8/9/2019 14.Micro Blogs

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Micro-blogs (Reading List)

e-business

Surinder Kahai

Objective

To help you understand micro-blogging (as a Web 2.0 technology) and its business and personal

consequences.

While the number of readings is on a higher side, most of the readings are brief and easy to read.

There are several case studies of business and organizational uses of Twitter, the most popular

micro-blogging service. They will help you develop concrete and powerful stories about the

usefulness of Twitter. You will also notice a mix of both recent and older articles. The older articles

provide some basic tips and insights that can go a long way in helping us both understand and

use Twitter more effectively. I have also provided optional articles at the end in case you want to

learn more about Twitter.

Readings

1. Tweeting without fear: How three companies have built their twitter strategies

http://online.wsj.com/article/SB10001424052970204319004577086140865075800.html

2. How Twitter changed my life (very good article on an effective strategy for building your

brand)

http://boss.blogs.nytimes.com/2012/06/08/how-twitter-changed-my-life/

3. Twitter Gives Saudi Arabia a Revolution of Its Own

http://www.nytimes.com/2012/10/21/world/middleeast/twitter-gives-saudi-arabia-a-revolutio

n-of-its-own.html

4. How Twitter creates a social sixth sense.

http://www.wired.com/techbiz/media/magazine/15-07/st_thompson

5. Relying on Twitter during Hurricane #Sandy

http://www.huffingtonpost.com/pietro-rea/twitter-hurricane-sandy_b_2059980.html

6. Twitter cozies up to television with new ad products

http://blogs.wsj.com/digits/2013/05/23/twitter-cozies-up-to-television-with-new-ad-products/

7. French bank, Twitter team up for money transfers via tweets

http://www.reuters.com/article/2014/10/12/us-twitter-payments-idUSKCN0I10UV20141012

8. 50 Financial Twitter Feeds You Must Follow

http://blogs.wsj.com/moneybeat/2014/08/14/50-financial-twitter-feeds-you-must-follow/

