20 - Fresh Air Newsletter OCTOBER 2006

8/12/2019 20 - Fresh Air Newsletter OCTOBER 2006

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Step into Life KeysboroughPhone: (03) 8502 8775E-mail: [email protected]: www.stepintolife.com.au

October 2006 Issue 1Your Step into Life Newsletter

SPRING INTO SHAPE SERIESOn Sunday 17

thSeptember was the first walk/run for the Spring into Shape Series. There are 3 runs in total, working on a

point system for time/placing in your group and most importantly the points for improvement from one run to the next. Our

team did very well, some hitting PBs and some determined to better theres in the next one. October 15this the next round sosupport them to defeating their previous time. Or even better, come along and support or run/walk with us!

Member Place inGroup

TotalTime

Timeper KM

Michelle Karton 142nd

34:04 8:31Melissa Pearson 51

st 23:18 5:49

Jeannette Moore 67th 28:01 7:00

Jill Davis 71st 28:53 7:13

Trish Lear 80th 35:27 8:51

Wendy Wright 76th 31:19 7:49

Paul Issai 4th 15:39 3:54

Aaron Edwards 27th 21:29 5:22

Directors Desk

The SUN is setting

It was a chilly morning in July 1995 when the first outdoor session took place at Hodgsons Reserve in Bentleigh, Victoria.

Larry Cohen placed an advert in the paper tilted Walk for your Life and as Larry describes it, the phone went nuts!Outdoor group training was born. Within a short space of time a number of sessions were being offered and continued togrow.

After much thought about a name and identity for this outdoor group, the name Step into Lifewas created and the sun logo designed.

In December 1995, Larry had a chat to his older brother Mark about Step into Life and howhe wanted to expand the model he had created. Mark having been involved in Franchising inSouth Africa was looking to immigrate to Australia. In March 1996 Mark arrived in the land ofOz and Larry and Mark began packaging this outdoor concept into a Franchise model.

Mark began sharing the Instruction of sessions at Bentleigh so he could see how this program worked and what were thereasons for the excellent retention rate of clients. Mark was fascinated by the group camaraderie and support structureclients provided for each other and most of all the wonderful social atmosphere and friendships that developed.

The team of Larry and Mark worked very well together. Mark brought the accounting, marketing and franchise experienceand Larry the exercise science, sales and training experience. This is the same modes of operation Larry and Mark

concentrate on today. At this stage the Step into Life concept was a cardiovascular based program and focused on walkingand running to achieve improved fitness for clients.

The first Franchise was sold in 1999 and within 2 years the group was represented by 37Franchisees in Victoria, ACT and NSW. As is the case with all Franchise systems, the kinkshad to be ironed out and improved upon. In December 2001, due to a massive demand fromclients for a wider exercise spectrum than just walk / run the Franchise system was changedto group personal training and now included, cardio and toning sessions.

The change to group personal training was dramatic with Franchise holders tripling the size of their Franchisees within 12months of the change. The Step into Life sun was growing bigger and stronger.

Continued on page 2


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Directors Desk continuedIn 2003 further group training programs were introduced such as boxing and fit ball and the Step into Life client base wasgrowing rapidly. In 2003, Step into Life Rose Bay with Linda Schlencker and Step into Life Hawthorn with Cathy Stacey andStep into Life West Lakes with John Pidgeon began and later these three fantastic Franchisees became the MasterFranchisees for NSW, VIC and SA. The Master Franchise model further strengthened the Step into Life Franchise systemincluding support and training in these states.

Soon thereafter, Jay and Ian Verrico began Step into Life Runaway Bay on the Gold Coast breaking many Franchie recordsalong the way and also now head up the Master Franchise in QLD.

The Step into Life sun was shining brightly and the company experienced massive growth through 2004 and 2005 reaching80 Franchises. The Master Franchise management team further enhanced Larry and Marks ability to work on the business.

