WORLDBest

1H2019- Corporate Presentation

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The information in this document has been prepared by Best World International Limited ((“BWL”) and does not constitute a

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other product advice. There shall be no sale of any of BWL’s securities in any state or jurisdiction in which such offer,

solicitation or sale would be unlawful prior to qualification under securities laws of such state or jurisdiction

DISCLAIMEROur

�3

Dora Hoan Beng Mui Co-Chairman, Group CEO and Managing Director

• Public Service Medal in Singapore [2014 National Day Awards]

• Chairman of DSAS [From 2014 - 2018]

• Graduated from Nanyang University

Doreen Tan Nee Moi Co-Chairman, President and Executive Director

• Public Service Medal in Singapore [2016 National Day Awards]

• Honorary Treasurer of HSIAS

• Author of “The Book of Life Harmony”

• Registered nutrition consultant [Since 1997]

• Graduated from American Academy of Nutrition

Huang Ban Chin COO, Chief Risk Officer and Executive Director

• More than 20 years of experience in the beauty and wellness industry in Asia

• Supervised the day-to-day operation and the execution of corporate development strategies

• Gradated from NUS

MANAGEMENT TEAMDynamic and Committed

�4

To become one of the global leading premium skincare companies, dedicated to creating products that enhance the lives of our customers and business partners

“

”

VISIONOur

MILESTONEOur

Singapore Founded in 1990 Dora Hoan Beng Moi and Doreen Tan Nee Moi founded Best World and opened our first Regional Centre in Singapore

Malaysia DR's Secret Launched our marquee skin care brand

Thailand

Vietnam Hong Kong Indonesia

Singapore July 2004 Listed on Stock Exchange

Launched our ENP (Enterprise Network Program)

China Acquisition of Zhejiang SolidGold Manufacture and Distribute Aurigen supplements in China through retail drugstores

UAE DR's Secret Named as an Outstanding Brand at the inaugural MLM submit in Taiwan

South Korea Philippines

China April 2018 Obtained a commercial franchise certificate from the MOFCOM Oct 2018 Market Cap >S$1billion on the SGX

Admitted as one of the 58 constituent stock of the MSCI Singapore Small Caps Index

Taiwan

Taipei Taichung Kaohsiung

Seoul

HangzhouChangsha

Hong Kong

Manila

Ho Chi Minh City

Singapore

Kuala Lumpur Johor Bahru

Myanmar

Jakarta

Bangkok

Dubai

Franchise HQ

Regional Centre / Subsidiaries

Corporate Export

Health Supplement Manufacturing

Facility

61.2%China

3.2%Singapore

4.0%Indonesia

26.7%Taiwan

4.9%Others

PRESENCEOur

[As at 30 June 2019]

Brands for our Skincare DR’s Secret, Aestier & Miraglo

BRANDTop

Our Premium Skincare Brand - DR’s Secret

Brands for our Health and Nutritional Supplements - Avance and Aurigen

BRANDSOther

Personal Care and Weight Management - Pentalab & Optrimax

BRANDSOther

Strong Brand Equity and Credibility

Best Annual Report Under Sesdaq Listed Company 2006Grand Prix Winner Red Dot Design Awards Best World AR 2005 – Happy World

ASEAN Business Award 2008 Black Book AR 100 Award 2006

Singapore Prestige Brand Award 2015, 2009, 2008

Singapore Fastest Growing 50 Certification 2008, 2007, 2005

SuperBrands Singapore Choice Avance 2011, 2010, 2009, 2008, 2006, 2004 Singapore 500 SME 2009, 2008

200 Best Companies Under A Billion in Asia Pacific 2018, 2008, 2007

PR Awards 2017 Gold Award for Best Investor Relations 2017

Singapore 1000 Company 2016, 2015, 2014, 2013, 2010

ForbesAsia 2018 Best Under A Billion 2018

EQUITYBrand

�11

BUSINESSOur Model

• Begin product registration

• Formulate sales and marketing strategy

• Launch via Group’s subsidiaries by Franchise, direct selling, export and/or manufacturing/wholesale in our 11 markets

• Conceptualization by product development team

• Collaboration with 3rd party contract manufacturers to formulate and develop new products

• Develop and conduct necessary tests on products

• Finalize product formula and commerce manufacturing

• 3rd Party manufacturing in US, New Zealand, South Korea, Singapore and Taiwan

3rd Party ManufacturingProduct Concept Pre-Launching Distribution

COMPETITIVEStrengths

�13

Premium Exfoliant

*Except for the DR’s Secret beauty devices which had a price of approximately S$776.

