BEYOND

BEAUTY

TRENDS

2nd edition

18-19

MAY 2016

3/3 Beauty in China

Martine Leherpeur .

Xiaoqiao MLC

Yun XIAO Project Manager, expert in

Marketing in Fashion and Cosmetics.

MAY

18 - 19

Based on a follow up of young makeup consumer

in 3 key types of urban environments ,

1/3 : Shanghai, a major trend capital of modern

asia,

2/3 : Shenyang, the greatest hub in North-east of

China with a strong Korean influence,

3/3 : Yichang, a smaller city of great historical

heritage, and a birthplace of a famous chinese

beauty.

«3/3 Beauty in China »will analyse local makeup

usages in connection with fashion and social

practices.

The study will constitute a lively portrait of urban

openness to color and makeup among

young girls, and provide precious insights for

makeup professionals, suppliers, brands or

retailers.

MARTINE LEHERPEUR CONSEIL (MLC french fashion consulting company) MARTINE

LEHERPEUR foundered her office in 1987 in paris, «A prospective, brand strategy and

product design » office, to coach French and International firms in fashion, sport,

beauty-cosmetic, decoration, food… all along the creation process.

We brings a constant prospecting of emerging trends in design and beauty areas in

order to fill out the reflection of our clients in their brand & product developments. With

her love of the country, its history and culture led her to creating its Shanghai

subsidiary Xiao Qiao MLC in 2004 ("Little Bridge", a passageway between European

and Chinese cultures) in order to help European and local brands successfully enter

the market.

Conference 3/3 Beauty in China

Speaker Yun XIAO

Company Martine Leherpeur . XiaoQiao MLC (FR)

Unlock the Current Perfume Trend

Scent & Sensibility Studio

Sophie Zhang & Ingrid ZHENG

Founder & Training Director

MAY

18 - 19

Entering the mysterious world of perfumery, to discover the current perfume trend in

France, US and China. A journey to analyze the market, concept, packaging, advertising

and most exciting THE OLFACTION.

By touching upon the past, deep understanding of the current, we will lead you to the

future to be the perfume trend-setter in China market.

Conference Unlock the Current Perfume Trend

Speaker Suphie ZHANG & Ingrid ZHENG

Company Scent & Sensibility Studio (CN)

A perfect leverage among perfumery, marketing

and training, both Sophie & Ingrid have been

dedicating their career life in the perfumery industry.

Sophie brings her nearly 25 years in key marketing

positions for the world top advertising agencies and

perfumery companies in China, Australia and

Singapore. Ingrid began her perfumery career in the

world’s largest fragrance house later on Christian

Dior as national training director after pursuing her

MBA in Luxury Brand Management. Their experiences

and insight knowledge were contemporarily right in

the middle of the cultural renaissance era of Asia

region, particularly in modern China, imbued

profoundly by the West.

Scent & Sensibility Studio was founded by two passionate perfume

experts specialized in perfume training, scent branding and

fragrance strategy.

Partnership with Cinquième Sens, a renowned perfumery school based in

Paris, we offer various short courses for professionals and all the perfume

lovers to acquire and perfect olfactory knowledge; olfactory workshops for

individuals and organizations to play with the scent, to unlock the mysterious

world of perfume!

The Asian Influence & Inspiration

on Occidental Cosmetics

INFORMATION & INSPIRATION

Florence BERNARDIN CEO

MAY

18 - 19

From double-cleansing to obtain a perfect healthy glow and optimize makeup results to

skincare layering with skin conditioner up to finisher for extra radiance … the Asian

influence is obviously expanding on western skincare and makeup new products .

Not only the texture such as Liquid rouge or Cushion foundation, not only the benefits such

as BB, CC , but also the vibrant applicators, the airless packages, the sponges… the Asian

wave mainly is widely influencing all the cosmetics world.

Next will be targeting silver generation as Japan is leading the way , but also the sagging

pore concern , the tint by all mean , the brow power … and much more to discover with

Florence Bernardin , Asian cosmetics trend expert from France, general manager of

Information and Inspiration agency .

Get inspired through what’s in and what’s next from Asian cosmetics trends and enjoy

new creative potential directions.

Conference The Asian Influence & Inspiration on

Occidental Cosmetics

Speaker Florence BERNARDIN

Company Information & Inspiration (FR)

Florence BERNARDIN founded in 2003 , Information et Inspiration , a Franco-

Asian team of experts entirely dedicated to monitor and follow Asian

cosmetics markets.

Fluent in Japanese language, graduated from French business school, 13

years of working experience within a major Japanese company Kao

Corporation, and since General Manager of Infromation & Inspiration for 12

years, Florence Bernardin is recognized by the profession as an Asian

beauty industry expert .

