24 5.73 5.50



5.58 5.42 5.45 5.95 5.36 5.17 5.73 5.59 6.12 5.58 4.83


5.17 5.08 4.95 5.43 5.21 4.42 5.33 5.33 5.36 5.35 4.67




418

TRUCKS: PICKUP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Chevrolet 92% 94% 94% 91% 90% 82% 95% 97% 87% 95% 100%

GMC 90% 97% 91% 86% 90% 68% 97% 100% 87% 93% 100%

Ford 90% 97% 91% 82% 90% 73% 93% 100% 87% 93% 91%

Dodge 89% 97% 88% 86% 95% 77% 93% 100% 87% 93% 100%

Jeep 80% 88% 84% 64% 90% 68% 84% 90% 74% 85% 100%

Toyota 80% 85% 78% 73% 90% 59% 83% 97% 74% 83% 100%

Nissan 79% 82% 81% 68% 90% 64% 79% 97% 72% 83% 100%

Navistar 56% 44% 69% 41% 75% 46% 54% 69% 44% 60% 82%


None 1% 3% 0% 0% 0% 5% 0% 0% 0% 2% 0%

Brand Familiarity


419

TRUCKS: PICKUP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Chevrolet 46% 56% 50% 46% 30% 41% 54% 38% 39% 52% 55%

Ford 45% 56% 47% 41% 40% 41% 44% 59% 39% 50% 64%

Dodge 27% 15% 22% 46% 30% 36% 23% 24% 23% 22% 55%

GMC 22% 15% 28% 23% 25% 18% 26% 17% 31% 17% 18%

Toyota 12% 15% 6% 9% 20% 0% 11% 24% 13% 7% 36%

Jeep 9% 9% 6% 5% 10% 9% 5% 10% 8% 5% 18%

Nissan 3% 6% 0% 5% 5% 14% 0% 3% 8% 2% 0%


None 3% 9% 0% 0% 5% 5% 4% 3% 3% 5% 0%



420

TRUCKS: PICKUP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Ford 31% 38% 31% 32% 25% 9% 32% 52% 23% 35% 55%

Chevrolet 28% 29% 41% 14% 20% 32% 33% 14% 28% 33% 0%

Dodge 17% 9% 16% 23% 25% 27% 12% 17% 18% 12% 36%

GMC 11% 6% 9% 14% 15% 9% 14% 3% 18% 7% 0%

Toyota 6% 3% 3% 9% 10% 0% 5% 10% 8% 3% 9%

Jeep 2% 3% 0% 5% 0% 9% 0% 0% 0% 3% 0%

Nissan 2% 3% 0% 5% 0% 9% 0% 0% 3% 2% 0%


None 3% 9% 0% 0% 5% 5% 4% 3% 3% 5% 0%

Brand Used the Most


421

TRUCKS: PICKUP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Ford 5.47 5.37 5.71 5.83 5.00 5.59 5.40 5.59 5.33 5.51 5.90

Chevrolet 5.40 5.15 5.56 5.80 5.25 5.80 5.31 5.36 5.44 5.46 5.09

GMC 5.29 4.76 5.48 6.00 5.10 6.06 5.17 5.03 5.45 5.20 5.00

Toyota 5.15 4.57 5.26 5.06 6.00 5.14 5.00 5.46 5.21 4.98 5.82

Dodge 4.87 4.12 5.21 5.79 4.67 5.00 4.82 4.79 4.79 4.80 5.27

Navistar 4.57 3.94 4.86 5.56 4.29 4.36 4.70 4.50 4.70 4.49 4.67

Nissan 4.46 4.00 4.78 4.87 4.45 4.80 4.33 4.54 4.53 4.42 4.55

Jeep 4.37 3.97 4.63 5.07 4.20 4.75 4.38 4.15 4.41 4.35 4.45

Quality Ratings


422

TRUCKS: PICKUP



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.34 6.42 6.41 6.27 6.16 6.43 6.24 6.46 6.61 6.11 6.55

Product Price 6.16 6.23 6.00 6.18 6.32 6.48 5.98 6.29 6.21 6.20 5.82


5.74 5.77 5.72 6.32 5.05 6.10 5.76 5.43 5.95 5.69 5.27


5.72 5.84 5.62 5.77 5.63 6.29 5.47 5.79 5.87 5.73 5.18


5.25 5.39 5.19 5.64 4.68 5.52 5.13 5.29 5.58 5.09 4.91



423

UNDERLAYMENT



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Durock (Usg) 82% 87% 82% 77% 83% 71% 86% 83% 81% 78% 100%

Certainteed 80% 87% 76% 77% 83% 86% 75% 86% 83% 76% 85%

Boise Cascade 72% 74% 64% 64% 86% 76% 72% 69% 75% 70% 69%

James Hardie 72% 78% 79% 55% 72% 67% 68% 83% 69% 72% 85%

Weyerhaeuser 70% 74% 76% 50% 72% 76% 68% 66% 75% 67% 54%

Georgia Pacific (PlytaniumSturd-I-Floor)

65% 70% 58% 50% 52% 57% 58% 55% 54% 59% 62%

Georgia_Pacific (Densshield) 58% 74% 55% 46% 83% 57% 63% 72% 73% 59% 54%

LP 57% 48% 58% 50% 62% 38% 61% 55% 48% 59% 69%

Gypcrete 50% 44% 39% 46% 62% 43% 49% 48% 44% 50% 54%

Dupont 47% 52% 42% 32% 52% 48% 46% 41% 46% 44% 46%

Schluter-Systems (Canada) Inc.

44% 30% 39% 36% 59% 33% 39% 55% 46% 39% 39%

Homasote 43% 57% 30% 27% 45% 43% 37% 41% 46% 37% 23%

Champion 24% 26% 15% 5% 31% 29% 21% 10% 25% 17% 8%

Dricore 23% 26% 9% 23% 24% 24% 18% 21% 19% 24% 8%

Henry 21% 30% 9% 0% 31% 29% 14% 17% 21% 17% 8%

Cosella Dorken (Delta-Trela)

21% 9% 12% 23% 24% 14% 21% 10% 13% 20% 23%

Dmx 1-Step 15% 13% 9% 5% 17% 14% 12% 7% 13% 11% 8%


None 4% 0% 6% 0% 3% 0% 4% 3% 6% 0% 0%

Brand Familiarity


424

UNDERLAYMENT



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Durock (Usg) 58% 61% 64% 50% 52% 57% 54% 62% 50% 65% 54%