19 Premium Skincare Products

US and South Korea FrancePlace of

Manufacturing

Price S$32 to S$287* S$22 to S$117

Available Markets All of our markets All of our markets

PREMIUM QUALITYOur

Products

�14

Health Supplement

Note: 1. Although only certain products that have been registered are sold in China.

US, New Zealand, South Korea, Singapore, and Taiwan HangzhouPlace of Manufacturing

Premium Health Supplement

All of our markets 1 ChinaAvailable Markets

Weight Management

S$19 to S$219 RMB20 to RMB80Price

PREMIUM QUALITYOur

Products

Group Revenue

�15

1H2019

38.7% of sales

1H2018: 77.0% of sales

1H2019

0.8% of sales

1H2018: 3.2% of sales

1H2019

60.3% of sales

1H2018: 1.5% of sales

Continue distribution of DR’s Secret & other brands on pg 8

Taiwan Indonesia Singapore

Others

China Aurigen

supplements

China*

Direct Selling

1H2019

0.2% of sales

1H2018: 18.3% of sales

Myanmar

Export

Exports to China until 2Q2018

Manufacturing & Wholesale

Franchise

DISTRIBUTIONOur Model

* Franchise recorded revenue since Q22018

�16Note: 1. Individuals who have completed and submitted our membership forms and have purchased products from us in the last 24 months

Direct Selling Members1

Generally purchase products at member’s price, and promote our products to other existing and potential consumers

Various Incentives Encourage potential customers to become Direct Selling Members e.g.

• Members’ Price (offer discounts (of up to 10%) to Direct Selling Members )

• Rewards Programs

Rewards Programs Direct Selling Members earn commissions and rewards by referring the products to other Direct Selling Members through our Rewards Programs

Revenue Recognition Upon sales to Direct Selling Members

~ [99,000] Direct Selling Members

DISTRIBUTIONOur StrategiesDirect Selling

Franchise

• As at 31 March 2019,

33 selected distributors

became our Franchisees (or

BWL Lifestyle Centres)

• Franchisees pay Franchise

price for products

• BWL Lifestyle Centres sell

BWL products exclusively at

recommended retail price

to workshops and or and end

consumers

• Workshops are independent

third parties who operate

salons, spas, beauty centres

and other retail outlets

DISTRIBUTIONOur Strategies

Export

• Sold at Export price to

China Primary Agent

• Primary Agent distributed

to DR’s Secret

Experience Centres

Reason for the Transition

• Enter into contracts with

distributors directly and

further strengthen our

existing relationships

• Greater control over how our

products are promoted and

sold

2Q 2018

Workshops

Converted inJune 2018

Export Price(Export Profit) (Export Profit)

Best World HQ

Wholesale Price Franchise Price(Sales Profit)

*RRP:Recommended

Retail Price

EXPORTMODEL

FRANCHISEMODEL

BWL China(Subsidiary)

ImportAgent OUR CUSTOMER

Transfer Price

BWLLifestyleCentres /

FranchiseesOUR CUSTOMERSPrimaryDistributors

Consumers

Mem

ber Price or higher RRP* or higher

�18

Xinjiang

Sichuan

Yunnan

Guizhou

Chongqing

Henan

Jiangsu

Zhejiang

Fujian

Guangdong

Hunan

Heilongjiang

FRANCHISEESOurWell-Established Presence in China with Deep Local Knowledge

• Deep local knowledge

• Deep understanding of product registration requirements / product

• Adhesive to Groups knowledge corporate values

33 Franchisees in China [As at 30 June 2019]

�19

Online Marketing ChannelsOffline Marketing Channels

MARKETINGStrong Omnichannel

CapabilitiesGrowth in number of followers

from past 12 Months

#http://bigthink.com/praxis/do-you-have-too-many-facebook-friends *Information from China Watch, https://www.chinainternetwatch.com/19524/wechat-data-report-2016/#ixzz4ucJvgSdq

• Festive Celebration

• Membership Events

• Training Activities

• Bring Franchise, Direct Selling Members and consumers together

• Cultivate an intimate and harmonious environment

338#

194*

Average number of friends per user

23%

65%WeChat

BWL Global Fb

�20

Best World Lifestyle WeChat

Number of followers: 63,188

Number of post shared from Past 12 months: 59,503

Growth in No. of Followers from Past 12 Months: 24,918

Average Reach and Engagement2019: 234,599

On the WeChat platform, BWL shares:

• Feature Articles of different products

• Product catalogues and promotion video

• Live customer service chat

SOCIAL MEDIAStrong

Marketing Capabilities

�21

Xiao Hong Shu (RED) has its roots as an

e-commerce platform for cosmetics and personal

care and has since developed into a vibrant

community of user-generated content that covers

various products and lifestyles, giving audiences a

glimpse of real viewers by real people.

