BECK BRAND GUIDELINES - The Beck · PDF file · 2017-03-03REV.03032017 BRAND POSITIONING STATEMENT: To clients who demand excellence, The Beck Group is the designer and builder whose

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BRAND POSITIONING STATEMENT:

To clients who demand excellence, The Beck Group is the designer and builder whose innovative approach and expertise has built better communities for over a century.

BECKBRANDGUIDELINES

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PAGE 1BECK BRAND GUIDELINES INTRODUCTION

This document is your guide to understanding the usage standards for The Beck Group identity program across a variety of applications. The graphic identity program supports our overall branding strategy and will help enhance the value of our brand.

Maintaining equity in our brand involves a significant investment of resources. To help us all realize the best return on our investment, we ask that you follow the guidelines outlined here. By doing your part to ensure consistency, you will maximize the effectiveness of the graphic identity and enhance the value of our brand.

For questions and approvals,

Yunjoo NamkoongDirector of Visual [email protected] 214 303 6814

mailto:YunjooNamkoong%40beckgroup.com?subject=Brand%20Guidelines%20Questions%20and%20Approval

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PAGE 2BECK BRAND GUIDELINES: LOGO | COLOR | TYPOGRAPHY | STATIONERY | POWERPOINT | PROMOTIONAL MATERIALS | JOBSITE | SAFETY

PRIMARY LOGO

The Beck Group’s primary logo is a graphic element, never to be recreated or typed.

Applications are for business materials, marketing collateral and promotional materials. This is the default logo – when in doubt, go with this.

COLOR:

PMS 286CMYK: 100/66/0/2RGB: 0/51/160HEX: #0033a0

PRIMARY LOGOWITH TAGLINE

The Beck Group’s primary logo with tagline is a graphic element, never to be recreated or typed.

COLOR:

PMS 286CMYK: 100/66/0/2RGB: 0/51/160HEX: #0033a0

PMS 405CMYK: 26/16/9/43

RGB: 119/114/109

HEX: #6A6057

FILE LOCATION: Please go to BP05 Beck Brand of BPM or click here.

Both JPG and EPS file formats are available in the Shared Documents section.

GEOMETRY:

GEOMETRY: GEOMETRY:

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BLACK AND WHITE

Only use the all-black logo in instances when the blue won’t reproduce well, as in drawing title blocks or faxes. When reversing out of a color, make the logo all-white.

All other usage must be reviewed and approved by the Marketing department.

DO NOT

Never outline any part of the artwork, change the size and relationship of it, or change the color.

ALL-BLACK: ALL-WHITE:

Important! The Beck Group’s tagline must never stand alone without prior approval. The tagline must never be typed under any circumstances.

Think. Design. Build

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PERSONALIZEDLOGOS

Personalized logos have been created for departments, disciplines, markets, programs, events and locations.

Please see available personalized logos in the appendix section at the end of this document.

COLOR:

PMS 286CMYK: 100/66/0/2RGB: 0/51/160HEX: #0033a0

PMS 405CMYK: 26/16/9/43RGB: 119/114/109HEX: #6A6057

To request a personalized logo, please contact


IMPORTANT! The Beck Group’s personalized logo must never to be recreated or typed.



DEPT/EVENT/PROGRAM HERE

DEPT/EVENT/PROGRAMHERE

GEOMETRY:


http://bpm.beckgroup.com/wordpress/bp05-beck-brand/bp05-03-logo-files/

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Rich BlackCMYK: 65/50/50/100RGB: 0/0/0HEX: #000000

COLORPALETTE

This is the color palette for The Beck Group.Beck blue is the primary brand color. The secondary colors should be used as accents to the primary color.

WEBSITE COLORS:

Blue #0033a0Orange: #f25a2aLight Gray: #ededee [ used for the block modules ]Medium Gray: #a7a9ac [ Intro copy sections ]Dark Gray: #717074 [ footer gray ]Gray Background: #f5f5f6 [ edges of the screen ]Dark Text Color: #333333

PMS Warm RedCMYK: 0/83/80/0RGB: 249/66/58HEX: #F9423A

75% gray mixCMYK: 49/38/38/75RGB: 50/54/56HEX: #323638

65% gray mixCMYK: 42/32/32/65RGB: 71/74/76HEX: #474a4c

50% gray mixCMYK: 32/25/25/50RGB: 113/112/116HEX: #717074

25% gray mixCMYK: 16/13/13/25RGB: 167/167/168HEX: #a7a7a8

10% gray mixCMYK: 6/5/5/10RGB: 214 /213/214HEX: #d6d5d6

PMS 405CMYK: 26/31/35/72RGB: 105/97/88HEX: #696158

PMS 286CMYK: 100/75/0/0RGB: 0/51/160HEX: #0033a0

PRIMARY COLOR:

SECONDARY COLORS:

SUPPORTING COLORS:

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TYPOGRAPHY

The Helvetica Neue typeface comes in a variety of weights and can be used in a variety of sizes and in all caps or lower case as needed.

