commerce...Site, the Greater Lyon is inventing a new way of approaching city life, combining its famously high quality of life with a strong, varied dynamic of innovation. Fashion,

commerce

LYON OpeN bY Nature

On the banks of the Rhône and the Saône, Lyon has always been a meeting place, at the junction of economic, demographic or cultural movements through Europe.

With its remarkable natural environment and its listing as a UNESCO World Heritage Site, the Greater Lyon is inventing a new way of approaching city life, combining its famously high quality of life with a strong, varied dynamic of innovation. Fashion, design and leisure are just some of the areas in which Lyon sets the trend… more than just a place to live, Lyon is THE city where life is good. Indeed, the 2010 Mercer Quality of Living survey ranked it among the top 40 cities in the world.

Lyon is a city that knows how to impress and attract those who discover it... With five competitiveness clusters, including two world-class clusters, and a range of different decision-making centers, it is one of the most attractive cities in France for companies and their executives. Lyon offers genuine commercial opportunities and is a breeding ground for experimentation and success.

Lyon knows that preparation is the key to a project’s success, and offers support to those who wish to set up business within its borders. Whether you’re looking for advice or support, you can rely on the help of teams that are dedicate to serving you.

Welcome to Lyon!

n CONTENTS

In Lyon, the world is never far away 4

The effervescence that makes the difference 6

Lyon: consumer dynamics 8

The best is yet to come 10

Lyon: a testbed for the business of tomorrow 12

Our personnel at your service 14

The new Urban Retail Master Plan for 2009-2015 16

Focus on Greater Lyon: Local Mayors’ Conferences 26

Glossary 68

Your contacts 70

2 332

iN LYON, the wOrLd is Never far awaY

LYON’S VIBRANCY IN FIGURES

n 1st city in France to challenge Paris as the most enterprising city of the future (1)

n 9th favorite European city for entrepreneurs (2)

n 2nd city in France in terms of hospitality and events, and 18th in Europe (3)

n One of the top 40 cities in the world for its quality of life (4)

n €11 billion spent each year within Lyon’s consumer catchment area 5)

n 42% of the population under 25 years of age

n 5 competitiveness clusters, including 2 world-class clusters: Life Sciences and Chemical & Environmental

(1) ‘‘2009 attractiveness survey’’ on ernst & Young’s french website(2) european Cities entrepreneurship ranking 2010(3) union of international associations ranking, 2008(4) Mercer 2010(5) 8th survey into household consumer behavior in the Lyon and rhône region

Sofia

Prague

Copenhagen

Helsinki

Paris

Athènes

Rome

Vilnius

Amsterdam

Bucharest

Madrid

StockholmTallinn

Berlin

Dublin

Lisboa

Ljubljana

London

Nicosie

La Valette

Rïga

Vienna

LyonLyon

Marseille

Frankfurt

Barcelona

Turin

1h20

1h451h20

1h45 1h20

3h45

1h50

1h45

1h40

Brussels

Luxembourg

LYON: AN INFLUENTIAL METROPOLIS. saiNt-étieNNe, tarare, viLLefraNChe-sur-saôNe, vieNNe, bOurGOiN-JaLLieu aNd GivOrs aLL CONtribute tO the dYNaMisM aNd attraCtiON Of the MetrOpOLitaN area. fOr COMpaNies, these tOwNs are eXtra LiNKs iN the ChaiN Of LYON’s iNfLueNCe.

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the effervesCeNCe that MaKes the differeNCe

n

a fLaGship destiNatiON fOr pLeasure tOurisM

with its good food, cultural activities, heritage and way of life, Lyon is a key tourist destination in europe. the success of low-cost airline easyJet, which launched services from Lyon in april 2008 (with over a million passengers carried in 2009 and 8 new lines opened in late 2010), is a major example of this new trend. each year, the city hosts around 6 million visitors, 11 % of whom come from abroad, and two thirds of whom come for business tourism.

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a GrOwiNG NuMber Of busiNess tOurists

More than 2.8 million business tourists attend the 21,500 events that take place each year in Lyon. the 2011 edition of the sirha trade fair, for instance, welcomed 162,615 visitors in total (up 15 % regarding 2009). indeed, the whole city continues to go from strength to strength: 2009 saw a 13.2 % increase in the number of visitor - days spent in Lyon compared with 2008 – a fact reflected in the city’s uai (union des associations internationales – union of international associations) ranking: second in france for event hosting. for the first time in its history, the city also features in the european top 20 and the world top 30.

With conferences, trade fairs and first-class European and international cultural and sporting events,

Lyon’s rich and varied array of events throughout the year attracts visitors to the city for

business and pleasure alike. As a UNESCO World Heritage Site, Lyon is constantly finding new ways

to attract its visitors – for the immense pleasure of its shops and businesses!

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whether fOr busiNess Or pLeasure, LYON

CONtiNues tO attraCt

ALL YEAR ROUNd, LYON MAkES IT hAPPEN…

n For professionals

- Print’Or (January)

- SIRHA (January)

- Cartoon Movies (March)

- BioVision (March)

- Solutrans (March)

- Sport Achat (September)

- International swimming pool fair (November)

- Pollutec (December)

n And for the general public

-Fête des Lumières (several millions of visitors)

- The Lyon Biennials: Dance and Contemporary Art

- Les Nuits Sonores (more than 40,000 attendees)

- Les Nuits de Fourvière (110,000 attendees)

- The Olympique Lyonnais soccer team

-The Lumière Film Festival

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seCONd-LarGest shOwGrOuNd iN fraNCe

Lyon boasts a variety of infrastructures, principally based around 3 major sites:

Eurexpo: 120,000 m2 (1,290,000 ft2) of exhibition space and 50,000 m2 (538,000 ft2) of outdoor space.

La Cité internationale, Centre de Congrès: 45,000 m2 (484,000 ft2) of exhibition space and 800,000 conference visitors per year, and a 3,000-seat «amphitheatre» facility.

The Halle Tony Garnier: a modular space of 17,000 m2 (183,000 ft2) with room for up to 10,000 visitors.

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hOteLs: a hiGh-quaLitY ChOiCe

Lyon’s 184 hotels, of which 100 are located in the city center, offer a total of 11,400 officially recognized rooms (as of 2010). by 2012, an extra 1,300 hotel rooms are going to be created, expanding Lyon’s accommodation offer. three- and four-star hotels make up 42.15 % of Greater Lyon’s hotel capacity – a rate that is significantly higher than the national average (36 %) and rates found in other major french cities. the expansion of Lyon’s accommodation offer is focused on a diversification of brands and concepts – an essential condition for meeting the legitimate demands of the city’s growing number of tourists.

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LYONCONsuMer dYNaMiCs

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G.d.p. aNd speNdiNG pOwer: a reCipe fOr suCCess!

as france’s second city, Lyon is a rich economic capital, where consumers have high spending power. it also offers huge potential for retail brands: the city is at the heart of one of the largest employment catchment areas in europe, with a working population of 2.5 million people in the rhône-alpes region. an average of €11 billion has been spent in Lyon’s consumer catchment area over each of the last five years.

Despite a difficult international economic climate, the prosperity of Lyon’s industrial base and its

range of specializations make it a highly attractive metropolitan area. Favorable employment,

GDP and export indicators are encouraging signs for business services and commerce. Welcome to Lyon’s

dynamic economy!

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aN averaGe Of €11 biLLiON has beeN speNt iN LYON’s CONsuMer

CatChMeNt area Over eaCh Of the Last five Years...

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a pOpuLar ChOiCe fOr YOuNG peOpLe aNd studeNts

each year the université de Lyon and the city’s higher-education establishments host 120,000 students, who bring new trends to the heart of the city. Lyon’s population, which is one of the youngest in europe (42 % under the age of 25*), makes for a public that is particularly open to new trends and new technologies. this population is ideally suited to the intensity of urban life, and shopping and entertainment are at the heart of its interests.

n high population density 2,364 inhab./km2 (Marseille: 1,717 inhab./km2)*

n €11 billion spent each year within Lyon’s consumer catchment area, €6.3 billion of which in Greater Lyon**

n €1.2 billion of potential business for traditional-type services**

kEY FIGURES

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aN attraCtive aNd deNse urbaN area

the Lyon urban area has a wide-ranging geographical influence and attracts significant numbers of consumers from outside Greater Lyon: sales figures for its retail facilities are 6 % higher than the total potential consumption for all households within the urban area. furthermore, the high population density in Lyon means that the city’s shops boast catchment areas that contain high numbers of consumers within short distances – on average, 1,900 inhabitants within a 500-meter (1/3-mile) radius – and which therefore offer local businesses with ideal conditions for commercial success and development.

*Source INSEE ** Source : 8th survey into household consumer behavior in the Lyon and Rhône region

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the best is Yet tO COMe

n

with LYON CONfLueNCe, LYON dOubLes its CitY CeNter

the Lyon Confluence neighborhood covers an area of more than 150 hectares (370 acres) between the rhône and the saône, to the south of the presqu’ le district. it offers a range of excellent business premise opportunities, extending Lyon’s existing city center.

it features a range of retail-focused renovation, rehabilitation and new-build programmes which are designed to provide structure and growth to this new neighborhood, set in a remarkable natural environment. the complementary nature of these programmes will create long-lasting attractiveness. Lyon Confluence offers a range of business set-up opportunities. these include ground-floor retail units on Cours Charlemagne and further premises around the first

With more than 100,000 m2 (1.1 million ft2) of retail space planned in major projects including the

new Lyon Confluence and Carré de Soie neighborhoods and the redeveloped Lyon Part-Dieu

district, development activity is in full swing right across the urban area.

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LYON part-dieu: the MetaMOrphOsis Of the freNCh seCONd-LarGest busiNess distriCt

Lyon part-dieu is a business district on a european scale, accommodating one of europe’s first city-center shopping complexes (64,400 m2 [693,000 ft2] of retail space, more that 260 shops and restaurants and a cinema complex). it is also a first-class multimodal transport hub. this fast-growing district continues to enhance its range of service-industry activities, housing and retail facilities. Cours Oxygène, inaugurated in spring 2010, is an extension to the existing part-dieu shopping mall, offering an extra 11,000 m2 (118,000 ft2) of retail space at the foot of the tour Oxygène skyscraper.

A number of options are currently available for businesses looking to set up in the area:

the new “La buire – Les Nouveaux urbains” district will provide 1,900 m2 (20,500 ft2) of retail space with restaurants and shops. Construction work begins on these new buildings and ground-floor developments in 2011, with deliveries from 2012 onwards.

Lyon Part-Dieu project: developing a modern metropolitan hub

this large-scale development and modernization program for Lyon’s business district has service quality at its core. as a result, all new service-sector construction projects (200,000 m2 [2,150,000 ft2] by 2015/16) will need to include “active bases” to accommodate shops, restaurants, sports and leisure facilities, collaborative spaces, shared business facilities (intercompany restaurants, auditoriums, concierge services, etc.) and innovative services for employees and customers.

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Carré de sOie: the New Leisure-aCtivitY NeiGhbOrhOOd

Carré de soie covers an area of more than 500 hectares (1,200 acres) in the communes of villeurbanne and vaulx-en-velin, combining public and private investment to develop a brand new neighborhood. ultimately, it will provide 10,000 service-sector jobs and will accommodate 15,000 new inhabitants. Carré de soie is located at the heart of Greater Lyon’s eastern inner suburbs, with superb transport links to the city center by tram (light rail) and metro. since 2010, the rhônexpress service provides a fast, direct link between Carré de soie and Lyon-saint exupéry airport in under 20 minutes. the Carré de soie retail and leisure park was opened in spring 2009. this family-oriented project includes a retail complex focused on products and services related to culture, gardening, sports and leisure. the complex was developed by altaréa, and provides some 40,000 m2 (431,000 ft2) of retail space, including 8 medium-sized stores, 8,400 m2 (90,000 ft2) of smaller shops and restaurants, 1,800 parking spaces, a 15-screen multiplex cinema and a 7-hectare (18 acres) play area within a large racecourse.

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uNique pOteNtiaL iN the heart Of the CitY CeNter: the “up iN LYON” distriCt

“up in Lyon” is located in an exceptional neighborhood, midway between place de la république and place des Cordeliers, and offers an opportunity for french and international retail brands to open branches at the very heart of france’s second-largest economic hub. “up in Lyon” is also a city-center development that is unique in europe: the creation of an open-air retail center with 17,000 m2 (183,000 ft2) of ground-floor retail space, located in prestigious haussmann-style buildings. the “up in Lyon” project is jointly run by the owner and a project manager, to ensure a high-quality, cohesive site (adherence to abf standards, urban signage, communication/pr, dedicated events, vip services, security, etc.).

