2011 seminar booklet:Layout 1 - Henry Schein...from ICD-9 to ICD-10 by Oct. 1, 2013. These changes are intertwined, expensive and will complicate things for medical practices. We will

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2011

11MS4640

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MEDICAL SEMINAR SERIES2011

Join us for the Henry Schein Medical Education & Equipment Expo.

This FREE Equipment Expo will show you options that will help improve your patient care and your practice profits!

See the Newest Equipment and Revenue-Enhancing Practice Solutions!

Over 30 Equipment Vendors Including:• Hematology, Chemistry, Immunoassay from Beckman Coulter, Horiba, and Siemens• ECGs, Stress Systems, Monitors from Midmark, Cardiac Science, and Welch Allyn• Ultrasound Solutions• Exam Room Equipment from Midmark• CLIA-waived Diagnostics from Abbott Point of Care, Biosite, Cholestech,

HemoSense, HemoCue and Roche• Electrosurgery from Bovie Medical• EHR and Practice Management Software Systems from Allscripts• Digital X-ray from Konica Minolta• In-office Lab Solutions from Alfa Wassermann• Bone Density from Hologic• Sterilization technology• Ambulatory Surgery Center Solutions including: C Arms, Scopes,

Anesthesia and OR tables• Many new technologies for in-office procedures that can provide better patient

care as well as new revenue potential

Also:• One-on-one consultations to find the most profitable equipment acquisitions

for your practice• On-site special pricing, financing and leasing options available through

Henry Schein Financial Services

Henry Schein Medical Seminar Series will be held during thisEducation and Equipment Expo. Earn valuable CME and CEUcredits that will help you run a better practice.

Sign Up Today/Reserve Your Space for this Special Event.

To register visit www.henryschein.com/events

Complimentary Lunch, plus other refreshments and snacks will be available all day.

ARE YOU READY FOR THE HEALTHCARE REVOLUTION?

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2011 MEDICAL SEMINAR SERIES

Henry Schein Medical Seminar SeriesThe goal of this seminar series is to provide an educational forum to keep you and yourpractice informed about the latest trends, business practices and procedures. This is an information service designed for you.

These seminars allow you to earn CEUs and will be an ongoing part of the Educationand Equipment Expos to provide additional value to your practice. The expos are theplace for you to see the newest equipment and revenue-enhancing practice solutions foryour business. While here, talk with our Equipment Specialists and the manufacturers,face-to-face. Special pricing, financing and leasing options are available through Henry Schein Financial Services to suit your needs.

We want to be your total resource for products and services and help make your practice run more efficiently and profitably. If there are any special topics of interest that you would like to see presented at future events, please let us know.

Henry Schein is here to serve you.

Thank you.Henry Schein Medical

Information and Schedule

EXPO Hours: 11:00AM–6:00PM(Note: For Detroit, MI Event only: Hours are 11:00AM–7:00PMFor Baltimore, MD Event Equipment Expo Only No Seminars, 2:00PM–8:00PM)8:30AM–11:30AM How Healthcare Reform Bill Impacts Your Practice – Carol Mahon8:30AM–11:30AM CPR Certification – Kris Smith1:30PM–4:30PM The Impact of Implementing ICD 10 – Carol Mahon1:30PM–4:30PM HIPPA HITECH (Meaningful Use) – Kris Smith

To register visit www.henryschein.com/events Please click on the event you would like to attend, the link will take you to our on-line registration system.

For information please contact Annmarie Schneider• Phone: 631-390-8245• Email: [email protected]

Billing to Henry Schein Account, checks and major credit cards accepted for payment.

M E D I C A LS E M I N A R S E R I E S

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How the Passage of Federal Health System ReformLegislation Impacts Your Practice (8:30 AM – 11:30 AM) Fee: $75.00

Healthcare reform legislation has passed and will forever change the nation’shealth insurance and healthcare delivery systems. On March 23, 2010, PresidentObama signed the Patient Protection and Affordable Care Act (H.R. 3590) intolaw. A number of key provisions in the new law may have an immediate impacton your practice and your patients, while others have a much longer time framebefore they will take effect. Physicians and practice administrators need to prepare for the massive demographic and regulatory changes that could affect our health system. This seminar will examine how patient demographics,demand for professional and ancillary services, payer mix, and practice reimbursement could change. Most importantly, it will suggest strategies that you can use to prepare your organization for success in the new healthcare environment.

