2010 Lincoln Town Car

PROPRIETARY

05/12/09

2010MY TOWN CAR

Marketing Strategy Marketing Strategy Key Points:

! Solidifies Lincoln as a major presence in the traditional large luxury segment Key Why Buys:

! Luxurious/Spacious Interior " Best-In-Class front head room, front & rear shoulder room, hip room & trunk capacity,

w/seating for six " Contemporary Lincoln interior w/American walnut burl wood trim & satin nickel accents

! Standard Power Comfort Features " Full power open & close trunk (std. on Signature Limited & Signature L arrays) " Power adjustable brake & accelerator pedals; programmable keyless entry pad; DEATC

(Dual-zone Electronic Automatic Temperature Control)

! Safety/Convenience " First car in history to receive 5-Star rating in all 5 categories1; received 5-Stars in all five

categories seven years in a row " Personal Safety System™; power four-wheel disc Anti-lock Brake System (ABS);

Extended Rear Park Assist

*** Rates above represent full model year projections

1 Government's driver & passenger front side; front & rear crash test; Rollover Resistance Rating 2003-2009

Retail Mix *** Signature Limited Signature L 90% 10% Drive Type RWD 100% 100% Engine Type 4.6L V8 100% 100% Key Packages Rear Seat Amenities – 100% Key Options All-Season Whitewall Tires 75% 75% Chrome Wheel 50% 50% HID Headlamps 40% 40%

PROPRIETARY05/12/09 2010 TOWN CAR MAJOR PRODUCT CHANGES

Product Changes and Features Availability Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.

! = New for this model year. - 1 - Lincoln Mercury

OVERVIEW The 2010 Town Car continues its tradition as the ultimate in luxurious comfort.

MODEL/SERIES/AVAILABILITY !# Two arrays deliver comprehensive equipment levels for

retail customers: — Signature Limited (300A) – Well-contented, simplified

array providing luxury amenities — Signature L (500A) – Long wheelbase, highly

contented !# Two arrays targeted for Limo/Livery business:

— Executive (910A) – Limo ! Wheelbase 6" extended (rear door)

— Executive L (930A) – Livery, long wheelbase ! Wheelbase 6" extended (rear door)

NEW OPTIONS !"Continental Edition Package (65C) – Available on the

Signature Limited Array.

2010 TOWN CAR ORDER COMBINATIONS !# Signature Limited, 4.6L V8, 4-Speed Automatic

w/overhead cam FFV — Body Code : L8C — Order Code: 300A

!# Signature L, 4.6L V8, 4-Speed Automatic w/overhead cam FFV — Body Code : L8F — Order Code: 500A

!# Executive, 4.6L V8, 4-Speed Automatic — Body Code : L8J — Order Code: 910A (Limo)

!# Executive L, 4.6L V8, 4-Speed Automatic w/overhead cam FFV — Body Code : L8E — Order Code: 930A (Livery)

PROPRIETARY05/12/09 2010 TOWN CAR MAJOR PRODUCT SUMMARY

Product Features Availability Features, options and package content subject to change.

! = New for this model year - 2 - Lincoln Mercury

The 2010 Lincoln Town Car represents the mark of ultimate luxury among all Lincoln sedans. The following equipment is std. as indicated. Each series includes the std. equipment of the previous series, except where additions/exceptions are noted:

Signature Limited Signature L Powertrain/Functional ! Brakes – 4-wheel disc Anti-lock Braking System (ABS) ! Engine – 4.6L V8 FFV ! Park brake release – automatic ! Traction control – all speed ! Transmission – 4-speed electronic Exterior ! Badging – Signature Limited ! Bumpers – color keyed w/bodyside moldings ! Door handle – chrome w/body colored handle surround ! Extended rear park assist ! Grille – Lincoln "Waterfall" bright ! Headlamps – quad halogen ! Keyless entry keypad ! Keyless entry – remote w/2 fobs ! Mirrors – dual power remote control & heated, w/memory

electrochromic on driver side ! Trunk – full power w/key fob open & close ! Wheels – 17" machined aluminum w/P225/60R17 BSW tires Interior ! Armrests – full length door w/driver & passenger storage ! Audio – Premium Sound System w/6-Disc in-dash CD

