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<seedfund>

Learnings from brands managed



<seedfund>

Learnings from brands created



<seedfund>

Geography is history

You can design your business to start from anywhere.

Even Yeshwantpur.



<seedfund>

The trend means the end.

Prepare to be a trend-setter, not a trend-follower.

Toil a few years in anonymity till then.



<seedfund>

The winner takes it all.

No room for complacence.

Be no.1 or no.2. Or don’t bother.

Big rewards for success.

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Hard to enter a pre-existing sector.

Easier to create a new one.

4

Forget billion-dollar market size. Discover how

big it is as you go along.



<seedfund>

Biggest determinant of success is insane

customer delight and resulting word-of-mouth.

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Will your friend rave about your product or service

to a stranger in a bar, unbidden?



<seedfund>

Your marketing IQ needs to be inversely

proportional to your marketing budget

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Are you remark-worthy to your TG?

If not, start again.



<seedfund>

Digital is not just cheaper than TV as a

marketing medium. It’s bigger.

7

Can you get digital word-of-mouth working?

Facebook = 2.5 X IPL match, Google = 15 x ToI

+ >

> +



<seedfund>

Don’t think just 360. Think 360 by 365

It’s not just about talking.

But listening, responding, analysing, then talking.

Do so 24 by 7. Restructure.



<seedfund>

Most important technical skill you need:

recruitment & retention.

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Have charisma & vision to recruit for less or free?

Can you stave off “market salaries”?



<seedfund>

World’s most successful VC’s: customers 0

Vast majority of Indian and global Fortune 500 nevergot VC money to start.

We’re the second-best option.



<seedfund>

Before getting a VC in, think about

getting them out.

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Can you IPO? Really?

Can you be acquired? Do you want to?



<seedfund>

Forget about “team”. Here it starts with

one person.

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VCs may parrot the Silicon Valley line. But it’s

different here. One’s a good start.



<seedfund>

Hereditary brilliance isn’t bankable.

Institutionalised brilliance is.

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Can your firm survive without you?

Do you get richer over the weekend?



<seedfund>

Be eco-friendly with money. Break

even by burning as little as possible.

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Downturns can happen at any time. Survival is

80% of winning.



<seedfund>

The pot of gold is the rainbow.

The payout is an awesome life.

15

Nobody dies of entrepreneurship.

It’s the best kind of life there is.



<seedfund>

Thanks, I’m [email protected]

@maheshmurthy

+91 98922 49969

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15newrulesforstartupspdf-111109130314-phpapp01