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we’re rebuiLdiNG iN the east!

a mixed-development program is under way at the puisoz site in vénissieux, and the porte des alpes site in bron and saint-priest. the restructuring and modernization programs for these two sites have been launched just as the Carré de soie retail and leisure park is beginning to bear fruit and demonstrates its attractiveness and quality, providing further proof of the desire to entirely restructure the retail facilities in the east of the Greater Lyon. this new program will be set up on architectural and environmental good practice, accessibility and the use of all modes of transport, especially sustainable transport.

phase of housing delivered in 2009 and 2010 (3,400 m2 [35,600 ft2] of retail space will be available opposite the leisure park), as well as units in the retail and leisure park fronting onto place Nautique (more than 27,000 m2 [291,000 ft2] of retail space: 1 Monoprix supermarket, 19 medium-sized stores and 55 smaller shops). from april, the space will become a key focal point for shopping and socializing with friends and family, and will also be a major tourist destination.

New NeiGhbOrhOOds… the driviNG fOrCe behiNd retaiL GrOwth

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LYON shOp & desiGN: differeNtiatiON thrOuGh desiGN

the Lyon shop & design program involves identifying the best pre-development design concepts from across the urban area and provides an opportunity to meet architects and designers and to take part in discussion workshops. the Lyon shop & design awards reward creativity by highlighting the highest-quality retail outlet concepts from across the Lyon urban area.Now in their 5th year, these awards are given to retailer–architect/designer pairings who manage to create something truly different: an ideal synergy between product, merchandizing and innovation. in 2010, for the first time, Lyon shop & design is launching the Lyon shop web design awards for e-retailers. For more information about the program, visit: www.lyon-shop-design.com

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the Creative iNdustries NetwOrK

Greater Lyon has launched a program focusing on creative industries. this wide-ranging program is designed to open the borders between businesses and creative individuals within the urban area. a number of discussion events are organized to help businesses and retail brands work together to design the products and markets of the future. expertise, visions and experiences are shared to open new horizons. Companies generate new initiatives and innovations based on new consumer trends and creative individuals put these into practice… For more information about Creative Industries, contact: [email protected]

The Lyon environment offers superb commercial opportunities for businesses. Lyon has become a genuine hub

of creativity and experimentation and offers a range of operational systems for testing and approving

innovative retail concepts and bringing them to fruition. Below are some examples to follow

and opportunities not to be missed, to develop your business in a secure environment!

LYON: a testbed fOr the busiNess Of tOMOrrOw

Lyon is the ideal city for this kind of experiment

Ouest Express is more than a fast food outlet – it is a thoroughly modern restaurant concept. It is located in Vaise, in the same neighborhood as the Brasserie de l’Ouest, and is owned by Paul Bocuse. It represents a new way to enjoy good food. “Today, people living in cities want to eat quickly and cheaply, but also want quality food in pleasant surroundings. This is a major trend in restaurants today: the efficiency of American and British fast-food restaurants combined with the authenticity of the traditional restaurant! With Ouest Express, we canted to create the ideal wedding of these two concepts. And Lyon is the ideal city for this kind of experiment.” Following its success, Ouest Express opened a second restaurant on the new esplanade of the Part-Dieu retail center in 2009.

Gastronomic revival

“In Lyon, over the last 5 or 6 years, we have witnessed a veritable gastronomic revival. New chefs such as Le Bec, Viannay and Delhoum, have managed to revamp Lyon’s classic cuisine without losing any of the traditional skills and know-how. With Ouest Express, we wanted to apply this same recipe to fast food: efficiency and attractive prices, but with quality and imagination too. And it works! We have an extremely varied customer base, ranging from young, ultra-urban executives who work in companies in the area to families frequenting the nearby cinema complex in the evening or at the weekend. Above all, everyone comes here to eat well, but without any of the fuss of a traditional restaurant.”

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LYON COMMerCe Leaders: a hiGh-CLass NetwOrK fOr GrOwiNG iNdepeNdeNt busiNesses

Lyon Commerce Leaders brings together independent businesses in the retail, distribution and personal services sectors: companies with proven concepts, who are leaders in their field or who offer high potential, both in france and abroad. the Lyon Chamber of Commerce and industry (CCi) helps these companies to grow by offering expert advice and provides networking opportunities through themed meetings. the “Lyon retailers at MapiC” operation is one of the flagship programs of this system. as part of MapiC, the international commercial property trade show, the CCi provides support to a number of selected retailers, enabling them to present their concepts and to generate new contacts with key players in the sector. For more information, visit: www.lyon.cci.fr, retail section.

Simplicity, quality, efficiency

“We chose to make quality and simplicity – both in terms of our products and the welcome customers receive – our key priorities, while also taking care to offer suitable prices. The same goes for the decor: obviously, the premises reflect the Bocuse brand and style, but with a more contemporary touch. Everything is rounded, curved and welcoming, and the first thing you see when you arrive is a huge clock 3 meters [10 feet] across. But it isn’t there to put customers under pressure – on the contrary – it’s just a reference to time well managed. Indeed, for those who wish to stay longer, we have banquettes and free Wi-Fi access! Simplicity, quality, efficiency: these are the watchwords for our cooking, the welcome we provide and the decor. In fact, it applies to everything we do. Because today, customers want it all.”

Pierre-Yves Bertrand Development Manager for Paul Bocuse’s Ouest Express

iN LYON, Over the Last 5 Or 6 Years, we have witNessed a veritabLe GastrONOMiC revivaL

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Selling works of art using a simple, self-service system to allow access to the widest possible audience? This may seem like a thoroughly mad and out-of-place idea to those lucky few who are used to the plush surroundings of traditional art galleries. Carré d’Artistes is proof that when a concept is good, the clientele well-targeted, and the location well-chosen, there’s nothing to lose…

"After opening our first premises in Aix-en-Provence, we were looking for a city with a population of at least 150,000 inhabitants, that was culturally vibrant, and where we could test our concept before opening a store in Paris. We immediately thought of Lyon, and we were taken with this location on Passage de l’Argue in the city center.

However, our manager didn’t see the opportunity in the same way that we did, and the help of the Lyon CCI was essential in helping us to convince him.”

Opening new stores

Stéphanie Tosi has no regrets about choosing Lyon to test her concept on a larger scale. “The Lyon store is now one of our most successful, along with our store in the 6th arrondissement of Paris. And we have a more varied clientele here than in the capital. Since our prices start at just €54, we have lots of young couples and students, as well as amateur collectors with higher income levels. The city provides a very interesting range of customers.”

the CitY prOvides a verY iNterestiNG raNGe Of CustOMersStéphanie Tosi Founder of Carré d’Artistes – a new concept

An exciting adventure

"This is important, since our objective remains to introduce young artists to as wide an audience as possible." Mission accomplished, as Stéphanie Tosi explains: "Our artists move around from one store to the next, but are never present in two places at once. Our selection panel comprises both art experts and ordinary people like you or me, to ensure that the pieces chosen reflect our customers' tastes and expectations as closely as possible. For us, this is a truly exciting adventure, which started right here in Lyon!" Since the Lyon store was opened, the concept has been extended elsewhere: new stores have opened in Lille, Paris (3 stores), Bordeaux, Toulouse and Barcelona, bringing pleasure to art lovers everywhere.

Our persONNeL at YOur serviCe

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better-iNfOrMed fOr a strONGer start

there is a range of support services on offer to help make access to the Lyon urban area easier. in 2010, 95 % of the dossiers submitted to the CdeC (the local retail development commision) were accepted, representing a total surface area of more than 28,220 m2

(304,000 ft2). in all, since 2007, almost 144,000 m2 (1.55 million ft2) of retail space have been approved. Local authorities and consular chambers are here to provide guidance and help you set up your brand in harmony with the urban infrastructure and, above all, local inhabitants’ needs. whatever queries you may have – parking, delivery access, architectural quality, data on the retail and urban environments – we can help you find all the information you need to adapt your brand to the local area and ensure a successful set-up.

Do you want to...n Benefit from general assistance with creating or taking over a company?the L_ve (Lyon ville de l’entrepreneuriat) network will guide you to the right people throughout the process.For more information, visit: www.lyon-ville-entrepreunariat.org

n Successfully set up or take over a business?in addition to a general approach, our dataCOMMerCe products can provide customized information about your project and offer recommendations regarding different business sectors and set-up conditions.For more information, visit: www.lyon.cci.fr, retail section.

n Find franchisors and meet with a franchise development expert?a consultant from Lyon CCi can provide you with information and advice on franchises (choosing a franchisor, feasibility studies, contract drafting assistance, etc.).For more information, visit: www.lyon.cci.fr, retail section.

n discover opportunities on the ground?each year, the local authorities and the Lyon CCi offer commercial developers and retailers the opportunity to spend a day visiting high-potential commercial sites as part of the visiOCOMmerce programme. (projects smaller than 300 m2).For more information about Lyon VISIOCOMMERCE, visit: www.lyon.cci.fr, retail section.

Are you looking to set up business in Lyon? Then contact our teams at Greater Lyon and Lyon CCI.

Whether it’s advice or assistance you are looking for, our local personnel can help you

to set up business efficiently and in the best possible conditions.

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LOCaL partNers tO heLp YOu set up iN the best pOssibLe CONditiONs

investors, local authorities, economic and urban partners, town- and city-center managers, developers and fisaC (fonds d’intervention pour les services, l’artisanat et le Commerce – fund for services, trades and Commerce) project managers can put you in contact with partners in every neighborhood who are there to ensure business booms. these partners are key interfaces between existing and future retailers. they assist new arrivals with all the procedures involved in setting up shop (e.g. obtaining planning permission) and are responsible for ensuring a harmonious retail offer in a given area.

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the New urbaN retaiL Master pLaN fOr 2009-2015a KeY suppOrt tOOL

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a COLLabOrative tOOL…

the sduC sets out Greater Lyon’s major commercial development policy directions. it is the result of collaboration between institutional partners (Greater Lyon, consular chambers, local communities and the département) and key economic players (retailers, brands, promoters, etc.).

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whiCh eXpLaiNs LOCaL CONsuMer treNds

the sduC is based on an analysis of consumer behavioral data (8th CCi household survey, conducted in 2006 and covering 5,900 households) together with forecasting work. the level of retail development potential has been calculated by estimating the state of the consumer market in 2015.

the sduC provides you with detailed analysis data: identification and details of consumer catchment areas (coverage, level range, etc.), assessment of consumer profiles and spending power, market shares held by various forms of distribution, etc.

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a “LiviNG” tOOL

the tool is able to adapt to social changes without the need for complete revision: the signatories are committed to carrying out regular assessments of commercial changes within the urban area.

to support this work, Greater Lyon will create a commercial activity observatory, which will analyze:

n national trends (turnover, market share held by different companies and distribution formats),

n changes in local supply, in terms of the CdaC (the local retail development committee) and planning permission, and demand (household survey, etc.) by analyzing other territories that border the Greater Lyon urban area,

n major indicators (rentals, investments, number of transactions, number of acres of retail space in the local development plan (pLu).

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People involved in

commercial development

in Lyon provide services

for retailers wanting to

set up in the urban area.

The Schema Directeur

d’Urbanisme Commercial (Urban

Retail Master Plan), or SDUC,

will help you to get your bearings,

analyze the market sector by

sector and maximize your chances

of success.

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territOrY bY territOrY, Get YOur beariNGs with the sduC

the new sduC 2009-2015 takes account of the strong consumer dynamic within the Lyon urban area, changes in the retail market and new legislation. it contains three sections:

n an overall summary of the issues and recommendations for development,

n 10 “Conférences Locales des Maires” factsheets, presenting market infor mation, issues, development policy directions and main key figures for each main area,

n 44 detailed factsheets which provide detailed information on 44 geographical sectors of the urban area,

in the following pages you will find the 10 “Conférences Locales des Maires” factsheets and you can download the complete urban retail Master plan (sduC) from the website. www.business.greaterlyon.com

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a pOpuLatiON deNsitY that is hiGher thaN Other freNCh CONurbatiONs

Conurbation Population density

Greater Lyon 2,364

Lille 1,812

Toulouse 1,675

Marseille 1,642

Val de Saône

Ouest Nord

Les Portes du Sud

Lônes et coteauxdu Rhône

Val d’Yzeron

Porte des AlpesLyon-Villeurbanne

19,000+ 7%

43,900+ 12%

312,234+ 4%

39,800+ 13%

56,300+ 8%

23,800+ 9%

18,700+ 11 %

Plateau Nord35,100

+ 7% Rhône Amont44,200+ 14%

n In 2007, the Greater Lyon population comprised an estimated 555,000 households. By 2015, there should be an extra 38,000 households in the urban area. (1)

The eastern suburbs are set to see the greatest population growth: an average increase of 13%, while Greater Lyon as a whole will see population growth of around 7%.

(1) 2007 household estimates: CCi source / Calculation of population projections: Lyon urban planning agency.

population projections

for 2015

urbaN retaiL Master pLaN fOr 2009-2015

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a hiGh-pOteNtiaL deMOGraphiC zONe

in 2008, Greater Lyon had a population of 1.3 million people, living in 57 cities, towns and villages. the Greater Lyon population continues to grow, and also enjoys high spending power.

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aN ever-eXpaNdiNG pOpuLatiON

Greater Lyon’s population is constantly increasing: since 1990, it has grown by 6 %. this growth is not spread evenly across the urban area, but is concentrated primarily in Lyon and villeurbanne (12 % increase between 1990 and 2007, compared with 0.3 % across the rest of Greater Lyon).

