2017 Media Kit - travAlliancemedia · 2017 Media Kit Print & Digital Media Education & Relationship Marketing Interactive & Sales Engagement Platforms Consumer Engagement . 2 Sales

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2 0 1 7 Media KitPrint & Digital Media

Education & Relationship Marketing

Interactive & Sales Engagement Platforms

Consumer Engagement

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Sales Team Contacts

Laura Murphy Regional Director, Northeast & International O: 856-505-1411 | F: 856-727-0136 [email protected]

Greg Custer Managing Director, Mexico/Latin America Senior Director, Agent Training Western USA O: 856-505-1458 | M: 541-350-9913 | F: 856-840-4258 [email protected]

Maria-Antonieta (Toni) Aguirre Director of Sales, Mexico/Latin America Regional Director South Central US (Louisiana, Oklahoma, Tennessee, Texas) O: 856-505-1459 | M: 832-766-0067 | F: 856-840-4259 [email protected]

Kelly Flanagan Regional Director, Southeast US & Caribbean O: 856-505-1455 | M: 954-913-0202 | F: 305-397-2681 [email protected]

Mary Jane Jacobs Regional Director, North Midwest O: 856-505-1454 | F: 856-840-4254 [email protected]

Tiffany Raif Regional Director, West Coast O: 856-505-1453 | M: 212-729-0197 | F: 856-840-4253 [email protected]

Cheryl Scheideler Vice President, Managing Director Agent Studio O: 856-505-1452 | M: 973-906-6725 | F: 856-840-4252 [email protected]

Helen Whitehead National Sales Manager - Traveljobs O: 856-505-1495 | M: 516-639-0026 | F: 856-840-4295 [email protected]

National

International

Maura Byrne Vice President, Sales & Marketing & Group Publisher O: 856-505-1451 | M: 914-447-2693 | F: 856-727-0136 [email protected]

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Table of Contents

Introduction to travAlliancemedia ............................. 04Travel Forward ................................................................... 05

Online & Digital Media SolutionsTravelPulse.com ................................................................ 07TravelPulse.com Content Strategy ............................. 09TravelPulse.com Display Advertising ........................ 11TravelPulse.com Newsletter ......................................... 12TravelPulseTV On Location ........................................... 17

Print Media SolutionsVacation Agent Magazine ............................................. 19Agent@Home Magazine ................................................ 24Build a Franchise Position .............................................. 31

Digital Sales PlatformsAgent Engagement Solutions ..................................... 32Webinars .............................................................................. 33Digital Expos ...................................................................... 34Digital Seminars ................................................................ 361-2-1 Email Marketing .................................................... 15

Education & Relationship MarketingTravel Agent Academy .................................................... 37Travel Agent Academy Affiliate Program ................. 40

ROISupplier Dashboard ......................................................... 18

Rates & SpecsQuarterly At-A-Glance: Vacation Agent .................... 22 Quarterly At-A-Glance: Agent@Home Magazine.. 27 Special Sections ................................................................ 292017 Advertising Rate Card .......................................... 41Print Close & Materials Due Dates .............................. 42Print Media Requirements ............................................ 43Mechanical Specifications ............................................. 44TravelPulse.com Digital Advertising Specs ............. 45TravelPulse.com Content Strategy Specs ............... 461-2-1 Email Marketing Specs ........................................ 47

Contact InformationSales Team ........................................................................... 02Production Team............................................................... 48Editorial Team ................................................................... 49

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Let’s get acquainted.We’re travAlliancemedia. Our team successfully helps leading travel industry brands, large and small, connect with travel agents – and consumers - around the world. Our brands provide engaging premium content to agents and integrated marketing solutions to advertisers.

Our diverse print & digital portfolio reaches over 95% of the travel agent market connecting at every touch point – it’s conversation marketing unmatched by our competitors.

Mark MurphyFounder/CEO, travAlliancemedia

Travel Industry Advocate

As Seen On:

Watch Mark’s Media Appearances now http://www.markmurphytravels.com/in-the-media.html

Watch Mark Promoting Travel Agents now http://www.travelpulse.com/travelagents/

Maura ByrneVP Sales & Marketing/

Group Publisher

Shawn Murphy Director of SEO/

Online Media

Tim Wood Editor-in-Chief

TravelPulse.com

Theresa Norton Editor-in-Chief

Vacation Agent & Agent@Home Magazines

Ken Ehrman Chief

Information Officer

Nick Choo Creative Director

Patrick Capel Chief

Technology Officer

Lisa Aberman Chief

Financial Officer

Jane Jamison Editorial Director/ Custom Publisher

Greg Custer Managing Director

Mexico and Latin America

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Travel ForwardThe Right Audience, the Right Platforms, the Best ROI

travAlliancemedia leads the industry with cutting-edge print & digital media, education & relationship marketing, interactive & sales engagement platforms and consumer engagement products that connect travel brands to agents and millions of their customers.

We provide an integrated media platform with unique and relevant content not available anywhere else, including the only products in the industry focused on the home-based and retail markets. Our targeted approach drives agent loyalty, higher yields, and greater lifetime value to help you maximize your marketing investment.

At every level, we create a customized approach with the right balance of strategy and creativity to deliver INNOVATIVE, IMPACTFUL, INTEGRATED and MEASURABLE marketing solutions.

YourBrand

Business Information Product Information

Training & EducationInteractive Sales

Platforms

Industry News & Media

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High Impact Digital & Print Media

TravelPulse.com Agent@Home Magazine

FOCUS ONFAMILIES!

How to find the perfect resort, cruise or tour to please everyone in the family!

ISSUE 122 | MARCH 2016 | $10.95

Karisma’s Family-Friendly Resort Offerings

Exploring theGalápagos Islands with Silversea Expeditions

Exclusive Group Travel: New but Experienced

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Vacation Agent Magazine

» The world’s leading travel trade website with a dedicated newsletter sent to over 93,000 travel agents every single morning.

» Agents sell what they know. Vacation Agent Magazine is the definitive trade publication travel agents turn to on how to market and sell cruises, tours/vacation packages and resorts to destinations around the world.

» The definitive resource on how to sell, mar-ket and run a successful home-based travel business. It’s still the only publication of its kind in the industry today.

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TravelPulse.comThe Travel Industry’s Undisputed Leader in the Digital Space

With an award-winning editorial staff, TravelPulse publishes the most in-depth and unique content for travel agents and consumers.

Recognizing technology is changing the way people consume media content, travAlliancemedia delivers daily coverage of every travel category on mobile, tablet or desktops.

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Our AudienceBy the Numbers Travel Agents are your most dependable audience for sustained sales support and consumer engagement. US and Canadian agents sell over $150 billion in annual travel sales, including higher volume, higher value, longer stay, and repeat engagements with your brand or destination.

To get into more client conversations, your brand needs to engage and inspire this audience to act as your most trusted sales force.

TravelPulse.com and our Daily Newsletter get you into lifelong sales relationships by telling your story on a sustained basis. The TravelPulse audience is the ideal place to build awareness, brand affinity and higher yield sales.

482,000 visits per month

700,000 page views per month

93,000travel agents

15% open rate

Source: Google Analytics

58,300Twitter Followers

13,156Facebook Fans

Social Outreach

July 2016 Daily Newsletter

... and growing!

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Are You Ready to Start a Conversation?

6. Microsite All your content is aggregated on your very own branded microsite: your unique space on TravelPulse.com.

4. Blogging Have a voice in telling your story and sharing your brand’s unique perspective with the TravelPulse community.

2. Guaranteed Press Releases Guarantee that your key press releases get picked up in addition to our normal news coverage.

5. Offers & Promotions Your offers and promotions will be featured to 93,000 agents in the TravelPulse Daily Newsletter and across TravelPulse.com.

3. Video Interviews Have us create video content or provide your own “Ready to Air” videos, to put a face to your product, property or destination. We will deliver a minmum of 5,000 views per video.

1. Featured Editorials Our editorial team works with you to publish in-depth and unique content about your brand.Ensure that travel agents know who you are and what you have to

offer before your sales team even picks up the phone. Surrounding your brand with strategic and engaging content showcases your brand and what you have to offer. Begin that conversation today.

What?A TravelPulse Content Marketing Program offers the right mix of insightful engagement with travelers who can share your news, videos, offers and more via their social channels and with their customers.

Where?Using our Daily Newsletter and TravelPulse.com, we ensure travel agents understand your unique qualities. We then constantly measure these engagements via our unique Supplier Dashboard, insuring ROI for your digital marketing efforts.

