10 Identity Guidelines Manual_1 24

7/29/2019 10 Identity Guidelines Manual_1 24

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City University Business School, London

10 Identity guidelines

SectionBasic elements10.1 City Business School logotype10.2 Logotype spatial relationships10.3 Exclusion Zones - bleed version10.4 Exclusion zones - non-bleed10.5 Master artworkStationery10.6 Academic and administrative departments letterhead10.7 Personalised Academic and administrative departments letterhead10.8 Business cards - front10.9 Business cards - alternative long copy version10.10 Academic and administrative departments - compliments slip

10.11 Fax10.12 Personalised fax10.13 Memo10.14 Personalised memo10.15 News release - colour version10.16 News release - black and white versionLiterature10.17 A4 cover grid10.18 A4 and prospectus back over grid10.19 Prospectus/brochure cover grid10.20 A5 cover grid10.21 A5 back over grid10.22 DL cover grid

10.23 DL back cover grid

IntroductionThis section of the manual is specifically for communications fromCity University Business School, London.

The Business School has its own versions of the logotype, but the colours, styleand spirit of the identity remain consistent with that of the University.

The External Relations Department of the Business School should be contactedfor artwork or further information about its identity.


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10.1 Basic elements City Business School logotype

The City Business School logotypecomprises two elements -Figure 1- the City blocks and -Figure 2 - the City Business Schoolnamestyle these elements always

appear together, in a fixedrelationship, shown below.

The elements must never be alteredor redrawn in any way.

Only master artwork available from

External Relations may be used toreproduce the logotype.There are four versions of thelogotype shown below in Figures 3to 6. Only these versions may be

used and the order of the individualletters in the City blocks may notbe altered. It is intended that thefour versions are used equally andrandomly across all identityapplications.

To maintain the clarity and impact ofthe City Business School logotype itshould not be reproduced at a sizebelow 35 mm in width, shownbelow in Figure 7.

2

7

1

35 mm

3

4

5

6


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10.2 Basic elements Logotype - spatial relationships

The City Business School logotypecomprises two elements -the City blocks and theCity Business School namestylethese elements always appear

together, in a fixed relationship,shown below in Figure 1.

The elements must never bealtered or redrawn in any way. Onlymaster artwork available fromExternal Relations may be used toreproduce the logotype.

0.5x 2.75yx

y

1


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10.3 Basic elements Exclusion zones - bleed version

The bleed version is used whenthe logotype appears bleedingoff the left hand edge of anapplication. As will be seen in theexamples below the bleed area is

half the width of a City block. Greatcare should be taken to correctlyplace the logotype.

To maintain the effectiveness of theCity Business School logotypeprotected zones have been

created around the logotype,shown below in Figures 1 to 3. Noother visual elements, such as typeor photographs, should appearwithin this area.

In each case the dotted boxsurrounding the logotype forms theprotected zone. Figure 1 shows thepreferred protected zone.

Figures 2 and 3 show twoalternative protected zones whichmay be used when space is at apremium.

y

y

y

x

1.5y

Edge of page

Edge of page

Edge of page

x

x

x

1.5y

0.5y

0.5y

y

y

x

x

x

x

x

1

2

3


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10.4 Basic elements Exclusion zones - non-bleed version

The non-bleed version is usedwhen the logo appears next to thespine of a publication, or whereproduction does not allow for ableed (eg. laser printers).

If the accuracy of trimming orfolding can not be guaranteed, it isrecommended to use this versionof the logotype.

To maintain the effectiveness of theCity Business School logotypeprotected zones have beencreated around the logotype,shown below in Figures 1 to 3. No

other visual elements, such as typeor photographs, should appearwithin this area.

In each case the dotted boxsurrounding the logotype forms theprotected zone. Figure 1 shows thepreferred protected zone.