James Hardie 44% 52% 52% 14% 45% 33% 40% 52% 38% 44% 54%

Weyerhaeuser 41% 44% 42% 32% 38% 52% 37% 35% 31% 50% 31%

Certainteed 41% 39% 33% 41% 41% 48% 32% 45% 40% 35% 46%

Boise Cascade 37% 39% 27% 27% 45% 43% 30% 38% 40% 30% 31%


35% 22% 30% 9% 28% 24% 23% 24% 17% 30% 23%

LP 30% 30% 27% 23% 31% 14% 32% 31% 23% 30% 39%


Dupont 22% 26% 15% 5% 28% 14% 19% 21% 17% 20% 23%

Gypcrete 21% 22% 18% 14% 28% 10% 25% 21% 15% 22% 39%


21% 17% 15% 18% 31% 14% 18% 31% 21% 20% 23%

Henry 9% 13% 3% 0% 10% 5% 7% 7% 6% 9% 0%

Homasote 8% 22% 3% 0% 7% 5% 4% 17% 8% 4% 15%

Champion 5% 9% 3% 0% 7% 5% 4% 7% 4% 7% 0%

Dricore 4% 4% 0% 5% 10% 5% 7% 0% 4% 4% 8%

Cosella Dorken (Delta-Trela)

3% 0% 3% 9% 0% 0% 4% 3% 0% 4% 8%

Dmx 1-Step 1% 0% 0% 0% 3% 0% 2% 0% 2% 0% 0%


None 6% 0% 6% 5% 10% 5% 7% 3% 13% 0% 0%



425

UNDERLAYMENT



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Durock (Usg) 16% 13% 24% 18% 3% 10% 18% 14% 10% 22% 8%

James Hardie 15% 17% 21% 5% 14% 10% 14% 21% 10% 17% 23%

Weyerhaeuser 12% 26% 3% 14% 10% 19% 11% 10% 15% 9% 15%

Certainteed 11% 13% 9% 18% 7% 14% 11% 10% 10% 11% 15%

Boise Cascade 8% 9% 9% 5% 10% 19% 7% 3% 10% 9% 0%

Lp 7% 0% 6% 14% 10% 0% 9% 10% 6% 7% 15%


7% 9% 3% 9% 7% 5% 5% 10% 10% 4% 0%



4% 9% 6% 5% 3% 10% 5% 3% 0% 11% 8%

Gypcrete 2% 0% 3% 0% 3% 0% 4% 0% 2% 0% 8%

Dricore 1% 0% 0% 0% 3% 0% 2% 0% 0% 0% 8%


None 13% 4% 9% 14% 21% 10% 14% 10% 21% 7% 0%

Brand Used the Most


426

UNDERLAYMENT



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

James Hardie 5.83 5.44 6.14 5.83 5.73 5.71 5.74 6.04 5.74 5.85 6.00

CertainTeed 5.78 5.80 5.81 5.88 5.64 6.00 5.72 5.72 5.81 5.78 5.64

DUROCK (USG) 5.73 5.50 5.90 6.00 5.48 5.93 5.56 5.92 5.71 5.73 5.69

Boise Cascade 5.70 5.59 5.74 5.50 5.88 6.00 5.55 5.85 5.74 5.73 5.56


5.69 5.14 5.50 6.00 5.94 5.00 5.60 6.12 5.75 5.42 6.40

Georgia_Pacific (DensShield) 5.55 5.41 5.90 5.90 5.60 5.33 5.62 6.00 5.54 5.93 5.43

Weyerhaeuser 5.67 5.65 5.70 6.00 5.50 5.88 5.60 5.68 5.82 5.56 5.43

LP 5.62 5.36 5.68 5.73 5.63 5.25 5.69 5.62 5.32 5.72 6.11


5.70 5.25 5.71 5.73 5.56 5.50 5.58 5.56 5.29 5.82 5.62

DuPont 5.48 5.33 5.69 5.57 5.44 5.80 5.38 5.58 5.79 5.38 4.83

Gypcrete 5.24 5.40 5.13 5.10 5.21 4.89 5.23 5.36 5.04 5.21 5.71

Champion 5.16 4.83 5.00 5.00 5.50 4.83 5.31 5.00 5.07 5.30 5.00

Homasote 4.87 4.54 4.92 5.50 5.00 5.00 4.88 4.92 4.79 5.06 5.00

Cosella Dorken (DELTA-TRELA)

4.90 4.00 4.86 5.40 4.86 3.33 5.27 4.67 4.75 4.70 6.00

Henry 4.70 4.86 4.40 0.00 4.80 4.50 5.09 4.20 4.92 4.67 3.00

Dricore 4.67 4.33 4.00 6.00 4.57 4.60 4.77 4.50 4.82 4.58 4.00

DMX 1-Step 4.07 3.67 4.00 5.00 4.20 3.33 4.50 3.00 4.38 3.67 4.00

Quality Ratings


427

WALLBOARD



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Sheetrock (Usg) 92% 92% 95% 100% 89% 96% 93% 93% 92% 95% 94%

Certainteed 71% 77% 61% 77% 78% 76% 67% 76% 71% 72% 71%

Georgia-Pacific (Dansarmor/ Densarmor Plus)

69% 81% 58% 71% 74% 56% 67% 86% 73% 63% 77%

Gold Bond (National Gypsum)

66% 85% 71% 65% 48% 64% 76% 55% 79% 65% 41%

Georgia-Pacific (Toughrock) 57% 73% 50% 53% 52% 64% 57% 48% 63% 56% 41%

Celox 52% 58% 50% 65% 41% 56% 56% 41% 63% 47% 35%

Hardie Gypsum 49% 62% 45% 35% 44% 52% 56% 28% 54% 47% 29%

Lafarge 29% 31% 29% 41% 19% 36% 32% 17% 35% 28% 12%


Brand Familiarity


428

WALLBOARD



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Sheetrock (Usg) 82% 81% 87% 82% 74% 92% 76% 83% 83% 84% 71%

Certainteed 41% 54% 29% 29% 44% 36% 32% 55% 38% 37% 47%


40% 69% 40% 41% 19% 36% 46% 38% 42% 54% 12%


37% 42% 34% 24% 41% 24% 37% 45% 35% 40% 29%

Hardie Gypsum 24% 39% 18% 6% 26% 16% 32% 14% 21% 30% 12%


Celox 13% 15% 11% 18% 4% 12% 15% 3% 13% 14% 0%

Lafarge 9% 12% 16% 6% 0% 16% 11% 0% 10% 9% 6%


None 2% 0% 0% 0% 4% 0% 2% 0% 2% 0% 0%



429

WALLBOARD



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Sheetrock (Usg) 61% 65% 58% 71% 59% 60% 57% 72% 67% 58% 59%

