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Digital Edition of the 4/20/15 HealthCare Provider

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  • APRIL 2015 I HEALTHCAREPROVIDER.COM $4.95

    PROVIDERPROVIDERPROVIDER

    CROUSE HOSPITALS

    KIMBERLY BOYNTONHEALTH CARECEO TALK:

    SPONSORED BY:

    TELEMEDICINEHANCOCK ESTABROOK ATTORNEYS DISCUSS

    TELEMEDICINE ISSUES AT SYMPOSIUM

    READY FOR CHANGE

    SOS SHOWS ITS BACKBONE IN TRANSFORMING ITS OPERATION

    COMING SOONLORETTO EXPECTS NEW PACE

    CNY FACILITY TO OPEN IN JUNE

    THE LISTPHYSICALTHERAPY PROVIDERS

    A publication for and about health-care providers in CNY

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  • APRIL 2015

    NEWS

    EDITOR-IN-CHIEFAdam Rombel

    [email protected]

    ASSOCIATE EDITORMaria J. Carbonaro

    [email protected]

    STAFF WRITERSEric Reinhardt

    [email protected]

    Norman [email protected]

    CREATIVE DIRECTORErin Zehr

    [email protected]

    RESEARCH DIRECTORNicole Collins

    [email protected]

    COLUMNISTSGerald J. Archibald

    SALES

    Mary [email protected]

    Dony [email protected]

    Jim [email protected]

    MARKETING BBB Marketing Inc.

    CIRCULATION

    Circulation Management(315) 579-3927

    ADMINISTRATIVE

    PUBLISHERMarny Nesher

    [email protected]

    PUBLISHER EMERITUSNorman Poltenson

    [email protected]

    BUSINESS MANAGERKurt Bramer

    [email protected]

    www.healthcareprovider.com

    Health-Care BRIEFSSYRACUSE ACR

    Health has elected Dr. Cynthia Morrow and attorney Shannon OConnor to its board of directors.

    Morrow, M.D., MPH, is professor of practice in public administration and international affairs at the Maxwell School of Syracuse University. She holds a joint appointment as assistant pro-fessor in the Department of Public Health at Upstate Medical University. Morrow previously served as the commissioner of health for Onondaga County.

    OConnor is an assistant corporate counsel in the City of Syracuse Law Department. Prior

    to her law career, she worked with HIV positive and at-risk individuals in Buffalo and the District of Columbia.

    ACR Health says it is a nonprofit, community-based organization pro-viding a range of support services to individuals with

    chronic diseases, including HIV/AIDS, diabetes, heart disease, obesity, asthma, substance-use disorders, and serious mental illnesses.

    Founded in 1983, the organization pro-vides services in nine Central New York coun-ties: Cayuga, Onondaga, Oswego, Jefferson, St. Lawrence, Lewis, Herkimer, Oneida, and Madison.

    Morrow, OConnor elected to ACR Health board

    MVP Health Care lost $12.4 million in 2014, which it said was a nine percent im-provement over 2013.

    The Schenectadybased health insurer announced its 2014 financials in a news re-lease issued April 1.

    MVP generated $2.9 billion in revenue last year, up nearly 18 percent from $2.5 billion in 2013. MVPs membership remained strong with sig-nificant increases in several program areas, the release stated.

    MVPs fiscal performance in 2014 significantly exceeded its earlier projections due, in part, to greater savings as part of the integration of Hudson Health Plan opera-tions, the health insurer said.

    MVP acquired Hudson, a Tarrytown, New Yorkbased Medicaid managed-care orga-nization, in August 2013.

    MVP ended the year in a

    very strong position, grow-ing membership, reducing expenses and investing in a multi-year transformation of our business to better serve our members, Christopher Del Vecchio, execu-tive vice presi-dent of strategy and innovation at MVP Health Care, said in the release.

    MVP also listed what it considered as achievements in 2014.

    The health insurer said it garnered the largest share of the health-care exchange market in upstate New York.

    MVP also provides services to more than 6,000 member groups, trusts, and associa-tions and grew that portion of its membership about 12 percent in 2014.

    Membership in its Medicaid

    managed-care programs also grew about 20 percent last year, the health insurer added.

    MVP Health Care is the sixth-largest health insurer

    in Central New York, ranked by number of members, ac-cording to the 2015 Book of Lists. The health insurer has more than 62,000 members in Central New York. MVP employs 36 people in the region.

    MVP employs 1,500 people statewide and has 700,000 total members, according to updated figures provided by a spokeswoman on April 3.

