2010 Community Relations Report - Health Insurance · SCORE’s mission is to make Tennessee schools No. 1 in the Southeast within ... with Dolly Parton’s Imagination Library, the

2010 Community Relations Report

http://www.bcbst.com/about/community/pdfs/2010_Community_Relations_Report_Print.pdf

contents

1

The Value of Blue ..................................................... 2

Visions of a Healthy Tennessee ......................... 3

The Value of a Healthy Start ............................... 5

The Value of Better Outcomes ..........................9

The Value of Access ...............................................13

The Value of a Helping Hand .............................17

2010 Contributions ............................................... 20

About the BlueCross BlueShield of

Tennessee Community Trust ............................22

About the BlueCross BlueShield of

Tennessee Health Foundation ..........................22

For More Information ...........................................23

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2

Vision of a Healthy Tennessee

Its hard to imagine anything more

valuable than good health. The ability to

play with grandchildren; to take a deep

breath, and to feel safe and well are all

priceless.

As a company of more than 5,000

dedicated, caring people, BlueCross

BlueShield of Tennessee has, since

its founding in 1945, embraced the

value of good health. To deliver that

value to both our members and

fellow Tennesseans, weve made

significant investments in our state.

These investments are reflected in our

charitable efforts.

Grants and donations from our

Tennessee Health Foundation and

Community Trust, as well as corporate

gifts, advance the actions of worthy

organizations focused on improving the

health and well-being of Tennesseans.

In 2010, our contributions to these

efforts totaled $7.7 million to more than

400 organizations. In addition, our

employees pledged their hearts and

hands to give more than 10,000 hours

of volunteer service to good causes

across the state.

During the year, we focused on a wide

variety of good works. A $500,000

corporate gift to the Red Cross helped

provide emergency aid to Nashville area

flood victims. A $2.9 million grant to

the University

of Tennessee

Health Science

Center will help

train medical

professionals to

work together

to reduce

medical errors

and increase patient safety. Employees

donated more than two tons of food

and gave more than 500 hours of labor

to local food banks across Tennessee.

This is just a small sampling of what

BlueCross BlueShield of Tennessee and

our people did in 2010 to support the

health and well-being of communities

across the state. As we look forward,

we will continue to align our outreach

efforts to the vision of a healthy

Tennessee so that all its citizens may

know the value of good health.

Vicky Gregg Chief Executive Officer

Calvin AndersonVice President Federal & Community Relations and Executive Director, Tennessee Health Foundation and Community Trust

3

The Value of BlueBlueCross BlueShield of Tennessee strives to deliver value to its members each day. That value takes many forms from excellent service and competitive pricing, to improved health outcomes and a better health care experience.

That value is also provided in the form of

healthier communities and citizens. And

although good health is priceless, we

understand that it still carries a cost.

Our company makes tangible investments in

efforts to improve the health and lives of our

fellow Tennesseans. In doing so, we look at

the value provided for the capital invested,

supporting programs that are focused,

efficient and sustainable.

Last year through multiple outreach channels,

we donated $7.7 million to more than 400

organizations that are providing valuable

services to boost the state of health in

Tennessee. Through these efforts, BlueCross

BlueShield of Tennessee is confident of doing

the most good for each dollar spent. Its not

just the value of good health; its the value

of Blue.


Former Tennessee Gov. Phil Bredesen and BlueCross CEO Vicky Gregg read to children as part of BlueCross sponsorship of the Books from Birth program.

4 5

The Value of a Healthy StartThe newest branches of any family tree eventually grow to be its strongest. Recognizing this, BlueCross BlueShield of Tennessee invests in the well-being of our states children, who represent almost 25 percent of its population and 100 percent of its future. Tennessees children are a source of pride, and as a state, we have work to do to make their futures more secure and bright. From conception to the classroom, we are demonstrating leadership in efforts to improve the health and prospects for our states young people.

Working together, we will build a brighter future for our children and our state and make Tennessees public schools a model for the nation. Former U.S. Sen. Bill Frist


6 7

Increasing Expectations, Opportunities

The way to raise performance in

Tennessee classrooms from the bottom

third of states nationally is to raise

expectations. Thats the premise behind

the State Collaborative on Reforming

Education (SCORE), an organization

founded by former U.S. Sen. Bill Frist.

SCOREs mission is to make Tennessee

schools No. 1 in the Southeast within

five years. BlueCross BlueShield of

Tennessee awarded SCORE a $500,000

grant, which helped the state win $501

million in new federal funds to invest in

education during the next five years.