Certainteed 13% 8% 11% 6% 22% 16% 11% 10% 6% 9% 35%


8% 15% 5% 18% 4% 16% 7% 7% 13% 9% 0%



4% 8% 5% 0% 0% 0% 6% 3% 2% 7% 0%

Hardie Gypsum 2% 0% 3% 0% 4% 4% 2% 0% 0% 2% 6%

Lafarge 2% 0% 3% 6% 0% 4% 2% 0% 4% 0% 0%

Celox 1% 0% 3% 0% 0% 0% 2% 0% 0% 2% 0%


None 3% 0% 0% 0% 11% 0% 4% 3% 4% 2% 0%

Brand Used the Most


430

WALLBOARD



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

SHEETROCK (USG) 6.13 6.12 6.28 6.24 5.81 6.32 6.09 6.00 6.41 5.91 5.81

Georgia-Pacific (DansArmor/ DensArmor Plus)

5.90 5.74 6.08 6.00 5.81 5.67 5.80 6.19 6.11 5.68 5.85

CertainTeed 5.77 5.74 5.92 5.54 5.76 5.90 5.64 5.87 5.97 5.56 5.75

Georgia-Pacific (ToughRock) 5.71 5.50 5.95 5.67 5.64 5.78 5.69 5.64 5.85 5.54 5.57


5.68 5.67 5.72 5.73 5.50 5.71 5.66 5.65 5.74 5.55 5.71

Hardie Gypsum 5.48 5.44 5.35 5.50 5.77 5.71 5.30 5.80 5.45 5.48 5.80

Celox 5.18 5.00 5.43 5.09 5.17 5.07 5.30 5.08 5.34 5.05 4.83

Lafarge 4.80 4.40 4.50 5.57 5.40 5.40 4.63 4.40 4.95 4.67 4.50

Quality Ratings


431

WALLBOARD



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+



6.18 6.35 6.24 6.00 6.04 6.28 6.08 6.29 6.33 6.14 5.88

Product Price 6.16 6.00 6.42 6.06 6.00 6.36 6.13 6.04 6.26 5.95 6.41


Warranty 5.47 5.54 5.61 5.12 5.42 5.52 5.38 5.57 5.48 5.52 5.29


5.34 5.38 5.42 5.18 5.29 5.40 5.40 5.18 5.59 5.07 5.35


5.03 4.92 5.18 5.12 4.83 4.56 5.21 5.11 5.09 4.90 5.18




432

WATER HEATERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Rheem 82% 80% 77% 91% 86% 71% 85% 85% 73% 87% 90%