TravelPulse Content Marketing Programs

Build Your Brand With Engaging, Shareable Content

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Content Marketing Program Options

Your TravelPulse Content Marketing Components: Option A Option B Option C

Starting From $7500/mo $4000/mo $2250/mo

TravelPulse Daily Newsletter Frequency 1x/day 2x/week 4x/month

Your Brochures 5/ea 2/ea 1/ea

Ready to Air Videos 4x/year 2x/year 1x/year

Press ReleasesGuaranteed Placement

Up to 15x/year Up to 10x/year Up to 6x/year

EditorialTravelPulse News Features

Up to 12x/year Up to 6x/year Up to 4x/year

Blogging Up to 1x/week Up to 2x/month Up to 1x/month

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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TravelPulse.com Display Banner AdvertisingTargeted Digital Media Campaigns

TravelPulse offers high visibility for your brand alongside relevant travel industry coverage.

Content Categories & Sections» Latest Travel News

» Cruise

» Hotel & Resort

» Destination & Tourism

» Airlines & Airports, Car Rental & Rail

» Tour Operator, Vacation Packages

» Travel Agent, Host Agency & Consortia

» Features & Advice

» Business Travel, Travel Technology

» People & Entertainment

» Impacting Travel

300 x

250

728x90

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TravelPulse Daily Newsletter Display Banner AdvertisingYour brand in front of 93,000 opted-in travel agents every morning

Top News/Featured Deals 728x90, 300x250

Category Display Units300x250

* Publisher’s Own Data 2015

Advertise in the TravelPulse Daily - The place for breaking news, travel industry coverage and the hottest offers and promotions. Position your brand’s message alongside relevant category content.

Subscriber Facts» 93,000 Travel Agent Subscribers*

» Open Rate: 12%-15%

Categories & Sections» Top Stories

» Opinion

» Hotel & Resort

» Tour Operator

» Vacation Packages

» Cruise

» Airlines & Airports

» Destination & Tourism

» Car Rental & Rail

» Travel Agent

» Travel Technology

» Host Agency & Consortia

» Business Travel

» People

» Features & Advice

728 x 90

300 x 250

300 x

250

300 x 250

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TravelPulse: Weekend EditionExtend your Reach Beyond the Monday-Friday Demographic

Align your brand’s messaging with the top trending articles and offers of the week in the Weekend Edition.

» Frequency: Every Saturday

» Distribution: 93,000 opted-in Travel Agents

» Open Rate: 12%-15%

Sponsorship Opportunities» Takeover with Featured Offer

» Banner Takeover

» 728x90 Leaderboard

» 160x600 Wide Skyscraper

» Featured Offer

160 x

600

728x90

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TravelPulse: Niche NewslettersNiche Travel and Destination Focused NewslettersHighly targeted advertising to the travel agent sales force most likely to sell your destination or brand. Our Niche Newsletters are delivered to agents who have opted-in to receive the latest news and offers for specific travel segments or destinations they sell most.

» 728x90 Leaderboard

» 300x250 Rectangle (2)

» Featured Offer

Niche Newsletter Lineup» River Cruise E-Newsletter (River Cruise Compass)

Frequency: 2x/month (Every other Tuesday)

» Luxury E-Newsletter (The Luxury Insider) Frequency: 2x/month (Every other Tuesday)

» Mexico E-Newsletter (Magic of Mexico) Frequency: 2x/month (Every other Monday)

» Hawaii E-Newsletter Frequency: 2x/month (Every other Monday)

» Agent@Home E-Newsletter Frequency: 2x/month (Every other Thursday)

» Vacation Agent E-Newsletter Frequency: 2x/month (Every other Thursday)

» Caribbean E-Newsletter Frequency: 2x/month (Every other Friday)

» Las Vegas E-Newsletter Frequency: 1x/month (2nd Wednesday)

» Europe E-Newsletter Frequency: 1x/month (3rd Wednesday)

» Florida E-Newsletter Frequency: 1x/month (1st Thursday)

300 x

250

728x90

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Targeted Email MarketingAn email marketing program consists of: » 1 email to the national list or a targeted list

of your choice. » Tracking reports provided via

Supplier Dashboard. » Maximum total of 6 emails sent per day

from travAlliancemedia. No spamming the agents.

Target Your Message – Up to 150 Data Fields to Choose From Including:

» Geography » Destinations Sold » Certification or Specialty » Host Agency/Consortia

Start a Conversation with the Right Agent,100% Opt-In DatabaseIndividual travel agents must register and answer a comprehensive questionnaire that includes up to 150 data points on each agent. Each agent’s profile is entrusted to travAlliancemedia to deliver special offers and messages that are suited to the agent’s personal sales attributes.

1-2-1 Email MarketingStart a Conversation With the Right Agent

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TravelPulse Opportunities for Video ContentEngaging, immersive rich-media

TravelPulse offers numerous opportunities ranging from ready-to-air videos to on-location video production.

If you are looking to deliver a powerful visual message, introduce new product or simply build brand awareness using video, travAlliancemedia's in-house video production team is THE go-to source.

Ready-to-Air VideoExecutive One-on-One Interview with one of our Travel Experts

On Location Video In Studio Video

96% of B2B companies are planning to use video in their content marketing over the next year. *

*Merchant Marketing Group’s 2015 Digital Marketing Predictions

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Consumer DistributionAgent Studio, YouTube, promotional emails, custom landing pages, your company’s website.

Additional costs apply. For more information, contact [email protected]

TravelPulseTV On LocationBring Your Product or Destination to LifeThe wow factor in your marketing. Connect your brand with agents and millions of their consumers through an audio-visual experience by adding an extra sensory dimension to your marketing campaign. On average, videos generate 1200% more shares on social media than text and images combined. Videos are a beneficial tool in easily spreading your brand's message throughout any desired community.

Our award winning TravelPulseTV team along with host Mark Murphy will fully capture the essence of your product, property or destination. Leverage Mark Murphy’s national brand, expertise and influence in the travel trade industry.

Program elements include:» Filming on location or within our studio » Distribution via featured broadcastings from TravelPulse.com and other

digital platforms» Promotion (ROS Banners, 1-2-1 Email) » Post Production» Editing

Travel Agent DistributionTravelPulse.com, Agent Studio

Source: Adobe 2016

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travAlliancemedia provides administrative access to a customized results driven dashboard providing a 360° view of the performance of your entire market-ing program.

This analytics tool consolidates your data into an easy-to-use, web-based interface allowing you to track the results of your campaign including:

» Offers: Track total impressions and clicks for every offer posted on TravelPulse.com.

» Editorial: Find out when you have been covered, and how many people have seen and read the coverage.

» Videos: Track total number of views on all videos posted.

» Targeted Emails: Your agent messages are tracked by the date of deployment, total number deployed, total opened and total click-throughs. Find out what’s working and tailor your messages accordingly.

» Banner Ads: Track impressions and click-throughs for every banner.

» Webinars: Track every registrant and all attend-ees to your webinar(s).

Reporting Made EasyA detailed reporting schedule can be set to monitor and track the activity levels for specific components of your campaign.

Supplier DashboardGet a Single View of Your Marketing Performance

Metrics That Matter

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Vacation Agent MagazineAgents Sell What They Know - the Only Trade Magazine Focused on How to Sell Leisure Travel

The vast majority of revenue for today’s travel agents comes from selling tours, packages, hotels, resorts and cruises to destinations around the world. Vacation Agent is the only solution to reach the leisure agent segment that focuses on selling your product.

» Print & Digital Distribution » 30,662 Subscribers (combined print + digital)* » 100% Editorial Focus on Leisure » Targeted Advertising Opportunities » Monthly Distribution

100% Editorial Focus on Leisure Travel » Cruises » Hotels/Resorts » Tours » Destinations

Travel agents sell 2/3 of all cruises, tours and packages.Vacation Agent is the only magazine dedicated to the products travel agents sell every day.

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Adventureis the New LuxurySend your well-off clients on exoticexpeditions — wildlife viewing and infi nity pools included!