When Helvetica Neue are not available, Arial or Arial Narrow may be used. Arial is used for our email signature, electronic template files.

CORPORATE TYPEFACES:

Helvetica Neue 45Helvetica Neue 55Helvetica Neue 65Helvetica Neue 75Helvetica Neue Condensed 57Helvetica Neue Condensed 67

SUBSTITUTE TYPEFACES:

ArialArial Bold Arial NarrowArial Narrow Bold

Arial typeface is used for followings:E-mail signatureElectric Letterhead Templates PowerPoint Templates

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PRE-PRINTEDSTATIONERY

Additional stationery not shown below are:Grid pad (8.5”x11.75”)Grid notebook (8”x8”)Grid pocket card (3”x5”)

To order pre-printed stationery, please contact Carol Whipple.

Carol Whipple [email protected] 303 6455

BRIANMILLER AIA, LEED AP

PRINCIPAL

[email protected]

DIRECT 512 997 5015 CELL 512 560 1349

1108 LAVACA STREET, SUITE 520, AUSTIN, TEXAS 78701

BECK ARCHITECTURE, LLC 512 997 5000

LETTERHEAD

3.5” X 5” MAILING LABEL 4.25” X 5.5” NOTEPAD A2 ENVELOPE

#10 ENVELOPE BUSINESS CARD

A2 NOTECARD

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ELECTRONICLETTERHEAD

This is the approved electronic letterhead for The Beck Group. The text of the letter should be set according the guidelines below. It should never overflow the following margins.

SPECIFICATIONS:

Font: Arial RegularFont Size: 10.5 pt.Line Spacing: 13 pt.Left and Right margins: 1”Top and Bottom margins: 0.5”

Electronic letterhead files are created for each office address. To request a letterhead template for a jobsite address, please contact the Marketing department.



Microsoft Word template files are available in the Shared Documents section..

1807 ROSS AVENUE, SUITE 500, DALLAS, TEXAS 75201 | 214 303 6200

November 15, 2014

Ms. Helen JonesPresidentJones, Jones & Jones123 International LaneBoston, Massachusetts 01234

Dear Ms. Jones:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vitae dapibus mauris, vehicula feugiat quam. Sed risus diam, elementum sed malesuada in, auctor ut dui. Nulla mattis vel leo a scelerisque. Nunc vel libero id nibh malesuada dapibus et ut nisi. Mauris tincidunt elit odio, non pulvinar lectus vestibulum ac. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed ornare quam tortor, in rhoncus velit vestibulum at. Morbi iaculis quam ac purus vestibulum tristique.

Suspendisse auctor enim ante, eu mattis arcu congue eget. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur ut aliquam orci. Donec risus nibh, ullamcorper vitae ipsum gravida, pharetra dictum erat. Curabitur dapibus condimentum malesuada.

Nam tincidunt purus et neque lacinia, eu feugiat mauris pretium. Phasellus lobortis in enim sed ullamcorper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque viverra, turpis nec maximus ultricies, quam tortor commodo mi, et porttitor lorem sem vitae enim. Morbi consectetur felis libero, a maximus arcu vestibulum vitae. Proin a porta nisi. Vestibulum nunc massa, tristique eget fermentum ac.

Sincerely,

John DoeManaging Director

1807 ROSS AVENUE, SUITE 500, DALLAS, TEXAS 75201 | 214 303 6200

November 15, 2014

Ms. Helen JonesPresidentJones, Jones & Jones123 International LaneBoston, Massachusetts 01234

Dear Ms. Jones:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vitae dapibus mauris, vehicula feugiat quam. Sed risus diam, elementum sed malesuada in, auctor ut dui. Nulla mattis vel leo a scelerisque. Nunc vel libero id nibh malesuada dapibus et ut nisi. Mauris tincidunt elit odio, non pulvinar lectus vestibulum ac. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed ornare quam tortor, in rhoncus velit vestibulum at. Morbi iaculis quam ac purus vestibulum tristique.