Better education is directly linked to

better health. Studies have shown

that increasing education typically

lowers a persons risk for illness

and disease. Thats why BlueCross

BlueShield of Tennessee, along with

its subsidiary Volunteer State Health

Plan, presented then-Gov. Phil Bredesen

the final installment of our $900,000

commitment to the Books From Birth

Foundation in Shelby County. Affiliated

with Dolly Partons Imagination Library,

the program mails an age-appropriate

book each month to participating

children from birth to age five.

Combating Childhood Obesity

Tennessee has a problem with too

many children (about 4 in 10) being

overweight or obese, which contributes

to a wide range of health issues.

In 2010, we continued support of

Mountain States Foundations Growing

Healthy program. The $366,000 grant

will expand a program which now

brings education on healthy eating and

active play to 55 schools in northeast

Tennessee.

Helping to keep kids active, our support

also went to the Tennessee Wildlife

Federation Great Outdoors University.

The program provides inner-city boys

from Memphis opportunities to go

hiking and camping, as well as take

an educational nature tour in the

mountains of Washington state.

Additionally, in November our company

sponsored the Childhood Obesity Best

Practices Forum, which is our effort

to inform and answer questions about

special childhood obesity projects in

Tennessee. More than 60 educators and

community advocates came together

to share best practices for addressing

the epidemic in Tennessee.

These efforts join established programs

and research focused on childrens

health, including BlueCross BlueShield

of Tennessees WalkingWorks for

Schools program, which launched in

2005.

tennessees future is brighter

bottom line:


8 9

The Value of Better OutcomesWe all count on our health care professionals, including our health plan, to help heal us when we are sick or injured, and support efforts to improve our health status. However, statistics show that in the U.S. each year, tens of thousands seeking treatment are adversely affected by things such as hospital-acquired infections or medical errors. BlueCross BlueShield of Tennessee wants the best outcome possible for all patients. Its part of delivering quality and value. Because of that commitment, our company continues to invest in projects that make an impact in producing better outcomes.

Sorrel King became an advocate for patient safety after her eighteen-month-old daughter Josie died because of a hospital error. She spoke at BlueCross Better Health Outcomes forum, which brought experts together with hospital leadership to address hospital safety and patient care.

This grant will be a tremendous asset in educating future generations of health care professionals from a wide variety of disciplines. Chancellor Steve Schwab, UT Health Science Center


10 11

Helping Hospitals Increase Safety,

Improve Quality

We continued support of The Tennessee

Center for Patient Safety in 2010 with

a $2.9 million grant. The Center, started

in 2007 by the Tennessee Hospital

Association, is saving lives, reducing

hospital stays and saving millions

of dollars in costs. It does this by

reducing hospital-onset infections and

other preventable harms in Tennessee

hospitals. For example, participating

hospitals have reduced staph infections

by 16 percent, resulting in 11 lives saved

and $1.5 million in cost savings. Also,

East Tennessee Childrens Hospital has

experienced an 85-percent decrease in

central-line associated blood infections.

Increasing Safety through Education

Training health care professionals to

work together to improve patient

safety requires practice. Thanks to a

$2.9 million gift from our foundation,

students at the University of Tennessee

Health Science Center will soon have

top-notch patient safety simulation

training. The grant will be used to

outfit and staff a 50,000-square-foot

patient safety simulation center. It will

train physician, nursing and pharmacy

students in patient safety principles

and techniques. The teamwork learned

under simulated scenarios will decrease

the probability of medical errors when

the students enter practice.

healthcareis safer

bottom line:

Tennessee Center For Patient Safety

Making Safe, QualityCare the Top Priority

Health Re

search

& Ed

ucat

io

nal T

rust

America

n Hosp

ital A

ssoc

iatio

n

On the

CUSP

: Sto

p HAI

Tennessee Nursing

Collaborative

of Tennessee

BlueC

ross B

lueShield

Health Foundation

Healthcare Improvement

Institute for

Qua

lity

and

Safe

ty

John

Hop

kins

Uni

vers

ity

Res

earc

h Gr

oup

TCPS

Advisory Council

120 Tennessee Hospitals

Collaborating for 0 Preventable Harm Scorecard


12 13

Students at Rivercrest Elementary School in Memphis performed songs for the dedication of a new mobile vision exam unit, which will serve Shelby County students.

