© U PSTREAM A CADEMY, LLC 20141 W ORLD C LASS T RAINING: G ETTING Y OUR F IRM O N T RACK P RESENTED BY S AM M. A LLRED, F OUNDER & D IRECTOR O F U PSTREAM

© UPSTREAM ACADEMY, LLC 2014 1

WORLD CLASS TRAINING:GETTING YOUR FIRM ON TRACK

PRESENTED BY SAM M. ALLRED, FOUNDER & DIRECTOR OF UPSTREAM ACADEMY

EMERGING LEADERS ACADEMY

PRESENTED BY SAM ALLRED

DIRECTOR OF UPSTREAM ACADEMY


With the coming flood of retirements, leadership development is a huge issue in firms across our profession.

One of my concerns for our profession is that we have not taken seriously enough the responsibility to adequately prepare our future leaders.


Most leadership programs in and out of our profession, share these weaknesses:

1) They ask too little of participants2) They create a disconnect from the firm3) The learning experiences happen in big doses several times a year4) They focus more on doing than becoming5) They are expensive


We believe firms should be doing most of their own leadership training.

The challenge is that while firm leaders sincerely desire to provide such training, many lack the capacity to develop their own professional leadership training program.


Emerging Leaders Academy (ELA) began in 2007 and is currently helping over 100 firms deliver world-class leadership training to approximately 300 emerging leaders within their firms.

The program has beenvery successful.


PRESENTATION ROADMAP

1. Principles of leadership development

2. Overview of Emerging Leaders Academy

3. Key dates4. Questions and answers


PRINCIPLES OF LEADERSHIP

DEVELOPMENT


• Learning must be continuous, delivered in digestible doses throughout the year

• There needs to be a strong emphasis on becoming a better leader

FOUNDATIONAL PRINCIPLES


• Much of the training needs to be done by current firm leaders

• Each participant needs to have a guide and each firm needs to have an ELA advocate



• Individuals must be able to apply what they learn on a daily basis

• The program should be appropriately demanding of the participants and should stretch their abilities



• The learning experience must be easily customizable to meet individual and firm needs

• The progress of each individual must be measurable



• The program must be affordable and require minimal travel

• Participants need to be able to network with other emerging leaders



OVERVIEW OF EMERGING LEADERS ACADEMY


Each ELA participant needs to have a guide. Each firm can benefit from an ELA advocate.

The guide should be a respected leader in the firm. A partner may guide more than one participant.

1. PERSONAL GUIDES


The guide will work with the participant throughout the program and will help the individual set and accomplish goals and complete assignments.

Upstream Academy will provide guidance and support for ELA guides and advocates.


Our goal has been to keep the role of guide from becoming an onerous burden.

The guide’s primary role is to hold the participant accountable for accomplishing tasks, goals and assignments throughout the three-year program.

The ELA advocate’s primary role is to administrate the program within the firm.


Leadership skills are best learned by doing. Each year, participants will set and accomplish goals in these areas:

1. Business Development2. Client Management3. Personal Effectiveness4. Team Development5. Leadership Development

2. LEADERSHIP DEVELOPMENT GOALS


Upstream will provide a list of goals each year. Participants will complete the mandatory goals as well as select from a menu of other goal choices in each area.

Guides will work closely with participants, helping them select proper goals and holding them accountable for accomplishing those goals.

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During each year of the program, one-hour conference calls led by Sam Allred and Tim Bartz will provide a forum for discussing key principles of leadership.

Participants will receive thePowerPoint, questions to consider, and other materialsin advance of each presentation.

3. LEADERSHIP TRAINING FORUMS


We will record each Leadership Training Forum and participants will have access to the presentation online after the webinar via the Online Progress Tracking (OPT) system.

The following slides list the topics for each year’s Leadership Training Forums.


• Using Time Wisely: Key Principles of Time Management, plus an overview of the Emerging Leaders Academy program • Personal Integrity: A Key Component of Great

Leadership • Capitalizing on Personal Strengths and Talents • Performing Damage Control for Areas of

Personal Weakness • Setting and Accomplishing Worthwhile Goals • Basic Contributions to the Firm: Budgets,

Billing, Collections & Ideas • Client Management: Selecting and Keeping the

Right Clients • Moving from Historian to Trusted Advisor • Providing Exceptional Client Service • Helping to Make Client Transitions Successful

LEADERSHIP TRAINING FORUMS: YEAR ONE

PERSONAL EFFECTIVENESS & CLIENT MANAGEMENT


• Client Management: Selecting and Keeping A-Level Clients, plus an overview of Year Two• Effective Delegation: How Leaders Help Others Grow • Conducting Effective Performance Evaluations • Principles of Effective Coaching • Dealing Effectively with Underperformers • Avoiding the Bandwagon: Examples of

Leadership Courage• Business Development: Getting Better Every

Day • Committing to a Personal Business

Development Plan • The Proper Way to Build a Business Network • Becoming a Recognized Expert

LEADERSHIP TRAINING FORUMS: YEAR TWO

TEAM DEVELOPMENT & BUSINESS DEVELOPMENT


• How to Become a Recognized Expert, plus an overview of Year Three

• Moving From Historian to Trusted Advisor

• Avoiding the 10 Worst Habits of Otherwise Good Leaders

• Helping to Make Client Transitions Successful

• The Proper Way to Approach Strategic Planning

• What all New Partners Need to Know and Understand

• Your Role in Improving Client Payments

• Benchmarking Statistics for High Performance Firms

LEADERSHIP TRAINING FORUMS: YEAR THREE

LEADERSHIP & FINANCIAL MANAGEMENT


Each year, participants will complete a challenging leadership project that satisfies one or more goal requirements and allows individuals or teams of emerging leaders to further develop important skills.

