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1 confidential
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2 confidential
> Carbon asset development
> Carbon data tracking
> Monitoring
UpEnergy Model
Locally produced
Distribution Channels
Corporates
Product Sourcing
Carbon Optimization
Imports RetailersDirect sales
Warehousing & Logistics
> Importation> Quality assurance> Inventory
management> Client Relationship
Mgmt
SACCOs
3 confidential
Distribution Expertise operating under the brand name “SmartHome”
Sales & Marketing
Product Sourcing
Warehousing & Logistics
Stoves
After Sales Service
Other
4 confidential
Sales Distribution by channelSAVINGS CO-OPERATIVES CORPORATE CHANNEL
RETAILERS ROADSHOWS
OVER 21,000
PRODUCTS DISTRIBUTED
5 confidential
Challenges and possible solutions
SOLUTIONSCHALLENGES
• Securing consistent flow of working capital
• Dependency on carbon revenues to make up for price subsidy for end user
• Customers’ ability to afford high quality, durable products
• High costs of last mile distribution
• Continue to source debt and equity financing
• Sourcing cheaper products with same quality and aspirational appeal
• Signing long term carbon sale agreements with fixed prices
• Reduce cost of logistics and distribution function e.g. through partners
• Devise innovative consumer finance models
• Market stronger value preposition
6 confidential
Kiva Retailer lending program
7 confidential
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