Designing sustainable Malls

FOREMAN & COMPANY LTD. © 2008

Welcome to

FOREMAN & COMPANY LIMITEDFOREMAN & COMPANY LIMITED A limited liability company registered in New Zealand

IntroducingOur Brand, our Branch Office intentions for Dubai

&

JOHN B FOREMAN B.Arch, FRPC, ASID, FBDS, ANZCSC, FFGIRetail Design & Planning Consultant

Chairman & Managing Director & Author of six books on RBP Retail Behavioral Psychology and Retail Design for

Shopping Centres

Please click here to start the show


What are we?What are we?

We are International Retail Design and Planning We are International Retail Design and Planning Consultants, originally from the in UK with a thorough Consultants, originally from the in UK with a thorough grounding in Retail Architecture; the practice stretched grounding in Retail Architecture; the practice stretched across Europe. In 1967 lifestyle changes provided a new across Europe. In 1967 lifestyle changes provided a new beginning in New Zealand with local retailing in its infancy beginning in New Zealand with local retailing in its infancy and opportunities to create Retail Environments in Oceania, and opportunities to create Retail Environments in Oceania, SE Asia and India.SE Asia and India.

In Dubai; Foreman & Company Ltd are known as Facilities In Dubai; Foreman & Company Ltd are known as Facilities Management Consultants specialising in Retail Management Consultants specialising in Retail EnvironmentsEnvironments


In the following slides we presentIn the following slides we presenta different perspective on the a different perspective on the

Retail Design and Planning of a Retail Design and Planning of a Retail EnvironmentRetail Environment

This Presentation offers a This Presentation offers a perspective from the Mall Owners perspective from the Mall Owners

viewpointviewpoint


We have a solution, but firstWe have a solution, but firstlet’s dig a little deeperlet’s dig a little deeper

Is your Retail Mall investment Is your Retail Mall investment performing for you?performing for you?

NO!NO!


Your mall may look fantastic Your mall may look fantastic

But are you the slave of an But are you the slave of an architectural monument ?architectural monument ?

Do you have empty tenancies ? Do you have empty tenancies ? REMEMBER 20% is the tipping point REMEMBER 20% is the tipping point are you content with your ROI ? are you content with your ROI ?

If your rent levy is governed by sales figures, you need us


Demographics change - does your Mall Demographics change - does your Mall reflect the NEW Psychographic wants? reflect the NEW Psychographic wants?

Wants are different to needs Wants are different to needs Have your consultants allowed for today ? Have your consultants allowed for today ?

There is a BIG difference between the two !There is a BIG difference between the two !

Wants are born from emotions Wants are born from emotions and Needs from daily staplesand Needs from daily staples


How effective is your Category Plan How How effective is your Category Plan How strong is your Tenancy Mix strong is your Tenancy Mix

Do your tenancy design manuals focus Do your tenancy design manuals focus and guide your retailer to performance and guide your retailer to performance success using guidelines that worksuccess using guidelines that work

Do your tenancy coordination manuals Do your tenancy coordination manuals assist your tenants with successful assist your tenants with successful presentationpresentation


We provide We provide pre-design induction to your tenants on pre-design induction to your tenants on what works and what does not, to guide what works and what does not, to guide them to success in using effective them to success in using effective environments with retail theatreenvironments with retail theatre

We will teach them how to use RBP We will teach them how to use RBP psychology as a selling tool psychology as a selling tool

Your tenants may need knowledge Your tenants may need knowledge


We provide confidential guidance We provide confidential guidance to all the project teamsto all the project teams

It is not difficult to re-plan your It is not difficult to re-plan your existing mall to be successfulexisting mall to be successful

New Malls need RETAIL PLANNING New Malls need RETAIL PLANNING we are experienced retail planners we are experienced retail planners

of sustainable retail of sustainable retail environments that provide exponential environments that provide exponential

growthgrowth


You know you cannot rely You know you cannot rely totally upon BRANDS totally upon BRANDS

You need guarantors for You need guarantors for your investmentsyour investments


BRANDS are not guarantorsBRANDS are not guarantorsSo what works and what doesn’t work?So what works and what doesn’t work?

Shoppers work, guaranteed

Retailers selling to Shoppers daily Retailers selling to Shoppers daily guarantees sustainabilityguarantees sustainability


There are three simple rules to follow There are three simple rules to follow It is called bottom up retailingIt is called bottom up retailing

Give the shopper an environment that Give the shopper an environment that excites their imaginationexcites their imagination

Teach the retailer how to use that Teach the retailer how to use that environment so shoppers will be happy environment so shoppers will be happy to pay more for service excellenceto pay more for service excellence

Then Retailers will be more willing Then Retailers will be more willing to pay top rents for top performing to pay top rents for top performing retail environmentsretail environments


Retailing has its own psychology that Retailing has its own psychology that controls the emotions and create salescontrols the emotions and create sales

We have studied this for over 48 years We have studied this for over 48 years and use our knowledge of and use our knowledge of RRetail etail BBehavioural ehavioural PPsychology for your benefitsychology for your benefit

Our experience generates a sustainable Our experience generates a sustainable environment that provides you with the environment that provides you with the tools to combat the Mega Centres that tools to combat the Mega Centres that are yet to comeare yet to come


We Design and Project Manage Malls that We Design and Project Manage Malls that provide great places for Retail theatre provide great places for Retail theatre

We use our specialised knowledge for We use our specialised knowledge for the benefit of you and your shoppersthe benefit of you and your shoppers