Figures 2 and 3 show twoalternative protected zones whichmay be used when space is at apremium.

y

x

1.5y

x

1.5y

x

y

x

y

x

y

x

y

x

0.5y

x

0.5y

x

1

2

3


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10.5 Basic elements Master artwork

The master artwork versions of theCity Business School logotypes areshown below, with the specific filenames shown below each logotype.

The coloured boxes surroundingthe logotypes at the bottom of thepage are for display only, thelogotypes may appear on anysuitable colour.

All master artwork is available fromExternal Relations.

4nb1.bs.eps

4nb2.bs.eps

4nb3.bs.eps

4nb4.bs.eps

bwnb1.bs.eps

bwnb2.bs.eps

bwnb3.bs.eps

bwnb4.bs.eps

gsnb1.bs.eps

gsnb2.bs.eps

gsnb3.bs.eps

gsnb4.bs.eps

4b1.bs.eps

4b2.bs.eps

4b3.bs.eps

4b4.bs.eps

bwb1.bs.eps

bwb2.bs.eps

bwb3.bs.eps

bwb4.bs.eps

gsb1.bs.eps

gsb2.bs.eps

gsb3.bs.eps

gsb4.bs.eps

4nbrev1.bs.eps

4nbrev2.bs.eps

4nbrev3.bs.eps

4nbrev4.bs.eps

4nbrev60%1.bs.eps

4nbrev60%2.bs.eps

4nbrev60%3.bs.eps

4nbrev60%4.bs.eps


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10.6 Stationery Academic and administrative departments letterhead

The University for business and t he professions

20

83 79 48

23

80

10

21

Name of

Department in

up to three lines

Frobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

Size: 210 x 297mm

Paper stock:100gsm - Conqueror CX22 DiamondUltra Smooth.

Stationery orders must be placedwith Tactica Solutions.

1 City Business School LogotypePrints to match corporate coloursin the size and position shown.Master artwork must be used.

Typographic specificationsAll set in upper and lower caseranged left.

2 Department

Helvetica Neue bold 8/9pt.A list of non-academic sectionspermitted to have their owndepartmental stationery is publishedon the web(www.city.ac.uk/er/vi/visual). A list of academicdepartments is published on the web(www.city.ac.uk/ard/aro/HoDDs).

1

2

3

4

3 Address detailsHelvetica Neue roman 8/9pt,

4 Strap lineHelvetica Neue roman 7pt.

ColourAll text prints to match City Grey(see section 1.7 for references).

If required a personalised versionof this letterhead may be created.An example of a personalisedletterhead is shown on page 1.7

All measurements are in millimetres


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10.7 Stationery Personalised Academic and administrative departments letterhead

The University for business and t he professions

20

83 79 48

23

80

10

21

Dr Lorem Ipsum in

up to two lines

Name of

Department in

up to three lines

Frobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

Size: 210 x 297mm





2 Name

Helvetica Neue bold 8/9pt .If so required, the Head ofDepartments name, or thedirector of a research centresname, appears here.

3 Department/researchcentre/unitHelvetica Neue bold 8/9pt .

4 Address detailsHelvetica Neue roman 8/9pt.


ColourAll text prints to match City Grey

13

2

4

5



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Dr Lorem Ipsum

Job title, Name ofDepartment in up to

four lines

6.5

8

49

4335.5

5

29.5

25.5

Frobisher Crescent

Barbican Centre

London EC2Y 8HBTel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 [email protected]

www.city.ac.uk

10.8 Stationery Business cards - front

Size: 85 x 55mm





2 Address details

Helvetica Neue roman 7/8pt.A line space should separate theaddress details from the webaddress unless an additionalcontact number is included.

3 NameHelvetica Neue bold 7/8pt .

4 Job title / DepartmentHelvetica Neue roman 7/8pt.


1

2 3

4



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Professor Piers Venmore-RowlandBcs Msc MA FRICS AIIMR

Job titleDepartment of applied Behaviouraland Biological Sciences

4 4

8

49

4136

5

32

23

Frobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000Fax: +44 (0) 20 7477 [email protected]

10.9 Stationery business cards - alternative long copy version

Size: 85 x 55mm





2 Name

Helvetica Neue bold 7/8pt.