The Value of AccessThe health care reform law is expected to expand access to health insurance for an estimated 32 million Americans by 2019, including many Tennesseans currently without coverage. However, even with this anticipated expansion of coverage, there is still a need to find ways to lower medical costs and to expand care to those who are unable to access it. BlueCross BlueShield of Tennessee strives to find ways to eliminate the barriers to care.

When kids have vision problems, it affects everything they do in life, particularly learning. Im appreciative to BlueCross BlueShield for everything theyve done to make this possible. Superintendent John Adkins, Shelby County Schools


Diabetic Obesity Weight Loss Program

Our company gave the Church Health

Center of Memphis a facility that

provides affordable, quality health

care for the working uninsured and

their families a $238,000 grant for

a 12-month pilot weight management

program for obese diabetic patients.

The program promotes healthy bodies

and spirits, teaching and encouraging

individuals to make healthy lifestyle

changes. The goal of this program is

to determine the effects of an exercise

regimen on the physical, metabolic,

cardiovascular, behavioral and quality

of life parameters in obese adults with

type 2 diabetes.

2010 Uninsured Forum

On April 30, participants from

across the state attended the sixth

annual Uninsured Health Care Best

Practices Forum sponsored by

BlueCross BlueShield of Tennessee

at its headquarters in Chattanooga.

It was designed to address potential

ways to care for the uninsured within

Tennessees volunteer health care

clinic arena. The focus of the forum

was on working relationships among

participants, organization of outreach

and advocacy programs, and finding

innovative methods of financing

health care for the uninsured. Topics

addressed included health care reform,

grant management and wellness and

prevention programs.

S.A.V.E.

On October 12, School Advocates for

Vision & Education (S.A.V.E) launched

the first-ever Mobile Vision Examination

Unit, designed to bring vision care to

Memphis-area students who otherwise

would not have access. The customized

RV includes two on-board vision

exam rooms that have the capability

to conduct full, comprehensive

vision examinations. S.A.V.E.s new

mobile unit was made possible by a

$500,000 capital grant from the Plough

Foundation. In order to receive this

grant, S.A.V.E. had to raise an additional

$120,000 for operating funds for its

first fiscal year. When S.A.V.E. leaders

got down to their final $33,000 need,

they reached out to the BlueCross

BlueShield of Tennessee Health

Foundation. The Foundation gave that

amount to put them over the top in

meeting the grant match.

The Blues Project

Tennessee ranks 47th in infant mortality

rates in the nation, while Hamilton

County has one of the highest rates in

the state. To address this, BlueCross

awarded a $1.7 million grant to the Blues

Project for an expansion of services to

500 pregnant women at two health

care centers in Chattanooga. The grant

also extended services to an additional

500 women in Shelby County. For the

last five years, the Blues Project has

served nearly 1,000 at-risk mothers with

more than 900 healthy deliveries.

14 15

betteraccesstocare

bottom line:


16 17

The Value of a Helping HandOur companys volunteer efforts represent our commitment to fellow Tennesseans in communities across the state. In 2010, Team Blue, our employee volunteers, provided more than 10,000 hours of assistance to organizations statewide with a special focus on addressing hunger. We also responded with monetary support to two very different natural disasters one that was felt on an international level and another that was much closer to home.

BlueCross volunteers pack emergency food boxes at Chattanooga Area Food Bank. Employees at six offices across the state donated food and volunteered their time to local food banks.

We could not exist without the efforts of community groups and corporate groups like BlueCross that volunteer and make donations. President Clare Sawyer, Chattanooga Area Food Bank


Team Blue Supports Food Banks

In November and December of 2010,

our community trust donated $60,000

to Tennessee food banks in support

of an employee volunteer effort that

collected more than two tons of food

and provided more than 500 hours of

labor in support of these organizations.


employees in six offices across the

state donated food to benefit people

in their local communities, and worked

at area food banks sorting food and

filling boxes. The company also donated

food-filled backpacks for food bank

student programs. While working at the

food banks, employees had the honor

of presenting officials with checks for

$10,000.

Relief Assistance

In May, devastating and widespread

flooding impacted Middle and West

Tennessee. To assist flood victims,

including our own employees,


donated $500,000 to the Middle

Tennessee Red Cross Chapters. The

donation assisted Red Cross relief and

recovery efforts to provide food and

water, shelter and emotional support to

victims of the storms.

When the 7.0 magnitude earthquake

hit Haiti on January 12, the response

from the American Red Cross was

immediate. Our employees were moved

by the scenes of destruction and

immediately wanted to help. Through

a dollar-for-dollar match by our

community trust, employees donated a

total of $45,390 to the American Red

Cross Haiti Relief Fund.

