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Canada’s #1 Entertainment Magazines in Canada’s #1 Theatres
Cineplex Magazines
58
CINEPLEX MAGAZINE ENGLISH
IN EVERY ISSUE OF
CINEPLEX MAGAZINE
Every month, huge numbers of film fans take the moviegoing experience home with their latest copy of Cineplex Magazine. No other Canadian magazine offers such in-depth coverage of the movies, with casting news, red-carpet fashion, on-set scoops, movie schedules, actor profiles and exclusive interviews with A-list stars. With 700,000 copies distributed monthly through Cineplex Entertainment theatres and The Globe and Mail newspaper, Cineplex Magazine has the largest circulation of any entertainment magazine in Canada.
*Cineplex Magazine is CCAB accredited and a member of PMB.
SNAPSThe best of the month’s candid celebrity pictures.
IN BRIEFFun, short news stories from the movie world.
SPOTLIGHTInterview with an up-and-coming Canadian actor or filmmaker.
ALL DRESSED UP A glamorous page of red-carpet fashion.
IN THEATRESYour monthly movie schedule, with plot synopses and pictures.
CASTING CALLA rundown of who just signed onto which new movies.
AT HOMEThe month’s hot DVD, Blu-ray and games.
Get to know the movie world’s biggest stars.
FEATURES & INTERVIEWS
59
Cineplex Magazine Readership Skews 12-34 (74% of total readers)
Cineplex Magazine Readers are Evenly Split - Male/Female
AUDIENCE COMPOSITIONBASE: ENGLISH CANADA
MALE/FEMALE READER COMPOSITION BASE:
ENGLISH CANADA
Source: PMB Spring 2011 Source: PMB Spring 2011
HOUSEHOLD INCOME READER COMPOSITION BASE:
ENGLISH CANADA
A 12-17 HHI <$30K
HHI $30-50K
HHI $50-75K
HHI $75-100K
HHI $100K+
A 18-24
A 25-34
A 35-49
A 50-64
A 65+
67% of Cineplex Magazine Readers Have a HHI of 50K+
WE ALSO OFFER
FEbRuaRy: OscarsMaRcH: Spring Fashion PreviewMay: Summer Movie PreviewauguSt: Back to SchoolSEptEMbER: Film Festival
OctObER: Holiday Movie Preview, Fall Fashion PreviewNOvEMbER: Holiday Gift GuideDEcEMbER: Holiday Gift Guide
EDITORIAL THEMES FOR 2012
• Custom advertorial • Sponsored editorial • Split-runs to target your market
50%female
50%male
23%
13%24%18%
27% 20%
16% 18%7%
29%
2% INDEX: 15
INDEX: 263
INDEX: 33
INDEX: 209INDEX: 173
INDEX: 62
60
CINEPLEX MAGAZINE ENGLISH (CONT’D)
Material requireMents Add an extra 1/8” around all sides for bleed ads. Keep critical copy, or creative important to show, ¼” away from all sides. Cineplex Magazine is computer-to-plate and only accepts PDF files with certified SWOP colour proofs. Cineplex Magazine will not be held accountable for colour variations without receiving SWOP colour proofs prior to the material deadline. Material that does not meet published specifications is subject to production charges. Fifth colours – 25% premium applies; full pages and spreads only.
Please contact your Cineplex Media sales rep for a full PDF specs kit for Cineplex Magazine. All Cineplex Media production specs can be found at www.cineplexmedia.com.
2012 Production Schedule: Cineplex MagazineMONTH AT DeSTiNATiON/DiSTribuTiON MATeriALSPACe
TheATre GlObe & MAil**
*Insert dates subject to change. **Toronto, Montreal, Ottawa, Calgary, Vancouver
Full Page 8” x 10.5” 8.25” x 10.75” 7.5” x 10”
1/2 Page (vertical) 4” x 10.5” 4.25” x 10.75” 3.5” x 10”
1/2 Page (horizontal) 2.67” x 10.5” 2.92” x 10.75” 2.17” x 10”
1/3 Page (vertical) 2.67” x 10.5” 2.92” x 10.75” 2.17” x 10”
1/4 Page 3.9” x 5.25” 4.15” x 5.5” 3.4” x 4.75”
DPS 16” x 10.5” 16.25” x 10.75 15.5” x 10”
1/2 DPS 16” x 5.25” 16.25” x 10.75” 15.5” x 4.75”
Cineplex Magazine rates 2012: National (700,000 Copies)
Mechanical requirements – Width x Height (inches)
AD SiZe TriM SiZe bLeeD SiZe TYPe SAFeTY
Full Page $14,000 $10,0002/3 Page $12,000 $8,0001/2 Page $10,000 $7,0001/3 Page $8,000 $6,0001/4 Page $7,000 $5,000
