THE FORUM FORTHE INDUSTRY EXECUTIVE

July/August 2009

P U B L I C A T I O N

www.pharmavoice.com

SPECIAL ISSUE

100of theMost

Inspiring People

P

This is reprinted from PharmaVOICE July/August 2009Copyright 2009 by PharmaLinx LLC

The PharmaVOICE 100: 2009

PharmaVOICE is honored to bring you itsfifth annual special issue celebrating 100of the most inspiring individuals in thelife-sciences industry.This issue,which is

called the feel-good issue of theyear, is packed with in-depthprofiles showcasing the industry’sbest and brightest.And whocouldn’t use a little good newsright about now?This issue celebrates the men and

women of the industry who areproviding much-needed inspiration and valuable motivation.Despite tough economictimes, changing market landscapes, and volatile business conditions these industryleaders are setting a gold standard for corporate leadership, cutting-edge research anddevelopment, forward-thinking technology solutions, out-of-the-box creative executionsandmarketing strategies, exemplary career development training processes, and skillfulalliance management.We want to thank all of our readers who took time out of their busy schedules to

nominate those who have made, and continue to make, a difference in their careers forthis year’s PharmaVOICE 100.The quality and number of nominations received this yearconfirms what many of us have known for some time: this industry is driven by people ofvision,who have passion, and who are tireless in their pursuit of better business, science,and processes to improve healthcare and patients’ lives.Each year the selection process becomes more difficult.With thousands of

nominations to consider, our editorial team relies on not only the quantity but the qualityof the submissions themselves,which provide the personal stories and accounts of whatmakes these individuals special.We also take into account an individual’s extracurricularactivities, such as community service, involvement with industry-related organizations andassociations, and philanthropic activities.Each year we strive to give youmore personal insights into the PharmaVOICE 100.As

such, this year we asked our industry leaders to answer a comprehensive survey; theanswers shed light on career highlights, career challenges,watershed industry moments,professional and personal mentors, etc.On the lighter side,we also asked our honorees questions that reveal what makes

them uniquely them:what other profession would they like to attempt, their dream job soto speak;what is the most unusual place they have ever visited; a little-known fact aboutthem; the funniest thing that ever happened to them in their career; and if they had thegift of invisibility,where would they go.These and other personal insights provided our teamwith awealth of information on

which to base this year’s profiles.Expanded profiles necessitatedmore space, so toaccommodate these personality rich portraits, there is exclusive bonus text found only in ouronline edition,which can be accessed via www.pharmavoice.com.We also have compiled areading list that contains the books, fiction and nonfiction, from our thought leaders.To make the print and online issue easier to navigate,we have divided the honorees

into categories that we think best capture their expertise. Please note,however, that manyof this year’s honorees could easily fit into several of the following sections: commandersand chiefs, entrepreneurs, brand champions, change agents, researchers and scientists,patient advocates, technologists,mentors, and alliance builders.I hope you enjoy getting to know this distinguished group as much as we did. I want

to thank our 100 for making this issue possible.We can’t wait to see whomakes nextyear’s list. Submit your nominations for 2010 now!

The

Pharm

aVO

ICE

100PUBLISHER Lisa Banket

EDITOR Taren GromCREATIVE DIRECTOR Marah Walsh

MANAGING EDITORDenise Myshko

SENIOR EDITORRobin Robinson

FEATURES EDITORKim Ribbink

CONTRIBUTING EDITORCarolyn Gretton

DESIGN ASSOCIATEAriel Medel

NATIONAL ACCOUNT MANAGERCathy Tracy

CIRCULATION ASSISTANTKathy Deiuliis

Copyright 2009by PharmaLinx LLC, Titusville, NJ

Printed in the U.S.A.Volume Nine, Number Seven

PharmaVOICE (ISSN: 1932961X) is published monthlyexcept August and December, by PharmaLinx LLC, P.O.Box 327, Titusville, NJ 08560. Periodicals postage paidat Titusville, NJ 08560 and additional mailing offices.

Postmaster: Send address changes to PharmaVOICE,P.O. Box 292345, Kettering, OH 45429-0345.

PharmaVOICE Coverage and Distribution:Domestic subscriptions are available at $190 for oneyear (10 issues). Foreign subscriptions: 10 issuesUS$360. Contact PharmaVOICE at P.O. Box 327,Titusville, NJ 08560. Call us at 609.730.0196 or FAX yourorder to 609.730.0197.

Contributions: PharmaVOICE is not responsible forunsolicited contributions of any type. Unless otherwiseagreed in writing, PharmaVOICE retains all rights onmaterial published in PharmaVOICE for a period of sixmonths after publication and reprint rights after thatperiod expires. E-mail: tgrom@pharmavoice.com.