4. LEADERSHIP PROJECT


A good project should . . .

• Stretch the participant’s abilities

• Be specific

• Benefit the firm

• Be measurable

• Have a timeframe


A goal will stretch abilities if . . .

• It hasn’t been done before

• It’s something that is not easy to do

• It’s something that wasn’t already going to be done in the normal course of things

• It will take the participant’s best effort

• It pushes the participant to the edge of his/her comfort zone


Upstream Academy will provide tools (including a web-based “members only” page) for participants, guides and advocates that will allow them to track progress on goals and projects throughout the year, network with other program participants and stay connected.

5. MEASURED PROGRESS


Each participant, guide and ELA advocate will be given a unique log-in ID allowing access to information relevant to their role within the program.

Firms will also receive guidance on best practices for creating an efficient process in-house to help their emerging leaders grow during this three-year period.


To help participants stay organized and on track, all materials relating to the program will be available in the Online Progress Tracking program. All participants, guides and advocates will be able to access this information.


To help guides stay organized and on track, all materials relating to the guide program will be housed in an Emerging Leader Binder provided to each guide.


Networking with peers in a stimulating group environment is an important experience for all professionals, and especially for future firm leaders.

Program participants will have the option of attending one of six key UA events each year. Year One ELA participants are encouraged to attend one of the four identical Emerging Leaders Conferences.

6. NETWORK AT A MAJOR UA EVENT


HeadWaters Leadership Conference 2014July 10-11, 2014 Denver, Colorado

BestPractices Conference 2014October 28-29, 2014 Chicago, Illinois

Emerging Leaders Conference Fall 2014 ISeptember 16-17, 2014 Las Vegas, NevadaEmerging Leaders Conference Fall 2014 IISeptember 18-19, 2014 Las Vegas, NevadaEmerging Leaders Conference Winter 2015 IJanuary 6-7, 2015 New Orleans, LouisianaEmerging Leaders Conference Winter 2015 IIJanuary 8-9, 2015 New Orleans, Louisiana

© UPSTREAM ACADEMY, LLC 2014

Sam Allred and Tim Bartz, the founders of Emerging Leaders Academy, bring many years of experience to this exciting program.

Each will play to his strengths in helping you train the next generation of leaders in your firm.

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7. EXPERIENCED CONSULTANTS


Like everything we do at Upstream Academy, this program is unconditionally guaranteed to your full satisfaction.

If you are not completely satisfied, we will, at your option, either waive your fee or accept that portion of the fee that reflects your level of satisfaction.

8. UNCONDITIONAL GUARANTEE


Upstream Academy will recommend CPE credit based on the level of participation in this course.

9. CPE


The investment for each participant is $3,000 per year ($2,500 for UAN members). This fee represents the total annual cost of the program, including the participant’s registration at one of four UA annual events.

The only additional cost will be travel, lodging and meals at the event.

10. INVESTMENT


KEY DATES


Deadline to Register — May 15

Leadership Training Forums (11am Mountain, 1pm Eastern)June 27 — Using Time Wisely: Key Principles of Time ManagementJuly 7 — Personal Integrity: A Key Component of Great Leadership

August 19— Capitalizing on Personal Strengths and TalentsSeptember 22 — Performing Damage Control for Areas of Personal Weakness October 21— Setting and Accomplishing Worthwhile GoalsNovember 13 — Basic Contributions to the Firm: Budgets, Billing, Collections & IdeasDecember 16 — Client Management: Selecting and Keeping the Right Clients

Optional Intro Call for New Guides – July 7, 2014 at 1pm Mountain (3pm Eastern)

Guide Conference Calls (9am Mountain, 11am Eastern)July 8, 2014 October 30, 2014 January 20, 2015

KEY DATES


HeadWaters Leadership Conference 2014July 10-11, 2014 Denver, Colorado

BestPractices Conference 2014October 28-29, 2014 Chicago, Illinois

Emerging Leaders Conference Fall 2014 ISeptember 16-17, 2014 Las Vegas, NevadaEmerging Leaders Conference Fall 2014 IISeptember 18-19, 2014 Las Vegas, NevadaEmerging Leaders Conference Winter 2015 IJanuary 6-7, 2015 New Orleans, LouisianaEmerging Leaders Conference Winter 2015 IIJanuary 8-9, 2015 New Orleans, Louisiana


QUESTIONS AND ANSWERS


Thank You!

[email protected]

Documents

© U PSTREAM A CADEMY, LLC 20141 W ORLD C LASS T RAINING: G ETTING Y OUR F IRM O N T RACK P RESENTED BY S AM M. A LLRED, F OUNDER & D IRECTOR O F U PSTREAM