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2013presentation
COVER TO COVER
Emirates Bride is the essential magazine for brides in the Uae. a sister publication to Emirates Woman, the region’s leading women’s fashion and lifestyle magazine, Emirates Bride is dedicated to providing
editorial excellence with the latest industry news, style inspiration and practical
guidance. Catwalk bridal fashion and beauty is combined with real-life wedding
profiles and expert planning advice to offer a stimulating selection of local and
international content for brides both at home and abroad. Delivering fresh, in-depth and indispensable editorial within a stylish yet reader-friendly design, Emirates Bride has become a must-read for the modern bride.
WhO WE aREMEMORABLE
not mainstream
MODERN yet classic
SOPHISTICATED and stylish
FOREFRONT not follower
REFINED and respected
insidEEVERy issuE
Your big day: an in-depth look behind the scenes at some of the region’s most beautiful weddings. stunning imagery and scrapbook-style insider tips to educate and inspire.
From international catwalk trends to the best regional talent, the ultimate guide to finding the perfect dress. the EB style experts deliver exclusive shoots and fashion selections representative of all the nationalities in the Uae.
a visual feast of the best honeymoon destinations: seasonal hot-spots, romantic getaways and quirky alternatives.
tricks, tips and trends for the bride-to-be with product news, get-the-look features and hair ‘how-to’s’.
Real-life weddings
Fashion
Health
Travel
Front row
Beauty
stockists
PLANNERFor every bride searching for a definitive guide to arranging a wedding
in the UAE, our essential Emirates Bride planner has everything you need
w i n t e r 2 0 1 1 e m i r a t e s b r i d e 69
69-73_Wedding Planner A.indd 69 18/12/2011 14:20
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fashion/shoot
34 e m i r a t e s b r i d e S u m m e r 2 0 1 1 S u m m e r 2 0 1 1 e m i r a t e s b r i d e 35
fashion/shoot
Fashion designer amanda Wakeley has created Bedouin-inspired Bridal styles that
are Full oF eastern promise…
D e S e r t r o S e
Silk georgette wedding dress with beaded obi belt, diamond jewellery by Jewel, Amanda Wakeley
34-39_fashion-shoot A.indd 34-35 18/12/2011 14:01
lifestyle/cultural weddings
32 e m i r a t e s b r i d e w i n t e r 2 0 1 1 w i n t e r 2 0 1 1 e m i r a t e s b r i d e 3332 e m i r a t e s b r i d e w i n t e r 2 0 1 1
WRITTEN BY JADE BREMNER
From fire ceremonies to pomegranate throwing, weddings across the globe are
filled with interesting customs and rituals. Emirates Bride looks at how four very
different religions tie the knot…
WEDDINGS
WEDDING Muslim
CEREMONYThe ceremony itself is called a nikah and
takes place in a house rather than a religious
establishment. It includes readings from the
Qur’an and the exchanging of vows. During
the event, it’s not necessary for the bride to
be present; she’s often in a separate room
where she gives consent in front of two or
more witnesses. Meanwhile, the groom gives
his consent in front of a crowd.
Muslim weddings are hugely dependent
on cultural traditions, but staple customs
include a walimah (large feast), where
the husband and wife publicly celebrate
following the consummation of their
marriage. In the UAE, it is common for the
celebration to take place in a hotel. “We had
our wedding celebration at the Hyatt,” reveals
Emirati Mohsin Alrazi, 47, who married his
wife Khulood, 37, a decade ago, in Dubai.
GIFTSIslamic weddings in the UAE are opulent,
yet private affairs. That said, guest lists often
reach up to 1,000 people, meaning there are
plenty of presents. “In terms of gifts, it’s all
about the bride,” Mohsin explains, “Khulood
was showered with gold.”
FOODIn the UAE, wedding catering depends
mainly on what the hotel can offer; then the
families choose what they deem suitable for
the occasion. If it’s a Pakistani wedding, the
food will be rich and heavy. In a Gujarati
Muslim wedding khitchra, a meat and barley
broth, will be served. In many cases the man
and woman stay separate for all of the dining
events, however, some modern marriages
combine the party.