    MVP Health Care posts $12.4 million loss in 2014

    PROVIDER

    2 HEALTHCARE PROVIDER I APRIL 2015

    Business JournalNews Network

    Business JournalN e w s N e t w o r k

    Business JournalNews Network

    Business JournalNews Network

    Business JournalNews Network

    Morrow OConnor

  • april 2015 I HEALTHCARE PROVIDER 3

    Master of Science in Nursing Education Why pursue a degree in nursing education at SUNY Poly?tJODSFBTJOHEFNBOEGPSOVSTFFEVDBUPSTtUIFnFYJCJMJUZPGQBSUPSGVMMUJNFPOMJOFDPVSTFTtBGGPSEBCMFFEVDBUJPOGSPNBOBUJPOBMMZBDDSFEJUFE OVSTJOHQSPHSBN

    Find out more: (SBEVBUF"ENJTTJPOT0GmDFSUNY Polytechnic InstituteHSBEVBUF!TVOZJUFEVtsunypoly.edu/graduate

    CAREER SNAPSHOT:Physical Therapists

    Physical Therapists by CNY County NumberBroome 170Cayuga 52Chemung 73Chenango 26Cortland 36Herkimer 46Jefferson 79Lewis 20Madison 62Oneida 239Onondaga 583Oswego 89Seneca 20St. Lawrence 96Tioga 53Tompkins 104CNY TOTAL 1,748NYS Total 17,288

    Source: NYSED.gov, as of Jan. 1, 2015

    $38.31Hourly mean wage for physical therapists in New York

    36%Projected percent change in employment for physi-cal therapists (PTs) in the U.S. from 2012 to 2022

    $80,610Annual mean wage for PTs in New York

    $51,910Annual mean wage for PT assistants in New YorkSources: BLS and NYS Department of Labor

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    4 HEALTHCARE PROVIDER I APRIL 2015

    BY ERIC [email protected]

    DeWITT Four lawyers in the health-care group of Hancock Estabrook, LLP dis-cussed legal issues of tele-health and telemedicine during the Syracuse law firms 2015 Health Law Symposium held March 5 at the DoubleTree by Hilton Hotel in DeWitt, near Carrier Circle.

    The panel discussion covered topics that included reimburse-ment, licensure, medical-staff credentialing, liability, and se-curity issues.

    The attorneys participating included Mary Miner, Meghan Gaffey, Catherine Diviney, and Laurel Baum.

    ReimbursementWe have some similarities

    and some inconsistencies on definitions of telehealth in terms of reimbursement, depending on if you speak to general prac-titioners or to Medicare repre-sentatives, Miner said to open her remarks.

    For reimbursement, Medicare defines telehealth as a condition of payment, meaning telehealth must use an interactive audio and video-telecommunications system that permits real-time commu-nication between the provider and the patient.

    Interestingly, CMS (Centers for Medicare & Medicaid Services) also has a definition of telemedicine under Medicaid, which is the same as this first

    definition but they call it telemedicine, said Miner.

    New York has legislation pending, she added, but cur-rently has a separate definition for telehealth, which includes telemedicine, store and for-ward technologies (such as the use of digital images and telera-diology services), and remote patient monitoring.

    The main limitation to re-imbursement for Medicare has been that they only reimburse for services that are provided to patients in a rural area, she noted.

    But that doesnt mean that Medicare doesnt reimburse for other services provided through communication tech-

    Hancock Estabrook attorneys discuss telemedicine issues at symposium

    Hancock Estabrook attorneys (from left to right) Laurel Baum, Catherine Diviney, Meghan Gaffey, and Mary Miner discuss legal issues of telehealth and telemedicine during the law firms 2015 Health Law Symposium held March 5 at the DoubleTree by Hilton Hotel in DeWitt.

    See sYmposIum, page 20 4

    KeY FactS6Topics

    covered:Reimbursement,

    licensure, medical-staff credentialing, liability, and

    security issues

    6Panel

    Attorneys:Mary Miner,

    Meghan gaffey, catherine Diviney,

    and Laurel Baum

    The main limitation to reimbursement for Medicare has been that they only reimburse for services that are provided to patients in a rural area.

  • april 2015 I HEALTHCARE PROVIDER 5

    Poll: Consumers interested in video consultations with doctorsBY NICOLE [email protected]

    A recent poll conducted by Harris Poll on behalf of American Well, a telehealth company, found that 64 percent of consumers would be willing to have a remote video consultation with a doctor.

    The most common reason was convenience. Saving time and money, avoiding germs at hospi-tals and clinics, and the comfort of being able to stay at home when

    not feeling at their best were other common motives to opt for a video consultation.

    Here are some other results re-garding consumer telehealth prefer-ences from the online survey of more than 2,000 adults:

    For more information about our graduation rates, the median debt of students who completed the program, and other important information, please visit our website at www.bryantstratton.edu/disclosures.

    www.bryantstratton.edu315.804.4004Syracuse Liverpool

    Prepare for a great future in theSyracuse areas only OTA program!