Change of address: Please allow sixweeks for a changeof address. Send your new address along with your sub-scription label to PharmaVOICE, P.O. Box 292345, Kettering,OH 45429-0345. Call us at 800.607.4410 or FAX your changeto 937.890.0221. E-mail: mwalsh@pharmavoice.com.

IMPORTANT NOTICE: The post office will not forwardcopies of this magazine. PharmaVOICE is not respon-sible for replacing undelivered copies due to lack of orlate notification of address change.

Advertising in PharmaVOICE: To advertise in Pharma-VOICE please contact our Advertising Department atP.O. Box 327, Titusville, NJ 08560, or telephone us at609.730.0196. E-mail: lbanket@pharmavoice.com.

THE FORUM FOR THE INDUSTRY EXECUTIVE

Volume 9 • Number 7

Send your letters to feedback@pharmavoice.com.Please include your name, title, company, and busi-ness phone number. Letters chosen for publicationmay be edited for length and clarity. All submissionsbecome the property of PharmaLinx LLC.

Letters

Printed onrecycled paper

2 J u l y /Augu s t 2 0 0 9 PharmaVOICE

Letter from the EDITOR

Commanders & CHIEFS

3PharmaVOICE J u l y /Augu s t 2 0 0 9

PATIENT SAFETY AND CARE HAVE BEEN THE PRIMARY MOTIVATION

FOR DONATO TRAMUTO THROUGHOUT HIS CAREER.

His innovative work in patient and physician education as well as inthe novel use of pharmaceutical data to provide unique insights are thehallmarks of his career. From his days of implementing disease manage-ment and drug development programs to his current role as CEO andvice chairman of Physicians Interactive in building a relationship of trustbetween pharma and physicians, Mr. Tramuto has worked tirelessly onbehalf of those he represents.

His many achievements are leading the way for disease managementin HIV/AIDs, drug development services and analytics, and safety sig-nal detection programs.

He has more than 30 years of experience in many components ofhealthcare, which give him a broad scope and understanding for devel-oping affordable, accessible, and quality solutions for the complex issuesand problems within the health system.

An idea machine, Mr. Tramuto is forever coming up with newapproaches to solve large-scale problems in the industry.

A trusted and respected thought leader within the pharmaceuticalindustry, Mr. Tramuto can be relied upon to provide support on both theproduct and service segments of the business. He couples extensiveindustry knowledge with a highly consultative approach to deliver newand unique solutions to his pharmaceutical customers worldwide.

He led the recent purchase of Physicians Interactive from its formerparent company and came up with the company’s new tagline: “The

shortest distance between you and your physicians.”Already he is transforming the delivery of educational information

and services to providers through new digital communications technol-ogy. This allows physicians and life-sciences companies to better con-nect, resulting in improved healthcare and patient outcomes.

Taking Physicians Interactive tothe next level has been an excitingopportunity for Mr. Tramuto, onethat requires many of the skills hehas accumulated over the course ofhis professional and personal life, aswell as some new skills that he islearning.

The Internet/digital movementhas been a defining one for theindustry, Mr. Tramuto believes,saying it has forced companies toview physicians as consumers andnot simply as scientists. As infor-mation continues to be readilyavailable at a speed far greater thanonce imagined, the industry willneed to respond in a way that meetsphysicians where they want to be.

Always positive, gracious, gen-erous, and kind,Mr. Tramutomoti-vates his employees and friendswith his life stories and through his humor and metaphors.

Helping others achieve their potential is the greatest accomplish-ment for Mr. Tramuto. Over the years he has watched many of the peo-ple who once reported to him in one capacity or another assume keyleadership positions. He says no single accomplishment can ever replacethe satisfaction that one receives from mentoring and developing solidtalent.

On a personal level, Mr. Tramuto has overcome a severe hearing lossat an early age and rather than shrink from communication, he hasexcelled at it. He says from the time he lost his hearing at the age of 9,enduring more than nine years of multiple surgeries, he was determinedto never give up. As a result of his limited hearing capacity, he developeda severe speech impediment that made adolescent life very difficult. Buthe realized very early that in order to succeed, he needed to maintain hisoptimism and enthusiasm, which helped him to overcome his handicapand create a level of discipline. Ultimately, these experiences have madehim determined and passionate in everything that he does.

Hugely committed to education, he has found many ways to giveback to his community. He established The Donato J. Tramuto Foun-dation to help disadvantaged young people realize their full potentialand lead more fulfilled lives.