She works with many magazines (Beyond Beauty Mag, Vogue, Emballage

Mag among others) and gives talks at trade shows and professional

summits (Cosmeeting, Luxe Pack, Cosmoprof,In-Cosmetics, Make-up in

Seoul… etc).

Information & inspiration is a unique cosmetic trend consulting agency

based in France and specialized in Asian cosmetic markets created by

Florence Bernardin in 2003.

The work and analyses provided by Florence BERNARDIN and her team,

focus on a unique discovery of products, concepts, formulations,

distribution methods and communication from Japan, but also China,

Korea, India…

We provide from quaterly reports as regular follow-ups of the markets

from competition point of view to theme files on many topics covering

natural ingredients to devices, men’s grooming … up to custom made

services

CREATE STRONG CHINESE BRANDS

AESTHETE

THIERRY DE BASCHMAKOFFCEO & Founder

MAY

18 - 19

China is the biggest market for luxury goods and the beauty industry, its also the factory of

the world. But there is no strong international Chinese brand today to compete with

western brands.

As a branding company including a design agency, we have 30 years of experience in

this market, working for the major luxury brands...

We have now a Chinese partner to help us for making the cultural fusion a reality - our

goal create the future leading Chinese brands.

Conference CREATE STRONG CHINESE BRANDS

Speaker THIERRY DE BASCHMAKOFF

Company AESTHETE (FR)

Thierry was born in Grasse.

Although his initial training was unrelated to creative activity, he turned to

the world of perfume as though returning to his origins, choosing to devote

himself entirely to fragrance bottle design, then to the design of all luxury

items. His rigor and authenticity very soon made him one of the designers

who count in the world of beautiful things. Opening his horizons to all

aspects of the luxury goods business

(leather goods, watches, accessories…), Thierry has been the artistic

director of Asprey London and Lalique. Thierry is the founder of Aesthete

Paris agency.

Aesthete is a design and creation agency, based in Paris.

Creator of value for the most beautiful brands for over 30 years…

From packaging design to the expertise in all creations

characterising brand content.

Throughout our design development we have worked on all

aspects to reach every facet of a brand. Expertise:

Development and strategy: visual benchmarking, brand strategy

& brand content.

Crafts: graphic design, digital, interior design, packaging,

product design, merchandising & communication.

Main clients : Dior, Guerlain, Amore Pacific, Jimmy Choo, Bulgari,

Versace, Balmain, Cartier, Nina Ricci, Ferragamo, Burberry,

Moschino…

Among his major beauty creations are: Dior Addict lipstick, Bulgari main perfumes, Jaguar

perfumes, Jimmy Choo perfumes, Lalique Hommage à l’Homme, Burberry Make Up, Orchidée

Impériale of Guerlain, Versace Perfumes lines, Guerlain L’Homme Idéal, Ferrari main perfumes,

l’Eau de Cartier, etc...

How digital is redefining the

consumer journey?

VELVET

PATRICE NORDEY CEO

MAY

18 - 19

With over 500 online shoppers in China, digital consumption is re-shaping the traditional

retail experience. Omnichannel is becoming the “new normal”. Based on the VELVET

experience, we will explore how brand and retailers can adapt to these new challenges.

But also how WeChat is now opening new perspectives to craft omnichannel scenarios

and increase the customer value.

Conference How digital is redefining the consumer journey?

Speaker PATRICE NORDEY

Company VELVET (FR)

Patrice Nordey is a digital veteran with over 15 years of e-Business

experience across Europe and Northeast Asia.

As Founder and CEO of Shanghai-based VELVET Group, he consults

prestige and premium brands on digital strategy and activation in the

China market.

Mr. Nordey first came to China in 2007 to open the Shanghai office of

L’Atelier, the innovation department of BNP Paribas. In total, he worked

eleven years in digital strategy and innovation in the banking group, in

both Paris and Shanghai.

VELVET is a digital strategy and activation agency servicing

prestige and premium brands including Kering, Richemont, Lane

Crawford, Ermenegildo Zegna, L'Oréal, Dior, Mango and PUIG

among others. VELVET's services include market intelligence,

digital training and learning expeditions. The company works

closely with established internet companies including Facebook,

Google, Linkedin and Diaping as well as up and coming startups

in the APAC region to bridge the gap between luxury lifestyle

brands and digital to deliver integrated marketing solutions

tailored for the China market.