A.O. Smith 79% 73% 79% 91% 79% 71% 82% 85% 78% 83% 80%

Ge Appliances 72% 60% 70% 81% 79% 76% 72% 73% 76% 66% 85%

Kenmore (Sears) 69% 60% 74% 76% 59% 81% 70% 58% 71% 64% 75%

Whirlpool 69% 53% 79% 71% 59% 76% 72% 58% 66% 66% 80%

Bosch 68% 60% 65% 71% 76% 71% 61% 79% 71% 66% 70%

Rinnai 67% 53% 74% 52% 76% 57% 69% 73% 66% 66% 75%

Ruud 58% 53% 63% 52% 59% 62% 54% 64% 61% 55% 60%

Bradford White 57% 47% 51% 62% 66% 57% 56% 58% 49% 60% 65%

Noritz 42% 33% 35% 43% 48% 33% 39% 46% 32% 38% 60%

State Industries 37% 33% 37% 43% 28% 38% 35% 33% 37% 32% 40%

Navien America 32% 33% 21% 24% 48% 29% 28% 36% 29% 34% 25%

Takagi 32% 40% 19% 24% 48% 24% 30% 36% 27% 32% 35%


None 2% 7% 0% 0% 0% 0% 0% 3% 2% 0% 0%

Brand Familiarity


433

WATER HEATERS


North-east South

Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

A.O. Smith 55% 60% 54% 71% 52% 52% 63% 52% 44% 66% 65%

Rheem 43% 47% 30% 43% 55% 33% 44% 42% 34% 45% 50%

Rinnai 33% 27% 33% 24% 48% 19% 33% 46% 32% 40% 25%

Bradford White 30% 27% 28% 38% 35% 38% 30% 30% 17% 34% 55%

Ge Appliances 28% 33% 28% 29% 28% 29% 30% 27% 22% 32% 35%

Whirlpool 25% 27% 35% 14% 21% 33% 28% 18% 22% 26% 35%

Bosch 24% 40% 19% 19% 31% 10% 24% 36% 29% 28% 10%

Kenmore (Sears) 21% 27% 21% 19% 17% 33% 20% 12% 24% 17% 20%

Ruud 19% 33% 16% 24% 14% 5% 22% 24% 15% 26% 15%


Navien America 10% 7% 9% 5% 17% 5% 11% 12% 12% 11% 5%

Noritz 9% 13% 9% 0% 10% 5% 6% 15% 2% 11% 15%

Takagi 4% 7% 2% 0% 10% 0% 4% 9% 2% 6% 5%


None 4% 7% 0% 0% 3% 0% 0% 6% 5% 0% 0%



434

WATER HEATERS


North-east South

Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

A.O. Smith 20% 20% 21% 29% 17% 29% 20% 18% 12% 28% 25%

Rheem 17% 20% 14% 14% 17% 10% 20% 12% 12% 15% 25%

Whirlpool 11% 7% 21% 5% 3% 19% 11% 6% 7% 6% 30%

Rinnai 9% 0% 12% 10% 7% 5% 6% 15% 10% 9% 5%

Bosch 7% 20% 5% 5% 7% 0% 13% 3% 7% 11% 0%

Bradford White 6% 7% 7% 14% 0% 14% 4% 6% 7% 6% 5%


Ge Appliances 4% 0% 5% 5% 7% 0% 4% 9% 7% 2% 5%

Kenmore (Sears) 4% 0% 5% 0% 10% 14% 4% 0% 12% 0% 0%

Ruud 4% 13% 2% 0% 3% 0% 4% 6% 2% 6% 0%

Noritz 3% 0% 2% 0% 3% 0% 0% 6% 0% 2% 5%

Navien America 2% 0% 0% 0% 7% 5% 0% 3% 2% 2% 0%

Takagi 1% 7% 0% 0% 0% 0% 0% 3% 2% 0% 0%


None 8% 7% 2% 10% 10% 5% 4% 12% 12% 4% 0%

Brand Used the Most


435

WATER HEATERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

A.O. Smith 5.73 5.67 6.00 5.80 5.30 5.81 5.63 5.86 5.79 5.85 5.39

Rinnai 5.68 5.78 5.58 6.00 5.64 5.38 5.64 5.92 5.93 5.84 5.00

Bosch 5.66 5.40 5.86 5.81 5.41 5.25 5.77 5.77 5.87 5.81 5.00

Rheem 5.65 5.54 5.85 5.60 5.48 6.06 5.50 5.68 5.71 5.59 5.70

Ruud 5.50 5.67 5.68 5.75 4.94 5.43 5.45 5.62 5.62 5.46 5.36

Bradford White 5.44 5.38 5.74 5.57 5.00 5.85 5.22 5.53 5.24 5.64 5.33

Kenmore (Sears) 5.31 5.20 5.58 5.24 4.94 5.78 5.12 5.26 5.37 5.37 5.12

GE Appliances 5.28 4.90 5.68 5.00 5.13 5.53 5.05 5.50 5.19 5.39 5.26

Whirlpool 5.27 4.78 5.77 4.56 5.18 5.65 5.07 5.37 5.14 5.29 5.44

Noritz 5.15 5.17 4.94 5.90 4.86 3.88 5.35 5.53 4.64 5.56 5.14

State Industries 5.12 4.83 5.00 5.60 5.00 4.22 5.52 5.09 4.88 5.60 4.80

Navien America 4.75 4.67 4.00 6.00 4.79 3.57 5.12 4.92 4.62 5.00 4.43

Takagi 4.53 4.57 4.11 5.17 4.50 3.17 4.67 5.00 4.33 4.67 4.56

Quality Ratings


436

WATER HEATERS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Product Price 6.27 5.93 6.50 6.05 6.23 6.35 6.31 6.14 6.44 5.89 6.80

Warranty 6.20 6.07 6.38 5.95 6.15 6.25 6.21 6.14 6.31 6.13 6.15


6.02 6.00 6.24 5.79 5.85 6.15 6.04 5.90 6.11 5.89 6.15


5.70 6.29 5.57 5.63 5.65 5.75 5.75 5.59 5.94 5.76 5.15



5.35 5.50 5.38 5.42 5.15 5.10 5.62 5.03 5.53 5.24 5.25




437

WHIRLPOOL BATHS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 94% 100% 95% 96% 88% 75% 97% 100% 91% 100% 93%

Jacuzzi 91% 95% 93% 91% 83% 81% 90% 97% 93% 91% 86%


Sterling 63% 74% 61% 68% 58% 63% 63% 67% 64% 60% 68%

Aqua Glass 61% 63% 67% 73% 42% 69% 65% 53% 64% 63% 57%

Eljer 58% 63% 51% 77% 46% 50% 55% 67% 62% 69% 36%

Briggs 34% 21% 37% 41% 33% 38% 39% 23% 29% 37% 39%

Maax 32% 32% 19% 50% 38% 38% 31% 30% 31% 26% 39%

Aquatic 29% 37% 28% 23% 25% 25% 31% 23% 33% 20% 29%


Pearl 26% 21% 19% 50% 21% 25% 31% 17% 27% 26% 25%

Mti Whirlpools 21% 26% 19% 18% 25% 19% 19% 27% 11% 29% 29%

Jason International 16% 16% 9% 14% 25% 13% 19% 7% 11% 17% 18%


None 1% 0% 0% 0% 4% 0% 2% 0% 0% 0% 4%

Brand Familiarity


438

WHIRLPOOL BATHS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 56% 74% 61% 55% 42% 31% 55% 77% 49% 69% 57%

Jacuzzi 41% 42% 51% 41% 25% 31% 42% 47% 40% 49% 36%


Sterling 21% 21% 28% 23% 13% 13% 29% 13% 16% 26% 29%

Aqua Glass 21% 0% 19% 50% 13% 38% 21% 10% 27% 26% 4%

Eljer 9% 5% 7% 5% 17% 0% 10% 10% 4% 11% 11%

Briggs 8% 0% 9% 5% 17% 0% 13% 3% 2% 14% 11%

Maax 8% 5% 2% 18% 13% 6% 11% 3% 13% 6% 4%

Pearl 5% 0% 0% 23% 4% 6% 7% 3% 2% 14% 0%

Aquatic 4% 5% 2% 5% 4% 0% 7% 0% 4% 3% 4%

Mti Whirlpools 2% 0% 2% 0% 4% 0% 2% 3% 0% 3% 4%




None 9% 0% 5% 5% 21% 13% 5% 10% 9% 3% 11%



439

WHIRLPOOL BATHS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 32% 53% 30% 32% 21% 25% 23% 57% 31% 34% 32%

Jacuzzi 16% 11% 21% 18% 13% 13% 19% 13% 22% 9% 18%


Aqua Glass 9% 0% 12% 18% 4% 25% 8% 3% 13% 9% 4%

Sterling 7% 5% 9% 5% 8% 0% 11% 3% 4% 6% 14%

Maax 3% 0% 0% 9% 4% 0% 3% 3% 2% 3% 4%

Aquatic 2% 5% 0% 0% 4% 0% 3% 0% 2% 0% 4%

Briggs 2% 0% 5% 0% 0% 0% 3% 0% 0% 3% 4%

Pearl 2% 0% 0% 5% 4% 6% 2% 0% 0% 6% 0%


Mti Whirlpools 1% 0% 2% 0% 0% 0% 0% 3% 0% 3% 0%


None 13% 5% 7% 9% 25% 19% 10% 10% 11% 6% 18%

Brand Used the Most


440

WHIRLPOOL BATHS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Kohler 6.24 6.32 6.30 6.18 6.10 6.00 6.30 6.23 6.02 6.33 6.46

Jacuzzi 5.90 5.78 6.07 5.76 5.80 6.07 5.95 5.73 5.80 5.88 6.12


Sterling 5.26 4.93 5.38 5.19 5.43 5.00 5.25 5.40 4.97 5.24 5.74

Pearl 5.21 4.75 5.00 5.17 6.00 4.75 5.15 5.80 5.31 5.11 5.14

Eljer 5.20 5.08 5.00 5.44 5.36 4.89 5.29 5.19 5.33 5.32 4.50

Aqua Glass 5.13 4.83 4.86 5.59 5.50 5.73 5.22 4.50 4.97 5.27 5.25

MAAX 5.06 4.83 4.38 5.42 5.33 4.50 4.95 5.67 5.07 4.89 5.18

Jason International 5.00 4.67 4.25 4.25 6.17 5.00 4.69 7.00 4.50 5.00 5.60

Aquatic 4.94 4.29 4.83 5.17 5.67 5.00 4.95 4.86 4.88 4.43 5.50

Briggs 4.87 4.75 4.69 4.80 5.38 5.00 4.80 5.00 4.79 4.62 5.27

MTI Whirlpools 4.75 5.40 4.00 4.00 5.83 4.00 4.46 5.50 3.83 4.80 5.38

Universal-Rundle 4.65 4.25 4.50 4.80 5.00 4.00 4.74 4.86 4.42 4.67 4.90

Quality Ratings


441

WINDOWS: FIBERGLASS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Integrity From Marvin Windows And Doors

