2012 - travAlliancemedia

PRINT & DIGITAL MEDIA | EDUCATION & RELATIONSHIP MARKETING | CONSUMER ENGAGEMENT

2012Media Kit

media kit 2012 | 2

table of contentsTravel forward ......................................................3

PrinT & DigiTal MeDiaVacation agent Magazine ................................4

agent@Home Magazine ...................................7

Vacation agent editorial Calendar ..............10

agent@Home editorial Calendar .................11

Print advertising rates ....................................12

Print Media requirements .............................13

Print Mechanical Specifications ...................14

TravelPulse.com .................................................17

Digital advertising Specifications ...............23

eDuCaTion & relaTionSHiP MarkeTingVirtual Travel events & Seminars ..................24

Travel agent academy .....................................25

Sell Series..............................................................26

1-2-1 email Marketing .....................................28

The Dashboard ...................................................29

Sales & Production Contacts .........................30

Navigation note: This table of contents is fully linked. To return to the table of contents page, simply click the Travalliance logo in the upper right corner of all pages.

media kit 2012 | 3

Travel forwardleaDing THe way wiTH innoVaTiVe ProDuCTS anD SerViCeS

AbOUT US

Travalliance leads the industry with cutting-edge print & digital media, education & relationship marketing, and consumer engagement prod-ucts that connect leisure travel brands to agents and millions of their customers.

we provide a mass-reach platform with unique and relevant content not available anywhere else, including the only products focused on the home-based and leisure markets. our targeted approach drives agent loyalty, higher yields, and greater lifetime value to help you maximize your marketing investment.

we have the technical expertise, industry knowl-edge and established relationships to take you farther than anyone else.

Your Brand

media kit 2012 | 4

Vacation AgentTHe ProDuCTS agenTS Sell

PRINT & DIGITAL MEDIA

regardless of business model, the vast majority of revenue for today’s travel agents comes from selling tours and packages, hotels and resorts, and cruises to destinations around the world. Vacation Agent is your solution to reaching the leisure agent segment.

• Print, Digital, Web, Mobile & Tablet Distribution

• 31,463 Subscribers* (combined)

• 100% Editorial Focus on Leisure

• Targeted Advertising Opportunities

ISSUE 68 AUGUST 2011 $10.95

THE MAGAZINE FOR PROFESSIONAL SELLERS OF LEISURE TRAVEL

also inside

toursDESTINATION SOUTHERN AFRICA TAKES THE INDUSTRY BY STORM

cruisesCOMPANIES IN TRANSITION: UPDATES ON SEABOURN AND WINDSTAR

resortsCHOICE’S ASCEND COLLECTION IS A BRAND ON THE RISE

placesLAS VEGAS • PARIS SOUTH AFRICA • JAPAN

Away HolidaysAway Away Away Holidaysfor theNow’s the time to snag the best deals for winter holiday cruises, resorts and tours

VA_Aug11cov1-4.indd 1 7/19/11 10:28 AM

tourstourstourstoursDESTINATION SOUTHERN AFRICA DESTINATION SOUTHERN AFRICA TAKES THE INDUSTRY BY STORMTAKES THE INDUSTRY BY STORM

placesplacesplacesplacesplacesplacesplacesplacesLAS VEGAS • PARIS places

LAS VEGAS • PARIS places

SOUTH AFRICA • JAPAN

ISSUE 61 MARCH 2011 $10.95


also inside

toursUS AIRWAYS BRINGS PACKAGES BACK UNDER ITS WING

cruisesDISNEY INTRODUCES A DREAMY NEW SHIP

resortsTRUMP INTERNATIONAL’S METEORIC RISE

placesWAIKIKI • LAS VEGAS PUERTO RICO • SHANGHAI

SELLING THE SMALL SHIPSHow to boost your sales in this lucrative segment

VA_Mar11cov1-4.indd 1 2/15/11 11:49 AM

* Publisher’s own data: as of December 2010

$250k 52% $1mm–2mm 8%

$250k–500k 16% $2mm–3mm 2%

$500k–1mm 18% $3mm+ 4%

YEARS OF EXPERIENCE*

1–4 years 31%

11–15 years 14%

15+ years 33%

Resorts & All-Inclusives 76%

Cruise 69%

Family Vacations 68%

Honeymoon / Romance 61%

Groups of 11–50 57%

Luxury 51%

Escorted Packages 51%

Adventure 43%

Caribbean 79%

Mexico 74%

Hawaii 72%

Florida 67%

Alaska 64%

Europe 63%

Las Vegas 62%

Canada 55%

DESTINATIONS SOLD* TYPE OF PRODUCTS SOLD* TOTAL SALES VOLUME* $34.9 BILLION

media kit 2012 | 5

Vacation Agentan inTegraTeD aPProaCH


in addition to print advertising, we offer an integrated marketing approach to improve our travel partners’ reach to the leisure travel agent.

Vacation Agent Weekly eNewsletter (no additional cost)as an active advertiser, each print insertion you make entitles you to a 1x promotional listing in two Vacation agent enews-letters, distributed weekly to every Vacation agent subscriber.