3 Job title / DepartmentHelvetica Neue roman 7/8pt.


Colour

All text prints to match City Grey


1

4 2

3


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10.10 Stationery Academic and administrative departments - compliments slip

With compliments

Name of

Department in

up to three lines

Frobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

With compliments

80 76.5 48

17

10

14

Dr Lorem Ipsum in

up to two lines

Name of

Department in

up to three lines

Frobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

Size: 210 x100mm



1 City Business School LogotypePrints to match corporate coloursin the size and position shown.


2 Name

Helvetica Neue bold 8/9pt.If required, the head ofdepartments name, or thedirector of a research centresname, appears here.

3 DepartmentHelvetica Neue bold 8/9pt. A listof non-academic sectionspermitted to have their owndepartmental stationery ismaintained by External Relations.

4 Contact detailsHelvetica Neue roman 8/9pt,

5 With complimentsHelvetica Neue bold 8/9pt.


12

3

4

5



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10.11 Stationery Fax

The University for business and the professions

FaxTo: Addressee

Company name

From: Senders nameCompany name

Pages: 2 in total

Date: 00 Month Year

Distribution: Addressee oneAddressee twoAddressee three

20

8510 4257

23

44

10

42

10

18 153

Name of

Department in

uo to three lines

Frobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

Dear Reader

Subject heading

This is the typing style for all letters produced by City University. The typeface or font is HelveticaRegular at 10 point with 12 point line spacing. All text must be in upper and lower case ranged leftunjustified allowing for a left hand margin of 21mm and a right hand margin of 15mm.

Subject heading if required prints in 10 point Helvetica Bold.

Sub headingsSub headings should be in italic.

Yours sincerely

Size: 210 x 297mmA template is available fromExternal Relations.

1 City Business School Logotype

Logo prints in size and positionshown (non bleed and singlecolour version) and prints solidblack. Master artwork mustbe used.

Typographic specificationsAll set in upper and lower caseranged left, except No 6 rangedright.

2 DepartmentHelvetica Neue bold 8/9pt.

3 Contact detailsHelvetica Neue roman 8/9pt.

4 Strap lineHelvetica Neue roman 8/9pt.

5 FaxHelvetica Neue light 20pt,kerning -4.

6 To/From/Date etc.Helvetica Neue roman 8/12pt.

7 Rules 0.5pt

8 Fax textHelvetica regular 10/12pt.

ColourAll text prints in black.

1 2

3

5

7

6

8

4



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10.12 Stationery Personalised fax


FaxTo: AddresseeCompany name

From: Senders nameCompany name

Pages: 2 in total

Date: 00 Month Year

Distribution: Addressee oneAddressee twoAddressee three

20

8510 4257

23

44

10

42

10

18 153

Dr Lorem Ipsum to

up to two lines

Name of

Department in

up to three lines

Frobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

Dear Reader

Subject heading

This is the typing style for all letters produced by City University. The typeface or font is HelveticaRegular at 10 point with 12 point line spacing. All text must be in upper and lower case ranged leftunjustified allowing for a left hand margin of 21mm and a right hand margin of 15mm.

Subject heading if required prints in 10 point Helvetica Bold.

Sub headingsSub headings should be in italic.

Yours sincerely

Size: 210 x 297mm

1 City Business School LogotypeLogo prints in size and positionshown and prints solid black.

Master artwork must be used.


2 Persons nameHelvetica Neue bold 8/9pt.




6 FaxHelvetica Neue light 20pt,kerning -4.

7 To/From/Date etc.

Helvetica Neue roman 7/12pt.

