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2014 Gaza CrisisSam Strudwick, Head of Digital
Amnesty International UK
How we responded• 12 June - Three teenagers abducted• 8 July - Operation Protective Edge• 10 July - Launched our action
How it developed• Worked across channels• Clear path to action• Reacted to events as they were being
reported
Website
Social
SMS
What we achieved• 64,000+ actions taken• Engaged a large audience• Forced the UK government to respond
What we learnt• You need to be quick• You need to be confident• You need to add to the discourse
