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REACH AN AFFLUENT DEMOGRAPHIC WITH AN EXPERIENTIAL CAMPAIGN
OUR PORTFOLIO
Upper Street Events is a leading UK-based consumer-focused events company. We create and organise innovative, premium and stylish consumer and trade events that target the passions and interests of carefully chosen niche audiences.
With 18 aspirational, stylish and innovative events, Upper Street Events offer flexible and tailored sponsorship opportunities. All partnerships are founded upon understanding your company’s brand and objectives. Together we then design bespoke, creative, experience rich packages that deliver optimum return on your investment. Throughout your involvement you will have the support of our dedicated team to ensure we bring your brand to life before, during and after the events.
THE CYCLE SHOW
SAMSUNG AT GADGET SHOW LIVE EXPERIENTIAL SHOWCASE AT WESTFIELD
MAIN IMAGE FROM THE GADGET SHOW LIVE
“ This is our main annual opportunity to meet teachers, students and to promote our brand to the people that our going to be our customers in the future” (Harlequin Floors, Move It)
“ For globe-trotting collectors, the 2015 season begins in London with the annual London Art Fair” (New York Times, London Art Fair)
MAIN IMAGE FROM MOVE IT
STAND OUTClear alignment of your brand/company
POSITIONINGA communication platform through which you can demonstrate the value you place
ENGAGEMENTDirect access to high advocacy and influential individuals
PROFILEUnrivalled exposure to a targeted audience in the UK and internationally via a comprehensive marketing, PR and event programme, all incorporating your brand credentials
MOVE IT SHOW
PERONI AT LONDON ART FAIR
841,416 Emailable Database
789,984 Mailable Database
4,558,879 Online advertising
campaign reach
3,861,000 ATL/OOH campaign reach
34,681 Other
Social Media Audience 3,212,235
Website Traffic
6,702,6481 Print Reach
233,979 Facebook Likes
164,890 Twitter Followers
CODORNIU CAVA BAR AT COUNTRY LIVING CHRISTMAS FAIR
RESULTS DRIVEN CAMPAIGNS
MAOAM PARTNERSHIP OF MOVE ITTime Frame: 2008-2012 Number of Events: 5Locations: London Olympia
ACTIVITIES INCLUDED:
• Brand logo on all major print, email and online marketing• Naming rights of the Freestyle Stage, a central feature • Huge central hanging banner • Naming rights and branding of a Dance Studio• Large-scale sampling campaign to a hard-to-reach audience• Competition and filming uploaded to YouTube daily on the
Freestyle Stage
RESULTS:
• 60,000 MAOAM sweets sampled at every show• Over 100,000 YouTube visits of the Freestyle Stage • Increased brand awareness and new brand followers
amongst target market • Successful 5 year relationship
MICROSOFT WINDOWS PARTNERSHIP OF GADGET SHOW LIVE
ACTIVITIES INCLUDED:
• Headline Partnership of Gadget Show Live • Co-sponsor of Super-Theatre and space at the front of every show
to showcase newest technology• Brand acknowledgement to appear on all media advertising, printed
materials, online, on header panel of the official website, on all e-tickets, plugs on the TV programme and through social networking.
• Brand acknowledgement in and around the venue, in the Super theatre, in entrance tunnel and above two giant screens on stage
• Prize giveaways in the Super Theatre and name credits• Client and staff engagement at the show with complimentary tickets
RESULTS:
• Total campaign reach of 451,184,488• Great brand exposure and testing of product • Successful 2 year relationship
DFS AT THE COUNTRY LIVING FAIRS
ACTIVITIES INCLUDED:
• Campaign across all Christmas Fairs with brand on all major print, email and online marketing
• Sponsor of the Lifestyle Theatres at all Christmas Fairs • Creation of bespoke DFS lounge areas • Sponsor of 50,000 show bags • Competitions for data capture at the Fairs
RESULTS:
• Change of perception of the DFS brand to a new ABC1 audience
• ROI on sales of sofas at the shows • Data capture through competition entries
at the shows
Time Frame: 2012-2014 Number of Events: 9 Christmas FairsLocations: BDC London, SECC Scotland, HIC Harrogate
Time Frame: 2012-2014 Number of Events: 4Locations: London ExCeL, London Earl’s Court, NEC Birmingham
OUR PARTNERS
NEXT STEPS
Talk to our sponsorship team Lesley Fryer on 0207 688 6842, [email protected] Patrick Johnson on 0207 288 6646, [email protected] Emily Stafford on 0207 288 6070, [email protected]
“ I thought the organisation of the event was fantastic, especially the marketing. Obviously for me as a sponsor, we want to get our brand out there – it really worked. This has been such a success, we are definitely going back next year” (Create and Craft, The WI Fair)
“ It was our first time and it has been a very valuable experience. We met a lot of potential customers and business partners and it was a good way to build brand awareness for our TEFL school in Spain” (TEFL, Language Show)
“ We thrive off new ideas and innovation and this is a great place to see that and to have opportunity to meet all these new designers, have conversations and hopefully start new relationships”
(John Lewis, New Designers)
MAIN IMAGE FROM COUNTRY LIVING CHRISTMAS
GREEN & BLACK AT COUNTRY LIVING CHRISTMAS FAIR
UPPER STREET PORTFOLIO VS INDUSTRY AVERAGE
UPPER STREET EVENTS Delivering premium quality shows.
UPPERSTREETEVENTS
IndustryAverage
OVERALL SATISFACTION 4.14 4.07
NET PROMOTER SCORE 3.02 2.89
VALUE FOR MONEY 3.81 3.76
LIKELYHOOD OF RETURN 3.86 3.81
INFINITI AT LONDON ART FAIR