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ChaNGiNG CONsuMer behaviOr

total household spending in Greater Lyon is €6.3 billion. Over the last 10 years, the spending power of Greater Lyon’s households has increased significantly: an increase of 33 % on food products and 40 % on non-food products (2).

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breaKdOwN Of speNdiNG

Lyon accounts for 40 % of all household expenditure in Greater Lyon, due to the size of its population. the highest level of spending per household is in the “val d’Yzeron” area, and is lowest in Lyon itself. households in "Ouest Nord" and "val de saône" also have a high level of spending power.

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the eMerGeNCe Of New fOrMs Of CONsuMptiON

total retail turnover across Greater Lyon is €6.7 billion, which is broken down as follows (in %):

n shops > 300 m2 ................... 70.1 % n shops < 300 m2 ................... 23.5 % n Local markets ....................... 4.8 % n Other forms of retail ............. 1.6 %

in 2006, online retailers accounted for 2.5 % of non-food household spending, representing sales of €150 million (plus €15 million in food spending), compared with almost no online spending in 2001.

Local markets have gained a larger share of food spending since 2001 (from 7.1 % to 7.5 %), but have lost out in the non-food sector (from 2.5 % to 1.7 %).

(2) Calculated in current euros.

3,000 and +

Average monthly income in 2005per household consideredfor tax purposesfrom IRPP 2005

From 2,000 to 3,000

From 1,500 to 2,000

From 1,000 to 1,500

Less than 1,000

Average monthlyincome:1,570 euros


a high level of wealth

the hiGhest LeveL Of speNdiNG

per hOusehOLd is iN the

“vaL d’YzerON” area,

aNd is LOwest iN LYON itseLf.

Greater Lyon’s population has a higher average net monthly income than the national and regional averages (€1,430 and €1,478 respectively).

There are significant discrepancies between household incomes within Greater Lyon. Households living in the west and north generally enjoy higher incomes than those living in the east.

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n

a LOw-deNsitY retaiL eNvirONMeNt

retail is a major economic sector within the urban area. it has a turnover of €6.7 billion, employs 17 % of private-sector workers (100,000 jobs) and represents 22 % of companies (22,600 companies). however, retail density is lower than in other conurbations, meaning that there is still wide scope for densification. furthermore, population density is relatively high: for example, there are many more residents within a 500-meter (1/3 miles) radius of a retail outlet in Lyon than in a conurbation with a lower population density. the high population density in Lyon also favors successful local formats (supermarkets, local stores, etc.).

tOwards a baLaNCed, MOre attraCtive urbaN area

Conurbationdensity of food retail outlets < 300 m2

(Outlets/10,000 pop)

Marseille 26

Grand Lyon 23

Toulouse 23

Strasbourg 16

Lille 15

a retaiL eNvirONMeNt that favOrs New iNstaLLatiONs

Conurbationdensity of food retail outlets > 300 m2


Lille 325

Toulouse 273

Marseille 237

Grand Lyon 211

Conurbationdensity of non-food retail outlets > 300 m2


Lille 617

Toulouse 557

Grand Lyon 431

Marseille 391

Conurbationdensity of non-food retail outlets < 300 m2


Strasbourg 78

Marseille 77

Grand Lyon 48

Toulouse 45

Lille 29

n

a hiGh LeveL Of retaiL deveLOpMeNt pOteNtiaL

the sduC estimates that spending power within the urban area will reach €7 billion by 2015, compared with €6.3 billion in 2007. in light of the attractiveness of Greater Lyon’s existing retail facilities, and the number of projects in the pipeline that have received commercial operating authorization (from the CdeC or CNeC, the local and national retail development committees), Greater Lyon’s retail development potential by 2015 is between 80,000 and 140,000 m2 (0.86 million and 1.5 million ft2).

n

aMbitiONs fOr the LYON urbaN area

the principles of the sduC 2009 - 2015 involve continuing to create an attractive, multi-center urban area with a human dimension, with strong social and regional solidarity and where the environment is a key driver of development.

Rebalancing and a multi-center approach: ensuring that each population catchment area is able to satisfy the daily needs of its residents (supply of food, occasional and non-food products and services) as locally as possible, thereby minimizing the need for consumer car journeys.

Urban quality and sustainable develop ment of retail facilities: viewing retail facilities as integral parts of the urban fabric. all new retail facilities must ensure that they are properly integrated into the urban environment, and older facilities must be redeployed. all retail projects (resources, travel, landscape, etc.) must improve their environmental credentials by implementing the tertiary-sector building Nf reference criteria.

Attractiveness: Creating an attractive, dynamic retail environment in the Lyon urban area by taking action to increase the diversity of products on offer and encouraging the emergence and development of new retail concepts.

urbaN retaiL Master pLaN 2009-2015

22 23

22 23

Leclerc Genay

Neuville-sur-Saône

Vaulx-en-Velin

Décines

Jonage

Fontaine-sur-SaônePorte de Lyon

Gratte-CielNC Carrefour

Croix-Rousse

Francheville Taffignon

RD306 Ouest

Ecully Le Pérollier

Caluire 2

Carré de Soie

Montout Peyssillieu

Vaulx-en-Velin - 7 chemins

Vénissieux Puisoz

Porte des Alpes Nord-Sud

RD 306 Est

Rillieux-la-Pape

La Tour-de-Salvagny

Champagne-au-Mont-d’Or

Presqu’îleConfluence

Part-DieuRive Gauche

Galeries LafayetteBron

Meyzieu

MionsCorbasFeyzinIrigny

Charbonnières-les-Bains Vaise

Tassin-la-Demi-Lune

Craponne

Saint-Genis-Laval

CC Saint-Genis-Laval

MonplaisirChassieu

Saint-Priest

Strengthen

Redeploy

Reinforce

Stabilize

Metropolitan center

Actions

Area’s impact

Major

Intermediate

Local

Vénissieux

Oullins

Pierre-BéniteSaint-Fons

GerlandBron

Caluire-et-Cuire

n

RETAIL INSTALLATION AND DEVELOPMENT OPPORTUNITIES

The influence of retail centers is based on turnover.Conurbation-wide centers turnover of more than €500 million.Major centers turnover of €100 - €500 million.Medium-sized centers turnover of €20 - €100 million.Local centers turnover of less than €20 million.

n

RECOMMENDATIONS

Consolidate the commercial influence of retail centers.Reposition retail centers by adding activities that are lacking within the population catchment area.Strengthen the local offer, particularly in the food sector. Stabilize retail centers in their current format and/or modernize mature sites.


Changes in retail centers by 2015

24 25

fOCus ON Greater LYON LOCaL MaYOrs’ CONfereNCes

23

VAL D’YZERON

OUEST-NORD

LÔNES ET COTEAUXDU RHÔNE

VAL DE SAÔNE

PLATEAU NORD

RHÔNE AMONT

VILLEURBANNE

PORTE DES ALPES

PORTES DU SUD

Albigny-sur-Saône,Cailloux-sur-Fontaines, Collonges-au-Mont-d’Or, Couzon-au-Mont-d’Or, Curis-au-Mont-d’Or,Fleurieu-sur-Saône,Fontaines-Saint-Martin,Fontaines-sur-Saône, Genay, Montanay, Neuville-sur-Saône, Poleymieux-au-Mont-d’Or,Rochetaillée-sur-Saône, Saint-Germain-au-Mont-d’Or,Saint-Romain-au-Mont-d’Or,Sathonay-Village.

Page 28

Caluire-et-Cuire, Rillieux-la-Pape, Sathonay-Camp.

Page 36

Décines, Jonage, Meyzieu,Vaulx-en-Velin.

Page 52

Bron, Chassieu, Mions, Saint-Priest.

Page 60

Corbas, Feyzin, Saint-Fons, Solaize, Vénissieux.

Page 64

Champagne-au-Mont-d’Or, Dardilly, Ecully, La-Tour-de-Salvagny, Limonest, Saint-Cyr-au-Mont-d’Or,Saint-Didier-au-Mont-d’Or.

Page 32

Charbonnières-les-Bains,Craponne, Francheville,Marcy-l’Etoile,Saint-Genis-les-Ollières,Tassin-la-Demi-Lune.

Page 40

Charly, Givors, Grigny, Irigny,La Mulatière, Oullins, Pierre-Bénite,Sainte-Foy-lès-Lyon,Saint-Genis-Laval, Vernaison.

Page 56

Page 48

LYONPage 44

INFORMATIONS

n These documents, along with 44 detailed factsheets covering more specific areas of Greater Lyon, are available for download from www.business.greaterlyon.com

the fOLLOwiNG paGes are dediCated tO the 10 faCtsheets CONCerNiNG "LOCaL MaYOrs' CONfereNCes". eaCh faCtsheet prOvides a preseNtatiON Of the zONe CONCerNed, KeY MarKet iNfOrMatiON, ObJeCtives, areas fOr deveLOpMeNt aNd KeY fiGures.

26 27

n

Overview

n population growth slowing down; household size decreasing.

n Low commercial density.

n unsufficient commercial network with a major area composed of the Leclerc Genay hypermarket, the Neuville city center (secondary area) and the fontaines-sur-saône city center (local area).

n the west of this area has no commercial center, and only the north of the area is provided (blocking consumer outflow towards villefranche). high level of consumer outflow for all kind of products.

n an area made up mainly of small towns.

n the Neuville/Genay area is attractive (as €6 million is made by outside contributions).

vaL de saôNeAlbigny-sur-Saône,

Cailloux-sur-Fontaines,

Collonges-au-Mont-d’Or,

Couzon-au-Mont-d’Or,

Curis-au-Mont-d’Or,

Fleurieu-sur-Saône,

Fontaines-Saint-Martin,

Fontaines-sur-Saône, Genay,

Montanay, Neuville-sur-Saône,

Poleymieux-au-Mont-d’Or,

Rochetaillée-sur-Saône,

Saint-Germain-au-Mont-d’Or,

Saint-Romain-au-Mont-d’Or,

Sathonay-Village.

kEY FIGURES

A population of…

41,874 inhabitants (1999 census)

15,386 households (1999 census)

2.7 people per household

Commercial facilities

244 shops (food and other)56 shops / 10,000 inhabitants

221 services and cafes, hotels and restaurants

Market share of expenditure

37 % for all goods

59 % for foodstuffs

18 % for non-foodstuffs

A turnover / expenditure ratio estimated at...

53 for all goods83 for foodstuffs29 for non-foodstuffs

n

issues aNd pOLiCY direCtiON

n Town centers - developing food solutions, by densification of the downtown areas firstly. - improving the non-food commercial network in the area, by densifying the solutions in a few city centers prioritizing to the Neuville-sur-saône area.

n Leclerc Genay allow the relocation with expansion of the Leclerc hypermarket while keeping control of the development of related commercial activities surrounding its future site, in order to maintain town centers vitality (including Neuville-sur-saône). improving commercial solutions for household goods may be considered while remaining proportional to the consumption potential of the local area.

Population: changes and structure

Population Changes 1990 - 2007 % variation

Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 38,596 41,874 43,230 8.5 3.2

households 13,371 15,386 16,782 15.1 9.1

People/household 2.89 2.72 2.58 - 5.7 - 5.30

10,000

20,000

30,000

40,000

50,000

200719991990

inhabs

Individual age Population 1999 % % Rhône

0 to 19 11,617 27.7 25.3

20 to 39 10,948 26.1 30.6

40 to 59 11,740 28.0 25.2

60 to 74 4,985 11.9 12.3

75 and above 2,584 6.2 6.6

TOTAL 41,874 100 100

Type of housing Number % % Rhône

Individual 8,412 54.7 29.9

Collective 6,696 43.5 67.9

Other 278 1.8 2.3

TOTAL 15,386 100 100

Car Number % % Rhône

0 private car 1,901 12.4 22.6

1 private car 6,869 44.6 48.7

2 and above 6,616 43.0 28.7

TOTAL 15,386 100 100

Size of household household 1999 % %Rhône

1 3,690 24.0 33.8

2 4,608 29.9 29.5

3 2,704 17.6 14.8

4 and above 4,384 28.5 21.9

TOTAL 15,386 100 100

Available shopping facilities as of 31/12/2006

Small shops Number N° for 10,000 inhab.