�Opportunities for physicians in the types of payment changesdescribed above include:

• Being paid for desirable services that are not paid for today, or being paid more for services that are undercompensated today

• Being paid more for delivering high-quality care • Gaining greater flexibility to determine which combination of services is most

appropriate for an individual patient • Receiving more predictable revenues (e.g., based on the number of patients they are

caring for, rather than the number of times the patients come for an office visit)• Being rewarded for reducing total healthcare costs and utilization

�Challenges for physicians in new payment systems include:• Receiving inadequate payment amounts for new services or bundled payments • Receiving reduced payments for some services in order to shift money to

new payment systems or components• Having performance standards set at unreasonably high levels, having payment

based on problematic measures of quality or cost, or being penalized for focusing efforts on aspects of quality which are not measured or rewarded; Incurring higher administrative costs to implement and comply with new payment systems

• Incurring higher administrative costs to implement and comply with new payment systems

• Being unable to access the data needed to establish prices accurately or to monitor and improve performance in a timely fashion

• Having insufficient capital to install new infrastructure or successfully managefinancial risk

• Experiencing a reduction in revenues through fewer referrals or lower utilization of services

• Being penalized for having improved quality or reduced utilization prior to the establishment of baselines for rewards

�Following this seminar, you will be able to:• Describe how today’s economic and political factors impact your practice

and your physicians• Identify how health reform legislation affects:

~ Patient demographics~ Demand for professional and ancillary services~ Payer mix~ Reimbursement

• Describe the strategies your practice can use now, and in the future, to survive and thrive

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CPR Certification(8:30 AM – 11:30 AM) Fee: $75.00

�The American Red Cross CPRTeaches CPR and relief of choking in adultsand children, infant CPR, and relief of chokingand use of barrier devises for all ages.

A written examination and skills test must besuccessfully completed in order to receive acertification card at the course end. Mostindustries and governing agencies widelyaccept the American Red Cross as the standard for CPR. Course length will be approximately 3 hours.

�Course SynopsisThis Health Care Professional course is taught in accordance with the American Red Cross. The course includes diverse learning opportunities, including a presentation of the Chain of Survival and warning signs of cardiovascular emergencies; skills demonstration of CPR; choking and AED; instructor-led practice scenarios and peer practice sessions.

�Course ObjectivesWith a high instructor to student ratio, you will get the attention needed to thoroughly learn CPR. The program is based on uniform standards for the administration of Basic Life Support (CPR).

Our course is specifically geared toward emergency situations in the medical office.

�The course includes:• Instruction in CPR• Uses of emergency equipment• Office emergency protocol• Patient care during an emergency

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The Impact of Implementing ICD-10 Oon Your Practice (1:30 PM–4:30 PM) Fee: $75.00

ICD-10 is here at last. And the switch to ICD-10 from ICD-9 poses one of the most challenging transitions ever for providers. Smaller physician practices will be hit the hardest. Henry Schein has partnered with the MedicalBusiness Institute to help you understand and prepare for the impact thechanges will have on your practice.

This seminar will explain the ICD-10 regulation and Version 5010 of the HIPAAtransaction standards and HIPAA's wide-ranging administrative simplificationprovisions. Physician practices must transition from the current Version 4010 ofthe transactions to Version 5010 by Jan. 1, 2012. Just as physician practices areadjusting to the new HIPAA electronic transactions platform they must transitionfrom ICD-9 to ICD-10 by Oct. 1, 2013. These changes are intertwined, expensiveand will complicate things for medical practices. We will cover the differencesbetween ICD-9 and ICD-10 and how to navigate the new ICD-10 format. Thisseminar will describe these changes as well as provide tools so your practicecan prepare to meet these challenges.

�Critical issues to be discussed include:• The key elements of Version 5010• Compliance dates your practice will have to meet• The new ICD-10 code set components • Expected implementation costs for your size practice• Critical testing and implementation steps to avoid cash flow disruption

�In addition, we will address how physician practices can effectively face challenges in:

• Encounter documentation changes you will need to make• Staff training and training timeline• Collection and use of research and benchmarking data • Clinical workflow adaptations• Strategies for working with your vendors and payers• Payer negotiations/contracting• Understanding the critical components of both the ICD-10 and the Version 5010 HIPAA electronic transaction standards

• Recognizing the major impact areas on your practice and the timeframes forimplementation, testing and compliance

• Identifying the necessary steps practices will need to take to comply with these complex federal mandates

• Recognition of the potential costs and benefits associated with adoption of ICD-10 and the Version 5010 HIPAA transactions

�Who should attend: Physicians and staff

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HIPAA Hitech, Meaning Use and Your Practice(1:30 PM–4:30 PM) Fee: $75.00

The American Recovery and Reinvestment Act, also known as the stimulus bill,did more than allocate billions of dollars to shore up the weak U.S. economy. Italso expanded the reach of the Health Insurance Portability and AccountabilityAct (HIPAA) by extending HIPAA privacy and security rules to business associ-ates and establishing the Medicare and Medicaid EHR Incentive Programs.