Localised state support was very well received amongst the Franchise holders as this allowed them to utilise the supportmore often and further improved their trainer and business skills.

Whilst on a business conference in Malaysia, Larry and Mark met a very interesting chap called Ross Smith. Ross is theCEO of a company called Mindshelf. Mindshelf specialises in branding and branding strategies. It was at this time that Rossexpressed an interest in working with Larry and Mark and the Step into Life brand.

So, after many discussions, meetings and brainstorming sessions with the Master Franchisees it was decided that it was timeto freshen up and modernise the Step into Life brand image and look.

I felt like someone was cutting my arm off when I heard that the sun might not be part of the new look says Larry Cohen.Ross had explained to Larry and Mark that i t was time for the sun to set and a new brand look to take its place. The new Stepinto Life brand image was born.

We do it outdoors

In July 2006 at the annual Step into Life conference where the theme was the Flight to the Future, the new brand imagewas launched to the Step into Life Franchise group. It was very exciting to see how well the new brand was received by ourFranchise holders, says Mark Cohen.

A tight deadline then followed to launch the new brand across all Franchisees and across every state by October.

Larry and Mark still continue to operate the original Franchise and take sessions every week. It is vital to keep your feet onthe ground and experience first hand what our Franchisees experience. Says Larry. Our model requires all of our StateMaster Franchisees to also operate their own Franchise and we never lose site of the fact that YOU our members are thereason why we love to do what we do. We do it outdoors

and we love it because of YOU our valued Step into Life clients. We sincerely hope you like our new brand image and thatyou will be excited about our re-birth with our fresh new look.

We will advise you when the new interactive Step into Life web site is ready so stay tuned.

We hope you will celebrate our new look with the purchase of a new Step into Life t-shirt or singlet. Stocks are limited atpresent, so please get your order in, be patient whilst we collate those orders and then have the shirts or singletsmanufactured. Your trainer will inform you about delivery dates. (allow 8 - 12 weeks delivery).

So, as the sun slowly sets a new image rises. A new look and a new appearance but still the same Step into Life companywith the same principles, same values and the same appreciation of YOU our valued clients.

Larry and Mark CohenDirectors


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THE TRAINERS DID IT OUT DOORS TOOAim:people that train beside you to attend sessions to get their resultsStrategy:Make it competitive, 2 teams, 1 reward.Reward: Winning team gets to Instruct a BOOT CAMP PUNISHMENT onto their TRAINERSConditions:All team members push the trainers, each giving a 40 sec intense exercise with 20 sec to prepare for next drill. Minutesof session depended on how many team members showed up on day (15)Preparation:Members attend all sessions, bootcamps & bring friends to do 3 free sessions. Trainers attended 2 sessions a week(1 cardio & 1 toning to help prepare).Result:Members attendance increased by 20%, trainers were stuffed, 6 new referred members & enjoyed seeing trainers suffer.

BOOTCAMP ONTO TRAINERS (PUNISHMENT) ~ LESSON PLAN #1 (written & layed out by Keysie members)Warm Up ~ 5 minute jog around Wachter Reserve

1.Lunge Walk Uphill (Jodie) 2.Spints Uphill (Narell) 3.Back Twist & Plant with Weights (Bernie) 4.Skipping Fast (Shaz)

5.Pushups holding feet (Leszko) 6.Suicide Drill stg 4 (Kate) 7.Fitball Lunges (Lorraine) 8.Fitball Overhead Run (Wayne)

9.Starfish stg5 (Michelle K) 10.Running uphill hurdles (Adam) 11.Push ups, feet on fitball (Hendo) 12.Up & Down Hill stg 4 (Izzy)

13.Pikes on hill (Marianne) 14.Pulse Squats with weights (Collette) 15.Plank hold stg 3 (Michelle W) 16.Dead (Aaron & Matt) 17.Finish Clap


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The new look Step into Life T-shirt, Singlet and Training Club T-shirts and singlets


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Training ClubAchieving your goals at Step into Life

New MembersWelcome!

