1. Introduction to OM Chapter 1

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    Heizer, Render, Griffin

    Operations Management

    Canadian Edition

    Chapter 1: Operations and Productivity

    Copyright 2014 PearsonCanada Inc.

    Slides adapted for Canada by Mats Gerschman

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    ADM 3301 ~ Rim Jaber

    O!t"ine

    #$at %s Operations Management&

    Organizing 'o (rod!)e Goods And *er+i)es#$ *t!d OM&

    #$at Operations Managers Do

    Ho- '$is .oo/ %s Organized

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    ADM 3301 ~ Rim Jaber 3

    O!t"ine Contin!ed

    '$e Heritage Of Operations Management

    Operations %n '$e *er+i)e *e)tor

    Differen)es .et-een Goods And *er+i)es Gro-t$ Of *er+i)es

    *er+i)e (a

    E)iting 2e- 'rends %n OperationsManagement

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    ADM 3301 ~ Rim Jaber

    O!t"ine Contin!ed

    '$e (rod!)ti+it C$a""enge

    (rod!)ti+it Meas!rement

    (rod!)ti+it 4ariab"es(rod!)ti+it and t$e *er+i)e *e)tor

    Et$i)s and *o)ia" Responsibi"it

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    ADM 3301 ~ Rim Jaber 5

    6earning Ob7e)ti+es

    When you complete this chapter,When you complete this chapter,you should be able to:you should be able to:

    Define Operations management (OM)Define Operations management (OM)

    Explain the distinction betweenExplain the distinction between

    goods and sericesgoods and serices

    Explain the difference betweenExplain the difference between

    !roduction and productiity!roduction and productiity

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    ADM 3301 ~ Rim Jaber 8

    6earning Ob7e)ti+es

    When you complete this chapter,When you complete this chapter,you should be able to:you should be able to:

    Describe or Explain :Describe or Explain :" brief history of operations" brief history of operations

    managementmanagement

    #areer opportunities in operations#areer opportunities in operationsmanagementmanagement

    $he future of the discipline$he future of the discipline

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    ADM 3301 ~ Rim Jaber 9

    6earning Ob7e)ti+es

    When you complete this chapter,When you complete this chapter,you should be able to:you should be able to:

    #ompute single%factor productiity#ompute single%factor productiity

    #ompute multifactor productiity#ompute multifactor productiity

    &dentify the critical ariables in&dentify the critical ariables inenhancing productiityenhancing productiity

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    ADM 3301 ~ Rim Jaber :

    #$at %s Operations

    Management&

    Productionis t$e )reation of goods

    and ser+i)es

    Operations management (OM)is

    t$e set of a)ti+ities t$at )reates +a"!e

    in t$e form of goods and ser+i)es btransforming inp!ts into o!tp!ts

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    ADM 3301 ~ Rim Jaber ;

    < Transformations:= ($si)a" transformationsman!fa)t!ring

    =6o)ationa" transformationstransportation

    =E)$ange operationsretai"ing=*torage operations-are$o!sing

    =($sio"ogi)a" operations$ea"t$ )are

    = %nformationa" transformationste"e)omm!ni)ations

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    ADM 3301 ~ Rim Jaber 10

    Organizing to (rod!)e Goods and

    *er+i)es

    'o )reate goods and ser+i)es, a""

    organizations re>!ire t$ree essentia"

    f!n)tions?

    Mar/eting

    (rod!)tion@operations

    inan)e@a))o!nting

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    ADM 3301 ~ Rim Jaber 11

    < Mar/eting=Gets )!stomers,

    Generates demand

    < Operations

    =Creates t$e goods or ser+i)es

    < inan)e@A))o!nting

    = 'ra)/s $o- -e"" t$e organizationis doing, pas bi""s, )o""e)ts t$emone

    1995 Corel Corp.

    ORGA2%BA'%O2A6 2C'%O2*

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    ADM 3301 ~ Rim Jaber 1

    Organizationa" C$arts

    Operations

    $eller'cheduling

    #hec #learing

    #ollection

    $ransactionprocessing

    acilitiesdesign*layout

    +ault operations

    Maintenance

    'ecurity

    inance

    &nestments'ecurity

    eal estate

    "ccounting

    "uditing

    Mareting

    -oans #ommercial

    &ndustrial

    inancial

    !ersonal

    Mortgage

    $rust Department

    #ommercial .an

    ig!re 11AF

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    ADM 3301 ~ Rim Jaber 13

    Organizationa" C$arts

    Operations/round support

    e0uipmentMaintenance

    /round Operations

    acility maintenance #atering

    light Operations

    #rew scheduling lying #ommunications Dispatching

    Management science

    inance*accounting

    "ccounting !ayables eceiables /eneral -edger

    inance

    #ash control &nternational exchange

    "irline

    Mareting

    $raffic

    administration

    $ariffs (pricing)