8 Rules 0.5pt

9 Letter textHelvetica regular 10/12pt.


12

3

4

6

8

7

9

5



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10.13 Stationery Memo


MemoTo: Contact name

From: Senders name

Department name

Date: 00 Month Year

cc: Addressee one

Addressee twoAddressee three

8110 57317 42

23

46

10

29

20

10

18 3 15

Name of

Department in

up to three lines

Frobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

Size: 210 x 297mm







5 M emoHelvetica Neue light 20pt,kerning -4.

6 To/From/Date etc.Helvetica Neue roman 7/12pt.

7 Rules 0.5pt



1 2

3

5

7

6

8

4



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10.14 Stationery Personalised Memo


MemoTo: Contact name

From: Senders name

Department name

Date: 00 Month Year

cc: Addressee oneAddressee two

Addressee three

9110 5737 42

23

46

10

29

20

10

18 3 15

Dr Lorem Ipsum

Name of

Department in

up to three lines

Northampton Square

London

EC1V 0HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

Size: 210 x 297mm




2 Persons nameHelvetica Neue bold 8/9pt.




6 M emoHelvetica Neue light 20pt,kerning -4.

7 To/From/Date etc.

Helvetica Neue roman 7/12pt.

8 Rules 0.5pt



12

3

4

6

8

79

5



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10.15 Stationery News release - colour version

The University for business and the p rofessions

20

83 18 67 42

23

80

10

21

News Release External RelationsFrobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

Size: 210 x 297mm

Paper stock100gsm - Conqueror CX22Diamond Ultra Smooth.

1 City Business School LogotypePrints to match corporatecolours in the size and positionshown.Master artwork must be used.


1

2

3

5

4


2 News ReleaseHelvetica Neue light 19/19.5pt,kerning -4.

3 Department

Helvetica Neue bold 7/9pt .



ColourAll text prints to match City grey

(see section 1 references)

News releases must be issuedvia External Relations


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10.16 Stationery News release - black and white version


20

8310 18 4257

23

10

21

External Relations

Frobisher Crescent

Barbican Centre

London EC2Y 8HB

Tel: +44 (0) 20 7477 8000

Fax: +44 (0) 20 7477 8123

www.city.ac.uk

News Release

A template is available fromExternal Relations.

1 City Business School LogotypeLogo prints in size and position

shown (non bleed and singlecolour version) and prints solidblack. Master artwork mustbe used.


1

2

3

5

4


2 News ReleaseHelvetica Neue light 19/19.5pt,kerning -4.

3 External Relations

Helvetica Neue bold 7/9pt .



ColourAll prints in black.


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10.17 Literature A4 cover grid

All A4 covers are endorsed with a

City Business School logotype in a

fixed position.

All covers are divided horizontally into

thirds. The top third of the publication,shown below with a white

background is a clear zone. Only the

elements shown below and, a

department name and publication title

may appear in this area. No images or

coloured areas may appear within this

zone. Whenever possible the logo

appears in full colour. On full colour

covers the strapline in the clear zone

appears in the same grey as the City

Business School namestyle. For

single or two colour covers, the

strapline appears the the same colour

as the City Business School

namestyle.

The bottom two thirds of thepublication, shown below in grey, is

the work area. Any elements required

to create the cover design may be

placed there. A publication title may if

preferred appear in this area.

Typographic specifications

Strapline

Helvetica regular 10/10.5pt. This

must be in the same grey as the City

Business School namestyle.

Department name

May appear in a range of sizes and

positions, set in Helvetica, in any colour

from the City palette. Minimum size

13/13pt. if it appears within the top

third of the brochure it should alignwith either the City Business School

namestyle or the strapline.

If the department name is in the lower

two thirds of the brochure it may appear

in any position. Minimum size 12/13pt

Publication title

Any typeface style contained within

this manual is permitted. it may appear

in any position and in any colour from

the City palette.