77% 92% 67% 90% 73% 74% 82% 82% 85% 82% 55%

Pella Impervia 71% 77% 67% 83% 69% 84% 71% 75% 67% 78% 91%

Weathershield 64% 62% 70% 72% 54% 68% 67% 57% 65% 67% 55%

Milgard 52% 39% 48% 35% 100% 53% 49% 68% 56% 55% 46%

Inline 24% 27% 33% 10% 31% 42% 20% 25% 21% 29% 27%


None 10% 0% 22% 7% 0% 11% 10% 0% 8% 6% 9%

Brand Familiarity


442

WINDOWS: FIBERGLASS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


44% 58% 33% 45% 46% 32% 48% 50% 40% 53% 36%

Pella Impervia 32% 19% 41% 45% 23% 53% 28% 29% 23% 41% 36%

Milgard 24% 4% 15% 3% 81% 26% 21% 32% 13% 35% 36%

Weathershield 15% 15% 19% 17% 4% 21% 16% 4% 8% 18% 18%

Inline 7% 12% 11% 3% 4% 11% 7% 7% 0% 12% 18%


None 29% 31% 48% 21% 8% 26% 26% 29% 38% 18% 18%



443

WINDOWS: FIBERGLASS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


33% 54% 19% 38% 27% 21% 38% 36% 31% 37% 36%

Pella Impervia 16% 4% 26% 28% 4% 37% 13% 7% 17% 14% 18%

Milgard 13% 0% 0% 0% 58% 11% 10% 25% 8% 16% 27%

Weathershield 4% 8% 4% 3% 0% 5% 5% 0% 4% 4% 0%

Inline 1% 0% 4% 0% 0% 0% 2% 0% 0% 2% 0%


None 33% 35% 48% 31% 12% 26% 33% 32% 40% 27% 18%

Brand Used the Most


444

WINDOWS: FIBERGLASS



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Integrity from Marvin Windows and Doors

5.88 5.68 6.22 5.85 5.84 5.79 5.86 5.96 5.88 5.78 6.50

Pella Impervia 5.54 4.81 6.00 5.50 5.94 6.00 5.38 5.52 5.58 5.41 5.90

Milgard 5.33 4.55 5.62 4.70 5.77 5.60 4.90 5.89 5.04 5.68 5.00

Weathershield 4.79 4.18 5.29 4.62 5.07 5.23 4.56 5.06 4.82 4.79 4.67

InLine 4.54 3.75 4.67 5.33 4.88 5.25 4.15 4.43 4.60 4.47 4.67

Quality Ratings


445

WINDOWS: VINYL

Brand Familiarity



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Jeld-Wen 83% 83% 76% 86% 95% 90% 83% 79% 87% 83% 79%

Certainteed 61% 61% 65% 61% 60% 68% 64% 47% 65% 62% 58%


52% 57% 49% 71% 35% 63% 56% 37% 57% 47% 63%

Milgard 50% 39% 43% 39% 95% 53% 50% 53% 43% 60% 46%


Crestline 48% 52% 38% 68% 40% 68% 47% 37% 60% 43% 46%

Ply Gem Windows 47% 30% 62% 36% 60% 37% 51% 47% 46% 47% 54%

Thermastar By Pella 47% 52% 46% 46% 45% 68% 44% 37% 43% 51% 46%

Alcoa 45% 52% 38% 54% 35% 58% 43% 37% 38% 47% 50%

Atrium 39% 52% 41% 25% 45% 47% 37% 42% 38% 40% 42%

Simonton 39% 44% 41% 39% 35% 47% 39% 37% 38% 45% 33%

Weather Shield/Visions 2000 39% 35% 38% 50% 30% 47% 39% 32% 32% 45% 38%

Alside 36% 30% 24% 43% 55% 53% 30% 42% 35% 34% 42%

Betterbilt 33% 30% 41% 32% 25% 42% 33% 26% 32% 32% 38%

Cascade Windows 31% 30% 27% 29% 45% 37% 31% 26% 35% 26% 38%


446

WINDOWS: VINYL




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Capitol 27% 30% 30% 25% 25% 32% 27% 26% 19% 30% 38%

Cwd Windows And Doors By Ply Gem

25% 30% 22% 21% 35% 42% 23% 21% 24% 26% 29%

Great Lakes Windows By Ply Gem

24% 30% 16% 29% 25% 37% 23% 16% 22% 21% 33%

Royal Group 22% 30% 16% 25% 20% 42% 19% 16% 24% 17% 29%

Alliance Window Systems 21% 35% 14% 21% 20% 42% 17% 16% 22% 21% 21%

Ykk Ap 21% 30% 24% 11% 20% 32% 17% 26% 16% 21% 29%

Pgt Winguard 20% 26% 22% 11% 25% 32% 19% 16% 16% 19% 29%

Pollard Windows Inc. 18% 30% 14% 11% 25% 32% 16% 16% 19% 17% 21%

Reynolds 18% 30% 14% 14% 20% 37% 14% 16% 16% 19% 21%

Superseal 18% 35% 11% 14% 20% 37% 14% 16% 14% 21% 21%


None 6% 13% 5% 4% 0% 5% 3% 16% 5% 6% 4%


447

WINDOWS: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Jeld-Wen 48% 61% 32% 54% 50% 58% 47% 37% 51% 51% 33%


19% 35% 19% 21% 5% 11% 26% 11% 16% 23% 21%

Certainteed 19% 30% 19% 11% 10% 21% 19% 11% 22% 21% 4%


Milgard 15% 4% 5% 4% 60% 11% 13% 26% 8% 21% 13%


Atrium 11% 9% 16% 4% 15% 5% 13% 11% 11% 9% 17%

Ply Gem Windows 11% 9% 19% 4% 10% 0% 14% 11% 8% 13% 13%

Crestline 11% 4% 8% 21% 5% 26% 9% 0% 16% 9% 4%

Simonton 7% 9% 8% 7% 5% 21% 6% 0% 8% 11% 0%

Alcoa 6% 4% 5% 7% 5% 11% 4% 5% 8% 2% 8%

Betterbilt 5% 0% 8% 4% 10% 5% 6% 5% 3% 11% 0%

Alside 4% 0% 0% 4% 20% 0% 3% 16% 3% 9% 0%



448

WINDOWS: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Capitol 4% 4% 5% 4% 5% 0% 7% 0% 0% 6% 8%

