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15 September/15 November 2020
MICAM Milano extends its traditional range of services to include a digital platform aimed at providing exhibitors with enhanced business opportunities, thanks to its full integration with modern digital marketing and customer management tools.
Through its strategic partnership with NuORDER, a leader in the field of B2B eCommerce platforms, MICAM Milano becomes a single integrated platform enabling footwear companies to communicate with buyers, provide sales assistance and after-sales services.
Exhibitors can publish their product catalogues on the new digital platform and reach a B2B eCommerce platform community of over 500,000 buyers, enabling their customers to find them and plan their visit before coming to the fair, and continue to browse the collection and place orders after the physical event is concluded.
NuORDER is a B2B e-commerce platform where brands can seamlessly manage the digital sales process from beginning to end. Buyers can plan assortments and make smarter buys in real-time through a user-friendly tool.
NuORDER, a leading partner
Exceptional brands subscribing to the NuORDER platform
2 000
Products (SKUs) on the platform
41M
GMV Gross Merchandise Volume transacted through the platform
$35B
Currencies used on the platform
35
Offices in London, New York, Milan, Paris and Sydney
Employees(40% technical staff)
180HQ: Los Angeles, CA
… with impressive numbers!
MICAM Milano’s unmatched experience
… digitally enabled!
The footwear industry’s leading international trade fair is a one-of-a-kind event in the city of fashion, with over 1.300 companies, 45% are international, more than 30 participating countries and over 43.000 visitors, 60% from abroad.
MICAM is the landmark event for footwear industry professionals from all over the world to do business and establish commercial contacts, discover a curated selection of new collections, attend fashion shows and seminars, scout future trends and much more
MICAM Milano Digital Show helps Brands promote their collections, improve customer management, acquire new customers and boost sales.
Participating brands will have the opportunity to reach hundreds of thousands of retailers through highly targeted digital contents and to further amplify their reach via our marketplace focused social media accounts and established partners.
In the recent years MICAM Milano established partnerships and deployed relevant projects with the most important actors in the fashion industry: WGSN, BoF, WWD and many others.
200+ journalists, reportersand influencersfrom Europe, China, Usa, Japan and Korea
Every brand can access :
Branded B2B portal: a real mini-website, navigable by buyers in the community and allowing individual orders, entire collections and specific products to be shared with customers.
Digital Catalogues and Customizable Linesheets: present personalized buying recommendations based on a buyer’s previous order history and which items you think will perform best in their stores.
Customize the Buying Experience: setup custom pricing, percentage discounts, and volume-based pricing for specific customer groups.
Virtual showroom: a completely new way of presenting your Brand, through shoppable hotspots, 360° product images and videos.
Powerful reporting: a dashboard for analysing customer interaction, preferences and sales.
In-season availability: upload your inventory to show immediate availability.
…. And lots of tailored services to empower your business!
What can brands do on the MICAM Milano Digital Show platform?
B2B
Buyer and Brand, a perfect match
The buyer signs up, enters the MICAM Milano Digital Show platform to access content that represents an added value for MICAM’s global community, searches for the brands he/she wants to connect with by:
The buyer lands on a list of brands corresponding to
those charachteristics.
The buyer lands on the brand’s profile
page.
Selecting specific categories
Navigating directly by brand
How does it work?
Creating a Brand profile
• Each company can customise its own Brand profile to attract the interest of potential Buyers and tempt them into connecting with you.
• The Brand creates a preview showcase by selecting a few items it wants to feature from its current collection, together with any other information it wants to share with current and prospective customers.
• The profile enables the Brand to highlight products/styles it wants to feature, as well as present more information about the brand story, inspiration and social feeds.
How does the buyer interact with the brand?
• The buyer has to request access to the brand’s complete profile through the preview showcase.
• The brand receives an email and an in-app message with the request to access its profile.
• The brand can accept or refuse the request on the basis of the information given.
• If approved, the buyer can then access the brand’s portal.
• The brand can customise the information viewed by the buyer: entire collections or only a part, pricelists (discounts, currencies) etc. …
Order details
• Once contact has been made, the buyer and the brand can communicate by email, video.
• The buyer has access to a real online catalogue of products with costs, shipping and payment terms.
• The order is entered directly on the MICAM Digital Show platform by the brand on the basis of the buyer’s requests, or directly by the buyer who compiles it and sends it for approval.
Setting up a profile is quick and easy The brand prepares the files and product images to be uploaded, NuORDER provides help setting up the profile to ensure it reflects the identity of the brand.
1 3
Item Details Product Images Linesheets
2REQUIRED DETAILS:
• Season
• Product code
• Name
• Colour
• Wholesale & Retail pricing
• Category
• Available from (date)
• Size
Our offer for the period 15 September - 15 November 2020
€ 1,800 if you are an exhibitor at MICAM Milano
Services Description
Technological platform
● NuORDER platform access, featuring:● Up to 4 users / brands● Virtual showroom● Unlimited Products, Catalogues and Linesheets● Supported languages: Italian, French, Spanish, Portuguese,
Chinese, Japanese, Korean *
Technical assistance● Direct access to assistance by phone, email, chat via app and
through the NuORDER online support library● Assistance available in Italian and English
Onboarding and training● Assistance with onboarding, content uploading and brand
profile setup ● Supported languages: Italian and English
* The language support offered on the platform does not include translation of brand assets (marketing material), product names or entered data
Possibility to extend for 2021 at special rates
MICAM offers a host of other services to help its exhibitors meet the challenges of the digital era
Creation of digital content (copy, social
media marketing strategy)
Video production
Production of digital photographs
(on-model and still-life)
Platform marketing and newsletters