Exclusive Broadcast Email (additional cost: contact [email protected])advertisers may email our Vacation agent subscribers with exclusive messages. These emails may be personalized to in-clude personal data such as name and agency, or they can be HTMl. The scheduling of each email is by advertiser request.

VacationAgentExpo.com (additional cost: contact [email protected]) Virtual Vacation expo is a virtual travel event that brings thousands of leisure travel agents together with the top cruise lines, resorts, destinations, tour operators and more. each show runs in the fall months as a springboard for product launches.

Vacation agent expo

Vacation agent Weekly eNewsletter

Vacation agent Broadcast email

media kit 2012 | 6

Vacation Agentonline DiSPlay aDS... DeliVering reaCH


Vacation agent Magazine website and enewsletter have a variety of ad positions which can be segmented by category (e.g., News, Cruises, Resorts, Tours, Places and Getting There), allowing for more focused targeting of messages to travel agents. These ads run in weekly installments.

• Display ad on Vacation Agent website: Materials needed: JPEG or GIF, 30kb or less and the “link-to” url. Flash accepted.

• Display ad on Vacation Agent Weekly eNewsletter: Materials needed: JPEG or GIF file, 30kb or less and the “link-to” url. Flash not accepted.

Advertising Rates:VaCaTionagenTMagaZine.CoM a- $2,000/per week B- $3,000/per week C- $2,000/per week

VaCaTion agenT weekly enewSleTTer a- $4,500/per week B- $3,500/per week C- $3,500/per week

Vacation agent Weekly eNewsletter

a

B

C

250 x 250(rotating)

468 x 60

468 x 60

VacationagentMagazine.com display ads isplay ds

*

695 x 300 expanding ad

468 x 60

250 x 250(rotating)

a

C

B

468 x 60

media kit 2012 | 7

DESTINATIONS SOLD* TYPES OF PRODUCTS SOLD* TOTAL SALES VOLUME: OVER $9.2 BILLION* (89% leisure sales & 11% corporate sales)

Agent@HomeThE buSINESS INFORMATION AT-hOME AGENTS NEED TO SuCCEED


Agent@Home magazine is the only publication written for and distributed exclusively to home-based agents, the fastest-growing segment of the travel agent market.

• Print, Digital, Web, Mobile & Tablet Distribution

• 18,239 Subscribers* (combined)

• Targeted Advertising Opportunity

• Only Audited Magazine for At-home Agents

t he bus iness magaz ine fo r a new generat ion of t ravel professionals

July 2011 Issue No. 80 $8.95 www.agentathome.com

Boost your profits big time

by selling group travel

t he bus iness magaz ine fo r a new generat ion of t ravel professionals

February 2011 Issue No. 75 $4.95 www.agentathome.com

How you can better sell luxury and specialty travel

TARGET ThE NichE MARkET!

• Luxury’s Next Generation • What’s Your Specialty? • Where’s the Luxury Client?

Caribbean 80%

Mexico 73%

Hawaii 70%

Florida 66%

Europe 60%

Las Vegas 61%

Alaska 61%

Canada 51%

Resorts & All-Inclusives 78%

Cruise 70%

Honeymoon / Romance 61%

Groups of 11–50 58%

Luxury 48%

Escorted Packages 48%

Adventure 43%

Spa / Health 41%

68% $250k

13% $250–500k

6% $500–750k

4% $750–1mm

3% $1mm–1.5mm

1% $1.5mm–2mm

1% $2mm–3mm

4% $3mm+

* Publisher’s own data: as of December 2010

media kit 2012 | 8

Agent@Homean inTegraTeD aPProaCH


in addition to print advertising, we offer an integrated mar-keting approach to improve our travel partners’ reach and influence to the at-home agent market.

Agent@Home Weekly eNewsletter (no additional cost) as an active advertiser, each print insertion you make entitles you to a 1x promotional listing in two agent@Home enews-letters, distributed weekly to every agent@Home subscriber.

Exclusive Broadcast Email (additional cost: contact [email protected]) Reach: Up to 30,000 at-home agents only advertisers can email our master at-home agent database with their exclusive message. These emails can be personalized to include data such as name and agency, or they can be HTMl. The scheduling of each email is by the advertiser’s request.

AgentatHomeExpo.com (additional cost: contact [email protected]) agent@Home expo is an online travel event that brings thou-sands of at-home agents together with a select group of sup-pliers and destinations. These events are designed to help you strengthen and reinforce your communication and marketing objectives to this important agent segment.

agent@Home Weekly eNewsletter

agent@Home Broadcast email

agent@Home expo

media kit 2012 | 9

Agent@Homeonline DiSPlay aDS... DeliVering reaCH


agent@Home website and enewsletter have a variety of ad positions which can be segmented by category (e.g., News, Cover Focus, Columns, Technology, Selling Skills, host Agencies, Consortia, Education & Events, and Destinations), allowing for more focused targeting of messages to travel agents. These ads run in weekly installments.

• Display ad on Agent@home website: Materials needed: JPEG or GIF, 30kb or less and the “linkto” url. Flash accepted.