    'ales

    "dertising

    eserations 'chedules

    ig!re 11.F

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    ADM 3301 ~ Rim Jaber 15

    < '$e s!))ess of an organization depends not on"

    on $o- -e"" ea)$ area performs, b!t a"so on

    $o- -e"" t$e areas interface-it$ ea)$ ot$er

    < Eamp"e?

    =Marketingis responsib"e for assessing )!stomer

    -ants and needs, and for )omm!ni)ating t$ose to

    operations peop"e s$ort termF and to design peop"e"ong termF

    %2'ERDE(E2DE2C O 'HE 'HREE

    MAJOR 2C'%O2*

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    ADM 3301 ~ Rim Jaber 18

    =Marketing needs from operationst$e

    man!fa)t!ring or ser+i)e "ead time

    =Finance and operationsmanagement

    )ooperate b e)$anging information and

    epertise in? .!dgeting, E)onomi)

    ana"sis of in+estment proposa"s, and(ro+ision of f!nds

    %2'ERDE(E2DE2C O 'HE 'HREE

    MAJOR 2C'%O2*

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    ADM 3301 ~ Rim Jaber 19

    #$ *t!d OM&

    OM is one of t$ree ma7or f!n)tions

    mar/eting, finan)e, and operationsF of an

    organization

    #e -ant and needFto /no- $o- goods

    and ser+i)es are prod!)ed

    #e -ant to !nderstand -$at operations

    managers do

    OM is s!)$ a )ost" part of an organization

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    Options for %n)reasingContrib!tion

    Table 1.1Copyright 2014 Pearson Canada Inc.

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    ADM 3301 ~ Rim Jaber 1;

    #$at Operations

    Managers Do

    ("anning

    Organizing

    *taffing

    6eading

    Contro""ing

    .asic Management unctions.asic Management unctions

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    ADM 3301 ~ Rim Jaber 0

    'en Criti)a" De)isions$en Decision "reas$en Decision "reas #hapter(s)#hapter(s)

    Design of goods and serices 3 Managing 0uality 4, 4 'upplement !rocess and capacity 5, 5 'upplement

    design -ocation strategy 6 -ayout strategy 7 8uman resources and 9, 9 'upplement

    ;ob design

    'upply%chain 99, 99 'upplementmanagement &nentory management, 9&$ 'cheduling 9?, 93 Maintenance 95

    Table !"

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    ADM 3301 ~ Rim Jaber 1

    'en Criti)a" De)isions$en Decision "reas$en Decision "reas #hapter(s)#hapter(s)

    Design of goods and serices 3 Managing 0uality 4, 4 'upplement !rocess and capacity 5, 5 'upplement

    design -ocation strategy 6 -ayout strategy 7 8uman resources and 9, 9 'upplement

    ;ob design

    'upply%chain 99, 99 'upplementmanagement &nentory management, 9&$ 'cheduling 9?, 93 Maintenance 95

    Table !"

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    ADM 3301 ~ Rim Jaber

    '$e Criti)a" De)isions

    Design of goods and ser+i)es #$at good or ser+i)e s$o!"d -e offer& Ho- s$o!"d -e design t$ese prod!)ts and

    ser+i)es&Managing >!a"it Ho- do -e define >!a"it& #$o is responsib"e for >!a"it&

    Table !" (cont!)

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    ADM 3301 ~ Rim Jaber 3

    '$e Criti)a" De)isions

    (ro)ess and )apa)it design

    #$at pro)ess and -$at )apa)it -i"" t$ese

    prod!)ts re>!ire&

    #$at e>!ipment and te)$no"og is ne)essar

    for t$ese pro)esses&

    6o)ation strateg

    #$ere s$o!"d -e p!t t$e fa)i"it&

    On -$at )riteria s$o!"d -e base t$e "o)ation

    de)ision&Table !" (cont!)