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ISSUE 124 | MAY 2016 | $10.95

VA_may16CVR_final.indd 1 4/29/16 2:22 PM

Become a Hotel-Selling Powerhouse

Fine-Tune the Art of Upselling, Plus Befriending the GM

ISSUE 125 | JUNE 2016 | $10.95

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Vacation Agent Magazine2017 Editorial Calendar

FREQ JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

COVER STORY

Capitalize On The Hottest

Cruises For 2017

Sizzling Trends In Honey-moon &

Romance Travel

Europe 2017

Preview: What’s New

In Cruise, Resorts &

Tours

Family & Multi-genera-tional Travel: Where They Want To Go

This Summer, Holidays &

School Breaks

Luxury Travel: The Very Best In Cruises, Resorts &

Tours

The Hottest Hotels & Resorts

The Growing LGBTQ Market:

Key Trends & How To

Sell It

River Cruis-es: New

Products, Destina-tions & Trends

All About All-In-

clusives: Develop-ments & Trends

What’s New With Airlines,

Rail Travel & Car

Rentals

The Americas & Canada 2017-18 Outlook:

Vacation In Your Own Backyard

What’s New To Sell

In 2018

Adventure Travel 5X • • • • •All-Inclusives 12X • • • • • • • • • • • •Airline Consolidators 4X • • • •Car Rentals 4X • • • •Consortia 4X • • • •Cruise 12X • • • • • • • • • • • •Family Travel 7X • • • • • • • •Groups 12X • • • • • • • • • • • •LGBT Travel 4X • • • •Rail Travel 2X • •Religious Travel 1X •Hotels/Resorts 12X • • • • • • • • • • • •River Cruise 12X • • • • • • • • • • • •Ski 6X • • • • • •Spa & Wellness Travel 5X • • • • •Technology 2X • •Tours 12X • • • • • • • • • • • •Travel Insurance 3X • • •Africa 4X • • • •Alaska 2X • •Asia/South Pacific 2X • •Australia 1X •Bermuda 2X • •Canada 4X • • • •Caribbean 12X • • • • • • • • • • • •

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ORY

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Vacation Agent Magazine2017 Editorial Calendar (Cont’d)


COVER STORY

Capitalize On The Hottest

Cruises For 2017

Sizzling Trends In Honey-moon &

Romance Travel

Europe 2017 Preview:

What’s New In Cruise, Resorts &

Tours

Family & Multi-genera-tional Travel: Where They Want To Go

This Summer, Holidays &

School Breaks

Luxury Travel: The Very Best In Cruises, Resorts &

Tours

The Hottest Hotels & Resorts

The Growing LGBTQ Market:

Key Trends & How To

Sell It

River Cruis-es: New

Products, Destina-tions & Trends

All About All-In-

clusives: Develop-ments & Trends

What’s New With Airlines,

Rail Travel & Car

Rentals

The Americas & Canada 2017-18 Outlook:

Vacation In Your Own Backyard

What’s New To Sell

In 2018

Central America 3X • • •

China 5X • • • • •

Egypt 3X • • •

Europe 6X • • • • • •

Florida 5X • • • • •

Germany 4X • • • •

Hawaii 12X • • • • • • • • • • • •

India 2X • •

Ireland 2X • •

Israel 2X • •

Japan 3X • • •

Korea 3X • • •

Las Vegas 12X • • • • • • • • • • • •

London 3X • • •

Morocco 2X • •

Mexico 12X • • • • • • • • • • • •

New England 5X • • • • •

New Orleans 6X • • • • • •

New York 3X • • •

Portugal 2X • •

South America 2X • •

Spain 2X • •

Switzerland 2X • •

Thailand 3X • • •

Marketplace 12X • • • • • • • • • • • •

direcTOURy 12X • • • • • • • • • • • •

SS*

DES

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N* Special Sections

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Quarterly-At-A-GlanceVacation Agent Magazine

ISSUE COVERAGE DUE DATES SPECIAL SECTIONSSPEC. SEC. DUE DATES

BONUS

DISTRIBUTION

JAN2017

CAPITALIZE ON THE HOTTEST CRUISES FOR 2017 All-Inclusives, Cruise, Family Travel, Groups, Hotels/Resorts, River Cruise, Ski, Spas/Health&Wellness, Tours, Caribbean, Central America, China, Europe, Hawaii, Las Vegas, Mexico, New Orleans, Marketplace, direcTOURy

Ad Close:NOV 29, 2016Materials Due:DEC 06, 2016

River Cruises, Spa & Wellness, Ski Vacations, Alaska, Australia, Caribbean, South Pacific


FEB2017

SIZZLING TRENDS IN HONEYMOON & ROMANCE TRAVEL All-Inclusives, Cruise, Groups, Gay & Lesbian Travel (LGBT) Hotels/Resorts, River Cruise, Ski, Tours, Travel Insurance, Africa, Alaska, Asia/South Pacific, Caribbean, Hawaii, Japan, Korea, Las Vegas, Mexico, Marketplace, direcTOURy

Ad Close:JAN 03, 2017

Materials Due:JAN 10, 2017

Adventure & Eco-Travel, Australia, Central America, Cuba, Florida, Brazil Desk Reference



MAR2017

EUROPE 2017 PREVIEW: WHAT’S NEW IN CRUISE, RESORTS & TOURS All-Inclusives, Airline Consolidators, Car Rentals, Cruise, Family Travel, Groups, Rail Travel, Religious Travel, Hotels/Resorts, River Cruise, Ski, Tours, Caribbean, China, Egypt, Europe, Germany, Hawaii, Ireland, Las Vegas, London, Morocco, Mexico, Portugal, Spain, Switzerland, Marketplace, direcTOURy

Ad Close:FEB 07, 2017

Materials Due:FEB 14, 2017

The Travvy Awards, Alaska, California, Canada, Las Vegas, Mexico, Los Cabos Desk Reference




BONUS

DISTRIBUTION

APR2017

FAMILY & MULTI-GENERATIONAL TRAVEL: WHERE THEY WANT TO GO THIS SUMMER HOLIDAY & SCHOOL BREAKS Adventure Travel, All-Inclusives, Airline Consolidators, Car Rentals, Cruise, Family Travel, Groups, Hotels/Resorts, River Cruise, Technology, Tours, Africa, Bermuda, Canada, Caribbean, Europe, Florida, Hawaii, Ireland, Las Vegas, London, Morocco, Mexico, New England, New Orleans, New York, Marketplace, DirecTOURy

Ad Close:MAR 07, 2017Materials Due:MAR 14, 2017

Adventure & Eco Travel, Family Travel, Spa & Wellness, River Cruises, Spa & Wellness, Arizona, Europe, Hawaii, Riviera Maya Desk Reference


Cruise3sixty

MAY2017

LUXURY TRAVEL: THE VERY BEST IN CRUISES, RESORTS & TOURS Adventure Travel, All-Inclusives, Consortia, Cruise, Groups, LGBT Travel, Hotels/Resorts, River Cruise, Ski, Spa & Wellness Travel, Tours, Africa, Caribbean, Central America, Egypt, Hawaii, Israel, Japan, Las Vegas, Morocco, Mexico, Spain, Switzerland, Thailand, Marketplace, DirecTOURy

Ad Close:APR 04, 2017

Materials Due:APR 11, 2017

California, Caribbean



JUN2017

THE HOTTEST HOTELS & RESORTS All-Inclusives, Consortia, Cruise, Family Travel, Groups, Hotels/Resorts, River Cruise, Tours, Asia/South Pacific, Canada, Caribbean, China, Europe, Florida, Hawaii, Japan, Las Vegas, Mexico, Thailand, Marketplace, direcTOURy

Ad Close:MAY 09, 2017

Materials Due:MAY 16, 2017

All-Inclusives, China, Florida, Las Vegas, Mexico



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Quarterly-At-A-GlanceVacation Agent Magazine


BONUS

DISTRIBUTION

JUL2017

THE GROWING LBGTQ MARKET: KEY TRENDS & HOW TO SELL IT Adventure Travel, All-Inclusives, Cruise, Groups, LGBT Travel, Hotels/Resorts, River Cruise, Spa & Wellness Travel, Tours, Travel Insurance, Caribbean, Florida,Germany, Hawaii, Las Vegas, Mexico, New England, New Orleans, New York, Marketplace, direcTOURy

Ad Close:JUN 06, 2017

Materials Due:JUN 13, 2017

The 2017-2018 Luxury Report*, Culinary & Wine, Pacific Asia



AUG2017

RIVER CRUISES: NEW PRODUCTS, DESTINATIONS & TRENDS All-Inclusives, Consortia, Cruise, Family Travel, Groups, Rail Travel, Hotels/Resorts, River Cruise, Tours, Caribbean, Egypt, Europe, Germany, Hawaii, India, Las Vegas, Mexico, New England, New Orleans, Portugal, South America, Marketplace, direcTOURy

Ad Close:JUL 11, 2017

Materials Due:JUL 18, 2017

Adventure & Eco-Travel, Africa, Arizona, Bermuda, Caribbean, Chile Desk Reference



SEP2017

ALL ABOUT ALL-INCLUSIVES: DEVELOPMENTS & TRENDS All-Inclusives, Cruise, Family Travel, Groups, Hotels/Resorts, River Cruise, Ski, Technology, Tours, Caribbean, Hawaii, India, Korea, Las Vegas, Mexico, Marketplace, direcTOURy

Ad Close:AUG 08, 2017

Materials Due:AUG 15, 2017

Official Destination Weddings & Honeymoons Directory*, Spa & Wellness, Ski Vacations, California, Las Vegas



ASTA, MLT University


BONUS

DISTRIBUTION

OCT2017

WHAT’S NEW WITH AIRLINES, RAIL TRAVEL & CAR RENTALS All-Inclusives, Airline Consolidators, Car Rentals, Cruise, Groups, Hotels/Resorts, River Cruise, Ski, Tours, Spas/Health & Wellness, Tours, Canada, Caribbean, Florida, Hawaii, Israel, Korea, Las Vegas, London, Mexico, New Orleans, South America, Marketplace, direcTOURy

