International Medical Travel Exhibition and Conference

To register for the free masterclass, visit: www.medicaltravelexhibition.com/visit/masterclass

11:30 – 12:00 Centres of excellence: Sheikh Khalifa Specialty Hospital Under the visionary leadership of His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the United Arab Emirates, Sheikh Khalifa Specialty Hospital (SKSH), Ras Al Khaimah, is on course to become a leading medical facility for the Northern Emirates.

Meet the leaders behind this world class healthcare institution and hear how they provide top-notch healthcare services to medical travellers from all over the globe.

12:15 – 12:45 Trends in Online Marketing for Healthcare ProvidersHealthcare providers, from small clinics to large multi-center hospital chains, are turning to online marketing as a way to increase their brand awareness and attract patients. MEDIGO, a global platform for patients seeking access to hospitals around the world, conducted a survey among hospitals and clinics in 19 countries. In this talk, we’ll share our insights into the strategies healthcare providers are implementing in their online marketing, how much they spend, and how they measure success of their marketing campaigns.

13:00 – 16:00IMTJ: Delivering an outstanding international patient experienceThis masterclass will bring together stakeholders in the medical tourism industry who are committed to giving the medical traveller an exceptional experience in their journey to treatment and back. It will provide both strategic insight and tactical advice on how different stakeholders in the industry can frame patient experience to drive improvement and differentiation in their organizations.

SETTING THE SCENE13:00 Creating competitive advantage through the

patient experience Keith Pollard, International Medical Travel Journal,

UK

13.25 Applying a design led approach to the patient experience

Zoe Stanton, Uscreates, UK

MAKING IT HAPPEN13.50 Preparing your facility for the international

patient business Elizabeth Boultbee, Boultbee & Co, UK

14.15 It’s not just about the surgery... Mariano Gonzalez, Moorfields Dubai, UAE

14.50 BREAK

IT’S ABOUT THE PATIENT JOURNEY15.10 The beginning and the end... Assessment and

discharge Sue Chapman, Great Ormond Street Hospital, UAE

15.35 Delivering a “start to finish” patient experience Ralf Krewer, Bangkok Hospital, Thailand

CLOSE

MASTERCLASS SCHEDULEDAY ONE SUNDAY 9 OCTOBER 2016

Dubai International Convention and Exhibition Centre, UAE

16:30 – 17:00

Case study: Medical tourism success with hair transplantation proceduresMedical travel for cosmetic surgery is a growing trend with hair transplant procedures among the top sought after by medical travellers. Nowadays, hair restoration surgery is relatively safe and it effectively creates natural-looking, permanent results that are virtually undetectable.

Meet one of the industry’s foremost leaders as he shares the secrets to top-rate hair transplant procedures and how these produres attract international patients from around the globe.

17:30 – 18:00 The application of stem cell therapy for anti-agingStem cell treatment is an exciting and controversial area of medical science which is gaining attention as a potential cure for many diseases and conditions. Nowadays it is also recognised in the cosmetic surgery field as a viable and safe science for anti-aging. Many countries are fast-tracking stem cell research with new approaches being tested in many countries including South Korea, India, China and Turkey.

Get the latest up-to-date information on this field from one of the industry’s best.

To register for the free masterclass, visit: www.medicaltravelexhibition.com/visit/masterclass

DAY TWO MONDAY 10 OCTOBER 2016

10:00 – 13:00

IMTJ: Delivering an outstanding international patient experienceThis masterclass will bring together stakeholders in the medical tourism industry who are committed to giving the medical traveller an exceptional experience in their journey to treatment and back. It will provide both strategic insight and tactical advice on how different stakeholders in the industry can frame patient experience to drive improvement and differentiation in their organizations.