TRADITIONIt’s customary for the groom to pay for the
wedding; in the UAE this could include
kitting out the bride in designer outfits,
or arranging expensive light shows at the
post-wedding celebrations. During the week
before the wedding, both families often get
together and sing, play music and dance in
the bride and groom’s honour. In a Gujarati
wedding, a Mehndi will take place during the
week before the nikah or even just the night
before, here women will decorate the bride-
to-be in henna.
DRESS CODEIn India, bright-red wedding dresses are
popular among Muslim brides, but officially
there is no formal dress code. Islamic
weddings, particularly in the UAE, are often
about keeping up appearances. The bride
will most likely wear expensive jewellery and
use lashings of Arabia kohl (eyeliner), then
show off her outfits at a women’s reception
with her friends and family.
Worldly
CEREMONYThe complex and lengthy ritual, lasting
several hours, usually starts at home where
the bride’s parents will welcome the groom
with a jaimala (garland) and apply a red dot
of kumkum to his forehead – marking the
start of the relationship between the two
families. The bride and groom then exchange
garlands.
“This was the most memorable part of our
ceremony,” says Sharjah resident and Indian
Hindu Karishma Sharma, 30. Karishma
married her husband, Mridul, 31, three years
ago in the UAE: “The part of the ceremony
where we put flower garlands around each
others necks is called varmala and is a symbol
of respect and honour.”
The most significant part of a Hindu
wedding ceremony is the saptapadi – when
the newlyweds take seven steps around a fire
in front of the god of fire, Agni Devta, saying
a prayer at each step. Karishma explains: “The
seven rounds symbolise seven births and
the promises to be a partner offering love,
commitment and protection.”
GIFTSGau Daan is the donation of gifts. It’s
common to offer clothes, ornaments,
household items and cash at a Hindu
wedding. “The most memorable gift at
our wedding was a pair of plane tickets to
Thailand for our honeymoon, from my
best friend,” recalls Karishma. “It was very
generous of her.”
FOODDishes a week ahead of a Hindu wedding are
vegetarian; sometimes the host families will
serve snacks during the long ceremony to
keep the guests’ concentration. After which,
a big feast takes places, where the guests are
allowed to tuck into meat curries. The bride
and groom don’t get a wedding cake; instead
they publically feed each other five bites of
sweet food (typically honey and yogurt).
TRADITIONWedding rings in Hinduism are diamond and
are worn on the second to last finger on the
left hand. “It is believed that the veins of the
finger lead directly to the centre of the heart,”
says Karishma. Instead of throwing rice or
confetti, guests sprinkle flowers during and at
the end of a ceremony.
DRESS CODEA Hindu wedding is bursting with colour.
The bride wears an outfit chosen by her
parents for the first part of the day, then
for the ceremony she may change into
a red, gold and white sari bought by the
groom, which symbolises the shifting in
responsibility from her parents to her
husband. She will also be lavished in gold
jewellery and flowers. Meanwhile, the groom
usually wears white with gold details, a
sarong and a safa (turban) or necklace
called a kantha.
WEDDING Hindu
IMAG
ES C
ORB
IS, G
ETTY
, GRA
PHEA
ST A
ND
TRU
NK
32-35_Culture wedding A.indd 32-33 15/12/2011 14:35
S u m m e r 2 0 1 1 e m i r a t e s b r i d e 19
Compiled by Annah Cuthbert
BRIDAL BOUQUET
Burst into bloom and adorn yourself in floral-inspired ruffles
and delicate tulle appliqués
Precious stone and diamond
necklace Dhs490,000 Dior
Fine Jewellery
8
05Bellissima 05Bellissima 05
BELL
ISSI
MA
Embellished satin sandals Dhs10,705 Brian Atwood
at net-a-porter.com
Ivory floral ruffled heels Dhs3,282
Christian Louboutin
Appliqué Odette dress Dhs2,115 ALICE by Temperley at my-wardrobe.com
White silk-blend dress Dhs12,904
Stella McCartney
Cream Matinee kimono
Dhs2,667 Agent Provocateur
Appliquéd silk-organza gown
Dhs42,085 Valentino
Platinum and diamond ring POA Chanel
Ruffled dress Dhs2,345 Designers Remix
at Boutique 1
FLORAL FANTASY
Beaded bracelet Dhs238
Coast
Silk embroidered clutch Dhs6,761 Oscar
de la Renta
Rosette-embellished silk shrug Dhs26,163 Valentino
front row/fashionWritten by Annah Cuthbert
19_Trend flowers1 A.indd 19 18/12/2011 14:03
travel/celebrity honeymoons
68 e m i r a t e s b r i d e a u t u m n 2 0 1 1
The Madlives – the perfect tropical retreat
The life aquatic
CELEB HONEYMOONERS:
TOM CRUISE AND
KATIE HOLMES
Nowhere screams more idyllic privacy than
the Maldives – the perfect setting for two
of Hollywood’s biggest stars to steal some
solitude. An archipelago consisting of 26
sandy atolls in the Indian Ocean, and the
most eye-poppingly beautiful scenery, the
Maldives is a true assault on the senses – of
the good kind. Whether you’re after a restful
retreat with nothing more strenuous than
moving from hammock to bed to bar, or
something unique that stretches the legs, and
the imagination, the beauty of this magical
place is that there’s something to capture
everyone’s imagination.