In addition, he is a state official, having been elected to the OgunquitBoard of Selectmen in Ogunquit, Maine, in 2006. One year later, he waselected chairman of the board and, in that capacity, he actively representsthe town to the governor on issues related to education and health.

And he serves on the Duke University Fuqua Health Care AdvisoryBoard, as well as on the Regis College Board of Trustees, helping tobring a fresh and incisive perspective that often frees a group to takeneeded action.

Mr. Tramuto was also a PharmaVOICE honoree in 2005. �

DONATO

TRAM

UTO

Donato Tramuto,CEO and ViceChairman ofPhysiciansInteractive, cananalyze rapidlydevelopingchanges inhealthcare andprovide newinsights into theway forward.

DID YOU KNOW?

Donato Tramuto,an elected official inthe state of Maine,made history bywinning his 2006 election on a writein campaign (he was recentlyre-elected to a second term).

NAME:Donato J.Tramuto

CURRENTPOSITION:Vice Chairman and CEO,Physicians Interactive Holdings Inc.

EDUCATION:B.A., Philosophy,Wadhams HallSeminary College

DATEANDPLACEOFBIRTH:July 1956, Dunkirk,N.Y.

FIRST INDUSTRYRELATED JOB:MarionLaboratories

DREAMJOB:Comedian

PROFESSIONALMENTORS:Dr.Mary Jane England,Regis College; Jeannine Rivet, United HealthGroup

CONNECTEDVIA:Facebook

WORDSTOLIVEBY:Never deviate from yourprinciples and always follow your instincts

Determined • Passionate

TRUE INNOVATION

ToaccessaFREEPodcast featuringDonatoTramuto fromPhysicians Interactive,go to pharmavoice.com/podcasts.

4 J u l y /Augu s t 2 0 0 9 PharmaVOICE

Commanders & CHIEFS

DONATO TRAMUTO IS CEO

AND VICE CHAIRMAN OF

PHYSICIANS INTERACTIVE. IN

HIS ROLE, HE IS COUPLING HIS

EXTENSIVE INDUSTRY

KNOWLEDGE WITH A HIGHLY

CONSULTATIVE APPROACH TO

DELIVER NEW AND UNIQUE SOLUTIONS TO

HIS PHARMACEUTICAL CUSTOMERS

WORLDWIDE.

A trusted and respected thought leaderwithin the pharmaceutical industry, Mr. Tra-muto can be relied upon to provide support onboth the product and service segments of thebusiness.

Before joining PI in November 2006, Mr.Tramuto served as CEO of i3, a global phar-maceutical services company that is part ofIngenix, a UnitedHealth Group company. Inthis capacity, Mr. Tramuto oversaw the clinicalresearch, pharmaceutical data, analytics, out-comes, EPI/safety, health education, andstrategic consulting business units.

While at i3, he spearheaded the introduc-tion of the i3 Drug Aperio product, whichoffers a safety signal detection program forpharmaceutical drugs.

Before joining i3, Mr. Tramuto was one ofthe founders of Protocare Inc., a provider ofdrug development services. He served as CEOand president of the Protocare sciences divi-sion and as corporate officer of from 1998 to2003.

Before that, Mr. Tramuto was corporate VP

of marketing/healthcare at Caremark, wherehe helped create the company’s first diseasemanagement program for HIV/AIDS.

Hugely committed to education, he hasfound many ways to give back to his commu-nity, including establishing The Donato J. Tra-muto Foundation. The Foundation helps youngpeople in developing countries learn Englishpreparing them for career opportunities, as wellas granting each year two four-year collegescholarships to students in the United States.One of the recipients of a Foundation award isnow a sales representative with a top-tier phar-ma company, who credits his success to the helphe received and the guidance Mr. Tramutooffered him along his college path.

Mr. Tramuto has also made healthcare apriority for the Foundation by supporting anumber of health-related projects and initia-tives at orphanages and HIV clinics, as well asthrough projects led by other organizations.

The Foundation, djtfoundation.com, wasfounded in the fall of 2001 following the trag-ic events of 9/11.

At that time, Mr. Tramuto was commut-ing between California and Maine each weekand he was scheduled to be on United Flight175 along with his two friends and their 3-year-old son, who were in Maine visiting him.On Monday, Sept. 10, he woke up with atoothache and arranged for an afternoon den-tal appointment in Boston — a decision thatleft him on a flight to California on Mondayevening instead of September 11th. Unfortu-nately, his friends boarded Flight 175 and losttheir lives on that fateful Tuesday morning.

Touched by the loss of his friends, Mr. Tra-

muto established the Foundation as a means toprovide opportunities and assistance to youngindividuals with special challenges. For him itwas a way to both honor her friends and tohelp others achieve their goals and dreams.

