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  • thenewdaily.com.au | Media Kit 2018

  • Brand profileThe New Daily is an independent and fast-growing Australian news website. It has more than 2.05 million unique readers per month, providing up-to-the minute reporting on the biggest stories of the day.

    The New Daily is a progressive news site, focused on working Australians. It covers news about the world in which people live at a global and local level. It provides news you can use from the worlds of news, money, sport, entertainment and lifestyle.

    With a total database of more than 1.2 million subscribers (360,000 active daily subscribers), our engaged readers receive a morning and afternoon email news bulletin each working day and one on Saturday and Sunday, breaking news emails, and monthly specialist newsletters.

    Launched in 2013, The New Daily is owned by Industry Super Holdings and supported by the Industry Super Funds. The New Daily is free for all Australians.

    Total database 1.2 million+ subscribers

    2thenewdaily.com.au

    Smart. Lively. Informative. Free.

  • Categories

    News

    Entertainment

    Sport

    Life

    Weather

    Money

    Puzzles

    Highly-respected journalists cover national, local and international news

    3thenewdaily.com.au

  • 4thenewdaily.com.au

    SOCIAL

    DAILY NEWS eDMMonday Friday 6am & 5pm editions

    Saturday Sunday 6am edition

    ON SITEthenewdaily.com.au

    BREAKING NEWS eDM

    Publications

    SPECIALIST MONTHLY eDMs

    Your Property Away Health Technology

    The place for independent and authoritative property and investment news, advice and ideas, Your Property is delivered in partnership with VIEW and sent to a combined database of more than 650,000 subscribers each month.

    Helping every traveller with their next adventure, Away features travel news, tips, packages and destinations, and travel ideas.

    Keeping you informed to support you and your familys health and wellbeing, Health offers news, advice, fitness ideas and the latest health developments.

    Feature writing on technology and in-depth coverage of tech products, issues and events.

  • Editorial Team

    QUENTIN DEMPSTER Contributing Editor

    RAYMOND GILL Your Property Editor

    PAUL BONGIORNO National Affairs

    Contributor

    KIRSTIE CLEMENTS Fashion Editor

    JANNE APELGREN Awa, Travel Editor

    DENISE ERIKSEN TV Commentator

    PAULA MATHEWSON Politics Commentator

    LEO DANGELO FISHER

    Columnist

    MAHSA FRATANTONI Health Editor

    TIM FERGUSON Columnist

    BRUE GUTHRIE Editorial Director

    MIKE BRUCE Senior Editor

    KATE HALFPENNY Chief of Staff

    PATRICK ELLIGETT Editor

    SUSANNAH GUTHRIE Entertainment Editor

    JACKSON STILES Deputy Editor

    FINN HOULIHAN Social Media Editor

    LOUISE TALBOT Weekend Editor

    CARLEY OLLEY Features Manager

    CHRISTIANE BARRO Reporter

    RACHEL EDDIE Reporter

    JAMES FERNYHOUGH Money Editor

    LUKE HENRIQUES-GOMES Politics Correspondent

    NEIL FRANKLAND Senior Editor

    JAMES WILLOUGHBY Sports Editor

    ROD MYER Superannuation Editor

    ROB BURGESS Economics & Financial

    Literacy Editor

    BRANDON COHEN Homepage Editor PM

    ANDREW TATE Senior Editor

    JAMES RIED Reporter

    ALANA MITCHELSON Consumer Affairs

    Reporter

    5thenewdaily.com.au

  • Audience Profile

    2.05m9.91m

    Total unique monthly browsers

    Monthly pageviews

    Active Database

    360,000Open Rate

    29%Click Through Rate

    34%

    A growing audience who are mobile

    6thenewdaily.com.au

    57% 29% 13%

    Source: Google Analytics, Oracle Responsys (January 2018) & TND Reader Survey (April 2017)

    DAILY NEWS eDMs

  • Tech

    97%

    Grocery

    85%

    Finance

    97%

    Travel

    96%

    Male

    51% Female49%6%

    18-24

    23%

    25-34

    18%

    35-44

    53%

    45+

    7thenewdaily.com.au

    Audience Profile

    GENDERDECISION MAKERS AGE

    STATE BREAKDOWN

    Our readers are on average wealthier older decision-makers

    44% $100,000+

    ANNUAL HOUSEHOLD INCOME

    31%1%

    2%

    17%1%

    8%

    34%7%

    Source: Google Analytics, Oracle Bluekai (January 2018) & TND Reader Survey (April 2017)