Dine under the stars at Baros
Life is simply bliss at Baros
Take to the skies with Huvafen Fushi
A traditional dhoni
�eMaldives
e m i r a t e s b r i d e a u t u m n 2 0 1 1
Maldives is a true assault on the senses – of Maldives is a true assault on the senses – of Maldives is a true assault on the senses – of Maldives is a true assault on the senses – of Maldives is a true assault on the senses – of Maldives is a true assault on the senses – of
the good kind. Whether you’re after a restful the good kind. Whether you’re after a restful the good kind. Whether you’re after a restful the good kind. Whether you’re after a restful the good kind. Whether you’re after a restful the good kind. Whether you’re after a restful
something unique that stretches the legs, and something unique that stretches the legs, and something unique that stretches the legs, and something unique that stretches the legs, and something unique that stretches the legs, and something unique that stretches the legs, and
the imagination, the beauty of this magical the imagination, the beauty of this magical
Dine under the stars at Baros
Take to the skies with Huvafen Fushi
A traditional dhoni
BED DOWN: Baros, the boutique hotel, comes with a heavy dose of luxury. The rooms are contemporary (try the Residence with private pool and beach access), the food seasonal and locally sourced and the 360-views, simply spectacular. www.baros.com CULTURE VULTURE: Take a day trip to the capital Malé to see the golden-domed Islamic Centre, Presidential Palace, Fish Market and the Grand Mosque. For trinket shopping, head to the Machangolhi quarter. SEE IT:
One of the best ways to soak in the scenery is by seaplane – Huvafen Fushi’s air taxi offers 15-minute flights in which to snap your perfect picture. huvafenfushi.peraquum.comDON'T MISS: If island hopping floats your boat, book a week-long cruise on a dhoni (traditional Maldivian sailing boat) to ensure you see all the sights the Maldives has to offer. www.responsibletravel.comBRAVE IT:
While the snorkeling might be unrivalled, scuba-diving is for the adventurous among you. Reef sharks, dolphins, turtles and rays… just a few of things waiting for you underwater. EAT UP:If Baros is your home, the options are endless but for romance rating, the private sandbank or island dining is a must. WEAR IT: Bikini, flip-flops, kaftan, sun hat, underwater camera and maxi-dressCLICK IT:www.cntraveller.comBOOK AHEAD: The great thing about the Maldives, is it has year-round sunshine and only bursts of rain (May-November) – so just go with the flow.