Together with content from the DR’s Secret official

account, this platform gives consumers access to a

holistic range of information about DR’s Secret

products.

DR’s Secret Xiao Hong Shu

SOCIAL MEDIAStrong

Marketing Capabilities

BUSINESSStrategies

�23

• Continue to grow the network of Franchisees in China

• Attract new consumers by organically growing Direct Selling membership base

• Introduce new products or product features

Continue to strategically expand consumer base and distribution network

1

• Set up our own factory in Singapore to produce some of  our Premium Products

• Set up a factory in China to produce both premium and mass market health supplements

Expand production capabilities while continuing to focus on product quality and safety

2

• Further enhance our online presence

• Improve customers’ online and mobile internet experience

• Generate new content on various social media platforms that are tailored to each of the markets

Continue to invest in digital platforms to improve branding opportunities and customer experience

3

GROWTHOur Strategies

• Pursue strategic acquisitions of assets and businesses that complement our skincare and health supplement business

• Pursue acquisitions of health food and dietary supplement registrations in China

Strategically pursue acquisitions of high-quality assets

4

�24

Setting up a 4,550sqm Manufacturing Facility• Scheduled to be commissioned by

1Q2020

• To manufacture core products of DR’s Secret

Industry 4.0 • Fully automated end-to-end with

integrated communication along the entire chain for customization and higher efficiency

• Greater control over raw materials and in process and final product quality

• Reduce lead time (from approximately six months) > less inventory > more cash > increase shareholder return and M&A

• In anticipation of greater demand from key markets

GROWTHOur Areas

FINANCIAL & NON-FINANCIALOverview

�26FranchiseManufacturing/WholesaleExportDirect Selling

• China and Indonesia experienced the highest CAGR from 2017 to 1H2019

• Revenue growth in China driven by Franchise segment which commenced in June 2018

• Underlying demand remain strong

REVENUEOur

SingaporeIndonesiaTaiwanChina Others

FY17 FY18 1H19

Rev

enue

(S$’

m)

86.0

144.8

15.8

8.111.6

151.7

266.3

214.8

82.3

110.5

5.27.49.4

FY17 FY18 1H19

Rev

enue

(S$’

m)

130.4

120.9

10.9

266.3

4.1

106.5

103.8

214.84.5

FY 2017 - 1H2019 Revenue by Distribution Model

FY 2017 - 1H2019 Revenue by Market

40.6

92.7

6.14.97.4

58.7

0.2

91.5

1.3

151.7

FY17 FY18 1H19

Rev

enue

(S$’

m)

266.3

214.8

�27

NPM%GMP%Revenue

Stable Margins and Highly Scalable Business Model • GPM expected to normalise at

75% to 80%

• Net Profit margin expected to remain stable

MARGINSOur

FY 2017 - 1H2019 Revenue and Margins

151.7

25.9% 27.4% 24.4%

68.2%77.9% 77%

Total Dividends Earning Payout Ratio1H2019 6,493 37,074 17.5%2018 40,658 72,892 55.8%2017 22,553 55,673 40.5%

2016 12,661 34,569 36.6%

2015 4,404 10,104 43.6%2014 1,762 4,054 43.5%2013 614 1,429 43.0%2012 2,456 1,800 136.4%2011 1,229 274 448.5%2010 4,521 2,450 184.5%2009 4,537 9,671 46.9%2008 4,537 10,626 42.7%2007 6,125 13,400 45.7%

2006 4,125 11,861 34.8%

2005 4,140 8,464 48.9%2004 1,000 5,039 19.8%

�28

DIVIDENDSOur

FY 17 (S$million)

FY 18 (S$million)

1H19 (S$million)

Cash and Equivalent 82.2 197.1 195.5

Total Borrowings 7.4 2 0.7

Net Cash 74.8 195.1 194.8

Gearing Ratio 0.06 0.01 0.003

�29

CASH HOLDING Our

z

�30

Social Media ROI

= Brand Visibility,

Brand Evangelizers and

Referrals and Sales

BWL WeChatBWL Global FBDR's Facebook

No.

of F

ollo

wer

s

z56,032

7,416

2,896

53,762

7,316

2,734

51,133

7,185

2,374

48,983

7,108

2,056

41,520

7,006

1,301

38,270

6,885

834

SOCIAL MEDIAOur

Outreach

DR’s Secret 156,889 BWL Global

45,004 WeChat 234,599

Average Reach and Engagement 2019

57,435

7,481

3,130

58,267

7,544

3,439

59,122

7,663

4,000

60,28461,744 63,188

7,761

4,348

7,839

4,799

8,435

5,713

Jul 18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 March 19 April 19 May 19 June 19

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