101 South Lafayette Street, Suite 18 | Starkville ...€¦ · direction of Ron Tibbett. Tibbett was a filmmaker born in Chicago, Illinois who had recently moved to Mississippi. After

S P O N S O R S H I P P A C K A G E S 2 0 1 4

662.324.3080 | [email protected] | www.starkvillearts.org101 South Lafayette Street, Suite 18 | Starkville, Mississippi 39759



The Starkville Area Arts Council presents several major events throughout the year that provide unique opportunities for businesses to participate in through sponsorship. These events provide access to a range of target markets, as well as captive audiences, that are not available at other events, giving our sponsors a chance to reach new and larger groups. SAAC event sponsors will have their businesses promoted before, during, and after the event in a variety of ways, providing substantial exposure.

Sponsorship packages and levels are available that range from overall event sponsorship, allowing businesses to be top contributors of an event with unparalleled visibility, to moderately priced levels that provide marketing opportunities for new and growing businesses. By becoming a SAAC event sponsor, you are telling the community that you value the arts and arehelping to promote the arts in the community. Which ever level fits your organization, we ask that you take a moment to review the events and packages available.

Select one or several. . . your dollars will stay within the community to promote the arts!!

FEBRUARYThe Magnolia Independent Film FestivalBetter known as The MAG, this festival celebrates the spirit, honesty, and creative vision of independent filmmaking, and is the oldest festival in Mississippi. Although it only began in 1997, its roots run deep.

MARCHThe Everything Garden ExpoHeld at the Mississippi Horse Park, this two-day event offers the latest product information and garden techniques through speakers, vendors, and various garden activities. This event is both entertaining and educational.

APRILThe Cotton District Arts Festival & Taste of StarkvilleThis award-winning festival celebrates art and life by honoring music, dance, literature, theatre, and artisans through a variety of villages, art, restaurant vendors, and live music located in the historic Cotton District.



Director | $2000 (Only 2 Director Sponsorships Available) Top level mention in all press related to the event (radio and newspaper) Name recognition on all digital event communications Logo recognition on event posters Top level verbal recognition at each screening Logo placement on SAAC MAG website page within 2 weeks after sponsorship agreement signed as well as remainder of year after the festival TOP Logo recognition used in social media venues TOP Logo in printed program

Producer | $1000 (4 Producer Sponsorships Available) Name recognition on digital event communications Name recognition in all press related to the event (radio and newspaper) Verbal recognition at each screening Logo placement on SAAC MAG website page within 2 weeks after sponsorship agreement signed as well as remainder of year after the festival Logo recognition used in social media venues Logo printed in program

Screenwriter | $500 (6 Screenwriter Sponsorships Available) Name recognition on digital event communications Name recognition in press related to the event Verbal recognition at each screening Logo placement on SAAC MAG website page within 2 weeks after sponsorship agreement signed as well as remainder of year after the festival Logo printed in program

Actor | $250 (8 Actor Sponsorships Available) Name recognition on digital event communications Verbal recognition at screenings Logo placement on SAAC MAG website page within 2 weeks after sponsorship agreement signed as well as remainder of year after the festival Logo printed in program

Editor | $100 (10 Editor Sponsorships Available) Name recognition on digital event communications Logo placement on SAAC MAG website page within 2 weeks after sponsorship agreement signed as well as remainder of year after the festival Logo printed in program

Film Crew | $50 Logo placement on SAAC MAG website page within 2 weeks after sponsorship agreement signed as well as remainder of year after the festival Logo printed in program to first 20 that sponsor but all get logo on website / social media

The Magnolia Independent Film Festival premiered in 1997 under the direction of Ron Tibbett. Tibbett was a filmmaker born in Chicago, Illinois who had recently moved to Mississippi. After completing his second film, Tibbett began looking for a local film festival to which to submit it. Upon finding no Mississippi Film Festivals, he set out to start his own. The Magnolia Independent Film Festival became the first film festival in Mississippi.

Tibbett died in a car accident in 2004. Today, the festival continues as his legacy. Tibbett’s hope was to support filmmakers and nurture the art of film. The festival now brings films and filmmakers from around the globe to the Golden Triangle Area. The festival also encourages Mississippi student filmmakers to enter, in hopes of being able to help preserve the art of filmmaking in our area.

