01 Markets & Malls

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Villaverde, Jonna Camille F.


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GLOSSARYMARKETmeeting of people for buying and selling merchandise;

a space or building in which the market activity can beheld.


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GLOSSARYMALL

usually a promenadeor public walkdesigned with shadetrees;

or an open or covered passagewayor concourseproviding access torows of stores


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GLOSSARYPALENGKE A Hispanic term, meaning, a shopping place of public or

civic ownership and function.

In the Filipino culture, itis a place where the artof tawaran or price-haggling is not only astandard procedure of trading, but moresignificantly, a tradition.


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GLOSSARY

usually an open-air

market for sale of secondhand items or antiques.

FLEA MARKET

In Filipino terms, it can bea tiangge or an open-stylemarket for sale of low-priced goods; or ukay- ukay where goodcondition second-handitems are sold.


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GLOSSARY

WHOLESALE

the sale of commodities in large quantities, usually for resale purposes .

RETAILthe sale of commodities in small quantities, for ultimate use of consumer


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B ASICTHEORIES

B ASIC THEORIES OF MARKETAND MALL DESIGN

Nowadays, the term market has evolved in meaningfrom the traditional fresh produce marketplace thatevery city and town in the whole world have, tospecialized settings like :


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B ASICTHEORIES

the SUPERMARKET, where fresh produce are mostoften frozen and the goods are obtained not frompersons but from racks..


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B ASICTHEORIES

... and one payment is made at the end of a usuallylong line at one of many cash and credit counters;


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B ASICTHEORIES

the SHOPPING MALLS, where the biggest range of goods and services (as they say about the Mall of America, everything you need from birth to death)can all be found in one department store, or in many

different shops housed in one building ;


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B ASICTHEORIES

and of course, the original of them all, the FLEAMARKET, equivalent to our tiangge , which normallyare temporary, sometimes celebratory events,organized by a mix of business- and non-business

people, where the goods featured for sale areoftentimes recycled, or used items like furniture,clothes, toys, and an assortment of memorabilia ;


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SPATIALFRAMEWORK

In analyzing the switch of patronage from thetraditional p alengke to the supermarket and shoppingmalls, the equation between shopping and pleasure isclearly noted. Further, pleasure is equated withconvenience, social growth, even cultural enrichment,and ultimately healthy, wholesome entertainment.

The spatial framework that supports these desiredqualities can be summed up as follows:

SPATIAL FRAMEWORK OF THEDESIRED SHOPPING PLACE


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SPATIALFRAMEWORK

UR B AN DESIGN CONTEXT

1. The compatibility of the shopping place to the landuse and human activities of the adjacent areas. For example in church areas, the combination of churchdevotion, food and shopping provided the impetusfor success.

UrbanDesign

Context


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SPATIALFRAMEWORK

2. The clear and direct linkage of public commuter access to the shopping place. The most ideal situationis achieved when shoppers and market goers embarkand disembark almost literally at the doorstep of the

shopping place.UrbanDesign

ContextHence, inmany placeshere andabroad, it is

goodinvestment toconnect ashopping malldirectly to atrain station .


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SPATIALFRAMEWORK

3. The systematic ingress and egress into the shoppingcenter. The ease of circulation for all types of vehiclescontribute to the necessary visual, physical orderlinessso that vehicular and pedestrian traffic congestion can

be eliminated, if not, minimized .UrbanDesign

Context


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SPATIALFRAMEWORK

4. The defensibility of the space. A shopping district canbe planned to capitalize on its defensibility byenhancing visual controls, eliminating dark corners,and providing security services and surveillance

systems appreciable not only by protectors, but also bythose aimed to be protected.Urban

DesignContext


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SPATIALFRAMEWORK

5. The availability and workability of basic communityservices. These include adequate provisions of facilities for water, power, telecommunications supply,drainage, security and surveillance, and such

services as garbage collection and disposal. Specialservices can enhance the well-being of the space, andthese include street cleaning, street decoration, andspecial events provisions .

UrbanDesign

Context


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SPATIALFRAMEWORK

UrbanDesign

Context

6. Most of all, the legibility and memorability of thespace. Architecture is one powerful means of ensuring such qualities: this includes the architectureof the streetscapes that provide the planting, site

furniture, signages, and most especially, the texturesand colors of the physical and natural surroundings


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SPATIALFRAMEWORK

UrbanDesign

Context

6. . as well as the architecture of the building that encloses, enframes and secures theactivities inside, beckoning the community to comeand visit and patronize it.


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SPATIALFRAMEWORK 1. A strong and clear

statement of arrival. The

building should INFORM,DIRECT, GUIDE the visitorstowards the appropriateentrances .

B UILDING ARCHITECTURE CONTEXT

B uildingArchitecture

Context


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SPATIALFRAMEWORK

1. and then towards the particular destinations inside .


Context


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SPATIALFRAMEWORK

2. Adequate provision of spacious and secure parkingspaces. This is compulsory not only to service privatecar owners but also deliveries and pick-up services .


Context


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SPATIALFRAMEWORK

3. The legibility of the interior space. This includes theclarity in the arrangement of goods and services,clarity in the flow from one point to another..


Context


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SPATIALFRAMEWORK

3. .. and clarity in the services available for the shopper as well as the tenants, vendors and administrators .


Context


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SPATIALFRAMEWORK


Context

4. The flexibility of use of the interior space. Shoppingcenters always benefit from the variety of goods,services and events that are featured on occasionalbasis. The interior space must be able to respond tothe needs of such occasions.


