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10 Ideas for Using Webinars to Grow Your Business

Pamela Slim is an author and business coach. Find her at www.escapefromcubiclenation.com

Pamela Slim | escapefromcubiclenation.com

webinars are a great way to share information, interact with potential customers, and create valuable content that can be shared

over multiple marketing channels. Here are ten ways to grow your business with webinars:

product demonstration

Prospective customers may need to know more about your product or program before feeling comfortable investing their money with

you. Use a webinar to deliver a live product demonstration, and invite questions.

2Host a free call

If you have knowledge that is in high demand, host a regularly scheduled free call. You can either set a topic each month, or conduct it

in an open Q&A format. This is a great way for people to see your expertise up close, and get a specific sense of your style and method-

ology. It is also a wonderful way to give back to your community.

3teacH sometHing

A well-structured, “classic” webinar that delivers solid, useful education is a great way to demonstrate your expertise in your market.

Choose a topic that is of real value to potential customers. Take time to deliver a well-prepared talk that has both rich stories and con-

crete tips and tools.

4program preview

If you have a higher priced service offering like a live event, retreat or mastermind program, you can use a webinar to give prospective

customers an overview of the program, as well as highlight the specific benefits of attending. At the end of the webinar, you can incent

them to sign up for the paid program within a certain time frame.

5paid preview

Webinars are a great way to deliver virtual education. More visual and interactive than a traditional teleclass, webinars allow you to

deliver content as well as coach and interact with your participants. Webinar recordings can be hosted on a secure program site, and

supplemented with audio recordings, PDFs and worksheets.

6interview an expert

A great way to attract a bigger and broader audience is to interview someone well-known and respected in your ecosystem. Plan and

prepare for the interview, make it easy for them to participate, and promote their participation on all your marketing channels.

7sHare recorded webinars on social cHannels

Once you have delivered a live webinar, you have rich content to share with a much bigger audience. You can upload the video record-

ings of the webinar to your YouTube channel, share them on Twitter, Facebook and LinkedIn, and offer them as downloadable resources

at live speaking events.

8broadcast an in-person event

If you deliver an in-person presentation, you can broadcast to a larger audience by setting up a live webcast with video. Although more

technically challenging, it can be a great way to reach people unable to attend the session in person.

9product training

Once you attain a brand new customer, you want to do make sure they have the information, resources and tools to be successful.

Training webinars can support the transition from prospect to satisfied customer.

10feature a customer

If you have a customer who has experienced great results using your product and service, you can host a webinar with them as a live

case study. Highlight their business, and delve deep into the nuts and bolts of their business. Let them shine, and you will pick up their

glow.