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TM ®
The Orchard is a registered trademark and The Orchard logo is a service mark of Orchard Enterprises NY, Inc. All Rights Reserved.
INNOVATIVE WAYS OF GETTING THINGS DONE
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Challenge
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The Orchard
Founded in 1997Leading Digital distributer of music and
videoOver 2.5 million tracks in the catalogueSource content locally Supply all digital outletsSell globally Market and promote locally
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Global Footprint
Operations in 25 countries
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Orchard Artists
Afrika BambaataaAlexander Shulgin Anthony BraxtonArchie Shepp Art BrutAsha Bhosle Astor PiazzollaB.B. KingBad BrainsBay City RollersBeckBenny Goodman Bill Laswell Billie HolidayBilly Bob Thornton Bing CrosbyBlack Flag Black UhuruBlazin' SquadBlink-182
Bo DiddleyBob MarleyThe Brand New Heavies Bright EyesC&C Music FactoryCab CallowayCarl PerkinsCecil TaylorCharles MingusCharlie ParkerChris de BurghChuck BerryChuck Loeb ColdplayCount BasieCurtis MayfieldDaniel JohnstonDave BrubeckDead Kennedys
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Orchard Artists
Death Cab for CutieDeep Purple Dinah WashingtonDionDon McLean The Donnas Dr. JohnDuke EllingtonElla FitzgeraldEric DolphyEvan & JaronThe Fall Fats DominoFito Paez Frank SinatraGeorge CarlinGlenn MillerGreen DayGregory Isaacs
Hank WilliamsHarry BelafonteHelmetHerbie Hancock The Hives The Hold Steady Howlin' WolfIke & Tina TurnerImmortal TechniqueThe Jerky Boys Jerry Lee LewisJerry SeinfeldJody WatleyJohn CageJohn Coltrane John Denver John FaheyJohn Lee HookerJohn Legend Johnny Cash Keane
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Orchard Artists
Kim Waters King Sunny Ade The Kingsmen The Last Poets Lata Mangeshkar Laura CantrellLeadbellyLee “Scratch” PerryLewis BlackLightnin’ HopkinsLittle RichardLos LobosLouis ArmstrongMad ProfessorMahalia Jackson Masta KillaMatisyahuMedeski Martin & WoodMelvinsMe'shell N'degeocello
MF DoomMikis TheodorakisMinistryThe Minutemen Mojo NixonMotley Crue MotorheadMuddy WatersNat King ColeNina SimoneNorman CookNusrat Fateh Ali KhanOfra Haza Ohio PlayersOjos de BrujoOl Dirty BastardOperation Ivy Paul Oakenfold Perry Como The Pharcyde
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Orchard Artists
PigfacePilar MontenegroPublic EnemyRalph StanleyRavi ShankarRay CharlesRoger McGuinnRZASam & DaveScreamin’ Jay HawkinsSeu Jorge The Silos Simply RedSir Mix-A-LotThe Skatalites Sly & RobbieSolomon Burke Son HouseSouliveSoundgardenSublime
Sufjan Stevens Sun RaSwing Out Sister Taj MahalTed Leo / PharmacistsTim BuckleyTom WaitsTone-LocTownes Van ZandtTriumphThe Turtles The Vandermark 5Walter Beasley The Wedding Present WeenWilson PickettYellowmanYoung MC Zakir Hussain
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Why Won’t They Pay?
Albums
We Know the Problem
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The Customer
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Take Action
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3 Strikes
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Sshhhh…a little secret
Albums
Singles
Combined Transactions
Value
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Industrial Revolution
Current Monetization
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Previous Monetization
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Show Me the
Money
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Future Monetization
1000 Fans
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ARPU
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50% 500 $ 0.99 $ 495.00 10% 100 $ 10.00 $ 1,000.00 10% 100 $ 25.00 $ 2,500.00
10% 100 $ 50.00 $ 5,000.00 10% 100 $ 75.00 $ 7,500.00
7% 70 $ 100.00 $ 7,000.00 3% 30 $ 150.00 $ 4,500.00
$ 27,995.00 $ 28.00
Bundles
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£ 9.99 £ 24.99 £ 49.99 £ 99.99
Two Elements
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Profit = Value
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Silver Bullet
Learned Helplessness
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Contact Info:
Scott CohenFounder and VP [email protected]@scottcohen_
The Orchard1 Star StreetLondonW2 1QDUK