• Display ad on Agent@home eNewsletter: Materials needed: JPEG or GIF file, 30kb or less and the “link-to” url. Flash not accepted.

Advertising Rates:agenTaTHoMe.CoM a- $1,400/per week B- $2,100/per week C- $1,400/per weekagenT@HoMe weekly enewSleTTer a- $3,000/per week B- $2,450/per week C- $2,450/per week

agent@Home Weekly eNewsletter

a

B

C

250 x 250(rotating)

468 x 60

468 x 60

agentatHome.com display ads

*

695 x 300 expanding ad

468 x 60

250 x 250(rotating)

468 x 60

a

C

B

media kit 2012 | 10

2012 Editorial CalendarVaCaTion agenT MagaZine


JANUARYTheme: How to Sell Cruise VacationsSpecial Supplements: Caribbean, leisure Travel leader awards

Supplement Close: 12/5/11Supplement Materials due: 12/9/11issue Close: 12/6/11issue Materials due: 12/13/11

FEBRUARYTheme: How to Sell Honeymoon & romance VacationsSpecial Supplements: latin america, Bermuda, india Bonus Online Opportunities: SellSouthamericaTravel.com, SellindiaTravel.com


MARCHTheme: How to Sell luxury VacationsSpecial Supplements: Mexico, Canada, Best of BritainBonus distribution: new york Times Travel Show (March 2-4)Bonus Online Opportunities: SellMexicoTravel.com, SellBritain.com


APRILTheme: How to Sell river CruisesSpecial Supplements: europe, Japan, new orleans, Home Port CruisingBonus Online Opportunity: Virtual luxury expoBonus distribution: cruise3sixty expo


MAYTheme: how to Sell Family VacationsSpecial Supplements: Top resorts guide, Florida, Italy, Eco & Adventure TravelBonus Online Opportunity: SelladventureTravel.com


JUNETheme: How to Sell resort VacationsSpecial Supplements: China, Family u.S.A.Special Section: rising StarsBonus Online Opportunities: SellFamilyTravel.com, Agent@home Expo


JULYTheme: How to Sell Vacation PackagesSpecial Supplements: africa, Thailand, gay & lesbian TravelBonus Online Opportunity: SellafricaTravel.com


AUGUSTTheme: How to Sell HotelsSpecial Supplements: Caribbean, Selling luxury TravelSpecial Section: women’s TravelBonus Online Opportunity: SellluxuryTravel.com


SEPTEMBERTheme: getting There in Style Special Supplements: South Pacific, Honeymoon & romance Bonus distribution: aSTa Travel retailing and Destination expoBonus Online Opportunity: SellromanceTravel.com


OCTOBERTheme: How to Sell all-inclusive VacationsSpecial Supplements: las Vegas, little Black Book , Ski VacationsBonus Online Opportunities: SellHomePortCruises.com, SellSkiTravel.com


NOVEMBERTheme: How to Selling escorted ToursSpecial Supplements: Mexico, israel, Homeport CruisingBonus Online Opportunities: SellMexicoTravel.com, Vacation agent expo


DECEMBERTheme: what’s new to Sell in 2013Special Supplements: Hawaii, river CruisesSpecial Sections: Travel’s Power 50Bonus Online Opportunities: SellHawaiiTravel.com, SellriverCruises.com


Upload materials to ads.travalliance.com

media kit 2012 | 11

2012 Editorial CalendaragenT@HoMe MagaZine


JANUARYTheme: a guide to Selling CruisesSpecial Supplements: Caribbean, leisure Travel leader awards


FEBRUARYTheme: How to Develop a business PlanSpecial Supplements: Latin America, bermuda, India Bonus Online Opportunities: SellSouthAmericaTravel.com, SellIndiaTravel.com


MARCHTheme: a guide to Selling ToursSpecial Supplements: Mexico, Canada, Best of BritainBonus distribution: new york Times Travel Show (March 2-4)Bonus Online Opportunities: SellMexicoTravel.com, SellBritain.com


APRILTheme: Choosing the right Host agencySpecial Supplements: europe, Japan, new orleansBonus Online Opportunity: Virtual luxury expoBonus distribution: cruise3sixty expo


MAYTheme: a guide to Hotel & resort SellingSpecial Supplements: Top resorts guide, Florida, Italy, Eco & Adventure TravelBonus Online Opportunity: SelladventureTravel.com


JUNETheme: a guide to group SellingSpecial Supplements: China, Family u.S.A.Special Section: rising StarsBonus Online Opportunities: SellFamilyTravel.com, Agent@home Expo


JULYTheme: A Guide to Selling Family Travel Special Supplements: africa, Thailand, gay & lesbian TravelBonus Online Opportunity: SellafricaTravel.com


AUGUSTTheme: a guide to Training & education ProgramsSpecial Supplements: Caribbean, Selling luxury TravelSpecial Section: women’s TravelBonus Online Opportunity: Sellluxury Travel.com


SEPTEMBERTheme: Survey of the Home agent MarketSpecial Supplements: South Pacific, Honeymoon & romance Bonus distribution: aSTa Travel retailing and Destination expoBonus Online Opportunity: SellromanceTravel.com