Joy Karton

Collette Fitzpatrick

Michele Adams

Rasa Chochrane

Elaine Young

Aleasha Murray

Julie Baldsing

Evelyn McAlpine

Lara Turner

Susan Shephard

Robert Formoso

Hayley Benn

Welcome BackAdele Johnson

Caroline Hinton-Adams

Rosyln Grassham

Goal setting is a key element to gainingfitness, weight loss and improved healthbenefits. At all Step into Life sessions weadd training points to your training club tally(you can see your total on your fortnightlyperformance report).

Points gained are a measure of yourcommitment to your training.

Ask your instructor to help you set sometime lines for your goals.

Awards achieved in September:

50 pointsMelva WatsonBernie FitzpatrickDelia HuntZofia OktabaJan Abrehart

200 pointsWayne AbrehartLouisa Pruscino

500 pointsCarolyn Schrier

CONGRATULATIONS!!

You can reward yourself by purchasing yourtraining club shirt or singlet.

Wear it with pride, youve earned it!

Member BirthdaysHappy Birthday!

8th- Jill Davis

8th Paul Henderson

10th Joanne Matse

11th Delia Hunt

12th Trish Lear

21st Donna Fincham

Other Events..NOVEMBER 4

th~ 9am

Sumo Wrestling @ Wachter Reserve

DECEMBER 3RD

~10am~ Keysborough Competition @ Wachter Reserve12pm ~ Christmas BBQ @ Braeside Park


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Events What is happening Id love to join in?

Member ProfileLORRAINE FABRIS

Lorraine has been a member of Step into Life,Keysborough since 15

thOctober 2005.

1. Where were you born?Born Sale Vic Australia

2. What is your current profession?Kitchen hand & waitress, customer service

3. What sports have you been involved with duringyour life/best achievement?Netball at school, helping at little athletics

4. What is your favourite naughty treatwhen your instructors are'nt looking?Turkish Delights

5. What primary and secondary schools did youattend?Toongabbie Primary school, Victoria

6. Who do you most admire in life?My 83 year ald friend who does her own garden andwashes her own kitchen floor on hands and knees also mychildren.

7. What is the nicest thing anyone has ever done foryou?All the support I have been given by friends and everyoneat the moment.

8. What is your goal for the next 6 months exercise orother?To do well in the new course I am doing next year and tolose some more weight. Also to paint the rest of the roomsin my home.

9. What results have you seen since you started withStep into Life?I have lost inches from my waist and are a dress sizesmaller.

10. Interests and HobbiesKnitting, gardening and reading.

SundayOctober 15

th

Spring Into Shape Series IIAlexandra Gardens

4/8km Walk/Run

SaturdayOctober 21

st

Step into Life Spring BallGet dressed in your finest and celebrate! Also including Trainer of the YearAwards

Vote for your trainer!

SundayOctober 29

th

Fitness Evaluation at the parkLunch/ /Chat Afterwards @ Fasta Pasta

12:30pmBody fitness tests

SundayOctober 29

th

Pj Fun Run for Womenhttp://www.sexappeal.org.au/

Fun Run in your pjs

SundayNovember 19

th

Olympic DreamThrough the heart of Melbourne Proceeds go to sponsoring Olympic athletes

10km & 6 km

SundayNovember 19

th

MonashMonash Aquatic & Recreation Centre www.monash.vic.gov.au/marc

5km Walk/RunCost is $15

SundayNovember 26

th

Spring Into Shape Series IIIAlexandra Gardens

4/8km Walk/Run


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Health & Fitness Article

GO TO WORK ON AN EGG was thecatch-cry of the Egg Board in Englandmany years ago . . . and it seems is if weshould listen!

Do eggs belong on a diet breakfast menu?