Our collaboration team with over 120 Our collaboration team with over 120 professionals will treat your project professionals will treat your project as the only one they haveas the only one they have


We provide Tenancy Co-ordination service We provide Tenancy Co-ordination service to manage your tenants entry into your to manage your tenants entry into your Retail Environment Retail Environment

We are experienced Retail Designers with We are experienced Retail Designers with passion to guide your Retailerspassion to guide your Retailers

We understand Retail is in the Detail and We understand Retail is in the Detail and consistent selling to enlarging markets consistent selling to enlarging markets creates exponential business creates exponential business


To review your current market position because To review your current market position because Demographics have evolved to PsychographicsDemographics have evolved to Psychographics

We promiseWe promise

To project that review forward and create for you a To project that review forward and create for you a sustainable retail environment for exponential growthsustainable retail environment for exponential growth

A future that satisfies both your BRAND conscious A future that satisfies both your BRAND conscious tourists and gives full consideration to your tourists and gives full consideration to your Demographic staplesDemographic staples

Your shoppers will become dedicated and returning patrons Your shoppers will become dedicated and returning patrons of your Mall and your retailers so that you both winof your Mall and your retailers so that you both win

Never to disclose your business to any other partyNever to disclose your business to any other party


In retailing, the Pareto Principal slates In retailing, the Pareto Principal slates 80% of the sales come from 20% of the effort 80% of the sales come from 20% of the effort

under normal conditions under normal conditions

We provide the point of difference that We provide the point of difference that breaks all rules by using applied breaks all rules by using applied RRetail etail BBehavioural ehavioural PPsychology sychology

‘‘RBP’RBP’

Let us teach you the tricksLet us teach you the tricks

WelcomeWelcome to a selection of to a selection of

a few of our a few of our favorite retail favorite retail environmentsenvironments

If your retail environment is underperforming, or you know it can improve, allow us the privilege of sharing with you our knowledge as International Retail Design and Planning Consultants where we continuously add value to the Retail industry in Australasia, the Pacific Basin, SE Asia, India and now the UAE.


A Selection of effective Retail EnvironmentsA Selection of effective Retail Environments



Our next slide is from our Our next slide is from our City Centre Mall portfolioCity Centre Mall portfolio


City Centre Malls City Centre Malls in Australasiain Australasia


We create great Retail Theatre We create great Retail Theatre for retailersfor retailers



And awesome And awesome Retail Theatre Retail Theatre

for Malls for Malls



We provide special tools to generate We provide special tools to generate sustainable and exponential growthsustainable and exponential growth

We designed and use Retail Eye “LIVE” We designed and use Retail Eye “LIVE” data gathering & analysis programmesdata gathering & analysis programmes

Do you monitor pedestrian flows Do you monitor pedestrian flows throughout the mall to aid in throughout the mall to aid in rental assessmentsrental assessments

Do your leases really work for you as Do your leases really work for you as tools of betterment and vehicles for tools of betterment and vehicles for

sustainable rental increasessustainable rental increases


We have and use our own We have and use our own internationally accepted documentation internationally accepted documentation

to generate a sustainable Mall with to generate a sustainable Mall with potential for exponential growthpotential for exponential growth

MASTER CERTIFICATE REQUIREMENTS

MASTER COMPLIANCE SCHEDULE

MASTER CONDITIONS OF APPROVAL

MASTER DESIGN APPROVAL PROCEDURE

MASTER DOCUMENT SCHEDULE

MASTER FITOUT PROCESS NOTICE

MASTER RETAIL LEASE

MASTER SERVICES QUESTIONAIRE

MASTER SPECIALITY SHOPS TC SEQUENCE

MASTER TC PERSONAL CHECK LIST

MASTER TENANCY COORDINATION DOCUMENTS

MASTER TENANCY PAPER TRAIL

AND WE FACILITATE THE WHOLE PROCEDURE

REGIONAL MALLS & CATEGORY MALLS

GREENFIELDS LIFESTYLE CENTRES

WELLNESS CENTRES AND SPAS

ON-LINE VIRTUAL MALLS

MAJOR RETAIL STORES & BOUTIQUESFOREMAN & COMPANY LTD. © 2008

OUR PASSION IS ANYTHING RETAILOUR PASSION IS ANYTHING RETAIL

LETS TALK ABOUT YOUR CURRENT MALLLETS TALK ABOUT YOUR CURRENT MALL

WE BEGIN WITH A CONFIDENTIAL DESIGN WE BEGIN WITH A CONFIDENTIAL DESIGN AND PRICED DOCUMENTATION AUDITAND PRICED DOCUMENTATION AUDIT

THEN WITH THAT AS A SCOPE OF WORKS THEN WITH THAT AS A SCOPE OF WORKS WE MANAGE THE WAY FORWARD FOR YOU WE MANAGE THE WAY FORWARD FOR YOU


LET OUR PASSION BE YOUR PROJECTLET OUR PASSION BE YOUR PROJECT

LETS DO IT TOGETHER NOW


Contact us NOW to move your retail Contact us NOW to move your retail environments to the higher levelsenvironments to the higher levels

Please use +64 274 904449 anytime or +64 9 4242254 (allow for us to be 12+GMT)

If you need more informationIf you need more informationplease visit our Group please visit our Group www.retailplan.com www.retailplan.com

And the personal site of John B Foreman www.retailplan.info

Documents

Designing sustainable Malls