9. Twitter Users' Diversity Becomes an Ad Selling Point

http://online.wsj.com/news/articles/SB10001424052702304419104579323442346646168

http://www.google.com/url?q=http%3A%2F%2Fblogs.wsj.com%2Fmoneybeat%2F2014%2F08%2F14%2F50-financial-twitter-feeds-you-must-follow%2F&sa=D&sntz=1&usg=AFQjCNGlMx-iyx3P6qmsVGCaXOYhKYeQ8Qhttp://www.google.com/url?q=http%3A%2F%2Fwww.huffingtonpost.com%2Fpietro-rea%2Ftwitter-hurricane-sandy_b_2059980.html&sa=D&sntz=1&usg=AFQjCNGkh8ItLQf6R9RBOc85sAk4p4owswhttp://www.google.com/url?q=http%3A%2F%2Fwww.wired.com%2Ftechbiz%2Fmedia%2Fmagazine%2F15-07%2Fst_thompson&sa=D&sntz=1&usg=AFQjCNEa5NNpgS6SkZtt0dv2jtjwUynNywhttp://www.google.com/url?q=http%3A%2F%2Fwww.nytimes.com%2F2012%2F10%2F21%2Fworld%2Fmiddleeast%2Ftwitter-gives-saudi-arabia-a-revolution-of-its-own.html&sa=D&sntz=1&usg=AFQjCNG76xRlDSU5UJ_QE3tJavGPj4F5qQhttp://www.google.com/url?q=http%3A%2F%2Fonline.wsj.com%2Fnews%2Farticles%2FSB10001424052702304419104579323442346646168&sa=D&sntz=1&usg=AFQjCNHB-QR-FW0YNdr4B3sPen8zXZfRzAhttp://www.google.com/url?q=http%3A%2F%2Fblogs.wsj.com%2Fmoneybeat%2F2014%2F08%2F14%2F50-financial-twitter-feeds-you-must-follow%2F&sa=D&sntz=1&usg=AFQjCNGlMx-iyx3P6qmsVGCaXOYhKYeQ8Qhttp://www.google.com/url?q=http%3A%2F%2Fwww.reuters.com%2Farticle%2F2014%2F10%2F12%2Fus-twitter-payments-idUSKCN0I10UV20141012&sa=D&sntz=1&usg=AFQjCNHsdhe-0vKobBFuiyMFw5sykPGnughttp://www.google.com/url?q=http%3A%2F%2Fblogs.wsj.com%2Fdigits%2F2013%2F05%2F23%2Ftwitter-cozies-up-to-television-with-new-ad-products%2F&sa=D&sntz=1&usg=AFQjCNFkyJjQCzP19TQbovoYPJ-kaJ-yCghttp://www.google.com/url?q=http%3A%2F%2Fwww.huffingtonpost.com%2Fpietro-rea%2Ftwitter-hurricane-sandy_b_2059980.html&sa=D&sntz=1&usg=AFQjCNGkh8ItLQf6R9RBOc85sAk4p4owswhttp://www.google.com/url?q=http%3A%2F%2Fwww.wired.com%2Ftechbiz%2Fmedia%2Fmagazine%2F15-07%2Fst_thompson&sa=D&sntz=1&usg=AFQjCNEa5NNpgS6SkZtt0dv2jtjwUynNywhttp://www.google.com/url?q=http%3A%2F%2Fwww.nytimes.com%2F2012%2F10%2F21%2Fworld%2Fmiddleeast%2Ftwitter-gives-saudi-arabia-a-revolution-of-its-own.html&sa=D&sntz=1&usg=AFQjCNG76xRlDSU5UJ_QE3tJavGPj4F5qQhttp://www.google.com/url?q=http%3A%2F%2Fwww.nytimes.com%2F2012%2F10%2F21%2Fworld%2Fmiddleeast%2Ftwitter-gives-saudi-arabia-a-revolution-of-its-own.html&sa=D&sntz=1&usg=AFQjCNG76xRlDSU5UJ_QE3tJavGPj4F5qQhttp://www.google.com/url?q=http%3A%2F%2Fboss.blogs.nytimes.com%2F2012%2F06%2F08%2Fhow-twitter-changed-my-life%2F&sa=D&sntz=1&usg=AFQjCNGaSyIBmPjykH_IQ6PaaMGDxVEY4whttp://www.google.com/url?q=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052970204319004577086140865075800.html&sa=D&sntz=1&usg=AFQjCNEupfnbxFqQmV2jqEfNb3KOu-xy2A

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me.html

23. Twitter mood predicts the stock market.

http://arxiv4.library.cornell.edu/abs/1010.3003(just look at the abstract)

24. Twitters Magic Recs experiment personalizes what you follow

http://bits.blogs.nytimes.com/2013/09/13/twitters-magic-recs-experiment-personalizes-what-you-follow/?_r=0

25. Twitter predicts box-office returns

http://bit.ly/dbQiIF

http://www.google.com/url?q=http%3A%2F%2Fbit.ly%2FdbQiIF&sa=D&sntz=1&usg=AFQjCNGWs56LByuO2FgkQ-7_WvB4Yp4wKAhttp://www.google.com/url?q=http%3A%2F%2Fbits.blogs.nytimes.com%2F2013%2F09%2F13%2Ftwitters-magic-recs-experiment-personalizes-what-you-follow%2F%3F_r%3D0&sa=D&sntz=1&usg=AFQjCNEzQbwuKPCO_5_T5os7gLnbcmnPQAhttp://www.google.com/url?q=http%3A%2F%2Fbits.blogs.nytimes.com%2F2013%2F09%2F13%2Ftwitters-magic-recs-experiment-personalizes-what-you-follow%2F%3F_r%3D0&sa=D&sntz=1&usg=AFQjCNEzQbwuKPCO_5_T5os7gLnbcmnPQAhttp://www.google.com/url?q=http%3A%2F%2Farxiv4.library.cornell.edu%2Fabs%2F1010.3003&sa=D&sntz=1&usg=AFQjCNE7I88uvqfKwbLWhzzAucwAlxTg-ghttp://www.google.com/url?q=http%3A%2F%2Fwww.nytimes.com%2F2012%2F10%2F02%2Fus%2Fseattle-police-department-uses-twitter-to-report-crime.html&sa=D&sntz=1&usg=AFQjCNFg5tE5sk-TcU2zddeOX-8yRqyMxg