For all health care organizations, managers, and key personnel of both coveredentities and now also business associates, medical records confidentiality hasbecome a critically important management issue. With HIPAA, the final DHHSprivacy and security regulations, and now the HITECH Act, the responsibility forincreased security and sensitivity in the maintenance and transmission of healthinformation will be monumentally greater. And now, the new HITECH Act dramatically increases penalties for failure to do so and makes the law apply to business associates, as well.

The Medicare and Medicaid EHR Incentive Programs provide a financial incentive for the "meaningful use" of certified EHR technology to achieve healthand efficiency goals. By putting into action and meaningfully using an EHR system, providers will reap benefits beyond financial incentives–such as reduction in errors, availability of records and data, reminders and alerts, clinical decision support, and e-prescribing/refill automation.

�What is "Meaningful Use"?The American Recovery and Reinvestment Act of 2009 specifies three main componentsof Meaningful Use. This seminar covers all three components. Simply put, "meaningfuluse" means providers need to show they're using certified EHR technology in ways thatcan be measured significantly in quality and in quantity. In this seminar, the existing federal and state laws involving electronic health record confidentiality, privacy, andsecurity, coupled with the new HITECH and “Meaningful Use” laws, are explained by anationally recognized Medical Business Institute speaker. Compliance with the HealthInsurance Portability and Accountability Act (HIPAA) and the final DHHS Privacy andSecurity Rules will be discussed along with:

• Compliance and enforcement changes caused by the HITECH Act, including the addition of all business associates

• Coverage of electronic health records and confidentiality laws • How the new HITECH Act changes HIPAA compliance • How HIPAA now after the HITECH Act applies to business associates • How civil money penalties and criminal penalties have increased and how

the federal government has stepped up enforcement efforts • The current status of the Privacy Rule, including what requirements must be

met and current problem areas with suggested solutions • The use of a certified EHR in a meaningful manner, such as e-prescribing• The use of certified EHR technology for electronic exchange of health information to

improve quality of health care• The use of certified EHR technology to submit clinical quality and other measures

Upon completion of this activity, participants will be able to:• Discuss the meaning and implications of “willful neglect” in the HIPAA/HITECH provisions• Understand the meaning and criteria for “Meaningful Use”• List and explain the requirements for electronic patient data and the physical records• Discuss the responsibilities of your practice and its business associates

for breach notification

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About the Speakers

Carol Mahon, PhDDr. Mahon is the President and CEO of MedicalBusiness Institute. She brings over 40 years of experience in the medical field to her role as lecturer/consultant. Dr. Mahon instructs physiciansand staff on practice management techniques and also provides consulting services. Dr. Mahon is an adjunct professor at medical schoolsand teaching hospitals and as such teaches first, second and third year residents the business side ofmedicine. As a lecturer/consultant for MBI, she presents seminars across the country on topics such

as OSHA, coding, practice management, reimbursement, personnel policy, accountsreceivable management, and key financial indicators. She currently enjoys nationalrecognition for her presentations of physician programs on issues ranging from riskmanagement to financial analysis. Dr. Mahon has also spoken for national organiza-tions such as the AMA, MGMA, the American Heart Association, the AmericanAssociation for Medical Assistants, NANOS, ACOG, and ASID. Carol has a BS inchemistry and physics, an MSN, an MBA, and a Ph.D. in Healthcare Management.

Kris Smith, BA, CPRP, CCVSKris Smith is Vice President of Client Relations forMedical Business Institute. Among the many responsibilities of her position is oversight of the verycritical compliance issues for MBI’s Hospital andMedical practice clients. In addition to her formal training Kris brings many years of actual field experience to the topic of compliance. She has spoken nationally to large groups but her passion is the “hands on” training of small hospital departmentsand individual practices in all aspects of the HIPAA law.She enjoys not only educating those groups but devel-

oping and providing them with the tools needed to implement the training they receive. Kris, as a Certified Coding Verification Specialist, also spearheads MBI’s CodingVerification Compliance task force for teaching hospitals nationally as well as the academic practices associated with them. She has facilitated educational seminars for several compliance topics such as Medicare Compliance, Avoiding Fraud andAbuse, Medical Compliance and Ethics, OSHA Bloodborne Pathogens among others.Kris oversees the Practice Management wing of MBI and has a proven track record ofassisting MBI clients in building more efficient operations, improving their bottom lineand increasing their revenue while maintaining strict adherence to all compliance rulesand regulations. She also works closely with the American Red Cross to get the wordout that “CPR Saves Lives” and works as an instructor’s instructor to train as manyAmericans as possible on the basics of CPR.