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SPATIALFRAMEWORK


Context

5. The defensibility of the interior space. The users andgoods, the structure and the services within thebuilding must be secured from burglary, arson, andother crimes, also from vandalism, vagrancy, andother disturbances.


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SPATIALFRAMEWORK


Context

6. The adequacy and efficiency of building and operationsystems. The provision of adequate and efficientbuilding systems contributes to the ease andefficiency of maintenance and operations of ashopping place. Such provisions include people-moving systems; products-moving systems; vendingsystems; monitoring systems; security andsurveillance systems; and others .


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NEWTRENDS NEW TRENDS OF ACTIVITIES OF THE

SHOPPING PLACE

The Entertainment Place

watching movies, watching plays, enjoying finedining, or trying out the latest fast-food craze.childrens play places ranging from normal toadventurous.

child-care services for the familys complete comfort.the hottest, trendiest venue for special events, likefashion shows, book and other product launchings,even birthday bashes and weddings.

TheEntertainment

Place


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NEWTRENDS

TheEntertainment

Place


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NEWTRENDS

TheHealth and

Wellness

The Health and Wellness Venue

relaxation, physical grooming and fitness services,like spas, gyms, aerobics, yoga and the like, of wall-climbing and rapelling events, of wellness clinicsand healthy food shops .


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NEWTRENDS

ThePark

The Park

alternative to pleasurable use of parks for activeleisure as well as passive leisure like book-readingand on-the-spot painting .


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NEWTRENDS

TheOne-Stop

Shop

The One-Stop Shopping Milieu

whole range of shopping goods from clothes tobooks to furniture, and everything you need frombirth to death in varying shopping styles boutiques, wholesale, retail, tiangge, etc .


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NEWTRENDS

TheTourist

Destination

The Tourist Destination

a photo-opportunity place, a kind of coffee-table-booklocation for place and people-hunters. It is a visitorshaven, the come-and-see place .


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NEWTRENDS

TheCultural

Center

The Cultural Center

cultural events: plays, town fiesta and religiousfestival re-enactments, premier shows, art exhibits,galleries and museums.


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NEWTRENDS

ThePlace To B e

The Place to B e

the meeting place the place to be, to meet friends,to see people, to gauge fashion trends, to connectwith the world .


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DESIGNAND

PLANNING

CRITERIAColumn Spacing

Significantdimension is thatof the length of mall because itdictates thestorefront widths.

GENERAL DESIGN AND PLANNINGCRITERIA

Often used widths are 6.00m, 7.50m, and 9.00m with thelast one being most flexible because it canaccommodate two stores within the bay .


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The length of the mall generally should not be more than244.00m between department stores and other major features


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DESIGNAND

PLANNINGCRITERIA


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DESIGNAND

PLANNINGCRITERIA

Store Depths

For one-storey shops, buildings are usually 36.00m to42.50m deep, sometimes more to accommodate bigger

stores .

If there are basements or mezzanines, sometimes thedepth can be reduced by 20 to 25 percent

Clear Heights

These vary from 3.00m to 4.20m or more, with 3.60m agood average. Above the clear height, there must beadequate space for air-conditioning ducts, recessedlights, structural system, and others .


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DESIGNAND

PLANNINGCRITERIA

Central Plant vs. Individual HVAC System

Regardless of which method is used, the space to beoccupied by all equipment must be determined, both insize and location, in the earliest planning stages. CentralPlant equipment can be located in a separate building,on the roof, or elsewhere, so long as it is economical interms of design and length of runs. Individual plants ineach store require exterior space like balcony, windowledge or roof for condenser units or cooling towers .


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DESIGNAND

PLANNINGCRITERIA

Exterior Walls

As these may have show windows, service doors, publicentrance doors, or trash rooms, a modular design thatcan suitably accommodate, for visual effect, any of thesefeatures is very desirable. More often, though, in malls,show windows and public entrances are found insiderather than face the parking lot since most customersenter the stores from the mall .


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DESIGNAND

PLANNINGCRITERIA

Services

Services include the delivery of goods to the variousstores, as well as the removal of trash and garbage.

In a single-level shopping center, servicing may be doneby one of the following :

Underground service tunnel under the mall. This system avoids allunsightly trash, keeps parkedtrucks out of the way, and avoids

allocation of prime parking tospace to service trucks. It alsorelegates non-selling activities tothe basement, reserving the mainfloor for sales. However, thetunnel adds to the total

construction cost .


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DESIGNAND

PLANNINGCRITERIA

Service courts on the periphery of the building complex.These are usually partially shielded/enclosed from thepublic view by masonry walls. Their cost is minimal butthey occupy land space that is usually expensive or

could otherwise be used for parking .


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DESIGNAND

PLANNINGCRITERIA

Over-the-curb and sidewalk directly from the street. Thisis the cheapest and uses the least land, but it requiresrigid enforcement of cleanliness by the buildingmanagement, delivery of merchandise and removal of

trash generally before and after business hours, and themandatory inclusion of trash rooms in each store .


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DESIGNAND

PLANNINGCRITERIA

In multi-level projects, the use of strategically placed freight elevatorsis necessary. These usually connectto fireproof passages at the rear of the stores, and often serve also asfire exits. This type of developmentthat necessitates service corridors,service courts can be fewer andmore concentrated.

Mezzanines are often used as

storage and non-selling space. Suchfacilities have value since theyreduce the depth of space requiredand hence, the land occupied, butthey rarely produce savings inconstruction cost because of the

need for greater building heights .


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END OF LECTURE

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01 Markets & Malls