What is it?The products and services a business offers. is an
overall view of .. products and services that together represent
value for a specific customer segment. It describes the way a firm
differentiates itself from its competitors and is the reason why
customers buy from a certain firm and not from another. a clear,
compelling and credible expression of the experience that a
customer will receive from your offering.
What is it?The way to achieve this is by your
organizationdesigning and aligning allyour resources to deliveryour
value proposition the difference between just saying what youre
going to do versus actually doing it.
It should provide a statement of business strategy; more
specifically a statement of the way a business proposes to use all
its resources to deliver superior value to its clients, in a
profitable way, for itself.
Value Proposition
What it should includes?What is the timeframe for this
proposition?Who is the intended client?What does the organisation
want that client to do?What are the best alternatives this client
will have if they dont use our organisation?What will be the
clients experience? This must include price and must be
measurable.
Why Describe Value Proposition?Ability to describe the benefits
(tangible/ intangible) that the customer can get from using the
proposed product or servicesAbility to justify the price the
customer pay for the product/ services based on the value they gets
from itAbility to convince the customer on the added/ extra benefit
he/she get compared to the rivals product/ servicesAbility to
highlight the product/ services uniqueness
Value PropositionConsists of the sum total of benefits which a
we promises that a customer will receive in return for the
customer's associated payment
Value proposition =BENEFITS customer gets COST the customer
pays
Value PropositionA customer can evaluate a company's value
proposition on two broad dimensions with multiple subsets:relative
performance: what the customer gets from the vendor relative to a
competitor's offering;price: which consists of the payment the
customer makes to acquire the product or service; plus the access
cost
Value Proposition ChecklistHave you defined the market segments
you want to target?Do you understand your markets points of pain?
Do you have a clear idea of the quantitative and qualitative
aspects of the value your customers are looking for? Do you
understand the nature of the risk your customers perceive if
choosing you? Have you identified the specific offer you are making
to the target market?
Value Proposition ChecklistDo you understand how your offer
draws on your companys competencies and capabilities to deliver
value?Have you linked your offer to your markets needs and pains,
and framed this in terms of benefits?Have you compared and
differentiated the value that you deliver from the value delivered
by your competitors? Have you identified sources of proof to
substantiate your ability to deliver on your value promise?Have you
integrated your value proposition messages into all your internal
and external communications