Magnolia Independent Film Festival February 21 – 23, 2014

Sample of email blast promoting SAAC events.



Master Gardener | $5000 (ONLY 1 Master Gardener Sponsorship Available) Top level mention in all press & marketing related to the event (radio and newsprint) Top Name / Logo recognition in all social media and digital event communications Name / Logo recognition on welcome banner along with SAAC at MS Horse Park entrance Top Logo recognition on EGE SAAC web page for 6 months after event plus logo links to company site Back cover of EGE program (3000 minimum print run) & name recognition on sponsor page 20 x 15 booth space (including table and chairs) 8 passes for the EGE event Name recognition on the sponsor board displayed at the EGE 2-day event Automatic membership to the Starkville Area Arts Council for 10 employees ($300 value) Appropriate visual sponsorship recognition at all SAAC events for one year

GreenHouse Grower | $3500 (3 GreenHouse Grower Sponsorships Available) Name / Logo recognition in all press & marketing related to the event (radio and newsprint) Name / Logo recognition in all social media and digital event communications Name / Logo recognition on Refreshment Area Banner Logo recognition on EGE SAAC web page for 6 months after event plus logo links to company site Choice of either inside front cover or inside last page of EGE program (3000 minimum print run) & name recognition on sponsor page 6 passes for the EGE Event Name recognition on the sponsor board displayed at the EGE 2-day event Automatic membership to the Starkville Area Arts Council for 8 employees ($240 value) Appropriate visual sponsorship recognition at all SAAC events for one year

EverGreen Enthusiast | $1000 (2 EverGreen Enthusiast Sponsorships Available: Speaker’s Area and Children’s Area) Name recognition in press & marketing related to the event Name / Logo recognition on area selection physical banner at event Logo recognition on EGE SAAC web page for 6 months after event plus logo links to company site Half-page ad in the EGE program (3000 minimum print run) & name recognition on sponsor page 4 passes for the EGE Event Name recognition on the sponsor board displayed at the EGE 2-day event Automatic membership to the Starkville Area Arts Council for 5 employees ($150 value) Appropriate visual sponsorship recognition at all SAAC events for one year

The Everything Garden Expo (EGE) held each March at the Mississippi Horse Park features recognized horticulturists as guest speakers; vendors from across the Southeast; and a host of hands-on activities for everybody from wanna-be gardener to the well-seasoned gardener. Because of the experienced speakers and the educational opportunities, as well as the variety of products offered, this event attracts gardening enthusiasts from around the region to visit Starkville and invest in our community. The Starkville Area Arts Council is the driver of this event that measurably impacts our community both economically and educationally.

The EGE committee would like to offer you the opportunity to become a significant part of this successful event as a sponsor. Together we can seed, water, and cultivate the arts in our community. Please browse through the categories and see what type of gardener you would like to be.

“Let us be grateful for people who make us happy; they are the charming gardeners who make our souls blossom.” – Marcel Proust

Everything Garden Expo March 21 – 22, 2014

Pictures from Sneak Peak Thursday posted the day before the show. Pictures were posted via social media as vendors set out their products to entice the public to come visit the event.



Landscape Leader | $500.00 (5 Landscape Leader Sponsorships Available: Avenue Sponsor [3], Vendor’s Welcome, Golf Cart Service) Name recognition in press & marketing related to the event Logo recognition on EGE SAAC web page for 6 months after event plus logo links

to company site Name / Logo recognition on area selection physical banner or avenue sign at event Quarter page ad in the EGE program (3000 minimum print run) & name recognition

on sponsor page 4 passes for the EGE Event Name recognition on the sponsor board displayed at the EGE 2-day event Appropriate visual sponsorship recognition at all SAAC events for one year

Green Thumb | $250.00 (2 Green Thumb Sponsorships Available:Information Area & Merchandise Holding Area) Name / Logo recognition on area selected physical banner at event Logo recognition on EGE SAAC web page for 6 months after event plus logo links

to company site Eighth page ad in the EGE program (3000 minimum) & name recognition on sponsor page 2 passes for the EGE Event Name recognition on the sponsor board displayed at the EGE 2-day event Appropriate visual sponsorship recognition at all SAAC events for one year

4,703 people

saw this one post!