Sector Rhône

Food + non-food 244 56.4 69.0

Food 106 24.5 24.7

Non-food 138 31.9 44.4

• personal goods (PG) 26 6.0 10.7

• household goods (hG) 39 9.0 14.7

• culture, leisure, entertainment (CLE) 73 16.9 18.9

Cafes, hotels, restaurants (ChR) 85 19.7 30.8

Pharmacy, orthopedics 17 3.9 4.4

Personal services (PS) 119 27.5 23.9

SuperstoresMainly food Mainly non-food

super hyper other PG hG CLE

N° of establishments 3 1 - - 5 4

N° of m2 3,000 2,900 - - 5,025 3,260

density for 1,000 inhab. 69 67 - - 116 75

0 2,000 4,000 6,000 8,000 10,000 12,000

75 and above

60 to 74

40 to 59

20 to 39

0 to 19

inhabs

2 and above

1 VP

0 VP

0 5 10 15 20 25 30 35

Rhône

Sector

PS

CHR

CLE

HG

PG

FOOD

%

Number of small shops for 10,000 inhab.


fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes

28 29

Turnover

Turnover from foodstuffs

Consumer catchment area for foods Consumer catchment area other than for foods

Turnover other than from foodstuffs

Forms of retail k€ % TO**

Small stores 17,362 21.3

Markets and others 6,494 8.0

Superstores 56,649 69.4

• supermarkets 5,540 6.8

• hard discount 12,583 15.4

• hypermarkets 38,193 46.8

• other superst. 331 0.4

distance selling - -

Other forms 1,170 1.4

TOTAL 81,675 100



Markets and others 1, 066 3.1


• super + hard 2,154 6.2


• non food 7,170 20.6




TOTAL 34,754 100

0

20

40

60

80

100Others

Superstores

Markets and others

Small stores

Food Non-food

%

Sourceof purchases k€ % hE* % TO**

Val de Saône 58,247 59.0 71.3

Ain 16,765 5.7 20.5

North over Greater Lyon

1,872 0.4 2.3

Lyon Villeurbanne

1,179 0.1 1.4

Plateau nord 1,914 1.1 2.3

Others 1,699 - 2.1

TOTAL 81,675 - 100


Val de Saône 21,584 18.1 62.1

Ain 7,653 2.3 22.0

Lyon - Villeurbanne

1,022 0.1 2.9

West North 956 0.8 2.8

Plateau Nord 1,167 0.6 3.4

Others 2,372 - 6.8

TOTAL 34,754 - 100

Small stores | Markets and others

Superstores | Others

Attraction and outflow coefficients of the sector

Attraction/evasion, as a percentage of expenditure

Internal attraction | Evasion

Local clientele and outside clientele as a percentage of turnover

Internal attraction | Consumer outflow

0

20

40

60

80

100

Cult.leisure

Househ.goods

Pers goods.

Nonfood

FoodFood +non-food

37

63

59

41

18

82

12

88

16

84

24

76

0

20

40

60

80

100

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food

69

31

71

29

62

38

58

42

60

40

65

35

GUIdE

Turnover for foodstuffs is estimated at KE81,675 of which 21.3 % (KE17,362) are from small stores (< 300 m2).

71.3 % of this turnover comes from clients living in the Val de Saône area. The market share in this area is 59%.

Household expenditure

The most attractive centers in the area

Household expenditure in the sector, broken down by forms of retail


Superstores | OthersFood k€ % %

Rhône

Small stores 18,819 19.1 194

Small stores 6,193 6.3 8.2

Superstores 71,072 71.9 68.7

• supermarkets 9,103 9.2 21.6

• hard discount 10,200 10.3 7.1

• hypermarkets 49,362 50.0 34.9

• other superst. 2,407 2.4 5.1

distance selling 884 0.9 1.2

Other forms 1,814 1.8 2.6

TOTAL 98,781 100 100

Non Food k€ % % Rhône

Small stores 29,173 24.4 26.5

Markets and others 1,766 1.5 1.7

Superstores 76,252 63.9 62.2

• super + hard 2,647 2.2 2.7

• hypermarchés 22,967 19.2 15.8

• non food 45,603 38.2 38.0


distance selling 8,795 7.4 7.1


TOTAL 119,374 100 100

0

20

40

60

80

100Others

Superstores

Markets and others

Small stores

Non-foodRhône

Non-foodsector

FoodRhône

Foodsector

%

Purchasing sectors k€ % hh*

Val de Saône 58,247 59.0

Plateau Nord 21,278 21.5

West-North 7,034 7.1

North Greater Lyon 1,216 1.2

Lyon - Villeurbanne 3,159 3.2

Others 7,848 7.9

TOTAL 98,781 100

Purchasing sectors k€ % hh*


Val de Saône 21,584 18.1


Porte des Alpes 5,674 4.8

West-North 17,504 14.7

North–outside Greater Lyon

5,695 4.8

Others 24,460 20.5

TOTAL 119,374 100

Centers % hE*

Caluire 2 16.9

Neuville commune 12.5

Ecully Perollier 4.5

Val de Saône (Trévoux - Massieux) 3.8

Porte de Lyon - Rd306 2.1

Centers % hE*

Caluire 2 11.2

Presqu’ le 7.5


Val de Saône (Trévoux - Massieux) 6.7

Neuville commune 6.3


Food Non Food

Food Non Food

GUIdE

71.9% (K€71,072) of household expenditure on food (K€98,781)goes to superstores (> 300 m2).

Geographically 59% of this (K€58,247) is accounted for by solutions available in the Val de Saône area.

fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes vaL de saôNe

dEFINITIONS

Internal attraction measures the proportion of purchases made by households living in an area in the shops of the area. Consumer outflow measures the proportion of purchases made in other areas.

Outside attraction measures the percentage of turnover brought in by customers that do not live in the area.


30 31

* % household expenditure** % turnover


* % of household expenditure


* % of household expenditure* % of household expenditure

Ouest NOrd

Champagne-au-Mont-d’Or,

Dardilly, Ecully,

La-Tour-de-Salvagny, Limonest,

Saint-Cyr-au-Mont-d’Or,

Saint-Didier-au-Mont-d’Or.


Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 43,724 44,792 45,602 2.4 1.8

households 15,037 16,424 17,814 9.2 8.5



0 to 19 11,707 26.1 25.3

20 to 39 11,584 25.9 30.6

40 to 59 12,611 28.1 25.1

60 to 74 5,989 13.3 12.3

75 and above 2,901 6.5 6.6

TOTAL 44,792 100 100


Individual 6,466 39.4 29.9

Collective 9,602 58.5 67.9

Other 356 2.2 2.3

TOTAL 16,424 100 100


0 private car 1,714 10.4 22.6

1 private car 6,967 42.4 48.7

2 and above 7,743 47.1 28.7

TOTAL 16,424 100 100

Size of household household 1999 % % Rhône

1 3,980 24.2 33.8

2 5,159 31.4 29.5

3 2,697 16.4 14.8

4 and above 4,588 27.9 21.9

TOTAL 16,424 100 100


Sector Rhône

Food + non-food 322 70.6 69.0

Food 87 19.1 24.7

Non-food 235 51.5 44.4







0 3,000 6,000 9,000 12,000 15,000 inhabs

60 to 74

40 to 59

20 to 39

0 to 19

75 and above

2 and above

1 VP

0 VP

0 5 10 15 20 25 30 35

Rhône

Sector

%

PS

CHR

CLE

HG

PG

FOOD




N° of establishments 1 2 1 12 23 15

N° of m2 566 22,360 377 8,193 33,874 18,059

density for 1,000 inhab. 12 490 8 180 743 396

0

10,000

20,000

30,000

40,000

50,000

200719991990

inhabs

n

Overview

n slight population growth (slowing down since 1990); household size decreasing.

n high level of influence and attraction.

n diversified shopping facilities.

n differences between the towns in this area: the saint-Cyr and saint-didier areas note a high level of consumer outflow (turnover/household expenditure=13), whereas dardilly (turnover/household expenditure=380) and ecully (turnover/household=360) are highly attractive.

n Consumer outflow for non-food goods towards Lyon, mainly for personal goods.

kEY FIGURES

A population of…








71% for all goods

85 % for foodstuffs




n


n reinforce the center city facilities, especially in dardilly and Champagne-au-Mont-d’Or - road to the west.

n encourage upgrading of the rd306 - road to the west - and the porte de Lyon center, making sure that they interact with the other urban functions (tertiary and residential). Given the attractiveness of all product families in the north-west area, the urban retail master plan (sduC) proposes measured upgrading of the porte de Lyon commercial area.

n the perollier site is to be stabilized as it currently is.





32 33

Forms of retail K€ % TO**




• supermarkets 264 0.1



• other superst. 2,865 1.1

Distance selling - -


TOTal 250,056 100

Forms of retail K€ % TO**


Markets and others 377 0.1


• super + hard 705 0.2


• non food 196,339 49.7


Distance selling - -


TOTal 395,077 100

0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Food Non-food

0

20

40

60

80

100

71

29

85

15

60

40

47

53

66

34

62

38

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food

0

20

40

60

80

100

26

74

36

64

19

81

20

80

19

81

19

81

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food


Food K€ % % Rhône

Small stores 18,195 17.2 19.4


Superstores 79,232 74.8 68.7

• supermarkets 5,145 4.9 21.6

• hard discount 1,876 1.8 7.1

• hypermarkets 69,920 66.0 34.9


Distance selling 829 0.8 1.2


TOTal 105,989 100 100

Non Food K€ % % Rhône

Small stores 34,679 27.3 26.5

Markets and others 938 0.7 1.7

Superstores 82,779 65.1 62.2

• super + hard 1,033 0.8 2.7

• hypermarkets 26,797 21.1 15.8

• non food 49,111 38.6 38.0


Distance selling 5,621 4.4 7.1


TOTal 127 091 100 100

0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Non-foodRhône

Non-foodsector

FoodRhône

Foodsector

Food Non Food

FOCUS On greater lyOn. lOCal mayOrS' COnFerenCeS OUeSt nOrd

Purchasing sectors K€ % HE*

Ouest Nord 90,124 85.0

lyon-Villeurbanne 9,792 9.2

Others 6,073 5.7

TOTal 105,989 100

Purchasing sectors K€ % HE*


lyon-Villeurbanne 26,994 21.2

Porte des alpes 4,473 3.5

North over Greater lyon

2,304 1.8

Val d'Yzeron 2,548 2.0

Others 14,943 11.8

TOTal 127,091 100

Centers % HE*


Porte de lyon - RD306 31.6

Vaise 1.2

Rive Gauche - Halles 1.1

Centers % HE*

Porte de lyon - RD306 30.1


Presqu' le 10.6

Part-Dieu 3.7

Rive Gauche - Halles 2.3

South Porte des alpes 2.2

Sourceof purchases K€ % HE* % TO**

Ouest Nord 90,124 85.0 36.0

Val d’Yzeron 25,490 19.9 10.2

North over Gl 26,421 6.0 10.6

lyon-Villeurbanne

73,045 5.1 29.2

West of Greater lyon

19,514 6.5 7.8

Val de Saône 7,034 7.1 2.8

Others 8,427 - 3.4

TOTal 250,056 - 100

Sourceof purchases K€ % HE* % TO**

Ouest Nord 75,830 59.7 19.2

lônes Val d'Yzeron

61,015 12.3 15.4

North over Greater lyon

58,127 12.2 14.7

Val de Saône 17,504 14.7 4.4

Others 182,601 - 46.2

TOTal 395,077 - 100

Turnover

Turnover from foodstuffs


Turnover other than from foodstuffs








DEFINITIONS



GUIDE


36.0 % of this turnover comes from clients living in the Val de Saône area. The market share in this sector is 85 %.

GUIDE

74.8% (K€79,232) of household expenditure on food (K€105,989) goes to superstores (> 300 m2).

Geographically 85% of this (K€90,124) is accounted for by solutions available in the Ouest Nord area.





Food Non Food

Urban retail maSter Plan FOr 2009-2015

34 35

* % Household expenditure** % turnover

* % Household expenditure** % turnover





pLateau NOrd

0 5,000 10,000 15,000 20,000 25,000

75 and above

60 to 74

40 to 59

20 to 39

0 to 19

inhabs

2 and above

1 VP

0 VP

0 5 10 15 20 25 30 35

Rhône

Sector

%

PS

CHR

CLE

HG

PG

FOOD


0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

200719991990

inhabs

Caluire-et-Cuire, Rillieux-la-Pape,

Sathonay-Camp.

Une emprise sur la dépense de…

60 % tous produits

79 % en alimentaire

43 % en non alimentaire

Un ratio CA/dépense estimé à…

101 tous produits115 en alimentaire

88 en non alimentaire

n

Overview

n population and household size decreasing. a balanced region (turnover/household expenditure=100), whose commercial fabric exerts an impact on the expenditure of households in the ain département, and the fontaines, Neuville, Monts d’Or areas.

n Minimum amount of consumer outflow for foodstuffs, but strong in the area of non-foodstuffs (especially personal goods) towards the presqu’ le.

n fairly low relative proportion of conventional trade in the turnover (small stores and food markets). but the market share of expenditure going to small stores is still important (above average for Greater Lyon and rhône). it is planned to strengthen the range of solutions available by creating the “zaC du Centre” (mixed development zone) in Caluire... (1,500 to 2,500 m2 of sales space and 200 residences), and the zaC de la Castelane in sathonay-Camp (5,000 m2 of sales space programmed including 1,500 m2 for a medium-sized food area and 3 500 m2 for non-foodstuffs and restaurants at ground-floor level).

kEY FIGURES

A population of…








60 % for all goods

79 % for foodstuffs




n


n Care must be taken to ensure commer cial diversity in the town-centers.

n Caluire ensure the reinforcement of the food retail solution in Caluire-et-Cuire center. encourage commercial relocation around place demonchy and the chemin de wette-faÿs, in keeping with the commissioning of the footbridge to attract more tourists coming from the Cité internationale. provide services within the saint-Clair shopping center for employees from the poumeyrol tertiary area. Make the town center more attractive by providing a connection between the church and the top of the montée des soldats. encourage a shopping area to build up around the Cuire public transport hub, while ensuring commercial continuity between the Croix-rousse district and Caluire-et-Cuire.

n Rillieux follow up the upgrading of the Charles-de-Gaulle roudabout and ensure continuity with the alagniers commercial center.


Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 78,217 75,580 74,573 -3.4 -1.3

households 29,528 30,877 32,713 4.6 5.9

People/household 2.65 2.45 2.28 -7.6 -6.9


0 to 19 19,337 25.6 25.3

20 to 39 20,962 27.7 30.6

40 to 59 19,668 26.0 25.2

60 to 74 10,336 13.7 12.3

75 and above 5,277 7.0 6.6

TOTAL 75,580 100 100


Individual 6,263 20.3 29.9

Collective 24,043 77.9 67.9

Other 571 1.8 2.3

TOTAL 30,877 100 100


0 private car 5,717 18.5 22.6

1 private car 16,245 52.6 48.7

2 and above 8,915 28.9 28.7

TOTAL 30,877 100 100


1 9,606 31.1 33.8

2 9,641 31.2 29.5

3 4,805 15.6 14.8

4 and above 6,825 22.1 21.9

TOTAL 30,877 100 100


Sector Rhône

Food + non-food 315 42.2 69.0

Food 137 18.4 24.7

Non-food 178 23.9 44.4










N° of m2 6,199 10,800 4,868 2,838 21,793 1,305






36 37











TOTAL 207,88 100





• super + hard 7,345 4.0


• non food 84,836 46.3




TOTAL 183,352 100

0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Food Non-food

0

20

40

60

80

100

60

40

79

21

43

57

27

73

56

44

43

57

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food

0

20

40

60

80

100

60

40

69

31

49

51

57

43

43

57

56

44

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food

Food k€ % % Rhône

Small stores 36,380 20.2 19.4


Superstores 123,754 68.8 68.7

• supermarkets 36,870 20.5 21.6


• hypermarkets 66,622 37.0 34.9

• other superst. 11,752 6.5 5.1



TOTAL 179,975 100 100


Small stores 55,899 26.9 26.5


Superstores 129,570 62.3 62.2

• super + hard 6,661 3.2 2.7

• hypermarkets 38,814 18.7 15.8

• non food 71,856 34.5 38.0

• other superst. 12,239 5.9 5.7



TOTAL 208,054 100 100

0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Non-foodRhône

Non-foodsector

FoodRhône

Foodsector

Centers % hE*

Caluire 2 31.1

Caluire Centre 10.9

Croix-Rousse 7.1

Beynost 2 CC - Zac Batterses 3.4

Rive Gauche - halles 1.1

Centers % hE*

Caluire 2 21.1

Presqu' le 11.4

Part-dieu 7.8

Croix-Rousse 5.9


Beynost 2 CC - Zac Batterses 3.1

Food Non Food

Food Non Food

fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes pLateau NOrd

Purchasing sectors k€ % hE*



Others 11,842 6.6

Others 7,132 4.0

TOTAL 98,781 100





South Greater Lyon 2,452 1.2

Est over Greater Lyon 7,771 3.7

North west Val de Saône

5,003 2.4

Others 23,489 11.3

TOTAL 119,374 100


Plateau Nord 142, 553 79.2 68.8

Lyon Villeurbanne

35 ,518 2.5 17.1

Val de Saône - Ouest Nord

21, 566 10.5 10.4

Others 7 ,551 - 3.6

TOTAL 207,188 - 100


Plateau Nord 90 ,221 43.4 49.2

Lyon Villeurbanne

39, 542 2.3 21.6

Ain 22, 930 6.8 12.5

Val de Saône 22, 466 18.8 12.3

Others 8 ,193 - 4.5

TOTAL 183,352 - 100

Turnover








dEFINITIONS



Turnover from foodstuffs Turnover other than from foodstuffs

GUIdE


68.8 % of this turnover comes from clients living in the Val de Saône area. The market share in this area is 79.2 %.

Consumer catchment area for foodsConsumer catchment area other than for foods





GUIdE

68.8 % (K€123,754) of household expenditure on food (K€179,975) goes to superstores (> 300 m2).

Geographically 79.2 % of this (K€142,553) is accounted for by solutions available in the Plateau Nord area.



38 39



* % of household expenditure * % of household expenditure



n

Overview

n decrease of the households size but increase of population.

n significant consumer outflow for foodstuffs (Ouest Nord/Lyon).

n significant consumer outflow for goods other than foodstuffs towards main commercial centers (presqu’ le, ecully, rd306 west).

n small stores working well, despite low density.

vaL d’YzerONCharbonnières-les-Bains,

Craponne, Francheville,

Marcy-l’Etoile,

Saint-Genis-les-Ollières,

Tassin-la-Demi-Lune.

kEY FIGURES

A population of…








42% for all goods

27% for foodstuffs

27% for non-foodstuffs



n


n improve food and non-food solutions in the town centers.

n francheville: reinforce commercial activities in hubs in the town center: bel-air as an extension of a commercial thoroughfare with Craponne, Chater and Le bourg.

n strengher the center of Craponne for non-food shopping (personal and culture/leisure goods mainly) and of tassin (the mixed development zone in the centre – a new link between the shopping streets république and Charles-de-Gaulle) to make them key hubs within the town center.

n Consider modernizing the francheville-taffignon commercial center thanks to of a measured extension of available culture/ leisure activities. ensure that there is consistency between the modernization of this center and the projects for improving commercial solutions in Craponne and tassin that are already under way.

n in the area of household goods, consider improvement by directing projects towards tassin and Craponne as a priority.

0

10,000

20,000

30,000

40,000

50,000

60,000

200719991990

inhabs

0 3,000 6,000 9,000 12,000 15,000

75 and above

60 to 74

40 to 59

20 to 39

0 to 19

inhabs

2 and above

1 VP

0 VP

0 5 10 15 20 25 30 35

Rhône

Secteur

PS

CHR

CLE

HG

PG

FOOD

%



Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 47,484 50,901 53,522 7.2 5.1

households 16,773 19,283 21,760 15.0 12.8



0 to 19 13,177 25.9 25.3

20 to 39 13,120 25.8 30.6

40 to 59 14,412 28.3 25.2

60 to 74 6,863 13.5 12.3

75 and above 3,329 6.5 6.6

TOTAL 50,901 100 100


Individual 9,657 50.1 29.9

Collective 9,263 48.0 67.9

Other 363 1.9 2.3

TOTAL 19,283 100 100


0 private car 1,983 10.3 22.6

1 private car 8,900 46.2 48.7

2 and above 8,400 43.6 28.7

TOTAL 30,877 100 100


1 4,663 24.2 33.8

2 6,304 32.7 29.5

3 3,289 17.1 14.8

4 and above 5,027 26.1 21.9

TOTAL 19,283 100 100


Sector Rhône

Food + non-food 315 58.9 69.0

Food 105 19.6 24.7

Non-food 210 39.2 44.4









N° of establishments 5 1 3 10 3

N° of m2 5,779 7,200 2,092 13,912 17, 577

density for 1,000 inhab. 108 135 39 260 328





40 41

0

20

40

60

80

100Others

Superstores

Markets and others

Small stores

Food Non-food

%


Val d'Yzeron 79,454 61.9 45.3

Lônes et Coteaux

35,833 12.3 20.4

Ouest lyonnais 26,729 8.9 15,2

Lyon -Villeurbanne

29,265 2.0 16.7

Others 4,221 - 2.4

TOTAL 81,675 - 100


Val d'Yzeron 41,783 26.6 30.2

Ouest Lyonnnais

27,368 8.0 19.8

Lônes et Coteaux

26,625 7.8 19.3

Lyon-Villeurbanne

30,056 1.7 21.8

Others 12,354 - 8.9

TOTAL 34,754 - 100

0

20

40

60

80

100

Cult/.leisure

Househ.goods

Pers.goods

Nonfood

FoodFood+non-food

42

58

62

38

27

73

23

77

32

68

23

77

0

20

40

60

80

100

Cult/.leisure

Househ.goods

Persgoods

Nonfood

FoodFood+non-food

39

61

45

55

30

70

39

61

28

72

30

70

fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes vaL d’YzerON

dEFINITIONS










GUIdE


45.3% of this turnover comes from clients living in the Val dYzeron area. The market share in this area is 61.9 %.

Turnover











TOTAL 175,502 100





• super + hard 7,200 5.2


• non food 46,494 33.6




TOTAL 138,187 100



* % household expenditure** % turnover * % household expenditure

** % turnover

0

20

40

60

80

100Others

Superstores

Markets and others

Small stores

Non-foodRhône

Non-foodsector

Food.Rhône

Foodsector

%




Lyon 5,504 4.3

Ouest Lyonnais 8,913 6.9

Others 9,011 7.0

TOTAL 128,372 100




Lyon Villeurbanne 34,113 21.7

Est de l'agglomération

7,288 4.6

Others 26,801 17.1

TOTAL 156,924 100

Centers % hE*


Presqu' le 12.5


Tassin commune 10.5

Craponne commune 6.9

Francheville Taffignon (YC Bot) 6.3

Centers % hE*

Tassin commune 20.5


Craponne commune 16.2


Mornant - Vaugneray 6.4




GUIdE


Geographically 61.9% of this (K€79,454) is accounted for by solutions available in the Val d’Yzeron area.


Small stores 22,857 17.8 19.4


Superstores 92,685 72.2 68.7

• supermarkets 25,170 19.6 21.6


• hypermarkets 55,357 43.1 34.9


distance selling 911 0.7 1.2


TOTAL 128,372 100 100


Small stores 47, 760 30.4 26.5


Superstores 91,473 58.3 62.2

• super + hard 4,012 2.6 2.7

• hypermarkets 23,903 15.2 15.8

• non food 58,038 37.0 38.0




TOTAL 156 ,924 100 100

Food Non Food

Food Non Food







42 43

n

Overview

n population growing but household size decreasing.

n high-density small store network.

n Large market share for small stores (33 % of the turnover for foodstuffs and 44 % for other goods).

n attractive area for personal goods, and culture/leisure.

n Large consumer outflow for foodstuffs and household equipment.

LYON

kEY FIGURES

A population of…





4,573 shops (food and other)102 shops / 10,000 inhabitants

4,134 services and cafes, hotels and restaurants


63% for all goods

69 % for foodstuffs




n

issues aNd pOLiCY direCtiONn Metropolitan influence areas - from presqu’ le to Lyon Confuence: maintain the attractiveness of the presqu’ le. ensure the contunity of the metropolitan influence. improve the sequence victor hugo.- Cours Charlemagne/Lyon part-dieu: encourage the development of commercial activity in keeping with the development of the tertiary cluster- left bank: follow up the modernization of commercial solutions along the main streets.Maintain the specialized clusters: furnishings and decoration along the Cours de la Liberté, ethnic goods around Guillotière, tourist services in vieux Lyon, gastronomy in les halles, etc. Maintain local solutions on the roads crossing the presqu’ le from east to west, on the left bank and on the immediate environment of the Lyon part-dieu shopping mall.

n Influence urban aeras improve food shopping, and especially non-food shopping facilities in the existing hubs (Croix-rousse, Monplaisir and vaise) in order to maintain, or even improve the available services. encourage the development of dynamic centers (Lyon Gerland, bachut), to help them attain a degree of influence between neighborhoods.

n Local and neighborhood ensure longevity of the city’s commercial network by helping to improve food shopping facilities and services, while respecting the specific features of each sector and/or each center. seek to obtain homogeneous coverage in responding to basic needs throughout the city. encourage the improving of household goods services by ensuring that the projects are in keeping with existing commercial centers.