Suspendisse auctor enim ante, eu mattis arcu congue eget. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur ut aliquam orci. Donec risus nibh, ullamcorper vitae ipsum gravida, pharetra dictum erat. Curabitur dapibus condimentum malesuada.

Nam tincidunt purus et neque lacinia, eu feugiat mauris pretium. Phasellus lobortis in enim sed ullamcorper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque viverra, turpis nec maximus ultricies, quam tortor commodo mi, et porttitor lorem sem vitae enim. Morbi consectetur felis libero, a maximus arcu vestibulum vitae. Proin a porta nisi. Vestibulum nunc massa, tristique eget fermentum ac.

Aenean quis leo ornare, lobortis risus ac, fringilla urna. Sed sed lorem malesuada, tristique tellus quis, dignissim purus. Donec porttitor et libero et pharetra. In hac habitasse platea dictumst. Phasellus vehicula enim non rhoncus posuere. Mauris blandit imperdiet eleifend. Aenean maximus, quam in ullamcorper blandit, felis ex facilisis nisi, at convallis lorem purus et neque. Duis fringilla dolor leo, id lacinia quam vestibulum vitae.

Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nunc dignissim felis sit amet massa viverra commodo nec nec massa. Fusce faucibus sagittis ligula sed sollicitudin. Etiam maximus porttitor dui non rutrum. Morbi efficitur porta ornare. Maecenas volutpat purus nec dolor volutpat, in scelerisque lectus rhoncus. Morbi maximus nunc non ante egestas egestas. Quisque ac eleifend nulla.

Cras sollicitudin mauris sed porta ultrices. In vel viverra nisi, sit amet facilisis urna. Integer accumsan egestas libero, at laoreet ligula ultricies vel. Nunc pellentesque neque et porttitor ornare. Ut non metus arcu. Sed quis nunc finibus, fringilla odio ut, porttitor mauris. Suspendisse rhoncus metus quam, vel accumsan sem sollicitudin id. Vivamus viverra laoreet

Donec porta nisl in justo ullamcorper, vitae ultricies sem porta. Duis porta turpis ut ante efficitur, nec eleifend augue posuere. Nulla a feugiat diam. Praesent ultrices porttitor lacus, ac tristique felis placerat eget. Vivamus fermentum diam eget tortor hendrerit, non viverra diam aliquam. Duis eget odio viverra, tincidunt neque at, pretium ligula.

Cras eu pulvinar nunc, at semper risus. Sed id quam vel turpis fermentum convallis. Donec ex nunc, bibendum ut ultrices sit amet, interdum nec diam. Vestibulum pretium vel nisi vulputate condimentum. Pellentesque facilisis suscipit ex. Suspendisse quis leo nisl. Aliquam erat volutpat quam lacus, rhoncus.

Ut fermentum, diam quis accumsan ornare, eros ante ultricies felis, eu faucibus lacus sem ut quam. Cras eu tincidunt libero. Quisque interdum justo ac rutrum elementum. Donec euismod tellus sed bibendum fermentum. Vestibulum luctus purus vel ipsum aliquet feugiat. Cras laoreet, eros a feugiat dapibus, sapien magna tincidunt dolor, non accumsan felis dolor a dui. Nulla efficitur sem dolor, quis laoreet massa malesuada nec. Nulla molestie risus vulputate lorem hendrerit, eget accumsan turpis lacinia.

Proin erat ex, efficitur vel sollicitudin ut, luctus ut magna. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Aliquam quam lacus, rhoncus vel lorem nec, ultrices tempor dolor. Etiam tellus augue, dictum in malesuada quis, dapibus a lorem. Morbi elementum sagittis odio, non molestie urna cursus eu. Phasellus vel est id sapien vestibulum ultrices sit amet sit amet justo.

Sincerely,

John DoeManaging Director

1ST SHEET 2ND SHEET


http://bpm.beckgroup.com/wordpress/bp05-beck-brand/bp05-04-beck-word-template/

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EMAILSIGNATURE

This is the corporate email signature. The background of emails should be white and should not include any graphics, watermarks or colors without prior approval.