Cineplex Magazine rates 2012: Ontario Only (436,690 Copies)uNiT 1x 4x
Full Page $7,500 $6,0002/3 Page $6,000 $4,5001/2 Page $5,000 $3,5001/3 Page $4,000 $2,5001/4 Page $3,000 $1,500
Cineplex Magazine rates 2012: GTA Only (248,650 Copies)uNiT
All rates are in gross dollars
All rates are in gross dollars
All rates are in gross dollars
436,690 Copies in Ontario
248,650 Copies in GTA
1x 4x
January Dec 29, 2011 Jan 4, 2012 Nov 25, 2011 Nov 29, 2011
February Feb 2, 2012 Feb 7, 2012 Jan 6, 2012 Jan 10, 2012
March Mar 1, 2012 Mar 6, 2012 Feb 3, 2012 Feb 7, 2012
April Mar 30, 2012 Apr 3, 2012 Mar 2, 2012 Mar 6, 2012
May Apr 27, 2012 May 1, 2012 Mar 30, 2012 Apr 3, 2012
June May 25, 2012 Jun 5, 2012 Apr 27, 2012 May 1, 2012
July Jun 22, 2012 Jul 3, 2012 May 25, 2012 May 29, 2012
August Jul 23, 2012 Aug 7, 2012 Jun 27, 2012 Jun 29, 2012
September Aug 24, 2012 Sep 4, 2012 Jul 27, 2012 Jul 31, 2012
October Sep 21, 2012 Oct 2, 2012 Aug 24, 2012 Aug 28, 2012
November Oct 26, 2012 Nov 6, 2012 Sep 28, 2012 Oct 2, 2012
December Nov 23, 2012 Dec 4, 2012 Oct 26, 2012 Oct 30, 2012
January 2013 Dec 27, 2012 Jan 1, 2013 Nov 23, 2012 Nov 27, 2012
uNiT 1x 8x 12x4x Full Page $28,750 $25,875 $24,438 $23,0002/3 Page $24,725 $22,253 $21,016 $19,7801/2 Page $18,860 $16,974 $16,031 $15,0881/3 Page $13,225 $11,903 $11,241 $10,5801/4 Page $8,855 $7,970 $7,527 $7,084iFC $33,465 $30,119 $28,445 $26,772iFC Spread $58,650 $52,785 $49,853 $46,920ObC $39,675 $35,708 $33,724 $31,740ibC $32,545 $29,291 $27,663 $26,036DPS $48,300 $43,470 $41,055 $38,640
FUll PAGe $20,000
1/2 PAGe $11,900
1/4 PAGe $6,900
ObC $33,600
DPS $27,600
FUll PAGe $11,000
1/2 PAGe $6,500
1/4 PAGe $3,800
2012 Metropolitan Opera Guide rates: National (300,000 Copies)
2012 Metropolitan Opera Guide rates: GTA (166,130 Copies)
uNiT
uNiT
rATe
rATe
THE METROPOLITAN OPERA LIVE IN HD GUIDE
61
Since launching in 2006, the Metropolitan Opera Live in HD broadcasts at Cineplex Entertainment theatres have been an astounding success. And part of the opera goers’ experience is picking up a copy of this slick, high-end program which includes synopses and cast information for every production in the schedule, as well as lush, beautiful photographs of the opera world’s biggest stars. A total of 300,000 copies are distributed through the theatres and The Globe and Mail newspaper.
ATTENDANCE EXPECTED TO BE CLOSE TO 400,000!Performances will be broadcast in 128 theatres across the country!
All rates are in gross dollars
All rates are in gross dollars
Live Performing
Arts
PurchAsed food from
restAurAnts
Art, Antiques& decorAtive
wAre
own vAcAtion home
trAveLLerAccommodAtion
PAckAgetrAveLhours
PurchAse ofAutomobiLes/
trucks
PurchAse ofAutomobiLeAccessories
ALcohoLic beverAges
ALcohoLPurchAsed
from stores
ALcohoLserved on
Licensed Premises
cLothing
category spend Past Year - index cineplex met broadcast Audience vs. Population
So
urc
e: S
cen
e M
em
ber
Met
Op
era
Aud
ience P
rofile
- S
ep
t. 16
, 20
10 -
Sep
t. 15, 2
011
Metropolitan Opera Satellite Audiences Skew 50+
Audience composition, metropolitan opera satellite broadcasts,
cineplex entertainment theatres
Source: Scene Member Met OperaAudience Profile - Sept. 16, 2010 - Sept. 15, 2011
15-24 25-34 35-49 50-64 +65
Metropolitan Opera SatelliteAudiences are 68% Female
Audience composition, metropolitan opera satellite broadcasts, cineplex entertainment theatres
For mechanical and material requirements, see
Cineplex Magazine section.
Cineplex’s Metropolitan Opera Audiences Have a Higher Than Average incidence of Purchase vs. Population
SpacE DEaDlINE: SEPTEMBER 6, 2012
MatERIal DEaDlINE: SEPTEMBER 10, 2012
154132
186 181144
160134
112136 130
147125
68%female
32%male
50%27%
12%8%
4%