Ad Close:SEP 05, 2017

Materials Due:SEP 12, 2017

LGBT Guide to Travel & Tourism, Little Black Book*, Holiday Travel, Ski Vacations, Alaska, Australia, Cuba, South Pacific, Vallarta-Nayarit Desk Reference


Materials Due:SEP 12,2017

NOV2017

THE AMERICAS & CANADA 2017-2018 OUTLOOK: VACATION IN YOUR OWN BACKYARD Adventure Travel, All-Inclusives, Airline Consolidators, Car Rentals, Cruise, Family Travel, Groups, Hotels/Resorts, River Cruise, Ski, Spa & Wellness Travel, Tours, Travel Insurance, Alaska, Canada, Caribbean, Central America, China, Hawaii, Las Vegas, Mexico, New England, New Orleans, New York, Marketplace, direcTOURy

Ad Close:OCT 03,2017

Materials Due:OCT 10, 2017

Ski Vacations, Australia, California, Caribbean, Europe, Mexico



DEC2017

WHAT’S NEW TO SELL IN 2018 Adventure Travel, All-Inclusives, Consortia, Cruise, Family Travel, Groups, LGBT Travel, Hotels/Resorts, River Cruise, Spa & Wellness Travel, Tours, Africa, Australia, Caribbean, China, Europe, Florida, Germany, Hawaii, Las Vegas, Mexico, New England, Thailand, Marketplace, direcTOURy

Ad Close:OCT 31, 2017

Materials Due:NOV 07, 2017

Definitive Guide to Ocean & River Cruising*, Spa & Wellness, Hawaii, Las Vegas, Cancun Desk Reference



USTOA

*Ad Close & Material Due Dates for these annual directories are two months prior to

published due dates.

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Agent@Home Magazine is the only publication written for and distributed exclusively to home-based agents — travel entrepreneurs who now make up almost 50% of the travel agent market.

» Only Magazine for At-Home Agents » Print & Digital Distribution » 26,477 Subscribers (combined print + digital)* » Targeted Advertising Opportunities » Monthly Distribution

“Working from home is a godsend, however sometimes you can feel cut off from the sup-pliers and your peers. Agent@Home makes me feel connected to the industry and allows me to learn what the trends are and what others are doing to succeed.

*

HELEN PRESTONGet Outta Town Travel

M A R C H 2 0 1 6 • I S S U E N O . 1 3 6 • $ 8 . 9 5

at

ROLLINGon the

RIVERSHow to Capitalize on

This Fast-Growing Global Industry

Building Your Business Plan

How to put the blocks in place to help you rise to new heights

J U N E 2 0 1 6 • I S S U E N O . 1 3 9 • $ 8 . 9 5

at

Agent@Home MagazineThe Information Home-based Agents Need to Succeed

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Agent@Home Magazine2017 Editorial Calendar


COVER STORY

New Ways to Sell the

Hottest Cruises of

2017

How and Why to

Specialize in Family & Multi-gen-erational

How to Grow

Your River Cruise Sales

How to Choose the Right Host

Agency

How to Sell Honey-moon &

Romance Travel

Key Strategies

to Growing

Cruise Sales

How to Sell Exotic, Adventure & Off-the-

Beaten-Path Travel

How to Create Groups

and Why You Must

Survey of the Home-

Based Agent

Market

Marketing 101

What You Need to

Know and Do to Sell

Theme Vacations

Resolutions to Make

2018 Your Best Busi-ness Year

Ever

Adventure Travel 6X • • • • • •

All-Inclusives 12X • • • • • • • • • • • •

Airline Consolidators 2X • •

Car Rentals 2X • •

Consortia 12X • • • • • • • • • • • •

Cruise 12X • • • • • • • • • • • •

Family Travel 6X • • • • • •

Groups 3X • • •

LGBT Travel 3X • • •

Rail Travel 5X • • • • •

Religious Travel 2X • •

Hotels/Resorts 12X • • • • • • • • • • • •

River Cruise 12X • • • • • • • • • • • •

Ski 6X • • • • • • •

Spa & Wellness Travel 2X • •

Technology 12X • • • • • • • • • • • •

Tours 12X • • • • • • • • • • • •

Travel Insurance 3X • • •

Africa 2X • •

Alaska 2X • •

Asia/South Pacific 2X • •

Australia 2X • •

Bermuda 2X • •

Canada 4X • • • •

Caribbean 12X • • • • • • • • • • • •

DES

TIN

ATIO

NCA

TEG

ORY

26


COVER STORY

New Ways to Sell the

Hottest Cruises of

2017

How and Why to

Specialize in Family & Multi-gen-erational

How to Grow

Your River Cruise Sales

How to Choose the Right Host

Agency

How to Sell Honey-moon &

Romance Travel

Key Strategies

to Growing

Cruise Sales

How to Sell Exotic, Adventure & Off-the-

Beaten-Path Travel

How to Create Groups

and Why You Must

Survey of the Home-

Based Agent

Market

Marketing 101

What You Need to

Know and Do to Sell

Theme Vacations

Resolutions to Make

2018 Your Best Busi-ness Year

Ever

Central America 3X • • •

China 2X • •

Egypt 3X • • •

Europe 6X • • • • • •

Florida 4X • • • •

Germany 3X • • •

Hawaii 12X • • • • • • • • • • • •

India 2X • •

Ireland 3X • • •

Israel 1X •

Japan 2X • •

Korea 3X • • •

Las Vegas 12X • • • • • • • • • • • •

London 3X • • •

Morocco 2X • •

Mexico 12X • • • • • • • • • • • •

New England 4X • • • •

New Orleans 3X • • •

New York 4X • • •

Portugal 1X •

South America 3X • • •

Spain 2X • •

Switzerland 3X • • •

Thailand 3X • • •

Marketplace 12X • • • • • • • • • • • •

direcTOURy 12X • • • • • • • • • • • •

SS*

DES

TIN

ATIO

N

Agent@Home Magazine2017 Editorial Calendar (Cont'd)

27

Quarterly-At-A-GlanceAgent@Home Magazine


BONUS

DISTRIBUTION

JAN2017

NEW WAYS TO SELL THE HOTTEST CRUISES OF 2017 Adventure Travel, All-Inclusives, Consortia, Cruise, Hotels/Resorts, River Cruise, Spa & Wellness Travel, Technology, Tours, Alaska, Bermuda, Caribbean, Central America, China, Europe, Hawaii, Mexico, New York, South America, Switzerland, Marketplace, direcTOURy

Ad Close:DEC 20, 2016

Materials Due:DEC 27, 2016

River Cruises, Spa & Wellness, Ski Vacations, Alaska, Australia, Caribbean, South Pacific


FEB2017

HOW AND WHY TO SPECIALIZE IN FAMILY & MULTI-GENERATIONAL TRAVEL Adventure Travel, All-Inclusives, Car Rentals, Consortia, Cruise, Family Travel, Groups, Rail Travel, Hotels/Resorts, River Cruise, Ski, Technology, Tours, Travel Insurance, Canada, Caribbean, Florida, Hawaii, Ireland, Japan, Korea, London, Mexico, New England, New Orleans, Marketplace, direcTOURy



Adventure & Eco-Travel, Australia, Central America, Cuba, Florida, Brazil Desk Reference



MAR2017

HOW TO GROW YOUR RIVER CRUISE SALES All-Inclusives, Consortia, Cruise, Family Travel, Rail Travel, Hotels/Resorts, River Cruise, Technology, Tours, Caribbean, Egypt, Florida, Germany, Hawaii, Morocco, Mexico, New Orleans, Portugal, Marketplace, direcTOURy



The Travvy Awards, Alaska, California, Canada, Las Vegas, Mexico, Los Cabos Desk Reference




BONUS

DISTRIBUTION

APR2017

HOW TO CHOOSE THE RIGHT HOST AGENCY All-Inclusives, Consortia, Cruise, Groups, Hotels/Resorts, River Cruise, Technology, Tours, Africa, Bermuda, Caribbean, Europe, Hawaii, Las Vegas, New Orleans, Marketplace, direcTOURy, Host Agencies, Social Media

Ad Close:MAR 21, 2017 Materials Due:MAR 28, 2017

Adventure & Eco Travel, Family Travel, Spa & Wellness, River Cruises, Spa & Wellness, Arizona, Europe, Hawaii, Riviera Maya Desk Reference


Cruise3sixty

MAY2017

HOW TO SELL HONEYMOON & ROMANCE TRAVEL Adventure Travel, All-Inclusives, Consortia, Cruise, LGBT Travel, Hotels/Resorts, River Cruise, Technology, Tours, Africa, Asia/South Pacific, Bermuda, Caribbean, Central America, Hawaii, Las Vegas, Mexico, New York, Spain, Switzerland, Thailand, Marketplace, direcTOURy