EMAIL SIGNATURE:

FIRSTNAME (REQUIRED)LASTNAME (REQUIRED)CREDENTIALS (OPTIONAL)TITLE, DEPARTMENT (OPTIONAL)DIRECT 214 123 4567 (OPTIONAL)CELL 214 890-1234 (OPTIONAL)

THE BECK GROUP (REQUIRED)1807 ROSS AVENUE, SUITE 500 (REQUIRED)DALLAS, TEXAS 75201 (REQUIRED)214 303 6200 (REQUIRED EXCEPT ATT ALLIANCE)

This e-mail may be privileged and confidential. If you are not the intended recipient, please delete from all computers. (required)

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TEXT PAGE HEADLINE GOES HERE

Body copy text goes here: §  Bullet 1

–  Bullet 2 §  Bullet 3


Subhead goes here

TEXT PAGE HEADLINE GOES HERE Body copy text goes here: §  Bullet 1



TEXT SLIDES:

POWERPOINTPRESENTATION

This is the approved PowerPoint presentation template for The Beck Group.

A selection of approved background images are included in the template for your use.


PowerPoint template file is available in the Shared Documents section.

Subhead goes here

PRESENTATION TITLE GOES HERE WITH ROOM FOR THREE LINES

Subhead goes here

PRESENTATION TITLE GOES HERE WITH ROOM FOR THREE LINES

COVER SLIDE: COVER WITH ADDITIONAL LOGO SLIDE:

SECTION DIVIDER TITLE GOES HERE

SECTION DIVIDER SLIDE:

IMAGE SLIDES:

IMAGE TITLE GOES HERE IMAGE SUBHEAD GOES HERE

http://bpm.beckgroup.com/wordpress/bp05-beck-brand/bp05-05-beck-powerpoint-templates/

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APPROVED PRODUCT COLOR AND LOGO TREATMENT OPTIONS:

BLUE WHITE BLACK GRAY

IMPRINT LOGO TREATMENT OPTIONS:

WHITE PRIMARY BLUE PRIMARY BLUE PRIMARY

WHITE PRIMARY

BLUE PRIMARY

WHITE PRIMARY

EMBROIDERY LOGO TREATMENT OPTIONS:

BLUE PRIMARY

WHITE OUTLINED

BLUE PRIMARY

BLUE OUTLINED

BLUE PRIMARY

BLUE OUTLINED

WHITE OUTLINED

BLUE PRIMARY

BLUE OUTLINED

WHITE OUTLINED

TONE ON TONE (EMBROIDERY ONLY):

BLUE OUTLINED WHITE OUTLINED BLACK OUTLINED GRAY OUTLINED

ADDITIONAL LOGO PLACEMENT: ALTERNATE OPTION:

Sponsored by Baylor Healthcare Sponsored by

Baylor Healthcare

PROMOTIONALMATERIALS

Please see the swatches on the right for approved product colors and logo treatment options for both imprint and embroidery.

Additional logos and text information may not appear on the same imprint/embroidery area as the Beck logo. Placement options are pictured on the bottom of the right column.

Beck store provides pre-approved Beck branded items for individual purchase. Click here or visit the login page of our website at http://www.beckgroup.com/login/

Other promotional items can be ordered by contacting one of our pre-approved vendors.

PRIMARY VENDOR:

Kathy Presbaugh Scarborough Specialties [email protected] 925 8856

SECONDARY VENDOR:

Ali CarrAli [email protected] 742 4167

All Beck branded materials must be reviewed and approved by Director of Visual Communications.

Yunjoo NamkoongDirector of Visual [email protected] 303 6814

PRIMARY LOGO EXAMPLE: OUTLINED LOGO EXAMPLE:EMBROIDERY ONLY

LOGO PLACEMENT OPTIONS:

http://www.co-store.com/beck

http://www.co-store.com/beck

http://www.beckgroup.com/login/

http://www.beckgroup.com/login/


5’-10”

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JOBSITE OVERVIEW

WHITETOWER CRANE

FRONT LIT CHANNEL LETTER SIGNAGE

MAIN ENTRANCE

SIGN: 5’X5’ ON 5’ POST

TRAILER SIGN: 30”X40”

WHITE TRAILER & BLUE SKIRTING

BECK BRANDEDJOBSITE FENCE(OPTIONAL BRANDED WINDSCREEN)

6’-0” TALL FENCE




BASED ON 6’-0” X 8’-0” CHAIN LINK FENCE | SCALE: 1’-0”=1/4”

2’-6

”

2’-6

”

2’-6

”

4-6”

6’-0

”

8’-0”

1’-0

”

1’-0

”

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JOBSITE FENCE

Unless specific fencing is required by a project, blue windscreen must be attached to the 6 to 8 feet chain link fence.