0

100,000

200,000

300,000

400,000

500,000

200719991990

inhabs

0 50,000 100,000 150,000 200,000

75 and above

60 to 74

40 to 59

20 to 39

0 to 19

inhabs

2 and above

1 VP

0 VP

0 10 20 30 40 50 60

Rhône

Sector

%

PS

CHR

CLE

HG

PG

FOOD



Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 415,479 445,274 465,318 7.2 4.5

households 190,236 216,157 239,312 13.6 10.7



0 to 19 94,252 21.2 25.3

20 to 39 164,712 37.0 30.6

40 to 59 100,059 22.5 25.2

60 to 74 50,762 11.4 12.3

75 and above 35,489 8.0 6.6

TOTAL 445,274 100 100

Type of housing Number % Rhône

Individual 6,674 3.1 29.9

Collective 204,269 94.5 67.9

Other 5,214 2.4 2.3

TOTAL 216,157 100 100


0 private car 73,062 33.8 22.6

1 private car 110,119 50.9 48.7

2 and above 32,976 15.3 28.7

TOTAL 216,157 100 100


1 101,362 46.9 33.8

2 60,781 28.1 29.5

3 24,941 11.5 14.8

4 and above 29,073 13.4 21.9

TOTAL 216,157 100 100


Sector Rhône

Food + non-food 4,753 102.1 69.0

Food 1,306 28.1 24.7

Non-food 3,447 74.1 44.4

• personal goods (PG) 1,025 22.0 10.7

• household goods (hG) 1,108 23;8 14.7

• culture, leisure, entertainment (CLE) 1,314 28.2 18.9

Cafes, hotels, restaurants (ChR) 2,571 55.3 30.8


Personal services (PS) 1,314 28.2 23.9




N° of m2 35,869 8,650 8,210 55,878 46,487 35,432






44 45

0

20

40

60

80

100

%

Food Non-food

Others

Superstores

Markets and others

Small stores


Lyon 792,071 57.0 55.7

Villeurbanne 121,693 34.0 8.6

Plateau Nord 59,615 31.3 4;2

Val de Saône 24,983 18.2 1.8

Rhône Amont 46,677 17.6 3.3

Ouest Nord 26,567 20.9 1.9

Others 351,631 - 24.7

TOTAL 1 423 236 - 100

0

20

40

60

80

100

63

37

69

31

57

43

71

29

34

66

65

35

Cult.leisure

Househ.goods

Pers.goods

Nonfood

FoodFood+non-food

0

20

40

60

80

100

68

32

88

12

56

44

49

51

66

34

58

42

Cult.leisure

Househ.goods

Pers.goods

Nonfood

FoodFood+non-food

fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes LYON


Lyon 783,371 69.4 87.7


Plateau Nord/Val de Saône

20,731 7.4 2.3

Ouest-Nord 9,495 9.0 1.1

Sud-Ouest 13,532 3.2 1.5

Grand Lyon Est 19,619 3.0 2.2

Bordure Est 1,782 1.4 0.2

Others 9,509 - 1.1

TOTAL 893,008 - 100

dEFINITIONS










GUIdE


87.7 % of this turnover comes from clients living in the Lyon area. The market share in this area is 69.4 %.











TOTAL 893,008 100





• super + hard 30,458 2.1


• non food 547,454 38.5




TOTAL 1,423,236 100





0

20

40

60

80

100

%

Non-foodRhône

Non-foodsector

FoodRhône

Foodsector

Others

Superstores

Markets and others

Small stores

Centers % hE*


Croix-Rousse 7.7

Part-dieu 7.2

Presqu' le 6.4


Vénissieux Puisoz 4.9

Centers % hE*

Presqu' le 19.2

Part-dieu 19.0


Porte des Alpes Sud 6.4




Lyon 783,371 69.4



Portes du Sud 70,131 6.2

Val d'Yzeron/Lones 47,150 4.2

Plateau Nord Val de Saône

26,655 2.4

Reste GL 24,802 2.2

Others 50,387 4.5

TOTAL 1,128,489 100


Lyon 792,071 57.0




Val d'Yzeron/Lônes 39,394 2.8

Villeurbanne 26,609 1.9

Plateau Nord Val de Saône

26,982 1.9

Bordure Est 8,155 0.6

Others 172,304 12.4

TOTAL 1,390,095 100



GUIdE

62.6 % (K€706,526) of household expenditure on food (K€1,128,489) goes to superstores (> 300 m2).

Geographically 69.4 % of this (K€783,371) is accounted for by solutions available in the Lyon area.


Small stores 277,411 24.6 19.4

Small stores 104,745 9.3 8.2

Superstores 706,526 62.6 68.7

• supermarkets 239,997 21.3 21.6


• hypermarkets 311,703 27.6 34.9

• other superst. 83,990 7.4 5.1


Other forms 23,294 2.1 2.6

TOTAL 1,128 ,489 100 100


Small stores 408,340 29.4 26.5


Superstores 849,025 61.1 62.2

• super + hard 37,062 2.7 2.7

• hypermarkets 157,158 11.3 15.8

• non food 545,549 39.2 38.0

• other superst. 109,256 7.9 5.7


Other forms 26,776 1.9 2.5

TOTAL 1,390,095 100 100

Food Non Food

Food Non Food







46 47

Turnover

n

Overview

n population growing but household size decreasing.

n Market share for foodstuffs and personal goods quite good compared with the market shares for household equipment and culture/leisure.

n high level of consumer outflow for all product families.

n Commercial framework of low influence, characterized by low density and small consumer catchment area.

viLLeurbaNNe

kEY FIGURES

A population of…








41% for all goods

61% for foodstuffs




n


n Gratte-ciel Constitute a stronger, mainly non-food, center (a major center) which would make it possible to broaden the consumer catchment area and take market share from competing centers. in the household goods product family, encourage projects to improve the available service for furnishings and household electrical goods, mainly with local companies.transfer and extension of Carrefour hypermarket potentially to Gratte Ciel Nord (Chomel mixed development zone).

n Strengthen secondary centers3 or 4 centers between neighborhoods need making denser:salengro, Grand-Clément, Charpennes, tonkin, Maisonneuves.

n Strengthen local centers, especially for foodstuffs: , Cusset, saint-Jean.


0

30,000

60,000

90,000

120,000

150,000

200719991990

inhabs

0 10,000 20,000 30,000 40,000 50,000

75 and above

60 to 74

40 to 59

20 to 39

0 to 19

inhabs

2 and above

1 VP

0 VP

0 5 10 15 20 25 30 35

Rhône

Sector

PS

CHR

CLE

HG

PG

FOOD

%



Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 116,851 124,152 131,406 6.2 5.8

households 49,559 55,136 61,293 11.3 11.2



0 to 19 28,625 23.1 25.3

20 to 39 43,440 35.0 30.6

40 to 59 28,047 22.6 25.2

60 to 74 15,387 12.4 12.3

75 and above 8,653 7.0 6.6

TOTAL 124,152 100 100

Type of housing Number % Rhône

Individual 3,602 6.5 29.9

Collective 50,359 91.3 67.9

Other 1,175 2.1 2.3

TOTAL 55,136 100 100


0 private car 16,785 30.4 22.6

1 private car 29,593 53.7 48.7

2 and above 8,758 15.9 28.7

TOTAL 55,136 100 100


1 22,700 41.2 33.8

2 15,986 29.0 29.5

3 7,277 13.2 14.8

4 and above 9,173 16.6 21.9

TOTAL 55,136 100 100


Sector Rhône

Food + non-food 838 63,8 69.0

Food 282 21.5 24.7

Non-food 556 42.3 44.4










N° of m2 7,296 2,300 2,601 2,500 14,420 11,050





48 49

fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes viLLeurbaNNe



East Greater Lyon

10,032 1.3 7.2

Lyon 26,609 1.9 19.1

Others Greater Lyon

7,001 0.7 5.0

Others 8,769 - 6.3

TOTAL 139,668 - 100

0

20

40

60

80

100

41

59

61

39

24

76

26

74

26

74

22

78

Cult.leisure

Househ.goods

Pers.goods

Nonfood

FoodFood+non-food

0

20

40

60

80

100

Cult.leisure

Househ.goods

Pers.goods

Nonfood

FoodFood+non-food

77

23

87

13

62

38

65

35

50

50

78

22



East Greater Lyon

7,183 1.1 3.4

Lyon 18,201 1.6 8.6

Others 2,527 - 1.2

TOTAL 211,518 - 100

dEFINITIONS










GUIdE


86.8 % of this turnover comes from clients living in the Villeurbanne area. The market share in this area is 60.6 %.











TOTAL 211,518 100





• super + hard 5,523 4.0


• non food 40,839 29.2




TOTAL 139,668 100





0

20

40

60

80

100Others

Superstores

Markets and others

Small stores

Non-foodRhône

Non-foodsector

FoodRhône

Foodsector

%



GUIdE


Geographically 60.6 % of this (K€183,607) is accounted for by solutions available in the Villeurbanne area.


Centers % hE*

Gratte-Ciel 30.8



Vaulx-en-Velin - 7 Chemins 3.5

Part-dieu 3.4


Centers % hE*

Part-dieu 17.1

Gratte-Ciel 12.9

Presqu' le 10.2


Porte des Alpes Nord 3.8




Lyon 34,968 11.5

Grand Lyon Est 45,826 15.1

Others 38,821 12.8

TOTAL 303,222 100



Lyon 121,693 34.0


Reste Est GL 26,365 7.4

Others 65,754 18.4

TOTAL 357,904 100


Small stores 65,357 21;6 19.4


Superstores 200 ,532 66.1 68.7

• supermarkets 46, 552 15.4 21.6


• hypermarkets 108,099 35.7 34.9

• other superst. 21,166 7.0 5.1



TOTAL 303,222 100 100


Small stores 103,681 29.0 26.5


Superstores 213,700 59.7 62.2

• super + hard 6,934 1.9 2.7

• hypermarkets 45,492 12.7 15.8

• non food 135,823 37.9 38.0

• other superst. 25,451 7.1 5.7



TOTAL 357,904 100 100

Food Non Food

Food Non Food






50 51

0

20

40

60

80

100Others

Superstores

Markets and others

Small stores

Food Non-food

%

Turnover

n

Overviewn population growing but household

size decreasing.

n Outflow for foodstuffs cannot really be compressed.

n high consumer outflow for non-foodstuffs (70% of non-foodstuff expenditure).

rhôNe aMONt

n

issues aNd pOLiCY direCtiONn Town centers - improve town center facilities within the context of the overall project for vaulx-en-velin (zaC du Centre), décines (zaC fraternité) and Meyzieu. - develop commercial activity in the new central area of décines by promoting complementary use of public spaces, development work and roadways, as part of a sustainable development project.

n Carrefour 7 chemins upgrade this center as a result of the local retail development commission (CdeC) authorization obtained en 2007.

n Peyssilieu – Montout Make improvement of the commercial center conditional upon overall upgrading of the peyssilieu/Montout site and satisfying the needs of the consumers who live there. any commercial development should be compatible with commercial facilities currently available and with the projects to improve the town centers of vaulx-en-velin, décines and Meyzieu in particular.


kEY FIGURES

A population of…








53 % for all goods

77 % for foodstuffs


A turnover / expenditure ratio estimated at…




Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 107,462 102,958 106,138 - 4.2 3.1

households 34,713 35,465 38,795 2.2 9.4



0 to 19 30,249 29.4 25.3

20 to 39 29,453 28.6 30.6

40 to 59 26,773 26.0 25.2

60 to 74 12,063 11.7 12.3

75 and above 4,420 4.3 6.6

TOTAL 102,958 100 100


Individual 16,230 45.8 29.9

Collective 18,510 52.2 67.9

Other 725 2.0 2.3

TOTAL 35,465 100 100


0 private car 6,642 18.7 22.6

1 private car 16,899 47.6 48.7

2 and above 11,924 33.6 28.7

TOTAL 35,465 100 100


1 7,666 21.6 33.8

2 10,034 28.3 29.5

3 6,368 18.0 14.8

4 and above 11,397 32.1 21.9

TOTAL 35,465 100 100


Sector Rhône

Food + non-food 458 43.2 69.0

Food 212 20.0 24.7

Non-food 246 23.2 44.4










N° of m2 15,895 11,900 795 4,183 9, 937 10 ,349




Décines, Jonage, Meyzieu,

Vaulx-en-Velin.

52 53


0

2,000

40,000

60,000

80,000

100,000

120,000

200719991990

inhabs

0 7,000 14,000 21,000 28,000 35,000 inhabs

60 to 74

40 to 59

20 to 39

0 to 19

75 and above

2 and above

1 VP

0 VP

0 5 10 15 20 25 30 35

Rhône

Sector

%

PS

CHR

CLE

HG

PG

FOOD

GUIdE


Geographically 77.3 % of this (K€176,872) is accounted for by solutions available in the Rhône Amont area.

dEFINITIONS



fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes rhôNe aMONt

Food Non Food

Food Non Food

Turnover











Household expenditure in the sector, broken down by forms of retail Small stores | Markets and others
















TOTAL 233,176 100





• super + hard 12,776 9.4


• non food 30,789 22.6




TOTAL 136,512 100




Small stores 28,749 12.6 19.4


Superstores 175,388 76.7 68.7

• supermarkets 49,910 21.8 21.6


• hypermarkets 91,829 40.2 34.9

• other superst. 11,079 4.8 5.1



TOTAL 228,669 100 100


Small stores 52,121 19.7 26.5


Superstores 182, 477 68.8 62.2

• super+ hard 11,630 4.4 2.7

• hypermarkets 53,917 20.3 15.8

• non food 101,773 38.4 38.0

• other superst. 15,157 5.7 5.7



TOTAL 265,080 100 100


54 55

GUIdE


75.9 % of this turnover comes from clients living in the Rhône Amont. The market share in this area is 77.3 %.