Since its inception, the Foundation hasassisted many different organizations bothnationally and internationally. Some examplesof the Foundation’s philanthropic reach are: 25students have attended or are currently in col-lege under the Donato J. Tramuto FoundationScholarship; the Foundation has educated anentire village in Cambodia on the English lan-guage; it has helped families effected by Hur-ricane Katrina; it has provided grants tonumerous AIDS organizations, advancing theirvision to provide social assistance to those liv-ing with HIV/AIDS; it has provided hearingdevices to centers involved in performing arts;and the board of directors of the Foundationhas been uniquely involved in offeringmentor-ing services to the scholarship recipients. �

DONATOTRAMUTO AN INDUSTRY HEROMORE

HOBBIES:Exploring Italy, antique cars, exploring goodrestaurants, spending as much time as possible with hisgolden retriever

GIVINGBACK:The Donato J.Tramuto Foundation

BUCKET LIST:Travel to the Middle East; return to Italy

INSPIRATION: Individuals who have overcome a challenge

TOP IPODDOWNLOADS:Dou

MOSTUNUSUALPLACEVISITED: India

LIFE LESSONS:Everything in moderation, including moderation

ALITTLE-KNOWNFACT:He is an elected official in Maine

GETTING PERSONALWITH DONATO TRAMUTO

The Brand Champions (continued)Mark StinsonBrendan Ward

The Change AgentsColleen AdamsVaughn AnthonyJeffrey BerkowitzDebbie BotwickOlivier ChateauNancy CorkumMichelle Dipp, M.D., Ph.D.Mary Hensley EvansFrederick FoardFabio GrattonThomas GunningJoseph MartinezMichael McLaughlin, M.D.Donna RamerBrent SaundersLori ShieldsAndy SmithKarla Stricker AndersonShaun Urban

The Researchers & ScientistsLee Babiss, Ph.D.Larry Blankstein, Ph.D.Mark Corrigan, M.D.Geoffrey FrancisSteven Gilman, Ph.D.Jack McKenzie, Ph.D.Peter Smith, Ph.D.

The Patient AdvocatesPeg ConnellyPaula GarrettKathy GiustiLyndi HirschEmma SergeantStanley Wulf, M.D.

The TechnologistsLucy DeusDavid PastaJoe Tetzlaff

The MentorsGlen DrummondPeter MarchesiniDan SchneiderLarry Wright, Ph.D.

The Alliance BuildersSusan DorfmanKaren Hanson, Ph.D.Dominic MarascoBill MeisleHussain Mooraj

Laurie Cooke,R.Ph.HealthcareBusinesswomen’sAssociation

Kyle KennedyThe Medical Affairs

Company

DonatoTramutoPhysicians Interactive

Faruk CapanIntouch Solutions Inc.

Robert NorrisComplete HealthcareCommunications

AlanTopinTopin & Associates

BrendanWardRegan CampbellWard •McCann

George GlatczVox Medica

Nancy CorkumJohnson & Johnson

Andy SmithPalio

The Commanders & ChiefsAhsan AwanRoss BjellaLaurie Cooke, R.Ph.John FarinacciTuan Ha-NgocFred HassanThomas Hughes, Ph.D.Greg JohnsonRick KeeferKyle KennedyWilliam MaichleJohn Maraganore, Ph.D.Francois Nader, M.D.Nader Naeymi-RadAngus RussellLaurent Schockmel, DVMJeffrey Stein, Ph.D.Engelbert Tjeenk Willink, M.D.Donato TramutoDaniel Vasella, M.D.Andrew Witty

The EntrepreneursMichael BeckloffGary BeerJoan Bradley, Pharm.D.Faruk CapanJaswinder ChadhaRon Cohen, M.D.Jay DeakinsDenise DeMan-WilliamsElizabeth Izard ApellesJulie KampfJeffrey Kingsley, D.O.James KnipperTed LawrenceEllen MorganRobert NorrisGeorgette PascaleStuart Peltz, Ph.D.Kenneth PhelpsChristine PierreAhnal Purohit, Ph.D.Don SchenkerChristopher SchroederLecia ShafferRobert SternAlan Topin

The Brand ChampionsCharlotte BerlinJudy CapanoCandice FliednerGeorge GlatczMarcia GoddardJohn KaiserKimberly LevyBarry Schmader

WHO’S ON THE LIST — 2009 Indexed by Section

The PHARMAVOICE 100

Ahsan AwanGlobal CINRG

5PharmaVOICE J u l y /Augu s t 2 0 0 9