Stay in style at
The Drake Hotel
Be an art buff at the Royal Ontario Museum
Sunset in paradise
67-72_Honeymoon A.indd 68 18/12/2011 14:15
beauty/salon treatments
42 e m i r a t e s b r i d e J a n u a r y 2 0 1 1 J a n u a r y 2 0 1 1 e m i r a t e s b r i d e 43
beauty/salon treatments
YOUR BIG DAY BEAUTY
PLANThe treatment timeline for pre-nuptial perfection
IMA
GE
ART
+ C
OM
MER
CE
A Hollywood fAbulous smileTREATMENTInvisalign braces and laser whitening RESULTSThere’s nothing that makes a lady look less than love-struck than a reluctance to break into a wide grin (think Victoria Beckham and her notoriously tight-lipped smile). If your teeth are a secret bugbear, then look to sort your smile before you say ‘I do’. This does require rather more time, and potentially pain, than some big-day beauty fixes but those ecstatic grins pasted all over the wedding album will be well worth the effort. Invisalign takes the good and ditches the bad from those train-track braces that haunted our teenage years: read straight teeth without the aesthetic nightmare of metal-mouth. Custom-made transparent
‘gumshield’ retainers are worn on a daily basis to realign teeth. As they are removable, teeth can be cleaned properly and with no metal involved gums and cheeks shouldn’t be irritated. Finish off by ensuring your smile is pearly white. Laser whitening (again ‘no pain, no gain’) in-dentist treatments are much more effective than any at-home options. Rest assured that if you do experience pain while in the dentist’s chair, it should disappear after 24 hours. COSTPrice on applicationRECOVERY TIMEOn average, treatment with Invisalign can take about a year, depending on the individual. Laser whitening is more instant, but if you have a low pain threshold you may wish to spread the treatment over several sessions, allowing a week or two between each. You’ll need
to avoid coloured foods and drinks post-whitening so finish at least a week before the wedding, unless you’re happy eating plain boiled rice washed down with water at the rehearsal dinner… CONTACTwww.nicolasandasp.com
iron out tHose creAsesTREATMENTBotoxRESULTSDeep lines are caused by repeated use of muscles in a particular manner – they form when we frown, squint or smile. Botulimum toxin is a celeb lauded preventative treatment, which helps reduce the appearance of lines by temporarily putting the muscles to sleep. Overuse, as well-documented by over-zealous beauty addicts, results in an inability to express
WRITTEN BY ChARLOTTE COLqUhOUN
42-44_Doing things A.indd 42-43 18/12/2011 13:53
real-life/wedding
24 e m i r a t e s b r i d e w i n t e r 2 0 1 1 w i n t e r 2 0 1 1 e m i r a t e s b r i d e 25
MARICA ATTORRESI AND FEDERICO ORTILEWEDDING DATE: AUGUST 20, 2011
LOCATION: PORTO SAN GIORGIO, ITALY
Marica arrived in the UAE in August 2007 and quickly settled in Dubai after finding a job as a regional marketing manager for Etihad Airways. Federico's company opened a branch in the region so he was transferred by his company from Padua, Italy to Dubai in October 2008.
The couple met on a very special night. On November 7, 2008 Marica's sister and husband (on their way to Australia for their honeymoon) arrived in Dubai and Marica took them to a bar. There she asked two guys seating nearby to take a picture, one of these men was Federico. From that chance encounter the pair ended up becoming friends and started going out all the time and partying together, but never just the two of them.
After being friends for a few months, Federico's birthday came along on January 12. Marica says: "I was already planning a great party for him with our friends, but he asked me out for dinner, just the two of us. I thought it was going to be awkward but we talked all the time and had a great night..."
Following that first date, they officially became a couple. Then in December 2010, during a holiday in the Maldives, Federico went down on one knee, took out an amazing solitaire ring and proposed.
So, excited the couple immeditaley started to plan their wedding, which, due to their hertiage, had to be in Italy.
So, excited the couple immeditaley started to plan their
24-26_Real wedding_Marica A.indd 24-25 15/12/2011 14:26
a carefully compiled selection of themed fashion, accessories and gifts share front row space with the latest online finds and industry news.
Mind and body maintenance for the journey to ‘i Do’, from sensible ways to reach your ideal weight to stress-busting tips for the budding Bridezilla.
an a-Z directory of wedding specialists including party planners, stationery suppliers,make-up artists, cake-makers and entertainers.
exploring sensibilities, traditions and relevant perceptions to offer a fascinating insight and practical look at the ‘political’ side to the perfect wedding.
Stockists
Features
health/wedding day workouts
a u t u m n 2 0 1 1 e m i r a t e s b r i d e 6564 e m i r a t e s b r i d e a u t u m n 2 0 1 1
1What is it: A personal trainer is a qualified
fitness professional who will devise and
monitor a tailor-made fitness programme
and also advise on nutrition and lifestyle.