0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Food Non-food


Rhône Amont 85,111 32.1 62.3

Lyon-Villeurbanne

20,234 1.2 14.8

Porte des Alpes

11,819 4.5 8.7

East of Greater Lyon

11,029 1.2 8.1

Others 8,318 - 6.1

TOTAL 136,512 - 100

0

20

40

60

80

100

53

47

77

23

32

68

28

72

35

65

32

68

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food

0

20

40

60

80

100

71

29

76

24

62

38

59

41

65

35

62

38

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food 0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Non-foodRhône

Non-foodsector

FoodRhône

Foodsector

Centers % hE*


Meyzieu Peyssilieu 14.2

Vaulx-en-Velin Ville 14.1

Meyzieu Ville 12.9

decines Center 9.2

South Porte des Alpes 9.1

Centers % hE*

Porte des Alpes South 15.0

Part-dieu 8.8


Meyzieu Peyssilieu 8.1

Rd 306 East 7.1

Porte des Alpes North 5.0


Rhône Amont 176,872 77.3



Others 7,601 3.3

Others 7,377 3.2

TOTAL 228,669 100


Rhône Amont 85,111 32.1



North Greater Lyon 4,243 1.6

East hors agglo 12,343 4.7

Sud Grand Lyon 6,372 2.4

Others 26,228 9.9

TOTAL 265,080 100


Rhône Amont 176,872 77.3 75/9

Porte des Alpes

18,930 8.5 8.1

Lyon-Villeurbanne

20,904 1.5 9.0

East of Greater Lyon

10,924 1.3 4.7

Others 5,547 - 2.4

TOTAL 233,176 - 100

n

Overviewn population stable but household size decreasing.

n Low density for small stores.

n Large market share going to superstores for foodstuffs.

n high level of attraction for foodstuffs.

n high level of consumer outflow for household goods and culture/leisure.

n differences between the south (very well equipped and exerting a high level of attraction on the townships in the south of the Greater Lyon) and the north of this area.

LôNes et COteauX du rhôNe

n

issues aNd pOLiCY direCtiONn Town centers - follow up the commercial development of the town centers for foodstuffs to reduce consumer outflow to commercial centers on the outskirts for daily purchases. - Create a heavier commercial network by diversifying the available facilities for occasional products - personal and culture-leisure goods - to restrict the high amount of outflow to major outlying centers. - enable the town center of Givors to develop over the mid/long term and help it to extend around the train station in keeping with urban development in this sector.

n Givors 2 Vallées Keep control over the sales space of the Givors 2 vallées center which draws a large, geographically wide-ranging market share and creates large traffic flows. prevent commercial activities from setting up in fives Lille unless this helps to upgrade the 2 vallées.

n Saint-Genis-Laval Commercial Center

- examine the possibility of upgrading the saint-Genis Commercial Center. Commercial facilities should be improved in the Lônes et Coteaux section of rhône Nord (excluding Givors and Grigny), guiding investment mainly to Oullins and saint-Genis.- encourage the development of cafes, hotels and restaurants in this area.

Charly, Givors, Grigny, Irigny,

La Mulatière, Oullins,

Pierre-Bénite,

Sainte-Foy-lès-Lyon,

Saint-Genis-Laval,

Vernaison.

0 5 10 15 20 25 30 35

Rhône

Sector

PS

CHR

CLE

HG

PG

FOOD

%

0

30,000

60,000

90,000

120,000

150,000

200719991990

inhabs

0 7,000 14,000 21,000 28,000 35,000

75 and above

60 to 74

40 to 59

20 to 39

0 to 19

inhabs

2 and above

1 VP

0 VP


kEY FIGURES

A population of…








57 % for all goods

75 % for foodstuffs








Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 125,757 124,833 125,511 - 0.7 0.5

households 46,145 48,766 52,095 5.7 6.8



0 to 19 32,505 26.0 25.3

20 to 39 34,753 27.8 30.6

40 to 59 32,850 26.3 25.2

60 to 74 15,898 12.7 12.3

75 and above 8,827 7.1 6.6

TOTAL 124,833 100 100


Individual 15,571 31.9 29.9

Collective 32,315 66.3 67.9

Other 880 1.8 2.3

TOTAL 48,766 100 100


0 private car 8,297 17.0 22.6

1 private car 24,397 50.0 48.7

2 and above 16,072 33.0 28.7

TOTAL 48, 766 100 100


1 14,120 29.0 33.8

2 14,935 30.6 29.5

3 7,913 16.2 14.8

4 and above 11,798 24.2 21.9

TOTAL 48,766 100 100


Sector Rhône

Food + non-food 631 50.3 69.0

Food 246 19.6 24.7

Non-food 385 30.7 44.4










N° of m2 20,919 17, 530 2 ,603 14, 643 33, 836 9, 923



56 57











TOTAL 361, 276 100





• super+ hard 13,817 4.0


• non food 127,688 36.6




TOTAL 349,075 100


Lônes and Coteaux

219,003 75.3 60.6

Aire de Condrieu

22,376 36.7 6.2

East over Greater Lyon

11,747 9.4 3.3

West over Greater Lyon

59,360 19.8 16.4

Others 48,789 - 13.5

TOTAL 361,276 - 100

GUIdE

Turnover for foodstuffs is estimated at KE361,276 of which 12 % (KE43,455) are from small stores (< 300 m2).

60.6% of this turnover comes from clients living in the Lônes and Coteaux. The market share in this area is 75.3 %.


Small stores 45,245 15.5 19.4


Superstores 210,732 72.4 68.7

• supermarkets 55, 420 19.0 21.6


• hypermarkets 111,423 38.3 34.9

• other superst. 15,412 5.3 5.1



TOTAL 290,985 100 100


Small stores 87,519 25.7 26.5


Superstores 210,888 61.9 62.2

• super+ hard 10,600 3.1 2.7

• hypermarkets 71,251 20.9 15.8

• non food 115, 810 34.0 38.0

• other superst. 13,227 3.9 5.7



TOTAL 340,895 100 100


Lônes and Coteaux 219,003 75.3


Lyon-Villeurbanne 8,115 2.8

East Greater Lyon 7,216 2.5

Others 20,818 7.2

TOTAL 290,985 100


Lônes and Coteaux 140,232 41.1

Lyon-Villeurbanne 55,088 16.2


West Greater Lyon 40,700 11.9

Others 66,704 19.6

TOTAL 340,895 100

Centers % hE*

Saint-Genis 2 15.5

Givors Gier 11.3

Presqu' le 8.0


Oullins commune 5.3

Part-dieu 3.7

GUIdE


Geographically 75.3 % of this (K€219,003) is accounted for by solutions available in the Lônes and Coteaux area.

Centers % hE*

Saint-Genis 2 17.2

Oullins commune 11.9


Givors Gier 8.1

Givors Ville et Canal 4.9

Aire de Vienne 2.3


Lônes and Coteaux

140,232 41.1 40.2

Aire de Condrieu

23,070 33.2 6.6


55,518 6.0 15.9

West Greater Lyon

66,370 19.4 19.0

East G. Lyon 10,632 1.4 3.0

Others 53,253 - 15.3

TOTAL 349,075 - 100

0

20

40

60

80

100Others

Superstores

Markets and others

Small stores

Food Non-food

%

0

20

40

60

80

100

Cult./leisure

Househ.goods

Pers.goods

Nonfood

FoodFood+non-food

57

43

75

25

41

59

46

54

37

63

42

58

0

20

40

60

80

100

Cult./leisure

Househ.goods

Pers.goods

Nonfood

FoodFood+non-food

51

49

61

39

40

60

40

60

37

63

43

57

0

20

40

60

80

100Others

Superstores

Markets and others

Small stores

Non-foodRhône

Non-foodsector

FoodRhône

Foodsector

%

fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes LôNes aNd COteauX

dEFINITIONS



Food Non FoodTurnover
















Food Non Food




58 59

n

Overviewn population quite stable but household size decreasing sharply.

n high level of attraction for foodstuffs on households from Lyon to the east of the Lyon region and beyond Greater Lyon.

n highly attractive for non-foodstuffs, especially household goods.

n small market share for small stores, partly related to their low density.

n high level of consumer outflow for personal goods and culture/leisure.

pOrte des aLpes

n

issues aNd pOLiCY direCtiONn Town centers improve local facilities by making the commercial network in the town centers denser, especially saint-priest (this has begun with the zaC Mozart), Chassieu and Mions which are subject to high consumer outflows to the major centers in the east.

n RD306 East Make sure that this center is upgraded.

n Porte des Alpes - encourage the creation of an

integrated, urban commercial center.- Make commercial solutions heavier

to the south of the a43 motorway.- Create synergy between

the commercial center and the surrounding tertiary clusters.

- provide services within the shopping center for employees from the tertiary cluster.

- encourage improvement to the architectural quality of the site and the way it operates.

Bron, Chassieu, Mions,

Saint-Priest.0

20,000

40,000

60,000

80,000

100,000

200719991990

inhabs

0 7,500 15,000 22,500 30,000 inhabs

60 to 74

40 to 59

20 to 39

0 to 19

75 and above

2 and above

1 VP

0 VP

0 5 10 15 20 25 30 35

Rhône

Sector

%

PS

CHR

CLE

HG

PG

FOOD


kEY FIGURES

A population of…








69 % for all goods

80 % for foodstuffs








Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 99,226 97,629 97,334 -1.6 -0.3

households 34,073 36,192 39,073 6.2 8.0



0 to 19 27,073 27.7 25.3

20 to 39 27,861 28.5 30.6

40 to 59 25, 628 26.3 25.2

60 to 74 12,521 12.8 12.3

75 and above 4, 546 4.7 6.6

TOTAL 97,629 100 100


Individual 11,751 32.5 29.9

Collective 23,722 65.5 67.9

Other 719 2.0 2.3

TOTAL 36,192 100 100


0 private car 6,189 17.1 22.6

1 private car 18,050 49.9 48.7

2 and above 11,953 33.0 28.7

TOTAL 36,192 100 100


1 9,351 25.8 33.8

2 10,784 29.8 29.5

3 6,130 16.9 14.8

4 and above 9,927 27.4 21.9

TOTAL 36,192 100 100


Sector Rhône

Food + non-food 457 47.0 69.0

Food 168 17.3 24.7

Non-food 289 29.7 44.4









N° of establishments 12 2 - 14 44 15

N° of m2 13,662 17,515 - 26, 497 84 ,735 37,949

density for 1,000 inhab. 140 180 - 272 871 390


60 61




Superstores 279, 770 84.5


• hard discount 27, 603 8.3





TOTAL 330,945 100





• super+ hard 8, 457 1.1


• non food 489, 944 64.0

• other superst. 72, 078 9.4



TOTAL 765,758 100


Porte des Alpes 178,050 79.7 53.8

Lyon Villeurbanne

73, 538 5.1 22.2

East Greater Lyon

46, 511 10.9 14.1


25,927 3.1 7.8

Others 6,919 - 2.1

TOTAL 330, 945 - 100

GUIdE

Turnover for foodstuffs is estimated at KE330,945 of which 8,4 % (KE27,894) are from small stores (< 300 m2).

53.8 % of this turnover comes from clients living in the Porte des Alpes. The market share in this area is 79.7 %.


Small stores 30,303 13.6 19.4


Superstores 168, 155 75.3 68.7

• supermarkets 33,164 14.9 21.6

• hard discount 22,258 10.0 7.1

• hypermarkets 98,239 44.0 34.9

• other superst. 14,495 6.5 5.1


Other forms 3, 273 1.5 2.6

TOTAL 223, 284 100 100


Small stores 52,489 20.2 26.5

Small stores 5, 998 2.3 1.7

Superstores 177,349 68.2 62.2

• super+ hard 7,639 2.9 2.7

• hypermarkets 51,736 19.9 15.8

• non food 101,157 38.9 38.0

• other superst. 16,817 6.5 5.7



TOTAL 259, 973 100 100

Centers % hE*


Rd 306 East 9.0

Porte des Alpes North 8.4

Part-dieu 5.9

Presqu' le 5.4


GUIdE


Geographically 79.7 % of this (K€178,050) is accounted for by solutions available in the Porte des Alpes area.

Centers % hE*



Saint-Priest Center 4.9



Porte des Alpes

154,540 59.4 20.2

Lyon Villeurbanne

236, 563 13.5 30.9


117,771 12.6 15.4

Portes du Sud Lônes and Coteaux

100,563 17.8 13.1

Rhône Amont 78,533 29.6 10.3

Others 77, 788 - 10.2

TOTAL 765,758 - 100

0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Food Non-food

0

20

40

60

80

100

69

31

80

20

59

41

46

54

73

27

55

45

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food

0

20

40

60

80

100

30

70

54

46

20

80

24

76

16

84

26

74

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food

0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Non-foodRhône

Non-foodsector

FoodRhône

Foodsector

dEFINITIONS



fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes pOrte des aLpes

Food Non Food

Turnover




















Food Non Food


62 63


Porte des Alpes 154, 540 59.4

Lyon - Villeurbanne 43, 713 16.8

Portes du Sud 9, 208 3.5


West Greater Lyon 5,445 2.1

Over Greater Lyon 12,575 4.8

Others 28,364 10.9

TOTAL 259,973 100



Rhône Amont 18, 930 8.5



Over Greater Lyon 11,672 5.2

Others 1,060 0.5

TOTAL 223, 284 100

n

Overviewn population practically stable and household size decreasing.

n attractive area for foodstuffs and culture/leisure.

n high level of consumer outflow for personal goods.

n Low commercial density.

n Low market share for small stores.

pOrtes du sud

n

issues aNd pOLiCY direCtiONn Town Centers - improve the town centers thanks to a diversified local range of facilities, especially for personal goods, and local centers (neighborhoods of vénissieux for example). - improve the food shopping facilities of small and medium-sized shops in neighborhoods where these are lacking (vénissieux old center, Minguettes, Moulin-à-vent, saint-fons, feyzin).

n Puisoz Consider setting up commercial facilities for household goods, seeking for complementary commercial and urban features with the Carrefour center and the parilly sector, at a scale in keeping with the ability of the boulevard Laurent-bonnevay (to become an urban boulevard) to absorb traffic flows. the facilities must meet with a new and innovative commercial concept, complementing the various commercial complexes of the urban area.

