20100427 ISDB-T SADC Lesotho Sun Ver1

8/8/2019 20100427 ISDB-T SADC Lesotho Sun Ver1

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ISDB-T

1Prof. Gunnar Bedicks - ISDB-T Brazilian Case


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ISDB-T

SADC Working Sessions on Sharing Studies on

Technical Aspects on Digital Broadcasting Migration

Lesotho Sun, Maseru Lesotho

26

28 April 2010

ISDB-T BRAZILIAN CASE PRESENTED AT



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Population: 200 million people


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ISDB-T


We do care about broadcasting!


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ISDB-T


ISDB-T Digital TV Broadcasting!

FREE TO AIR!


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FREE TO AIR!

$$$-NO SUBSCRIPTION FEE-$$$


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FREE TO AIR!


EVERYONE CAN HAVE ACCESS TO IT


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FREE TO AIR!


EVERYONE CAN HAVE ACCESS TO IT

INFORMATION-ENTERTAINMENT-EDUCATION


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ISDB-T


Free to Air Television VHF - UHF


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ISDB-T


Free to Air Television VHF - UHF

92% of the Brazilian Population has

access to broadcasting TV

ISDB T


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We do care about broadcasting!

Mass Communication Technology

doesnt means$$$-Service Technology

ISDB Th h ld h l?


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Why Should We Switch to Digital?

1) Solve the problems of analog TV reception;

ISDB TA l R i I i


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Analog Reception Impairments

ISDB TA l R ti I i t


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14

Analog Reception Impairments

ISDB TWh Sh ld W S it h t Di it l?


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2) Better audio and video quality;

ISDB TB tt A di d Vid Q lit


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Better Audio and Video Quality

ISDB TWhy Should We Switch to Digital?


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3) Possibility of new services;

ISDB-TNew Services


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New Services

ISDB-TWhy Should We Switch to Digital?


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4) Mobility and portability;

ISDB-TMobility and Portability


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ISDB T


HD o 1 Seg

Mobility and Portability

ISDB-TWhy Should We Switch to Digital?


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4) Mobility and portability;

5) Interactivity.

ISDB-TInteractivity


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ISDB T


Interactivity

ISDB-TMackenzie Digital TV Research Centre
http://../Documents%20and%20Settings/guido/Desktop/Videos/Demonstracoes/demo_hd.wmv


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ISDB T

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Mackenzie Digital TV Research Centre

ISDB-TLaboratory Performance Evaluation


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Laboratory Performance Evaluation

ISDB-TLaboratory Equipments Set Up


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Laboratory Equipments Set Up

ISDB-TGaussian Noise


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Gaussian Noise

ISDB-TGaussian Noise


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Gaussian Noise

ISDB-TMultipath


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Multipath

ISDB-TMultipath


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Multipath

ISDB-T

DVB-T

ISDB-TImpulse Noise


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p

ISDB-TImpulse Noise


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p

ATSC

ISDB-T

ISDB-TDoppler


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pp

ISDB-TDoppler


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pp

DVB-T

ISDB-T

ISDB-TLaboratory Performance Evaluation


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y

ISDB-T


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ISDB-TISDB-TB Standards


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ISDB-TWhy Should We Adopt ISDB-T?


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1. The most robust digital TV system in operation in

the world;

ISDB-TField Test Campaign in So Paulo-Brasil


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ISDB-TField Test Campaign in So Paulo-Brasil


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ISDB-TField Test Campaign in Quito-Ecuador


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ISDB-TField Test Campaign in Havana-Cuba


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the world;

2. Flexibility: HDTV+SDTV+1Seg in 8 MHz;

ISDB-TFlexibility


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Layer A Layer C Layer B



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the world;

2. Flexibility: HDTV+SDTV+1Seg;

3. Free to Air;

4. World wide adoption: around 500 million people

will have access to ISDB-T Digital TV;



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the world;


3. Free to Air;

4. World wide adoption;

ISDB-TISDB-T Family: 554,914,675 people


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1. Japan

2. Brasil

3. Peru

4. Chile

5. Argentina

6. Venezuela7. Ecuador

8. Costa Rica

9. Cuba

10. Bolivia

11. Paraguai

12. The Philippines



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the world;


3. Free to Air;

4. World wide adoption: around 500 million people

will have access to ISDB-T Digital TV;

ISDB-TISDB-T 7 and 8 MHz


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ISDB-TISDB-T 7 and 8 MHz


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ISDB-TISDB-T 7 MHz


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ISDB-TISDB-T 7 MHz


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ISDB-TISDB-T 7 MHz


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ISDB-TISDB-T 8 MHz


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ISDB-TISDB-T 8 MHz


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ISDB-TISDB-T 8 MHz


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ISDB-TATSC

The end of Broadcast TV


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ISDB-TDVB-H Nightmare


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ISDB-TBrazilian Public Digital TV Network


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ISDB-TBrazilian Public Digital TV Network

273 iti


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273 cities

120 Mpeople

ISDB-TPlease! Give us a chance!


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Thank you!