California, Caribbean



JUN2017

KEY STRATEGIES TO GROWING CRUISE SALES All-Inclusives, Airline Consolidators, Consortia, Cruise, Family Travel, Hotels/Resorts, River Cruise, Technology, Tours, Canada, Caribbean, Europe, Germany, Hawaii, Mexico, Marketplace, direcTOURy



All-Inclusives, China, Florida, Las Vegas, Mexico



28

Quarterly-At-A-GlanceAgent@Home Magazine

ISSUE COVERAGE DUE DATES SPECIAL SECTIONS SPEC. SEC. DUE DATES

BONUS

DISTRIBUTION

JUL2017

HOW TO SELL EXOTIC, ADVENTURE & OFF-THE-BEATEN PATH TRAVEL Adventure Travel, All-Inclusives, Car Rentals, Consortia, Cruise, Rail Travel, Hotels/Resorts, River Cruise, Ski, Technology, Tours, Travel Insurance, Africa, Alaska, Asia/South-Pacific, Australia, Canada, Caribbean, Central America, China, Egypt, Europe, Hawaii, Morocco, New England, New Orleans, South America, Marketplace, direcTOURy



The 2017-2018 Luxury Report*, Culinary & Wine, Pacific Asia



AUG2017

HOW TO CREATE GROUPS AND WHY YOU MUST All-Inclusives, Consortia, Cruise, Family Travel, Groups, Religious Travel, Hotels/Resorts, River Cruise, Technology, Tours, Caribbean, Europe, Hawaii, Las Vegas, Mexico, Marketplace, direcTOURy



Adventure & Eco-Travel, Africa, Arizona, Bermuda, Caribbean, Chile Desk Reference



SEP2017

SURVEY OF THE HOME-BASED AGENT MARKET All-Inclusives, Consortia, Cruise, Family Travel, Hotels/Resorts, River Cruise, Technology, Tours, Caribbean, Hawaii, Ireland, Korea, London, Mexico, Marketplace, direcTOURy



Official Destination Weddings & Honeymoons Directory*, Spa & Wellness, Ski Vacations, California, Las Vegas



ASTA, MLT University

ISSUE COVERAGE DUE DATES SPECIAL SECTIONS SPEC. SEC. DUE DATES

BONUS

DISTRIBUTION

OCT2017

MARKETING 101: HOW TO PROMOTE YOURSELF ON SOCIAL MEDIA AND IN YOUR COMMUNITY FOR LITTLE OR NO MONEY All-Inclusives, Consortia, Cruise, Rail Travel, Hotels/Resorts, River Cruise, Spa & Wellness, Technology, Tours, Caribbean, Florida, Hawaii, India, Israel, Japan, London, Mexico, New Orleans, Marketplace, direcTOURy


Materials Due:SEP 26, 2017

LGBT Guide to Travel & Tourism, Little Black Book*, Holiday Travel, Ski Vacations, Alaska, Australia, Cuba, South Pacific, Vallarta-Nayarit Desk Reference


Materials Due:SEP 12,2017

NOV2017

WHAT YOU NEED TO KNOW AND DO TO SELL THEME VACATIONS - WINE GASTRONOMY, SPORTING EVENTS & FESTIVALS Adventure Travel, All-Inclusives, Airline Consolidators, Consortia, Cruise, Family Travel, Groups, LGBT Travel, Rail Travel, Religious Travel, Hotels/Resorts, River Cruise, Ski, Technology, Tours, Canada, Caribbean, Egypt, Europe, Hawaii, Ireland, Mexico, New York, Spain, Switzerland, Marketplace, direcToury



Ski Vacations, Australia, California, Caribbean, Europe, Mexico



DEC2017

RESOLUTIONS TO MAKE 2018 YOUR BEST BUSINESS YEAR EVER Adventure Travel, All-Inclusives, Consortia, Cruise, Hotels/Resorts, River Cruise, Technology, Tours, Travel Insurance, Australia, Caribbean, Florida, Germany, Hawaii, India, Korea, Mexico, New England, South America, Thailand, Marketplace, direcTOURy

Ad Close:NOV 14, 2017Materials Due:NOV 21, 2017

Definitive Guide to Ocean & River Cruising*, Spa & Wellness, Hawaii, Las Vegas, Cancun Desk Reference



USTOA


published due dates.

29


published due dates.Special SectionsPublished with Agent@Home and Vacation Agent Magazines


ANNUAL DIRECTORIES/GUIDES

Definitive Guide to Ocean & River Cruising 1X •LGBT Guide to Travel & Tourism 1X •The Luxury Report 1X •

Official Destination Weddings & Honeymoons Directory 1X •

Spa and Wellness Guide 1X •

INDUSTRY FOCUSED

The Travvy Awards 1X •

Little Black Book 1X •

SPECIALTY

Adventure & Eco Travel 3X • • •

All-Inclusives 1X •

Culinary & Wine 1X •

Family Travel 1X •

Holiday Travel 1X •

River Cruises 2X • •

Spa & Wellness 4X • • • •

Ski Vacations 4X • • • •

DESTINATION FOCUSED

Africa 1X •

Alaska 3X • • •

Arizona 2X • •

Australia 4X • • • •

Bermuda 1X •

California 4X • • • •

Canada 1X •

Caribbean 4X • • • •

Central America 1X •

30

Special SectionsPublished with Agent@Home and Vacation Agent Magazines (Cont'd)


DESTINATION FOCUSED (CONT'D)

China 1X •

Cuba 2X • •

Europe 2X • •

Florida 2X • •

Hawaii 2X • •

Las Vegas 4X • • • •

Mexico 3X • • •

Pacific Asia 1X •

South Pacific 2X • •

DESK REFERENCES

Brazil 1X •

Cancun 1X •

Chile 1X •

Cozumel 1X •

Riviera Maya 1X •

Vallarta-Nayarit 1X •

31

Here’s how it works: Franchise opportunities exist within the two leading industry publications Vacation Agent and Agent@Home Magazine. Based on a 12x commitment, your ad is anchored next to some of the top columnists in the industry, as well as helpful articles from leading travel industry advisors.

Here are just a few columns that are available in 2017: » President’s Letter » Editor’s Note » Travel Barometer » Working at Home » Selling Luxury Travel

What we need from you: A preferred relationship where you commit to a 12x advertising program and we secure your space next to relevant content that supports your efforts.

Timing: Act now to ensure you have your choice of premium placement within the industry’s two leading publications.

Build a Franchise Position

F E B R U A R Y 2 0 1 6 • I S S U E N O . 1 3 5 • $ 8 . 9 5

at

Fabulous Family Getaways

Help create lasting memories through educational, volunteer and multigenerational vacations

WOOING HONEYMOON& ROMANCE TRAVELERS

From non-traditional weddings to vow-renewal ceremonies, how toboost your sales in this lucrativeand ever-growing market

ISSUE 121 | FEBRUARY 2016 | $10.95

HOLLAND AMERICA LINE’S CREATIVE NEW PARTNERSHIPS

A-ROSA OFFERS AN INTERNATIONAL RIVER EXPERIENCE

ALEX ZOZAYA ON AMRESORTS’ STUNNING GROWTH

VA

CA

TIO

N A

GE

NT

Secure a premium position every month next to highly read columns and articles.

Make your brand associated and featured within the two leading Travel Trade Magazines while positioning your message to our loyal audience of Travel Advisors.

32

We offer the most comprehensive selection of digital event opportuni-ties that allow you to engage and connect with travel agents more than any other provider. Our software enables all digital events to have an on-demand period allowing agents to access the events long after the live dates have concluded.

Our solutions drive quality leads, deliver an interactive experience and maximize your ROI.

We deliver your message to more agents in multiple ways:

» Marketing Webinars » Branded Expos » Custom Expos » Digital Seminars

Agent Engagement Solutions- Digital Events & SeminarsConnect With Travel Professionals via Innovative, Socially Driven Platforms

33

Webinars Presented By TravelPulse.comWebinars are one of the most important tools for travel industry marketers to extend their messages to hundreds of agents at once. Our webinars, produced in conjunction with TravelPulse.com, allow suppliers to leverage the most trusted brand in the industry today. This provides you with leading industry experts as hosts and unparalleled exposure across the site to attract registrants.

The entire process is completely turnkey. We prepare all marketing materials and generate leads from our highly targeted pool of travel professionals while you enlist your company’s best salesperson to deliver your presentation.

An engaging viewing experience:

» 45-60 minute broadcast » Instant Polling and Results » Q&A » Collateral Downloads » Social Media Integration

Plus, upon conclusion of the webinar, you will be presented with a sales-ready database of leads.