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    ADM 3301 ~ Rim Jaber

    '$e Criti)a" De)isions

    6ao!t strateg Ho- s$o!"d -e arrange t$e fa)i"it and

    materia" f"o-& Ho- "arge m!st t$e fa)i"it be to meet o!r

    p"an&H!man reso!r)es and 7ob design Ho- do -e pro+ide a reasonab"e -or/

    en+ironment&

    Ho- m!)$ )an -e epe)t o!r emp"oees toprod!)e&

    Table !" (cont!)

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    ADM 3301 ~ Rim Jaber 5

    '$e Criti)a" De)isions

    *!pp")$ain management

    *$o!"d -e ma/e or b! t$is )omponent&

    #$o are o!r s!pp"iers and -$o )an integrate

    into o!r e)ommer)e program&

    %n+entor, materia" re>!irements p"anning,

    and J%'

    Ho- m!)$ in+entor of ea)$ item s$o!"d -e

    $a+e&

    #$en do -e reorder& Table !" (cont!)

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    ADM 3301 ~ Rim Jaber 8

    '$e Criti)a" De)isions

    %ntermediate and s$ort=term s)$ed!"ing

    Are -e better off /eeping peop"e on t$e

    paro"" d!ring s"o-do-ns&

    #$i)$ 7obs do -e perform net&

    Maintenan)e

    #$o is responsib"e for maintenan)e&

    #$en do -e do maintenan)e&

    Table !" (cont!)

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    ADM 3301 ~ Rim Jaber 9

    #$ere are t$e OM Jobs&

    'e)$no"og@met$ods a)i"ities@spa)e !ti"ization *trategi) iss!es Response time (eop"e@team de+e"opment C!stomer ser+i)e !a"it Cost red!)tion %n+entor red!)tion (rod!)ti+it impro+ement

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    I 011 (earson Ed!)ation, %n) p!b"is$ing as (renti)e Ha""

    Opport!nities

    Figure !"

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    ADM 3301 ~ Rim Jaber ;

    Certifi)ations

    A(%C*, t$e Ameri)an (rod!)tion and%n+entor Contro" *o)iet

    E)e""en)e Canada *tandards Co!n)i" of Canada %nstit!te for *!pp" Management

    %*MF (ro7e)t Management %nstit!te (M%F Co!n)i" of *!pp" C$ain Management

    (rofessiona"s

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    ADM 3301 ~ Rim Jaber 30

    '$e Heritage of Operations Management

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    ADM 3301 ~ Rim Jaber 31

    *ignifi)ant E+ents in OM

    Figure !#

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    ADM 3301 ~ Rim Jaber 3

    *%G2%%CA2' E4E2'* %2 OM

    '$e %nd!stria" Re+o"!tion?= 1998? Di+ision of 6abor Adam *mit$F

    = 1:00? *tandardized (arts E"i #$itneF

    *)ientifi) Management?= 1::1? *)ientifi) Management rederi)/ 'a"orF

    = 1;13? Coordinated Assemb" 6ine Henri ordF

    %nd!stria" (s)$o"og?= 1;? Motion *t!d ran/ 6i""ian Gi"bert$F

    = 1;33? Effe)t of En+ironment on Emp"oee (rod!)ti+it

    and Moti+ation E"ton MaoF

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    33

    *%G2%%CA2' E4E2'* %2 OM

    De)ision Mode"s and Management *)ien)e?= 1;18? Gantt C$arts Henr GanttF

    = 1;19? %n+entor Contro" # HarrisF

    = 1;? !a"it Contro" #a"ter *$e-$artF

    = 1;3? *amp"ing 'e)$ni>!es 6HC 'ippetF

    = 1;0? Operations Resear)$ in Eng"andF

    = 1;9? 6inear (rogramming DantzigF

    = 1;50? !a"it Contro" Ed-ards DemingF

    = 1;501;80? *im!"ation, !e!eing '$eor, De)ision '$eor,

    Mat$emati)a" (rogramming, (rogram E+a"!ation and Re+ie-

    'e)$ni>!e (ER'F, Criti)a" (at$ Met$od C(MF, Materia"s

    Re>!irements ("anning MR(F

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    ADM 3301 ~ Rim Jaber 3

    *%G2%%CA2' E4E2'* %2 OM

    = 1;901;:0? *oft-are for %n+entor Contro", *)$ed!"ing,

    ore)asting= 1;:01;;0? J!st in 'ime J%'F, 'ota" !a"it Management

    'MF, Comp!ter %ntegrated Man!fa)t!ring C%MF,

    "eib"e Man!fa)t!ring *stems M*F, Comp!ter Aided

    Design CADF, Comp!ter Aided Man!fa)t!ring CAMF,Man!fa)t!ring A!tomation (roto)o" MA(F, roboti)s

