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Use social media platforms to grow a small business. Focus on Facebook, YouTube, Blogging and Twitter - and finding developing a social media strategy based on new marketing principles that are relevant to 2014.
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Grow … Sales, Ideas, Revenue Streams
Mindie Burgoyne
Celebrating Entrepreneurship Building Blocks for SuccessMay 5, 2014
Social Media Savvy
What is Advertising?
How is Social Media Different?
Advertising = Talking to the Masses
Social Media = Engaging the Masses
What is the greatest influence on purchase
decisions?
Goal #1Find the Conversations
Markets have become Conversations
"These conversations are going to occur whether you like it or not, O.K.? Well, do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation."
Where are the Conversations?
• Groups• Blog Posts• Newsfeeds
• Forums• News
Goal #2 Get people talking
The G.A.F. Principle
• Know Your Core Customer• Give Them MORE Than What They Want• Make it FREE or a bargain• MAKE IT EASY
Sell a little bit to
a lot of People
Need a lot of eyeballs
Build a Community?
Why Build a Community?
Ranked # 611,089 on Amazon.com
7 Reviews – all 5 *
169 Books in the series
Highest Rated of all Haunted Series
Why Build a Community?
1,420,447 1,326,554 953,620718,0552,428,044
Why Build a Community?
Ranked # 611,0897 Reviews – 5 *
Ranked # 618,0656 Reviews – 5* 3* 1*
Build a Community
How Do I Start?
Know Core Customers
Find the Hole in the Market
?=$
Use a platform where people talk back
Fill The Hole
Question:Which Platform do I
use?
• Where is the hole?• Which platform speaks to
your core customer?• What will you commit to?
Answer:The one that gets
results.
New WorkFACEBOOK IS KING
Facebook Pages
• A Page Serves the fans
• No Longer valuable unless you pay
• Meant to engage not preach
• Community involvement
• Niche focused
• Dependent on Engagement
• Boost Posts *****
• Think Like a Publisher
Let’s take a Look!
11 Success Tips for Facebook Pages
• Set a budget for boosting posts and posting ads• Develop an editorial schedule• Post interesting content – What the fans want to read.• Post Content likely to be shared or commented on.• 1 Picture – with Headline and content is best for engaging• Don’t be afraid of controversy. Conversation = Exposure.• Be personal, be interested, be grateful• Highlight others – share others content• Use the Scheduler• Have a contest• Answer comments
FACEBOOK MISTAKES
• Not boosting posts. 5% exposure• Pushing Marketing Copy• Uninteresting Content• Not engaging – one way poster• Too many or too few posts• Dozens of pictures at once• Selfies please…. • Politics, Religion, Controversy
Profile
MessageUpdate
sJob Sch.Groups
Connect
LinkedIn Groups
• Searchable by term / location
• Narrow down fields
• Make new contacts
• Learn about a niche
• Develop Expert Credibility
5 Biggest Mistakes on LinkedIn Profile
• No Profile Picture
• No Headline
• Incomplete Information
• “Website”
• No Contact Information
10 Tips for Using LinkedIn
• Maximize Profile Power
• Use the Status Feed (posts / comments)
• Post Daily
• Built a targeted network
• Find Conversations in Groups
• Find Answers in Groups
• Make Connections through Groups
• Send a welcome inmail
• Reach out to every new contact
• Don’t be stuffy
Profile
MessageUpdate
s
Driver to Content
Connect
Use Twitter for …
• What’s Hot in your Niche?• Finding Conversations• Finding Niche Connections• Getting the word out• Getting news
Top Twitter Mistakes
• Tweeter not results oriented• Weak profile - no picture• No weblink to Twitter Profile• Being a link – bank• Posting uninteresting crap• Posting same post multiple
times
• 3 Billion videos viewed daily
• 70% YT traffic is outside US
• 800 million Users monthly
• 2nd largest search engine
• Keep under 3 minutes
• Use the Description Fields
• Create a Channel
• Tie to a link – a product or back to your website.
You Tube Tips
• Demographic – 18 to 54 years
• 17 million users link to other platforms
• More videos uploaded in a month than 3 US Networks in 60 years
• 48 hours of video are uploaded every minute = 8 linear years of content daily
WEBSITE
Blog ---> Newspaper
Throw-away Content
Website is static
What’s the Conversation Today?
Every Conversation is a tentacle to draw into the main site
Blogging is Constant
BLOGS
Blogs – the Ultimate Conversation
TIME SAVERS
• Use Smart Phone as much as possible• Let everyone in your company use social media• Use a consolidator like Buffer or Social Oomph• Pick two platforms and stick with them. Use others little.• Move away from email.• Use Analytics – Statcounter, Google Analytics• Learn to use an image editor - Pixlr, PicMonkey• Spend 15 minutes in the morning – 15 minutes in the
evening.• The weekends are typically not big traffic times.
How doyouharnessthe power?
• Identify your core customer
• Find the conversations
• Find the gap or hole in the market – fill it.
• Build a Virtual Community w/ social media
• Make dealing with you easy • Websites• Newsletters• Social media
Contact Me!Mindie Burgoyne
5775 Charles Cannon RoadMarion Station, MD 21838
WEBSITESwww.travelhag.com
www.WritingtheVision.comwww.thinplacestour.com
www.ChesapeakeGhostWalks.com
SOCIAL MEDIA PLATFORMSSearch Mindie Burgoyne on …
SLIDES - www.slideshare.net/travelhag/
