201006 ESMT Entrepreneurship

8/9/2019 201006 ESMT Entrepreneurship

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about me

Benjamin Roh

Born 1981

13 yrs work experience

Berlin

Stockholm

soon married

Digital media

Telecommunication

StartupFinancing

VenturingMarketing

Sales

Business Development

Operations

Snowboarding

Travel

Digital art

TechSoccer

Inline Skating

Cooking

1. FC Kaiserslautern

Espresso

Professional Private

fingers crossed :)

Entrepreneurship


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The way to today...


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why am I here today?associate professor at #ZeppelinUniversity

advising#DeutscheTelekomAG and investing in #startups

founded a small startup#incubator

lead 30 people team in 3 locations as director #operations

#headhunted by media group

joined a #mobile startup

prepared an #IPO

co-founded on-web #AG and dropped out of school

founded my first #company

slipped into digital #media

13 months ago from Berlin in the age of 27

3 years ago from Berlin in the age of 25

5 years ago from Berlin in the age of 24

8 years ago from Berlin/Frankfurt in the age of 22

8 years and 6 months ago from Mainz in the age of 21

10 years and 2 months ago from Ludwigsburg in the age of 19

12 years ago from Kaiserslautern in the age of 17

13 years ago from Kaiserslautern in the age of 15

9 years and 6 months ago from Ludwigsburg in the age of 20

4 months ago from Berlin/ Friedrichshafen in the age of 28


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and today Im here!


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rewind to1996



slipping into digital media

web & screen-design



finding what you are strong in...



... and create something unique



driven by passion

building germanys firstfree email AND free sms portal in 1997



driven by passion

Surfway.de ist der beste

kostenlose POP3 - Account den

ich kenne. Ich nutzte den

Account von Surfway seit fast 3

Jahren und ich bin damit sehr

zufrieden. (User Feedback from

2000)

Um mal eine Alternative unter den

vollwertigen POP3-Anbietern zu nenne,

empfehle ich Surfway (www.surfway.de).

Dieser Anbieter ist nicht nur kostenlos, erbietet noch einen hervorragenden Service

mit weiteren Leistungen, wie Free SMS,

Mail2Fax und anderen sehr ntzlichen Sachen

(User Feedback from 1999)

Ich benutzte fast 1Jahr lang schon den Pop3-Accountvon Surfway und kann ihn nur loben, bei ungewhr

600Mails im Monat ist er wirklich eine Hilfe und

lst mich auch nicht im Stich bei 60Mails auf

einmal. Da kann sogar manchmal mein Provider

nicht mit halten mit seinen Pop3-Account oder der

von dem Grossen Deutschen Anbieter. (User

Feedback from 1998)

Ein weiterer Vorteil war der gute Ruf von Surfway.

Hatten verschiedene kostenlose Dienste 'Free-Email

Adressen' wie Hotmail oder GMX von ihren

Diensten ausgeschlossen, so war Surfway von

solchen Beschrnkungen nicht betroffen.

(Review 2001)



not by monetary interests,driven by passion



but how can we make mony,too?



optimizing and scaling business

figured out that advertising went well

considered how to scale

leveraged already existing IT

acquired passionate people

scaled business



ideal cost & profit chart

H1 99 H2 99 H1 00

H2 00

IT & Staff Profit



identifying your strength,

leverage on them

SCALE



the never loved profit chart

H1 99 H2 99 H1 00 H2 00

H1 01

IT & Staff Profit



money is not an unlimitedresource



take chances

jumping into a bad payed startup with

no guarantees vs. taking a good payed

corporate job



be willing to risk & commit> there is no perfect plan!



conquer new or niche markets

focus on customer acquisition

try to deliver 80% with 20% efforts

build your product with customer feedback
http://dict.leo.org/ende?lp=ende&p=5tY9AA&search=acquisitionhttp://dict.leo.org/ende?lp=ende&p=5tY9AA&search=acquisitionhttp://dict.leo.org/ende?lp=ende&p=5tY9AA&search=acquisition



in less than 12 months

more than 150 clients(TV Stations, Radio Stations,

medium- and large websites)


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Try to become an expert...


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entrepreneurial thinking

building a team

on low budget to operate services

which are already sold,

and not existent,

based on new technologies,

with no experience,

and high customer expectation


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Hire smart: people whom you can

trust and whoaregoodenoughto

manage themselves.

be sure of their enthusiasm and

abilityto learn and execute


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new challenges ahead...


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investing time and money

decided to dedicate

time and moneyinto startup

motivated 6 Friends, Co-Workers and

Investors to support


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... suddenly, you become anexpert yourself


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corporate entrepreneurship

When you go through a major disruptive

project, you have to go outside of normal

business processes.

- Pete Distler, Sprint Nextel


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Thank you!


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contact information

Benjamin Roh

e: [email protected]

w: makeastartup.com

m: +49 173 975 10 21

follow me @twitter.com/benjaminrproud member of:
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

Documents

201006 ESMT Entrepreneurship