PRIMARY VENDOR:

Matt White, Regional ManagerAbatix [email protected] 381 1146

BECK BRANDEDWINDSCREEN (OPTIONAL)

For high profile projects such as a significant urban project site, Beck branded windscreen shown on the right is recommended for the fencing treatment.

PATTERN STRUCTURE

PRIMARY VENDOR:


FENCESCREEN 200 SERIESCOLOR: BLUE

5’X5’ SIGN ON 5’ TALL POST | SCALE: 1’-0”=1/4”

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JOBSITE TRAILER

Beck trailers shall be painted in white and blue skirting is required.

BASED ON ACTON MOBILE SINGLE-WIDE MOBILE OFFICE TRAILER (MODEL 1040) | NOT TO SCALE

JOBSITEENTRANCE SIGN

5’ x 5’ BECK sign shall be located on or near trailer entry, at point of highest visibility. All jobsite signage are screen printed with flood coat method to match PMS 286 on aluminum .040.

PRIMARY VENDOR:


BLUE PAINT COLOR:

SHERWIN WILLIAMS

SW 6966 BLUEBLOOD

WHITE PAINT COLOR:

SHERWIN WILLIAMS

SW 7006 EXTRA WHITE

5’-0”

5”

5”

PMS 286

WHITE

4”X4” WHITE PAINTED WOOD

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JOBSITE TRAILER BECK SIGN

30”x43” trailer Beck sign will be mounted on either side of the trailer door. The sign must be top-aligned with the door a foot away from either left or right side of the door.

PRIMARY VENDOR:


JOBSITE TRAILEROFFICE SIGN

Office sign will be mounted on the center of the entry door. Letters are Helvetica Neue 75 Bold at 0.75” tall or 72pt.

FIELD OFFICE

FIELD OFFICE

FIELD OFFICE

0.75

”

12”

30”

24”

12”

SIGN ON THE LEFT SIDE OF DOOR | SCALE: 1’-0”=1/4”

SIGN ON THE RIGHT SIDE OF DOOR | SCALE: 1’-0”=1/4”

TRAILER SIGN | SCALE: 1’-0”=1/2”

OFFICE SIGN | SCALE: 1’-0”=3”

3” MARGINS ON

ALL SIDES

43”

2”

9”

37”

ALIGN ON TOP

ALIGN ON TOP

204”

46”

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TOWER CRANE

All tower cranes are to be white unless approved by a Regional Leader

TOWER CRANESIGNAGE

Tower crane sign will be internally illuminated reverse channel letters.

46.00” x 204.00” Channel letters on custom 2” square tube aluminum frame / raceway. Front lit with triple row white LEDs and remote power supplies in exterior rated UL enclosure with 10’ whip.

PRIMARY VENDOR:

Brian StoddardNW SignsDirect [email protected] www.nwsigns.com

CHANNEL LETTERS: FRONT LIT

CRANE COLOR: WHITE

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TRUCKS

Beck trucks shall be branded with logos on left and right door and tailgate.

To schedule truck rebranding, please contact Carol Whipple.

Carol Whipple [email protected] 303 6455

HARD HATS

Beck hard hats are branded with Beck logo on the front and the tagline on the back.

PRIMARY VENDOR:


SIDE VIEW

REAR VIEW

FRONT: 2.25” WIDE LOGO BACK: 2.25” WIDE TAGLINE

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BECKSAFETY BEGINS WITH MELOGO

The Beck Group’s primary logo with Safety Begins With Me is a graphic element, never to be recreated or typed.

COLOR:

PMS 286CMYK: 100/66/0/2RGB: 0/51/160HEX: #0033a0




BECKSAFETY DEPARTMENTLOGO

Personalized Logo for Safety Department is a graphic element, never to be recreated or typed.



PRIMARY LOGO

SECONDARY LOGO

THIS LOGO IS AVAILABLE FOR BANNERS AND PROMOTIONAL ITEMS AND NEED PRIOR APPROVAL.



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Important! Safety Begins With Me! Logo must never stand alone without prior approval.

For approval, please contact Yunjoo NamkoongDirector of Visual [email protected] 303 6814

DO NOT

Never outline any part of the artwork, change the size and relationship of it, or change the color.

This is a graphic element, never to be recreated or typed.

SAFETYCOLOR

PMS Warm Red is primary color for Safety Department.

REVERSEDLOGO USAGE

Reversed logo is available when used on PMS Warm Red color background.


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QUESTIONS:

Yunjoo Namkoong Director of Visual [email protected] 214 303 6814