Publication

HeadlinePublication title

Departmentname

HeadlinePublication title

The University for businessand the professions

91 47

22

37

40


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10.18 Literature A4 and prospectus back cover grid

All A4 and prospectus back coversare endorsed with a City BusinessSchool logotype and an addressblock. Elements other than thelogotype and address block may

appear on back covers but thelogo and address block mustappear in the position shown.

The address, telephone numberand web site address must appearin Pantone Cool Grey 9c for 5colour publications, 60 per cent tintof black for printed publications

featuring black, and 100 per centof colour for publications notfeaturing black.


Address textHelvetica regular 9/10.5pt.

x

x 49 55 x

City University Business School, LondonFrobisher CrescentBarbican CentreLondon EC2Y 8HBTelephone +44 (0)20 7477 8000

www.city.ac.uk


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10.19 Literature Prospectus/brochure cover grid

All prospectus covers are endorsedwith a City Business School logotypein a fixed position. The Universitystrapline always appears on externalpublications. In the position shown.

The example below shows thetypographic relationships for aprospectus cover.

All covers are divided horizontallyinto thirds. The top third of thepublication, shown below with awhite background is a clear zone.

Only the elements shown belowmay appear in this area. No imagesor coloured areas may appear withinthis zone.

The bottom two thirds of thepublication, shown below in grey,is the work area. Any elementsrequired to create the cover designmay be placed there. Thepublication title may only appearin this area.

Typographic specificationsStraplineHelvetica regular 10/10.5pt.

Publication title

Any typeface style contained withinthis manual is permitted. It mayappear in any position


22

92 46

Publication

Publication title

Publication

Publication title


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10.20 Literature A5 cover grid

All A5 covers are endorsed with aCity Business School logotype in afixed position. The Universitystrapline always appears on externalpublications. In the position shown.

All covers are divided horizontallyinto thirds. The top third of thepublication, shown below with awhite background is a clear zone.

Only the elements shown belowand, a publication title may appearin this area. No images or colouredareas may appear within this zone.

The bottom two thirds of thepublication, shown below in grey,is the work area. Any elementsrequired to create the coverdesign may be placed there. Apublication t itle may if preferredappear in this area.


StraplineHelvetica regular 7.5/8pt.

Publication titleAny typeface style contained withinthis manual is permitted.


Publication Publication

Headline

Publication title

Headline

Publication title

16

65 30

27

27


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10.21 Literature A5 back cover grid

All A5 back covers are endorsedwith a City Business Schoollogotype and an address block.The address, telephone numberand web site address must appear

in Pantone Cool Grey 9c for 5colour publications, 60 per cent tintof black for printed publicationsfeaturing black, and 100 per centof colour for publications notfeaturing black.


Address textHelvetica regular 8/9pt.

x

x 48 50 x

x

City University Business School,LondonFrobisher CrescentBarbican CentreLondon EC2Y 8HBTelephone +44 (0)20 7477 8000www.city.ac.uk


23/24

10.22 Literature DL cover grid

All DL covers are endorsed with aCity Business School logotype in afixed position. The Universitystrapline always appears onexternal publications.

All covers are divided horizontallyinto thirds. The top third of thepublication, shown below with awhite background is a clear zone.Only the elements shown belowmay appear in this area. No imagesor coloured areas may appearwithin this zone.

The bottom two thirds of thepublication, shown below in grey, isthe work area. Any elementsrequired to create the cover designmay be placed there. The

department name publication mustonly appear in this area.

Typographic specificationsStraplineHelvetica regular 7.5/8pt.

Publication titleAny typeface style contained withinthis manual is permitted. It anyappear in any position.

65

16

27

27

The University for business

and the professions

Publication


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1.23 Literature DL back cover grid

All DL back covers are endorsedwith a City Business Schoollogotype and an address block.


Address textHelvetica regular 8/9pt.

x

2x

x

x

City University Business School, LondonFrobisher CrescentBarbican CentreLondon EC2Y 8HBTelephone +44 (0)20 7477 8000www.city.ac.uk

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10 Identity Guidelines Manual_1 24