    OF OUR AUDIENCE EARN

  • Advertising rates

    8thenewdaily.com.au

    ONSITE

    MREC 300x250 CPM $25

    Leaderboard 728x90 CPM $25

    Half Page 300x600 CPM $35

    Superheader 900/970x250 CPM $50

    Mobile Leaderboard 300x50 CPM $10

    Mobile MREC 300x250 CPM $15

    Leaderboard

    Superheader

    Half Page

    MREC

  • Advertising rates

    9thenewdaily.com.au

    DAILY NEWS EDM

    Top / bottom leaderboard Daily Sponsorship 600x100 $3,000 + GST

    MONTHLY SPECIALIST EDM

    Top / bottom leaderboard Daily Sponsorship 600x100 $3,000 + GST

    Top leaderboard600px x 100px

    Top leaderboard600px x 100px

    Bottom leaderboard 600px x 100px

    Bottom leaderboard 600px x 100px

  • Bespoke opportunities

    10thenewdaily.com.au

    1 x Editorial Piece 400-500 words TND Written / Brand Approved Onsite + Daily eDM

    1 x Editorial Piece 400-500 words Brand Written / TND Approved Onsite + Daily eDM

    $5,000 + GST $3,500 + GST

    SPONSORED CONTENT

    Relevant and engaging content is an effective way to connect with your target audience. The New Daily has a team of expert journalists who can create tailored content to your specific product or brand message. Sponsored editorial content is shared across our digital platforms including our daily news eDM, onsite, and our specialty eDMs to:

    n Amplify your story

    n Position your brand within a credible news channel

    n Support your advertising

    n Stimulate a response

    Sponsored content included in daily news eDM

    Sponsored content editorial 400-500 words

  • Bespoke opportunities

    11thenewdaily.com.au

    VIDEO

    Video is emerging as a key element of a content marketing strategy, delivering stronger consumer attention and emotional connection, higher engagement, and increased conversion opportunities.

    n Video tile (included in daily news eDM & specialist monthly eDM)

    n Video & content

    n Video (included as pre-roll, hosted onsite)

    SOLUS EDM

    Our readers love a special offer! Connect with our opt-in subscribers who want to receive special offers from our partners. Achieve cut-through with a dedicated eDM to promote your special offer.

    n 54,000+ promotional opt-in group

    n 27% open rate

    n 34% click through rate

    RATE: $7,500 + GST

  • Partnerships

    12thenewdaily.com.au

    We understand the importance of strategic partnerships. We are looking to partner with like-minded organisations with shared goals and objectives and a commitment for a value-based relationship. The New Daily has a highly-engaged and targeted audience across multiple categories who choose to hear from us via our different channels and at different times. Speak to us today about your objectives and we can develop a custom partnership proposal tailored to your specific needs.

    Success comes from working together in partnership

  • Deadlines & bookings

    13thenewdaily.com.au

    AD DEADLINESStandard Creatives (3 working days)Site-served image/Flash, non-rich media 3rd party redirects.

    Complex Creatives (10 working days)3rd party rich media expanding/polite redirects.

    FILE GUIDELINESn All files must be supplied as JPG, sta]c/

    animated GIF or SWF. If supplying a Flash (SWF) ad, a fallback GIF or JPG must also be supplied.

    n All files to be under 50kb.n Flash creatives must contain a clickTag to

    which The New Daily will assign your click-through URL.

    n For more information on how to add a clickTAG to your Flash creative, go to www.flashclicktag.com.

    n TND only accepts SSL compliant creatives for display advertisements

    n Flash creatives must be saved in Flash v9 or earlier using Ac]on Script 2 (AS3 is not accepted for site-served Flash creatives. The maximum allowable frame rate is 21 frames per second.

    n Creatives that require connections to multiple Flash files should be served through an approved 3rd party ad server such as Double Click, Atlas or Media Mind.

    n Creatives should observe the following web guidelines: hep:/www.w3.org/TR/2008/REC-WCAG20-20081211/#seizure

    3RD PARTY AD SERVING GUIDELINES AND CREATIVE ACCEPTANCE POLICIESAll 3rd party redirects must be live when summited, to enable thorough testing before creatives go live. All 3rd party ad-serving charges are the responsibility of the advertiser or agency.

    The New Daily reserves the right to remove an ad that is deemed unsuitable.

    We reserve the right to remove any ad that does not meet our specifications, contravenes any of these guidelines or adversely affects the rendering of our site, other ad placements or user experience.

    The setting of 3rd or 4th party cookies on The New Daily sites for re- target]ng or any other user tracking purposes is not permitted without prior approval from The New Daily. Creatives featuring unauthorised connections to external servers for the purposes of user tracking will be removed from rotation

  • Advertising terms and conditions

    14thenewdaily.com.au

    1. The Publisher will endeavour to publish Advertisements in the manner and form requested by the Customer.2. The Customer grants the Publisher a non-exclusive, perpetual, irrevocable, worldwide, fee-free, royalty-free licence to publish and/or sub-license Advertisements in any form or medium (Licence). The Customer