Dubai-based trainer Jane Head leads brides-
to-be through two sessions per week in a
private gym, using isometric exercises and
machines that focus on toning the upper
body, abdominals, thighs and buttocks.
What’s so good about it: The name says
it all: it’s personal. Whether it’s weight loss
or toning, your trainer will take into account
your fitness goals and develop a programme
that suits your interests, abilities and lifestyle.
Your programme can be continually tweaked
to maximise results. You may even find your
trainer becomes an agony aunt, says Jane.
“At a time that can often be incredibly
stressful for brides-to-be, I take that stress
away from them through working out. They
can see the results very quickly so it reassures
them they’re going to fit into their dress and
it’s one less thing to worry about,” she says.
Cost: Costs vary from trainer to trainer,
but expect to pay between Dhs150-300
per session.
With the perfect dress waiting elegantly and patiently in your wardrobe, time must be turned to its clothes hanger – you. Every bride deserves to
look her best on her wedding day, and these simple pre-wedding workouts will ensure you’re body beautiful
Best for: Brides who want noticeable results
quickly and prefer individual attention.
Need to know: Jane Head is based in Dubai.
Contact: [email protected]
What is it: Based on 25 years of research,
Concept 1010 uses seven specially-designed
weights machines to strengthen and
condition your body. The resistance of each
machine is altered after every visit,
providing an intense total-body workout
that ensures you continue to push yourself
to the max each session. “These intensive
exercises have an optimum effect on
your muscles, giving a maximum
improvement of their ability to take up
oxygen from the blood, which improves the
cardiovascular condition,” says founder
Jorgen Albrechtsen.
What’s so good about it: Your own
personal instructor will lead you through
Concept 1010’s seven weight exercises, each
of which lasts just one to three minutes –
depending on your ability. Albrechtsen says
the programme is so effective that brides
will need just one 20-minute workout per
week – so it’s ideal for brides on the go.
Cost: From Dhs1,950 for 10 sessions.
Best for: Busy brides who would rather
taste-test wedding cakes than spend every
evening in the gym. Four sessions are
available for Dhs499 for new members only.
Need to know: Concept1010 centres are
located in Dubai Healthcare City and
Jumeirah Lakes Towers. Click on
www.concept1010.ae to find out more
What is it: Renegade Bootcamp is Fitness02’s
military-based group fitness programme.
Developed by ex-military personnel, it
includes everything from running to
kickboxing. Think sweating in the great
outdoors while being being put through your
paces by macho men who shout a lot, but with
serious physical results to show at the end of it.
It’s worth the trade off.
What’s so good about it: You’ll burn 400-
600 calories per 60-minute session and could
shed between 0.5kg and 1kg per week.
Benefits include weight loss, toning and
Personal trainerthe one-on-one solution
ConCePt 1010 the quick-sticks workout2
BRIDE BOOTCAMP
3 BootCamP the tough girl training
a u t u m n 2 0 1 1 e m i r a t e s b r i d e 65
64-66_keep fit A.indd 64-65 18/12/2011 14:04
OuR TaRgETaudiEnCE
Emirates Bride exemplifies all that is luxury lifestyle with a firm focus on discovering and showcasing the very best bridal specialists both regionally and internationally. it
aims for longevity through editorial that has the power to educate and entertain a broad cross-cultural readership. a passionate team of experts delivers intelligent writing that is
always considered, never dull. Cutting-edge reports, essential planning know-how and creative high-fashion shoots remain
firm fixtures in every stylish issue – it is through continued commitment to deliver the very best to the reader that
Emirates Bride continues to evolve, expand and inspire.
Martha
MaRCh sEpTEMbER
issuEs
REadER dEMOgRaphiCs
age group nationality
30 T0 39 yEaRs
39%WEsTERn
32%20 T0 29 yEaRs
35%
aRab
25%
40 T0 49 yEaRs
24%
indian
33%
undER 20 yEaRs
2%nOT sTaTEd
5%
filipinO
10%
RaTEs & spECifiCaTiOns
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E-mail: [email protected]
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2013presentation