OCTOBERTheme: a guide to Top Selling StrategiesSpecial Supplements: las Vegas, little Black Book, Ski VacationsBonus Online Opportunities: SellHomePortCruises.com, SellSkiTravel.com


NOVEMBERTheme: a guide to Home-Based agent TechnologySpecial Supplements: Mexico, israel, Homeport CruisingBonus Online Opportunities: SellMexicoTravel.com, Vacation agent expo Show

Supplement Close: 10/1/12Supplement Materials due: 10/5/12issue Close: 10/16/12 issue Materials due: 10/23/12

DECEMBERTheme: outlook for the Home agent MarketSpecial Supplements: Hawaii, river CruisesSpecial Section: Travel’s Power 50Bonus Online Opportunities: SellHawaiiTravel.com, SellriverCruises.com


Upload materials to ads.travalliance.com

media kit 2012 | 12

Advertising Rates2012 raTe CarDS


RATE CARD / MARKETPLACE

AGENT@HOME RATE CARD 2012VACATION AGENT RATE CARD 2012

RATE CARD / MARKETPLACE

AD SIZE 1X 3X 6X 9X 12X

Spread 41,440 38,540 35,840 33,335 31,000

Full Page 20,720 19,270 17,920 16,665 15,500

1/2 Page 12,640 11,755 10,935 10,170 9,460

1/3 Page 9,730 9,050 8,420 7,830 7,280

1/4 Page 7,590 7,060 6,565 6,105 5,680


Spread 22,500 20,925 19,460 18,100 16,830

Full Page 12,250 11,390 10,595 9,855 9,165

1/2 Page 7,470 6,950 6,460 6,010 5,590

1/3 Page 5,830 5,420 5,040 4,690 4,360

1/4 Page 4,545 4,230 3,930 3,655 3,400


1/4 Page 1,465 1,335 1,240 1,190 1,155

1/8 Page 875 800 745 715 695

Column Inch Ads: $255.00 per inch


1/4 Page 2,800 2,520 2,380 2,310 2,175

1/8 Page 1,680 1,515 1,430 1,385 1,300

Column Inch Ads: $255.00 per inch

media kit 2012 | 13

Print Media RequirementsHow To SaVe anD SuBMiT your aD


Materials Due: artwork must be submitted according to the schedule in the editorial calendars. Materials deadlines may also be found on the advertising portal: www.ads.travalliance.com. limited extensions are available and may be granted by our production department upon request. Cover wrap art must be submitted at least two days in advance of the posted due dates.

Acceptable File Format: ads must be submitted as a PDF/x-1a (Acrobat 4, v 1.3) file formatted for process (CMYK) print-ing. native files will not be accepted and aa services are not offered. PDF preset/job options files are available for download on our advertising portal (www.ads.travalliance.com). The PDF preset files may be used to export your PDFs to spec with adobe products such as inDesign, illustrator, Photoshop and acrobat. Quark users may save their ads as a postscript file (from the print menu) and then use Adobe Distiller with the job options file to create a PDF. When preparing files, please make sure all crop marks and color bars are offset by 18pt.

Sending Files: All PDFs must be uploaded to Travalliance’s advertising portal: www.ads.travalliance.com. in the interest of the environment, we no longer accept materials on CD. Should you have technical difficulties uploading to the website, please contact [email protected] or call 856.505.1496 and we will assist you. you will be required to register for access, and your account will maintain all ads you have submitted for publi-cation in Vacation Agent and Agent@Home for 90 days. revisions and pickups should be processed through the website.

Proofing: information on proof submission may be found on www.ads.travalliance.com. upon upload of your PDF to the ad portal, you will receive a preflight report and low-res proof of your ad. During the upload process, you may elect to waive a proof or submit a SwoP-certified proof directly to our printer, Fry Communications. Only a SWOP-certified proof can be used to guarantee the accuracy of the repro-duction; without it, make-goods will not be offered. For more information about a SwoP-certified proof, go to www.swop.org/certification/certmfg.asp.

Custom Services: For information about our custom services, please contact your regional salesperson listed on the last page of this packet.

advertising Portal: www.ads.travalliance.com


media kit 2012 | 14

Mechanical Specifications PRINT & DIGITAL MEDIA

Please adhere to the following specifications to ensure the best representation of your artwork. Vacation Agent and Agent@Home are saddle-bound publications, printed on 50# coated text with a 100# coated text cover that is uV coated. The trim size for both publications is 8.375” x 10.875” (21.2725cm x 27.6225cm) with a bleed size of 8.625” x 11.125” (21.9075cm x 28.5750cm). The live area, shown in orange, is the maximum size for a non-bleed ad, and the maximum size for live copy on a bleed ad. live copy refers to any critical type or image.

To contact the production department, please email [email protected] or call 856.505.1496.

trim Size8.375” x 10.875”

top 2”: dead space for masthead does not have to be white or a solid color

but must not contain any distracting images

Live area7.625” x 10.125”

(19.3675cm x 25.7175cm)

Live area7.625” x 10.125”

(19.3675cm x 25.7175cm)

COVER WRAPFRONT(CW1)

CW2, CW3 & CW4

trim Size8.375” x 10.875”

Bleed Requirement8.625” x 11.125”


White block (4” x 1.5”) for address imprint, posi-tioned .25” from left or right and bottom trim.