Webinars can be accessed on-demand by agents for 90 days.

Custom WebinarsBe the sole sponsor of your webinar and personally connect with agents who are interested in your brand. You choose the topic – we promote it, deliver a qualified audience and help you host and produce a successful presentation.

34

Connect your brand with an audience of travel professionals from the comfort of your desk. With digital events, you’re able to save time and money while connecting effectively without the hassle and expense. Whether you’re looking to generate leads, introduce new products, or develop and cultivate relationships, industry leading suppliers and destinations are turning to digital events to engage with agents in a socially driven and meaningful way.

Why Digital Expos?

Digital Vs Live

Meaningful Customer Interactions Recruit your best sales team and connect with agents like never before through group chat and one-on-one chat.

Your brand is front and center An engaging digital booth is customized with your brand’s look and feel. Agents are able to download your brochures directly and have an intimate view of your brand through video content.

Trackable Lead Generation Every interaction is trackable. From booth visitors to document downloads to video plays, no lead falls through the cracks.

Why The Industry Is Embracing And Investing In Digital Events

350 Visitors to an average workshop/seminar

1,300 Attendees that participate in in an average Digital Expo

300Visitors to an average booth +leads delivered

Not an either-or-propositionMarry your physical & digital trade show strategy to expand your current reach and connect with agents who are unable to attend your physical events.

As an exhibitor, your digital booth serves as the primary avenue for engaging attendees with your brand, product or destination. In addition to live chatting, the booth experi-ence offers attendees informative “takeaways” such as sales collateral downloads, videos and the ability to save contacts to a “briefcase” – an invaluable tool that serves as an agent's digital rolodex.

» Destination Weddings & Honeymoons Expo: February 8-9, September 20-21

» Leisure Destination & Cruise Expo: March 22-23

» The Luxury Expo: June 21-22

» Spa & Wellness Expo: December 6-7

Digital Expos – BrandedThe Next Generation of Content Delivery

35

Digital Expos are among the most powerful and cost-ef-fective ways to reach your target audience and drive qualified leads into the hands of your sales force. These events make it very easy to connect while broadening your geographical reach without leaving your desk.

Engage your audience in a socially driven environment that empowers your content and delivers your brand’s key messages.

Our progressive solution offers you the ability to:

» Create an exciting, branded digital environment where attendees can chat live with your representatives, download marketing and sales collateral and watch videos.

» Receive key metrics, reporting and chat transcripts from all downloads and interactions.

» Greatly increase your reach while reducing travel expenses and/or physical event planning logistics.

We Offer: Road Shows | Trade Shows | Sales Kick Off Meetings | Annual Conferences | Internal Training | Customer Training | Community Building | Partner Events | Virtual Marketplace | Customized Events

Digital Expos - CustomThe Most Engaging and Interactive Way to Connect Agents With Your Brand

Example Expo Interiors

Example Expo Landing Page

36

Time, money and geography place limits on how many agents your sales people can reach. Digital Seminars remove those limitations, allowing you to leverage your best sales talent to deliver rich, interactive presentations to thousands of agents.

These seminars utilize a technologically ad-vanced platform that allows you to clone your finest sales representative and syndicate a dynamic and engaging presentation to thou-

sands of agents nationwide. Simply provide us with your leading presenter who will deliver the presentation(s) on camera and we’ll take care of the rest.

Our team of professional writers, designers and producers create your online seminars in an in-novative environment. We combine video, audio, and rich media to communicate your unique sales story.

Key Benefits » Need-to-know information the

audience can benefit from immediately » Presented by recognized

industry experts » Useful presentation materials

highlighting main ideas and key points » Live Q&A - the expert's answer

audience questions » Real-time insights that give you a

competitive edge » Very accessible to everyone in your

organization – a low cost, no travel professional development opportunity

A Complete Integrated Marketing Program Digital Seminars provide in-depth train-ing that encourages sales of your product or destination. Our leveraged network of multi-channel media engages top selling agents with your brand and drives registra-tion through numerous channels.

» Email Marketing » Banner Advertising » Featured placement on

VirtualTravelEvents.com » Cross Linking and Promotion

Digital SeminarsSyndicate Your Message to Thousands of Agents - Anytime. Anywhere.

37

Redefining the Agent Training Experience. Developed by the most experienced editors and design-ers in the travel trade, Travel Agent Academy is the most advanced, interactive and effective travel agent training tool, graduating more than 106,000 unique agents since inception.

Our mobile-ready training empower agents to sell your brand. More than just a ‘wall of words’ and simple testing, our programs creates true product fluency.

We are the only travel trade education provider using a state-of the-art ‘Learning Management System’ (LMS), dynamic assessments (testing) and cognitive e-learning design theory. Your course chapters will be written and designed around our core beliefs:

» Meaningful: each chapters is written for realis-tic working scenarios. We teach agents how to successfully sell your brand by engaging them in meaningful content - not rote learning tech-niques based on repetition of facts or simple 'e-reading'.

» Memorable: quality training leaves learners with confidence and a connection to your brand. Our cognitive e-learning approach transforms infor-mation into insight.

» Motivational: training is only as effective as the actions taken AFTER course work has been completed. Our ‘learning path’ approach takes learners from novice to master of your brand’s sales objectives.

Travel Agent AcademyEducation That's Meaningful, Memorable, Motivational

38

Travel Agent AcademyEducation That's Meaningful, Memorable, Motivational

Our training option is individually tailored, utilizing state-of-the-art course authoring software, rich–media, client-provided videos, interac-tive maps, high-impact image formats, avatars and intuitive navigation.

Engage and motivate distinct audience groups: retail agent, home-based agents, tour operator and OTA learners or even utilize for your own internal training.

The result: A travel agent sales force 'fluent' in speaking the unique language of your brand.

Travel Agent Academy courses have won numerous HSMAI Adrian awards, recognizing excellence in travel agent education.

39

Travel Agent Academy leverages its comprehensive database of more than 96,000 agents, including de-tailed sales profile data to clearly address each learner’s business model and sales focus.

Marketing activities include promotion throughout the travAlliancemedia network:

» Email blast campaigns (US and Canada) » Banner ads on TravelPulse.com and

TravelAgentAcademy.com » Print ads reaching over 55,000 of our leisure-selling

magazine subscribers*.

Bonus: Consumer Connection Agents who have graduated from your program are eligible to participate in our Consumer Connection solution, an agent locater (widget) installed on your consumer facing site. With a couple of clicks, con-sumers are able to ask questions to certified course graduates. This sales engagement tool is main-tained and updated with no effort from you!

* Combined print + digital

Where education is your key to increased sales!

Increase your knowledge. Increase your sales.

Enroll today at travelagentacademy.com

Graduating from Travel Agent Academy puts you ahead of the competition and gives you the sales tools you need to succeed. Enroll and graduate from over 30 interactive and dynamic courses that will help you sell more travel. Plus, each course offers amazing benefits such as FAM trip invitations, credits from The Travel Institute, your chance to win prizes and much, much more!

Become a Palladium Pro SpecialistLearn the many reasons why all-inclusive Palladium Hotels & Resorts with beach-front locations in Mexico, Jamaica and the Dominican Republic are the ideal choice for family travel, weddings & honeymoons or for an adults-only getaway equipped with ultra-special amenities. Complete the 3-module course for your chance to win a 4-night stay for two at the newly renovated Grand Palladium Punta Cana Resort & Spa. Simply visit palladiumconnect.com and register in three easy steps. Then select E-LEARNING and you’ll be on your way to reaping the rewards of becoming a Palladium Pro Specialist.

Graduate Benefits

• Chance to win a free night stay• Certificate of graduation as a Palladium Pro• 2 CEU credits for agents participating in The

Travel Institute’s continuing education program; 2 credits from the Association of Canadian Travel Agencies (ACTA)

Enroll today at palladiumconnect.com

Featured CoursesStar Specialist Program, Xcaret Xpert Program, USTOA Specialist Program, Chile Specialist Program, Greater Fort Lauderdale Specialist Program, Aruba Certifi ed Expert Program, LEGOLAND Resorts – North America Specialist, Catalonia Specialist Program, WorldBrowser: Inventory and the Travel Professional, Dolphin Discovery Specialist Program, St. Maarten Specialist Program, Starr Assist Training Program, Allianz Global Assistance Specialist Program, Atlantis Ambassador Program, Jamaica Travel Specialist Program, St. Augustine|Ponte Vedra Specialist Program, Tauck Specialist Program, Los Cabos Specialist Program, Nassau Paradise Island Specialist Program

Travel Agent AcademyCourse Marketing to Recruit, Engage and Certify the Right Agents

40

Travel Agent Academy - Affiliate ProgramThe Most Effective and Measurable Promotion of Your Existing Program

Helping you capture highly qualified agents. Do you have a training program? Join our Affiliate Mar-keting Program and partner with the most recognized brand in the travel training: Travel Agent Academy. We have more than 96,000 travel professionals looking to learn. Let us market, promote and drive agents to your education program.