Corbas, Feyzin, Saint-Fons,

Solaize, Vénissieux.

0 5 10 15 20 25 30 35

Rhône

Sector

%

PS

CHR

CLE

HG

PG

FOOD

0

20,000

40,000

60,000

80,000

100,000

200719991990

inhabs

0 7,500 15,000 22,500 30,000 inhabs

75 and above

60 to 74

40 to 59

20 to 39

0 to 19

2 and above

1 VP

0 VP


kEY FIGURES

A population of…








52 % for all goods

76 % for foodstuffs








Years 1990 1999 2007 90 - 99 99 - 07

Inhabitants 94,804 91,663 91, 366 - 3.3 - 0.3

households 32, 466 33, 425 35,371 3.0 5.8



0 to 19 25,979 28.3 25.3

20 to 39 26, 885 29.3 30.6

40 to 59 22,979 25.1 25.2

60 to 74 11,577 12.6 12.3

75 and above 4, 243 4.6 6.6

TOTAL 91,663 100 100


Individual 8, 768 26.2 29.9

Collective 23,985 71.8 67.9

Other 672 2.0 2.3

TOTAL 33,425 100 100


0 private car 7,518 22.5 22.6

1 private car 17,403 52.1 48.7

2 and above 8, 504 25.4 28.7

TOTAL 33,425 100 100


1 9,020 27.0 33.8

2 9,561 28.6 29.5

3 5, 655 16.9 14.8

4 and above 9,189 27.5 21.9

TOTAL 33,425 100 100


Sector Rhône

Food + non-food 336 36.8 69.0

Food 159 17.4 24.7

Non-food 177 19.4 44.4






Personal services (PS) 140 15.3 23.9 SuperstoresMainly food Mainly non-food


N° of establishments 14 1 1 2 2 -

N° of m2 15,748 15,000 435 3,700 2,250 -

density for 1,000 inhab. 172 164 5 40 25 -


64 65





• supermarkets 62, 294 23.4






TOTAL 266,631 100




Superstores 129, 521 79.5

• super+ hard 10,795 6.6

• hypermarkets 89, 967 55.2

• non food 17,485 10.7




TOTAL 162,953 100


Portes du Sud 151,360 76.3 56.8

Lyon Villeurbanne

81, 612 5.7 30.6

East Greater Lyon

10, 654 2.4 4.0

Est outside-Greater Lyon

11,194 8.9 4.2

Others 11, 811 - 4.4

TOTAL 266, 631 - 100

GUIdE


56.8 % of this turnover comes from clients living in the Porte du Sud. The market share in this area is 76.3 %.


Small stores 27,227 13.7 19.4

Small stores 20, 135 10.1 8.2

Superstores 143,015 72.1 68.7

• supermarkets 48,832 24.6 21.6


• hypermarkets 68,331 34.4 34.9




TOTAL 198,493 100 100


Small stores 48,728 21.7 26.5


Superstores 145,794 64.9 62.2

• super+ hard 10, 596 4,.7 2.7

• hypermarkets 46, 231 20.6 15.8

• non food 76, 903 34.2 38.0

• other superst. 12, 063 5.4 5.7

distance selling 16 2,44 7.2 7.1

Other forms 7 708 3.4 2.5

TOTAL 224,622 100 100

Centers % hE*



Porte des Alpes Nord 7.1

Part-dieu 6.8

Rd 306 East 5.8

Presqu' le 4.6

GUIdE


Geographically 76.3% of this (K€151,360) is accounted for by solutions available in the Porte du Sud area.

Centers % hE*



Vaise 1.2



Portes du Sud 70,146 31.2 43.0

Lyon Villeurbanne

57,478 3.3 35.3

Porte des Alpes

9,208 3.5 5.7

East outside Greater Lyon

8,058 0.9 4.9

Rhône Amont 5,190 2.0 3.2

Others 12,873 - 7.9

TOTAL 162,953 - 100




Lyon - Villeurbanne 41, 062 18.3

East 5 ,508 2.5

Lônes and Coteaux du Rhône

7,154 3.2

Others 30,945 13.8

TOTAL 224,622 100


Portes du Sud 151, 360 76.3



Lônes and Coteaux du Rhône

3, 974 2.0

Over Greater Lyon 9, 484 4.8

Others 3,906 2.0

TOTAL 198, 493 100

0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Food Non-food

0

20

40

60

80

100

52

48

76

24

31

69

21

79

32

68

38

62

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food

0

20

40

60

80

100

52

48

57

43

43

57

50

50

43

57

41

59

Cult.leisure

Househgoods

Persgoods

Nonfood

FoodFood+non-food

0

20

40

60

80

100

%

Others

Superstores

Markets and others

Small stores

Non-foodRhône

Non-foodsector

FoodRhône

Foodsector

dEFINITIONS



fOCus ON Greater LYON. LOCaL MaYOrs' CONfereNCes pOrtes sud

Food Non FoodTurnover



















Food Non Food


66 67

LeXiCONn Food fresh fruit and vegetables, fresh bread, fresh pastries, pork meats and delicatessen foods, fresh fish and shellfish, fresh poultry and game, fresh meat, milk and eggs, butter/cheese and cream, yoghourts and milk-based desserts, chocolate and confectionery, coffee/tea/cookies and jam, beers/sodas and mineral water, animal feed, pasta/rice/semolina and preserves, wine and champagne, aperitifs and alcohols, frozen foods.n Turnover this corresponds to the volume of activity produced by retailers in the sector, estimated from the results of the household survey (Nb: in the factsheets, this is restricted to food and non-food activities).n Turnover/expenditure this ratio gives the comparison between the consumption potential of a given area and the turnover produced by the retail facilities in this same area. it is expressed in base 100.

around 100, the ratio reflects a balanced situation, in which consumer outflows are balanced out by an equivalent contribution from customers outside the area,

when this figure is very much lower than 100, consumer outflow predominates.

when it is very much higher than 100, the capacity to attract clientele from close or distant outside sectors predominates.n % turnover or % input

this indicator measures the relative composition of turnover,- by forms of retail,- by geographical sources

(one then refers to a “consumer catchment area”),

- by product families or activities.

n ChR: Cafes, hotels, restaurants (ChR)

n CLE: Culture, leisure, entertainment

fine leather goods and luggage, jewelry and clock/watch-making, beauty products, toilet requisites, tv and video appliances, hi-fi and radio appliances, computers/multi-media and game consoles, cameras and musical instruments, Cd/dvd

and other multi-media consumables, sports goods, games and toys, books.n ME or Marketable expenditure

this is the potential consumption of inhabitants of the sector.n Market share of expenditure

this indicator measures the market share that a sector or form of retail exerts on the expenditure of a sector. it is also used to measure consumer outflow (the proportion of purchases made outside the sectors).n PE: Personal equipment

shoes and sportswear, adult dress shoes, children’s and teenager's shoes, clothes for the under-twelve’s, clothes for teenagers between 12 and 18, ready-to-wear clothes for women, ready-to-wear clothes for men, women and men’s underwear.n hG: household goods

furniture under €350, furniture above €350, household linen and fabrics, small household electrical appliances, large electrical appliances, crockery and tableware, flowers/plants/seeds and garden products, gardening articles, articles for pets, diY articles, interior decoration fittings, maintenance products.n FR: Form of retail

sM: small stores (< 300 m2 sales area)

ss: superstores (> 300 m2 sales area)

Nst: non-sedentary trade

dr: distance retailing

Other forms of retail: sold direct from the grower/breeder/craftsman…, direct retailing, indirect purchasing via work’s councils, co-operatives, etc.n NF: Non-foodstuffn PS: Personal services

reviews/magazines and newspapers, steam pressing, hairstyling, beauty parlor, medical optics, automobile repair, shoemaker.n Consumer catchment area

zone over which an area or a sales outlet has influence. this is a geographical area from which most of the clientele comes, whether real or potential.


68 69

n

tOwN- & CitY-CeNter MaNaGersn Lyon Presqu’ le (city center)Association Tendance Presqu’ leMarianne BAUDATTel. : +33 (0)4 78 30 02 [email protected]

n Saint-PriestAssociation Esprit Centre-VilleJean-Claude JARRUTel. : +33 (0)4 78 20 33 [email protected]

n Neuville-sur-SaôneAssociation Centre NeuvilleCéline Le TOUXTel. : +33 (0)4 37 40 80 [email protected]

n OullinsAssociation Oullins Centre-VilleCécile MEAUXSONNETel. : 06 68 68 68 87 [email protected]

n

LYON CitY COuNCiL: departMeNt fOr the eCONOMY, COMMerCe & tradesn Mairie de Lyon1st, 3rd et 7th arrondissements Shop-Based Retail Secretariat Tel. : +33 (0)4 26 99 65 08 4th et 2nd arrondissementsMagalie BOURGAINTel. : +33 (0)4 26 99 65 06 5th et 8th arrondissementsLilian PELLEGRINOTel. : +33 (0)4 26 99 64 62 6th et 9th arrondissementsAgnès EPINATTel. : +33 (0)4 26 99 65 07 Trade activities

n

fisaC (fuNd fOr serviCes, trades & COMMerCe) prOJeCt MaNaGersn Croix-RousseRetail Traders' AssociationAnne PIAGUETTel. : +33 (0)4 78 27 30 [email protected]

n Lyon 7th arrondissementRetail Traders' AssociationPatrick IOCHEMTel. : +33 (0)4 72 73 11 [email protected]

n Lyon 8th arrondissementRetail Traders' Association Elodie VIALLETel. : +33 (0)4 78 76 17 [email protected]

n VilleurbanneVilleurbanne City CouncilOlivier DEBISETel. : +33 (0)6 72 12 00 16 olivier.debise@ mairie-villeurbanne.fr

n

CONtaCts fOr MaJOr prOJeCts n Up in LyonCatherine CAMUSTel. : +33 (0)1 42 56 75 [email protected]

n Carré de Soie retail and leisure parkALTAREAJérôme L’HERMITETel. : +33 (0)1 44 95 55 [email protected]

n Confluence retail and leisure parkUnibail-RodamcoVincent FERATTel. : +33 (0) 1 53 43 74 [email protected]

n Part dieu–Cours Oxygène retail and leisure centerUnibail-RodamcoPascal BARBONITel. : +33 0 (1) 53 43 74 [email protected]

n

tOwN-CeNter MiXed deveLOpMeNt zONes ("zaC")n décines-Charpieu Zac FraternitéSERLNicolas CANIVETTel. : +33 (0)4 72 61 50 [email protected]

n Tassin-La-demi-Lune Zac du CentreSERLNicolas BAUMETel. : +33 (0)4 72 61 50 [email protected]

n Lyon Gerland Zac du Bon LaitSERLSébastien DONGUYTel. : +33 (0)4 72 61 50 [email protected]

n Saint-Priest Zac MozartSERLNicolas CANIVETTel. : +33 (0)4 72 61 50 [email protected]

n Mions - Zac du CentreOPAC du RhôneFabien HACQUARDTel. : +33 (0)4 78 95 53 [email protected]

n Sathonay-Camp, Vaulx-en-Velin, CaluireGrand LyonÉtienne DUQUESNOYTel. : +33 (0) 4 78 63 47 [email protected]

n

déveLOppeurs COMMerCen Lyon 9th arrondissementPierre BROUSSARDTel. : +33 (0)4 78 83 02 [email protected]


70 71

YOur CONtaCts

GREATER LYON (LYON URBAN COMMUNITY)Business Services Department 20 rue du Lac - BP 3 10369 399 Lyon Cedex 03Étienne Duquesnoy Tel. : +33 (0) 4 78 63 47 [email protected]

LYON CHAMBER OF COMMERCE AND INDUSTRYCommerce, Personal Services & Tourism DepartmentPlace de la Bourse69 289 Lyon Cedex 02Pierre Preuilh Tel. : +33 (0)821 231 251www.aderly.com

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commerce...Site, the Greater Lyon is inventing a new way of approaching city life, combining its famously high quality of life with a strong, varied dynamic of innovation. Fashion,