Perhaps, if the goal is to feel full and eat fewercalories all day long, according to recentresearch. The news doesn't focus on fat,proteins, carbohydrates, or cholesterol, all ofwhich may be important to dieters and non-dieters alike. Instead, the study concentrates onsatiety, the feeling of fullness. As any dieter cantell you, feeling satisfied after a meal can make abig difference in sticking with a weight lossprogram.

The researchers included Nikhil Dhurandhar,PhD, executive director of The Rochester Center

for Obesity Research in Michigan and chair ofobesity research at Wayne State University'snutrition and food science department.Dhurandhar and colleagues wanted to find outwhich breakfast was more filling: a bagel, creamcheese, and yogurt (339 calories); or two eggs,toast, and jam (340 calories).

Thirty women aged 18-60 who were not diabeticparticipated in the study. Their body mass index(BMI) was 25-35, putting them in the overweightto obese range. The women tried the breakfastson two test days, two weeks apart, without

knowing the study's true purpose. Theresearchers told them they were studyingbreakfast's effects on blood pressure andalertness. They snuck in periodic questions onsatiety and quietly monitored what the women ateat lunch and their food journals, whichparticipants kept for 24 hours.

The egg eaters felt fuller after breakfast andstayed full longer than the bagel group.

That fullness prompted them to eat less at lunch.The egg group ate 568 calories at lunch,compared with 732 calories eaten by the bagelgroup. The egg breakfast "induced greatersatiety and reduced energy intake at lunch by29%," say the researchers, who presented theirfindings in Las Vegas at the North AmericanAssociation for the Study of Obesity's annualscientific meeting.

The trend held all day long. The egg eaters ate1,761 calories on the test day, compared with2,035 for the bagel group. Calories were stilllower for the egg group on the day after the test,when participants were free to eat whatever theywanted. "Till noon on the day after the eggbreakfast, no compensatory increase in energyintake occurred, which remained lower by 431[calories] during this time," say the researchers.

"Eggs have a 50% greater satiety index thanbreakfast cereal or bread," they say, calling forfurther testing of satiety and egg breakfasts forweight loss diets.

SOURCE: North American Association for the Study ofObesity 2004 Annual Scientific Meeting, Las Vegas, Nov.

14-18, 2004


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Healthy ReceipeAt Last - Guilt Free Eating!

ReferralsThanks for ReferringYour Friends.

At Step into Lifewe value yourpatronage and the people you refer toour program.

In return for your support we would like to show our

appreciation by rewarding you with a gift from thenational referral program.

The national referral program includes every Stepinto Life venue in Australia. The person yourefer can attend at the venue of their choice.

The referral gifts:

You may choose to receive either2 movie tickets ora $20 Coles-Myer voucherfor each friend who joins Step into Life as aresult of your referral.

Crustless Apricot Cheesecake(serves 4)

Ingredients:350g smooth low fat cottage cheese

2 large eggs

20g cornflour10ml grated lemon rind

25ml concentrated lemon juice6 8 sachets sweetener

5ml vanilla essence300g drained unsweetened

apricot halves*

Method:Spray a 20cm pie plate with a non-stickcooking spray. Mix all ingredients, exceptapricots, until smooth. Place in the pieplate. Arrange apricots on top. Microwaveon MEDIUM for 12 14 minutes. Servehot or cold, topped with youghurt or low-fatice cream.

*As stone fruit comes into season, lightlystew fresh apricots or peaches for a greattopping.


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MerchandiseNothing like a bit of retail therapy!

Health & Fitness ArticlePublic awareness of stroke symptomslags far behind that of heart attacksymptoms. The recent National StrokeWeek focused attention on the factthat knowledge could be life-saving.Did you heed the message?