Travel Agent Academy. Travel Agent Academy offers unprecedented exposure to a network of more than 96,000 highly qualified agents, including more than 5,300 unique Agent Graduates every month. By be-coming an Affiliate, you can give them one-click access to your custom training program. Sign up today and watch your enrollment numbers grow.

Maximize your ROI by joining our Travel Agent Acade-my Affiliate program. You will enjoy increased traffic to your site and a surge in enrollment.

Affiliate Marketing Components Include: » Exposure on TravelAgentAcademy.com

» Inclusion in Travel Agent Academy newsletters to our database of more than 96,000.

» Targeted HTML recruitment emails

41

2017 Advertising Rate Card

VACATION AGENT RATE CARD

AD SIZE 1X 3X 6X 9X 12X

Spread $30,223 $27,141 $26,139 $24,311 $22,586

Full Page $15,112 $14,060 $13,069 $12,154 $11,305

1/2 Page $9,219 $8,573 $7,975 $7,120 $6,899

1/3 Page $7,096 $6,600 $6,141 $5,710 $5,309

1/4 Page $6,196 $5,149 $4,788 $4,453 $4,143

VACATION AGENT MARKETPLACE RATE CARD


1/4 Page $2,042 $1,838 $1,736 $1,685 $1,587

1/8 Page $1,225 $1,106 $1,043 $1,010 $948

AGENT@HOME MARKETPLACE RATE CARD


1/4 Page $1,425 $1,298 $1,207 $1,157 $1,124

1/8 Page $851 $778 $725 $695 $677

AGENT@HOME RATE CARD


Spread $21,879 $20,348 $18,922 $17,600 $16,366

Full Page $11,912 $11,076 $10,303 $9,583 $8,912

1/2 Page $7,264 $6,758 $6,281 $5,844 $5,436

1/3 Page $5,669 $5,270 $4,902 $4,561 $4,239

1/4 Page $4,519 $4,113 $3,821 $3,554 $3,307

42

Print Close & Marketing Due Dates

VACATION AGENT MAGAZINE

ISSUE AD CLOSE MATERIALS DUE

JAN 2017 11/29/16 12/06/16

FEB 2017 01/03/17 01/10/17

MAR 2017 02/07/17 02/14/17

APR 2017 03/07/17 03/14/17

MAY 2017 04/04/17 04/11/17

JUN 2017 05/09/17 05/16/17

JUL 2017 06/06/17 06/13/17

AUG 2017 07/11/17 07/18/17

SEP 2017 08/08/17 08/15/17

OCT 2017 09/05/17 09/12/17

NOV 2017 10/03/17 10/10/17

DEC 2017 10/31/17 11/07/17

JAN 2018 11/28/17 12/05/17

GUIDES/SUPPLEMENTS


JAN 2017 11/29/16 12/06/16

FEB 2017 01/03/17 01/10/17

MAR 2017 02/07/17 02/14/17

APR 2017 03/07/17 03/14/17

MAY 2017 04/04/17 04/11/17

JUN 2017 05/09/17 05/16/17

JUL 2017 06/06/17 06/13/17

AUG 2017 07/11/17 07/18/17

SEP 2017 08/08/17 08/15/17

OCT 2017 09/05/17 09/12/17

NOV 2017 10/03/17 10/10/17

DEC 2017 10/31/17 11/07/17

JAN 2018 11/28/17 12/05/17

AGENT@HOME MAGAZINE


JAN 2017 12/20/16 12/27/16FEB 2017 01/17/17 01/24/17MAR 2017 02/21/17 02/28/17

APR 2017 03/21/17 03/28/17

MAY 2017 04/25/17 05/0217

JUN 2017 05/23/17 05/30/17

JUL 2017 06/27/17 07/04/17

AUG 2017 07/25/17 08/01/17

SEP 2017 08/22/17 08/29/17

OCT 2017 09/19/17 09/26/17

NOV 2017 10/17/17 10/24/17

DEC 2017 11/14/17 11/21/17

JAN 2018 12/19/17 12/26/17

43

Materials Due: Artwork must be submitted according to the schedule in the editorial calendars (pg 19-20 and 24-25). Limited extensions are available and may be granted by our production department upon request. Cover wrap art must be submitted at least two days in advance of the posted due dates.

Acceptable File Format: Ads must be submitted as a PDF/x-1a (Acrobat 4, v 1.3) file formatted for CMYK 4 color process. Native files will not be accepted and AA services are not offered. PDF preset/job options files are available for download on our advertising portal (www.ads.travalliance.com). The PDF preset files may be used to export your PDFs to spec with Adobe products such as InDesign, Illustrator, Photoshop and Acrobat. Quark users may save their ads as a postscript file (from the print menu) and then use Adobe Distiller with the job options file to create a PDF. When preparing files, please make sure all crop marks and color bars are offset by 18pt.

Sending Files: All PDFs must be uploaded to travAlliancemedia’s advertising portal: www.ads.travalliance.com. In the interest of the environment, we no longer accept materials on CD. For preflight testing purposes, all print ads MUST be uploaded to the ads portal by its supplier. This is to ensure all specifications have been met for our printer. Should you have technical difficulties uploading to the website, please contact [email protected]

or call 856.505.1407 and we will assist you. You will be required to register for access, and your account will maintain all ads you have submitted for publication in Vacation Agent and Agent@Home for 90 days. Revisions and pickups should be processed through the website.

Proofing: Information on proof submission may be found on www.ads.travalliance.com. Upon upload of your PDF to the ad portal, you will receive a preflight report and low-res proof of your ad. During the upload process, you may elect to waive a proof or submit a SWOP-certified proof directly to our printer, Fry Communications. Only a SWOP-certified proof can be used to guarantee the accuracy of the reproduction; without it, make-goods will not be offered. For more information about a SWOP-certified proof, go to www.swop.org/certification/certmfg.asp.

Custom Services: For information about our custom services, please contact your regional salesperson listed on the page 2 of this media kit.

Print Media RequirementsSaving and Submitting Your Ads

Contact:For assistance contact:

Julianne Harbaugh O: 856-505-1434 [email protected]

44

COVER WRAP - Agent@Home Live Area: 7.625” x 10.125” Trim: 8.375” x 10.875” Bleed: 8.625” x 11.125”

COVER WRAP - Vacation Agent Live Area: 7.625” x 10.125” Trim: 8.375” x 10.875” Bleed: 8.625” x 11.125”

FULL PAGE SPREAD Live Area: 16” x 10.125” Trim: 8.375” x 10.875” Bleed: 17” x 11.125”

HALF PAGE SPREAD Live Area: 16” x 5” Trim: 8.375” x 5.375” Bleed: 17” x 5.5”

FULL PAGE Live Area: 7.625” x 10.125” Trim: 8.375” x 10.875” Bleed: 8.625” x 11.125”

Please adhere to the following specifications to ensure the best representation of your artwork. Vacation Agent and Agent@Home are saddle-bound publications, printed on 50# coated text with a 100# coated text cover that is

UV coated. The trim size for both publications is 8.375” x 10.875” (21.2725cm x 27.6225cm) with a bleed size of 8.625” x 11.125” (21.9075cm x 28.5750cm). Live copy refers to any critical type or image.

HALF PAGE HORIZONTAL Non-bleed: 7.625” x 5”

1/3 PAGE HORIZONTAL Non-bleed: 7.625” x 3.25”

1/4 PAGE HORIZONTAL Non-bleed: 7.625” x 2.375”

HALF PAGE VERTICAL Non-bleed: 3.75” x 10.125”

1/3 PAGE VERTICAL Non-bleed: 2.75” x 10.125”

1/4 PAGE VERTICAL Non-bleed: 3.75” x 5”

1/8 PAGE Non-bleed: 3.75” x 2.375”

CW2

CW2

CW4

CW4

CW3

CW3

CW1

CW1

Allow .25” gutter on each side for safety

CW 1: Top 2” must remain dead space for a masthead we provide. White/solid colors are not required, but it must not contain any distracting images. White block (4” x 1.5”) for address imprint, positioned .25” from left or right and bottom trim.

CW 1: Top left 4” x 4“ corner must remain dead space for a masthead we provide. White/solid colors are not required, but it must not contain any distracting images. White block (4” x 1.5”) for address imprint, positioned .25” from left or right and bottom trim.

Allow .25” gutter on each side for safety

*All supplement ad specifications are the same as those listed here.

Marketplace Column inch ads are available (3.75” wide). Maximum 80 words per inch.

Contact: Please email [email protected] or call 856-505-1407.