Mr. Nordey has consulted for L’Oreal, LVMH, Richemont, Lane Crawford, Galeries Lafayette,

Lagardère, Converse, Christian Louboutin, Hermes, Yves Saint-Laurent, Dior, Kering and Puma,

among many others.

Prior to consulting, Mr. Nordey co-founded the web magazine Neteconomie.fr in 1998 while still a

university student. The website was later acquired by leading French media company M6 Group.

What are the main regulatory obstacles to

your cosmetic exportation to China market ?

FACOS Consultant Co. Ltd.

ZHANG Shu Managing Director

MAY

18 - 19

For those foreign brands desiring to accede to China market, The first obstacle to be

surmounted remains particularly under regulatory angle. In reality, if they failed in passing

through CFDA registration procedure, their goods will have no opportunity at all to be

exposed to the Chinese consumers, despite their perfect quality and excellent effects. It’s

true that China will be more and more open, however its government will protect more

and more the safety of its people. That’s why the 9 categories of functional products will

be largely extended and kept subject to a vigorous pre-market homologation, according

to the first revision of CHMR since its publication in 1989. In addition, a guideline of 30

pages has been drafted to concrete the responsible person of cosmetic launching, by

implementing a set of technical norms for risk assessment of finished product and

ingredients. From now on, face to an overall legislation, how to obtain the entrance ticket

to China market ? That’s a real challenge to all those foreign companies whose strategy

is the ’’globalization’’.

Conference What are the main regulatory obstacles to your

cosmetic exportation to China market ?

Speaker ZHANG Shu

Company FACOS Consultant Co. Ltd. (CN)

FACOS Consultant Co. Ltd. is derived from China Office of

French Federation of Perfumery & Cosmetic Industries (FIP-

FEBEA), which remained under the direction of Doctor ZHANG

Shu since its opening in 1995. Through the representation

activities of 15 years, Doctor ZHANG and his team have built up

a close and wide relationship with the main bodies of the

Chinese government in charge of cosmetic surveillance.

Managing Director of FACOS Consultant Co. Ltd., Doctor ZHANG Shu was

graduate from Shanghai International Studies University, and teaching as State

nominated lecturer in Hefei Polytechnical University by giving lessons on law and

management. In 1988, he succeeded in obtaining a government scholarship to

finance his full time study in Paris University, ended up with Master degree of

International Trade Law and Ph. Doctor degree of Intellectual Property

Protection.

Author of «From WIPO to GATT»of LITEC publication in Paris, he has worked in Jeantet Legal Firm,

Regie Renault, UNESCO, ICB of London, WTO in Geneva. Directing the sole overseas office of

FIP6FEBEA during 15 years in Shanghai, Doctor ZHANG has been Vice-Chair of EUCCC Cosmetic

Working Group since 2006. He was invited by FEBEA in 2010 to provide a training course of CFDA

registration rules, and by Cosmetic Valley to deal with the “hot” issues on China market in its

annual Conference in 2011. Consecutively from 2013, he was officially designated by CBE

(Shanghai) as its unique on-spot consultant for regulatory affairs .

What’s hot for Spring Summer 2016? : Key

Product Trends in Color

Cosmetics, Skin Care & Fragrance

BEAUTYSTREAMS INC.

LAN VU / MICHAEL NOLTE

MAY

18 - 19

Each season beauty brands worldwide launch a multitude of products. How to make

sense of it all? Beautystreams identifies the latest product trends for Spring-Summer 2016.

Keep informed on what’s new in color cosmetics, skin care, and fragrance internationally.

Conference What’s hot for Spring Summer 2016? : Key Product

Trends in Color

Cosmetics, Skin Care & Fragrance

Speaker LAN VU / MICHAEL NOLTE

Company BEAUTYSTREAMS INC (USA)

Ms. Lan Vu is the Founder of Beautystreams, the leading trend source for

the beauty and packaging industries. Beautystreams provides color

forecasts and market insights for many global brands. Ms. Vu is a trend

authority with over 25 years of experience in fashion and beauty. She has

contributed to many international publications and lectures worldwide.

Mr. Michael Nolte is the Creative Director of Beautystreams. Mr. Nolte

oversees a content team of over 150 experts worldwide. His background

includes 15 years’ experience as a fashion trend forecaster and has

consulted with top beauty and fashion brands internationally.

BEAUTYSTREAMS is the only trend forecasting service in the world, exclusively dedicated to the

beauty and packaging industries. We help marketing and product development teams to stay

ahead in an ever-changing market through our color predictions, product forecasts and

consumer insights. Clients include leading beauty brands worldwide such as AmorePacific,

Boots, Coty, Estée Lauder Companies, L’Oréal, LVMH, Sephora, etc.