SETTING THE SCENE10:00 Creating competitive advantage through the

patient experience Keith Pollard, International Medical Travel

Journal, UK

10.25 Applying a design led approach to the patient experience

Zoe Stanton, Uscreates, UK

MAKING IT HAPPEN10.50 Preparing your facility for the international

patient business Elizabeth Boultbee, Boultbee & Co, UK

11.15 It’s not just about the surgery... Mariano Gonzalez, Moorfields Dubai, UAE

11.50 BREAK

IT’S ABOUT THE PATIENT JOURNEY12.10 The beginning and the end... Assessment and

discharge Sue Chapman, Great Ormond Street Hospital,

UAE

12.35 Delivering a “start to finish” patient experience

Ralf Krewer, Bangkok Hospital, Thailand

CLOSE

13:30 – 14:30

Is a relationship possible between insurance and medical travel?There is a misunderstanding in the medical tourism industry as to why insurance companies do not cover treatments provided in countries outside a patient’s own country of residence. All the complications involved in the journey of the patient from travel to treatment and back, have been the biggest stumbling block for insurers. However, innovative companies are coming up with ways around the issues.

Healthcare providers keen to develop their inbound medical travel proposition and medical travel facilitators looking to develop both outbound and inbound markets will benefit from this workshop.

15:00 – 15:30

Challenges and Opportunities for Transnational Collaborations: Personalised Molecular Medicine

16:00 – 17:00

Best Practice for the Medical Tourism FacilitatorThis masterclass will equip Medical Travel Facilitators already in the business with the tools to address the various challenges involved in this role while highlighting the available opportunities for advancement in the industry to those interested in entering the field. It will also elaborate on theoretical vs. the practical understanding of new trends in medical tourism industry thereby helping the attendees to identify key operational areas in the field. Lastly, the session will evaluate how to utilise and manage relationships crucial to the business i.e. with healthcare institutions, insurers etc.

17:30 – 18:00 Skin care and aging gracefullySkin care treatments are the perfect ‘add -on’ for medical travel patients. Spas and beauty centres in medical travel hubs thrive on patients (and their companions) who come into the country for major procedures who add on skin care to their itenarary. From comprehensive checkups to popular treatments, skin care and anti-aging treatments are popular and a great complementary service for medical tourism travellers.

International Medical Travel Exhibition and Conference

MASTERCLASS SCHEDULE

Dubai International Convention and Exhibition Centre, UAE

SpeakersAli Noor, General Manager & Owner, Future for Patient Care, BahrainAli Noor established Future for Patient Care in 2014 after 20 years working with a leading hospital in the kingdom of Bahrain. The company is primarily a medical tourism agency facilitating quality medical treatment for patients from foreign countries. The company also focuses on healthcare IT as well as distribution of medical products.Mr. Noor holds a Masters degree in quality and safety in health care management from the Royal college of Ireland, with a research focus on patient safety. He was responsible for all aspects of JCI consulting in the ministry of health, helping health care team in the kingdom of Bahrain to achieve excellence in quality and patient safety. Moreover, Mr. Nooh, has attended many medical tourism conferences and seminars and his interest is to look for the best available and accessible opportunities of treatments and wellness for his clients around the world.

Dr Qinyi Wang, AVIC BiologyDr. Qinyi Wang, Ph.D. of Physiology from Peking University, is the Chief Research Scientist at AVIC Biology. Dr. Wang has rich research experience and is now leading the research of NK, DC, MSC etc. in AVIC Biology.

Dr Maria Mercedes C. Cruz, Dermatologist & Head of Laser Unit, Centre for Wellness and Aesthetics, The Medical City, Manila, Philippines

Dr Mustafa Al Sayed Al Hashimi, CGIO, Sheikh Khalifa Specialty Hospital, Ras Al Khaimah, UAE

Dr Min-Jung Park, Chief Human Resources Officer, Sheikh Khalifa Specialty Hospital, Ras Al Khaimah, UAE

Robin Ali, Managing Drector, Consilient, Dubai, UAE Robin is a highly qualified and experienced insurance professional having served the industry in diverse roles for 30 years, the last 10 being in the Middle East. He founded The Consilient Consultancy, an independent consultancy practice based in Dubai, at the end of 2015. Consilient’s mission is to assist developing nations to implement sustainable healthcare funding models focusing on both the supply side and demand side aspects of such models.Robin is also Founder and CEO of the Medical Travellers’ Protection Company (MTPC) which develops solutions to assist and protect people who travel outside their own country to receive medical treatment.In mid-2016 he stood down from a full-time role with Dubai Health Authority where over a period of 3 years he and his team developed and implemented on behalf of DHA an insurance regulatory framework in support of the 2013 Health Insurance Law of the Government of Dubai. Prior to establishing Consilient, MTPC and his work with DHA, Robin worked for Ernst & Young’s Middle East Insurance Advisory Services practice on engagements for international and regional insurers, reinsurers and regional regulatory authorities.