Ykk Ap 4% 4% 11% 0% 0% 0% 4% 11% 5% 2% 8%

Pgt Winguard 4% 4% 5% 0% 5% 0% 6% 0% 5% 2% 4%

Superseal 4% 13% 3% 0% 0% 0% 4% 5% 3% 4% 4%

Royal Group 3% 9% 0% 4% 0% 0% 4% 0% 3% 0% 8%

Cascade Windows 2% 0% 3% 0% 5% 5% 1% 0% 3% 2% 0%

Alliance Window Systems 1% 4% 0% 0% 0% 5% 0% 0% 3% 0% 0%

Great Lakes Windows By Ply Gem

1% 0% 0% 0% 5% 5% 0% 0% 0% 2% 0%

Pollard Windows Inc. 1% 4% 0% 0% 0% 0% 1% 0% 3% 0% 0%

Reynolds 1% 4% 0% 0% 0% 0% 1% 0% 3% 0% 0%


None 14% 22% 11% 7% 15% 16% 10% 21% 14% 13% 13%

Brand Used in the Past 2 years (continued)


449

WINDOWS: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Jeld-Wen 24% 30% 14% 25% 25% 32% 21% 16% 24% 23% 17%

Certainteed 9% 17% 16% 0% 0% 5% 11% 5% 16% 6% 4%


9% 9% 11% 14% 0% 5% 13% 0% 11% 9% 8%

Milgard 6% 0% 0% 0% 35% 11% 3% 16% 3% 9% 8%

Atrium 4% 0% 8% 4% 5% 0% 7% 0% 0% 4% 13%

Alside 4% 0% 0% 4% 15% 0% 1% 16% 3% 6% 0%

Crestline 4% 0% 3% 11% 0% 5% 4% 0% 8% 0% 4%


Capitol 3% 0% 3% 4% 5% 0% 4% 0% 0% 4% 4%


Ykk Ap 3% 0% 8% 0% 0% 0% 1% 11% 0% 2% 8%

Betterbilt 2% 0% 3% 4% 0% 0% 3% 0% 3% 2% 0%

Pgt Winguard 2% 0% 5% 0% 0% 0% 3% 0% 0% 2% 4%

Ply Gem Windows 2% 0% 5% 0% 0% 0% 1% 5% 0% 4% 0%

Simonton 2% 0% 3% 4% 0% 0% 3% 0% 0% 4% 0%

Alcoa 1% 0% 0% 4% 0% 0% 1% 0% 0% 0% 4%



None 20% 39% 19% 7% 15% 32% 14% 26% 24% 17% 17%

Brand Used the Most


450

WINDOWS: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

JELD-WEN 5.20 5.35 5.23 5.25 4.95 5.94 5.05 5.00 5.38 5.24 4.85

ThermaStar by Pella 5.02 4.71 5.28 4.54 5.67 6.00 4.53 5.57 5.19 5.30 4.09

Milgard 4.95 4.00 4.53 4.64 5.95 5.30 4.71 5.36 5.06 5.03 4.55


CertainTeed 4.86 4.88 5.16 4.53 4.67 5.00 4.77 5.11 5.17 5.00 4.00

Weather Shield/Visions 2000 4.74 3.50 5.13 4.93 5.00 5.33 4.44 5.14 4.83 5.05 3.89

Silver Line (an Andersen Company)

4.72 4.77 4.89 4.50 4.86 5.25 4.54 4.86 4.67 5.18 4.13

Simonton 4.72 4.40 4.87 4.55 5.14 5.33 4.44 5.00 4.86 5.00 3.75

Alcoa 4.66 4.17 5.25 4.60 4.29 5.00 4.44 5.14 4.79 4.91 4.08

Atrium 4.61 4.17 5.06 4.86 4.22 4.67 4.54 4.78 4.71 4.65 4.40

Crestline 4.61 3.85 4.71 5.00 4.75 5.00 4.44 4.71 5.09 4.67 3.55

Ply Gem Windows 4.51 3.71 4.62 4.50 4.75 4.57 4.46 4.67 4.88 4.55 4.00

Alside 4.30 3.86 4.50 4.25 4.45 4.50 3.82 5.38 4.23 4.76 3.60

BetterBilt 4.22 3.57 4.44 4.11 4.60 4.50 4.04 4.60 4.00 4.73 3.70

Capitol 4.10 3.29 4.55 3.86 4.60 4.33 3.95 4.40 4.29 4.57 3.22

Cascade Windows 4.09 3.43 4.20 4.38 4.22 4.43 4.05 3.80 4.46 4.33 3.22

Royal Group 4.08 3.86 4.33 4.00 4.25 4.50 3.77 4.33 4.44 4.38 3.29

Superseal 4.05 4.50 3.25 3.75 4.25 4.43 3.60 4.67 4.20 4.60 2.80

PGT WinGuard 4.05 3.67 4.38 3.00 4.60 4.33 3.85 4.33 4.17 4.56 3.29

CWD Windows and Doors by Ply Gem

4.04 3.14 4.12 4.33 4.57 4.25 3.94 4.00 4.44 4.08 3.43

Great Lakes Windows by Ply Gem

4.00 3.43 4.00 4.00 4.80 4.29 3.81 4.33 4.00 4.40 3.50

YKK AP 3.87 3.57 4.00 3.33 4.50 4.17 3.50 4.40 4.17 4.20 3.14

Alliance Window Systems 3.83 3.50 3.40 4.33 4.25 4.38 3.33 4.33 4.00 4.30 2.60

Reynolds 3.70 3.57 3.60 3.50 4.25 4.43 3.00 4.33 3.83 4.22 2.60

Pollard Windows Inc. 3.65 3.71 3.20 3.00 4.40 4.00 3.27 4.33 4.14 3.88 2.60

Quality Ratings


451

WINDOWS: VINYL



Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.17 5.64 6.17 6.46 6.18 6.85 5.97 6.43 6.43 6.23 5.70

Product Price 5.95 5.50 6.27 5.88 5.88 5.92 5.88 6.29 6.11 5.79 6.05


5.91 5.14 6.20 6.08 5.76 6.15 5.77 6.29 6.07 5.87 5.75



5.69 5.07 5.63 5.92 5.94 6.23 5.47 6.14 5.89 5.69 5.40


5.44 4.79 5.40 5.92 5.29 6.08 5.28 5.50 5.61 5.41 5.25




452




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Andersen 90% 85% 93% 96% 95% 94% 91% 91% 91% 95% 83%