Changer ! Chime alert – electronic, key in ignition & headlamps on ! Cupholders – two front & rear seat ! Floor mats – front and rear, front with Lincoln Star logo ! Instrument cluster – analog w/redundant digital speedometer ! Lamp – dual beam interior dome ! Lights

– Glove box & front ashtray – Instrument panel courtesy – Luggage compartment – Rear courtesy reading – Rear dome lamp headliner

! Map pockets – front seat back & door trim ! Mirror – auto electrochromic rearview ! Pedals – power adjustable brake & accelerator w/memory ! Roof rail assist – front passenger & rear seat passenger

damped ! Scuff plates – front/rear door w/Lincoln inserts ! Seats

– 40/20/40 8-way power driver & passenger seat w/dual power recliners, power lumbar & 2-way front seat head restraints

– Driver/passenger front heated – Driver programmable memory seat – Premium leather seating surfaces

! Steering wheel – Tilt, leather-wrapped 2-spoke w/audio, climate & speed controls w/wood inserts

! Visors – driver/passenger slide-on-rod (SOR) single visors w/illuminated mirror

Safety/Security ! Air bags – driver & passenger front dual stage & side ! Alarm – perimeter ! Glove box – lockable & illuminated ! Key – valet ! Lights – door courtesy & integral reflectors ! Occupant classification sensor – passenger seat

All Signature Limited content, plus: Powertrain/Functional ! Heavy duty front stabilizer bar Exterior ! Badging – Signature L ! Wheelbase – 6" extended (rear door) Interior ! Armrest – front & rear folding w/storage ! Rear Seat Amenities Package including:

– Cigar lighter – illuminated – Head restraints – rear seat 4-way – Power points – dual – Redundant audio & climate controls – Redundant front passenger seat fore/aft control – Seats – heated rear – Tissue bin

Please see Std. Equipment page for more details.

PROPRIETARY05/12/09 2010 TOWN CAR STANDARD EQUIPMENT

! = New for this model year. " = Available - 3 - Lincoln Mercury

The following items are std. on every 2010MY TOWN CAR: POWERTRAIN/FUNCTIONAL !# Brakes – 4-Wheel Disc Anti-lock Braking System (ABS) !# Engine – 4.6L V8 !# Fuel tank – 19.0 gallon !# Shocks – nitrogen gas pressurized !# Stabilizer bar – front & rear !# Transmission – 4-speed electronic automatic !# Variable Assist Power Steering

EXTERIOR !# Door handles – chrome w/body colored handle surround !# Grille – Lincoln "Waterfall" bright !# Keyless entry keypad !# Lights – cornering !# Mirrors – dual power remote control & heated on LH

mirror INTERIOR !# Adjustable column – manual tilt !# Air conditioning – Dual-zone Electronic Automatic

Temperature Control (DEATC) !# Analog cluster w/redundant digital speedometer !# Antenna – concealed in glass !# Armrest – front folding w/storage & rear folding armrest !# Brake/accelerator pedals – power adjustable !# Clock – analog luxury !# Courtesy lights – door, IP, rear reading, luggage

compartment, glove box, rear dome !# Cupholders – dual front & rear seat-mounted

INTERIOR (Continued)#!# Decklid release – remote electronic !# Defroster – rear window !# Delayed accessory power shut-off !# Door locks – power w/smart lock !# Fuel filler door release – remote electronic !# Headlamps – auto on/off w/delay !# Illuminated entry w/theater dimming feature !# Instrument cluster – premium w/message center &

compass !# Map pockets – front seat back driver/passenger !# Mirrors – rearview mirror !# Roof assist handles – rear integrated w/coat hooks !# Steering wheel – remote audio, climate & speed controls !# Visors – driver/passenger slid-on-rod (SOI) single visors

w/illuminated mirror !# Windows – power w/one-touch up/down driver side !# Wipers – intermittent variable speed

SAFETY/SECURITY !# Advance restraint system & LATCH (Lower Anchor and

Tethers for CHildren) child seat restraints !# Air bags – front dual stage & side air bags (side air bag

not available w/Limo Package) !# Passive Anti-Theft System (PATS) w/indicator light !# Perimeter alarm system !# SecuriLock® – electrically encoded ignition key !# Side airbag not available w/Limo Package !# Tire Pressure Monitoring System (TPMS)

The following features are std. on select 2010MY TOWN CAR vehicles:

POWERTRAIN/FUNCTIONAL Executive

(Limo Package)

Executive L (Livery

Package) Signature Limited Signature L

Axle Final drive axle ratio – 3.55 " Final drive axle ratio – 3.27 " " "

Battery 72-AH battery " Heavy duty 78-AH battery " " "

Engine 4.6L OHC EFI V8 " 4.6L OHC FFV V8 " " "

Stabilizer Bars Front " Front – heavy duty solid " " " Rear – base stabilizer bar " " " "

Traction control – all-speed " " " Wheelbase

117.7 inches " 123.7 inches " " "

KEY EXTERIOR FEATURES Mirrors

Dual power remote – heated " Dual power remote control – heated, electrochromic LH " Dual power remote control – heated, electrochromic LH w/Memory " "

Tires 245/60TR17 all-season WSW " P225/60R17 all-season BSW " " "

Wheels 17" 8-spoke machined wheel " " 17" 10-spoke machined aluminum " "

PROPRIETARY05/12/09 2010 TOWN CAR STANDARD EQUIPMENT

! = New for this model year. " = Available - 4 - Lincoln Mercury

KEY INTERIOR FEATURES Executive

(Limo Package)

Executive L (Livery

Package)

Signature Limited Signature L

Audio/Entertainment Premium Dual Media Sound System " " Premium Sound System w/6-Disc in-dash CD Changer " "

Convenience Armrests – front fold-down w/storage & rear fold-down " " Armrests – front & rear fold-down w/storage " " Dual spare tire/wheel – mini & conventional (aluminum) " Full power pull-down trunk (key fob open/close) " " Mirror – electrochromic rearview " " " Mirror – day/night rearview " Power adjustable brake & accelerator pedals " " Power adjustable brake & accelerator pedals w/Memory " " Power pull-down trunk " " Rear Seat Amenities Package " " Spare tire/wheel – mini (16" steel) " " Spare tire/wheel – conventional (aluminum) " Universal Garage Door Opener " "

Seats Heated front seat – 2-temp heated cushions " " Heated rear seats " Head restraints – rear seat 4-way " " Memory seat – driver side w/easy entry & exit " " Power driver/passenger seats – 8-way " " " Power driver/manual passenger seats – 8-way " Power lumbar support – driver & passenger seats " " " Power lumbar support – driver seat only " Premium leather seating surfaces, individual comfort lounge 40/20/40 " "

Premium leather seating surfaces, individual comfort lounge 40/20/40 w/8-way power driver & passenger " "

Steering Wheel Leather-wrapped w/audio, climate & speed controls " " American Burl Walnut Wood inserts w/audio, climate & speed controls " "

PROPRIETARY05/12/09 2010 TOWN CAR FUNCTIONAL EQUIPMENT


AXLE AVAILABILITY

Axle Ratio = 3.27 (avail. on 300A, 500A, 930A)

Axle Ratio = 3.55 (avail. on 910A)

WHEEL AVAILABILITY

17" 18-Spoke Chromed Aluminum Wheel

Standard with Continental Edition Package (65C),

Optional on 300A & 500A (648)

17" 10-Spoke Machined Aluminum Wheel

Standard on 300A & 500A

17" 8-Spoke Machined Aluminum Wheel

Standard on 910A & 930A

PROPRIETARY05/12/09 2010 TOWN CAR OPTIONAL EQUIPMENT

! = New for this model year. S = Standard, O = Optional, P = Packaged OptionF = Fleet Option with valid FIN code

- 6 - Lincoln Mercury

Signature Limited Signature L DRIVE TYPE RWD (Rear Wheel Drive) Body Code L8C L8F

Order Code 300A 500A WHEELS 17" 10-Spoke Machined Aluminum Wheel S S 17" 18-Spoke Chromed Wheel 648 O/P-65C O TIRES P225/60Rx17 All-Season BSW S S P225/60Rx17 All-Season WSW T3F O O OTHER OPTIONS 6-Disc In-Dash Premium CD Changer 58B S S Daytime Running Lamps 77D O O HID Headlamps 51H O O License Plate Bracket – Front 153 O O Rear Seat Amenities Package — S Trunk Organizer (provides flat load floor) 13C O O Continental Edition Package 65C O —

PROPRIETARY05/12/09 2010 TOWN CAR OPTIONAL EQUIPMENT (Fleet)