FASTis an easy way for everyone torecognise the signs of stroke:Facial weakness - can the personsmile? Has their mouth or eye

drooped?Arm weakness - can the person raiseboth arms?Speech difficulty - can the personspeak clearly and understand whatyou say?Time to act fast - seek medicalattention immediately

The signs of a stroke are:

Weakness or numbness or paralysisof the face, arm or leg on either orboth sides of the body

Difficulty speaking or understanding

Dizziness, loss of balance or anunexplained fall

Loss of vision, sudden blurred ordecreased vision in one or botheyes

Headache, usually severe and ofabrupt onset or an unexplainedchange in the pattern of headaches

Difficulty swallowing

National Stroke Foundation of Australia

Treat yourself to a brand new 750 ml waterbottle!

$6.50 per bottle

Keep a look out for our new merchandiserange as it becomes available.

Victorian News

REFERRAL COMPETITIONWOW!! Congratulations toCCJenkins from Thornbury whohas won not only a weekend inthe high country from herTrainer, Nicky Dean, but alsoa luxurious weekend in aMornington Spa, from Stepinto Life Victoria. CC referredSIX of her friends to Step intoLife during our ReferralCompetition! Great effort!Well done!! Enjoy your miniholidays!!!

The Step into Life SpringBall is just a few weeks away.Have you nominated yourTrainer for an award? HaveYOU been nominated for an

award? It promises to be agreat night, and we lookforward to seeing how fantasticyou look - all dressed up andgorgeous after all your wintertraining!

There are some FABULOUSdoor prizes on offer . . .

A Subaru for the weekend,plus a night in the Yarra ValleyA portrait sitting with make-

over and prints from RockPortrait PhotographyA weekend awayA pair of New BalanceTrainersA dinner at Sky HighRestaurantat Mt DandenongA beauty hamper from GlossBeautyA few tickets are still available ask your Trainer for details!


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Members BenefitsPlease support our local traders, and take advantage of these discounts. Just show your S.I.L key ring at the participating outlets.

PARKMORE SHOPPINGCENTRE

9798 2716Open till 10pm every night.

Owner: Simon

Receive 15% OFFANY SUBS (limit 1 per person)

WAVERLY GARDENS

VILLAGE CINEMAS

WAVERLY GARDENS

SHOPPING CENTRE

9558 4866www.villagecinemas.com.au

Manager: Darren

$5 Bargain Screen& $7 New Release Tickets

SOUTH EASTERNCHIROPRACTIC

CENTRE

292 CORRIGAN ROAD

KEYSBOROUGH

9798 1402

Dr. Jose & Dr. Kevin

Complimentary Initial ConsultationValued at $70

& $35 off Orthotics if prescribedBUDGET BUYS

Craig & Michelle Wachter17 BUCKLEY STREET

NOBLE PARK

9547 6712 Recieve 10% off

(discount excludes milk)

401 PRINCESS HIGHWAY

NOBLE PARK

9547 5977www.videoezy.com.au

Manager: Maria

Receive 2 FREE weekly movieswith any new release movie rental

FASTA PASTAEYSBOROUGH

330 CHELTHAM ROAD

KEYSBOROUGH

9769 1999FAX: 9769 0799Manager: Moodi

Receive 15% off(not valid on public holidays or on

other promotions)

MOBILE MASSAGE

DONNA COMES TO YOU!

0427 978 860Remedial Massage Therapist:

Donna Fincham

Receive 50%offyour firstconsultations & 10% offconsultations thereafter.

CAF SHOP G1 PARKMORESHOPPING CENTRE

Ph/fax: 9769 1466

Manager: Matthew Ong

Receive a FREE hot drink or 10%off any cold drink with any meal

purchase.

BE HEALTHYHEALTHY FOODS

236 LONSDALE STREET,

DANDENONG ARCADE

SHOP 139792 1693

Manager: Steve Ankers

This store already gives 20% offBody Building Suppliments, we

Receive 20% all other suppliments

NUTRIONIST

MARIA COMES TO YOU 0417 524 [email protected]: Maria Pantelidis

Receive first consultation FREE &10% off second

alindas Beauty Saloon

NOBLE PARK

Waxing, pedicures, manicures &

facials

9558 4279

BEAUTICIAN: SALINDA

If get 3 things done,Receive the 4thfor FREE

MULGRAVE 0412 344 532 24 breakdown service for customers,Work Guaranteed

Quality Parts, Major & Minor Repairs

CHRISTINE COMES TO

YOU!