Marvin 89% 88% 85% 96% 84% 89% 88% 91% 91% 91% 75%

Jeld-Wen 84% 71% 89% 89% 95% 89% 81% 88% 87% 81% 83%

Pella 80% 71% 89% 82% 79% 89% 74% 84% 82% 76% 83%

Peachtree 63% 47% 78% 71% 58% 78% 60% 59% 59% 67% 67%

Weather Shield 62% 47% 70% 75% 53% 61% 60% 63% 61% 64% 50%

Kolbe & Kolbe 59% 59% 56% 75% 42% 44% 53% 78% 63% 57% 50%


Milgard 53% 32% 48% 57% 90% 50% 50% 59% 54% 55% 42%

Eagle 50% 41% 48% 68% 42% 39% 52% 53% 54% 50% 33%

Crestline 47% 41% 44% 68% 32% 39% 50% 47% 48% 52% 25%

Windsor Windows & Doors 43% 27% 52% 64% 37% 44% 43% 47% 44% 48% 33%

Ply Gem Windows 42% 27% 70% 36% 42% 33% 47% 41% 28% 55% 67%

Loewen 38% 35% 33% 43% 42% 22% 40% 44% 37% 43% 25%

Thermal Guard 33% 32% 33% 39% 26% 44% 38% 19% 30% 41% 25%

Lincoln 33% 24% 41% 43% 21% 33% 35% 28% 30% 38% 25%

Sierra-Pacific 31% 21% 26% 32% 53% 28% 29% 34% 26% 36% 33%

Bilt Best 30% 27% 30% 39% 21% 22% 35% 25% 26% 38% 17%

Vetter 27% 27% 30% 32% 21% 33% 29% 22% 26% 33% 17%


None 4% 9% 4% 0% 0% 6% 3% 3% 4% 2% 8%

Brand Familiarity


453




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Andersen 56% 62% 59% 71% 26% 56% 67% 41% 56% 64% 42%

Marvin 42% 56% 37% 43% 32% 50% 43% 41% 50% 38% 33%

Jeld-Wen 38% 35% 44% 36% 42% 39% 38% 41% 35% 43% 42%

Pella 35% 32% 41% 46% 26% 33% 31% 50% 37% 45% 8%

Milgard 13% 3% 4% 0% 63% 11% 9% 22% 11% 14% 17%

Crestline 12% 6% 15% 29% 0% 11% 17% 6% 15% 12% 8%

Weather Shield 12% 9% 15% 25% 0% 11% 16% 9% 15% 14% 0%

Peachtree 11% 15% 11% 4% 16% 39% 5% 6% 11% 10% 17%


Kolbe & Kolbe 7% 6% 0% 11% 16% 11% 5% 9% 4% 12% 8%

Ply Gem Windows 6% 3% 15% 0% 11% 11% 5% 6% 4% 10% 8%

Eagle 5% 3% 7% 11% 0% 6% 5% 6% 4% 10% 0%


Sierra-Pacific 4% 0% 4% 0% 21% 17% 0% 6% 2% 7% 8%

Bilt Best 3% 0% 7% 0% 5% 11% 0% 3% 0% 5% 8%

Lincoln 3% 3% 4% 0% 5% 0% 3% 3% 0% 7% 0%

Loewen 2% 3% 0% 0% 5% 0% 0% 6% 0% 5% 0%

Thermal Guard 1% 0% 4% 0% 0% 6% 0% 0% 0% 0% 8%

Vetter 1% 0% 0% 0% 5% 0% 0% 3% 0% 2% 0%


None 11% 9% 15% 4% 11% 11% 10% 6% 9% 5% 25%



454



North-east South

Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Andersen 29% 44% 26% 29% 5% 33% 36% 13% 30% 31% 17%

Marvin 17% 21% 15% 21% 11% 0% 22% 19% 22% 12% 17%

Pella 10% 12% 7% 18% 0% 6% 9% 16% 13% 10% 0%

Jeld-Wen 7% 0% 7% 7% 16% 11% 5% 6% 4% 5% 25%

Milgard 5% 0% 0% 0% 32% 6% 3% 9% 4% 10% 0%

Weather Shield 4% 0% 11% 4% 0% 0% 3% 6% 4% 5% 0%

Ply Gem Windows 3% 3% 7% 0% 0% 11% 0% 3% 2% 2% 8%

Sierra-Pacific 3% 0% 0% 0% 16% 6% 0% 6% 2% 5% 0%

Eagle 2% 0% 4% 4% 0% 0% 2% 3% 0% 5% 0%


Crestline 1% 0% 0% 4% 0% 0% 2% 0% 2% 0% 0%

Loewen 1% 3% 0% 0% 0% 0% 0% 3% 0% 2% 0%

Peachtree 1% 0% 0% 0% 5% 6% 0% 0% 2% 0% 0%

Thermal Guard 1% 0% 4% 0% 0% 6% 0% 0% 0% 0% 8%


None 16% 15% 19% 11% 16% 11% 16% 16% 15% 12% 25%

Brand Used the Most


455



North-east South

Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Andersen 5.74 5.69 6.44 5.44 5.22 5.71 5.87 5.52 5.69 5.78 5.90