! = New for this model year. S = Standard, O = Optional, P = Packaged OptionF = Fleet Option w/valid FIN code

- 7 - Lincoln Mercury

FLEET ONLY Executive Executive L DRIVE TYPE RWD (Rear Wheel Drive) Body Code L8J L8E

Order Code 910A 930A WHEELS 17" 8-Spoke Machined Wheel S S TIRES 245/60TR17 Reinforced All-Season WSW S — P225/60Rx17 All-Season BSW — S P225/60Rx17 All-Season WSW T3F — O GROUPS & PACKAGES (See Packaged Options/Emissions Page for Pkg. Content) Hearse Package – Wheelbase 6" extended (rear door) 419 F — Limousine Builder's Package – Wheelbase 6" extended (rear door) S — Rear Seat Amenities Package – Wheelbase 6" extended (rear door) 67R — S OTHER OPTIONS Daytime Running Lights 77D O O Emissions – 50 State Emissions System 425 S — License Plate Bracket – Front 153 O O Premium Dual Media Sound System 58K S S

PROPRIETARY05/12/09 2010 TOWN CAR COLOR & TRIM AVAILABILITY

! = New for this model year " = Available - 8 - Lincoln Mercury

Interior Color

Black

Seats: Med. Light Stone

Instrument

Panel: Greystone/Med.

Light Stone

Seats: Light Camel

Instrument

Panel: Camel/Light

Camel

Executive Premium Leather Seating Surfaces Individual Comfort 40/20/40 Lounge QN QG QK

Executive L Premium Leather Seating Surfaces Individual Comfort 40/20/40 Lounge QN QG QK

Signature Limited Premium Leather Seating Surfaces Individual Comfort 40/20/40 Lounge QN QG QK

Signature L Premium Leather Seating Surfaces Individual Comfort 40/20/40 Lounge QN QG QK

Cladding EXTERIOR COLOR Code A-Gloss Body Color Availability EXECUTIVE/SIGNATURE LIMITED

Dark Blue Pearl Metallic DX ! ! ! ! Light French Silk Metallic G3 ! ! ! Dark Cherry Metallic HH ! ! ! ! Silver Birch Metallic JP ! ! ! Light Ice Blue Metallic LS ! ! ! Black UA ! ! ! ! Vibrant White WT ! ! ! !

EXECUTIVE L Dark Blue Pearl Metallic DX ! ! ! ! Dark Cherry Metallic HH ! ! ! ! Silver Birch Metallic JP ! ! ! Black UA ! ! ! ! Vibrant White WT ! ! ! !

SIGNATURE L Dark Blue Pearl Metallic DX ! ! ! ! Light French Silk Metallic G3 ! ! ! Dark Cherry Metallic HH ! ! ! ! Silver Birch Metallic JP ! ! ! Black UA ! ! ! !

PROPRIETARY05/12/09 2010 TOWN CAR PACKAGED OPTIONS/EMISSIONS


HEARSE PACKAGE (419) Availability: ! Executive Series only Includes: ! Wheelbase 6" extended (rear door) ! Limousine Package Array (910A) " Deletes rear door, luggage compartment door, rear

seat package tray trim, C-pillar trim, rear backlite, brake kit & associated components

! Revised headliner assembly LIMOUSINE BUILDER'S PACKAGE Availability: ! Executive Series Only (910A) Includes: ! Wheelbase 6" extended (rear door) ! 3.55 ratio traction-lock heavy duty axle with 11" x 2-1/4"

rear brake discs ! 17" aluminum wheels ! 78-Amp heavy duty/extended life battery ! 130-Amp alternator ! 245/60TR17 reinforced WSW all-season tires ! Center front seat fold-down storage armrest ! Day/night rearview mirror ! Full size spare aluminum wheel with matching road tire ! Heavy duty steering gear ! Heavy duty front suspension lower control arms ! Heavy duty jack ! LH/RH power/heated outside mirrors ! Manual front passenger seat ! Power driver seat ! Unique front stabilizer bar ! Unique Anti-lock Brake System (ABS) brakes (front & rear

disc) ! Rear seat vanity packs in headliner with illuminated mirrors Not available with: ! Livery Package Array (930A) REAR SEAT AMENITIES PACKAGE Availability: ! Signature L (500A) & Executive L (930A) Includes: ! Wheelbase 6" extended (rear door) ! Folding rear seat armrest with: " Storage bin " Tissue bin " Dual power points " Redundant audio/climate controls