CW4Back Cover

Wrap

CW2inside FrontCover Wrap

CW1Front Cover

Wrap

CW3inside BackCover Wrap

CoVer wraPS

Live Area

Safety Margin .375” from trim

Bleed.125” all around

Trim8.375” x 10.875”

media kit 2012 | 15

Mechanical SpecificationsSPREAD AND FuLL-PAGE PLACEMENTS


Page trim Size8.375” x 10.875”

Live area 16” x 10.125”

Live area 16” x 5”

allow .25” for safety on each side

(40.640cm x 25.7175cm)

(40.640cm x 12.70cm)

FULL-PAGE SPREAD

GUTTER

HALF-PAGE SPREAD

Full-page SpreadBleed Requirement17” x 11.125”

Live Area Safety Margin .375” from trim

Bleed.125” all around

Trim8.375” x 10.875”

Live area7.625” x 10.125”

(19.3675cm x 25.7175cm)

FULL PAGE

trim Size8.375” x 10.875”


media kit 2012 | 16

Mechanical SpecificationsFRACTIONAL PLACEMENTS


1/3PAGE

VeRtiCaL2.75” X 10.125”

(6.9850cm x 25.7175cm)

1/4 PAGEHORiZONtaL

7.625” x 2.375” (19.367cm x 6.0325cm)

1/3 PAGEHORiZONtaL

7.625” x 3.25” (19.3675cm x 8.255cm)

1/4 PAGEVeRtiCaL3.75” X 5”

(9.5250cm x 12.70cm)

Marketplace Column inch ads areavailable (3.75” wide).

Maximum 80 words per inch.

HALF PAGEHORiZONtaL

7.625” x 5”

(19.3675cm x 12.70cm)

HALF PAGE

VeRtiCaL3.75” X 10.125”

(9.5250cm x 25.7175cm)

1/8 PAGE3.75” x 2.375”

(9.5250cm x 6.0325cm)

media kit 2012 | 17

TravelPulse.comTHe MoST ViSiTeD TraVel TraDe weBSiTe in THe worlD


Plug Into The Source Agents Turn To MostTravelPulse.com, the leading travel agent website in the world, delivers measurable reach and results on your trade marketing.

we use an integrated approach that includes a variety of online media elements to drive your marketing message, including: TravelPulse Daily newsletter, Daily Travel agent and Consumer advertising impressions, TravelPulse TV original Programming, and Database Mining.

*Audit bureau of Circulations January 2010 | **Publishers Own Data 2010

SUBSCRIBER / TRAFFIC FACTS

72,800 Travel Agent Subscribers**

154,000 Visits Per Month*

101,000 unique Visitors Per Month*

13,000 Travel industry executives

64,000 Daily newsletter

30% Open Rate

media kit 2012 | 18


Custom Channel TravelPulse.com gives agents a 360° view of your company or destination with a custom channel.

Your Channel Includes: • Overview of your company/destination • Company/destination contact information • Current agent & consumer promotions • Related news • up to four company/destination videos • up to five company/destination brochures • Custom consumer newsletters (additional costs)• Static display banner units (1x 250x250, 1x 120x600)

Daily PromotionsReach agents and their customers daily (max 2x per day, 10 per week)Advertising can either be “agent-friendly promotions” or “consumer-friendly promotions.” On the consumer-friendly promotions, agents have the tools to take your advertising and send it to their clients who are ready to travel. Distribution includes:

• TravelPulse Daily Newsletter (in relevant category) • Travel Deals area throughout website • Consumer Marketing Center (in relevant category)• Custom Channel

TravelPulse.comCORE ADVERTISING PROGRAM: DELIVERING REACh

CORE PROGRAM COST:

$7,500 per month**minimum 3-month buy

120x

600

250 x 250rotating

media kit 2012 | 19


70 News Items Per Dayyour advertising matched with relevant editorial contentDaily Newsletter content includes:

• Daily Editorial Column• Category News• Top Stories

Mass Reach—High VisibilityDaily Newsletter Opt-in List: 64,000Daily Newsletter Open Rate: 30%

Premium Fixed-Position Display UnitsTop Position: 468x60 $10,700/WeekTop Stories Position: 468x60 $9,500/Week 120x600 $8,580/week

Category Fixed-Position Display Units468x60: $6,700/Week

Categories include: • Cruise • Car Rental & Rail• hotels & Resorts • Destinations• Tours & Packages • business Travel• Travel Agents • People• Technology • Airlines

TravelPulse.comDAILY NEWSLETTER: SPONSORShIPS

120x

600

468 x 60

468 x 60

media kit 2012 | 20


Homepage SponsorshipsDisplay your ad on the trade homepage of the travel industry’s most visited website.

leaderboard 728x90 Display unit ....................$6,200/week 250x250 Display units (2x Positions) ...............$5,375/Week* 468x60 Display unit (2x Positions) ...................$4,850/Week*