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Contact your Henry Schein Sales Consultant Phone:1-800-772-4346

Email: [email protected]: www.henryschein.com/allscripts

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Sign Up TODAY! Visit www.henryschein.com/eventsYou may also complete the registration form below and return it

to your Sales Consultant. (Save a copy for your reference.)Indicate which seminars you will be attending.

Reminder: There is no fee to attend the Equipment Expo; however, registration is requested.

Practice Name: Specialty:

Address:

City: State: Zip: Phone:

Attendee’s Name: E-mail:

Equipment Expo �� Medical Seminar Series �� Both ��

(Specify which sessions you will attend)

Will you join us for: Lunch ��

Henry Schein Sales Consultant’s Name:

Expo Location/Date:

Time Description Reg.Fee Sign UpEQUIPMENT 11:00AM–6:00PM FREE ��

EXPO (Detroit, MI 11:00AM–7:00PM)(Baltimore, MD 2:00PM–8:00PM)

8:30AM–11:30AM How Healthcare Reform Bill $75 ��

Impacts Your Practice8:30AM–11:30AM CPR Certification $75 ��

1:30PM–4:30PM The Impact of Implementing ICD 10 $75 ��

1:30PM–4:30PM HIPPA Hitech (Meaningful Use) $75 ��

Number of Attendees: Total: $

Select Payment Method:Check* (Make payable to Henry Schein) �� VISA �� MasterCard ��

Discover �� American Express �� Henry Schein Account ��

Account#: Exp. Date: Security Code:

Signature:*Mail check and registration form to:Henry Schein, Attn.: Kim Johnston EXPO, 526 Congaree Rd., Greenville, SC 29607

�� I am unable to attend. Please contact me to schedule an in-office consultation.

Please ch

eck the b

ox that ap

plies

� Please cut and return to your Sales Consultant.


City Date Location

�San Antonio, TX Thursday, April 28th Omni San Antonio (210) 691-88889821 Colonnade Ave.San Antonio, TX 78230

�Boston, MA Tuesday, May 3rd Doubletree Westborough(508) 366-55115400 Computer Dr.Westborough, MA 01581

�Brooklyn, NY Tuesday, July 19th Brooklyn Marriott (718) 246-7000333 Adams St.Brooklyn, NY 11201

�Chicago, IL Thursday, July 21st Intercontinental O’Hare(847) 544-53005300 North River Rd.Rosemont,IL 60018

�Indianapolis, IN Tuesday, August 16th Indianapolis Marriott East(317) 352-12317202 East 21st St.Indianapolis, IN 46219

�Birmingham, AL Thursday, August 25th Wynfrey Hotel(205) 987-16001000 Riverchase GalleriaBirmingham, AL 35224

�Dallas, TX Wednesday, August 31st Intercontinental Dallas(972) 386-600815201 Dallas ParkwayDallas, TX 75001

�Greensboro, NC Thursday, September 8th Grandover Resort(800) 472-63011000 Club Rd.Greensboro, NC 27407

�Detroit, MI Thursday, September 15th Detroit Marriott Troy(11:00AM–7:00PM) (248) 680-9797

200 W. Big Beaver RoadTroy, MI 48084

�Baltimore, MD* Wednesday, September 21st Kings Contrivance(2:00PM–8:00PM) (410) 995-0500

10150 Shaker DriveColumbia, MD 21046

�Long Beach, CA Thursday, September 22nd Marriott Long Beach(562) 425-52104700 Airport Plaza DriveLong Beach, CA 90815

�Atlanta, GA DATE TO BE LOCATION TO BEDETERMINED DETERMINED

2011 SCHEDULE

11MS4640

EXPO ONLYNO SEMINARS


To Register visit: www.henryschein.com/eventsFor more information contact Annmarie SchneiderPhone: 631-390-8245 • Email: [email protected]*Equipment Expo Only At This Event NO SEMINARS

Documents

2011 seminar booklet:Layout 1 - Henry Schein...from ICD-9 to ICD-10 by Oct. 1, 2013. These changes are intertwined, expensive and will complicate things for medical practices. We will