OM Chapter Three

7/31/2019 OM Chapter Three

1/58

5/18/2012

1

Designo

fOperationsSystem


2/58

5/18/2012

2

Designo

fOperationsSystem


3/58

5/18/2012

3

Designo

fOperationsSystem


4/58

5/18/2012

4

DesignofOperationsSystem


5/58

5/18/2012

5



6/58

Product and service design or redesign shouldbe closely tied to an organizations strategy

5/18/2012

6



7/58

5/18/2012

7



8/58

5/18/2012

8



9/58

5/18/2012

9



10/58

5/18/2012

10



11/58

5/18/2012

11



12/58

5/18/2012

12



13/58

5/18/2012

13



14/58

5/18/2012

14



15/58

5/18/2012

15



16/58

5/18/2012

16



17/58

5/

18/2012

17



18/58

5/

18/2012

18



19/58

5/

18/2012

19



20/58

5/

18/2012

20



21/58

5/

18/2012

21

Designof

OperationsSystem


22/58

5/

18/2012

22

Designof

OperationsSystem


23/58

5/

18/2012

23

Designof

OperationsSystem


24/58

5/

18/2012

24

Designof

OperationsSystem


25/58

Time

Introduction

Growth

Maturity

Saturation

Decline

Deman

d

5/

18/2012

25

Designof

OperationsSystem


26/58

Modification of an existing product/serviceExpansion of an existing product/serviceClone of a competitors product/service

New product/service

5/

18/2012

26

Designof

OperationsSystem


27/58

Type of DesignChange

Newness of theorganization

Newness to themarket

Modification Low Low

Expansion Low Low

Clone High Low

New High High

5/

18/2012

27

Designof

OperationsSystem


28/58

5/

18/2012

28

Designof

OperationsSystem


29/58

5/

18/2012

29

Designof

OperationsSystem


30/58

5/

18/2012

30

Designof

OperationsSystem


31/58

5/

18/2012

31

Designof

OperationsSystem


32/58

5/

18/2012

32

Designof

OperationsSystem


33/58

5/

18/2012

33

Designof

OperationsSystem


34/58

5/18/2012

34

Designof

OperationsSystem


35/58

5/18/2012

35

Designof

OperationsSystem


36/58

5/18/2012

36

Designof

OperationsSystem


37/58

A TOOLFORPRODUCTSCREENING

5/18/2012

37

Designof

OperationsSystem


38/58

A TOOLFORPRODUCTSCREENING

5/18/2012

38

Designof

OperationsSystem


39/58

5/18/2012

39

Designof

OperationsSystem


40/58


41/58

5/18/2012

41

Designof

OperationsSystem


42/58

5/18/2012

42

Designof

OperationsSystem


43/58

5/18/2012

43

Designof

OperationsSystem


44/58

5/18/2012

44

Designof

OperationsSystem


45/58

5/18/2012

45

Designof

OperationsSystem


46/58

5/18/2012

46

Designof

OperationsSystem


47/58

5/18/2012

47

Designof

OperationsSystem


48/58

5/18/2012

48

Designof

OperationsSystem


49/58

5/18/2012

49

Designof

OperationsSystem

PLC is a series of stages that products passthrough in their lifetime, characterized bychanging product demands over time.

There are typically four stages of the product

life cycle: introduction, growth, maturity,and decline

Products in the introductorystage are notwell defined and neither is their market.

Often all the bugs have not been workedout and customers are uncertain about theproduct


50/58

5/18/2012

50

Designof

OperationsSystem

In the growth stage, the product takes holdand both product and market continue to berefined

The third stage is that ofmaturity, where

demand levels off and there are usually nodesign changes: The product is predictableat this stage and so is its market.

Many products, such as toothpaste, can stay

in this stage for many years. Finally, there is a decline in demand,

because of new technology, better productdesign, or market saturation


51/58

5/1

8/2012

51

Designof

OperationsSystem


52/58

5/1

8/2012

52

Designof

OperationsSystem

The first two stages of the life cycle cancollectively be called the early stages of theproduct life cycle because the product is stillbeing improved and refined, and the market

is still in the process of being developed. The last two stages of the life cycle can be

referred to as the later stages because herethe product and market are both well

defined.


53/58

5/1

8/2012

53

Designof

OperationsSystem

Understanding the stages of the product lifecycle is important for product designpurposes, such as knowing at which stage tofocus on design changes.

Also, when considering a new product, theexpected length of the life cycle is critical inorder to estimate future profitability relativeto the initial investment.


54/58

5/1

8/2012

54

Designof

OperationsSystem

The product life cycle can be quite short forcertain products, as seen in the computerindustry. For other products it can beextremely long, as in the aircraft industry.

A few products, such as paper, pencils,nails, milk, sugar, and flour, do not gothrough a life cycle. However, almost allproducts do, and some may spend a long

time in one stage.


55/58

5/1

8/2012

55

Designof

OperationsSystem

Concurrent Engineeringis an approach that bringstogether multifunctionteams in the early phaseof product design in order

to simultaneously designthe product and theprocess.


56/58

5/1

8/2012

56

Designof

OperationsSystem


57/58

5/1

8/2012

57


Inefficient and costly

Takes a longer amount of

timeDoes not create a teamatmosphere- rather itcreatesus versus themmentality


58/58

5/1

8/2012

58


Remanufacturing is theconcept of using

components of oldproducts in the

production of new ones

Documents

OM Chapter Three