*+10% for Premium Position

Run of Site (ROS) SponsorshipsAppears on the following pages:

• Supplier• Deals• Training• Video• Marketing• Your News• Lower news pages

250x250, 468x60, 120x600 available units .........................................................$50 CPM*

*Minimum 50,000 impression investment

TravelPulse.comDiSPlay aDVerTiSing

468 x 60

468 x 60

728 x 90

250 x 250

250 x 250

media kit 2012 | 21


Top Stories and Trend NewsPREMIUM FIXED-POSITION DISPLAY UNITSPremium Sponsorship (3 positions) ................$18,170/week (468x60, 250x250 and 120x600)Premium 468x60 .....................................................$6,275/weekPremium 250x250 ..................................................$6,055/weekPremium 120x600 ..................................................$5,840/week

RUN-OF-SITE (ROS) DISPLAY UNITSlower 468x60 ...........................................................$50 CPM* lower 250x250 ........................................................$50 CPM*

Category News (Cruise, hotels & Resorts, Tours & Packages, Travel agents, Technology, airlines, Car rental & Rail, Destinations, business Travel, People)

PREMIUM FIXED-POSITION DISPLAY UNITSPremium sponsorship (3 positions) .................$16,350/week (468x60, 250x250 and 120x600) Premium 468x60 .....................................................$5,650/weekPremium 250x250 ..................................................$5,450/weekPremium 120x600 ..................................................$5,250/week

RUN-OF-SITE (ROS) DISPLAY UNITS lower 468x60 ...........................................................$50 CPM* lower 250x250 ........................................................$50 CPM*

*Minimum 50,000 impression investment

TravelPulse.comDISPLAY ADVERTISING: NEWS SPONSORShIPS

250 x 250

468 x 60

120x

600

250 x 250

media kit 2012 | 22

PRINT & DIGITAL MEDIATravelPulse.comCuSToM MarkeTing oPPorTuniTieS

Custom Marketing Centergive agents the tools to market your consumer promotions and offers exclusively to their clients in a customized, branded environment. Tools include custom newsletters based on prod-uct (family, honeymoon, romance, other) to target your mar-keting, reach the agents’ customers and achieve greater results.

Travelpulse TV “On Location”TravelPulse TV creates unique content to bring your product or destination to life. Videos are watched on average 7,000 times per day by travel agents and can be shared with their customers.

Program elements include:• Filming on location

• Distribution

• Promotion (ROS banners, 1-2-1 Email)

• Post Production

• Editing

Consumer Distribution:TravelTribe.com, TravelTube.com, youTube promotional emails, custom landing pages, your company’s website

Additional costs apply. For more information, contact [email protected].

media kit 2012 | 23


Lead Time: all standard graphics and text submissions should be submitted 3 (three) business days prior to the campaign launch date. Rich media campaigns require 5 (five) business days prior to the campaign launch date. all finished art work supplied must be tested and function properly on the most recent versions of PC/Macintosh browsers such as: Internet Explorer 5 and above, Safari and Firefox.

Format: RGb format, saved in .JPG or .GIF format (256 Colors). Graph-ics may be used on many different colored backgrounds, so don’t create transparent backgrounds. all images should be bordered so as not to bleed into the background. images should be optimized to the lowest possible bit depth using adobe Photoshop or similar program. For optimal display, we recommend using the browser-safe color palette. The use of fewer colors results in the sharpest and most efficient ads.

TravelPulse TV: Please provide DVD or QuickTime (.mov) file uncom-pressed nTSC DV 720x480.

Animation: Banner ads may contain animation or be static.

Loops: All ads may loop the creative a maximum of three (3) times.

Posting of Travel Agent and Consumer Promotions/Offer Specifications: hTML file should not exceed 650 pixels wide (no requirement for length). Optimal width is 550-600 pixels.• You must provide an hTML file in addition to images in order for

us to host images on our server.• Please indicate if materials are agent-friendly or consumer-friendly. • Please include “From Name” and “Subject” line (max 45 characters).

File Size: Ads may not exceed 20Kb in size. Final graphics must be supplied with their correct labeling with the appropriate suffix to denote fomat; e.g., a GIF banner called my_advertisement must be labeled my_advertisement.gif

Custom Portal: written for your company by our staff. includes company overview, contact information and links to your site.

Hyperlinking: we can link banner ads to the advertiser’s site. To allow us to link to their sites, advertisers should specify a url such as the following: http://ww.travelpulse.com.

Please ensure uRL’s are correct before sending (this also includes redirects for third-party serving). All links and redirects should allow the viewer to click back to the original site. any tags found to not adhere to this will not be placed on the TravelPulse website.

Contact: advertisers may email their banner ad materials and instructions, and direct any inquiries, to:

Jennifer Belz [email protected] 856.505.1494

TravelPulse.comDIGITAL ADVERTISING SPECIFICATIONS

media kit 2012 | 24

The 95% Solution95% of travel agents never make it to a physical event in the course of a year. So while the tradition-al media and trade show companies focus on the 5%, we choose to focus on the 95%.