Social Media Statistics: Social Media accounts for

1 out of 6 minutes spent online. Internet users in the US spend

3X more time on blogs and social media than on email. Companies that use Twitter

average 2X more leads per month than those who don’t. 41% of companies using

Facebook have acquired a new customer from it.

Newspaper advertisement using QR code for tracking



The Cotton District Arts Festival began as a campaign to elevate awareness of the rich art and culture offerings of Starkville, Mississippi. The festival goers are diverse, active, and involved, and they are loyal to the sponsors that make the CDAF possible. The average attendee has been to the festival for multiple years. The CDAF offers top-quality brand experiences and interaction with attendees. The festival is dynamic and offers plenty of opportunity to generate edgy content for ever-evolving social media and viral marketing.

The CDAF is a one-day event (9:00 am to 5:00 pm) that can contribute up to 2 hotel nights for festival-goers as well as the vendors participating. Local restaurants and motels/hotels have acknowledged the festival as the second largest annual revenue-generating event for their businesses. The 2013 festival generated approximately $116,000 in vendor sales, which in turned generated $14,400 of sales tax revenue for the state. This represented at 48% increase over the previous year. Conservative estimates place the 2013 revenue spent in the area of 2.0 million+, and local sales tax (hotels, restaurants, etc.) at well over $200,000. The festival expects to continue the growth trend and is positioning itself to accommodate increased attendance that will undoubtedly increase economic impact.

The festival’s intended market is approximately 180 mile radius from Starkville, MS, including Memphis,TN, Jackson, MS & Tuscaloosa, AL. Strategic plans for future growth include contracting with the Stennis Institute to perform an in-depth study of attendance count, market reach, and economic impact of the 2014 festival.

Cotton District Arts Festival April 12, 2014

The CDAF team strives each year to add quality to its events and has received numerous awards that demonstrate its success:

The Greater Starkville Development Partnership “Crystal Pineapple Award” given to an event or organization that enhances the quality of life and encourages tourism to the Starkville area

The American Bus Association’s “Top 100 Events in North America”

The Southeast Tourism’s “Top 20 Events in the Southeast”

Mississippi Magazine’s “M” list for Top 5 festivals in Mississippi for 2012 and 2013

Stellar RecoGnition:

SUPERNOVA | $5000 (ONLY one SuperNova Sponsorship Available) Top level mention in all press related to the event (radio and newsprint) Logo on Postcards Name / Logo recognition on all digital event communications

(8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2014) Logo recognition on posters and any print ads placed prior to event Logo recognition on Festival Tee Shirt Logo recognition on front page of website for 6 months after event plus each logo links

to company site Logo recognition used in all social media venues including CDAF app 2 X 6 Full color Logo Banner displayed at CDAF Hospitality / Information tent

(strategically located in middle of festival) Automatic membership to the Starkville Area Arts Council for 15 employees ($450 value) Appropriate visual sponsorship recognition at all SAAC events for one year

SIRIUS STAR | $2500 (5 Sirius Star Sponsorships available – First come, first choice : Choice of sponsoring one of the main entrance gates or one of three stages plus everything listed below) Name recognition in press related to the event (print) Name recognition on digital event communications

(8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2014) Logo recognition on selected page(s) of website for 6 months after event plus each logo links

to company site Verbal recognition at the event from entertainment stage if company is sponsoring a stage Logo recognition used in social media venues 2 X 6 Logo Banner displayed at your choice of one of the main entrance gates or on one

of three stages Automatic membership to the Starkville Area Arts Council for 10 employees ($300 value) Appropriate visual sponsorship recognition at all SAAC events for one year

Postcard Artwork2013

2013 Examples

Print Advertising in Legends Magazine



SUPERSTAR | $2000 (2 SuperStar Sponsorships available – First come, first choice : Choice of either the 5K or Taste of Starkville) Name recognition on digital event communications