0417 524 464 Sells isotionic formulas for nutientsthat are absorbed quicker thantablets into the bloodstream.

Receive 10% off

HEALTH FUND THAT YOU

CAN CLAIM ON TRAINING

1800 733 [email protected]

Manchesterunity.com.au

No waiting period for claims(unless it is a pre-existing condition)

Low prices and many claims

NOBLE MENSHAIRDRESSING

1B FRANK STREET

NOBLE PARK

9562 4771 Receive 15% off haircuitDo colours and ladies hair too


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PHOTOS

Boot camps at the beach

Boot camps on the hills

Boot camps in the water

Franchise Directory

We Do it outdoors

QLDBroadbeachCabooltureChermsideEverton HillsPacific PinesNew FarmRunaway BayWilston

WACanningvaleHillarysIllukaSubiacoWilletton

ACTDeakin

GungahlinANU

NTCasuarina

NSWAlburyAvalonBalmoralBatemans BayBaulkham HillsBlacktownBlakehurstChipping NortonCronullaGlebe (Feb 07)DrummoyneGlenmore ParkLeonayManlyMirandaParramattaPenrithQueens ParkRose BayRushcuttersBaySans SouciSt ClairTamworth

SACampbelltownBlackwoodGolden GroveMagillMorphett ValeMt Gambier

ModburyPort LincolnProspectWest LakesHenley Beach

VICBendigoBalwyn NorthBentleighBox HillCamberwellCarlton NorthCaulfieldChelseaCheltenhamCranbourneCroydonDoncasterEssendonElthamElwoodFrankstonGreensboroughHamptonHawthornHoppers CrossingIvanhoeKewKeysboroughMalvernMill Park (Jan 07)Moonee PondsMorningtonMt WaverleyMurrumbeenaNarre WarrenNewtown (Geelong)TemplestoweThornburyVermont SouthWellington (Sale)WerribeeWheelers HillWilliamstown


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BOOKINGS REQUIRED FOR ALL SESSIONS

Monday6 am

Toning

6 pm

Cardio

7:15 pm

Cardio

Tuesday6 pm

Toning

7:15pm

Toning

Wednesday6 am

Cardio

6 pm

Kick Boxing

7:15pm

Kick Boxing

Thursday9am

Toning

6 pm

Toning

7:15pm

Toning

Friday6am

Cardio

Saturday8am

Toning

8am

Cardio

SundayFitness TestOctober 29th

9am

BOOTCAMPS

COMING UPSOON, ASK

YOURTRAINER

Training Sessions suitable for all ages and fitness levels

Cardio A fun and motivational session that improves overall health, heart and lung Fitness.

Toning Improves muscular strength and endurance, body tone and shape and postural stability.

Kick boxing Self defence moves to combine a cardio and toning workout in one.

Fit ball Excellent for core stability providing effective muscular strength and endurance, body tone and shape.

Rubberised Resistance Great all-over body workout using Rubberised Resistance Bands

Boot Camp A tough army style, test your limits workout session dates from your trainer.

TONING SESSIONSWeekCommencing

2ndOct 9thOct 16thOct 23rdOct 30thOct 6thNov

Mondays6am

Fit Ball WeightsResistance

BandFit Ball Weights

ResistanceBand

Tuesdays6:30pm



ResistanceBand

Thursdays9am & 6:30pm

ResistanceBand



Saturday9am

WeightsResistance

BandFitball Weights

ResistanceBand

Fitball

TIMETABLE

Documents

20 - Fresh Air Newsletter OCTOBER 2006