We offer:• branded events • Custom events • Seminars • Tradeshows • Conferences

Syndicate Your Sales Trainingeverything is customized to your marketing needs. we offer a turnkey package from creation through marketing including:

• Writing the script • Filming your top sales person • Creating the presentation • Inviting qualified agents • Maintaining a database

of attendees

Virtual Travel Events & SeminarsYOuR MESSAGE AMPLIFIED

Branded Events

Custom Events

Sales Training Seminars

EDUCATION & RELATIONSHIP MARKETING

media kit 2012 | 25

Custom Courses That Reflect Your Brand and Unique StyleDeveloped by the most experienced editors and designers in the travel trade, Travel agent academy is the most advanced, interac-tive and effective travel agent training today. whether your objec-tive is increased visibility, a way to differentiate your products in targeted ways, or an ongoing resource center, these programs give agents the tools to better position and sell your brand.

Marketing Solutions to Recruit, Certify and Engage the Right AgentsTravalliance leverages its comprehensive database of more than 73,000 agents, including detailed demographics covering 150 data points to identify, recruit and enroll the right agents for your business need. Marketing activities include:

• Program promotion throughout the Travalliance network • Tracking tools to monitor agent activity

• Customized eNewsletters that reinforce your messaging

Rich Media Experience Motivates Agents to Succeedeach campus is individually tailored, utilizing flash, video, in-teractive maps, high-impact image formats and navigation to engage and motivate the participants each step of the way on their learning path.

Closing the Loop. Driving Bookings.our campuses go beyond one-time training events. we immerse the agent in a continuous development program to build rap-port and loyalty with your brand year-round. Trained graduates receive the consumer-friendly tools they need to offer a higher level of service to drive consumer preference and generate re-peat, higher-yield sales of your products and destinations.

• Innovative training and sales tools• Video and email marketing• Consumer lead generation

Travel Agent Academylearning, DeVeloPing, SHaring


media kit 2012 | 26

Sell SeriesCaTegory, niCHe anD DeSTinaTion engageMenT

A First of Its KindThe Sell Series is a fully customized, content-rich, brandedenvironment that provides travel agents with the tools to better understand, position and sell specialty products and destinations.

An Audience of Top Agents a one-stop resource for news, information, deals and training, the Sell Series has been designed for the most important sales force in niche marketing—the travel agent.

engage these highly qualified agents on varying levels by becoming a partner and put your brand in front of this important group.

PROGRAM COMPONENTS• Fully customized website• Partner training• Product showcases and profiles • Video presentations• Print reference guides• 24/7 resource center• Virtual conference• Dynamic news, articles and deals


media kit 2012 | 27

Sell SeriesCaTegory, niCHe anD DeSTinaTion engageMenT

An Integrated Marketing Programour leveraged network of leading trade publications andweb properties engages top-selling agents with your brand.

• TravelPulse.com: Sponsors will be featured on the most visited travel trade website in the world. TravelPulse.com is the resource agents turn to most for breaking news, on- demand video, and the latest offers and tools to reach and engage their clients.

• Advertising: Sponsors will be featured in full-page adver- tisements in Vacation Agent magazine (the definitive “how to” resource for 30,000 leisure-selling agents) and Agent@Home magazine (more than 18,000 agents rely on its content to help build their business). Ads are designed by our creative team and include your logo as a presenting sponsor.

• Quarterly Column: Vacation Agent magazine will feature a column written by an industry expert or specialist that is focused on how to sell your property, product or destination.

• Email Marketing: Targeted invitations to register and train in your Sell Series program will be sent to agents who

For a detailed analysis and proposal on what the Sell Series can do for you, contact:

Jonathan Cooper, VP international Marketing Services856. 505.1451 | [email protected]

specified in their profile an interest in building their niche travel business.

• Bonus Circulation: your advertising program will also include bonus circulation in our new digital publications, as well as iPhone and iPad apps.

Results you can count ona custom dashboard provides a 360° view of the performance of your entire program, including traffic and related statistics for your print, online email and banner campaigns, deals, and training programs.


media kit 2012 | 28

1-2-1 Email MarketingSTarT a ConVerSaTion wiTH THe rigHT agenT


Targeted Email MarketingAn email marketing program consists of: • 1 email to the national list (reaches over 48,000 travel

agents) OR a targeted list of your choice. • 2 weeks of hosting on TravelPulse.com (most visited travel

trade website in the world).• 1 day of inclusion on the TravelPulse Daily newsletter

(reaches 63,000+ agents). • Tracking reports from the email and the website.• Total of 5 emails sent per day from Travalliance. No

spamming the agents.

Target Your Message—150 Data Fields To Choose From Including: • Geography• Destinations Sold• Certification or Specialty

100% Opt-In Databaseindividual travel agents must register and answer a compre-hensive questionnaire that includes up to 150 data points on each agent. each agent’s profile is entrusted to Travalliance to deliver special offers that are suited to the agent’s personal sales attributes. • The hTML may be no larger than 700 pixels wide. Length is

up to you and contingent on design/layout. • Total file size should not exceed 30k.

• Acceptable formats are text and hTML. hTML files should be a mix of images and live text. They should not be 100% image based.