! Heated rear seats (Signature L) ! Illuminated cigar lighter (both rear doors) ! One-piece floor mat ! Rear seat 4-way head restraints ! Redundant front passenger seat fore/aft control ! Rear seat vanity packs in headliner with illuminated mirrors CONTINENTAL EDITION PACKAGE (65C) Availability: ! Signature Limited (300A) Only Includes: ! Continental exterior badge ! Continental stitching in the front seat ! Continental stitching in the front floor mats ! Chrome B pillar appliqués ! 17" Chrome wheels

MISCELLANEOUS COV Required............................................................. 79V Priced DORA............................................................... C09

CALIFORNIA EMISSIONS STATES/CROSS-BORDER STATES***

CALIFORNIA EMISSIONS SYSTEM.......................... 422 Required on units for California, Connecticut, Maine, Massachusetts, New York, New Jersey, Oregon, Pennsylvania, Rhode Island, Washington and Vermont, registration. Optional for Cross-Border States.***

CALIFORNIA EMISSIONS SYSTEM NOT REQUIRED ................................................................. 423

Control code for units either shipped to California Emissions States dealers or ordered by California Emissions States dealers for registration in non-California States locations. NOTE: In Maine, Rhode Island and Vermont, dealers cannot order vehicles for customers in non-California Emission State locations (except Public Service/Emergency Vehicles – 936)

50 STATE EMISSIONS SYSTEMS............................. 425 Standard on Limousine SWB

CALIFORNIA PUBLIC SERVICE/EMERGENCY VEHICLE EXCEPTION ............................................... 936

Only available on units sold to authorized governmental units & privately-owned ambulance companies. Must also use Code 423 when ordering.

NON-CALIFORNIA/NON-CROSS-BORDER STATES DEALER ORDER FOR CALIFORNIA STATES REGISTRATION .......................................... 93N

Required on all units ordered by dealers for California Emissions States registrations when the vehicles are being delivered to non-California Emissions, non-Cross-Border States locations. Also requires 422 California Emissions System.

CROSS-BORDER STATES***

Cross Border States are Arizona, Delaware, Idaho, Maryland, Nevada, New Hampshire, Ohio and West Virginia.

ENGINE BLOCK HEATER

Standard and only available in AK, MN, ND, SD, MT, WI and WY states. Other states available via FCSD .......................................................................... 41H

NOTE: Fleet Only – Engine block heater optional in all states with valid FIN code.

PROPRIETARY05/12/09 2010 TOWN CAR POWERTRAIN/DIMENSIONS


FUEL ECONOMY 50 STATES F.E. LABEL ESTIMATED MEMO: ADJUSTED ANNUAL UNADJUSTED

ENGINE DISPL. TRANSMISSION CITY HIGHWAY FUEL COST COMBINED ALL

4.6l SOHC V8 4-Spd Electronic Auto with O/D TBD TBD TBD TBD

ENGINE HORSEPOWER & TORQUE RATINGS NOMINAL 50 STATES COMPRESSION HORSEPOWER TORQUE

ENGINE DISPL. TRANSMISSION RATIO H.P. @ RPM FT. LB. @ RPM ALL 4.6 SOHC V8 4-Spd Electronic Auto with O/D 9.38:1 239 287

DIMENSIONS* Measurements INTERIOR DIMENSIONS Limited Series L Series

Head Room (in) Front 39.4 39.4 Rear 37.4 37.4

Shoulder Room (in) Front 60.3 60.3 Rear 59.9 59.9

Hip Room (in) Front 57.0 57.0 Rear 58.0 58.3

Leg Room Maximum Extension (in) Front Max. 41.7 41.7 Rear Min. 39.6 45.4

Passenger Volume (cu. ft.) 108.7 116.3 Luggage Capacity (cu. ft.) 21.0 21.0

EXTERIOR DIMENSIONS Wheelbase 117.7 123.7 Overall Length 215.4 221.4 Overall Width 78.5 78.5 Overall Height 59.0 59.1 Tread

Front 63.4 63.4 Rear 65.9 65.9

*All dimensions are preliminary figures

Documents

2010 Lincoln Town Car