18 19

needsaremet

bottom line:

American Red Cross Donations Helped To Do The Following During the 2010 Flood:

Shelters Opened 37

Overnight Stays 8,684

Health Service Contacts 6,066

Mental Health Contacts 8,270

Red Cross Diasaster Workers 2,384

Meals and Snacks 349,573

Clean-Up Kits 20,377

Comfort Kits 10,845

Other Bulk Items 329,021

Mobile Response Vehicles 63

(Such as shovels, rakes, gloves and trash bags)


20 21

2010 Contributions

BlueCross BlueShield of Tennessee Health FoundationAmerican Red Cross, Middle TennesseeBlueCross BlueShield Association, Good Health Club Physician Tool KitChurch Health Center, MemphisCreative Discovery Museum, Chattanooga Knoxville News Sentinel Charities Imagination Library/Books from Birth ProgramMountain States FoundationTennessee Hospital Education & Research FoundationTennessee SCOREUniversity of Tennessee Health Science Center University of Tennessee Research Foundation

BlueCross BlueShield of Tennessee Community Trust

100 Black Men of Greater Knoxville A Night To Remember A Vintage AffairAdventure Science Center, NashvilleAGAPEAllied ArtsAlzheimers AssociationAmerican Bar Association Pro-Bono ProgramAmerican Heart AssociationAmerican Lung Association in TennesseeAmerican Red Cross, Knoxville Area ChapterAmerican Red Cross, Mid-South ChapterArthritis Foundation SE Region Arthritis Foundation, Tennessee ChapterAustin Hatcher Foundation for Pediatric CancerBachman AcademyBallet MemphisBig Brothers Big SistersBoy Scouts of America, JacksonBoy Scouts of America, ChattanoogaBoys and Girls Club of ChattanoogaCarl Perkins Center for Child AbuseChattanooga State Tech Community College FoundationChattanooga Area Food BankChattanooga Room In The Inn

Chattanooga Symphony & Opera GuildChattanooga Womens Leadership InstituteChickasaw Council Boy Scouts of AmericaChildrens HospitalCleveland Bradley Chamber FoundationCommunity Foundation of Greater ChattanoogaCornerstonesCounseling and Consultation Services Creative Discovery MuseumCultural Arts for EveryoneCystic Fibrosis FoundationDental Angel Fund FoundationDickson Community ClinicDomestic Violence Coalition of Greater ChattanoogaDown Syndrome Association of the Mid-SouthDowntown YMCA, MemphisEducation Equal Opportunity Group Emerald Youth FoundationFaith Family Medical ClinicFogelman Downtown YMCAFriends In Need Health Center Friends of Chattanooga Hamilton County LibraryGirl Scouts of Middle TennesseeGirls Incorporated of MemphisGirls Incorporated of ChattanoogaGraceworks Health ClinicGreater Chattanooga Area Red CrossHead to Toe ExpoHealthy Memphis Common TableHelen Ross McNabb Center Helene DiStefano FundHobson-Goodlow FoundationHope Family Health ServicesHouston Museum of Decorative ArtsInterfaith Dental ClinicInterFaith Health ClinicJackson Symphony AssociationJunior Achievement Junior Auxiliary of Tipton City Junior League of Memphis Juvenile Diabetes Research FoundationKidney Foundation of the Greater Chattanooga AreaKnoxville Area Urban LeagueLeadership Institute of MemphisLittle Miss Mag Child Care CenterLupus Foundation of America Mid-South ChapterMadison Haywood Developmental ServicesMake-A-Wish Foundation of East TennesseeMarch of Dimes

Medical Foundation of ChattanoogaMemorial Health Care System FoundationMemphis Food Bank Memphis in May International FestivalMemphis Urban League Monroe Harding Mountain Hope Good Shepherd ClinicMuscular Dystrophy AssociationNashville Area Chamber Of CommerceNational Civil Rights MuseumNational Coalition of 100 Black WomenNational MS SocietyOn PointOpen Arms Care FoundationOpera MemphisOrange Grove CenterOrpheum TheatrePark Center Partnership for Families, Children and AdultsPENCIL FoundationPorter-Leath Childrens Center ProgressPublic Education FoundationRegional Inter Faith AssociationRochelle Stevens FoundationRonald McDonald House CharitiesRotary Foundation of Rotary InternationalRural Health Association of TN (RHAT)Rural Medical ServicesSafe Haven Family ShelterSalvus Center Saving Little Hearts Second Harvest Food Bank of East TennesseeSecond Harvest Food Bank of Middle TennesseeSecond Harvest Food Bank of NE TennesseeSertoma Center Sexual Assault CenterShelby Farms Park ConservancyShelby Residential and Vocational ServicesSiloam Family Health CenterSiskin Childrens InstituteSiskin Hospital for Physical RehabilitationSoulsvilleSt. Jude Childrens Research HospitalSt. Thomas Health Service FundSTAR Center Susan G. Komen for the CureSusan G. Komen for the Cure, ChattanoogaSusan G. Komen for the Cure, Tri-CitiesTAMHOTennessee Alliance for Legal Services