Marvin 5.73 5.77 5.88 5.48 5.82 6.00 5.79 5.47 5.75 5.61 6.11

Pella 5.40 5.33 5.92 4.52 5.94 5.75 5.24 5.46 5.43 5.34 5.50

JELD-WEN 4.98 4.62 5.65 4.68 4.89 5.50 4.78 5.03 4.88 5.15 4.90

Weather Shield 4.94 4.44 5.76 4.62 4.73 5.09 4.84 5.05 5.11 4.85 4.33

Kolbe & Kolbe 4.77 4.10 5.56 4.67 5.11 5.12 4.72 4.73 4.89 4.50 5.17

Peachtree 4.69 4.44 5.22 3.95 5.27 5.43 4.38 4.74 4.91 4.36 4.88

Loewen 4.58 4.25 4.64 4.83 4.62 3.00 4.60 5.00 4.68 4.50 4.33


Milgard 4.56 3.18 5.21 3.94 5.44 4.89 4.43 4.60 4.32 4.87 4.60

Sierra-Pacific 4.43 3.71 5.12 3.33 5.27 5.20 4.00 4.75 4.50 4.20 5.00

Windsor Windows & Doors 4.43 3.67 5.07 4.28 4.43 4.12 4.23 4.93 4.36 4.55 4.25

Eagle 4.40 3.57 5.13 4.47 4.33 3.57 4.59 4.39 4.38 4.57 3.75

Ply Gem Windows 4.36 3.44 5.10 3.90 4.12 4.17 4.36 4.46 4.00 4.70 4.12

Lincoln 4.32 3.62 5.15 4.08 3.75 3.67 4.32 4.78 4.28 4.50 3.67

Thermal Guard 4.24 4.00 5.10 3.73 4.20 5.00 4.00 4.17 4.59 4.00 3.67

Bilt Best 4.15 3.22 5.33 3.91 4.25 4.75 4.00 4.25 4.20 4.12 4.00

Crestline 4.08 3.50 4.85 3.89 4.33 4.00 4.03 4.20 4.19 4.09 3.00

Vetter 3.87 3.22 4.44 3.78 4.25 3.50 3.83 4.29 4.00 3.93 2.50

Quality Ratings


456




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.43 6.55 6.59 6.24 6.31 6.12 6.45 6.59 6.35 6.54 6.44



5.92 5.86 6.18 5.92 5.69 5.56 6.00 6.00 6.02 5.89 5.56


5.83 5.66 6.45 5.60 5.62 5.62 5.84 5.93 5.80 5.78 6.11

Product Price 5.79 5.45 6.55 5.52 5.81 5.50 5.82 5.93 5.67 5.84 6.22


5.50 5.31 5.82 5.68 5.12 5.00 5.69 5.44 5.48 5.73 4.67




457




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Velux 88% 92% 80% 96% 95% 100% 82% 100% 94% 93% 62%

Solatube 73% 67% 77% 78% 71% 75% 72% 78% 72% 78% 69%

Andersen 72% 88% 69% 67% 67% 80% 73% 63% 74% 81% 39%

Sun Tunnel 50% 63% 51% 41% 43% 55% 45% 56% 49% 54% 39%

Weather Shield 46% 38% 49% 44% 48% 55% 42% 44% 47% 46% 31%

Alcoa 42% 50% 37% 37% 43% 45% 45% 30% 45% 39% 31%

Wasco 36% 50% 26% 30% 48% 35% 33% 44% 43% 32% 23%

Sun-Tek Mfg 28% 33% 26% 26% 29% 50% 25% 19% 30% 27% 23%

ODL 22% 25% 17% 19% 29% 30% 22% 15% 21% 24% 15%

U.S. Sunlight Corp. 22% 25% 17% 19% 24% 30% 18% 19% 17% 24% 23%


None 4% 4% 6% 0% 5% 0% 7% 0% 0% 2% 23%

Brand Familiarity


458




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Velux 75% 83% 63% 89% 71% 85% 67% 89% 79% 76% 62%

Andersen 35% 58% 29% 22% 33% 45% 35% 26% 34% 37% 31%

Solatube 26% 8% 23% 33% 48% 15% 27% 37% 23% 37% 15%

Sun Tunnel 11% 4% 3% 22% 14% 5% 13% 7% 9% 15% 0%

Weather Shield 9% 8% 17% 4% 5% 10% 10% 7% 11% 5% 15%

Wasco 6% 4% 11% 0% 10% 15% 5% 4% 6% 5% 15%

Alcoa 5% 4% 9% 0% 5% 5% 5% 4% 4% 7% 0%

ODL 2% 4% 3% 0% 0% 0% 3% 0% 0% 5% 0%

Sun-Tek Mfg 2% 0% 3% 4% 0% 5% 2% 0% 0% 5% 0%

U.S. Sunlight Corp. 1% 0% 3% 0% 0% 0% 2% 0% 0% 2% 0%


None 11% 8% 20% 0% 14% 15% 15% 0% 6% 12% 31%



459




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Velux 56% 63% 49% 74% 38% 80% 45% 63% 60% 54% 46%

Andersen 14% 21% 14% 7% 19% 5% 20% 11% 17% 12% 15%

Solatube 8% 0% 9% 7% 19% 0% 12% 7% 4% 15% 8%

Sun Tunnel 3% 0% 0% 7% 0% 0% 3% 0% 4% 0% 0%

Weather Shield 2% 0% 3% 4% 0% 0% 2% 4% 4% 0% 0%


None 17% 17% 26% 0% 24% 15% 18% 15% 11% 20% 31%

Brand Used the Most


460




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+

Velux 6.18 6.13 6.00 6.50 6.10 6.35 6.10 6.22 6.32 5.95 6.38

Andersen 5.67 5.55 5.70 5.61 5.86 6.00 5.64 5.44 5.71 5.65 5.40

Solatube 5.10 4.59 4.86 5.52 5.53 5.67 4.93 5.05 5.10 5.19 4.78

Sun-Tek Mfg 4.81 4.11 4.80 5.29 5.33 4.80 4.94 4.40 5.06 4.36 5.00

Weather Shield 4.73 4.10 5.05 4.25 5.30 4.73 4.82 4.50 4.79 4.58 5.00

Alcoa 4.72 4.54 4.87 4.80 4.67 5.33 4.79 3.89 4.54 4.82 5.50

Sun Tunnel 4.68 4.56 4.35 5.27 4.89 5.09 4.70 4.33 4.66 4.82 4.20

Wasco 4.56 4.23 4.60 4.75 4.80 4.57 4.86 4.00 4.68 4.23 5.00

U.S. Sunlight Corp. 4.54 3.57 4.57 5.20 5.20 4.50 4.62 4.40 4.55 4.60 4.33

ODL 4.46 3.83 4.00 5.00 5.17 4.33 4.71 3.75 4.50 4.50 4.00

Quality Ratings


461




Mid-west West

Under $150K

$150K-$499K

$500K+

Less than 5

5 to 49 50+


Warranty 6.31 6.20 6.31 6.56 6.06 6.82 6.18 6.22 6.32 6.27 6.44


Product Price 5.90 5.95 6.04 5.74 5.88 6.12 5.94 5.65 5.85 5.88 6.22


5.90 6.00 6.08 5.89 5.50 6.47 5.94 5.39 5.87 5.85 6.22


5.48 5.40 5.31 5.89 5.19 6.29 5.45 4.96 5.62 5.24 5.67


5.11 5.00 4.81 5.67 4.81 5.35 5.33 4.48 5.28 4.85 5.22



Documents

2015 BUILDER BRAND USE STUDYcdnassets.hw.net/62/62/b7e51fc54a94981c56800fce36d6/2015-buil… · 2015 Builder Brand Use Study PRODUCT CATEGORIES Summary Detailed Results Bath Accessories