Dr Anastasios Vekris, Chairman; Managing Director & Specialist Plastic Surgeon, Advanced Hair Clinics, Athens, GreeceA trained specialist Plastic Surgeon registered with the Specialist Registry of the GMC (General Medical Council) in UK, the HESPRAS (Hellenic Society of Plastic, Reconstructive & Aesthetic Surgery) in Greece and the Kuwait Medical Authority.He is considered one of the world class experts in FUE (Follicular Unit Extraction) hair restoration technique and has trained many doctors and assistants in FUE in various countries around the world.

Keith Pollard, Managing Editor, International Medical Travel Journal (IMTJ); CEO, Intuition Communication, London, UKKeith is one of Europe’s leading experts on medical tourism and cross border healthcare, attending and contributing to major conferences across the world on the subject. He has been responsible for many initiatives in the sector including the first patient guide to the EU Directive on Cross Border Healthcare, a Code of Practice for Medical Tourism, a Good Practice Score for Cross Border Reproductive Healthcare, and research into patient experiences of medical tourism. He is responsible for the development of consumer-focused medical tourism sites such as Treatment Abroad, and the B2B publication, IMTJ – International Medical Travel Journal. Through his IMTJ Blog, he provides valuable insight into the medical travel business. His career has embraced the pharmaceutical industry, the marketing and management of private hospitals in the UK and internationally, and consultancy, research and feasibility studies for healthcare ventures.

Elizabeth Boultbee, Managing Director, Boultbee & Co Elizabeth has been involved in the operational management of hospitals; the financing of healthcare projects and the development & maintenance of patient flows from international sources to the UK for over 20 years. Elizabeth was the Head of International Business for HCA; General Manager of the International & Private Unit at Great Ormond Street Children’s Hospital; General Manager of Moorfields Private at Moorfields Eye Hospital and Business Manager at the Private Patient Unit of University College London Hospitals NHS Foundation Trust . Elizabeth was the “Women in Business in the Arab World” award winner in 2002 and secured the Queen’s Award for Enterprise: International Trade 2009 for HCA.

Mr Mariano Gonzalez, Commercial Director, Moorfields Eye Hospital NHS Foundation Trust. He also has the responsibility of Moorfields in the UAE since his appointment to the role of Managing Director of Moorfields Eye Hospital Dubai in 2012. Prior to taking up his position at Moorfields, he was the Group Chief Operating Officer at Al Noor Hospital Group in Abu Dhabi.

Patrick Ladbury, Business Development Director, UscreatesPatrick Ladbury joined Uscreates earlier this year bringing his expertise in behavioural science and social marketing to compliment Uscreates’ design led approach. Previously Director at The National Social Marketing Centre, Patrick combined his health service delivery experience with his marketing knowledge to develop behaviour change programmes, as well as resources and events for social marketing practitioners. Prior to The NSMC, Patrick worked in the voluntary sector for ten years, initially in fundraising with Barnardos and VSO, and then at Asthma UK leading their Children and Young People’s programmes. Patrick completed his Chartered Institute of Marketing Diploma in Marketing in 2001, A Diploma in Child Psychology in 2011.Uscreates is an award-winning, 10-year-strong strategic design consultancy working to improve health, care and wellbeing through embedding a design approach across organisations. Uscreates design communications, services, systems, processes and strategies for a range of public, private and third sector clients including private hospitals and clinics, NHS England, the Department of Health, CCGs, HCA, the Health Foundation, World Bank and PwC.

Sue Chapman, Gulf Regional Clinical Manager, Great Ormond Street Hospital for Children NHS Foundation TrustSue Chapman is an expert paediatric nurse with extensive experience in paediatric high dependency and critical care. As Gulf Regional Clinical Manager at Great Ormond Street Hospital for Children NHS Foundation Trust she provides a link between clinical teams at GOSH and referring hospitals across the Gulf region. Sue consults both nationally and internationally and acts as an expert witness for the police service, NHS Trusts and international healthcare organisations. A peer reviewed writer, she specialises in Healthcare and nursing leadership, high dependency and critical care.