Tennessee Legal Community FoundationTennessee Performing Arts CenterTennessee State MuseumTennessee Wildlife FederationThe AIM Center The Church Health CenterThe First Tee of Chattanooga The Leadership AcademyThe Leukemia & Lymphoma SocietyThe Night of JadeTN Multicultural Chamber of CommerceUnited Cerebral Palsy of the Mid-SouthUnited Way of Metro NashvilleUniversity of Memphis FoundationUniversity of Tennessee MemphisUniversity of Tennessee ChattanoogaUrban League of Greater ChattanoogaVanderbilt UniversityVolunteer MemphisVolunteers in Medicine ChattanoogaWKNO-TV/FMWomens Basketball Hall of FameWomens Foundation For A Greater MemphisWTCI-Greater Chattanooga Public TV Corp.You Have The Power



Health Foundation

The BlueCross BlueShield of

Tennessee Health Foundation, Inc.

promotes the philanthropic mission

of BlueCross BlueShield of Tennessee.

It awards grants focused on high-

impact initiatives across the state to

promote healthy lifestyle choices and

help control health care costs for all

Tennesseans.

Last year, $9.7 million was committed in

grants supporting:

$2.2milliongrantsforchildrenshealth

$5.9milliongrantsforpatientsafety

and quality improvement

$300,000grantsforaccesstocare/

the uninsured

$1.3milliongrantsforeducationand

community natural disasters


Community Trust

As a charitable foundation licensee,

the BlueCross BlueShield of Tennessee

Community Trust has a mission to

support the communities our company

serves through charitable giving to

those programs that enhance and

emphasize healthy living, health care

access and quality of life for all.

The Trusts priority is to support

Tennessee communities with a focus on:

Accesstocare/theuninsured

Diseasemanagementprevention

and early detection

Education,disparitiesanddiversity

Economicdevelopmentand

community investments

The BlueCross BlueShield of Tennessee

Community Trust contributed more

than $573,000 to more than 150

charitable organizations throughout the

state in 2010.

For More Information

For specific guidelines and how to apply for support, visit the BlueCross BlueShield of Tennessee website, bcbst.com. Full details are included under About Us > Community Relations. You can also contact

Kathy H. Bingham Manager, BCBST Health Foundation and Community Trust, BlueCross BlueShield of Tennessee1 Cameron Hill CircleChattanooga, TN 37402 Fax 423.535.7131 E-mail [email protected]

22

21%

25%36%

18%

Education, Diversity & Health Disparities 25%Access & Uninsured 18%Disease Management & Prevention 21%Economic & Community Development 36%

13% 23%3%

61%

Childrens Health 23%Patient Safety and Quality 61%Education/Natural Disasters 13% Access to Care/The Uninsured 3%

23

http://www.bcbst.comhttp://www.bcbst.com/about/communityhttp://www.bcbst.com/about/communitymailto:[email protected]://www.bcbst.com/about/community/pdfs/2010_Community_Relations_Report_Print.pdf

To Learn Moreabout how BlueCross BlueShield of Tennessee is enhancing the health and life of Tennesseans, visit bcbst.com/impact.

ADDITIONAL INFORMATION?

24

BlueCross BlueShield of Tennessee1 Cameron Hill Circle | Chattanooga, TN 37402

bcbst.com

10-2003 (6/11) 2010 Community Relations Report

BlueCross BlueShield of Tennessee, Inc., an Independent Licensee of the BlueCross BlueShield AssociationThis document has been classified as public information

http://www.bcbst.com/impacthttp://www.bcbst.com/about/community/pdfs/2010_Community_Relations_Report_Print.pdf

CEO's LetterBoard Chairman's LetterBoard of DirectorsDelivering Quality and ValueDriving Health Improvement

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2010 Community Relations Report - Health Insurance · SCORE’s mission is to make Tennessee schools No. 1 in the Southeast within ... with Dolly Parton’s Imagination Library, the