(8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2014) Logo printed on the official Run tee shirts Logo recognition on Run page / TOS page for 6 months after festival plus each logo links

to company site Verbal recognition at the event as races begins and ends Logo recognition used in social media venues Logo Banner displayed at start / finish lines Automatic membership to the Starkville Area Arts Council for 5 employees ($150 value) Appropriate visual sponsorship recognition at all SAAC events for one year

SHOOTING STAR | $1300 ($1000 for all shuttle stops / $150 individual stops; Golf Carts | $500 for all carts or $150 each) Name recognition on digital event communications

(8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2014) Logo recognition on website for 6 months after festival plus each logo links to company site Logo recognition used in social media venues Logo to be displayed on all CDAF Shuttle Golf Carts and at Shuttle Pick Up areas Automatic membership to the Starkville Area Arts Council for 2 employees Appropriate visual sponsorship recognition at all SAAC events for one year

STELLARSTAR | $1000 (Villages, Pet Parade, Family Fun Run, Juried & Student Art – Pick one to sponsor, first come, first choice) Name recognition on digital event communications

(8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2014) Logo recognition on website for 6 months after festival plus each logo links to company site Logo recognition used in social media venues Logo Banner displayed at chosen Event Automatic membership to the Starkville Area Arts Council for 2 employees Appropriate visual sponsorship recognition at all SAAC events for one year

P R O O F C O L O R S A R E N O T E X A C T

SHIRT BRAND:

SHIRT COLOR:

BACK SIZING:

FRONT SIZING:

FRONT INK COLORS:

BACK INK COLORS:

GILDAN G200 ULTRA COTTON SHORT SLEEVE TEE

SKY BLUE

13” X 11”

3” X 3”

BLACK, WHITE

BLACK, WHITE

5K5KOLD COTTON MILL

OLD COTTON MILLOLD COTTON MILL

A P R I L 2 0 t h 2 0 1 3 S T A R K V I L L E , M I S S I S S I P P I

5K5KOLD COTTON MILL

5K5K

Official 5K Tee Shirt 2013



ROCKSTAR | $750 (Up to 16 RockStar Sponsorships Available: one for each musical act on West & East Stage) Name recognition on digital event communications

(8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2014) Logo recognition on website for 6 months after festival plus each logo links to company site Logo recognition used in social media venues Pick a musical or other entertainment from the three stages to sponsor. Your company logo will

be featured on all web pages referring to your selected singer PLUS after the festival, any picture taken of your chosen act will contain your logo in the bottom right corner. (See example of Jasmine Murray’s photo) Automatic membership to the Starkville Area Arts Council for 2 employees Appropriate visual sponsorship recognition at all SAAC events for one year

CELESTIAL STAR | $500 Name recognition on digital event communications

(8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2014) Logo recognition on website for 6 months after festival plus each logo links to company site Logo recognition used in social media venues Automatic membership to the Starkville Area Arts Council for 2 employees Appropriate visual sponsorship recognition at all SAAC events for one year

ECOSTAR | $500 (Up to 2 EcoStar Sponsorships Available) Name recognition on digital event communications

(8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2014) Logo recognition on website for 6 months after festival plus each logo links to company site Logo recognition used in social media venues Logo placed on ALL garbage cans and recycling bins Automatic membership to the Starkville Area Arts Council for 2 employees Appropriate visual sponsorship recognition at all SAAC events for one year

CONSTELLATION | $50 (Purchase a star to support the CDAF or in ‘Memory or Honor’ of individual) Logo / Name recognition on website for 6 months after festival Social media recognition

Social Media Statistics: As of June 30th, there are 819 million

mobile monthly active users on Facebook, up 51% over the previous year. (Ad Age Digital) The average time spent daily with digital

media is expected to surpass TV viewing for the first time this year, according to eMarketer.



Note: Jasmine Murray uses this picture taken of her singing on stage last year as one of her profile pictures for Facebook. Picture was taken by CDAF Photographer and used on social media.

Official website with company logo links

Documents

101 South Lafayette Street, Suite 18 | Starkville ...€¦ · direction of Ron Tibbett. Tibbett was a filmmaker born in Chicago, Illinois who had recently moved to Mississippi. After