Ralf Krewer, International Marketing Director, Bangkok Hospital, ThailandRalf Krewer has studied Mandarin in China before eventually graduating in Vietnamese, Chinese and Political Science at SOAS, University of London in 1996. Since then he has lived and worked in China and Thailand. In 2000 he started to work for Bangkok Hospital, originally as Foreign Affairs Coordinator (until 2002), then as International Marketing Manager and since 2008 as International Marketing Director.His assignment was and is to build up international business for the hospital by creating a referral network which today comprises of more than 50 countries in Asia, Africa, Australia and Europe. Ralf has extensive experience in setting up Overseas Offices for the hospital (Bangladesh, Bhutan, China, Cambodia, Myanmar and Vietnam), contracting with Third Party Payers (Insurances, Government Accounts, Corporate Payers) and especially in setting up Facilitator Networks world-wide.Besides marketing, he is also involved in creating innovative services for the international medical traveller to enhance their experience in the hospital. Since 2013 Ralf is also responsible for international business development for 12 hospitals in the Bangkok Dusit Medical Services Group.

Dr Samuel D Bernal, Professor of Medicine, Emeritus, University of California, los Angeles; Physician in Hematology/Oncology, Cedars Sinai Medical Center, Beverly Hills, CA, USA; Scientist & Chairman of the Institute of Personalized Molecular Medicine, The Medical City, Manila, PhilippinesDr. Samuel D. Bernal has been serving as a Consultant in various Private and Governmental Institutions using his diverse professional achievements in the fields of science, medicine, law, business and communications.Dr. Bernal graduated with a degree in Chemistry in 1969 from the University of Illinois and obtained his Ph.D. in Biochemical Pathology in 1974 from the University of Chicago. He finished his internship and residency in Internal Medicine at the Johns Hopkins Hospital in 1979 and his Fellowship training in the Cancer Medicine and Cell Biology at Harvard Medical School.He underwent medical subspecialty training in Oncology (Cancer Medicine) at the Dana-Farber Cancer Institute at Harvard. He has an active clinical practice, treating patients with new biotherapies including stem cells.Dr. Bernal published numerous scientific journal articles on cell growth and differentiation and several books including “Lung Cancer Differentiation” and “Drug Resistance in Oncology”.

Pawel Cebula, MEDIGO COO & Co-FounderPawel oversees company strategy, marketing, as well as internal and external operations. Pawel incubated the original idea for MEDIGO during his academic and professional career that spans several countries: China, Germany, United Kingdom, and Poland. In this time, Pawel experienced a range in quality, cost, and access to medical care internationally; he understood that medical travel is a solution for many global healthcare problems. Guided by this vision (and inspired by his father, a physician), Pawel developed a platform and service that makes medical travel easy and safe for everyone.

Chris Bouwsema, MEDIGO Head of Performance MarketingWith more than five years experience in creating online marketing campaigns for the travel and healthcare industries, Chris is a sought-after expert in the international healthcare marketing industry. He has managed online marketing campaigns exceeding $10M and regularly conducts research on consumer demographics and end-user behavior across online platforms. Chris and his team regularly deliver ROI+ campaigns for hospitals through traditional SEM (Google and Bing), through remarketing, and social media channels (Facebook, Twitter, YouTube, Instagram, Pinterest).

life sciences exhibitions

DIAMOND SPONSOR GOLD SPONSOR SILVER SPONSORS

BRONZE SPONSOR SUPPORTING BODY STRATEGIC PARTNERS

CHINA KOREA

DIAMOND SPONSOR GOLD SPONSOR SILVER SPONSORS

BRONZE SPONSOR SUPPORTING BODY STRATEGIC PARTNERS

CHINA KOREA

DIAMOND SPONSOR GOLD SPONSOR SILVER SPONSORS

BRONZE SPONSOR SUPPORTING BODY STRATEGIC PARTNERS

CHINA KOREA

International Medical Travel Exhibition and Conference

Dubai International Convention and Exhibition Centre, UAE

To register for the free masterclass, visit: www.medicaltravelexhibition.com/visit/masterclass