    = 1;;? G"oba"ization

    = 1;;5? %nternet

    = 000? *mart sstems !t!re based !pon?

    management s)ien)e@ information s)ien)e@ b!siness ana"ati)s

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    E"i #$itne

    $orn %&' died "'

    *n %+, recei-ed go-ernment contract

    to make .,... muskets Sho/ed that machine tools could

    make standardi0ed parts to e1act

    specificationsMusket parts could be used in any

    musket

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    rederi)/ # 'a"or

    $orn '& died +'

    2no/n as 3father of scientific

    management4 *n , as chief engineer for Mid-ale

    Steel, studied ho/ tasks /ere done

    $egan first motion and time studies

    Created efficiency principles

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    'a"orKs (rin)ip"es

    < Mat)$ing emp"oees to rig$t 7ob< (ro+iding t$e proper training

    < (ro+iding proper -or/ met$ods and too"s

    !ent" dispersed

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    ADM 3301 ~ Rim Jaber 5

    < L%f o! drop it on o!r foot, it -onKt $!rt o!Good or ser+i)e&F

    < L*er+i)es ne+er in)"!de goods and goods ne+erin)"!de ser+i)es 'r!e or fa"se&F

    < hat about McBonald4sH

    = %dentif t$e p$si)a"F prod!)t of M)Dona"dNs&

    = *er+i)e or Man!fa)t!ring&

    = '$e )ompan )ertain" man!fa)t!res tangib"eprod!)ts, #$ t$en -o!"d -e )onsider M)Dona"dKsa ser+i)e b!siness&

    *er+i)e Or Good&

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    ADM 3301 ~ Rim Jaber 8

    MA2AC'R%2G (RODC%2GGOOD*F 4ER** *ER4%CE

    < Man!fa)t!ring and *er+i)e are oftensimi"ar in terms of /hatis done, b!tdifferent in terms of ho/it is done

    < Man!fa)t!ring and ser+i)e organizationsdiffer )$ief" be)a!se man!fa)t!ring is

    product

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    ADM 3301 ~ Rim Jaber9

    GOOD* 4ER** *ER4%CE*

    < Can be reso"d

    < Can be in+entoried

    < *ome aspe)ts of>!a"it meas!rab"e

    < *e""ing is distin)t

    from prod!)tion

    < Rese""ing !n!s!a"

    < Diffi)!"t to in+entor

    < !a"it diffi)!"t tomeas!re

    < *e""ing is part of

    ser+i)e

    GoodsGoods *er+i)e*er+i)e

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    ADM 3301 ~ Rim Jaber :

    GOOD* 4ER** *ER4%CE* CO2'%2ED

    < (rod!)t istransportab"e

    < *ite of fa)i"itimportant for )ost

    < Often eas toa!tomate

    < Re+en!e generatedprimari" fromtangib"e prod!)t

    < (ro+ider, not prod!)t istransportab"e

    < *ite of fa)i"it important

    for )!stomer )onta)t< Often diffi)!"t to

    a!tomate

    < Re+en!e generated

    primari" fromintangib"e ser+i)e

    GoodsGoods *er+i)e*er+i)e

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    I 011 (earson Ed!)ation, %n) p!b"is$ing as (renti)e Ha""

    Goods and *er+i)es

    ?utomobileComputer

    *nstalled carpeting

    Fastospital care

    ?d-ertising agency:in-estment management

    Consulting ser-ice:teaching

    Counseling

    Percent of Product that is a Good Percent of Product that is a Ser-ice

    ..I %' '. "' . "' '. %' ..IJ J J J J J J J J

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    %nd!str and *er+i)es as

    (er)entage of GD(Services Manu$acturing

    +ustralia

    Canada

    China

    C*ech,ep

    'rance

    )ermany

    -ong.ong

    /apan

    Me(ico

    ,ussian'ed

    South+$rica

    Spain

    0.

    0S

    2 3

    42 3

    52 3

    62 3

    72 3

    82 3

    92 3

    2 3

    12 3

    2 3

    Copyright 2014 Pearson Canada Inc.

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    12 ;

    122 ;

    42 ;

    62 ;

    82 ;

    2 ;

    2 ;

    < < < < <