Mechanical SpecificationsCover Wrap, Spread, Full Page & Fractional Placements

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Lead Time: All standard graphics and text submissions should be submitted 3 (three) business days prior to the campaign launch date. All finished art work supplied must be tested and function properly on the most recent versions of PC/Macintosh browsers such as: Internet Explorer 5 and above, Safari and Firefox.

Format: RGB format, saved in .JPG or .GIF format (256 Colors). Graphics may be used on many different colored backgrounds, so don’t create transparent backgrounds. All images should be bordered so as not to bleed into the background. Images should be optimized to the lowest possible bit depth using Adobe Photoshop or similar program. For optimal display, we recommend using the browser-safe color palette. The use of fewer colors results in the sharpest and most efficient ads.

Animation (For TravelPulse.com): » Banner ads may be static or

contain animation. » Loops: All ads may loop the creative a

maximum of three (3) times.

TravelPulse TV: Please provide DVD or QuickTime (.mov, .mp4) file with H264 compression or uncompressed (1080 or 720).

Posting of Travel Agent and Consumer Promotions/Offer Specifications: PDF or HTML file should not exceed 650 pixels wide (no requirement for length). Optimal width is 550-600px. » You must provide an HTML file in addition to

images in order for us to host images on our server.

» Please indicate if materials are agent-friendly or consumer-friendly.

» Please include “From Name” and “Subject” line (max 45 characters).

File Size: Ads may not exceed 200KB in size. Final graphics must be supplied with their correct labeling with the appropriate suffix to denote format; e.g., a GIF banner called my_advertisement must be labeled my_advertisement.gif

Microsite (Only available for preferred partners with a TravelPulse Content Marketing Program): Written for your company by our staff. Includes company overview, contact information and links to your site.

Hyperlinking: We can link banner ads to the advertiser’s site. To allow us to link to their sites, advertisers should specify a URL such as the following: http://www.travelpulse.com.

Please ensure URLs are correct before sending (this also includes redirects for third-party serving). All links and redirects should allow the viewer to click back to the original site. Any tags found to not adhere to this will not be placed on the TravelPulse website.

Niche Newsletters: » One (1) 728x90 display banner

Two (2) 300x250 banner » One (1) supplied video.

Existing short brand videos. MOV or MP4; 3-5 mins in length. Include a short title for each video (50 characters or less). Include a description for the video (25 words). Note: We cannot accept YouTube links.

» One (1) offer or promotion (see TravelPulse Content Strategy Specifications for information).

TravelPulse.com Digital Advertising Specifications

Contact:Advertisers may email their banner ad materials and instructions, and direct any inquiries, to:

Matthew SpeakO: [email protected]

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TravelPulse.com Content Strategy SpecificationsBranding Preparation:

» Your logo on a transparent or white background. JPG, PNG or vector formats.

» Two (2) static or animated banners. All third party ad tags accepted. One (1) 728x90 display banner One (1) 300x250 banner JPG, GIF, SWF, HTML, Javascript ≤30KB.

» One (1) Twitter handle for your company.

OffersPreparation:

» Offers and promotions from your website or individual offers.

» DOC, DOCX, PDF, HTML or URL. » Include a short title for each offer (50 characters

or less). » Offer redemption/booking URL must be

included with each offer.

ImagesPreparation:

» Access to an image library. Send images via your online gallery, email, disk or Dropbox. Images must be at ≥ 800px wide (landscape preferred).

» Include captions and copyright info. » Note: We cannot stock photography

licensed to your company.

VideoPreparation:

» Existing short brand videos. MOV or MP4; 3-5 mins in length.

» Include a short title for each video (50 characters or less).

» Include a description for the video (25 words). » Note: We cannot accept YouTube links.

BrochuresPreparation:

» Downloadable brochures or e-brochures. PDFs must be under 15 MB.

» Include a short title (50 characters or less).

Press ReleasesPreparation:

» Press releases no older than 2 weeks. Text should be double spaced and left justified. Use line breaks only at the end of paragraphs.

» DOC, DOCX, PDF. » Note: All Press releases will be stripped

of links.

EditorialPreparation:

» Reader friendly story ideas.

Video InterviewsPreparation:

» To schedule filming. » Your preference of remote Skype interviews or

on location interviews.

BlogsPreparation:

» Author name + bio 100-150 words. » Author headshot.

≥200x180px JPG or PNG. » Author social media links. » Blog name:

50 characters or less. » Blog banner:

630x250px JPG or PNG. » Blog posts between 300-500 words

DOC or PDF. » Note: Maximum of 3 images per blog post

may be included. No re-purposed blogs. Must be original content. Blogging services available at additional cost.

Program ContactYour Content Strategy Program will be managed by Tifani Maldonado. Please send all materials via email to [email protected]. For more information or questions regarding your program: 856-505-1433.

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1-2-1 Email Marketing Design Tips & SpecificationsBanner Advertising Best Practices

» Clear and concise messaging. » Include Promotions/Offers if you

have them. » Experiment with colors. » Balance text with images. » Visible brand name and URL.

Avoid

» Using the word FREE, excessive punctua-tion or odd characters that might trigger a spam in your subject line.

» Do not use image only emails – text to image ratio.

» Do not use Flash.

Text » Utilize web-safe standard fonts- Arial,

Comic Sans, Courier New, Georgia, Impact, Tahoma, Times New Roman, Verdana.

» Ideal font size for body copy is 14 pixels.

Technical » Email file sizes should be between 40 -

50K, creative no wider than 600 pixels.

Layout » Ideal email width 600 pixels.

Footer » Include company’s website and

contact information. » Make it shareable – include social media

sharing links or forward to a friend option to maximize reach.

Formatting » Stylesheets strongly discouraged, use

standard HTML, do not use JavaScript.

Images » When using images be sure to

provide alt-text.

From:Your brand name should be within the from field (i.e. from Carnival Cruise Lines, Marriott, etc).

Subject Line:First impressions are everything. It’s the difference between an open and a delete.

» Limit your subject line to 35 characters or less. » Do not use all caps or excessive punctuation marks. » Subject lines that include a company name or brand have a higher open rate.

Content:Your message will either get the clickthrough or it won’t. Use these tips to make sure you get your messaging across.

Contact:For assistance contact:

Nick Choo O: 856-505-1403 [email protected]

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Corporate & Production Team Contacts

Maura Byrne Vice President, Sales & Marketing & Group Publisher O: 856-505-1451 | M: 914-447-2693 | F: 856-727-0136 [email protected]

Chesney Willard Production O: 856-505-1407 | F: 856-840-4207 [email protected]

Matthew Speak Digital Marketing Associate O: 856-505-1449 | F: 856-840-4249 [email protected]

Julianne Harbaugh Sales Support Manager O: 856-505-1434 | F: 856-840-4234 [email protected]

Rose Schreiber TravelPulse Online Program Coordinator O: 856-505-1408 | F: 856-840-4208 [email protected]

Christopher Dattoli Social Media Strategist O: 856-505-1445 | F: 856-840-4245 [email protected]

Tifani Maldonado Content Marketing Manager O: 856-505-1433 | F:856-850-4233 [email protected]

Corporate

Production

Vacation Agent & Agent@Home Print Advertising Ad Portalwww.ads.travalliance.com

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Editorial Team ContactsTheresa Norton Editor-in-Chief, Vacation Agent and Agent@Home Magazines O: 856-505-1484 | M: 626-375-0376 | F: 856-840-4254 [email protected]

James Ruggia Executive Editor, Europe, Pacific Asia & Rail Travel O: 856-505-1482 | M: 856-952-5490 | F: 856-840-4282 [email protected]

Claudette Covey Managing Editor, Vacation Agent & Agent@Home O: 856-505-1486 | M: 845-901-1203 | F: 856-840-4286 [email protected]

Barry Kaufman Managing Editor, TravelPulse.com O: 856-505-1492 | F: 856-840-4292 [email protected]

David Cogswell Executive Editor, Tours/Middle East/Africa O: 856-505-1481 | M: 609-284-7015 | F: 856-840-4281 [email protected]

Jane Jamison Editorial Director/Custom Publishing O: 856-505-1493 | F: 856-840-4293 [email protected]

Tim Wood Editor-in-Chief, TravelPulse.com O: 856-505-1488 | M: 857-205-9908 | F: 856-840-4288 [email protected]

Rich Tomaselli Editor, CSP Content Fulfillment O: 856-505-1491 | M: 845-834-2298 | F: 856-840-4291 [email protected]

Brian Major Executive Editor, Caribbean/Latin America O: 856-505-1487 | M: 917-667-0938 | F: 856-840-4204 [email protected]

Robin Amster Executive EditorO: 856-505-1496 | M: [email protected]

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Notes

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2017

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Documents

2017 Media Kit - travAlliancemedia · 2017 Media Kit Print & Digital Media Education & Relationship Marketing Interactive & Sales Engagement Platforms Consumer Engagement . 2 Sales