• We do provide image hosting on our servers if you send an HTMl file with accompanying images.

• Please include “From Name” and “Subject” line.

media kit 2012 | 29

The DashboardTraCking reSulTS

RETURN ON INvESTMENT

A 360° View of Your ResultsTravalliance provides administrative access to a custom dashboard that gives a 360° view of the performance of your entire trade marketing program. This B2B analytics tool consolidates your data into an easy-to-use, web-based interface that allows you to track the results of your campaign including:

• Leads generated and related statistics for your print, online, email and banner campaigns

• Consumer and agent deal tracking

• Agent training programs

Reporting Made Easya detailed reporting schedule can be set to monitor and track the activity level for specific components of your campaign:

• View, print, and export standard reports

• Create your own custom reports to monitor campaign performance

Overview

OnlinePromotions

Active Deals: 12Impressions: 649,157Emails: 85

Profile ViewsTotal Views: 11,525

VideoTotal Videos: 9

EditorialTotal Editorials: 976

EmailEmails

# of Emails: 20Total # Sent: 202,544Total # Opened: 66,817Total Clicks: 7,567unique Clicks: 4,440

PrintMagazine Articles

Agent@home: 24Vacation Agent: 40

Clia agents - Commissionable Pre & Post Packagesinternational Destination expo 2011 San Juan, Puerto ricowyndham ria Mar Beach resort & SpaRio Grande, GOLF PACKAGEbuy 3 Nights and Get 2 nights FREE!Verdanza Hotel, Puerto ricoromantic Memories of old San Juan at Hotel el Conventogran Melia golf & Spa Package 2010a new Beginning at Hotel el Convento inold San Juan, Puerto rico

Most Recent Promotions

View all

Profile ViewsTotal Views: 11,525

VideosTotal Videos: 9

EditorialsTotal Editorials: 976

agent@Home

CONSUMER PROMOTIONS

Headline Impressions Emailed Date Created

Wedding Packages 92,624 35 1/12/09

Love & Romance Package - Package Cost: $389 29,285 294

Everlasting Love - Package Cost: $399 32,356 459 1/12/09

AGENT PROMOTIONS

Headline Impressions Date Created

book 8 Rooms, Get 9th Free Group booking Offer book Now For a limited time 87,163 1/12/09

2009 Group Rate 88,707 2/18/09

Wednesday Escape -ONE DAY SPECIALS 79,966 5/6/09

Wednesday Escape - ONE DAY SPECIALS 44,553 7/8/09

FAM PROMOTIONS

Headline Impressions Date Created

Travel agent independent familiarization trip request? 77,251 7/8/09

AGENT REWARD

Offer Impressions Bookings Date Created

Get Rewarded on Every booking 138,001 178 1/23/09

SAMPLE ACTIVITY REPORT

media kit 2012 | 30

Sales CONTACT US

North America

NORTHEAST Shaun T. Whitley associate PublisherO: 856.505.1455 | F: 856.840.4255 [email protected]

Bob Aberman regional Manager O: 856.505.1414 | F: 856.840.4214 [email protected]

SOUTHEAST, GULF COAST Greg Mitchell regional Manager O: 856.505.1453 | F: 856.840.4253 [email protected]

NORTH MIDWEST Mary Jane Jacobs regional Manager O: 856.505.1454 | F: 856.840.4254 [email protected]

WEST COAST/HAWAII Suzanne Craven regional Director O: 856.505.1456 | F: 856.840.4256 [email protected]

SOUTH MIDWEST Adam Knippa regional Manager 972.960.2889 [email protected]

International

Jonathan Cooper VP international Marketing Services O: 856.505.1451 | F: 856.840.4251 [email protected]

Adam McPherson account Manager, international Marketing Services O: 856.505.1452 | F: 856.840.4252 [email protected]

CARIBBEAN Greg Mitchell regional Manager O: 856.505.1453 | F: 856.840.4253 [email protected]

MEXICO & LATIN AMERICA Greg Custer Managing Director O: 856.505.1458 | F: 856.840.4258 [email protected]

Maria-Antonieta (Toni) Aguirreaccount Manager O: 856.505.1459 | F: 856.840.4259 [email protected]

Corporate

Brett Couvillion group Publisher/VP Sales O: 856.505.1410 | F: 856.840.4210 [email protected]

Jonathan Cooper VP international Marketing Services O: 856.505.1451 | F: 856.840.4251 [email protected]

Shaun T. Whitley associate Publisher O: 856.505.1455 | F: 856.840.4255 [email protected]

Todd G. Gillman account executive, Virtual Travel events and email Marketing O: 856.505.1422 | F: 856.840.4222 [email protected]

Lauren Murphy account Manager,new Business Development O: 856.505.1411 | F: 856.840.4211 [email protected]

VACATION AGENT AND AGENT@HOME PRINT ADVERTISING ad Portal: www.ads.travalliance.comProduction Manager: TJ Esposito | 856.505.1496 | [email protected]

TRAVELPULSE.COM DIGITAL ADVERTISING Jennifer belz | 856.505.1494 | [email protected]

Documents

2012 - travAlliancemedia